#Gucci Design Ancora

[goodgarbs]

Design| Gucci Debuts Top-Tier Italian Craftsmanship at Milan Design Week

Milan Design Week is underway and the best in decor and lifestyle design are debuting their most recent works and sharing the seasonal designs with the design world. One of the more renowned manufacturers of home decor is Gucci with their detailed project dubbed Gucci Design Ancora, created by creative director Sabato De Sarno and co-creator Michela Pelizzari. Hosted at Gucci’s flagship…

[hungryfacesart]

Fashion Meets Design at Fuori Salone 2024 Playground

Imagine strolling through the lively streets of Milan, where every corner holds a new surprise and each building whispers tales of elegance and innovation. This is the essence of Fuori Salone Design Week, an annual extravaganza that transforms Milan into a hub of creativity and style. And this year, the spotlight shines brightly on fashion houses, as they weave their distinctive flair into the…

[santinojefferson]

Gucci creative director Sabato De Sarno's heart-style charm! Gucci 2025 spring and summer reappears the fashionable 1960s。

"Jiaji Bag" and "Bamboo Festival Bag" Gucci 2025 Spring and Summer Show gathers all kinds of Gucci synonyms!

"One after another, I shaped my idea of Gucci." Sabato De Sarno, the creative director of Gucci, wrote this in his show notes. Since taking over as the creative director of Gucci, Sabato De Sarno has continued to share Gucci in his heart with the public. In the 2025 spring and summer collection, Sabato De Sarno has integrated his personal design style with brand tradition and taken "summer sunset" as Inspiration, through tailoring, design and fashion elements of the 1960s to create a casual and gorgeous and novel style, showing us the "righteous charm" of Gucci in Sabato De Sarno's heart.

🌟。

Venue decoding show

This season's show venue is selected at the Triennial Exhibition Center in Milan, Italy. The design of the venue is inspired by "the moment of summer sunset". As the model walked up to the stretching platform step by step, the surrounding curtains gradually changed from pure white and golden to orange and red, just like the change of sunrise and sunset in nature. Finally, when the crimson curtain falls, it not only represents the beauty of the sunset, but also echoes the iconic Gucci Rosso Ancora red redefined by Sabato De Sarno. The atmosphere of the show is dominated by ethereal colors and designs, and the audience can feel the elegance and mystery of the sunset as the color changes.

It is worth mentioning that the show attracted many starry celebrities, including Jin, a member of the Korean group BTS, who has just become Gucci's global brand ambassador, and Hanni, a member of New Jeans. Their appearance added a little starlight to the event.

🌟。

Key Looks decodes the key styling

Decoding 1: Unredless Daily Fashion

In this series, leisure and fashion are no longer opposite concepts. A simple casual vest with low-waisted jeans can easily create a fashionable street style. The designer injected a seemingly simple design with ingenuity by printing Gucci's iconic red and green rolled edge on the vest. With a floor-standing windbreaker, it is more casual and effectively balances comfort and fashion, becoming the best casual wear model in the 2025 spring and summer collection.

Decoding 2: Perspective clothing trend continues to occupy the 2025 spring and summer stretching platform

The transparent lace item continues to occupy a place on the stretching platform, showing the looming skin, which is eye-catching. The brand's iconic burgundy and black set off the elegance and boldness of these clothes, especially the elegant skirts exude a sense of freedom, which is very suitable for the casual and gorgeous concept that the designers want to convey this season.

Decoding 3: Fusion of elements of the 1960s

The 1960s was a revolutionary era in the history of fashion. At that time, miniskirts and artificial fiber clothing subverted many traditional designs. This season, the designers took advantage of the style of this era and launched short skirts with a strong sense of structure and jackets made of unique materials to pay tribute to the vibrant and innovative era.

🌟。

Details Decoding Details

Decoding 1: Tribute to the former First Lady of the United States

"Jackie Bag" was named after Jackie Kennedy, the former First Lady of the United States. Jackie's fashionable image became the source of inspiration for Gucci's successive designers. In this series, Sabato De Sarno reinterprets Jackie Kennedy's classic combination, including sunglasses with worm glasses frames and headscarves printed with brand classic poppy elements. These designs perfectly fit the gorgeous theme of this season.

Decoding 2: Reinterpretation of Bamboo 1947 package

When it comes to Gucci's classic design, Bamboo 1947 is indispensable. This season, Sabato De Sarno has given this iconic bamboo handle a new life, not only reflected in the bag, but also extended to necklaces and bracelets. In addition, the brand has recently invited Japanese artists to reinterpret this classic bag and launch a new Gucci Go bag, which is not only a tribute to the past, but also shows the perfect integration of the past and the present.

🌟。

This article details the inspiration and design of the Gucci 2025 spring and summer collection, and shows how Sabato De Sarno combines the charm with the fashion elements of the 1960s.

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🔗 ⬇️

Threads & IG 👇

TikTalk 👇

[alessandro55]

Lolli-Pop by Massimo Gammacurta

Worlds : Charles Matz

Art Direction : Amanda Tsui, Tony Colletti, Designed by Ultra Primo

BIS Publishers, Amsterdam 2010, 80 pages, 20,5x20,5cm,ISBN 978-90-6369-247-6

euro 25,00

email if you want to buy booksinprogressmilano@yahoo.it

“Lolli-Pop” è una serie di foto concettuali di Massimo Gammacurta. Il progetto sembra essere un riflesso del consumismo di oggi per marche specifiche.

Lolli-pop è l’ultimo progetto concettuale ancora in vita da italiano nato fotografo Massimo Gammacurta. I suoi lecca-lecca sono icone commestibili. I marchi sono dolci come caramelle per il palato e l’occhio. Quando Massimo inizialmente diffuse il suo lolli-pops su Internet, come un esperimento d’arte, l’interesse tra i blogger e amanti della moda è esplosa. Massimo Gammacurta vive a New York e ha lavorato per pubblicazioni e marchi come Details, Forbes, Nike, Lexus, Surface Esquire Magazine e Esquire UK. Ha vinto molti premi ed ha partecipato nel 2009 alla Fashion Sweet Mostra a Cannes, in Francia, Il Maestro di Hasselblad Mostra a Hong Kong, Copenhagen, New York e Londra, e l’Instant Book Show di New York.

Tutti i loghi rivisitati in chiave lollipop da Massimo Gammacurta da Chanel a Louis Vuitton, Gucci e Yves Saint Laurent alla celebre mela di Apple, sono stati raccolti in un libro fotografico dal titolo Lolli-Pop

13/10/24

[dontdurva15]

Dark, mysterious burgundy and cherry lacquer dominate the runways of spring/summer 2024.

Hey Fashion Lovers,

The fashion weeks are over and the editors, buyers, and influencers who flocked to see the runways in person got to see quite a memorable moments. But I’m pretty sure there’s one thing everyone noticed and that is, the return of ‘BURGUNDY’ baby.

What is the ‘BURGUNDY’ shade?

Burgundy is a dark red purplish shade which takes its name from a wine in France. Burgundy is often associated with higher-class society. It’s viewed as a colour indicating power. It immediately conjures up strong feelings of passion and desire.

What is the ‘CHERRY LACQUER’ shade?

Trend forecasting platform WGSN has unveiled the key colours and one of them is ‘CHERRY LACQUER’. This shade lies somewhere between Bordeaux and cherry red. The colour symbolises resistance and rebellion, which means that it is associated with the desire to go against existing rules and expectations.

Brands that have used BURGUNDY:

Sabato De Sarno reinvented ‘Gucci classics’ such as the monogram and introduced Gucci Rosso Ancora, described as “a deep and rich shade of oxblood, just a few shades darker than the middle stripe in Gucci’s signature tri-stripe motif”.

Versace’s blazers are making their way into the brand’s modern fashion lexicon with burgundy as a standout shade.

Rick Owens created flared trousers and bra tops with this beloved shade

This shade also made its way on the glossy leather dress at Bottega Veneta.

Brands that used CHERRY LACQUER:

On the catwalk, similar shades were seen in haute couture dresses by Zuhair Murad. Prada showed that this shade can be used in ready-to-wear too. According to the designers, the colour is particularly suitable for garments made of (patent) leather.

Street Styles

These shades also took over street styles from monochromatic ensembles, cherry lacquer leather pants, burgundy sunglasses and jackets to dyed cherry hair and Simone Rocha ribbon earrings.

Burgundy and Cherry Lacquer come in shades of red, and while last year the fashion world was taken over by ‘Barbiecore’ we can happily say that ‘Red is the new Pink now’ .

[u7t6rytcgfb]

Your New Favorite T-Shirt Brand Is Launching Soon

Introduction: A Brand New Standard in Premium T-Shirts Is Almost Here!

Get ready to meet your new go-to destination for premium t-shirts—crafted to perfection, designed with passion, and made for everyone who values comfort, quality, and style. We’re thrilled to announce that your new favorite t-shirt brand is launching soon! Whether you’re looking for men’s, women’s, or unisex options, our collection is thoughtfully curated to meet the highest standards of fabric quality, fit, and fashion.

This is not just another t-shirt brand. It’s a revolution in everyday wear. At the end of this month, you will have access to premium GSM 250 cotton tees that promise softness, durability, and an impeccable fit. Ready to upgrade your wardrobe with t-shirts that will quickly become your favorites? Keep reading to learn why our launch is something you can’t miss.

Why You’ll Love Our T-Shirts

Exceptional Fabric Quality

GSM 250 Cotton: Our t-shirts use 250 grams per square meter cotton fabric, thicker and more durable than the average tee.

Softness That Lasts: The premium cotton fibers ensure that your t-shirt remains soft even after multiple washes.

Breathable Comfort: Ideal for all seasons, our fabric keeps you cool in summer and comfortably warm in cooler weather.

Style for Everyone

Men’s, Women’s, and Unisex Cuts: Flattering fits tailored for every body type.

Colorful Options: From classic black and off-white to vibrant coral, violet, sky blue, and the exclusive GUCCI ANCORA print.

Versatile Designs: Perfect for casual wear, work-from-home days, or stylish layering.

Durability You Can Count On

Long-Lasting Shape: Retains its fit wash after wash.

Fade-Resistant Colors: No dulling or peeling, even with regular use.

High-Quality Stitching: Every tee is made with attention to detail for maximum longevity.

What Makes Our Brand Different?

Commitment to Sustainability

Eco-Friendly Materials: We use sustainable cotton and non-toxic dyes.

Ethical Manufacturing: Our production partners follow fair labor practices.

Minimal Waste Production: Conscious efforts to reduce environmental impact.

Customer-Centric Approach

Inclusive Sizing: From XS to XXL, designed to fit everyone perfectly.

Easy Returns & Exchanges: 15-day policy to ensure your satisfaction.

Exceptional Customer Service: Prompt support for all your needs.

Exclusive Launch Perks

Early-bird discounts

Special bundle deals

Limited edition designs available only on launch day

The Full Collection at Launch

Men’s Premium T-Shirts

Classic and slim fit options

Popular colors: Black, Off-White, Coral, Violet, Sky Blue

Special GUCCI ANCORA print tee

Women’s Premium T-Shirts

Tailored cuts for comfort and style

Same color variety as men’s

Exclusive women’s designs and prints

Unisex Premium T-Shirts

Relaxed fit for all

Timeless colors and prints

Perfect for sharing or gifting

Why GSM 250 Cotton Is the Best Choice for Your T-Shirt

Understanding GSM (grams per square meter) helps explain why our tees feel different:

Heavier Fabric: 250 GSM means a thicker, more durable fabric that doesn’t lose shape.

Soft Yet Strong: Offers plush softness without compromising strength.

Opaque: No see-through fabric, so you feel confident everywhere.

Better Longevity: Resists wear and tear better than lower GSM cotton.

How to Style Your New Favorite T-Shirt

Casual Day Out: Pair with jeans, sneakers, and a denim jacket.

Work from Home: Combine with comfortable joggers and slippers.

Smart Casual: Layer with a blazer or cardigan and chinos.

Weekend Vibes: Team with shorts and sandals for relaxed comfort.

Accessorize: Add hats, watches, or scarves to elevate your look.

Preparing for Our Launch

Subscribe to Our Newsletter: Get updates, early access, and exclusive offers.

Follow Us on Social Media: Sneak peeks, styling tips, and launch countdowns.

Set a Reminder: Don’t miss the official launch date at the end of this month.

Invite Friends & Family: Share the excitement and enjoy group discounts.

Benefits of Choosing Us as Your Favorite T-Shirt Brand

Superior Fabric Quality: You’ll notice the difference from the first touch.

Perfect Fit for Everyone: Inclusive sizing and tailored cuts.

Ethical and Sustainable: Feel good about supporting responsible fashion.

Customer Satisfaction Guaranteed: We’re here to make your experience seamless.

Versatile Style: T-shirts that work for multiple occasions and moods.

Frequently Asked Questions (FAQs)

Q1: When will your premium t-shirt brand launch?

A: We’re going live at the end of this month. Stay tuned for exact dates and offers.

Q2: What makes your t-shirts premium?

A: Our use of GSM 250 cotton fabric, expert craftsmanship, and attention to detail in every stitch.

Q3: What sizes will be available?

A: Sizes range from XS to XXL, with cuts for men, women, and unisex styles.

Q4: Can I exchange or return a t-shirt if it doesn’t fit?

A: Yes, we offer a 15-day return and exchange policy for hassle-free shopping.

Q5: Are your products eco-friendly?

A: Absolutely. We use sustainable cotton and eco-friendly dyes, and our factories follow ethical practices.

Q6: Will there be any special launch discounts?

A: Yes, expect exclusive deals and bundles on launch day.

Q7: How do I care for my t-shirt?

A: Machine wash cold, tumble dry low, and avoid bleach to maintain fabric quality.

Q8: Do you ship internationally?

A: Yes, we provide worldwide shipping with reliable tracking.

Q9: Are your t-shirts suitable for sensitive skin?

A: Yes, our premium cotton is soft and hypoallergenic.

Q10: How can I be the first to know about launch offers?

A: Subscribe to our newsletter and follow us on social media for the latest updates.

Why We Believe You’ll Love Us

Built for Real Life: Comfortable, durable, and stylish t-shirts designed for your lifestyle.

Passion-Driven: Every tee reflects our commitment to quality and customer happiness.

Inclusivity Matters: We design for every gender, size, and style preference.

Sustainability at Heart: Because fashion should care for the planet.

Exceptional Support: We’re here for you before, during, and after your purchase.

Final Words: Your New Favorite T-Shirt Brand Is Almost Here!

The wait is almost over! This month-end, prepare to discover a t-shirt brand that will change the way you think about everyday basics. Premium fabrics, impeccable fits, and a commitment to sustainability come together to bring you your next favorite tees.

[therepublicreport]

Gucci’s Fall Collection Shows Why the Brand Needs a Designer

Ancora red is out; emerald green is in. Or so it seemed during the Gucci show at the opening of Milan Fashion Week, where it was as if Sabato De Sarno, the designer who abruptly left his job earlier this month, had practically never even been there. Fashion, it turns out, is fully capable of its own revisionist history. It’s that kind of moment. Mr. De Sarno was not mentioned in the show notes,…

[arlindogrund]

Gucci homenageia Milão em novo livro

Prestes a desfilar sua nova coleção na Semana de Moda Masculina de Milão, a Gucci acaba de lançar o livro ‘Gucci Prospettive 2: Ancora Milano’. Com curadoria da arquiteta e designer Paola Antonelli, a publicação é o segundo volume da série ‘Gucci Prospettive’, que agora é dedidado à cidade de Milão e suas expressões artísticas. O projeto reforça o compromisso do diretor criativo Sabato De Sarno…

[ailtrahq]

Gucci held the Ancora Fashion show late last week with a new creative director Sabato De Sarno at the heart of the designs. Gucci, a fashion behemoth and subsidiary to Kering SA (Paris: KER), made a strategic digital move to widen its global reach through the fast-growing metaverse industry. Having held the Gucci Ancora Fashion show last Friday, the company now intends to display its products to more audiences through metaverses created by Roblox, ZEPETO, and China’s QQ. As a result, the fine fashion display by creative director Sabato De Sarno can now be accessed through the digital team. Roblox metaverse has grown to a mature ecosystem that rewards content creators. Some of the notable users of Roblox metaverse include Nike, and now Gucci. ZEPETO ecosystem is the backing behind the ZTX web3 platform that recently sold out its NFTs dubbed the Genesis District Homes on OpenSea and taps on Ethereum’s L2 network, Arbitrum (ARB). Notably, the ZEPETO ecosystem consists of hundreds of thousands of lifetime subscribers, thus a favorable marketing stage for GUCCI products. Tencent Holdings’ messaging platform QQ will enable GUCCI to display its fashion products to the vast Chinese market. With the three combinations, Gucci is assured of more sales as more people access its products that are verifiable through blockchain at scale. Closer Look at Gucci Products via Metaverse Gucci had tasked its Dream Big team with the responsibility of creating brand projects on the web3 ecosystem, more so in the metaverse sector. Moreover, Gucci can tap into the virtual world realms on the three web3 ecosystems to present its fashion products. In real words, Gucci suffers from periodic weather challenges among other unpredictable events. For instance, the fashion behemoth intended to host the Ancora show in the open, around the fine arts university Accademia di Brera,  but was deterred by the unfavorable weather conditions. Moreover, the models in the Gucci Ancora Fashion show were in specific products that detailed glamorous features. Essentially, Gucci can scale its products’ fashion show even higher through the metaverse digital world. Moreover, the company will need fewer real-world models, than just displaying to a small audience in the real world. The company will also reduce the challenges of counterfeit products at scale as more buyers can now verify through blockchain technology. For instance, it is possible to track a product on the blockchain through the use of NFC chips. Blockchain’s smart contracts now allow companies to mint NFTs that are connected to real-world products through an NFC chip. Market Outlook The Italian-based fashion house remains a major player in the earnings performance of the parent company Kering. During the first quarter, Gucci recorded a recurring operating income of about €1.81 billion, down approximately 4 percent from the same time last year. Thank you! You have successfully joined our subscriber list. Source

[michelevalentinoroccasalva]

Moda: Dalla Vintage Chic al Lusso, Esplorando l'Arte di Vestirsi"

Introduzione La moda è molto più di abiti e accessori; è un'espressione di sé, un mezzo per comunicare la nostra personalità e il nostro stile di vita. Nel mondo multiforme della moda, ci sono infinite strade da percorrere, dalle radici vintage ai brand di lusso scintillanti. In questo articolo, esploreremo l'ecosistema della moda, dall'essere alla moda all'arte di sfidare le regole.

La Vintage Ricerca della Bellezza Molti di noi sono affascinati dalla nostalgia e dalla bellezza intramontabile del passato. L'abbigliamento vintage offre l'opportunità di immergersi in epoche passate, di sperimentare lo stile di decenni passati. Dal glamour degli anni '50 alle vibrazioni boho degli anni '70, la moda vintage è un viaggio attraverso la storia, con capi che raccontano storie uniche.

L'acquisto da negozi dell'usato è diventato un'alternativa sostenibile e alla moda. Raccogliere abiti vintage è come cacciare tesori, e ogni pezzo ha una storia da raccontare. Dal raro abito da cocktail agli intramontabili jeans Levi's, la moda vintage ci connette al passato, rivisitandolo con un tocco moderno.

Il Fascino dei Brand di Lusso Dall'altra parte dello spettro della moda, ci sono i brand di lusso. Da Louis Vuitton a Gucci, possedere un pezzo di alta moda è un simbolo di prestigio. Questi brand incarnano l'arte e la maestria dell'abbigliamento, con tessuti pregiati, design unici e dettagli impeccabili.

I capi di lusso sono investimenti, passati di generazione in generazione. Posseggono un'eleganza senza tempo e una qualità che resiste al passare del tempo. Indossare un abito di un brand di lusso è un'esperienza altolocata che eleva la nostra autostima.

Dall'Accessorio all'Arte: Orologi, Cappelli e Scarpe La moda non si ferma agli abiti; gli accessori giocano un ruolo fondamentale nella creazione di uno stile unico. Gli orologi non sono solo strumenti per misurare il tempo ma anche dichiarazioni di stile. Un orologio elegante aggiunge un tocco di classe, mentre un orologio sportivo riflette un'energia dinamica.

I cappelli sono un modo per sperimentare e completare il proprio look. Dai cappelli a tesa larga degli anni '70 ai berretti alla moda degli anni 2000, un cappello può trasformare l'intero aspetto. Sono una forma di espressione personale.

Le scarpe, oltre a essere pratiche, sono una passione per molti. Dalle sneakers di lusso alle classiche scarpe da ginnastica, le opzioni sono infinite. Una coppia di scarpe ben scelta può definire lo stile e conferire un senso di sicurezza.

La Moda Come Espressione Personale Essere alla moda non è solo una questione di seguire i trend; è una dichiarazione di chi siamo. La moda ci fa sentire sicuri e riflette la nostra personalità. Seguire i trend può essere divertente, ma abbracciare uno stile unico e personale è ancora più gratificante.

Per alcuni, la moda è una tela vuota in cui possono esprimere liberamente la loro creatività. Colori audaci, abbinamenti sorprendenti e sperimentazione sono la loro firma. Questi individui celebrano la moda come forma d'arte, non come una regola da seguire.

Vetrine dei Negozi e la Magia del Design Le vetrine dei negozi rappresentano una forma d'arte e uno strumento essenziale nel mondo della moda. Questi spazi espositivi sono progettati con cura per catturare l'attenzione dei passanti e invitare gli acquirenti ad entrare nel negozio. Le vetrine sono molto più di semplici finestre; sono opere d'arte effimere che raccontano storie, creano atmosfere e riflettono l'immagine del marchio. La progettazione delle vetrine richiede una profonda comprensione delle tendenze di design e di stile, oltre a un tocco creativo per presentare i capi in modo irresistibile. Questi spazi hanno un impatto significativo sulle vendite e contribuiscono a plasmare la percezione della moda nel pubblico. Le vetrine dei negozi continuano ad esercitare una magia unica che influisce sulla nostra esperienza di shopping e sulla nostra comprensione della moda.

Prezzi Accessibili e Troppo Alti: Una Bilancia Sottile L'industria della moda affronta la sfida complessa di bilanciare prezzi accessibili e prestigio del marchio. L'accessibilità è fondamentale per includere un vasto pubblico e consentire a tutti di partecipare alle tendenze della moda. Dall'altra parte, i marchi di lusso preservano il loro prestigio attraverso prezzi elevati dando vita a un senso di esclusività.

La sfida sta nel trovare un equilibrio tra questi due estremi, soprattutto considerando i costi di produzione sostenibile e l'attenzione crescente alla responsabilità sociale e ambientale. Alcuni marchi esplorano soluzioni intermedie, mentre altri cercano modi innovativi per soddisfare le esigenze mutevoli dei consumatori moderni. In un'industria in continua evoluzione, la questione dei prezzi resta centrale nel definire il successo e la percezione della moda.

Conclusione La moda è una tela in continua evoluzione, su cui ognuno di noi dipinge la propria storia. Dal richiamo del passato con l'abbigliamento vintage alla sofisticazione dei brand di lusso, dai dettagli degli accessori all'arte personale dell'abbigliamento, la moda ci permette di esprimerci in modi unici. Sia che tu segua i trend o li ignori completamente, la moda è la tua tela, il tuo modo di dire al mondo chi sei. E ricorda, alla fine, la moda dovrebbe sempre farti sentire sicuro, bello e autentico.

Michele

[hhkfour]

Betak bring Gucci Ancora to Shanghai

https://wwd.com/fashion-news/designer-luxury/gucci-sabato-de-sarno-first-shanghai-trip-1236260559/

[alessandro55]

Gucci La Pelle Guccissima

Gucci, Firenze 2019 , 62 pagine 17c20cm, +DVD omaggio e Listino prezi

euro 30,00

email if you want to buy booksinprogressmilano@yahoo.it

Fin dalla sua fondazione a Firenze nel 1931, Gucci si è sempre distinta per lo stile e l'originalità delle sue creazioni, realizzate con materiali di altissimo pregio dai grandi artigiani di Toscana. Ancora oggi le sue collezioni sono il risultato di un perfetto equilibrio tra la più antica tradizione artigianale e le più innovative tecniche di design.

La Pelle Guccissima interpreta in chiave contemporanea la forza iconica di questa grande tradizione, declinando per la prima volta su pelle due mitici simboli della storia del marchio : il logo GG e il morsetto. Emblema delle iniziali del fondatore Guccio Gucci, il logo GG è uno dei motivi più noti e fortemente evocativo dello stile del marchio. Il morsetto, reso per la prima volta su pelle è da sempre associato a Gucci perchè presente sull'iconico mocassino, si lega alla produzione pellettiera dei primi articoli da selleria del marchio,

23/08/24

[u7t6rytcgfb]

Your New Favorite T-Shirt Brand Is Launching Soon

Introduction: A Brand New Standard in Premium T-Shirts Is Almost Here!

Get ready to meet your new go-to destination for premium t-shirts—crafted to perfection, designed with passion, and made for everyone who values comfort, quality, and style. We’re thrilled to announce that your new favorite t-shirt brand is launching soon! Whether you’re looking for men’s, women’s, or unisex options, our collection is thoughtfully curated to meet the highest standards of fabric quality, fit, and fashion.

This is not just another t-shirt brand. It’s a revolution in everyday wear. At the end of this month, you will have access to premium GSM 250 cotton tees that promise softness, durability, and an impeccable fit. Ready to upgrade your wardrobe with t-shirts that will quickly become your favorites? Keep reading to learn why our launch is something you can’t miss.

Why You’ll Love Our T-Shirts

Exceptional Fabric Quality

GSM 250 Cotton: Our t-shirts use 250 grams per square meter cotton fabric, thicker and more durable than the average tee.

Softness That Lasts: The premium cotton fibers ensure that your t-shirt remains soft even after multiple washes.

Breathable Comfort: Ideal for all seasons, our fabric keeps you cool in summer and comfortably warm in cooler weather.

Style for Everyone

Men’s, Women’s, and Unisex Cuts: Flattering fits tailored for every body type.

Colorful Options: From classic black and off-white to vibrant coral, violet, sky blue, and the exclusive GUCCI ANCORA print.

Versatile Designs: Perfect for casual wear, work-from-home days, or stylish layering.

Durability You Can Count On

Long-Lasting Shape: Retains its fit wash after wash.

Fade-Resistant Colors: No dulling or peeling, even with regular use.

High-Quality Stitching: Every tee is made with attention to detail for maximum longevity.

What Makes Our Brand Different?

Commitment to Sustainability

Eco-Friendly Materials: We use sustainable cotton and non-toxic dyes.

Ethical Manufacturing: Our production partners follow fair labor practices.

Minimal Waste Production: Conscious efforts to reduce environmental impact.

Customer-Centric Approach

Inclusive Sizing: From XS to XXL, designed to fit everyone perfectly.

Easy Returns & Exchanges: 15-day policy to ensure your satisfaction.

Exceptional Customer Service: Prompt support for all your needs.

Exclusive Launch Perks

Early-bird discounts

Special bundle deals

Limited edition designs available only on launch day

The Full Collection at Launch

Men’s Premium T-Shirts

Classic and slim fit options

Popular colors: Black, Off-White, Coral, Violet, Sky Blue

Special GUCCI ANCORA print tee

Women’s Premium T-Shirts

Tailored cuts for comfort and style

Same color variety as men’s

Exclusive women’s designs and prints

Unisex Premium T-Shirts

Relaxed fit for all

Timeless colors and prints

Perfect for sharing or gifting

Why GSM 250 Cotton Is the Best Choice for Your T-Shirt

Understanding GSM (grams per square meter) helps explain why our tees feel different:

Heavier Fabric: 250 GSM means a thicker, more durable fabric that doesn’t lose shape.

Soft Yet Strong: Offers plush softness without compromising strength.

Opaque: No see-through fabric, so you feel confident everywhere.

Better Longevity: Resists wear and tear better than lower GSM cotton.

How to Style Your New Favorite T-Shirt

Casual Day Out: Pair with jeans, sneakers, and a denim jacket.

Work from Home: Combine with comfortable joggers and slippers.

Smart Casual: Layer with a blazer or cardigan and chinos.

Weekend Vibes: Team with shorts and sandals for relaxed comfort.

Accessorize: Add hats, watches, or scarves to elevate your look.

Preparing for Our Launch

Subscribe to Our Newsletter: Get updates, early access, and exclusive offers.

Follow Us on Social Media: Sneak peeks, styling tips, and launch countdowns.

Set a Reminder: Don’t miss the official launch date at the end of this month.

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Benefits of Choosing Us as Your Favorite T-Shirt Brand

Superior Fabric Quality: You’ll notice the difference from the first touch.

Perfect Fit for Everyone: Inclusive sizing and tailored cuts.

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Frequently Asked Questions (FAQs)

Q1: When will your premium t-shirt brand launch?

A: We’re going live at the end of this month. Stay tuned for exact dates and offers.

Q2: What makes your t-shirts premium?

A: Our use of GSM 250 cotton fabric, expert craftsmanship, and attention to detail in every stitch.

Q3: What sizes will be available?

A: Sizes range from XS to XXL, with cuts for men, women, and unisex styles.

Q4: Can I exchange or return a t-shirt if it doesn’t fit?

A: Yes, we offer a 15-day return and exchange policy for hassle-free shopping.

Q5: Are your products eco-friendly?

A: Absolutely. We use sustainable cotton and eco-friendly dyes, and our factories follow ethical practices.

Q6: Will there be any special launch discounts?

A: Yes, expect exclusive deals and bundles on launch day.

Q7: How do I care for my t-shirt?

A: Machine wash cold, tumble dry low, and avoid bleach to maintain fabric quality.

Q8: Do you ship internationally?

A: Yes, we provide worldwide shipping with reliable tracking.

Q9: Are your t-shirts suitable for sensitive skin?

A: Yes, our premium cotton is soft and hypoallergenic.

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Why We Believe You’ll Love Us

Built for Real Life: Comfortable, durable, and stylish t-shirts designed for your lifestyle.

Passion-Driven: Every tee reflects our commitment to quality and customer happiness.

Inclusivity Matters: We design for every gender, size, and style preference.

Sustainability at Heart: Because fashion should care for the planet.

Exceptional Support: We’re here for you before, during, and after your purchase.

Final Words: Your New Favorite T-Shirt Brand Is Almost Here!

The wait is almost over! This month-end, prepare to discover a t-shirt brand that will change the way you think about everyday basics. Premium fabrics, impeccable fits, and a commitment to sustainability come together to bring you your next favorite tees.

[dreamings-free]

Harry and Gucci Mémoire article in Vogue Italia #828 August 2019

[Full text under cut]

Il Senso Di Harry Per I Ricordi

Universale, atemporale, emotivo: Styles racconta il nuovo profumo Gucci. Un omaggio alla nostra memoria olfattiva.

Di VITTORIAFILIPPIGABARDI

Dal fondo buio del corridoio di broccati un fischio accompagna l’incedere armonico e flessuoso, un paio di pantaloni bianchi e un maglione con scollo a V, da cui sbucano le due rondini in volo tatuate sul petto. Fuori dalle finestre dell’Hotel de Russie, due passi da piazza del Popolo, il vociare delle ragazzine assiepate in attesa di Harry Styles, ex frontman dei One Direction, boy band da milioni di incassi. Styles ora è un cantautore solista, un attore capace di “prestazioni brillanti” (come ha scritto il Telegraph), l’uomo voluto da Gucci prima come volto delle ultime campagne Tailoring e ora come capo crew di un gruppo di spiriti liberi talentuosi e bizzarri, scelti per fare da sfondo emotivo a Gucci Mémoire d’une Odeur, il primo profumo no gender concepito sotto la direzione artistica di Alessandro Michele.

Diverso da tutto, e da tutti. «In tanti anni che creo profumi a nessuno era mai venuto in mente di farne uno alla camomilla», racconta divertito Alberto Morillas, maître parfumeur della composizione olfattiva, «eppure tutti ne conservano un ricordo. Questa fragranza non ha sesso, perché è un’emozione, libera. Ha a che fare con l’immaginazione. È come un elisir, un balsamo dell’anima». Universale e atemporale, Mémoire d’une Odeur parla del peso specifico, intimo e segreto, della nostra memoria. «La prima immagine che ho della mia vita è un viaggio a Disneyland, avevo circa tre anni e mi sono addormentato durante i fuochi d’artificio. L’odore dei popcorn, il profumo di mia madre... Annusarlo, ancora adesso, mi riporta a quando ero bambino», racconta Styles. Insisti per capire di che essenza si tratta e lui scherza: «È incredibilmente simile a Gucci Mémoire: camomilla, muschi bianchi, legni e vaniglia!», e scoppia a ridere snocciolando la composizione come un rosario. «No, davvero, quello di mia madre non posso descriverlo a parole… per me profuma solo di lei».

Lo shooting della campagna ha invece l’odore afoso della canicola estiva: «Abbiamo girato a luglio scorso, tra le rovine di un antico casale, alle porte di Roma. Un caldo torrido. Glen (Luchford, il regista dello spot, ndr) è strepitoso. Forse la persona con cui amo di più lavorare, in assoluto. Un paio di giorni meravigliosi anche perché sul set c’erano alcuni dei miei amici più cari, quindi è stato tutto immediato e genuino». Amici come Harris Reed, designer britannico che ha vestito Styles in più occasioni, o il barone Stanislas Klossowski de Rola, attore e musicista, nipote di Balthus, poi ancora l’artista Olimpia Dior, o Leslie Winer, la prima modella androgina a sfilare sulle passerelle negli anni 70. Insieme ballano, cantano, ridono, si baciano. La campagna è concepita come un album fotografico di famiglia.

Il protagonista è Styles, che al Met di quest’anno ha accompagnato Michele vestito di chiffon nero trasparente. «Negli ultimi due anni sono diventato più sicuro di me stesso e questo mi ha portato a essere più libero e aperto nei confronti del mondo. Ho realizzato che gli abiti hanno a che fare con il divertimento! Se sei a tuo agio nessuno potrà dire che non ti stanno bene o che hai sbagliato». Un cambio di stile riflette un’evoluzione personale: «Stare vicino a persone libere di pensiero, amorevoli, che ti incoraggiano a essere te stesso, e quindi diverso dagli altri, è una fortuna che non tutti hanno. Ti dà l’opportunità di capire cosa ti fa davvero felice». In questo ha avuto un ruolo decisivo l’incontro con Alessandro Michele: «È una continua fonte di ispirazione per me. Basta vedere come lavora, come ragiona! Vive nel suo mondo, immaginario e fantastico. Se ne esce con un’idea, magari tu non credi che la cosa funzionerà, mentre invece lui in qualche modo la sente: lui lo sa già».

Cambio scena. Palazzo Brancaccio, due passi dalla Domus Aurea, affreschi, stucchi e celebrities. Zumi Rosow mette i dischi, poi un concerto dei Fleetwood Mac. La musica è alta, la gente si diverte. A un certo punto una ballad, Landslide. Harry Styles è sul palco e duetta con Stevie Nicks. Tutto si quieta. Lui ha un completo bianco, occhiali a goccia. E lì succede qualcosa di magico, senza tempo. Di cui conservare memoria, e un odore di polvere di stelle.