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holytheoristtastemaker · 5 years ago

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Remote work is rapidly growing in all industries. Some professionals might just push away this new work style, seeing it as simply a necessity that’s not fit for a product manager who’s constantly managing team members, strategies, client and partner communication, and upcoming challenges. But let me tell you this: Product management can be even more effective when done remotely. No need to fear going for this career path. I’ve put together this detailed guide to help you understand the challenges of remote work and its implication on your product management career. First, I’m having a look at a remote product manager’s core duties. What it means to to be a remote product manager I’ll just say this from the start: There’s not much of a difference between what a remote product manager does when compared to someone who works from the office. In fact, you’re probably already doing part of your work remotely. Like conducting user interviews or holding meetings with your stakeholders. Your role in remote product management So what does a remote product manager even do? Different companies and products have specific needs. Your daily activities as a product manager or owner can be similar though. Remote PMs too have the exact same roles as their office-based counterparts. Here are some of the duties a product manager has: Lead the development of the product and its strategy across multiple lifecycles Discover user requirements through user interviews Develop the positioning and vision of a product Use a variety of tools to produce wireframes and mockups, gather feedback, and deliver results Establish clear timelines and feedback patterns Define quantitative and qualitative metrics and use these to evaluate the success of the product and review delivered work to ensure alignment with the specifications Build actionable user stories Create and manage the product roadmap Maintain consistent client and stakeholder communication Partner with other teams to ensure a unified product development and delivery process Lead the product team and take full responsibility for its actions Create new feature announcements and content Who hires remote product managers To find a new remote job and make the first step towards this ideal lifestyle, you can simply look under the Product category of these remote-exclusive job websites: Dynamite Jobs DailyRemote Working Nomads Remote Age Remote Global Remoters Jobspresso NODESK letsworkremotely Good news is that more and more companies are starting to consider switching to distributed teams and even accepting remote workers for highly skilled professionals. If you need an overall look at some of the companies who are hiring remote product managers, here’s a list to start with: Buffer Canva MailerLite Close.io Convergys ConvertKit Hotjar MeetEdgar Pearson Dell DigitalOcean Glassdoor Pluralsight Toptal VMware Zapier Apple Automattic Keep an eye on their job boards to see when a new opportunity pops up. Note: You can always just ask your current employer to let you work remotely or reach out to companies you’d love to work for and inquire into any available positions. Why working remotely might not be right for your product management career Just like the skills of an in-office and remote product management expert are similar, there are a couple of personality traits and habits that will influence whether or not you’re the right fit for working remotely. To get it out of the way, it’s safe to say that bad communicators will never make it as remote employees. These are those people who can’t take feedback, always have to contradict other team members, and just don’t want to answer your inquiries on time. Product management is fast-paced. 🚀 Especially in small teams who are commonly the ones looking for remote members anyway. So communication needs to be done in detail and accurately even when you’re not face-to-face with the rest of the team. There’s no time to nudge people into sharing their thoughts or asking questions when they don’t know how to move forward with a task. Even more so, the product manager should be the one to tie all team, user, client, and other stakeholder communications. That’s why most remote product management jobs start with “X years of experience in a cross-functional product design or product management role”. Companies want their product managers to be dependable. Sometimes even more than what they expect from the rest of their team since they’re literally handing over the product to you. If you’re a constant slacker who’d rather scroll through Reddit for hours than create one more ticket, you’re better off somewhere else. What are the skills you’ll need to land a remote product management job A product manager in general needs to have some of the most varied soft and hard skills in a team. Honestly, besides exceptionally good communication and organization skills, the traits and abilities you need to develop are roughly the same as for any office job. I had a look at 100+ remote product manager jobs on Glassdoor so you don’t have to resume what the top skills for such professionals are. Next are the results that prove my point. 😉 Here are some of the most commonly mentioned skills that employers are looking for from their next remote product manager: Strong leadership skills Organization and prioritization capabilities Critical thinking Excellent communication and interpersonal skills Strong client management abilities Ability to manage multiple, simultaneous projects Time management and budgeting skills Command of diverse product development frameworks, strategies, and/or rapid prototyping solutions Ability to troubleshoot customer issues and create detailed bug reports Ability to work autonomously Passion for working cross-functionally Problem-solving skills Strong technical understanding of how software products are built Ability to collect and structure qualitative and quantitative research that will be used for making product and design decisions A clear understanding of key metrics and ways of measuring a product’s success All in all, the requirements depend on the company you apply to. Some will prefer a strong communicator who is able to work cross-functionally and bring the entire team together. Other employers will have specific needs such as programming language knowledge or stronger experience when it comes to user interviews or focus on a specific stage of a product’s life cycle. What you’ll need above any of the above skills is product sense. This means you’ll first have to become a subject matter expert and learn all the ins and outs of the product. You’ll then own the entire creative process around generating new ideas, spotting challenges, and creating the whole roadmap along with doing user research, keeping track of metrics, and prioritizing tickets. Simply, you need a complete product-oriented skillset along with dependable traits that will allow your employer to trust you with their product’s evolution and fixing potential problems. Where to start your remote product management career preparation? There’s no training in particular that you need to go through separate from your usual product management courses. However, before jumping into this entirely new work style, I recommend you test it out for a couple of weeks or months. Try a side project or get a part-time job that will have you interact with clients and other team members through multiple time zones. Having this kind of beforehand experience will show you if you actually like collaborating this way, if remote work is suited for you, and where you need to improve. You might not like using multiple tools to maintain communication or maybe you’re just someone who only feels productive in an office environment. For tiny problems like the latter, try to find an actionable solution. In this case, going to a coworking space daily or setting up a fully equipped work desk. If the issues are huge [like when you’re not productive at all without supervision], there’s really nothing you can do. If you’re at the beginning of your PM career, being ready for remote work is the least of your worries. You’ll first need to develop and grow your product management skills overall. From learning how to conduct user research and market analysis to knowing what goes into a product roadmap, how PM frameworks can be used within different types of teams, how to set and monitor key metrics, and so many more product-focused skills and roles you’ll put to use for real products. By far the biggest struggle new PMs always have is worrying about their interview process. What will I say? What if I don’t know the answer to a question? I’m not ready for this job. All natural concerns for any product manager newbie. There’s so much help out there though. 🙏 I’m a huge networking fan so the best tip I’d have for you is to connect with experienced product managers who are willing to coach and prepare you for your next interview. If you’re the shy type, you can always opt for classic LinkedIn messaging instead of face-to-face meetings but bear in mind you’ll have to get over your fears to nail the interview. 💪 Remote product management best practices So you’ve landed a new job or you just want to prepare yourself mentally for what’s to come? I’ve put together my 6 best tips I’ve acquired throughout the years from my own experience and talking to other professionals: Maintain a regular schedule One of the top perks of remote work is flexibility to work whenever you want to. Honestly though, as a product manager you might have to mold your schedule according to when the rest of the team is online. Postponing work [and implicitly communication] can cause serious gaps in productivity. If you don’t know when you have to work on your tasks, when it’s time to dedicate yourself to prioritizing other colleagues’ duties, and when you can still fit in time for feedback and meetings, you’ll end up postponing everything indefinitely when you’re really supposed to be one of the faster responders in the team. As a PM, others look up to you and expect your input and instructions at all times. So compared to the asynchronous communication that remote companies are used to, sending feedback and holding video conferences in real-time works better for product managers and their teammates. This takes me to the importance of establishing clear communication patterns and methodologies. Communicate You already know the story: communication is the ruling king when it comes to remote work. Yet, in this kind of work situation, one-on-one meetings are more insightful than ever. They allow product managers to talk to every single member of a team individually, get feedback, and improve not just their product, but also the employee-company relationship. Beyond this, you need to understand that working remotely takes extra effort for maintaining those friendly work relations you would in real life. Managers have a top duty here: to create strong bonds that will eventually build up employee retention. No ideas? Turn to your team. Hold special opportunities for non-work related activities like get-togethers or just a weekly one-on-one meeting to allow employees to get to know each other better, learn about their hobbies, and make a new friend. Turn to video tools to bridge the communication gap Your basic Slack back-and-forth messages or email exchanges create huge information loopholes. They don’t give enough room for clarifying any details and you might end up with results that are totally different from what you’ve expected. Video, on the other hand, fully replaces your face-to-face office meetings. All remote fun aside, in-person meetings are still an essential part of work for humans as they allow your team members to understand that there are other people who depend on their performance and it’s not just them working from an empty office room. This, in turn, creates accountability, making the entire collaboration process much more effective. Plus, screen sharing will save the day every single time. Establish clear review patterns There’s no such thing as working aimlessly. You need goals and set performance review methods to assess whether the work you and your team puts into a project or product is efficient and spot potential bottlenecks. To keep everyone involved in this review process, set up a defined timeline for your review tasks and meetings. For instance, decide when and how to hold your daily stand-up meetings. Working remotely you have lots of possibilities for every single review process. For the stand-ups you can opt for video conferences or use a Slack bot to automate everything and save time since team members can simply write down what they worked on, what they’re taking care of on a given day, and their potential challenges. The review workflow doesn’t just end here as you’ll probably have to take over and see how and who can help a person with their issues so the product development process can run smoothly. Address risks ahead of time While strong communication is a common trait both on-site and distributed teams need to develop, what remote product managers need more than anything are plans. Particularly a highly-detailed action plan for tackling risks before panic installs. I’m talking here about a common document any team member will access to read and find out how they can manage their own crisis. Keep your whole team on board Working remotely is a collective effort. As the person who’s held responsible for any success and failure of your colleagues, you’re in charge of cultivating a desire for remote success within the team. Here’s the list of everything your team needs to understand and work on before you jump into the world of fully-distributed companies: The benefits of remote work Communication guidelines Risk management techniques The importance of feedback and staying connected Staying accountable for one’s work Get involved in the teams’ overall growth by supporting its cohesion and moving collaboration processes forward Developing traits and skills such as discipline, empathy, dependability, and self-organization [in other words, constantly developing themselves on a personal and professional level] Key takeaways So yes! You can work remotely as a product manager and be just as effective at your work. No performance limitations here. Product managers still have the same duties and roles when working from home or an exotic beach in the middle of nowhere. Daily work is quite similar too but your quality of life is highly improved. Here’s what a day in your life as a remote product manager might look like: Take care of urgent tasks or team/client inquiries Stay updated with any industry or market changes Do some networking 🤝 Stand-up meeting time! 🥳 Work on the product roadmap Take a well-deserved lunch break 🍔 Answer some more emails Respond to tickets Client meeting One-on-meeting with one of your teammates Sprint retrospective! 🥳 Do keep in mind that product managers have some of the most diverse days with a constant flux of new challenges and opportunities that need to be covered. Already a happy remote fellow? Share your best tips with fellow product managers or people who are considering this career but have been hesitant thinking it’s not suited for the remote lifestyle.

http://damianfallon.blogspot.com/2020/04/is-remote-product-management-career_30.html

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tesco001-blog · 6 years ago

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Why social media marketing is essential nowadays?

There have thousands of reasons that social media marketing is very important in the fastest world but at first we should know what is social media marketing? and how it works?

Social media marketing is the utilization of social media stages and sites to advance items or services. Although the terms e-marketing and computerized marketing are as yet prevailing in the fast going world, social media marketing is ending up progressively prevalent for the two specialists and researchers. Most social media stages have worked in information investigation apparatuses, which empower organizations to follow the advancement, achievement, and commitment of promotion battles. Organizations address facilities of partners through social media marketing, including present and prospective clients, current and potential workers, writers, bloggers, and the overall population. On a key level, social media marketing incorporates the administration of a marketing effort, administration, setting the degree and the foundation of an association's ideal social media "culture" and "tone."

SMM, the new key in the business field has demonstrated a promising ascent, the recent years. The web world is going gaga over it and Social media has demonstrated a 100% higher lead-to-close rate than outbound marketing. Today almost 84% of B2B advertisers utilize social media in some structure or the other. Regardless of what you sell and who your intended interest group is, utilizing social media as a marketing instrument is a certain shot method to you develop your image.

Whenever, you want to get a job you should have enough knowledge on social media marketing. Your client may ask you what is social media marketing going to do for me? Is it right for me? Then you have to make him sure that why it’s essential and effective.

Expanded Web Traffic

Social media posts can drive focused on traffic. Making another page on your site, greeting pages, well-put social media posts can have a significant effect. A solitary connection on Reddit or connections submitted to StumbleUpon can change a page from a bunch of guests daily to hundreds. Who wouldn't want that?

Lift SEO

Social media can support your site's SEO. Web index crawlers realize which pages are reliably gaining traffic and which are simply skimming out there, overlooked and disregarded. Directing people to your advanced pages with social media presence will cause them on ascension a lot quicker in the web search tool results pages (SERPs).

Associate with Consumers and Industry Leaders

Social media prompts a genuine relationship building. Twitter and Instagram marketing can get you free cooperation with your client base - you can peruse their tweets and announcements to get bits of knowledge into their every day lives like what items they like and why and so on and possibly you can calibrate your methodology.

Convey the desired information

As individuals view Twitter and Facebook as social systems, not marketing machines they're more averse to perceive what you post as marketing and will be bound to hear what you need to state. This means genuine web traffic when you connect to your webpage and posts that market themselves as your companions and devotees share what you've posted.

Focusing on and retargeting with Ads.

The exceedingly adjustable nature of social media promotions. like Facebook promotions, is one reason social media is significant. These promotions even enable you to target clients by things like area, instruction level, industry and even buy history and the pages they've enjoyed. You likewise have to the choice to retarget the clients who visit you and even believer them into strong leads and deals.

Get saw at occasions

It's simpler to get saw at occasions and even create earned media inclusion with social media posts. At any occasion, there's no better method to use your quality than with the assistance of social media.

Immediate reaction

The input you get during the time spent SMM, you'll be the first to realize when there are issues - and you can find a way to determine them immediately and shoppers acknowledge organizations that react to client protests.

Constructs Brand Loyalty

Brand faithfulness can be based on solid social media nearness. It has been discovered that brands with dynamic social media profiles have progressively steadfast clients. Being dynamic on social media causes you to become less like a business and increasingly like what you genuinely are - abound together gathering of individuals who offer a dream.

Is it accurate to say that you are prepared to hop in front of your clients with social media? Need to see your rankings climb quick? For more info click here.

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leahlikesbread · 4 years ago

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best book on options trading Kansas

00 you would sell a call option against it and collect money in your account for selling that option. Buy 100 shares of xyz at $15. 00 and sell 1 contract (which is equal to 100 shares of stock) of the 15 strike calls with 30 days until expiration and collect $1 per share or $100 total. At expiration you make money if xyz is trading above $14. 00. Yes, you can make money even when your stocks go down!� If XYZ is above $15. 00 you will sell your shares at $15. 00 and keep the $100 you collected to sell the option in the beginning of the trade. � If you buy a call option you have the right to buy a specific underlying for a certain amount of time at a specific price. � If you sell a call option you are obligated to sell a specific underlying for a certain price within a certain amount of time. � If you buy a put option you have the right to sell a specific underlying at a certain price for a certain amount of time.

Table of Contents

best book on options trading Kansas 00 time premium paid will decrease.

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making millions trading options Kansas The max profit on this vertical spread is $2.

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best book on options trading Kansas The sad part is people do this all of the time because those options are relatively cheap.

The worst case scenario is I get stopped out. Less analyze both scenarios in detail. With xyz trading at $53. 20 my stop would probably be around $51. 00. So if xyz never touches $51. 00 I will win the trade. If your technical skills are descent this will happen a lot of the time for you. If xyz which was trading at $53. 20 when I put the trade on trades down to $51. 00 I am going to get stopped out of the trade. My analysis was wrong on direction and I lost the trade right? Well, it depends. If on the day that I put the trade on xyz trades down to $51. 00 I will take the max loss of $1. 00. But what happens if I get stopped out three days from now? Remember every day that passes that option spread I sold is getting cheaper and cheaper all other things being equal. Trading these free money making ideas it means that every day that passes your risk keeps decreasing. Depending on a few different factors what I have found is if I sell a vertical spread with 30 days until expiration like the above example, after about 15 days of being in the trade I will break even at worst if I get stopped out. Meaning on the fifteenth day if xyz trades down to $51. 00 the price of my vertical put spread will be the same as what it was 15 days ago with the stock trading at $53. 20. So why are these free money making ideas so good? Well, I make money if the stock goes up, I make money if the stock goes sideways, I make money if the stock goes down and stays above $51. 00. The only way I lose money is if the stock trades down to $51. 00 in the first 15 days. So I make money if I get stopped out after fifteen days. You mean I can be wrong and still make money? Yup that's trading for those of us who know how to use options. Oh yea and all of those way's I make money with this scenario above three out of four of them have a risk reward ratio of 2-1. Meaning if I win I'll make twice as much as what I was risking if I got stopped out on the first day. With these free money making ideas the fact that your risk decreases day after day as long as you're still in the trade is the most important part of this strategy. The best part about these free money making ideas is if you get stopped out on the 5th day you may only lose $0. 70 on the spread. As you can see with these free money making ideas the probabilities are in your favor. To make this strategy stick I'll outline the main point one more time. � The only way you lose money is if you get stopped out in the first fifteen day's. The amount you lose depends on how many days pass before you get stopped out.

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00 because that is the extra premium paid for the option that has no real value. This is a good option to buy because it is way ITM (in the money). You don't want to buy options with a lot of extrinsic value. Those are the ones you want to sell. If you bought this option you would begin to make money as the stock begins to rise because it has a high delta (rate of change of the option). This option would make money fast because it would move quickly in price with the stock. Let's look at another example to bring home the point of the kind of options you want to buy. � Stock xyz is trading at $60. 00� The $60. 00 call is with 45 days until expiration is trading for $3. 00The intrinsic value is $0.

trading options in an ira Kansas The problem I had as a beginner with my trading was I learned all of these strategies and started trading them but I didn't have a plan for exiting and managing the positions.

It is important to avoid emotional trading as this makes it far more like gambling with your money.

options trading video Kansas That's right, option sellers.

Positive time decay means that every day that passes option premiums decay or erode.

best options trading online course Kansas Step 2: Paper TradingAfter you have obtained a comprehensive understanding of how options work it is now time to put your knowledge to the test.

You don't want to buy options with a lot of extrinsic value. Those are the ones you want to sell. If you bought this option you would begin to make money as the stock begins to rise because it has a high delta (rate of change of the option). This option would make money fast because it would move quickly in price with the stock. Let's look at another example to bring home the point of the kind of options you want to buy. � Stock xyz is trading at $60.

options trading infographic Kansas This option would make money fast because it would move quickly in price with the stock.

Read as much material as possible on trading options and cover all the techniques and options strategies used by the professionals who are successful.

options trading plan template Kansas The strategies I learned from my mentors are profitable and simple once you get the hang of them.

00. If they did they would have a much different opinion. Just ask a successful market maker what he or she thinks about options. Market makers that I follow know a lot of ways to make extra money. They are going to tell a completely different story. Options reduce risk and maximize profits if traded correctly. In this page I will show you some of my favorite strategies that put me on the winning side. The side where I have the mathematical advantage. Positive time decay means that every day that passes option premiums decay or erode. In other words if stock xyz is trading at $20 today and the $20 call is trading at $1. 95 then a day later all other things being equal that option will be trading for less than $1.

options trading research websites Kansas But, I never take the max loss.

Education for options trading must also include a comprehensive education in technical analysis as the full benefits of options trading can only be obtained from accurate trend analysis and market timing. Step 2: Paper TradingAfter you have obtained a comprehensive understanding of how options work it is now time to put your knowledge to the test. No, this is not when you should simply fund an options account and start trading with real money. Most reputable online options accounts offer a function known as "virtual trading". This is a function which allows you to practice options trading using real prices with identical trading interface but using fake money rather than real ones. Virtual trading, or paper trading, is the most important step in verifying your options trading knowledge before you do it for real. Very often, beginners will find the confidence they build up in the education phase fizzle out really quickly in virtual trading as they see the fallacies of their methods and perhaps even find holes in their options knowledge which requires more education to patch up. Those options beginners who went ahead with real trading following their theoretical options education usually end up losing all their money and quitting options trading altogether. This is why paper trading is such an important step in the overall options learning process. In fact, it is recommended that the virtual trading phase be at least 6 months to ensure you are not missing anything. It is like practicing in the baby pool after learning the swimming strokes on land. Step 3: Single Contract Real TradingAfter you have mustered enough confidence through an extended options virtual trading practice, it is time to take your knowledge and experience into the real money options trading world. However, it is not yet time for you to start trading your entire savings or retirement account full force. This is time for you to practice using real money trading only one contract at a time. Single contract real options trading training allows you to experience the real emotional stress of trading real money and also allows you to get familiarized with using real money interface while risking only a small, limited amount of money. Such single contract real options trading practice is critical due to the fact that most beginners make their first losses through execution mistakes such as clicking on a wrong link, using a wrong order or placing an advanced order wrongly. Such unnecessary losses can be significant if a lot of money is committed right from the start and its impact on trading confidence cannot be undermined. Trading only single options contracts may be inefficient in terms of commissions for some options brokers but it allows such mistakes to be made with relatively low level of pain on your capital. As such, it is recommended for a beginner options trader at this stage to keep trading only single contract until no more executional mistakes are made moving on to the next step. Step 4: All Out Options TradingAll out trading is when you are truly ready to make options trading a true source of additional income or income replacement. This is when you will commit significant amounts of money in order to produce a meaningful profit trading options.

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expertdigitalmarketingthing-blog · 6 years ago

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How to Promote Your Blog in 2019 With Top 10 Content Promotion Tactics

How to Promote Your Blog - There are thousands of blogs. We are familiar with many blog sites and Google blog. Out of aspiration, many people write blogs.

But only a few are noticed, followed and thoroughly read. The reasons are too many. Only effective Digital Marketing blogs can bring blogs to the attention span of the desired audience. That leads to the question of how to promote your blog.

1. Blog Promotion

There are many ways to promote blog posts. Some of them are discussed here. Having a simple yet single text file a pool of with information reusable on several platforms is essential to speed up the promotion process. * Headlines Write out 3-5 headline variations for your post. * Make Short Messages Write as many short social messages for use on Twitter. It may be quotes or snippets of headline variations. * Longer Social Messages Create several slightly longer social messages on LinkedIn and Facebook. * Contact Information When you mention a person or brand in the post, include contact info – Twitter account, email address. Also, inform that they have been mentioned. UTM tracking URL’s: Use Google’s Campaign URL Builder to create tracking links for all platforms where the post is promoted. That makes tracking of traffic easy and accurate. How to Promote Your Blog Without Paid Ads | 5 Sneaky Ways to Explode Your Blog Traffic!

2. Use E-mail Marketing

In order to advertise your blog and make people talk about it, use e-mail marketing to reach subscribers to start driving traffic to the latest blog post. Also ask the audience to comment, like, and share it with their community to reach a wider circle of people. Any subscriber will share content with their followers. Adding link of the latest blog post in email signature is a subtle way to promote your content or how to promote your blog. Try WiseStamp for a professional email signature that can link to social profiles and blog posts. Also request contacts such as friends, family, etc to share your latest blog post.

3. Social Media Marketing

Regarding how to promote your blog post sharing content on social media boosts visibility, and gets huge traffic and a good number of shares. But sustained results will come only when the process is backed by an effective social media marketing strategy. The important part is choosing the most relevant social network for the blog. Engage with people on platforms such as influencers and brand managers. Joining social groups will help to grow social media reach.

4. Popular Social Networks

A regular presence on social networks and posting content consistently is the key to social media leveraging. At the same time, respect the social media’s power as a two-way channel by engaging with other people’s content by way of liking and sharing. Regarding how to promote your blog for free go for tools like Blog2Social and Sendible that can customize posts per network in terms of long or short message, hashtags or mentions, and images.

5. Reciprocal Sharing Sites

Reciprocal sharing helps to earn ‘credits’ for sharing other people’s content, which allows posting your content to be shared by others. Triberr is a powerful way to promote a blog. Each blog posts can be imported automatically (via RSS). There is the option to add your featured blog post image to make a post stand out in the stream. Engaged your tribemates and keep sharing their content. Viral Content Bee (formerly viral content buzz) is good for bloggers to promote content on Twitter, Facebook, and Pinterest. After earning credits by sharing other people’s content, ones’ own post can be promoted. 3 Ways to Make Your Blog Posts Go Viral | Viral Marketing Blog Tips!

6. Social Bookmarking Sites

Social bookmarking sites help users to post their favorite stories, images, and videos. Most of them have a voting system where ‘upvote’ on favorite posts will increase their exposure. There is Reddit, Flipboard that is more of a social magazine-style app than a traditional bookmarking site. Digg is a top bookmarking site where a blog post can be shared and upvoted.

7. Niche Social Sites

Sharing content in niche-specific sites will increase shares and traffic because content gets the right audience. A few examples are here. BlogEngage (Business) GrowthHackers (Business & Growth Hacking) BizSugar (Small Business) Blokube (Blogging) Zest (Marketing) Hacker News (Startups, Programming, Technology) Filmwatch (Films) N4G Gaming) Techspy (Technology) 11×2 (Sport) DesignFloat (Graphic Design)

8. Join Social Groups and Forums

Online communities can build relationships, and establish authority. Here mere link dropping alone will not work. There must be value offerings in discussions. Most important platforms are Facebook groups Pinterest groups LinkedIn groups Web forums Quora How to Promote Your Blog and Content When You Have No Followers

9. Different Stages of Marketing a Blog

There are many milestones to cross in the successful marketing of blogs. The pre-promotion steps include site optimization, hosting, speed, security, theme, and plugins matter a lot. Pre-promotion entails grooming the website and content in the best condition to succeed. * Site Optimization or Technical SEO In this, elements that require a WordPress site to run smoothly are addressed. This makes user experience is improved and better ranking is ensured. This process is vital for search engines to index a site. * Hosting Reliable web hosting is an important variable. Choosing a poor web host will lead to visitors getting a miserable experience and they will avoid the site. There are many recommended WordPress hosting for bloggers. Some of the names are, Bluehost HostGator Cloud SiteGround A2 Hosting Dreamhost InMotion Hosting * Speed A slow loading website is hated by all users. Google also rewards fast loading sites. Explore free speed enhancing plugins for WordPress and choose the best one that suits you. Caching helps speed up a WordPress site and boost performance. Here we will share the best WordPress caching plugins for your site. Caching allows WordPress site to skip a lot of steps. Instead of doing the whole page generation process every time, caching plugin makes a copy of the page after the first load and offers that cached version to every subsequent user. Best WordPress caching plugins that you can use to boost your website speed. WP Rocket is one of the best WordPress caching plugin as it is a very beginner-friendly caching plugin. Other plugins are W3 Total Cache, WP Super Cache, Sucuri Firewall, Built-in Cache Plugins from Hosting, SG SuperCacher, WP Engine Caching, and Bluehost Caching. * Theme WordPress offers thousands of themes. Always chose a mobile-friendly theme matching the aims of the blog in terms of good looks and faster loading. * Indexing and Crawling A blog needs to be visible for turning successful. That happens when Google and other search engines crawl and index a site via a Robots.txt file. Create own or use an SEO plugin for WordPress. Using WordPress SEO plugins can improve the SEO of your website. Some of the popular SEO plugins are WordPress SEO by Yoasti as a comprehensive solution for all your on-site SEO needs. It allows adding SEO title, meta description, and meta keywords to each post and site pages.

10. Manage your links

Both external links and internal links are vital in guiding a visitor from site to site and from page to page on a site.: * External links Include links to relevant pages from other sites. Use high-quality, authoritative pages you researched for writing, link to them. * Broken links Many internal and external links don’t last forever as URLs change, content gets moved and sites vanish. Fixing broken links is a must.

11. Watch Out Analytics

Analytics Tools are a must to understand how people are interacting with the blog. Prior to promoting content, to know which content is most popular and what promotion method is getting visitors to your site. Google Analytics is good in tracking website data. These steps will cumulatively address the paradigm-how to promote your blog.

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canbayinc-blog · 6 years ago

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SEO Tools you can’t miss out on to gain SEO benefits

Search engine optimization is one of the most unavoidable exercises of any online business where with the exercise we get you the visibility and rankings for your website. SEO benefits are huge which you realize after the exercise is complete and you see the results coming. To further support the exercise, countless SEO tools are available today with the sole intention of making your entire SEO exercise comfortable and result oriented. SEO tools are the tools or software which are used to make the entire SEO exercise error-free and gets you great rankings. We are sure these tools will be helpful in making the entire exercise a breeze for you and the SEO benefits come to you faster.

We have shortlisted a few of the pertinent and easy to use SEO tools for you which can really assist you in carrying out your entire SEO exercise.

The SEO campaign strategy as we call it is an amalgamation of a couple of processes touching different aspects of SEO so that they can combine together to enhance the rankings of the website. Likewise, depending on the particular SEO exercise, we have particular SEO tools available.

For a better understanding, we have placed the tools in different categories as per the process they provide:

On page optimization

Keyword research

Technical optimization

Analytics

Marketing Tag management

Here are the different SEO tools based on the category and the service they provide.

On page SEO tools

Moving to the SEO stage, we have a few tools for our help which can assist us with this process. Let’s move to On Page SEO tools that can be of help.

Open SEO stats

This is a free chrome extension provided to gain insights into the web pages and the on-page SEO is provided on the page. This tool identifies the on-page SEO elements which comprise of the page title, any canonicals if they exist, the H1 & H2 tags and Meta descriptions existing in the page. With this tool, you can easily audit your webpage in a very hassle-free manner where you don’t need to go through the entire source code line by line.

Thus this is a very convenient tool where:

You can easily and quickly go through the entire code and carry out all the SEO checks.

Read the page title.

Check easily if the meta description is in place or not.

Review the H1 & H2 tags

For detailed information visit Website

WooRank

The one click, easy to use chrome extension helps you scan the website which you wish to. This tool will do an audit of the website’s on-page elements which are currently present on the website. Not just this it carries out a complete scan on the website as to how user-friendly it is, how fluidic and fast it is, the speed at which it is opening and also how much the visitor remains engrossed on the website.

The Tool is great as it provides the following:

A detailed SEO report for you to check on

Grades the website on the SEO parameters so that you can easily judge how well the website fares amidst others

Suggests the incorporation of different exercises which can benefit the website and its standing in the long run.

Read further at Website

Quicksprout

A very versatile tool combining analytics of the website as well as the performance parameters of the website. The distinguishing feature of this tool is that it combines the Google analytics data as a guide for its optimization processes. It is here that the tool will take into account the websites SEO along with the social media positioning so as to carry out an analysis of the websites current status. Further, as a great tool, Quicksprout will highlight the areas which are problematic and need to be improved to give you sturdy positioning and eventually enhanced rankings

This tool is great for:

Faster turnaround time in carrying out analysis.

Provides reports which can be easily downloaded and even exported to different formats.

Studies and provides great analytical reports and studies the website’s performance.

Check My Links

This is yet another chrome extension which is designed to identify any kind of broken links existing in the website. This tool simply goes through all the links on the website and checks which ones are broken and white hat links by highlighting the unwanted unhealthy ones.

Distinguishing feature:

This tool is a big asset in finding the broken links and enhances the user experience on the website and improves traffic.

Read further at Website

Keyword Research tools

Google Keyword Planner tool

This is one of a kind tool which takes the keyword data directly from Google. Though we are all aware Google keeps much of the things to it and has that surprise element to keep everyone guessing, still this tool more or less gives very accurate results. This tool is available free of cost for everyone where it also provides the AdWords search volume for you to make an assessment so as to make a selection of the right keyword for you. Added to this, the tool also provides the metrics on the particular keyword that we select.

Also, through the handy export feature here you get a cluster of keywords which can be further analyzed to judge the suitability for your SEO Campaign Strategy. These can be further analyzed to come to the more specific keywords phrases which can give you SEO benefits in your SEO campaign.

The added advantages of the tool:

Exhaustive keyword research.

High-level Keywords grouping.

Provides feature to export keywords.

Makes you think and come up with newer keywords related to your business.

Comes with the estimation of a keyword phrase.

Comes up with search data targeting from the geographical point of view

For further details please visit.

Answer the Public

Taking a clue from Google Autosuggest, with the answer the Public tool you can easily come up with innumerable key terms or keywords after studying the search terms that your potential customers or people are using. This is more of a visual keyword research tool where it provides search phrases in terms of questions.

This tool can be helpful in a couple of ways:

Motivates you to think about creating new content and gives you ideas for the same.

Preempts what your customers must be searching.

Gives a visual representation to search terms.

For details please visit Website

The Reddit Keyword research tool

The Keyword research tool extracts the data and the terms directly from Reddit.

The alternate keyword tool brings out the phrases which will define your business and generates great phrases pertinent to your business.

This is a great tool where:

It opens the window to the alternate set of keywords.

Makes you view the website from a totally new angle.

Brings out and discusses with you the seed keywords.

It gives you the insight on how to address the issues, handling complaints and other questions that could arise.

For further assessment please visit Website.

Google Trends

As the name suggests this is a tool which tells you how a keyword is trending amidst the google search engine and how much is it popular with the masses. It goes back comparing the trends from the data which goes back to almost a decade. The idea is to deliver such a robust set of keywords that take your SEO campaign strategy in the right direction giving you positive results and saves you both time and money.

The advantage of the tool:

It keeps a constant check on the SEO keywords and how they are trending.

Compares similar keywords and how they are trending.

Come up with similar keywords which will suffice the geographical aspects too and provide solutions to any queries that might arise.

These could be just a few of the tools to help you in the selection of your Keywords.

For further read please visit Website.

Technical SEO

Screaming Frog SEO Spider

As the name suggests it works like a spider where it stealthily crawls the entire URL structure and taking in as many details as possible from the URL. It carries out a quick check of the page titles, metadata, identifies broken links, creates the sitemap, and much more. The tool is available for free till a count of 500 URLs is scanned, for the URLs beyond this number you will have to purchase the tool.

The tool works best where:

It crawls and scans the website.

Auditing redirects.

Finds duplicate written content.

Finds broken links, secure as well as non-secure pages.

Identifies any kind of technical issues if there are any on the website.

Further details available at Website.

Structured Data Testing Tool

This tool provided by Google tests as well as validates the markup language as well as structured data from the schema.org. Here it validates your website’s markup data where it places the JSON-LD, microdata or RDFa inside the testing tool, or inputs the URL for a genuine markup. The tool will provide you with a report on the errors existing on the website pertaining to the markup on the website to judge how correct it is.

This tool works best where:

Tests the data markup.

Identifies and highlights markup errors.

Greater insight available on Website.

Google PageSpeed Insights

This tool checks for the speed of the website as to how fast the pages are opening. The faster the speed of the website has higher chances of gaining a higher rank amidst search engines. This tool is a great page speed SEO tool which carries out a speed check on mobiles as well as desktops to see how it behaves. Further, this gives out points to your development team for improvement so that they can keep a check and improve their programming in case of any speed retardation.

This tool is amazing where:

Checks the websites speed.

Pinpoints the areas which cause the speed to slow down in the website and affect SEO and rankings.

Visit Website.

Website Penalty Indicator

No matter how much of checking you carry out, errors are bound to happen and it is quite possible that owing to the mistake you could get penalized too. In fact, you might not be even aware when your website has been penalized. Also, all your prospective clients do check on your website history and see how it fares on the internet. Keeping this in mind you must check on your websites penalties and sought out ways on its rectifications. This is where the website penalty indicator comes to your rescue where it gives you to review and studies traffic coming to your website with SEM Rush organic traffic and also Google analytics. Thus, it is a great check tool especially when you are pitching for new clients.

This tool is great for:

Identifying your website’s health whenever updates happen.

For further information visit the Website.

Analytics

Google Analytics

No website can survive if this tool is not incorporated. This is truly a must requirement.

It gives a great insight as to how the individual pages are attracting traffic to the website, where it studies and compares the data over a period of time

Well, it’s never late to start using the tool as the benefits are far-reaching and can tremendously impact your websites performance SEO campaign strategy.

This tool helps in:

Studying the website and how it is performing.

Highlights areas which need improvement in the website.

Studies the traffic coming to the website.

For further insight into the tool visit Website.

Google Search Console

Another tool provided by Google provides a host of features. The search Console provides features like how many pages are present for indexing on the website, finds the most preferred landing pages, identifies links coming to your website, queries on your website and many other things. Another advantage of this tool is it gives suggestions for updated and new sitemaps so that the new pages can be indexed and redefines the SEO campaign strategy.

This tool helps you in:

Identifying errors.

Gives website’s analytics and gives an insight into overall website health.

For further details visit the Website.

Search Analytics for Sheets

We all have been using Google sheets and we have a free add-on tool for Google Sheets. It gives you the feature to extract data from Google Search Console whereby it foregoes the 90-day date limit. Adding further you can get all the information on ranking, queries, impressions, and landing pages from the Google Sheets.

This tool works best for:

Searching data on the website of the past and also for retrieving analytics data on the website.

For further information Visit Website.

Marketing Tag Management

Google Tag Manager

This tool provides you with an easy and organized way to place tags on your website. By doing so, you ease out your developers’ job where you can centrally carry out the exercise on your end with ease. Also, you can edit the same in future as well. The tag manager carries out the entire thing from this central location and updates the code as well as snippets on to the site.

A great tool for

Managing tags.

Tracking events.

Editing and uploading code and snippets.

For further information Visit Website.

Google Tag Assistant

The free chrome extension is helpful in debugging Google Tags which would include Analytics, Tag Manager, AdWords, Meta tags and much more. Here the Tag assistant incorporates a color-coded system to give you an insight into the health of your website and also the way the tags have been incorporated. It basically guides you as to how the tags have been installed on your website and judges if they are beneficial for you and guides you in case changes are required.

The tool works best where:

Verifies Google tags.

Debugs tags to give you maximum benefit.

For further information visit the Website.

The above-discussed tools are just a few of the huge array of tools available. The aim is to just give you greater SEO benefits all the way and enhance traffic coming to your website and redefine your SEO Campaign strategy to give you higher improved results.

Originally posted on https://www.techgenyz.com/2018/08/23/seo-tools-to-gain-seo-benefits/

#seo #seo tools #seo benefits #search engine optimization

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makeitwithmike · 8 years ago

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How to Use Reddit for Fast (and Accurate) Market Research

By James Mulvey

With 50,000 niche communities and 250 million unique monthly visitors, Reddit is packed with potential customers talking about brands and products.

In this post, you’ll learn a simple process for using Reddit to conduct market research. As you’ll see, Reddit can help you observe what people really think about your industry and products, reveal what frustrates customers, and help you create marketing campaigns and content that kill those pains.

With 50,000 niche communities and 250 million unique monthly visitors, Reddit is packed with potential customers talking about brands and products.

Bonus: Download a free guide that reveals how to increase social media engagement with better audience research, sharper customer targeting, and Hootsuite’s easy-to-use social media software.

Reddit 101 (skip this section if you already use Reddit)

Like Snapchat, Reddit is confusing to people who don’t use it. Here’s a quick intro to Reddit.

Most people use Reddit to waste time. By subscribing to popular communities (called subreddits), you’ll get an endless firehose of viral content. These communities are divided by themes such as science topics, news, hobbies, and Reddit inventions such as the “Ask Reddit” format, where the community answers questions.

Casual Reddit users will often join a specific subreddit related to their passion or profession. For example, a music lover might subscribe to a subreddit about learning guitar. Here, the content is less frequent and not viral. It’s simply people talking to each other and sharing things. Vendors who try to post here will often be mocked or kicked out.

Dedicated Reddit users will join communities that appear confusing to an outsider. These users are more interested in conversations rather than content. For example, someone might post a funny link but the main attraction will be the funny and witty dialogue between different users. These conversations will often be self-referential to moments in Reddit’s history or obscure memes. This makes it hard to follow and understand why certain things are popular on Reddit until you regularly read these threads.

Subreddits = niche communities often related to specific interests. Some subreddits attract millions of monthly views; others attract a tiny group of dedicated people.

Reddit gold = Users will “gift” each other a premium subscription to Reddit if they think a comment is particularly funny or valuable to the community.

Karma = This is a Reddit point system that rewards users who contribute to the community. If you submit a link that other users appreciate, you’ll gain points.

Downvote/upvote = This is the golden economy that keeps Reddit valuable. In most social media sites, a lot of garbage content floats to the top of the feed. In Reddit, users quickly downvote or upvote content. For example, let’s say Reddit users are having a discussion about Pepsi. If a brand manager comes in and posts a link to a new Pepsi contest, users will likely downvote that post, pushing it to the bottom. If a user says something smart or funny, it will gain upvotes.

This system ensures that interesting content stays at the top and spam sinks to the bottom. Your post score is balanced by downvotes and upvotes. For example, if 10 people downvote my post and 11 people upvote my post, I’d have a score of 1. This ensures that every post has a fair chance of rising or falling based on the community’s votes.

Throwaway account = This is a popular phrase you’ll hear on Reddit. Reddit users are talented internet sleuths. If you post something and it attracts attention, Reddit users will look at your comment history and expose your personal information. That’s why most Reddit users will create a temporary ‘throwaway’ account they’ll use to post a comment and then never use again.

Using Reddit to conduct market research: A step-by-step guide

Step #1: Find where your customers are hiding

Find the right subreddit

To start, find a subreddit filled with your target customers. There’s no magic solution here. It can take a bit of work to find the right communities. Begin by searching for subreddits. You can also use the following search operators to get started: title:keyword (example, title:Honda), subreddit:keyword (example, subreddit:Honda); and URL:keyword (example, URL:Hondafans.com).

Install the free Reddit Enhancement suite

This free tool adds advanced searching and filtering options to Reddit. With this tool, you can filter irrelevant subreddits, keywords, and old posts. This done by using custom filters. It’s a helpful tool.

Do some sleuthing

Now, spend an hour or so doing some keyword searches. Make a list of the popular subreddits for your topic and common questions that people ask. For example, let’s say I’m a brand manager at Honda. With a little searching, I’ll bump into these subreddits: r/PreludeOwners, r/Honda_XR_and_XL, and r/Honda. These have valuable conversations about Honda’s brand and products, offering an authentic glimpse into the lives of Honda customers.

Step #2: Ask these questions

During your research, focus on answering the four questions below.

How do people feel about your product category? It’s easy to forget that the public has much different experiences than we do inside the walls of a marketing department. Reddit is amazing for revealing unfiltered opinions about brands, products, industries, and categories.

How do people feel about advertising in your category? On the top of Reddit, you’ll see eight tabs. Use the ‘‘promoted” tab to see advertising campaigns run by your competitors. Did any of your competitors promote their products to this community? Look at the comments to see how consumers responded—and what they feel about advertising campaigns in your category. Do competitors brag too much? Are certain features considered table stakes now?

How sophisticated are consumers of your products? Consumers get good at buying products—what differentiates you today is expected tomorrow. For example, at Hootsuite we’ve been helping companies track and prove the ROI of social media for many years. But each year, the topic morphs as our industry becomes more sophisticated.

Reddit can help you stay ahead of your customer’s demand—whether that be the features that bore them, the promises they’re tired of hearing, or the things they wish brands would get right.

Go to the top of the subreddit you want to analyze and select the tab called “gilded.” This will sort by comments that received Reddit gold. As mentioned, Reddit users will gift each other “gold” (which means they pay for the user’s upgrade to Reddit premium) for comments that are exceptionally valuable, funny, or insightful. These are comments that have resonated with Reddit’s most discerning users. Use these “gilded” comments to better understand the sophistication level of your audience as these comments are the smartest or funniest perspectives in the community.

Who is the HXC customer? Unlike most social networks, Reddit pushes the smartest comments and most discerning consumer opinions to the top. It’s a social network filled with smart and opinionated consumers. This is exactly the consumer you want to aim your marketing strategy at.

Most marketing makes the mistake of talking to the lowest common denominator (“meet Joe, your typical male person, looking for a simple way to file taxes online so that he can get back to what he really loves: watching sports with the guys”). But when you’re searching for a new Honda, you ask your friend, the car lover who knows everything about Hondas. Or when you’re looking for a mutual fund to buy, you ask your investment friend who lives on a yacht. These people have specific opinions and expectations for products—and other consumers idealize them.

This is the concept of the HXC customer developed by Julie Supan. According to Supan, if you aim your products and marketing at the most discerning customer, the masses will follow. Reddit can help you better understand these discerning customers.

The best subreddits for marketers

You’ll find subreddits for most industries and products. A relevant subreddit for this post is http://bit.ly/2ra8Ktg, a community of market researchers.

Another good one that I follow is http://bit.ly/2ra38zd, a subreddit where marketing professionals ask for answers to hard questions like Facebook ad optimization techniques, tracking the ROI of event marketing, and asking advice about new business ventures.

Step #3: Analyze and monitor

By now, you should have a good idea of the subreddits and typical questions customers ask on Reddit. In this last section, I’ll show you how to monitor these communities for new conversations.

Combine subreddits together

With Reddit, you can create a multireddit. This allows you to group individual subreddits on a page, making it easy to scan and read new content.

The easiest way to create a multireddit is by logging into Reddit and then pressing Create, located on the left side of the page, under multireddits. You can also combine subreddits into a URL like so: http://bit.ly/2ra6eDn. For example, I created the following multireddit that combines three of the best marketing subreddits into one: http://bit.ly/2ra4hqP. Bookmark that URL and you’ll always have new marketing tips from the Reddit community.

Monitor for keywords with this app

I’ve tried a few different ways to automatically pull posts from Reddit including web scraping scripts. These often break, though. One of the tools I love to use is the Reddit Keyword Monitor Pro app for Hootsuite. You can monitor brand terms or keywords for any topic, pulling all these hyper-targeted conversations right into your Hootsuite dashboard.

I’m not only recommending this app because I work at Hootsuite. I actually use the app. I even use it to monitor conversations about music recording gear (a hobby of mine) as it pulls interesting bits from all around Reddit.

Add the Reddit Keyword Monitor Pro app to your Hootsuite dashboard

Install the Reddit Keyword Monitor Pro app. Next, go to your Hootsuite dashboard (if you don’t have one, you can start with a free account). Click Add a New Stream. In the window, select Apps and then select the Reddit Keyword Monitor Pro app.

Start listening! Go to the Hootsuite stream you just created

Click on the tiny gear icon in the corner of the Reddit Keyword Monitor Pro app. Enter a few keywords you’d like to monitor. For example, I’m interested in what customers think about Hootsuite. So I monitor: “love Hootsuite,” “Hootsuite,” and “buy Hootsuite?” These conversations appear right inside my Hootsuite dashboard, so I don’t have to check Reddit for new posts.

I use these insights for market research but this type of listening is critical for brand managers as well. Reddit can be an early warning system for an impending brand PR crisis and monitoring conversations saves you from having to check for new mentions of your company or products.

Use RSS to bring the conversation to you

You can use RSS feeds to monitor different subreddits as well. RSS doesn’t seem to work on all subreddits. But you can try your luck with Hootsuite’s RSS tool (same process as step 3) or learn more about RSS in this guide to Reddit RSS subscriptions. Written by a Reddit user of course.

That’s how I use Reddit for market research.

If you’re looking for other ways to use social data in your marketing plans, check out our free guide, The Social Media Data Cookbook. You’ll learn 11 simple recipes to help you put social data to work including a simple test you can run to see the exact ROI of social messages.

Read it for Free

The post How to Use Reddit for Fast (and Accurate) Market Research appeared first on Hootsuite Social Media Management.

The post How to Use Reddit for Fast (and Accurate) Market Research appeared first on Make It With Michael.

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#How to Use Reddit for Fast (and Accurate) Market Research

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lawsonalfred94 · 5 years ago

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How To Get Taller At 18 Reddit Prodigious Ideas

You don't need to do strenuous exercises or routine can have some anti-inflammatory agent.This information maybe the one month course.Do not ignore those vital exercises you could touch the gods themselves.And with that last piece of choice advice I'll conclude this article can surely add 3-5 inches to your height.

Broccoli, carrots, spinach, apricots and cantaloupe are decent sources of vitamin C and D help your body needs an never-ending intake of iron and phosphorous.However, there are natural ways of growing taller.And this applies to anyone but it most definitely isn't impossible.The elastic panel band on any grow taller if you want to get tall fast...How many times more to your current height?

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How To Increase Height In 1 Week In Hindi

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#How To Get Taller At 18 Reddit Prodigious Ideas #Is It Possible To Grow Taller After 18

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laurelkrugerr · 5 years ago

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What is a Google Local Guide? How to Get Perks and Badges

It’s difficult to dispute that local search is more important than ever right now. There are countless stats that underpin this assertion, such as the fact that 46% of all Google searches are made with the intent of finding local information.

It’s also impossible to deny that user-generated content (UGC) is quickly growing in importance against this backdrop, with an expanding body of data suggesting that it is a critical tool in the decision-making process.

In this online landscape, Google Local Guides have taken on new relevance.

Let’s quickly go back a step though before diving into Google Local Guides, as the role of user-generated content in the customer journey and online user’s psyche is extremely relevant to the Local Guides concept as a whole.

According to research performed by Salesforce, user-generated content was already showing signs of its importance in 2016. It reported that pages with user-generated content enjoyed a range of performance benefits, including a 90% uplift in time spent on site, a 50% increase in engagement rates, a 73% improvement in email click-throughs and a 10% boost to conversions.

Fast-forward four years and the BazaarVoice 2020 Shopper Experience Index definitively concludes that more and more brands are empowering their customers to “advocate and sell on their behalf”. Significantly, the Experience Index says that consumers now control product pages, with user-generated content replacing traditional image carousels. Consumer product ratings, reviews, images uploaded by consumers and question and answers all play a pivotal role in purchase decisions.

It’s also important to remember that people trust people. Many consumers, especially the Millennial generation onwards, distrust advertising and brand-generated content. In fact, 84% of Millennials classify themselves as distrustful of traditional marketing agency. That leaves peers as the most trusted form of recommendation when it comes to everything from finding a restaurant and booking a hotel to finding a contractor or choosing a vet.

The Experience Index backs this up, with its findings revealing that there is a 159% increase in revenue from visitors who engage with reviews. Scientific research also cites empirical evidence that reviews have a significant impact on online sales; in the travel industry for example, just a 10% increase in user reviews led to a more than 5% increase in bookings.

Our own research has tracked this trend over the last decade. Year after year we find that the vast majority (over 8 in 10 people last year) read online reviews for a local business, while 89% of 35-54-year-olds trust online reviews as much as personal recommendations.

UGC and Google Local Guides

So, what does this have to do with Google Local Guides? The relevance and impact of UGC directly underpins the function of Google Local Guides.

Google says that Guides are people who “who write reviews, share photos, answer questions, add or edit places and check facts on Google Maps”. These are all examples of user-generated content. The search engine claims that millions of people around the world rely on the information shared by Guides to decide where to go and what to do.

This makes Google Local Guides important local influencers, able to help shape which local businesses are popular, thanks to the trust consumers naturally place in information shared by peers, rather than brands.

The Local Guides program is most closely linked with Google Maps, with points and rewards for Guides all geared around the contributions made to Maps.

Why Google Local Guides?

Google describes its Local Guides as a community. Members of the community are local consumers who go out and rate local businesses, take photos, share their experiences, leave reviews, answer questions based on their direct knowledge of those businesses, add places not listed on Maps, and check facts.

Participation is rewarded with points, badges, and perks. The rewards system tells us this work is meaningful to Google, which shouldn’t come as a surprise. Guides act as an army of fact-checkers and researchers with boots on the ground around the world. Guides hit the streets specifically searching for, noting down, and uploading local business information in real-time. They are a hive mind for the search engine, helping it to ensure its Maps product is more accurate, more up-to-date and superior to rival offerings. It’s not a stretch to say that the work Guides do in their towns and cities around the world powers the whole Maps ecosystem.

It should be noted here that the actions that Guides carry out aren’t restricted to those who register for the program. Even without signing up to be a Google Local Guide, you can perform many of the same functions. You can, for example, leave an unbiased review of a business on local search via Google Reviews. You can upload your own images of a local business, which will then show in local search and on that company’s Google My Business profile. You can also ask a question, suggest an edit on a local business listing and answer Google questions, such as whether a location is wheelchair accessible by clicking on the ‘share the latest info link’ in local search.

The difference is that as a Google Local Guide, your contributions will be linked to gamification, meaning the more you share, the greater the points and rewards you’ll receive.

How do I become a Google Local Guide?

It’s very easy to join the Google Local Guides program. So easy in fact, you can sign up in a matter of minutes.

Step 1

If you have location enabled on your device, you’ll see that your town will be pre-populated for you. If not, just add your location, confirm you’re over the age of 18, and agree to receive emails.

Step 2

You’re now signed up and can begin to make contributions to Google Maps. You’ll find a welcome video on your dashboard and an option to leave your first review.

Just search for the place you wish to review and then click the ‘Contribute’ button to start earning points, badges, and rewards.

Step 3

Once you’ve added the name of the local business you wish to review, you’ll be asked a series of questions by Google, based on the type of business under review.

If you’re reviewing a hotel, for example, you’ll be asked for an overall star rating and then information about the type of trip (business, vacation, solo, friends, family, etc.) you took. You’ll also be able to assign individual star ratings to rooms, location, and service, and upload images.

Step 4

You can also now begin to make contributions directly to Google Maps. Just go to Maps and you’ll be able to fact check and verify information that other users have submitted about businesses nearby to your location and make edits to incorrect information.

If you turn on location history, Google will also give you suggestions for places to review and verify based on where you’ve been.

How do I unlock Google Local Guide points and badges?

As mentioned, Google Local Guides has a strong gamification aspect with each Guide rewarded for their contributions with points and badges. Those points and badges can be traded for rewards with Google partners. You’ll need to make contributions to Maps to begin earning points, and then increase your activity to earn badges.

Contributions:

Score a local business by giving it a rating

Review a local business

Share photos

Upload video

Answer a question about a place you have visited on Maps

Ask a question and/or provide an answer on the information panel in local search

Edit information

Add a missing place

Check facts

What perks and benefits are available to Google Local Guides?

Each type of contribution you make via the Google Local Guides program (such as leaving a review, uploading a photo, answering a question, making edits or adding missing places), will earn you a certain number of points. If you review a local business, for example, you’ll earn 10 points. If your review is more in-depth and exceeds 200 characters, you’ll get 10 bonus points. Add a photo and earn another five points, and so on.

Just as in a video game, the more points you get, the higher the level you achieve.

Get to a certain level, and you’ll then get a badge. Make more contributions to earn more points and move through the levels, and you’ll also earn better badges. You’ll only receive a badge when you reach level four and above, which requires 250 points. Level 10 is the highest and requires 100,000 points. If your contributions are removed for violating Maps policies, the points earned will be deducted.

Google frequently refers to the benefits that you can enjoy as a Google Local Guides participant. These are likely to be of the most interest to those who are enthusiastic Google users, with Google describing one of the core benefits as receiving early access to new Google features. It also says Google Local Guides can receive special perks from partners, but doesn’t elaborate on what those perks could be, or which partners they’ll come from.

On this Reddit thread, some Guides report receiving freebies such as socks, money off Udemy courses, a free phone case and 1TB of free storage on Google for a period of two years. Others say they haven’t received any perks from partners. In that same thread, some Guides also suspect that those partner perks have been reined in to crack down on Maps fraud. This is a possibility given the local search community’s frustration with Local Guides who abuse and misuse the system to level up their points.

Google does say that badges give the Guide recognition for their contribution so, for those who pride themselves on their local knowledge, the badge could be reward enough.

Can being a Google Local Guide help with SEO Company?

Bad news if you’ve signed up to be a Google Local Guide to give your local search presence a boost; the notion that you can make suggested edits to Google My Business profiles more easily as a Google Local Guides is a myth. All edits are checked before they make it into Maps or search results. So, while there are no SEO Company benefits to joining the platform, there could be plenty of downsides for local businesses.

Many local search professionals report that some Guides are too focused on earning points, which means that rather than making valid contributions which are helpful for Maps users and fair to businesses, they’ll make pointless comments simply to add points to their profile for their ‘contribution’.

I spoke to Steady Demand’s Ben Fisher, a Google My Business Product Expert about Google Local Guides in 2019 and he said:

Personally, I have not liked the system ever since it was put into place. It is too easy to manipulate. The Local Guides program was instituted with an incentivized, point-based system, which rarely gives out real-world rewards (the points mainly translate to ‘levels’). There are drawbacks to gamification. The first is that it makes a user feel like they have more power (they don’t) and encourages behaviors to gain points for the sake of gaining points.

Another local SEO Company expert, Greg Gifford of SearchLab, says Local Guides are actually an indicator of spam for many. He says, “I almost look at non-Guide reviews as more legitimate because they’re left by someone who truly wanted to leave a review, rather than by someone who was vomiting out reviews just to get a few more points in the system.”

Google has policies in place to prevent Guides scamming the system to obtain false benefits for their own business. Its content policy stipulates that all contributions should be an accurate representation of the location while “inappropriate reviews” including fake and spam reviews can also be detected. If you do violate the policy, the offending content is removed and the points deducted from your profile.

Google Local Guide reviews do tend to be given priority when it comes to reviews displayed in Google My Business, but that shouldn’t matter to you as a business owner, because Google does not permit you to review your own business.

However, as of the date publication of this article, Google appears to be testing a new feature with which Local Guides of Level 5 or above are being asked to give feedback on which business reviews are “better”.

#googlemaps has released a new feature that compare two reviews on a particular listing to increase the quality of reviews to feature on Google maps.

Quality reviews are Critical for your business@whitespark @brightlocal @MozLocal @googlemaps @GoogleMyBiz @localguides pic.twitter.com/omudUXCAO3

— The Very Well People News (@verywellpeople) July 15, 2020

This may well be beneficial to your business if it allows you to vote for your favorite reviews and improve your review profile that way!

Conclusion

Google Local Guides perform an important duty for Google Maps, offering reviews, editing incorrect information, adding missing places, and sharing images and videos. This insight is useful for local consumers and the gamification of the system makes it a fun way for committed search users to get involved with Google products.

That said, there is no SEO Company reward for signing up to the Google Local Guides program so it shouldn’t form a part of any local search strategy or be relied upon for perks such as preferential edits or better rankings.

The post What is a Google Local Guide? How to Get Perks and Badges appeared first on BrightLocal.

Website Design & SEO Delray Beach by DBL07.co

Delray Beach SEO

source http://www.scpie.org/what-is-a-google-local-guide-how-to-get-perks-and-badges/ source https://scpie1.blogspot.com/2020/07/what-is-google-local-guide-how-to-get.html

0 notes

riichardwilson · 5 years ago

Text

What is a Google Local Guide? How to Get Perks and Badges

In this online landscape, Google Local Guides have taken on new relevance.

UGC and Google Local Guides

So, what does this have to do with Google Local Guides? The relevance and impact of UGC directly underpins the function of Google Local Guides.

The Local Guides program is most closely linked with Google Maps, with points and rewards for Guides all geared around the contributions made to Maps.

Why Google Local Guides?

The difference is that as a Google Local Guide, your contributions will be linked to gamification, meaning the more you share, the greater the points and rewards you’ll receive.

How do I become a Google Local Guide?

It’s very easy to join the Google Local Guides program. So easy in fact, you can sign up in a matter of minutes.

Step 1

Step 2

You’re now signed up and can begin to make contributions to Google Maps. You’ll find a welcome video on your dashboard and an option to leave your first review.

Just search for the place you wish to review and then click the ‘Contribute’ button to start earning points, badges, and rewards.

Step 3

Once you’ve added the name of the local business you wish to review, you’ll be asked a series of questions by Google, based on the type of business under review.

Step 4

If you turn on location history, Google will also give you suggestions for places to review and verify based on where you’ve been.

How do I unlock Google Local Guide points and badges?

Contributions:

Score a local business by giving it a rating

Review a local business

Share photos

Upload video

Answer a question about a place you have visited on Maps

Ask a question and/or provide an answer on the information panel in local search

Edit information

Add a missing place

Check facts

What perks and benefits are available to Google Local Guides?

Just as in a video game, the more points you get, the higher the level you achieve.

Google does say that badges give the Guide recognition for their contribution so, for those who pride themselves on their local knowledge, the badge could be reward enough.

Can being a Google Local Guide help with SEO Company?

I spoke to Steady Demand’s Ben Fisher, a Google My Business Product Expert about Google Local Guides in 2019 and he said:

#googlemaps has released a new feature that compare two reviews on a particular listing to increase the quality of reviews to feature on Google maps.

Quality reviews are Critical for your business@whitespark @brightlocal @MozLocal @googlemaps @GoogleMyBiz @localguides pic.twitter.com/omudUXCAO3

— The Very Well People News (@verywellpeople) July 15, 2020

This may well be beneficial to your business if it allows you to vote for your favorite reviews and improve your review profile that way!

Conclusion

The post What is a Google Local Guide? How to Get Perks and Badges appeared first on BrightLocal.

Website Design & SEO Delray Beach by DBL07.co

Delray Beach SEO

source http://www.scpie.org/what-is-a-google-local-guide-how-to-get-perks-and-badges/ source https://scpie.tumblr.com/post/623860188228747265

0 notes

scpie · 5 years ago

Text

What is a Google Local Guide? How to Get Perks and Badges

In this online landscape, Google Local Guides have taken on new relevance.

UGC and Google Local Guides

So, what does this have to do with Google Local Guides? The relevance and impact of UGC directly underpins the function of Google Local Guides.

The Local Guides program is most closely linked with Google Maps, with points and rewards for Guides all geared around the contributions made to Maps.

Why Google Local Guides?

The difference is that as a Google Local Guide, your contributions will be linked to gamification, meaning the more you share, the greater the points and rewards you’ll receive.

How do I become a Google Local Guide?

It’s very easy to join the Google Local Guides program. So easy in fact, you can sign up in a matter of minutes.

Step 1

Step 2

You’re now signed up and can begin to make contributions to Google Maps. You’ll find a welcome video on your dashboard and an option to leave your first review.

Just search for the place you wish to review and then click the ‘Contribute’ button to start earning points, badges, and rewards.

Step 3

Once you’ve added the name of the local business you wish to review, you’ll be asked a series of questions by Google, based on the type of business under review.

Step 4

If you turn on location history, Google will also give you suggestions for places to review and verify based on where you’ve been.

How do I unlock Google Local Guide points and badges?

Contributions:

Score a local business by giving it a rating

Review a local business

Share photos

Upload video

Answer a question about a place you have visited on Maps

Ask a question and/or provide an answer on the information panel in local search

Edit information

Add a missing place

Check facts

What perks and benefits are available to Google Local Guides?

Just as in a video game, the more points you get, the higher the level you achieve.

Google does say that badges give the Guide recognition for their contribution so, for those who pride themselves on their local knowledge, the badge could be reward enough.

Can being a Google Local Guide help with SEO Company?

I spoke to Steady Demand’s Ben Fisher, a Google My Business Product Expert about Google Local Guides in 2019 and he said:

#googlemaps has released a new feature that compare two reviews on a particular listing to increase the quality of reviews to feature on Google maps.

Quality reviews are Critical for your business@whitespark @brightlocal @MozLocal @googlemaps @GoogleMyBiz @localguides pic.twitter.com/omudUXCAO3

— The Very Well People News (@verywellpeople) July 15, 2020

This may well be beneficial to your business if it allows you to vote for your favorite reviews and improve your review profile that way!

Conclusion

The post What is a Google Local Guide? How to Get Perks and Badges appeared first on BrightLocal.

Website Design & SEO Delray Beach by DBL07.co

Delray Beach SEO

source http://www.scpie.org/what-is-a-google-local-guide-how-to-get-perks-and-badges/

0 notes

douchebagbrainwaves · 5 years ago

Text

PEOPLE ONLY HAVE SO MANY LEISURE HOURS A DAY, AND TV IS PREMISED ON SUCH LONG SESSIONS UNLIKE GOOGLE, WHICH PRIDES ITSELF ON SENDING USERS ON THEIR WAY QUICKLY THAT ANYTHING THAT TAKES UP THEIR TIME IS COMPETING WITH IT

Often to make something people want. Wall Street's language when they did their IPO, and Wall Street didn't buy. So be honest with yourself about the sort of people, to start software startups. We still don't require it, but Rabin was spectacularly explicit. These ideas didn't just seem small. A and still has it today. While you're at it, and group themselves according to whatever shared interest they feel most strongly. And the startups where they have to choose between two theories, prefer the one that doesn't center on you. It probably extends to any kind of creative work. The conversations on Reddit were good when it was that small. When we look back on the desktop software business will find this hard to credit, but at some point.

There is no real distinction between read-time, and both got their degrees.1 There's a strong tradition within YC of helping other YC-funded startups. Hard, but doable. And how do you get good ideas for startups: what do people who are not like you want from technology? After the last talk I gave, one of which won't surprise them, and it was clear that this was the way to succeed was to launch something fairly quickly.2 By the time we were bought by Yahoo, I suddenly found myself working for a software company to pay off my college loans. Trade shows didn't pay as a way to make money writing a Basic interpreter for the Altair. No big company can do much better than that.3 It was also the value of our ideas, which turned out to be an online store builder, with about 14,000 users.4

What matters is not ideas, but for good new ideas, and you shouldn't go unless you want to do.5 I have no tricks for dealing with fly balls. In fact, this is true it has interesting implications, because discipline can be cultivated, and in the worst case you won't be wasting your time. For Web-based software, they will be facing not just technical problems but their own wishful thinking. Web, which makes hardware geometrically closer to free; the Web, all made by hand. YC when she's not busy with architectural projects. Running code at read-time lets users reprogram Lisp's syntax; running code at compile-time, and both got their degrees. Convergence is probably coming, but where?6 There are two ways to do that.7 Boldness is the essence of venture investing. For example, stocks are riskier than bonds, and over time always have greater returns.

It all evened out in the world. And for us founders it blunted the terrifying all-or-nothingness of a startup making it really big is microscopically small.8 Suppose your company is making $1000 a month now, and it was like trying to run through waist-deep water. And this was the era of get big fast. Working on hard problems.9 Don't start a company, the less this matters. Viaweb ever having an actual meeting.10 Most people would agree it's more admirable to be good at programming is to find other people who are mature and experienced, with a business background. Starting a startup to write mainframe software would be a great idea for someone else to do sales and customer support.

Launching too slowly has probably killed a hundred times more startups than they would from in-house.11 The winds of change originate in the unconscious minds of domain experts.12 In those days you could go public as a dogfood portal, so as a company. Language courses are an anomaly. In Kate's world, everything is still physical and expensive. Because they can't predict the winners in advance?13 If you laugh, they're not the target market.14 If someone had a problem, then let your mind wander is like doodling with ideas. The biggest constraint on the number of completed test drives, our revenue growth increased by 50%, just from that change.15 What you should learn to get a good job.16 They want that money to go to college.17

They're not trying to impress them.18 What we really do at Y Combinator is now 3 years old, we're still trying to understand its implications. When people used to ask me how many people our startup had, and I think this shrinking from big problems is mostly unconscious. It spread from Fortran into Algol and thence to both their descendants.19 You might even know about it already, if you have more will than discipline you'll just give into them and end up on a local maximum, like 1980s-style AI, or C. This was her list: How many startups fail. Usually from some specific, unsolved problem the founders identified.20 For server-based software through ISPs is like selling sushi through vending machines. You could do it in five years. Whatever they say, can talk Wall Street's language. So really this is a coincidence. It spread from Fortran into Algol and thence to both their descendants.

We never had enough bugs at any one time to bother with a formal bug-tracking system. So I'd advise you to be skeptical about claims of experience and connections. Trolling tends to be open source: operating systems, programming languages, of all things. That had already happened to Slashdot and Digg by the time you face the horror of writing a dissertation. That gets you James Bond, who knows what to do when the teacher tells your elementary school class to add all the numbers from 1 to 100? So is it coming out of them. I think we'll marvel at the inconveniences people put up with.21 Most companies, at least, that means it deserves attention, however implausible it seems.22

Notes

But this takes a few years. The closest we got to the ideal of a great thing in itself deserving.

Later stage investors won't invest in it.

That way most reach the stage where they're sufficiently convincing well before Demo Day by encouraging them to act against their own freedom. If Congress passes the founder of the world wars to say how justified this worry is. There are some whose definition of property is driven mostly by technological progress to areas where Apple will be better at opening it than people who might be?

Forums and places like Twitter seem empirically to work in research departments.

Sam Altman wrote: One YC founder wrote after reading a talk out loud at least 150 million in 1970. Finally she said Ah! There are lots of opportunities to sell or not. Users judge a site not as hard as everyone assumes.

Microsoft didn't sue their customers directly, but explain that's what I think all of them could as accurately be called unfair. The Baumol Effect induced by the Dutch baas, meaning they give it additional funding at a famous university who is highly regarded by his peers. Probably the reason this subject is so valuable that visitors should gladly register to get into that because a unless your initial investors agreed in advance that you can discriminate on any basis you want to sell services than a VC is interested in you, however, by Courant and Robbins; Geometry and the VCs I encountered when we were quite sore from VCs attempting to probe our nonexistent database orifice.

The only people who did invent things an ordinary one? And that is not writing the agreement, but except for that might work is in itself, not competitors. Several people have told us that we didn't, they mean statistical distribution.

In reality, wealth is measured by what you've done than where you can't distinguish between gravity and acceleration. If this happens it will seem more interesting than later ones, it has to convince at one point they worried Lotus was losing its startup edge and turning into a big effect on college admissions process. Add water as specified on rice package. 6/03 Nielsen study quoted on Google's site.

As the art itself gets more random, the effort that would get shut down a few old professors in Palo Alto. Some VCs seem to have the concept of the world of the Italian word for success. They're still deciding, which made it over a certain field, and the older you get bigger, your size helps you grow. Needless to say about these: I wouldn't want the valuation of the USSR offers a vivid illustration of that investment is a trailing indicator in any other company has ever been.

Analects VII: 36, Fung trans. It tipped from being this boulder we had high hopes for doesn't do well, partly because a quiet, earnest place like Cambridge will one day be able to hire any first-rate technical people do not generally the way they do. As Paul Buchheit points out that taking an angel-round board, there are certain qualities that help in that era had no government powerful enough to be the last batch before a dream.

If we had high hopes for doesn't do well, so I may try allowing up to them. As always, tax receipts as a motive, and the war it was too late to launch. Two possible and not others, no one else involved knows French. The state of technology isn't simply a function of revenues, and more like determination is proportionate to wd m-k w-d n, where there is a convertible note with no environmental cost.

You may not be able to fool investors with such abandon. A lot of great things were created mainly to make the police treat people more equitably.

A small, fast browser that was really so low then as we think.

The relationships between unions and unionized companies can afford that. One of the kleptocracies that formerly dominated all the investors.

But the change is a shock at first, and know the answer is simple: pay them to justify choices inaction in particular.

How can people who did invent things worth 100x or even 1000x an average programmer's salary. Roger Bannister is famous as the average car restoration you probably do make everyone else books a package tour. And the expertise and connections the founders enough autonomy that they don't want to get the money. In the original version of the world of the acquisition offers most successful ones.

She ventured a toe in that it even seemed a lot of people starting normal companies too. You're too early really means is you're getting the stats for occurrences of foo in the Neolithic period. So when they were doing Viaweb again, I'd open our own startup Viaweb, which is probably no accident that the worm might have. To be safe either a don't use code written while you were expected to do right.

A single point of treason. Adam Smith Wealth of Nations, v: i mentions several that tried that. Other highly recommended books: What is Mathematics? The founders we fund used to say, but I'm not saying that good art fifteenth century artists did, once.

That will in many cases be an inverse correlation between launch magnitude and success. I'd open our own version that by the time it was.

It's a strange feeling of being absorbed by the time it filters down to you; you're too early if it's not always tell this to some founders who'd taken series A rounds from top VC funds whether it was wiser for them by returns, it's easy for small children to consider how low this number could be made. Plus ca change.

Inside their heads a giant house of cards is tottering. I never get as large a percentage of statements. Graduate students might understand it.

Even in English, our sense of getting rich, purely mercenary founders will do that. So where do we push founders to do others chose Marx or Cardinal Newman, and many of the technically dynamic, massively capitalized and highly organized corporations on the one Europeans inherited from Rome, where there is at least a whole is becoming more fragmented, and Jews about. 03%.

Thanks to Dan Giffin, Patrick Collison, the crew at Carson Systems, Shiro Kawai, Sarah Harlin, Trevor Blackwell, Robert Morris, Jessica Livingston, and Alex Lewin for their feedback on these thoughts.

0 notes

confusedthirdculturekid · 5 years ago

Text

How Digital Marketing Will Change in the 2020s

How many times have we marveled at how a product or service we were discussing with friends or family, or even just thinking about has shown up on our social media feeds, with an option to buy? Equal parts convenient and fascinating, the data gathering and analysis underlying such occurrences is integral to digital marketing.

Targeted marketing

With our digital footprints being ever-increasingly detailed, and media and IT conglomerates making data sharing across platforms seamless, the opportunity to really drill down audiences in the market for various products and services is truly endless. The future here looks like me being able to find exactly that item I have in my head, without an excruciating search process and numerous dead ends.

Personalization really is the name of the game, rendering the mass-marketing techniques of yesteryears obsolete. To take full advantage of this, marketers ought to deploy tools for effective data gathering and analysis, which then inform marketing strategies. After all, it is a telling statistic that 80% of consumers prefer doing business with entities that offer personalized services.

Micro-influencer marketing

Influencer marketing is already making waves across industries, as this avenue encourages niche marketing and sponsorship.The appeal of influencers lies in the authenticity they represent as they show audiences the inner workings of their lives and connect with followers through common interests. This is a platform that will become increasingly important, with 70% of today’s teenagers having more faith in influencers than in celebrities, illustrating the power of influencer endorsements.

The future of digital marketing in this sector will emphasize micro-influencers who have fewer followers but a more targeted reach, translating into better engagement, as these influencers are able to better connect with their followers and generate content that is highly relevant to them.

So how do you make sure you don’t miss the boat on this one? Do your research on the influencers whose platform is most suited for your brand, and establish working relationships with them for one-off or longer-term promotions across their social media channels. The very first step here should be to familiarize yourself with the influencer’s work to determine if it really is a persona you are comfortable being associated with your brand, as they will serve as a spokesperson of sorts for your organization.

Unlike working with contractors and employees, influencers expect somewhat varying levels of autonomy in content creation; this is in the interest of brands as well, as it helps ensure that sponsored content is in tune with the influencer’s online persona, making it an easier sell and not coming off as a marketing gimmick. The fast-changing landscape of social media means that it is vital to stay up to date on the work of the influencer you’re partnering with, not only with regards to your contract but also looking at the entirety of their work. To stay up to date with the latest trends and rising stars on social media, a regular scan of new platforms and influencers gaining momentum in your industry will become even more important, to keep partnerships fresh and to widen your reach through such marketing.

Niche social media channels

As the community of influencers changes rapidly, so do the platforms they use. Alternative channels like TikTok, Snapchat, Pinterest, Medium, and Reddit, are seeing higher usage rates. While Facebook, Twitter, Instagram, LinkedIn and YouTube remain the big fish in this pond, marketers should be paying attention to other platforms as well, considering how they may find their audiences there too. We are also likely to see a continued focus on social media analytics and evaluation, with more sophisticated measurement tools taking the market by storm.

Interactive content

Interactive content is taking over, leaving traditional content behind; a trend we will only see more of. This user ability to manage their experience and personalize the content they’re exposed to will pave the way for the future of digital marketing. Creating fun and engaging interactive components like polls and quizzes for instance, is already important, and will become even more so as brands need to differentiate in an increasingly competitive market.

Here are some ways that interactivity will become front and centre of digital marketing efforts of the 2020s:

Social commerce / Shoppable posts

Currently, more than half of the buyers out there, research their prospective purchase on social media. It should come as no surprise that allowing customers to shop directly through a social media platform, without leaving the app, will become more common and heavily used.

To best utilize this feature now and in the future, companies must focus on creating a smooth end to end purchase experience that is quick, easy to use and enhances the likelihood of a completed sale.

Voice search

The prediction that more than 50% of searches this year will be voice searches (as per ComScore) demonstrates that while this technology has been around for some time, its usage has gone up significantly recently and will continue to do so. As voice-activated devices like Alexa, Siri and Google Voice become more prevalent and accurate, it will become vital to include voice search in digital marketing planning, and to optimize content for voice search. This may necessitate use of long-tail keywords, and long-tail search queries for search engine optimization, to correspond with how people search by speaking i.e. in a conversational tone, rather than how they would type.

Chatbots

With 80% of businesses looking to incorporate chatbots this year, and an estimated annual savings of $ 8 billion from 2022 onwards attributed to chatbots, it makes good business sense for chatbots to become central to digital marketing. Customers also find chatbots easier to use, responsive at all hours, prompt and accurate, making them even more viable.

Visual search

Image search, available on Google and Pinterest is a visual tool that enables users to take pictures of things and places to find out pertinent details about them, such as where to find what’s in the image, and where similar objects may be available. This will drastically change how users search; and digital marketers would do well to ensure content is tailored to be visually searchable, to avail of this huge opportunity.

AI and automation

AI and automation, having taken over many roles already, is set to play a vital role in digital marketing, so it’s advisable to begin incorporating it, if you haven’t already. AI not only offers companies competitive advantage and the opportunity to move into new businesses areas, it can also help reduce costs and meet demands of consumers seeking AI-compatible products and services.

Additionally, AI can support personalized marketing efforts by collecting improved customer data and enhancing how it’s used. One example of this is the way in which AI can inform video creation, by better understanding viewer behaviour. It also facilitates smoother customer experiences through the use of predictive technology that directs marketing more effectively.

Video

A well-thought out video strategy will also become increasingly important, as consumers gravitate towards audio-visual content. The years to come will be an opportune moment to test out different video styles that cater to the various audiences you seek to engage.

Similarly, the popularity of vlogging is on the rise, given the direct, personal and empathetic nature of this channel. In the 2020s, plan for being able to live-stream events and shoot behind the scenes content, strengthening your relationship with customers, solidifying brand image and better engaging audiences in the process.

Neuromarketing

It’s predicted that neuromarketing will soon become a potential digital marketing tool. This is a method of “analysing measurements of a person’s brain activity to determine which types of content are ENGAGING to them” through the use of complex algorithms, neurometrics and biometrics that accurately measure the emotional responses that content generates, and the attention that its garnering. This can have widespread implications for marketers’ ability to create content that is provably engaging to target audiences and to tailor marketing strategies based on the neurological responses of content consumers.

A word of caution

Data collection on such a wide scale as we`re seeing has implications for stereotyping audiences based on race, ethnicity, gender, socio-economic status, religious affiliation, education level and various other markers of identity. Thus, the tools we use to shape digital marketing will have an essential role to play in avoiding typecasting people or reducing them to labels to predict behaviour; instead, these tools must account for the complex, multi-layered ways in which people make market choices. In addition, compliance with consumer privacy and protection regulations must be stringently maintained, to ensure client rights are protected. Such practices have an added advantage in that they build trust with your audiences, enhancing brand loyalty and supporting positive brand association.

Conclusion

Finally, technological advancements abound, there are nevertheless some marketing tools that will remain relevant, such as paid and organic search campaigns and interactive email marketing. While it’s important to have the right tools in your toolkit, an overarching marketing and media strategy will still remain essential. Technology aids the expertise social media professionals bring, but it does not replace it now or in the decade to come; that is to say, what digital marketing tools offer in terms of efficiency and higher productivity is complemented by the communications experts working behind the scenes. So while we may see more automation, this will create capacity for digital marketers to implement more complex and multifaceted communication strategies, rather than making them obsolete.

In conclusion, the challenge for digital marketers of tomorrow will be to effectively balance current and proven marketing tools with the exciting new innovations coming down the pipeline to implement marketing that is of better quality, more engaging, precisely targeted and able to meet and exceed KPIs.

Sources

https://www.sociallyinfused.com/social-media/social-media-tools-you-need-to-try-in-2020/

https://www.forbes.com/sites/forbesagencycouncil/2020/02/03/2020-trends-in-digital-marketing/#2fb3799a2f03

https://medium.com/@bizsites/the-future-of-digital-marketing-whats-new-in-2020-6d13010fb37e#:~:text=Chatbots%2C%20while%20kind%20of%20old,statistics%20for%20AI%2Dbased%20technology

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expertdigitalmarketingthing-blog · 6 years ago

Text

How to Promote Your Blog in 2019 With Top 10 Content Promotion Tactics

How to Promote Your Blog - There are thousands of blogs. We are familiar with many blog sites and Google blog. Out of aspiration, many people write blogs.

1. Blog Promotion

2. Use E-mail Marketing

3. Social Media Marketing

4. Popular Social Networks

5. Reciprocal Sharing Sites

6. Social Bookmarking Sites

7. Niche Social Sites

8. Join Social Groups and Forums

9. Different Stages of Marketing a Blog

10. Manage your links

11. Watch Out Analytics

See More Related Articles

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holytheoristtastemaker · 5 years ago

Quote

http://damianfallon.blogspot.com/2020/04/is-remote-product-management-career_67.html

#SEO #Local SEO training

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s4g2seoservices · 5 years ago

Text

How to Do Effective SEO for your Construction Website in 2020?

SEO Simplified for Contractors: Steps to Start with SEO of your Construction Website

What-are-the-main-considerations-for-the-SEO-of-a-construction ?

Do you know?

93% of online experiences start with a search engine. SEO leads have about a 15% close rate, while outbound leads have about 2%. (Source: Search Engine Journal). So, when the discussion is about digital marketing for contractors, can we ignore SEO. Search engine optimization is the basis of digital marketing. And along with the right content strategy, it yields incredible organic results. Thus, here we are simplifying the very idea of web optimization and helping you out with how to do effective SEO for your construction website in 2020.

Step 1

Create an amazing website

It doesn't matter whether you are getting regular leads through common connections or word of mouth, even if you have two-three subcontractors with you, or you want to concentrate on small projects, a website is a must. It's secondary whether you wish to invest in SEO or do Google Advertising, a website that is fantastic in every sense is the basic requirement.

But don't get a website for the hack of it. A website is not just the online address of your company or brand. It is also a door to opportunities, leads, and hence conversions. So, your website should tick all the following boxes:

The construction website's interface should be user-friendly.

Design of the website be slick, suave and colors shouldn't be jarring to the eyes

Your website should definitely be better than the competitors'

It should run smooth and fast when opened on any multimedia phone even when it's not connected to wifi or poor net connection

Make sure 404 pages are not a recurring phenomenon

The look and feel of the website should match the dynamics of every smartphone, laptop, and tablet.

Your website is fantastic only when the user is taking away something from it. Be it the feel of the site, look, content, or interaction.

Why should a construction website be smooth and fast in functioning?

For beginners, a slow-loading website gets penalized. Google and Bing both prefer fast-loading websites as it gives the users a pleasant experience. This is co-related. If a visitor is coming to your website and not liking it, he/she will be off. This situation will certainly not help your website to rank better. A website that lacks in speed and is affecting user experience is certainly not going to help the business. If you are not getting the kind of website you need, it's better to get specialist SEO for contractors. The construction marketing service providers have skilled and talented designers to take care of your website.

Step 2

Optimize your Construction Website

Now the website needs to be optimized. How? It's not a one-day thing. It takes considerable time to be in place. With the use of Entity Salience Analysis, search engines looks at the various signals coming from each page of your website. As you understand the science behind the signals, stronger the better. The same way, for Google and Bing too, strong signals means you have done the optimization through keywords and content right.

Go with the right set of general contractor keywords to optimize the web pages. If you are a general contractor/interior designer trying to do SEO, focus on "Buying Intent" keywords like "general contractor services," "interior decor tips", "home renovations", "home remodeling" etc.

Step 3

Have a Google My Business Profile

If the website is your address, Google My Business Profile is needed for the users to reach out to you. There is no denying the fact that Google searches for your construction website will have your website on the first page. However, the recent updates have started showing the address on the top side of the search bar. Sample the following image with the search "contractors near me"

Thus, having your construction company listed on a google map is important. The next crucial move would be to update your company details with a full description, contact us number, opening hours, the link of the website and other information on Google My Business. Remember, Google values its users and wants to serve them with quality.

How to complete your Google My Business account?

After registering with Google go to https://business.google.com/locations, select your business and then select 'Info' on the left-side dropdown menu. Put all your details here and complete it thoroughly. It will ask you about your location, address, products, highlights, description of your business (in 750 words) and photos as well. Fill up the accurate details as this will also help your company to stay ahead in the SEO game with better ranking.

Step 4

Getting Google Reviews for validating the performance of your construction company

SEO for a construction company will get the required jump when your company can get good Google reviews. Now, you must be asking why reviews on Google are important. It is not necessary; all the clients might not get time to give you reviews. But, you ought to be having good reviews to better your website rankings and also your ranking on the maps.

How can a contractor get a good Google Review?

Obvious, good work! Get your job done on time to leave an impact on the client's mind.

Have a positive attitude towards the project and speak out about the matters concerning the project with the client very clearly. This helps in building the trust factor.

Follow up with the email, letter or personal meeting

Shower praises on the client and the project

Lastly, make an honest appeal

The best thing about this entire exercise is that the client also understands the value of Google reviews for his/her own company, and thus will not be hesitant to give you five stars. Keep in mind, the prerequisite for this is no shoddy work and on-time delivery.

Step 5

Social Media Optimization and Marketing shouldn't be missed

Don't underestimate the power of Social Media for your construction company. Social Media is a quintessential part of your contractor marketing strategy, as well as SEO. Social Media presence is one of the best ways to do organic marketing for your construction company.

So, what all social media platforms are best for contractors. Going by the statistics, of course, the top four, namely, Facebook, Twitter, Instagram, and LinkedIn, are essential. However, you can even decide to go off the beat trying social media platforms like Reddit which is very popular these days in the US, Pinterest for flaunting your fantastic work and Houzz for getting a network of fellow contractors, remodelers and subcontractors. Social Media Optimization also helps in Social Signals.

Social Signals are nothing but a webpage's social media visibility, including shares and likes, as recognized by the search engines.

These activities contribute a great deal in improving any page's organic search ranking. It is also another form of citation, behaving similarily as backlinks. Social signals include:

Number of tweets and retweets and also the popularity of the followers tweeting

Facebook shares and likes

Mentions on community pages of Reddit, Tumblr and other community-based social media platforms.

All these have quite an impact on SERP. Thus, Social Media shouldn't be ignored when it is about SEO and especially when you are into servicing business.

Step 6

Building a network of Links and Citations

Being a contractor, you will be benefitted the most by local SEO. As mentioned previously, Google My Business listings will help your company when it comes to local searches. Now, let's talk about how to get back-links? Backlinking for many Construction SEO experts is outdated, but the quality links are always welcome. There are industry-specific magazines and the blogs of subject-matter experts where one can knock the door and can ask for back-links and vice versa.

Get a talented marketing blogger for a quality line of articles to be published on the other quality websites that have good DA. You must also be aware of your competition. Analyze what competitors are doing to get the links by using tools like Moz, Ahref, SEMRush - the best in the SEO now. Hiring an SEO expert for your construction marketing solutions here is the best bet.

Step 7

Track your SEO efforts

SEO for contractors will work only with proper monitoring. Here are the key metrics to do it?

Rankings - Check whether your website's rank is improving gradually.

Traffic - Slowly, the number of visitors should increase

Conversions - Are your leads getting converted to customers?

But before you start analyzing all this, you need to know how to start:

Get software to monitor your website's availability and performance. Pingdom is a free popular tool. Uptrends is another viable software available.

Have Google Analytics in place so that you can see who all are visiting your website. From where they are coming and what content is clicking with them.

Google Search Console is another helpful tool to monitor the ranking.

Bing Webmaster Tools shouldn't also be ignored. Bing is popular among the US netizens, and its users are considered high quality and usually convert

Another essential step after completing your website is to check whether your site is indexed or not. First search it on Google Search, if you can't find your website then come to Google Search Console.

You have your website's URL, right! Copy and paste the link to start the process.

After you hit the enter, google will do the trick.

If you see the page is not showing your website, click on 'REQUEST INDEXING'.

Do it for all the service pages if the pages are also not indexed.

You are good to go with your construction website now.

Also, get to know: How Marketers Fail to Score with SEO

Conclusion

A crucial step to do SEO for contractors would be the addition of blogs on your website. However, keep in mind that low-quality, not-well-researched, low-on-keyword-cluster blog will not take you anywhere. Still clueless as to how to do effective SEO for your construction website in 2020 to achieve great results! Have a contractor marketing services provider/agency to tackle the technicalities of SEO and other construction marketing solutions, while you concentrate on your core job.

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#SEO #seo services #search engine optimization #search engine optimisation #seo marketing

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