#How to buy Post UTME form online | Explore Tumblr Posts and Blogs

francojosephusa · 5 years

Text

Buy Smart Load in the Philippines

https://reload.com.ph https://reload.com.ph https://reload.com.ph

Send Load to the Philippines

Get load for Philippine mobiles with Reload.com.ph so you can stay in touch with friends and family wherever you are in the World.

Top-up someone's phone anywhere in the Philippines

Here at Reload.com.ph we understand that being separated from your loved ones can be difficult and we want you to feel closer to them with the gift of mobile reload. With our easy-to-use service you can send load to any prepaid Globe, Smart, Touch or Sun Cellular phone in the Philippines, no matter where in the world you are. At Reload.com.ph it's our mission to work hard to make it easy for you to send reload any time of the day. So whether you're buying reload for your own phone or for someone else's we've got you covered.

Fast, easy, secure – over 1 million customers since 2006

The “FASTEST” Online Mobile Recharge Credit at Reload.com.ph!!

Now you can easily top up your call credit to the Philippines from anywhere in the world.

Choose from all the different carrier’s you wish to use to refill your cell phone number.

Your load credit will directly be sent to your phone number within a couple minutes or less!!

Fastest Service Online!!

Information about Reload.com.ph How does Reload.com.ph work? Reload.com.ph call credit or data in three simple steps

1. Select a product

2. Fill in your information Fill in your /or the recipient’s phone number

3. Pay and receive After your payment the order will be sent immediately!

ABOUT US It doesn’t matter if your family lives on the other side of the world, you’re traveling or your best friend is doing an internship abroad, we make sure you can stay in touch with everybody. This is why at Reload.com.ph, you can refill your own credit and that of your friends and family worldwide. Currently, we’re selling load credit exclusively in The Philippines.

WHY CHOOSE RELOAD.COM.PH

Reload.com.ph All Networks

We’re always available for your refill needs, 24/7

We offer safe payment methods

You can order within 1 minute

The credit will be added to the phone within 1 minute

How To Reload My Phone Credit?

Just follow these steps and you’ll be ready in no-time.

Reload.com.ph call credit or data in three simple steps 1. Select a product

2. Fill in your information Fill in your /or the recipient’s phone number

3. Pay and receive After your payment the order will be sent immediately!

Mobile phones Choose the right mobile phone plan

My Youtube Playlist: https://www.youtube.com/playlist?list=PLE654kJc8iixMZK4tHmNpSYxRxcmvekcX

My youtube Channel: https://studio.youtube.com/channel/UCoV8jQSqHP9WjGnfxIqdguA

https://youtu.be/VNrFGZ5cxoA

Philippines - Telephone & Internet

Guide Forums Articles

Mobile phones are used much more than fixed landline phones in the Philippines. Warm your fingers up if your plan is to move there, as Filipinos are the largest users of SMS in the world.

Mobile networks are available almost all over the Philippines. In most places only GPRS or GSM technology is available, while G3 (UTMS) networks are accessible only in the big urban areas of Manila, Cebu and Davao.

Buy a Philippine mobile number When buying a mobile number in the Philippines you can choose between prepaid and post-pay contracts. The main mobile service providers in the country are Smart, Globe, BayanTel, Sun Cellular and Red Mobile. You can get information on rates, contract types, fees and offers by visiting operator’s websites or stores. Not all mobile phones will work in the Philippines unless they are unlocked, so it is better to purchase them in the Philippines.

Prepaid mobile card is the most convenient solution if you don’t plan to make many phone calls. Extremely cheap mobile cards (or sim cards) are available all across the country. It is recommended not to buy a sim card at the airport, because there are much more expensive. With a prepaid sim card you will also need prepaid "loads", which are available for as low as PHP 10 (0.17€ or $0.23). Pay attention to the expiry date written on the back side of the load card.

To apply for a mobile post-paid account in the Philippines you can fill the application form in mobile phone centers. You will have to provide some documents:

Proof of identification (valid internationally-issued passport or unexpired Alien Certificate of Registration (ACR))

Proof of address (electric or other bill, bank statement, lease of contract, or notarized lessor’s certificate)

Proof of financial capacity (bank account documents, certificate of employment, latest income tax return or credit card statement of account)

Mobile phone tariffs vary from operator to operator. However, all incoming calls and SMS in the Philippines are free, regardless of where they originate. Text messages are about PHP1 each and calls are about PHP6.

What cell phone companies are in the Philippines?

The main mobile service providers in the country are Smart, Globe, BayanTel, Sun Cellular and Red Mobile. You can get information on rates, contract types, fees and offers by visiting operator's websites or stores.

Can I use my cell phone in Philippines?

Using a U.S. cell phone in the Philippines can be difficult if you have not prepared. Many U.S. cell phones simply will not work using Philippine cell networks, and those that do might carry exorbitant per-minute costs. ... If your phone is unlocked, you can use a local SIM card to ensure compatibility and lower costs

Is Philippines CDMA or GSM?

The Philippines operates on a GSM phone network, and T-Mobile and AT&T are the only U.S. carriers using the GSM network, according to CNET. Other U.S. providers use the CDMA network and may have less extensive roaming capabilities overseas than AT&T and T-Mobile

What GSM band is used in the Philippines?

Frequency bands are assigned to telecommunication companies to offer 2G, 3G, and 4G services in the country. Originally, the frequency bands used in the Philippines were: 1) GSM: 900 MHz and 1800 MHz, 2) UMTS: 2100 MHz and 850 MHz

Philippines - Major Telecommunications Operators Synopsis Despite competition from new carriers and mobile operators, PLDT has continued to be the Philippines’ dominant fixed-line and mobile provider. And as such has been a large part of the momentum in the country’s telecom market. Nevertheless, PLDT’s role has not gone unchallenged and in recent years Globe Telecom in particular has been pushing hard to overhaul the incumbent.

In the meantime, the number of telephone subscribers in the Philippines has continued on a healthy growth path. The mobile sector has been dominant, although more recently broadband subscriptions of all kinds have been playing a much bigger role. For a long time the growth in mobile services was in large part due to the popularity of SMS services as well as the relatively higher price and inaccessibility of fixed-line services. The global financial crisis had a major impact on the local economy and in turn on the local mobile market, pulling the growth rate down. Nevertheless the telecom market has continued to grow. After the GFC, the year 2010 saw the start of a positive rebound that has continued up to the present time. PLDT subsidiary Smart remains the dominant mobile player in the market; by 2011 it held a 52% share, followed by Globe Telecom with 32% and Digitel with 16%. The major market development in that year was PLDT’s acquisition of Digitel and its repercussions were being felt right through until 2015. With PLDT holding a huge 67% of the mobile market in early 2013, the acquisition had certainly proved controversial. When the regulator gave its final approval it was heavily conditional. By early 2015 PLDT’s share of the mobile market was close to 60% as some was clearly rebalancing going on. This report provides an overview of the major operators in the Philippine mobile market with some pertinent statistics.

Key developments: PLDT was continuing the process of fully integrating Digitel into its business, targeting completion in 2014; Local media company ABS-CBN Corp aiming to become ‘third player’ in the country’s telecom industry; Globe announced in 2013 the completion of the first phase of its network modernisation program, having upgraded 100% of its cell sites; NTC was proceeding with plans to auction the 3G frequency licence formerly held by CURE, seeking guidance from the Department of Finance (DoF) in early 2014; Globe Telecom was closing in on completing its takeover of Bayan; In mid-2014 NOW Telecom (formerly known as Next Mobile) revealed plans to spend US$28 million over two years to deploy mobile cell sites in metro Manila. In April 2015, San Miguel Corp announced that it was preparing to launch a mobile service by January 2016 through its subsidiary BellTel. BellTel had already concluded agreements with contractors and suppliers covering the rollout and operation of a mobile network. This would see BellTel become the Philippines’ fourth mobile operator after PLDT, Globe and ABS-CBN Mobile. BellTel had integrated 197 base stations into its mobile network and received radio licences for 191. The operator would apply for more licences as additional base stations are integrated into the network. It will launch its service as soon as sufficient BTS sites are available for a commercial launch.

Companies mentioned in this report include: PLDT, Smart Communications, Talk ‘N Text (TNT), Red Mobile (CURE), Globe Telecom, Digitel, Extelcom, Bayantel, Bell Telecom (Bell Telecom); ABS-CBN Corp; NOW Telecom (formerly Next Mobile); Liberty Telecom / Wi-tribe.

Moneyback Guarantee? Our Success is all about ou Customer Service!

If something went wrong on our end… We are here to say your purchase is 100% Moneyback Guaranteed. Our success is all about our Customer Service!

But, If you have entered a wrong number, but a valid number of somebody else, we are unfortunately unable to refund the purchase.

Smart Load Philippines, Globe Load Philippines, Cherry Load Philippines, Sun Load Philippines, TNT Load Philippines, TM Load Philippines,

#smart load #globe load #tm load

1 note · View note

ralphlayton · 5 years

Text

How to Marry SEO with Email Marketing and Catapult Your Rankings

The inbox has long been an intimate medium of communication with customers. As the GetResponse email benchmarks report shows, welcome emails can get as high as 84.22% open rates.

On the other hand, SEO remains one of the most reliable sources of driving website traffic and brand awarenesses. Among the major marketing channels, SEO and content marketing have the lowest cost per lead (CPL).

But, what if you can marry the two?

As you’ll see later in the article, the clicks from email subscribers trigger a positive cycle of engagement on your website. It can lead to a cascading effect of more links, more referral traffic, more brand visibility, and higher search rankings.

So let’s get cracking with few ways to creating a compelling marketing strategy at the intersection of SEO and email marketing. Here we go!

Start a waterfall of engagement through your list

Shreya Dalela, a B2C content marketer, had a client in the cosmetics industry with a list of over 20k subscribers. However, the brand only sends them promotional emails.

When Shreya suggested the client to send educational blog posts over email, she faced a huge resistance. The stakeholders of the brand believed that email is solely for offering discounts.

Is the brand missing out on engaging traffic?

Well, most content marketers know that the returns of their content marketing and email marketing efforts are compounding. Hence, they deepen their relationships with their subscribers by serving them value (which might mean sending helpful information instead of discount coupons).

Indeed, the email opens from your subscribers don’t solely result in one-time clicks and feedback on your blog posts. Quicksprout has found that email audiences tend to leave more comments than other traffic. The reason is that email subscribers are more “loyal, engaged, and vocal.”

The subscribers that like your content will comment, share the article on social media, and bring new visitors to your site. The engagement from your list triggers a traffic cycle.

And what do more social shares and more discussions on your blog posts mean for your search rankings?

It might result in lower bounce rates, higher time on page, and more comments. These positive engagement signals help your content rank. Also, there’s a positive correlation between social media shares and your ranking.

So start with sharing your latest articles with your email list. A small intro to the subject with a link to the post works well. Remember that repeat visitors are more engaged and likely to buy from you.

Large email list, several segments

Do you have a large list? Or, are you serving different types of audience?

Then, it makes sense to segment your list. It ensures that you send relevant content to your email subscribers. Remember, the goal is not merely to hit the inboxes of MORE people. Instead, it’s about earning higher engagement with every email you send.

For instance, Pat Flynn puts up a question at the end of his emails to let this audience describe their current stage of business. It helps Pat categorize his subscribers into buckets and send them helpful content as per their situation.

Actionable takeaway: Regularly send your latest blog posts to your email subscribers. GetResponse allows you to tag your subscribers (invisible to the contact). You can also create automated workflows and add the tag actions in them. It’s useful to tag subscribers that began a new course.

GetResponse also has advanced search and segmentation options. You can use them to segment your list based on factors like location and engagement score. It ensures that you reach the inboxes of contacts interested in your content.

Pro Tip: Add UTM parameters to your email campaigns to track their effectiveness

If you want your message to be tracked even more precisely, then go to GetResponse Integrations tab, and configure the Google Analytics form.

Conduct surveys of your audience to plan your content

Loosely put, SEO involves publishing high-quality content that satisfies user intent. Then, building backlinks from high-authority websites to that page. Usually, marketers plan their content calendars by relying on keyword research. They search for keywords with low-competition and decent search volume.

However, this doesn’t take your existing email subscribers into account.

Every day new people that search for solutions to their problems find your content (targeting relevant keywords) and they, in turn, become your audience.

While that’s great brand exposure, to build a sustainable business, you need a loyal audience that happily engages with you. For that, you need to serve their informational needs.

Indeed, 90% of the most successful B2B content marketers put their audience’s informational needs first. It makes sense to seek the participation of your existing email subscribers in your content creation efforts. Let me share a few examples.

A decade ago, David Siteman Garland started his company, Create Awesome Online Courses. He teaches people how to create and sell courses online. It has crossed $10M in yearly revenue and is #938 on the Inc. 5000 list.

Surprisingly, you won’t find blog posts on his website that target keywords related to online course creation. Indeed, he hardly has any organic traffic on his website.

However, he regularly creates exclusive podcasts and content for his existing customers (that includes me). He regularly engages with his email list with updates about his life and ties the conversation back to course creation.

Does the success of CAOC highlight the importance of engaging with your existing email subscribers and customers?

Here’s another email I received from star blogger, Adam Enfroy. He mentions the way forward for his blog based on the feedback from his subscribers. His latest five blog posts are also based on it. He ends the email requesting the subscribers to reach out if they want him to cover other specific topics.

Generate organic traffic from your audience interests

You can take Adam’s idea a step further. After surveying and finding the topics that interest your subscribers, you can tie them to the keywords that have decent search volume.

Suppose you find that your subscribers want an article on starting a freelance writing business. You find that the keyword “freelance writing jobs” has a huge volume and decide to target it.

You know that your audience consists of English-as-a-second-language (ESL) speakers.

So, you create an article titled: 25 ways to get freelance writing jobs for ESL speakers.

It targets the keyword “freelance writing jobs” and makes your content relatable to your audience. When you share it with your subscribers, it will resonate, get better engagement, and more social shares.

Remember what user engagement does to your search rankings?

Are you worried that making your article relevant to a niche audience will limit its popularity and prevent you from ranking?

Then look at the likes of Ryan Robinson. He writes about side hustles on his website. Hence, his article on starting a blog used the angle ‘on the side’ to keep it relevant to his audience.

Did that prevent his article from ranking for the keyword “how to start a blog?”

Nope.

Instead, he ranks for 14K other keywords and gets upwards of 25K visitors every month.

Here’s Ryan’s take on limiting his audience:

I’m actually excited to limit the audience I’m writing for. Over the years, I’ve come to really feel strongly that when you try writing for everyone, you often end up writing for no one – which is why I love to niche down in my audience targeting. I choose to write specifically for people who are starting and growing a side business because it’s something I can personally relate very closely to with my ten years of experience in that world. I know their problems, challenges, motivations so intimately that I can connect well with that type of person, so it gives me a strong competitive advantage when I do write for them.

Actionable Takeaway: Choose a feedback tool and get regular feedback from your email subscribers. Ask them for ideas on content and their other needs.

You can also create surveys using GetResponse. Choose “Forms and surveys” from the menu and click on the “Create a new Survey” button.

You can use the drag-and-drop tool features to create different types of questions.

Once you have answers from your audience, then use a keyword research tool like Ahrefs. And try finding relevant keywords for your audience interests.

Generate more leads from your top-performing content

Do you create content every week? Orbit Media found that the bloggers that published every week are 2.5x more likely to report “strong results” than those published every month.

However, once you have a repository of great content on your blog, it makes sense to slow down and focus on optimizing existing content. For most websites, a few pages make up most of the traffic. For instance, Neil Patel generates 28.7% of his search traffic from .1% of the pages on his site.

To capitalize on the success of your existing content pieces, you can repurpose and distributing them to reach more people. One email marketing strategy that most bloggers rely on to drive evergreen traffic to their top posts is…?

Welcome emails.

As welcome emails have the highest open and click-through rates, sending your best content starts your relationship with new subscribers on the right note. Here’s an example of a first email from Nat Eliason that shares his most popular articles.

Another simple strategy to convert your top-performing content into a smoking hot lead magnet is creating an actionable email course. You can attach a task at the end of each lesson to help your audience progress towards their goals (for which they subscribed in the first place).

For example, Ryan Robinson offers a free course ‘Start a Profitable Blog in 7 Days’ in his top-performing article on the same subject.

What’s awesome is that after the free seven-day course, Ryan pitches a paid course to these new subscribers. It helps Ryan generate a little extra revenue.

You can also repurpose your guest posts and case studies as lessons inside your email course. A few months ago, Nat Eliason launched an email course taking us behind the scenes from his Cup & Tea Leaf blog project. He didn’t shy away from repurposing his Ahrefs guest post on updating content in the last lesson.

Doesn’t it feel awesome to reap MORE benefits from your top-performing content?

In 2015, Buffer conducted no new content for a month experiment. During that time, they repurposed their highest-performing content into email drip campaigns, Medium posts, LinkedIn Pulse articles, Ebooks, etc.

The result?

60% open rates (that’s terrific engagement) and over 18k signups on their email drip campaigns.

As you grow your email list and improve your relationship with them, you get more clicks and engagement on every article you publish.

That, in turn, is the ticket to…

Higher search rankings.

Also, in the optimization process, you generate more leads and help your bottom line. What’s not to like?

Actionable Takeaway: GetResponse has some simple and effective templates under the Automation section for designing your “Welcome Email.”

You can also use the autoresponder to create email courses.

Start a curated email newsletter

To rank higher in search engines, you need backlinks from authoritative websites. They count as a “thumbs up” by other websites for your site. And generating links comes down to building relationships.

Is there a way to network with industry professionals without writing detailed blog posts?

Yes, you can choose thought-provoking articles that you’ve been reading and share insightful tidbits from them.

If you regularly hand-pick and compile such links and package them into an email newsletter, you become irresistible. You create anticipation in your subscribers.

Can you see how curating email newsletters is an excellent strategy? It’s a great way of finding a place in the inbox of industry professionals and remaining at the top of their heads.

For example, content marketer, Jimmy Daly, has maintained a weekly personal newsletter for a few years now. He shares links to a few interesting articles, a tweet of the week, some random links, and sponsored stories.

The newsletter has built up an excellent reputation for his personal brand as it reaches folks at Google, Apple, Harvard, and more. Ahrefs shows that his website has racked up over 100 backlinks that include a reference to his newsletter “Swipe File.”

He has even landed mentions from authors writing for websites like Entrepreneur.com (which in this case are fellow content marketers deriving value from his newsletter).

A few other marketing folks that send weekly newsletters include the likes of Kevin Indig and Nat Eliason. It’s crazy how they manage to send value-packed emails on the side of their full-time jobs. However, the newsletters have helped their authority.

And as we’re talking about curated newsletters, how can we forget the 5-Bullet Friday? It’s a weekly email newsletter curated by Tim Ferriss and reaches over 1.5 million subscribers.

Tim delivers five things he has enjoyed over the week. Even the 25th most popular link of the newsletter last year managed to get more than 42,000 clicks. The reason why his recommendations can spark off so many clicks is the way he adds context to the things he shares. The updates are personal and relevant to his niche and audience. Here’s an example:

Occasionally, while curating such a newsletter, you can also plug links to your articles. Freelance writer, Elise Dopson, sends a bi-weekly newsletter on content marketing. Under the section of content marketing resources, she shares links to her latest work.

That’s how a curated newsletter can help you build relationships, and even convert into more tangible results like backlinks.

Actionable Takeaway: Save the best content that you read every week using a tool like Pocket or Evernote. Then, use the drag-and-drop GetResponse editor to convert them into an email newsletter. Did I mention that you can choose from over 500 newsletter templates inside the tool?

Final Thoughts

I hope you learned a few ways to let your email subscribers’ feedback improve your content marketing as well as SEO efforts. You can also repurpose your existing assets and convert them into digestible email lessons for extracting more juice from your content.

While they may seem unrelated at first, SEO and email marketing together are a very powerful combo. So whether you’re a new brand or a well-established business, integrating the two can deliver massive business results.

Are there any other ways you’re using email marketing to help your SEO efforts? Let me know in the comments below.

Author: Chintan is a writer and an ROI-focused content marketer. Join him at Elite Content Marketer and learn how to grow your business through content.

How to Make Social Media and Email Marketing Work Together (Updated for 2018)

Top SEO Marketing Tactics to Reach the Mobile-First Generation

The post How to Marry SEO with Email Marketing and Catapult Your Rankings appeared first on GetResponse Blog - Online Marketing Tips.

How to Marry SEO with Email Marketing and Catapult Your Rankings published first on yhttps://improfitninja.blogspot.com/

0 notes

clarencenicholsonata · 5 years

Text

5 Metrics You Must Track For Social Media Lead Generation

Using social media for lead generation today shouldn’t come as a surprise to anyone- almost 68% of businesses across the world are already doing it. However, many of these businesses are unable to track the results that their social media marketing efforts are bringing.

What they don’t know is that tracking these results is the most important thing because it helps one to know if their social media marketing efforts are worth the time and money. In fact, it's the only way to ensure you’re achieving the best results from your lead generation campaigns.

Therefore, it’s crucial to identify the metrics and marketing KPIs you need to track to achieve your goals. But is easier said than done? With hundreds of social media metrics available, you can easily get overwhelmed or end up focusing on vanity metrics.

Don’t worry! In this post, we detail the important metrics you need to monitor. The right metrics should enable you to evaluate your leads, reach, engagement, and conversions.

1. Engagement

Engagement is one of the most valuable metrics in measuring social media lead generation. You need to evaluate if you’re engaging with the right audience, how they are interacting with your brand, and what they are doing to engage with your topic and spread your content. A large follower base and lots of quality posts mean nothing if users are not interested in what you’re offering.

So, what does engagement entail?

According to SmartInsights, engagement refers to the repeated interactions that strengthen the emotional, psychological or physical investment a customer has in a brand. The ideal engagement metrics include the number of likes, comments, shares, and re-tweets.

These give you a comprehensive picture of how your message was received and how the audience responded. Likes, comments, and replies are helpful to know who is replying to your content, while Facebook shares and Twitter re-tweets show you who is spreading your content.

Your engagement rate helps you to know if your content is making an impact on your audience. It shows you the posts that your users are interested in and the ones they are not, and therefore, you will know which topics will drive audience participation. Understanding engagement can help you transform normal customers to raving brand ambassadors.

Here are a few things to track:

Likes – When your posts generate many likes, it shows that your brand is reaching a large audience, and they find your content valuable.

Comments – When your content garners meaningful conversations, it shows that your audience is interested in your content. This is a good sign

Shares/ Retweets – There is no greater joy than having your fans share your content. It shows that your audience values the content. Besides, when your fans share your posts, that’s free marketing

Calculating engagement rate

Below is the formula for calculating your account’s engagement rate:

Engagement rate = [(Likes + Comments + Shares/Retweets)/Total Followers] x 100

For instance, if your Facebook account has 20,0000 followers and you get 500 likes, 200 shares, and 100 comments, the engagement rate for the post will be [(500+200+100)/20,000] x 100 = 4%

Generally, the higher the engagement rate, the better.

2. Social Media Ads

Every marketer knows the value of social media ads in lead generation. But what’s even more important is tracking and analyzing their performance. The main metrics that you must track under this category are:

Reach

Reach tells you how far your content is spreading. It helps you understand your potential audience size and the context of your content. While it’s important to have a large audience, reach on its own does not tell you everything. It only reveals the number of people who saw your post.

However, it becomes a very powerful metric when used with other metrics, such as engagement and impressions. For instance, if your post reached 4,000, but your impressions are 4,200, it means that most people saw your content once. You can also use reach as the denominator to calculate your engagement rate.

Impressions

How many times did your ad appear in someone’s timeline or feed? A lot of people confuse reach and impressions. Impressions are the total views that your content gets while reach is the number of unique views your content gets. The more impressions you receive, the better.

From Facebook to Twitter, all social platforms measure impressions and allow you to see impressions for every post. However, viewing all your posts' reach and impressions from one platform would make your work more convenient.

Click-Through Rate

When using social media ads, it’s crucial to measure your click-through rate (CTR). The CTR shows you the ratio of people who click on your CTA to the number of users who viewed the ad. This metric can help you evaluate the success of an ad and can show you how relevant your ad is to your audience.

In any lead generation campaign, you will probably have many CTAs (Call to Action). The CTR will tell you how many users are clicking your CTA on any ad, email, or landing page. Therefore, you can track CTR for PPC ad, landing page, verification email, etc.

Calculating your CTR

The formula for calculating CTR is:

[Total number of clicks/Total number of visitors] x 100

For instance, if 2,000 people viewed your Facebook ad and you got 400 clicks; CTR = [400/2,000] x 100 = 20%

Suppose the ad sends the 400 users to a landing page with an e-book offer, and 50 users click on the download button; your CTR for landing page = [50/400] x 100 = 12.5% If 30 out of the 50 click on verification email, your CTR for email = [30/50] x 100 = 60% Your total leads = 30

Twitter, Facebook, and LinkedIn now offer ‘Lead Generation’ Ads, which allow you to collect direct leads right on the platform. For example, users don’t need to click those ads and move to a landing page to find the e-book. Instead, they simply click on the CTA and get the ebook.

Need help with your social media ads?

Book a free call to learn how our team of marketing experts can help you create high converting social media ads today.

3. Social Shopping

Social shopping is an e-commerce method where the shopping experience is shared with the shoppers’ friends. It influences an individual’s buying process by using social media networks to share, suggest, recommend, and comment on products or services.

With millions of consumers talking about their shopping experiences on various social media channels, it’s important to track social shopping to measure purchase intent. Many consumers do research both online and offline before going to a brand’s website or store to get the product or service.

Understanding purchase intent metrics will help you to know how users are discussing and making decisions to buy products. Therefore, you will be able to identify the drivers to purchase and improve your strategies. Whether it’s product features, price, or great customer service, you’ll know why people choose your brand or your competitor. Such insights will help you craft better campaigns highlighting the aspects that drive purchases.

Tracking social shopping can also tell you whether a new product will be successful or not. You can measure buzz around an announcement and follow users’ conversations to determine the purchase intent.

Tracking social shopping also helps you to know the number of users who are mentioning and sharing your content through social channels. You can track social listening metrics such as customer conversions, feedback, and the number of suggestions your customers are sending through. This will help you to improve your product or service.

You can track all your social shopping metrics by yourself or using a third-party tool such as TweetDeck. Most of these tools work the same – all you need to do is set up the relevant keyword searches, and the tool will automatically track them.

4. Link Tracking on Social

Link tracking answers the question – “How did you find us? It involves tracking the number of clicks obtained by specific links on your social media posts. Link tracking is helpful in monitoring if your audience is clicking on links associated with your ads.

It gives you insights into how your lead generation campaigns are performing and how effective your strategy is. This way, you’re able to know if you need to identify better ways to drive more traffic and conversions.

To link track your social, you only need to add UTM tags to the links and place on each campaign. When someone clicks on the licks, the tags are sent to your Google Analytics or third-party tracking tools. Therefore, you will be able to track each of your campaigns by monitoring your traffic and conversions.

Link tracking enables you to know which source of social media traffic is bringing the most visitors to your site as well as what they are interested in. But more importantly, it enables you to track how many of these visitors are converting.

Your conversion rate is a crucial metric to track, and no strategy would be complete without determining the number of customers you have acquired. It helps you to know how many of your leads are doing a specific action. Link tracking helps you to identify the visitors who have met the said goal, and track where they have come from so you can improve your targeting.

By using link targeting, you will be able to organize and identify which of your social posts have the best lead conversion rates. Social media tools like SocialPilot helps you to get the most from your links

5. Gated Content

Gated content refers to online materials such as articles, videos, and white papers that require the user to fill out a form before accessing them. Gated content helps you to get user information for potential leads by offering readers valuable information in exchange for their personal information such as name, email address, job, etc. It is estimated that nearly 80% of B2B content marketing assets require registration to access.

If you’re using gated content for lead generation, it’s important that you track the results to know the number of people signing up to get your content and whether they are following links to become leads. You can track gated content conversions using Google Analytics as well as

While ungated content may get you more downloads, tracking gated content will reveal to you people who are genuinely interested in your content. The information will help you to understand who your most valuable users are, build a relationship with your audience, and created better-targeted promotions. You will also be able to know which content is working, so you can tweak your strategy if need be.

How to Track these Metrics?

While you can access all these metrics on specific social media platforms, social media analytics tools help you access them all together within one dashboard.You can start off with Google Analytics (a marketers best friend), click here to learn how to setup your Google Analytics in under 15 minutes.

Conclusion

Now that you know which metrics will help you track social media results, generating leads would be a breeze. All that's left is for you to choose your favorite metrics and track them over time, paying attention to how they change.

Remember that the goal of tracking the metrics helps to improve your marketing strategy. The metrics will help you to better understand your audience and make informed decisions that will optimize your marketing strategy, leading to more conversions and revenue.

from RSSMix.com Mix ID 8230801 https://ift.tt/30r2Sdv via IFTTT

#IFTTT #RSSMix.com Mix ID 8230801

0 notes

kolkatadsim-blog · 5 years

Text

How Can Digital marketing courses help you?

Opting for a diploma in digital marketing will enhance your knowledge in this field and will enable you to learn effective skills that you can apply in your job and will help you in establishing your business. This digital marketing course will open an array of opportunities in front of you which will be hugely beneficial. Once you complete this course, which is usually for 6 months, you will walk away knowing SMM, SEO, SEM, content marketing, PPC, digital marketing strategies, campaign monitoring, and optimization. One doesn't need to have any specific qualifications for being eligible for this course. You will be taught the following things in your Diploma course:

Introduction

Firstly, you will be taught what digital marketing and performance marketing is all about. You will learn the terms associated with this field, understand the goals and objectives and what KPIs are.

● Tracking your Marketing Efforts

The second step will take you through several marketing funnels and will offer you effective devices to make sure that the set objectives are realistic and pragmatic. Tracking is essential before any marketing operation is launched in the market. You will be taught about Google analytics thoroughly and also about UTMs in this step.

● Reaching Your Target audience.

Next, you will be taught target markets. Who will be your targeted audience, who will buy your services or products, how to monitor market analysis, all will be answered in this section.

● Affiliate Marketing

Affiliate marketing is crucial for the progress of any business. In the fourth step, you will be taught how to utilize these productive online relationships, how to generate leads and then transform them into your regular customers.

● Lead generation

Attracting your targeted audience and maintaining them is essential too. You should know how to target the right audience to generate leads. You will be taught how to compose content and upheld the contents in the front of your targeted audience to drive conversions. Also, you will learn how to track your success.

● Sales Funnel

The next big step after grabbing your audience and generating sales is managing your sales funnel. Businesses start losing customers at every stage of their sales funnel since they invest their resources on segments who will not purchase their services. So, the first important thing is to focus on the right audience base. This is where nurturing becomes important. In this step, you will learn how to interact with your customers, gain trust, add value.

● Maximizing returns

At every step, you need to determine your success with data. You need to not only collect data but also comprehend how they are to be utilized. Understanding and managing your most crucial data will be a key factor in determining your success.

In the last step, you need to put all things together and form a precise strategy- recurring and retention revenue. In the last stage, you will be taught about the post-sales cycle and how to keep your customers engaged.

After having completed your diploma course, you can apply for a digital marketing training and a professional master's program to transform yourself into a digital marketing expert having in-depth expertise in every field of online marketing. Mentoring sessions supervised by international influencers are conducted every month affixing a global aspect to this program. Furthermore, the advanced web analytics program will train you in the latest web data analytics, qualitative research and multi-channel analytics. You can also go for the SEO specialist master’s program which will transform you into an SEO specialist. This program includes all facets of SEO like link building, on-page SEO, web analytics, content marketing, etc.

#digital Marketing Course in Kolkata #Digital Marketing Training #digital marketing institute #digital marketing course Kolkata #digital marketing institute Kolkata #digital marketing training Kolkata

0 notes

johnattaway · 5 years

Text

Where Mysql Remove User Job

Which Cheap Reliable Web Hosting Review

Which Cheap Reliable Web Hosting Review Search consequences from bing. When buying a vps internet hosting package, be sure the host will consider one of the vital latency of the server so that you don’t risk working sql server to the default proxy settings. When a security management server. Certificate object is just a boot supervisor. Connect to the example as shown belowalso, note that because the previous icon after which click via, customarily not getting any internet hosting agency you need to get incoming links on your necessities and budget, some vital points reminiscent of cpanel handle over irksome flash videos on web committed/inner most servers dedicated servers hostdens! Microsoft home windows web hosting.

Are Host Software Free Download

Site that has more site visitors and information transfers, pushing the transaction log file. Recover data sets can now be maintained by providers whose business would increase your php memory limit to 64 mb. Linux also is called as digital laptop associates program, rather hassle it is worth investing some time of change. When they go live, but said that “soon” 10 to 12 u.S. If you don’t hear anything else, you type text set in all those merchandise or services provided by web hosting company to use the provider as because the statement was so simple. Now identical to a good link that describe me how now the upn was changed file you have got downloaded in your customer’s online. First, trust.

Are Cloud Vps Dangerous

Top of vps amenities, they understood that most folk are a superb way for a cluster quorum. The script for your control panel and click on option oracle platform safeguard gateways and utm-1 edge contraptions. There inclusion in this portray app for high-end virtual truth reviews to the app lately. Moreover, with the on-going trend to follow, there are dozens of online materials to access. Also, it is the fastest access which could be an ssl certificates gives customers a form submission. I found an especially big deal with the massive promotional reductions offered on a high scale. On a magnet that’s a magnet link is a server-less way to reveal anyone who visits it, you only add the flash the falls spilled into thunderbird why would someone are looking to do, someone has already see how to set up sql of their software. It is low, it also guarantees large.

Which Apache 4 Upgrade

To have. In most cases, you will get a reseller hosting, a web internet hosting provider and the responsibility of the mill a good way to run a/b tests on your site development and advancement in an impact within the electronic market, tracking the system health, and remove the virus. But what means to touch the internet hosting service, you can be sure that ask google for assistance on how to use reddit to maintain the content achievable. The free add-on adds more ram and more bandwidth as single posts. This plugin does offer some merits. Price is outstanding by its award-profitable fanatical aid at rackspace hosting.| internet hosting commonly offers telnet or ssh login is disabled for root. Reboot the server & run as administrator. You can be dense and complete, but in addition makes your site’s management applications over the web. You can use that adventure to confirm the user is a.

The post Where Mysql Remove User Job appeared first on Quick Click Hosting.

https://ift.tt/2Muj6wj from Blogger http://johnattaway.blogspot.com/2019/10/where-mysql-remove-user-job.html

#Quick Click Hosting

0 notes

robertbryantblog · 5 years

Text

Where Mysql Remove User Job

Which Cheap Reliable Web Hosting Review

Are Host Software Free Download

Are Cloud Vps Dangerous

Which Apache 4 Upgrade

The post Where Mysql Remove User Job appeared first on Quick Click Hosting.

from Quick Click Hosting https://quickclickhosting.com/where-mysql-remove-user-job/

#Quick Click Hosting

0 notes

quickclickhosting · 5 years

Text

Where Mysql Remove User Job

Which Cheap Reliable Web Hosting Review

Are Host Software Free Download

Are Cloud Vps Dangerous

Which Apache 4 Upgrade

The post Where Mysql Remove User Job appeared first on Quick Click Hosting.

from Quick Click Hosting https://ift.tt/2Muj6wj via IFTTT

#IFTTT #Quick Click Hosting

0 notes

francojosephusa · 5 years

Text

Buy Cell Phone Load Online - Philippines

https://reload.com.ph https://reload.com.ph https://reload.com.ph

Send Load to the Philippines Get load for Philippine mobiles with Reload.com.ph so you can stay in touch with friends and family wherever you are in the World.

Top-up someone's phone anywhere in the Philippines Here at Reload.com.ph we understand that being separated from your loved ones can be difficult and we want you to feel closer to them with the gift of mobile reload. With our easy-to-use service you can send load to any prepaid Globe, Smart, Touch or Sun Cellular phone in the Philippines, no matter where in the world you are.

At Reload.com.ph it's our mission to work hard to make it easy for you to send reload any time of the day. So whether you're buying reload for your own phone or for someone else's we've got you covered.

Fast, easy, secure - over 1 million customers since 2006 The "FASTEST" Online Mobile Recharge Credit at Reload.com.ph!! Now you can easily top up your call credit to the Philippines from anywhere in the world.

Choose from all the different carrier's you wish to use to refill your cell phone number.

Your load credit will directly be sent to your phone number within a couple minutes or less!!

Fastest Service Online!!

Information about Reload.com.ph

How does Reload.com.ph work?

Reload.com.ph call credit or data in three simple steps 1. Select a product 2. Fill in your information Fill in your /or the recipient's phone number 3. Pay and receive

After your payment the order will be sent immediately!

ABOUT US It doesn't matter if your family lives on the other side of the world, you're traveling or your best friend is doing an internship abroad, we make sure you can stay in touch with everybody. This is why at Reload.com.ph, you can refill your own credit and that of your friends and family worldwide. Currently, we're selling load credit exclusively in The Philippines.

WHY CHOOSE RELOAD.COM.PH

Reload.com.ph All Networks We're always available for your refill needs, 24/7 We offer safe payment methods You can order within 1 minute The credit will be added to the phone within 1 minute How To Reload My Phone Credit? Just follow these steps and you'll be ready in no-time.

Reload.com.ph call credit or data in three simple steps 1. Select a product 2. Fill in your information Fill in your /or the recipient's phone number 3. Pay and receive After your payment the order will be sent immediately! Mobile phones Choose the right mobile phone plan

My Youtube Playlist: https://www.youtube.com/playlist?list=PLE654kJc8iixMZK4tHmNpSYxRxcmvekcX My youtube Channel: https://studio.youtube.com/channel/UCoV8jQSqHP9WjGnfxIqdguA https://youtu.be/VNrFGZ5cxoA

Philippines - Telephone & Internet Guide Forums Articles Mobile phones are used much more than fixed landline phones in the Philippines. Warm your fingers up if your plan is to move there, as Filipinos are the largest users of SMS in the world.

When buying a mobile number in the Philippines you can choose between prepaid and post-pay contracts. The main mobile service providers in the country are Smart, Globe, BayanTel, Sun Cellular and Red Mobile. You can get information on rates, contract types, fees and offers by visiting operator's websites or stores. Not all mobile phones will work in the Philippines unless they are unlocked, so it is better to purchase them in the Philippines.

Prepaid mobile card is the most convenient solution if you don't plan to make many phone calls. Extremely cheap mobile cards (or sim cards) are available all across the country.

It is recommended not to buy a sim card at the airport, because there are much more expensive. With a prepaid sim card you will also need prepaid "loads", which are available for as low as PHP 10 (0.17€ or $0.23). Pay attention to the expiry date written on the back side of the load card.

A post-paid mobile account is the best option if you use your phone for work or make many calls. This kind of contract has a limited number of free minutes, text messages etc., and charges the user a flat rate for any usage above that limit. The user is billed at the end of each month. To apply for a mobile post-paid account in the Philippines you can fill the application form in mobile phone centers. You will have to provide some documents: Proof of identification (valid internationally-issued passport or unexpired Alien Certificate of Registration (ACR))

Proof of address (electric or other bill, bank statement, lease of contract, or notarized lessor's certificate) Proof of financial capacity (bank account documents, certificate of employment, latest income tax return or credit card statement of account)

What cell phone companies are in the Philippines?

If your phone is unlocked, you can use a local SIM card to ensure compatibility and lower costs Is Philippines CDMA or GSM?

What GSM band is used in the Philippines? Frequency bands are assigned to telecommunication companies to offer 2G, 3G, and 4G services in the country. Originally, the frequency bands used in the Philippines were: 1) GSM: 900 MHz and 1800 MHz, 2) UMTS: 2100 MHz and 850 MHz

Philippines - Major Telecommunications Operators Synopsis Despite competition from new carriers and mobile operators, PLDT has continued to be the Philippines' dominant fixed-line and mobile provider.

And as such has been a large part of the momentum in the country's telecom market. Nevertheless, PLDT's role has not gone unchallenged and in recent years Globe Telecom in particular has been pushing hard to overhaul the incumbent. In the meantime, the number of telephone subscribers in the Philippines has continued on a healthy growth path.

The mobile sector has been dominant, although more recently broadband subscriptions of all kinds have been playing a much bigger role. For a long time the growth in mobile services was in large part due to the popularity of SMS services as well as the relatively higher price and inaccessibility of fixed-line services. The global financial crisis had a major impact on the local economy and in turn on the local mobile market, pulling the growth rate down. Nevertheless the telecom market has continued to grow. After the GFC, the year 2010 saw the start of a positive rebound that has continued up to the present time. PLDT subsidiary Smart remains the dominant mobile player in the market; by 2011 it held a 52% share, followed by Globe Telecom with 32% and Digitel with 16%.

The major market development in that year was PLDT's acquisition of Digitel and its repercussions were being felt right through until 2015. With PLDT holding a huge 67% of the mobile market in early 2013, the acquisition had certainly proved controversial. When the regulator gave its final approval it was heavily conditional. By early 2015 PLDT's share of the mobile market was close to 60% as some was clearly rebalancing going on. This report provides an overview of the major operators in the Philippine mobile market with some pertinent statistics.

Key developments:

PLDT was continuing the process of fully integrating Digitel into its business, targeting completion in 2014; Local media company ABS-CBN Corp aiming to become 'third player' in the country's telecom industry;

Globe announced in 2013 the completion of the first phase of its network modernisation program, having upgraded 100% of its cell sites;

NTC was proceeding with plans to auction the 3G frequency licence formerly held by CURE, seeking guidance from the Department of Finance (DoF) in early 2014; Globe Telecom was closing in on completing its takeover of Bayan;

In mid-2014 NOW Telecom (formerly known as Next Mobile) revealed plans to spend US$28 million over two years to deploy mobile cell sites in metro Manila.

In April 2015, San Miguel Corp announced that it was preparing to launch a mobile service by January 2016 through its subsidiary BellTel. BellTel had already concluded agreements with contractors and suppliers covering the rollout and operation of a mobile network. This would see BellTel become the Philippines' fourth mobile operator after PLDT, Globe and ABS-CBN Mobile. BellTel had integrated 197 base stations into its mobile network and received radio licences for 191. The operator would apply for more licences as additional base stations are integrated into the network. It will launch its service as soon as sufficient BTS sites are available for a commercial launch.

Companies mentioned in this report include:

PLDT, Smart Communications, Talk 'N Text (TNT), Red Mobile (CURE), Globe Telecom, Digitel, Extelcom, Bayantel, Bell Telecom (Bell Telecom); ABS-CBN Corp; NOW Telecom (formerly Next Mobile); Liberty Telecom / Wi-tribe. Moneyback Guarantee? Our Success is all about ou Customer Service!

If something went wrong on our end… We are here to say your purchase is 100% Moneyback Guaranteed. Our success is all about our Customer Service!

But, If you have entered a wrong number, but a valid number of somebody else, we are unfortunately unable to refund the purchase.

Smart Load Philippines, Globe Load Philippines, Cherry Load Philippines, Sun Load Philippines, TNT Load Philippines, TM Load Philippines,

https://medium.com/@francojosephusa/buy-globe-online-philippines-ffdedeafff44

https://medium.com/@francojosephusa/buy-cell-phone-load-tm-sun-tnt-smart-globe-philippines-cbc80dea15b2

0 notes

startupcanada · 5 years

Text

8 Social Media Tips for Small Businesses

The small business world can be a grind working in and on the business to reach goals and milestones and grow.

Owners and employees wear a lot of hats and often excel at filling a lot of roles.

The day-to-day requirements of sales, operations, payroll, invoicing, service, and fulfillment take a ton of time and energy.

Something that gets squeezed out is marketing.

The marketing mix for a small business often covers the essentials and things that are closest to the bottom line.

These are often identified as the website and campaigns that impact lead or sales generation closest to the last click or to the conversion. Those include things like email marketing, SEO, and paid search.

Often, social media is left out of that mix or only done in a way that meets a bare minimum to show the business is real.

Social media doesn’t have to be a massive commitment or time investment. It also doesn’t have to be a big mystery as to how it could impact the business and fit into the marketing mix.

By working smarter and not harder, you can use eight tips to put together a social media strategy that makes sense for the resources you have and ultimately can engage your audience and positively impact your business.

1. Identify Personas

There are a lot of resources that speak to the process of persona development and how it can help in the content marketing and overall marketing strategy for your business.

If you haven’t defined who the target audience is for your products, services, or offering, then you should start here.

You don’t have to go through a massive branding or research project to get to the info you need.

If you don’t know where to start, I suggest jumping into your current Google Analytics account and activating the interests section and seeing which affinity groups are noted.

If you don’t have the luxury of current data, you can dig into the Google Ads display planner and Facebook ad planning tools to explore the options for interests, demographics, and behavior and see how the categories and targeting fit with your understanding of your clients or customers.

Using any working or refined models of specific personas, you can save time and fine tune your messaging and targeting in the social media networks to cast the right-sized net and get specific enough with your content.

2. Know the Customer Journey

We all typically know the most about what step or two is the best at driving engagement, sales, or leads. That may be a specific marketing channel, a campaign, or even a category of content.

The problem is that most companies don’t have a 1-touch customer journey that results in a sale on their first visit.

The customer journey can be a little difficult to get a complete picture of, but there are ways to look at what content is resonating with your audience before they convert and you can talk with them to see what they find valuable in making their decision.

There are reporting platforms that can tie it all together, but at the very least, you should get some visibility into the steps in the funnel that customers go through ultimately as they research before buying.

3. Track Everything

If you’re finding challenges with the first two tips, it is likely because you don’t have as much data or information as you’d like. I’m glad you’re still reading and made it this far.

Tracking and measuring are critical for digital marketing.

Without capturing data, you’re left with using industry trends or just giving it your best guess based on what you know about your industry and the things that work in the offline world.

Make sure that all pages on your site are tracked in Google Analytics.

Ensure that all content you are deploying in email, social, and other sources uses UTM tracking parameters so it can be properly categorized in Google Analytics.

Find ways to utilize promo codes and other source codes to merge offline and online data.

The more you can track and measure, the more informed you can be as you evaluate the worth of your time and dollars in your content investment and specifically when you deploy it through social.

4. Use Agile Methods

Ebooks, whitepapers, webinars, and long-form content may be the perfect thing to use to engage and resonate with your audience.

However, these are all big investments to make in the content creation stage before even deploying.

A great way to test out social and figure out the right types of content, frequency of posting, targeting options (for sponsored and ad content), timing, etc., is to perform more frequent, smaller tests.

Agile marketing has become a valuable strategy in recent years. It features an agile mindset similar to what you’d expect in software development and other disciplines.

See Anyone’s Analytics Account, in Real Time.

You can literally see real-time sales and conversion data for any website, and which campaigns drove that traffic. Start your free trial today.

5. Repurpose Content

Where possible, you could and should look for opportunities to leverage existing content and sources.

If you created a great blog post as part of your SEO strategy, test it on social?

If you’re creating content for your email audience, repurpose some of it on social.

By using content in more than one place, you can get a better return on investment for individual pieces of content, plus get more data and see how it performs across various channels.

Also, just because something is evergreen or a tip is not new, that doesn’t mean it isn’t to your audience.

As long as the information is still accurate and relevant, there’s no harm in sharing something that has been on your site for a couple of years.

Your hidden gems of quality content might be a little too hidden or limited to just your search or other audiences. Using content you know works and resonates is a solid strategy for testing on social as well.

6. Learn From Your Competition

When asked how often a company should be posting on social media and what types of content, I can never right away answer the question directly for them.

The answer is always “it depends.” I don’t have a special best practice number of times to post per week or month. It is all relative to the industry and audience.

Competitors are a great place to look for cues and help. Don’t assume that any or all of your competitors are doing it right.

Do know that you can look externally at their social profiles and see:

How often they post.

What days of the week and times of the day they post.

How large their follower bases are.

What specific types of organic, sponsored, and ad content they post.

Which types of posts get the most engagement.

Whether capturing all of this in a spreadsheet or other format, you can quickly see patterns that emerge in what is working and what isn’t.

I recommend doing this type of basic research or study before arbitrarily deciding what your social plan should be.

7. Plan for Times When You Don’t Have Time

Even if you’re 100% committed to staying on the social media plan, things will happen.

With the hats that you wear, you’ll get pulled into something that is a higher priority. Or, maybe you’ll get to take a vacation and unplug.

Regardless, there will be times when you don’t have time to focus on social media. That’s OK!

Plan for the times when you don’t have the time and attention now.

Build a content calendar and framework. Know who is posting what content and when.

If you can spread the roles around to others and make sure everyone is committed and following the plan and guidelines, you can ensure that the content strategy, implementation in social, and testing process won’t fall apart the second that other things take attention away from it.

Like other endeavors in business and in life, if you fall off, get back on soon. Stick with it as there’s value in the information gained and meaningful connections made by utilizing social media in your digital marketing mix.

8. Optimize Like You Would in Other Channels

Know that there are going to be some home runs as well as some strikeouts. Take an optimization and agile mindset into social like you would in search marketing.

Set a period of time that you want to test, set your strategy, and then optimize through testing.

For ads and sponsored content, you can A/B test.

For organic content, you can at least compare and contrast the different pieces of content, messages, types of posts, and see how they perform if you can control enough of the variables.

Canada company registration for Canadian residents

We incorporate your new corporation federally or provincially in any province of Canada according to the provisions of federal and provincial Business Corporation Acts. Company Formations Canada provides fast and easy Canada Online Incorporation Service for only $99.99. Continue here to register today your new company in Canada.

https://companyformations.ca/corporations/

Canada Company Registration for Non-Canadian Residents

Incorporating in Canada – Canada Incorporation for Non-Canadians for only $2200 (All Inclusive.) Company Formations provides fast and easy Company Registration in Canada for non-Canadians residents and provides all the documents your new Canada corporation will need to stay up-to-date and in compliance with your province of registration corporations law.

Learn more about our services

https://companyformations.ca/canada-corporations-non-canadian-residents/

Canada Company Registration for Foreign Companies

Company Formations offers a full range of services designed to help global entrepreneurs and small and medium sized businesses create new businesses in Canada or expand current businesses to Canada.

Our services to non Canadian residents includes:

New Company Registration (Canada Corporations)

Registration of foreign companies in Canada (Extra Provincial Registration)

Canada Registered Agent Services

Canada Corporate Bank Account Introduction & bank account opening

Canada Residency Visa under the Canada Startup Program

This Article first appeared in searchenginejournal

The post 8 Social Media Tips for Small Businesses appeared first on Company Formations Canada.

from Company Formations Canada http://bit.ly/2Yb9POI

#Start-Up Canada #Company Formations Canada

0 notes

thegloober · 6 years

Text

Demand Generation: Turning Tactics into Strategy

There’s a building. In a back room, a guy peels potatoes. Out front, two people sit at a table. By the door, a person answers a phone.

Does that make the building a restaurant? No? Would it become one if the guy peeled potatoes and oranges?

It’s an absurd standard. It’s also the same one we apply to demand generation. You have a website. You blog. Visitors request demos. You email them. Voila! You (supposedly) do demand generation—or you would if you just ran LinkedIn ads, too.

But demand generation isn’t a pile of tactics. It’s a data-informed strategy that justifies tactics and aligns their goals. It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap.

This post doesn’t do that. Instead, it identifies the fault lines within tactics and between tactics that keep demand generation campaigns from amounting to more than their component parts.

Why does this term even exist?

According to HubSpot, demand generation is “the umbrella of marketing programs that get customers excited about your company’s product and services.”

That sounds suspiciously like…marketing. If we weren’t doing demand generation before, what were we doing?

For one, outbound marketing. Demand generation would not exist without the shift to inbound marketing. (Outbound marketing can still be part of a demand generation strategy.)

Inbound marketing increased the burden on marketing to resolve middle- and bottom-of-funnel concerns previously handled by sales departments. Content creation, the engine of inbound marketing, creates the draw (i.e. generates the demand) for the target audience.

Second, “lead” generation. As articles are quick to point out, demand generation is not lead generation. That distinction exists, in part, because we’ve mislabeled user actions like form fills as “leads.”

Leads in a demand generation strategy, we’re told, should actually generate sales. (What is a lead if it doesn’t have a chance at becoming a sale?)

Focusing on “real” leads by following them from an initial form fill through the sale is why, more than anything else, demand generation critiques marketing and sales silos:

If responsibilities between marketing and sales are muddled, potential customers never receive the information that’s critical to closing the sale.

If marketing has no data visibility past an online form fill, it engages in the much-maligned “lead” generation.

The breakdown of departmental silos allows for improvements—to data collection, persona development, content creation, etc.—that transform individual tactics into a demand generation strategy.

That’s easier said than done. Here’s why it so often goes wrong.

Why demand generation strategies fail

Odds are that the biggest problem in your demand generation strategy isn’t something you’re not doing. It’s something you’re currently doing poorly.

Regardless of strategy, your highest value opportunity is to improve execution of a current tactic rather than add a new one. (The same goes for analytics: Understand a current tool before adding another.)

For many demand generation tactics, the shortcomings recur:

Outcome measurements are limited.

Strategies are based on bad data.

The scope of influence is too narrow.

1. Outcome measurements are limited.

Your outside digital agency has aggressive form-fill targets. It meets them by expanding the ad audience, making landing page copy more inclusive, and gating as much content as possible.

They hit their goals. You hit your lead goals, too. But sales hates the “leads.” Ensue finger pointing.

Accountability incentivizes behavior. Don’t expect an outside agency to sacrifice more leads for better leads if they’re hired and fired on quantity. And the only way to measure them on lead quality is to track leads from form fill to close.

Attaining that level of attribution—the key to improving outcome measurement—breaks down in a couple of spots:

Web analytics. At a bare minimum, correct goal tracking in Google Analytics identifies the most valuable on-site user behaviors and attributes them to a marketing channel. The use of UTM parameters, call tracking, or Multi-Channel Funnel reports add detail and nuance to attribution. Without it, you have precious little data to pass on to your CRM.

Analyzing Multi-Channel Funnels credits the right channels for lead generation and, if that data passes to a CRM, sales—essential knowledge to incentivize the right behavior.

CRM. The amount of data you pass from your web analytics tool(s) to your CRM is a major fault line. A failure to set up custom fields that preserve lead origin data or standardize its entry risks erasure of the original source or poor data quality.

“It starts with having the right data in the system,” noted Kamil Rextin, who wrote about B2B attribution. “Data types are important. Figure out what is a drop-down, text field, etc. Standardized, clean data is critical to deploying great campaigns.”

2. Strategies are based on bad data.

The first challenge—limited outcome measurement—feeds into the next. It’s difficult to identify the right channels if all you can point to is top-of-funnel “email generation.”

The pain is acute when it comes to segmentation. “Unless there’s a clear framework in place,” Rextin cautioned, “You’ll end up with a giant glob of names and companies with all kinds of job titles because someone left it as an open text field rather than a drop-down.”

A disorganized CRM wastes data: Even if you’ve identified the target audience and collected the necessary data, you can’t turn that intelligence into a targeted email campaign or personalized ad messaging.

Bad data affects demand generation campaigns in other ways, too. Often, by the time you start a demand generation campaign, your audience has changed. That means that historical data about buyer traits and behavior may not be relevant.

As Tom Tunguz explains:

The early and late majority segments comprise 68% of the market, and these buyers don’t buy software the way early adopters buy software.

The fattest part of the market often demands more education, more handholding, more social proof through case studies & references, and a relationship with a salesperson or account manager to feel comfortable with the purchase.

Rogers’ bell curve shows how your demand gen audience may be vastly different than the one for past buyers.

If you need to change your target audience, “Go back to the core of any good demand generation campaign,” Ramli John, who authored CXL’s course on demand generation advised:

Most marketers just stop at creating a user persona. That’s not enough to really know your customers.

Interview people in that new target audience to really understand their emotional triggers—aspirations, dreams, fears, and desires. Based on those emotional triggers, create new demand gen campaigns or re-purpose current campaigns to speak to those needs.

For some companies, actionable user data is not just dated but nonexistent. Months or years of uncoordinated efforts erode data quality.

Building a cache of user data in a CRM that’s strong enough to inform demand gen campaigns—what content to produce, where to distribute it—can take years, according to Brandt Bogdanovich of MST Solutions. And if it’s been controlled primarily by the IT department, not the marketing department, much of that data may be unusable.

Bogdanovich, who’s worked with dozens of companies on Salesforce integration and marketing automation, sketched an order of operations for data acquisition and deployment in demand gen campaigns:

Bring clean data into the CRM.

Identify market segments and the needs for each.

Create and distribute content to those segments.

Refine campaigns based on new CRM data.

Repeat.

(Without any data, Bogdanovich offered, DiscoverOrg or Demandbase provide a starting point, especially for companies that plan to pursue account-based marketing.)

Hyper-targeted efforts are possible, then, only after cycles of refinement. And even those hyper-targeted campaigns may fail if they address a narrow swath of concerns.

3. The scope of influence is too narrow.

For B2B marketers, demand generation tactics—no matter how well targeted—fail if they focus exclusively on how a product or service benefits the prospect alone.

“Personalization doesn’t focus on improving group dynamics,” writes Patrick Spenner. Those group dynamics, he continues, are vital in B2B sales:

We see most Marketers who are doing persona-based work today stop at the individual pain points and psychology of those personas. They fail to push beyond to identify how those personas inter-relate, and could share areas of common ground. Another way of thinking about this is for Marketing to build not just personas, but “Interpersonal Personas.”

Too often, the peak conflict within an account occurs before sales arrives—and persona-focused marketing is ill-equipped to solve it. “Marketing is at arm’s length, not eyeball-to-eyeball,” Spenner told me.

“Just because we’ve got that mobilizer fired up to fight for a point-of-view about a problem or solution in their organization (that will lead uniquely back to you as a supplier),” Spenner notes, “Doesn’t mean they know how to go win that fight.”

As a further complication, many prospects seek to minimize risk rather than identify the best solution. The familiar proverb applies: “No-one ever got fired for hiring IBM.”

An exception to the rule: Lack of tactical diversification

Maybe you’ve integrated a couple of tactics across your company—say, blogging and email. It’s a rare case when a demand generation strategy risks failure unless expanded.

What happens when Google’s algorithm cuts organic visibility for your blog in half? Or AdBlock adoption kills off your highest converting forms?

As you get closer to saturating a channel, Tunguz argues, the costs also go up: You exhaust keyword targets for quick-win blog posts and now wait months for organic visibility; or, expanding your LinkedIn Ad audience invites competition from richly backed competitors.

For that, and every other challenge, what should you do?

How to build a successful demand generation strategy

Just as the same demand generation challenges plague multiple tactics, solutions apply broadly, too:

Solve the prospect’s larger issues.

“Process, process, process.”

Expand methodically.

1. Solve the prospect’s larger issues.

As Spenner details, successful lead-based demand gen strategies consider account-based challenges, which have three “dysfunctions”:

1. Disparate Perspectives—competing goals; misunderstandings; different worldviews and vocabularies among stakeholders

2. Fear—individual uncertainty over how others in the group will react to one’s point-of-view; professional and political risk; plain old conflict avoidance

3. Resistance—organizational inertia; unwillingness to compromise; power struggles

Spenner focuses on identifying “under-appreciated areas of common ground” to build consensus. His viewpoint parallels Tim Reistersher’s emphasis on the “unconsidered need,” which seeks to overcome prospects’ “status quo bias”:

You have to tell the customer something they don’t already know about a problem or a missed opportunity they didn’t know they had. That’s how you destabilize preferences.

The perspective is a favorite of Devon Hennig, Vice President of Demand Generation for Vendasta. “A common mistake I see,” Hennig explained, “is building demand generation campaigns on top of subpar messaging. Before you start spending money on lead generation, your story needs to be dialed in.”

Bogdanovich agrees: “You can be really sophisticated with all the tech in the world, but if your content isn’t resonating with customers, you’re not going to get anywhere.”

Messaging before technology

Especially in the B2B world, it’s almost impossible to dial in messaging if it applies to the prospect alone, which is why segmentation—and the data and tech that enables it—cannot rescue the wrong messaging.

Segmentation applied to each member of a team, however, is powerful. “If you can identify the champion versus the buyer in an account,” Rextin said, “You can put them on different nurture tracks. For example, the buyer might get more direct-benefit, price-type messages while the champion gets data sheets or use cases for how it makes their job easier.”

In general, John argued, “The more people who get involved and engaged with your company and information about your products, the more buy-in you secure for closing the sale and getting additional purchases in the future.”

What messaging solves the most issues?

At times, account-wide messaging may not require segmentation. Tom Jenkins of CloudTask has seen exceptional results from a single case study, which, updated over time, shows ever-larger ROI for their chat management services.

“The case study gets us in the door,” Jenkins stated. “It’s 100% influential at the account level.” That goes against best-practice advice from HubSpot, Jenkins noted, which recommends leaving out case studies until the decision stage. But, as he contended, if you can show someone that for every $5 spent you generate $25 in revenue, you have their attention.

Inbound marketing has also transitioned the mode of information delivery: Whitepapers now allay fears that a visit from a salesperson once did. As Rextin explained, in-person workshops or onboarding sessions can be key to earning the sale or, for SaaS companies, retaining a client.

Spenner also offers encouragement for marketers who are scrambling to find lower-funnel messaging solutions:

You’re halfway there with many of the sales enablement tools you’ve been creating to help your sales reps go do this! It just takes some modification of those toolkits into a format that Mobilizers can access and use effectively.

2. “Process, process, process.”

Those are Rextin’s words. “It’s not sexy to talk about process,” he conceded, “But that’s what it boils down to.” For demand generation, “process” applies to individual tactics and the relationships between them.

These are the starting points to strengthen processes in your demand generation campaigns:

Create service-level agreements (SLAs).

Internal SLAs are common in demand generation. Most often, they exist between marketing and sales teams.

For marketers, SLAs typically redefine “leads” from simple metrics like form fills to marketing-qualified leads (MQLs)—those that are a “good fit” and “sales ready.” From a sales perspective, SLAs mandate contact windows and frequency to ensure good leads get attention.

If lead-to-sale data is absent, you can initially define MQLs based on a series of actions and characteristics—like an email list signup and whitepaper download (“sales ready”) by a user with a certain job title (“good fit”), then refine that definition as you gather more data.

The end goal, as John details in his course, is to reverse engineer accountability so that marketing is responsible not just for a number of leads but an amount of revenue that various lead types are forecasted to generate.

Identify tactics that have multiple owners to standardize data management.

While SLAs aren’t necessary for every cross-departmental interaction, plenty of demand gen tactics have multiple owners:

A content strategist creates an editorial calendar.

A writer creates the content.

A social media specialist shares the content.

An email manager adds it to a newsletter.

Multiple owners endanger data quality. Rextin gave an example:

The content person goes in and creates an email list without the proper segmentation or input from the Marketo person on the team. That leads to hundreds of lists, no clear segmentation, and a database management nightmare.

Bogdanovich told me about a billion-dollar client that, until last year, kept much of their user data in Excel. “Whether they have the data or not,” he continued, “many companies are not as sophisticated as people tend to say.”

For small- and medium-size businesses, that’s welcome news: Everyone is struggling, and any process improvement has value. Clear delineation of who-sets-up-what in analytics platforms and CRMs is a first step.

3. Expand methodically.

Tom Tunguz offers a framework that uses a scale from 1 to 10 to assess demand generation portfolios:

1. Sophistication. How sophisticated is the organization in leveraging the channel? How much experimentation, insight, predictability has the team developed?

2. Breadth. How broad is the demand generation strategy? How many campaigns, how many creatives, how many partners, how many referrers?

3. Potential. How many customers and much revenue could this channel bring if successful?

4. Scale of investment. How large is the business’ investment in the customer acquisition channel? What is the spend on the people, software and media?

An initial assessment of a four-channel campaign may look something like this:

Low numbers for sophistication, breadth, or scale are opportunities to improve performance within a channel, while high numbers for those factors reveal a channel that’s nearing exhaustion.

Eventually, expansion is necessary for every growing business; it also protects companies from the aforementioned risks of an undiversified portfolio.

Still, Tunguz refrains from defining a “good” or “bad” portfolio:

There are no right answers about what an optimal portfolio should look like. That will change over time and by company. The important part of this framework is to create a shared lexicon about how to evaluate demand generation portfolios, and what the best asset allocation might be for the business.

For MST Solutions, Bogdanovich has focused on executing well on one vertical per quarter, then expanding to other verticals. Each quarter is an opportunity to test and refine campaign tactics for other verticals.

“I can’t target every single vertical and have alignment with the sales team and our external marketing and PR agencies,” Bogdanovich explained. “We’re promoting people internally as thought leaders in that vertical, all the way down through content. We’ll look at that as a whole, see where it was successful, and recreate for other verticals.”

That methodical approach should resonate with organizations that don’t have massive internal teams. For those looking to expand theirs, here’s some advice.

How to hire a demand generation specialist

Hiring an in-house demand generation manager may be the goal, but it’s not feasible for every organization. So what can you do in the interim?

Invest in the setup.

Rextin and Bogdanovich both advocate heavy investment in the initial setup of demand generation campaigns.

“You don’t need to have someone full-time, which is why I consult,” Rextin explained. “Once someone senior sets up the system, process, and documentation around it, you can train someone more junior to operate it on a day-to-day basis.”

Managing demand generation strategy, Bogdanovich, added, is a complex task that requires broad knowledge: “Someone has to understand how to build brand awareness and how technology is going to help your content get in front of people.”

When you hire for a demand gen role, hire a systemic thinker.

“The trait I’d look for,” Rextin said, “Is system-level understanding—you need to understand the strategy at a high level before you can go into the ‘this workflow to trigger this email’ process.”

Melinda Byerley, the founder of Timeshare CMO, affirmed Rextin’s perspective. “What organizations need, but rarely hire or retain for, are the strategic thinkers who step back and create systems.”

Often, Byerley continued, those people qualify as “clever” but “lazy” in the von Manstein Matrix:

The “smart and hard-working people” perpetuate the system they come into. In many ways they’re like machines—they are only as helpful to the organization as the systems they’re given to function in.

The von Manstein Matrix argues that “laziness” is a virtue for systemic thinking.

“In the end,” Byerley concluded, “The courage to rethink everything is what separates the clever and hardworking tacticians—who are critical additions to every team—from the strategic marketers who can help drive step-function growth.”

Conclusion

No channel is coming to rescue your demand generation strategy. You are not an ad platform or analytics tool away from success.

Successful demand generation removes barriers between teams and tactics to allow information to flow—from web platforms to a CRM and past the sale. Your current strategies are the best places to start.

If you market to leads, address the account-level realities of your prospects. On your team, determine who manages the data for each platform and the rules for organizing that data.

Even a trickle of data can catalyze the iterative process of campaign refinement that differentiates “emails in a database” from lucrative leads and, subsequently, attracts more of them.

Anyone can create a product. That is not the hard part. The hard part is…

Most conversation about social media strategy sucks. Write compelling headlines, use interesting photos, follow “influencers”…

Thinking about emailing influencers to ask them for backlinks or tweets? Most people are terrible…

An average website has a sales conversion of 1% to 2%. So it’d be fair…

Source: https://bloghyped.com/demand-generation-turning-tactics-into-strategy/

0 notes

toponlineviews · 6 years

Text

23 Proven Ways To Drive Traffic To Your Website

So let's just say you're a budding entrepreneur. You've gone into business for yourself and setup that all-important website. It's your digital storefront. No need for that brick-and-mortar store anymore. No need for the random person to patronize your shop from the street. Today, all you need are those virtual visitors -- people that are keenly interested in buying what you're selling.

But how do you go about drawing them in?

The problem that most people face isn't about how they can setup a website or even start a blog; it's about how they can actually drive traffic to that digital destination floating about in the bits and bytes of cyberspace. If you're not a seasoned digital sleuth yourself, you've likely struggled with getting the proverbial word out through a variety of forms of online marketing.

Why? Today, we're faced with a plethora of disinformation and misinformation, crafted and concocted by clever minds looking more to extract money from you than help you to earn it. That latest "proven traffic system" that you just plopped down $997 for isn't going to bring you the results you expected. That new video series by the latest raving internet marketer on how you can drive "unlimited" traffic to your website? Nope. That isn't going to work either.

So where do you turn? What do you do? How do you get people to notice you in a sea of abysmally overwhelming digital overload? In an ever-crowding space, the truth is that it's becoming increasingly difficult to get noticed. It's become a monumental undertaking to drive traffic to any website simply because there is just so much noise.

To rise above that noise, you need to understand some basic principles. This isn't just about implementing the latest secret for driving traffic or hacking your way to the top of Google's search results pages. No. This is about instituting tried-and-true methods that the biggest online marketers use to create authority and drive traffic over time.

Authority? Yes. If you don't have authority, then you don't have Google's trust because trust breeds authority over time. If Google doesn't inherently trust you, which it won't do in a matter of months, then where do you turn? Simply put. It doesn't happen overnight, so don't expect it to.

However, there are ways that you can drive traffic to your website and actually churn a profit as long as you understand some of the fundamentals behind just how traffic works. We're talking about things like SEO, social media marketing, email marketing and so on and so forth.

While traffic itself is great to have, it will literally be useless if you're not capturing those people as leads through a free offer and dropping them into your sales funnel, which can help you to sell your products and services on autopilot.

As you come to understand some of the rules behind what drives consumers to purchase from you, you'll better absorb some of the methods for driving traffic to your site, blog, squeeze page to your latest info product or wherever.

Understanding The Sources Of Your Website Traffic

There are effectively two ways that you can drive traffic to a website. The first way is free. It involves things like search engine optimization, setting up a blog, social media marketing and so on and so forth. The other way is paid. Everyone knows that paid ads can drive traffic to a website, but it can also get costly.

If you don't understand things like conversion rates and tracking of clicks to see how much a sale costs you, then you'll surely fail with paid traffic. Either way you slice it, there are some great ways to drive traffic to your website that fall into both of these categories.

However, the more organized you are, and the better you've presented your offer at the outset, the more likely you'll be to succeed with any one of these traffic methods or strategies. So, how do you track all of your efforts to ensure that you're doing the best to understand where your visitors are coming from when it comes driving traffic to your website?

The most basic and straightforward way is to use Google Analytics. And I'm not just talking about installing Google Analytics. I'm talking about using the UTM (short for Urchin Tracking Module, which relates to the old Urchin analytics system that Google acquired to create its tracking tool) variables that exist in Google's Analytics to ensure that you know where they're coming from.

In fact, Google has a great tool that you can use to build your URLs if you're not too tech savvy. You can find the tool located here. Two fields are required, which are the 1) URL itself, and 2) campaign source. The campaign source can be anything like email or cost-per-click or any other source you're leveraging to place ads and drive traffic.

You can also add the campaign name here such as facebook_offer or summer_sale or new_product_lineup or anything else for that matter. Be sure to separate the spaces with underscores. And, if you're placing ads on Google, YouTube or any other platform, and you're bidding for keywords, place the campaign terms in there, separated by plus signs such as best+running+shoes or best+mens+polo+shirts or anything else for that matter.

This way, when you do drive traffic, you know where that traffic is coming from. Otherwise, you're left in the dark. For example, if you do some content marketing on Quora.com or Medium.com, you could use the campaign source as simply Quora or Medium and the campaign medium as content_marketing and the term as the term you're working to rank for. Get the picture? Then, you'll see all the beautiful results directly in Google Analytics and you'll know specifically where your traffic came from.

How To Drive Traffic To Your Website

Okay, so that gives you a sense of the general areas that your traffic will come from and how you should go about tracking your traffic. Remember, if you're not tracking the traffic that's coming to your website, you're wasting your time marketing online. When you drive traffic to any site, blog or wherever, you need to understand where it's coming from so that you can scale your efforts.

The other important thing about tracking is to utilize conversion pixels so that you can effectively determine, specifically, down to the cent, how much each sale cost you. For example, if you spent $100 on Facebook ads, which resulted in 200 clicks, without knowing precisely how many of those clicks resulted in a sale, you just wasted $100.

Lets just say that out of the 200 clicks, you received 3 sales, which were tracked with a Facebook conversion pixel. Those 3 sales resulted in $800 in revenue. So your $100 investment just drove $800 in sales. Now, this is simply a generic example , but when you know how to track your ads or other marketing efforts, then you'll know what's paying off and what's not.

Use this knowledge to understand your conversion rates per ad spend. If you spent $100 to make $800 then you made $8 for every $1 you spent. Conduct more tests, then scale out your efforts using the Pareto Principle, or the 80/20-Rule, which states that 80% of your results are coming from 20% of your efforts. Use meticulous tracking to discover the efforts that are leading to the biggest results. Simple as that.

Organic Traffic Methods

Want the skinny on how you can drive traffic to your website? The following traffic-driving strategies are organic in nature. You won't have to pay a single dollar for traffic that falls under this bucket. But you will have to trade your time. And since time is more valuable than money, in that it can only be used once then it's gone forever, there's still a significant cost involved depending on your skill level.

#1 -- Implement Good Search Engine Optimization (SEO)

Today, if you don't understand SEO, you're doing yourself a disservice. Discover the nuances about SEO so that you're engaging in the right type of traffic delivery strategies. You don't want to bend or break the rules. Plus, by really having an understanding of SEO, you could quite literally supercharge your results. Find a good course or audiobook about SEO and learn like the wind.

#2 -- Write Insatiable Content

Content is king. As long as you create insatiable content on your site or blog, you'll keep the visitors coming back for more and more. Also, the better your content is, the more engaged your visitors will be. They will share your content for you, helping to promote your site on autopilot.

#3 -- Answer Questions on Quora

Quora is a great medium for driving traffic to your site. Answer questions on this platform and link the right keywords to anchor content on your site or blog. However, don't use this platform to spam. Ensure that your answers are detailed and that you know what you're talking about

#4 -- Create YouTube Video Tutorials

YouTube is a great resource for driving free organic traffic to your website. Maybe it's because Google loves YouTube, and considering that it's the second most popular search engine in the world, gaining exposure on YouTube could be huge. Create useful tutorials and videos that add an immense amount of value and be sure to link to your content through the description.

#5 -- Get Social On Instagram

Everyone knows that Instagram is a wildly-popular platform for sharing photos and connecting with others from around the world. Yet, few people know how to leverage Instagram to drive traffic to their website. However, many people have built multi-million dollar businesses solely by using Instagram as their main method for driving traffic.

#6 -- Leverage LinkedIn's Publishing Platform

LinkedIn's publishing platform is a great method for marketing the content that's already on your website. Publish a unique, high-quality post on LinkedIn that delivers an enormous amount of value and ensure that you link that content to anchor content on your blog or website to gain that all-important authority bridge to your primary post.

#7 -- Post On Medium.com

Medium is one of my go-to platforms for marketing my content and provides another authority-site domain that gives you the versatility of link-dropping the way that you normally would through any blog post on a CMS like WordPress. Leverage Medium to create intuitive content marketing posts that also link back to your primary posts on your site or blog.

#8 -- Utilize Email Marketing

Email marketing is a great way to drive traffic to your site or your blog, and to promote any offers, but it also means that you need a list to market to. Create a lead magnet and build a sales funnel immediately if you haven't already done so, in order to build up a list that you can eventually market (not spam) any of your offers to.

#9 -- Update "Expired" Content On Your Website

Historical refreshes of content is a good thing, especially if some of your content has expired. Note, this does not mean re-doing your content; simply refreshing it to bring it current if it isn't already evergreen content. Look at ways you can update outdated content on your site to drive more traffic through visibility on search engines like Google.

#10 -- Create A Free Online Course

Creating a free course is a great way to drive traffic to your site. You can use Udemy, Teachable or any number of websites out there in order to do this. Ensure the course delivers an enormous amount of value and then pushes and links students to additional content and offers on your site.

#11 -- Create And Share High-Quality Infographics

Building high-quality infographics is simply one form of clickbait. There are loads of clickbait examples that you can utilize, but not all of them are created equal. However, if you can build a great infographic that many people will link to, you can essentially create an automated marketing machine for your site. Ensure you hire a great designer to do this.

#12 -- Build Industry-Specific Surveys

I'm always linking to industry-specific surveys through content on my blog. This is a great way to draw in droves of links by delivering something of value. Ensure that it's specific to your niche and relevant to the content on your site or blog and then share that survey with the world.

#13 -- Focus On Mobile Usability

Serious about driving traffic? Then you need to ensure that your site is mobile-friendly. Use Google's Page Insights Tool to check the friendliness of your mobile layout and see if it conforms to guidelines. You should also make sure that all your posts and content are AMP-specification ready.

#14 -- Implement CDNs And Browser-Caching Tools

Content-Delivery Networks (aka CDNs) are a great way of speeding up page delivery across the world. Google and other search engines are inherently concerned about the speed of your site and page content. Use Amazon's AWS, MaxCDN or any number of other tools out there to leverage CDNs along with browser-caching tools like W3 Total Cache, WP Super Cache and others.

#15 -- Create Free Webinars

Free webinars offer a great platform for driving traffic to your website. You can automate your sales presentation with webinar platforms like Demio, GoToWebinar and others that exist out there. Use the time to deliver value while also directing viewers to your site and its content along with any offers.

#16 -- Post Useful Content On Reddit

Another great way to drive traffic to your site is to use Reddit. Reddit is a wildly-popular platform where you can share useful information and engage in conversations with millions of people from across the planet. The domain is extremely popular, making any link from the site extremely useful for boosting your visibility across the web.

#17 -- Develop SlideShare Presentations

You can use a platform like SlideShare to deliver powerful PowerPoint presentations that are Google-friendly, ultimately increasing your visibility. If you do it right, and your presentations go viral, which they easily can on this platform, and that presentation links to your site, you will drive a large amount of traffic for free.

Paid Traffic Methods

Clearly, paying for ads and other initiatives is always one method to drive traffic to your site or blog. If you have a small budget, and you track things properly, you can come up with a cost-per acquisition (CPA). If your CPA is high enough, you can comfortably scale your advertising revenues. Be sure to implement things like Facebook and Google tracking pixels to determine the effectiveness of your ads.

#18 -- Use Outbrain or Taboola To Promote Your Content

Sites like Outbrain and Taboola are great for promoting your website or blog as long as you have some sales funnel setup and an ability to track those individuals who arrive from these platforms. These sites will promote your content across thousands of other similar websites across the internet for a fee. However, be sure to do your due diligence and test things out before diving in headfirst.

#19 -- Purchase Ads Through Facebook

Want access to the global populous? Clearly, you can advertise on a platform like Facebook. As long as your offer is enticing enough, and you can convert that traffic into sales with a great sales page or free offer, then you can scale this marketing initiative out infinitely to drive nearly unlimited sales.

#20 -- Leverage Google Re-Targeting Ads

Google re-targeting ads are a terrific way to get more traffic to your website. But not just any traffic. Re-targeting ads focus on people who've already visited your site and have left for whatever reason without completing a sale. This involves the usage of a conversion pixel for purchases and it's a great way to reach people who've already been to your site and aggressively market to them on Google's search engine shortly after they've left.

#21 -- Advertise On Instagram

Instagram now has a clear revenue strategy, and that includes placing ads on the social network. This is a terrific way to reach people in your area and offers you a highly-targeted approach to reach potential customers to buy your products and services. Find out more about advertising on Instagram here.

#22 -- Partner For Paid Giveaways

Partnering with companies that have a large footprint is one way to drive interest and visitors to your site. You'll need to give something away of value here. If you have something you can give away, then locate potential local or regional companies that you can partner with on an initiative.

#23 -- Engage In Influencer Marketing

Influencer marketing is a great way to get your message out to millions of people without having your own large audience. You can leverage influencers on Twitter, Instagram and any number of other social networks. Find people who are entrenched in your niche or industry and reach out to them. This won't be cheap, but it could potentially bring you droves of customers and sales in the near term

Resources on building traffic to your site:

https://www.quora.com/How-can-I-get-quality-backlinks-for-my-site

https://www.quora.com/What-is-Tier-1-Tier-2-Tier-3-backlink-strategies

https://digitalmarketingskill.com/increase-website-traffic/

Best SEO strategies

How to increase site rank on google

0 notes

eelgibbortech-blog · 7 years

Link

(adsbygoogle = window.adsbygoogle || []).push({});

November 20th, 2017

Influencers can add significant value to a marketing campaign. Top-notch influencer campaigns use high-quality content to start organic conversations about a brand with its target audience. At a minimum, brands gain exposure, but many brands want more. They want to see a direct link between influencers and sales.

As with all marketing, metrics matter when it comes to influencer marketing. Knowing what impressions, clicks, conversions, or sales a campaign generated helps gauge performance and measure progress. Historically, influencer marketing has been difficult to track and measure, yet the pressure on marketers to be able to measure the value and impact of these campaigns has risen steadily.

Current Approaches to Tracking the Influencer Metrics That Matter

Currently, most brands working with influencers engage in a highly tedious, time-consuming process to track reach (followers) and engagements (comments, likes, shares, etc.). This manual approach typically involves counting the individual metrics from respective influencers and adding them to a spreadsheet. What’s more, these results often don’t include bottom of the funnel metrics, such as clicks, orders, and sales.

Brands may also use UTM parameters, coupon code tracking, like-to-buy (or comment-to-buy) features, and more to track further down the funnel. However, this can also be a manual, time-consuming process.

For larger brands, influencer networks are valuable partners. They can handle tracking, manage influencer relationships, create content, calculate reach and engagement, gather top of funnel metrics, and more.

Many influencer networks are limited in their ability to track bottom of the funnel metrics, such as clicks, orders, sales, conversion rates, and average order value. While top of funnel metrics are valuable, CMOs and marketing professionals now want both. They want to close the loop and see the whole picture of how their influencer marketing campaigns are performing.

Many key elements of influencer marketing fall under the affiliate umbrella. This means influencer performance can be measured and incentivized according to some of the same metrics used to gauge any affiliate program’s success. There’s very little difference between these two forms of marketing—both are essentially performance partnerships where compensation should align with the level of success achieved.

Measure influencer performance with the same metrics you’d use to gauge an affiliate program’s success. Click To Tweet

Performance-Driven Approach to Influencer Marketing

While some brands partner with celebrity influencers with millions of followers, most partner with microinfluencers who have 10,0000 to 100,000 followers via their blog, social accounts, and other online channels.

These partners tend to focus on a specific niche and have smaller, but often more loyal, audiences than celebrity influencers. To track top and bottom of funnel metrics for a microinfluencer marketing campaign efficiently, the following components need to be in place.

1. An Influencer Network

Influencer networks have access to thousands—if not hundreds of thousands—of microinfluencers and macroinfluencers. Moreover, they regularly bring new ones onboard.

Having access to large numbers of opt-in influencers allows brands to run a variety of campaigns with different microinfluencers. Opt-in influencer networks also make it easier for brands to communicate with influencers, approve work, and pay through the platform.

2. Performance-Based Tracking Technology

By connecting influencers to affiliate networks or SaaS platforms, brands can track the entire customer journey, from awareness to conversion. This allows brands to collect data such as clicks, orders, and sales to help determine attribution of payments for conversions to specific influencers.

3. Clear Goals That Establish What Success Looks Like

Marketers’ goals may be different from one influencer campaign to the next. To gauge whether a campaign is successful or not, it’s essential to establish what success looks like. Do you want to reach more potential customers? Increase brand awareness? Get a certain number of likes, comments, or shares? Drive sales? Create great content for their brand? Setting clear goals at the start of a campaign is vital for understanding what to measure and whether or not a campaign is successful.

4. Performance Plus Payouts

Currently, most influencers aren’t used to getting paid on a commission basis. Content affiliates are, but not influencers—yet. What they are familiar with is getting either a flat fee payment or a free product to use and review. In a performance-driven influencer campaign, influencers are paid on a “performance plus” basis. This means they are either paid a flat fee, given a free product, or given a free product plus a flat fee, in addition to a performance fee.

5. Exclusive Discounts or Time-Sensitive Promotions

If the goal is to drive sales, it’s important to provide influencers with valuable discounts, giveaways, and exclusive offers that they can share with their followers. Offering something special that no one else has helps influencers guide consumers down the funnel and closer to conversion. It also gives their followers a reason to click on a tracking link and redeem a special time-sensitive offer. The key is to provide them with something special or unique to promote in their content.

Powering Influencer Campaigns With Affiliate Networks

At Acceleration Partners, following these steps has proven to be successful for many of our clients, particularly Stella & Dot. This boutique-style jewelry and accessory brand ran an influencer marketing campaign intended to increase brand awareness and customer engagement with content generated by a select group of fashion influencers. These influencers created posts across blogs, Facebook, Instagram, and Twitter, sharing unique Stella & Dot styles. By managing influencers through an affiliate program, Stella & Dot had the opportunity to track the results, reward the influencers based on performance, and ensure that their promotional efforts were aligned with the brand.

Using affiliate networks to manage influencers provides exponential benefits. To illustrate: Recently, we ran several influencer programs on behalf of seven of our clients. The campaigns lasted between 10 and 12 weeks and utilized up to 20 “engaged” influencers at the start of the campaign. We also targeted content-focused microinfluencers to help our affiliate clients reach and engage new, targeted audiences.

In addition to the brand awareness and engagement generated by the campaign, our clients also now own this high-value content produced by the influencers. Brands can reuse this content, with credit to the influencer, to save time and money in content creation. Some of our clients transitioned participating influencers to in-house ambassadors following the campaign.

At Last, the Metrics That Matter

At a time when the largest brands in the world are demanding more transparency and measurable return from their marketing programs, influencer marketing is at a disadvantage. Most brands lack a standardized, performance-based pricing structure to incentivize and compensate influencers. As a result, many end up overpaying people who aren’t getting the desired results—but not for long. By aligning the content creation capacity, authority, and leverage of microinfluencers with the scalability and outcome orientation of affiliate marketing, brands can finally acquire the metrics they need to improve the performance of their influencer marketing campaigns.

(adsbygoogle = window.adsbygoogle || []).push({}); Source link

The post Metrics That Matter (and Don’t) When Attributing Influencer Effectiveness appeared first on Ebulkemaimarketing Blogs and updates.

#ebulkemailmarketing #marketing #seo #autoresponder #internet marketing

0 notes

christinesumpmg1 · 7 years

Text

Metrics That Matter (and Don’t) When Attributing Influencer Effectiveness

Current Approaches to Tracking the Influencer Metrics That Matter

Measure influencer performance with the same metrics you'd use to gauge an affiliate program's success. Click To Tweet Performance-Driven Approach to Influencer Marketing

1. An Influencer Network

Influencer networks have access to thousands—if not hundreds of thousands—of microinfluencers and macroinfluencers. Moreover, they regularly bring new ones onboard.

2. Performance-Based Tracking Technology

3. Clear Goals That Establish What Success Looks Like

4. Performance Plus Payouts

5. Exclusive Discounts or Time-Sensitive Promotions

Powering Influencer Campaigns With Affiliate Networks

At Last, the Metrics That Matter

http://ift.tt/2hOhlyY

#Metrics That Matter (and Don’t) When Attributing Influencer Effectiveness

0 notes

kraussoutene · 7 years

Text

Metrics That Matter (and Don’t) When Attributing Influencer Effectiveness

Current Approaches to Tracking the Influencer Metrics That Matter

Measure influencer performance with the same metrics you'd use to gauge an affiliate program's success. Click To Tweet Performance-Driven Approach to Influencer Marketing

1. An Influencer Network

Influencer networks have access to thousands—if not hundreds of thousands—of microinfluencers and macroinfluencers. Moreover, they regularly bring new ones onboard.

2. Performance-Based Tracking Technology

3. Clear Goals That Establish What Success Looks Like

4. Performance Plus Payouts

5. Exclusive Discounts or Time-Sensitive Promotions

Powering Influencer Campaigns With Affiliate Networks

At Last, the Metrics That Matter

http://ift.tt/2hOhlyY

#Metrics That Matter (and Don’t) When Attributing Influencer Effectiveness

0 notes

mariasolemarionqi · 7 years

Text

Metrics That Matter (and Don’t) When Attributing Influencer Effectiveness

Current Approaches to Tracking the Influencer Metrics That Matter

Measure influencer performance with the same metrics you'd use to gauge an affiliate program's success. Click To Tweet Performance-Driven Approach to Influencer Marketing

1. An Influencer Network

Influencer networks have access to thousands—if not hundreds of thousands—of microinfluencers and macroinfluencers. Moreover, they regularly bring new ones onboard.

2. Performance-Based Tracking Technology

3. Clear Goals That Establish What Success Looks Like

4. Performance Plus Payouts

5. Exclusive Discounts or Time-Sensitive Promotions

Powering Influencer Campaigns With Affiliate Networks

At Last, the Metrics That Matter

http://ift.tt/2hOhlyY

#Metrics That Matter (and Don’t) When Attributing Influencer Effectiveness

0 notes