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Want to hear from some giants in the online business space about what’s changed in business the past 10 years? You should.
Why?
Ever wonder what is actually important to learn when it comes to building your own business? Are you getting left behind by the ever-changing entrepreneurial landscape? Then you better get into this episode.
Everyone knows there’s so much we need to learn when starting a business. We simply don’t know everything we need to before starting our businesses.
But that begs the question; what’s worth learning and what isn’t? If you waste your time learning unnecessary things, you are the only one who pays for it. Bottom line: you are just hurting yourself and your business.
In today’s episode, we are talking about exactly what has changed in online business for indie entrepreneurs over the last 10 years. Because if we can figure out and be smart about what has been changing, maybe that can help us better prepare for what will change in the future.
Today we welcome a very special guest, Pat Flynn, to discuss the way online business has changed over the past 10 years with Fizzle’s CEO, Corbett Barr.
Both Corbett and Pat are seasoned entrepreneurs who have supported themselves and their families through indie online business for 10+ years. Pat is the founder of Smart Passive Income where he teaches others, through his own experiments, exactly how to stop trading time for money and start building a business that works. And Corbett is the Co-Founder and CEO of Fizzle.co, which provides community feedback and friendship alongside high quality training for people earning a living doing something they care about.
Both these guys get into amazing insights that teach and inspire in this informal, conversational and entertaining episode! Enjoy
“2 online biz giants talk about what’s changed in the past 10 years” Tweet This
Key Points From This Episode:
Overview of Pat’s entrepreneurial journey and shifts he’s experienced in the past. [0:02:59.0]
The consistency of content value, despite the changing multi-media landscape. [0:05:04.0]
How the mobile platform has increased its presence in online business. [0:07:46.0]
Understanding the future of mobile as augmented reality and virtual reality comes into play. [0:10:16.0]
Why now it is more valuable to first be present on one platform and mastering it. [0:13:00.0]
The turning point that pushed Pat to create his first online course. [0:16:39.0]
What has not changed about delivering an online information product? [0:19:55.0]
How to make your online course stand out in a very saturated market. [0:23:16.0]
Understanding the algorithms that are controlling how we connect. [0:29:18.0]
Recognizing how to capitalize on a business “wave” or trend. [0:31:00.0]
Why it is important to never put all your eggs in one “business basket”. [0:33:08.0]
Creating customized automation and a personalized experience with your email list. [0:36:18.0]
How team collaboration has changed with the introduction of new tech and tools. [0:39:33.0]
Increase in competition in the online space; podcasting, social media, and inbox. [0:43:16.0]
Why it has become easier to create a group of super-niched super fans. [0:46:08.0]
How people are now running entire businesses on social media platforms. [0:49:15.0]
Managing your expectations about online business and putting in the hard work. [0:51:03.0]
“When you know who you are and you utilize those super powers to help you with your business, you can’t lose.”— @PatFlynn Tweet This
Links Mentioned in Today’s Episode:
The Top 10 Mistakes in Online Business
Every week we talk with entrepreneurs. We talk about what’s working and what isn’t. We talk about successes and failures. We spend time with complete newbies, seasoned veterans, and everything in between.
One topic that comes up over and over again with both groups is mistakes made in starting businesses. Newbies love to learn about mistakes so they can avoid them. Veterans love to talk about what they wish they had known when starting out.
These conversations have been fascinating, so we compiled a list of the 10 mistakes we hear most often into a nifty lil’ guide. Get the 10 Most Common Mistakes in Starting an Online Business here »
(adsbygoogle = window.adsbygoogle || []).push({}); Source link
The post 10 Things That Have Changed About Online Business In The Past 10 Years with Pat Flynn appeared first on Ebulkemaimarketing Blogs and updates.
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10 Things That Have Changed About Online Business In The Past 10 Years with Pat Flynn http://ift.tt/2BKaUC5
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10 Things That Have Changed About Online Business In The Past 10 Years with Pat Flynn
(adsbygoogle = window.adsbygoogle || []).push({});
Want to hear from some giants in the online business space about what’s changed in business the past 10 years? You should.
Why?
Ever wonder what is actually important to learn when it comes to building your own business? Are you getting left behind by the ever-changing entrepreneurial landscape? Then you better get into this episode.
Everyone knows there’s so much we need to learn when starting a business. We simply don’t know everything we need to before starting our businesses.
But that begs the question; what’s worth learning and what isn’t? If you waste your time learning unnecessary things, you are the only one who pays for it. Bottom line: you are just hurting yourself and your business.
In today’s episode, we are talking about exactly what has changed in online business for indie entrepreneurs over the last 10 years. Because if we can figure out and be smart about what has been changing, maybe that can help us better prepare for what will change in the future.
Today we welcome a very special guest, Pat Flynn, to discuss the way online business has changed over the past 10 years with Fizzle’s CEO, Corbett Barr.
Both Corbett and Pat are seasoned entrepreneurs who have supported themselves and their families through indie online business for 10+ years. Pat is the founder of Smart Passive Income where he teaches others, through his own experiments, exactly how to stop trading time for money and start building a business that works. And Corbett is the Co-Founder and CEO of Fizzle.co, which provides community feedback and friendship alongside high quality training for people earning a living doing something they care about.
Both these guys get into amazing insights that teach and inspire in this informal, conversational and entertaining episode! Enjoy
“2 online biz giants talk about what’s changed in the past 10 years” Tweet This
Key Points From This Episode:
Overview of Pat’s entrepreneurial journey and shifts he’s experienced in the past. [0:02:59.0]
The consistency of content value, despite the changing multi-media landscape. [0:05:04.0]
How the mobile platform has increased its presence in online business. [0:07:46.0]
Understanding the future of mobile as augmented reality and virtual reality comes into play. [0:10:16.0]
Why now it is more valuable to first be present on one platform and mastering it. [0:13:00.0]
The turning point that pushed Pat to create his first online course. [0:16:39.0]
What has not changed about delivering an online information product? [0:19:55.0]
How to make your online course stand out in a very saturated market. [0:23:16.0]
Understanding the algorithms that are controlling how we connect. [0:29:18.0]
Recognizing how to capitalize on a business “wave” or trend. [0:31:00.0]
Why it is important to never put all your eggs in one “business basket”. [0:33:08.0]
Creating customized automation and a personalized experience with your email list. [0:36:18.0]
How team collaboration has changed with the introduction of new tech and tools. [0:39:33.0]
Increase in competition in the online space; podcasting, social media, and inbox. [0:43:16.0]
Why it has become easier to create a group of super-niched super fans. [0:46:08.0]
How people are now running entire businesses on social media platforms. [0:49:15.0]
Managing your expectations about online business and putting in the hard work. [0:51:03.0]
“When you know who you are and you utilize those super powers to help you with your business, you can’t lose.”— @PatFlynn Tweet This
Links Mentioned in Today’s Episode:
The Top 10 Mistakes in Online Business
Every week we talk with entrepreneurs. We talk about what’s working and what isn’t. We talk about successes and failures. We spend time with complete newbies, seasoned veterans, and everything in between.
One topic that comes up over and over again with both groups is mistakes made in starting businesses. Newbies love to learn about mistakes so they can avoid them. Veterans love to talk about what they wish they had known when starting out.
These conversations have been fascinating, so we compiled a list of the 10 mistakes we hear most often into a nifty lil’ guide. Get the 10 Most Common Mistakes in Starting an Online Business here »
(adsbygoogle = window.adsbygoogle || []).push({}); Source link
The post 10 Things That Have Changed About Online Business In The Past 10 Years with Pat Flynn appeared first on Ebulkemaimarketing Blogs and updates.
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December 5th, 2017
We all know video content is rampant, and consumption is on the rise (again, this year). That trend won’t be reversing any time soon. In fact, it’s accelerating, and successful marketers need to get out in front of it. All the content you currently have deployed and all that you will deploy next year is at risk of being completely ignored because of all the other video content coming onto the worldwide stage. Marketers must embrace three specific video content strategies to capitalize on their audiences’ new favorite content format.
We’ve pulled together research data from multiple studies. In this article, I’m going to show you exactly where you need to be from a video content positioning perspective, and I’ll do it without regurgitating dozens of statistics. I am going to include a few—not to impress you with a bunch of numbers, but to help you grasp the magnitude of the shift that is already well underway.
Big Video Thing 1: Consumers Prefer Video
Video is simply more compelling and engaging than text. Video consumption is on the rise, while text consumption is on the decline. It’s no surprise the marketplace has responded with an ever-increasing output of video covering every topic imaginable. What is interesting, though, is the insatiable desire for more video is driven largely by shorter attention spans and the continual rise of mobile device usage over desktop usage.
This year, online video will account for 74% of all online traffic. (Source: KPCN Internet Trends 2017 Code Conference)
This year, online video will account for 74% of all online traffic Click To Tweet
B2C and B2B buyers today are looking for mobile-optimized, well-organized, and easily discoverable content. Video optimized for mobile is much easier to consume on a smartphone than text. Buyers also want content that, rather than dead-ending, suggests relevant follow-up content. Short, digestible nuggets are the sweet spot—56 percent of videos created by businesses today are two minutes or less. And audiences are responding to this: 53 percent of videos that are 90 seconds or less are watched to completion.
Converting existing text content and creating new video content isn’t the massive undertaking it used to be. Consumers today prefer authentic, useful information over high-production glitz and polish. That removes huge barriers to cost and production time in expanding your video asset library.
76% of small businesses say they can measure marked results from their video content. (Source: Animoto)
76% of small businesses say they can measure marked results from their video content Click To Tweet
In response to this trend of shorter attention spans, this past year Convince & Convert rolled out a series of informative webinars—not in the typical 45- to 60-minute variety, but webinines, a video webinar in nine minutes. They’re easier to produce, easier for participants to squeeze into their calendars, and easier for audiences to consume.
Big Video Thing 2: Live Streaming
You’ve heard about it, probably experienced it, but are you exploiting it? If your content team doesn’t yet have someone responsible for the live stream content calendar, or even a dedicated person for it, you probably should. Live streaming is too important to rely on happenstance or when it’s convenient. Granted, one of the most attractive aspects of live streaming is its immediacy and spontaneity. But neither immediacy nor spontaneity precludes us from proactively determining when and where a live stream can bring value to our audiences.
63% of people ages 18-34 watch live-streaming content regularly. (Source: eMarketer, UBS, 2017)
63% of people ages 18-34 watch live-streaming content regularly Click To Tweet
Now is the time to ramp up the skills and processes of your content team members, subject matter experts, and influencers, and arm them with the training and guidelines to capitalize on this rapidly accelerating video off-shoot. They’ll need to know what type of live stream content is useful, so spell it out for them. Live streaming does not equal flying by the seat of your selfie pants. Have a plan for each and every event, know who’s responsible for capturing and creating content, and know in advance what the objectives are for that content.
Already a more than $30 billion industry, video streaming projected to more than double in growth by 2021 to a more than $70 billion industry. (Source: PR Newswire, 2016)
Video streaming (already a $30 billion industry) is projected to more than double in growth by 2021 Click To Tweet
Consider this example: At an upcoming industry trade show, your CMO will interview one of the key presenters after her presentation. The content team should know the plan for that live stream interview, its intended audience, and the plan for repurposing the interview afterward. Your CMO should have a well-crafted list of questions in advance, ones that are relevant to that audience.
Keep in mind, a live stream does not necessarily experience a sudden death once the event concludes—it’s still a video content asset that can and usually should be repurposed and redistributed to extend the longevity of the content. (As an aside, I firmly believe live streaming from the masses will be the nail in the coffins of traditional mass market news reporting channels.) Back to marketing.
Big Video Thing 3: Personalized, One-to-One Video
The sweetest sound to the human ear is the sound of someone saying your name. So do it! Face-to-face meetings aren’t scalable or necessarily desired. A phone call is always in interruption—no one is sitting idly, waiting for the phone to ring. In contrast, email is non-intrusive; we check email when we decide to check email. It’s one of several conduits for delivering one-to-one video, without intrusion.
When you send a personalized, one-to-one video to your recipient, you immediately convey a level of interest and commitment that surpasses most any other medium. Cards, flowers, and gifts can’t compete. (Dating sites will latch onto this.) We don’t often receive a one-to-one video because, well, it just wasn’t feasible.
Today it is feasible, affordable, and in many cases, free. This past year at Convince & Convert, Jay Baer has used personalized video to send updates, messages of support, and praise via video to his extended team. These videos are genuine, thoughtful, relevant, and always appreciated. The recipient can’t not view it. Oh, and they’re quick and easy to produce too. Other team members have also adopted the format to communicate intra-company as well.
A company-wide video message from the CEO is nothing new, but that is a one-to-many tactic. Imagine that each of your sales representatives, as part of their lead follow-up communication plan, had a series of planned, one-to-one video messages. These personalized videos would be useful to the recipient, intentional, and delivered specifically for each prospect in the sales funnel. Powerful—and doable.
Win by Being at the Convergence of These Three Unstoppable Consumer Mandates
If you accept that increasing video demand is being driven by consumer preferences, live video is the fastest growing video medium, and personalized or one-to-one video can resonate with your audiences like no written text on a webpage can, then you have a clear roadmap to:
Improved lead-generation effectiveness
Better audience engagement and conversion
More customer retention
Better customer service
Stronger customer advocacy (that means free business from referrals!)
That’s five irrefutable “wins” on the marketing scoreboard simply by aligning three video strategies and a plan for technical execution.
I know what many of you are thinking: “How is it even possible to deliver mobile-optimized video that is useful, personalized, live-streamed content?”
I have good news. If you can incorporate the intersection of any two of these three strategies listed above into your content plans for 2018, you’ll have an advantage over your competition. And if you are able to implement some aspect that meets the intersection of all three, you will absolutely exceed the expectations of your prospects and customers.
At least, for now.
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The post The 3-Part Secret to Video Marketing in 2018 appeared first on Ebulkemaimarketing Blogs and updates.
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