#Heating Film for New Energy Vehicles Marke

[cremeautodetailing]

The Ultimate Guide to Paint Protection Film: Preserve Your Car's Shine for Years to Come

Your car is a significant investment, and it deserves the best protection possible. One of the most effective ways to safeguard your vehicle's pristine appearance is by using paint protection film (PPF). We will delve into the world of PPF, exploring its benefits, application process, and how it can keep your car looking showroom new for years to come.

Understanding Paint Protection Film

Paint protection film, also known as clear bra or PPF, is a durable, transparent film that is applied to the exterior surfaces of your vehicle. It acts as a shield against various elements that can damage your car's paint, such as stone chips, scratches, bug splatters, bird droppings, and UV rays. PPF Orange County is designed to absorb and disperse the impact energy, minimizing the risk of paint damage.

The Benefits of Paint Protection Film

Protection against Physical Damage: The primary purpose of PPF is to provide a barrier between your car's paint and external hazards. It absorbs impacts, preventing unsightly chips and scratches that can mar your vehicle's appearance.

Self-Healing Properties: Many high-quality PPF products have self-healing properties. Minor scratches and swirl marks on the film can disappear with the application of heat, leaving the surface looking pristine once again.

UV Radiation Protection: Prolonged exposure to the sun's UV rays can cause your car's paint to fade and degrade over time. PPF acts as a shield, blocking harmful UV radiation and preserving your car's vibrant color.

Retains Resale Value: A well-maintained vehicle with a flawless exterior holds its value better in the resale market. PPF helps to maintain your car's showroom finish, making it an attractive proposition for potential buyers.

The Application Process

Surface Preparation: Before applying PPF, the car's surface needs to be thoroughly cleaned and decontaminated to ensure proper adhesion. This step involves removing any dirt, wax, or debris that could interfere with the installation process.

Precise Cutting: PPF is custom-cut to fit each specific vehicle make and model. Highly skilled professionals use computerized templates or hand-cut patterns to ensure a precise fit, covering vulnerable areas that are prone to damage.

Professional Installation: Proper installation is crucial to achieving optimal results. Trained installers apply the PPF using specialized tools and techniques, ensuring a smooth, bubble-free finish. The process may take a few hours, but the result is a virtually invisible layer of protection.

Maintenance and Longevity

PPF requires minimal maintenance to keep it looking its best. Regular washing with a mild automotive detergent and a soft cloth or sponge is typically sufficient. Avoid abrasive cleaning agents and brushes that could potentially damage the film.

The longevity of PPF depends on various factors, such as the quality of the film, climate conditions, and driving habits. Most high-quality PPF products come with warranties ranging from five to ten years, ensuring long-term protection. Investing in paint protection film Orange County is a wise decision for any car owner who wants to preserve their vehicle's appearance. With its exceptional ability to protect against physical damage, self-healing properties, UV radiation resistance, and retention of resale value, PPF is a reliable solution to keep your car looking new for years.

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[scholarshipinchinaforbangla-blog]

The Mandarin Language and China Is right here To live

To examine chinese, additionally referred to as preferred Mandarin, Putonghua and Mandarin is to move on a pretty exciting adventure. The dialect of preferred Mandarin is referred to as chinese language due to the fact it's miles the lingua franca of China. There are a myriad of other awesome etymological groupings inside the middle nation however not one of these is as pervasive as the usual Mandarin dialect. The cultural significance of the standard Mandarin dialect can consequently hardly be overstated. All this means that it's far fashionable Mandarin that holds the important thing to exploring China. skillability on this mode of communication consequently way that you will be in a position to speak to every other one 5th of mankind. until you already do no longer talk English, which I assume you do, as you're reading this, there may be no language so one can provide you the same new scope of opportunities.

i lately heard a awesome quote about operating in China. A young professional turned into giving his attractiveness speech at a scholarship rewarding rite in Stockholm, Sweden. scholarship in China for Bangladeshi student The scholarship was awarded to him so that he could work within the Swedish exchange Council workplace in China for a yr. He had gotten the stipend because of his capability to passionately speak the nature of Mandarin language research and China in standard. In his speech he stated that operating, living and breathing in Shanghai is like being in the big apple on the turn of the remaining century. there is an sizeable enthusiasm in China these days.

This isn't strange. during the last 20 years China's economy has nearly doubled four times. This cataclysmic pressure has left little or no of what existed before intact. The enormous energy in the back of China's roaring marketplace liberalization has lifted one thousand million people out poverty and has created a new excellent energy. China is in many methods the only real contender inside the race of global dominance with the usa of the us. We talk about the G2 these days. A concept with a view to acquire an growing momentum inside the destiny.

famous culture too is taking be aware. China's ascension into the arena's limelight simply started in 2008 with the Olympics. right here the world may want to see the consequences of all the exported satisfied meal toys. An industrialized monetary marvel of infrastructure had been created in Beijing. considering that then China's profile has been constantly raised in Hollywood and someplace else. In 2009 the movie 2011 got here out. It informed the tale of imminent doom for earth and mankind. the primary half of of the film is devoted to the signs and symptoms that the earth's core is heating up and approximately to explode. the second half is about all of the characters seeking to get to China because it's far the chinese which might be going to save us all. China has used its manufacturing prowess to create a batch of excessive tech arks as a way to continue to exist the second one deluge that even inundated the Himalayas. The only mention of Europe is a vehicle crash in Paris and the subsequent destruction of the continent while the sector explodes. it's far a clear signal that famous opinion is set to alternate, or already has modified, while Hollywood starts making films about it. Already in 2009 this factor become coming across in the media: China is here to stay.

however, in 2009, the total brunt pressure of the economic trauma had but to be reached. The actual public family members fulfillment of the so-referred to as Beijing consensus became no longer but visible. China would spend the following year crusing easily inside the wreckage of the arena financial system. This, greater than some other monument to chinese current achievements, marks the quit of american top notch dominance of geo political troubles.

[connerjwdl650]

When Professionals Run Into Problems With Leesburg Window Replacement, This Is What They Do

More About Door Replacement Leesburg

Consider these 4 elements that can influence a home window's efficiency - door replacement Leesburg.

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In the winter, Low-E glass reflects heat back right into the room, keeping it warmer. In the summertime, it reflects heat away from your residence, keeping it cooler - window replacement Leesburg. There are different sorts of Low-E glass, each created for the climate where you live. Lots of windows feature harmless, inert gas between the panes of glass, which offers an extra layer of insulation (window replacement Leesburg).

Along with Low-E coating, there's solar home window film to include even more color to your home windows (window replacement Leesburg). It works similarly as tint on a vehicle window and also can be found in a range of colors. Talk with a window specialist to figure out if it's a great alternative for your residence as well as area - door replacement Leesburg.

In cooler environments, windows that allow more energy from the sun might be best. For hot, warm environments, you wish to block out the sun's rays and also warmth as long as possible (door replacement Leesburg). And also if you reside in a pleasant climate with hot summers and also cold winters, you require windows that balance cooling and heating.

The Basic Principles Of Door Replacement Leesburg

The power qualification can put on all 50 states or just specific areas. It might additionally inform you which power performance ratings to seek in your environment. door replacement Leesburg. POWER STAR also assesses their licensed Leesburg Window Replacement items and also hands out honors every year for the very best energy-efficient products on the market. window replacement Leesburg. In 2020, numerous Pella Way of life Collection home windows received this honor, being marked as one of the A lot of Reliable power STAR certified products.

After mounting energy-efficient home windows, house owners can recover as long as 30 percent of their typical regular monthly energy expense expenses moving on. It is well worth the investment. door replacement Leesburg.", VP of Manufacturing at Champ Windows This means that if a property owner that currently invests concerning $200 on regular monthly energy expenses mounts Power Celebrity windows, they can thereafter conserve approximately $700 or more each year after setting up the new windows (window replacement Leesburg).

Whether reliable windows are worth it really boils down to the kind of windows you are replacing. window replacement Leesburg. If you have solitary pane home windows with warped timber structures, for circumstances, you are probably mosting likely to discover a considerable difference in your utility expenses. Nonetheless, the majority of residences are probably not in this scenario - door replacement Leesburg.

Numerous residences already have double pane windows set up, and also the energy savings for replacing routine dual pane home windows with ENERGY STAR rated products is far more modest. The Department of Energy approximates that a window installment as the one discussed above will certainly conserve you around, so it may take you much longer to make back the expense of your first financial investment in new windows. window replacement Leesburg.

Energy Star home windows for north environments are made to allow in infrared light that triggers warm generation, so they catch cozy air inside your home. These windows are double or three-way paned, as well as their reduced U-factor verifies their protecting capabilities. Power Celebrity home windows for southern environments are made to maintain warm out of the home.

The 5-Minute Rule for Door Replacement Leesburg

These multi-layer constructions produce air pockets in between the layers of glass, which are sealed closed to stop any air from going into or running away. Ultimately, they are full of different gases to boost their performance. Installing an energy-efficient home window is required for conserving power, but it will certainly not do you much great if the home window frame is not reliable as well.

These layers are developed to regulate the method the heat from sunshine walk around. An exterior low-e coating can ban the ultraviolet and the infrared light, in other words, the heat from entering your residence while still enabling the sunlight to travel through. window replacement Leesburg. In north climates when warm gain is preferred, a low-e layer is typically utilized in the opposite.

This produces an effective greenhouse impact that maintains a house added warm throughout the coldest months of the year. Energy-efficient windows will certainly typically have gas fills up in between window panes which help insulate your brand-new house windows much better. window replacement Leesburg. There are argon, krypton, as well as various other gases that can be filled up inside, all of which are non-toxic, odorless, as well as anemic - window replacement Leesburg.

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As well as lastly, ensure that the installer takes care of the type of windows that you desire on your home. Some manufacturers will include setup, and also all installers ought to supply some sort of warranty on their job. A local residence window installer in your area will certainly have the ability to assist you intend your window installment in relationship with your spending plan for power efficient windows (door replacement Leesburg).

[sophiasartlabblog]

class notes

Haegue Yang

Sculptural - Installation works

Look like their influenced by household items

Lots of red light - colour also important

Asian woman - Korean name.

She is interested in movement - multidimensional movement - physical, emotional, social and political, mental, abstract - movement in the work - Sol le Witt vehicle (moved by viewer) - rotational movement (movement that doesn’t go anywhere) - movement as energy - references to movement in wallpaper images - images encircle the gallery - the space spins around - spacecraft - astronomy - movement as/in time - future/futurism - looking back at predictions for the future.

Pop music - an 80s Korean pop song -

Politics of Korea’s identity as a nation - let alone two separate nations as we (the ‘west’) treat it/them - militarised zone in the border between north and south.

Most digitally advanced nation (Samsung) - in the south - fastest internet in the world.

Naive imaginings of the future - exploring what we thought the future might look like - not dystopian -

Why blinds? - looking through the blinds - Sol Le Witt modular art (seriality); grids and incomplete cubes - combining Cycles/Bodies/Series of works to make a new work.

Citing USA art - cultural imperialism?

Phenomenological (?!) : what the %$# is that

She changes the gallery space with what is mundane as extraordinary

Lots of types of forms of expression - from photography to drum sets

Audience engagement

16mm film - less than movie standard but bigger than home made.

Sense of mystery - of how and what you perceives - fantasy in the everyday perhaps

Very geometric with light and shadow.

Theatre lights - performance - produce heat - heat lamps and fans - ambient noise and experience of heat - all phenomena of a particular space

Gallery acts as a space of exception - can we utilise this in non-gallery space?

What is celebrated and how?

Chilli and garlic!

Mundane-ness - the overlooked - everyday - quotidian

Celebrating our experience of space(s) and time(s) as a journey

Motion - transitory - not being stationary - not being ‘Stuck’ - celebrating the future (the possibility of/for change) - rotation ~ celebrating inbetween-ness - liminal condition (spaces/times)

Sensory experience - mindfulness within the everyday - tension with monumental minimalism (see Mark Rothko)

Celebrating pop culture

[chelseaartlab]

Rāhina (10.1) Mark Bradford

USA - LA

Big textured colourful artworks

They look like they’re breaking down and peeling.

Colours are bright

“Painting”

Exhibited at the Venice Biennale

Big scale

His process: taking the social fabric of life into the studio - the stories of his environment - pushes it back out into the world (for both the ‘art world’ and the people of his community)

Intersectionality - black, gay, working class, matriarchal commnunity (that kept him safe), black politic

“complicated, messy and slow”

Described his work as about the body in crisis - AIDS epidemic (1980s)

Plays between painting and installation

Scale of work talks to context - “bigger than yourself”

Monumental/anti-monumental

Ref. Malcolm-X

Works that re-vealed the fabric of the gallery - mining of the space - all the previous works painted onto the wall - exposing what is underneath.

Performs metaphors - eg. peeling and uncovering.

“No good ideas come in by the front door”

Works according to necessity - made works with what he had - this ends up revealing his environment.

“Gave himself permission” - to have his own voice and to be uncompromising.

‘Art’ versus everyday creativity … done in the evening after work… or in non-Art jobs like hair styling.

Billboards - the large format print - used ropes to create multiple horizons - sometimes subtractive also additive.- that work reminds me of monets waterlillies the one where they are on the curved walls and surround the views from all angels

Beautiful works

Ugly works too.

References to Modernism (abstract expressionism perhaps?)

using posters and billboards to illustrate the pollical and social landscape- what is advertised is what society what society wants at the time.

What is he celebrating?

Himself

Minority culture/society

Giving voice and agency to marginal groups

Can’t represent whole groups of people - but he could express who he was and his understanding of those groups.

Expressiveness

His freedom - recognising those that helped change society

He celebrates the present and the possibility of the future - America is not what it was, and it won’t be that again.

Haegue Yang

Sculptural - Installation works

Look like their influenced by household items

Lots of red light - colour also important

Asian woman - Korean name.

She is interested in movement - multidimensional movement - physical, emotional, social and political, mental, abstract - movement in the work - Sol le Witt vehicle (moved by viewer) - rotational movement (movement that doesn’t go anywhere) - movement as energy - references to movement in wallpaper images - images encircle the gallery - the space spins around - spacecraft - astronomy - movement as/in time - future/futurism - looking back at predictions for the future.

Pop music - an 80s Korean pop song -

Politics of Korea’s identity as a nation - let alone two separate nations as we (the ‘west’) treat it/them - militarised zone in the border between north and south.

Most digitally advanced nation (Samsung) - in the south - fastest internet in the world.

Naïve imaginings of the future - exploring what we thought the future might look like - not dystopian -

Why blinds? - looking through the blinds - Sol Le Witt modular art (seriality); grids and incomplete cubes - combining Cycles/Bodies/Series of works to make a new work.

Citing USA art - cultural imperialism?

Phenomenological (?!) : what the %$# is that

She changes the gallery space with what is mundane as extraordinary

Lots of types of forms of expression - from photography to drum sets

predicting the future-reality of the future as the present- reflecting is a rotation

Audience engagement

16mm film - less than movie standard but bigger than home made.

Sense of mystery - of how and what you perceives - fantasy in the everyday perhaps

Very geometric with light and shadow.

Theatre lights - performance - produce heat - heat lamps and fans - ambient noise and experience of heat - all phenomena of a particular space

Gallery acts as a space of exception - can we utilise this in non-gallery space?

the works are very textural

all of the senses are engaged in the work.

switching the focus from what is behind the blinds to the blinds themselves- paying attention to the things we "aren't meant to"

will we think these things are mundane in the future? will they be interesting when people from the future look back at how we live?

we predicted flying cars but that hasn't happened

we we see the future as exiting or scary- today I think we see it as been scary, people second guess having children's because of the climate crisis- it seemed like in the 60's we where exited for the future.

What is celebrated and how?

Chilli and garlic!

Mundane-ness - the overlooked - everyday - quotidian

Celebrating our experience of space(s) and time(s) as a journey

Motion - transitory - not being stationary - not being ‘Stuck’ - celebrating the future (the possibility of/for change) - rotation ~ celebrating inbetween-ness - liminal condition (spaces/times)

Sensory experience - mindfulness within the everyday - tension with monumental minimalism (see Mark Rothko)

Celebrating pop culture

Independent this week:

Finish watching Haegue Yang video

Copy and paste notes into your blog, add comments/links/images, also notes re. Hākari

Make two art pieces based on Mark Bradford & Haegue Yang

Catch up on independent

Prepare your work for presenting

Next class(s):

Thursday

Group 1 - group assessment evaluation and planning. (3 groups of 6)

Group 2 - art galleries visit - complete the form - of your own choosing - some galleries listed here or here

Monday

Group 2 - group assessment evaluation and planning. (3 groups of 6)

Group 1 - art galleries visit - complete the form - of your own choosing - some galleries listed here or here

What you have to do for group assessment evaluation and planning

How are you going to share ALL the works you’ve made?

Select two that you like most OR are most intrigued/drawn to working on further

Aim is to produce a plan for going forward

Independent: write this plan up.

[nicolasmatamoros6675]

Automotive Wrap Films Market Projected to Witness a Double-Digit CAGR During 2019-2027

Demand for automotive wraps is increasing in order to enhance esthetic appearance of the vehicle, achieve dynamic colors, and provide a wide variety of custom effects to vehicles. Furthermore, automotive wraps play an important role in the protection of the vehicle paint. Wraps enhance the esthetic appearance of the vehicle, which adds to its resale value. Moreover, wraps update the appearance of the vehicle and protects it against scratches and abrasion. Several companies use different types of wrap films for advertising purposes as well.

Adoption of modern designs and increased trend of personalizing the vehicle is likely to impact substantially positive on the automotive wrap films market. Increase in usage of wrap films for advertisement purposes is likely to positively impact the automotive wrap films market. Furthermore, usage of automotive wrap film for product advertisement, and marketing campaigns is increasing and hence, the demand for the automotive wrap is likely to increase during the forecast period. Additionally, increase in car racing events and integration of electric vehicles are anticipated to fuel the automotive wrap films market during the forecast period.

Request A Sample Copy Of The Report https://www.transparencymarketresearch.com/sample/sample.php?flag=S&rep_id=53646

The global automotive wrap films market can be segmented based on application, material, vehicle type, sales channel, and region. Based on application, the automotive wrap films market can be classified into paint protection, window tint, and others. Using wrap films on windows rejects solar energy by up to 60%, which prevents excessive heat generation and maintains the internal temperature of the vehicle. Furthermore, during accidents wrap films hold fragments of glass and reduce potential injury during the accidents. They increase privacy also reduces glare, which ensures a safer and more comfortable ride. Automotive wrap films are utilized for paint protection. Wrap films offer resistance to yellowing, and they are tough, durable, and maintenance-free; therefore, the demand for automotive wrap film is likely to increase during the forecast period.

Based on vehicle type, the automotive wrap films market can be divided into passenger vehicle, and commercial vehicle. The commercial vehicle segment is expected to expand at a rapid pace. Light commercial vehicles and buses are mostly preferred by advertising companies for product promotion or advertising purposes. The commercial vehicle segment is anticipated to expand rapidly during the forecast period owing to their considerable surface area, usage for long-distance travel, and ability to reach a wider audience.

The automotive wrap films market can be segregated into material. Several high and low quality vinyl manufacturers offer different types of vinyl, ranging from high-quality, high-cost cast vinyl to lower performance, inexpensive calendared vinyl.

In terms of sales channel, the automotive wrap films market can be categorized into aftermarket and OEM. Demand for custom solutions, and availability of numerous wrap film manufacturers with reliable service are expected to propel the aftermarket segment during the forecast period.

In terms of region, the automotive wrap films market can be classified into North America, Latin America, Europe, Asia Pacific, and Middle East & Africa. Asia Pacific is expected to be a highly attractive automotive wrap films market during the forecast period owing to the demand for vehicle customization, increase in demand for small cars, and presence of major automotive hubs in the region. Countries such as China, India, and South Korea are likely to drive the automotive wrap films market in the region during the forecast period.

Key players operating in the automotive wrap films market are 3M Company, Arlon Graphics, AVERY DENNISON CORPORATION, Eastman Chemical Company, Kay Premium Marking Films Ltd, and Hexis S.A.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Request For Covid19 Impact Analysis https://www.transparencymarketresearch.com/sample/sample.php?flag=covid19&rep_id=53646

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

Customer Experience Maps

Insights and Tools based on data-driven research

Actionable Results to meet all the business priorities

Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

North America

Asia Pacific

Europe

Latin America

The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

You May Also Like PRNewswire on https://www.prnewswire.com/news-releases/sake-brewery-industry-to-play-a-positive-role-in-cubitainers-market-growth-from-2020-to-2028-transparency-market-research-301104740.html

You May Also Like PRNewswire on https://www.prnewswire.com/news-releases/penetration-of-advanced-technologies-to-bring-a-paradigm-shift-in-growth-of-warranty-management-system-market-north-america-to-add-numerous-feathers-of-growth-opines-tmr-301110185.html

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

[chicagoindiecritics]

New from Every Movie Has a Lesson by Don Shanahan: REWIND REVIEW: Star Wars: The Rise of Skywalker

(Image: hollywoodreporter.com)

For an occasional new segment, Every Movie Has a Lesson will cover upcoming home media releases combining an “overdue” or “rewind” film review, complete with life lessons, and an unboxed look at special features.

STAR WARS: THE RISE OF SKYWALKER

Big as a billboard in some places and as small as a mobile ad in others, the marketing imagery of Star Wars: The Rise of Skywalker touts the tagline “The Saga Will End.” There’s something to be said for finality, especially with a 42-year-old franchise as venerated and cherished as this one. The virtues of remembrance, culmination, gratification, and other such lofty notions loom so much larger when an entity is billed to be the last of something important. The movie in disc form hits store shelves everywhere today.

LESSON #1: THE DEFINITION OF “FINALITY” — Diving deeper beyond the basic “something that is final” meaning, the dictionary of this galaxy describes “finality” as “conclusiveness,” “decisiveness,” or “an ultimate act, utterance, or belief.” J.J. Abrams’ massive space opera follows his own The Force Awakens and Rian Johnson’s The Last Jedi to aim so very badly for those traits. In many peaks of scope and emotion, his movie achieves such finality. In others, overindulgence and disarray put question marks on the value or vindication of all this promised fulfillment.

Going back to the tagline, the key word out of that poster’s sentence becomes “will.” As grand of a finale as The Rise of Skywalker builds itself to be, the likelihood of its stewarding studio turning off this cash cow is zip, zilch, and zero. This saga had an ending already in 1983 and another in 2005. Those had legitimate finality. Time will tell if this one, and its willy-nilly trajectories, will resonate strong enough or long enough to be of honored and revered significance.

ANTICIPATORY SET AND PRIOR KNOWLEDGE:

.Announcing his presence to the galaxy (and to us immediately in the yellow title scroll), a resurrected Emperor Palpatine (Ian McDiarmid) has elevated the First Order into the Final Order with his Sith influence and the manufactured might of a colossal new fleet of Star Destroyers. His orders to his acolyte, Supreme Leader Kylo Ren (Adam Driver), are simply to “kill the girl.” That embattled female target remains Rey (Daisy Ridley), who has spent the undetermined amount of time since the Battle of Crait on the sidelines away from Resistance efforts to continue her Jedi training under the tutelage of General Leia Organa (the late Carrie Fisher).

LESSON #2: CONFRONTING FEARS— As she continues to grow in immeasurable power and skill, Rey endures visions abound of possible future fates that hinge on an eventual rubber match with the former Ben Solo. Matching a quintessential Star Wars motif, Rey has become the next emerging hero obligated to stare down the opposition with a will strengthened by summoned bravery. With “never be afraid of who you are” encouragement, Rey’s fears are hefty emotional obstacles made thoroughly compelling by Daisy Ridley’s lead performance, her best in the series. She may not be given the best scripted material (more on that later), but the actress squeezes every drop of rooting vulnerability out of this crucial plight.

Meanwhile, Rey’s supportive comrades and Resistance operatives, including Poe (Oscar Isaac), Finn (John Boyega), and Chewbacca (Joonas Suotamo), help her stay a step ahead of Kylo Ren and his masked squad of weaponized knights. Flanked by their handy droids, the tight crew zealously join Rey’s pursuit of items and information deemed vital for the fledgling revolutionaries being able to bring the fight to Palpatine instead of awaiting overwhelming decimation. The invisible ticking clock urgency to blow enemies away and prevent “all for nothing” disappointment sets the plot off on numerous (as in too many) busy-bodied and lightspeed races and chases with weakly-presented MacGuffins in the crosshairs.

LESSON #3: THE VALUE OF PHYSICAL AND SPIRITUAL SUPPORT— Long has Star Wars been about populating a heightened unity in support of influential individuals. Call it amassing an army or the intimate recruitment of trusted friends. For Rey, her verbalized chant is the powerful wish of “be with me.” It is answered with “we have each other.” Whomever stands behind the lead antagonist or comes to the aid of the lead protagonist does so with fervent dedication and multiplying motivation. True to this now ancient battle of dark versus light, not all assistance entering the fray comes in corporeal form.

MY TAKE:

J.J. Abrams has always been more than capable at delivering sheer adventure for the silver screen. His urge for kinetic energy is answered by the polished production teams. Borrowed from good buddy Steven Spielberg, two-time Oscar-winning production designer Rick Carter teamed with VFX concept artist Kevin Jenkins to create otherworldly arenas of flash and flair. J.J.’s trusty cinematographer Dan Mindel (five previous collaborations between them) captured the accelerated action set to every possible hymn, horn, and hurrah from retiring composer legend John Williams. Merging four decades of cues and themes with impeccable placement and push, Williams earned that 52nd career Oscar nomination. Flying through this fantastical world will always remain a rousing treat. The wonderment and magic is there.

That said, no amount of razzle-dazzle filling eyes and ears can cover up the glaring examples of questionable creativity and incomplete development enacted by Abrams and lead screenwriter Chris Terrio. Even in a third film meant to wrap up storylines, The Rise of Skywalker compels itself to introduce even more tangents and swerves. It has characters that answer questions with more questions and moments ringing with vague parables rather than stamping cemented mythology. The arcs for Ridley and Driver fare the best, but the periphery is scattered with superfluous glaze. The isolation elements of The Last Jedi slowed matters down to create tangible suspense. This overpacked trilogy capper favors sprinting set pieces instead. Moving at a rush does not automatically or always create one in return, magic be damned.

To explain more crosses into spoiler territory, but there are downright mistakes here that expose the distance between forming merely a sense of finality, albeit a forcibly telegraphed one, and garnering a true, earned, and fitting consummation. Gauge all of this ambition straight toward the many synonyms of “finality.” Measure this film for “decisiveness,” “totality,” “resolution,” and even “integrity.” You may find its force more thin than thick.

3 STARS

EXTRA CREDIT: 

(Image courtesy of Disney)

For the first time in quite a while (re: see every Marvel disc release in ten years), Disney has finally put out a stellar disc release worthy of full purchase ahead of merely a digital download of the feature itself. All it took was a legitimate and immersive behind-the-scenes documentary that actually showed the full filmmaking process. Little seven to fifteen minute featurettes can’t do that, no matter how many of them you pretend to pack on a second disc, not when half of them feel like sales pitches instead of documentation. 

The Rancor-sized beast feature in question is the feature-length The Skywalker Legacy documentary.  Running a rich 126 minutes, the documentary follows the film’s production process from pillar to post. The access and observational intimacy into the process is phenomenal. Best all, they merge little flashbacks to the making-of footage of the original trilogy, making that “legacy” in the title the perfect term.

Those callbacks are some of the best moments to savor in the documentary because they each pile on a full circle of reflection and completion. For example, to see and hear Anthony Daniels compare walking onto the Tunisian heat with uncertainty in 1976 to stepping off the set in the same costume for the last time over 40 years later as a legend is beyond a treat. It’s a moment of pure satisfaction. Moments and threads like that are echoed and repeated for Mark Hamill, Harrison Ford, and the memory of Carrie Fisher, especially how this production had to remember here while finding a way to go on without her.

Probably the best legacy moment captured in The Skywalker Legacy is when director J.J. Abrams brought composer John Williams on the set to film a first-time cameo. After Williams finishes shooting his bit, J.J. has the octogenarian look around the “junk” around his character’s workshop table. Each tarnished prop in view was purposely constructed to represent all 51 of Williams’ Oscar-nominated scores. That’s an incredible display of easter eggs that will drop your jaw and just a taste of the complete devotion and keen respect J.J. Abrams operates with the entire shoot.

The figure to watch (and being watched) the most is Abrams. His insistence, no matter the time, resources, and expense, to shoot with as many physical layers of creation and authenticity as possible is extremely commendable. From black bean quicksand and an alien festival to the wild energy of scene-stealing stunt coordindator Eunice Huthart, the massive volume of sets, costumes, vehicle rigs, and puppetry is off the charts.  The armies of people who train and put their heart, soul, and sweat into work that may only be seen mere seconds or minutes on-screen is dizzying. All the while, his skillful focus and constant smile make the pressures and expectations and returns look invisible.

Outside of the feature-length centerpiece, there are few more samples of blockbuster dessert. They come in the form of five smaller featurettes.  Even these still beat the Disney/Marvel entries of talking schills and put their focus on the stories behind the movie. 

One of the best of them is “Aliens on the Desert.” It’s a quick six minutes, but it outlines all of the set-up work in Jordan, where the visiting humans are the foreigners to the rugged vistas, that happens even before the circus-level main unit arrives. The scale of teamwork and practicality from the gear-loaded teams is something not normally shown for behind-the-scenes material that more often loves their headliners. The 14-minute “Pasaana Pursuit” feature is similar in its background focus.

If artistry gets you awestruck, you will enjoy the “Cast of Creatures” featurette. Like their shining moments in The Skywalker Legacy, the merger of makeup, engineering design, and puppetry have long made the fictional living things in Star Wars more tangible than any CGI power. This short is a tribute to the folks underneath the heavy gyros, foam, and rubber shells. The new droid D-O also gets a quick five-minute-and-change video on its character genesis of the more mechanical nature.

The final featurette is “Warwick & Son” and it’s the smile-inducing parting glance to the special features and nine-film saga. This snippet chronicles actor Warwick Davis returning to the Ewok role of Wicket and the chance to bring his aspiring actor son Harrison in to play his Ewok kin. Like the legacy circles earlier, to hear and see Warwick’s journey and sage maturity being celebrated is delightful. This caps a truly fantastic disc of special features.

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[srikanthwrites-blog]

Mark Edwards Power Efficiency Guide Review

Power Efficiency Guide is surely an online program that creates building a power source possible for everyone. Start with the windows and apply an energy efficient insulation film You'll increase the window's ability to seal in condition air on those days when the weather will not permit passive ventilation. It's a simple and inexpensive project but it can make a measurable difference in window efficiency.

If you're renovating your bathroom, make sure to purchase energy efficient to help reduce water usage throughout the home. There are many different styles of shower head to choose from which are designed to aerate the water more thereby reducing water usage without a negative impact on your shower experience. A water efficient shower head could save a four person household (e.g. a family of four or even a shared student flat) around £70 a year on gas for water heating, as well as a further £120 a year on water bills if using a water meter. You should also look for low-flush toilets - saving at least one litre of water per use.

The Power potency Guide starts off by providing you with plenty of data concerning energy. Why? as a result of data is power. Again, pardon the pun. you'll be able to Power efficiency guide pricing skip this if you really don't wish to find out concerning the varied forms of energy sources and the way they work, however it's pretty attention-grabbing stuff.

You can also take assurance in knowing that the device was designed by an engineer relative of Mark's. His uncle was a pioneer in the world of electric cars. With this kind of knowledge, you know it can't be some gimmick or trick. If you look online at another review site, you can even see an electricity bill in which the price was very low, and very affordable.

Another option is to designate a single employee as the company's energy efficiency officer. Empower this person to monitor energy costs and suggest solutions. One important effort this person could spearhead right away is investigating tax incentives for energy efficiency efforts. The Business Energy Investment Tax Credit is a federal tax break available for any U.S. business that qualifies. Many states, counties and cities offer their own programs. Your utility company may offer incentives as well.

You're in the right place to find a range of ideas that will improve your home's energy efficiency. From simple tips like not leaving appliances on standby, to advice on choosing more energy-efficient appliances and guidance on how to get free home insulation.

Now, messing around with an energy source or building your own may seem quite intimidating and complicated but it truly isn't. The guide has broken down the steps needed to build this easy energy source so that everyone can take advantage of it. You actually don't need any type of building experience. You just have to place the right materials in the right position and - voila - you have power.

Boosting energy efficiency in buildings, vehicles, and appliances and equipment is an inexpensive, low-impact way to reduce climate pollution on a grand scale. One extremely effective way to cut carbon dioxide (CO2) emissions is through a more efficient home. Widespread use of efficient appliances, electronics, equipment and lighting, along with better insulation and other weatherization, could cut 550 million metric tons of carbon pollution a year by 2050—equal to the electric power emissions produced by Texas, New York, Florida, Illinois, Virginia, and California in 2016.

[mercurious-minds-blog]

New and Exciting Solar Technologies for 2019

Solar Power is by far the most popular and most efficient renewable energy source out. Technological advances are constantly being made in hopes to save the Earth from the ever foreboding threat of global warming. Here is a list and description of the latest in solar powered technology.

Transform Ugly Solar Panels with Solar Skins

A high percentage of homeowner associations consider solar panels to be an unsightly home addition and thus have become a major barrier for the solar industry. Sistine Solar, a design firm based in Boston, Massachusetts, has developed an efficient “solar skin” product that can match virtually any roof top appearance, making existing solar panels more aesthetically beautiful. The skins are made from a thin film, coated with extremely durable graphics and integrated onto high efficiency solar panels. The technology uses selective light filtration to simultaneously display an image and transmit sunlight to the underlying cells with a minimal energy loss efficiency.

Light Up the Night with Solar Powered Roads

https://youtu.be/SNMFKKyFU60 2018 paved the way for many tests of an exciting new technology - solar powered roads. A few countries, including the U.S., China, Japan, France, and the Netherlands, have begun exploring different methods to safely and efficiently implement solar roads on a large scale. Most of them commonly feature technologies that will light up roadways and have thermal heating capacities to melt snow and ice during winter weather, but there’s a possibility that solar roads could even charge electric vehicles. The company Solar Roadways is the US-based frontrunner in the solar road race and is crowdsourcing funds to help move toward production. Solar Roads are Nothing but Beneficial Solar roads were designed so the glass panels could be installed on a variety of surfaces such as roads, parking lots, and playgrounds. These panels would not only pay for themselves, but would benefit both businesses and homeowners as the energy they generate could be used to power buildings. If installed nationwide, with over 30,000 sq miles of usable surfaces, solar powered roads would produce more energy than the entire country uses.  Although glass, the tempered panels, made from recycled materials, offer a superior surface to traditional road making materials. The panels are around 1.5 centimeters thick and can withstand 124 ton trucks driving over them. And even though they're glass, the surface isn't slippery and will never get potholes. The panels are also embedded with LED lights so they’ll be able to show road markings and send up-to-date traffic messages. The panels are wired so that faults can be detected by surrounding panels and be easily repaired. The power cables would be stored in trenches called “Cable Corridors” alongside the roads which would allow easy access by utility workers. Moreover, these corridors could be used to store fiber optic cables for high-speed internet. There’s immense potential in this technology that would lead to a massive decrease in reliance on petroleum and fossil fuels, and would cut CO2 emissions by a considerable amount. In the U.S., tests have already been underway along Route 66 for a few years now.

Solar Cell Fabrics lets You Charge Your Phone while you Exercise

Coated in a conductive polymer material, this half-inch square of fabric contains an array of six rectangular solar cells. (Photo by Jeff Miller/UW-Madison) Since their inception, solar panels have largely been made from glass or plastic, both being materials that can be hard, brittle, and easily breakable. Since as early as 2001, scientists have tried to incorporate solar technologies into textiles but have only been successful with textiles such as stadium covers and carports. Recently, researchers Trisha Andrew and Marianne Fairbanks have figured out how to incorporate solar tech in ANY type of fabric. How Solar Cell Fabrics Work The latest solar textile technology combines two different lightweight and low-cost polymer fibers. The first polymer is coated with several chemical elements and compounds including zinc oxide, a photovoltaic material, which is then woven together with copper wire. This basically embeds the fiber with tiny solar cells. The second fiber is made of copper-coated polytetrafluoroethylene strips woven with more copper wire. These materials can generate mechanical energy or electricity from friction. As for battery storage, polyester yarn coated with nickel and carbon, and combined with polyurethane provides a flexible battery that keeps working even when repeatedly bent and folded. While solar cell fabrics are still in the testing phase, researchers have successfully shown that the materials can produce power when integrating them into many different fabrics. Some exciting applications include self-warming gloves, solar charging curtains, and numerous field applications for backpacking, hunting, medical, or military purposes. Pretty soon your shirt could be powering your MP3 player while you jog.

Solar Water Purifiers give Clean Water to Everyone

Researchers at Stanford University have developed a new device that can purify water when exposed to sunlight. It isn’t the first of it’s kind, but major strides have been made to increase efficiency. The new design is roughly half the size of a postage stamp, can utilize visible light frequencies, and only requires a few minutes to work it’s magic. Previous designs required hours of sun exposure and could only harness ultra-violet rays. As it improves, this tech would be great for backpackers, self-sustaining swimming pools purified without the use of chlorine, and places around the world where clean water isn’t readily available. The experimental water purifier is a derived from the process for using solar energy to split water into hydrogen and oxygen, aka evaporation. But instead of splitting the two atoms, the new process oxidizes water to produce hydrogen peroxide, or H2O2. Even just a small amount will purify water as hydrogen peroxide disinfects water at a level of tens of parts per million, or about two tablespoons per 25 gallons. Some changes in materials still need to be made to make the blend safe to drink. But the research team believes that one day soon, a person could pull out their lightweight solar purifier, pour in some H₂O, and produce enough hydrogen peroxide through the sun-activated process to turn any questionable water source into a drinkable oasis. Read the full article

[mattsammonsez]

Brass Tacts: It’s Not Getting Knocked Down, It’s How You Get Back Up That Matters

Oh man...

A few weeks ago I wrote in Brass Tacts on how we’re witnessing a live lesson in marketing with the Popeyes vs. Chick-fil-a (and other restaurants) battle with the southern-style chicken sandwich. Popeyes won’t sell as many chicken sandwiches as Chick-fil-a, but now they control the conversation through smart social media usage and limited advertising. Now we’re witnessing another live marketing lesson at the other end of the spectrum: how NOT to do an ad campaign, and most importantly how NOT to respond to the fallout from a faulty ad campaign. Of course, I’m talking about the now-infamous Peloton commercial than has been skewered and lampooned since being released in late November.

Like a gift-wrapped Peloton, there is sooooo much to unwrap here. And ironically, the one person who will come out of this better is “Peloton woman”, and it’s not because she pedaled her way to happiness on an overpriced exercise bike. And as always, content creators and broadcasters have something to learn from all of this.

Where to begin? Well let’s start with my general thought of Peloton and similar “personal trainer” systems-- it’s a bunch of hooey. At more than $2,200 for the bike and a $39 monthly membership, if you want a Peloton it will cost you about $2,700 for a year’s usage. Depending on the state you live in and how much you pay in taxes, that amounts to about one full paycheck of net income if you make $100,000 annually. Suffice to say, roughly 80% of the population in the United States can’t afford one of these things, so in my opinion any commercial for this belongs in the “Lexus December to Remember” fantasy department. Yes, you too can have a pricey exercise bike featuring someone in a studio yelling at you to pedal harder if you haven’t emptied your bank account on the Lexus with leather seats (or the two GMC trucks you and your spouse gifted to yourselves, or the Buick SUV you treated yourself to). Most people in their right mind aren’t putting a big bow on a $60,000 vehicle in front of their fortress-size home for Christmas like they do on the TV.

I am also a big believer that if you do want to lose weight, or stay fit and trim, or enjoy the energy and confidence boost that exercising can provide you, I suggest from my own experience that you eat less crap and get up and move around more. I lost 40 pounds over the last 10 or 12 years by not eating fast food and limiting fried foods, virtually eliminating my soda intake as well as drastically cutting back on how much beer I drank, and by pushing myself to exercise for 60 minutes 3 times a week. Want a bike? They sell them at Goodwill for $40. There, I just got you a bike for the cost of one month of a Peloton membership, and you don’t have your “personal trainer” Vinny screaming from a sound stage to sweat a little more for him.

Ok, so personal thoughts on Peloton and exercise aside, let’s move on to what’s happening at Peloton right about now. The company is having trouble (surprise!) convincing people not in a six-figure household to buy one of these things, and a weaker-than-expected IPO on NASDAQ in September isn’t helping issues. So the holiday sales time, a key time for anyone in the physical fitness/personal wellness industries, was a must-hit for Peloton. As you know, they released the infamous ad on November 21st, right before you feel guilty about the 8 or 9 pounds of food you’re going to eat at Thanksgiving. At first the ad seems like the usual sappy/fantasy commercial-- much like the husband surprising his wife with a luxury car, here’s the husband surprising his wife with this expensive exercise bike. And like every other Peloton (or similar item) commercial, she pedals away in the spare room of her really large house and ends up in a good mood at the end of the commercial.

But over time came the now well-known backlash. Why is this already attractive and thin woman forcing herself on to the exercise bike? Why is her husband buying this for her, she clearly doesn’t need this? And the cringe-worthy finish: after a year of documenting her Peloton use, she shows off the compilation to her husband who grins and projects this aura of “well I kept her thin and hot for another year!” While the supposed message was empowering women to do great achievements (albeit on an expensive exercise bike), the various messages received by viewers was “fat is bad”, “exercise ‘til you drop”, and “stay sexy ladies or he’ll kick you and that royal lifestyle to the curb”. The reaction to the whole fiasco BY ALL parties is more fascinating to me.

“Now YOU get on that bike you smug little...”

Peloton got clobbered on Wall Street, losing upwards of $1.6 billion of its valuation after the ad became viral (although shares have recovered somewhat). Rather than admit that they were off the mark with the ad, Peloton is shifting the blame to the viewers, shocked that so many people “misinterpreted” what they were trying to sell (Hot tip: NEVER blame the audience for not getting your message. More on that later). Peloton’s CEO, John Foley, is suggesting this is old news (Hot tip: It’s not). And Peloton’s marketing partner, Mekanism, is very quiet on the whole thing, which is normally not a good sign. But these are all people behind the scenes. What about the people playing the roles of the misguided husband and wife?

This is the Brass Tacts lesson-- how you respond to being pulled into something you didn’t plan on being the center of attention on. And I’ll pull my own experience to the middle, as I was featured in a national ad campaign for H&R Block in the winter of 2013. Thankfully there was no controversy with that campaign, but even though I was used to broadcasting to thousands of people during my “day job” as the game day host of the Tampa Bay Lightning radio broadcasts, having my face pop up on TV screens and web ads across the nation for a solid two months was odd. And while the feedback from friends and strangers who saw the ad was all positive, it was still an adjustment for me to deal with the sudden notoriety I had. But after a few days I took it all in stride, and I still think back to that time 9 years ago when I was selected, filmed, and had a spot starring me delivered to the masses. It was a fun experience, but admittedly a little overwhelming. So if someone who is a professional broadcaster can be shaken a bit by a positive commercial experience, let’s see how our Peloton actors are doing.

Sean Hunter, a.k.a. “Peloton Husband”, was the first to speak out. Naturally, the guy who appeared in about 5 seconds of the ad, is playing the role of the victim. In TV and print interviews shortly after the public backlash, Hunter was stunned by the negative feedback that implemented him as a demanding and care-less husband. He was worried that this ad would stunt his day job as an elementary school teacher as well as his burgeoning acting career. But apparently he was so worried about this turn of events, he continued to give interviews and even changed his Instagram account name to “pelotonhusband”. I sure hope he survives to see his imminent stint on Dancing With the Stars.

But what about “Peloton Woman”? Her name is Monica Ruiz, and after laying low she released a statement through her agency on Saturday, also noting she was surprised by the backlash from the ad. But rather than play the victim, which in many ways she is if you see her character as an attractive young mother who has to pedal to nowhere and fast to keep her hot looks to keep her jackass husband happy, Ruiz ends up being the victor in this whole mess. As described in this New York Times article, actor Ryan Reynolds came to Ruiz’s rescue with one of the best response ads I have ever seen in my life. With Ruiz playing the role of a woman who has clearly been through A LOT lately, we find her at a local bar with her girl friends staring into space before chugging down a martini glass filled with Aviation Gin, Reynolds’ own gin product. As any good friends would do in a time of crisis, the friends reassure Ruiz that everything will be great and go ahead and throw back another. And by the way, one of the friends says to Ruiz, “you look great!”

Our hero Monica (center) in the ultimate clap back ad. I’ll drink to that.

As detailed in the Times article, Reynolds’ had to act fast to make the spot happen, and his timing couldn’t have been better with the public outcry at full pitch. Since the spot was filmed and produced by his own production company, the turnaround was quick and the spot debuted this past Saturday. In the end Ruiz’s character, who was supposed to be the damsel in distress who needed to ride this damn bike in her living room at all hours of the day to make her doofus husband happy in a bizarre way considering she was already an attractive young mother living a heavenly life in this beautiful home with a beautiful daughter, turns out to be the heroine. She didn’t need an expensive exercise bike to feel good about herself (and thus her husband somehow feels satisfied), she just needed a stiff drink with good friends away from home.

And in real life, Ruiz is the undisputed champion here, with a primary assist to Reynolds for getting her into the response ad so quickly. Ruiz comes out on top, shows the world that she cannot only take the heat, but she’ll spin it around and make a nice cool drink out of it. The sympathy for the awful Peloton ad, followed by the smart comeback in the Aviation Gin ad, likely means she’ll have more companies knocking on her door as a spokesperson. Meanwhile Sean Hunter looks like a sniveling idiot, CEO John Foley is likely throwing things in his office and blaming someone else, and Mekanism is probably wondering if they’ve lost the Peloton account for good.

I’m not much of a gin drinker, but I’ll be honest in saying while buying whiskey for my wife’s world-famous Irish Cream this past weekend, I glanced over at the Aviation Gin display. Mission accomplished, and I hope Monica Ruiz makes a mint off of every acting gig she gets.

So what do broadcasters and content creators learn from this mess?

KNOW YOUR AUDIENCE: You need to know who you’re talking to, and how you’re conveying that message. While Foley is trying to pretend like this fiasco is old news, even he acknowledges that the Peloton message needs to be clarified. If you think a certain segment of the population needs to be convinced that buying your product empowers them to do great things, then you need to find a smart and delicate way of conveying that message. Having an already attractive young woman playing the role of a married mother living in a gorgeous house needing to ride an exercise bike her husband mysteriously gifts her to apparently stay young and fit and attractive and snuggled nicely into this rich guy’s house in so many ways looks down at that woman-- and any woman watching the ad. How Peloton, or the ad agency Mekanism, thought this was a good idea or continued to green light it to completion is mind-boggling.

Don’t just “know” through demographic stats and information who your target audience is. KNOW your audience by putting their thoughts and feelings in to the equation. I’m willing to bet my weight in Aviation Gin that during the entire concept and execution of this campaign, there weren’t a lot of (or any) married upper middle-class women with children in on the process. That includes at Peloton, Mekanism, or any test audience for the ad. This wasn’t someone knowing the intended audience, it was someone thinking they knew who needed to see this.

Don’t blame the audience: Maybe the audience did misunderstand the intended message, but don’t EVER publicly suggest that they did. By doing so, you’re implying the audience (including your target audience) is too stupid to understand your high-brow style of communication. The fact is, if a large segment of the population throws back your content, then maybe (no definitely) you’re way off with your target. 

I recall back in 2011 when the Tampa Bay Lightning unveiled a brand new logo and color scheme, the one thing that fans were very vocal about was the lack of black in the new uniform design. Black had been part of the team’s identity since its inception in 1992, why did it totally have to go away? Likewise fans demanded that the Lightning’s unique lightning bolt pants, also a staple of the uniform since 1992, be part of the new concept. Rather than try to explain to the fans that they misunderstood what the team was trying to do, then-CEO Tod Leiweke said the team was going back to the drawing board. Not only was black reintroduced to accent the predominantly blue and white uniform, the pants had the lightning bolt down the side. In this situation, the customer is always right, even if they’re wrong for not seeing what you were trying to do.

Don’t get caught up, when you get caught up: Sometimes you get stuck in the middle when something goes awry, even if it isn’t your fault. Sean Hunter didn’t go into the audition process for the ad desiring to be seen as this idiot husband demeaning his wife by suggesting the already rail-thin woman needed to exercise more. And while most reasonable people don’t see Sean Hunter the actor as a real-life embodiment of the husband, understandably some people just connected dots and thought Hunter and the husband were one in the same. But Hunter should have laid low, let the controversy pass (because it eventually will), and let Peloton or the agency take the heat. Instead he was one of the first to speak out, coming off like a whiny victim, and despite this “career-threatening” moment he is still getting paid. And if it’s an ASCAP deal for him, when the ad stops running he’ll still have $10,000-$15,000 in his pocket for being in the ad. That’s hardly a negative game-changer.

Compare that to Ruiz who stayed out of the fire, and was treated to a sympathetic audience not only because of the unfortunate thrust in to being a face of gender inequality but also for being put in a similar position as Hunter. Rather than book every interview and complain about how her life was ruined, Reynolds came along and was able to recast her in a much lighter role that gave he personality the redeeming qualities of humility (”I can’t believe I was in that ad?”) and humor (”I think I’ll suck down another glass of gin with my friends.”). Eventually this will all blow over, but Ruiz will be remembered for looking calmer and wiser than Hunter, and her acting career may last longer than Peloton.

When the waters get choppy around you from a storm that is out of your control, often the best thing to do is put your head down and keep rowing for land.

Matt Sammon has been in broadcasting and content creation for 24 years, and was most recently the Director of Broadcasting & Programming for the Tampa Bay Lightning. Learn more about him and what he can do for you at SammonSez.com.

[swimmingangeldinosaur-blog]

Beginning A Consulting Company Coming from Residence Without Knowledge.

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The game will not really be replaying any of the motion pictures however will definitely showcase characters and plot pieces off those films. Attaching the game to Sonic 2 would just trigger Sonic & Knuckles to pack Sonic 2's phase records along with the Knuckles personality records. Instead, Friday the 13th: The Activity will certainly take on more from a role like Invader: Isolation where the player should steer clear of from the fantastic rather than taking him on. Return through one monitor and stroll northwards as well as leave through yet another flow (no. 7 in the chart). This previous month I have actually soaked my check out with fresh water, chlorinated swimming pool water and also salty seawater. As well as on Android, you rank of the video game being free of cost - a one-off IAP just thinks if you intend to stay away from watching adverts, and have accessibility to different decks to try your good luck as a different character. One such response is, I am actually growing it out to give it to charitable organization." This will certainly cease most naysayers in their keep tracks of, but should not be actually made use of at low costs. The stew created with fresh water and some of each natural herb cannot be accomplished until you've acquired accessibility to all meals resources, therefore you could too merely chuck it out. There is some disagreement that such a video game are going to eat your time good enough that by the opportunity you are carried out, there will definitely be even more around for Switch over prepared to participate in. The research laboratory increased microbes in regular bottle is primarily a set lifestyle. The goal is actually to identify which bottle is actually heaviest through weighing them on the range. A lot of points - passing particularly - are sharper on PES's sound, along with you able to adapt your activity to both your team as well as your rival as the Artificial Intelligence brilliantly hums around the sound. Additionally make certain to manually draw your scouts out of the water when the shark gets also close as well as lose all of them back in at a near sufficient range for them to toss their harpoons. When www.dylla-vert.info/ play the game once more, under the exact same label, you will definitely acquire some new Jewels to address. Including adjustable tools as well as mechs, obviously, Blacklight: Revenge is actually an enjoyable, secure as well as free of charge technique to let off heavy steam then 9 to 5. And also, with over 1 million enrolled gamers and checking, there's tied to me no deficiency of teammates (and competitors) to join up with. Grow as well as recognize absolutely nothing is actually therefore dark & white or well-documented, specifically by indifferent, pathetic police & the justice unit. Simply puts, anonymous takes responsibility for their work and that does not. This is actually Cadbury dairy chocolate brown as well as consequently they appear actually rather naff - that's the kindest means I can think about to place this. I Am Level's wizard remains in integrating the center factors of such video games (Spectrum-style graphics, single-screen puzzle-oriented problems, and also an explorable chart) with modern mobile phone thinking. Along with job growth tagged at 14.4%, the least academic demand is a high school degree.

The race between a fungi consuming its method to the heartwood and also a plant expanding healthy and balanced skin and wet product to stop the adversary in its own tracks is actually a lot more exhilarating in comparison to a car chase, despite the impression that the timescale on which plants reside create such issues less pushing. Just no. There aren't excessive linear activities anymore as well as I'm starting to miss them.

[omgchocolateunknownbouquet-blog]

2017 Kia Nero EX

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2017 Kia Nero EX

   With record-breaking performance, the Kia Niro was driven in the achievement of a new GUINNESS WORLD RECORDS™ title for Lowest fuel consumption driving across the USA from coast to coast in a hybrid car. Wayne Gerdes and co-driver Robert Winger achieved the record by driving the Niro EX 3,715 miles—from LA to NYC—using only 4.1 tanks of gas. That’s a record-setting mark of an incredible 76.6 mpg.

Introducing the 2017 Niro. A new approach to what a hybrid crossover can be. It achieves an EPA-est. 50 mpg combined and a near-600-mile range. And it features a high-efficiency 1.6L GDI engine and a smooth-transitioning dual-clutch automatic transmission that deliver pure fun behind the wheel.

The Niro is the no-compromise vehicle. Thoughtfully designed to combine the benefits of the crossover and hybrid worlds. Like the forward-looking engineering and optimized fuel economy of a hybrid. And the versatile design and practicality of a crossover. It’s the high-style, high-MPG adventure vehicle made for the no-compromise driver.

Unlike hybrids with continuous variable transmissions (CVT), the Niro comes with a highly responsive, smooth-shifting dual-clutch automatic transmission (DCT) that gives the Niro a fun-to-drive feel missing from the competition. Plus, it offers ample interior space you wouldn’t expect from a hybrid.

Thanks to its hybrid-optimizing powertrain, the Niro achieves superior fuel economy and range for its segment. And its refined exterior styling, with sculpted lines and an aerodynamic shape, sets the Niro apart from the rest.

It’s a destination all on its own. Loaded with available amenities like soft leather seating and a heated steering wheel, the Niro is designed for maximum comfort. Plus, it boasts more interior volume than the Toyota Prius and more headroom than the Honda HR-V. That means more room for you to enjoy the ride.

More than a cabin, it’s your space to relax. Featuring a power driver’s seat with lumbar support that adjusts up to 10 ways. And an available power sunroof that offers fresh air and sunlight at the push of a button. The Niro is a welcoming getaway tailored to you.

Available heated and ventilated front seats deliver personalized comfort no matter the weather.

The heated steering wheel offers comfortable driving on colder days.

Dial in to your ideal seat position and lumbar support level with the available 10-Way Power Driver’s Seat. And the Integrated Memory Seat (IMS) system conveniently remembers mirror and seat settings for up to two drivers.

2017 Kia Nero EX Price

MSRP : $25,700

2017 Kia Nero EX Specs

ENGINE AND TRANSMISSION

Type : 1.6L liter, Inline 4 Full Parallel Hybrid System

Displacement (cc) : 1,580

Valve Train : DOHC, 16-valve

Valve Timing : Dual Continuously Variable Valve Timing (CVVT)

Compression Ratio : 13:1

Fuel Delivery System : Gasoline Direct Injection (GDI)

Horsepower, 1.6-Liter Engine : 104 hp @ 5,700 rpm

Torque, 1.6-Liter Engine : 109 lb.-ft. @ 4,000 rpm

Electric Motor : AC Synchronous Permanent Magnet Motor

Horsepower, Electric Motor : 43 hp @ 1,800-2,500 rpm

Torque, Electric Motor : 125 lb.-ft @ 0-1,800 rpm

Battery Type : Lithium Ion Polymer

Battery Voltage : 240V

Battery Energy : 1.56 kWh

Transmission Type : Dual Clutch 6-Speed Automatic with Sportmatic

Horsepower, Combined : 139 hp @ 5,700 rpm

Torque, Combined : 195 lb.-ft @ 4,000 rpm

EPA MPG (City/Highway/Combined) : 51/46/49

Fuel Tank Capacity (gal.) : 11.9

BRAKES

Brake Type : 4-Wheel Disc w/ Antilock Braking System (ABS)

Front Diameter (in.) : TBD

Rear Diameter (in.) : TBD

CURB WEIGHT

Minimum Weight (no options) : 3161

BODY/CHASSIS

Layout : Front-Wheel Drive (FWD)

Body Type : Steel Unibody

Steering Type : Motor Driven Power Steering (MDPS)

Front Suspension : MacPherson Struts, Stabilizer Bar

Rear Suspension : Independent, Multi-link, Stabilizer Bar

Steering Wheel Turns : 2.85

Vehicle Turning Circle (ft.) : 17′ 5″

2017 Kia Nero EX Exterior

BODY

Glossy Black Radiator Grille With Chrome Trim : Standard

Black Fender and Rocker Rail Cladding : Standard

Rear Spoiler : Standard

Body-Color Power Outside Mirrors : Standard

Mirror-Mounted LED Turn-Signal Indicators : Standard

Heated Outside Mirrors : Standard

Power-Folding Outside Mirrors : Standard

Body Color Door Handles : Standard

Door Handle Pocket Lights : Standard

Smart Welcome : Standard

Roof Rails : Standard

Power Sunroof : Optional

Solar Control Glass : Standard

Sound-Absorbing Front Windshield : Standard

Privacy Glass : Standard

Variable Intermittent Windshield Wipers : Standard

Heated Rear Glass w/ Timer : Standard

Rear Wiper : Standard

Auto Light Control : Standard

Projector Beam Headlights : Standard

LED Daytime Running Lights : Standard

LED Positioning Lights : Standard

Fog Lights : Standard

Rear Combination Lamps, LED : Standard

Snow White Pearl Premium Color Paint : Optional

Aurora Black Premium Color Paint : Optional

DIMENSIONS

Wheelbase: (in.) : 106.3

Track: Front/Rear (in.) – 16″ Wheels : 61.6/62.2

Length: (in.) : 171.5

Width: (in.) : 71.1

Height: (in.) With Roof Rails : 60.8

Ground Clearance: (in.) : 6.3

WHEELS

16″ Alloy Wheels with full cover : Standard

TIRES

Tire Mobility Kit : Standard

Size 16″ : Standard

2017 Kia Nero EX Interior

CONVENIENCE

UVO eServices with 7″ Color Touch-Screen Display and AM/FM/MP3/SiriusXM® : Standard

Android Auto™ : Standard

Apple CarPlay™ : Standard

6-Speaker Audio System : Standard

Rear-Camera Display : Standard

Blind Spot Detection System (BSD), with Lane Change Assist : Standard

Rear Cross Traffic Alert (RCTA) : Standard

Autonomous Emergency Braking (AEB) : Optional

Forward Collision Warning System (FCWS) : Optional

Lane Departure Warning System (LDWS) : Optional

Smart Cruise Control (SCC) : Optional

BLUETOOTH® Wireless Technology Hands-Free Connectivity : Standard

Cruise Control with Steering Wheel Controls : Standard

Steering-Wheel-Mounted Audio, Hands-Free Phone, and Cruise Control Buttons : Standard

USB/Auxiliary Input Jack : Standard

Dual Front 12V Power Outlets : Standard

Rear USB Power Outlet : Standard

Supervision Meter Cluster with 4.2″ Thin Film Transistor (TFT) LCD Trip Computer : Standard

Active Eco System : Standard

Tilt and Telescopic Steering Column : Standard

Power Windows with Driver & Front Passenger One-Touch Auto-Up/Down : Standard

Power Door Locks : Standard

Push-Button Start w/ Smart Key and Immobilizer : Standard

Dual-Zone Automatic Temperature Control w/ Driver Only Mode : Standard

Auto Windshield Defog : Standard

Rear Vents : Standard

Front Center Console w/ Armrest and Storage : Standard

Folding Rear Center Armrest with Cup Holders : Standard

Dual Front Cup Holders : Standard

Front Door Bottle Holders : Standard

Front Passenger’s Seat Back Pocket : Standard

Cargo Cover : Standard

Luggage Board w/ Under Floor Storage Tray : Standard

Day/Night Interior Rear-View Mirror : Standard

Interior Lighting with Delay : Standard

Mood Lighting : Standard

Dual Map Lights : Standard

Dual LED Map Lights : Optional

Overhead Sunglasses Holder : Standard

Dual Illuminated Visor Vanity Mirrors : Standard

Door Scuff Plate : Standard

SEATING & TRIM

Cloth/Leather Seat Trim : Standard

4-Way Adjustable Driver’s Seat : Standard

10-Way Driver’s Seat Adjustment, with 2-way Lumbar Support : Optional

Heated Front Seats : Standard

Height-Adjustable Front Seat-Belt Anchors : Standard

60/40 Split Folding Rear Seat w/Center Armrest & Adjustable Rear Headrests : Standard

Leather-Wrapped Steering Wheel & Gear Shift Knob : Standard

Satin Chrome Inside Door Handles : Standard

Black High-Gloss Interior Accents : Standard

DIMENSIONS

Head Room: Front/Rear (in.) : 40.1/39.1

Shoulder Room: Front/Rear (in.) : 56.0/55.2

Leg Room: Front/Rear (in.) : 41.7/37.4

Hip Room: Front/Rear (in.) : 53.7/48.3

Passenger Volume SAE/EPA (cu. ft.) : 97.1/102

Cargo Volume Rear seat up SAE/EPA (cu. ft.) : 19.4/22

Cargo Volume Rear seat down SAE/EPA (cu.ft.) : 54.5/NA

2017 Kia Nero EX Safety

SAFETY

Dual Front Advanced Airbags : Standard

Dual Front Seat-Mounted Side Airbags : Standard

Full-Length Side Curtain Airbags : Standard

Driver’s Side Knee Airbag : Standard

3-Point Seat Belts for All Seating Positions : Standard

Front Seat-Belt Pretensioners : Standard

4-Wheel Disc Brakes w/ Anti-lock Braking System (ABS) : Standard

Vehicle Stability Management (VSM) : Standard

Electronic Stability Control (ESC) : Standard

Traction Control System (TCS) : Standard

Electronic Brake-Force Distribution (EBD) : Standard

Brake Assist System (BAS) : Standard

Hill Start Assist Control (HAC) : Standard

High Line Tire-Pressure Monitoring System (TPMS) : Standard

Side-Impact Door Beams : Standard

Front and Rear Crumple Zones : Standard

Lower Anchors and Tethers for Children (LATCH) : Standard

Rear Child-Safety Door Locks : Standard