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Top 20 Off-Page SEO Techniques! Boost Your Google Ranking Now!
“Off-page SEO techniques are essential strategies to boost your website's visibility and increase your ranking on Google search results. In this article, we'll explore the top 20 off-page SEO techniques and provide examples to help you implement them effectively.”
Introduction
Off-page SEO refers to the actions taken outside of a website to impact its rankings within search engine results. Unlike on-page SEO, which involves optimizing elements within a website, off-page SEO focuses on building the website's authority, credibility, and relevance through external factors such as backlinks, social signals, and brand mentions.
1. Guest Blogging
Guest blogging involves writing and publishing articles on other websites to build backlinks and increase brand exposure. For example, contributing to industry-related blogs can attract new audiences and improve your site's authority.
2. Social Media Engagement
Engaging with your audience on social media platforms is crucial for off-page SEO. Sharing valuable content, interacting with followers, and participating in discussions can enhance your online presence and drive traffic to your website.
3. Influencer Marketing
Partnering with influencers in your industry can amplify your brand's reach and credibility. By collaborating with influencers to promote your products or services, you can attract a larger audience and generate more leads.
4. Online Reviews
Positive online reviews can significantly impact your website's reputation and search engine ranking. Encourage satisfied customers to leave reviews on platforms like Google My Business, Yelp, and Trustpilot to enhance your credibility.
5. Directory Listings
Listing your business on reputable online directories can improve your visibility and attract more organic traffic. Ensure that your business information is accurate and consistent across all listings to boost your local SEO efforts.
6. Content Syndication
Syndicating your content on reputable platforms can expose your brand to a broader audience and increase your website's visibility. Repurposing blog posts, articles, or infographics for distribution on platforms like Medium and LinkedIn can drive traffic back to your site.
7. Forum Participation
Engaging in relevant online forums and communities can establish you as an authority in your industry and drive targeted traffic to your website. Participate in discussions, answer questions, and provide valuable insights to demonstrate your expertise.
8. Video Marketing
Creating and sharing engaging video content can significantly impact your off-page SEO efforts. Platforms like YouTube and Vimeo offer opportunities to reach a vast audience and improve your website's visibility through video optimization techniques.
9. Podcast Guesting
Appearing as a guest on popular podcasts in your niche can help you reach a new audience and establish credibility as an expert in your field. Share valuable insights and actionable tips to engage listeners and drive traffic to your website.
10. Infographic Distribution
Creating visually appealing infographics and distributing them on relevant websites and social media platforms can attract backlinks and increase brand awareness. Infographics are highly shareable content that can drive traffic and improve your off-page SEO.
11. Question and Answer Sites
Participating in question and answer sites like Quora and Reddit can help you establish authority and drive traffic to your website. Answering relevant questions with informative responses can attract interested users and increase your website's visibility.
12. Press Releases
Publishing press releases about new products, services, or company updates can generate media coverage and backlinks from authoritative sources. Ensure that your press releases are newsworthy and optimized for relevant keywords to maximize their impact on off-page SEO.
13. Influencer Testimonials
Obtaining testimonials from industry influencers or satisfied customers can enhance your brand's credibility and reputation. Displaying testimonials on your website can build trust with visitors and encourage them to take action.
14. Podcast Sponsorships
Sponsoring podcasts relevant to your industry can increase brand awareness and drive targeted traffic to your website. Choose podcasts with a loyal audience and create compelling sponsorship messages to maximize your ROI.
15. Webinar Hosting
Hosting webinars on topics related to your industry can position you as a thought leader and attract a qualified audience to your website. Promote your webinars through email marketing and social media channels to maximize attendance and engagement.
16. Local Business Partnerships
Forming partnerships with local businesses can expand your reach and attract more customers to your website. Collaborate on joint marketing initiatives, such as events or promotions, to increase brand visibility and drive traffic.
17. Social Bookmarking
Sharing your content on social bookmarking sites like Reddit, Digg, and StumbleUpon can increase visibility and drive traffic to your website. Submitting valuable content that resonates with the community can result in higher engagement and backlinks.
18. Scholarship Programs
Offering scholarships to students in your industry can generate positive publicity and backlinks from educational institutions. Create a dedicated page on your website for scholarship information and outreach to universities and colleges for promotion.
19. Podcast Advertising
Advertising on popular podcasts in your niche can reach a highly engaged audience and drive targeted traffic to your website. Craft compelling ad scripts that resonate with listeners and offer exclusive promotions to maximize your ROI.
20. Charity Partnerships
Partnering with charitable organizations or sponsoring events can enhance your brand's reputation and attract positive attention. Align your brand with causes that resonate with your audience and leverage partnerships for increased exposure.
Conclusion
Off-page SEO techniques are crucial for improving your website's visibility and increasing your ranking on Google. By implementing these top 20 strategies and leveraging.
Tags:
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Top 11 SEO Experts Revealing “How to Improve Google Ranking?” [EXCLUSIVE ROUNDUP]
We conducted a SEO Roundup with SEO Leaders across the globe on "Best SEO Strategies" on the topic “Advice to Marketers for Improving Website’s Google Ranking in 2019 – 2020”. We reached out to SEO Thought Leaders of top ranked organisations who are prominent in their businesses and received few exclusive advice for marketers and digital agencies. The response we received has been quite insightful and fascinating. We are delighted to share with our privileged Digitalmonster.org readers the top tips and actionable techniques given by the veterans of the world of SEO like Larry KIM, Bruce Clay and many others. Some of the revealing facts are: How to achieve top keyword position on Google? What does Google expect from a website? How to improve website quality score? What is the right content strategy? How to get right people to do the right job? How to hire a SEO agency? Tips for sustaining in this dynamic Digital Search mode? and many more.. Here are the responses from the experts. 1) Larry Kim - CEO at MobileMonkey Larry's 3 Best Ways to Improve Google Rankings:

Increasing time on page and reducing your bounce rate and improving mobile speed will increase your site's quality score. Getting more branded queries will tell Google that your company is an authority in your space. Getting higher than expected Click-Through-Rates on organic click-through rates. I believe that in 2019 the above 3 activities will greatly increase your Google rankings and is even more valuable than traditional SEO activities like link building and on-page SEO. 2) Bruce Clay - Owner of Bruce Clay, Inc. Bruce's 5 Best Ways to Improve Google Rankings:

Hire a professional at an expert level. That is not hiring “just an SEO” – you need to hire a seasoned team led by a person with over 10 years of SEO experience. Be prepared to make changes to your website. Many times the web team is too busy to pay attention to “enhancements”. Make sure there is a commitment to implementing SEO changes. Have a suitable budget, then double it. You are competing, and so you need to run faster than the competition. Hire smart and compete like your life depends upon it. That takes resources, tools, education, staff and more. Never hire the cheapest brain surgeon. Know your competition. Sometimes you can merge with them. Sometimes they will link to you. Sometimes you can partner for mutual benefit. But keep your enemies close and watch and outmaneuver their moves. Simply put, become least imperfect. Buy Google. I have not tried this, but if you own Google you may be able to rank better for a few keywords… who knows? 3) Ashley Ward - Digital Marketing Strategist at Madhouse Matters, Keynote Speaker, Author Ashley's Ways to Improve Google Rankings:

Coming from a content perspective, creating content that answers what people are searching for or provides them with entertainment based on what they're looking for on Google is the best way to help improve your rankings. Tons and tons of websites will rank thanks to a certain blog post that provided a solution to a commonly searched for the query. If the content we produce focuses on doing just that, either entertaining or informing based on relevant queries, we have a chance to improve our rankings drastically. 4) Carolyn Lyden - Lead SEO + Owner at Search Hermit LLC. Carolyn’s Ways to Improve Google Rankings:
Create quality content--whatever the best form of content is for your site and brand--that answers users' questions and helps them do what they're looking to accomplish. Expand your definition of content. It can be anything from the typical blog to user reviews and social media posts. If Google is focusing on entities (source: Cindy Krum), then make sure you’re focused on the content on ALL your digital properties. Create a web of presence for your brand online--and ensure that you’re focusing it all on the user’s needs. 5) David Mink - Founding Partner at Avalaunch Media David's Ways to Improve Google Rankings:

"The best way to improve rankings in Google is to focus on the user. Think about the intent of the keyword that the user is searching, make sure that the content experience that you are providing is giving them the best possible answer/solution to their inquiry. If your website has great content (optimized for the user with expert-level knowledge) and a great experience (page speed, UI/UX) all the other vanity metrics and indirect ranking signals will help improve your ranking. If your content is truly great you will naturally build the off-site trust signals with shares, peer reviews and links.” 6) Niki Mosier - Technical SEO Manager at Seer Interactive Niki's Ways to Improve Google Rankings:

In my opinion, a strong technical foundation is key to improve organic ranking in Google. Is the site secure, how fast does it load? Is there a good mobile experience? Are there too many redirects, not enough internal links? If Google can't crawl or access or content quickly and efficiently, then it doesn't matter how good that content is. 7) William Kammer - SEO Director at Clearlink William's Ways to Improve Google Rankings:

"Figure out how to increase your real estate on the first page. Ranking on the first page is fine, but what about featured snippets? Rich snippets? Social streams? Media carousels? Map packs? As Google focuses more on "no click" searches (keeping people on Google instead of clicking into websites), it's important for us to increase our exposure as much as possible when we rank. Also, technology is allowing us to gain more data than ever before, it's extremely important for us to accurately and efficiently analyze giant data sets to gain unique insights. If you have the resources, work with other departments like development, engineering, data science, etc. to create internal products to speed up the data gathering and analysis process as well." 8) AL Sefati - SEO Strategist at 9thWonder Agency AL Sefati's Ways to Improve Google Rankings:

With voice search growing, and machine learning playing a bigger role in Google’s algorithm, it is more important than ever for SEO experts of 2019 must be data oriented. They need to utilize all available tools at hand to gather data and make strategic decisions based on those data. It is OK to read other reputable blog posts and learn from them, but your SEO strategy decisions must be your own and based on data you have gathered and analyzed. 9) Dani Hawley - SEO Director at LevLane Advertising Dani's Ways to Improve Google Rankings:

Site content is key! To rank online you need to understand the journey the consumer takes to get there. Research around keywords, topics, and competitors needs to be completed to know ideal journey your target market takes. Each page needs to have a solitary topic around the searched keyword to answer the user's query. Ultimately, Google wants its clients (searchers) to get to a destination that answers their question without having to back out or search around the site for the answer. We can achieve that through optimized content within an SEO strategy. 10) Victoria Olsina - SEO Manager at Consensys Victoria's 3 Best Ways to Improve Google Rankings:

Content and Backlinks: Content is still king in 2019. Every single piece of content we produce for the Consensys website is usually a thousand words or more, and this has led us to dominate rankings within the enterprise blockchain vertical. We are lucky enough to have organic PR coverage and links for most the articles we publish on our blog, but that being said beware of the news websites that just copy and paste every single piece of content triggered by the RSS feed. Good backlinks are still key to top rankings, disavow the low-quality links. Poor quality non-diversified links are one of the reasons why the Daily Mail and CCN have been harshly penalized on the latest Google Algorithm Update. Google wants your answers with the right format: Featured snippets have been around for more than 2 years but more and more I have noticed how cheeky snippets “steal” our organic traffic even though we are ranking higher than those search results. We can’t fight it, we can only adapt our content to Google’s desires and answer the search intent in the predetermined ways: paragraph, lists and bullet points. Double Check the Technical Factors: Just by looking at Linkedin and job boards I have noticed a huge trend in recruitment for in-house technical SEO roles. This is a clear indication of the industry’s priorities and also a hint for what the future of SEO as a profession will be: no more one SEO person optimising for every single factor, but a clear division between content optimisation and technical factors such as javascript rendering, page speed, etc. 11) Chirag Shah - CEO of ShoutnHike Chirag's Ways to Improve Google Rankings:

Title and description with keywords still rule Unique, engaging content with proper H tags and punchlines and subheadline Page loading time Convincing responsive design Blogs on relevant topics and relevant backlinks Bonus Tips- Use latest FREE tool Neil Patel's Uber suggest to get links, ranking, etc. We believe this remarkable real-life experiences and best SEO Tips from the expert’s actionable techniques can help you improve your website’s Google ranking and positioning. Do you have any other SEO strategy, tips, or recommendations to boost the website’s Google ranking? We would love to hear it from you. Let us know in the comments! Read the full article
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Every business owner dreams of ranking number one on Google or Bing and the reasons are very clear. There is an old SEO joke that says “The best place to hide a dead body is on page 2 of Google” and it’s true.
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