#IINDACO

[womenofwrestlingfashion]

Royal Rumble 1/27/24

Cathy wore The Contour Washed Leather Set in Navy from Mars The Label ($72) & Lindaco Carmen 95mm Mules from iindaco (sold out)

[silviascorcella]

IINDACO: come l’ora blu che sfuma nella notte è il brand che fonde il lusso nella sostenibilità

Narra la saggezza senza tempo addetta ad esplorare le fila sottili che muovono gli equilibri del mondo e degli animi, che l’indaco è il colore di cui si tinge il risveglio interiore: a localizzarla fuori, indaco è la sfumatura che scorgono gli occhi di fronte alla meraviglia dell’arcobaleno dove prende posto tra l’azzurro e il violetto, a cercarla dentro, dal fascino dell’indaco è avvolto chi risponde alla carezza segreta che sospinge lo spirito ad elevarsi e a rivolgere alla realtà che lo circonda un sano e salvifico occhio critico, alla positiva ricerca dell’armonia.

Un tale preambolo può sembrare una congettura sospesa nella voglia squisitamente personale e tignosa a sorprendere connessioni impalpabili tra realtà e situazioni, eppure l’affinità sorge spontanea tra il significato segreto del colore e l’intento virtuoso che guida il giovane brand che l’ha incastonato nel nome: IINDACO.

Che è sì un marchio di calzature femminili desiderabilissime che si è appena affacciato con consapevolezza e meritato successo al fashion world, ma che allo stesso tempo è anche un progetto di ampio respiro, pregiato e concreto, con al cuore la determinazione a realizzare l’opportunità di incoraggiare il cambiamento positivo nella fashion industry restituendo al lusso anche il valore della responsabilità, e dunque della sostenibilità.

Nel nome di IINDACO, in verità, son già riposti con cura elegante tutti gli indizi che ne rivelano la storia dell’essenza e la forza della presenza, ad iniziare da  quella doppia “i” che nell’apparenza maiuscola svela una sorta di codice intimo numerico legato alla sorte: doppio, perché doppia è l’anima del brand composta dalle due fondatrici Pamela Costantini e Domitilla Rapisardi, due “i” maiuscole che somigliano al numero undici, ovvero il mese di novembre che accoglie la nascita non solo di entrambe, ma anche quella del marchio.

Dal nome IINDACO giunge immediata anche la suggestione, che colora l’ispirazione e dà forma pragmatica all’aspirazione: indaco è il colore della sfumatura elegante di cui si veste la sera in quel momento intenso e avvolgente in cui si prepara ad entrare nella notte, quando le ombre si sciolgono, il sole cala e regala le ultime schegge di luce morbida, e nella vita ordinaria la routine rallenta, l’impegno del lavoro fa spazio al disimpegno rilassato, l’ufficio chiude la porta mentre si apre quella del bar dove regalarsi un aperitivo, preludio di una serata festante.

Questo momento squisito ha il nome di “blue hour”: l’ora blu in cui Pamela e Domitilla avevano l’abitudine d ritrovarsi, al termine delle rispettive giornate di lavoro e all’inizio della piacevolezza condivisa delle chiacchiere e dei confronti personali. L’ora blu che ha ispirato la sostanza creativa del brand: una manciata di modelli, dedicati a questo momento speciale in cui le donne si spogliano della divisa diurna e, come fossero crisalidi che attraversano una metamorfosi di umore e guardaroba, si rivestono della propria personalità e calzano le scarpe che le accompagnano nell’eleganza confortevole, e contemporanea, della vita affacciata sulla soglia della sera.

La ricercatezza intrigante delle scarpe IINDACO agguanta rapidissima il desiderio e il gusto: lo stile è un’alchimia che si avvicina all’unicità, dove ci sono le rimembranze dei favolosi anni ’90 fatti di binomi e opposizioni, quando la sottrazione quasi rituale del minimal conviveva con l’estrosità dell’opulenza, e quando le donne uscivano con nuova determinazione dal guscio silenzioso e s’incamminavano con fierezza sulla via del girl power, insieme alle predilezioni di Pamela, che del brand è l’animo creativo dal tocco pratico e asciutto, per i tagli delle scarpe maschili che si prestano ad essere rielaborati con la ricercatezza dello charme femminile e l’esattezza dell’architettura razionalista, ed anche insieme al penchant appassionato di Domitilla, che invece è l’animo fantasioso, per per l’arte e il surrealismo.

La sofisticatezza dell’ispirazione traduce lo stile in pochi modelli, ma perfetti, pensati attraverso la chiave della versatilità e dell’inclusività, perché ogni donna è diversa, così come i look che ama indossare, e le occasioni con cui compone la sua vita diurna e le sue serate: li distribuisce in tre proposte, ovvero “11 am” dedicata al tempo del lavoro,  “5 pm “ quando il sentimento della sera accarezza la voglia di cambiare abito e mood, e “Midnight” quando ci si immerge nella seduzione della notte; e li plasma nell”Ade Sandal”, la ciabattina con il tacco ricoperto di fiamme luccicanti, lo stivaletto stringato “Argo”, la pump Pegaso, ed infine Orfeo, lo stivale nella doppia versione, una che giunge al ginocchio, l’altra che si innalza sopra con l’appeal del cuissard.

La virtuosità dell’aspirazione conferma l’intuizione della veridicità del significato segreto dell’indaco, colore del risveglio interiore che guida alla trasformazione positiva della realtà esteriore: il brand IINDACO nasce infatti dalla consapevolezza di Pamela e Domitilla, entrambe valevoli professioniste di lungo tempo nel settore della scarpa di moda, della reticenza cocciuta del fashion world ad aprirsi con lucidità alla sensibilità della sostenibilità, ambientale e sociale, e fiorisce nella determinazione di entrambe di costruire un marchio che dimostrasse come il lusso possa davvero esistere e agire nel rispetto della responsabilità ambientale e dell’etica umana.

Dentro IINDACO tutto è pianificato, progettato e condiviso nel valore dell’economia circolare: dalla tradizione del Made in Italy, dove la pregiata expertise dello storico distretto di San Mauro Pascoli che realizza le creazioni applica l’artigianalità all’origine ecologica dei materiali, ovvero pelami e tessuti che provengono da giacenze d’eccellenza e dal riciclo degli scarti dell’industria alimentare, la evolve nell’innovazione dei processi certificati, la declina nella sostenibilità che riguarda tutti gli elementi, compresi i tacchi in abs riciclato e riciclabile, le solette interne e le fodere biodegradabili, fino perfino a quella cromia indaco che contraddistingue il packaging che proviene dagli scarti dell’industria agroalimentare della lavanda. Inoltre, le spedizioni sono tracciate per compensare le emissioni di co2, le persone che lavorano nella filiera sono trattate con il rispetto dell’etica, le donne che scelgono di acquistare le scarpe sono educate con le giuste informazioni a curarle affinché attraversino il tempo senza esserne scalfite, e sono coinvolte in un brand che è un vero, bellissimo, progetto di stile di vita rigenerato. Oltre che felicemente stiloso.

Lunga vita a IINDACO! Nel senso della durevolezza concreta del termine, e nell’entusiasmo sincero dello scopo.

Silvia Scorcella

{ pubblicato su Webelieveinstyle }

[skirtmag]

[chloemzb]

[fashionseenontvblog]

IIndaco 11AM / ENEA SANDAL MOIRE BABY BLUE - € 430,00

[rawshoesblog]

La Dolce Vita Capsule Collection by IINDACO.

La Dolce Vita Capsule Collection by IINDACO.

Many shoe factories have been hit extremely hard due to the COVID-19 crisis. In order to help, IINDACO created the La Dolce Vita collection using leftover materials from one of their factories. La Dolce Vita is a collection of padded comfortable slippers in various colors.

Each slipper can be purchased from the IINDACO website.

[ladystylestores]

The COVID-19 Pandemic Did Not Stop the Launch of These Five Brands – WWD

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Although the COVID-19 outbreak is turning prospects grimmer than ever for small and independent fashion brands, not all hope is lost.

Just as the outbreak was spreading globally, a group of designers and entrepreneurs decided to go ahead with plans to launch their own fashion labels and enter the market. Despite bad timing, the new reality has pushed these companies to think differently — about sustainable and charitable initiatives — and embrace digital platforms even more to create brand awareness and maintain their business plans.

Here, WWD rounds up five direct-to-consumer fashion brands to watch.

IINDACO

“After working at luxury brands for quite some time, we started feeling overwhelmed by fashion’s frenetic pace, whose business model increasingly looked like that of fast-fashion [companies],” said Domitilla Rapisardi, cofounder of footwear brand Iindaco, which launched its e-commerce site on Feb. 11.

Cofounders Rapisardi and Pamela Costantini met in 2011 when they were working in the footwear design department at Roberto Cavalli. Their careers took different paths, with Costantini joining Givenchy in 2015 and Rapisardi freelancing for other luxury brands until a phone call between the pair in 2017 set the foundation for the sustainable and edgy shoe label. To mark Iindaco’s launch, the designers embraced an outdoor guerrilla marketing strategy, wallpapering Paris and Milan with small billboards ahead of a showroom-like presentation at Costantini’s apartment in Paris and before Milan’s Pitti-backed Super trade show, where they displayed the collection.

“We had already decided to embrace a d-to-c approach as our main pillar and to leverage selected retail partners to enhance brand awareness,” commented Rapisardi, noting that in the wake of current uncertainties the approach felt even more appropriate. “The ‘old’ wholesale model can tear you apart as a lot of intermediaries put a distance between you and the end consumer.” Despite this, Iindaco has already struck a deal with LuisaViaRoma for a capsule collection of limited-edition pieces that will ship between July and August, a few months later than planned.

Although the brand gained the seal of approval among international retailers during fashion month, orders have been put on hold and the two designers put most of their efforts into the e-commerce launch. “We didn’t expect much since the outbreak was freezing sales, yet we were surprised to see that online sales were thriving,” said Costantini. “With no presence of the brand at premium retailers, we had to develop marketing strategies to bank on what customers are looking for online: bargains,” she added, mentioning special sales for Easter and Mother’s Day, for example.

A pair of Iindaco’s mules.  Courtesy of Iindaco.

“We couldn’t imagine how much we could learn in such a short time frame about online and digital strategies, in the wake of the COVID-19 outbreak,” explained Costantini. On the digital front, the designers are committed to building a community around the brand, whose name refers to the “blue hour”: the period just before sunset when a woman transitions out of her daily routine and into aperitivo time. They collaborated with digital personalities, tapping, for example, designer Emma Rowen Rose and actress and content creator Marta Pozzan as muses of the footwear line.

With its fusion of architectural shapes, satin moirè wraps and quirky beaded disco heels, the collection has all the credentials to build a fashion following, but the two designers stressed their sustainable commitment is equally crucial. Leather nappa and fabric linings are biodegradable, other materials come from upcycled deadstock, while heels are made of recycled ABS resin. Additionally, the packaging — in a distinctive indigo nuance — is dyed using leftovers from the lavender production process.

Priced at between 300 euros and 790 euros, the line is manufactured by a company based in Italy’s storied footwear district of San Mauro Pascoli, which is helping the duo handle e-commerce logistics, too. “It’s entry-price luxury and although sustainability represents a cost for us, we wanted to keep our prices under control,” said Rapisardi. “Fast fashion is obsolete; we want to foster the desire of keeping a product and make customers understand the value of durability.”

KAMPOS

As the summer season approaches, Alessandro Vergano, a former Procter & Gamble and Swarovski employee, has launched Kampos.

The idea started to tickle last summer, stemming from a simple question: How to create the world’s best beachwear brand? The answer came out as approachable luxury with cool designs and an emphasis on sustainability.

The brand launched its e-commerce this month and Vergano sounded optimistic. “I’ve been asked a lot if I was sure to launch a brand at this particularly tough time, but to be honest, the current climate pushed me even further as I have the ambition to create an earthquake, showing the fashion world that customers want luxury to be sustainable,” he explained.

“Traveling around the world I could see how pollution has destroyed our coasts and environment, swarming with plastic waste,” said Vergano. “We’ve been very uncompromising with sustainability because after years working in marketing, I wanted to avoid any greenwashing.”

The brand, which offers swimming trunks and bikinis, as well as a children’s wear range and a lineup of uncomplicated resortwear designs, such as cotton T-shirts and chino pants, relies on a network of suppliers, which it directly audited. The bulk of its textiles are regenerated nylon yarns sourced from suppliers located within 56 miles of Milan. They include Aquafil’s Econyl obtained from plastic waste, such as discarded fishing nets, carpets and fabric scraps, and Dentis’ New Life yarns made of recycled PET plastics.

A swimming trunk from Kampos.  Courtesy of Kampos.

The sustainable commitment extends beyond fabrics as Kampos avoids plastic packaging and allows customers to ship back worn garments to be recycled. It also pledges 5 percent of its revenues to One Ocean Foundation, a charity overseen by Yacht Club Costa Smeralda, Italy.

The COVID-19 outbreak has wreaked havoc on the brand’s time to market. “Despite being a start-up brand, which would usually run three to four times as fast as an established label, the crisis has caused delays. Now we need to start selling,” Vergano said, sensing customers are eager for authentic stories and brands.

To this end, ahead of its e-commerce debut, Kampos launched its social media channels, amassing 115,000 followers on Facebook and 13,000 on Instagram, especially among Chinese and Asian consumers. Additionally, the brand implemented a dedicated webzine on its site aiming to address environmental issues. “Education is integral to our brand’s mission; we’re not here to only sell at all costs,” said Vergano.

Although business might be impacted this year, Vergano sees 2020 as a training ground for the future. Kampos had already planned to debut a retail outpost inside Promenade du Port, a seafront retail complex located in Porto Cervo, Sardinia. Originally slated to open in mid-May, it will now make its debut in June.

“Our idea has always been to launch as a direct-to-consumer brand mainly because we want to have control over our brand identity and position the label as real luxury, albeit approachable,” he said. Partnering with retailers is out of the question, he said, as it would inevitably require higher prices to generate appropriate margins and account for the brand’s sustainable efforts.

THE ONLY JANE

A seasoned fashion editor, Jane Herman knew a thing or two about marketing a fashion collection. After becoming a mother two years ago, she decided to step back from her daily editorial duties and begin a fashion project, which after some pondering saw the light in late March. “I’d sold clothes in stores and online, I’d created lots of content for sites and social. It was time for me to design something. One thing. A complete look. It had to be a jumpsuit,” she said.

The Only Jane offers a single jumpsuit called Jump One in different colorways, retailing for $485. “I wanted to design something that would make women feel great and ready to do what they love to do,” Herman said from her house in the Hollywood Hills.

As California was gearing up to implement a statewide lockdown on March 19, Herman was ready to debut her fashion project, except she felt the timing was not suitable. “It didn’t feel right to launch something during those early days of the pandemic in California: Launches are big and celebratory, and this was not a time for that,” she explained. The project went ahead a week later, as Herman — self-isolated at home and surrounded by 300 jumpsuits — found a reason to celebrate: Partnering With No Kid Hungry, a U.S. organization that provides kids with meals. By allocating 30 percent of the purchase price of each jumpsuit to the cause, Herman has amassed $25,000.

“My focus shifted, I started seeing my company as a way to help people and I wanted to start as soon as possible. It took about a week to finalize my partnership with the organization and rewrite all of my messaging, redesign my web site, and shoot some of the content to support it,” explained Herman. “For me, the pandemic created a sense of urgency and also a need to be open and honest about my intentions and what my customers were getting when they shopped with me.”

The Only Jane jumpsuits.  Courtesy of The Only Jane.

To this end, Herman also allows customers to get a refund based on the “honor system” to which customers can apply by either returning the jumpsuit or gifting it to someone else, and yet get their money back. “I did this to reduce the amount of stress on my customers and our shipping systems. Extreme times call for extreme generosity and trust,” Herman said. She also pivoted communication and storytelling in response to the pandemic, aligning her message to the quarantined life by producing, for example, a video directed by her husband, filmmaker Marc Webb.

Despite the outbreak, The Only Jane’s business has been thriving, with 230 jumpsuits sold already. Herman noted that “right now being an online-only business feels like a blessing,” adding that she has no plans to push the wholesale channel in the future. With her factory closed until last week, the designer is now facing difficulties in restocking, both for the jumpsuits and for the custom tote bags that come with each order, with a waiting list for some styles continuing to grow.

Herman is not pressured to scale her business. “I believe that people want what’s true. There is a lot of uncertainty right now. To speak truthfully about what I do and why I do it, that matters. And if I can raise money for charity and also give women something that brings them a bit of comfort, that matters, too,” she said.

GÉRALDINE LONDON

Alexia Genta, a well-known London designer who runs her Alexia Alterations couture alterations atelier in Knightsbridge, did not want to sit down and wait for the pandemic to wane. She had not only her business to preserve, but also the freelance jobs of her seamstresses who have helped her gain a reputation — hence Géraldine London came to light, a luxury headband label with a sustainable silver lining to it.

“The brand is all about the silver lining. We were in a difficult and painful situation and we made something beautiful and successful out of it. We make women feel beautiful effortlessly. While working from home, women are not dressing up, but the moment they put on our headband, they are instantly Zoom-ready,” explained Genta.

As per her main business with Alexia Alterations, which is on hold, Genta said it taught her “that resilience is everything, and this situation is no different. I have to fight for my seamstress and my atelier, and my weapon of choice is a headband.”

Four weeks in the making, the Géraldine London web site launched on May 1. Within two weeks the entire inventory of headbands sold out, with repeat purchases happening as well because the brand unveils new styles each Friday, allowed by a nimble business structure that was not impacted by the outbreak. “Challenges are big but so far manageable. I find that not being in the workroom where the headband is made is very challenging,” she noted, explaining that manufacturing is carried out remotely. Headbands are crafted from upcycled fabrics, making each piece almost one-of-a-kind, and the designer is also planning to allow customers to send garments in exchange for a discount and setting up partnerships with established London designers who provide their fabric remnants.

Alexia Genta wearing one of her Géraldine London headbands.  Courtesy of Géraldine London.

Debuted in response to the COVID-19 outbreak, the brand launched d-to-c and although Genta did not rule online wholesale in the future, she feels it’s not right at the moment. She decided instead to leverage her new business as a means to support Women’s Aid, an organization that fights domestic violence, by allocating 20 percent of sales to the cause. “I think that business for business sake in these difficult times didn’t sit right with me. I then read an article about the increase in domestic abuse during lockdown and I immediately turned to my husband and thought to myself how lucky I am to feel safe at home,” she noted.

CONSCHES

Cornelia Lindner had no academic fashion training, but she’s always been passionate about clothing and wanted to provide women with an alternative to fast fashion. After a business degree and 10 years working in that field, last January she set the foundation for her eco-friendly label Consches.

The brand’s e-commerce made its debut on March 10, a few days before lockdown was enforced in Austria. “At that time the impact of this pandemic and the resulting consequences were unimaginable. Therefore, the question of postponing the launch was never raised,” the designer said, adding the d-to-c business model feels right “in order to remain agile and to be able to react immediately to new situations and customers’ feedback.”

Setting up her business, Lindner started questioning fashion’s seasonally discordant deliveries and was convinced that her current business model instead could let her be “much more flexible, independent and able to restock or develop new products within a few weeks; moreover, I do not have to follow seasonal sales cycles, trade show dates or retail and wholesale pricing and calculation requirements,” Lindner added.

Providing an alternative to fast fashion, the founder’s goal is to produce ethically and locally, in order to reduce carbon dioxide emissions and support Austrian manufacturers, a decision that proved beneficial as it prevented production delays during the pandemic.

The brand’s cotton dresses in bright shades or printed with floral and geometric motifs and its wrap skirts are crafted from sustainable fabrics or deadstock textiles and produced in limited quantities. Additionally, Consches avoids leather and other animal by-products and uses plastic-free packaging, shipping in Austria through the local mail service, which is carbon-neutral. “The vision is to make high-quality and sustainable fashion which empowers the women who wear it and the people who produce Consches’ products,” the brand’s founder said.

A cotton dress from Consches.  Courtesy of Consches.

Lindner noted that business has been faring well in the first two months, which reassured her as she was worried over the typical uncertainties and fears brought on by stepping into self-employment — all intensified by the outbreak. “There are also positive aspects of this crisis: The current situation is causing us to question our buying behavior and is also increasing the value of local products.…In my opinion, this is also an opportunity for small labels like Consches, as trends like sustainability and regionality become even more important for our society,” Lindner contended.

“Consumers are more concerned regarding social and environmental causes; this is changing their buying behavior and is in favor of labels which are aligned with their values,” she added.

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[womenofwrestlingfashion]

Smackdown 8/4/23

Cathy wore the Grey Shea Diamanté Top ($55) & Grey Shea Diamanté Skirt ($63) from SLA The Label & the Lindaco Carmen 95mm mules from iindaco (on sale for $184)

[rawshoesblog]

IINDACO X Luisaviaroma Capsule Collection.

IINDACO X Luisaviaroma Capsule Collection.

IINDACO has created a capsule collection exclusively for Luisaviaroma. The Pegaso pump is the silhouette chosen for this collection and is made out of tricolor calf leather. Both companies are made for each other due to their focus on standout luxurious fashion pieces. This style is currently available from the Luisaviaroma website.

[rawshoesblog]

IINDACO

IINDACO is a new shoe label created by fashion veterans Pamela Costantini and Domitilla Rapisardi. Both ladies were born in November so they decided to use two I’s to represent that month. Indaco means indigo in English which is the color of the sky when day becomes night. Most of the materials used for the collection are perfect for going out in the blue hour.

Each shoe is made in Italy…