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12 Advantages and Disadvantages of ECommerce | Imagency Media

The rapid growth of eCommerce has transformed the way businesses operate, bringing both remarkable advantages and notable challenges. Understanding these can help businesses leverage eCommerce to its fullest potential or address its drawbacks effectively. Let’s dive into 12 key advantages and disadvantages of eCommerce.

Advantages of eCommerce

Global Reach eCommerce breaks down geographical barriers, allowing businesses to reach customers worldwide. This expansive reach helps businesses tap into new markets and grow their customer base beyond local limitations.

Lower Operational Costs Running an online store can be significantly cheaper than maintaining a physical storefront. Costs like rent, utilities, and staffing are greatly reduced, allowing businesses to reinvest savings into marketing and product development.

24/7 Availability Unlike traditional stores, eCommerce sites operate round the clock. This availability caters to customers in different time zones, providing a seamless shopping experience anytime, anywhere.

Personalization and Customer Experience eCommerce platforms can gather data on customer behavior, preferences, and purchase history, allowing businesses to offer personalized recommendations and improve the overall shopping experience.

Easy Scaling and Growth Scaling an online business is much simpler than expanding a brick-and-mortar store. Adding new products or services, targeting new demographics, and adjusting to market demands can be done quickly and efficiently.

Enhanced Marketing Opportunities Digital marketing strategies such as social media advertising, email marketing, and SEO are particularly effective for eCommerce. These channels allow businesses to target specific audiences and track results in real-time.

Disadvantages of eCommerce

Lack of Personal Touch Despite technological advances, online shopping often lacks the personal interaction found in physical stores. This absence of human touch can make it harder to build customer loyalty.

Security and Privacy Concerns With the rise in cybercrime, protecting customer data is a major concern for eCommerce businesses. Ensuring robust security measures is critical but can be costly and complex.

Dependence on Technology eCommerce heavily relies on technology, including websites, payment gateways, and software. Technical glitches, downtime, or slow-loading pages can lead to lost sales and damage to the brand’s reputation.

High Competition and Price Wars The ease of starting an online store has led to increased competition, making it difficult for smaller businesses to stand out. Price wars are common, often squeezing profit margins.

Shipping and Logistics Challenges While eCommerce allows businesses to reach a global audience, shipping products efficiently can be complex and costly. Issues like delayed deliveries, high shipping fees, and logistics mishaps can affect customer satisfaction.

Difficulty in Handling Returns and Refunds Returns are more prevalent in eCommerce, especially in fashion and electronics sectors. Handling returns and refunds can be costly and time-consuming, often eroding profit margins.

Conclusion

eCommerce offers vast opportunities for growth, flexibility, and global reach, but it also comes with challenges that businesses must address. By understanding these advantages and disadvantages, companies can better strategize and create a seamless, customer-friendly eCommerce experience.

Contact us

Imagency Media can help you navigate the eCommerce landscape, providing expert insights and tailored solutions to maximize your online success.

[arientechnologyme-blog]

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[byzerodigital]

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Whatever platform you choose, we are experts at developing E-Commerce stores and websites completely tailored to your business needs and user preferences. We create online shops that don’t just look amazing, but are built with user experience at the heart of the development. Byzero Technologies provides creative corporate ecommerce website design service in Coimbatore , Erode, Tirupur, Namakkal, Karur& Salem . The site should be extremely easy to use, fully functional and secure.Visitors to your site will always expect to have an excellent online shopping experience and we are determined to make sure that happens.Tell us about your project and we’ll show you how it can happen.

[onlinewebdesign-blog1]

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A Creative, Fresh and innovative Internet Design Company in salem4M Designer is a website site design provider in salem, tamilnadu that makes affordable methods that are on-line to help businesses get results from the world. We deliver a broad variety of web solutions that focus on our client's objectives of sales creation and increasing traffic. Our offerings consist of each the standard elements of web design and web development with the emphasis always on helping the clients reach searchengine ranking (SEO) and lead creation.

Our Salem web site designing team arises out of a range of business sectors and so our approach to each project differs from other traditional website site design businesses as each project has been viewed from a marketing as well as technical viewpoint. If you are currently interested in finding an inexpensive, innovative, result driven agency in Salem afterward we will be thrilled to hear from you personally.

Shopify lets you have total control on the appearance and texture of your site, allowing you to make it look just how you want.

 Shopify is friendly, so that you may use any text editor to edit resources and each of of files. You examine your new design and can sync your changes to a store that is live.

Whatever you will need is a basic comprehension of HTML and CSS to begin building your website. We work with a designer focused programming language called Liquid that is an simple task to understand and can be well recorded and supported to help you. Sakthi info tech is web design and web development software business in Erode Coimbatore, Tirupur Karur, Dharmapuri, Krishnagiri, Tamil Nadu. We've well website designers, web designers and digital analysts. Our dedicated team of professionals will be ready of boosting your enterprise with fresh and special notions. 

We assist you in registering SEO development, hosting, web marketing, ecommerce, web portal site, and the domain name. We deliver what we promise and also on timely delivery is our aim. We provides Website Designing, Web Development, Textile ERP Software Development, Online Shopping Website Development (eCommerce Website Design and Development), Graphic Designing, SMS Softwares Development and Service, Accounts Software, Medical Billing Software, Stock and Inventory Maintenance Computer Software, College and School Management Software, Hospital Management Software, Hotel Management Software and Product Direct Marketing (MLM) Software.

We're encouraging through Karnataka (Bangalore, Mysure, Madya, Tumakuru, Mangaluru, Hassan, Udupi), Kerala, Pondicherry, Andhra Pradesh (Hyderabad, Secunderabad), Tamil Nadu (Erode, Namakkal, Karur, Tirupur, Salem, Coimbatore, Tamil Nadu, Trichy, Madurai, Ariyalur, Cuddalore, Dindigul, Kanchipuram, kanyakumari, Nagapattinam, Nilgiris, Perambalur, Pudukottai, Ramanathapuram, Sivaganga, Thanjavur, Theni, Thoothukudi, Tirunelveli, Tiruppur, Thiruvallur, Tiruvannamalai, Thiruvarur, Vellore, Villupuram, Virudhunagar, Hosur). Sakthi Infotech is also corporate software training institute at Erode, Tamilnadu and We offers a package of student project, Website design classes, graphicdesign courses, Internet development courses, PHP training, VB.NET training, ASP.NET training, JAVA training, and Node Javascript training, Mysql training, Mongodb training, SQL Training, MySQL Training, photo-shop training along with Coreldraw training, Computer Educational Center, Software Institute and Computer Training Center.

[ecomclub]

Kibo Eclipse Review: What Are The Options For Ecommerce Business Solutions?

Kibo Eclipse Ecommerce business options vary depending on a business's requirements. These services can be purchased in a 'ready-made' state or require a custom-made tailored service. Some common eCommerce business solutions are presented listed below:

Material management: This service is the framework that controls the site material. Prepared-made content management systems can be purchased at the enterprise level or looked for through open source sharing networks. Organizations that need large-scale solutions can build from the ground up or purchase high-end enterprise versions. These are usually more costly.

Payment Gateways: Business eCommerce services to help with deals consist of 3rd party solution providers and services supplied by regional banks. Integrating your website with your bank account is usually more expensive unless you support a large volume of deals. Setup costs, month-to-month gain access to shows, and expenses costs constitute part of this procedure. Third-party options such as PayPal and 2Checkout offer the vendor with the ability to transact in multiple currencies without integrating straight into a checking account. The cash can be later transferred into your account by wire or direct deposit.

Security: Securing your website from malicious outside attacks is a leading priority for all eCommerce website owners. Reported cases of identity theft erode customer self-confidence. Setting up firewalls and using a service such as hacker-safe can protect your infrastructure and business reputation. As a result, security is a growing area of concern for all website owners. Utilizing a suitable eCommerce business service to protect your system must become part of every eCommerce platform.

Email: Third-party email services allow site owners to interact and keep records of their clients. Businesses such as Aweber and Getresponse host databases and offer front ends to refer consumers.

Hosting: Ecommerce business solutions for hosting accommodate organizational platform and practical requirements. Usually, the web advancement company can suggest or have plans with hosting services. However, this requires a technical understanding to pick a service that is appropriate for your site structure.

Customized eCommerce internet options for business: This needs the services of a developer who can work to carry out the technical scope. Internet developments have reached a stage where cost-effective 3rd party options can fulfill a number of the standard requirements of eCommerce sites. However, if the technical requirement is more complicated in nature, a custom-made technique is needed.

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[abi-tech]

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A strong brand presence is the starting point of eCommerce selling. For a website, typically, the first few seconds of a visitor are the make or break moments that either create or erode a business opportunity. We, at Abi-Tech Solution, by working closely with clients, not only rely on rich design and content, but produce functional design interfaces with excellent usability. We do not follow any ad hoc approach; ours is a highly systematic process — we give careful ears to your ideas and come out with a basic note based on their requirement. After having a tête-à-tête with our client and visualizing his/her requirements together, our team helps conceptualize and put together a unique concept that meets their requirement. This is followed by the project brief and development of a project brief and well-defined plan of action (POA) before we start with the design process so that the client is kept abreast of the constant development updates and incremental changes.

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[fortunesoft-it-innovations]

Every eCommerce company has to face a situation where the growth of their website has to go for its maximum capabilities. This is the time when a migration is needed. Though migrations are scary and painful, they are necessary for the growth of your business and in achieving higher levels.

Every eCommerce business search for a competitive edge over the others by providing a unique selling experience to their customers. This requires scalable solutions for their online store. Moreover, owners looking to migrate their existing eCommerce store have to go through various challenges and difficulties.

Though there are plenty of to-dos while migrating from one platform to another, some of the major challenges that you need to be aware are listed below. They are:

Data Migration

Referral Traffic and SEO

Redirects and 404 Errors

Plan to Roll Back

Third-party Integration

Brand Image and Customer Experience

Fear to change

Let us check out these challenges that you need to be aware of in details:

Data Migration

Data migration is not limited to moving your existing customers, products, and sales data from the old website to the new platform. It is an art where the data is migrated smoothly without any losses especially when the migration is difficult. A proper plan and expertise with the migration is required for the following data:

Customer’s data

Data migration is a difficult task as you expect the customer experience to stay unhampered without any glitches. The logging in on to the new website from the old website should be easy. There may be situations where the users need to set up new credentials. You can make sure that this entire procedure is smooth enough for the customers.

Mostly the platforms would encrypt passwords and user data for security. This might result in difficulty of handing over the credentials directly to the user as the information might not get decrypted by another platform. Thus, eCommerce business owners should be enthusiastic to strategize the customer data migration to avoid any last-minute frustrations.

Categories and Products

The attributes and categories of the products need a systematic migration on the new platform with high-quality images and inventory from the older one.

Sales History

Migrating sales history is important as it gives a clear idea about the performance of your sales over a period of time. Moreover, the customers would panic if their transaction history is missing from the dashboard. This migration of sales history is often onto deaf ears of the e-store owners. They are technically difficult if the sales history isn’t managed properly on the old platform.

CMS Pages

If your website has housed blogs and informative content, migration of these pages has to be done on the new platform as they help in maintaining the SEO rankings and organic traffic on your website.

It is always advisable to hire expert developers from eCommerce development companies that hold a strong eCommerce expertise over the years with various migration tools and extensions.

Referral Traffic and SEO

Your website should be able to accumulate the Google rankings these days organically overtime. It is important to know that migration may result in a dip in these rankings and traffic temporarily. There is a worst possibility of killing the website’s indexation in Google completely. There is a possibility of referral traffic from social media, forums, blogs, and various marketing platforms to take a dive down. Therefore, it is advised to research the SEO requirements before opting for migration.  

Are you scared of migrating to a new platform? Don’t be. Here is a checklist for not losing the traffic:

Check the need of migration and whether it’s the right choice.

Test your website on a test server.

Plan your website migration in a slow period of the year.

Identify any crawl errors on the website by crawling before migration.

Retain the copy of Google Analytics to monitor the traffic loss immediately after the migration.

List all the old URL and the new URL as losing even a single record may result in loss of traffic. Map the older ones correctly.

Internal links have to be updated.

All the new pages should be self-canonicalize as it tells Google that the new site is the new location of the old site.

Duplicate content issues should be resolved

The removed pages should be identified and addressed

Check whether the 404 page is in place.

Sitemap should be managed and submitted.

All the changed links should be redirected.

Don’t give up the control of the old domain.

All the changed links should be redirected.

404s and redirects should be checked.

Indexed page counts should be monitored.

Though you need to be prepared for a drop at the initial stage immediately after the migration, plan your migration process during the slow period of the year in sales. This will help your website to recover before the higher or peak period of sales. There are higher chances of recovering the traffic and rankings if the SEO is well planned and the migration is strategized properly.

301 Redirects and 404 Errors

Your website’s landing page URL are cached by the search engines. For the products, categories, and CMS pages on the new migrated platform, some old URLs have to be retained. If changed, a proper 301 redirection is needed. 301 redirection is necessary for maintaining the SEO ranking. It also refrains from losing the organic traffic. 301 redirects notify Google and other search engines that the requested URL has been moved to another one permanently.

404 response code means the visitor could locate the server but was unable to reach the specific destination within your site. Find out all the newly generated 404 errors and implement 301 redirection of such 404 error pages.

Plan to Roll Back

After taking care of every minute requirement of migration, a proper hosting and SEO strategies, if you are losing all the organic traffic, be wise and brave enough to roll back to your older platform as running your business is more important than having a website.

It is suggested to keep your old platform a couple of months after the migration as a part of the roll back plan if things don’t turn in your favor.

Third-party Integration

While migrating your eCommerce store from one platform to another, third-party applications like CRM system, email service, supply chain management software or any accounting application synced with your existing platform needs to be checked whether they are intact while migrating the e-store. This is essential as it results in costly errors while transferring data. You need to budget for setting up a new API if your new platform doesn’t allow perfect and smooth integration with your current system for continuously using the existing tools. Another important consideration is the change in workflow or the user-interface that you will experience as integration takes place with the new eCommerce platform.

Brand Image and Customer Experience

A small change in the eCommerce website can create inconsistency in the customers’ shopping experience. This will directly affect their perception of your brand image. Extreme drastic changes may cause difficulty for the customers to locate things they are in search of. This may lead to give up the website and leave without making a purchase.

If the user-experience is affected due to abrupt changes in the website, it will erode trust in your brand that may further result in denial of placing an order due to an unfamiliar interface.

There is no doubt that your brand image and the customer experience will be upgraded through a facelift, it is necessary to go for a gradual transition. A gradual transition will help the returning visitors to navigate your website with ease and make a hassle-free purchase.

You can create a plan for customer communication where you can broadcast the updations going on in your website through email, social media, and other customer touchpoints. Drive traffic by promoting a special discount or offer or by creating a buzz.

Fear to Change

With a conservative mindset, clients always think to have a familiar approach, even if the approach isn’t going to give any fruitful results and inefficient enough. They hold on to a certain set of design features and buttons placed at certain positions on the screen irrespective of the effect that it may cause on the user-experience. Therefore, if you are expecting a word of appreciation for your ideas and hard work for the new site you presented them, then you are hurting yourself. They might simply discard the idea in worst case and not accept the new website. This is a problem with in-house team as well if they had to struggle for the changes. Therefore, it is advisable to share the blueprint of your plans for migration to the parties involved in the entire process.

In a nutshell

The challenges that are listed above are in a variety of ways and might differ from store to store. While choosing the right method to tackle these challenges, you need to research on your budget, timeline, configurations, and business requirements. Therefore, eCommerce website development company becomes the best solution as their expertise handles all the site builds and migrations that help in a smooth migration of your eCommerce store.

There is a huge competition in the eCommerce market and is increasing every day. To keep up the pace with the market, it has become mandatory to come up with something new that the customers would like.

We are with you throughout the entire process whether it is selecting the most appropriate eCommerce platform, migrating your online store from one platform to another or upgrading your eCommerce app.

If you are looking for migration or up-gradation or development, we will be happy to help you throughout the entire process. You can connect us and have an initial discussion about the requirements and how we can help you throughout.

[arientechnologyme-blog]

Website Design For International Tours and Travel 🔥

Website Design For International Tours and Travel 🔥

Arien Technology :: (Google Rating 5/5)

My Google Review

We Are Doing All Types Of Categories Demo Also Available

Contact Us :: 9003835095,9944066784

Available Language ( Tamil,English,Hindi)

Tamilnadu,

Arien Technology :: (Google Rating 5/5)

Web design services for ur business

Cool and customize theme

1 year free ssl certificate

1 year free domain

1 year free business Email

👋 Social media integrate

👋 Whatsapp and live chat intergrate

👋 Google map intergrate

👋 3 days delivery

More Categories We Do Like :

Building Construction Website Design For 7500 Rupees Only

Grocery Shop Website Design For 9000 Rupees Only

Home Appliances Website Design For 9000 Rupees Only

Boutique Website Design For 9000 Rupees Only

Photography Studio Website Design For 8500 Rupees Only

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Real Estate Website Design For 7500 Rupees Only

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Day-care Services Website Design For 7500 Rupees Only

Catering Website Design For 9000 Rupees Only

Ice Cream Shop Website Design For 9000 Rupees Only

Restaurant Website Design For 9000 Rupees Only

Domain And Hosting Service (GoDaddy, Hostinger, namecheap, etc..)

Website Redesign

Best Website Designer In Coimbatore Tamilnadu

Contact For Best Discounts

Feel Free to contact us or WhatsApp in Tamil ,English

We do WebDesign all over Tamilnadu -

Thankyou நன்றி

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Location ::

Address: No.27, Mayilkal, Nila Complex, Bus Stop, Podanur Main Rd, Rail Nagar, Coimbatore, Tamil Nadu 641023

[byzerodigital]

E Commerce Website Design Karur

Whatever platform you choose, we are experts at developing E-Commerce stores and websites completely tailored to your business needs and user preferences. We create online shops that don’t just look amazing, but are built with user experience at the heart of the development. Byzero Technologies provides creative corporate ecommerce website design service in Coimbatore , Erode, Tirupur, Karur& Salem . The site should be extremely easy to use, fully functional and secure.Visitors to your site will always expect to have an excellent online shopping experience and we are determined to make sure that happens.Tell us about your project and we’ll show you how it can happen.

[bigiltokswebsitedesignerode]

Bigil Toks is a Result Oriented Digital Marketing Agency in Erode and Website Design Company in Erode focused on Digital Marketing, Web design, Paid Search, SEO, Social Media Advertising, Branding, Website Design + Development, ecommerce website design, mobile app development, video advertising, and IT services. or even Custom Design: we’ve got you covered- Every one of our team members is passionate about continuously improving our clients online presence.

Bigil Toks - Digital Marketing Company in Erode | Website Design Company in Erode | SEO Company in Erode | Branding Agency in Erode

Phone: +91 75988 99776 Areas served: Erode, India, US, Canada, UK Address: S-3/280, Vigneshwara Complex, APT Rd, Moolapattarai, Erode, Tamil Nadu 638001, India Location: https://goo.gl/maps/6e8qYsZKXhhYhuwJ9

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What Are The Top Options For Ecommerce Business Solutions?

                          E-commerce business solutions vary relying on a enterprise's necessities. These solutions can be bought in a 'ready made' state or require a custom tailored solution. Some commonplace e-commerce business solutions are delivered below:

Content management: This solution is the framework that controls the website content. Ready made content management structures may be bought on the enterprise level or sought through open supply sharing networks. Design templates can accommodate the combination of content structures inclusive of Drupal, wordpress and Joolma. This allows an organization to update content dynamically at the fly. Businesses that require large scale solutions can build from the floor up or purchase excessive quit organization versions. Those are commonly more price.

Payment Gateways: Business ecommerce solutions to facilitate transactions encompass third party companies and services provided by means of local banks. To integrate your website with your bank account is usually extra expensive until you support a large quantity of transactions. Setup fees, month-to-month access fees and programming prices constitute part of this procedure.Third party business solutions consisting of PayPal and 2 Checkout provide the seller with the ability to transact in more than one currency without integrating at once right into a bank account. The cash can be later transferred into your account by using wire or direct deposit.

Safety: Defensive your web site from outdoor malicious attacks is a top priority for all ecommerce site owners. Reported cases of identification theft erode client self assurance. Installing firewalls and the usage of a service including hacker-secure can defend your infrastructure and enterprise reputation. Security is a developing area of concern for all website owners. Employing the proper ecommerce business solution to guard your system must be part of each ecommerce platform.

E-mail: Third party e mail offerings permit web site owners to speak and retain data of their customers. Companies including Aweber and Getresponse host databases and provide the front ends to correspond with customers.

Hosting: Ecommerce business solutions for web hosting cater to organizational platform and purposeful requirements. Typically the web development organization can recommend or has arrangements with web hosting services. This requires for a technical understanding to choose a service this is suitable to your site framework.

Custom e-commerce internet solutions for enterprise: This requires for the offerings of a programmer who can work to put in force the technical scope. Internet tendencies have reached a level wherein the various not unusual necessities of ecommerce web sites may be fulfilled by price effective third party solutions. If the technical requirement is more complicated in nature, a custom technique is needed.

Jacky’s group of companies one of the leading international traders, online electronic store, business solutions general merchandise, and electronics retail giant in the Middle East, Africa, South Asia and worldwide operations. Primary strengths: retail, distribution & solution, third-party logistics and exports.

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Case study: Creating a digital strategy for a multichannel retailer

Sajjad Bhojani, Head of Multi Channel Marketing and Developments outlines the Dunelm process for digital strategy creation

Our recent research on managing online channels shows that many businesses still don't have a digital strategy, although a good proportion now do. Our templates and guides give ideas on how to structure digital plans, but there is also the question of what is the best process for developing online and multichannel plans and reviewing performance against targets. To help answer this question I spoke to Sajjad Bhojani,
 when he was Head of Multi Channel Marketing and Development  at Dunelm and asked to explains their process for strategy creation and ongoing management of online channels. (This case study was originally in 2014, but we're sharing again to fit in with our multichannel marketing theme, since there are some interesting learnings).

Dunelm is the UK’s largest homewares retailer with a portfolio of 140 out-of-town superstores with the ‘Simply Value for Money’ proposition. Its online store features over 17,500 products  under the brand name Dunelm (formerly Dunelm Mill) with reserve and collect now available from their site. This Ideas and Advice site section shows how they are using a form of content merchandising to showcase their range of products.

Their annual report reveals that multichannel growth was one of four key strategic objectives in 2013 which were Enhance (specialist proposition); Expand (Store Portfolio); Grow (Multichannel) and Develop (IT and Logistics infrastructure) . In 2013 online sales accounted for 4.1% of total in 2013 increasing to 4.5% in the final quarter.

Many thanks to Sajjad for freely sharing the Dunelm process midway through last year, we both hope it will help professionals and students looking to understand best practice for processes of creating multichannel strategies. The answer to the second question has a great summary of how multichannel retailers can vary their marketing mix online.

What is your process for creating a digital marketing strategy?

The business has an ongoing three year plan, which is revised every 18 months or so.  It has the standard Profit and Loss projections for the online sales part of the business. Project P and L is based on estimates of growth in traffic and sales based on conversion models. These targets stay fairly fixed within that period, but are re-reviewed as part of the annual planning process.

For introducing new features to the site and improving our digital marketing we have an 18 month roadmap for development of new features and are currently adopting a new agile model for faster delivery.

What's included within your Ecommerce strategy?

I see the 4Ps of the Marketing Mix as still vital to take strategic decisions for multichannel retailers.

Product relates to the range of products we offer on our site, similar to the stores, and how we prioritise them through merchandising such as featured offers on the home page or different categories. Product and merchandising also includes stock  management and availability ��� key conversion drivers.

With Price multichannel retailers need to consider whether they have consistent pricing with stores, this is the approach we have. The right approach for Pricing will vary by market. For example, I don’t believe that in our sector, channel-specific pricing such as online discounts is right. But it may be in other sectors such as Electrical where price checking can be important and pure plays are dominant.

We fundamentally believe in a multi channel approach thus price consistency is just as important as brand consistency across all our channels. Though as part of our great proposition we always aim for competitive pricing. Web exclusive pricing – was probably more  relevant earlier on in the development of Ecommerce to encourage use of web, but we don’t want or need to encourage customers to try the web now and unnecessarily erode margin now.

There’s also the risk that differential channel pricing can be confusing. Customer’s are multichannel they don’t see Dunelm as two different companies. However we do offer free delivery for consistency too, although this is currently for orders over £50 or £150 for furniture.

For me, Place online is about offering the right experience, but also offering the right product or content for each online journey. Merchandising search listings for example (“searchandising”)  is really important. You have to decide the combination of featuring products with stock, offers or best sellers which will vary as retailers will runs different promotions and campaigns at any one time. Increasingly customers use the web as a research tool before visiting stores whether that be to find where their local store is or latest trends, colours and styles.  As such the the site needs to provide this content in a way that’s easy to find and deliver it an enjoyable experience.

Place today, also involve mobile access to our site. This has grown significantly so that it is now 20% of out traffic. But is a browsing channel, so conversion rates will be lower.  It’s used for different applications depending where the consumer is. If you look at our target audience of busy females, they are always on the go and are increasingly using their  smartphones and for research and store locator while shopping.  We try to encourage use of mobile through in-store features like point-of-sale posters and shelf-ticket labels explaining the benefits of mobile whilst trialling in store WiFi

We use different forms of qualitative and quantitative research both online and in store about usage of website.  However, it is difficult to have a complete “single view of channel”, since it’s not possible to collect email address consistently across channels for example.

Place also relates to how you combine online and in-store experiences. We want to provide a service that fits around the varied needs of our customers, that's why we've expanded our delivery options to include Reserve and Collect where customers can reserve products online for free and then collect in-store at a convenient time.

Promotion is about driving visitors using the channels available to all such as search, affiliate and display. There is also promotion to existing customers using Email marketing where we look to encourage increases in average order frequency and breadth of categories purchased in, those are our KPIs here. Many customers will have bought in single category, so the CRM programme will encourage the next purchase. This is another area we’re looking to refine and we now have a specific role within the team for this.

How do you manage conversion rate improvements and the implementation of new features on the site?

We’re not that advanced at this stage in our use of conversion rate optimization since we’re currently updating our Ecommerce platform to the latest edition of IBM Websphere. For example, we’re planning AB or multivariate testing in the future. We see it as more of a priority to introduce better personalization features onto the site. We do have basic product recommendations based on wisdom of crowd, but human intervention is required to implement the rules.

We’re around 12 months from an active customer experience improvement programme, but the intention is to implement a tool to help use these approaches. It’s not simply a case of choosing the right tool, resource is a big challenge too, we need a specific analytics resource and content/copy creation resource to make the updates.

Instead, what we currently do when we introduce new features we involve users to check that the experience is effective. This is typically a two-phase process where we review the experience with customers based on an initial working version of the page. For example, we may be improving our product page template, so we will create working wireframes for customer review before building the full template. We will then test again with customers to make minor changes when in User Acceptance Testing (UAT).

What is your process for getting the right investment in marketing channels?

How we assign our online marketing budget overall is simple overall - it’s based on Return on investment (ROI). For every £1 of investment we have to generate a return within a fixed revenue target from a combination of the site or instore (through Reserve and Collect), although we need to understand contribution to in-store better. To ensure that we’re using the right mix of digital media, we have to drill down to consider different types of investment, for example brand investments such as display advertising and direct response elements such as paid search (Google AdWords).

Direct response is directed at hitting the sales target with investment re-reviewed each month. What’s important is how you test and learn. It’s an evolving strategy with separate budgets identified for each channel and different KPIs for search and display since the intent is different.

Search is hugely important, it’s core to most retailers including us, but you have to separate investments and analysis for brand and non-brand search behaviour. Brand searches are where people know about us already and they search for Dunelm on its own or with a product name or category. It’s important to connect these searchers with the right product, but even more important to attract visitors searching more generally. To help here we have invested in a non-brand SEO strategy, which has involved improvements to site content and architecture, on-site optimization and off-site optimization looking at linking patterns. This is a fixed-line investment, which has seen significant improvements year-on-year.

We have a rolling series of test for different channels. For example, we have a display retargeting budget where we conduct different trials each month. We are reviewing budget for prospecting – attracting new customers via Ad networks and have a new affiliate programme too.

As we review the effectiveness of our media spend we review relative return on investment from different categories, for example focusing on higher average order items. With the breadth of our product range we need to! For each category we review brand, non-brand, direct response and email sales for the previous year and then where can show.

With the importance of branded search, non-branded search visits is separated out as a separate channel in our analysis. The team has a weekly visit and sales target to hit. Year-on-year performance weekly review is a key part of setting performance targets and spend analysis. We also have separate targets for reserve and collect against home delivery linking through to profitability of these channels.

Recommended Guide: Multichannel retail strategy template

Chris Jones has developed this detailed spreadsheet which can be used to audit and prioritise improvements for Multi channel Ecommerce strategy.

Download our Multichannel retail strategy template.

from Blog – Smart Insights http://www.smartinsights.com/online-brand-strategy/multichannel-strategies/digital-strategy-process/

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TJ Maxx, Ross Stores, and Dollar General could struggle in post-pandemic world

This story is offered solely on Business Expert Prime. Join BI Prime and start reading now.

A choose group of physical merchants was defying the retail armageddon prior to the pandemic hit and reporting quarter after quarter of strong sales development despite having a limited or nonexistent online offering.

These stores found a way to prevent the danger of Amazon and e-commerce in general by providing an experience that could not quickly be replicated online.

Experts say that the narrative has changed now and the pandemic could result in a long-term shift in clients’ shopping routines, putting any merchant without an online shop at greater danger.

Check out Business Expert’s homepage for more stories

Before the COVID-19 pandemic hit the US, a choose group of physical sellers was defying the retail armageddon and reporting quarter after quarter of strong sales development, showing that stores still had a location in an increasingly digital world.

While other physical chains crumbled as Amazon and e-commerce, in basic, ended up being more dominant forces, these choose shops discovered a way around to contend by using an experience that could not easily be duplicated online. This suggested that much of them either didn’t require to have an online shop at all or at finest, only required to offer a really minimal e-commerce experience for their clients.

TJ Maxx, Ross Stores, Primark, Dollar General, and Dollar Tree are among the sellers who fit into this classification. These shops are utilizing deals and discounts and the excitement of a treasure hunt shopping experience to keep clients returning.

As soon as the pandemic hit, their circumstance dramatically changed. A lot of these retailers, which had actually relied practically completely on in-store sales, saw company dry up practically over night thanks to enforced store closings and no online offering to draw on.

In the short-term, this has actually suggested an instant hit on sales however analysts state even as shops start to reopen, it is the long-lasting impact of the pandemic that these retailers must be concerned about as it could lead to a long-term change in how consumers shop.

Some shoppers may be too terrified to go back to stores and will switch to digital options for good, and the absence of any vaccine for COVID-19 indicates that there is a high possibility of a second wave of infection, putting any store with no online presence at greater danger in the future.

In the past, off-price shops and dollar chains had safeguarded their absence of an online presence by highlighting the simplicity of their business model.

” There was some reason in this since online selling includes complexity and expense and can erode margins. The continuous positive arise from gamers like Primark and TJX [the parent company of TJ Maxx] justified their positions,” Neil Saunders, managing director of GlobalData Retail, said in an email to Company Expert.

However “the coronavirus crisis has changed much of this story,” he said.

Photos of lines outside TJ Maxx shops as they reopened in the United States this week indicate that some consumers are more than delighted to resume their old shopping methods. Analysts state this will not be true of everyone, and while there may be a short-term burst after weeks of lockdown, many clients will continue to be cautious and avoid stores.

” Let’s think about the people that are 45-50 and over,” he stated in a recent discussion with Business Insider.

The pandemic has actually implied that many more shoppers are testing online services than otherwise would have, becoming more comfy with this choice and perhaps more devoted to it.

“ It’s certainly possible they will make it through,” Calvin Carter CEO and founder of digital consultancy agency Bottle Rocket, said in an e-mail to Service Insider, referring to these chains with no online shop.

Not all e-commerce-free chains are rather so vulnerable, nevertheless, he stated. While consumers may look to prevent busy shopping malls and high traffic areas, Carter stated that shops in rural areas, for example, are most likely to suffer less. This might put a chain such as Dollar General, which mainly has shops in suburban and rural areas, in a stronger position.

Dollar General mainly has shops in backwoods.

Picture by James Leynse/Corbis via Getty Images.

In the case of off-price shops and dollar chains, it’s the treasure hunt shopping experience and the concept that you will not know what kind of bargains you’ll find until you get to the shop that keeps consumers coming back.

There are methods around this.

TJ Maxx, which introduced its online store in 2013, prevents this problem by making it impossible for its clients to browse by a brand on its site.

Gielens said that rather than utilize their websites for transactions, these shops could also look at how they could become digital versions of display rooms to offer customers a better concept of what they might anticipate to see in stores to motivate any reticent consumers that it is well worth their while to make a visit to that shop.

” The reverse of showrooming, webrooming, is occurring a growing number of. Even when you do not necessarily want to push your consumers online, by using insight into what you need to offer you can persuade them to visit the store,” she said.

The cost of offering e-commerce services is a significant element for most of these merchants and in some cases, adding this option may “damage the extremely essence of their business design,” Gielens stated. If not carefully carried out, it might totally weaken their reason for their presence, she included.

At some affordable chains, the cost of shipping and fulfilling the order of a private product may even surpass the cost of that product, making it near difficult to earn money from this.

Gielens stated these merchants actually have 2 choices: to double down on their competitive differentiation, i.e. not having an online store and work hard to keep giving consumers a factor to check out (which would likewise suggest making modifications to make the shopping experience more secure), or to purchase digital options and “reluctantly admit that they need to approach it [retail] in a brand-new and various method.”

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from Job Search Tips https://jobsearchtips.net/tj-maxx-ross-stores-and-dollar-general-could-struggle-in-post-pandemic-world/

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How to write a product description that sells (+ 11 examples)

A product description is copy that tells customers about the features of an offering. Its purpose is to help buyers understand why they should purchase the product. Effective descriptions generate sales by explaining the product’s unique value proposition as well as how it solves a frustrating problem.

Why are product descriptions important?

The buyer’s decision-making process initiates long before he or she arrives at your product pages. Whether you’re selling consumer products or business services, your target customer has likely encountered a problem and is looking for a solution.

Marketing assets like traditional advertisements, social media campaigns, blogs and videos generate awareness of your brand and drive readers to your ecommerce website or store. At that point, your product descriptions take over and perform the heavy lifting. It’s the product description’s job to get the buyer over the last hurdle.

A weak product description can be the Achilles heel of a marketing campaign. All of the other assets can work perfectly, but an uninformative product description can derail everything at the last minute. In fact, 98% of shoppers have stopped mid-way through a purchase because content on the page was incomplete or inaccurate.

Your marketing campaigns should increase interest in your offerings, while your product descriptions reinforce trust in your brand. Missing information, spelling errors, bad product photography and similar blunders can quickly erode trust in your brand. On the other hand, polished product descriptions make your company look legitimate and professional. You need that trust to make sales.

How service descriptions support B2B marketing

Marketers who are in the business of selling intangible services face a unique challenge. How do you describe something that has no physical form? What type of imagery do you use to showcase a service with little to no observable features?

Service descriptions can be more challenging to write, but they follow a pattern similar to descriptions of products. Namely, their purpose is to help buyers make a final decision.

If your organisation has a sales team, there’s a good chance you already have everything you need to craft effective service descriptions. It’s best practice to align your descriptions with your sales pitch. This creates consistency for your buyers and ensures your sales team isn’t thrown off guard by an unfamiliar claim.

Service descriptions help to convert customers by showing them the solution to a challenge. For example, if buyers are looking for accounting services, they may want to know things like what types of reports the firm can produce or how frequently they will be available for consulting.

Many of the best practices described below will apply to service descriptions. Always keep in mind the customer’s goals when describing the products or services you provide.

11 product description best practices that increase sales engagement

Effective product descriptions not only give customers information about the offering but also deliver psychological triggers. According to Harvard Business School professor Gerald Zaltsman, 95% of purchase decisions take place in the subconscious mind.

As you write product descriptions, pay close attention to the types of words and phrases you use. Action verbs and active phrasing are key to driving buyer behaviors. In addition, you’ll want to write unique descriptions for each of your products to avoid getting penalised for duplicate content on your site.

Measure your descriptions against these 11 best practices to ensure they lead to the results you’re looking for:

1. Write with your ideal buyer in mind

To write a persuasive product description, you must understand your target audience. Refer to your buyer personas as you develop the marketing copy that will go on your product and service pages. This will help you understand which features and benefits appeal to the people who are most likely to buy from you.

Ask yourself these questions about your customers as you develop your descriptions:

How will our customers find this product page?

What problem are they trying to solve?

What do they already know about our product?

What benefits and features will they find most interesting?

As Seth Godin explained, one of the main goals of your marketing efforts is to help your loyal customers learn how to talk about your products with their friends and acquaintances. How can your product descriptions help them to spread the word about your offering?

Example: KitchenAid

KitchenAid demonstrates its understanding of buyer challenges by highlighting key benefits in the description of its stand mixer. Several of the bullet points describe use cases that the reader will easily relate with.

2. Avoid obvious statements

An effective product description should certainly contain a description of your product – but try to avoid the obvious. If you sell shoes, for example, you probably don’t need to explain that your products are garments designed to protect the customer’s feet from the ground.

We call these “water is wet” statements. They’re obvious facts that the reader should understand intuitively. If someone reading your product descriptions doesn’t understand these essentials, they probably aren’t yet ready to buy. You can use other types of marketing content like blogs and infographics to get them up to speed before they return to your product pages.

Example: Police Dog Pet Costume

This description for a police costume for a dog describes the costume as resembling a police uniform. It’s a bit redundant, don’t you think?

3. Be careful with superlatives

If your product is the easiest, the most advanced or the best in the world, then by all means tell your customers about it. But make sure you can back up your claims. If your claims are overly bold, skeptical readers will likely roll their eyes and walk away.

You could walk from Manhattan to Brooklyn and see half a dozen or more pizza shops that claim to offer the best pies in the city. Some even claim to be world famous. Not only are these types of statements unverifiable, but they’re also easy to refute. Ask anyone in Iowa City if they’ve ever heard of Di Fara Pizzeria and you’re likely to get more blank stares than salivating mouths.

If you’re going to claim to be the best, the most intuitive, the most affordable or any other superlative, make sure you have the data to back up your claim.

Example: Titleist

This product may be simple, but Titleist knows it’s speaking to dedicated golfers, not just casual enthusiasts. Its description uses strong, evocative language because it’s claiming to be the best on the market.

4. Appeal to your buyer’s senses

Creative writing helps buyers to imagine themselves using the product before they make a decision to buy. Evoke the five senses in your writing to spur these leaps of imagination. Expressive language elevates your product descriptions from bland characterisations to enticing depictions.

For example, clothiers selling to the fashionable crowd may describe how their outfits hang comfortably from the wearer’s frame. A maker of handcrafted fountain pens might describe how smoothly the nib distributes ink across the paper.

Spend some time using your product and make notes about the sensations you experience. How does the product make you feel? Which of your senses are involved in the experience? Work these impressions into your copy.

Example: David’s Tea

In a photo, dried tea leaves don’t look like much. David’s Tea uses product descriptions that prompt readers to imagine themselves taking a sip and inhaling the delicious aroma.

5. Tell your brand story

Every piece of marketing collateral you produce has a place within your brand story, and your product descriptions are no exception. Like any good story, the narrative of your brand should evoke an emotion in your customers.

Within your product descriptions, your brand story will likely relate to the overcoming of a challenge. As customers near the point in their journey when they’re ready to make a purchase, they’re likely anticipating how the product will make a change in their lives. Your marketing copy should confirm that feeling and add to it.

Remember, you are not always the author of your brand story. Your customers are just as responsible for the direction your business takes. Find ways to include the customer in that journey and you’ll have a strong product description.

Example: Red Wing Shoes

Red Wing Shoes has been around since 1905, and the brand injects all of its marketing with those decades of experience. This product description calls on the craftsmanship of a bygone era to describe this modern product.

6. Align your descriptions with other marketing efforts

Product description writers shouldn’t work in a bubble. In fact, everyone working in marketing and sales should be on the same page when describing product benefits.

Look through your recent marketing campaigns and pull out the appeals that have worked well. Your product descriptions should confirm the findings laid out in your blogs and conform with the data you present in your infographics.

Customers will likely encounter your brand several times before they decide to purchase. If they see discrepancies between your ad campaigns, they may think twice about handing over their hard-earned cash.

Example: Squarespace

Squarespace aligns its traditional advertising messages with the copy found on its product pages. In the ad example, Squarespace claims that its websites can help businesses stand out in the marketplace. In the description example, the brand extends the claim by showing how its SEO tools increase brand awareness.

7. Provide social proof

When customers see how other buyers have benefitted from a product or service, they’re more likely to make a purchase. Including social proof such as testimonials and case studies in your product descriptions can nudge customers in the right direction.

For example, you could include customer snapshots of their purchased products in addition to your polished imagery. This can help potential buyers to imagine themselves using your product. In addition, some customers will always take marketing copy with a grain of salt. Social proof helps these customers see how your offerings perform in the real world.

Example: The Bullet Journal Method by Ryder Carroll

This example follows a tried-and-true method of social proof that book sellers have leveraged for decades. Above the description, in bold text are those coveted words: “New York Times bestseller”. Clearly, many people have already benefited from the advice within the book.

8. Optimise your text for readability

The length of your product description will depend on the offering and the assumed level of knowledge possessed by your target audience. Whether you need just a few sentences or a couple of paragraphs, you should ensure your descriptions are scannable.

Use bullet points, short paragraphs and bolded words to help potential buyers find the information they need immediately. If you need to go into detail about several aspects of your product, then consider writing a brief summary followed by more detailed paragraphs.

Example: GreenWorks

It’s just the facts in this scannable product description. Potential buyers are probably comparing several different mowers based on price point and features. This description clearly lays out the most important details to help customers make their purchase decision.

9. Don’t forget about SEO

Written product descriptions have two audiences: humans who will buy your products and search algorithms that will help humans find your product pages. Placing keywords in your product descriptions can help them to rank higher on search engine results pages (SERPs), as well as site-specific search results, such as on the Amazon marketplace.

Try to include one keyword in your product titles and one or two more in your bullet points. Think about the search queries that users might use to find your product and use similar language.

Check out our complete Amazon SEO guide to learn more.

Example: Bose

The product title for these headphones contains several keywords that potential buyers might search on Amazon. This way, a single description can capture buyers looking for Bluetooth-enabled products, noise-cancelling devices or headphones equipped with digital assistants.

10. Use a mix of media

Effective product descriptions are accompanied by enticing imagery. Use high-definition pictures and videos to support the claims made in your copy. For instance, if you can claim that your product makes a process more efficient, show this advantage in action.

For many shoppers, seeing is believing. The more concrete proof you can provide to support your claims, the better. This is also a great opportunity to repurpose some of your other marketing materials. For instance, if you have recorded a product demonstration, cut it up into short clips or gifs to display on your product page.

Example: Milk Bar

Milk Bar uses a combination of photography, high-definition gifs, illustrations and text to describe its birthday cake offering. Each piece works in tandem to appeal to the reader’s senses as well as their need for a quality product. Potential buyers have everything they need to make a decision.

11. Conduct split tests

Even the best marketing writers don’t create perfect copy the first time around. There is simply too much to know about your target audience. No matter how much prior research you conduct, you’ll likely miss something important.

So what happens when you have two or more great ideas, but you don’t know which will drive the most sales? That’s where split testing comes in. Using a tool like Google Optimise or enterprise email marketing platforms, you can test multiple versions of your copy and measure the results of each to determine which is best. You might find that a certain turn of phrase leads to more conversions than another. But you won’t know until you test them both.

Repurposing descriptions as marketing collateral

Product descriptions should fit nicely into your content repurposing workflow. If you follow the best practices above, each of your descriptions will be a highly optimised summary of everything customers want to know about your offerings.

The next time you’re stuck for an appeal when creating new content, you can turn to your product descriptions for inspiration. In addition, the alignment between your product pages and content marketing will help steer potential buyers in the right direction.

By repurposing your product descriptions, you can extend the reach of your content and ensure that new buyers are exposed to your products’ features and benefits.

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