#HowSearchWorks

[digitaleduskill]

How Web Crawlers Collect and Organize Online Information

In the age of digital expansion, the internet contains billions of web pages. But have you ever wondered how search engines like Google manage to find, organize, and rank all that information in milliseconds? The answer lies in a fascinating piece of technology called a web crawler. Let’s first define web crawler: it is a software bot used by search engines to systematically browse the internet and collect data from websites.

These bots are essential to how search engines operate. Without web crawlers, search engines wouldn’t know what content exists, where to find it, or how to categorize it. They serve as the eyes and ears of search engines, navigating through online content to build massive databases called indexes.

What Exactly Does a Web Crawler Do?

A web crawler, sometimes referred to as a spider or bot, starts its journey with a list of URLs known as seed URLs. It visits these URLs and scans the content on each page. From there, it identifies and follows hyperlinks embedded within those pages to discover more content. This cycle continues indefinitely, enabling crawlers to map out the web efficiently.

The crawler's job involves:

Visiting web pages

Reading and copying the content

Extracting links from the page

Following those links to new pages

Repeating the process continuously

This automated process allows the crawler to compile a detailed and structured version of the internet's vast content landscape.

How Crawlers Organize Data

Crawlers don’t just collect content—they also organize it in a format that search engines can use. Once they fetch a web page, they send the data to an indexing engine. Here's how the process unfolds:

1. Parsing Content

The crawler reads the HTML code of a webpage to identify meaningful content such as headings, keywords, meta tags, and image alt text. This helps determine what the page is about.

2. Storing Metadata

Metadata—such as page title, description, and URL—is stored in an index. This metadata helps search engines show concise, relevant information in search results.

3. Analyzing Links

The crawler maps internal and external links to understand the page’s structure and relevance. Pages with many incoming links from reputable sites are often considered more trustworthy.

4. Handling Duplicate Content

Crawlers detect and avoid indexing duplicate content. If multiple pages have the same information, the engine decides which one to prioritize in search results.

5. Scheduling Recrawls

Since websites frequently update, crawlers revisit sites regularly. High-authority or frequently updated sites may be crawled more often than static pages.

Why Web Crawlers Matter

Web crawlers are the backbone of how search engines operate. Without them, search engines wouldn’t be able to:

Find new websites or pages

Update content in real-time

Remove outdated or deleted pages from their index

Rank results based on relevance and authority

Whether you're running a personal blog or managing a corporate website, understanding how crawlers work helps you optimize your content for visibility. Properly structured content, clear navigation, and effective use of meta tags all contribute to better crawling and indexing.

How to Optimize Your Website for Crawlers

To ensure your site gets crawled and indexed properly, you can follow these best practices:

1. Use a Sitemap

A sitemap is a file that lists all important URLs on your site. Submitting this to search engines ensures they know what to crawl.

2. Avoid Broken Links

Broken links lead crawlers to dead ends, affecting your site's crawlability and user experience.

3. Create Fresh, Valuable Content

Crawlers prefer sites that are updated regularly with high-quality content. Blogs, news updates, and resource articles can all help.

4. Use Robots.txt Wisely

This file tells crawlers which pages they can or cannot access. Use it carefully to avoid blocking important pages from being indexed.

5. Ensure Mobile and Page Speed Optimization

Google and other search engines give preference to mobile-friendly and fast-loading websites. These aspects can influence crawl frequency and ranking.

Conclusion

Understanding how web crawlers collect and organize online information gives you a significant advantage when managing a digital presence. Once you clearly define web crawler, it becomes easier to appreciate the value of SEO practices and structured content. These silent digital workers shape our everyday search experiences and play a crucial role in connecting users with the information they seek.

Whether you're a website owner, marketer, or tech enthusiast, staying informed about crawler behavior is key to achieving online success. The more accessible and optimized your site is, the better your chances of standing out in the vast sea of digital content.

[loudcollectiveartisan]

Ads on Search - How Google Search Works

https://www.google.com/intl/en_us/search/howsearchworks/our-approach/ads-on-search

[naenmedia]

Do you Know How Internet search works ?

How Search Engines Work ? What is the process of search index and results ? Learn in this video

[bullhustler]

https://www.google.com/search/howsearchworks/our-approach/maximize-access/iso-irs=Reverse/html /rss-feed/Boihasbullahngadi Curruption Details Google GDG More This Google+ Total Shutdown But The Fucking Main Alphabet.Com-include=Apps-data Curruption Business Alphabet Not

In Boihasbullah Ngadi Giggle Google LLC ISO-IRS SSL Small Business Company LLC @bullhustler

[ashtreeorganic]

How Search Works

www.google.com/search/howsearchworks/mission/users/

[carvcredlund]

Jak działa wyszukiwanie?

[topicprinter]

Article URL: https://www.google.com/search/howsearchworks/?fg=1

Comments URL: https://news.ycombinator.com/item?id=20544471

Points: 4

# Comments: 0

[seowriters-ca]

How does ORM (Online Reputation Management) reviews work for (or against) your business SEO?

Reputation can make or break a business, any savvy business owner knows that. In this digital age, Online Reputation Management, ORM is like "word-of-mouth" marketing that previous generations of offline business owners swear by. We invited other successful business owners and website operators to share their insights in this blog.

Oliver Sissons from Reboot Online Marketing writes

Customer reviews have become increasingly more important in recent years when it comes to the SEO performance of all sized businesses. Customer review services (otherwise known as reputation management) are one of the go to additional services offered by SEO agencies all over the globe and for good reason to, they can have a dramatic effect on your sites organic performance. Where, when and how the reviews are published can have a profound effect. For example, reviews posted on a websites Google My Business (GMB) listing is likely to help their local search engine result page (SERP) rankings (providing that they are genuine, relevant, useful and of course positive). Alternatively, reviews posted on third party review sites such as Trip Advisor, Trusted Shops or Feefo can help build authority and trust of the website being reviewed much in the same way that backlinks from trusted sites can. More details of this can be found in the Search Quality Evaluator Guidelines released by Google themselves. Besides considering all of the obvious benefits of a positive review profile such as a positive reputation online and increased conversion rates, having unique and fresh reviews posted on your website (be they added manually or even better if added dynamically through the widget of a third party review site) can make the content on your website higher quality and more up to date. With each review adding between 50 - 200 characters minimum to your site (and in many cases a lot more) and having a recent time stamp displaying when it was published, that product page that was uploaded 5 months ago and only contained a 300 word product description can quickly become an authoritative research for anyone looking for the pros and cons or more information on the product in question. The result? Hopefully, your site will rank higher than competitors seeing as it answers searchers queries that much better and provides more value. So now that you are convinced on the SEO benefits of establishing a positive customer review profile online, we need to think about the best strategies to generate, maintain and manage your customer reviews. This will heavily depend on how many new reviews you can realistically generate regularly, how many employees you have/the size of your company and how many review platforms you can be found on. The first thing to consider would be how many review platforms you want to show up on. Of course the more platforms you can be found on, the more time you will have to spend monitoring and managing them. I would suggest picking only a couple (and one of them should be a GMB listing) so that you can easily manage any reviews coming your way without having to log into 20 different sites. Next, you should consider how many reviews you think you will be generating. If you are a local business who has regular face to face contact with your clients/customers then there is little point in investing in automated review software as not only will simply asking your customers to leave you a review when you do see them, this will probably be more effective. In this case, managing your reviews do not need to be too difficult or time consuming as anyone you ask to write their opinion of your business is likely to give you a positive review. Maybe you are an online store though who could expect to receive tens, hundreds or even thousands of new reviews a week. In this case, you will need to make use of online reputation management software such as Grade.us or Reviewtrackers.com which can not only automate the process of asking customers to leave you a review but also help you respond to or dispute any negative reviews you might receive. When using an automated tool it is inevitable that you see a negative review every now and then, the important thing to remember is to notice when such reviews are left and to manually respond to them with a personal touch! Doing so could demonstrate to potential customers reading your reviews that you are engaged and committed to helping your customers or even turn the review into a positive one. Make sure that you decide on some clear goals before opting for any software or review platforms also. If you want to increase your rankings in the local snack pack, you will want to build your GMB review profile more than anything whereas if you want the benefit of a positive review profile alongside fresh, original content on your website you may opt for a video review software that could go that much further in increasing your conversion rates.. Negative reviews and negative SEO, in general, is almost impossible to predict and even tougher to combat but as long as you are dedicated and active online, you stand a chance of not letting it jeopardize your rankings! Unfortunately, companies can experience negative review attacks from competitors looking to disrupt their organic performance and not only are review websites aware of this but Google is too. If you are experiencing such an attack you will want to take a two step approach, first you will want to ensure that you are disputing the negative reviews as it is likely that you can prove that the review(s) have never interacted with your business or purchased your products or services and have the reviews removed as a result. Next, you will also want to make it a personal mission to generate as many genuine, new positive reviews as you can to offset any negative effects of the fake reviews until you can have them removed. Depending on the attack, you may have to keep up this approach for quite some time. One of the best things that you can do today to help you grow, maintain and manage your online review profile is signing up to Google Alerts and set up an alert for whenever your business, brand or product name is mentioned. This will help you discover new mentions of your business which (if positive) you could follow up with asking to leave a review on one of your chosen review platforms. It can also help you keep on top of any negative reviews be they posted on your review platform or on someone else's website. I hope that this content can be of some use for you. Here is a link to the Search Evaluator Guidelines published by Google that is discussed at the end of the second paragraph - https://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf.

Jimmy Chan from Pixelicious writes

*Google loves itself* The first step is to sign up for Google My Business. Not only will it allow your customers in leaving reviews, earning those valuable golden stars, GMB is also smart enough to retrieve your ratings from other sources such as Facebook, Trustpilot, Yelp, etc. Potential customers searching for my brand will see my GMB panel at the top . Leverage that prime screen real estate to showcase your reviews, motivating your customers in visiting your website. *Consolidate Google reviews to improve Local SEO and upcoming Local Services Ads* I only ask my clients to leave reviews in Google nowadays for two reasons: 1) Clients are kind enough to use their own time writing one, asking them to leave a review in multiple places will quickly become a hassle; 2) Google reviews hugely influence your competitiveness in Local SEO (Maps 3-pack) and conversion rate. Nobody would bother clicking on a local busineds with 0 review; 3) The upcoming Local Services Ads is a game changer! They will be shown on top of Google Ads (previously Adwords) and sorted based on the number of reviews. This isn't available in my area yet but start accumulating those golden stars now; *Use testimonials to improve EAT and conversion* Testimonials are prominently featured on my homepage to drive conversion but they also benefit SEO due to increase in EAT, also known as Expertise Authority and Trust. A link to my GMB is strategically placed in my footer, in addition to the actual map (showing the number of reviews) in my Contact page, tying everything together. *What to do if you are a victim of negative reputation attack* Luckily I haven't yet to deal with one but here are some practical tips: 1) Prevent it by avoid signing up at too many review platforms. Many require domain or address verification so the less places you allow people to leave reviews, the easier it will be to manage; 2) If it's a legitimate client leaving a poor review, respond promptly with professionalism and grace. Offer to rectify the situation by letting the customer try your product / service again such that they can update the review; 3) If the above doesn't work, maximize your effort in obtaining positive reviews to bury the bad one; 4) Depending on the platform, there are ways to remove illegitimate reviews (victim of attacks). For example, Wedding Wire requires a copy of the contract when there's a dispute to protect the vendors

Michelle Hoglan from Top Hat Creative Marketing, Conifer, CO writes

How to use customer reviews to benefit your SEO?: Working with the client to make sure things are done right. Automated systems are great but we all have filters to avoid that sort of message. Having the personal touch to make sure the owner and staff know how to request reviews, how to control their online pages, and how to create, gather, and post interesting effective content is the difference. It is like knowing you have to exercise and actually doing it. If you pay a personal trainer you exercise, if not most of us do not do as well. SEO is changing and the unique content from 3rd party trusted review sites has become a huge influence in your SEO. I go so far as to say it is a large part of it. Back linking and citations are yesterday's news. A Good reputation management program including reviews and management/posting to your Google, Yelp, and Facebook page will take advantage of any and all SEO work. The reverse can not be said, just because you have good SEO does not mean your business is positioned to take advantage of the main way people find you online. In other words, if your Google page is not optimized SEO will be much less effective. The main thing to do about any negative review and especially a coordinated negative review attack is to not take it personally. It will be personal to the small business owner but taking that public will almost never get good results. Some are able to use humor or sarcasm to reply to reviews, but most fail badly and end up worse off with wildly popular very negative reviews that end up with a life of their own (go viral) because the owner gave the bad review more legs than it had on its own.

For a Coordinated attack by reviews, you need to flag the reviews (in instances where there are only 5 or 10 reviews, or one person writing multiple reviews under different names) in the provider like Google, Yelp, or Facebook. If it is a coordinated attack responding to something the owner said publicly (news, Facebook page, etc) often times the big players, Google, Yelp, Facebook, will take down the mass response to that action. But if they do not, contacting them and letting them know what the situation is will get that process started, Google and Yelp will do this and have for the last 6 months or so. Examples 12 Rounds Brewing in Sacramento - Owner posted on Facebook about the women's march saying go home, and got 100's of bad reviews - this was before this policy from Google and he ended up selling the business. A different post from Renaissance Dental Center in Raleigh NC had a tone deaf post, 99% of the posts were taken down accusing them of racism by Google. Thank you Oliver, Jimmy, and Michelle for your input. We hope you can put these pointers into action and boost your traffic! Feel free to ask any questions in the comments section below and we'll send you to the right direction. Mon Disclaimer: The views and opinions expressed in this article are those of the authors and do not necessarily reflect the official policy or position of SEOWriters

from BlogSimplified - Business https://ift.tt/2yYtQxk

[digitaleduskill]

How Web Crawlers Collect and Organize Online Information

In the age of digital expansion, the internet contains billions of web pages. But have you ever wondered how search engines like Google manage to find, organize, and rank all that information in milliseconds? The answer lies in a fascinating piece of technology called a web crawler. Let’s first define web crawler: it is a software bot used by search engines to systematically browse the internet and collect data from websites.

These bots are essential to how search engines operate. Without web crawlers, search engines wouldn’t know what content exists, where to find it, or how to categorize it. They serve as the eyes and ears of search engines, navigating through online content to build massive databases called indexes.

What Exactly Does a Web Crawler Do?

A web crawler, sometimes referred to as a spider or bot, starts its journey with a list of URLs known as seed URLs. It visits these URLs and scans the content on each page. From there, it identifies and follows hyperlinks embedded within those pages to discover more content. This cycle continues indefinitely, enabling crawlers to map out the web efficiently.

The crawler's job involves:

Visiting web pages

Reading and copying the content

Extracting links from the page

Following those links to new pages

Repeating the process continuously

This automated process allows the crawler to compile a detailed and structured version of the internet's vast content landscape.

How Crawlers Organize Data

Crawlers don’t just collect content—they also organize it in a format that search engines can use. Once they fetch a web page, they send the data to an indexing engine. Here's how the process unfolds:

1. Parsing Content

The crawler reads the HTML code of a webpage to identify meaningful content such as headings, keywords, meta tags, and image alt text. This helps determine what the page is about.

2. Storing Metadata

Metadata—such as page title, description, and URL—is stored in an index. This metadata helps search engines show concise, relevant information in search results.

3. Analyzing Links

The crawler maps internal and external links to understand the page’s structure and relevance. Pages with many incoming links from reputable sites are often considered more trustworthy.

4. Handling Duplicate Content

Crawlers detect and avoid indexing duplicate content. If multiple pages have the same information, the engine decides which one to prioritize in search results.

5. Scheduling Recrawls

Since websites frequently update, crawlers revisit sites regularly. High-authority or frequently updated sites may be crawled more often than static pages.

Why Web Crawlers Matter

Web crawlers are the backbone of how search engines operate. Without them, search engines wouldn’t be able to:

Find new websites or pages

Update content in real-time

Remove outdated or deleted pages from their index

Rank results based on relevance and authority

Whether you're running a personal blog or managing a corporate website, understanding how crawlers work helps you optimize your content for visibility. Properly structured content, clear navigation, and effective use of meta tags all contribute to better crawling and indexing.

How to Optimize Your Website for Crawlers

To ensure your site gets crawled and indexed properly, you can follow these best practices:

1. Use a Sitemap

A sitemap is a file that lists all important URLs on your site. Submitting this to search engines ensures they know what to crawl.

2. Avoid Broken Links

Broken links lead crawlers to dead ends, affecting your site's crawlability and user experience.

3. Create Fresh, Valuable Content

Crawlers prefer sites that are updated regularly with high-quality content. Blogs, news updates, and resource articles can all help.

4. Use Robots.txt Wisely

This file tells crawlers which pages they can or cannot access. Use it carefully to avoid blocking important pages from being indexed.

5. Ensure Mobile and Page Speed Optimization

Google and other search engines give preference to mobile-friendly and fast-loading websites. These aspects can influence crawl frequency and ranking.

Conclusion

Understanding how web crawlers collect and organize online information gives you a significant advantage when managing a digital presence. Once you clearly define web crawler, it becomes easier to appreciate the value of SEO practices and structured content. These silent digital workers shape our everyday search experiences and play a crucial role in connecting users with the information they seek.

Whether you're a website owner, marketer, or tech enthusiast, staying informed about crawler behavior is key to achieving online success. The more accessible and optimized your site is, the better your chances of standing out in the vast sea of digital content.

[rachelmercerreads]

Tagged: via http://bit.ly/2DnrMiR

[inbics-blog]

All About Latest Google Algorithm Update-Fred

                                  All About ​Latest Google Algorithm Update-Fred

On the March 7th and 8th, 2017 Google made a big change which was enough for many website owners and digital marketing companies to note some of the minimal changes in web traffic and page rankings. However, it is being believed that with the new algorithm update, which is simply called as "Fred", is targeted mainly on websites which are having low quality content and backlinks. Moreover, considering that these two factors occur simultaneously and websites which have hired SEO companies to quickly create low quality contents and backlinks.

On the other hand, Google recently confirmed about the update related to Fred's algorithm, but they did not provide much information about it. The only hint they gave to the website owners was that Fred targeted websites which did not match the webmasters' guidelines. In addition, based on our recent research at StatCounter, we have find out that websites that are having low quality content and provides artificial backlinks, which are meant to earn revenue have been the most affected by this update.

In this blog, we will talk about latest Google algorithm update Fred in brief.

What is Google Fred?

Google Fred is a recent algorithm update that points to black hat tactics tied with aggressive monetization. This includes an overload of ads, low value content and few added benefits for the user. This does not mean that all sites affected by the Google Fred update are fictitious sites created for ad revenue, but many affected websites were content or blog websites which are having large Amount of ads and seem to be created for the purpose of generating income on solving users problem.

A website punished by Google Fred. The ads which are highlighted in yellow and are the highlighting this page. The content is unclear and thin for purpose.

What All Websites are Affected by Google Fred Update?

The following mentioned below websites are affected by Google Fred update:

A website having large presence of ads.

Content or blog in all sorts of topics created for page ranking purpose.

Content which has ads or provides links spread throughout, and the quality of content is way to below the industry standards.

Deceptive ads

Thin  and less word count content

UX/UI barriers

Mobile issues

Aggressively monetized

Aggressive affiliate setups

How to Recover Websites from Google Fred Update?

The recent Google Fred algorithm  was designed to focus on limiting black-hat SEO tactics for aggressively monetizing. Therefore, one of the biggest fix is to scale down your ads and create good quality content.

For a complete recovery of your website  and for making it completely work fine with Google Fred, we recommend:

Reduce the number of ads on your website

Review all the Google Search Quality Guidelines (QRG) and follow the all directions closely if possible.

Review the placement of ads on your website. Are they contributing to bad user experience?

Review the user experience of your website and run a program periodically. Keep betting on your content created by you.

Review content to make sure it serves a purpose to your user and that purpose should be described using metadata and tags

The first thing you should do is manually browse through your website. Then check whether It is easy to use or not. Do the ads greet you where you are looking to explore. Is your content scraped or extremely less in word count? Think about your website users. If it is not something you would like to see on other websites, you need to remove it from your website as soon as possible. For generating more traffic on your website.

Best SEO Tactics for Google Fred Update?

If you are  looking for Google Fred's upgrade  SEO tactics, we recommend that you should first check the Google Quality Score Guidelines and make sure that each part of your website content meets best adopted practices. These are the factors mentioned below that Google considers very important when it comes to quality:

Clear indication of who is owner of the website

Clear indication of what the web page is about

A well-maintained and up-to-date web page, that it is error free, loaded quickly and has less technical flaws.

Excellent website reputed content which requires at least one of the following. Time, experience, effort, and talent or ability to right the user friendly content.

Wrapping Up

It is not the very first algorithm update that Google has implemented for promoting great quality content, and most probably it will not be the final one. Moreover, the best method to avoid or to recover from a Google Fred penalty is to completely concentrate on creating great quality, in depth and authoritative content on your website. In addition, if your website has contains a lot of old content you want to go back through and optimize those pages so that it can meet thequality standards. Here is a link to Google's latest quality guide: https://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf

In addition, since Google said that these targeted website updates were not following the webmaster rules and guidelines, you might want to review it to make sure that you are not accidentally making the practice of any black hat or outdated SEO techniques. For the rest of the year, you should completely focus on the creation of great quality content for your website instead of generating large amounts of cheap and low quality written content.

[ashtreeorganic]

Query: key phrases

www.google.com/search/howsearchworks/algorithms/

[ec-noob]

Google 指導手冊

https://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf

[carvcredlund]

Systemy rankingowe Google