#Global Building Automation Software Market

[indianreporter]

[glancetelecom]

We don't just offer traditional communication solutions. We're at the forefront of innovation, leveraging the power of AI to take your interactions to the next level. Experience the difference with Crystal-clear VoIP calls, Effortless SMS solutions and AI-powered features. https://bit.ly/4cG4F2U #GlanceTelecom #AI #Communication #Results #VoIP #SMS #BusinessSuccess #CloudSolutions #CustomerSuccess Glance Telecom

[mahamid110]

🤖 AI Influencer 24/7 Review: Launch Your Own Virtual Superstar That Sells, Engages & Grows Your Brand — All On Autopilot! 💸🌍📲

What if you could launch a fully-branded AI influencer that creates content, talks to your audience, and promotes your offers — on every platform, in any language, with zero effort on your part?

Well, now you can.

Introducing the AI Influencer 24/7 System — a powerful, one-click solution that lets you build and deploy your very own digital influencer that works around the clock, creating viral posts, talking like a human, and even selling products for you.

CLICK HERE TO GET INSTANT ACCESS NOW >>

🛠️ Key Features:

✅ One-Click AI Influencer Deployment 🧠 Launch your influencer in minutes — with custom branding, niche focus, and voice options.

✅ Omni-Platform Content Posting 📱 Your AI influencer will automatically create and post content to TikTok, YouTube Shorts, Reels, Twitter, and more.

✅ Real-Time Audience Engagement 💬 AI-powered chat interaction mimics real conversations, helping you engage, build trust, and convert followers.

✅ Multilingual Support 🌐 Reach a global audience by creating and responding in any language — automatically.

✅ Daily Content Creation & Promotion 🗓️ Your influencer will generate daily content AND promote affiliate offers, services, or your own products.

✅ Fully Branded with Your Voice or Persona 🧑🎤 Customize look, tone, and messaging to match your brand — or create a whole new personality.

✅ No Video/Design/Marketing Skills Needed 🙌 Perfect for beginners. All the tech and creative work is handled for you.

✅ Agency Mode 💼 Create and manage multiple AI influencers for clients — a done-for-you social media service without hiring talent.

💸 Real Results:

Users are seeing $200–$300+/day from affiliate sales, product promos, and client packages — all powered by their AI influencers doing the heavy lifting 24/7.

CLICK HERE TO GET INSTANT ACCESS NOW >>

✅ Pros:

100% beginner-friendly

Works on autopilot, even while you sleep

No need to show your face or be on camera

Monetize in multiple niches (fitness, finance, fashion, crypto, etc.)

Agencies can charge monthly for influencer campaigns

Great for affiliate marketing, ecommerce, personal brands

❌ Cons:

Needs proper setup and niche targeting to perform best

Some platforms may require manual approval for bots

AI engagement, while good, might not always pass as human in complex conversations

CLICK HERE TO GET INSTANT ACCESS NOW >>

💵 Pricing & OTOs (One-Time Offers):

Front-End App: $37 One-Time

OTO 1 – Pro Edition: $67 (Unlock advanced AI personalities & more content slots)

OTO 2 – Agency License: $97 (Manage for clients, add branding & team features)

OTO 3 – DFY Influencer Templates: $47 (Get plug-n-play niches ready to launch)

OTO 4 – Reseller Rights: $197 (Sell the software as your own)

🎁 Exclusive Bonuses (When You Grab It Today):

🎁 Viral Hooks & CTA Swipe File 🎁 100 Influencer Video Prompts for Any Niche 🎁 Step-by-Step AI Influencer Monetization Blueprint 🎁 Bonus Training: $1K/Week with AI Personal Brands

CLICK HERE TO GET INSTANT ACCESS NOW >>

🎯 Who Is This For?

Affiliate marketers

Freelancers & agencies

Ecommerce store owners

Social media beginners

Coaches, consultants & solopreneurs

Anyone who wants influencer-style results without being on camera

🔥 Final Verdict:

This AI Influencer 24/7 System is a total game-changer. Whether you're camera-shy, time-strapped, or just looking to automate your content game, this tool delivers massive value. With zero tech hassle, full branding control, and monetization built in, it's like hiring a full-time content creator, marketer, and spokesperson — all in one.

If you want to sell more, grow faster, and do it all on autopilot... 👉 This is the tool to watch.

CLICK HERE TO GET INSTANT ACCESS NOW >>

[educationmore]

Python for Beginners: Launch Your Tech Career with Coding Skills

Are you ready to launch your tech career but don’t know where to start? Learning Python is one of the best ways to break into the world of technology—even if you have zero coding experience.

In this guide, we’ll explore how Python for beginners can be your gateway to a rewarding career in software development, data science, automation, and more.

Why Python Is the Perfect Language for Beginners

Python has become the go-to programming language for beginners and professionals alike—and for good reason:

Simple syntax: Python reads like plain English, making it easy to learn.

High demand: Industries spanning the spectrum are actively seeking Python developers to fuel their technological advancements.

Versatile applications: Python's versatility shines as it powers everything from crafting websites to driving artificial intelligence and dissecting data.

Whether you want to become a software developer, data analyst, or AI engineer, Python lays the foundation.

What Can You Do With Python?

Python is not just a beginner language—it’s a career-building tool. Here are just a few career paths where Python is essential:

Web Development: Frameworks like Django and Flask make it easy to build powerful web applications. You can even enroll in a Python Course in Kochi to gain hands-on experience with real-world web projects.

Data Science & Analytics: For professionals tackling data analysis and visualization, the Python ecosystem, featuring powerhouses like Pandas, NumPy, and Matplotlib, sets the benchmark.

Machine Learning & AI: Spearheading advancements in artificial intelligence development, Python boasts powerful tools such as TensorFlow and scikit-learn.

Automation & Scripting: Simple yet effective Python scripts offer a pathway to amplified efficiency by automating routine workflows.

Cybersecurity & Networking: The application of Python is expanding into crucial domains such as ethical hacking, penetration testing, and the automation of network processes.

How to Get Started with Python

Starting your Python journey doesn't require a computer science degree. Success hinges on a focused commitment combined with a thoughtfully structured educational approach.

Step 1: Install Python

Download and install Python from python.org. It's free and available for all platforms.

Step 2: Choose an IDE

Use beginner-friendly tools like Thonny, PyCharm, or VS Code to write your code.

Step 3: Learn the Basics

Focus on:

Variables and data types

Conditional statements

Loops

Functions

Lists and dictionaries

If you prefer guided learning, a reputable Python Institute in Kochi can offer structured programs and mentorship to help you grasp core concepts efficiently.

Step 4: Build Projects

Learning by doing is key. Start small:

Build a calculator

Automate file organization

Create a to-do list app

As your skills grow, you can tackle more complex projects like data dashboards or web apps.

How Python Skills Can Boost Your Career

Adding Python to your resume instantly opens up new opportunities. Here's how it helps:

Higher employability: Python is one of the top 3 most in-demand programming languages.

Better salaries: Python developers earn competitive salaries across the globe.

Remote job opportunities: Many Python-related jobs are available remotely, offering flexibility.

Even if you're not aiming to be a full-time developer, Python skills can enhance careers in marketing, finance, research, and product management.

If you're serious about starting a career in tech, learning Python is the smartest first step you can take. It’s beginner-friendly, powerful, and widely used across industries.

Whether you're a student, job switcher, or just curious about programming, Python for beginners can unlock countless career opportunities. Invest time in learning today—and start building the future you want in tech.

Globally recognized as a premier educational hub, DataMites Institute delivers in-depth training programs across the pivotal fields of data science, artificial intelligence, and machine learning. They provide expert-led courses designed for both beginners and professionals aiming to boost their careers.

Python Modules Explained - Different Types and Functions - Python Tutorial

[edumatrixs]

Unlock Your Creative Potential with a Diploma in Digital Content Creation in Dubai

In today’s rapidly evolving digital world, content is more than just king—it’s the entire kingdom. Whether it’s engaging videos, compelling social media campaigns, or immersive storytelling, the demand for skilled digital content creators has never been higher. That’s where edumatrix steps in with its cutting-edge Diploma in Digital Content Creation in Dubai—a program designed to equip future creators with the skills, tools, and vision needed to thrive in the digital age.

Why Choose a Diploma in Digital Content Creation in Dubai?

Dubai is not only a global hub for business and innovation but also a hotspot for media, marketing, and creative industries. By enrolling in a Diploma in Digital Content Creation in Dubai, you’ll gain access to a vibrant creative economy, hands-on training, and exposure to real-world projects that mirror the demands of the industry.

At edumatrix, our curriculum is curated by experts in media, marketing, and design. From video editing and graphic design to digital storytelling and social media strategy, we cover all facets of content creation. Students will also gain exposure to the latest tools and platforms used by professionals globally.

A Holistic Approach to Learning

Our diploma program goes beyond just technical skills. We emphasize creativity, communication, and strategy, ensuring our graduates can not only create content but also understand the psychology of audiences and the dynamics of digital marketing.

Students benefit from:

Expert-led workshops

Hands-on projects and real-time feedback

Industry-standard software training

Portfolio development for job readiness

Whether you’re a recent high school graduate, a career switcher, or a working professional looking to upskill, this diploma offers a flexible and future-proof path to success.

Expand Your Horizons with edumatrix

While our Diploma in Digital Content Creation in Dubai is one of our flagship programs, edumatrix is also proud to offer a diverse range of professional courses, including:

Hospitality Management Courses UAE Perfect for those looking to build a career in one of the UAE’s most dynamic and customer-focused industries. Our hospitality courses combine theoretical knowledge with real-world internships in leading hotels and resorts.

Artificial Intelligence Courses in Dubai AI is reshaping industries across the globe. Our AI programs are ideal for tech enthusiasts and professionals aiming to lead in automation, machine learning, and data-driven decision-making.

Why edumatrix?

As a trusted name in education and professional training in the UAE, edumatrix stands for quality, innovation, and student success. Our mission is to bridge the gap between academic learning and real-world application, empowering learners with relevant skills for today’s job market.

With expert faculty, modern facilities, and strong industry connections, edumatrix is your gateway to a future-proof career—whether in content creation, hospitality, or AI.

Ready to Take the Leap?

Step into the world of creativity and innovation with edumatrix’s Diploma in Digital Content Creation in Dubai. Explore your passions, master in-demand skills, and turn your ideas into powerful content that connects, influences, and inspires.

Visit edumatrix to learn more and enroll today.

[bizzbuzzcreations]

How Networking Helps You Gain Insights and Stay Ahead

Networking is a powerful tool for personal and professional growth, offering valuable insights, opportunities, and knowledge. It’s about building relationships that help individuals and organizations stay ahead in a competitive world. In today’s fast-paced, globalized environment, networking is crucial, especially in industries like Business Process Outsourcing (BPO). Leveraging these connections can give you a significant edge, whether you're an entrepreneur, business leader, or working in BPO.

Understanding its Value

At its core, networking is about creating a system of relationships to navigate your professional journey. Whether it's gaining critical information, understanding market trends, or learning from others' experiences, networking helps you stay informed and ahead of the competition. For those seeking business networking services in Prayagraj, leveraging these connections is key to staying competitive and successful.

Networking is not just about meeting people, but interacting with a diverse pool of knowledge and experience.

Relationships go beyond business cards, involving discussions, meetings, and collaborations.

Networking provides access to fresh perspectives, joint venture opportunities, and insights into emerging trends.

Tapping into others' expertise helps you understand market dynamics, technological advancements, and customer expectations.

This knowledge enables you to make informed decisions and stay ahead of competitors who may not have the same access to information.

Networking in the BPO Industry

The BPO industry, involving services like customer support and IT, has seen rapid growth, especially in outsourcing hubs like India and the Philippines. In this fast-changing sector, networking is essential. For those seeking the best BPO services in Prayagraj, networking offers access to the latest trends and valuable partnerships to stay ahead.

1. Staying Updated with Industry Trends

The BPO industry is constantly evolving with new technologies, market demands, and customer preferences. Networking with key players in the BPO industry—such as service providers, technology partners, consultants, and clients—helps you stay up-to-date with the latest innovations and shifts in the market. Whether it’s through conferences, trade shows, webinars, or industry-specific forums, these networking platforms provide a wealth of knowledge about the future of automation, AI-driven outsourcing, and how businesses are optimizing their operations.

For example, recent trends like robotic process automation (RPA) and artificial intelligence (AI) are changing the way BPO services are delivered. By engaging with thought leaders in the space, you can gain insights into how these technologies are being integrated into processes, potentially positioning your business to be more efficient, cost-effective, and innovative.

2. Building Strategic Partnerships

Networking is essential in forming strategic partnerships. In the BPO industry, companies often partner with technology providers, vendors, or other BPO firms to expand services or enter new markets. These collaborations are crucial for staying competitive. Through networking, BPO businesses can find the right partners to enhance service delivery and expand capabilities. 

For example, a customer service-focused BPO might partner with a software provider to implement an advanced CRM system, improving customer interactions and service quality. For the best business networking services in Prayagraj Such connections are key to driving growth and innovation.

3. Accessing New Markets

In the BPO world, accessing new markets and expanding geographical footprints is a common objective. Networking can help you uncover opportunities for market expansion, whether it's through joint ventures, mergers, or understanding regional preferences. For example, a BPO provider that specializes in customer service may network with firms in emerging markets where demand for outsourcing services is growing rapidly.

By leveraging the knowledge and connections of others, you can identify trends in countries or sectors where the outsourcing demand is rising, allowing you to act quickly and strategically.

4. Improving Talent Acquisition

BPO companies thrive on their ability to attract and retain top talent. Networking helps identify potential candidates, build relationships with educational institutions, and discover emerging talent pools. At industry events or via social media channels like LinkedIn, BPO leaders can connect with employees, partners, or consultants who enhance service quality and operational efficiency. For those seeking BPO services in Prayagraj, networking is key to connecting with the best talent and improving business outcomes.

Furthermore, networking within the BPO community can also provide valuable insights into workforce management strategies. Whether it’s learning about the latest HR tech tools or hearing from other BPO managers about retention strategies, networking helps you optimize your human resources to maintain a competitive advantage.

The Role of Social Media and Online Platforms in Networking

Networking now goes beyond in-person meetings, with platforms like LinkedIn and Twitter offering expanded opportunities. In the BPO industry, social media helps maintain global client relationships. For those looking for BBC marketing in Prayagraj, these platforms are key to engaging clients and boosting brand visibility.

Sharing industry articles, commenting on posts, and participating in discussions on LinkedIn groups or Twitter can provide valuable insights and allow you to interact with thought leaders and decision-makers in the industry. These platforms also offer a low-cost and high-impact way to network on a global scale, ensuring that your company can maintain a pulse on industry developments no matter where you are located.

Conclusion

In today’s dynamic business environment, networking is not just about meeting new people or exchanging pleasantries. It’s about staying informed, accessing new opportunities, and learning from others to maintain a competitive edge. In industries like BPO, where technology, market demands, and customer preferences are constantly changing, networking is even more crucial. Whether it’s staying updated on trends, forming partnerships, accessing new markets, or improving talent acquisition strategies, networking plays a critical role in helping businesses remain agile and proactive in an ever-evolving marketplace. Embrace networking as an integral part of your professional growth and use it as a tool to gain insights that will keep you ahead of the competition.

[colonelrajyavardhanrathore]

Rajasthan MSME Policy 2024: A New Era for Entrepreneurs by Col Rajyavardhan Rathore

In a landmark move to empower small businesses and foster economic growth, the Rajasthan MSME Policy 2024 has been introduced under the guidance of Colonel Rajyavardhan Rathore. This policy aims to position Rajasthan as a leader in the Micro, Small, and Medium Enterprises (MSME) sector by providing robust support, financial incentives, and a conducive ecosystem for entrepreneurs.

The Importance of MSMEs in Rajasthan

MSMEs are the backbone of Rajasthan’s economy, contributing significantly to employment and GDP. With their presence in sectors like handicrafts, textiles, agriculture, and technology, MSMEs have immense potential to drive growth and innovation. The Rajasthan MSME Policy 2024 seeks to address challenges faced by small businesses and unlock their full potential.

Vision of Col Rajyavardhan Rathore

Col Rajyavardhan Rathore envisions MSMEs as engines of Rajasthan’s economic progress. Speaking at the launch, he remarked: “MSMEs are not just businesses; they are dreams of hardworking individuals. This policy is a promise to support their aspirations and make Rajasthan a hub for entrepreneurial excellence.”

Key Objectives of the Rajasthan MSME Policy 2024

Economic Empowerment: Strengthen the MSME sector to boost Rajasthan’s GDP.

Employment Generation: Create sustainable jobs across urban and rural areas.

Ease of Doing Business: Simplify processes and remove bureaucratic hurdles.

Skill Development: Equip entrepreneurs and workers with the latest skills.

Sustainability: Promote green practices and energy-efficient solutions.

Highlights of the Rajasthan MSME Policy 2024

1. Financial Support

Subsidies and Incentives: Up to 50% subsidy on capital investment for new enterprises.

Low-Interest Loans: Special credit schemes through state-backed financial institutions.

Tax Exemptions: Relaxation in GST and other state taxes for a specified period.

2. Infrastructure Development

Industrial Clusters: Development of MSME-dedicated zones in key cities like Jaipur, Udaipur, and Jodhpur.

Common Facility Centers (CFCs): Shared spaces with advanced tools and technology.

Digital Infrastructure: High-speed internet and IT support for MSMEs.

3. Skill Training and Capacity Building

Partnerships with educational institutions to introduce MSME-focused courses.

Regular workshops on digital marketing, export readiness, and quality control.

Mentorship Programs with industry experts to guide budding entrepreneurs.

4. Streamlining Processes

Single-Window Clearance: Speedy approvals for setting up businesses.

Simplified Regulations: Reduction in compliance requirements for small enterprises.

Digital Portals: Online systems for registrations, tax filing, and grievance redressal.

5. Promoting Innovation

Research and Development Grants: Funding for MSMEs working on innovative products and solutions.

Technology Adoption: Subsidies for adopting automation and digital tools.

Startup Incubation Centers: Support for MSMEs transitioning into startups.

6. Export Promotion

Global Market Access: Partnerships with trade bodies for export opportunities.

Trade Fairs and Expos: Participation in national and international exhibitions.

Export Subsidies: Financial support for logistics and international marketing.

Sectors Targeted by the Policy

1. Handicrafts and Textiles

Strengthening Rajasthan’s traditional crafts through modern techniques and marketing support.

2. Agri-Based Industries

Encouraging food processing, organic farming, and value-added products.

3. Renewable Energy

Promoting MSMEs in solar panel manufacturing and other green technologies.

4. Technology and IT

Support for tech startups and MSMEs working in AI, software, and digital solutions.

Impact of the Rajasthan MSME Policy 2024

Economic Growth

An expected 30% rise in MSME contributions to the state GDP by 2026.

Increased revenue through exports and enhanced domestic production.

Job Creation

2 lakh new jobs to be created in urban and rural areas.

Empowerment of women and marginalized communities through focused programs.

Ease of Doing Business

Simplified processes to attract 5,000+ new MSME registrations annually.

Global Recognition

Enhanced visibility for Rajasthan’s MSMEs in international markets.

Col Rathore’s Commitment to MSMEs

Col Rajyavardhan Rathore has always championed policies that drive progress and innovation. His leadership in shaping the MSME Policy 2024 reflects his belief in the entrepreneurial spirit of Rajasthan.

In his words: “With this policy, we are not just supporting businesses; we are building dreams, livelihoods, and a prosperous Rajasthan.”

A Bright Future for MSMEs in Rajasthan

The Rajasthan MSME Policy 2024 is a game-changer for small businesses. By addressing key challenges and providing holistic support, it aims to transform the state into a hub of entrepreneurship and innovation. With Col Rajyavardhan Rathore’s vision and leadership, this policy is set to empower thousands of entrepreneurs and contribute significantly to Rajasthan’s economic growth.

[digitaldetoxworld]

Boosting Brand Image: Effective Online Reputation Management Tactics

 In today’s virtual age, an individual's or corporation’s reputation may be made or marred in moments. Online reputation management (ORM) has emerged as a critical method to shape public perceptions, safeguard credibility, and maintain a favorable image within the virtual area. This guide dives deep into the concept of ORM, its significance, techniques, equipment, and best practices.

What is Online Reputation Management?

Online Reputation Management (ORM) is the process of monitoring and influencing how your business or brand is perceived online. It involves a variety of strategies to neutralize negative sentiments and promote positive ones, ultimately shaping the online conversation around your brand.

ORM combines public relations, digital marketing, and SEO (search engine optimization) strategies to preserve or improve a good online presence.

Why is ORM Important?

First Impressions Matter

A majority of humans now turn to the net before making choices. Whether it’s a product purchase, task software, or partnership, online data regularly forms the first effect.

Impact on Business Success

Businesses thrive on acceptance as true. Positive critiques, excessive ratings, and clean online recognition can extensively grow customer acquisition and retention quotes. 

Career Advancement

For people, especially specialists and public figures, an online reputation can make or wreck professional possibilities. Recruiters and employers regularly evaluate applicants' online presence before hiring.

Crisis Management

In the digital global, statistics spread unexpectedly. A single negative incident can spiral right into a complete-blown disaster if now not controlled effectively. ORM mitigates such risks and forestalls long-term damage.

Building Credibility

Strong online recognition reinforces trust among stakeholders, whether they’re clients, customers, or followers. Transparency and responsiveness are regularly visible as markers of reliability.

Key Components of Online Reputation Management

Monitoring

Constantly song online mentions opinions, and discussions about your brand or call.

Tools like Google Alerts, Mention, and Hootsuite can automate this manner.

Regular audits of search results, social media platforms, and evaluation websites provide valuable insights.

Engagement

Respond to both wonderful and terrible comments directly and professionally.

Show appreciation for compliments and address court cases with answers.

Engaging with the target audience fosters loyalty and acceptance as true.

Content Management

Publish amazing, high-quality content material to dominate search engine consequences.

Maintain energetic blogs, social media money owed, and websites with up-to-date information.

Address inaccuracies or outdated content material promptly.

Review Management

Encourage glad customers to go away with fantastic critiques.

Address poor critiques constructively and in a well-mannered way.

Use structures like Yelp, Google My Business, and Trustpilot to collect and showcase comments.

Crisis Management

Have a clear action plan to address surprising reputation challenges.

Transparency, responsibility, and swift responses are essential in managing crises.

Employ expert PR or ORM offerings for complicated conditions.

Effective Strategies for ORM

Proactive Approach

Don’t anticipate troubles to get up; continually nurture a fantastic online presence.

Build a strong foundation of favorable content material and interactions.

Search engine marketing for Reputation Management

Optimize fine content with applicable keywords to improve visibility in seeking consequences.

Push down bad content material by using developing greater excessive-ranking, tremendous pages.

Leverage Social Media

Use systems like Twitter, LinkedIn, Instagram, and Facebook to interact together with your target market and percentage updates.

Monitor social media mentions and cope with issues in real time.

Transparency and Authenticity

Be sincere and prematurely in all communications.

Acknowledge errors and take duty whilst necessary.

Soliciting Feedback

Actively request evaluations and testimonials from satisfied clients.

Use surveys to apprehend and enhance regions of dissatisfaction.

Professional ORM Services

Consider hiring specialists if dealing with popularity becomes overwhelming.

Agencies focus on restoring and retaining a positive online image.

Tools for Online Reputation Management

Google Alerts

Free tool for monitoring mentions of keywords related to your logo or name.

Hootsuite

Social media management device that tracks mentions and schedules posts.

ReviewTrackers

Helps collect and examine consumer critiques from a couple of structures.

SEMrush

SEO device for monitoring keyword performance and optimizing content material visibility.

Reputation.Com

Comprehensive ORM platform for organizations.

Yext

Helps control commercial enterprise listings and online opinions.

BuzzSumo

Identifies trending content and mentions to apprehend public sentiment.

Case Studies: ORM in Action

Corporate Example:

A well-known airline confronted backlash due to negative customer service captured on video. By apologizing publicly, compensating the purchaser, and enhancing its policies, the airline managed to rebuild its recognition through the years.

Individual Example:

A public parent received negative press over an arguable statement. By issuing a heartfelt apology, undertaking network paintings, and specializing in wonderful initiatives, they gradually shifted public notion.

Best Practices for Online Reputation Management

Stay Vigilant

Regularly screen your online presence to cope with troubles right away.

Be Responsive

Engage along with your audience and address comments constructively.

Focus on Value Creation

Share content that educates, entertains or conjures up your audience.

Maintain Consistency

Ensure messaging aligns with your logo values throughout all systems.

Learn from Mistakes

View complaints as an opportunity for growth and development.

Build Strong Relationships

Cultivate authentic connections with clients, employees, and stakeholders.

Challenges in ORM

Fake Reviews and Trolls

Managing fabricated critiques or malicious feedback calls for careful handling to keep away from escalation.

Rapid Information Spread

Negative incidents can cross viral, necessitating rapid and powerful responses.

High Expectations

Customers count on instant responses, which may strain resources.

Complex Algorithms

Navigating seek engine algorithms and social media guidelines needs expertise.

Future of Online Reputation Management

The importance of ORM will grow because the net will become increasingly vital to regular lifestyles. Key tendencies include:

AI and Automation: Enhanced equipment for monitoring and sentiment analysis.

Video Content: Growing significance of handling video content on systems like YouTube and TikTok.

Personal Branding: Individuals more and more making an investment in expert ORM offerings.

Ethical Considerations: Greater emphasis on authenticity and moral practices.

[theglobalassociates3366]

Mastering B2B Sales: Your Essential Guide to 20 Proven Strategies and Tactics for 2025

The B2B sales landscape is transforming rapidly, driven by advancements in technology, changing buyer behavior, and heightened competition. As businesses gear up for 2025, the focus must shift to a more strategic, data-driven, and customer-centric approach to achieve sustainable growth. Below, we delve into 20 essential strategies and tactics that every B2B company should adopt to refine their sales processes and thrive in the ever-evolving market.

1. Personalized Customer Engagement

In today’s competitive environment, personalization is no longer optional—it’s essential. Tailor your messaging to address specific customer pain points and needs. Use CRM platforms to track interactions, preferences, and behavioral data, ensuring every touchpoint feels meaningful and relevant.

2. Adopt AI and Automation

Artificial intelligence and automation tools are transforming how B2B sales teams operate. From chatbots handling initial inquiries to AI-driven analytics predicting customer needs, these technologies streamline workflows, improve efficiency, and help prioritize leads for better conversion rates.

3. Focus on B2B Lead Generation in India

With India’s growing economy and increasing demand for B2B services, it’s a hotspot for lead generation. Companies like The Global Associates specialize in capturing high-quality leads in this region, enabling businesses to tap into one of the world’s fastest-growing markets. Invest in localized marketing campaigns, and utilize platforms like LinkedIn and Google Ads to target decision-makers effectively.

4. Implement Account-Based Marketing (ABM)

ABM is a powerful strategy where marketing and sales teams work collaboratively to target high-value accounts. Instead of casting a wide net, focus your resources on a select group of prospects, delivering customized campaigns that directly address their specific needs.

5. Enhance Your Digital Presence

Your online presence is often the first impression potential clients have of your business. Ensure your website is optimized for SEO, mobile-friendly, and offers a seamless user experience. Regularly update blogs, whitepapers, and case studies that demonstrate your expertise and add value to your audience.

6. Develop Multi-Channel Outreach

Gone are the days when email alone could drive sales. Today’s B2B buyers expect communication across multiple channels, including email, phone, social media, and even in-person meetings. A well-coordinated outreach strategy ensures you’re reaching prospects wherever they are most active.

7. Invest in Value-Driven Content

Content is the backbone of B2B marketing. Create in-depth whitepapers, blogs, videos, and case studies that address the challenges your prospects face. Use content as a tool to educate and build trust, positioning your business as a thought leader in your industry.

8. Strengthen Sales Enablement

Empower your sales team with the tools, resources, and training they need to succeed. This includes access to up-to-date product information, buyer personas, and data-driven insights that can help them tailor their pitch to individual prospects.

9. Leverage Data Analytics

Incorporate data-driven insights into every stage of your sales funnel. Use analytics tools to track customer behavior, identify trends, and refine your strategies. This approach ensures you’re always making informed decisions that drive results.

10. Collaborate with Strategic Partners

Partnering with complementary businesses can open doors to new opportunities. For instance, a software provider could partner with a consulting firm to offer bundled services, creating value for both companies and their customers.

11. Focus on Customer Retention

It’s often said that retaining a customer is more cost-effective than acquiring a new one. Implement loyalty programs, provide excellent post-sale support, and continuously engage with your existing customers to ensure they remain loyal advocates for your brand.

12. Harness the Power of Video Marketing

Video content is increasingly becoming a preferred medium for B2B buyers. Use explainer videos, product demos, and client testimonials to engage prospects and communicate your value proposition effectively.

13. Encourage Referrals

Happy customers can become your best brand ambassadors. Develop a referral program that incentivizes your existing clients to recommend your services to their network.

14. Monitor Competitors

Keeping a close eye on your competitors can provide valuable insights. Identify what’s working for them and where they might be falling short. Use this information to refine your strategies and gain a competitive edge.

15. Expand Internationally

If your business hasn’t explored international markets yet, 2025 might be the year to do so. Develop localized strategies to address the specific needs and cultural preferences of global audiences.

16. Use Social Proof to Build Credibility

Social proof, such as client testimonials, success stories, and case studies, plays a crucial role in establishing trust. Showcase these prominently on your website and marketing materials to demonstrate your capabilities.

17. Align Sales and Marketing Teams

Silos between sales and marketing teams can hinder your growth. Align their goals and encourage collaboration to create a seamless journey from lead generation to conversion.

18. Host Webinars and Events

Webinars and events are excellent ways to educate your audience, showcase your expertise, and generate new leads. Offer valuable insights during these sessions to leave a lasting impression on your prospects.

19. Optimize Pricing Strategies

Your pricing strategy should cater to different customer segments. Offer tiered packages, volume discounts, or subscription models to accommodate varying budgets and requirements.

20. Partner with Industry Experts

Collaborate with B2B sales and lead generation experts like The Global Associates. With a proven track record of delivering high-quality leads and helping businesses achieve their sales goals, partnering with such firms ensures your strategy is backed by experience and expertise.

Final Thoughts

The future of B2B sales lies in leveraging technology, focusing on customer-centric strategies, and optimizing lead generation efforts in emerging markets like India. By adopting these 20 essential tactics, businesses can stay ahead of the curve, driving both growth and profitability in 2025.

Would you like a tailored approach to integrate these strategies into your business? Collaborate with The Global Associates to unlock the full potential of your B2B sales strategy.

[vivek2184]

IT companies in Coimbatore :Hiring freshers role and benefit

Coimbatore has emerged as a preferred location for IT professionals due to its affordable cost of living, high-quality educational institutions, and the city’s well-developed infrastructure. Unlike metropolitan cities, IT companies in Coimbatore offers a balanced lifestyle with a lower cost of living, which appeals to many working professionals. With a pool of skilled talent graduating from nearby engineering and technical institutions, Coimbatore is an ideal place for IT companies to find qualified candidates for various roles, making it a hot spot for job seekers.

Who Are the Leading IT Companies in Coimbatore?

The city hosts several top IT companies, including Tata Consultancy Services (TCS), Cognizant, Wipro, and Robert Bosch, along with growing regional players like KGISL and Aspire Systems. These companies offer a variety of services from software development to business consulting and automation solutions. Working with such companies not only provides a chance to learn and grow but also adds credibility to one's career profile. Their well-established infrastructure and focus on training employees make them attractive employers in the region.

Best IT Companies in Coimbatore :

Coimbatore, one of Tamil Nadu's major industrial hubs, has seen significant growth in the IT sector. Known for its skilled workforce, affordable infrastructure, and a supportive business ecosystem, the city hosts many IT companies that offer a wide range of services from software development to digital transformation.

 Here’s a look at some of the best IT company in Coimbatore :

Accenture :

Global consulting and technology services company providing full-fledged IT and business process services.

ThoughtWorks:

Leaders in software consultancy to get custom software developed through agile methodology and digital transformation

Payoda Technologies :

focuses primarily on aspects of digital transformation, analytics, cloud solution development and software development.

Sridhar Vembu Institute of Technology (Zoho Corp) :

It is based in Chennai; however, the innovation and research wing of Zoho is based in Coimbatore, where it works on software product development.

Softratech Info :

The company provides IT solutions, consultancy, software development, and support services.

Repute Network :

A technology-based company, focusing on digital payments, financial technologies, and blockchain solutions

Mindnotix Technologies :

A technology firm, developing web and mobile applications as well as AR/VR-based applications, and AI-driven applications.

Kumaraguru College of Technology :

Technology Business Incubator (KCT-TBI) - Incubates start-ups and tech innovation in IoT, AI, robotics, and software solutions.

Revature India :

Trains and develops software services and products, focusing on creating technical talent for the global market.

i2i Software Solutions :

Offers end-to-end software solutions and IT services, with a focus on custom development.

eQuadriga Software Pvt Ltd :

is an IT services company focusing on software development, mobile apps, and digital marketing.

Conclusion :

Coimbatore’s IT sector is full of opportunities for freshers, thanks to a supportive ecosystem of companies and a growing tech community. From MNCs like Cognizant and Bosch to dynamic startups, IT companies in Coimbatore provides ample options for fresh graduates eager to kickstart their careers. With a focus on learning, networking, and skill development, freshers can build a promising career in this thriving city.

[systango-technologies]

A Comprehensive Guide to Blockchain-as-a-Service (BaaS) for Businesses

In today's digital landscape, a blockchain app development company plays a crucial role in transforming industries with decentralisation, immutability, and transparency. However, building and managing a private blockchain network can be complex and costly, which deters many businesses. Blockchain-as-a-Service (BaaS) simplifies this by allowing businesses to leverage blockchain without the challenges of infrastructure development.

This comprehensive blog covers the hurdles businesses face when adopting blockchain, how BaaS can bridge these gaps, and why it is a game-changer for various sectors.

I. Challenges for Businesses in Blockchain Adoption

Despite the undeniable potential of blockchain technology, businesses face several significant challenges when contemplating its adoption:

Limited Internal Expertise: Developing and maintaining a private blockchain network requires a skilled team with deep blockchain knowledge, which is often lacking in many organisations.

High Cost: The infrastructure investment and ongoing maintenance fees associated with blockchain can strain budgets, especially for small and medium-sized businesses (SMBs).

Integration Complexities: Integrating a blockchain network with existing enterprise systems can be challenging, requiring seamless data flow and compatibility between the blockchain system and legacy infrastructure.

II. Understanding BaaS and Its Operational Fundamentals

Blockchain-as-a-Service (BaaS) simplifies the development and deployment of blockchain applications by providing a cloud-based platform managed by third-party providers. The BaaS market, valued at $1.5 billion in 2024, is projected to grow to $3.37 billion by 2029, reflecting a robust 17.5% CAGR.

Key Components of BaaS

Cloud-Based Infrastructure: Ready-to-use blockchain infrastructure hosted in the cloud, eliminating the need for businesses to set up and maintain their networks.

Development Tools and APIs: Access to a suite of tools and APIs to create and deploy blockchain applications quickly.

Platform Support: Compatibility with various blockchain protocols such as Ethereum, Hyperledger Fabric, and Corda, offering flexibility to businesses.

Managed Service Model: Providers handle tasks like network maintenance, security updates, and scalability.

Pay-as-you-go Pricing Model: Reduces upfront investment and operational costs associated with blockchain software development.

III. Business Benefits of Blockchain as a Service

Adopting BaaS offers numerous advantages, including:

Enhanced Scalability: Businesses can easily scale their blockchain network as their needs grow.

Increased Efficiency: Eliminates intermediaries and streamlines transactions, improving productivity.

Enhanced Transparency: Tamper-proof records of transactions foster trust and improve auditability.

Reduced Costs: The pay-as-you-go model eliminates large upfront investments.

Improved Security: Built on secure cloud infrastructure with robust encryption protocols.

Enhanced Customer Engagement: Facilitates secure and transparent interactions with customers, building trust and loyalty.

IV. Industry-wise Key Use Cases of Blockchain as a Service

BaaS is transforming business operations across various industries:

Finance: Streamlines trade finance, secures cross-border payments, and enhances KYC and AML compliance.

Supply Chain Management: Improves transparency and traceability of goods, automates logistics processes, and reduces counterfeiting risks.

Healthcare: Facilitates secure sharing of patient data and tracks the provenance of pharmaceuticals.

Government: Enhances transparency with secure citizen identity management and verifiable voting systems.

V. Region-wise Adoption of BaaS

The BaaS market is experiencing rapid growth worldwide:

North America: Leading with over 35% of global revenues, driven by early adoption.

Europe: Countries like Germany, the UK, and France are at the forefront.

Asia-Pacific: China, India, Japan, and South Korea are key contributors.

Rest of the World: Growing adoption in South & Central America, the Middle East, and Africa.

VI. Why Choose a Prominent BaaS Provider?

Opting for a blockchain app development company that offers BaaS can significantly impact the success of your blockchain initiatives:

Specialised Expertise: Providers possess in-depth knowledge and experience in blockchain technology.

Cost Efficiency: Eliminates the need for in-house infrastructure investment and maintenance.

Time Savings: Accelerates the development process and reduces time-to-market.

Scalability and Flexibility: Offers scalable solutions that can adapt to business growth.

Risk Mitigation: Providers handle security, maintenance, and updates.

Conclusion

By adopting Blockchain-as-a-Service (BaaS), businesses can simplify blockchain integration and focus on innovation without the complexities of managing infrastructure. Systango, a leading blockchain app development company, offers tailored BaaS solutions that help businesses leverage blockchain technology for enhanced efficiency, scalability, and security. As one of the top  , Systango also excels in integrating AI solutions to drive business growth and efficiency.

Original Source - https://systango.medium.com/a-comprehensive-guide-to-blockchain-as-a-service-baas-for-businesses-5c621cf0fd2f

[glancetelecom]

Say goodbye to outdated systems and hello to a new era of efficiency and excellence in customer service. Join us in enhancing call centre performance and achieving higher customer satisfaction than ever before. https://bit.ly/4cG4F2U #AIPoweredVoIP #CallCenterPerformance #CustomerSatisfaction #TelecomInnovati #GlanceTelecom

[spookysaladchaos]

Global top 13 companies accounted for 66% of Total Frozen Spring Roll market(qyresearch, 2021)

The table below details the Discrete Manufacturing ERP revenue and market share of major players, from 2016 to 2021. The data for 2021 is an estimate, based on the historical figures and the data we interviewed this year.

Major players in the market are identified through secondary research and their market revenues are determined through primary and secondary research. Secondary research includes the research of the annual financial reports of the top companies; while primary research includes extensive interviews of key opinion leaders and industry experts such as experienced front-line staffs, directors, CEOs and marketing executives. The percentage splits, market shares, growth rates and breakdowns of the product markets are determined through secondary sources and verified through the primary sources.

According to the new market research report “Global Discrete Manufacturing ERP Market Report 2023-2029”, published by QYResearch, the global Discrete Manufacturing ERP market size is projected to reach USD 9.78 billion by 2029, at a CAGR of 10.6% during the forecast period.

Figure.   Global Frozen Spring Roll Market Size (US$ Mn), 2018-2029

Figure.   Global Frozen Spring Roll Top 13 Players Ranking and Market Share（Based on data of 2021, Continually updated）

The global key manufacturers of Discrete Manufacturing ERP include Visibility, Global Shop Solutions, SYSPRO, ECi Software Solutions, abas Software AG, IFS AB, QAD Inc, Infor, abas Software AG, ECi Software Solutions, etc. In 2021, the global top five players had a share approximately 66.0% in terms of revenue.

About QYResearch

QYResearch founded in California, USA in 2007.It is a leading global market research and consulting company. With over 16 years’ experience and professional research team in various cities over the world QY Research focuses on management consulting, database and seminar services, IPO consulting, industry chain research and customized research to help our clients in providing non-linear revenue model and make them successful. We are globally recognized for our expansive portfolio of services, good corporate citizenship, and our strong commitment to sustainability. Up to now, we have cooperated with more than 60,000 clients across five continents. Let’s work closely with you and build a bold and better future.

QYResearch is a world-renowned large-scale consulting company. The industry covers various high-tech industry chain market segments, spanning the semiconductor industry chain (semiconductor equipment and parts, semiconductor materials, ICs, Foundry, packaging and testing, discrete devices, sensors, optoelectronic devices), photovoltaic industry chain (equipment, cells, modules, auxiliary material brackets, inverters, power station terminals), new energy automobile industry chain (batteries and materials, auto parts, batteries, motors, electronic control, automotive semiconductors, etc.), communication industry chain (communication system equipment, terminal equipment, electronic components, RF front-end, optical modules, 4G/5G/6G, broadband, IoT, digital economy, AI), advanced materials industry Chain (metal materials, polymer materials, ceramic materials, nano materials, etc.), machinery manufacturing industry chain (CNC machine tools, construction machinery, electrical machinery, 3C automation, industrial robots, lasers, industrial control, drones), food, beverages and pharmaceuticals, medical equipment, agriculture, etc.

[linuxgamenews]

Experience FACEMINER: Play the Demo on Steam and itch

FACEMINER Demo releases for the story driven management sim game on Linux, Mac, and Windows PC. This success can be attributed entirely to the skilled team at Wristwork. Available to play on both Steam and itch. If you're into trying out a demo, you might want to check out FACEMINER. The release from the creative team at Wristwork gives you a chance to play right away. This early look lets you take on the first 45 minutes of what the full Linux release has to offer. The FACEMINER demo is takes place in a time when people were optimistic about technology in the '90s. It's not just about having fun; it's also about managing a complex setup where you build a system for processing biometric data. Think of it as starting from zero and working your way up to creating a huge network. Due to collect a huge amount of data about people's facial features. You'll be in charge of upgrading your equipment and systems. While managing a storage facility, and even getting involved in some sketchy deals to offset carbon emissions. All of this is wrapped up in an old-school corporate software setting. Which also adds a unique twist to your tasks.

FACEMINER - Demo Launch Trailer

The challenge here isn't just about building and expanding your setup. You also have to handle the pressures of working within a company and dealing with competitive market forces. Your goal is to become a top player in the industry of facial data. All while improving your skills from basic data sorting to full scale automation. The FACEMINER game demo pushes you into scenarios where you have to manage crises. Such as running out of storage or dealing with server issues. All while keeping an eye on the broader impact of your actions, like global warming. These elements make each decision vital as you aim to avoid a game ending disaster. Moving up in your career means learning and mastering faster ways to process and sell this data. It's a tough world where every choice can have big outcomes. Alex Taylor, the studio lead, explains that the project started as a research project focused on the environmental toll of massive cloud computing setups. The FACEMINER demo uses the concept of rapid growth to demonstrate how competitive and expansive this field can be. While showing the huge scale and high stakes involved in modern data handling and AI training. So, if you're apt to a management sim that challenges you to think. Including your outlook on technology, data, and environmental issues all at once, the FACEMINER demo would be be worth a look. It's not just about playing; it's about taking on and managing a complex, high stakes settings. Available to play on both Steam and itch. The full release is due in Q4 2024 on Linux, Mac, and Windows PC.

[luckmanabdulkader]

What is Digital Marketing ?

Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to target consumers. It encompasses a wide range of online tactics and strategies aimed at reaching and engaging with potential customers. Digital marketing leverages various digital mediums such as search engines, social media, email, websites, mobile apps, and other online platforms to connect with audiences.

Key components of digital marketing include:

Search Engine Optimization (SEO): Optimizing website content to improve its visibility in search engine results pages (SERPs) and increase organic (non-paid) traffic.

Content Marketing: Creating and distributing valuable, relevant content to attract and engage target audiences. This can include blog posts, articles, videos, infographics, and more.

Social Media Marketing: Promoting products or services on social media platforms like Facebook, Instagram, Twitter, LinkedIn, and others to increase brand awareness, drive traffic, and generate leads.

Email Marketing: Sending targeted email campaigns to subscribers to nurture leads, build relationships, and promote products or services.

Pay-Per-Click (PPC) Advertising: Running paid advertisements on search engines (e.g., Google Ads) or social media platforms (e.g., Facebook Ads) to drive traffic to a website or landing page. Advertisers pay a fee each time their ad is clicked.

Affiliate Marketing: Partnering with other businesses or individuals (affiliates) who promote your products or services in exchange for a commission for each sale or lead generated through their referral.

Influencer Marketing: Collaborating with influencers or individuals with a large and engaged following on social media to promote products or services to their audience.

Marketing Automation: Using software and technologies to automate repetitive tasks such as email marketing, social media posting, and customer segmentation, thereby streamlining marketing processes and improving efficiency.

Digital marketing offers businesses numerous benefits, including the ability to reach a global audience, target specific demographics more precisely, track and measure campaign performance in real-time, and adjust strategies accordingly to optimize results.

[mariacallous]

Elon Musk hasn’t been sighted at the picket lines in Missouri, Ohio, or Michigan, where autoworkers are striking against the Big Three US carmakers. Yet the influence of Musk and his non-unionized company Tesla have been everywhere since the United Auto Workers called the strike last week. In some ways, Tesla—the world’s most valuable automaker by market capitalization—set the whole thing in motion.

Tesla’s pioneering electric vehicles kicked off a new era that has turned the entire auto industry on its head. In a scramble to compete with Tesla and make that transition, the legacy automakers targeted by the current strike, General Motors, Ford, and Stellantis, have each pledged billions in global investment and have begun dramatically restructuring their operations. For workers, the “green jobs” being created can be scarcer and worse paying. Electric vehicle powertrains have many fewer moving parts than conventional gas-powered ones, and so they require 30 percent fewer vehicle assembly hours, according to one estimate. Plants that make EV batteries are generally outside the core, unionized auto supply chain. The United Auto Workers has seen a dramatic drop in membership due to jobs moving outside the US—it lost 45 percent of its members between 2001 and 2022. A future with more electric vehicles could mean fewer union jobs overall. “This strike is about electrification,” says Mark Barrott, an automotive analyst at the Michigan-based consultancy Plante Moran.

The new assembly plants that the legacy automakers need to pull off the transition have been stood up mostly in US states hostile to union organizing, such as Kentucky, Tennessee, and Alabama. And because many of these plants are joint ventures between automakers and foreign battery companies, they are not subject to previous union contracts.

The UAW did not respond to a request for comment, but UAW president Shawn Fain told CNBC last week that the electric transition can’t leave workers behind. “Workers deserve their share of equity in this economy,” he said.

Tesla’s rise over recent years has also put ever-ratcheting pressure on the legacy automakers to cut costs. Including benefits, Musk’s non-unionized EV company spends $45 per hour on labor, significantly less than the $63 per hour spent in the Big Three, according to industry analysts.

Musk’s willingness to upend auto manufacturing shibboleths has also forced his legacy competitors to seek new efficiencies. Tesla led the way in building large-scale car casts, stamping out very large metal components in one go rather than making a series of small casts that have to be joined together. And it pioneered an automotive chassis building process that can be easily adapted to produce different makes and models.

Tesla’s Silicon Valley roots also helped it become the first automaker to envision the car as a software-first, iPhone-like “platform” that can be modified via over-the-air updates. And the company aims to automate more of its factories, and extract more of the materials it needs to build its batteries itself.

Tesla’s novel production ideas could soon lead the company to put even more pressure on legacy automakers. Musk said earlier this year that Tesla plans to build a new, smaller vehicle that can be made for half the production cost of its most popular (and cheapest) vehicle, the Model 3.

Musk says a lot of things, and many don’t come to pass. (The world is still waiting for the 1 million Tesla robotaxis promised by the end of 2020.) But Tesla has been disruptive enough to leave legacy automakers, including Detroit’s Big Three, “in a quest for capital,” says Marick Masters, who studies labor and workplace issues at Wayne State University's School of Business. Detroit’s automakers have made good money in the past decade—some $250 billion in profits—but also paid a significant chunk of it out in dividends. Pressure from Tesla and the EV transition it catalyzed has left them feeling as if they need every penny they can corral to keep afloat as the industry changes.

“They have little money to concede for union demands,” says Masters. The UAW’s wants include significantly higher wages, especially for workers who have joined the companies since their Great Recession and bankruptcy-era reorganizations, which left some with less pay and reduced pension and health benefits.

So far, the UAW has shown little patience for the idea that the automakers it is pressuring are cash-strapped and under competitive pressure. “Competition is a code word for race to the bottom, and I'm not concerned about Elon Musk building more rocket ships so he can fly into outer space and stuff,” UAW president Fain told CNBC last week when asked about pressure from Tesla. He has argued that production workers should receive the same pay raise received by auto executives over recent years.

When automakers have taken the opposite tack, insisting that they’re well capitalized and making plans to put them ahead of the electric car maker—well, that set up conditions for this strike too. The three American automakers are forecasted to make $32 billion in profits this year, a slight dip from last year’s 10-year high. “The more they toot their own horns about profitability, the more the union looks at them and says, ‘We want our rightful share,’” says Masters.

Tesla did not respond to a request for comment, but Musk has, in typical fashion, chimed in. He posted on X last week to compare working conditions at his companies with the competition, apparently seeking to turn the dispute he helped foment into a recruiting pitch. “Tesla and SpaceX factories have a great vibe. We encourage playing music and having some fun,” he wrote. “We pay more than the UAW btw, but performance expectations are also higher.” A UAW attempt to organize Tesla workers in 2017 and 2018, as the company struggled to produce its Model 3, failed. The National Labor Board ruled that Tesla violated labor laws during the organizing drive; the carmaker has appealed the decision.