#How to write Standard Operating Procedures for an Apparel Brand?

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How to write Standard Operating Procedures for an Apparel Brand?

SOPs or Standard Operating Procedures have become an integral part of modern day business management. SOPs are documented step-by-step instructions meant to serve as a procedural roadmap for the employees to execute different operational activities involved in various business processes of an organization. Properly drafted SOPs can prove to be very instrumental for businesses in establishing the standards of performance and output and have better control over the flow of work.

In this article, we’ll try to highlight some of the basic steps involved in writing SOPs for an apparel showroom.

Identification of the business processes

The first basic step involved is to identify the business processes. One simple way to do this is to identify the main functions of an apparel showroom as a business enterprise. For an apparel showroom, some of the essential business processes are inventory management, merchandising, staff management, CRM etc. A broader perspective is depicted with the help of the diagram below. Each of these processes plays a definite and an indispensable role in the smooth operation of the showroom and better the planning and execution of these business processes are,

The better will be the prospects of the apparel showroom achieving its business goals which may include higher customer footfall and conversion rate, higher sales and revenue, customer delight and satisfaction etc.

Example of various business processes in a multi-branded apparel showroom

Identification of the operations involved in each process

Every business process further comprises of certain key operations. Taking the example of merchandising process, it may constitute of operations like design and display planning (fixtures, fittings, and space), stock management, staff training, customer service, sales and marketing activities etc. Again, without proper planning and execution of these operations involved in a merchandising process, a retail showroom/store is unlikely to achieve its merchandising objectives.

Merchandising is the silent and visual sales agent of a retail showroom/store the aim of which should be to consistently provide a favorable and interesting shopping environment to its customers to generate higher sales, increased profitability and customer delight.

Identification of the operational activities

Every operation in a business process is executed through a series of operational activities and tasks in a logical, step-by-step manner. For example, the goal of stock management operation in the merchandising process of an apparel showroom is ideally to ensure that adequate and necessary stock is consistently available in the showroom in tune with the sales projections, marketing objectives and parameters of design and display.

In order to achieve this, the stock management operation will involve four critical activities/tasks taking inputs from sales and marketing analysis, guidelines for design and display, assessment of the availability of the necessary space and display conditions in the showroom and requisite coordination with the inventory process.

These operational activities and tasks constitute the building blocks of SOPs.

Manpower Allocation

After establishing and defining the operational activities and tasks, the next step is to determine which roles/positions from the organization structure will be carrying out these tasks and activities.

This will help in assigning authority, responsibility, and accountability to different roles/positions for different operational activities and tasks. Necessary training could also be imparted to the incumbent employees based on their assigned duties and responsibilities derived from what operational activities and tasks they would be performing in the organization.

Selection of format

Once the operational activities and tasks are identified and arranged in the desired sequence and manpower allocation is finalized, the next step is the selection of a standard format to represent the flow/cycle of work.

A flowchart format is ideal to present a bird’s eye view of an entire operation. However, in addition to a flowchart, using a procedural form can prove to be more useful. A basic example of a procedural form for stock management operation in a merchandising process is depicted below.

Besides lending better control over the operational activities and establishing standards of performance and output at the micro-level, SOPs can also prove to be instrumental for an apparel showroom in controlling its carrying costs, increasing its inventory turnover, building a professional work culture and resource optimization. In the backdrop of rising competition from online retail players and increasing dominance of global and domestic retail giants in the apparel industry, achieving business process excellence has become essential for apparel showrooms operating in the SME space.

Disclaimer: The above content/article is intended only to provide a general overview and is not to be used as a basis for the exercise of any business, professional or investment judgment/action.

Source Blog post: http://www.yourretailcoach.in/blog/how-to-write-standard-operating-procedures-for-an-apparel-brand/

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Top Seven Reasons Why Wear Ezze Has Achieved Success

By Paul Brown

Currently day, there many apparel lines and firms that focus on the making and production of various designs of garments, used by males, youngsters, and ladies. Associated with their success is the application of various advertising strategies and approaches of marketing to more broaden their solutions and in opening brand-new chances for their brand name. By utilizing the standard concepts required for running an effective organization and in sticking to brand-new patterns, it assists in maintaining the whole procedure afloat. Due to this, the secret of success is not that hard to define or to figure out. One of those companies that withstood the test of time is Wear Ezze, which first began its operations in nineteen ninety one and continues to be of much affluence today. The company is based in Ontario, Canada and has expanded into three other sister brands, which are owned by the same family. To learn more about how they have kept the business afloat for all this time, continue reading the following paragraphs to discover the top seven reasons why they have achieved success. The initial point that has to be done is to carry out an exact and including study recording the sector. This consists of leaning exactly how different style firms operate an everyday basis, just how much ought to be allot for the resources and everyday spending plan, what type of job circulation must be developed, and so forth. By finding out about just how it runs and the important facets of running it from the experts within the area, it allows you to have a basic suggestion of what jobs and just what does not. By doing this, you could take several of these aspects and utilize them to create the concepts that will control your approaching line. Perhaps one of the most important things to do with any venture is writing a good business plan, which a lot of folks tend to neglect doing. Composing this plan is important, even when one does not intend on investing or to gather financing from a bank. While this valuable document will be used when applying for loans, it is primarily used as a guideline for running the company and seeing to it that there is enough funds to last for at least six months or more, to cement the foundation for your new line. This further translates into creating strategies for pricing and advertising too. Just like other sort of organizations, it requires having a lengthy listing of rivals that will test you and that virtually has the very same objectives as you. One need not be terrified of competitors, because it could aid in boosting after the top quality of items and solutions supplied to customers. Take a close appearance at exactly how they run their very own facility and develop a listing of weak points and toughness. Where they display indicators of weak points, utilize this as an overview for enhancing the very same element within your facility also and utilize their rates as an overview of just how much you need to be billing your customers. The main reason why customers come back time and time again is because of your products. Following this logic, keep making high quality goods and employ a designer to help in creating unique articles of clothing. Just like Ezze, do not limit yourself to one style or genre of fashion. Do not be afraid to adapt and set new trends within the industry, since this helps in furthering the brand can lead to new opportunities too for collaboration too. A usual facet that a lot of business owners overlook to look after is the monetary element of running a garments line. This consists of computing the prices of establishing it up, the day-to-day upkeep, the wages of each staff member, price of delivery and production, energy expenses, the rental fee for your location, and so forth. This could likewise consist of monitoring your stock consistently, because this will make the restocking procedure a lot easier as well. Do not wait to employ a qualified public accounting professional to help you with every little thing if these jobs are also hard to deal with on your very own. Furthermore, the right promotional strategies should be applied too. This includes using the available resources to your advantage. Printing and setting up flyers, posters, and paying ads in the local newspaper and in fashion magazines are a good place to start. A much simpler way however, would be to set up a social media account or create your own website to reach a broader audience. By establishing a strong online presence, it helps to gather buyers and makes it easier to spread by word of mouth and in clients sharing your posts. Constantly established sensible assumptions and objectives that are really possible. If required, take it one action at a time and never ever wait to ask for aid. Establishing a month-to-month objective of marketing at the very least 5 hundred outfits or t-shirts is a great area to begin. As soon as you and the staff members understand this is in fact possible with effort and determination, take it one action additionally and include even more to that objective up until the criteria within your facility are elevated also higher, which brings about more advancements and renovations as well.

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What Is actually Marketing Strategy?

Have you asked a Marketing Agency for a quote todraw up a Marketing Strategy recently? William Master is actually the supervisor from Developer Apparel Retail Distributors, Canada Wholesale Distributors, Distributors & Manufacturers as well as Retail Dropshippers & Dealer Item Listing He possesses 18 years from adventure in the advertising and marketing as well as exchanging markets and has been actually aiding stores and also startups along with their product sourcing, marketing, supply as well as promotion establishment requirements. You perform certainly not need to be bothered with the spam rules or even you carry out not must tap the services of an e-mail marketing provider at an expensive rate only for your marketing e-mails to get to the junk mail directory straight, without providing the recipient a possibility even to glance this. 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Marketing Health care Advertising Versus Solid Competition

In this particular post, I'll go into a summary of what Relationship Advertising is actually, and what you can do NOW to thrive in these brand new economic opportunities. Through functioning greedily or even through dismissing the demands as well as assumptions of clients and also service partners, not merely are they lessening their capability to function efficiently, but they are likewise hiring new members for a quite singing group who look at multi level marketing as well as multi-level advertising in a very damaging illumination. We offer content for several items like e-newsletters, web content advertising, website, weblogs, magazines, social media sites etc You will after that look into the incorporated advertising interaction tactics and the advertising communication interfere purchase to understand exactly how the communication method happens as in combination of approaches, content as well as network. 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