explosionmarketing-blog

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Getting More Ecommerce Website Conversions by Nyrie Roos

If you want to get more conversions on your e-commerce website, start with your Home Page, says Nyrie Roos from Explosion Marketing.

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Nyrie Roos Digital Marketing Agency - 5 Expert Tips

Every brand these days has one requirement - to be viral. Using the significant rise in the price of print and electronic media, businesses now utilize social media for this is a cheaper and much more efficient way to get in touch with the consumers. The preference of the customer to visit online for choosing a company and ultimately purchasing a product has evidently boosted the necessity to possess a proper digital marketing strategy.

Digital marketing agencies turn this pivotal process easier by making use of certain techniques and strategies. However, to select an electronic marketing agency, there are specific filters that should be applied. This can make sure that you forge an ongoing partnership using the right firm. For the reference, certain points have already been summarized here.

Begin With Assessing Your Company's Need

Before you begin digging for any new digital marketing agency, you need to obtain clear on your own business objectives. Identifying your company goals and motives is the initial step to beginning a digital marketing journey. With distinct visions of methods you desire your company to transform out, you are able to proceed to create a clearer choice. This can be a critical process for this determines the next moves.

Do Your Research Well

There are many good digital marketing agencies to pick from, however, you need to be mindful from the swindlers. You will find companies who keep collecting the cash but never supply the focus on time. Obviously, to prevent this type of situation, it is crucial that you research well. This is actually the initial step to segregate the pretenders from your contenders. An agency which has a clean reputation, has generated an established status on the market and engages in clear communication with you ought to be considered first. However, there is also to make certain that the company fits your company needs. Shortlist the businesses you believe you can rely on and after that take a look accordingly.

Choose a Company that matches Your Look

A great digital marketing agency is not going to only sell their client's product and can also sell their very own. Whenever you do your research, look the way they market themselves. Begin with the web site from the company! A great agency may have an informative website which will answer all of your queries. To learn about an agency's Search engine optimization services, you have access to its Google ranking. When the website features a high rank, it may be established they are making an effort and right. Not just the design and ranking, however their work ethics and culture ought to be much like yours too. As your aim would be to create a long-lasting relationship, it really is pivotal which you choose an agency that matches your objectives.

Plan For A-Term Relationship

Digital marketing will not be about throwing money to improve your brand's status. Which is definitely not a one-time process. Digital marketing is really a continuous method and you will have to build up a strategic partnership using the agency in order to develop your business for any brighter future. This strategic relationship ought to be developed bearing in mind for long periods of your time. Because it will take time to determine a brand name over all digital forum, it is crucial that you trust someone with that you could work so long as soon.

Search for Value, Not Price

While the price of the task plays a vital role in your choice, you must not choose whoever is providing the least expensive rate. Your aim must be to locate an agency that provides the finest value for the investment you might be investing. Obtain a clear knowledge of what exactly is expected from one another, to assist build the confidence that the cash is not receiving wasted. It really is significant to search for quality services instead of price.

To Conclude

The best digital marketing agency will help you formulate an ideal strategy which could ultimately improve your business. Thus, when choosing an electronic marketing agency, keep these effective points in your mind to make sure that your brand reaches a higher level of success.

For more information and how to get started, visit the website: https://explosionmarketing.com.au/

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Nyrie Roos on How to Use Social Media to Bring You More Clients

Nothing is more frustrating than putting time into creating content, showing up on social media, working to ensure your captions are just right... to hear crickets. Trust me, I’ve been there. After leaving my 9-5, I had to figure out how to build our brand to attract clients to our social media consultation and services, faster than I ever had to before. Building our brand, creating authority, and building an engaged audience was an important part of growing my business. I had to completely revamp how I was using social media in order to really gain clients. Let’s get real - your number of followers has nothing to do with how much money you can make from social media marketing. I'll repeat: "The number of followers you have is not an indicative measure of how much money you're likely to make from social media marketing." Posting content that's “cute”, or just engaging for engagement’s sake, will not cultivate an audience that's interested in what you have to offer. Posting randomly is not going to attract new, engaged audience members. Solely posting about your latest sale is also not going to prompt droves of people to contact you. The main thing that stops people from growing their businesses by using social media is a lack of strategy. hashtag#socialmediamarketing

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SEO and Redesigning Your Website - Nyrie Roos

So, it’s been a few years since you last redesigned your website or your #websitemarketing strategy has changed.

Whatever the reason, redesigning a #website or migrating to a new CMS takes a lot of planning and hard work.

One of the biggest concerns/questions that comes with it is how to go through the whole redesign process without hurting the current SEO ranking that we have worked so hard on.

When done right, the process should be mostly painless and with little to no effect on your current SEO.

You can update the design of your site dramatically but still, keep the overall structure the same. If done incorrectly, however, you can completely wipe out all of your hard-earned authority.

1. Take inventory of your current site

2. Keep content as close to the same as possible

3. Preserve some of the overall site architecture

4. Create 301 Redirects

5. Block Your New Site From Search Engines During

6. Double Check Everything in Staging

7. Do a Pre Launch Check

The work’s not over!

Monitor your new site regularly for any issues. Check Google Search Console to check on the number of pages indexed in Google. Ensure no pages dropped, track impressions and clicks, and track your rankings.

It’s important if you did drop in #SEO rank work on getting it back up quickly.

https://successstream.com.au/seo-and-redesigning-your-website-nyrie-roos/

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Nyrie Roos Shares 4 Ecommerce Website Design Tips to Increase 2019 Christmas Sales

We all know that with each holiday season, billions of dollars are poured into shopping for the Christmas season every year.

As a business with an eCommerce website, you want to make sure your marketing strategies are putting your budgeted marketing dollars in the right places so you get the best ROI from your website design during the Christmas season, as well as across the year. Nyrie Roos Co-founder of Explosion Marketing digital and website design, shares 4 website design tips to increase sales this holiday season.

1.    Deploy Urgency and Scarcity: Despite what you may be thinking using urgency and scarcity is key when it comes to Christmas season marketing. Buyer awareness of sales deadlines or the threat of stock selling out activates the fear of missing out (FOMO). During the holiday season, these are real and intensify, especially as Christmas eve starts looming in shoppers' minds. Shoppers fear that you may be running low on stock because everybody else is buying. What you need to do is use this messaging in your marketing to remind them that they'd better act now or risk missing out.

2.    Build and Gain Customer Trust Over Your Competitors: Trust is the basis of any online sale. If shoppers don't trust you with their personal information, they simply won’t take the risk and buy from you. You can build this trust on your eCommerce website by using certified trust seals and badges, displaying logos of media publications that have covered you and showcasing verified customer reviews. Your customers will feel safer handing over their personal and credit card details once they see other customers have trusted you in the past.

3.    Acknowledge Your Customers Buying Preferences: People are busy and when it comes to the Christmas season life gets even more frantic. Help your customers out by giving custom recommendations based on their viewing or purchase history. There are many ways of doing this with plugins and apps on Shopify and Wordpress and they're definitely worth the investment. Another tip is to curate a holiday gift guide for shoppers according to the interest they have previously shown. That's a quick and easy way to get specific products in front of previous customers.

4.    Make Sure You Have Wish List Capability: Customers like to save things when they are shopping online. Wish lists enable you to use email or social media retargeting to place products in front of website visitors that they have already shown an interest in buying. Wish lists also make it easy for people to return to your online store and streamline the checkout process. This is smart marketing that maximizes the opportunity for online sales.

The Christmas season, as well as other special times during the year, are a time of massive earning opportunity for any eCommerce or bricks and mortar business. Make the most out of the busy holiday shopping season by updating your eCommerce website now, gearing up with some new and improved features for the Christmas rush.

About Nyrie Roos and Explosion Marketing: Nyrie Roos from Explosion Marketing in Tweed Heads and Brisbane, helps eCommerce, beauty, SaaS, B2B, retail stores, jewelers and nonprofit businesses create a best-in-class website experience to drive their online growth and improve their overall bottom line. Explosion Marketing’s team of designers and developers work to create memorable websites that tell your brand's story, improve your key metrics, and display your brand with pride. Balancing memorable brand experiences with user-centric design. Nyrie Roos from Explosion Marketing has amassed an impressive portfolio of case studies with successful clients, helping companies build memorable digital experiences for their brand across various industries.

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Nyrie Roos - As a Financial or Legal Expert are you Generating Leads Through Organic Search?

Businesses are constantly looking for ways to attract more visitors to their hashtag#websites through organic search, where they can convert and become sales leads. While more web traffic is generally a good thing, more of the right traffic is better for B2B websites to generate leads. The beauty of organic traffic is you’re getting attention from web users who are willingly looking for your content. They’ve submitted keywords in search queries that bring up matching content in search engine results pages (SERPs), and leveraging the right hashtag#SEO tactics can get your website listed among those results. Knowing what your audience is searching for and interested in is invaluable. B2B companies can drive quality traffic and potential leads to their websites, both organically and through paid search campaigns, using a combination of technical SEO and content strategies. Question is...are you? hashtag#searchengineoptimization hashtag#websitedevelopment

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Nyrie Roos- In 2020 Where Business Strategy Flows, Business Grows

“Having a business without a strategy in 2020, is like throwing mud at a wall and hoping something sticks… Are you riding this rollercoaster!” 

Actually, the real question is, do you have a strategy that delivers automated, targeted and relevant traffic that converts into sales for you? That’s the whole point of your business and market presence… right? To make some sales in the background while you’re doing what you do best and were trained to do. Be that running a Pharmacy, a Financial Planning business, a Dental Practice, a Physio Practice…whatever it is.

First things first…you need to start with a unique strategy that is individualized for your goals and your business. Once you have this, then you can move forward with the next steps in this article.

Right now, the cheapest traffic you can send to your business is gained by talking to people and hoping they remember to come back and visit your website and online presence. I figure you can reach about 8 people a day in person, maybe you can cold call more from the yellow pages, maybe you can do talks to a group of people every now and then. It takes time and a lot of effort but it is free and thus the cheapest. Assuming your time’s worth nothing of course and after all…you don’t even know that they are your customers or that they are “qualified” customers.

Where Targeted Traffic Flows, Business Grows

What if I said, there are business owners out there reaching 100’s of thousands of people and sending them to their site for around 8cents a visitor? I’m talking about something that is the same as to you standing in the middle of the biggest stadium that exists, right in the middle and everyone seeing and hearing your message, with their phones in their hands and, you only pay if they visit your website.

But not just anyone…these are all one of you target market avatar.

Imagine if your staff were standing at the entry, analysing everyone who approached and only let people into the stadium if they’re exactly the same as your customers, so the whole place is filled with people who are most likely to buy from you. They are pretty well “qualified” leads.

Imagine even further, that you can tag everyone who does visit and continue communicating with them without needing their email address.

They just have to set foot on your website. Sound too good to be real?

This Is Real and It’s called Social Media Pay per Click (PPC).

Have you heard of it? Do you stand firm in your belief that you dislike it? Well that doesn’t matter, because a lot of your target market has it, they love it, and that’s where they’re hanging out to the tune of 1 Billion daily active users. So even if you don’t use it, your prospective customers do, and you really need to have a presence there. Period.

But who has the time or energy to think of 3 things to post every day to add to the noise? Not me and not you, I’d hazard a guess. Even if you did, Facebook changed the rules a long time ago to say that they won’t show your posts to just anyone, unless you pay for it.

But before you lose your cool about it being a cost of doing business now, remember emails aren’t free either. You have to pay for a system to send them each month. Not that anyone reads emails anymore either, even if they do get through the filters. Let’s face it, most people’s inboxes are like a bad nightmare.

What you might not know is that Facebook is still in the golden age when it comes to cost. Remember when Google clicks were 5c each? Now they’re like $7 or often, even more. Done right, Facebook ad campaigns are still very cheap. Ridiculously cheap. You can attract and nurture a person twice for less than the cost of a postage stamp.

"So for promoting your website and what you offer, social media PPC can be the cheapest and best way to say you’re open for business without being chained to your computer. Don't discount Google Adwords though, it's all about planning and strategy...identifying the mix that will give you the greatest ROI AND not applying a "cookie-cutter" approach to your business."  

The Problem

There is a catch (of course). Learning social media PPC takes time and effort and when you finally get it, it changes drastically. It’s a full-time job. Plus if you’re not efficient at it, you can blow through your cash really easily and still be no closer to your objective.

“I’ll just boost some posts,” “I’ll set up an ad on LinkedIn,” “I’ll get started getting leads on Instagram,” and so it goes on... You can, but unless you have the plan and strategy covered first, and you know what you're doing, that’s the shortcut to suck you dry. Would you jump in a plane and just start flying expecting to take off and land it safely?

What you really need to do is to outsource the grunt work to someone else who knows what they’re doing for less than the cost of doing it yourself, if you’re smart. Does it really make sense to burn up your cash and time?

The Solution

Find a team, like us, of trained advertising experts whose job it is to send quality traffic to you, but that’s not where it ends. They need to have the ability to:

Attract relevant prospects who want to share your message with their friends

Collect everyone who visits your whole website and specific pages

Increase your page fans with people likely to buy from you (not just for the numbers)

Nurture people who are interested in you

Train your social media PPC campaigns into targeting your perfect leads so the longer it runs for the better it gets

Analyse your current clients and find people who look like them to within close or 1% similarity

Create a list of people without needing their email addresses

Convert people into sales, leads, bums on seats, whatever your objective is

How It Works

You need to build a series of “recipes” that can be followed.

You can choose from:

Generating leads

Sell an event (anything that people turn up to, eg live, webinars, seminars)

Sell a product

Sell a service

Each recipe has a list of marketing assets or “ingredients” that you’re going to need. For example:

Blog post urls

Landing pages

Thank you pages

Social media accounts

Social media pages

Images

Videos

Ecommerce pages

Anywhere you want us to deliver people

You then make a social media post out of the ingredients and deliver it to your target market. Then, keep an eye on it too and make sure it’s being monitored.

If you want to add anything extra to the recipe or need to fill in the gaps, just let us know.

About Nyrie Roos

As an ex-Corporate Health Leader who was born in Australia, has a background in successful business startups, has a Masters in Business Administration.

Nyrie has a strong reputation for being Australia’s leading expert on contemporary sales and marketing strategies for business, and mentors and coaches clients in developing profit and growth generating business strategies. He has presented to thousands of business owners and marketers both nationally and internationally on the power of getting the foundations right in their business first and then growing their business as an asset for their future.

Nyrie Roos is the founder of Success Stream and Explosion Marketing, a mother, wife, health-conscious, speaker, presenter and Christian. Nyrie is passionate about sharing her firsthand knowledge of how to harness the true potential of business growth via events, masterclasses and workshops. She doesn’t just talk the talk, she walks the walk – daily. She actively reviews Client campaigns every day and her clients constantly generate 3 to 10 times return on investment developing, implementing and scaling strategies.

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Nyrie Roos - The Value of Using Instagram in Your Business

If you use Instagram to market your business then it may be time to think about how you can boost your use of Instagram Stories so that you can reach your target market leading up to and over the holiday season.

If this is something you can see being a winner for your business, then you've hit the jackpot because Instagram has published a new set of Stories tips

The tips cover a number of creative options. None of these are overly hard to implement and will help you use outstanding visual effects and additions to bring your stories to life.

I recommend that you take five minutes to read the full post from Instagram

This will give you a great overview, filled with all of the details.

Here's a summary to wet your appetite.

To start off Instagram gives you some ideas for how and when business brands can get the most out of using Stories in their marketing every day:

Now based on the example above, start writing down your ideas for Stories that you can use to market your business.

Now you have the story ideas let's start thinking about the creatives. Think about the different font and text colours that really align and tell the story. It's amazing how using different fonts and clours can embellish and make your story "pop".

Whilst these tips may seem simple, they are really handy and often overlooked. Sometimes simplicity has the most impact.

To make this even easier Instagram has provided tips on colour gradients, sticker and even the use of GIF's to create your very own stunning and interactive Stories.

Here's just one we found that is particularly useful:

If you would like to take a deep dive into how to create Instagram Stories, have a read of Instagram's full post

You certainly won't be disappointed as they have covered everything to help you bring your story to life.

More and more people using Stories every day so you can't afford not to.

Take the time and dive into Instagram's full tips on the Instagram Business blog. Enjoy!

https://explosionmarketing.com.au/nyrie-roos-answers-using-instagram-in-your-business/

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Nyrie Roos and Using Instagram in Your Business

Looking to give your Instagram Stories efforts a boost over the holiday period? You're in luck, because this week, Instagram has published a new set of Stories tips, covering a range of creative options, which are generally pretty simple to implement, and can help you put together standout visual effects and additions. You need to read the full post from Instagram to get all the details, and a good overview of some of the key tips. Link is below. If you need help with your hashtag#socialmediaadvertising or have a question ask below or message me. hashtag#facebookmarketing hashtag#marketingmanager hashtag#instagramstrategy hashtag#instagramstories hashtag#jewellerydesigner hashtag#marketingforlawyers

https://explosionmarketing.com.au/nyrie-roos-answers-using-instagram-in-your-business/

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How Do You Build Backlinks for Your Website?

So, how do you build backlinks to your website?

It would be no suprise to learn that from a Search Engine Optimisation (SEO) perspective that backlinks are one of the key three search engine ranking factors presently.

Is this going to change soon? The answer, not anytime soon in our humble opinion.

Backlinks are really important in terms of SEO, and their importance is only going to grow, and they need to be quality backlinks. So, think quality more so than quantity here.

If you are serious about  getting your website ranking higher in the search engine results pages (SERPs), the place to start is building high-quality backlinks with sites that have a high domain authority.

Now, if you have a brand new website, you may be wondering how you do that, and where do you start? It's not an easy task however we all started somewhere and were all new once.

However you can certainly start getting high-quality DA backlinks by following three simple strategies that I am going to share with you, which are not only relevant for a brand new website but also for an established website just venturing into the world of SEO.

1. Build a Free Resouce Lead Magnet

Although this option may take some work, it is an outstanding way to get quality backlinks.

In building a free resource tool and sharing it with your target market you can encourage people to sign up and get lots of backlinks for free on your website.

Think of a tool that serves a high value purpose for your target audience and people will flock to your website to access the resource as well as talking about it and sharing it on their social media profiles and in networks.

A good example of this is Neil Patels Ubersuggest  which is a great keyword research tool that a lot of people no doubt use. By just mentioning it on our website, just as I have done now, I have created a valuable backlink. Moreover, the backlinks that you will get by using this method will be of a high relevance and targeted.

2. Generate Like Backlinks as Your Competitor’s Have

For this method, you will need another tool that can thoroughly examine your competitor’s backlinks. There are four tools that instantly come to mind:

SEMRush

Moz

Ahrefs

Majestic

SemRush is a great digital marketing tool because it serves multiple purposes in terms of your SEO. To thoroughly examine backlink profiles though, Ahrefs is our choice. Furthermore, Ahrefs is constantly introducing new tools, such as ‘Content Explorer’ and ‘Keyword Explorer’ to make the tool even better and more comprehensive.

The whole idea is to research your competitors, pay attention to what they are doing and how they are getting their backlinks and then deploy the exact same strategies.

 Once you have identified the source of your competitors’ backlinks, you can go seek to get backlinks to these sites as well for your own website.

The benefit of this method is that you will not have to manually search for resources from where you can acquire powerful backlinks. If you go through on a regular basis and analyse your competitors’ backlink profiles, you can look for new backlink sources and go after these as well.

If you find that by guest posting,  a competitor has been building backlinks, you can contact these blogs and have a conversation aout how to get your post there as well.

You'll find yourself building backlinks without doing a lot of extra hard work all thanks to Ahrefs.

Next, let's move on and talk about guest posting.

3. Get Guest Posting Opportunities

We can't recommend guest posting for any blog or website, highly enough. By far it is one of the easiest and best ways to get relevant and high-quality backlinks and build important online relationships in the process.

Be sure to stick to these points whenever you are doing a guest post:

• Only publish your guest posts on relevant websites with high authority. Don't wander outside of your specific niche and industry. • If you get irrelevant website backlinks you may get a search engine penalty which does not help your SEO at all. • Target websites and blogs that have a higher ‘Domain Authority’ than yours. • Place a couple of contextual backlinks within the text of your post and don't rely on just your author-bio link at the end. • Fully utilise your guest posting opportunities by directing readers to a specific landing page and not just your website homepage. And, be sure to offer an opt-in on your landing page.

Wrapping Up

W've covered 3 tried and tested strategies that you can use to build backlinks for your website.

Building backlinks is the long game, and not something that should be done in a non strategic way.

It is though definitely achievable when managed on goingly and strategically, with the end in mind.

Start deploying these 3 strategies to start and keep building valuable backlinks to your website. If you need help with this book in for a free SEO strategy call with one of our experts.

https://explosionmarketing.com.au/how-do-you-build-backlinks-for-your-website/

[explosionmarketing-blog]

Nyrie Roos: Teaches How to Use Facebook in Your Business

Did you know there are approximately 60% of Australians on Facebook? For savvy business owners this presents a great way to promote services & products & boost their business visibility.

Using Facebook for business may seem difficult, but with the right strategies, Facebook is one of the best tools for targeting a specific audience through paid campaigns that can be location targeted. One of the services we provide is training for businesses to maximize their Facebook campaigns.

We provide a genuine opportunity to get the inside track on how to succeed with Facebook by teaching people how to successfully implement a campaign.

What they learn is how we do it – what a professional marketing agency does to generate success for their clients, what you specifically should be doing, and how to do it.

Our Facebook training is a face to face course offered over 1, 2 or 3 days with additional days available, for up to three people. The subjects covered, how much time is spent on each and how in depth we go is entirely subjective dependent on your business needs.

Training is carried out either at the business location or offsite  and  exposes  people to a decade’s worth  of knowledge and experience.

Here’s what one of our client’s Howard Dennerstein from the Local Business Directory had to say about the traing he did with Explosion Marketing.

“I have recently engaged Nyrie Roos from Explosion Marketing and all I can say is WOW!, she just made it all so easy for me and converted “tech talk” into plain English that I could understand.

I needed training  and  implementation in Social Media Marketing and the time spent with Nyrie has not only improved the performance of my business but also gave me far more confidence in what I am doing.”

If you are looking for the latest “ahead of the curve” strategies to unlock the treasure chest of growth for your business, then contact us and let’s talk about what we can do to help you and your team. 

[explosionmarketing-blog]

Nyrie Roos Answers - How Do You Build Backlinks for Your Website?

So, how do you build backlinks to your website?

It would be no suprise to learn that from a Search Engine Optimisation (SEO) perspective that backlinks are one of the key three search engine ranking factors presently.

Is this going to change soon? The answer, not anytime soon in our humble opinion.

Backlinks are really important in terms of SEO, and their importance is only going to grow, and they need to be quality backlinks. So, think quality more so than quantity here.

If you are serious about  getting your website ranking higher in the search engine results pages (SERPs), the place to start is building high-quality backlinks with sites that have a high domain authority.

Now, if you have a brand new website, you may be wondering how you do that, and where do you start? It’s not an easy task however we all started somewhere and were all new once.

Obviously it is a little easier for an established website with quality unique content to build quality backlinks.  

So, how do you build backlinks to your website?

It would be no suprise to learn that from a Search Engine Optimisation (SEO) perspective that backlinks are one of the key three search engine ranking factors presently.

Is this going to change soon? The answer, not anytime soon in our humble opinion.

Backlinks are really important in terms of SEO, and their importance is only going to grow, and they need to be quality backlinks. So, think quality more so than quantity here.

If you are serious about  getting your website ranking higher in the search engine results pages (SERPs), the place to start is building high-quality backlinks with sites that have a high domain authority.

Now, if you have a brand new website, you may be wondering how you do that, and where do you start? It’s not an easy task however we all started somewhere and were all new once.

Obviously it is a little easier for an established website with quality unique content to build quality backlinks.CLICK TO TWEET

However you can certainly start getting high-quality DA backlinks by following three simple strategies that I am going to share with you, which are not only relevant for a brand new website but also for an established website just venturing into the world of SEO.

1. Build a Free Resouce Lead Magnet

Although this option may take some work, it is an outstanding way to get quality backlinks.

In building a free resource tool and sharing it with your target market you can encourage people to sign up and get lots of backlinks for free on your website.

Think of a tool that serves a high value purpose for your target audience and people will flock to your website to access the resource as well as talking about it and sharing it on their social media profiles and in networks.

A good example of this is Neil Patels Ubersuggest  which is a great keyword research tool that a lot of people no doubt use. By just mentioning it on our website, just as I have done now, I have created a valuable backlink. Moreover, the backlinks that you will get by using this method will be of a high relevance and targeted.

2. Generate Like Backlinks as Your Competitor’s Have

For this method, you will need another tool that can thoroughly examine your competitor’s backlinks. There are four tools that instantly come to mind:

SEMRush

Moz

Ahrefs

Majestic

SemRush is a great digital marketing tool because it serves multiple purposes in terms of your SEO. To thoroughly examine backlink profiles though, Ahrefs is our choice. Furthermore, Ahrefs is constantly introducing new tools, such as ‘Content Explorer’ and ‘Keyword Explorer’ to make the tool even better and more comprehensive.

The whole idea is to research your competitors, pay attention to what they are doing and how they are getting their backlinks and then deploy the exact same strategies.

Once you have identified the source of your competitors’ backlinks, you can go seek to get backlinks to these sites as well for your own website.

The benefit of this method is that you will not have to manually search for resources from where you can acquire powerful backlinks. If you go through on a regular basis and analyse your competitors’ backlink profiles, you can look for new backlink sources and go after these as well.

If you find that by guest posting,  a competitor has been building backlinks, you can contact these blogs and have a conversation aout how to get your post there as well.

You’ll find yourself building backlinks without doing a lot of extra hard work all thanks to Ahrefs.

Next, let’s move on and talk about guest posting.

3. Get Guest Posting Opportunities

We can’t recommend guest posting for any blog or website, highly enough. By far it is one of the easiest and best ways to get relevant and high-quality backlinks and build important online relationships in the process.

Be sure to stick to these points whenever you are doing a guest post:

• Only publish your guest posts on relevant websites with high authority. Don’t wander outside of your specific niche and industry. • If you get irrelevant website backlinks you may get a search engine penalty which does not help your SEO at all. • Target websites and blogs that have a higher ‘Domain Authority’ than yours. • Place a couple of contextual backlinks within the text of your post and don’t rely on just your author-bio link at the end. • Fully utilise your guest posting opportunities by directing readers to a specific landing page and not just your website homepage. And, be sure to offer an opt-in on your landing page.

Wrapping Up

W’ve covered 3 tried and tested strategies that you can use to build backlinks for your website.

Building backlinks is the long game, and not something that should be done in a non strategic way.

It is though definitely achievable when managed on goingly and strategically, with the end in mind.

Start deploying these 3 strategies to start and keep building valuable backlinks to your website. If you need help with this book in for a free SEO strategy call with one of our experts.

.

[explosionmarketing-blog]

Nyrie Roos - Local SEO Strategies for Your Business in 2019

For any businesses that wants their website to be found easily by customers that are ready to buy, in their local area, Local SEO strategies are essential in 2019.

Marketing in a geographically defined local area to customers can be a very effective strategy in comparision to other marketing strategies. Over half of all consumers conducting a local search on their computer or smartphone visit a store within a day of their search and 18% of local searches lead to sales. This is where your SEO strategies are critical.

Without question, local search is growing. Mobile searches alone for “where to buy” have increased by over 85% since 2015, and this will only increase as the number of mobile phone users grows.

Despite the undeniable possibilities that optimising for local search offers, many businesses have still not quite come to terms with what they should be doing to tap into and harness this valuable traffic source.

The takeaway here is that if you want to get ahead of your competitors and make the most of local web searches, the time is now. By making local SEO a key part of your overall marketing strategy you can attract valuable local customers, get more sales and have a greater local presence.

In this article, I am going to cover the main steps you need to take to ensure that your website is optimised for local SEO so you can dominate the local search listings and drive more traffic to your site.

What is Local SEO?

The first step for any business is to understand what we’re really talking about when we talk about “local SEO”.

SEO is short for search engine optimization. Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines. (https://www.webopedia.com/TERM/S/SEO.html)

Local SEO targets searches that have local intent in purchasing. This means that the searcher is looking for something located physically close to them in the local geographic location.

For example, someone typing in “Tweed Heads landscaper” will be looking for a landscaping and maintenance company in the Tweed Heads area. If you’re based in the Tweed Head area, offer this service, and optimise your website well for this keyword and location, you might expect to get some traffic to your website from those searching for this term.

Not all local intent searches will always include a specific place name. This is because Google is very clever at figuring out local intent and so it knows somebody searching on mobile for “wedding cake baker” is most likely looking for a wedding cake baker within a small radius of their current location and so will return listings for wedding cake baker’s in the local area.

So how do you optimise for these local intent searches and take advantage of the traffic they send to your business?

That’s where local SEO comes in. There are many different ways you can optimise your website to optimise and leverage the benefits of local traffic. These are listed below.

Positioning for Local SEO Success and Keyword Research

Before starting with any specific local SEO techniques, it’s critical that you cover all the basics you’ll need to achieve good SEO results.

Local searches, by their very nature target actual business locations. This means that you need to have an address for your physical location and the ability to have face-to-face contact with your customers.

Notably then, if you are a business that sells products or services online only then local SEO will in all likelihood not be a great success for you.

In determining if local seo is right for your business, you need to consider the area you serve, the level of demand and know who your competition is. StreamSuccessCLICK TO TWEET

Some businesses will want to attract traffic from searches located anywhere in their city and the surrounding area, while others will focus on an even smaller area such as a particular suburb or region.

If you know that you would get a better level of demand for the products or services you’re offering in a wider area than your immediate vicinity, you may want to target a wider audience. This may include the entire city, rather than just the suburb you’re located in. This might mean targeting terms such as “wedding cake baker Gold Coast”, rather than “wedding cake baker Tweed Heads”.

Recently, Google started favouring local proximity, so depending on your target market and the keyword search volumes, it may not be worth the effort of marketing to searchers in your wider area. This may be particularly relevant if you’re competing with other businesses that may offer the same products or services at a closer distance. Every business situation is unique!

Once you have a clear idea of your target market, you should do some keyword research to figure out exactly what your local customers are searching for.

There are many different ways to approach keyword research. These approaches go far beyond the scope of this article. Essentially though, you want to come up with a list of search terms with local intent for which you would like your business to come up on the first page in a search by a potential customer.

For example if you’re a physiotherapist in Brisbane you might target terms like:

Brisbane physiotherapist physiotherapists in Brisbane physiotherapy services in Brisbane physiotherapist in (suburb) pilates classes in (suburb) and so on…

Once you’ve come up with a master list of keywords, you can analyse each term to see how much traffic it gets (how many people search for that term each month) and what the competition is like. From a thorough analysis, you can then decide which keywords to target first.

Is Your N.A.P Consistent?

Some of the most vital aspects of achieving success with local SEO are very basic and simple. Things like making sure that your business name, address, and phone number (NAP) are consistent across all your web properties is a must!

NAP citations are used in what are known as local directories. Google and other search engines use these citations as a ranking factor in determining your business’s authority in your local area.

Make sure that your NAP information should be displayed clearly on the homepage of your website, and ideally in the footer of all pages on your website.

When your NAP details match those in local directories, the search engines will intuitively know that both your site and the directory listing are referring to the same business and will reward your business in terms of showing up in local search results.

If there are inconsistencies, the search engines including Google have no way of knowing that the two listings refer to your business.

It’s therefore vital to make sure all your NAP information is kept up to date and consistent across your business presence on the web.

There are various SEO tools you can use, such as Ahrefs, to search for your business and make sure all your NAP citations are correct. Whilst they may have free trials, none are generally comprehensive enough without a paid subscription.

Making Your Landing Pages and Blog Posts Local SEO Friendly

A landing page is a page on your site that’s been built specifically for a targeted group of your online web visitors.

If you’re targeting multiple locations, such as a number of different cities, you can achieve better rankings in the search engines by creating a series of geo-targeted landing pages that are each optimised for certain location-based terms. For example terms, we may use are “Local SEO Brisbane”, “Local SEO Gold Coast”, “Local SEO Sydney” and so on.

However, you must take care to ensure that every page of content is completely unique and not just a copy of the same text with a different city inserted in the blanks.

In one of Google’s algorithm updates called Hummingbird, sites were penalised for duplicated content. Google algorithm updates continue to reward good unique quality content that serves the market and penalises low-quality content that exists for keyword relevance only.

When you’re creating your landing pages take the time to think about how best you can serve your customers and the type of information they’re searching for.

Your business blog should also be keyword-optimised. This should include optimised categories, tags and meta descriptions.  Be sure to publish high-quality content on a regular basis is a great way to improve both your general and local SEO and make sure it is optimised on page.

This means making sure that you are using relevant headings and include keywords. Ensure your URLs are simple, well-structured and include keywords and include your suburb, city, and state in the meta title and description tags.

Not only is all of the above helpful for you local SEO, tags provide a preview of your site for the user in the search listings. This means they’re more likely to click through if you’ve written a compelling description and it’s clear that your business has what they are searching for in the local area.

Most SEO experts agree that having good quality and accurate citations (listings in local directories) is vital for local SEO. Google checks these listings to verify that the NAP data it has for your business is correct, and the more high-quality citations you have, the more authority your business appears to have in your industry and geographical area.

Entering your business into online directories can be tedious, but it’s worth making the effort to make sure you have a high-quality listing. Make sure you have a well-written description, a full list of products and services and include extra information such as opening hours, accepted payments, and photos wherever possible.

Being listed in more directories is not only great for SEO, it also helps more customers to find you, as some people may search these directories for businesses directly instead of via a search engine.

What is On-Page Optimisation and Meta Tags?

You need to make sure that your business website is correctly structured and optimised so that the search engine bots can read it well and do what is known as “indexing.” This must be done before considering links and citations for local SEO.

How Helpful Are Local Directory Listings and Citations?

Adding your site to business directories used to be an effective way of getting more links to your site for SEO purposes. The power of these links has been de-valued now in regards to general SEO, but they’re still an important ranking factor for local search.

Optimising Your Google My Business Listing

Google My Business is a listing for your business that shows up in search results when people search for your business name or click through from a list of suggested businesses after conducting a local search. Your listing should also come up in Google Maps.

Your Google My Business listing includes useful information about your business such as your address, telephone number, opening hours, photos, special offers and reviews.

If you want to attract local searches, you must have a Google My Business profile and you should make sure this information is always kept up to date.

According to Moz, Google My Business signals are the most important local search ranking factor, so it’s definitely worth taking the time to optimise your listing and keep building it.

Having a Google My Business Listing also encourages customers to leave reviews, which further increases confidence in your brand and is helpful for SEO. If you would like our free SEO Guide click on the image below.

https://successstream.com.au/your-seo-strategy-guide/

Google My Business Categories Listing Matched to Your Business Service Pages

When you create your Google My Business listing you can choose up to five categories to list your business in and you should choose as many as possible to optimise for SEO and bring more targeted traffic to your site.

Categories help users to find more accurate results for what they’re looking for, so you should choose the categories that most closely align with the services that your business offers.

For example, if you have a burger restaurant, you should make sure your business is listed in both the “fast food restaurant” and “hamburger restaurant” categories.

If you’re not sure which categories to choose, you can look at the listings of your competitors to see which categories they have included their business in and read https://support.google.com/business/answer/7249669?hl=en

Getting Reviews to Enhance Your Rankings

Positive customer reviews can have a huge impact on your business and are a big ranking signal for local SEO.  Reviews also help to turn search traffic and views of your business listing into click-throughs to your site and conversions into sales.

93% of online shoppers say that their buying decisions are influenced by reviews and 84% say they trust online reviews as much as personal recommendations from friends and family. We have seen an increase of up to 17% in Google rankings due to online reviews.

For these reasons alone, you should be focused on acquiring as many positive reviews as possible. Be sure to read this article about getting reviews. 

Start by setting yourself clear targets for the number of reviews you’re aiming for each month and the star rating you want to achieve.

There are a lot of different sites where customers can leave reviews (Google business listings, Yelp, Bing and industry specific ones such as TripAdvisor etc.), you’ll probably want to concentrate your efforts on just a couple of places so that the effect isn’t too diluted.

The best way to get great reviews is to provide great service and products, and make it a part of your business process.

Simply ask customers to leave a review and facilitate the process for them. Many customers wouldn’t even think about writing a review on their own, but they’ll be happy to do so if asked.

What is Local Business Structured Data Markup?

Structured data markup is set up to provide information about your business in the code of your website. This helps Google and other search engines display your listings directly in the search listings page.

It’s particularly important for local businesses to use this markup so that important details such as opening hours (standard and seasonal), and department names are displayed on your listing, as well as special functions such as making an order or a reservation online.

Structured data can also be used by Google to display a “Knowledge Graph” – the information that shows up in the right-hand side of the search results for some branded searches.

You can learn more about local business structured data markup at the Google developer guide at https://support.google.com/webmasters/ 

Have a Great Social Media Presence

Social channels are an effective way to connect with and stay in touch with your local customers, promote your business and special offers, share new products, and acquire reviews and recommendations.

Your social media accounts should be optimised with content that includes location-specific keywords. You can geotag images and promote local events, providing further signals to search engines that you have a presence in your targeted local area.

Use Both Online and Offline Marketing Strategies

While your online marketing strategy is important, you shouldn’t totally ignore your offline marketing strategies.

Local networking, referral marketing and relationship building are just as important for growing your business locally. These can also help boost your online strategy by attracting organic links to your site from other local businesses.

In reality, communicating with your customers helps you to learn more about them. Through this, you can serve them better and target them more effectively online.

Encourage your customers to follow you on social media, sign up to your mailing list, leave reviews, and recommend your business.

This helps to build customer loyalty and grow your customer base, alongside your on and offline presence.

In Summary

Local SEO is not easy, it takes work! There are a lot of factors that go into an effective local SEO strategy and it can be tricky juggling all the pieces.

If you feel a bit lost or simply don’t have the time or resources to invest in SEO, you should consider hiring a local SEO expert who can plan and carry out an effective strategy that will result in your business website bringing in more traffic from local searches.

To find out more or discuss local SEO packages, get in touch today.

Tell me… Can you see how Local SEO could benefit your business? Does the thought of implementing it yourself make you feel overwhelmed? If you’d like to learn more about how we can help, we’d love to hear from you and be sure to grab a copy of our Free Guide to expert SEO Strategies by clicking on the image below.

https://successstream.com.au/your-seo-s-guide/trategy

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Nyrie Roos Asks How Valuable is your Business Time?

Time is a valuable resource, and none of us should squander it is a belief that Nyrie Roos from Explosion Marketing subscribes to. 

This idea struck me when I was recently talking with a client, whose wordpress site I am not managing for them. 

He was bungling his way through WordPress, frustratingly attempting to add another page to his site. He was attempting to make sense of the interface. Patiently attempting to work out how to post and distribute on his site. 

"Seriously! How on earth this was a decent way for him to be utilizing his time?" asked Nyrie.

Sites managed and created on WordPress, have an incredibly usable interface. 

Nonetheless, as a WordPress professional developer, I see this a perfect example summed up well by the familiar axiom " you don't have a clue, when you don't have a clue." 

It is, however, sometimes challenging for the average business owner and really does require expertise. It's not as simple as you think to keep your website loading fast, usable and working. 

In any case, for even seasoned web developers wuch as ours working out of our Brisbane and Gold Coast offices, it can be testing. Let alone for a fledgling entrepreneur. 

Web specialists who use wordpress, are more skilled and more acquainted with how wordpress works. More so than an entrepreneur endeavoring to create or even just update a page. Wordpress is regularly changing. 

Call me insane, but I consider the CEO of this business, messing around with Word Press, attempting to create pages, transfer substance, and SEO enhance, is a waste of his time as well as of his business cash and assets. That is even without saying taking care of business! 

This is the reason we offer website management bundles for our client's. 

In your own business, overlooking this idea will mean you win less, will be less successful in business than you could be and you could even see your hard-won customer or prospect moving to a competitor  due to poor site usability. 

Spare Time 

Regardless of whether you offer products or services to your client's, as a business owner, your attention ought to be on making it easy for your customers'  to buy from you in anyway you can. This means you shouldn't have your head buried in your website!

Consider taking at some point to ask yourself: what different parts of your customers' needs could be more fully met or offered as a part of your offerings on your website? What extra offerings would address their issues better and give you a point of difference? 

What additional items would you be able to offer with your current products and services? How can use your current available time more efficiently in your business? What will enable you to work on more effectively addressing client needs? 

Addressing the requirements of the customer is the means by which any businesses procure a name for themselves and acquire an ever-increasing number of customers. 

The more effective your customer servicing, the more joyful your customers are, the more fruitful you will end up to be too. 

What's more, we as a whole need to be more effective and efficient in what we do.

Make Life Easier 

On the off chance that there's a chance to make things simpler for your customer, my suggestion is that you take a plunge and make the most of that opportunity. 

The better you treat your customers, the more probable they will come back to you for future needs and refer you to others. 

The more valuable you make yourself to a customer, the more priceless they will feel your services are. 

The more you accomplish for your customers, the more likely your business will move toward higher growth, and the more effective you will discover your business is.