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xopeer · 1 year ago

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Tips for a Successful Freelance EPiServer Project with John Kavanagh

Embarking on a freelance EPiServer project can be a transformative experience for your business, especially when you collaborate with an expert like John Kavanagh. With over twenty-one years of hands-on experience in web development, John Kavanagh has a proven track record of delivering exceptional user experiences using modern JavaScript (or TypeScript), React, HTML, and CSS. This guide will provide you with essential tips to ensure your EPiServer project is a success.

Why Choose EPiServer?

Robust Content Management

EPiServer is a powerful content management system (CMS) that allows for seamless content creation, management, and optimization. Its intuitive interface makes it easy for content editors and marketers to maintain and update content without needing extensive technical knowledge.

Scalability and Flexibility

EPiServer is designed to grow with your business. Its modular architecture allows you to add new features and functionalities as your needs evolve. Whether you're running a small website or a large enterprise platform, EPiServer can scale to meet your requirements.

Personalization and Customer Experience

EPiServer excels in delivering personalized content to your audience. By leveraging user data, it enables you to tailor content and experiences to individual users, enhancing engagement and satisfaction.

John Kavanagh: The Expert Developer

Extensive Experience

John Kavanagh's extensive experience and expertise in web development make him an ideal partner for your EPiServer project. His work on the Navico Marine E-commerce platform showcases his ability to create robust, user-centric web applications.

Commitment to User Experience

John is dedicated to delivering exceptional user experiences. His approach ensures that websites are not only functional but also engaging and easy to use, which is crucial for retaining visitors and converting them into customers.

Technical Proficiency

John's proficiency in modern web technologies, including JavaScript (or TypeScript), React, HTML, and CSS, ensures that your EPiServer project is built using the best practices and latest standards in web development.

Tips for a Successful Freelance EPiServer Project

1. Define Clear Objectives

Start by outlining clear, measurable goals for your EPiServer project. Whether you aim to improve site speed, enhance user engagement, or boost conversions, having well-defined objectives will guide your development process.

2. Plan Thoroughly

A well-thought-out plan is crucial for the success of your project. Work with John to create a detailed project plan that includes timelines, milestones, and deliverables. This will help ensure that the project stays on track and within budget.

3. Prioritize User Experience

Ensure that your website is user-friendly and provides an excellent user experience. John Kavanagh's expertise in creating intuitive and engaging websites will be invaluable here. Focus on:

Responsive Design: Ensure that your website looks and works great on all devices.

Navigation: Make it easy for users to find what they are looking for.

Performance: Optimize your website for fast load times.

4. Leverage EPiServer's Features

Maximize the benefits of EPiServer's built-in features:

Content Personalization: Use EPiServer's personalization features to deliver tailored content to your users.

Marketing Automation: Integrate marketing automation tools to streamline your marketing efforts.

A/B Testing: Implement A/B testing to optimize content and improve conversion rates.

5. Ensure SEO Best Practices

Enhance your site's visibility with EPiServer's SEO capabilities:

Meta Tags and Descriptions: Ensure each page has unique and relevant meta tags and descriptions.

Schema Markup: Implement structured data to help search engines understand your content.

Quality Content: Regularly update your site with high-quality, relevant content.

6. Focus on Security

EPiServer offers robust security features to protect your website from potential threats. Ensure that your site is secure by:

Regular Updates: Keep your EPiServer instance and all plugins up-to-date.

SSL Certificates: Use SSL certificates to encrypt data and enhance security.

Access Controls: Implement access controls to restrict unauthorized access to your site.

7. Continuous Monitoring and Improvement

After launching your site, continuous monitoring and improvement are essential:

Analytics: Use tools like Google Analytics to track user behavior and site performance.

Regular Updates: Keep your dependencies up-to-date to benefit from the latest features and security patches.

User Feedback: Regularly collect and act on user feedback to improve your site.

Conclusion

Working with an experienced developer like John Kavanagh can significantly enhance the success of your EPiServer project. By following best practices for planning, user experience, leveraging EPiServer's features, and ensuring security, you can create a high-performing, user-friendly site that meets your business goals.

#freelance web developer #Brighton web developer

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zenesyslabs · 1 year ago

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What is Episerver?

Episerver, now part of Optimizely, is a leading CMS platform that empowers businesses to create, manage, and optimize digital content across various channels. From web content and e-commerce to personalization and digital marketing, Episerver offers a comprehensive suite of tools to streamline online operations. Its user-friendly interface and robust features make it a preferred choice for businesses of all sizes.

Key Features of Episerver:

Content Management: Episerver simplifies content creation and management with its intuitive interface, allowing users to publish and update content effortlessly.

E-commerce Integration: The platform seamlessly integrates e-commerce capabilities, enabling businesses to manage their online stores efficiently.

Digital Marketing Tools: Episerver provides a range of digital marketing tools, including analytics, A/B testing, and personalization, to enhance customer engagement and drive conversions.

Multi-Channel Support: With Episerver, businesses can deliver consistent and personalized experiences across various channels, ensuring a cohesive brand presence.

Why Choose a Specialized Episerver Development Company?

Expertise: Episerver's vast capabilities require specialized knowledge for optimal utilization. A dedicated Episerver Development Company, such as Zenesys, possesses the expertise to harness the platform's full potential.

Custom Solutions: Every business is unique, and a specialized development company can tailor Episerver solutions to meet specific requirements, ensuring a perfect fit for individual needs.

Optimized Performance: A seasoned Episerver Development Company understands the intricacies of the platform, ensuring optimal performance, scalability, and security for your digital ecosystem.

Conclusion:

As businesses navigate the digital landscape, having a reliable CMS like Episerver is crucial for success. Leveraging the expertise of a leading Episerver Development Company, such as Zenesys, ensures that businesses can harness the full power of this versatile platform to achieve their online goals.

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suyati-technologies · 5 years ago

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#Episerver CMS Development Services #Episerver CMS Development #Episerver CMS #Episerver CMS Development Services Company #Episerver CMS Development Provider #CMS

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umbracodevelopment · 4 years ago

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When To Choose Umbraco As A CMS?

Every project is unique and each has its own set of goals and requirements , which can affect the selection of a CMS. When Umbraco is the best alternative?

In this article, I'll attempt to clear out the main factors that lead to a decision on Umbraco Development.

Umbraco Development CMS is a free service and simple to use

A tool that lets you to create pages, edit and manage content, and control SEO is exactly what you want.

You would like to enhance the content editor experience

Umbraco offers a range of embedded functionality that helps editors manage their work with content

A natural interface

The admin interface is ready for desktop, mobile and mobile support

Two models can be used to create multilingual websites

Support for advanced editorial flow

Publication on the date

Image processing and media library features

There are several kinds of field editors.

SEO Friendly

There are a number of SEO plugins to install to Umbraco to assist Google Search Engine Optimization best practices.

It's not "Blogging-Only"

Umbraco is great for company websites when there is an SEO team a marketer editors, or other professionals.

It is possible to use Umbraco as a blogging platform but If you intend to use it solely for blogging, WordPress or online blog engine can do the job.

Microsoft-based products are renowned for their security and reliability. Umbraco is a Microsoft-based program utilizes the very best of its technology. Dotcrafted is a software development firm that specializes in Umbraco development as well as Episerver development. We provide design, consultation, training, and implementation services for both platforms.

Follow the GDPR

Umbraco provides out of the box, easy-to-use capabilities to handle sensitive data.

Microsoft-based Infrastructure

Umbraco is an appropriate choice If your company has Microsoft based infrastructure or you want to use Microsoft products based on Microsoft.

.NET or ASP.NET the developers in your team

Umbraco can be easily adopted by anyone .NET developer who has web development expertise.

Confidence

Umbraco provides straight-from-the-box Azure-based cloud solutions. Enterprise level clients can find a useful possibility to get high-end service.

Performance

Umbraco-based solutions are optimized to provide performance straight out of the box, without the need for any modifications or plugins.

#episerver development

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adityarana1687-blog · 4 years ago

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Digital Experience Platform Market Size Worth An Estimated Value of USD 15.80 Billion By 2025

The global digital experience platform market size is projected to reach USD 15.80 billion by 2025, expanding at a CAGR of 10.9% from 2019 to 2025, based on a new study conducted by Grand View Research, Inc. The growing inclination of companies for developing customer centric strategies to deliver superior customer interaction is expected to drive the growth. Furthermore, the adoption of digital platforms by large Multi-national Companies (MNCs) and Small and Medium Enterprises (SMEs) as the primary channel for customer service and engagement is also anticipated to propel the adoption Digital Experience Platforms (DXPs).

The digital experience platform enables companies to design and deliver personalized user experience across multiple channels, touchpoints, and devices throughout the customer interaction and engagement process. DXP can be a single offering, however, in most of the cases, it usually consists of integrated set of technologies such as digital Content Management System (CMS), Web Experience Management (WEM), and related services. The capability of the DXPs to provide an architecture for companies to deliver connected customer experiences, digitize business operations, and gather actionable customer insight is expected to drive its adoption over the forecast period.

Due to the confluence of factors, such as digital transformation and disruption, many companies are now radically reengineering their business practices to be extremely customer oriented. Hence, the companies focus on digital experience platforms due to their omnichannel orchestrations and superior content customization and management capability. They leverage these capabilities to provide an integrated multi-channel experience spanning across applications, portals, websites, and devices. Due to the growing demand for DXPs across multiple end-use industries, the key solution providers in the digital experience platform market are aggressively focusing on acquisitions and new product development to establish a strong presence in the fragmented market.

Request a free sample copy or view report summary: Digital Experience Platform Market Report

Digital Experience Platform Market Report Highlights

Platform segment dominated the digital experience platform (DXP) market in 2018 and is also anticipated to emerge as the fastest-growing segment over the forecast period owing to increasing adoption of the component by organizations to deliver superior customer interaction and engagement

The cloud segment is expected to gain traction over the forecast period owing to the growing preference for cloud based DXPs due to the rapid deployment capability and reduced investments in physical infrastructure

Business-to-Consumer (B2C) application is anticipated to witness the fastest CAGR over the forecast period due to the increasing demand for content personalization to enable superior customer engagement

The retail segment is anticipated to witness significant growth over the next six years owing to the rapid growth of online B2C and B2B e-tailers and the increased focus on omnichannel marketing

Asia Pacific is expected to expand at the fastest CAGR from 2019 to 2025 owing to the growing consumer preference coupled with high adoption of web and mobile shopping applications in developing countries such as India and China

Key players operating in the market include Acquia Inc.; Adobe; CoreMedia AG; Episerver; IBM Corporation; Liferay Inc.; Oracle Corporation; Microsoft Corporation; SAP SE; Open Text Corporation; Salesforce.com, Inc.; and Sitecore among others

Digital Experience Platform Market Segmentation

Grand View Research has segmented the global digital experience platform market on the basis of component, deployment, application, end use, and region:

Digital Experience Platform Component Outlook (Revenue, USD Million, 2016 - 2025)

Platform

Services

Digital Experience Platform Deployment Outlook (Revenue, USD Million, 2016 - 2025)

On-premise

Cloud

Digital Experience Platform Application Outlook (Revenue, USD Million, 2016 - 2025)

Business-to-Consumer

Business-to-Business

Others

Digital Experience Platform End Use Outlook (Revenue, USD Million, 2016 - 2025)

BFSI

Healthcare

IT & Telecom

Manufacturing

Retail

Others

Digital Experience Platform Regional Outlook (Revenue, USD Million, 2016 - 2025)

North America

Europe

Asia Pacific

Latin America

Middle East & Africa

U.S.

Canada

U.K.

Germany

China

India

Japan

Brazil

About Grand View Research

Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.

#Digital Experience Platform Market

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umbracocms · 4 years ago

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Five Reasons To Choose Umbraco CMS

When you're ready to pick a CMS for your brand new website or website move, you must look for control, stability and flexibility in your CMS platform. You'll need to provide your designers the piece of mind that they can create an engaging and memorable experience for your visitors will love and your developers the foundation to build a beautiful and engaging website, and your content marketing team with an back-end interface that allows you to easily update and manage content on your website.

At Dotcrafted, we choose the Umbraco CMS for our web development and content marketing needs. Not only does Umbraco offer us the flexibility and customization capabilities needed to bring websites of our clients to life, but it also requires no training for our clients to control the site and keep it running from both a content management and development perspective.

Umbraco CMS: Why Umbraco CMS is so crucial

Ease of Use

Umbraco CMS makes it simple to edit and manage your website. The Umbraco CMS doesn't require any technical expertise. It's easy to use for non-designers as well as developers too. It means that your marketing team will spend less time learning Umbraco CMS and will spend more time creating a fantastic user experience for your customers and users. Dotcrafted is a professional developer with extensive knowledge of Umbraco development as well as Episerver development.

Umbraco CMS allows you to make changes rapidly:

* Content

* Titles of pages

* URLs

* Dates of publication/unpublish

* Navigation

* Web media (images or video)

All this and much more in just a few clicks Log in to create or edit the page you want, then start building your dream.

It can be tailored to meet your specific requirements

If you have a complete web development and web design team behind you or you are creating a website entirely from beginning to finish, Umbraco is able to satisfy every one of your requirements for custom branding and design. Umbraco's source code is open-sourced. This means that your web development team can alter Umbraco to provide the branding, content and functionality experience they want.

Are you without any web design or development team? Not a problem at all! Umbraco has a wide range of themes and skins available to choose from, so you can pick the one that meets your needs. After that, you can get to work creating edits. It is easy to get your website online without having to hire designers or web developers.

Design A Stunning Experience For All devices

More than 80% of users of the internet have smartphones and 83% of mobile users say that a seamless online experience across multiple devices is very important to them. These figures are so convincing that Google in 2015 added mobile-friendliness as a ranking element. Every website must provide the best mobile user experience in order to keep their place at the top of Google's mobile ranking.

Responsive design is a preferred layout for both users and Google. Responsive design allows you to adjust elements on your website to adjust to various screen sizes. This lets you alter the layout of the webpage based on the device your user is using. Here's an example...

Umbraco responsive design

With Umbraco CMS, responsive design is baked into the platform which means the content on your website is able to be displayed and work across multiple devices. The Episerver development makes this possible through the grid editor, which is a drag and drop editor that puts mobile-first websites into the hands of editors for content. With Umbraco CMS, there's never the need to create a separate mobile website because the grid editor adapts the content for the specific device used by the user. Your site will be in line with Google's best practices and, most important, your users are satisfied through letting content editors modify layouts consistently.

Get unrivaled assistance

Umbraco's developer communities are unparalleled and growing every day, no matter what your experience level. From user videos and forums to step-by-step guides, Umbraco offers second to none support and education to assist your team in getting maximum value from the platform.

Do you require individualized assistance or support? No problem! Dotcrafted is a Umbraco Certified Gold Partner, with Umbraco Masters and Professionals on staff. That means we are set up and staffed to meet every aspect of Umbraco maintenance, development and back-end CMS training requirements, and we're also a Contributing Partner. We also are the host of the Umbraco US Festival here in the United States (the only one in the US) and attend Codegarden every year in Denmark.

Umbraco Grows as Your Gardener and True Scalability

Any business's goal is to expand. The goal of your business is to increase your customer base as well as improve your relationships with your existing customers. Chances are you're going to expand your product or service offerings, or expand options and benefits offered by the current offerings or services. Whatever "growth" is to you and your company, Umbraco CMS can scale to meet your needs. From the smallest brochures to large-scale enterprise-level websites, Umbraco CMS can do everything. This means you'll never need to switch to a new CMS to build the web experience you want and need. Umbraco CMS is the only CMS that you'll ever need.

#umbraco development

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bostoncontemporaries · 5 years ago

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Director of Digital Communications at a Non-Profit (Medical) in Boston (Direct Hire)

Our Non-Profit (Medical) client in Boston is looking for a Director of Digital Communications with excellent technical skills, a passion for mission driven organizations, and the ability to form and maintain strong relationships with stakeholders to execute digital marketing strategies while overseeing a communications team in a high-level position at a non-profit. Must exhibit discretion and professionalism in handling confidential information. This is a direct-hire position with a salary range to be discussed. Immediate availability to interview is needed. Responsibilities include (but are not limited to): Work with other Directors and Managers to oversee day to day performance of multiple major web sites, Intranet, and other digital assets Responsible for SEO, SEM, social media, usability, brand adherence and effectiveness and performance Collaborate with and advise medical, research and administrative directors in the use of digital tools and strategies Lead and assess integrated online campaigns and projects on social and multimedia platforms Provide digital marketing strategies and tactics in support of non-profit’s programs Deliver results against management KPIs to enhance brand image, reach, and access while managing the digital operations budget Lead projects to evaluate CMS and CRM needs and systems, and to make several of non-profit’s backend systems publicly accessible online Supervise, recruit and develop the digital team; manage vendors and consultants for technology and design upgrades Complete other duties and special projects as required Qualifications: Exceptional skills and domain expertise in content management system platforms like Ektron, Episerver, WordPress, Weebly, and/or Drupal Proven expertise in Microsoft .Net and Windows Server platforms Excellent presentation and editing skills, and the ability to set and maintain high editorial standards Previous management experience in overseeing complex web sites and executing digital and social marketing campaigns while remaining on-budget Ability to present complex information to groups and work with senior management teams Experience leading a multi-disciplinary digital team in a complex organization (preferably medical) 15 years of experience in web development, project management, digital marketing, writing and web editing, preferably in a senior role BA/BS or equivalent experience required. Master’s degree preferred. Read the full article

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db-best · 6 years ago

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Episerver Hires well-known content management veteran

Deane Barker joins Episerver amid rapid growth, recurring product upgrades London, U.K, Sept. 4, 2019 – Fresh off its fifth-consecutive Leader position in Gartner Magic Quadrant for Web Content Management, Episerver announced today longtime partner and leading industry author and speaker Deane Barker has joined the organisation as its Senior Director of Content Management Strategy. Barker brings decades of CMS implementation experience to the role, most notably as the chief strategy officer and founding partner of Blend Interactive, Episerver’s longest-tenured North American partner and continued Gold-level partner. As part of his responsibilities, Barker will plan for the strategic direction of CMS, through development and acquisition, and continued thought leadership in the CMS industry - continuing Episerver’s digital experience platform leadership. The newly created senior director of CMS Strategy position reports to chief product officer Justin Anovick and complements existing product evangelism roles at Episerver. These individuals focus on empowering business users with the tactics and tools they need to continuously deliver a better digital experience for their customers as well as ensuring Episerver’s product suite strategically evolves. Barker is no stranger to Episerver evangelism. As the first U.S.-based Episerver Most Valuable Professional (EMVP) he took an early and often role in promoting the platform and sharing his extensive knowledge. “We’ve hit the lottery with Deane coming onboard to oversee CMS strategy,” said Anovick. ��Barker will bring fanatic energy to our concentration on content as the foundation of all digital experiences. Regardless of a company’s size or sophistication, content is what gets people to interact the first time and the next time. Orders, omnichannel, one-to-one personalisation, optimisation – you name it – are all supported by well-managed content. Deane won’t let us forget it as he lives and breathes CMS.” Barker joins Episerver following the key hires of Nate Barad, Sr. Director of Product Marketing, and John Field, Director of Strategy and Evangelism. Both bring 15-plus years of CMS and Digital Experience Platform experience, often which overlapped at the same companies. The product team’s extensive expertise will help Episerver continue to innovate for its customers. “I’ve been working with CMS for 24 years now, and 11 of those years have been as an Episerver partner,” said Barker. “I’ve used and evangelised Episerver all that time for one reason – I think it’s the best content management system on the market. After recommending and implementing it for over a decade, it’s time I help manage and develop it. I’m looking forward to doing some amazing things with my new team.” To do so, Episerver is on a continuous release cycle, which ensures customers never wait for promised features. This summer, the product team launched enhanced support for multichannel experiences. Enhanced Progressive Web App (PWA) and Single-Page Application (SPA) Support: Customers seek zero-friction experiences and PWAs and SPAs help provide them light, sometimes offline versions of app-like sites to avoid interruptions. A new reference architecture delivers more of the Episerver features with less configuration for these environments. Testing, optimisation and reporting are all configured for mobile devices and operating systems. Highlights of this update include: Advanced reference CMS architecture, upgraded optimisation for campaigns, image and media optimisation and improved headless deliver application program interface (API). Azure Applications Insights: Performance issues cost companies customer satisfaction and conversions. Organisations running on Episerver Digital Experience Cloud™ service can now connect it to Azure Application Insights to monitor live web applications with insights and tips from Azure. It optimises the experience for business users while allowing them to block, report or act on performance anomalies to optimize the experience for their end-users. To see how else Episerver has invested in its CMS, download your complimentary copy of 2019 Gartner Magic Quadrant for Web Content Management. About Episerver Celebrating its 25th year, Episerver empowers digital leaders to easily create standout experiences for customers – everywhere they engage, and always with measurable business results. The Episerver Digital Experience Cloud™ unifies digital content, commerce and marketing in one platform, including omnichannel solutions for smart personalization and intelligent campaigns. Episerver has offices in the US, UK, Sweden, Australia, Germany, Denmark, Finland, Norway, the Netherlands, South Africa, Singapore and Vietnam. Contacts: Shaan Sidhu / Alex Warren Wildfire [email protected] 020 8408 8000 Read the full article

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ayushir · 5 years ago

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Web Content Management Market 2020 – 2023: Global Leading Growth Drivers, COVID – 19 Analysis, Business Trends, Sales Revenue, Emerging Technologies, Industry Segments, Profits and Regional Study

Web Content Management Market Synopsis:

As per Market Research Future (MRFR)’s analysis, the global web content management market has been projected to scale new heights at a robust CAGR of 17% during the forecast period 2017 to 2023. The study also highlights that the market’s valuation is expected to reach USD 11 Bn by the end of the assessment period. With the digitization drive being at its peak, the market looks highly lucrative and is poised to remain so over the next couple of years.

Web Content Management Market offers scalability to the organization which helps in making informed decisions. This is prognosticated to drive the expansion of the market in the foreseeable future. The system also facilitated continuous reviewing and alignment with the organizational goals. It serves as a passage towards the achievement of targets with a customer-centric approach. Thus, the future trajectory of the web content management market is likely to be dominated by a high adoption rate.

Key players are emphasizing on enhancing the effectiveness of the systems, and the competitive landscape also welcomes new entrants. It is projected to intensify competition among the market participants and expedite the growth of the web content management market across the review period.

The large-scale internet penetration and advancements in technologies are anticipated to benefit market proliferation. Furthermore, the adoption of the system in the educational sector has unleashed a plethora of opportunities for revenue creation. However, the content migration within existing systems is forecasted to check the expansion of the web content management market in the foreseeable future.

Competitive Dashboard:

Some of the key players profiled in the region are IBM Corporation (US), Sitecore Corporation A/S (Denmark), OpenText Corporation (Canada), Adobe Systems Incorporated (US), Oracle Corporation (US), e-Spirit AG (US), SDL Plc (UK), Crownpeak Technology (US), Microsoft Corporation (US), Acquia, Inc. (US) Episerver, Inc. (US), and Rackspace Hosting Inc., (US)

Market Segmentation:

· By component, the global web content management market has been segmented into solutions and services.

· By deployment, the web content management market has been segmented into on-cloud and on-premise.

· By organization size, the global web content management market has been segmented into small, medium, and large.

· By vertical, the web content management market has been segmented into BFSI, media and entertainment, retail, manufacturing, healthcare, education, government, hospitality, and others.

Regional Analysis:

The global web content management market, by region, has been segmented into North America, Europe, Asia, and the Rest of the World (ROW). North America is the largest regional market at present and is expected to retain its position over the next couple of years. The region houses some of the most prominent players of the world which provides leverage to the regional market. Also, the region is well-equipped with IT infrastructure for the early adoption of web content management services. This, in turn, has been anticipated to augment the web content management market in the region.

The support extended by the governments in Asia Pacific for promoting digitization is likely to revolutionize the growth trajectory of the regional market. The web content management market in the region is presumed to gain quick mileage owing to towering demand in the forthcoming years.

Browse PR Detail @ https://www.marketresearchfuture.com/press-release/web-content-management-market

Industry News:

In February 2019, MadCap Software, Inc., a pioneer in multi-channel content authoring, has announced the collaboration of cloud-based content collaboration and desktop authoring in a single solution through MadCap Authoring and Management System.

In February 2019, Bridgeline Digital, Inc., a leading provider of marketing automation and cloud-based Web Content Management, has announced its sponsorship and participation in Digital Summit Phoenix for gaining a competitive edge.

In January 2019, Bridgeline Digital, Inc, a leading provider of Web Content Management services, partnered with a Massachusetts based health system for website redesign.

In December 2018, Solodev, a content management system provider, has unveiled its new its new cloud-based container Content Management System (CMS) for Docker on Amazon Web Services.

Intended Audience:

Manufacturers

Distributors

Research firms

Consultancy firms

Software Developers

Vendors

Semiconductor Manufacturers

End-user sectors

Technology Investors

Table of Contents

1 Market Introduction

1.1 Introduction

1.2 Scope of Study

1.2.1 Research objective

1.2.2 Assumptions

1.2.3 Limitations

1.3 Market Structure

Continued…

List of Tables

Table 1 Global Web Content Management Market, By Component

Table 2 Global Web Content Management Market, By Deployment

Table 3 Global Web Content Management Market, By Organization Size

Table 4 Global Web Content Management Market, By End-Users

Table 5 Global Web Content Management Market, By Geography

Continued…

Access Full Report Details @ https://www.marketresearchfuture.com/reports/web-content-management-market-4195

List of Figures

Figure 1 Research Organization Size

Figure 2 Global Web Content Management Market, By Component (%)

Figure 3 Global Web Content Management Market, By Deployment (%)

Figure 4 Global Web Content Management Market, By Organization Size (%)

Figure 5 Global Web Content Management Market, By End-Users (%)

Continued…

About Market Research Future:

At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.

MRFR team have supreme objective to provide the optimum quality market research and intelligence services to our clients. Our market research studies by Components, Application, Logistics and market players for global, regional, and country level market segments, enable our clients to see more, know more, and do more, which help to answer all their most important questions.

Contact:

Market Research Future

Office No. 524/528, Amanora Chambers

Magarpatta Road, Hadapsar

Pune - 411028

Maharashtra, India

+1 646 845 9312

Email: [email protected]

#Web Content Management Market #Web Content Management Market Forecast #Web Content Management Market Trends #Web Content Management Market Growth #Web Content Management Market Segments

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bestreports · 5 years ago

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Digital Experience Platform Market-Latest Insights on Trends and Challenges 2019

JAN 02, 2020: The global Digital Experience Platform market size is projected to reach USD 15.80 billion by 2025, expanding at a CAGR of 10.9% from 2019 to 2025, based on a new study conducted by Radiant Insights, Inc. The growing inclination of companies for developing customer centric strategies to deliver superior customer interaction is expected to drive the growth. Furthermore, the adoption of digital platforms by large Multi-national Companies (MNCs) and Small and Medium Enterprises (SMEs) as the primary channel for customer service and engagement is also anticipated to propel the adoption Digital Experience Platforms (DXPs).

To Request A Sample Copy Of This Report @: https://www.radiantinsights.com/research/digital-experience-platform-market/request-sample

Further key findings from the study suggest:

• Platform segment dominated the digital experience platform (DXP) market in 2018 and is also anticipated to emerge as the fastest-growing segment over the forecast period owing to increasing adoption of the component by organizations to deliver superior customer interaction and engagement

• The cloud segment is expected to gain traction over the forecast period owing to the growing preference for cloud based DXPs due to the rapid deployment capability and reduced investments in physical infrastructure

• Business-to-Consumer (B2C) application is anticipated to witness the fastest CAGR over the forecast period due to the increasing demand for content personalization to enable superior customer engagement

• The retail segment is anticipated to witness significant growth over the next six years owing to the rapid growth of online B2C and B2B e-tailers and the increased focus on omnichannel marketing

• Asia Pacific is expected to expand at the fastest CAGR from 2019 to 2025 owing to the growing consumer preference coupled with high adoption of web and mobile shopping applications in developing countries such as India and China

• Key players operating in the market include Acquia Inc.; Adobe; CoreMedia AG; Episerver; IBM Corporation; Liferay Inc.; Oracle Corporation; Microsoft Corporation; SAP SE; Open Text Corporation; Salesforce.com, Inc.; and Sitecore among others

To Browse Full Research Report @: https://www.radiantinsights.com/research/digital-experience-platform-market

Table of Contents

Chapter 1 Methodology and Scope

1.1 Research Methodology

1.2 Research Scope and Assumptions

1.3 List of Data Sources

Chapter 2 Executive Summary

2.1 Digital Experience Platform Market - Industry Snapshot & Key Buying Criteria, 2016 - 2025

2.2 Global Digital Experience Platform Market, 2016 - 2025

2.2.1 Global digital experience platform market, by region, 2016 - 2025

2.2.3 Global digital experience platform market, by component, 2016 - 2025

2.2.4 Global digital experience platform market, by deployment, 2016 - 2025

2.2.5 Global digital experience platform market, by application, 2016 - 2025

2.2.6 Global digital experience platform market, by end use, 2016 - 2025

Chapter 3 Digital Experience Platform Industry Outlook

3.1 Market Segmentation and Scope

3.2 Market Size and Growth Prospects

3.3 Digital Experience Platform Market - Value Chain Analysis

3.4 Digital Experience Platform - Market Dynamics

3.4.1 Market driver analysis

3.4.1.1 Digital transformation in industries is improving customer engagement and enhancing customer experience

3.4.1.2 New business models to increase and retain the customer base

3.4.2 Market restraint analysis

3.4.2.1 Lack of integration with back end-systems

3.5 Digital Experience Platform Market - Company Ranking, 2018

3.6 Penetration and Growth Prospect Mapping

3.7 Digital Experience Platform Market - Porter's Five Forces Analysis

3.8 Digital Experience Platform Market - PESTEL Analysis

Chapter 4 Digital Experience Platform Component Outlook

4.1 Digital Experience Platform Market Share By Component, 2018 & 2025

4.2 Platform

4.2.1 Digital experience platform, platform market, 2019 - 2025

4.3 Services

4.3.1 Digital experience platform service market, 2016 - 2025

Continued……

To See More Reports of This Category by Radiant Insights: https://industryforcast.wordpress.com

About Radiant Insights: Radiant Insights is a platform for companies looking to meet their market research and business intelligence requirements. It assist and facilitate organizations and individuals procure market research reports, helping them in the decision making process. The Organization has a comprehensive collection of reports, covering over 40 key industries and a host of micro markets. In addition to over extensive database of reports, experienced research coordinators also offer a host of ancillary services such as, research partnerships/ tie-ups and customized research solutions.

Media Contact: Company Name: Radiant Insights, Inc Contact Person: Michelle Thoras Email: [email protected] Phone: (415) 349-0054 Address: 201 Spear St #1100, Suite #3036 City: San Francisco State: California Country: United States For more information, Visit: http://www.radiantinsights.com

#Digital #Experience #Platforms

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hub-pub-bub · 6 years ago

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Companies of all shapes, sizes and industries are facing a serious customer experience problem. While 71% of customers expect consistent experiences across channels, only 29% say they receive them from brands.

Closing this gap should be a top priority for any CX leader. But actually doing it can be easier said than done.

That’s why it’s so important to choose the right content management system (CMS) for your business. Being able to effectively design, manage, and publish content across your channels is essential to delivering quality customer experiences. And a CMS gives you a toolset to do it all.

Sitecore, SharePoint, Magento, WordPress, Drupal, Joomla, and a host of other solutions make up a crowded CMS market that you’ll have to evaluate.

To ensure you’re getting the best CMS for your business, pay close attention to the following 6 key factors.

1. COST OF THE SYSTEM

First and foremost, you need to know what your budget looks like for the content management system.

The CMS will be a critical component for your business, so you don’t want to cut corners just to save a bit of money. However, CMS pricing ranges anywhere from free (with open-source systems like Drupal) to tens of thousands of dollars in implementation costs and annual licensing fees (with enterprise-focused solutions like OpenText or SharePoint).

Each platform comes with its strengths and weaknesses. For now, we won’t dive into specific reviews of your options. Regardless of the solution you’re evaluating, it’s important not to get lost in a never-ending list of features.

Investing in a CMS that has loads of features you don’t (and won’t) need is a surefire way to increase costs needlessly.

Which leads to the next key factor—your usage requirements.

2. INTERNAL USAGE REQUIREMENTS

Before seriously considering any CMS, you need to know exactly what your business will use the system for. That means going beyond a high-level understanding of what a CMS should accomplish and outlining your company’s specific requirements.

For example, do you need robust eCommerce features included in the CMS? And do those commerce features need to integrate with a specific CRM on the backend of your business?

Digital marketing features should also be considered as you map out internal usage requirements. Many content management systems have native digital marketing capabilities and customer experience management features. Sitecore, for example, provides toolsets and features for companies that need to focus on interactive content management. Not every platform can match those native features, though. Be sure to consider third-party integrations and developer plugins for platforms that are light on native tools.

The more specific you can make your usage scenarios, the easier it will be to evaluate the feature sets of various CMS platforms.

3. EASE OF USE

One of the main objectives of a CMS platform is to separate design, management, and content publishing from the coding and technical management of your website.

There are extreme ends of the spectrum when it comes to CMS ease of use. On one end, you have platforms that are almost entirely run on what-you-see-is-what-you-get (WYSIWYG) interfaces. These platforms may not have the flexibility you need, but you can be sure that just about any business user will be able to make changes effectively.

On the other end, you have complex, high-functioning systems that have steeper learning curves. Drupal, for example, is known for its flexibility and security. However, the open source platform presents challenges for less-technical business users to overcome.

Understanding your internal usage requirements and competencies will help find the right balance between intuitiveness and technical power.

4. SEO-FRIENDLINESS

Search engine optimization is one of the biggest advantages of using a CMS platform. When the conversation is all about written content published on a website, it’s important to understand how a CMS handles new URL creation, unique titles and meta descriptions, and integration with powerful SEO tools.

However, SEO-friendliness is no longer just about written content. With the rise of voice technology, you need to make sure your CMS has the ability to support search engine optimization in more conversational channels.

There are no guarantees in the world of SEO. So much of your success depends on what you do with the features a CMS platform provides. Don’t let that uncertainty lead you to a platform that is below average in SEO capabilities. Ask questions about the platform’s track record of success with technical SEO support and pay close attention to both the native and third-party tools that will be available to you.

5. INTEGRATION WITH BACKEND SYSTEMS

No matter where you are with digital maturity today, the reality is that you’ll need to support more digital experiences in the coming months and years (not less).

Setting yourself up with a CMS that can effectively integrate with your other backend systems will create powerful omnichannel experiences that differentiate you from competitors.

This means making sure that the CMS you invest in is either entirely open source or powered by lightweight APIs. With APIs built into your CMS, you’ll be able to share information across your CRM, marketing automation solutions, eCommerce platforms, and more to unify customer experiences.

6. LEVEL OF PERSONALIZATION

Consumers have come to expect a higher level of personalization across customer experiences and service. They expect you to tailor product offerings, content, and marketing activities to their specific needs.

The first hurdle for providing these kinds of personalized experiences is data. You need CRM systems, marketing automation, big data analytics, artificial intelligence (AI), and more all working together to provide the insights necessary for personalization.

But beyond the data challenge, you need a CMS that enables you to deliver those personalized experiences effectively. Maybe that means having a dynamic banner that updates for specific users on your homepage. Or, maybe it means retargeting content offerings on specific pages based on user behavior.

If personalization is something you think you might need to address in the coming months and years, evaluate CMS platforms accordingly.

CREATE POWERFUL CUSTOMER EXPERIENCES WITH YOUR CMS

The key points listed here will help you make more informed decisions about your content management system. Each platform has its advantages and disadvantages—you just need to figure out which ones best fit your needs.

That’s where we can help at Verndale. For over a decade, we’ve been helping clients design, develop, and evolve within CMS platforms that empower marketers to own the experience of every customer who engages with their brand, across every channel.

Our decades of experience with leading platforms like Sitecore, Episerver, and Contentful will take the guesswork out of choosing a CMS for your business, helping you focus on what really matters—delivering great customer experiences.

If you want to learn more about how we can help you find the right CMS for your needs, contact us today.

#AI #CMS #APIs

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melodyoctave59-blog · 6 years ago

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.NET Sitecore Developer (Philadelphia)

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Full-time Position Embedded with Key TBG Healthcare Client

TBG (The Berndt Group), www.berndtgroup.net, is an award-winning, national digital agency focused on meaningful digital transformations that combine leading user experience, implementation of platforms and automation, improved digital operations, and the adoption of best practices around personalization and user engagement. We are a leading Sitecore Gold partner, with 10+ years of experience developing major digital ecosystems on Sitecore. Our well-known clients span a wide range of sectors, with a high concentration in healthcare, financial services, and direct-to-consumer markets. At TBG, we work on a variety of interesting projects in a range of industries; check out our portfolio.

TBG is seeking a full-time .NET developer to work as a long-term embedded resource with one of our most important and interesting healthcare clients, located in Philadelphia, PA. The developer position will be located in the client's office. It will be integrated with the client's excellent digital team, but will also be closely aligned with TBG's team that supports the client's large digital ecosystem built on Sitecore. The job will situate the hire in a key position in relation to an extremely active digital practice, working with great colleagues.

We are ideally looking to hire a .NET Developer who is Sitecore certified with Sitecore CMS experience. If you are a .NET Developer with sustained lead developer / lead architect experience, and experience working with CMS, but not necessarily Sitecore certified or with Sitecore experience but are excited to learn, we also want to hear from you!

Candidates should be comfortable working through structured, modular, and well-documented development processes, but also have enough flexibility to work improvisationally and in rapid-development projects.

Maturity, creativity, strong problem-solving abilities, a detail-oriented and best practices approach to one's work, and the general ability to understand client needs expressed in multiple types of requirements are a must. We are seeking candidates who are meticulous, hard-working, able to multitask, have a high level of focus, and have a strong inherent interest in developing outstanding websites that solve real world problems. Strong written and verbal communication skills are important as well as a high level of personal organization. A focus on completing scheduled work within budgeted hours for a project, good stress management, and the ability to meet deadlines are essential.

It is a requirement of the position to work onsite in Philadelphia, in our client's office. Note: some travel required outside of Philadelphia.

The position requires the developer to be capable of working on the complete project life-cycle of implementing, extending and integrating complex content management systems. Candidate should be able to work well with project teams, as well as interface with clients as needed.

This includes:

Assisting in requirements gathering

Providing critical review of wireframes and functional designs

Developing solution architecture and database design

Generating requirements documentation

Conducting critical review of produced HTML and JavaScript

Performing problem-solving around new technologies and API integrations

Coding the project and managing the tasks of co-developers as well as code review of co-developers

Performing load, performance and scalability testing

Managing bug fixing during the Q/A phases

Performing deployments to production environments

Writing documentation for and performing client training

Supporting existing websites with new development and performing maintenance tasks

The position requires the developer to possess 3 - 5+ years of professional experience regarding the following and should be able to demonstrate current capabilities that are comparable to our existing standards for a majority of the following:

ASP.Net (C#)

Visual Studio

Object-oriented programming concepts

Relational database concepts

HTML and CSS

JavaScript

IIS

Technical writing

Other skills considered a plus:

Major 3rd party CMS (i.e., Sitecore, Umbraco, EpiServer, Adobe, and Ektron)

TDS, TFS, Unicorn

jQuery and AJAX

Git source control management

Continuous integration tools (i.e., Octopus, Team City, Hudson, Jenkins, VSTS)

Performance and functional testing tool use

Along with their resume, candidates should send examples of work in the form of URLs (public Github repositories, live websites or stage sites), with a general overview of what their role was related to the work examples provided. Code samples will be requested; and interesting candidates will be asked to participate in a short coding test. Source: https://philadelphia.craigslist.org/web/d/net-sitecore-developer/6682930705.html

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harshadtmr-blog · 6 years ago

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E-commerce Software Market: Industry Analysis and Detailed Profiles of top Industry Players

E-commerce software is a platform or engine that helps control and manage inventory, add or remove products, calculate taxes, process payments, maintain e-commerce website, and fulfill orders. E-commerce software enables users and businesses to simplify multifaceted and complex operations and processes performed by online stores. Additionally, several small, medium, and large businesses are focusing on delivering optimal shopping experience with the help of e-commerce software.

E-commerce software helps businesses to effectively and efficiently manage multiple applications including catalog management, channel management, customer accounts, email marketing, inventory management, loyalty program, and multi-store management. These applications enable e-commerce software to simplify marketing and automate shipping and taxes. Furthermore, e-commerce software vendors are offering solutions capable of integrating with various enterprise software such as enterprise resource planning (ERP), accounting software, 3PL, social media, and customer relationship management (CRM) in order to provide all-in-one platform to businesses. Moreover, e-commerce software also provide a variety of features including custom e-commerce content management system (CMS), security, and e-commerce POS development.

The e-commerce software market is anticipated to witness significant expansion in the near future. This expansion is likely due to the increasing number of online stores and online/ virtual marketplaces across the world. Additionally, the focus of small businesses, c-store, and e-commerce companies is shifting toward adoption of advanced solutions such as e-commerce software. This is primarily to manage and control operations and processes efficiently and effectively.

Request For Custom Research https://www.transparencymarketresearch.com/sample/sample.php?flag=CR&rep_id=45288

Moreover, rising emphasis of brick & mortar stores, grocery stores, and start-up businesses toward digitization as well as earning profits from online selling is supplementing the growth of e-commerce software market. Furthermore, reducing cross-border trade policies across the world is providing prominent opportunities for sellers and businesses, which is likely to help them expand their product reach in multiple countries. E-commerce businesses, shopping malls, and others such as small stores and shops across the world are moving toward online marketplaces to sell products, which in turn is also expected drive the e-commerce software market during the forecast period.

However, e-commerce software issues including security and privacy of online transactions and user data as well as product stability and technical issues are expected to restrain the e-commerce software market. However, e-commerce software also provides enhancements in business operations such as improved payment and shipping time, as well as effective and easy management of products. This is expected to overcome the restraints associated with e-commerce software market and drive the market.

The global e-commerce software market can be segmented based on software deployment, application, end-user, business size, and industry. In terms of software deployment, the e-commerce software market can be classified into on-premise and software-as-a-service (SaaS) or hosted. Based on application, the e-commerce software market can be categorized into catalog management, channel management, email marketing, inventory management, multi-store management, order management, SEO management, shopping cart, and others, which includes promotions management and returns management. In terms of end-user, the e-commerce software market can be bifurcated into brick & mortar Stores, c-store and grocery, virtual marketplaces, and e-commerce companies.

Get ToC Of Report https://www.transparencymarketresearch.com/sample/sample.php?flag=T&rep_id=45288

Based on business size, the market can be segmented into small and medium businesses and large businesses. Based on industry, e-commerce software market can be segregated into fashion & lifestyle, food & beverage, health and beauty, automotive, media & entertainment, consumer electronics, and others, which includes industrial and jewelry. Asia Pacific and South America are anticipated to offer prominent growth opportunities for the e-commerce software market, primarily due to increasing online purchases as well as investments in digitization and online or e-business models by companies in these regions. North America and Europe are expected to dominate the global market due to strong penetration of e-commerce solutions and the presence of large software vendors as well as e-commerce giants in these regions.

Major players operating in the global e-commerce software market include PEPPERI, Belavier Commerce, LLC, Magento, Inc., CS-CART, SAP SE, Chetu, Inc., Vendio Services, Inc., BigCommerce Pty. Ltd., Ability Commerce, Infusionsoft, Volusion, LLC, Brightpearl, Automattic Inc., Episerver group, and Kiva Logic, LLC.

#E-commerce Software Market

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busines-analyst · 7 years ago

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List of Top Episerver CMS developers in California?

1. Clavax Technologies: Clavax provides best Episerver development service for your business that focusses in allowing the content managers & marketers to use engaging content across all channels. They are Episerver certified developers in California and helping the clients in connecting digital. The best part about Clavax, they give you the privilege to calculate the cost of your CMS. In a few clicks, anyone can calculate Episever development cost on the website. Visit Website

2. Moon Stone: They help you to Achieve your goals faster with Episerver CMS enabling content and campaign management in one screen. Episerver is a comprehensive, productive CMS and marketing platform providing you with tools to help you automatically optimize and personalize the digital experience. Visit website

3. Adage Technologies: At the last but not least. Adage is also Episerver development provider in California. It provides digital services like strategy, design, web development. Visit website

#CMS developers in California #Episerver CMS #Episerver CMS developers

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adamgdooley · 7 years ago

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Digitalization vs Digitization

According to Gartner, the modern day businesses uses technology to address people need, behavior in the form of Digitalization to add revenue and value-producing opportunities. Digitization is the process of changing analog (document, object, sound, image etc.,) to digital files (media, video, music, image file format, etc.,).

Today, CMS, WCMS, ECM, DAM or DXP play a crucial role in providing a successful Digitalization and Digitization experience to customers. Before proceeding further, let us know the difference between the terms (CMS, WCMS, ECM, DAM or DXP).

Terms Description References CMS/WCMS CMS (Content Management System) and WCMS (Web Content Management System) are technically the same and provides software for collaborative authoring of public web content ECM ECM is Enterprise Content Management that provides software to manage scanning, storage, organization and retrieval of physical documents https://www.cmscritic.com/dir/enterprise DAM Digital Asset Management that provides software to manage a broad variety of digital assets. DAM systems are often used by media companies to catalog, annotate, store, retrieve and distribute audio, video, animations and other digital media content. https://www.cmscritic.com/dir/dam/all/all/all/ DXP Digital Experience Software create content for every digital channel available today, as well as improve business operations through digitization and integration

Digital Experience Platform (DXP) is an emerging category in enterprise software aimed at meeting the needs of companies that want to undergo digital transformation. DXP is a product suite that provide companies to digitize their business operations, collect actionable customer insight, deliver connected customer experience. DXPs final goal is providing better customer experience.

Small Background of Digitalization Experience Platform

Most businesses positioned by enterprises as DXPs have their base in one of the three categories: Content Management Systems, Portal Servers, and Commerce Servers. These categories give set of offerings for different adaptations.

CMS-heritage DXPs focus on the needs of marketing departments and creative agencies. Customer data they collect tend to be anonymous and generalized into audience segments. Most business problems solved by these products are related to the acquisition of customers: generating awareness and interest, targeting offers, and accelerating purchases. They do particularly well in B2C (retail, fashion) scenarios where the sales cycle is short and transactional, and audiences are large.

The leading CMS-heritage DXPs have strong offerings for web-based analytics, user segmentation, advertising campaigns, and email campaigns. These are often provided by products in the platform suite, but because they are separate (and likely acquired from other vendors) they may be less or more well integrated with each other.

Some CMS-heritage DXPs have tried to add portal-like features like logged-in experiences, and some include commerce capabilities; the latter are often the result of an acquisition or partnership.

Digitalization Experience Platform Approach

DXPs address problems that has led organizations to start radically reengineering their business practices to be extremely customer-oriented:

The dominant ways that customer interact have become major digital channels like smartphones, social networking, websites etc.,

Customer who expect to have great experience like Google, Apple, and Facebook

Smartphones provide companies more ways to keep in touch with customers by way of location and proximity

Data analytics and insight provide audience segment with a highly personalized experience

In a nutshell, digital technologies has disrupted all segments of traditional business starting from buying groceries to dining

CMS and Web Experience Content Management System

CMS allows to build, launch, manage, and host websites. Though, Web Experience Platform also does the same functionality of a CMS, the Web Experience Platform delivers a unique user experience to every website visitor based on a rich set of data to influence the user experience personally.

The CMS focus is on singular content and messaging, while a Web Experience Platform deliver unique web experiences with the content, medium, and messaging completely personalized to the user. Taking internet into consideration, you have tons of content that is ready to serve a wide range of customers of different choice.

Consider a scenario with an organization employed at different levels (marketeers, sales, business analysts, administrators, developers, testers and end users). To have a web experience platform, you will create conditional structures to serve appropriate content based on different levels of the user which can come from different sources of data, namely behaviour, cookies, browser history, viewing device, etc.

With the ability to personalize content and deliver different user experiences to every customer using different web and mobile technology, the Enterprises are able to utilize the available opportunities, growing competition, and hence increase their growth index. The future of website management is heading to serve personalized content tailored to the user, giving each user a different experience with each website that they visit.

Today, the growing user demand on innovation has extended the barriers of web programming languages, designs, and frameworks, forcing the developers to adapt to the new standard in web development.

Challenges in Digitalization Experience Platform

Every digital journey provides a unique customer experience. In the present Digital Platform, there is always a demand to deliver flawless content and user interaction right from the entry screen to the exit. The highly busted digital market has led to identify the following major building blocks for giant vendors like IBM, Adobe Experience Manager, Sitecore, Oracle, Salesforce, SAP to smaller vendors like SDL, Demandware, EPiServer to handle the entire software stack.

Content: All Digital channels (mobile, web applications, shopping websites, social media etc.,) are developed with words, media files, images, audio- majorly personalized to each customer needs and requirement. The biggest challenge is providing great customer experience, without knowing what each customer or user actually need. Failing to provide a good customer experience in the beginning can spoil your brand reputation and end up in loosing your customer.

Customers: Knowing your customer (KYC) enables enterprises to do the right thing with ability to build mutual confidence.

Analytics: DXP engineered with analytics lay the foundation for Artificial Intelligence (AI). DXP is enhanced by knowing who your customers are, how many access your website. Analytics improves how your site is performing, does an SEO health check, analyze the gathered statistics.

Marketing: DXP marketing challenge is about creative design, managing product information, digital asset management, multichannel publishing.

Percentage of Target Applications in Enterprise CMS Integration

Digital Experience Platform attract Customers

Top brands like Google, Amazon, Walmart, L’oreal, Marks & Spencer’s, Ikea, Pepsi, Ebay and Myer make use of latest digital technologies to the core to have transformative impact and build brand loyalty.

Recently, Giant store Walmart measured itself in terms of where they are, by conducting a Proof of Concept (PoC). Couple of demos were hosted to show how a person doing fishing for first time can experiment expensive fishing products in the context of where they can be used through Virtual Reality (VR). This brings in a buzzword contextual commerce in retail VR.

Top selling shoe brand, Adidas launched its exclusive personalized E-commerce shopping App by rolling out consumers buy options through Apple Pay and Android Pay with one click of a button. The app will be available in more countries in the first half of 2018.

Major Automakers like Tesla, Jaguar Land Rover (JLR), Waymo, Renault are developing autonomous and electric vehicles in Britain and Arizona, United States. These driverless cars are tested under condition based on Light detection and Ranging (LIDAR) sensors that detect edges of the road, light conditions, signals, bouncy or normal road conditions.

Google Brain in collaboration with IBM is testing the possibilities of Automatic Speech Recognition (ASR) to transcribe the patient-doctor conversation, medical notes by investigating the use of voice recognition technology already available in Assistant, Home and Translate.

E-Bay in collaboration and Myer launched the E-Bay VR Department Store App that enables customers to use their smartphones as a shoptical VR glasses to start their personalized shopping experience. E-Bay’s gaze technology makes the mobile device to know the user interest at any given point in time using eye tracking sensors.

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madehq · 8 years ago

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Why We Use SilverStripe

As a SilverStripe Professional Partner, our developers (myself included) have been building websites using SilverStripe since 2011. We feel SilverStripe is a great fit for arts organizations as it’s easy to use, built for the responsive web, and integrates nicely with other systems using modern web architectural patterns and practices.

Now, SilverStripe is probably not the first open-source CMS you've heard about. You might be using another open source CMS, based on something like WordPress or Drupal, and be interested in finding out how SilverStripe is more adaptable (and in our opinion, better). Or you might be using a proprietary enterprise platform like Episerver or Sitecore, and be interested in open source technology because of the cost model, developer community and extensibility it provides, but unsure how adaptable it might be to the arts and culture environment. In our view, SilverStripe provides a 'best of both worlds' approach, for the following reasons.

It’s Object Orientated

SilverStripe is a truly objected-orientated CMS. Not based around abstract concepts like Nodes, Portlets, or Polyps (okay, I made that last one up, but Portlets are an actual thing. And don’t get me started on nodes). It allows you to describe a rich data model for your content and the relationships between them, using terminology that makes sense to your editors. So, your marketing team will be using concepts and terminology directly aligned with your institution's lingua franca. For example, updating a Profile page for an Actor associated with a Production Season are all tangible things you can manage with the admin interface. Using SilverStripe doesn’t require you to adopt ‘yet another set of terminology’ people will have to pick up and learn, or create a dependency on ‘that one person who understands how the website works’.

A key aspect of object-orientation is establishing relationships between your data, and harnessing the linked nature of the web. Over the years, we’ve developed a collection of pre-built modules that allow us to build dynamic websites featuring interconnected content specifically for cultural institutions. For example, a Venue page that automatically list forthcoming performances, related artistic works, creatives, and so on. You can publish these kind of pages effortlessly without having to micro-manage your website on a page by page basis.

Having a well-defined data structure is an essential foundation for any good software system. You shouldn’t center your database design around strange cult-like ‘voodoo-isms’ as with Drupal where everything is a node (except when it isn’t). Or rely on third-party plugins to define a data model that diverges from the fundamental design of your chosen CMS. Relying heavily on customized plugins to provide essential functionality for your website causes compatibility issues with major upgrades, as well as constant security patching as vulnerabilities emerge in the wild.

SilverStripe keeps it simple, and doesn’t require significant customization to manage your content in a clear and straightforward way.

Developer Friendly

As SilverStripe uses best practices and software engineering design principles, it’s easy for web developers to learn and work with. It doesn’t require years of practice to acquire advanced expertise to build SilverStripe features. It’s easy to learn (compared to the steep learning curve of Drupal) and its implementation is more akin to a standard web application, rather than a special body of knowledge or school of thought.

SilverStripe CMS is underpinned by the SilverStripe Framework, a modern web application framework that closely resembles that of Ruby on Rails and Django. A good citizen in the PHP community, one of its strengths is storing objects in a relational database (a problem known as the object-relational impedance mismatch) in a no-nonsense fashion. With this mechanism, it’s easy to build sophisticated admin interfaces for your content whilst keeping your data free from quirks, which is just lovely.

Easy to Upgrade

SilverStripe provides the ability to expose and manipulate data as objects without being tied down by ‘hard’ design decisions and technical debt. With the release of SilverStripe 4, the user-interface was carefully redesigned and rebuilt with React and other modern front-end engineering techniques. To take advantage of this, the upgrade path is relatively painless as the fundamental application framework and data structure is retained; you don’t need to make drastic upheavals to keep your CMS up-to-date.

If you’ve experienced the organizational pain of upgrading a Drupal 6 website you know the level of investment required to upgrade, especially with ‘highly customized installs’. Configuration entangled with content within the database. Dealing with a long list of community contributed modules to update, replace, or deprecate. Avoid this. Having to invest the majority of your web budget in upgrading a CMS is a painful predicament. As is justifying the ROI to your CEO.

Whilst it inevitably requires some development work to perform a major upgrade, we don’t have this problem with our SilverStripe sites. We work with our clients to ensure solutions are customized responsibly, loosely coupled with their ticketing systems, and steer clear of monolithic, CMS-heavy, architectural approaches.

Easy to use

SilverStripe is intuitive. Your team won’t need to read a 456 page book to understand how to update your homepage. And no need to attend expensive training courses to master SilverStripe either. You can invest in learning more transferable skills at a ticketing or arts marketing conference instead! Whilst there is comprehensive documentation online, we find a single training session for each new project we deliver is all that’s needed. This knowledge usually stays within the organization, and is passed down to future editors as staff turnover.

Managing content using split-screen mode in SilverStripe.

SilverStripe excels at managing and publishing content. Particularly in the world of modern responsive web design where content needs to adapt to devices with different capabilities and viewports. For example, it provides the ability for web editors to preview content in situ, in multiple dimensions, to ensure your production pages looks good on mobile and desktop when building out your events. Features like this make it easy to get the job done in the CMS.

Each institution we work with has a different approach to selling tickets, and publishing content online. These can be due to established cross-departmental workflows, or standard approval steps and proof checking. SilverStripe has a scalable model for implementing these kind of controls. If you need lots of checks and balances in place, you can configure these policies to be rather sophisticated. Or, if you're a one person outfit in control of the entire website, you can keep it simple.

Open Source

SilverStripe is not a job protectionist CMS, for those who have a fetish for vendor lock-in. It’s free and open source, released using a BSD (revised) license, one of the most permissible open source software licenses available. As well as our developers, the community is supported by a team of developers across the globe, with the majority of core contributors headquartered in Wellington, New Zealand working at SilverStripe Limited.

Spot the Made Media developers at EU StripeCon 2017 in Malta. Image Credit: SilverStripe

In terms of the open source technology it’s built upon, SilverStripe is written in PHP and runs on Apache HTTP Server / Nginx (we use the latter pretty much exclusively now) and Linux-based web servers. This makes it cost-effective to deploy, and it’s easy to find developers who can (and want to) work with websites built using these stacks. It works brilliantly with Amazon Web Services (AWS), allowing us to develop websites that scale upwards and outwards to handle huge traffic spikes in traffic, and also utilize many of the products in the AWS ecosystem. In addition, despite it's origins, SilverStripe will happily run on Microsoft Windows platforms too, and was the first open source product certified by Microsoft to do so.

Use of open source technology results in better software. As well as reducing development costs, encouraging reliability (no dirty secrets), and principled security through peer view, your organization is not held to ransom by a proprietary vendor. You need a degree of transparency and collaboration that using open source software allows for without the constraints of restrictive software licenses. It enables people to focus on building solutions that solve genuine problems and further your organization’s purpose without an expensive glass ceiling.

Made loves Silverstripe

We believe SilverStripe is a great fit for building your arts marketing website, and we love using it. It doesn’t require you to invest heavily in a particular vendor or pay annual / per server / per environment license fees. You don’t need to subscribe into ‘the Drupal way’ or any other particularly odd method of doing things, or adopt yet another set of idiosyncratic terminology into your work day vocabulary.

Arts organizations should not underestimate the value of marketing content they publish on the web, and should ensure that it’s stored and structured in a way that’s easy to expose. As the pervasive and ubiquitous nature of the web continues to evolve, in both interface and medium, we continue to recommend SilverStripe as the best CMS to create content on the web.