#How dare the quality be so bad. The details must be visible!!!

[satans-knitwear]

Daydreaming about better quality gifs again 🙄💋

Treat me ~ Tip me

[plumeriaheart]

Cosplay Surprise [Leviathan/F!Reader]

This is the third(???) smut fic I’ve written and I still feel awkward about it rip... But also, Levi is a precious boy!!! Pls I just wanna make him flustered for days and shower him in love and affection!!!

FANDOM: Obey Me!

RATING: smut with some fluffy undertones~ 

WORD COUNT: 3.6k

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Perhaps you had been in over your head when you ordered the costume and wig from Akuzon, but when the packages arrive at your doorstep, you feel like you have to go through with it. What's the worst thing that could happen? Leviathan would call you a normie, but that's nothing new. You don't think he'd be mad at you for trying to cosplay one of his favourite idols – at least you hope he wouldn't be. As long as the cosplay doesn't look cheap, you should be fine, right? Now it's just a matter of trying the costume on and making sure you look as similar to Ruri-chan as possible.

You're happy to find that both the costume and the wig seem to be of acceptable quality; Leviathan would have your head if you dared to wear a cheap costume of his beloved Ruri-chan. The fabric envelopes you in a soft hug, complimenting your best features. You don't recognise yourself in the mirror at first, so unusual does the long blonde hair and the green outfit look on you – but you find that it doesn't look bad, per se.

Grabbing your D.D.D., you scroll through your contacts and select Leviathan, sending him a text to ask whether you could come over to his room right now. You don't expect him to reply straight away, knowing that he might be busy with one of his games, and in the meantime, you could see if you could put on some make-up to make the cosplay perfect. But before you can even grab your make-up bag, your D.D.D. rings, and upon glancing at the screen you see one text message from Leviathan.

Leviachan: Perfect timing, I could use your help with some co-op dungeons. The door's unlocked :thumbsup:

His words bring a smile to your face, imagining what kind of reactions you'd get from him. You're not against playing games with him, but if he reacts to your cosplay the way you want him to, there would be something more important to do.

You listen at the door to hear if anybody is out and about before you leave your room, quickly making your way to your boyfriend's room. You knock to signal you're there, but don't wait for a response – he did say his door was unlocked. In true Leviathan fashion, he doesn't turn around right away to greet you, mumbling a quick 'Hey' as he's executing something that looks like a complicated combat combo. You remain by the door for a couple of seconds, taking a deep breath and finally going to join the demon by his desk.

Your eyes quietly follow his character on the screen, watching as he decimates a group of goblins – he must be nearing the final boss of this dungeon, and you know better than to interrupt him during an important battle like that. It doesn't bother you, you enjoy watching him play. Watching him do something that makes him as happy and as focused as this warms your heart, and though you came to his room with less pure intentions, you don't mind waiting if he looks this into it. You may also be curious to see how long it takes for him to notice the way you look.

"This boss fight shouldn't take long. I managed to get my hands on the legendary sword of ruination – it has a drop rate of 0.1 percent! Isn't it awesome?! The cursed flame enchantment should be strong enough to one hit regular enemies, but this boss here is special! He casts a drain health curse on you when you enter his dungeon and to lift it you have to defeat him. If you can't defeat him and have to leave so you can level up first, the curse is gonna stay on you! lol I bet so many noobs got killed by this boss when it's SO easy once you think about it!"

His eyes are glued to the screen as he enters what seems to be the final stage of the dungeon, the music picking up in pace and a brief cutscene commences. Something that looks like a giant mutated version of the goblins he fought before appears, clad in spiked armour and wielding a giant axe which seems to be emitting green smoke. Before you know it, you find your own eyes glued to the screen, rooting for your boyfriend to win the challenge ahead of him. He furrows his brows as he smashes the keys more aggressively, then finally lets out a sigh of relief when the boss goes down in one final move. He's about to turn his head and show you a brilliant smile when he suddenly freezes – finally, he notices what you look like right now.

"R-Ru-Ruri-chan?!" He squeals, eyes wide open and cheeks burning red. As much as he tries to hide his blush behind his hand, it's still visible to you. His eyes flit from your hair down to your face, and finally to your outfit. He's not sure where he's supposed to look, there's so much to take in.

"Do you like it, Leviachan?" You ask in a singsong voice, putting on a sweet smile and tilting your head to the side. The demon lets out a whimper, unable to form any words. "I thought I could make you happy by cosplaying as Ruri-chan..." As you come closer, he reacts by leaning back. His eyes roam your figure, taking in every detail of your appearance and you believe you've never seen him blush so aggressively. He looks at you with a mixture of disbelief, shyness, and even lust.

Would you really do something like that for someone like him? He can't believe it, and for a few seconds, he just keeps blinking, afraid he might wake up and find his room void of you. But you're sitting in front of him, looking at him with an uncertain smile. Quick, he has to say something before you get the wrong idea!

"R-really? For… For me?" The words come out more unsteady than he wanted them to, and he curses himself mentally. But then you give him a reassuring smile, a nod, and he's over the moon. In one quick motion, he wraps his arms around your waist and pulls you close, burying his head in the crook of your neck. Leviathan can't find the words to describe how touched he is, but he's certain you can feel his heartbeat racing against your chest. Hell, he'd be surprised if you couldn't hear it at this rate.

You don't make any attempts to move, instead combing your fingers through his hair reassuringly. There is no denying that you enjoy the way he clings to you as if he had to make sure that you're real, that you're his.

"Leviachan?" You hum into his ear, taking pleasure from the way he shivers.

"Y-Yes?" His grip on you only tightens, head nuzzled further against your body.

"You can do more than just hug me, you know?" A chuckle escapes you as he looks up at you, eyes glassy from how flustered he is. Never in a million years would he have thought… Sure, there had been times where he fantasised about his favourite idol, but… Ugh, you're just too good for him! But you're here, in his arms, and the way you smile at him makes his heart flutter – a sudden wave of courage (and maybe desperate need) washes over him before his lips into yours. His kiss is clumsy, nervous and eager, but you've come to love the way his lips feel against yours. When you let your tongue caress his lower lip, he responds with an inevitable moan, allowing your tongue to meet his in a tender dance.

The kiss grows more forceful as he pulls you on his lap, and you can feel the bulge in his pants pressing against your core. Grinding your hips against his crotch, you feel his chest vibrate as he groans against your mouth, and, with one hand gently placed behind your head, he pulls you closer against him. His other hand travels down to your ass, fingers digging into the supple flesh. The sudden intensity of the kiss awakens butterflies in your stomach, your soft moans swallowed by his hungry lips.

He only breaks away to look at your face, to see your flushed cheeks and your lips parted with longing – his own face mirroring your expression perfectly.

"I'm all yours today, Levi," an almost plea falls from your lips, dripping with affection and lust. The tips of his ears tinged a dark shade of red, he nods to himself as if to calm himself down. Any attempt to calm down right now would be futile, you think, but it seems to do the job for him as his lips latch onto the soft skin of your neck, gently nibbling on it before suckling on it. A hot sensation begins to spread from the place where his lips connect with your skin, and you can tell that he'll be leaving a mark on your skin. As if only realising this now, the demon licks along your soft skin, soothing the red spot he created.

"I-Is this… okay?" Levi's voice is laced with uncertainty, and he barely allows his lips to graze your shoulder while awaiting your response.

"Of course it is, Levi – I think it's exciting, seeing you this needy." Your words are accompanied by a slight giggle, running one of your hands down his chest ever so slowly. The way your fingertips create the slightest sensation against his skin lets him crave you more, and when you begin to unzip his pants, he lets out an unholy moan.

"W-Wait..." He breathes, and you do as he says, looking at him with curiosity in your eyes. "Can you… sit on my desk?" When he raises his gaze to meet yours, you can tell how much self-control it took for him to ask this, and who are you to deny him? You meet his lips in a quick peck before you get up, hiking the skirt up at your waist as you sit down on his desk. You lean back a little, watching him get up and placing both of his hands by your hips, his face mere inches away from yours. He gulps, running his left hand over your thigh and inching closer to your core.

You loop your arms behind his neck to keep him close, eyes glued to his face as his confidence begins to grow. With an excited smile, he allows his fingers to run along your panties, and another blush rushes to his cheeks when you let out a content sigh. His fingertips begin to circle your clit through the fabric, and you can hear him take in a sharp breath when he feels your panties growing damp.

"Does… that feel good, MC?" The demon asks, trying out different pressures to see which one can coax out the sweetest reaction from you.

"Do you even have to ask? I love when you touch me, Levi – please, keep going," you whisper, shutting your eyes as you allow the pleasure to run course your body. Your words are music to his ears. With his right hand, he lifts your chin to kiss you; almost getting lost in the moment when you part your lips for him instantly. But you seem to be okay with him being more adventurous today, and so he begins to trail further kisses down your clothed body. He kneels, tugging at your panties, awkwardly fumbling with them before he manages to pull them further down. When his lips connect with your thighs, you've all but forgotten that, focusing instead on the way his mouth inches closer to your aching lips.

He doesn't waste any time and begins lapping at your pussy, allowing himself to savour your taste with every stroke of his tongue. It doesn't take long for your moans to fill his room, along with the lewd sounds of him sloppily licking your pussy. Levi shifts between your legs and before you know it, he's placed your thighs over his shoulders, hugging you closer. His tongue explores your folds with fervour, your essence coating his mouth and chin in the process. It reminds him that you're his, that no one else can taste you nor make you feel this way, and his chest swells with pride. As you tip your head back in pleasure, you run your fingers through his hair, tugging at it and urging him to go faster. Hyper-aware of your needy touches, Levi gives in to your desire.

When he lets out a shuddery moan, you feel it reverberate through your entire body. He goes from eagerly running his tongue along your slit to sucking on your clit, enveloping the sensitive nub with his lips. A jolt of electricity runs through you when he clumsily grazes his teeth against your swollen clit, a choked moan escaping from your lips. Searing heat grows within your body, pooling at your core, and the demon can tell by the way your hips try to buck against his face.

"L-Levi, I'm… ahh, so close," you whine in between moans, and the way you say his name, dripping with pleasure, makes him shudder once more. Spurned on by your involuntary reactions to his tongue's administrations, he finds the confidence to slip his tongue inside of your heat. You arch your back as his muscle teases your core, feeling your walls begin to clench as the unmistakable wave of your impending climax crashes over you. Your fingers curl in his hair when your orgasm crashes down on you, a string of curses falling from your lips. Even through your orgasm, Levi keeps licking at your pussy, driving you to a point of pleasure and ecstasy that makes your vision go blank for a couple of seconds. It's only when the sensation becomes too much that you attempt to clench your legs together, that he stops and looks up at you, admiring the mess that you have become thanks to him.

You are painfully aware that the only sound filling the room is your ragged breathing, but it takes you a few moments to catch your breath. When you look down at Leviathan, you notice his mesmerised gaze – and the fact that he's stroking his cock for you, now freed from the confines of his pants.

"Can… Can you keep your clothes on for… for the next part?" He asks you as he slowly gets up, crimson tingeing his cheeks. Your eyes wander from his dishevelled hair down to his glistening lips, taking note of the way he hungrily licks them, before you nod. Still dazed, he takes your hands and helps you get up, supporting your wobbly legs by swooping you up in his arms. It's easy to forget how powerful Levi really is when he shuts himself in his room most days, his shy nature not doing him many favours in that aspect. But he is the third-born for a reason, you think as you look up at his face.

Gently, he places you down on the ground before he begins grabbing pillows and blankets from the bathtub. He throws them on the ground, arranging them in a way that he believes is comfortable for you. You can't tear your eyes off of him, enthralled by his appearance. You know that he doesn't think much of his looks, belittling himself more often than not, but you think that if he could see himself through your eyes right now, he'd disagree. Such a vulgar image it is, and yet you can't think of any other word than beautiful to describe him.

"W-Why are you looking at me like that…? Do you… Do you not want to go further?" His question snaps you out of your thoughts, a flash of concern washing over his face, and you shake your head right away – you feel yourself aching for his cock to fill you up, a need throbbing deep within your core. The demon looks relieved at your response, and his abashed smile makes your heart skip a beat. Grabbing him by the collar of his hoodie, you pull him closer and your lips crash into his. You can taste your own essence as your tongue slips inside of his mouth, coaxing a muffled moan out of him.

It's all the encouragement he needs as he gently pushes you down, your own hands roaming down his chest and tugging at his hoodie. He gets your hint, he really does, but Levi doesn't seem to be able to tear himself away from you long enough to remove the hoodie. His cock is already aligned at your pussy, the tip of it prodding at your entrance, but despite his need for you, he seems to drown in your kiss instead. There's a hunger in his kiss that takes you by surprise, so unexpected from the usually submissive demon. When your fingers find his length and wrap around him, his entire body shivers. With slow motions, you begin to pump his cock, the heat of it teasing your slit. His hips move intact with your hand without entering you just yet, eliciting a deep growl from the back of his throat. Levi only breaks the kiss to look at you, eyes searching for permission.

"Take off your hoodie and you can fuck me," you say breathlessly, and with a small whimper, he complies. You let your eyes wander his pale skin, watching the way his breath catches in his chest as you work his cock faster, a red flush of passion adorning his fair skin. His gaze finds yours once more, asking for permission and when you finally nod, letting go of his cock, he buries himself inside of you with one swift motion.

The moan falling from your lips fills the entire room, followed by many more as the demon begins to thrust into you at a frantic pace. His strokes are quick and sloppy, hitting all the right spots to make you arch your back in pleasure. With every thrust inside you, you feel your mind growing hazy with lust once more, and the only thing on your mind is him. Levi's eyes remain on you as he fucks you, taking in the way your lips part, the way your tits bounce under your clothes and the way your eyes roll back when his cock hits your sweetest spots.

He's not new to the way your body reacts to him and vice versa, but seeing you in that costume is doing sinful things to him. Once more, he finds himself picking up the speed before he leans down, resting both of his hands next to your head while his face hovers above yours. Instinctively, you wrap your arms around his neck and pull him into a kiss, moaning his name against his lips.

It's enough for him to lose control of himself entirely, pounding into you as your moans grow in volume. You can feel his climax coming on by the way his thrusts become even more frantic, slamming his cock into you rougher than before, leaving your legs trembling.

His cock twitches inside of you before his hot seed floods your pussy, a surge of heat washing over you. Though his movements slow, he keeps rocking his hips into yours, panting heavily.

"Ahh, s-shit shit, s-sorry," Levi whimpers when his movements come to a halt. You're still breathing heavily, looking up at him with a questioning expression on your face. "You… You d-didn't… I-I mean, was that… was that enough?" You realise that he's apologising for coming before you could, and with how flustered and apologetic he looks, you cannot help but giggle. His eyes widen ever so slightly and he pouts a little, about to protest when you cup his cheeks in your hands.

"Levi, listen to me, okay? You're always enough for me. No one else can make me feel this good, and no one else can make my knees weak in more than just one way." Your words make him whimper again, his lips desperately pressing against yours once more until you're out of breath.

"I-I love you so… so much, MC!" Levi stammers, squeezing his eyes shut so you don't see him tearing up over his emotions.

"More than Ruri-chan?" You hum teasingly, not expecting any answer as you give him a quick kiss.

"Y-YES!" He almost shouts, only realising how loud his words were after they left his mouth. "S-Sorry," he adds, more quietly this time. How can he make such a fool out of himself when you're beneath him, looking like the epitome of beauty and passion?! Not too mention, he's still inside of you and – oh god, he's so embarrassed! The only thing stopping him from crawling into a hole to mope is the way you look at him, so much affection in your gaze that warms his heart.

"I love you, too, Leviachan~" You hum with a smile, and all his anxieties seem to wash away just like that. How…?

"I know this wasn't the type of co-op battle you had in mind when you texted me earlier, but… maybe we should go for another round – to grind some exp, you know?"

You can't just say those things without a warning! How is his heart supposed to handle you when you say those things, looking like that!?

His immediate response is a whimper before he presses his lips against yours once more. This time, he's going to complete all of the requirements for this quest.

A/N: I definitely feel like I could’ve done more with the cosplay aspect of this fic, but also, I don’t even know what Ruri rly looks like so who knows?? 

[sa-gt-tarrius]

Everything is Okay [Secret Santa gift]

Warnings: Hypothermia, mild language, fear

@barclays-sides @secret-sanders-sized

Before you say anything... I know you asked for fluff and I promise you it’s in there... I’m just a sucker for drama and couldn’t control myself for three seconds. (Nothing bad happens to anyone, I swear. *sob*)

After a camping trip gone awry, Logan finds help from an unexpected source. If only Roman was here to see this...

***

Logan realized he didn’t think this whole thing through.

Now, Logan wasn’t stupid, not really. He just made a miscalculation—a simple judgement error. It happens to the best. But this particular lapse of judgement was about to cost him greatly.

Shivering rapidly, Logan tugged his coat tighter against his body, pulling his legs further underneath the tree branches looming overhead. It wasn’t like journeying this deep into the woods was Logan’s idea, anyway. Roman had suggested they, along with Virgil, go camping to catch up on some much-needed quality time. And damn it all, Logan agreed to come, if only to appease his puppy-eye face. So they decided to camp in a nearby national park. It fulfilled Logan’s requirement of being close to civilization while also satisfying Roman’s desire for adventuring in the woods.

When Logan got separated from the group, he did everything he was supposed to do. He stayed put, began blowing his whistle, and waited hours for someone to find him. But he wasn’t able to stay stationary forever—not with the thunderstorm approaching quickly. So instead of waiting around to get drenched, Logan had found some shelter. It wasn’t much, just a small aspen tree, but it kept Logan mostly dry. But even the helpful tree branches couldn’t protect from the blistering cold.

Logan wondered where Roman and Patton were. Did they find sufficient shelter? Or were they searching for Logan in the storm like a couple of idiots? With any luck, they took refuge in a ranger station and alerted the park authorities about Logan’s disappearance. Surely Logan would be found in due time. The thought alone was comforting. Everything is okay, he thought, trying to keep his spirits up. He’d be fine.

But nice thoughts wouldn’t keep Logan warm. The man kept running his hands against his forearms, trying vainly to summon heat from friction. But instead of warming up, he just got his gloves wet. Logan sighed, settling on crossing his arms instead. It wasn’t ideal, but it was all he could do for now. He simply had to tough out the cold and wait for rescue. Easier said than done, he thought bitterly.

Minutes had gone by. Or was it hours? Logan’s coat had gotten completely damp by then, to the point that it would be much warmer without it. Cold water leeches heat faster than cold air does. Logan knew that already. He should take the coat off. Yeah, that sounded good. The coat was unceremoniously shed onto the muddy ground, along with the sweater he wore beneath it. All it left him with was his t-shirt and pants, both of which were slowly being soaked by the rain still dripping through the above branches. Logan briefly considered taking the rest of his clothes off. Would that help? Logan wasn’t sure. His thoughts were fuzzing as if his mind was a TV channel of nothing but static.

Whatever. Roman and Patton would come soon enough. Logan grunted, shuffling closer to the trunk of the aspen tree. Thunder rumbled overhead, but Logan didn’t react. He sat still, shivering violently as the storm continued to pass over the park. Everything is okay. It had to be.

The rain was pouring much harder now; the tree branches provided very little protection from the onslaught of raindrops. Each droplet stung when they landed on Logan’s pale skin. (Was his skin blue? Nah, that must just be his imagination.) Logan regretted ditching the jacket, despite knowing that it wouldn’t help at this point. Still, by instinct alone, he reached for it. But when his hand came into contact with the soaked fabric, Logan realized something crucial. He couldn’t move his fingers. They twitched under his gaze, attempting to budge, but remained frozen in place.

Suddenly, the pieces clicked. Hypothermia. No wonder he was so delirious.

This was bad. This was very, very bad. Logan had to get warmed up quickly, but he just couldn’t think straight enough to do anything about it. All he could think about was hold cold he was and how nice it would be to sleep right on the ground. The dirt would be comfortable enough, right? No, no… He had to stay focused. Warm. He had to get warm. He had to. Had to get warm.

Through the barrage of blurry, inane, hypothermic-induced thoughts, Logan failed to notice someone approaching the aspen tree.

***

The hypothalamus is the part of the brain that regulates body temperature. When it detects a drastic decrease in body heat, it activates a variety of responses to bring the body back to a healthy temperature. Among these responses are shivering, vasoconstriction, and the overbearing impulse to find warmth.

However, while the body is suffering from extreme hypothermia, humans have a strange tendency to remove their clothes, despite the dangerous cold. Biologists have hypothesized that this is because of a malfunction of the hypothalamus brought on by the extreme temperatures, leading those suffering from hypothermia to believe they feel hot, even in the coldest environments.

So when Logan woke up feeling warm, he began to panic. His jacket and coat were gone, and although he could still hear the pouring rain, he felt rather cozy. This was not good at all. He was probably in the third stage of hypothermia, where the human body shuts down to conserve heat. How long did he have? He had to find proper shelter quickly. Who knows how long he’d last in the rain with no protective gear to shield against the rain and wind?

Logan took a glance around, only to find that he couldn’t see anything. At all. It was pitch black, with no trace of light to be seen. Was it truly nighttime already? It was only midday when the storm started. He reached forward, hoping to properly grasp his bearings, only for his hand to connect with a soft, fuzzy surface. A blanket, maybe? Logan thrashed around, trying to throw the blanket off. Hypothermia was known to cause a loss of coordination and dizziness—Logan could confirm that was true as soon as he started moving. He wasn’t cold anymore, but he fumbled a few times and struggled to sit up.

Eventually, though, the blanket was removed. He blinked rapidly as he came to terms with his surroundings. He was not, as he was starting to believe, in a ranger station. In fact, he wasn’t even in a building. He was in a cave, spanning several dozen feet across and reaching upwards for at least two stories. The entrance to the cave laid to Logan’s right—he could see the onslaught of rain, even from afar. In the centre of the cave, a fire was blazing, illuminating the cave in a warm orange glow.

“Oh, you’re awake!”

Logan jolted, whizzing his head around to find the source of the voice. No one was there, at least not that he could see. All that was visible in the dim light was a huge swatch of blue fabric, seemingly hanging in midair. A tapestry? A curtain?

Logan narrowed his eyes, trying to confirm, but froze up when he finally realized what he was looking at. No. It was a shirt. A huge shirt, ten times the size of Logan.

A sharp gasp escaped him as his eyes landed on a pair of hands pressed up against the wall of blue. Each of the hands was bigger than Logan himself. They twitched and fidgeted, somehow alive and moving despite their unreal size. The hands were connected to arms, larger than tree trunks and probably twice as sturdy.

Logan dared to look up further, only to be met with a pair of enormous, worried brown eyes.

“Um…” The giant man shuffled a bit, clearing his throat. “Hi there.”

No, this wasn’t right. Giants didn’t exist. They were legends, myths and nothing more. This had to be a dream. Or perhaps he was hallucinating thanks to the hypothermia. Logan kept his focus locked onto the giant’s huge brown eyes, glimmering faintly in the fire's light. Surely a hallucination wouldn’t look so lifelike, would it? Or was Logan losing his mind out here?

The stunned silence continued. Logan was becoming less and less afraid by the minute, his fear being replaced by a sense of awe and wonder. He was honestly shocked by how human the giant looked and acted. If he was six feet tall instead of sixty, he’d be just as normal a human as Logan.

As Logan inspected the giant, a few details stole his attention. The pebbles littered in the giant’s hair, the dampness of his shirt, the grime that covered his palms… Not to mention the fact that he was hunched over, trying to fit his massive body into such a small space. If he were to stand up, he’d be twice the height of the cave, easily.

“Please don’t freak out,” the giant wavered. Was he… nervous? That was weird.

Logan blinked owlishly, still staring down the massive being before him. “I—I won’t,” Logan replied. He spoke with caution as if he were afraid of saying the wrong thing. “I won’t freak out.”

“Wait, really?” The giant looked genuinely surprised. He quickly brushed a lock of dusty brown hair out of his face. “Cool! Uh, my name is Patton, by the way.”

“I see,” Logan murmured, still completely captivated by Patton. “Good to meet you.” But was it, though? Logan hadn’t decided yet.

Patton frowned, bringing one of his hands up to Logan’s quivering body. “Oh gosh, are you still cold?” he exclaimed, his expression tinged with concern. “You poor thing. Lemme get you warmed up.”

Logan yelped as one of the monstrously large hands slipped around his back and under his legs. “Wait, stop!” he hollered, squirming frantically.

Patton flinched, quickly retracting his hand. “I’m sorry, I'm sorry… I won’t touch you, alright?” The giant put both his hands flat on the ground as an act of surrender. “See? Not touching you.”

“I—I don’t care for heights,” Logan muttered, curling in on himself. “Please don’t lift me like that.”

“Oh. I... I didn’t mean to scare ya, kiddo. I’m so sorry.”

“Who are you?” Logan asked, ignoring the giant’s kiddo comment. He wasn’t interested in apologies—he wanted answers to the stream of questions running through his mind. “Where am I? H—how are you so big?”

Patton lowered his head a bit, still keeping his distance as to not frighten Logan any further. “Well, I’m nobody special. I just live around here.” The giant shrugged limply. “You’re in the mountains by the park. I found you on my hike and brought you here to warm up.”

“Uh-huh.” Logan nodded absently, not paying attention. He quickly evaluated his options: should he stay here with a giant who may or may not cause him harm, or go out and risk getting hypothermia again? Could he even run if he wanted to? His body was still so weak… He huddled further against the jagged wall, shivering. Was he cold or scared? He couldn’t tell. Maybe it was both.

Everything is okay. …Yeah, keep on telling yourself that.

“As for how I’m so big, that’s a funny story. You see, I… uh…” Patton paused, biting his lip at the sight of the trembling man beneath him. “Oh, geez... you’re shaking like a leaf, buddy.” The pair of gigantic hands moved again, shooting towards Logan at the speed of a car. “Here, let me get you warmed up.”

“No!” Logan screeched, covering his face out of instinct. “I said not to—”

“Whoa, whoa, hey!” the giant exclaimed, his hands missing Logan entirely. “Shhh… I'm not touching you. I promise.”

Patton’s hands fumbled with something behind Logan, and suddenly, the smaller man was enveloped by a warm, fuzzy, familiar embrace. Then, as quickly as they came, the hands retreated once again.

“My hoodie is nice and warm,” Patton explained, his voice echoing through the cave. “Get cozy, okay?”

Logan blinked, scanning the blanket on his shoulders more closely, before realizing that it wasn’t a blanket at all. Patton had wrapped him in a sweater, one that spanned his height multiple times over. “I… ah…” Logan stammered, unable to finish a sentence without stuttering, “th—thank you.”

Patton shook his head. “It’s okay,” he said with a kind smile. “I know, I’m pretty scary.” When Logan didn’t reply, Patton turned away to watch the fire, his face crestfallen and flat. “...Maybe I should go get some wood.”

“Wait, I…”

Patton’s eyes shot toward him, attentive and bright. Logan gulped, straightening up under the scrutinizing gaze. Use your words. “I should… th—thank you for coming to my aid. I… t—t—truly appreciate it.”

Silence overcame them for a moment. Logan’s words had somehow floored Patton. His mouth hung agape and eyes blinked rapidly. It took him a minute to reply. “Uh, yeah,” he finally breathed, rubbing his neck with his mammoth hands. “You’re welcome, kiddo. It’s no biggie.”

Logan cocked his head. “It’s, ahh… i—it’s Logan. Not kiddo.”

“Oh.” Patton nodded in confirmation. “Logan. Okay, got it.” The giant turned away from him to stare outside, flinching as thunder rumbled once again. It seemed that the storm would not pass anytime soon. Logan frowned deeply, wondering how long he’d be stuck in this cave for. He had no clue which way the campsite was. And even if he did, there was no chance of him making the long trek down the mountain, anyway. Not in his delirious and weary condition.

Logan snuggled into the sweater as best he could. The sleeve wrapped around his front, but it was so big and awkward that it didn’t stay on that well. It kept falling off him, despite his best efforts to keep it on. He regretted taking his jacket off. It was so cold here, and the fire was too far away to warm him up at all.

But then, suddenly, Logan was ripped from his thoughts as something grazed his shoulder. An index finger. “Do you want to sit closer?” Patton asked tentatively, gesturing to the empty spot beside him.

Logan hesitated, glancing between Patton and the inviting blaze further ahead. The fire looked inviting… and at this point, Logan had to reason not to trust Patton. “I—I should be able to… Yes, that sounds fine.” He steeled himself enough to roll onto his stomach and begin the arduous crawl to the flickering fire. Patton stayed true to his word and didn’t pick him up, instead waiting patiently for Logan to make his way to Patton’s side.

When he made it, he sat cross-legged on the jagged ground, hugging himself tightly. Almost immediately, the heat emanating from the flaming wood overcame Logan, and he sighed in contentment. For the first time all day, he felt rather comfortable.

Something shuffled behind Logan, and seconds later the sweater was draped over his shoulders again. Patton gave him a gentle smile, keeping his voice level and quiet. “Better rest up. I’ll take you home when the storm passes.”

“Satisfactory,” Logan mumbled, pulling the sweater around his legs. Everything is okay. But was it? Logan wasn’t sure yet. He had to ask.

“Patton,” Logan whispered, eyes glued to the fire. “You won’t hurt me… will you?”

“Of course not,” Patton replied, looking rather offended at the suggestion. “I just want to make sure you’re okay.”

Logan nodded. “I believe you.” And he did.

Everything is okay. And this time, it was.

[benyavin]

your favorite breaking benjamin album!!

MARIA!!! How dare you??? (I love this I love you but w h y would you EVER ASK ME?? TO C H O O S E ?????? Between ALL SIX (((SIX!! There’s a new one!!))) BEAUTIFUL BREAKING BENJAMIN ALBUMS WHEN LITERALLY ALL OF THEM ARE SO BEAUTIFUL WHY WOULD YOU DO THIS TO ME)

Clearly you must have known you were asking for an essay on Breaking Benjamin albums. So I shall humor you, as there is nothing I love to talk about more.

Saturate - 2002Okay okay okay if I had to pick a /least/ favorite it’s probably this one. BUT THAT DOES NOT MEAN I DO NOT LOVE IT OR THAT IT ISN’T AMAZING. Ahem. Disclaimer over. This was the first album, figuring stuff out and getting their name out there. It doesn’t have the polish of more recent recording techniques or the wisdom from years of experience of what’s going to resonate with people. It’s young. It’s raw. It’s reckless and edgy in that I’m-in-my-early-20’s-and-trying-to-be-grown-up way. It’s mouthy and sexual at times (Shallow Bay, No Games). It’s strange and weird at some points. (Skin, Sugarcoat, Natural Life, Polyamorous, I’m looking at all of you). But it has a lot of strength. From | out of the ground, I rise to grace; nobody knows it’s just a phase | to | come and take my breath away, look me straight in the face | to | what I want from this world, what I want to resolve: well, I want you to stay, so I want you to wait | to | you said you’d love to see the end; the long, hard road that I have been | to that soaring triumph at the close of shallow bay, | you live, you learn, you’ll live | as the guitars fade and the strings sing for the last few seconds. The building rumble and screeches and melody of Natural Life. The long slow hand drum intro to Phase. The cheery pace and melody of Skin. The stripped back, questioning, Forever. There’s a lot of bright moments and beautiful details, but the biggest thing about it is all the potential it reeks of. It’s a solid album and deserves more love. 7/10

We Are Not Alone - 2004FORGET IT!!!! EVERYONE STOP WHAT YOU’RE DOING AND GO LISTEN TO IT IT’S SO BEAUTIFUL!!!A more than satisfying successor to Saturate’s potential, WANA showcases the maturity Ben’s songwriting has achieved in just two short years. Every song was written with the same amount of intent - he doesn’t write singles and then filler, he writes every song to be single-worthy and then cherry picks the singles out of the bunch, and the quality-centric approach is evident. The cold selfish rage of Believe, the detached broken-heartedness of Break My Fall, Sooner Or Later, Away, the soft folded up sadness in Forget It and Rain, the driving desperation of So Cold, the self-deprecation of Firefly….| Cold am I; I’m beside myself because there’s no one else | | I’ll be there for you till my heart is black and blue | | is it you I want, or just the notion of a heart to wrap around so I can find my way around? || and now I find you’ve left me behind, I don’t know what to say, so never mind || never mind, forget it, there’s nothing to lose but my mind and all the things I wanted |It’s very good and very solid. A lovely album. Not quite through with it’s mouthiness, the sexual edges toned down a bit more, everyone knew they were going places with this album. As a whole it has a coldness to it. It’s a dark picture of life it paints, but it does so in beautiful, if sometimes somewhat sloppy, strokes. And, well. To be human is to be messy. WANA is, at its heart, a very human album. 9/10

Phobia - 2006Their big break!! The album most fans discovered them through, many of whom swear they never have and never will top it. Phobia begins a recurring theme of touching on mythical ideas, sprinkling angels (evil ones, in this case) and the devil as characters in the familiar, gritty, determined narrative. Driving and melodic music and snappy drum tracks carry some of Ben’s best vocals yet along on a sweet sweet ride. It’s not as dark as WANA or as immature as Saturate, displaying a bit more hopefulness and intention to carry on despite the difficulty and pain, and the last bits of overtly sexual themes play themselves out in Topless, a song from 2002 that never made it onto previous records. It’s gripping and cohesive and sonically just a pleasure. The iconic The Diary of Jane and Breath, the steadfast Until the End and Unknown Soldier, the rage of Had Enough, the brokenness of Here We Are, You, and You Fight Me, the desperation of Evil Angel and Dance With the Devil. It’s a wonderful album and deserves all the love. | forgive me, my love; I stand here all alone and I can see the bottom | | hiding, betrayal, driving the nail, hoping to find a savior || so clever, whatever, I’m done with these endeavors || flat on my lonely face I fell, finding in the end, I live well || it only hurts just once; they’re only broken bones || I believe in you; I can show you that I can see right through all your empty lies |Fantastic 9/10

Dear Agony - 2009IT’S MY ALBUM!!! MY BIRTHDAY ALBUM, MY LOVE LIKE NO OTHER!!! (Okay so yes you could make an argument that this is indeed my favorite. And I would probably agree, but I’d feel really bad about it because all of them are good!!! Most flat out fantastic!!!! DA just holds a really special place in my heart that nothing can ever displace.)It’s tight, it’s sound, it’s cohesive and raw and all the growth of the previous albums honed to perfection. It’s a masterpiece. It’s beauty, rage, and heartbreak. It’s so cold and emotional. From the sharp anger of Crawl, Lights Out, and What Lies Beneath, to the hopelessness of Hopeless (hehe) and Fade Away and Dear Agony, the grief of Anthem of the Angels and Give Me a Sign, the indomitable will of I Will Not Bow and Into the Nothing, the catharsis and mourning of Without You. This one has it all.| falling forever, chasing dreams; I brought you to life so I can hear you scream || all in all, you’re no good; you don’t cry like you should || days go on forever, but I have not left your side; we can chase the dark together, if you go then so will I || stay with me, you’re all I have left, I know we can make it out alive || now you wanna take me down, as if I even care; I am the monster in your head ||no longer the lost, no longer the same || holding the hand that holds me down; I forgive you, forget you, the end | | carry me to heavens arms, light the way and let me go, take the time to take my breath, I will end where I began |In conclusion, go buy it and force it in your ears right now 11/10

Dark Before Dawn - 2015I waited FIVE YEARS for this. FIVE Y E A R S. And it was worth every minute. DBD has huge nostalgia/dream come true status for me that it will never lose. I was there for this one. I experienced everything going on around it and there’s nothing like the first time. It’s a solid album, the theme of the title played out wonderfully with the intro and outro tracks, Dark and Dawn respectively. This album incorporates a new element, a feeling in the music I can’t think of any other way to describe than as spiritual/uplifting. This element even gets lyrical recognition in the marked departure from their usual style, Ashes of Eden, as well as in The Great Divide and Defeated. The anthemic Failure, Angels Fall, and Never Again, the brokenness of Hollow and Close To Heaven, the pain of Bury Me Alive and the clunky, bright Breaking the Silence. It’s a lovely album given cohesion by the fine details. The intro track is a compelling slow song into soft moans and a trademark roar over echoey tapes of a man describing the human response to rage, fear, and pain. The outro track starts with the soft pattering of a recording of his infant son’s heartbeat, followed by gentle vocalization from Ben and his wife. The album art is a solar eclipse against an ocean, a tiny island barely visible in the crashing water; in the clouds in the dark where the moon blocks out the sun, you can see the outline of Ben’s son’s sonogram. It begins in a dark place and ends in bliss. It’s the happy ending we’ve all been dreaming of after a life of struggle. It’s full of love and beauty for all the pain in the music itself. It’s a precious thing.| I’m coming home; release me, my love | | we bury the sunlight || I’m chasing the righteous, becoming a part of you || never surrender, out of the embers, save a space inside for me || are you with me after all? Why can’t I hear you? || stay alive; heaven holds a place for us tonight | | divided, I will stand, and I will let this end || leave all the lost souls behind; show us we’re worth forsaking |Absolutely incredible 10/10

Ember - 2018Okay so I wasn’t so excited about this album for a number of reasons. One being I have been way too busy to pay a lot of attention and the songs they released before the album as a whole were good but not quite what I was hoping for, another being the betrayal and loss of a close friend and the association of her with the thing we both loved and became friends because of. So I judged it rather unfairly at first. BUT on hearing the album as a whole the first time all that was blown out of the water. It’s absolutely beautiful and it both breaks my heart and makes me stronger. The heartbreaking out of left field piano and thunder track, The Dark of You, moved me near to tears. Tourniquet and Down fill me up with rage and determination to conquer the things that have held me down these last months. The sheer desolation of Feed the Wolf and Red Cold River, the strangely optimistic Torn In Two, Psycho, and Open Your Eyes, the self-destructive Blood. Some people complain that it’s too repetitive in terms of things they’ve done before but I would like to again remind everyone that there are now, with this album, four people who are not Benjamin who are trying to write Breaking Benjamin songs. Of course they’re drawing off older themes. They’re trying to be true to the sound and they’ve done an amazing job and honestly all of you need to shut up and stop being so ungrateful. Give them some time to figure out how to be more “original” while keeping in line with the core of what Breaking Benjamin is. This album is still amazing and is one for the books.| and now the weak that fall, return to ash, defeated after all || I will fight this war for you, and let the dawn of love survive | | I can’t feel anything at all; this love has led me to the end || carry me o’er the ground, heavy won’t hold me down || love will tie the tourniquet and suffocate me || I am the warm embracing || and all that I regret, I have before, I will again || with my dying breath, I keep this prayer alive |Go buy it RIGHT NOW!!?!! 10/10

In conclusion: *screams endlessly into the void* I’M A MESS AND CANNOT MAKE DECISIONS. EVERYTHING IS AMAZING I AM JUST OVERWHELMED BY ALL OF IT. NEVER ASK ME THIS QUESTION AGAIN (unless you want another rant/review post, in which case, please do!)

[simplyketostacy-blog]

Not known Factual Statements About Interior Design

Household interiors are clearly A great deal freer and much more own for each the interior designer as well as occupants than other kinds of interiors. In fact, homes that have been designed unconsciously by Resourceful occupants without any common ornamental procedures are often quite possibly the most gorgeous kinds. In massive, nonresidential interiors, the mechanical factors will often be significant. As an illustration, the phone installation wanted within an office for many hundred men and women requires a very massive Place and a posh set up of conduits together with other aspects that have an affect on the interior design. personal home decor -conditioning or heating device for an easy shop could be quite cumbersome, and yet again the designer bargains with the allocation of Place together with Along with the mechanical operate of the products.

Light-weight, the two purely natural and artificial, is among The main design things, but Except if surfaces are ideal in colour and texture, the Handle and result of light might be dropped. The gorgeous quality of Room in a very Gothic cathedral is very much related to the managing of light. The source of daylight, significant overhead or filtered as a result of stained glass, makes exciting patterns of sunshine and shade and various intensities and swimming pools of light. Essentially, There are 2 styles of flooring for interiors: the ones that are an integral Section of the framework and the ones that are applied once the framework is accomplished. Interior designers Functioning together with architects have the opportunity to specify flooring which include slate, terrazzo, stone, brick, concrete, or wood, but in the majority of interiors the flooring is designed in a later on phase and is often modified in the course of a constructing’s lifestyle. https://featheryournest-cincinnati.blogspot.com/ is difficult to receive in existence and obtain noticed, portfolio is without a doubt a start. I have been advised to make use of my own house job as being a start (didn’t stick to schooling nonetheless) but was suggested from giving my solutions for free. The use of fake moldings, with printed moldings or panelling or with any on the a great number of imitation wall-surfacing components from brick wallpaper to artistically bad wall murals, is the sort of decoration that a good designer avoids. However, not just about every interior must be a simple House with very little nevertheless the pure partitions. Highly ornamental wallpapers have prolonged been obtainable in Daring and interesting styles. Typically in 20th-century design a powerful paper is employed on a person wall only, rather than having the whole Area surrounded by a dominant sample. Skilled interior-design assignments could range from the design of a little condominium to exceptionally huge and complex Employment like the planning and design of all of the floors in an Business setting up or perhaps the design of many of the Areas in a hotel or resort. As an example, the typical lender interior right until about 1950 was predicted to generally be sound, dignified, awe-inspiring, formal, and over all assurance inspiring. Modern design for company and business happens to be recognized by all, as well as the early 1950s saw the rational extension of those firmly established design ideas into the realm of financial institution design. One of many to start with radical departures of classic design for banking spaces was the Brands Rely on Firm Manhattan Place of work designed by Skidmore, Owings and Merrill while in the early 1950s. It was the initial broadly printed “glass” lender, and it established a development that has grown to be The brand new mode of composition for banking institutions. Stairs in hotel lobbies, for instance, are often in extremely notable areas. The particular stair design, even so, is surprisingly restrictive and set. The peak of riser and its relation to your tread is fixed, and versions for usual vertical circulation are incredibly limited. Issues of depth require these kinds of things to consider as whether the stair is open or enclosed, whether it's a Daring sculptural kind or an airy dynamic form (resulting from the use of open treads with out risers), whether or not the stair honestly expresses its content (whether it is Wooden, metal, or marble), or is wrapped in carpeting. The numerous detailing prospects current a real obstacle to designers and, as opposed to mass-manufactured Home windows, light switches, or plumbing fixtures, give designers an opportunity to design in a totally personalized or Imaginative way. A homeowner is likely to be really mindful from the impression his residence or condominium conveys. Common household furniture, for instance, remains to be connected with class in the minds of numerous laymen, a scenario that can cause the acquisition of inadequate reproductions or meaningless imitations of nonexistent models. To the majority of people a real fire within a fireplace is a delightful Bodily and Visible encounter That usually has nostalgic associations. I want to be an interior designer but I also desire to help keep my options open and expertise a few different regions of the field just before specializing. https://sites.google.com/rocket31.com/staging-services-cincinnati/home want to be aggressive for an entry-level role upon graduation. As with other furnishings, interior designers select, Fee, or order artwork, crops, and add-ons. In household interior design, clientele normally personal most of these items or will definitely be involved in the choice and getting, but in interior design for industrial or general public spaces this accountability is within the palms in the designer. I'm feeling somewhat overwhelmed and defeated. Viewing as how you made the leap do you have any particular ideas? Did you can get a diploma or any certifications? Acquiring labored during the market for a pair a long time, I’ve determined a place of interior design that actually satisfies me And that i would like to deepen my understanding on that topic. I’m looking to tackle a higher-stage position, possibly at my existing agency or by starting my very own agency.

[howlinwolfwb]

A NEW FAN’S 1ST REACTION TO BERSERK

I was introduced months ago to the Berserk series by a personal friend, who showed me the 2009 Egg Of The King movie. Like most modern movie adaptations of classic series, the movie rushed through the beats of the story. But I had a feeling that I was watching parts of a story that could be great. Maybe it was my friends reverence of the source material, or the inference of character development of the movie.

But nothing could prepare me for the experience of watching the 1997 series. And as a new fan, it was definitely an experience like no other animé I’ve seen yet.

The original series is hard to find Stateside, but I eventually did. I heard about it from the friend who showed me the movie, and another distant friend. I knew that if I was hearing rave reviews about it from 2 sides of the globe, it was at least worth a peek. After watching the series once, I think I’ve just become a diehard fan. These are my thoughts on the show; this does not extend to the manga, the Golden Arc movies, or to the new ongoing series; this about the 1997 tv adaptation. I’ll post reviews of the manga as soon as I’ve gotten far enough into it. (20 years and still not finished? I hope that his ending’s that good, if he gets to it…) I might post reviews of each volume of the Berserk manga. In the meanwhile my thoughts of the show:

Holy fuck. No other way to say it. Holy FUCK, this show is amazing. It’s a very well-written, dark fantasy/horror animé, but with a RICH depth and soul to it that is often overlooked in this genre of animé. It’s so good, with so many good elements to it, that I can’t analyze it as a whole. Every facet functioned so well, and added up perfectly to the shocking end.

The only other animé series that this show is comparable to, in terms of story quality, ending predictions, and the cumulative end result shaking me and getting deeply under my skin, is Neon Genesis Evangelion. The story didn’t go out of its way to force an emotional reaction from me; it told a much more human story than is common in horror fantasy manga. Although the ending is extreme, and a horrifying twist for the journey of the Hawk Knights, all of whom I’d come to invest in and care about through Guts’s eyes, I don’t regret seeing it. The story of Guts’s life and journey with the Hawk Knights stirred up a torrent of emotions in me as I progressed through the show, and the show dared me to not like it with THAT ending. It’s still tough to put into the right words how i feel about this article, so thank you, dear reader, for following me this far.

The story of Berserk is the story of Guts, the Black Swordsman, journeying a land based on the deceptively scenic Medieval Europe, and in times and experiences just as perilous and traumatizing.

Guts had an extreme childhood living with a band of mercenaries, under the charge of Gambino, a gruff, brutal, and unsympathetic father figure. When Gambino was crippled in battle, he tried to kill the terrified boy. Guts accidentally killed him during this, and was forced to run for his life from Gambino’s comrades. Narrowly escaping death by an arrow from Gambino’s comrades, he lives the rest of his life as an incredibly strong wandering mercenary, going from reward to reward. When he kills Bazuso, the giant Grey Knight, he attracts the attention of the perfectly bishie Griffith, leader of the rogue mercenary group Band of the Hawk. After challenging Guts to a duel, and proving the only knight that could defeat Guts and his immense person-size sword, Guts becomes inducted into the Hawk Knights after his recovery from the fight.

Guts then lives 3 years with the Hawks, living under the watchful and scolding eye of Casca, the lovely but harsh and jealous comrade, fighting alongside a man he now considers a dear friend. The Hawk Knights accompany Griffith as he starts to make a name for himself in royal courts, impressing and socializing with nobles and royalty, even though the nobles would rather see him and his band of plebs dead. They try multiple times to kill Griffith. Guts never wavers in his loyalty for Griffith, even attacking a noble, and killing the noble’s child by accident, for him. Until he overhears Griffith say to the princess:

It is my perception, that a true friend never relies on another's dream. A person with the potential to be my true friend, must be able to find his reason for life without my help. And, he would have to put his heart and soul into protecting his dream. He would never hesitate to fight for his dream, even against me. For me, a true friend is one who stands equal on those terms.

Guts was visibly shook by hearing this. He fell into a crisis of purpose, and of self. He had invested so much of his life and heart into being there for this man that it shakes his being when he hears that. He then resolved himself into leaving the Hawk Knights, to make something of himself, and to prove himself, to both Griffith, and to himself.

Something else bothered Guts, something that happened earlier than that friendship crisis. Guts and Griffith fought an immortal beast that nearly killed them both. The monster, known as Zodd the immortal, only stopped when he noticed the weird egg-shaped pendulum that Griffith always kept around his neck. The monster had stopped dead in its tracks when he saw that, just as he had been about to kill Griffith. He then warned Guts that Griffith would be his doom, should they ever become equals…

The story of Berserk is both aggressive, and heartfelt, at the same time. I was reminded of Game Of Thrones quite a few times in the show. I’m a big fan, as many of my followers already know. And THIS show is written about a time and place similar to Medieval Europe, it involves political intrigue, barbarity and brutality, no clean or pure heroes (anti-heroes at best), and a general feeling of bloodlust and anxiety. Sexuality is also a big factor in the show, but unlike GoT, it’s not for the sake of fanservice, which there’s very little of in Berserk. More often than not it isn’t consensual. Berserk is not just violent, or filled with blood porn; it is jarring and disturbing when you understand its ramifications. But it doesn’t revel in its viciousness; it’s simply a part of their life. Weary viewers and readers, you are officially warned. The real meat and heart of the story are in the bonds between the characters. This show, at its core, is about relationships between people, and the harshness of cutting them off or betraying them. Everyone in the Band of the Hawk has an important role for Guts, and means something different to each of them. Berserk knows its characters. Close attention is paid to nearly all of them. The show is so character-driven that the narrative comes second, to the point that the villains are almost universally pathetic, until the very end. I came to KNOW, and feel like I was best of friends with, the characters of Guts, Griffith, and even the gruff and spiteful Casca. This isn’t to say that the show is without edge; Berserk is edgy AS FUCK. Edgy enough for a circumcision. This show has blood porn for days; often times almost looking like rivers of blood every battle. But this show has an immensely emotional core, which is what I have come to realize is so incredibly important about the perspective of the story. This is the story of Guts, the broken medieval road warrior. In any standard fantasy story, Griffith would be the main character, and Guts would be a supporting or even background role. But this story is entirely through his eyes, and what the characters do with and to him. Griffith is seen almost entirely through Guts’s eyes, making him enigmatic, and always distant, even when standing right next to him and scolding Guts for doubting his trust. Also mold-breaking is the fact that nearly all of the characters are adults in their 20s. There’s plenty of angst and edge for and from everyone, but it’s well-deserved, and more importantly, not teenage emo angst. Which makes the end of Berserk THAT devastating, THAT heartbreaking, THAT painful to endure watching. I still remember being in shock from it when the credits rolled, and I realized that this was indeed the last episode, the end of the show. The show loops back to its beginning afterward; the first scene of the first episode was a cold opening that took place long after the events of the finale, and the very end of the last episode loops back to it. But what happened was an almost devastating watch the first time through. I had needed to simply go somewhere, and do something else; I even had to call a friend, and do other things for the rest of the night, because it was so unnerving. Not because it was a bad ending, or poorly written. It was a VERY well-written ending for the story, and I can see now how the events of the Hawk Knights had all led up to it. But the end was a SOUL-CRUSHING tragedy. I will not spoil it, but it was hard to sit through, with the implications, and with the end to the friendship of Guts, Griffith, and Casca. Does that change my opinion or my newfound love of the show? No; it doesn’t at all. Should a genuinely good story be shat on, because it ends as a no-holds-barred, and deeply unsettling tragedy? If so, why is the story of the Titanic still so popular? Why does that story bear repeating? And in consideration, this is a story of hard men (and a hard woman); a band of mercenaries who give no fucks about killing mercilessly, or climbing the social ladder in medieval days. Their destiny, their dream, could only end two ways: total glory, or absolute mayhem, and chaos, and death. And it should say something about western culture and entertainment that even now, with gritty and dark tv shows like Game Of Thrones and The Walking Dead, we still only have the appetite for optimistic and clean endings.

This show is brutal. Both viscerally, and emotionally brutal. And it’s incredibly rich in detail, and such a treat for the characters. I have just begun to read the manga, and I might later cover that. But I felt that I had to write about this, because this is the type of story worth going crazy over, and feeling genuinely for the characters, and NEEDING to express feelings over it when it’s over. It will likely affect the way that I write my own stories bc of it. I really, truly hope that you, the reader, will give this incredible animé a chance.

[samanthasmeyers]

13 Great Landing Page Examples You Gotta Save for Your Swipe File

Here’s our starting principle:

A polished, professional landing page can improve your conversion rates. (And a messy one can hurt them.)

Pretty simple, right? You’ve probably heard something similar before. But what the heck does it mean to be “polished” and “professional” on a landing page, anyway? And when it comes to conversions, what’s the magical x-factor that sets exceptional marketers apart?

With these questions in mind, we want to show off some fresh landing page examples to inspire your next creation. Go ahead and save their smartest, slickest, and snappiest elements for your swipe file.

Throughout, we’ll offer an Unbounce-certified perspective on what makes each page so darn good—and, occasionally, how each could be improved. (Incidentally, all of ’em show off what you can do with the Unbounce Builder.) Let’s go.

What makes a landing page effective?

Before looking at the examples, it’s worth highlighting some of the qualities that most great landing pages share. (Ain’t got time for that? Jump ahead for the top landing page examples.)

Here are a few fundamental practices of high-converting landing pages:

Use a clear and concise value statement (above the fold) so visitors understand the purpose of your page immediately.

Match your primary headline to the ad your visitor clicked to land on the page in the first place (or the button of the email CTA, for example).

Include social proof and testimonials to back up your claims.

Focus the whole page on a single offer, with just one primary call to action (CTA).

Use a conversion-centered layout to make your CTA stand out (think about whitespace, color, contrast, and directional cues).

Test new ideas using A/B testing. Sometimes what works will surprise you.

Not sure your own landing pages are hitting the mark? Try out Unbounce’s Landing Page Analyzer to get a personalized checklist of tactics that can kick your conversions up a notch.

The Best Landing Page Examples of 2019 [Updated!]

1. Athabasca University

Image courtesy of Athabasca University. (Click to see the whole thing.)

Athabasca University pioneered distance education in Canada in the 1970s. Today, it uses landing pages to boost its online enrolment initiatives, including this example representing its 14 certificate programs. It’s a smart choice since landing pages allow AU to focus a visitor’s attention on a particular slice of its many online program offerings.

Industry: Education

Why it inspires…

Smart copy: It might be worth testing out a more direct headline, but the copy here matches the school’s other branding initiatives elsewhere. It’s also very sharp. The target is clear: people who might further their education but don’t feel they have time to pursue it. This landing page says otherwise (in words and in its hero image).

You-oriented copy: This page is all about me (or, uh, “you”) and not about the “Great and Powerful” Athabasca University. Marketers working in education understand the need to appeal to self-interest better than many of their counterparts in other industries, who can slip into bragging. I’m not sure what part of Maslow’s hierarchy of needs calls for tech bro flexing, but AU does better by appealing to a desire for self-actualization.

Testimonials: A little bit of inspiration never hurts. Here, the social proof shows pathways to personal success before people make a significant investment. I’d test to see if doubling down doesn’t produce even better results here. Giving each testimonial more visibility and offering a smidge more biography—along with portraits to humanize them—might provide a little boost. (Of course, it might not. But that’s why we test!)

Z-pattern: This page is a classic example of a Z-pattern at work. That is—its visual hierarchy takes advantage of the way people typically scan a webpage. In this case, the eye is encouraged to travel from the Athabasca University logo to their tagline (“Open. Flexible. Everywhere.”), then diagonally across the heading to the supporting copy, and then finally right to the call to action. (Pow!) Other visual queues also encourage the eye to move down (including, cleverly, the pointed tip of Athabasca crest).

2. blow LTD.

Image courtesy of blow LTD.. (Click to see the whole thing.)

If you look past the buzzy “Uber for beauty” thing, UK brand blow LTD. solves a genuine problem in a genius way. They offer affordable, professional beauty services that come to you, and—more importantly—you can book an appointment with one of their pros straight from their app. Smartly, landing pages are a big part of their campaign strategy. The example, for instance, promotes in-home eyelash extensions in clever ways.

Industry: Beauty

Why it inspires…

Crystal-clear value statement: This landing page doesn’t mess around with cute copy (e.g., “Eyes That Amaze”). Instead, it clearly states the offer and relies on value (and maybe a little bit of novelty) to win over prospective customers. A promise doesn’t get more unambiguous than “Eyelash Extensions At Home,” and that’s precisely why this headline is so effective.

Promo code: Providing a promo code to visitors sweetens the pot, but it’s also doing something more. The call to action (“Book Eyelash Extensions”) redirects to their main website, where they might get distracted or frustrated. The promo provides extra motivation to carry visitors through to complete a booking. Want these savings? Then ya’d best use that code before you forget.

Social proof: People are understandably picky about who does their hair and makeup, so providing social proof is a must. The testimonials here have been selected to highlight the personalized nature of the experience too. Since blow LTD. only works if prospects feel they can trust their professionals, providing social proof helps humanize the service and start building relationships.

Simple steps: Looking further down the page, we might pause over the “How It Works” section. In this post-Uber world, the service offered by blow LTD. is pretty easy to understand, so why bother including a three-step breakdown of it? That’s just the point, though. This landing page includes these steps to highlight this simplicity. I mean, come on—step three is “Sit Back & Relax.” That’s something I can get behind.

Subtle app promotion: Rather than aggressively funneling visitors into an app, the landing page ends with a gentle reminder that you can download the app on your iPhone or Android. (I’d test a mobile variant of the CTA that goes straight to the app.) Some people will certainly get excited about booking with blow LTD. on the go, but visitors don’t feel too pressured to whip out their smartphone. Once a visitor has converted, there’ll be plenty of other opportunities to onboard them to the app.

3. Blue Forest Farms (Agency: Champ/Cannabis Creative)

Image courtesy of Blue Forest Farms. (Click to see the whole thing.)

We love this incredible design for Blue Forest Farms by Champ and Cannabis Creative. Hemp farmers sometimes have trouble disassociating themselves from cannabis culture. (Tie-dye colors, bong water, and that funky smell coming from your older brother’s van.) But this stellar B2B landing page takes modernized and, dare we say, adult approach to wholesale hemp oil extracts. From its clean design to persuasive copy, it makes a strong case that this is an industry that demands to be taken seriously.

Industry: Hemp

Why it inspires…

Expert copy: Unlike B2C landing pages, this page speaks to a professional crowd. By which I mean, people who know what it means when plant extract contains “natural terpenes” and has been “decarboxylated.” We might suggest going with a more impactful headline, but wholesalers are likely very aware of the benefits. Cutting to the chase can’t be a bad thing.

A ‘refined’ approach: Blue Forest Farms market hemp oil in several states, from crude oil to white label products ready for the market. Beyond just listing these options, this landing page lays out the process through which their hemp is refined, emphasizing the care and craft that go into it.

Low-intensity lead gen: I’ve seen shorter forms, but the lead gen here is relatively straightforward for B2B. (They could test including first and last name in the same field and change some of the language.) It’s smart to leave an optional field for additional notes since wholesale deals are far more complex than most.

Simple design: The kind of conversation that needs to happen in wholesale will stretch beyond a single landing page. Instead of cramming too much information onto the page, Blue Forest Farms keep it short and sweet to encourage contact as soon as possible.

4. Border Buddy

Image courtesy of Border Buddy. (Click to see the whole thing.)

Ever try to cross the border with a 10-pound wheel of Wisconsin cheddar strapped into the passenger seat (and disguised as your wife)? Me neither. But if I did, I’d want Border Buddy behind me. This landing page works by evoking common anxieties and then offering to solve them without fuss.

Industry: Customs

Why it works…

Presenting the problem: The headline starts with the pain and insecurity (“Importing and Exporting Is Hard”) that any visitor who hits this landing page from a PPC campaign is likely to be feeling. Crucially, though, the promise of a solution appears with equal clarity above the fold: “We do the hard part for you,” says Border Buddy. Perfect.

Simplicity: Bringing your purchases across the border can get very messy, so keeping this landing page clean is essential. There’s no more information here than what you need to know. No legalese either. You’ll have a customs broker worrying about all those small details for you.

Speed: At Unbounce, we have a lot to say about the impact that page speed can have on your conversion rates. But Border Buddy is already ahead of the curve on this one. On mobile, this landing page takes less than three seconds to hit first meaningful paint. Border Buddy avoids weighing down the page with unnecessary media or scripts, ensuring immediate visitor engagement. (Prepping an SVG version of their logo could shave a few kilobytes off of what’s already a very lean page.)

Unexpected vibrancy: Sometimes marketers associate the push for faster speeds with a need to sacrifice the visual appeal of a landing page. This example from Border Buddy shows it that doesn’t have to be the case. They’ve made careful choices in terms of font, layout, and visuals to maximize impact and reinforce branding (without distracting the visitor).

F-pattern: Like the Z-pattern, the F-pattern layout mimics the way our eyes move across the screen when we look at content. It reduces cognitive load and ensures that the key pieces of the message (including the call to action) are located in the places that they’ll most noticeable.

Slow-loading pages can cost you conversions. Find out more about optimizing your landing page for speed, like Border Buddy did, with Unbounce’s Speed Boost and AMP support.

5. Bouquet Bar (Agency: Power Digital Marketing)

Image courtesy of Bouquet Bar. (Click to see the whole thing.)

Power Digital Marketing created this gorgeous landing page for Bouquet Bar. Though other landing pages target specific holidays, this one says that you don’t need an excuse to treat someone you love (or, y’know, need to impress) to a bouquet. You can do it “Just Because.” Ryan Picardal, the designer who worked on it, describes their goals:

For a fairly new brand, our team realized that we needed to capitalize on not only driving sales from these landing pages, but also expanding their audience. In order to achieve that, we needed to focus on putting enticing messaging and imagery at the forefront, and ensure that all key benefits Bouquet Bar provides are clearly visible and eye-catching.

Industry: Florist/Gifts

Why it works…

Choose your own adventure: While maintaining focus is important, sometimes a single call to action doesn’t quite capture the types of visitors your landing page receives. In these cases, it can be quite effective to provide multiple options. For buyers who want to craft something personal, the first call to action invites you to create your own bouquet. But for those short on time or imagination, “curated selections” provide a shortcut to celebrating an important person or occasion.

Just Because: 75% of roses sold in the US are purchased by men for Valentine’s Day. And 25% of all adults report buying flowers as gifts on Mother’s Day. It’s likely Bouquet Bar does a significant amount of business around these two days, but the “just because” messaging here invites business during the other 363 days of the year.

The right color palette: This point touches on Bouquet Bar’s overall branding, but it’s worth pointing out in the context of the “Just Because” page. Orange, particularly the deep shade they’ve chosen, aligns with the brand’s warm, sophisticated personality. A lot of what gets labeled as the psychology of color is fairly dubious—using pink won’t suddenly make your funeral home appear more cheerful—but the accents here definitely support the identity that Bouquet Bar wants to establish.

Evocative photography: The gallery helps contextualize the product as an “expression of love, gratitude and friendship” by showcasing people receiving the gift. Images of people can be more effective at evoking emotions than words, so a company like Bouquet Bar is wise to employ them here. The photos also, much more practically, show scale. This can be a real concern when purchasing products sight unseen. It’s an excellent lesson for anyone practicing ecommerce.

6. Class Creator

Image courtesy of Class Creator. (Click to see the whole thing.)

Australia-based Class Creator uses this Unbounce landing page to make inroads in the US market (and, hopefully, help the company secure US partners) when school’s between sessions in their home country. The page showcases many of the product’s features as well as the primary benefits. It targets high-level decision makers who need as much information as possible before they buy.

Industry: Education/SaaS

Why it works..

Breakin’ the rules: I know what you’re going to say. “That’s not a landing page. It’s a homepage. It breaks all the rules. Just look at that navigation bar! Look at all those different links. The Attention Ratio is out of control!” Grumble, grumble, grumble. But there’s a lesson here for anyone looking for landing page inspiration: stay flexible. Tim Bowman, Class Creator’s CEO, told me they’ve found it more success with this homepage than a traditional conversion-focused landing page. I wanted to include it here as an example of just what you can do.

Floating navigation bar: If you must include a navigation bar, it’s best to keep it in view at all times. This also lets Class Creator keep the primary call to action (“Demo School”) at the top of the page so that no scrolling is necessary for their visitors to find it.

The numbers don’t lie: Above the fold Class Creator marshals some pretty serious numbers as a form of social proof. They leverage the 10,000+ educators in 13 countries who’re already using their software as a powerful persuasive device.

Easy access to a product demo: In the SaaS space, it’s remarkably common to see companies throw up too many barriers between potential customers and demoing their product. (“Submit your firstborn for access to our 5-minute free trial.”) Class Creator knows that it’s essential for prospects to get their hands dirty with a demo or trial version of the software. This ensures that they get to evaluate the product in action, generating qualified leads (with a simple email form) and carrying them further down the funnel.

Smart use of lightboxes: This landing page (acting as a homepage) already has a ton to say about Class Creator. Relegating any additional information to lightboxes works to keep it out of the way. It’d certainly be worth their while testing different versions of this page that swap out features for benefits or put the testimonials in a more prevalent place.

Editor’s Note. If you’re looking for the creative freedom to make whatever you want, the Unbounce Builder offers that flexibility, whether you want to make a popup or sticky bar, a long-form landing page, or an SEO-optimized page. Learn more here.

7. Good Eggs

Image courtesy of Good Eggs. (Click to see the whole thing.)

The good people at Good Eggs know how to use slick marketing (just look at their rockin’ homepage!). In fact, I think a lot of their landing pages would be a great fit for this post about about landing page design. This particular example, which promotes free coconut water, is no exception, but it also offers a masterclass in restraint. It shows how to use a promo to score conversions without becoming overbearing.

Industry: Grocery Delivery

Why it inspires…

Freebies: Free seems universally good. But in this case, the promise of free is doing more than appealing to our instinctual love of not paying for stuff. It builds good will, provides a sample of a product that Good Egg carries, and quickly establishes a lifestyle match between the service and the visitor. What do I mean by lifestyle match? Well, if you’re thrilled by the getting free coconut water from Harmless Harvest, you already know Good Eggs will be a great fit for you.

Added value: At first, I was taken aback by the headline here because I thought you’d hit harder with the whole free thing (like, I dunno, “Free Coconut Water” could work?). But it’s likely the average Good Eggs customer has more on their mind just getting a deal. Here, the promotion helps show off brand values of wellness, sustainability, and ethical labor practices. So it’s not just free, it’s also a good thing.

Testimonials: It can be a little risky to mention your competitors, but Good Eggs gets around this problem by letting a customer do it for them. Sometimes testimonials can get a little samey, repeating the same point in different voices. (That’s not always a bad thing.) Here, though, they’ve been carefully selected to reinforce the three value propositions listed above.

8. Jet Pet

Image courtesy of Jet Pet. (Click to see the whole thing.)

For every person living in Vancouver, there must be at least six dogs. Jet Pet understands this city’s love of pooches, and they’re big fans of using the Unbounce Builder to advertise their premium dog boarding service and three locations to locals. We’ve included it here because this landing page is an inspiration for anyone targeting a select geographic area.

Industry: Pet Care/Boarding

Why it works…

Clear value statement: A simple heading (“Dog Boarding Vancouver”) lets the searcher know they’ve hit the jackpot. For paid campaigns, Jet Pet can also use Unbounce’s Dynamic Keyword Replacement (DTR) to swap in a search keyword (“Dog Kennels Vancouver”) for improved message match. Then, when a prospect clicks on an ad in Google, they’re brought to a page with a headline that matches their expectations.

Two-stage form: Typically, using multi-step forms can lead to higher conversion rates than a single long form. Here, a two-stage form reduces psychological friction in two ways. First, it minimizes the perceived effort in signing up for the service. (And even if the second form proves frustrating, someone who’s already filled out the first form is invested and more likely to continue onward. Sunk cost fallacy FTW.) Second, a two-stage form can delay asking for more “sensitive” questions until later.

Friendliness: Speaking of the form, I love that the first thing they ask you (and the only required field on the first page) is your dog’s name. I’d expect this question if I walked into one of their locations with my pup on a leash, but seeing the same question here made me smile. Jet Pet’s page is full of friendly gestures like this one that make them memorable.

Trust building: Trusting somebody else with your dog requires significant peace of mind. So it’s important that Jet Pet uses copy that builds that trust and leaves their customers feeling secure that they’ve left Fido with ”loving experts” who have his best interest in mind. The reassuring language that Jet Pet uses across the page reinforces this message, including emotionally loaded terms like “care,” “safe,” and “love.”

Video testimonials: You don’t always need a video to have an effective testimonial, but in Jet Pet’s case, I think this is a smart move. There’s a lot of questionable testimony out there, so showing actual dog owners speaking to the camera helps build further credibility. (I’d love to see the dogs in these videos too.)

9. Mooala (Agency: BuzzShift)

Image courtesy of Mooala.. (Click to see the whole thing.)

So it turns out you can milk a banana. Who knew? (Mooala Organic, that’s who.) Created by BuzzShift, the landing page reflects the brand’s playfulness and sense of fun embodied by their mascot. It’s also straightforward in a way that inspires a lot of confidence in their product. Cameron Gawley, BuzzShift’s co-founder and CEO, puts the choices here in a whole-funnel context:

This specific page worked well in the consideration phase of our social ads. Our goal was to add value via a coupon, by capturing an email as a soft conversion and then nurture them forward in the rest of the journey. Most brands have a huge opportunity to grow lower their CPA and increase conversions by focusing more on awareness and consideration.

Industry: Beverages/Dairy Alternatives

Why it inspires…

From landing page to offline purchase: As Gawley points out, the promise of a coupon does double duty as a soft conversion. It builds an email nurture track and encourages an in-store purchase. Since tasting is believing, this is a crucial component of Mooala’s digital marketing strategy.

Meeting objections head-on: Banana haters gonna banana hate. But Mooala should be commended for immediately kicking one possible objection to the curb: “What is Bananamilk, you ask? It’s not a sugary-sweet banana smoothie, as you might think.” By boldly tackling this concern, the copy helps reset expectations and promote the product as “a light, dairy alternative that you can enjoy guilt-free.”

A smartly placed animation: Videos and animations can be extraordinarily useful, but they can also serve as a distraction if not positioned correctly. I love the inclusion of animation at the bottom of the page, where it’ll draw the eye toward the CTA instead of distracting from Mooala’s primary messaging.

Social queues: Encouraging visitors to follow the brand’s social media accounts increases the opportunities to be delightful and stay top of mind.

10. Pared

Image courtesy of Pared. (Click to see the whole thing.)

We’re happy to show off this slick landing page from Pared, an app that matches (or, ahem, pairs) restaurants to pre-qualified kitchen staff. Like the example from Class Creator, Pared doesn’t need a complicated website to get their message out there. Unbounce’s drag-and-drop builder gives them the ability to make changes and track conversions. According to Dave Lu, Pared’s president and co-founder, it’s been effective, even three years later:

From day one, I was able to quickly pull together a website and landing page for my startup. Because of Unbounce, I can iterate and A/B test changes without needing to involve a designer or developer. This is tremendously liberating and powerful for any marketer.

Industry: Restaurants/Staffing

Why it inspires…

Speaks to its niche: Pared isn’t a service for everyone and they know it. Instead, they have a specific clientele whose needs they match in a big way. This landing page starts with one particular problem these people encounter: “Never be short-staffed again,” and goes from there. (They use other web assets for recruiting Pared Pros.)

Explainer video: The landing page includes a short explainer that runs viewers through the problem and their solution to it in simple, approachable language. App landing pages, in particular, benefit from these types of videos.

Big names and logos: The page includes logos from a wide variety of recognizable eateries and restaurants who use the service. It also includes killer testimonials from chef-owners at San Francisco institutions like Little Gem, Octavia, and Jaridiniere (now sadly gone).

11. Twinwoods Adventure (Agency: Bluespark Digital)

Image courtesy of Twinwoods Adventure. (Click to see the whole thing.)

You need to see the real page for the full effect. This landing page for Twinwoods Adventure captures the thrill of indoor skydiving through a captivating (and humorous) hero animation and tons of incredible action shots. Bluespark Digital created a page that buzzes with energy and excitement while staying focused on the conversion.

Industry: Adventure

Why it inspires…

Capturing the experience: Twinwoods Adventure sell an experience, so social proof is critical in carrying visitors over the golden line from curiosity to conversion. (You can return a lousy product, after all, but bad experiences will be with you for life.) The page hits you with the double whammy of testimonials and review scores from Google, Facebook, and TripAdvisor.

Hype video: Some concepts demand video. Indoor skydiving is one of them. The mid-page video here does an incredible job of creating hype for the experience by showing off a range of skill levels. If you thought the wind tunnel was nothing but an oversized hairdryer, boy, you were wrong.

Keep the number handy: Like many of the pages we’ve featured, the design encourages scrolling downwards (clicking the arrow below the CTA carries you to the benefits). But Twinwoods likely do a lot of booking over the phone, so a floating phone number keeps that particular call-to-action visible no matter where people end up on the page.

Additional info: Before you get me into a jumpsuit, I’ve got more questions. (Like, where’d you guys get the wind tunnel anyway?) That’s why it’s a relief to find the info I need tucked away on the page. Arguably, these sections could be a little more evident as buttons, but Twinwoods Adventure smartly includes this additional info without stretching the page.

12. Wavehuggers (Agency: Everett Andrew Marketing)

Image courtesy of Wavehuggers. (Click to see the whole thing.)

Created by Everett Andrew Marketing, this brilliant landing page connects safety and fun together through carefully selected visuals and clear, concise messaging. According to Mark Chapman, Founder and President of Everett Andrew, this design was all about standing out:

Our goal in creating the page was to cut through the clutter and crowded market of businesses here in southern California offering surf lessons—both on Google and Facebook. Getting each important conversion component (i.e. social proof, urgency, hero shot, CTA, etc.) into the page, mostly above the fold, was tricky but in the end we found a way to segment these out so each part catches the eye.

Industry: Surf Lessons

Why it inspires…

Yelp score: Even the crummiest of products or services can gather together a few positive testimonials. (“The CEO’s mom thinks we’re cool.”) That’s why high scores from Yelp, TripAdvisor, Amazon, or Google can complement testimonials, as they do here. It’s much more challenging to maintain strong scores on these sites. (Just remember that visitors can always verify your score for themselves.)

Timed special offer: Like many of the examples here, Wavehuggers add urgency to the landing page with a limited time promotion. It may not seem like much—this kind of thing is almost a marketing cliche at this point—but even small tweaks like adding “for a limited time only” to a promo code can affect your conversion rates.

Safety, comfort, fun: Prospects are likely seeking out lessons to feel more comfortable on the water. Everything on this landing page focuses on the promise of a positive experience. The copy on this landing page reassures them throughout that surfing is “not as scary as you might think.”

Real customers: The photographs here don’t have the polish of some of the others on this list (see Western Rise below), but guess what? They shouldn’t. A stunning stock photograph of a professional surfer hanging ten would be far less effective than these visuals of kids having fun on their boards. From the cursive fonts to the hand-drawn arrows, Wavehuggers’ style reflects the relaxed vibes of surfer culture.

13. Western Rise

Image courtesy of Western Rise. (Click to see the whole thing.)

Sometimes when prepping a piece like this one, you end up buying the product. I’m very, very close to pulling the trigger on a pair of Western Rise’s AT Slim Rivet Pants. And why not? This sharp landing page quickly establishes the appeal of the product through visuals and copy that stresses the benefits of these “elevated” pants. It may be time to give up on my ratty jeans altogether.

Industry: Clothier

Why it works…

Bold visuals: These pants may be handmade in Los Angeles, but many of the photos here (including the hero shot) scream Brooklyn. It’s easy to imagine wearing the AT Slim Rivet Pants as you peddle your fixie through traffic, balancing a latte on your handlebars on the way to a chic rooftop cocktail party.

Stressing the benefits: I never thought I’d be writing about the common pain points associated with wearing pants, but here we are. On this landing page, Western Rise addresses them all. Jeans are prone to tearing and tend to overheat. Chinos get dirty and wrinkled. Dress pants are for squares, man. By promising versatility (“pants for all day, every day”) and keeping the benefits up front, Western Rise offers a solution to a problem you didn’t know you had.

“Tech specs”: Though there’s some clever copy on display here, Western Rise is extremely straightforward about the features of the AT Slim Rivet Pants in the “Tech specs” section on the page. They provide precise details about materials (“Durable Nylon Canvas” and “Gusseted Crotch”) and design (“Media Pocket” and “Extendable Hem”) in a clear, concise way.

ABT: Always Be Testing

There you have it. These are some of the best landing page examples I’ve come across here at Unbounce, selected to represent a wide swath of industries with many different conversion goals. I hope you’ve found some qualities to inspire you.

But I have one final piece of advice for you: no page is ever perfect—or, more to the point, every page can be better. And what works for one page (with one target market) won’t necessarily work for you. With this in mind, you should always be testing your landing pages. If you’ve got a page you’re already planning to tinker with, try running it through our Landing Page Analyzer for some actionable steps you can take.

Be the Michael Jordan of landing pages

When I was in middle school, I had a friend who gave up playing basketball after watching Michael Jordan in the NBA Finals. “I’ll never get anywhere near his level,” he told me, “so what’s the point?”

Great landing page examples like the ones above should inspire you. But sometimes seeing other people’s awesomeness can have the opposite effect.

But don’t give up!

The good news is that everything you see here was built with Unbounce’s drag-and-drop builder. Though many take advantage of custom scripts to kick it up a notch, all these examples started in the same place as you will—with a brand, a blank page, and a big idea. Heck, some of these inspiring landing pages even started as Unbounce templates, though you’d never know it by looking at them. And we’re not tellin’.

So swipe a few ideas from these examples, load up your favorite template, and, yeah… be the Michael Jordan of landing pages.

If you’ve got a landing page you’d like to show off—yours or even somebody else’s—please share below.

from Marketing https://unbounce.com/landing-page-examples/best-landing-page-examples/ via http://www.rssmix.com/

[annaxkeating]

13 Great Landing Page Examples You Gotta Save for Your Swipe File

Here’s our starting principle:

A polished, professional landing page can improve your conversion rates. (And a messy one can hurt them.)

Pretty simple, right? You’ve probably heard something similar before. But what the heck does it mean to be “polished” and “professional” on a landing page, anyway? And when it comes to conversions, what’s the magical x-factor that sets exceptional marketers apart?

With these questions in mind, we want to show off some fresh landing page examples to inspire your next creation. Go ahead and save their smartest, slickest, and snappiest elements for your swipe file.

Throughout, we’ll offer an Unbounce-certified perspective on what makes each page so darn good—and, occasionally, how each could be improved. (Incidentally, all of ’em show off what you can do with the Unbounce Builder.) Let’s go.

What makes a landing page effective?

Before looking at the examples, it’s worth highlighting some of the qualities that most great landing pages share. (Ain’t got time for that? Jump ahead for the top landing page examples.)

Here are a few fundamental practices of high-converting landing pages:

Use a clear and concise value statement (above the fold) so visitors understand the purpose of your page immediately.

Match your primary headline to the ad your visitor clicked to land on the page in the first place (or the button of the email CTA, for example).

Include social proof and testimonials to back up your claims.

Focus the whole page on a single offer, with just one primary call to action (CTA).

Use a conversion-centered layout to make your CTA stand out (think about whitespace, color, contrast, and directional cues).

Test new ideas using A/B testing. Sometimes what works will surprise you.

Not sure your own landing pages are hitting the mark? Try out Unbounce’s Landing Page Analyzer to get a personalized checklist of tactics that can kick your conversions up a notch.

The Best Landing Page Examples of 2019 [Updated!]

1. Athabasca University

Image courtesy of Athabasca University. (Click to see the whole thing.)

Athabasca University pioneered distance education in Canada in the 1970s. Today, it uses landing pages to boost its online enrolment initiatives, including this example representing its 14 certificate programs. It’s a smart choice since landing pages allow AU to focus a visitor’s attention on a particular slice of its many online program offerings.

Industry: Education

Why it inspires…

Smart copy: It might be worth testing out a more direct headline, but the copy here matches the school’s other branding initiatives elsewhere. It’s also very sharp. The target is clear: people who might further their education but don’t feel they have time to pursue it. This landing page says otherwise (in words and in its hero image).

You-oriented copy: This page is all about me (or, uh, “you”) and not about the “Great and Powerful” Athabasca University. Marketers working in education understand the need to appeal to self-interest better than many of their counterparts in other industries, who can slip into bragging. I’m not sure what part of Maslow’s hierarchy of needs calls for tech bro flexing, but AU does better by appealing to a desire for self-actualization.

Testimonials: A little bit of inspiration never hurts. Here, the social proof shows pathways to personal success before people make a significant investment. I’d test to see if doubling down doesn’t produce even better results here. Giving each testimonial more visibility and offering a smidge more biography—along with portraits to humanize them—might provide a little boost. (Of course, it might not. But that’s why we test!)

Z-pattern: This page is a classic example of a Z-pattern at work. That is—its visual hierarchy takes advantage of the way people typically scan a webpage. In this case, the eye is encouraged to travel from the Athabasca University logo to their tagline (“Open. Flexible. Everywhere.”), then diagonally across the heading to the supporting copy, and then finally right to the call to action. (Pow!) Other visual queues also encourage the eye to move down (including, cleverly, the pointed tip of Athabasca crest).

2. blow LTD.

Image courtesy of blow LTD.. (Click to see the whole thing.)

If you look past the buzzy “Uber for beauty” thing, UK brand blow LTD. solves a genuine problem in a genius way. They offer affordable, professional beauty services that come to you, and—more importantly—you can book an appointment with one of their pros straight from their app. Smartly, landing pages are a big part of their campaign strategy. The example, for instance, promotes in-home eyelash extensions in clever ways.

Industry: Beauty

Why it inspires…

Crystal-clear value statement: This landing page doesn’t mess around with cute copy (e.g., “Eyes That Amaze”). Instead, it clearly states the offer and relies on value (and maybe a little bit of novelty) to win over prospective customers. A promise doesn’t get more unambiguous than “Eyelash Extensions At Home,” and that’s precisely why this headline is so effective.

Promo code: Providing a promo code to visitors sweetens the pot, but it’s also doing something more. The call to action (“Book Eyelash Extensions”) redirects to their main website, where they might get distracted or frustrated. The promo provides extra motivation to carry visitors through to complete a booking. Want these savings? Then ya’d best use that code before you forget.

Social proof: People are understandably picky about who does their hair and makeup, so providing social proof is a must. The testimonials here have been selected to highlight the personalized nature of the experience too. Since blow LTD. only works if prospects feel they can trust their professionals, providing social proof helps humanize the service and start building relationships.

Simple steps: Looking further down the page, we might pause over the “How It Works” section. In this post-Uber world, the service offered by blow LTD. is pretty easy to understand, so why bother including a three-step breakdown of it? That’s just the point, though. This landing page includes these steps to highlight this simplicity. I mean, come on—step three is “Sit Back & Relax.” That’s something I can get behind.

Subtle app promotion: Rather than aggressively funneling visitors into an app, the landing page ends with a gentle reminder that you can download the app on your iPhone or Android. (I’d test a mobile variant of the CTA that goes straight to the app.) Some people will certainly get excited about booking with blow LTD. on the go, but visitors don’t feel too pressured to whip out their smartphone. Once a visitor has converted, there’ll be plenty of other opportunities to onboard them to the app.

3. Blue Forest Farms (Agency: Champ/Cannabis Creative)

Image courtesy of Blue Forest Farms. (Click to see the whole thing.)

We love this incredible design for Blue Forest Farms by Champ and Cannabis Creative. Hemp farmers sometimes have trouble disassociating themselves from cannabis culture. (Tie-dye colors, bong water, and that funky smell coming from your older brother’s van.) But this stellar B2B landing page takes modernized and, dare we say, adult approach to wholesale hemp oil extracts. From its clean design to persuasive copy, it makes a strong case that this is an industry that demands to be taken seriously.

Industry: Hemp

Why it inspires…

Expert copy: Unlike B2C landing pages, this page speaks to a professional crowd. By which I mean, people who know what it means when plant extract contains “natural terpenes” and has been “decarboxylated.” We might suggest going with a more impactful headline, but wholesalers are likely very aware of the benefits. Cutting to the chase can’t be a bad thing.

A ‘refined’ approach: Blue Forest Farms market hemp oil in several states, from crude oil to white label products ready for the market. Beyond just listing these options, this landing page lays out the process through which their hemp is refined, emphasizing the care and craft that go into it.

Low-intensity lead gen: I’ve seen shorter forms, but the lead gen here is relatively straightforward for B2B. (They could test including first and last name in the same field and change some of the language.) It’s smart to leave an optional field for additional notes since wholesale deals are far more complex than most.

Simple design: The kind of conversation that needs to happen in wholesale will stretch beyond a single landing page. Instead of cramming too much information onto the page, Blue Forest Farms keep it short and sweet to encourage contact as soon as possible.

4. Border Buddy

Image courtesy of Border Buddy. (Click to see the whole thing.)

Ever try to cross the border with a 10-pound wheel of Wisconsin cheddar strapped into the passenger seat (and disguised as your wife)? Me neither. But if I did, I’d want Border Buddy behind me. This landing page works by evoking common anxieties and then offering to solve them without fuss.

Industry: Customs

Why it works…

Presenting the problem: The headline starts with the pain and insecurity (“Importing and Exporting Is Hard”) that any visitor who hits this landing page from a PPC campaign is likely to be feeling. Crucially, though, the promise of a solution appears with equal clarity above the fold: “We do the hard part for you,” says Border Buddy. Perfect.

Simplicity: Bringing your purchases across the border can get very messy, so keeping this landing page clean is essential. There’s no more information here than what you need to know. No legalese either. You’ll have a customs broker worrying about all those small details for you.

Speed: At Unbounce, we have a lot to say about the impact that page speed can have on your conversion rates. But Border Buddy is already ahead of the curve on this one. On mobile, this landing page takes less than three seconds to hit first meaningful paint. Border Buddy avoids weighing down the page with unnecessary media or scripts, ensuring immediate visitor engagement. (Prepping an SVG version of their logo could shave a few kilobytes off of what’s already a very lean page.)

Unexpected vibrancy: Sometimes marketers associate the push for faster speeds with a need to sacrifice the visual appeal of a landing page. This example from Border Buddy shows it that doesn’t have to be the case. They’ve made careful choices in terms of font, layout, and visuals to maximize impact and reinforce branding (without distracting the visitor).

F-pattern: Like the Z-pattern, the F-pattern layout mimics the way our eyes move across the screen when we look at content. It reduces cognitive load and ensures that the key pieces of the message (including the call to action) are located in the places that they’ll most noticeable.

Slow-loading pages can cost you conversions. Find out more about optimizing your landing page for speed, like Border Buddy did, with Unbounce’s Speed Boost and AMP support.

5. Bouquet Bar (Agency: Power Digital Marketing)

Image courtesy of Bouquet Bar. (Click to see the whole thing.)

Power Digital Marketing created this gorgeous landing page for Bouquet Bar. Though other landing pages target specific holidays, this one says that you don’t need an excuse to treat someone you love (or, y’know, need to impress) to a bouquet. You can do it “Just Because.” Ryan Picardal, the designer who worked on it, describes their goals:

For a fairly new brand, our team realized that we needed to capitalize on not only driving sales from these landing pages, but also expanding their audience. In order to achieve that, we needed to focus on putting enticing messaging and imagery at the forefront, and ensure that all key benefits Bouquet Bar provides are clearly visible and eye-catching.

Industry: Florist/Gifts

Why it works…

Choose your own adventure: While maintaining focus is important, sometimes a single call to action doesn’t quite capture the types of visitors your landing page receives. In these cases, it can be quite effective to provide multiple options. For buyers who want to craft something personal, the first call to action invites you to create your own bouquet. But for those short on time or imagination, “curated selections” provide a shortcut to celebrating an important person or occasion.

Just Because: 75% of roses sold in the US are purchased by men for Valentine’s Day. And 25% of all adults report buying flowers as gifts on Mother’s Day. It’s likely Bouquet Bar does a significant amount of business around these two days, but the “just because” messaging here invites business during the other 363 days of the year.

The right color palette: This point touches on Bouquet Bar’s overall branding, but it’s worth pointing out in the context of the “Just Because” page. Orange, particularly the deep shade they’ve chosen, aligns with the brand’s warm, sophisticated personality. A lot of what gets labeled as the psychology of color is fairly dubious—using pink won’t suddenly make your funeral home appear more cheerful—but the accents here definitely support the identity that Bouquet Bar wants to establish.

Evocative photography: The gallery helps contextualize the product as an “expression of love, gratitude and friendship” by showcasing people receiving the gift. Images of people can be more effective at evoking emotions than words, so a company like Bouquet Bar is wise to employ them here. The photos also, much more practically, show scale. This can be a real concern when purchasing products sight unseen. It’s an excellent lesson for anyone practicing ecommerce.

6. Class Creator

Image courtesy of Class Creator. (Click to see the whole thing.)

Australia-based Class Creator uses this Unbounce landing page to make inroads in the US market (and, hopefully, help the company secure US partners) when school’s between sessions in their home country. The page showcases many of the product’s features as well as the primary benefits. It targets high-level decision makers who need as much information as possible before they buy.

Industry: Education/SaaS

Why it works..

Breakin’ the rules: I know what you’re going to say. “That’s not a landing page. It’s a homepage. It breaks all the rules. Just look at that navigation bar! Look at all those different links. The Attention Ratio is out of control!” Grumble, grumble, grumble. But there’s a lesson here for anyone looking for landing page inspiration: stay flexible. Tim Bowman, Class Creator’s CEO, told me they’ve found it more success with this homepage than a traditional conversion-focused landing page. I wanted to include it here as an example of just what you can do.

Floating navigation bar: If you must include a navigation bar, it’s best to keep it in view at all times. This also lets Class Creator keep the primary call to action (“Demo School”) at the top of the page so that no scrolling is necessary for their visitors to find it.

The numbers don’t lie: Above the fold Class Creator marshals some pretty serious numbers as a form of social proof. They leverage the 10,000+ educators in 13 countries who’re already using their software as a powerful persuasive device.

Easy access to a product demo: In the SaaS space, it’s remarkably common to see companies throw up too many barriers between potential customers and demoing their product. (“Submit your firstborn for access to our 5-minute free trial.”) Class Creator knows that it’s essential for prospects to get their hands dirty with a demo or trial version of the software. This ensures that they get to evaluate the product in action, generating qualified leads (with a simple email form) and carrying them further down the funnel.

Smart use of lightboxes: This landing page (acting as a homepage) already has a ton to say about Class Creator. Relegating any additional information to lightboxes works to keep it out of the way. It’d certainly be worth their while testing different versions of this page that swap out features for benefits or put the testimonials in a more prevalent place.

Editor’s Note. If you’re looking for the creative freedom to make whatever you want, the Unbounce Builder offers that flexibility, whether you want to make a popup or sticky bar, a long-form landing page, or an SEO-optimized page. Learn more here.

7. Good Eggs

Image courtesy of Good Eggs. (Click to see the whole thing.)

The good people at Good Eggs know how to use slick marketing (just look at their rockin’ homepage!). In fact, I think a lot of their landing pages would be a great fit for this post about about landing page design. This particular example, which promotes free coconut water, is no exception, but it also offers a masterclass in restraint. It shows how to use a promo to score conversions without becoming overbearing.

Industry: Grocery Delivery

Why it inspires…

Freebies: Free seems universally good. But in this case, the promise of free is doing more than appealing to our instinctual love of not paying for stuff. It builds good will, provides a sample of a product that Good Egg carries, and quickly establishes a lifestyle match between the service and the visitor. What do I mean by lifestyle match? Well, if you’re thrilled by the getting free coconut water from Harmless Harvest, you already know Good Eggs will be a great fit for you.

Added value: At first, I was taken aback by the headline here because I thought you’d hit harder with the whole free thing (like, I dunno, “Free Coconut Water” could work?). But it’s likely the average Good Eggs customer has more on their mind just getting a deal. Here, the promotion helps show off brand values of wellness, sustainability, and ethical labor practices. So it’s not just free, it’s also a good thing.

Testimonials: It can be a little risky to mention your competitors, but Good Eggs gets around this problem by letting a customer do it for them. Sometimes testimonials can get a little samey, repeating the same point in different voices. (That’s not always a bad thing.) Here, though, they’ve been carefully selected to reinforce the three value propositions listed above.

8. Jet Pet

Image courtesy of Jet Pet. (Click to see the whole thing.)

For every person living in Vancouver, there must be at least six dogs. Jet Pet understands this city’s love of pooches, and they’re big fans of using the Unbounce Builder to advertise their premium dog boarding service and three locations to locals. We’ve included it here because this landing page is an inspiration for anyone targeting a select geographic area.

Industry: Pet Care/Boarding

Why it works…

Clear value statement: A simple heading (“Dog Boarding Vancouver”) lets the searcher know they’ve hit the jackpot. For paid campaigns, Jet Pet can also use Unbounce’s Dynamic Keyword Replacement (DTR) to swap in a search keyword (“Dog Kennels Vancouver”) for improved message match. Then, when a prospect clicks on an ad in Google, they’re brought to a page with a headline that matches their expectations.

Two-stage form: Typically, using multi-step forms can lead to higher conversion rates than a single long form. Here, a two-stage form reduces psychological friction in two ways. First, it minimizes the perceived effort in signing up for the service. (And even if the second form proves frustrating, someone who’s already filled out the first form is invested and more likely to continue onward. Sunk cost fallacy FTW.) Second, a two-stage form can delay asking for more “sensitive” questions until later.

Friendliness: Speaking of the form, I love that the first thing they ask you (and the only required field on the first page) is your dog’s name. I’d expect this question if I walked into one of their locations with my pup on a leash, but seeing the same question here made me smile. Jet Pet’s page is full of friendly gestures like this one that make them memorable.

Trust building: Trusting somebody else with your dog requires significant peace of mind. So it’s important that Jet Pet uses copy that builds that trust and leaves their customers feeling secure that they’ve left Fido with ”loving experts” who have his best interest in mind. The reassuring language that Jet Pet uses across the page reinforces this message, including emotionally loaded terms like “care,” “safe,” and “love.”

Video testimonials: You don’t always need a video to have an effective testimonial, but in Jet Pet’s case, I think this is a smart move. There’s a lot of questionable testimony out there, so showing actual dog owners speaking to the camera helps build further credibility. (I’d love to see the dogs in these videos too.)

9. Mooala (Agency: BuzzShift)

Image courtesy of Mooala.. (Click to see the whole thing.)

So it turns out you can milk a banana. Who knew? (Mooala Organic, that’s who.) Created by BuzzShift, the landing page reflects the brand’s playfulness and sense of fun embodied by their mascot. It’s also straightforward in a way that inspires a lot of confidence in their product. Cameron Gawley, BuzzShift’s co-founder and CEO, puts the choices here in a whole-funnel context:

This specific page worked well in the consideration phase of our social ads. Our goal was to add value via a coupon, by capturing an email as a soft conversion and then nurture them forward in the rest of the journey. Most brands have a huge opportunity to grow lower their CPA and increase conversions by focusing more on awareness and consideration.

Industry: Beverages/Dairy Alternatives

Why it inspires…

From landing page to offline purchase: As Gawley points out, the promise of a coupon does double duty as a soft conversion. It builds an email nurture track and encourages an in-store purchase. Since tasting is believing, this is a crucial component of Mooala’s digital marketing strategy.

Meeting objections head-on: Banana haters gonna banana hate. But Mooala should be commended for immediately kicking one possible objection to the curb: “What is Bananamilk, you ask? It’s not a sugary-sweet banana smoothie, as you might think.” By boldly tackling this concern, the copy helps reset expectations and promote the product as “a light, dairy alternative that you can enjoy guilt-free.”

A smartly placed animation: Videos and animations can be extraordinarily useful, but they can also serve as a distraction if not positioned correctly. I love the inclusion of animation at the bottom of the page, where it’ll draw the eye toward the CTA instead of distracting from Mooala’s primary messaging.

Social queues: Encouraging visitors to follow the brand’s social media accounts increases the opportunities to be delightful and stay top of mind.

10. Pared

Image courtesy of Pared. (Click to see the whole thing.)

We’re happy to show off this slick landing page from Pared, an app that matches (or, ahem, pairs) restaurants to pre-qualified kitchen staff. Like the example from Class Creator, Pared doesn’t need a complicated website to get their message out there. Unbounce’s drag-and-drop builder gives them the ability to make changes and track conversions. According to Dave Lu, Pared’s president and co-founder, it’s been effective, even three years later:

From day one, I was able to quickly pull together a website and landing page for my startup. Because of Unbounce, I can iterate and A/B test changes without needing to involve a designer or developer. This is tremendously liberating and powerful for any marketer.

Industry: Restaurants/Staffing

Why it inspires…

Speaks to its niche: Pared isn’t a service for everyone and they know it. Instead, they have a specific clientele whose needs they match in a big way. This landing page starts with one particular problem these people encounter: “Never be short-staffed again,” and goes from there. (They use other web assets for recruiting Pared Pros.)

Explainer video: The landing page includes a short explainer that runs viewers through the problem and their solution to it in simple, approachable language. App landing pages, in particular, benefit from these types of videos.

Big names and logos: The page includes logos from a wide variety of recognizable eateries and restaurants who use the service. It also includes killer testimonials from chef-owners at San Francisco institutions like Little Gem, Octavia, and Jaridiniere (now sadly gone).

11. Twinwoods Adventure (Agency: Bluespark Digital)

Image courtesy of Twinwoods Adventure. (Click to see the whole thing.)

You need to see the real page for the full effect. This landing page for Twinwoods Adventure captures the thrill of indoor skydiving through a captivating (and humorous) hero animation and tons of incredible action shots. Bluespark Digital created a page that buzzes with energy and excitement while staying focused on the conversion.

Industry: Adventure

Why it inspires…

Capturing the experience: Twinwoods Adventure sell an experience, so social proof is critical in carrying visitors over the golden line from curiosity to conversion. (You can return a lousy product, after all, but bad experiences will be with you for life.) The page hits you with the double whammy of testimonials and review scores from Google, Facebook, and TripAdvisor.

Hype video: Some concepts demand video. Indoor skydiving is one of them. The mid-page video here does an incredible job of creating hype for the experience by showing off a range of skill levels. If you thought the wind tunnel was nothing but an oversized hairdryer, boy, you were wrong.

Keep the number handy: Like many of the pages we’ve featured, the design encourages scrolling downwards (clicking the arrow below the CTA carries you to the benefits). But Twinwoods likely do a lot of booking over the phone, so a floating phone number keeps that particular call-to-action visible no matter where people end up on the page.

Additional info: Before you get me into a jumpsuit, I’ve got more questions. (Like, where’d you guys get the wind tunnel anyway?) That’s why it’s a relief to find the info I need tucked away on the page. Arguably, these sections could be a little more evident as buttons, but Twinwoods Adventure smartly includes this additional info without stretching the page.

12. Wavehuggers (Agency: Everett Andrew Marketing)

Image courtesy of Wavehuggers. (Click to see the whole thing.)

Created by Everett Andrew Marketing, this brilliant landing page connects safety and fun together through carefully selected visuals and clear, concise messaging. According to Mark Chapman, Founder and President of Everett Andrew, this design was all about standing out:

Our goal in creating the page was to cut through the clutter and crowded market of businesses here in southern California offering surf lessons—both on Google and Facebook. Getting each important conversion component (i.e. social proof, urgency, hero shot, CTA, etc.) into the page, mostly above the fold, was tricky but in the end we found a way to segment these out so each part catches the eye.

Industry: Surf Lessons

Why it inspires…

Yelp score: Even the crummiest of products or services can gather together a few positive testimonials. (“The CEO’s mom thinks we’re cool.”) That’s why high scores from Yelp, TripAdvisor, Amazon, or Google can complement testimonials, as they do here. It’s much more challenging to maintain strong scores on these sites. (Just remember that visitors can always verify your score for themselves.)

Timed special offer: Like many of the examples here, Wavehuggers add urgency to the landing page with a limited time promotion. It may not seem like much—this kind of thing is almost a marketing cliche at this point—but even small tweaks like adding “for a limited time only” to a promo code can affect your conversion rates.

Safety, comfort, fun: Prospects are likely seeking out lessons to feel more comfortable on the water. Everything on this landing page focuses on the promise of a positive experience. The copy on this landing page reassures them throughout that surfing is “not as scary as you might think.”

Real customers: The photographs here don’t have the polish of some of the others on this list (see Western Rise below), but guess what? They shouldn’t. A stunning stock photograph of a professional surfer hanging ten would be far less effective than these visuals of kids having fun on their boards. From the cursive fonts to the hand-drawn arrows, Wavehuggers’ style reflects the relaxed vibes of surfer culture.

13. Western Rise

Image courtesy of Western Rise. (Click to see the whole thing.)

Sometimes when prepping a piece like this one, you end up buying the product. I’m very, very close to pulling the trigger on a pair of Western Rise’s AT Slim Rivet Pants. And why not? This sharp landing page quickly establishes the appeal of the product through visuals and copy that stresses the benefits of these “elevated” pants. It may be time to give up on my ratty jeans altogether.

Industry: Clothier

Why it works…

Bold visuals: These pants may be handmade in Los Angeles, but many of the photos here (including the hero shot) scream Brooklyn. It’s easy to imagine wearing the AT Slim Rivet Pants as you peddle your fixie through traffic, balancing a latte on your handlebars on the way to a chic rooftop cocktail party.

Stressing the benefits: I never thought I’d be writing about the common pain points associated with wearing pants, but here we are. On this landing page, Western Rise addresses them all. Jeans are prone to tearing and tend to overheat. Chinos get dirty and wrinkled. Dress pants are for squares, man. By promising versatility (“pants for all day, every day”) and keeping the benefits up front, Western Rise offers a solution to a problem you didn’t know you had.

“Tech specs”: Though there’s some clever copy on display here, Western Rise is extremely straightforward about the features of the AT Slim Rivet Pants in the “Tech specs” section on the page. They provide precise details about materials (“Durable Nylon Canvas” and “Gusseted Crotch”) and design (“Media Pocket” and “Extendable Hem”) in a clear, concise way.

ABT: Always Be Testing

There you have it. These are some of the best landing page examples I’ve come across here at Unbounce, selected to represent a wide swath of industries with many different conversion goals. I hope you’ve found some qualities to inspire you.

But I have one final piece of advice for you: no page is ever perfect—or, more to the point, every page can be better. And what works for one page (with one target market) won’t necessarily work for you. With this in mind, you should always be testing your landing pages. If you’ve got a page you’re already planning to tinker with, try running it through our Landing Page Analyzer for some actionable steps you can take.

Be the Michael Jordan of landing pages

When I was in middle school, I had a friend who gave up playing basketball after watching Michael Jordan in the NBA Finals. “I’ll never get anywhere near his level,” he told me, “so what’s the point?”

Great landing page examples like the ones above should inspire you. But sometimes seeing other people’s awesomeness can have the opposite effect.

But don’t give up!

The good news is that everything you see here was built with Unbounce’s drag-and-drop builder. Though many take advantage of custom scripts to kick it up a notch, all these examples started in the same place as you will—with a brand, a blank page, and a big idea. Heck, some of these inspiring landing pages even started as Unbounce templates, though you’d never know it by looking at them. And we’re not tellin’.

So swipe a few ideas from these examples, load up your favorite template, and, yeah… be the Michael Jordan of landing pages.

If you’ve got a landing page you’d like to show off—yours or even somebody else’s—please share below.

from Digital https://unbounce.com/landing-page-examples/best-landing-page-examples/ via http://www.rssmix.com/

[itsjessicaisreal]

13 Great Landing Page Examples You Gotta Save for Your Swipe File

Here’s our starting principle:

A polished, professional landing page can improve your conversion rates. (And a messy one can hurt them.)

Pretty simple, right? You’ve probably heard something similar before. But what the heck does it mean to be “polished” and “professional” on a landing page, anyway? And when it comes to conversions, what’s the magical x-factor that sets exceptional marketers apart?

With these questions in mind, we want to show off some fresh landing page examples to inspire your next creation. Go ahead and save their smartest, slickest, and snappiest elements for your swipe file.

Throughout, we’ll offer an Unbounce-certified perspective on what makes each page so darn good—and, occasionally, how each could be improved. (Incidentally, all of ’em show off what you can do with the Unbounce Builder.) Let’s go.

What makes a landing page effective?

Before looking at the examples, it’s worth highlighting some of the qualities that most great landing pages share. (Ain’t got time for that? Jump ahead for the top landing page examples.)

Here are a few fundamental practices of high-converting landing pages:

Use a clear and concise value statement (above the fold) so visitors understand the purpose of your page immediately.

Match your primary headline to the ad your visitor clicked to land on the page in the first place (or the button of the email CTA, for example).

Include social proof and testimonials to back up your claims.

Focus the whole page on a single offer, with just one primary call to action (CTA).

Use a conversion-centered layout to make your CTA stand out (think about whitespace, color, contrast, and directional cues).

Test new ideas using A/B testing. Sometimes what works will surprise you.

Not sure your own landing pages are hitting the mark? Try out Unbounce’s Landing Page Analyzer to get a personalized checklist of tactics that can kick your conversions up a notch.

The Best Landing Page Examples of 2019 [Updated!]

1. Athabasca University

Image courtesy of Athabasca University. (Click to see the whole thing.)

Athabasca University pioneered distance education in Canada in the 1970s. Today, it uses landing pages to boost its online enrolment initiatives, including this example representing its 14 certificate programs. It’s a smart choice since landing pages allow AU to focus a visitor’s attention on a particular slice of its many online program offerings.

Industry: Education

Why it inspires…

Smart copy: It might be worth testing out a more direct headline, but the copy here matches the school’s other branding initiatives elsewhere. It’s also very sharp. The target is clear: people who might further their education but don’t feel they have time to pursue it. This landing page says otherwise (in words and in its hero image).

You-oriented copy: This page is all about me (or, uh, “you”) and not about the “Great and Powerful” Athabasca University. Marketers working in education understand the need to appeal to self-interest better than many of their counterparts in other industries, who can slip into bragging. I’m not sure what part of Maslow’s hierarchy of needs calls for tech bro flexing, but AU does better by appealing to a desire for self-actualization.

Testimonials: A little bit of inspiration never hurts. Here, the social proof shows pathways to personal success before people make a significant investment. I’d test to see if doubling down doesn’t produce even better results here. Giving each testimonial more visibility and offering a smidge more biography—along with portraits to humanize them—might provide a little boost. (Of course, it might not. But that’s why we test!)

Z-pattern: This page is a classic example of a Z-pattern at work. That is—its visual hierarchy takes advantage of the way people typically scan a webpage. In this case, the eye is encouraged to travel from the Athabasca University logo to their tagline (“Open. Flexible. Everywhere.”), then diagonally across the heading to the supporting copy, and then finally right to the call to action. (Pow!) Other visual queues also encourage the eye to move down (including, cleverly, the pointed tip of Athabasca crest).

2. blow LTD.

Image courtesy of blow LTD.. (Click to see the whole thing.)

If you look past the buzzy “Uber for beauty” thing, UK brand blow LTD. solves a genuine problem in a genius way. They offer affordable, professional beauty services that come to you, and—more importantly—you can book an appointment with one of their pros straight from their app. Smartly, landing pages are a big part of their campaign strategy. The example, for instance, promotes in-home eyelash extensions in clever ways.

Industry: Beauty

Why it inspires…

Crystal-clear value statement: This landing page doesn’t mess around with cute copy (e.g., “Eyes That Amaze”). Instead, it clearly states the offer and relies on value (and maybe a little bit of novelty) to win over prospective customers. A promise doesn’t get more unambiguous than “Eyelash Extensions At Home,” and that’s precisely why this headline is so effective.

Promo code: Providing a promo code to visitors sweetens the pot, but it’s also doing something more. The call to action (“Book Eyelash Extensions”) redirects to their main website, where they might get distracted or frustrated. The promo provides extra motivation to carry visitors through to complete a booking. Want these savings? Then ya’d best use that code before you forget.

Social proof: People are understandably picky about who does their hair and makeup, so providing social proof is a must. The testimonials here have been selected to highlight the personalized nature of the experience too. Since blow LTD. only works if prospects feel they can trust their professionals, providing social proof helps humanize the service and start building relationships.

Simple steps: Looking further down the page, we might pause over the “How It Works” section. In this post-Uber world, the service offered by blow LTD. is pretty easy to understand, so why bother including a three-step breakdown of it? That’s just the point, though. This landing page includes these steps to highlight this simplicity. I mean, come on—step three is “Sit Back & Relax.” That’s something I can get behind.

Subtle app promotion: Rather than aggressively funneling visitors into an app, the landing page ends with a gentle reminder that you can download the app on your iPhone or Android. (I’d test a mobile variant of the CTA that goes straight to the app.) Some people will certainly get excited about booking with blow LTD. on the go, but visitors don’t feel too pressured to whip out their smartphone. Once a visitor has converted, there’ll be plenty of other opportunities to onboard them to the app.

3. Blue Forest Farms (Agency: Champ/Cannabis Creative)

Image courtesy of Blue Forest Farms. (Click to see the whole thing.)

We love this incredible design for Blue Forest Farms by Champ and Cannabis Creative. Hemp farmers sometimes have trouble disassociating themselves from cannabis culture. (Tie-dye colors, bong water, and that funky smell coming from your older brother’s van.) But this stellar B2B landing page takes modernized and, dare we say, adult approach to wholesale hemp oil extracts. From its clean design to persuasive copy, it makes a strong case that this is an industry that demands to be taken seriously.

Industry: Hemp

Why it inspires…

Expert copy: Unlike B2C landing pages, this page speaks to a professional crowd. By which I mean, people who know what it means when plant extract contains “natural terpenes” and has been “decarboxylated.” We might suggest going with a more impactful headline, but wholesalers are likely very aware of the benefits. Cutting to the chase can’t be a bad thing.

A ‘refined’ approach: Blue Forest Farms market hemp oil in several states, from crude oil to white label products ready for the market. Beyond just listing these options, this landing page lays out the process through which their hemp is refined, emphasizing the care and craft that go into it.

Low-intensity lead gen: I’ve seen shorter forms, but the lead gen here is relatively straightforward for B2B. (They could test including first and last name in the same field and change some of the language.) It’s smart to leave an optional field for additional notes since wholesale deals are far more complex than most.

Simple design: The kind of conversation that needs to happen in wholesale will stretch beyond a single landing page. Instead of cramming too much information onto the page, Blue Forest Farms keep it short and sweet to encourage contact as soon as possible.

4. Border Buddy

Image courtesy of Border Buddy. (Click to see the whole thing.)

Ever try to cross the border with a 10-pound wheel of Wisconsin cheddar strapped into the passenger seat (and disguised as your wife)? Me neither. But if I did, I’d want Border Buddy behind me. This landing page works by evoking common anxieties and then offering to solve them without fuss.

Industry: Customs

Why it works…

Presenting the problem: The headline starts with the pain and insecurity (“Importing and Exporting Is Hard”) that any visitor who hits this landing page from a PPC campaign is likely to be feeling. Crucially, though, the promise of a solution appears with equal clarity above the fold: “We do the hard part for you,” says Border Buddy. Perfect.

Simplicity: Bringing your purchases across the border can get very messy, so keeping this landing page clean is essential. There’s no more information here than what you need to know. No legalese either. You’ll have a customs broker worrying about all those small details for you.

Speed: At Unbounce, we have a lot to say about the impact that page speed can have on your conversion rates. But Border Buddy is already ahead of the curve on this one. On mobile, this landing page takes less than three seconds to hit first meaningful paint. Border Buddy avoids weighing down the page with unnecessary media or scripts, ensuring immediate visitor engagement. (Prepping an SVG version of their logo could shave a few kilobytes off of what’s already a very lean page.)

Unexpected vibrancy: Sometimes marketers associate the push for faster speeds with a need to sacrifice the visual appeal of a landing page. This example from Border Buddy shows it that doesn’t have to be the case. They’ve made careful choices in terms of font, layout, and visuals to maximize impact and reinforce branding (without distracting the visitor).

F-pattern: Like the Z-pattern, the F-pattern layout mimics the way our eyes move across the screen when we look at content. It reduces cognitive load and ensures that the key pieces of the message (including the call to action) are located in the places that they’ll most noticeable.

Slow-loading pages can cost you conversions. Find out more about optimizing your landing page for speed, like Border Buddy did, with Unbounce’s Speed Boost and AMP support.

5. Bouquet Bar (Agency: Power Digital Marketing)

Image courtesy of Bouquet Bar. (Click to see the whole thing.)

Power Digital Marketing created this gorgeous landing page for Bouquet Bar. Though other landing pages target specific holidays, this one says that you don’t need an excuse to treat someone you love (or, y’know, need to impress) to a bouquet. You can do it “Just Because.” Ryan Picardal, the designer who worked on it, describes their goals:

For a fairly new brand, our team realized that we needed to capitalize on not only driving sales from these landing pages, but also expanding their audience. In order to achieve that, we needed to focus on putting enticing messaging and imagery at the forefront, and ensure that all key benefits Bouquet Bar provides are clearly visible and eye-catching.

Industry: Florist/Gifts

Why it works…

Choose your own adventure: While maintaining focus is important, sometimes a single call to action doesn’t quite capture the types of visitors your landing page receives. In these cases, it can be quite effective to provide multiple options. For buyers who want to craft something personal, the first call to action invites you to create your own bouquet. But for those short on time or imagination, “curated selections” provide a shortcut to celebrating an important person or occasion.

Just Because: 75% of roses sold in the US are purchased by men for Valentine’s Day. And 25% of all adults report buying flowers as gifts on Mother’s Day. It’s likely Bouquet Bar does a significant amount of business around these two days, but the “just because” messaging here invites business during the other 363 days of the year.

The right color palette: This point touches on Bouquet Bar’s overall branding, but it’s worth pointing out in the context of the “Just Because” page. Orange, particularly the deep shade they’ve chosen, aligns with the brand’s warm, sophisticated personality. A lot of what gets labeled as the psychology of color is fairly dubious—using pink won’t suddenly make your funeral home appear more cheerful—but the accents here definitely support the identity that Bouquet Bar wants to establish.

Evocative photography: The gallery helps contextualize the product as an “expression of love, gratitude and friendship” by showcasing people receiving the gift. Images of people can be more effective at evoking emotions than words, so a company like Bouquet Bar is wise to employ them here. The photos also, much more practically, show scale. This can be a real concern when purchasing products sight unseen. It’s an excellent lesson for anyone practicing ecommerce.

6. Class Creator

Image courtesy of Class Creator. (Click to see the whole thing.)

Australia-based Class Creator uses this Unbounce landing page to make inroads in the US market (and, hopefully, help the company secure US partners) when school’s between sessions in their home country. The page showcases many of the product’s features as well as the primary benefits. It targets high-level decision makers who need as much information as possible before they buy.

Industry: Education/SaaS

Why it works..

Breakin’ the rules: I know what you’re going to say. “That’s not a landing page. It’s a homepage. It breaks all the rules. Just look at that navigation bar! Look at all those different links. The Attention Ratio is out of control!” Grumble, grumble, grumble. But there’s a lesson here for anyone looking for landing page inspiration: stay flexible. Tim Bowman, Class Creator’s CEO, told me they’ve found it more success with this homepage than a traditional conversion-focused landing page. I wanted to include it here as an example of just what you can do.

Floating navigation bar: If you must include a navigation bar, it’s best to keep it in view at all times. This also lets Class Creator keep the primary call to action (“Demo School”) at the top of the page so that no scrolling is necessary for their visitors to find it.

The numbers don’t lie: Above the fold Class Creator marshals some pretty serious numbers as a form of social proof. They leverage the 10,000+ educators in 13 countries who’re already using their software as a powerful persuasive device.

Easy access to a product demo: In the SaaS space, it’s remarkably common to see companies throw up too many barriers between potential customers and demoing their product. (“Submit your firstborn for access to our 5-minute free trial.”) Class Creator knows that it’s essential for prospects to get their hands dirty with a demo or trial version of the software. This ensures that they get to evaluate the product in action, generating qualified leads (with a simple email form) and carrying them further down the funnel.

Smart use of lightboxes: This landing page (acting as a homepage) already has a ton to say about Class Creator. Relegating any additional information to lightboxes works to keep it out of the way. It’d certainly be worth their while testing different versions of this page that swap out features for benefits or put the testimonials in a more prevalent place.

Editor’s Note. If you’re looking for the creative freedom to make whatever you want, the Unbounce Builder offers that flexibility, whether you want to make a popup or sticky bar, a long-form landing page, or an SEO-optimized page. Learn more here.

7. Good Eggs

Image courtesy of Good Eggs. (Click to see the whole thing.)

The good people at Good Eggs know how to use slick marketing (just look at their rockin’ homepage!). In fact, I think a lot of their landing pages would be a great fit for this post about about landing page design. This particular example, which promotes free coconut water, is no exception, but it also offers a masterclass in restraint. It shows how to use a promo to score conversions without becoming overbearing.

Industry: Grocery Delivery

Why it inspires…

Freebies: Free seems universally good. But in this case, the promise of free is doing more than appealing to our instinctual love of not paying for stuff. It builds good will, provides a sample of a product that Good Egg carries, and quickly establishes a lifestyle match between the service and the visitor. What do I mean by lifestyle match? Well, if you’re thrilled by the getting free coconut water from Harmless Harvest, you already know Good Eggs will be a great fit for you.

Added value: At first, I was taken aback by the headline here because I thought you’d hit harder with the whole free thing (like, I dunno, “Free Coconut Water” could work?). But it’s likely the average Good Eggs customer has more on their mind just getting a deal. Here, the promotion helps show off brand values of wellness, sustainability, and ethical labor practices. So it’s not just free, it’s also a good thing.

Testimonials: It can be a little risky to mention your competitors, but Good Eggs gets around this problem by letting a customer do it for them. Sometimes testimonials can get a little samey, repeating the same point in different voices. (That’s not always a bad thing.) Here, though, they’ve been carefully selected to reinforce the three value propositions listed above.

8. Jet Pet

Image courtesy of Jet Pet. (Click to see the whole thing.)

For every person living in Vancouver, there must be at least six dogs. Jet Pet understands this city’s love of pooches, and they’re big fans of using the Unbounce Builder to advertise their premium dog boarding service and three locations to locals. We’ve included it here because this landing page is an inspiration for anyone targeting a select geographic area.

Industry: Pet Care/Boarding

Why it works…

Clear value statement: A simple heading (“Dog Boarding Vancouver”) lets the searcher know they’ve hit the jackpot. For paid campaigns, Jet Pet can also use Unbounce’s Dynamic Keyword Replacement (DTR) to swap in a search keyword (“Dog Kennels Vancouver”) for improved message match. Then, when a prospect clicks on an ad in Google, they’re brought to a page with a headline that matches their expectations.

Two-stage form: Typically, using multi-step forms can lead to higher conversion rates than a single long form. Here, a two-stage form reduces psychological friction in two ways. First, it minimizes the perceived effort in signing up for the service. (And even if the second form proves frustrating, someone who’s already filled out the first form is invested and more likely to continue onward. Sunk cost fallacy FTW.) Second, a two-stage form can delay asking for more “sensitive” questions until later.

Friendliness: Speaking of the form, I love that the first thing they ask you (and the only required field on the first page) is your dog’s name. I’d expect this question if I walked into one of their locations with my pup on a leash, but seeing the same question here made me smile. Jet Pet’s page is full of friendly gestures like this one that make them memorable.

Trust building: Trusting somebody else with your dog requires significant peace of mind. So it’s important that Jet Pet uses copy that builds that trust and leaves their customers feeling secure that they’ve left Fido with ”loving experts” who have his best interest in mind. The reassuring language that Jet Pet uses across the page reinforces this message, including emotionally loaded terms like “care,” “safe,” and “love.”

Video testimonials: You don’t always need a video to have an effective testimonial, but in Jet Pet’s case, I think this is a smart move. There’s a lot of questionable testimony out there, so showing actual dog owners speaking to the camera helps build further credibility. (I’d love to see the dogs in these videos too.)

9. Mooala (Agency: BuzzShift)

Image courtesy of Mooala.. (Click to see the whole thing.)

So it turns out you can milk a banana. Who knew? (Mooala Organic, that’s who.) Created by BuzzShift, the landing page reflects the brand’s playfulness and sense of fun embodied by their mascot. It’s also straightforward in a way that inspires a lot of confidence in their product. Cameron Gawley, BuzzShift’s co-founder and CEO, puts the choices here in a whole-funnel context:

This specific page worked well in the consideration phase of our social ads. Our goal was to add value via a coupon, by capturing an email as a soft conversion and then nurture them forward in the rest of the journey. Most brands have a huge opportunity to grow lower their CPA and increase conversions by focusing more on awareness and consideration.

Industry: Beverages/Dairy Alternatives

Why it inspires…

From landing page to offline purchase: As Gawley points out, the promise of a coupon does double duty as a soft conversion. It builds an email nurture track and encourages an in-store purchase. Since tasting is believing, this is a crucial component of Mooala’s digital marketing strategy.

Meeting objections head-on: Banana haters gonna banana hate. But Mooala should be commended for immediately kicking one possible objection to the curb: “What is Bananamilk, you ask? It’s not a sugary-sweet banana smoothie, as you might think.” By boldly tackling this concern, the copy helps reset expectations and promote the product as “a light, dairy alternative that you can enjoy guilt-free.”

A smartly placed animation: Videos and animations can be extraordinarily useful, but they can also serve as a distraction if not positioned correctly. I love the inclusion of animation at the bottom of the page, where it’ll draw the eye toward the CTA instead of distracting from Mooala’s primary messaging.

Social queues: Encouraging visitors to follow the brand’s social media accounts increases the opportunities to be delightful and stay top of mind.

10. Pared

Image courtesy of Pared. (Click to see the whole thing.)

We’re happy to show off this slick landing page from Pared, an app that matches (or, ahem, pairs) restaurants to pre-qualified kitchen staff. Like the example from Class Creator, Pared doesn’t need a complicated website to get their message out there. Unbounce’s drag-and-drop builder gives them the ability to make changes and track conversions. According to Dave Lu, Pared’s president and co-founder, it’s been effective, even three years later:

From day one, I was able to quickly pull together a website and landing page for my startup. Because of Unbounce, I can iterate and A/B test changes without needing to involve a designer or developer. This is tremendously liberating and powerful for any marketer.

Industry: Restaurants/Staffing

Why it inspires…

Speaks to its niche: Pared isn’t a service for everyone and they know it. Instead, they have a specific clientele whose needs they match in a big way. This landing page starts with one particular problem these people encounter: “Never be short-staffed again,” and goes from there. (They use other web assets for recruiting Pared Pros.)

Explainer video: The landing page includes a short explainer that runs viewers through the problem and their solution to it in simple, approachable language. App landing pages, in particular, benefit from these types of videos.

Big names and logos: The page includes logos from a wide variety of recognizable eateries and restaurants who use the service. It also includes killer testimonials from chef-owners at San Francisco institutions like Little Gem, Octavia, and Jaridiniere (now sadly gone).

11. Twinwoods Adventure (Agency: Bluespark Digital)

Image courtesy of Twinwoods Adventure. (Click to see the whole thing.)

You need to see the real page for the full effect. This landing page for Twinwoods Adventure captures the thrill of indoor skydiving through a captivating (and humorous) hero animation and tons of incredible action shots. Bluespark Digital created a page that buzzes with energy and excitement while staying focused on the conversion.

Industry: Adventure

Why it inspires…

Capturing the experience: Twinwoods Adventure sell an experience, so social proof is critical in carrying visitors over the golden line from curiosity to conversion. (You can return a lousy product, after all, but bad experiences will be with you for life.) The page hits you with the double whammy of testimonials and review scores from Google, Facebook, and TripAdvisor.

Hype video: Some concepts demand video. Indoor skydiving is one of them. The mid-page video here does an incredible job of creating hype for the experience by showing off a range of skill levels. If you thought the wind tunnel was nothing but an oversized hairdryer, boy, you were wrong.

Keep the number handy: Like many of the pages we’ve featured, the design encourages scrolling downwards (clicking the arrow below the CTA carries you to the benefits). But Twinwoods likely do a lot of booking over the phone, so a floating phone number keeps that particular call-to-action visible no matter where people end up on the page.

Additional info: Before you get me into a jumpsuit, I’ve got more questions. (Like, where’d you guys get the wind tunnel anyway?) That’s why it’s a relief to find the info I need tucked away on the page. Arguably, these sections could be a little more evident as buttons, but Twinwoods Adventure smartly includes this additional info without stretching the page.

12. Wavehuggers (Agency: Everett Andrew Marketing)

Image courtesy of Wavehuggers. (Click to see the whole thing.)

Created by Everett Andrew Marketing, this brilliant landing page connects safety and fun together through carefully selected visuals and clear, concise messaging. According to Mark Chapman, Founder and President of Everett Andrew, this design was all about standing out:

Our goal in creating the page was to cut through the clutter and crowded market of businesses here in southern California offering surf lessons—both on Google and Facebook. Getting each important conversion component (i.e. social proof, urgency, hero shot, CTA, etc.) into the page, mostly above the fold, was tricky but in the end we found a way to segment these out so each part catches the eye.

Industry: Surf Lessons

Why it inspires…

Yelp score: Even the crummiest of products or services can gather together a few positive testimonials. (“The CEO’s mom thinks we’re cool.”) That’s why high scores from Yelp, TripAdvisor, Amazon, or Google can complement testimonials, as they do here. It’s much more challenging to maintain strong scores on these sites. (Just remember that visitors can always verify your score for themselves.)

Timed special offer: Like many of the examples here, Wavehuggers add urgency to the landing page with a limited time promotion. It may not seem like much—this kind of thing is almost a marketing cliche at this point—but even small tweaks like adding “for a limited time only” to a promo code can affect your conversion rates.

Safety, comfort, fun: Prospects are likely seeking out lessons to feel more comfortable on the water. Everything on this landing page focuses on the promise of a positive experience. The copy on this landing page reassures them throughout that surfing is “not as scary as you might think.”

Real customers: The photographs here don’t have the polish of some of the others on this list (see Western Rise below), but guess what? They shouldn’t. A stunning stock photograph of a professional surfer hanging ten would be far less effective than these visuals of kids having fun on their boards. From the cursive fonts to the hand-drawn arrows, Wavehuggers’ style reflects the relaxed vibes of surfer culture.

13. Western Rise

Image courtesy of Western Rise. (Click to see the whole thing.)

Sometimes when prepping a piece like this one, you end up buying the product. I’m very, very close to pulling the trigger on a pair of Western Rise’s AT Slim Rivet Pants. And why not? This sharp landing page quickly establishes the appeal of the product through visuals and copy that stresses the benefits of these “elevated” pants. It may be time to give up on my ratty jeans altogether.

Industry: Clothier

Why it works…

Bold visuals: These pants may be handmade in Los Angeles, but many of the photos here (including the hero shot) scream Brooklyn. It’s easy to imagine wearing the AT Slim Rivet Pants as you peddle your fixie through traffic, balancing a latte on your handlebars on the way to a chic rooftop cocktail party.

Stressing the benefits: I never thought I’d be writing about the common pain points associated with wearing pants, but here we are. On this landing page, Western Rise addresses them all. Jeans are prone to tearing and tend to overheat. Chinos get dirty and wrinkled. Dress pants are for squares, man. By promising versatility (“pants for all day, every day”) and keeping the benefits up front, Western Rise offers a solution to a problem you didn’t know you had.

“Tech specs”: Though there’s some clever copy on display here, Western Rise is extremely straightforward about the features of the AT Slim Rivet Pants in the “Tech specs” section on the page. They provide precise details about materials (“Durable Nylon Canvas” and “Gusseted Crotch”) and design (“Media Pocket” and “Extendable Hem”) in a clear, concise way.

ABT: Always Be Testing

There you have it. These are some of the best landing page examples I’ve come across here at Unbounce, selected to represent a wide swath of industries with many different conversion goals. I hope you’ve found some qualities to inspire you.

But I have one final piece of advice for you: no page is ever perfect—or, more to the point, every page can be better. And what works for one page (with one target market) won’t necessarily work for you. With this in mind, you should always be testing your landing pages. If you’ve got a page you’re already planning to tinker with, try running it through our Landing Page Analyzer for some actionable steps you can take.

Be the Michael Jordan of landing pages

When I was in middle school, I had a friend who gave up playing basketball after watching Michael Jordan in the NBA Finals. “I’ll never get anywhere near his level,” he told me, “so what’s the point?”

Great landing page examples like the ones above should inspire you. But sometimes seeing other people’s awesomeness can have the opposite effect.

But don’t give up!

The good news is that everything you see here was built with Unbounce’s drag-and-drop builder. Though many take advantage of custom scripts to kick it up a notch, all these examples started in the same place as you will—with a brand, a blank page, and a big idea. Heck, some of these inspiring landing pages even started as Unbounce templates, though you’d never know it by looking at them. And we’re not tellin’.

So swipe a few ideas from these examples, load up your favorite template, and, yeah… be the Michael Jordan of landing pages.

If you’ve got a landing page you’d like to show off—yours or even somebody else’s—please share below.

from Marketing https://unbounce.com/landing-page-examples/best-landing-page-examples/ via http://www.rssmix.com/

[roypstickney]

13 Great Landing Page Examples You Gotta Save for Your Swipe File

Here’s our starting principle:

A polished, professional landing page can improve your conversion rates. (And a messy one can hurt them.)

Pretty simple, right? You’ve probably heard something similar before. But what the heck does it mean to be “polished” and “professional” on a landing page, anyway? And when it comes to conversions, what’s the magical x-factor that sets exceptional marketers apart?

With these questions in mind, we want to show off some fresh landing page examples to inspire your next creation. Go ahead and save their smartest, slickest, and snappiest elements for your swipe file.

Throughout, we’ll offer an Unbounce-certified perspective on what makes each page so darn good—and, occasionally, how each could be improved. (Incidentally, all of ’em show off what you can do with the Unbounce Builder.) Let’s go.

What makes a landing page effective?

Before looking at the examples, it’s worth highlighting some of the qualities that most great landing pages share. (Ain’t got time for that? Jump ahead for the top landing page examples.)

Here are a few fundamental practices of high-converting landing pages:

Use a clear and concise value statement (above the fold) so visitors understand the purpose of your page immediately.

Match your primary headline to the ad your visitor clicked to land on the page in the first place (or the button of the email CTA, for example).

Include social proof and testimonials to back up your claims.

Focus the whole page on a single offer, with just one primary call to action (CTA).

Use a conversion-centered layout to make your CTA stand out (think about whitespace, color, contrast, and directional cues).

Test new ideas using A/B testing. Sometimes what works will surprise you.

Not sure your own landing pages are hitting the mark? Try out Unbounce’s Landing Page Analyzer to get a personalized checklist of tactics that can kick your conversions up a notch.

The Best Landing Page Examples of 2019 [Updated!]

1. Athabasca University

Image courtesy of Athabasca University. (Click to see the whole thing.)

Athabasca University pioneered distance education in Canada in the 1970s. Today, it uses landing pages to boost its online enrolment initiatives, including this example representing its 14 certificate programs. It’s a smart choice since landing pages allow AU to focus a visitor’s attention on a particular slice of its many online program offerings.

Industry: Education

Why it inspires…

Smart copy: It might be worth testing out a more direct headline, but the copy here matches the school’s other branding initiatives elsewhere. It’s also very sharp. The target is clear: people who might further their education but don’t feel they have time to pursue it. This landing page says otherwise (in words and in its hero image).

You-oriented copy: This page is all about me (or, uh, “you”) and not about the “Great and Powerful” Athabasca University. Marketers working in education understand the need to appeal to self-interest better than many of their counterparts in other industries, who can slip into bragging. I’m not sure what part of Maslow’s hierarchy of needs calls for tech bro flexing, but AU does better by appealing to a desire for self-actualization.

Testimonials: A little bit of inspiration never hurts. Here, the social proof shows pathways to personal success before people make a significant investment. I’d test to see if doubling down doesn’t produce even better results here. Giving each testimonial more visibility and offering a smidge more biography—along with portraits to humanize them—might provide a little boost. (Of course, it might not. But that’s why we test!)

Z-pattern: This page is a classic example of a Z-pattern at work. That is—its visual hierarchy takes advantage of the way people typically scan a webpage. In this case, the eye is encouraged to travel from the Athabasca University logo to their tagline (“Open. Flexible. Everywhere.”), then diagonally across the heading to the supporting copy, and then finally right to the call to action. (Pow!) Other visual queues also encourage the eye to move down (including, cleverly, the pointed tip of Athabasca crest).

2. blow LTD.

Image courtesy of blow LTD.. (Click to see the whole thing.)

If you look past the buzzy “Uber for beauty” thing, UK brand blow LTD. solves a genuine problem in a genius way. They offer affordable, professional beauty services that come to you, and—more importantly—you can book an appointment with one of their pros straight from their app. Smartly, landing pages are a big part of their campaign strategy. The example, for instance, promotes in-home eyelash extensions in clever ways.

Industry: Beauty

Why it inspires…

Crystal-clear value statement: This landing page doesn’t mess around with cute copy (e.g., “Eyes That Amaze”). Instead, it clearly states the offer and relies on value (and maybe a little bit of novelty) to win over prospective customers. A promise doesn’t get more unambiguous than “Eyelash Extensions At Home,” and that’s precisely why this headline is so effective.

Promo code: Providing a promo code to visitors sweetens the pot, but it’s also doing something more. The call to action (“Book Eyelash Extensions”) redirects to their main website, where they might get distracted or frustrated. The promo provides extra motivation to carry visitors through to complete a booking. Want these savings? Then ya’d best use that code before you forget.

Social proof: People are understandably picky about who does their hair and makeup, so providing social proof is a must. The testimonials here have been selected to highlight the personalized nature of the experience too. Since blow LTD. only works if prospects feel they can trust their professionals, providing social proof helps humanize the service and start building relationships.

Simple steps: Looking further down the page, we might pause over the “How It Works” section. In this post-Uber world, the service offered by blow LTD. is pretty easy to understand, so why bother including a three-step breakdown of it? That’s just the point, though. This landing page includes these steps to highlight this simplicity. I mean, come on—step three is “Sit Back & Relax.” That’s something I can get behind.

Subtle app promotion: Rather than aggressively funneling visitors into an app, the landing page ends with a gentle reminder that you can download the app on your iPhone or Android. (I’d test a mobile variant of the CTA that goes straight to the app.) Some people will certainly get excited about booking with blow LTD. on the go, but visitors don’t feel too pressured to whip out their smartphone. Once a visitor has converted, there’ll be plenty of other opportunities to onboard them to the app.

3. Blue Forest Farms (Agency: Champ/Cannabis Creative)

Image courtesy of Blue Forest Farms. (Click to see the whole thing.)

We love this incredible design for Blue Forest Farms by Champ and Cannabis Creative. Hemp farmers sometimes have trouble disassociating themselves from cannabis culture. (Tie-dye colors, bong water, and that funky smell coming from your older brother’s van.) But this stellar B2B landing page takes modernized and, dare we say, adult approach to wholesale hemp oil extracts. From its clean design to persuasive copy, it makes a strong case that this is an industry that demands to be taken seriously.

Industry: Hemp

Why it inspires…

Expert copy: Unlike B2C landing pages, this page speaks to a professional crowd. By which I mean, people who know what it means when plant extract contains “natural terpenes” and has been “decarboxylated.” We might suggest going with a more impactful headline, but wholesalers are likely very aware of the benefits. Cutting to the chase can’t be a bad thing.

A ‘refined’ approach: Blue Forest Farms market hemp oil in several states, from crude oil to white label products ready for the market. Beyond just listing these options, this landing page lays out the process through which their hemp is refined, emphasizing the care and craft that go into it.

Low-intensity lead gen: I’ve seen shorter forms, but the lead gen here is relatively straightforward for B2B. (They could test including first and last name in the same field and change some of the language.) It’s smart to leave an optional field for additional notes since wholesale deals are far more complex than most.

Simple design: The kind of conversation that needs to happen in wholesale will stretch beyond a single landing page. Instead of cramming too much information onto the page, Blue Forest Farms keep it short and sweet to encourage contact as soon as possible.

4. Border Buddy

Image courtesy of Border Buddy. (Click to see the whole thing.)

Ever try to cross the border with a 10-pound wheel of Wisconsin cheddar strapped into the passenger seat (and disguised as your wife)? Me neither. But if I did, I’d want Border Buddy behind me. This landing page works by evoking common anxieties and then offering to solve them without fuss.

Industry: Customs

Why it works…

Presenting the problem: The headline starts with the pain and insecurity (“Importing and Exporting Is Hard”) that any visitor who hits this landing page from a PPC campaign is likely to be feeling. Crucially, though, the promise of a solution appears with equal clarity above the fold: “We do the hard part for you,” says Border Buddy. Perfect.

Simplicity: Bringing your purchases across the border can get very messy, so keeping this landing page clean is essential. There’s no more information here than what you need to know. No legalese either. You’ll have a customs broker worrying about all those small details for you.

Speed: At Unbounce, we have a lot to say about the impact that page speed can have on your conversion rates. But Border Buddy is already ahead of the curve on this one. On mobile, this landing page takes less than three seconds to hit first meaningful paint. Border Buddy avoids weighing down the page with unnecessary media or scripts, ensuring immediate visitor engagement. (Prepping an SVG version of their logo could shave a few kilobytes off of what’s already a very lean page.)

Unexpected vibrancy: Sometimes marketers associate the push for faster speeds with a need to sacrifice the visual appeal of a landing page. This example from Border Buddy shows it that doesn’t have to be the case. They’ve made careful choices in terms of font, layout, and visuals to maximize impact and reinforce branding (without distracting the visitor).

F-pattern: Like the Z-pattern, the F-pattern layout mimics the way our eyes move across the screen when we look at content. It reduces cognitive load and ensures that the key pieces of the message (including the call to action) are located in the places that they’ll most noticeable.

Slow-loading pages can cost you conversions. Find out more about optimizing your landing page for speed, like Border Buddy did, with Unbounce’s Speed Boost and AMP support.

5. Bouquet Bar (Agency: Power Digital Marketing)

Image courtesy of Bouquet Bar. (Click to see the whole thing.)

Power Digital Marketing created this gorgeous landing page for Bouquet Bar. Though other landing pages target specific holidays, this one says that you don’t need an excuse to treat someone you love (or, y’know, need to impress) to a bouquet. You can do it “Just Because.” Ryan Picardal, the designer who worked on it, describes their goals:

For a fairly new brand, our team realized that we needed to capitalize on not only driving sales from these landing pages, but also expanding their audience. In order to achieve that, we needed to focus on putting enticing messaging and imagery at the forefront, and ensure that all key benefits Bouquet Bar provides are clearly visible and eye-catching.

Industry: Florist/Gifts

Why it works…

Choose your own adventure: While maintaining focus is important, sometimes a single call to action doesn’t quite capture the types of visitors your landing page receives. In these cases, it can be quite effective to provide multiple options. For buyers who want to craft something personal, the first call to action invites you to create your own bouquet. But for those short on time or imagination, “curated selections” provide a shortcut to celebrating an important person or occasion.

Just Because: 75% of roses sold in the US are purchased by men for Valentine’s Day. And 25% of all adults report buying flowers as gifts on Mother’s Day. It’s likely Bouquet Bar does a significant amount of business around these two days, but the “just because” messaging here invites business during the other 363 days of the year.

The right color palette: This point touches on Bouquet Bar’s overall branding, but it’s worth pointing out in the context of the “Just Because” page. Orange, particularly the deep shade they’ve chosen, aligns with the brand’s warm, sophisticated personality. A lot of what gets labeled as the psychology of color is fairly dubious—using pink won’t suddenly make your funeral home appear more cheerful—but the accents here definitely support the identity that Bouquet Bar wants to establish.

Evocative photography: The gallery helps contextualize the product as an “expression of love, gratitude and friendship” by showcasing people receiving the gift. Images of people can be more effective at evoking emotions than words, so a company like Bouquet Bar is wise to employ them here. The photos also, much more practically, show scale. This can be a real concern when purchasing products sight unseen. It’s an excellent lesson for anyone practicing ecommerce.

6. Class Creator

Image courtesy of Class Creator. (Click to see the whole thing.)

Australia-based Class Creator uses this Unbounce landing page to make inroads in the US market (and, hopefully, help the company secure US partners) when school’s between sessions in their home country. The page showcases many of the product’s features as well as the primary benefits. It targets high-level decision makers who need as much information as possible before they buy.

Industry: Education/SaaS

Why it works..

Breakin’ the rules: I know what you’re going to say. “That’s not a landing page. It’s a homepage. It breaks all the rules. Just look at that navigation bar! Look at all those different links. The Attention Ratio is out of control!” Grumble, grumble, grumble. But there’s a lesson here for anyone looking for landing page inspiration: stay flexible. Tim Bowman, Class Creator’s CEO, told me they’ve found it more success with this homepage than a traditional conversion-focused landing page. I wanted to include it here as an example of just what you can do.

Floating navigation bar: If you must include a navigation bar, it’s best to keep it in view at all times. This also lets Class Creator keep the primary call to action (“Demo School”) at the top of the page so that no scrolling is necessary for their visitors to find it.

The numbers don’t lie: Above the fold Class Creator marshals some pretty serious numbers as a form of social proof. They leverage the 10,000+ educators in 13 countries who’re already using their software as a powerful persuasive device.

Easy access to a product demo: In the SaaS space, it’s remarkably common to see companies throw up too many barriers between potential customers and demoing their product. (“Submit your firstborn for access to our 5-minute free trial.”) Class Creator knows that it’s essential for prospects to get their hands dirty with a demo or trial version of the software. This ensures that they get to evaluate the product in action, generating qualified leads (with a simple email form) and carrying them further down the funnel.

Smart use of lightboxes: This landing page (acting as a homepage) already has a ton to say about Class Creator. Relegating any additional information to lightboxes works to keep it out of the way. It’d certainly be worth their while testing different versions of this page that swap out features for benefits or put the testimonials in a more prevalent place.

Editor’s Note. If you’re looking for the creative freedom to make whatever you want, the Unbounce Builder offers that flexibility, whether you want to make a popup or sticky bar, a long-form landing page, or an SEO-optimized page. Learn more here.

7. Good Eggs

Image courtesy of Good Eggs. (Click to see the whole thing.)

The good people at Good Eggs know how to use slick marketing (just look at their rockin’ homepage!). In fact, I think a lot of their landing pages would be a great fit for this post about about landing page design. This particular example, which promotes free coconut water, is no exception, but it also offers a masterclass in restraint. It shows how to use a promo to score conversions without becoming overbearing.

Industry: Grocery Delivery

Why it inspires…

Freebies: Free seems universally good. But in this case, the promise of free is doing more than appealing to our instinctual love of not paying for stuff. It builds good will, provides a sample of a product that Good Egg carries, and quickly establishes a lifestyle match between the service and the visitor. What do I mean by lifestyle match? Well, if you’re thrilled by the getting free coconut water from Harmless Harvest, you already know Good Eggs will be a great fit for you.

Added value: At first, I was taken aback by the headline here because I thought you’d hit harder with the whole free thing (like, I dunno, “Free Coconut Water” could work?). But it’s likely the average Good Eggs customer has more on their mind just getting a deal. Here, the promotion helps show off brand values of wellness, sustainability, and ethical labor practices. So it’s not just free, it’s also a good thing.

Testimonials: It can be a little risky to mention your competitors, but Good Eggs gets around this problem by letting a customer do it for them. Sometimes testimonials can get a little samey, repeating the same point in different voices. (That’s not always a bad thing.) Here, though, they’ve been carefully selected to reinforce the three value propositions listed above.

8. Jet Pet

Image courtesy of Jet Pet. (Click to see the whole thing.)

For every person living in Vancouver, there must be at least six dogs. Jet Pet understands this city’s love of pooches, and they’re big fans of using the Unbounce Builder to advertise their premium dog boarding service and three locations to locals. We’ve included it here because this landing page is an inspiration for anyone targeting a select geographic area.

Industry: Pet Care/Boarding

Why it works…

Clear value statement: A simple heading (“Dog Boarding Vancouver”) lets the searcher know they’ve hit the jackpot. For paid campaigns, Jet Pet can also use Unbounce’s Dynamic Keyword Replacement (DTR) to swap in a search keyword (“Dog Kennels Vancouver”) for improved message match. Then, when a prospect clicks on an ad in Google, they’re brought to a page with a headline that matches their expectations.

Two-stage form: Typically, using multi-step forms can lead to higher conversion rates than a single long form. Here, a two-stage form reduces psychological friction in two ways. First, it minimizes the perceived effort in signing up for the service. (And even if the second form proves frustrating, someone who’s already filled out the first form is invested and more likely to continue onward. Sunk cost fallacy FTW.) Second, a two-stage form can delay asking for more “sensitive” questions until later.

Friendliness: Speaking of the form, I love that the first thing they ask you (and the only required field on the first page) is your dog’s name. I’d expect this question if I walked into one of their locations with my pup on a leash, but seeing the same question here made me smile. Jet Pet’s page is full of friendly gestures like this one that make them memorable.

Trust building: Trusting somebody else with your dog requires significant peace of mind. So it’s important that Jet Pet uses copy that builds that trust and leaves their customers feeling secure that they’ve left Fido with ”loving experts” who have his best interest in mind. The reassuring language that Jet Pet uses across the page reinforces this message, including emotionally loaded terms like “care,” “safe,” and “love.”

Video testimonials: You don’t always need a video to have an effective testimonial, but in Jet Pet’s case, I think this is a smart move. There’s a lot of questionable testimony out there, so showing actual dog owners speaking to the camera helps build further credibility. (I’d love to see the dogs in these videos too.)

9. Mooala (Agency: BuzzShift)

Image courtesy of Mooala.. (Click to see the whole thing.)

So it turns out you can milk a banana. Who knew? (Mooala Organic, that’s who.) Created by BuzzShift, the landing page reflects the brand’s playfulness and sense of fun embodied by their mascot. It’s also straightforward in a way that inspires a lot of confidence in their product. Cameron Gawley, BuzzShift’s co-founder and CEO, puts the choices here in a whole-funnel context:

This specific page worked well in the consideration phase of our social ads. Our goal was to add value via a coupon, by capturing an email as a soft conversion and then nurture them forward in the rest of the journey. Most brands have a huge opportunity to grow lower their CPA and increase conversions by focusing more on awareness and consideration.

Industry: Beverages/Dairy Alternatives

Why it inspires…

From landing page to offline purchase: As Crowley points out, the promise of a coupon does double duty as a soft conversion. It builds an email nurture track and encourages an in-store purchase. Since tasting is believing, this is a crucial component of Mooala’s digital marketing strategy.

Meeting objections head-on: Banana haters gonna banana hate. But Mooala should be commended for immediately kicking one possible objection to the curb: “What is Bananamilk, you ask? It’s not a sugary-sweet banana smoothie, as you might think.” By boldly tackling this concern, the copy helps reset expectations and promote the product as “a light, dairy alternative that you can enjoy guilt-free.”

A smartly placed animation: Videos and animations can be extraordinarily useful, but they can also serve as a distraction if not positioned correctly. I love the inclusion of animation at the bottom of the page, where it’ll draw the eye toward the CTA instead of distracting from Mooala’s primary messaging.

Social queues: Encouraging visitors to follow the brand’s social media accounts increases the opportunities to be delightful and stay top of mind.

10. Pared

Image courtesy of Pared. (Click to see the whole thing.)

We’re happy to show off this slick landing page from Pared, an app that matches (or, ahem, pairs) restaurants to pre-qualified kitchen staff. Like the example from Class Creator, Pared doesn’t need a complicated website to get their message out there. Unbounce’s drag-and-drop builder gives them the ability to make changes and track conversions. According to Dave Lu, Pared’s president and co-founder, it’s been effective, even three years later:

From day one, I was able to quickly pull together a website and landing page for my startup. Because of Unbounce, I can iterate and A/B test changes without needing to involve a designer or developer. This is tremendously liberating and powerful for any marketer.

Industry: Restaurants/Staffing

Why it inspires…

Speaks to its niche: Pared isn’t a service for everyone and they know it. Instead, they have a specific clientele whose needs they match in a big way. This landing page starts with one particular problem these people encounter: “Never be short-staffed again,” and goes from there. (They use other web assets for recruiting Pared Pros.)

Explainer video: The landing page includes a short explainer that runs viewers through the problem and their solution to it in simple, approachable language. App landing pages, in particular, benefit from these types of videos.

Big names and logos: The page includes logos from a wide variety of recognizable eateries and restaurants who use the service. It also includes killer testimonials from chef-owners at San Francisco institutions like Little Gem, Octavia, and Jaridiniere (now sadly gone).

11. Twinwoods Adventure (Agency: Bluespark Digital)

Image courtesy of Twinwoods Adventure. (Click to see the whole thing.)

You need to see the real page for the full effect. This landing page for Twinwoods Adventure captures the thrill of indoor skydiving through a captivating (and humorous) hero animation and tons of incredible action shots. Bluespark Digital created a page that buzzes with energy and excitement while staying focused on the conversion.

Industry: Adventure

Why it inspires…

Capturing the experience: Twinwoods Adventure sell an experience, so social proof is critical in carrying visitors over the golden line from curiosity to conversion. (You can return a lousy product, after all, but bad experiences will be with you for life.) The page hits you with the double whammy of testimonials and review scores from Google, Facebook, and TripAdvisor.

Hype video: Some concepts demand video. Indoor skydiving is one of them. The mid-page video here does an incredible job of creating hype for the experience by showing off a range of skill levels. If you thought the wind tunnel was nothing but an oversized hairdryer, boy, you were wrong.

Keep the number handy: Like many of the pages we’ve featured, the design encourages scrolling downwards (clicking the arrow below the CTA carries you to the benefits). But Twinwoods likely do a lot of booking over the phone, so a floating phone number keeps that particular call-to-action visible no matter where people end up on the page.

Additional info: Before you get me into a jumpsuit, I’ve got more questions. (Like, where’d you guys get the wind tunnel anyway?) That’s why it’s a relief to find the info I need tucked away on the page. Arguably, these sections could be a little more evident as buttons, but Twinwoods Adventure smartly includes this additional info without stretching the page.

12. Wavehuggers (Agency: Everett Andrew Marketing)

Image courtesy of Wavehuggers. (Click to see the whole thing.)

Created by Everett Andrew Marketing, this brilliant landing page connects safety and fun together through carefully selected visuals and clear, concise messaging. According to Mark Chapman, Founder and President of Everett Andrew, this design was all about standing out:

Our goal in creating the page was to cut through the clutter and crowded market of businesses here in southern California offering surf lessons—both on Google and Facebook. Getting each important conversion component (i.e. social proof, urgency, hero shot, CTA, etc.) into the page, mostly above the fold, was tricky but in the end we found a way to segment these out so each part catches the eye.

Industry: Surf Lessons

Why it inspires…

Yelp score: Even the crummiest of products or services can gather together a few positive testimonials. (“The CEO’s mom thinks we’re cool.”) That’s why high scores from Yelp, TripAdvisor, Amazon, or Google can complement testimonials, as they do here. It’s much more challenging to maintain strong scores on these sites. (Just remember that visitors can always verify your score for themselves.)

Timed special offer: Like many of the examples here, Wavehuggers add urgency to the landing page with a limited time promotion. It may not seem like much—this kind of thing is almost a marketing cliche at this point—but even small tweaks like adding “for a limited time only” to a promo code can affect your conversion rates.

Safety, comfort, fun: Prospects are likely seeking out lessons to feel more comfortable on the water. Everything on this landing page focuses on the promise of a positive experience. The copy on this landing page reassures them throughout that surfing is “not as scary as you might think.”

Real customers: The photographs here don’t have the polish of some of the others on this list (see Western Rise below), but guess what? They shouldn’t. A stunning stock photograph of a professional surfer hanging ten would be far less effective than these visuals of kids having fun on their boards. From the cursive fonts to the hand-drawn arrows, Wavehuggers’ style reflects the relaxed vibes of surfer culture.

13. Western Rise

Image courtesy of Western Rise. (Click to see the whole thing.)

Sometimes when prepping a piece like this one, you end up buying the product. I’m very, very close to pulling the trigger on a pair of Western Rise’s AT Slim Rivet Pants. And why not? This sharp landing page quickly establishes the appeal of the product through visuals and copy that stresses the benefits of these “elevated” pants. It may be time to give up on my ratty jeans altogether.

Industry: Clothier

Why it works…

Bold visuals: These pants may be handmade in Los Angeles, but many of the photos here (including the hero shot) scream Brooklyn. It’s easy to imagine wearing the AT Slim Rivet Pants as you peddle your fixie through traffic, balancing a latte on your handlebars on the way to a chic rooftop cocktail party.

Stressing the benefits: I never thought I’d be writing about the common pain points associated with wearing pants, but here we are. On this landing page, Western Rise addresses them all. Jeans are prone to tearing and tend to overheat. Chinos get dirty and wrinkled. Dress pants are for squares, man. By promising versatility (“pants for all day, every day”) and keeping the benefits up front, Western Rise offers a solution to a problem you didn’t know you had.

“Tech specs”: Though there’s some clever copy on display here, Western Rise is extremely straightforward about the features of the AT Slim Rivet Pants in the “Tech specs” section on the page. They provide precise details about materials (“Durable Nylon Canvas” and “Gusseted Crotch”) and design (“Media Pocket” and “Extendable Hem”) in a clear, concise way.

ABT: Always Be Testing

There you have it. These are some of the best landing page examples I’ve come across here at Unbounce, selected to represent a wide swath of industries with many different conversion goals. I hope you’ve found some qualities to inspire you.

But I have one final piece of advice for you: no page is ever perfect—or, more to the point, every page can be better. And what works for one page (with one target market) won’t necessarily work for you. With this in mind, you should always be testing your landing pages. If you’ve got a page you’re already planning to tinker with, try running it through our Landing Page Analyzer for some actionable steps you can take.

Be the Michael Jordan of landing pages

When I was in middle school, I had a friend who gave up playing basketball after watching Michael Jordan in the NBA Finals. “I’ll never get anywhere near his level,” he told me, “so what’s the point?”

Great landing page examples like the ones above should inspire you. But sometimes seeing other people’s awesomeness can have the opposite effect.

But don’t give up!

The good news is that everything you see here was built with Unbounce’s drag-and-drop builder. Though many take advantage of custom scripts to kick it up a notch, all these examples started in the same place as you will—with a brand, a blank page, and a big idea. Heck, some of these inspiring landing pages even started as Unbounce templates, though you’d never know it by looking at them. And we’re not tellin’.

So swipe a few ideas from these examples, load up your favorite template, and, yeah… be the Michael Jordan of landing pages.

If you’ve got a landing page you’d like to show off—yours or even somebody else’s—please share below.

[jjonassevilla]

13 Great Landing Page Examples You Gotta Save for Your Swipe File

Here’s our starting principle:

A polished, professional landing page can improve your conversion rates. (And a messy one can hurt them.)

Pretty simple, right? You’ve probably heard something similar before. But what the heck does it mean to be “polished” and “professional” on a landing page, anyway? And when it comes to conversions, what’s the magical x-factor that sets exceptional marketers apart?

With these questions in mind, we want to show off some fresh landing page examples to inspire your next creation. Go ahead and save their smartest, slickest, and snappiest elements for your swipe file.

Throughout, we’ll offer an Unbounce-certified perspective on what makes each page so darn good—and, occasionally, how each could be improved. (Incidentally, all of ’em show off what you can do with the Unbounce Builder.) Let’s go.

What makes a landing page effective?

Before looking at the examples, it’s worth highlighting some of the qualities that most great landing pages share. (Ain’t got time for that? Jump ahead for the top landing page examples.)

Here are a few fundamental practices of high-converting landing pages:

Use a clear and concise value statement (above the fold) so visitors understand the purpose of your page immediately.

Match your primary headline to the ad your visitor clicked to land on the page in the first place (or the button of the email CTA, for example).

Include social proof and testimonials to back up your claims.

Focus the whole page on a single offer, with just one primary call to action (CTA).

Use a conversion-centered layout to make your CTA stand out (think about whitespace, color, contrast, and directional cues).

Test new ideas using A/B testing. Sometimes what works will surprise you.

Not sure your own landing pages are hitting the mark? Try out Unbounce’s Landing Page Analyzer to get a personalized checklist of tactics that can kick your conversions up a notch.

The Best Landing Page Examples of 2019 [Updated!]

1. Athabasca University

Image courtesy of Athabasca University. (Click to see the whole thing.)

Athabasca University pioneered distance education in Canada in the 1970s. Today, it uses landing pages to boost its online enrolment initiatives, including this example representing its 14 certificate programs. It’s a smart choice since landing pages allow AU to focus a visitor’s attention on a particular slice of its many online program offerings.

Industry: Education

Why it inspires…

Smart copy: It might be worth testing out a more direct headline, but the copy here matches the school’s other branding initiatives elsewhere. It’s also very sharp. The target is clear: people who might further their education but don’t feel they have time to pursue it. This landing page says otherwise (in words and in its hero image).

You-oriented copy: This page is all about me (or, uh, “you”) and not about the “Great and Powerful” Athabasca University. Marketers working in education understand the need to appeal to self-interest better than many of their counterparts in other industries, who can slip into bragging. I’m not sure what part of Maslow’s hierarchy of needs calls for tech bro flexing, but AU does better by appealing to a desire for self-actualization.

Testimonials: A little bit of inspiration never hurts. Here, the social proof shows pathways to personal success before people make a significant investment. I’d test to see if doubling down doesn’t produce even better results here. Giving each testimonial more visibility and offering a smidge more biography—along with portraits to humanize them—might provide a little boost. (Of course, it might not. But that’s why we test!)

Z-pattern: This page is a classic example of a Z-pattern at work. That is—its visual hierarchy takes advantage of the way people typically scan a webpage. In this case, the eye is encouraged to travel from the Athabasca University logo to their tagline (“Open. Flexible. Everywhere.”), then diagonally across the heading to the supporting copy, and then finally right to the call to action. (Pow!) Other visual queues also encourage the eye to move down (including, cleverly, the pointed tip of Athabasca crest).

2. blow LTD.

Image courtesy of blow LTD.. (Click to see the whole thing.)

If you look past the buzzy “Uber for beauty” thing, UK brand blow LTD. solves a genuine problem in a genius way. They offer affordable, professional beauty services that come to you, and—more importantly—you can book an appointment with one of their pros straight from their app. Smartly, landing pages are a big part of their campaign strategy. The example, for instance, promotes in-home eyelash extensions in clever ways.

Industry: Beauty

Why it inspires…

Crystal-clear value statement: This landing page doesn’t mess around with cute copy (e.g., “Eyes That Amaze”). Instead, it clearly states the offer and relies on value (and maybe a little bit of novelty) to win over prospective customers. A promise doesn’t get more unambiguous than “Eyelash Extensions At Home,” and that’s precisely why this headline is so effective.

Promo code: Providing a promo code to visitors sweetens the pot, but it’s also doing something more. The call to action (“Book Eyelash Extensions”) redirects to their main website, where they might get distracted or frustrated. The promo provides extra motivation to carry visitors through to complete a booking. Want these savings? Then ya’d best use that code before you forget.

Social proof: People are understandably picky about who does their hair and makeup, so providing social proof is a must. The testimonials here have been selected to highlight the personalized nature of the experience too. Since blow LTD. only works if prospects feel they can trust their professionals, providing social proof helps humanize the service and start building relationships.

Simple steps: Looking further down the page, we might pause over the “How It Works” section. In this post-Uber world, the service offered by blow LTD. is pretty easy to understand, so why bother including a three-step breakdown of it? That’s just the point, though. This landing page includes these steps to highlight this simplicity. I mean, come on—step three is “Sit Back & Relax.” That’s something I can get behind.

Subtle app promotion: Rather than aggressively funneling visitors into an app, the landing page ends with a gentle reminder that you can download the app on your iPhone or Android. (I’d test a mobile variant of the CTA that goes straight to the app.) Some people will certainly get excited about booking with blow LTD. on the go, but visitors don’t feel too pressured to whip out their smartphone. Once a visitor has converted, there’ll be plenty of other opportunities to onboard them to the app.

3. Blue Forest Farms (Agency: Champ/Cannabis Creative)

Image courtesy of Blue Forest Farms. (Click to see the whole thing.)

We love this incredible design for Blue Forest Farms by Champ and Cannabis Creative. Hemp farmers sometimes have trouble disassociating themselves from cannabis culture. (Tie-dye colors, bong water, and that funky smell coming from your older brother’s van.) But this stellar B2B landing page takes modernized and, dare we say, adult approach to wholesale hemp oil extracts. From its clean design to persuasive copy, it makes a strong case that this is an industry that demands to be taken seriously.

Industry: Hemp

Why it inspires…

Expert copy: Unlike B2C landing pages, this page speaks to a professional crowd. By which I mean, people who know what it means when plant extract contains “natural terpenes” and has been “decarboxylated.” We might suggest going with a more impactful headline, but wholesalers are likely very aware of the benefits. Cutting to the chase can’t be a bad thing.

A ‘refined’ approach: Blue Forest Farms market hemp oil in several states, from crude oil to white label products ready for the market. Beyond just listing these options, this landing page lays out the process through which their hemp is refined, emphasizing the care and craft that go into it.

Low-intensity lead gen: I’ve seen shorter forms, but the lead gen here is relatively straightforward for B2B. (They could test including first and last name in the same field and change some of the language.) It’s smart to leave an optional field for additional notes since wholesale deals are far more complex than most.

Simple design: The kind of conversation that needs to happen in wholesale will stretch beyond a single landing page. Instead of cramming too much information onto the page, Blue Forest Farms keep it short and sweet to encourage contact as soon as possible.

4. Border Buddy

Image courtesy of Border Buddy. (Click to see the whole thing.)

Ever try to cross the border with a 10-pound wheel of Wisconsin cheddar strapped into the passenger seat (and disguised as your wife)? Me neither. But if I did, I’d want Border Buddy behind me. This landing page works by evoking common anxieties and then offering to solve them without fuss.

Industry: Customs

Why it works…

Presenting the problem: The headline starts with the pain and insecurity (“Importing and Exporting Is Hard”) that any visitor who hits this landing page from a PPC campaign is likely to be feeling. Crucially, though, the promise of a solution appears with equal clarity above the fold: “We do the hard part for you,” says Border Buddy. Perfect.

Simplicity: Bringing your purchases across the border can get very messy, so keeping this landing page clean is essential. There’s no more information here than what you need to know. No legalese either. You’ll have a customs broker worrying about all those small details for you.

Speed: At Unbounce, we have a lot to say about the impact that page speed can have on your conversion rates. But Border Buddy is already ahead of the curve on this one. On mobile, this landing page takes less than three seconds to hit first meaningful paint. Border Buddy avoids weighing down the page with unnecessary media or scripts, ensuring immediate visitor engagement. (Prepping an SVG version of their logo could shave a few kilobytes off of what’s already a very lean page.)

Unexpected vibrancy: Sometimes marketers associate the push for faster speeds with a need to sacrifice the visual appeal of a landing page. This example from Border Buddy shows it that doesn’t have to be the case. They’ve made careful choices in terms of font, layout, and visuals to maximize impact and reinforce branding (without distracting the visitor).

F-pattern: Like the Z-pattern, the F-pattern layout mimics the way our eyes move across the screen when we look at content. It reduces cognitive load and ensures that the key pieces of the message (including the call to action) are located in the places that they’ll most noticeable.

Slow-loading pages can cost you conversions. Find out more about optimizing your landing page for speed, like Border Buddy did, with Unbounce’s Speed Boost and AMP support.

5. Bouquet Bar (Agency: Power Digital Marketing)

Image courtesy of Bouquet Bar. (Click to see the whole thing.)

Power Digital Marketing created this gorgeous landing page for Bouquet Bar. Though other landing pages target specific holidays, this one says that you don’t need an excuse to treat someone you love (or, y’know, need to impress) to a bouquet. You can do it “Just Because.” Ryan Picardal, the designer who worked on it, describes their goals:

For a fairly new brand, our team realized that we needed to capitalize on not only driving sales from these landing pages, but also expanding their audience. In order to achieve that, we needed to focus on putting enticing messaging and imagery at the forefront, and ensure that all key benefits Bouquet Bar provides are clearly visible and eye-catching.

Industry: Florist/Gifts

Why it works…

Choose your own adventure: While maintaining focus is important, sometimes a single call to action doesn’t quite capture the types of visitors your landing page receives. In these cases, it can be quite effective to provide multiple options. For buyers who want to craft something personal, the first call to action invites you to create your own bouquet. But for those short on time or imagination, “curated selections” provide a shortcut to celebrating an important person or occasion.

Just Because: 75% of roses sold in the US are purchased by men for Valentine’s Day. And 25% of all adults report buying flowers as gifts on Mother’s Day. It’s likely Bouquet Bar does a significant amount of business around these two days, but the “just because” messaging here invites business during the other 363 days of the year.

The right color palette: This point touches on Bouquet Bar’s overall branding, but it’s worth pointing out in the context of the “Just Because” page. Orange, particularly the deep shade they’ve chosen, aligns with the brand’s warm, sophisticated personality. A lot of what gets labeled as the psychology of color is fairly dubious—using pink won’t suddenly make your funeral home appear more cheerful—but the accents here definitely support the identity that Bouquet Bar wants to establish.

Evocative photography: The gallery helps contextualize the product as an “expression of love, gratitude and friendship” by showcasing people receiving the gift. Images of people can be more effective at evoking emotions than words, so a company like Bouquet Bar is wise to employ them here. The photos also, much more practically, show scale. This can be a real concern when purchasing products sight unseen. It’s an excellent lesson for anyone practicing ecommerce.

6. Class Creator

Image courtesy of Class Creator. (Click to see the whole thing.)

Australia-based Class Creator uses this Unbounce landing page to make inroads in the US market (and, hopefully, help the company secure US partners) when school’s between sessions in their home country. The page showcases many of the product’s features as well as the primary benefits. It targets high-level decision makers who need as much information as possible before they buy.

Industry: Education/SaaS

Why it works..

Breakin’ the rules: I know what you’re going to say. “That’s not a landing page. It’s a homepage. It breaks all the rules. Just look at that navigation bar! Look at all those different links. The Attention Ratio is out of control!” Grumble, grumble, grumble. But there’s a lesson here for anyone looking for landing page inspiration: stay flexible. Tim Bowman, Class Creator’s CEO, told me they’ve found it more success with this homepage than a traditional conversion-focused landing page. I wanted to include it here as an example of just what you can do.

Floating navigation bar: If you must include a navigation bar, it’s best to keep it in view at all times. This also lets Class Creator keep the primary call to action (“Demo School”) at the top of the page so that no scrolling is necessary for their visitors to find it.

The numbers don’t lie: Above the fold Class Creator marshals some pretty serious numbers as a form of social proof. They leverage the 10,000+ educators in 13 countries who’re already using their software as a powerful persuasive device.

Easy access to a product demo: In the SaaS space, it’s remarkably common to see companies throw up too many barriers between potential customers and demoing their product. (“Submit your firstborn for access to our 5-minute free trial.”) Class Creator knows that it’s essential for prospects to get their hands dirty with a demo or trial version of the software. This ensures that they get to evaluate the product in action, generating qualified leads (with a simple email form) and carrying them further down the funnel.

Smart use of lightboxes: This landing page (acting as a homepage) already has a ton to say about Class Creator. Relegating any additional information to lightboxes works to keep it out of the way. It’d certainly be worth their while testing different versions of this page that swap out features for benefits or put the testimonials in a more prevalent place.

Editor’s Note. If you’re looking for the creative freedom to make whatever you want, the Unbounce Builder offers that flexibility, whether you want to make a popup or sticky bar, a long-form landing page, or an SEO-optimized page. Learn more here.

7. Good Eggs

Image courtesy of Good Eggs. (Click to see the whole thing.)

The good people at Good Eggs know how to use slick marketing (just look at their rockin’ homepage!). In fact, I think a lot of their landing pages would be a great fit for this post about about landing page design. This particular example, which promotes free coconut water, is no exception, but it also offers a masterclass in restraint. It shows how to use a promo to score conversions without becoming overbearing.

Industry: Grocery Delivery

Why it inspires…

Freebies: Free seems universally good. But in this case, the promise of free is doing more than appealing to our instinctual love of not paying for stuff. It builds good will, provides a sample of a product that Good Egg carries, and quickly establishes a lifestyle match between the service and the visitor. What do I mean by lifestyle match? Well, if you’re thrilled by the getting free coconut water from Harmless Harvest, you already know Good Eggs will be a great fit for you.

Added value: At first, I was taken aback by the headline here because I thought you’d hit harder with the whole free thing (like, I dunno, “Free Coconut Water” could work?). But it’s likely the average Good Eggs customer has more on their mind just getting a deal. Here, the promotion helps show off brand values of wellness, sustainability, and ethical labor practices. So it’s not just free, it’s also a good thing.

Testimonials: It can be a little risky to mention your competitors, but Good Eggs gets around this problem by letting a customer do it for them. Sometimes testimonials can get a little samey, repeating the same point in different voices. (That’s not always a bad thing.) Here, though, they’ve been carefully selected to reinforce the three value propositions listed above.

8. Jet Pet

Image courtesy of Jet Pet. (Click to see the whole thing.)

For every person living in Vancouver, there must be at least six dogs. Jet Pet understands this city’s love of pooches, and they’re big fans of using the Unbounce Builder to advertise their premium dog boarding service and three locations to locals. We’ve included it here because this landing page is an inspiration for anyone targeting a select geographic area.

Industry: Pet Care/Boarding

Why it works…

Clear value statement: A simple heading (“Dog Boarding Vancouver”) lets the searcher know they’ve hit the jackpot. For paid campaigns, Jet Pet can also use Unbounce’s Dynamic Keyword Replacement (DTR) to swap in a search keyword (“Dog Kennels Vancouver”) for improved message match. Then, when a prospect clicks on an ad in Google, they’re brought to a page with a headline that matches their expectations.

Two-stage form: Typically, using multi-step forms can lead to higher conversion rates than a single long form. Here, a two-stage form reduces psychological friction in two ways. First, it minimizes the perceived effort in signing up for the service. (And even if the second form proves frustrating, someone who’s already filled out the first form is invested and more likely to continue onward. Sunk cost fallacy FTW.) Second, a two-stage form can delay asking for more “sensitive” questions until later.

Friendliness: Speaking of the form, I love that the first thing they ask you (and the only required field on the first page) is your dog’s name. I’d expect this question if I walked into one of their locations with my pup on a leash, but seeing the same question here made me smile. Jet Pet’s page is full of friendly gestures like this one that make them memorable.

Trust building: Trusting somebody else with your dog requires significant peace of mind. So it’s important that Jet Pet uses copy that builds that trust and leaves their customers feeling secure that they’ve left Fido with ”loving experts” who have his best interest in mind. The reassuring language that Jet Pet uses across the page reinforces this message, including emotionally loaded terms like “care,” “safe,” and “love.”

Video testimonials: You don’t always need a video to have an effective testimonial, but in Jet Pet’s case, I think this is a smart move. There’s a lot of questionable testimony out there, so showing actual dog owners speaking to the camera helps build further credibility. (I’d love to see the dogs in these videos too.)

9. Mooala (Agency: BuzzShift)

Image courtesy of Mooala.. (Click to see the whole thing.)

So it turns out you can milk a banana. Who knew? (Mooala Organic, that’s who.) Created by BuzzShift, the landing page reflects the brand’s playfulness and sense of fun embodied by their mascot. It’s also straightforward in a way that inspires a lot of confidence in their product. Cameron Gawley, BuzzShift’s co-founder and CEO, puts the choices here in a whole-funnel context:

This specific page worked well in the consideration phase of our social ads. Our goal was to add value via a coupon, by capturing an email as a soft conversion and then nurture them forward in the rest of the journey. Most brands have a huge opportunity to grow lower their CPA and increase conversions by focusing more on awareness and consideration.

Industry: Beverages/Dairy Alternatives

Why it inspires…

From landing page to offline purchase: As Crowley points out, the promise of a coupon does double duty as a soft conversion. It builds an email nurture track and encourages an in-store purchase. Since tasting is believing, this is a crucial component of Mooala’s digital marketing strategy.

Meeting objections head-on: Banana haters gonna banana hate. But Mooala should be commended for immediately kicking one possible objection to the curb: “What is Bananamilk, you ask? It’s not a sugary-sweet banana smoothie, as you might think.” By boldly tackling this concern, the copy helps reset expectations and promote the product as “a light, dairy alternative that you can enjoy guilt-free.”

A smartly placed animation: Videos and animations can be extraordinarily useful, but they can also serve as a distraction if not positioned correctly. I love the inclusion of animation at the bottom of the page, where it’ll draw the eye toward the CTA instead of distracting from Mooala’s primary messaging.

Social queues: Encouraging visitors to follow the brand’s social media accounts increases the opportunities to be delightful and stay top of mind.

10. Pared

Image courtesy of Pared. (Click to see the whole thing.)

We’re happy to show off this slick landing page from Pared, an app that matches (or, ahem, pairs) restaurants to pre-qualified kitchen staff. Like the example from Class Creator, Pared doesn’t need a complicated website to get their message out there. Unbounce’s drag-and-drop builder gives them the ability to make changes and track conversions. According to Dave Lu, Pared’s president and co-founder, it’s been effective, even three years later:

From day one, I was able to quickly pull together a website and landing page for my startup. Because of Unbounce, I can iterate and A/B test changes without needing to involve a designer or developer. This is tremendously liberating and powerful for any marketer.

Industry: Restaurants/Staffing

Why it inspires…

Speaks to its niche: Pared isn’t a service for everyone and they know it. Instead, they have a specific clientele whose needs they match in a big way. This landing page starts with one particular problem these people encounter: “Never be short-staffed again,” and goes from there. (They use other web assets for recruiting Pared Pros.)

Explainer video: The landing page includes a short explainer that runs viewers through the problem and their solution to it in simple, approachable language. App landing pages, in particular, benefit from these types of videos.

Big names and logos: The page includes logos from a wide variety of recognizable eateries and restaurants who use the service. It also includes killer testimonials from chef-owners at San Francisco institutions like Little Gem, Octavia, and Jaridiniere (now sadly gone).

11. Twinwoods Adventure (Agency: Bluespark Digital)

Image courtesy of Twinwoods Adventure. (Click to see the whole thing.)

You need to see the real page for the full effect. This landing page for Twinwoods Adventure captures the thrill of indoor skydiving through a captivating (and humorous) hero animation and tons of incredible action shots. Bluespark Digital created a page that buzzes with energy and excitement while staying focused on the conversion.

Industry: Adventure

Why it inspires…

Capturing the experience: Twinwoods Adventure sell an experience, so social proof is critical in carrying visitors over the golden line from curiosity to conversion. (You can return a lousy product, after all, but bad experiences will be with you for life.) The page hits you with the double whammy of testimonials and review scores from Google, Facebook, and TripAdvisor.

Hype video: Some concepts demand video. Indoor skydiving is one of them. The mid-page video here does an incredible job of creating hype for the experience by showing off a range of skill levels. If you thought the wind tunnel was nothing but an oversized hairdryer, boy, you were wrong.

Keep the number handy: Like many of the pages we’ve featured, the design encourages scrolling downwards (clicking the arrow below the CTA carries you to the benefits). But Twinwoods likely do a lot of booking over the phone, so a floating phone number keeps that particular call-to-action visible no matter where people end up on the page.

Additional info: Before you get me into a jumpsuit, I’ve got more questions. (Like, where’d you guys get the wind tunnel anyway?) That’s why it’s a relief to find the info I need tucked away on the page. Arguably, these sections could be a little more evident as buttons, but Twinwoods Adventure smartly includes this additional info without stretching the page.

12. Wavehuggers (Agency: Everett Andrew Marketing)

Image courtesy of Wavehuggers. (Click to see the whole thing.)

Created by Everett Andrew Marketing, this brilliant landing page connects safety and fun together through carefully selected visuals and clear, concise messaging. According to Mark Chapman, Founder and President of Everett Andrew, this design was all about standing out:

Our goal in creating the page was to cut through the clutter and crowded market of businesses here in southern California offering surf lessons—both on Google and Facebook. Getting each important conversion component (i.e. social proof, urgency, hero shot, CTA, etc.) into the page, mostly above the fold, was tricky but in the end we found a way to segment these out so each part catches the eye.

Industry: Surf Lessons

Why it inspires…

Yelp score: Even the crummiest of products or services can gather together a few positive testimonials. (“The CEO’s mom thinks we’re cool.”) That’s why high scores from Yelp, TripAdvisor, Amazon, or Google can complement testimonials, as they do here. It’s much more challenging to maintain strong scores on these sites. (Just remember that visitors can always verify your score for themselves.)

Timed special offer: Like many of the examples here, Wavehuggers add urgency to the landing page with a limited time promotion. It may not seem like much—this kind of thing is almost a marketing cliche at this point—but even small tweaks like adding “for a limited time only” to a promo code can affect your conversion rates.

Safety, comfort, fun: Prospects are likely seeking out lessons to feel more comfortable on the water. Everything on this landing page focuses on the promise of a positive experience. The copy on this landing page reassures them throughout that surfing is “not as scary as you might think.”

Real customers: The photographs here don’t have the polish of some of the others on this list (see Western Rise below), but guess what? They shouldn’t. A stunning stock photograph of a professional surfer hanging ten would be far less effective than these visuals of kids having fun on their boards. From the cursive fonts to the hand-drawn arrows, Wavehuggers’ style reflects the relaxed vibes of surfer culture.

13. Western Rise

Image courtesy of Western Rise. (Click to see the whole thing.)

Sometimes when prepping a piece like this one, you end up buying the product. I’m very, very close to pulling the trigger on a pair of Western Rise’s AT Slim Rivet Pants. And why not? This sharp landing page quickly establishes the appeal of the product through visuals and copy that stresses the benefits of these “elevated” pants. It may be time to give up on my ratty jeans altogether.

Industry: Clothier

Why it works…

Bold visuals: These pants may be handmade in Los Angeles, but many of the photos here (including the hero shot) scream Brooklyn. It’s easy to imagine wearing the AT Slim Rivet Pants as you peddle your fixie through traffic, balancing a latte on your handlebars on the way to a chic rooftop cocktail party.

Stressing the benefits: I never thought I’d be writing about the common pain points associated with wearing pants, but here we are. On this landing page, Western Rise addresses them all. Jeans are prone to tearing and tend to overheat. Chinos get dirty and wrinkled. Dress pants are for squares, man. By promising versatility (“pants for all day, every day”) and keeping the benefits up front, Western Rise offers a solution to a problem you didn’t know you had.

“Tech specs”: Though there’s some clever copy on display here, Western Rise is extremely straightforward about the features of the AT Slim Rivet Pants in the “Tech specs” section on the page. They provide precise details about materials (“Durable Nylon Canvas” and “Gusseted Crotch”) and design (“Media Pocket” and “Extendable Hem”) in a clear, concise way.

ABT: Always Be Testing

There you have it. These are some of the best landing page examples I’ve come across here at Unbounce, selected to represent a wide swath of industries with many different conversion goals. I hope you’ve found some qualities to inspire you.

But I have one final piece of advice for you: no page is ever perfect—or, more to the point, every page can be better. And what works for one page (with one target market) won’t necessarily work for you. With this in mind, you should always be testing your landing pages. If you’ve got a page you’re already planning to tinker with, try running it through our Landing Page Analyzer for some actionable steps you can take.

Be the Michael Jordan of landing pages

When I was in middle school, I had a friend who gave up playing basketball after watching Michael Jordan in the NBA Finals. “I’ll never get anywhere near his level,” he told me, “so what’s the point?”

Great landing page examples like the ones above should inspire you. But sometimes seeing other people’s awesomeness can have the opposite effect.

But don’t give up!

The good news is that everything you see here was built with Unbounce’s drag-and-drop builder. Though many take advantage of custom scripts to kick it up a notch, all these examples started in the same place as you will—with a brand, a blank page, and a big idea. Heck, some of these inspiring landing pages even started as Unbounce templates, though you’d never know it by looking at them. And we’re not tellin’.

So swipe a few ideas from these examples, load up your favorite template, and, yeah… be the Michael Jordan of landing pages.

If you’ve got a landing page you’d like to show off—yours or even somebody else’s—please share below.

from Marketing https://unbounce.com/landing-page-examples/best-landing-page-examples/ via http://www.rssmix.com/

[josephkchoi]

13 Great Landing Page Examples You Gotta Save for Your Swipe File

Here’s our starting principle:

A polished, professional landing page can improve your conversion rates. (And a messy one can hurt them.)

Pretty simple, right? You’ve probably heard something similar before. But what the heck does it mean to be “polished” and “professional” on a landing page, anyway? And when it comes to conversions, what’s the magical x-factor that sets exceptional marketers apart?

With these questions in mind, we want to show off some fresh landing page examples to inspire your next creation. Go ahead and save their smartest, slickest, and snappiest elements for your swipe file.

Throughout, we’ll offer an Unbounce-certified perspective on what makes each page so darn good—and, occasionally, how each could be improved. (Incidentally, all of ’em show off what you can do with the Unbounce Builder.) Let’s go.

What makes a landing page effective?

Before looking at the examples, it’s worth highlighting some of the qualities that most great landing pages share. (Ain’t got time for that? Jump ahead for the top landing page examples.)

Here are a few fundamental practices of high-converting landing pages:

Use a clear and concise value statement (above the fold) so visitors understand the purpose of your page immediately.

Match your primary headline to the ad your visitor clicked to land on the page in the first place (or the button of the email CTA, for example).

Include social proof and testimonials to back up your claims.

Focus the whole page on a single offer, with just one primary call to action (CTA).

Use a conversion-centered layout to make your CTA stand out (think about whitespace, color, contrast, and directional cues).

Test new ideas using A/B testing. Sometimes what works will surprise you.

Not sure your own landing pages are hitting the mark? Try out Unbounce’s Landing Page Analyzer to get a personalized checklist of tactics that can kick your conversions up a notch.

The Best Landing Page Examples of 2019 [Updated!]

1. Athabasca University

Image courtesy of Athabasca University. (Click to see the whole thing.)

Athabasca University pioneered distance education in Canada in the 1970s. Today, it uses landing pages to boost its online enrolment initiatives, including this example representing its 14 certificate programs. It’s a smart choice since landing pages allow AU to focus a visitor’s attention on a particular slice of its many online program offerings.

Industry: Education

Why it inspires…

Smart copy: It might be worth testing out a more direct headline, but the copy here matches the school’s other branding initiatives elsewhere. It’s also very sharp. The target is clear: people who might further their education but don’t feel they have time to pursue it. This landing page says otherwise (in words and in its hero image).

You-oriented copy: This page is all about me (or, uh, “you”) and not about the “Great and Powerful” Athabasca University. Marketers working in education understand the need to appeal to self-interest better than many of their counterparts in other industries, who can slip into bragging. I’m not sure what part of Maslow’s hierarchy of needs calls for tech bro flexing, but AU does better by appealing to a desire for self-actualization.

Testimonials: A little bit of inspiration never hurts. Here, the social proof shows pathways to personal success before people make a significant investment. I’d test to see if doubling down doesn’t produce even better results here. Giving each testimonial more visibility and offering a smidge more biography—along with portraits to humanize them—might provide a little boost. (Of course, it might not. But that’s why we test!)

Z-pattern: This page is a classic example of a Z-pattern at work. That is—its visual hierarchy takes advantage of the way people typically scan a webpage. In this case, the eye is encouraged to travel from the Athabasca University logo to their tagline (“Open. Flexible. Everywhere.”), then diagonally across the heading to the supporting copy, and then finally right to the call to action. (Pow!) Other visual queues also encourage the eye to move down (including, cleverly, the pointed tip of Athabasca crest).

2. blow LTD.

Image courtesy of blow LTD.. (Click to see the whole thing.)

If you look past the buzzy “Uber for beauty” thing, UK brand blow LTD. solves a genuine problem in a genius way. They offer affordable, professional beauty services that come to you, and—more importantly—you can book an appointment with one of their pros straight from their app. Smartly, landing pages are a big part of their campaign strategy. The example, for instance, promotes in-home eyelash extensions in clever ways.

Industry: Beauty

Why it inspires…

Crystal-clear value statement: This landing page doesn’t mess around with cute copy (e.g., “Eyes That Amaze”). Instead, it clearly states the offer and relies on value (and maybe a little bit of novelty) to win over prospective customers. A promise doesn’t get more unambiguous than “Eyelash Extensions At Home,” and that’s precisely why this headline is so effective.

Promo code: Providing a promo code to visitors sweetens the pot, but it’s also doing something more. The call to action (“Book Eyelash Extensions”) redirects to their main website, where they might get distracted or frustrated. The promo provides extra motivation to carry visitors through to complete a booking. Want these savings? Then ya’d best use that code before you forget.

Social proof: People are understandably picky about who does their hair and makeup, so providing social proof is a must. The testimonials here have been selected to highlight the personalized nature of the experience too. Since blow LTD. only works if prospects feel they can trust their professionals, providing social proof helps humanize the service and start building relationships.

Simple steps: Looking further down the page, we might pause over the “How It Works” section. In this post-Uber world, the service offered by blow LTD. is pretty easy to understand, so why bother including a three-step breakdown of it? That’s just the point, though. This landing page includes these steps to highlight this simplicity. I mean, come on—step three is “Sit Back & Relax.” That’s something I can get behind.

Subtle app promotion: Rather than aggressively funneling visitors into an app, the landing page ends with a gentle reminder that you can download the app on your iPhone or Android. (I’d test a mobile variant of the CTA that goes straight to the app.) Some people will certainly get excited about booking with blow LTD. on the go, but visitors don’t feel too pressured to whip out their smartphone. Once a visitor has converted, there’ll be plenty of other opportunities to onboard them to the app.

3. Blue Forest Farms (Agency: Champ/Cannabis Creative)

Image courtesy of Blue Forest Farms. (Click to see the whole thing.)

We love this incredible design for Blue Forest Farms by Champ and Cannabis Creative. Hemp farmers sometimes have trouble disassociating themselves from cannabis culture. (Tie-dye colors, bong water, and that funky smell coming from your older brother’s van.) But this stellar B2B landing page takes modernized and, dare we say, adult approach to wholesale hemp oil extracts. From its clean design to persuasive copy, it makes a strong case that this is an industry that demands to be taken seriously.

Industry: Hemp

Why it inspires…

Expert copy: Unlike B2C landing pages, this page speaks to a professional crowd. By which I mean, people who know what it means when plant extract contains “natural terpenes” and has been “decarboxylated.” We might suggest going with a more impactful headline, but wholesalers are likely very aware of the benefits. Cutting to the chase can’t be a bad thing.

A ‘refined’ approach: Blue Forest Farms market hemp oil in several states, from crude oil to white label products ready for the market. Beyond just listing these options, this landing page lays out the process through which their hemp is refined, emphasizing the care and craft that go into it.

Low-intensity lead gen: I’ve seen shorter forms, but the lead gen here is relatively straightforward for B2B. (They could test including first and last name in the same field and change some of the language.) It’s smart to leave an optional field for additional notes since wholesale deals are far more complex than most.

Simple design: The kind of conversation that needs to happen in wholesale will stretch beyond a single landing page. Instead of cramming too much information onto the page, Blue Forest Farms keep it short and sweet to encourage contact as soon as possible.

4. Border Buddy

Image courtesy of Border Buddy. (Click to see the whole thing.)

Ever try to cross the border with a 10-pound wheel of Wisconsin cheddar strapped into the passenger seat (and disguised as your wife)? Me neither. But if I did, I’d want Border Buddy behind me. This landing page works by evoking common anxieties and then offering to solve them without fuss.

Industry: Customs

Why it works…

Presenting the problem: The headline starts with the pain and insecurity (“Importing and Exporting Is Hard”) that any visitor who hits this landing page from a PPC campaign is likely to be feeling. Crucially, though, the promise of a solution appears with equal clarity above the fold: “We do the hard part for you,” says Border Buddy. Perfect.

Simplicity: Bringing your purchases across the border can get very messy, so keeping this landing page clean is essential. There’s no more information here than what you need to know. No legalese either. You’ll have a customs broker worrying about all those small details for you.

Speed: At Unbounce, we have a lot to say about the impact that page speed can have on your conversion rates. But Border Buddy is already ahead of the curve on this one. On mobile, this landing page takes less than three seconds to hit first meaningful paint. Border Buddy avoids weighing down the page with unnecessary media or scripts, ensuring immediate visitor engagement. (Prepping an SVG version of their logo could shave a few kilobytes off of what’s already a very lean page.)

Unexpected vibrancy: Sometimes marketers associate the push for faster speeds with a need to sacrifice the visual appeal of a landing page. This example from Border Buddy shows it that doesn’t have to be the case. They’ve made careful choices in terms of font, layout, and visuals to maximize impact and reinforce branding (without distracting the visitor).

F-pattern: Like the Z-pattern, the F-pattern layout mimics the way our eyes move across the screen when we look at content. It reduces cognitive load and ensures that the key pieces of the message (including the call to action) are located in the places that they’ll most noticeable.

Slow-loading pages can cost you conversions. Find out more about optimizing your landing page for speed, like Border Buddy did, with Unbounce’s Speed Boost and AMP support.

5. Bouquet Bar (Agency: Power Digital Marketing)

Image courtesy of Bouquet Bar. (Click to see the whole thing.)

Power Digital Marketing created this gorgeous landing page for Bouquet Bar. Though other landing pages target specific holidays, this one says that you don’t need an excuse to treat someone you love (or, y’know, need to impress) to a bouquet. You can do it “Just Because.” Ryan Picardal, the designer who worked on it, describes their goals:

For a fairly new brand, our team realized that we needed to capitalize on not only driving sales from these landing pages, but also expanding their audience. In order to achieve that, we needed to focus on putting enticing messaging and imagery at the forefront, and ensure that all key benefits Bouquet Bar provides are clearly visible and eye-catching.

Industry: Florist/Gifts

Why it works…

Choose your own adventure: While maintaining focus is important, sometimes a single call to action doesn’t quite capture the types of visitors your landing page receives. In these cases, it can be quite effective to provide multiple options. For buyers who want to craft something personal, the first call to action invites you to create your own bouquet. But for those short on time or imagination, “curated selections” provide a shortcut to celebrating an important person or occasion.

Just Because: 75% of roses sold in the US are purchased by men for Valentine’s Day. And 25% of all adults report buying flowers as gifts on Mother’s Day. It’s likely Bouquet Bar does a significant amount of business around these two days, but the “just because” messaging here invites business during the other 363 days of the year.

The right color palette: This point touches on Bouquet Bar’s overall branding, but it’s worth pointing out in the context of the “Just Because” page. Orange, particularly the deep shade they’ve chosen, aligns with the brand’s warm, sophisticated personality. A lot of what gets labeled as the psychology of color is fairly dubious—using pink won’t suddenly make your funeral home appear more cheerful—but the accents here definitely support the identity that Bouquet Bar wants to establish.

Evocative photography: The gallery helps contextualize the product as an “expression of love, gratitude and friendship” by showcasing people receiving the gift. Images of people can be more effective at evoking emotions than words, so a company like Bouquet Bar is wise to employ them here. The photos also, much more practically, show scale. This can be a real concern when purchasing products sight unseen. It’s an excellent lesson for anyone practicing ecommerce.

6. Class Creator

Image courtesy of Class Creator. (Click to see the whole thing.)

Australia-based Class Creator uses this Unbounce landing page to make inroads in the US market (and, hopefully, help the company secure US partners) when school’s between sessions in their home country. The page showcases many of the product’s features as well as the primary benefits. It targets high-level decision makers who need as much information as possible before they buy.

Industry: Education/SaaS

Why it works..

Breakin’ the rules: I know what you’re going to say. “That’s not a landing page. It’s a homepage. It breaks all the rules. Just look at that navigation bar! Look at all those different links. The Attention Ratio is out of control!” Grumble, grumble, grumble. But there’s a lesson here for anyone looking for landing page inspiration: stay flexible. Tim Bowman, Class Creator’s CEO, told me they’ve found it more success with this homepage than a traditional conversion-focused landing page. I wanted to include it here as an example of just what you can do.

Floating navigation bar: If you must include a navigation bar, it’s best to keep it in view at all times. This also lets Class Creator keep the primary call to action (“Demo School”) at the top of the page so that no scrolling is necessary for their visitors to find it.

The numbers don’t lie: Above the fold Class Creator marshals some pretty serious numbers as a form of social proof. They leverage the 10,000+ educators in 13 countries who’re already using their software as a powerful persuasive device.

Easy access to a product demo: In the SaaS space, it’s remarkably common to see companies throw up too many barriers between potential customers and demoing their product. (“Submit your firstborn for access to our 5-minute free trial.”) Class Creator knows that it’s essential for prospects to get their hands dirty with a demo or trial version of the software. This ensures that they get to evaluate the product in action, generating qualified leads (with a simple email form) and carrying them further down the funnel.

Smart use of lightboxes: This landing page (acting as a homepage) already has a ton to say about Class Creator. Relegating any additional information to lightboxes works to keep it out of the way. It’d certainly be worth their while testing different versions of this page that swap out features for benefits or put the testimonials in a more prevalent place.

Editor’s Note. If you’re looking for the creative freedom to make whatever you want, the Unbounce Builder offers that flexibility, whether you want to make a popup or sticky bar, a long-form landing page, or an SEO-optimized page. Learn more here.

7. Good Eggs

Image courtesy of Good Eggs. (Click to see the whole thing.)

The good people at Good Eggs know how to use slick marketing (just look at their rockin’ homepage!). In fact, I think a lot of their landing pages would be a great fit for this post about about landing page design. This particular example, which promotes free coconut water, is no exception, but it also offers a masterclass in restraint. It shows how to use a promo to score conversions without becoming overbearing.

Industry: Grocery Delivery

Why it inspires…

Freebies: Free seems universally good. But in this case, the promise of free is doing more than appealing to our instinctual love of not paying for stuff. It builds good will, provides a sample of a product that Good Egg carries, and quickly establishes a lifestyle match between the service and the visitor. What do I mean by lifestyle match? Well, if you’re thrilled by the getting free coconut water from Harmless Harvest, you already know Good Eggs will be a great fit for you.

Added value: At first, I was taken aback by the headline here because I thought you’d hit harder with the whole free thing (like, I dunno, “Free Coconut Water” could work?). But it’s likely the average Good Eggs customer has more on their mind just getting a deal. Here, the promotion helps show off brand values of wellness, sustainability, and ethical labor practices. So it’s not just free, it’s also a good thing.

Testimonials: It can be a little risky to mention your competitors, but Good Eggs gets around this problem by letting a customer do it for them. Sometimes testimonials can get a little samey, repeating the same point in different voices. (That’s not always a bad thing.) Here, though, they’ve been carefully selected to reinforce the three value propositions listed above.

8. Jet Pet

Image courtesy of Jet Pet. (Click to see the whole thing.)

For every person living in Vancouver, there must be at least six dogs. Jet Pet understands this city’s love of pooches, and they’re big fans of using the Unbounce Builder to advertise their premium dog boarding service and three locations to locals. We’ve included it here because this landing page is an inspiration for anyone targeting a select geographic area.

Industry: Pet Care/Boarding

Why it works…

Clear value statement: A simple heading (“Dog Boarding Vancouver”) lets the searcher know they’ve hit the jackpot. For paid campaigns, Jet Pet can also use Unbounce’s Dynamic Keyword Replacement (DTR) to swap in a search keyword (“Dog Kennels Vancouver”) for improved message match. Then, when a prospect clicks on an ad in Google, they’re brought to a page with a headline that matches their expectations.

Two-stage form: Typically, using multi-step forms can lead to higher conversion rates than a single long form. Here, a two-stage form reduces psychological friction in two ways. First, it minimizes the perceived effort in signing up for the service. (And even if the second form proves frustrating, someone who’s already filled out the first form is invested and more likely to continue onward. Sunk cost fallacy FTW.) Second, a two-stage form can delay asking for more “sensitive” questions until later.

Friendliness: Speaking of the form, I love that the first thing they ask you (and the only required field on the first page) is your dog’s name. I’d expect this question if I walked into one of their locations with my pup on a leash, but seeing the same question here made me smile. Jet Pet’s page is full of friendly gestures like this one that make them memorable.

Trust building: Trusting somebody else with your dog requires significant peace of mind. So it’s important that Jet Pet uses copy that builds that trust and leaves their customers feeling secure that they’ve left Fido with ”loving experts” who have his best interest in mind. The reassuring language that Jet Pet uses across the page reinforces this message, including emotionally loaded terms like “care,” “safe,” and “love.”

Video testimonials: You don’t always need a video to have an effective testimonial, but in Jet Pet’s case, I think this is a smart move. There’s a lot of questionable testimony out there, so showing actual dog owners speaking to the camera helps build further credibility. (I’d love to see the dogs in these videos too.)

9. Mooala (Agency: BuzzShift)

Image courtesy of Mooala.. (Click to see the whole thing.)

So it turns out you can milk a banana. Who knew? (Mooala Organic, that’s who.) Created by BuzzShift, the landing page reflects the brand’s playfulness and sense of fun embodied by their mascot. It’s also straightforward in a way that inspires a lot of confidence in their product. Cameron Gawley, BuzzShift’s co-founder and CEO, puts the choices here in a whole-funnel context:

This specific page worked well in the consideration phase of our social ads. Our goal was to add value via a coupon, by capturing an email as a soft conversion and then nurture them forward in the rest of the journey. Most brands have a huge opportunity to grow lower their CPA and increase conversions by focusing more on awareness and consideration.

Industry: Beverages/Dairy Alternatives

Why it inspires…

From landing page to offline purchase: As Crowley points out, the promise of a coupon does double duty as a soft conversion. It builds an email nurture track and encourages an in-store purchase. Since tasting is believing, this is a crucial component of Mooala’s digital marketing strategy.

Meeting objections head-on: Banana haters gonna banana hate. But Mooala should be commended for immediately kicking one possible objection to the curb: “What is Bananamilk, you ask? It’s not a sugary-sweet banana smoothie, as you might think.” By boldly tackling this concern, the copy helps reset expectations and promote the product as “a light, dairy alternative that you can enjoy guilt-free.”

A smartly placed animation: Videos and animations can be extraordinarily useful, but they can also serve as a distraction if not positioned correctly. I love the inclusion of animation at the bottom of the page, where it’ll draw the eye toward the CTA instead of distracting from Mooala’s primary messaging.

Social queues: Encouraging visitors to follow the brand’s social media accounts increases the opportunities to be delightful and stay top of mind.

10. Pared

Image courtesy of Pared. (Click to see the whole thing.)

We’re happy to show off this slick landing page from Pared, an app that matches (or, ahem, pairs) restaurants to pre-qualified kitchen staff. Like the example from Class Creator, Pared doesn’t need a complicated website to get their message out there. Unbounce’s drag-and-drop builder gives them the ability to make changes and track conversions. According to Dave Lu, Pared’s president and co-founder, it’s been effective, even three years later:

From day one, I was able to quickly pull together a website and landing page for my startup. Because of Unbounce, I can iterate and A/B test changes without needing to involve a designer or developer. This is tremendously liberating and powerful for any marketer.

Industry: Restaurants/Staffing

Why it inspires…

Speaks to its niche: Pared isn’t a service for everyone and they know it. Instead, they have a specific clientele whose needs they match in a big way. This landing page starts with one particular problem these people encounter: “Never be short-staffed again,” and goes from there. (They use other web assets for recruiting Pared Pros.)

Explainer video: The landing page includes a short explainer that runs viewers through the problem and their solution to it in simple, approachable language. App landing pages, in particular, benefit from these types of videos.

Big names and logos: The page includes logos from a wide variety of recognizable eateries and restaurants who use the service. It also includes killer testimonials from chef-owners at San Francisco institutions like Little Gem, Octavia, and Jaridiniere (now sadly gone).

11. Twinwoods Adventure (Agency: Bluespark Digital)

Image courtesy of Twinwoods Adventure. (Click to see the whole thing.)

You need to see the real page for the full effect. This landing page for Twinwoods Adventure captures the thrill of indoor skydiving through a captivating (and humorous) hero animation and tons of incredible action shots. Bluespark Digital created a page that buzzes with energy and excitement while staying focused on the conversion.

Industry: Adventure

Why it inspires…

Capturing the experience: Twinwoods Adventure sell an experience, so social proof is critical in carrying visitors over the golden line from curiosity to conversion. (You can return a lousy product, after all, but bad experiences will be with you for life.) The page hits you with the double whammy of testimonials and review scores from Google, Facebook, and TripAdvisor.

Hype video: Some concepts demand video. Indoor skydiving is one of them. The mid-page video here does an incredible job of creating hype for the experience by showing off a range of skill levels. If you thought the wind tunnel was nothing but an oversized hairdryer, boy, you were wrong.

Keep the number handy: Like many of the pages we’ve featured, the design encourages scrolling downwards (clicking the arrow below the CTA carries you to the benefits). But Twinwoods likely do a lot of booking over the phone, so a floating phone number keeps that particular call-to-action visible no matter where people end up on the page.

Additional info: Before you get me into a jumpsuit, I’ve got more questions. (Like, where’d you guys get the wind tunnel anyway?) That’s why it’s a relief to find the info I need tucked away on the page. Arguably, these sections could be a little more evident as buttons, but Twinwoods Adventure smartly includes this additional info without stretching the page.

12. Wavehuggers (Agency: Everett Andrew Marketing)

Image courtesy of Wavehuggers. (Click to see the whole thing.)

Created by Everett Andrew Marketing, this brilliant landing page connects safety and fun together through carefully selected visuals and clear, concise messaging. According to Mark Chapman, Founder and President of Everett Andrew, this design was all about standing out:

Our goal in creating the page was to cut through the clutter and crowded market of businesses here in southern California offering surf lessons—both on Google and Facebook. Getting each important conversion component (i.e. social proof, urgency, hero shot, CTA, etc.) into the page, mostly above the fold, was tricky but in the end we found a way to segment these out so each part catches the eye.

Industry: Surf Lessons

Why it inspires…

Yelp score: Even the crummiest of products or services can gather together a few positive testimonials. (“The CEO’s mom thinks we’re cool.”) That’s why high scores from Yelp, TripAdvisor, Amazon, or Google can complement testimonials, as they do here. It’s much more challenging to maintain strong scores on these sites. (Just remember that visitors can always verify your score for themselves.)

Timed special offer: Like many of the examples here, Wavehuggers add urgency to the landing page with a limited time promotion. It may not seem like much—this kind of thing is almost a marketing cliche at this point—but even small tweaks like adding “for a limited time only” to a promo code can affect your conversion rates.

Safety, comfort, fun: Prospects are likely seeking out lessons to feel more comfortable on the water. Everything on this landing page focuses on the promise of a positive experience. The copy on this landing page reassures them throughout that surfing is “not as scary as you might think.”

Real customers: The photographs here don’t have the polish of some of the others on this list (see Western Rise below), but guess what? They shouldn’t. A stunning stock photograph of a professional surfer hanging ten would be far less effective than these visuals of kids having fun on their boards. From the cursive fonts to the hand-drawn arrows, Wavehuggers’ style reflects the relaxed vibes of surfer culture.

13. Western Rise

Image courtesy of Western Rise. (Click to see the whole thing.)

Sometimes when prepping a piece like this one, you end up buying the product. I’m very, very close to pulling the trigger on a pair of Western Rise’s AT Slim Rivet Pants. And why not? This sharp landing page quickly establishes the appeal of the product through visuals and copy that stresses the benefits of these “elevated” pants. It may be time to give up on my ratty jeans altogether.

Industry: Clothier

Why it works…

Bold visuals: These pants may be handmade in Los Angeles, but many of the photos here (including the hero shot) scream Brooklyn. It’s easy to imagine wearing the AT Slim Rivet Pants as you peddle your fixie through traffic, balancing a latte on your handlebars on the way to a chic rooftop cocktail party.

Stressing the benefits: I never thought I’d be writing about the common pain points associated with wearing pants, but here we are. On this landing page, Western Rise addresses them all. Jeans are prone to tearing and tend to overheat. Chinos get dirty and wrinkled. Dress pants are for squares, man. By promising versatility (“pants for all day, every day”) and keeping the benefits up front, Western Rise offers a solution to a problem you didn’t know you had.

“Tech specs”: Though there’s some clever copy on display here, Western Rise is extremely straightforward about the features of the AT Slim Rivet Pants in the “Tech specs” section on the page. They provide precise details about materials (“Durable Nylon Canvas” and “Gusseted Crotch”) and design (“Media Pocket” and “Extendable Hem”) in a clear, concise way.

ABT: Always Be Testing

There you have it. These are some of the best landing page examples I’ve come across here at Unbounce, selected to represent a wide swath of industries with many different conversion goals. I hope you’ve found some qualities to inspire you.

But I have one final piece of advice for you: no page is ever perfect—or, more to the point, every page can be better. And what works for one page (with one target market) won’t necessarily work for you. With this in mind, you should always be testing your landing pages. If you’ve got a page you’re already planning to tinker with, try running it through our Landing Page Analyzer for some actionable steps you can take.

Be the Michael Jordan of landing pages

When I was in middle school, I had a friend who gave up playing basketball after watching Michael Jordan in the NBA Finals. “I’ll never get anywhere near his level,” he told me, “so what’s the point?”

Great landing page examples like the ones above should inspire you. But sometimes seeing other people’s awesomeness can have the opposite effect.

But don’t give up!

The good news is that everything you see here was built with Unbounce’s drag-and-drop builder. Though many take advantage of custom scripts to kick it up a notch, all these examples started in the same place as you will—with a brand, a blank page, and a big idea. Heck, some of these inspiring landing pages even started as Unbounce templates, though you’d never know it by looking at them. And we’re not tellin’.

So swipe a few ideas from these examples, load up your favorite template, and, yeah… be the Michael Jordan of landing pages.

If you’ve got a landing page you’d like to show off—yours or even somebody else’s—please share below.

13 Great Landing Page Examples You Gotta Save for Your Swipe File published first on https://nickpontemrktg.wordpress.com/

[kennethmontiveros]

13 Great Landing Page Examples You Gotta Save for Your Swipe File

Here’s our starting principle:

A polished, professional landing page can improve your conversion rates. (And a messy one can hurt them.)

Pretty simple, right? You’ve probably heard something similar before. But what the heck does it mean to be “polished” and “professional” on a landing page, anyway? And when it comes to conversions, what’s the magical x-factor that sets exceptional marketers apart?

With these questions in mind, we want to show off some fresh landing page examples to inspire your next creation. Go ahead and save their smartest, slickest, and snappiest elements for your swipe file.

Throughout, we’ll offer an Unbounce-certified perspective on what makes each page so darn good—and, occasionally, how each could be improved. (Incidentally, all of ’em show off what you can do with the Unbounce Builder.) Let’s go.

What makes a landing page effective?

Before looking at the examples, it’s worth highlighting some of the qualities that most great landing pages share. (Ain’t got time for that? Jump ahead for the top landing page examples.)

Here are a few fundamental practices of high-converting landing pages:

Use a clear and concise value statement (above the fold) so visitors understand the purpose of your page immediately.

Match your primary headline to the ad your visitor clicked to land on the page in the first place (or the button of the email CTA, for example).

Include social proof and testimonials to back up your claims.

Focus the whole page on a single offer, with just one primary call to action (CTA).

Use a conversion-centered layout to make your CTA stand out (think about whitespace, color, contrast, and directional cues).

Test new ideas using A/B testing. Sometimes what works will surprise you.

Not sure your own landing pages are hitting the mark? Try out Unbounce’s Landing Page Analyzer to get a personalized checklist of tactics that can kick your conversions up a notch.

The Best Landing Page Examples of 2019 [Updated!]

1. Athabasca University

Image courtesy of Athabasca University. (Click to see the whole thing.)

Athabasca University pioneered distance education in Canada in the 1970s. Today, it uses landing pages to boost its online enrolment initiatives, including this example representing its 14 certificate programs. It’s a smart choice since landing pages allow AU to focus a visitor’s attention on a particular slice of its many online program offerings.

Industry: Education

Why it inspires…

Smart copy: It might be worth testing out a more direct headline, but the copy here matches the school’s other branding initiatives elsewhere. It’s also very sharp. The target is clear: people who might further their education but don’t feel they have time to pursue it. This landing page says otherwise (in words and in its hero image).

You-oriented copy: This page is all about me (or, uh, “you”) and not about the “Great and Powerful” Athabasca University. Marketers working in education understand the need to appeal to self-interest better than many of their counterparts in other industries, who can slip into bragging. I’m not sure what part of Maslow’s hierarchy of needs calls for tech bro flexing, but AU does better by appealing to a desire for self-actualization.

Testimonials: A little bit of inspiration never hurts. Here, the social proof shows pathways to personal success before people make a significant investment. I’d test to see if doubling down doesn’t produce even better results here. Giving each testimonial more visibility and offering a smidge more biography—along with portraits to humanize them—might provide a little boost. (Of course, it might not. But that’s why we test!)

Z-pattern: This page is a classic example of a Z-pattern at work. That is—its visual hierarchy takes advantage of the way people typically scan a webpage. In this case, the eye is encouraged to travel from the Athabasca University logo to their tagline (“Open. Flexible. Everywhere.”), then diagonally across the heading to the supporting copy, and then finally right to the call to action. (Pow!) Other visual queues also encourage the eye to move down (including, cleverly, the pointed tip of Athabasca crest).

2. blow LTD.

Image courtesy of blow LTD.. (Click to see the whole thing.)

If you look past the buzzy “Uber for beauty” thing, UK brand blow LTD. solves a genuine problem in a genius way. They offer affordable, professional beauty services that come to you, and—more importantly—you can book an appointment with one of their pros straight from their app. Smartly, landing pages are a big part of their campaign strategy. The example, for instance, promotes in-home eyelash extensions in clever ways.

Industry: Beauty

Why it inspires…

Crystal-clear value statement: This landing page doesn’t mess around with cute copy (e.g., “Eyes That Amaze”). Instead, it clearly states the offer and relies on value (and maybe a little bit of novelty) to win over prospective customers. A promise doesn’t get more unambiguous than “Eyelash Extensions At Home,” and that’s precisely why this headline is so effective.

Promo code: Providing a promo code to visitors sweetens the pot, but it’s also doing something more. The call to action (“Book Eyelash Extensions”) redirects to their main website, where they might get distracted or frustrated. The promo provides extra motivation to carry visitors through to complete a booking. Want these savings? Then ya’d best use that code before you forget.

Social proof: People are understandably picky about who does their hair and makeup, so providing social proof is a must. The testimonials here have been selected to highlight the personalized nature of the experience too. Since blow LTD. only works if prospects feel they can trust their professionals, providing social proof helps humanize the service and start building relationships.

Simple steps: Looking further down the page, we might pause over the “How It Works” section. In this post-Uber world, the service offered by blow LTD. is pretty easy to understand, so why bother including a three-step breakdown of it? That’s just the point, though. This landing page includes these steps to highlight this simplicity. I mean, come on—step three is “Sit Back & Relax.” That’s something I can get behind.

Subtle app promotion: Rather than aggressively funneling visitors into an app, the landing page ends with a gentle reminder that you can download the app on your iPhone or Android. (I’d test a mobile variant of the CTA that goes straight to the app.) Some people will certainly get excited about booking with blow LTD. on the go, but visitors don’t feel too pressured to whip out their smartphone. Once a visitor has converted, there’ll be plenty of other opportunities to onboard them to the app.

3. Blue Forest Farms (Agency: Champ/Cannabis Creative)

Image courtesy of Blue Forest Farms. (Click to see the whole thing.)

We love this incredible design for Blue Forest Farms by Champ and Cannabis Creative. Hemp farmers sometimes have trouble disassociating themselves from cannabis culture. (Tie-dye colors, bong water, and that funky smell coming from your older brother’s van.) But this stellar B2B landing page takes modernized and, dare we say, adult approach to wholesale hemp oil extracts. From its clean design to persuasive copy, it makes a strong case that this is an industry that demands to be taken seriously.

Industry: Hemp

Why it inspires…

Expert copy: Unlike B2C landing pages, this page speaks to a professional crowd. By which I mean, people who know what it means when plant extract contains “natural terpenes” and has been “decarboxylated.” We might suggest going with a more impactful headline, but wholesalers are likely very aware of the benefits. Cutting to the chase can’t be a bad thing.

A ‘refined’ approach: Blue Forest Farms market hemp oil in several states, from crude oil to white label products ready for the market. Beyond just listing these options, this landing page lays out the process through which their hemp is refined, emphasizing the care and craft that go into it.

Low-intensity lead gen: I’ve seen shorter forms, but the lead gen here is relatively straightforward for B2B. (They could test including first and last name in the same field and change some of the language.) It’s smart to leave an optional field for additional notes since wholesale deals are far more complex than most.

Simple design: The kind of conversation that needs to happen in wholesale will stretch beyond a single landing page. Instead of cramming too much information onto the page, Blue Forest Farms keep it short and sweet to encourage contact as soon as possible.

4. Border Buddy

Image courtesy of Border Buddy. (Click to see the whole thing.)

Ever try to cross the border with a 10-pound wheel of Wisconsin cheddar strapped into the passenger seat (and disguised as your wife)? Me neither. But if I did, I’d want Border Buddy behind me. This landing page works by evoking common anxieties and then offering to solve them without fuss.

Industry: Customs

Why it works…

Presenting the problem: The headline starts with the pain and insecurity (“Importing and Exporting Is Hard”) that any visitor who hits this landing page from a PPC campaign is likely to be feeling. Crucially, though, the promise of a solution appears with equal clarity above the fold: “We do the hard part for you,” says Border Buddy. Perfect.

Simplicity: Bringing your purchases across the border can get very messy, so keeping this landing page clean is essential. There’s no more information here than what you need to know. No legalese either. You’ll have a customs broker worrying about all those small details for you.

Speed: At Unbounce, we have a lot to say about the impact that page speed can have on your conversion rates. But Border Buddy is already ahead of the curve on this one. On mobile, this landing page takes less than three seconds to hit first meaningful paint. Border Buddy avoids weighing down the page with unnecessary media or scripts, ensuring immediate visitor engagement. (Prepping an SVG version of their logo could shave a few kilobytes off of what’s already a very lean page.)

Unexpected vibrancy: Sometimes marketers associate the push for faster speeds with a need to sacrifice the visual appeal of a landing page. This example from Border Buddy shows it that doesn’t have to be the case. They’ve made careful choices in terms of font, layout, and visuals to maximize impact and reinforce branding (without distracting the visitor).

F-pattern: Like the Z-pattern, the F-pattern layout mimics the way our eyes move across the screen when we look at content. It reduces cognitive load and ensures that the key pieces of the message (including the call to action) are located in the places that they’ll most noticeable.

Slow-loading pages can cost you conversions. Find out more about optimizing your landing page for speed, like Border Buddy did, with Unbounce’s Speed Boost and AMP support.

5. Bouquet Bar (Agency: Power Digital Marketing)

Image courtesy of Bouquet Bar. (Click to see the whole thing.)

Power Digital Marketing created this gorgeous landing page for Bouquet Bar. Though other landing pages target specific holidays, this one says that you don’t need an excuse to treat someone you love (or, y’know, need to impress) to a bouquet. You can do it “Just Because.” Ryan Picardal, the designer who worked on it, describes their goals:

For a fairly new brand, our team realized that we needed to capitalize on not only driving sales from these landing pages, but also expanding their audience. In order to achieve that, we needed to focus on putting enticing messaging and imagery at the forefront, and ensure that all key benefits Bouquet Bar provides are clearly visible and eye-catching.

Industry: Florist/Gifts

Why it works…

Choose your own adventure: While maintaining focus is important, sometimes a single call to action doesn’t quite capture the types of visitors your landing page receives. In these cases, it can be quite effective to provide multiple options. For buyers who want to craft something personal, the first call to action invites you to create your own bouquet. But for those short on time or imagination, “curated selections” provide a shortcut to celebrating an important person or occasion.

Just Because: 75% of roses sold in the US are purchased by men for Valentine’s Day. And 25% of all adults report buying flowers as gifts on Mother’s Day. It’s likely Bouquet Bar does a significant amount of business around these two days, but the “just because” messaging here invites business during the other 363 days of the year.

The right color palette: This point touches on Bouquet Bar’s overall branding, but it’s worth pointing out in the context of the “Just Because” page. Orange, particularly the deep shade they’ve chosen, aligns with the brand’s warm, sophisticated personality. A lot of what gets labeled as the psychology of color is fairly dubious—using pink won’t suddenly make your funeral home appear more cheerful—but the accents here definitely support the identity that Bouquet Bar wants to establish.

Evocative photography: The gallery helps contextualize the product as an “expression of love, gratitude and friendship” by showcasing people receiving the gift. Images of people can be more effective at evoking emotions than words, so a company like Bouquet Bar is wise to employ them here. The photos also, much more practically, show scale. This can be a real concern when purchasing products sight unseen. It’s an excellent lesson for anyone practicing ecommerce.

6. Class Creator

Image courtesy of Class Creator. (Click to see the whole thing.)

Australia-based Class Creator uses this Unbounce landing page to make inroads in the US market (and, hopefully, help the company secure US partners) when school’s between sessions in their home country. The page showcases many of the product’s features as well as the primary benefits. It targets high-level decision makers who need as much information as possible before they buy.

Industry: Education/SaaS

Why it works..

Breakin’ the rules: I know what you’re going to say. “That’s not a landing page. It’s a homepage. It breaks all the rules. Just look at that navigation bar! Look at all those different links. The Attention Ratio is out of control!” Grumble, grumble, grumble. But there’s a lesson here for anyone looking for landing page inspiration: stay flexible. Tim Bowman, Class Creator’s CEO, told me they’ve found it more success with this homepage than a traditional conversion-focused landing page. I wanted to include it here as an example of just what you can do.

Floating navigation bar: If you must include a navigation bar, it’s best to keep it in view at all times. This also lets Class Creator keep the primary call to action (“Demo School”) at the top of the page so that no scrolling is necessary for their visitors to find it.

The numbers don’t lie: Above the fold Class Creator marshals some pretty serious numbers as a form of social proof. They leverage the 10,000+ educators in 13 countries who’re already using their software as a powerful persuasive device.

Easy access to a product demo: In the SaaS space, it’s remarkably common to see companies throw up too many barriers between potential customers and demoing their product. (“Submit your firstborn for access to our 5-minute free trial.”) Class Creator knows that it’s essential for prospects to get their hands dirty with a demo or trial version of the software. This ensures that they get to evaluate the product in action, generating qualified leads (with a simple email form) and carrying them further down the funnel.

Smart use of lightboxes: This landing page (acting as a homepage) already has a ton to say about Class Creator. Relegating any additional information to lightboxes works to keep it out of the way. It’d certainly be worth their while testing different versions of this page that swap out features for benefits or put the testimonials in a more prevalent place.

Editor’s Note. If you’re looking for the creative freedom to make whatever you want, the Unbounce Builder offers that flexibility, whether you want to make a popup or sticky bar, a long-form landing page, or an SEO-optimized page. Learn more here.

7. Good Eggs

Image courtesy of Good Eggs. (Click to see the whole thing.)

The good people at Good Eggs know how to use slick marketing (just look at their rockin’ homepage!). In fact, I think a lot of their landing pages would be a great fit for this post about about landing page design. This particular example, which promotes free coconut water, is no exception, but it also offers a masterclass in restraint. It shows how to use a promo to score conversions without becoming overbearing.

Industry: Grocery Delivery

Why it inspires…

Freebies: Free seems universally good. But in this case, the promise of free is doing more than appealing to our instinctual love of not paying for stuff. It builds good will, provides a sample of a product that Good Egg carries, and quickly establishes a lifestyle match between the service and the visitor. What do I mean by lifestyle match? Well, if you’re thrilled by the getting free coconut water from Harmless Harvest, you already know Good Eggs will be a great fit for you.

Added value: At first, I was taken aback by the headline here because I thought you’d hit harder with the whole free thing (like, I dunno, “Free Coconut Water” could work?). But it’s likely the average Good Eggs customer has more on their mind just getting a deal. Here, the promotion helps show off brand values of wellness, sustainability, and ethical labor practices. So it’s not just free, it’s also a good thing.

Testimonials: It can be a little risky to mention your competitors, but Good Eggs gets around this problem by letting a customer do it for them. Sometimes testimonials can get a little samey, repeating the same point in different voices. (That’s not always a bad thing.) Here, though, they’ve been carefully selected to reinforce the three value propositions listed above.

8. Jet Pet

Image courtesy of Jet Pet. (Click to see the whole thing.)

For every person living in Vancouver, there must be at least six dogs. Jet Pet understands this city’s love of pooches, and they’re big fans of using the Unbounce Builder to advertise their premium dog boarding service and three locations to locals. We’ve included it here because this landing page is an inspiration for anyone targeting a select geographic area.

Industry: Pet Care/Boarding

Why it works…

Clear value statement: A simple heading (“Dog Boarding Vancouver”) lets the searcher know they’ve hit the jackpot. For paid campaigns, Jet Pet can also use Unbounce’s Dynamic Keyword Replacement (DTR) to swap in a search keyword (“Dog Kennels Vancouver”) for improved message match. Then, when a prospect clicks on an ad in Google, they’re brought to a page with a headline that matches their expectations.

Two-stage form: Typically, using multi-step forms can lead to higher conversion rates than a single long form. Here, a two-stage form reduces psychological friction in two ways. First, it minimizes the perceived effort in signing up for the service. (And even if the second form proves frustrating, someone who’s already filled out the first form is invested and more likely to continue onward. Sunk cost fallacy FTW.) Second, a two-stage form can delay asking for more “sensitive” questions until later.

Friendliness: Speaking of the form, I love that the first thing they ask you (and the only required field on the first page) is your dog’s name. I’d expect this question if I walked into one of their locations with my pup on a leash, but seeing the same question here made me smile. Jet Pet’s page is full of friendly gestures like this one that make them memorable.

Trust building: Trusting somebody else with your dog requires significant peace of mind. So it’s important that Jet Pet uses copy that builds that trust and leaves their customers feeling secure that they’ve left Fido with ”loving experts” who have his best interest in mind. The reassuring language that Jet Pet uses across the page reinforces this message, including emotionally loaded terms like “care,” “safe,” and “love.”

Video testimonials: You don’t always need a video to have an effective testimonial, but in Jet Pet’s case, I think this is a smart move. There’s a lot of questionable testimony out there, so showing actual dog owners speaking to the camera helps build further credibility. (I’d love to see the dogs in these videos too.)

9. Mooala (Agency: BuzzShift)

Image courtesy of Mooala.. (Click to see the whole thing.)

So it turns out you can milk a banana. Who knew? (Mooala Organic, that’s who.) Created by BuzzShift, the landing page reflects the brand’s playfulness and sense of fun embodied by their mascot. It’s also straightforward in a way that inspires a lot of confidence in their product. Cameron Gawley, BuzzShift’s co-founder and CEO, puts the choices here in a whole-funnel context:

This specific page worked well in the consideration phase of our social ads. Our goal was to add value via a coupon, by capturing an email as a soft conversion and then nurture them forward in the rest of the journey. Most brands have a huge opportunity to grow lower their CPA and increase conversions by focusing more on awareness and consideration.

Industry: Beverages/Dairy Alternatives

Why it inspires…

From landing page to offline purchase: As Crowley points out, the promise of a coupon does double duty as a soft conversion. It builds an email nurture track and encourages an in-store purchase. Since tasting is believing, this is a crucial component of Mooala’s digital marketing strategy.

Meeting objections head-on: Banana haters gonna banana hate. But Mooala should be commended for immediately kicking one possible objection to the curb: “What is Bananamilk, you ask? It’s not a sugary-sweet banana smoothie, as you might think.” By boldly tackling this concern, the copy helps reset expectations and promote the product as “a light, dairy alternative that you can enjoy guilt-free.”

A smartly placed animation: Videos and animations can be extraordinarily useful, but they can also serve as a distraction if not positioned correctly. I love the inclusion of animation at the bottom of the page, where it’ll draw the eye toward the CTA instead of distracting from Mooala’s primary messaging.

Social queues: Encouraging visitors to follow the brand’s social media accounts increases the opportunities to be delightful and stay top of mind.

10. Pared

Image courtesy of Pared. (Click to see the whole thing.)

We’re happy to show off this slick landing page from Pared, an app that matches (or, ahem, pairs) restaurants to pre-qualified kitchen staff. Like the example from Class Creator, Pared doesn’t need a complicated website to get their message out there. Unbounce’s drag-and-drop builder gives them the ability to make changes and track conversions. According to Dave Lu, Pared’s president and co-founder, it’s been effective, even three years later:

From day one, I was able to quickly pull together a website and landing page for my startup. Because of Unbounce, I can iterate and A/B test changes without needing to involve a designer or developer. This is tremendously liberating and powerful for any marketer.

Industry: Restaurants/Staffing

Why it inspires…

Speaks to its niche: Pared isn’t a service for everyone and they know it. Instead, they have a specific clientele whose needs they match in a big way. This landing page starts with one particular problem these people encounter: “Never be short-staffed again,” and goes from there. (They use other web assets for recruiting Pared Pros.)

Explainer video: The landing page includes a short explainer that runs viewers through the problem and their solution to it in simple, approachable language. App landing pages, in particular, benefit from these types of videos.

Big names and logos: The page includes logos from a wide variety of recognizable eateries and restaurants who use the service. It also includes killer testimonials from chef-owners at San Francisco institutions like Little Gem, Octavia, and Jaridiniere (now sadly gone).

11. Twinwoods Adventure (Agency: Bluespark Digital)

Image courtesy of Twinwoods Adventure. (Click to see the whole thing.)

You need to see the real page for the full effect. This landing page for Twinwoods Adventure captures the thrill of indoor skydiving through a captivating (and humorous) hero animation and tons of incredible action shots. Bluespark Digital created a page that buzzes with energy and excitement while staying focused on the conversion.

Industry: Adventure

Why it inspires…

Capturing the experience: Twinwoods Adventure sell an experience, so social proof is critical in carrying visitors over the golden line from curiosity to conversion. (You can return a lousy product, after all, but bad experiences will be with you for life.) The page hits you with the double whammy of testimonials and review scores from Google, Facebook, and TripAdvisor.

Hype video: Some concepts demand video. Indoor skydiving is one of them. The mid-page video here does an incredible job of creating hype for the experience by showing off a range of skill levels. If you thought the wind tunnel was nothing but an oversized hairdryer, boy, you were wrong.

Keep the number handy: Like many of the pages we’ve featured, the design encourages scrolling downwards (clicking the arrow below the CTA carries you to the benefits). But Twinwoods likely do a lot of booking over the phone, so a floating phone number keeps that particular call-to-action visible no matter where people end up on the page.

Additional info: Before you get me into a jumpsuit, I’ve got more questions. (Like, where’d you guys get the wind tunnel anyway?) That’s why it’s a relief to find the info I need tucked away on the page. Arguably, these sections could be a little more evident as buttons, but Twinwoods Adventure smartly includes this additional info without stretching the page.

12. Wavehuggers (Agency: Everett Andrew Marketing)

Image courtesy of Wavehuggers. (Click to see the whole thing.)

Created by Everett Andrew Marketing, this brilliant landing page connects safety and fun together through carefully selected visuals and clear, concise messaging. According to Mark Chapman, Founder and President of Everett Andrew, this design was all about standing out:

Our goal in creating the page was to cut through the clutter and crowded market of businesses here in southern California offering surf lessons—both on Google and Facebook. Getting each important conversion component (i.e. social proof, urgency, hero shot, CTA, etc.) into the page, mostly above the fold, was tricky but in the end we found a way to segment these out so each part catches the eye.

Industry: Surf Lessons

Why it inspires…

Yelp score: Even the crummiest of products or services can gather together a few positive testimonials. (“The CEO’s mom thinks we’re cool.”) That’s why high scores from Yelp, TripAdvisor, Amazon, or Google can complement testimonials, as they do here. It’s much more challenging to maintain strong scores on these sites. (Just remember that visitors can always verify your score for themselves.)

Timed special offer: Like many of the examples here, Wavehuggers add urgency to the landing page with a limited time promotion. It may not seem like much—this kind of thing is almost a marketing cliche at this point—but even small tweaks like adding “for a limited time only” to a promo code can affect your conversion rates.

Safety, comfort, fun: Prospects are likely seeking out lessons to feel more comfortable on the water. Everything on this landing page focuses on the promise of a positive experience. The copy on this landing page reassures them throughout that surfing is “not as scary as you might think.”

Real customers: The photographs here don’t have the polish of some of the others on this list (see Western Rise below), but guess what? They shouldn’t. A stunning stock photograph of a professional surfer hanging ten would be far less effective than these visuals of kids having fun on their boards. From the cursive fonts to the hand-drawn arrows, Wavehuggers’ style reflects the relaxed vibes of surfer culture.

13. Western Rise

Image courtesy of Western Rise. (Click to see the whole thing.)

Sometimes when prepping a piece like this one, you end up buying the product. I’m very, very close to pulling the trigger on a pair of Western Rise’s AT Slim Rivet Pants. And why not? This sharp landing page quickly establishes the appeal of the product through visuals and copy that stresses the benefits of these “elevated” pants. It may be time to give up on my ratty jeans altogether.

Industry: Clothier

Why it works…

Bold visuals: These pants may be handmade in Los Angeles, but many of the photos here (including the hero shot) scream Brooklyn. It’s easy to imagine wearing the AT Slim Rivet Pants as you peddle your fixie through traffic, balancing a latte on your handlebars on the way to a chic rooftop cocktail party.

Stressing the benefits: I never thought I’d be writing about the common pain points associated with wearing pants, but here we are. On this landing page, Western Rise addresses them all. Jeans are prone to tearing and tend to overheat. Chinos get dirty and wrinkled. Dress pants are for squares, man. By promising versatility (“pants for all day, every day”) and keeping the benefits up front, Western Rise offers a solution to a problem you didn’t know you had.

“Tech specs”: Though there’s some clever copy on display here, Western Rise is extremely straightforward about the features of the AT Slim Rivet Pants in the “Tech specs” section on the page. They provide precise details about materials (“Durable Nylon Canvas” and “Gusseted Crotch”) and design (“Media Pocket” and “Extendable Hem”) in a clear, concise way.

ABT: Always Be Testing

There you have it. These are some of the best landing page examples I’ve come across here at Unbounce, selected to represent a wide swath of industries with many different conversion goals. I hope you’ve found some qualities to inspire you.

But I have one final piece of advice for you: no page is ever perfect—or, more to the point, every page can be better. And what works for one page (with one target market) won’t necessarily work for you. With this in mind, you should always be testing your landing pages. If you’ve got a page you’re already planning to tinker with, try running it through our Landing Page Analyzer for some actionable steps you can take.

Be the Michael Jordan of landing pages

When I was in middle school, I had a friend who gave up playing basketball after watching Michael Jordan in the NBA Finals. “I’ll never get anywhere near his level,” he told me, “so what’s the point?”

Great landing page examples like the ones above should inspire you. But sometimes seeing other people’s awesomeness can have the opposite effect.

But don’t give up!

The good news is that everything you see here was built with Unbounce’s drag-and-drop builder. Though many take advantage of custom scripts to kick it up a notch, all these examples started in the same place as you will—with a brand, a blank page, and a big idea. Heck, some of these inspiring landing pages even started as Unbounce templates, though you’d never know it by looking at them. And we’re not tellin’.

So swipe a few ideas from these examples, load up your favorite template, and, yeah… be the Michael Jordan of landing pages.

If you’ve got a landing page you’d like to show off—yours or even somebody else’s—please share below.

13 Great Landing Page Examples You Gotta Save for Your Swipe File published first on http://nickpontemktg.blogspot.com/

[reviewandbonuss]

13 Great Landing Page Examples You Gotta Save for Your Swipe File

Here’s our starting principle:

A polished, professional landing page can improve your conversion rates. (And a messy one can hurt them.)

Pretty simple, right? You’ve probably heard something similar before. But what the heck does it mean to be “polished” and “professional” on a landing page, anyway? And when it comes to conversions, what’s the magical x-factor that sets exceptional marketers apart?

With these questions in mind, we want to show off some fresh landing page examples to inspire your next creation. Go ahead and save their smartest, slickest, and snappiest elements for your swipe file.

Throughout, we’ll offer an Unbounce-certified perspective on what makes each page so darn good—and, occasionally, how each could be improved. (Incidentally, all of ’em show off what you can do with the Unbounce Builder.) Let’s go.

What makes a landing page effective?

Before looking at the examples, it’s worth highlighting some of the qualities that most great landing pages share. (Ain’t got time for that? Jump ahead for the top landing page examples.)

Here are a few fundamental practices of high-converting landing pages:

Use a clear and concise value statement (above the fold) so visitors understand the purpose of your page immediately.

Match your primary headline to the ad your visitor clicked to land on the page in the first place (or the button of the email CTA, for example).

Include social proof and testimonials to back up your claims.

Focus the whole page on a single offer, with just one primary call to action (CTA).

Use a conversion-centered layout to make your CTA stand out (think about whitespace, color, contrast, and directional cues).

Test new ideas using A/B testing. Sometimes what works will surprise you.

Not sure your own landing pages are hitting the mark? Try out Unbounce’s Landing Page Analyzer to get a personalized checklist of tactics that can kick your conversions up a notch.

The Best Landing Page Examples of 2019 [Updated!]

1. Athabasca University

Image courtesy of Athabasca University. (Click to see the whole thing.)

Athabasca University pioneered distance education in Canada in the 1970s. Today, it uses landing pages to boost its online enrolment initiatives, including this example representing its 14 certificate programs. It’s a smart choice since landing pages allow AU to focus a visitor’s attention on a particular slice of its many online program offerings.

Industry: Education

Why it inspires…

Smart copy: It might be worth testing out a more direct headline, but the copy here matches the school’s other branding initiatives elsewhere. It’s also very sharp. The target is clear: people who might further their education but don’t feel they have time to pursue it. This landing page says otherwise (in words and in its hero image).

You-oriented copy: This page is all about me (or, uh, “you”) and not about the “Great and Powerful” Athabasca University. Marketers working in education understand the need to appeal to self-interest better than many of their counterparts in other industries, who can slip into bragging. I’m not sure what part of Maslow’s hierarchy of needs calls for tech bro flexing, but AU does better by appealing to a desire for self-actualization.

Testimonials: A little bit of inspiration never hurts. Here, the social proof shows pathways to personal success before people make a significant investment. I’d test to see if doubling down doesn’t produce even better results here. Giving each testimonial more visibility and offering a smidge more biography—along with portraits to humanize them—might provide a little boost. (Of course, it might not. But that’s why we test!)

Z-pattern: This page is a classic example of a Z-pattern at work. That is—its visual hierarchy takes advantage of the way people typically scan a webpage. In this case, the eye is encouraged to travel from the Athabasca University logo to their tagline (“Open. Flexible. Everywhere.”), then diagonally across the heading to the supporting copy, and then finally right to the call to action. (Pow!) Other visual queues also encourage the eye to move down (including, cleverly, the pointed tip of Athabasca crest).

2. blow LTD.

Image courtesy of blow LTD.. (Click to see the whole thing.)

If you look past the buzzy “Uber for beauty” thing, UK brand blow LTD. solves a genuine problem in a genius way. They offer affordable, professional beauty services that come to you, and—more importantly—you can book an appointment with one of their pros straight from their app. Smartly, landing pages are a big part of their campaign strategy. The example, for instance, promotes in-home eyelash extensions in clever ways.

Industry: Beauty

Why it inspires…

Crystal-clear value statement: This landing page doesn’t mess around with cute copy (e.g., “Eyes That Amaze”). Instead, it clearly states the offer and relies on value (and maybe a little bit of novelty) to win over prospective customers. A promise doesn’t get more unambiguous than “Eyelash Extensions At Home,” and that’s precisely why this headline is so effective.

Promo code: Providing a promo code to visitors sweetens the pot, but it’s also doing something more. The call to action (“Book Eyelash Extensions”) redirects to their main website, where they might get distracted or frustrated. The promo provides extra motivation to carry visitors through to complete a booking. Want these savings? Then ya’d best use that code before you forget.

Social proof: People are understandably picky about who does their hair and makeup, so providing social proof is a must. The testimonials here have been selected to highlight the personalized nature of the experience too. Since blow LTD. only works if prospects feel they can trust their professionals, providing social proof helps humanize the service and start building relationships.

Simple steps: Looking further down the page, we might pause over the “How It Works” section. In this post-Uber world, the service offered by blow LTD. is pretty easy to understand, so why bother including a three-step breakdown of it? That’s just the point, though. This landing page includes these steps to highlight this simplicity. I mean, come on—step three is “Sit Back & Relax.” That’s something I can get behind.

Subtle app promotion: Rather than aggressively funneling visitors into an app, the landing page ends with a gentle reminder that you can download the app on your iPhone or Android. (I’d test a mobile variant of the CTA that goes straight to the app.) Some people will certainly get excited about booking with blow LTD. on the go, but visitors don’t feel too pressured to whip out their smartphone. Once a visitor has converted, there’ll be plenty of other opportunities to onboard them to the app.

3. Blue Forest Farms (Agency: Champ/Cannabis Creative)

Image courtesy of Blue Forest Farms. (Click to see the whole thing.)

We love this incredible design for Blue Forest Farms by Champ and Cannabis Creative. Hemp farmers sometimes have trouble disassociating themselves from cannabis culture. (Tie-dye colors, bong water, and that funky smell coming from your older brother’s van.) But this stellar B2B landing page takes modernized and, dare we say, adult approach to wholesale hemp oil extracts. From its clean design to persuasive copy, it makes a strong case that this is an industry that demands to be taken seriously.

Industry: Hemp

Why it inspires…

Expert copy: Unlike B2C landing pages, this page speaks to a professional crowd. By which I mean, people who know what it means when plant extract contains “natural terpenes” and has been “decarboxylated.” We might suggest going with a more impactful headline, but wholesalers are likely very aware of the benefits. Cutting to the chase can’t be a bad thing.

A ‘refined’ approach: Blue Forest Farms market hemp oil in several states, from crude oil to white label products ready for the market. Beyond just listing these options, this landing page lays out the process through which their hemp is refined, emphasizing the care and craft that go into it.

Low-intensity lead gen: I’ve seen shorter forms, but the lead gen here is relatively straightforward for B2B. (They could test including first and last name in the same field and change some of the language.) It’s smart to leave an optional field for additional notes since wholesale deals are far more complex than most.

Simple design: The kind of conversation that needs to happen in wholesale will stretch beyond a single landing page. Instead of cramming too much information onto the page, Blue Forest Farms keep it short and sweet to encourage contact as soon as possible.

4. Border Buddy

Image courtesy of Border Buddy. (Click to see the whole thing.)

Ever try to cross the border with a 10-pound wheel of Wisconsin cheddar strapped into the passenger seat (and disguised as your wife)? Me neither. But if I did, I’d want Border Buddy behind me. This landing page works by evoking common anxieties and then offering to solve them without fuss.

Industry: Customs

Why it works…

Presenting the problem: The headline starts with the pain and insecurity (“Importing and Exporting Is Hard”) that any visitor who hits this landing page from a PPC campaign is likely to be feeling. Crucially, though, the promise of a solution appears with equal clarity above the fold: “We do the hard part for you,” says Border Buddy. Perfect.

Simplicity: Bringing your purchases across the border can get very messy, so keeping this landing page clean is essential. There’s no more information here than what you need to know. No legalese either. You’ll have a customs broker worrying about all those small details for you.

Speed: At Unbounce, we have a lot to say about the impact that page speed can have on your conversion rates. But Border Buddy is already ahead of the curve on this one. On mobile, this landing page takes less than three seconds to hit first meaningful paint. Border Buddy avoids weighing down the page with unnecessary media or scripts, ensuring immediate visitor engagement. (Prepping an SVG version of their logo could shave a few kilobytes off of what’s already a very lean page.)

Unexpected vibrancy: Sometimes marketers associate the push for faster speeds with a need to sacrifice the visual appeal of a landing page. This example from Border Buddy shows it that doesn’t have to be the case. They’ve made careful choices in terms of font, layout, and visuals to maximize impact and reinforce branding (without distracting the visitor).

F-pattern: Like the Z-pattern, the F-pattern layout mimics the way our eyes move across the screen when we look at content. It reduces cognitive load and ensures that the key pieces of the message (including the call to action) are located in the places that they’ll most noticeable.

Slow-loading pages can cost you conversions. Find out more about optimizing your landing page for speed, like Border Buddy did, with Unbounce’s Speed Boost and AMP support.

5. Bouquet Bar (Agency: Power Digital Marketing)

Image courtesy of Bouquet Bar. (Click to see the whole thing.)

Power Digital Marketing created this gorgeous landing page for Bouquet Bar. Though other landing pages target specific holidays, this one says that you don’t need an excuse to treat someone you love (or, y’know, need to impress) to a bouquet. You can do it “Just Because.” Ryan Picardal, the designer who worked on it, describes their goals:

For a fairly new brand, our team realized that we needed to capitalize on not only driving sales from these landing pages, but also expanding their audience. In order to achieve that, we needed to focus on putting enticing messaging and imagery at the forefront, and ensure that all key benefits Bouquet Bar provides are clearly visible and eye-catching.

Industry: Florist/Gifts

Why it works…

Choose your own adventure: While maintaining focus is important, sometimes a single call to action doesn’t quite capture the types of visitors your landing page receives. In these cases, it can be quite effective to provide multiple options. For buyers who want to craft something personal, the first call to action invites you to create your own bouquet. But for those short on time or imagination, “curated selections” provide a shortcut to celebrating an important person or occasion.

Just Because: 75% of roses sold in the US are purchased by men for Valentine’s Day. And 25% of all adults report buying flowers as gifts on Mother’s Day. It’s likely Bouquet Bar does a significant amount of business around these two days, but the “just because” messaging here invites business during the other 363 days of the year.

The right color palette: This point touches on Bouquet Bar’s overall branding, but it’s worth pointing out in the context of the “Just Because” page. Orange, particularly the deep shade they’ve chosen, aligns with the brand’s warm, sophisticated personality. A lot of what gets labeled as the psychology of color is fairly dubious—using pink won’t suddenly make your funeral home appear more cheerful—but the accents here definitely support the identity that Bouquet Bar wants to establish.

Evocative photography: The gallery helps contextualize the product as an “expression of love, gratitude and friendship” by showcasing people receiving the gift. Images of people can be more effective at evoking emotions than words, so a company like Bouquet Bar is wise to employ them here. The photos also, much more practically, show scale. This can be a real concern when purchasing products sight unseen. It’s an excellent lesson for anyone practicing ecommerce.

6. Class Creator

Image courtesy of Class Creator. (Click to see the whole thing.)

Australia-based Class Creator uses this Unbounce landing page to make inroads in the US market (and, hopefully, help the company secure US partners) when school’s between sessions in their home country. The page showcases many of the product’s features as well as the primary benefits. It targets high-level decision makers who need as much information as possible before they buy.

Industry: Education/SaaS

Why it works..

Breakin’ the rules: I know what you’re going to say. “That’s not a landing page. It’s a homepage. It breaks all the rules. Just look at that navigation bar! Look at all those different links. The Attention Ratio is out of control!” Grumble, grumble, grumble. But there’s a lesson here for anyone looking for landing page inspiration: stay flexible. Tim Bowman, Class Creator’s CEO, told me they’ve found it more success with this homepage than a traditional conversion-focused landing page. I wanted to include it here as an example of just what you can do.

Floating navigation bar: If you must include a navigation bar, it’s best to keep it in view at all times. This also lets Class Creator keep the primary call to action (“Demo School”) at the top of the page so that no scrolling is necessary for their visitors to find it.

The numbers don’t lie: Above the fold Class Creator marshals some pretty serious numbers as a form of social proof. They leverage the 10,000+ educators in 13 countries who’re already using their software as a powerful persuasive device.

Easy access to a product demo: In the SaaS space, it’s remarkably common to see companies throw up too many barriers between potential customers and demoing their product. (“Submit your firstborn for access to our 5-minute free trial.”) Class Creator knows that it’s essential for prospects to get their hands dirty with a demo or trial version of the software. This ensures that they get to evaluate the product in action, generating qualified leads (with a simple email form) and carrying them further down the funnel.

Smart use of lightboxes: This landing page (acting as a homepage) already has a ton to say about Class Creator. Relegating any additional information to lightboxes works to keep it out of the way. It’d certainly be worth their while testing different versions of this page that swap out features for benefits or put the testimonials in a more prevalent place.

Editor’s Note. If you’re looking for the creative freedom to make whatever you want, the Unbounce Builder offers that flexibility, whether you want to make a popup or sticky bar, a long-form landing page, or an SEO-optimized page. Learn more here.

7. Good Eggs

Image courtesy of Good Eggs. (Click to see the whole thing.)

The good people at Good Eggs know how to use slick marketing (just look at their rockin’ homepage!). In fact, I think a lot of their landing pages would be a great fit for this post about about landing page design. This particular example, which promotes free coconut water, is no exception, but it also offers a masterclass in restraint. It shows how to use a promo to score conversions without becoming overbearing.

Industry: Grocery Delivery

Why it inspires…

Freebies: Free seems universally good. But in this case, the promise of free is doing more than appealing to our instinctual love of not paying for stuff. It builds good will, provides a sample of a product that Good Egg carries, and quickly establishes a lifestyle match between the service and the visitor. What do I mean by lifestyle match? Well, if you’re thrilled by the getting free coconut water from Harmless Harvest, you already know Good Eggs will be a great fit for you.

Added value: At first, I was taken aback by the headline here because I thought you’d hit harder with the whole free thing (like, I dunno, “Free Coconut Water” could work?). But it’s likely the average Good Eggs customer has more on their mind just getting a deal. Here, the promotion helps show off brand values of wellness, sustainability, and ethical labor practices. So it’s not just free, it’s also a good thing.

Testimonials: It can be a little risky to mention your competitors, but Good Eggs gets around this problem by letting a customer do it for them. Sometimes testimonials can get a little samey, repeating the same point in different voices. (That’s not always a bad thing.) Here, though, they’ve been carefully selected to reinforce the three value propositions listed above.

8. Jet Pet

Image courtesy of Jet Pet. (Click to see the whole thing.)

For every person living in Vancouver, there must be at least six dogs. Jet Pet understands this city’s love of pooches, and they’re big fans of using the Unbounce Builder to advertise their premium dog boarding service and three locations to locals. We’ve included it here because this landing page is an inspiration for anyone targeting a select geographic area.

Industry: Pet Care/Boarding

Why it works…

Clear value statement: A simple heading (“Dog Boarding Vancouver”) lets the searcher know they’ve hit the jackpot. For paid campaigns, Jet Pet can also use Unbounce’s Dynamic Keyword Replacement (DTR) to swap in a search keyword (“Dog Kennels Vancouver”) for improved message match. Then, when a prospect clicks on an ad in Google, they’re brought to a page with a headline that matches their expectations.

Two-stage form: Typically, using multi-step forms can lead to higher conversion rates than a single long form. Here, a two-stage form reduces psychological friction in two ways. First, it minimizes the perceived effort in signing up for the service. (And even if the second form proves frustrating, someone who’s already filled out the first form is invested and more likely to continue onward. Sunk cost fallacy FTW.) Second, a two-stage form can delay asking for more “sensitive” questions until later.

Friendliness: Speaking of the form, I love that the first thing they ask you (and the only required field on the first page) is your dog’s name. I’d expect this question if I walked into one of their locations with my pup on a leash, but seeing the same question here made me smile. Jet Pet’s page is full of friendly gestures like this one that make them memorable.

Trust building: Trusting somebody else with your dog requires significant peace of mind. So it’s important that Jet Pet uses copy that builds that trust and leaves their customers feeling secure that they’ve left Fido with ”loving experts” who have his best interest in mind. The reassuring language that Jet Pet uses across the page reinforces this message, including emotionally loaded terms like “care,” “safe,” and “love.”

Video testimonials: You don’t always need a video to have an effective testimonial, but in Jet Pet’s case, I think this is a smart move. There’s a lot of questionable testimony out there, so showing actual dog owners speaking to the camera helps build further credibility. (I’d love to see the dogs in these videos too.)

9. Mooala (Agency: BuzzShift)

Image courtesy of Mooala.. (Click to see the whole thing.)

So it turns out you can milk a banana. Who knew? (Mooala Organic, that’s who.) Created by BuzzShift, the landing page reflects the brand’s playfulness and sense of fun embodied by their mascot. It’s also straightforward in a way that inspires a lot of confidence in their product. Cameron Gawley, BuzzShift’s co-founder and CEO, puts the choices here in a whole-funnel context:

This specific page worked well in the consideration phase of our social ads. Our goal was to add value via a coupon, by capturing an email as a soft conversion and then nurture them forward in the rest of the journey. Most brands have a huge opportunity to grow lower their CPA and increase conversions by focusing more on awareness and consideration.

Industry: Beverages/Dairy Alternatives

Why it inspires…

From landing page to offline purchase: As Crowley points out, the promise of a coupon does double duty as a soft conversion. It builds an email nurture track and encourages an in-store purchase. Since tasting is believing, this is a crucial component of Mooala’s digital marketing strategy.

Meeting objections head-on: Banana haters gonna banana hate. But Mooala should be commended for immediately kicking one possible objection to the curb: “What is Bananamilk, you ask? It’s not a sugary-sweet banana smoothie, as you might think.” By boldly tackling this concern, the copy helps reset expectations and promote the product as “a light, dairy alternative that you can enjoy guilt-free.”

A smartly placed animation: Videos and animations can be extraordinarily useful, but they can also serve as a distraction if not positioned correctly. I love the inclusion of animation at the bottom of the page, where it’ll draw the eye toward the CTA instead of distracting from Mooala’s primary messaging.

Social queues: Encouraging visitors to follow the brand’s social media accounts increases the opportunities to be delightful and stay top of mind.

10. Pared

Image courtesy of Pared. (Click to see the whole thing.)

We’re happy to show off this slick landing page from Pared, an app that matches (or, ahem, pairs) restaurants to pre-qualified kitchen staff. Like the example from Class Creator, Pared doesn’t need a complicated website to get their message out there. Unbounce’s drag-and-drop builder gives them the ability to make changes and track conversions. According to Dave Lu, Pared’s president and co-founder, it’s been effective, even three years later:

From day one, I was able to quickly pull together a website and landing page for my startup. Because of Unbounce, I can iterate and A/B test changes without needing to involve a designer or developer. This is tremendously liberating and powerful for any marketer.

Industry: Restaurants/Staffing

Why it inspires…

Speaks to its niche: Pared isn’t a service for everyone and they know it. Instead, they have a specific clientele whose needs they match in a big way. This landing page starts with one particular problem these people encounter: “Never be short-staffed again,” and goes from there. (They use other web assets for recruiting Pared Pros.)

Explainer video: The landing page includes a short explainer that runs viewers through the problem and their solution to it in simple, approachable language. App landing pages, in particular, benefit from these types of videos.

Big names and logos: The page includes logos from a wide variety of recognizable eateries and restaurants who use the service. It also includes killer testimonials from chef-owners at San Francisco institutions like Little Gem, Octavia, and Jaridiniere (now sadly gone).

11. Twinwoods Adventure (Agency: Bluespark Digital)

Image courtesy of Twinwoods Adventure. (Click to see the whole thing.)

You need to see the real page for the full effect. This landing page for Twinwoods Adventure captures the thrill of indoor skydiving through a captivating (and humorous) hero animation and tons of incredible action shots. Bluespark Digital created a page that buzzes with energy and excitement while staying focused on the conversion.

Industry: Adventure

Why it inspires…

Capturing the experience: Twinwoods Adventure sell an experience, so social proof is critical in carrying visitors over the golden line from curiosity to conversion. (You can return a lousy product, after all, but bad experiences will be with you for life.) The page hits you with the double whammy of testimonials and review scores from Google, Facebook, and TripAdvisor.

Hype video: Some concepts demand video. Indoor skydiving is one of them. The mid-page video here does an incredible job of creating hype for the experience by showing off a range of skill levels. If you thought the wind tunnel was nothing but an oversized hairdryer, boy, you were wrong.

Keep the number handy: Like many of the pages we’ve featured, the design encourages scrolling downwards (clicking the arrow below the CTA carries you to the benefits). But Twinwoods likely do a lot of booking over the phone, so a floating phone number keeps that particular call-to-action visible no matter where people end up on the page.

Additional info: Before you get me into a jumpsuit, I’ve got more questions. (Like, where’d you guys get the wind tunnel anyway?) That’s why it’s a relief to find the info I need tucked away on the page. Arguably, these sections could be a little more evident as buttons, but Twinwoods Adventure smartly includes this additional info without stretching the page.

12. Wavehuggers (Agency: Everett Andrew Marketing)

Image courtesy of Wavehuggers. (Click to see the whole thing.)

Created by Everett Andrew Marketing, this brilliant landing page connects safety and fun together through carefully selected visuals and clear, concise messaging. According to Mark Chapman, Founder and President of Everett Andrew, this design was all about standing out:

Our goal in creating the page was to cut through the clutter and crowded market of businesses here in southern California offering surf lessons—both on Google and Facebook. Getting each important conversion component (i.e. social proof, urgency, hero shot, CTA, etc.) into the page, mostly above the fold, was tricky but in the end we found a way to segment these out so each part catches the eye.

Industry: Surf Lessons

Why it inspires…

Yelp score: Even the crummiest of products or services can gather together a few positive testimonials. (“The CEO’s mom thinks we’re cool.”) That’s why high scores from Yelp, TripAdvisor, Amazon, or Google can complement testimonials, as they do here. It’s much more challenging to maintain strong scores on these sites. (Just remember that visitors can always verify your score for themselves.)

Timed special offer: Like many of the examples here, Wavehuggers add urgency to the landing page with a limited time promotion. It may not seem like much—this kind of thing is almost a marketing cliche at this point—but even small tweaks like adding “for a limited time only” to a promo code can affect your conversion rates.

Safety, comfort, fun: Prospects are likely seeking out lessons to feel more comfortable on the water. Everything on this landing page focuses on the promise of a positive experience. The copy on this landing page reassures them throughout that surfing is “not as scary as you might think.”

Real customers: The photographs here don’t have the polish of some of the others on this list (see Western Rise below), but guess what? They shouldn’t. A stunning stock photograph of a professional surfer hanging ten would be far less effective than these visuals of kids having fun on their boards. From the cursive fonts to the hand-drawn arrows, Wavehuggers’ style reflects the relaxed vibes of surfer culture.

13. Western Rise

Image courtesy of Western Rise. (Click to see the whole thing.)

Sometimes when prepping a piece like this one, you end up buying the product. I’m very, very close to pulling the trigger on a pair of Western Rise’s AT Slim Rivet Pants. And why not? This sharp landing page quickly establishes the appeal of the product through visuals and copy that stresses the benefits of these “elevated” pants. It may be time to give up on my ratty jeans altogether.

Industry: Clothier

Why it works…

Bold visuals: These pants may be handmade in Los Angeles, but many of the photos here (including the hero shot) scream Brooklyn. It’s easy to imagine wearing the AT Slim Rivet Pants as you peddle your fixie through traffic, balancing a latte on your handlebars on the way to a chic rooftop cocktail party.

Stressing the benefits: I never thought I’d be writing about the common pain points associated with wearing pants, but here we are. On this landing page, Western Rise addresses them all. Jeans are prone to tearing and tend to overheat. Chinos get dirty and wrinkled. Dress pants are for squares, man. By promising versatility (“pants for all day, every day”) and keeping the benefits up front, Western Rise offers a solution to a problem you didn’t know you had.

“Tech specs”: Though there’s some clever copy on display here, Western Rise is extremely straightforward about the features of the AT Slim Rivet Pants in the “Tech specs” section on the page. They provide precise details about materials (“Durable Nylon Canvas” and “Gusseted Crotch”) and design (“Media Pocket” and “Extendable Hem”) in a clear, concise way.

ABT: Always Be Testing

There you have it. These are some of the best landing page examples I’ve come across here at Unbounce, selected to represent a wide swath of industries with many different conversion goals. I hope you’ve found some qualities to inspire you.

But I have one final piece of advice for you: no page is ever perfect—or, more to the point, every page can be better. And what works for one page (with one target market) won’t necessarily work for you. With this in mind, you should always be testing your landing pages. If you’ve got a page you’re already planning to tinker with, try running it through our Landing Page Analyzer for some actionable steps you can take.

Be the Michael Jordan of landing pages

When I was in middle school, I had a friend who gave up playing basketball after watching Michael Jordan in the NBA Finals. “I’ll never get anywhere near his level,” he told me, “so what’s the point?”

Great landing page examples like the ones above should inspire you. But sometimes seeing other people’s awesomeness can have the opposite effect.

But don’t give up!

The good news is that everything you see here was built with Unbounce’s drag-and-drop builder. Though many take advantage of custom scripts to kick it up a notch, all these examples started in the same place as you will—with a brand, a blank page, and a big idea. Heck, some of these inspiring landing pages even started as Unbounce templates, though you’d never know it by looking at them. And we’re not tellin’.

So swipe a few ideas from these examples, load up your favorite template, and, yeah… be the Michael Jordan of landing pages.

If you’ve got a landing page you’d like to show off—yours or even somebody else’s—please share below.

https://unbounce.com/landing-page-examples/best-landing-page-examples/

[angrycollectordaze-me-blog]

Essay代写：News hype and news planning

下面为大家整理一篇优秀的essay代写范文- News hype and news planning，供大家参考学习，这篇论文讨论了新闻炒作与新闻策划。新闻炒作和新闻策划是如今比较热门的概念，对于某一则新闻来说，是新闻炒作还是新闻策划，有时候是难以判断的。所以在进行新闻策划的时候，切勿出现有意无意的炒作现象，新闻策划的不正确操作会被误以为是新闻炒作。新闻策划实施前，一定要收集到足够的信息，对新闻事件进行全方面的了解。否则会因为报道不实而出现偏差，从而使新闻策划处于被动地位难以收拾局面而酿成新闻炒作。

​News hype and news planning are two popular concepts in recent years. For a certain news, it is difficult to judge whether it is news hype or news planning. This will cause the news planning department to be questioned as news hype. It is necessary for a TV journalist to pay attention to how to correctly apply news planning to media and how to grasp the corresponding yardstick so as to avoid news planning falling into the mire of news hype. This article mainly analyzes the concept of news hype and news planning and their similarities and differences, and puts forward improvement Suggestions on how to properly use news planning, hoping to be helpful to readers.

News planning plays an important role in the world of news media. First of all, news planning must follow the law of news and have a clear news goal. Facts come first and reports later. Secondly, news planning is not a figment of the air, not a fantasy divorced from reality. News planning is people's subjective consciousness activity. However, this subjective activity is to extract some relevant information effectively on the basis of a large amount of information. Then it analyzes the information which has research significance, looks through the phenomenon essence, and puts forward the corresponding solution strategy or the suggestion. The main purpose of news planning is to analyze effective information to achieve good news communication effect. It is the main rule of news report under the current situation, and it has become a standard to evaluate the level of editing and directing business. For example, successful news planning, such as applying for the Olympic Games and world expo, earthquake relief, the opening of the 18th national congress of China and other political and economic events, are all successful examples of news planning. It can effectively combine the initiative and creativity of communication with the needs of the audience. After successful news planning, it can not only give play to the social function and practical value of news itself, but also bring immediate benefits to journalists and improve the visibility of its columns to a certain extent.

There are many similarities between news hype and news planning. The key is to exchange "speculation" for "heat" in the process of news occurrence and dissemination. In this process, some news providers and news disseminators will deliberately get involved in news events for their own interests or because of their own psychology, thus exaggerating and reinforcing a certain part of the news and making people realize that the news lacks authenticity. News hype is often premeditated, sensational and commercial. The main purpose of news hype is to create "gimmicks" through hype, so as to have "selling points", so as to expand its influence and improve its popularity. For example, in the case of the disappearance of Malaysia airlines flight MH370, many media reports at the time of the crash causes are different, these are part of the news hype. It is difficult to avoid the spread of all kinds of false information when major events occur, but the method of news hype cannot be used for reference.

In real life, there are still many dangers of news hype, mainly manifested in the following aspects: to mislead people's understanding of the truth of the event maliciously, to a certain extent, it will cause a certain degree of harm to the society; The waste of resources and the invalid information of news hype cause waste of news resources, mainly including news layout and column time. To some extent, false event report will bring bad influence on the reputation of news parties. Once the conflict is intensified, it may also bring harm to society. The news hype itself will deliberately exaggerate the news, once people believe what they say, it will have a negative impact on the social atmosphere.

For news hype and news planning, both of them need to be creative and pay special attention to creativity. They expand the social effect through creativity, so that they can attract a large number of audiences, and thus improve their social visibility and gain certain economic benefits.

Only a detailed and detailed plan in advance can successfully and effectively complete a news plan or news hype. After the formulation of the plan, the division of labor is strictly implemented in accordance with the plan, fully demonstrating the propaganda value of the news and achieving the best benefit of the society.

From the expression form of news hype and news planning, both of them are very particular about packaging, and have specific and clear division to each link and news style, they will exaggerate the news, in order to enhance the emotional color and visual impact of news report.

Although news hype and news planning have the same points above, there are still many differences in in-depth analysis of them.

Different laws are followed. News planning generally follows objective and passive laws, which is a report of the latest facts and accords with its essential significance. However, news hype can either take the occurrence of objective facts as the subject or actively "make" news. For example, it is not in line with the nature of news to make people do "valuable" things and then carry out hype reports.

For example, news planning is to report the time in some societies. A times said that a college student gave up the opportunity to study for graduate school and went to a remote area to support education. And the most typical of the news hype is entertainment news, often star signing companies to achieve their business purposes, deliberately do nothing. For example, before the release of their films, many stars will engage in gossip and speculation, attracting public attention and winning the box office.

News planning pays more attention to social effect and has a strong sense of social responsibility. However, the news hype pays more attention to sensationalism and selling points, and takes the public's attention lightly. For example, some game programs will show the true appearance of their contestants based on their real life, while the hype will sometimes create gimmicks, saying that the judges are cruel and fans will fight.

News planning usually shows the facts of the news in the form of series reports, which in turn requires planning to study subjects with far-reaching significance. For example, the citizen newspaper often thinks that the poor students donate money to help students, blessing the earthquake victims and other reports. Although the subject matter is small, the subject matter is big, which reflects the true feelings of the society. On the contrary, some "steamed bread" has been fired with great enthusiasm, "gossip", "privacy" and other subjects do not have much significance.

News planning can be said to be the inevitable result of journalism's trend towards competition and survival of the fittest. After entering the new century, news planning highlights its importance. Good news planning can achieve masterful reporting effect and strengthen the affinity with readers. Planning should consider the audience's vision and needs, and have a deep understanding of the people, events, activities and the industries involved, which is the basis for good news planning. Moreover, we should give accurate positioning to news planning, break through traditional thinking and dare to report unreported content.

The innovative ability of a news planner plays a very important role in news planning. If the innovation ability is strong, then the result of news planning will be twice as good as the result of half the effort.

In the process of news planning, do not appear intentional or unintentional hype phenomenon, the improper operation of news planning will be mistaken as news hype. Before news planning and implementation, it is necessary to collect enough information to have a comprehensive understanding of news events. Otherwise, there will be deviation due to false reports, thus making news planning in a passive position and difficult to pick up the situation, resulting in news hype. News hype is actually the result of alienation of news planning, over-planning, fabricating news events and violating the law of news. All news activities should be conducted in strict accordance with the law of the press, under the principle that journalism must be authentic without damaging it, and more importantly, there should be a starting point of high quality that benefits the society and the people.

News is closely related to human life along with human progress and development. This paper briefly discusses the meaning and similarities and differences of news hype and news planning. We should treat and use both of them correctly.

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13 Great Landing Page Examples You Gotta Save for Your Swipe File

Here’s our starting principle:

A polished, professional landing page can improve your conversion rates. (And a messy one can hurt them.)

Pretty simple, right? You’ve probably heard something similar before. But what the heck does it mean to be “polished” and “professional” on a landing page, anyway? And when it comes to conversions, what’s the magical x-factor that sets exceptional marketers apart?

With these questions in mind, we want to show off some fresh landing page examples to inspire your next creation. Go ahead and save their smartest, slickest, and snappiest elements for your swipe file.

Throughout, we’ll offer an Unbounce-certified perspective on what makes each page so darn good—and, occasionally, how each could be improved. (Incidentally, all of ’em show off what you can do with the Unbounce Builder.) Let’s go.

What makes a landing page effective?

Before looking at the examples, it’s worth highlighting some of the qualities that most great landing pages share. (Ain’t got time for that? Jump ahead for the top landing page examples.)

Here are a few fundamental practices of high-converting landing pages:

Use a clear and concise value statement (above the fold) so visitors understand the purpose of your page immediately.

Match your primary headline to the ad your visitor clicked to land on the page in the first place (or the button of the email CTA, for example).

Include social proof and testimonials to back up your claims.

Focus the whole page on a single offer, with just one primary call to action (CTA).

Use a conversion-centered layout to make your CTA stand out (think about whitespace, color, contrast, and directional cues).

Test new ideas using A/B testing. Sometimes what works will surprise you.

Not sure your own landing pages are hitting the mark? Try out Unbounce’s Landing Page Analyzer to get a personalized checklist of tactics that can kick your conversions up a notch.

The Best Landing Page Examples of 2019 [Updated!]

1. Athabasca University

Image courtesy of Athabasca University. (Click to see the whole thing.)

Athabasca University pioneered distance education in Canada in the 1970s. Today, it uses landing pages to boost its online enrolment initiatives, including this example representing its 14 certificate programs. It’s a smart choice since landing pages allow AU to focus a visitor’s attention on a particular slice of its many online program offerings.

Industry: Education

Why it inspires…

Smart copy: It might be worth testing out a more direct headline, but the copy here matches the school’s other branding initiatives elsewhere. It’s also very sharp. The target is clear: people who might further their education but don’t feel they have time to pursue it. This landing page says otherwise (in words and in its hero image).

You-oriented copy: This page is all about me (or, uh, “you”) and not about the “Great and Powerful” Athabasca University. Marketers working in education understand the need to appeal to self-interest better than many of their counterparts in other industries, who can slip into bragging. I’m not sure what part of Maslow’s hierarchy of needs calls for tech bro flexing, but AU does better by appealing to a desire for self-actualization.

Testimonials: A little bit of inspiration never hurts. Here, the social proof shows pathways to personal success before people make a significant investment. I’d test to see if doubling down doesn’t produce even better results here. Giving each testimonial more visibility and offering a smidge more biography—along with portraits to humanize them—might provide a little boost. (Of course, it might not. But that’s why we test!)

Z-pattern: This page is a classic example of a Z-pattern at work. That is—its visual hierarchy takes advantage of the way people typically scan a webpage. In this case, the eye is encouraged to travel from the Athabasca University logo to their tagline (“Open. Flexible. Everywhere.”), then diagonally across the heading to the supporting copy, and then finally right to the call to action. (Pow!) Other visual queues also encourage the eye to move down (including, cleverly, the pointed tip of Athabasca crest).

2. blow LTD.

Image courtesy of blow LTD.. (Click to see the whole thing.)

If you look past the buzzy “Uber for beauty” thing, UK brand blow LTD. solves a genuine problem in a genius way. They offer affordable, professional beauty services that come to you, and—more importantly—you can book an appointment with one of their pros straight from their app. Smartly, landing pages are a big part of their campaign strategy. The example, for instance, promotes in-home eyelash extensions in clever ways.

Industry: Beauty

Why it inspires…

Crystal-clear value statement: This landing page doesn’t mess around with cute copy (e.g., “Eyes That Amaze”). Instead, it clearly states the offer and relies on value (and maybe a little bit of novelty) to win over prospective customers. A promise doesn’t get more unambiguous than “Eyelash Extensions At Home,” and that’s precisely why this headline is so effective.

Promo code: Providing a promo code to visitors sweetens the pot, but it’s also doing something more. The call to action (“Book Eyelash Extensions”) redirects to their main website, where they might get distracted or frustrated. The promo provides extra motivation to carry visitors through to complete a booking. Want these savings? Then ya’d best use that code before you forget.

Social proof: People are understandably picky about who does their hair and makeup, so providing social proof is a must. The testimonials here have been selected to highlight the personalized nature of the experience too. Since blow LTD. only works if prospects feel they can trust their professionals, providing social proof helps humanize the service and start building relationships.

Simple steps: Looking further down the page, we might pause over the “How It Works” section. In this post-Uber world, the service offered by blow LTD. is pretty easy to understand, so why bother including a three-step breakdown of it? That’s just the point, though. This landing page includes these steps to highlight this simplicity. I mean, come on—step three is “Sit Back & Relax.” That’s something I can get behind.

Subtle app promotion: Rather than aggressively funneling visitors into an app, the landing page ends with a gentle reminder that you can download the app on your iPhone or Android. (I’d test a mobile variant of the CTA that goes straight to the app.) Some people will certainly get excited about booking with blow LTD. on the go, but visitors don’t feel too pressured to whip out their smartphone. Once a visitor has converted, there’ll be plenty of other opportunities to onboard them to the app.

3. Blue Forest Farms (Agency: Champ/Cannabis Creative)

Image courtesy of Blue Forest Farms. (Click to see the whole thing.)

We love this incredible design for Blue Forest Farms by Champ and Cannabis Creative. Hemp farmers sometimes have trouble disassociating themselves from cannabis culture. (Tie-dye colors, bong water, and that funky smell coming from your older brother’s van.) But this stellar B2B landing page takes modernized and, dare we say, adult approach to wholesale hemp oil extracts. From its clean design to persuasive copy, it makes a strong case that this is an industry that demands to be taken seriously.

Industry: Hemp

Why it inspires…

Expert copy: Unlike B2C landing pages, this page speaks to a professional crowd. By which I mean, people who know what it means when plant extract contains “natural terpenes” and has been “decarboxylated.” We might suggest going with a more impactful headline, but wholesalers are likely very aware of the benefits. Cutting to the chase can’t be a bad thing.

A ‘refined’ approach: Blue Forest Farms market hemp oil in several states, from crude oil to white label products ready for the market. Beyond just listing these options, this landing page lays out the process through which their hemp is refined, emphasizing the care and craft that go into it.

Low-intensity lead gen: I’ve seen shorter forms, but the lead gen here is relatively straightforward for B2B. (They could test including first and last name in the same field and change some of the language.) It’s smart to leave an optional field for additional notes since wholesale deals are far more complex than most.

Simple design: The kind of conversation that needs to happen in wholesale will stretch beyond a single landing page. Instead of cramming too much information onto the page, Blue Forest Farms keep it short and sweet to encourage contact as soon as possible.

4. Border Buddy

Image courtesy of Border Buddy. (Click to see the whole thing.)

Ever try to cross the border with a 10-pound wheel of Wisconsin cheddar strapped into the passenger seat (and disguised as your wife)? Me neither. But if I did, I’d want Border Buddy behind me. This landing page works by evoking common anxieties and then offering to solve them without fuss.

Industry: Customs

Why it works…

Presenting the problem: The headline starts with the pain and insecurity (“Importing and Exporting Is Hard”) that any visitor who hits this landing page from a PPC campaign is likely to be feeling. Crucially, though, the promise of a solution appears with equal clarity above the fold: “We do the hard part for you,” says Border Buddy. Perfect.

Simplicity: Bringing your purchases across the border can get very messy, so keeping this landing page clean is essential. There’s no more information here than what you need to know. No legalese either. You’ll have a customs broker worrying about all those small details for you.

Speed: At Unbounce, we have a lot to say about the impact that page speed can have on your conversion rates. But Border Buddy is already ahead of the curve on this one. On mobile, this landing page takes less than three seconds to hit first meaningful paint. Border Buddy avoids weighing down the page with unnecessary media or scripts, ensuring immediate visitor engagement. (Prepping an SVG version of their logo could shave a few kilobytes off of what’s already a very lean page.)

Unexpected vibrancy: Sometimes marketers associate the push for faster speeds with a need to sacrifice the visual appeal of a landing page. This example from Border Buddy shows it that doesn’t have to be the case. They’ve made careful choices in terms of font, layout, and visuals to maximize impact and reinforce branding (without distracting the visitor).

F-pattern: Like the Z-pattern, the F-pattern layout mimics the way our eyes move across the screen when we look at content. It reduces cognitive load and ensures that the key pieces of the message (including the call to action) are located in the places that they’ll most noticeable.

Slow-loading pages can cost you conversions. Find out more about optimizing your landing page for speed, like Border Buddy did, with Unbounce’s Speed Boost and AMP support.

5. Bouquet Bar (Agency: Power Digital Marketing)

Image courtesy of Bouquet Bar. (Click to see the whole thing.)

Power Digital Marketing created this gorgeous landing page for Bouquet Bar. Though other landing pages target specific holidays, this one says that you don’t need an excuse to treat someone you love (or, y’know, need to impress) to a bouquet. You can do it “Just Because.” Ryan Picardal, the designer who worked on it, describes their goals:

For a fairly new brand, our team realized that we needed to capitalize on not only driving sales from these landing pages, but also expanding their audience. In order to achieve that, we needed to focus on putting enticing messaging and imagery at the forefront, and ensure that all key benefits Bouquet Bar provides are clearly visible and eye-catching.

Industry: Florist/Gifts

Why it works…

Choose your own adventure: While maintaining focus is important, sometimes a single call to action doesn’t quite capture the types of visitors your landing page receives. In these cases, it can be quite effective to provide multiple options. For buyers who want to craft something personal, the first call to action invites you to create your own bouquet. But for those short on time or imagination, “curated selections” provide a shortcut to celebrating an important person or occasion.

Just Because: 75% of roses sold in the US are purchased by men for Valentine’s Day. And 25% of all adults report buying flowers as gifts on Mother’s Day. It’s likely Bouquet Bar does a significant amount of business around these two days, but the “just because” messaging here invites business during the other 363 days of the year.

The right color palette: This point touches on Bouquet Bar’s overall branding, but it’s worth pointing out in the context of the “Just Because” page. Orange, particularly the deep shade they’ve chosen, aligns with the brand’s warm, sophisticated personality. A lot of what gets labeled as the psychology of color is fairly dubious—using pink won’t suddenly make your funeral home appear more cheerful—but the accents here definitely support the identity that Bouquet Bar wants to establish.

Evocative photography: The gallery helps contextualize the product as an “expression of love, gratitude and friendship” by showcasing people receiving the gift. Images of people can be more effective at evoking emotions than words, so a company like Bouquet Bar is wise to employ them here. The photos also, much more practically, show scale. This can be a real concern when purchasing products sight unseen. It’s an excellent lesson for anyone practicing ecommerce.

6. Class Creator

Image courtesy of Class Creator. (Click to see the whole thing.)

Australia-based Class Creator uses this Unbounce landing page to make inroads in the US market (and, hopefully, help the company secure US partners) when school’s between sessions in their home country. The page showcases many of the product’s features as well as the primary benefits. It targets high-level decision makers who need as much information as possible before they buy.

Industry: Education/SaaS

Why it works..

Breakin’ the rules: I know what you’re going to say. “That’s not a landing page. It’s a homepage. It breaks all the rules. Just look at that navigation bar! Look at all those different links. The Attention Ratio is out of control!” Grumble, grumble, grumble. But there’s a lesson here for anyone looking for landing page inspiration: stay flexible. Tim Bowman, Class Creator’s CEO, told me they’ve found it more success with this homepage than a traditional conversion-focused landing page. I wanted to include it here as an example of just what you can do.

Floating navigation bar: If you must include a navigation bar, it’s best to keep it in view at all times. This also lets Class Creator keep the primary call to action (“Demo School”) at the top of the page so that no scrolling is necessary for their visitors to find it.

The numbers don’t lie: Above the fold Class Creator marshals some pretty serious numbers as a form of social proof. They leverage the 10,000+ educators in 13 countries who’re already using their software as a powerful persuasive device.

Easy access to a product demo: In the SaaS space, it’s remarkably common to see companies throw up too many barriers between potential customers and demoing their product. (“Submit your firstborn for access to our 5-minute free trial.”) Class Creator knows that it’s essential for prospects to get their hands dirty with a demo or trial version of the software. This ensures that they get to evaluate the product in action, generating qualified leads (with a simple email form) and carrying them further down the funnel.

Smart use of lightboxes: This landing page (acting as a homepage) already has a ton to say about Class Creator. Relegating any additional information to lightboxes works to keep it out of the way. It’d certainly be worth their while testing different versions of this page that swap out features for benefits or put the testimonials in a more prevalent place.

Editor’s Note. If you’re looking for the creative freedom to make whatever you want, the Unbounce Builder offers that flexibility, whether you want to make a popup or sticky bar, a long-form landing page, or an SEO-optimized page. Learn more here.

7. Good Eggs

Image courtesy of Good Eggs. (Click to see the whole thing.)

The good people at Good Eggs know how to use slick marketing (just look at their rockin’ homepage!). In fact, I think a lot of their landing pages would be a great fit for this post about about landing page design. This particular example, which promotes free coconut water, is no exception, but it also offers a masterclass in restraint. It shows how to use a promo to score conversions without becoming overbearing.

Industry: Grocery Delivery

Why it inspires…

Freebies: Free seems universally good. But in this case, the promise of free is doing more than appealing to our instinctual love of not paying for stuff. It builds good will, provides a sample of a product that Good Egg carries, and quickly establishes a lifestyle match between the service and the visitor. What do I mean by lifestyle match? Well, if you’re thrilled by the getting free coconut water from Harmless Harvest, you already know Good Eggs will be a great fit for you.

Added value: At first, I was taken aback by the headline here because I thought you’d hit harder with the whole free thing (like, I dunno, “Free Coconut Water” could work?). But it’s likely the average Good Eggs customer has more on their mind just getting a deal. Here, the promotion helps show off brand values of wellness, sustainability, and ethical labor practices. So it’s not just free, it’s also a good thing.

Testimonials: It can be a little risky to mention your competitors, but Good Eggs gets around this problem by letting a customer do it for them. Sometimes testimonials can get a little samey, repeating the same point in different voices. (That’s not always a bad thing.) Here, though, they’ve been carefully selected to reinforce the three value propositions listed above.

8. Jet Pet

Image courtesy of Jet Pet. (Click to see the whole thing.)

For every person living in Vancouver, there must be at least six dogs. Jet Pet understands this city’s love of pooches, and they’re big fans of using the Unbounce Builder to advertise their premium dog boarding service and three locations to locals. We’ve included it here because this landing page is an inspiration for anyone targeting a select geographic area.

Industry: Pet Care/Boarding

Why it works…

Clear value statement: A simple heading (“Dog Boarding Vancouver”) lets the searcher know they’ve hit the jackpot. For paid campaigns, Jet Pet can also use Unbounce’s Dynamic Keyword Replacement (DTR) to swap in a search keyword (“Dog Kennels Vancouver”) for improved message match. Then, when a prospect clicks on an ad in Google, they’re brought to a page with a headline that matches their expectations.

Two-stage form: Typically, using multi-step forms can lead to higher conversion rates than a single long form. Here, a two-stage form reduces psychological friction in two ways. First, it minimizes the perceived effort in signing up for the service. (And even if the second form proves frustrating, someone who’s already filled out the first form is invested and more likely to continue onward. Sunk cost fallacy FTW.) Second, a two-stage form can delay asking for more “sensitive” questions until later.

Friendliness: Speaking of the form, I love that the first thing they ask you (and the only required field on the first page) is your dog’s name. I’d expect this question if I walked into one of their locations with my pup on a leash, but seeing the same question here made me smile. Jet Pet’s page is full of friendly gestures like this one that make them memorable.

Trust building: Trusting somebody else with your dog requires significant peace of mind. So it’s important that Jet Pet uses copy that builds that trust and leaves their customers feeling secure that they’ve left Fido with ”loving experts” who have his best interest in mind. The reassuring language that Jet Pet uses across the page reinforces this message, including emotionally loaded terms like “care,” “safe,” and “love.”

Video testimonials: You don’t always need a video to have an effective testimonial, but in Jet Pet’s case, I think this is a smart move. There’s a lot of questionable testimony out there, so showing actual dog owners speaking to the camera helps build further credibility. (I’d love to see the dogs in these videos too.)

9. Mooala (Agency: BuzzShift)

Image courtesy of Mooala.. (Click to see the whole thing.)

So it turns out you can milk a banana. Who knew? (Mooala Organic, that’s who.) Created by BuzzShift, the landing page reflects the brand’s playfulness and sense of fun embodied by their mascot. It’s also straightforward in a way that inspires a lot of confidence in their product. Cameron Gawley, BuzzShift’s co-founder and CEO, puts the choices here in a whole-funnel context:

This specific page worked well in the consideration phase of our social ads. Our goal was to add value via a coupon, by capturing an email as a soft conversion and then nurture them forward in the rest of the journey. Most brands have a huge opportunity to grow lower their CPA and increase conversions by focusing more on awareness and consideration.

Industry: Beverages/Dairy Alternatives

Why it inspires…

From landing page to offline purchase: As Crowley points out, the promise of a coupon does double duty as a soft conversion. It builds an email nurture track and encourages an in-store purchase. Since tasting is believing, this is a crucial component of Mooala’s digital marketing strategy.

Meeting objections head-on: Banana haters gonna banana hate. But Mooala should be commended for immediately kicking one possible objection to the curb: “What is Bananamilk, you ask? It’s not a sugary-sweet banana smoothie, as you might think.” By boldly tackling this concern, the copy helps reset expectations and promote the product as “a light, dairy alternative that you can enjoy guilt-free.”

A smartly placed animation: Videos and animations can be extraordinarily useful, but they can also serve as a distraction if not positioned correctly. I love the inclusion of animation at the bottom of the page, where it’ll draw the eye toward the CTA instead of distracting from Mooala’s primary messaging.

Social queues: Encouraging visitors to follow the brand’s social media accounts increases the opportunities to be delightful and stay top of mind.

10. Pared

Image courtesy of Pared. (Click to see the whole thing.)

We’re happy to show off this slick landing page from Pared, an app that matches (or, ahem, pairs) restaurants to pre-qualified kitchen staff. Like the example from Class Creator, Pared doesn’t need a complicated website to get their message out there. Unbounce’s drag-and-drop builder gives them the ability to make changes and track conversions. According to Dave Lu, Pared’s president and co-founder, it’s been effective, even three years later:

From day one, I was able to quickly pull together a website and landing page for my startup. Because of Unbounce, I can iterate and A/B test changes without needing to involve a designer or developer. This is tremendously liberating and powerful for any marketer.

Industry: Restaurants/Staffing

Why it inspires…

Speaks to its niche: Pared isn’t a service for everyone and they know it. Instead, they have a specific clientele whose needs they match in a big way. This landing page starts with one particular problem these people encounter: “Never be short-staffed again,” and goes from there. (They use other web assets for recruiting Pared Pros.)

Explainer video: The landing page includes a short explainer that runs viewers through the problem and their solution to it in simple, approachable language. App landing pages, in particular, benefit from these types of videos.

Big names and logos: The page includes logos from a wide variety of recognizable eateries and restaurants who use the service. It also includes killer testimonials from chef-owners at San Francisco institutions like Little Gem, Octavia, and Jaridiniere (now sadly gone).

11. Twinwoods Adventure (Agency: Bluespark Digital)

Image courtesy of Twinwoods Adventure. (Click to see the whole thing.)

You need to see the real page for the full effect. This landing page for Twinwoods Adventure captures the thrill of indoor skydiving through a captivating (and humorous) hero animation and tons of incredible action shots. Bluespark Digital created a page that buzzes with energy and excitement while staying focused on the conversion.

Industry: Adventure

Why it inspires…

Capturing the experience: Twinwoods Adventure sell an experience, so social proof is critical in carrying visitors over the golden line from curiosity to conversion. (You can return a lousy product, after all, but bad experiences will be with you for life.) The page hits you with the double whammy of testimonials and review scores from Google, Facebook, and TripAdvisor.

Hype video: Some concepts demand video. Indoor skydiving is one of them. The mid-page video here does an incredible job of creating hype for the experience by showing off a range of skill levels. If you thought the wind tunnel was nothing but an oversized hairdryer, boy, you were wrong.

Keep the number handy: Like many of the pages we’ve featured, the design encourages scrolling downwards (clicking the arrow below the CTA carries you to the benefits). But Twinwoods likely do a lot of booking over the phone, so a floating phone number keeps that particular call-to-action visible no matter where people end up on the page.

Additional info: Before you get me into a jumpsuit, I’ve got more questions. (Like, where’d you guys get the wind tunnel anyway?) That’s why it’s a relief to find the info I need tucked away on the page. Arguably, these sections could be a little more evident as buttons, but Twinwoods Adventure smartly includes this additional info without stretching the page.

12. Wavehuggers (Agency: Everett Andrew Marketing)

Image courtesy of Wavehuggers. (Click to see the whole thing.)

Created by Everett Andrew Marketing, this brilliant landing page connects safety and fun together through carefully selected visuals and clear, concise messaging. According to Mark Chapman, Founder and President of Everett Andrew, this design was all about standing out:

Our goal in creating the page was to cut through the clutter and crowded market of businesses here in southern California offering surf lessons—both on Google and Facebook. Getting each important conversion component (i.e. social proof, urgency, hero shot, CTA, etc.) into the page, mostly above the fold, was tricky but in the end we found a way to segment these out so each part catches the eye.

Industry: Surf Lessons

Why it inspires…

Yelp score: Even the crummiest of products or services can gather together a few positive testimonials. (“The CEO’s mom thinks we’re cool.”) That’s why high scores from Yelp, TripAdvisor, Amazon, or Google can complement testimonials, as they do here. It’s much more challenging to maintain strong scores on these sites. (Just remember that visitors can always verify your score for themselves.)

Timed special offer: Like many of the examples here, Wavehuggers add urgency to the landing page with a limited time promotion. It may not seem like much—this kind of thing is almost a marketing cliche at this point—but even small tweaks like adding “for a limited time only” to a promo code can affect your conversion rates.

Safety, comfort, fun: Prospects are likely seeking out lessons to feel more comfortable on the water. Everything on this landing page focuses on the promise of a positive experience. The copy on this landing page reassures them throughout that surfing is “not as scary as you might think.”

Real customers: The photographs here don’t have the polish of some of the others on this list (see Western Rise below), but guess what? They shouldn’t. A stunning stock photograph of a professional surfer hanging ten would be far less effective than these visuals of kids having fun on their boards. From the cursive fonts to the hand-drawn arrows, Wavehuggers’ style reflects the relaxed vibes of surfer culture.

13. Western Rise

Image courtesy of Western Rise. (Click to see the whole thing.)

Sometimes when prepping a piece like this one, you end up buying the product. I’m very, very close to pulling the trigger on a pair of Western Rise’s AT Slim Rivet Pants. And why not? This sharp landing page quickly establishes the appeal of the product through visuals and copy that stresses the benefits of these “elevated” pants. It may be time to give up on my ratty jeans altogether.

Industry: Clothier

Why it works…

Bold visuals: These pants may be handmade in Los Angeles, but many of the photos here (including the hero shot) scream Brooklyn. It’s easy to imagine wearing the AT Slim Rivet Pants as you peddle your fixie through traffic, balancing a latte on your handlebars on the way to a chic rooftop cocktail party.

Stressing the benefits: I never thought I’d be writing about the common pain points associated with wearing pants, but here we are. On this landing page, Western Rise addresses them all. Jeans are prone to tearing and tend to overheat. Chinos get dirty and wrinkled. Dress pants are for squares, man. By promising versatility (“pants for all day, every day”) and keeping the benefits up front, Western Rise offers a solution to a problem you didn’t know you had.

“Tech specs”: Though there’s some clever copy on display here, Western Rise is extremely straightforward about the features of the AT Slim Rivet Pants in the “Tech specs” section on the page. They provide precise details about materials (“Durable Nylon Canvas” and “Gusseted Crotch”) and design (“Media Pocket” and “Extendable Hem”) in a clear, concise way.

ABT: Always Be Testing

There you have it. These are some of the best landing page examples I’ve come across here at Unbounce, selected to represent a wide swath of industries with many different conversion goals. I hope you’ve found some qualities to inspire you.

But I have one final piece of advice for you: no page is ever perfect—or, more to the point, every page can be better. And what works for one page (with one target market) won’t necessarily work for you. With this in mind, you should always be testing your landing pages. If you’ve got a page you’re already planning to tinker with, try running it through our Landing Page Analyzer for some actionable steps you can take.

Be the Michael Jordan of landing pages

When I was in middle school, I had a friend who gave up playing basketball after watching Michael Jordan in the NBA Finals. “I’ll never get anywhere near his level,” he told me, “so what’s the point?”

Great landing page examples like the ones above should inspire you. But sometimes seeing other people’s awesomeness can have the opposite effect.

But don’t give up!

The good news is that everything you see here was built with Unbounce’s drag-and-drop builder. Though many take advantage of custom scripts to kick it up a notch, all these examples started in the same place as you will—with a brand, a blank page, and a big idea. Heck, some of these inspiring landing pages even started as Unbounce templates, though you’d never know it by looking at them. And we’re not tellin’.

So swipe a few ideas from these examples, load up your favorite template, and, yeah… be the Michael Jordan of landing pages.

If you’ve got a landing page you’d like to show off—yours or even somebody else’s—please share below.

from Marketing https://unbounce.com/landing-page-examples/best-landing-page-examples/ via http://www.rssmix.com/