#EyeTalkMediaVentures

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BizTalk from Eye Talk Media Ventures and dRSTi Communications will take DOOH to Corporate India

In an initiative that enhances workplace experience and connects daily with over 1 million digitally driven, tech-savvy professionals,DOOH media company EyeTalk Media Ventures has joined hands with Bengaluru-based workplace media specialist dRSTi Communications to create India's first business content-driven, real-time DOOH network, BizTalk,  powered by TagTalk. India's first business content-driven, real-time DOOH network BizTalk launched, making business hubs smarter with the power of Content & Technology

What is BizTalk?

BizTalk is the first and biggest real-time business network delivering Live Business and Technology News, Stocks, Forex, Flight Information, Market Cap, Sports updates and hyper-local dining offers powered by TagTalk, to professionals across some of the country’s premium commercial real estate. The mainstays of the innovation are Content & Technology, which are thoughtfully merged to create an effective consumer impact at business parks which have an advertiser-friendly ecosystem of highest dwell time, defined demographics and income groups. In Phase 1, more than 250 displays connected across Bengaluru, Mumbai, Pune and Hyderabad in some of the most prominent business parks like World Trade Center, Manyata Tech Park, Global Tech Park, Brigade Magnum, Magarpatta City and iLabs. These tap a professional’s daily workplace routine -- the entry, exit, lift lobby and cafeteria areas have been digitised. Phase 2 will see BizTalk arrive in Delhi, Gurugram, Noida, Ahmedabad and Chennai before the Diwali festivities in October this year BizTalk will be led by Gautam Bhirani of EyeTalk Media Ventures, and Mohith Manjunath of dRSTi Communications as Joint Managing Directors; Jatinder Chugh will drive Technology and Rahul Biswas and Sonal Naik will head Advertising Sales. In its first phase, more than 250 displays have been connected across Bengaluru, Mumbai, Pune, and Hyderabad in some of the most prominent business parks like World Trade Center, Manyata Tech Park, Global Tech Park, Brigade Magnum, Magarpatta City, and iLabs. Tapping a professional’s daily workplace routine, the entry, exit, lift lobby, and cafeteria areas have been digitized.

The second phase will encompass the introduction of BizTalk in Delhi, Gurugram, Noida, Ahmedabad, and Chennai before the Diwali festivities in October this year. For EyeTalk Media Ventures, the launch of BizTalk follows the success of his clutter-breaking DOOH venture TagTalk, a content-first digital network which brings together the online and offline elements of hyper-social lives of millennials through some of the most trending pubs and cafes in the country. With the launch of BizTalk, EyeTalk Media Ventures has now consolidated two most critical urban touch points in the advertising space, enabling brands to connect – just at the click of a button -- with urban Indians where they work and chill -- 5 times a week at their workplace, and at their favourite cafes where they hang out with their peers more than 2.3 times a week.

Gautam Bhirani Gautam Bhirani, Managing Director, EyeTalk Media Ventures, says, “At EyeTalk Media Ventures, we believe in building an ecosystem that not only enhances experience, but provides value to all its stakeholders – space, audience and advertiser. “Our emphasis is on the audience and not the media space. Keeping this in mind, we recognise the value of the working class which drives the economy with its high disposable income. “We are excited about the BizTalk launch, which takes India’s DOOH story to a new level. With brand custodians gradually realising the importance of DOOH, it was only organic for us at EyeTalk Media Ventures to invest in BizTalk, mapping an urban Indian’s entire week. “In this journey, we are glad to have a partner like dRSTi Communications, which has been able to successfully tap and grow this ecosystem over the years.”

Mohith Manjunath , Founder, dRSTi Communications, says, “Corporate parks have been among the most sought-after destination for premium advertising brands. Over the last 10 years, dRSTi Communications has built a vast network of these niche advertising ambient network within large corporate campuses. “With a young, affluent and influential TG working in these campuses, the consistent pursuit for us has been to enhance and elevate the experience for the employees. Employee engagement, fun and vibrancy are among the key elements for campuses today. “In this constant endeavour of ours, we are happy to partner with EyeTalk Media Ventures to launch BizTalk, the country’s largest 'Live work-space engagement platform'. These digital assets with its 'content-first approach', complements the state-of-the-art infrastructure within large corporate campuses while actively engaging with the employees.” Read the full article

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Vivo smartphone's programmatic connects with Millennials in 5 cities during PKL peak hours on TagTalk

Vivo Smartphone launched the new S1 campaign on TagTalk - A hyperlocal in-venue live customer engagement platform. Using technology to deliver and connect better, Vivo Smartphone used TagTalk's content optimization tool to amplify content during peak hours pairing with Vivo Pro Kabaddi League 7pm onwards. After generating several brand engagements in previous campaigns, Vivo Smartphone once again enabled dialogue by integrating social media to drive engagements using TagTalk's location-based photo-sharing feature. S1 social media campaign #ItsMyStyle went live across the network on Friendship Day, enabling young millennials to share their selfies on TagTalk using location-based Instagram. The DOOH campaign is live in more than 200 pubs and cafes across Delhi, Gurugram, Mumbai, Pune and Bengaluru.

  Prince Gaur, Senior Manager – Marketing, Vivo Smartphone, says, “Innovation has been a key driver for Vivo’s growth, and TagTalk is one such platform which provides innovation and engagement with the right TG at the same time. "This time we were able to optimize our campaign further through programmatic and ensuring maximum impression while leveraging the recall through another property of Vivo, which is PKL. Hence ensuring exponential impact and driving dialogue with the TG.”

Gautam Bhirani, Managing Director, Eyetalk Media Ventures, says, “Advertising is at an interesting junction with the rise of the digital consumer, who is driven by the smartphone and the transformation of advertising’s oldest medium. As OOH advertising takes the big leap, it is also moving from buying space and time to data-triggered impressions, making communication more relevant and powerful. “Working with Vivo Smartphone for the S1 launch campaign, we co-created a dialogue-driven and impression-based campaign using our optimizer targeting peak time, capturing maximum eyeballs across our network with 2x ad impressions 7pm onwards, paired with the Vivo Pro Kabaddi League broadcast." Read the full article