#Inspirational Quotes – For Life & Google Ads
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Inspirational Quotes – For Life & Google Ads
Inspirational Quotes – For Life & Google Ads
Today we’re detouring a from our normally scheduled technical programming to explore some larger thoughts and actions items to use in work and life.
Lily Tomlin once said, “The road to success is always under construction.” At least, I think she once said that. These days, you blindly trust the internet to assign the right quote to the right person. But, I digress. We are works in progress, constantly evolving and changing as we grow older and wiser. The same can be said of AdWords … I mean Google Ads.
Inspirational Tip #1
“The road to success is always under construction.” – Lily Tomlin (Some sources say Arnold Palmer takes credit for this one.)
Remember that perfection is not guaranteed on the first try. We can make preparations, make assumptions, plan everything down to the second, and then follow the road to either success or failure.
I’ve run many Google Ads campaigns. Some of them have been extremely successful, while others have been works in progress. It is our job to learn how to improve and make a next-step plan of action. And most of the time, the “failures” turn out to be pearls of wisdom that enable you to perform even better in the future.
Going into campaign or account planning of any kind, remember to take a step back and know that each launch, each platform you test, each audience you target – they all get you to a further point in the road. Your job is to build the road that eventually leads to the golden ticket of performance. You may take a detour here or there, but you will learn what works, what doesn’t work, and how to improve.
Inspirational Tip #2
“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” – Dale Carnegie, How To Win Friends and Influence People
It’s true. Being a great listener is a valuable trait. I remind myself to always be invested in other people’s perspectives, feelings, and what they’re going through in life. You can see a change in your entire life by caring about those around you – and showing it.
Tune into the needs, likes, and dislikes of those around you. Who is this person? What do they need? How can I help them? These are some of the same questions you can ask about the people to which you are trying to sell your services, goods, or products. Learn what makes them interested. Is it a better price, great customer service, exciting promotions?
I recently conducted extensive research about a vertical that I would never, ever have learned about if it wasn’t a client. I learned about their users. I became interested in the applications of the product. And man, did we see great click-through rates from our campaign because of the extra interest that was taken in the research phase.
Inspirational Tip #3
“Life isn’t about finding yourself. Life is about creating yourself.” – George Bernard Shaw
I would argue that life is a combination of both. I strive to “find myself.” To understand what is going on right now. I also strive to create – to create a better version of myself to present to the world and those closest to me.
But what if we didn’t create something new? What if we were tied to finding what is already there without making it better? I would say that we would grow stagnant. The same can be said of our work. The digital marketers around me are creative. They see what is there and want to change it, make it better, try something new. Create.
Think about your campaigns from a new perspective. Flip them on their heads. What if you tried this a different way? What if you tested a new strategy on a new platform? What if you questioned the value of each step in your conversion funnel? What if you spoke to users in a different tone; serious, funny, down-to-earth? How can you create something different and new?
Inspirational Tip #4
“If I had eight hours to chop down a tree, I’d spend six hours sharpening my ax.” -Abraham Lincoln
I pondered this one for a while and came to the realization that I wholeheartedly agree. And, should try to implement in my life. Preparation is key to success. With a “dull ax,” the work will take you 2x, 5x, 10x as long and the result may be worse. A “sharpened ax,” which was delicately handled and made just right for the job, will make for a simpler, easier, possibly faster task. Prepare and prepare and prepare more – and your work becomes easier.
When my colleagues write blogs, they all usually follow the same format. Write an outline, put notes or bullets and fill in the rest. Me? Not so much. I painstakingly try to write every *perfect* word down (which I do NOT succeed at) only to follow that process with several re-writes. Eventually, I strip the whole thing down and start again. This is not the most effective way of producing a product.
This piece of inspiration is something that I use to better myself. Prepare. Prepare. Prepare. Once you have your plan all laid out, implementation is simple. Do the necessary research, lay out your project plan, including how you will measure success or progress. Your life and work will benefit. Your clients will appreciate your organization, attention to detail, and preparation.
Once I perfect the art of preparation, I can toss my full stack of belated birthday cards.
Inspirational Tip #5
“For most of life, nothing wonderful happens. If you don’t enjoy getting up and working and finishing your work and sitting down to a meal with family or friends, then the chances are you’re not going to be very happy.
If someone bases his/her happiness on major events like a great job, huge amounts of money, a flawlessly happy marriage or a trip to Paris, that person isn’t going to be happy much of the time.
If, on the other hand, happiness depends on a good breakfast, flowers in the yard, a drink or a nap, then we are more likely to live with quite a bit of happiness.” – Andy Rooney
Extract happiness from your everyday routines. Remember that you are privileged to get up healthy every day, do something productive at work, be a great listener to those around you, keep trying to improve and create in your personal and work life. Remember this on every client call, every project plan, every daily optimization. When you are working hard. When you should be working harder. Remember that happiness is in the everyday and take joy in the fact that you can control whether you view today in a positive or negative light.
Note: These quotes have been attributed to the best of my ability.
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Inspirational Quotes – For Life & Google Ads
Inspirational Quotes – For Life & Google Ads
Today we’re detouring a from our normally scheduled technical programming to explore some larger thoughts and actions items to use in work and life.
Lily Tomlin once said, “The road to success is always under construction.” At least, I think she once said that. These days, you blindly trust the internet to assign the right quote to the right person. But, I digress. We are works in progress, constantly evolving and changing as we grow older and wiser. The same can be said of AdWords … I mean Google Ads.
Inspirational Tip #1
“The road to success is always under construction.” – Lily Tomlin (Some sources say Arnold Palmer takes credit for this one.)
Remember that perfection is not guaranteed on the first try. We can make preparations, make assumptions, plan everything down to the second, and then follow the road to either success or failure.
I’ve run many Google Ads campaigns. Some of them have been extremely successful, while others have been works in progress. It is our job to learn how to improve and make a next-step plan of action. And most of the time, the “failures” turn out to be pearls of wisdom that enable you to perform even better in the future.
Going into campaign or account planning of any kind, remember to take a step back and know that each launch, each platform you test, each audience you target – they all get you to a further point in the road. Your job is to build the road that eventually leads to the golden ticket of performance. You may take a detour here or there, but you will learn what works, what doesn’t work, and how to improve.
Inspirational Tip #2
“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” – Dale Carnegie, How To Win Friends and Influence People
It’s true. Being a great listener is a valuable trait. I remind myself to always be invested in other people’s perspectives, feelings, and what they’re going through in life. You can see a change in your entire life by caring about those around you – and showing it.
Tune into the needs, likes, and dislikes of those around you. Who is this person? What do they need? How can I help them? These are some of the same questions you can ask about the people to which you are trying to sell your services, goods, or products. Learn what makes them interested. Is it a better price, great customer service, exciting promotions?
I recently conducted extensive research about a vertical that I would never, ever have learned about if it wasn’t a client. I learned about their users. I became interested in the applications of the product. And man, did we see great click-through rates from our campaign because of the extra interest that was taken in the research phase.
Inspirational Tip #3
“Life isn’t about finding yourself. Life is about creating yourself.” – George Bernard Shaw
I would argue that life is a combination of both. I strive to “find myself.” To understand what is going on right now. I also strive to create – to create a better version of myself to present to the world and those closest to me.
But what if we didn’t create something new? What if we were tied to finding what is already there without making it better? I would say that we would grow stagnant. The same can be said of our work. The digital marketers around me are creative. They see what is there and want to change it, make it better, try something new. Create.
Think about your campaigns from a new perspective. Flip them on their heads. What if you tried this a different way? What if you tested a new strategy on a new platform? What if you questioned the value of each step in your conversion funnel? What if you spoke to users in a different tone; serious, funny, down-to-earth? How can you create something different and new?
Inspirational Tip #4
“If I had eight hours to chop down a tree, I’d spend six hours sharpening my ax.” -Abraham Lincoln
I pondered this one for a while and came to the realization that I wholeheartedly agree. And, should try to implement in my life. Preparation is key to success. With a “dull ax,” the work will take you 2x, 5x, 10x as long and the result may be worse. A “sharpened ax,” which was delicately handled and made just right for the job, will make for a simpler, easier, possibly faster task. Prepare and prepare and prepare more – and your work becomes easier.
When my colleagues write blogs, they all usually follow the same format. Write an outline, put notes or bullets and fill in the rest. Me? Not so much. I painstakingly try to write every *perfect* word down (which I do NOT succeed at) only to follow that process with several re-writes. Eventually, I strip the whole thing down and start again. This is not the most effective way of producing a product.
This piece of inspiration is something that I use to better myself. Prepare. Prepare. Prepare. Once you have your plan all laid out, implementation is simple. Do the necessary research, lay out your project plan, including how you will measure success or progress. Your life and work will benefit. Your clients will appreciate your organization, attention to detail, and preparation.
Once I perfect the art of preparation, I can toss my full stack of belated birthday cards.
Inspirational Tip #5
“For most of life, nothing wonderful happens. If you don’t enjoy getting up and working and finishing your work and sitting down to a meal with family or friends, then the chances are you’re not going to be very happy.
If someone bases his/her happiness on major events like a great job, huge amounts of money, a flawlessly happy marriage or a trip to Paris, that person isn’t going to be happy much of the time.
If, on the other hand, happiness depends on a good breakfast, flowers in the yard, a drink or a nap, then we are more likely to live with quite a bit of happiness.” – Andy Rooney
Extract happiness from your everyday routines. Remember that you are privileged to get up healthy every day, do something productive at work, be a great listener to those around you, keep trying to improve and create in your personal and work life. Remember this on every client call, every project plan, every daily optimization. When you are working hard. When you should be working harder. Remember that happiness is in the everyday and take joy in the fact that you can control whether you view today in a positive or negative light.
Note: These quotes have been attributed to the best of my ability.
https://ift.tt/2uQP65c
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Text
Inspirational Quotes – For Life & Google Ads
Inspirational Quotes – For Life & Google Ads
Today we’re detouring a from our normally scheduled technical programming to explore some larger thoughts and actions items to use in work and life.
Lily Tomlin once said, “The road to success is always under construction.” At least, I think she once said that. These days, you blindly trust the internet to assign the right quote to the right person. But, I digress. We are works in progress, constantly evolving and changing as we grow older and wiser. The same can be said of AdWords … I mean Google Ads.
Inspirational Tip #1
“The road to success is always under construction.” – Lily Tomlin (Some sources say Arnold Palmer takes credit for this one.)
Remember that perfection is not guaranteed on the first try. We can make preparations, make assumptions, plan everything down to the second, and then follow the road to either success or failure.
I’ve run many Google Ads campaigns. Some of them have been extremely successful, while others have been works in progress. It is our job to learn how to improve and make a next-step plan of action. And most of the time, the “failures” turn out to be pearls of wisdom that enable you to perform even better in the future.
Going into campaign or account planning of any kind, remember to take a step back and know that each launch, each platform you test, each audience you target – they all get you to a further point in the road. Your job is to build the road that eventually leads to the golden ticket of performance. You may take a detour here or there, but you will learn what works, what doesn’t work, and how to improve.
Inspirational Tip #2
“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” – Dale Carnegie, How To Win Friends and Influence People
It’s true. Being a great listener is a valuable trait. I remind myself to always be invested in other people’s perspectives, feelings, and what they’re going through in life. You can see a change in your entire life by caring about those around you – and showing it.
Tune into the needs, likes, and dislikes of those around you. Who is this person? What do they need? How can I help them? These are some of the same questions you can ask about the people to which you are trying to sell your services, goods, or products. Learn what makes them interested. Is it a better price, great customer service, exciting promotions?
I recently conducted extensive research about a vertical that I would never, ever have learned about if it wasn’t a client. I learned about their users. I became interested in the applications of the product. And man, did we see great click-through rates from our campaign because of the extra interest that was taken in the research phase.
Inspirational Tip #3
“Life isn’t about finding yourself. Life is about creating yourself.” – George Bernard Shaw
I would argue that life is a combination of both. I strive to “find myself.” To understand what is going on right now. I also strive to create – to create a better version of myself to present to the world and those closest to me.
But what if we didn’t create something new? What if we were tied to finding what is already there without making it better? I would say that we would grow stagnant. The same can be said of our work. The digital marketers around me are creative. They see what is there and want to change it, make it better, try something new. Create.
Think about your campaigns from a new perspective. Flip them on their heads. What if you tried this a different way? What if you tested a new strategy on a new platform? What if you questioned the value of each step in your conversion funnel? What if you spoke to users in a different tone; serious, funny, down-to-earth? How can you create something different and new?
Inspirational Tip #4
“If I had eight hours to chop down a tree, I’d spend six hours sharpening my ax.” -Abraham Lincoln
I pondered this one for a while and came to the realization that I wholeheartedly agree. And, should try to implement in my life. Preparation is key to success. With a “dull ax,” the work will take you 2x, 5x, 10x as long and the result may be worse. A “sharpened ax,” which was delicately handled and made just right for the job, will make for a simpler, easier, possibly faster task. Prepare and prepare and prepare more – and your work becomes easier.
When my colleagues write blogs, they all usually follow the same format. Write an outline, put notes or bullets and fill in the rest. Me? Not so much. I painstakingly try to write every *perfect* word down (which I do NOT succeed at) only to follow that process with several re-writes. Eventually, I strip the whole thing down and start again. This is not the most effective way of producing a product.
This piece of inspiration is something that I use to better myself. Prepare. Prepare. Prepare. Once you have your plan all laid out, implementation is simple. Do the necessary research, lay out your project plan, including how you will measure success or progress. Your life and work will benefit. Your clients will appreciate your organization, attention to detail, and preparation.
Once I perfect the art of preparation, I can toss my full stack of belated birthday cards.
Inspirational Tip #5
“For most of life, nothing wonderful happens. If you don’t enjoy getting up and working and finishing your work and sitting down to a meal with family or friends, then the chances are you’re not going to be very happy.
If someone bases his/her happiness on major events like a great job, huge amounts of money, a flawlessly happy marriage or a trip to Paris, that person isn’t going to be happy much of the time.
If, on the other hand, happiness depends on a good breakfast, flowers in the yard, a drink or a nap, then we are more likely to live with quite a bit of happiness.” – Andy Rooney
Extract happiness from your everyday routines. Remember that you are privileged to get up healthy every day, do something productive at work, be a great listener to those around you, keep trying to improve and create in your personal and work life. Remember this on every client call, every project plan, every daily optimization. When you are working hard. When you should be working harder. Remember that happiness is in the everyday and take joy in the fact that you can control whether you view today in a positive or negative light.
Note: These quotes have been attributed to the best of my ability.
https://ift.tt/2uQP65c
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Text
Inspirational Quotes – For Life & Google Ads
Inspirational Quotes – For Life & Google Ads
Today we’re detouring a from our normally scheduled technical programming to explore some larger thoughts and actions items to use in work and life.
Lily Tomlin once said, “The road to success is always under construction.” At least, I think she once said that. These days, you blindly trust the internet to assign the right quote to the right person. But, I digress. We are works in progress, constantly evolving and changing as we grow older and wiser. The same can be said of AdWords … I mean Google Ads.
Inspirational Tip #1
“The road to success is always under construction.” – Lily Tomlin (Some sources say Arnold Palmer takes credit for this one.)
Remember that perfection is not guaranteed on the first try. We can make preparations, make assumptions, plan everything down to the second, and then follow the road to either success or failure.
I’ve run many Google Ads campaigns. Some of them have been extremely successful, while others have been works in progress. It is our job to learn how to improve and make a next-step plan of action. And most of the time, the “failures” turn out to be pearls of wisdom that enable you to perform even better in the future.
Going into campaign or account planning of any kind, remember to take a step back and know that each launch, each platform you test, each audience you target – they all get you to a further point in the road. Your job is to build the road that eventually leads to the golden ticket of performance. You may take a detour here or there, but you will learn what works, what doesn’t work, and how to improve.
Inspirational Tip #2
“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” – Dale Carnegie, How To Win Friends and Influence People
It’s true. Being a great listener is a valuable trait. I remind myself to always be invested in other people’s perspectives, feelings, and what they’re going through in life. You can see a change in your entire life by caring about those around you – and showing it.
Tune into the needs, likes, and dislikes of those around you. Who is this person? What do they need? How can I help them? These are some of the same questions you can ask about the people to which you are trying to sell your services, goods, or products. Learn what makes them interested. Is it a better price, great customer service, exciting promotions?
I recently conducted extensive research about a vertical that I would never, ever have learned about if it wasn’t a client. I learned about their users. I became interested in the applications of the product. And man, did we see great click-through rates from our campaign because of the extra interest that was taken in the research phase.
Inspirational Tip #3
“Life isn’t about finding yourself. Life is about creating yourself.” – George Bernard Shaw
I would argue that life is a combination of both. I strive to “find myself.” To understand what is going on right now. I also strive to create – to create a better version of myself to present to the world and those closest to me.
But what if we didn’t create something new? What if we were tied to finding what is already there without making it better? I would say that we would grow stagnant. The same can be said of our work. The digital marketers around me are creative. They see what is there and want to change it, make it better, try something new. Create.
Think about your campaigns from a new perspective. Flip them on their heads. What if you tried this a different way? What if you tested a new strategy on a new platform? What if you questioned the value of each step in your conversion funnel? What if you spoke to users in a different tone; serious, funny, down-to-earth? How can you create something different and new?
Inspirational Tip #4
“If I had eight hours to chop down a tree, I’d spend six hours sharpening my ax.” -Abraham Lincoln
I pondered this one for a while and came to the realization that I wholeheartedly agree. And, should try to implement in my life. Preparation is key to success. With a “dull ax,” the work will take you 2x, 5x, 10x as long and the result may be worse. A “sharpened ax,” which was delicately handled and made just right for the job, will make for a simpler, easier, possibly faster task. Prepare and prepare and prepare more – and your work becomes easier.
When my colleagues write blogs, they all usually follow the same format. Write an outline, put notes or bullets and fill in the rest. Me? Not so much. I painstakingly try to write every *perfect* word down (which I do NOT succeed at) only to follow that process with several re-writes. Eventually, I strip the whole thing down and start again. This is not the most effective way of producing a product.
This piece of inspiration is something that I use to better myself. Prepare. Prepare. Prepare. Once you have your plan all laid out, implementation is simple. Do the necessary research, lay out your project plan, including how you will measure success or progress. Your life and work will benefit. Your clients will appreciate your organization, attention to detail, and preparation.
Once I perfect the art of preparation, I can toss my full stack of belated birthday cards.
Inspirational Tip #5
“For most of life, nothing wonderful happens. If you don’t enjoy getting up and working and finishing your work and sitting down to a meal with family or friends, then the chances are you’re not going to be very happy.
If someone bases his/her happiness on major events like a great job, huge amounts of money, a flawlessly happy marriage or a trip to Paris, that person isn’t going to be happy much of the time.
If, on the other hand, happiness depends on a good breakfast, flowers in the yard, a drink or a nap, then we are more likely to live with quite a bit of happiness.” – Andy Rooney
Extract happiness from your everyday routines. Remember that you are privileged to get up healthy every day, do something productive at work, be a great listener to those around you, keep trying to improve and create in your personal and work life. Remember this on every client call, every project plan, every daily optimization. When you are working hard. When you should be working harder. Remember that happiness is in the everyday and take joy in the fact that you can control whether you view today in a positive or negative light.
Note: These quotes have been attributed to the best of my ability.
https://ift.tt/2uQP65c
0 notes
Text
Inspirational Quotes – For Life & Google Ads
Inspirational Quotes – For Life & Google Ads
Today we’re detouring a from our normally scheduled technical programming to explore some larger thoughts and actions items to use in work and life.
Lily Tomlin once said, “The road to success is always under construction.” At least, I think she once said that. These days, you blindly trust the internet to assign the right quote to the right person. But, I digress. We are works in progress, constantly evolving and changing as we grow older and wiser. The same can be said of AdWords … I mean Google Ads.
Inspirational Tip #1
“The road to success is always under construction.” – Lily Tomlin (Some sources say Arnold Palmer takes credit for this one.)
Remember that perfection is not guaranteed on the first try. We can make preparations, make assumptions, plan everything down to the second, and then follow the road to either success or failure.
I’ve run many Google Ads campaigns. Some of them have been extremely successful, while others have been works in progress. It is our job to learn how to improve and make a next-step plan of action. And most of the time, the “failures” turn out to be pearls of wisdom that enable you to perform even better in the future.
Going into campaign or account planning of any kind, remember to take a step back and know that each launch, each platform you test, each audience you target – they all get you to a further point in the road. Your job is to build the road that eventually leads to the golden ticket of performance. You may take a detour here or there, but you will learn what works, what doesn’t work, and how to improve.
Inspirational Tip #2
“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” – Dale Carnegie, How To Win Friends and Influence People
It’s true. Being a great listener is a valuable trait. I remind myself to always be invested in other people’s perspectives, feelings, and what they’re going through in life. You can see a change in your entire life by caring about those around you – and showing it.
Tune into the needs, likes, and dislikes of those around you. Who is this person? What do they need? How can I help them? These are some of the same questions you can ask about the people to which you are trying to sell your services, goods, or products. Learn what makes them interested. Is it a better price, great customer service, exciting promotions?
I recently conducted extensive research about a vertical that I would never, ever have learned about if it wasn’t a client. I learned about their users. I became interested in the applications of the product. And man, did we see great click-through rates from our campaign because of the extra interest that was taken in the research phase.
Inspirational Tip #3
“Life isn’t about finding yourself. Life is about creating yourself.” – George Bernard Shaw
I would argue that life is a combination of both. I strive to “find myself.” To understand what is going on right now. I also strive to create – to create a better version of myself to present to the world and those closest to me.
But what if we didn’t create something new? What if we were tied to finding what is already there without making it better? I would say that we would grow stagnant. The same can be said of our work. The digital marketers around me are creative. They see what is there and want to change it, make it better, try something new. Create.
Think about your campaigns from a new perspective. Flip them on their heads. What if you tried this a different way? What if you tested a new strategy on a new platform? What if you questioned the value of each step in your conversion funnel? What if you spoke to users in a different tone; serious, funny, down-to-earth? How can you create something different and new?
Inspirational Tip #4
“If I had eight hours to chop down a tree, I’d spend six hours sharpening my ax.” -Abraham Lincoln
I pondered this one for a while and came to the realization that I wholeheartedly agree. And, should try to implement in my life. Preparation is key to success. With a “dull ax,” the work will take you 2x, 5x, 10x as long and the result may be worse. A “sharpened ax,” which was delicately handled and made just right for the job, will make for a simpler, easier, possibly faster task. Prepare and prepare and prepare more – and your work becomes easier.
When my colleagues write blogs, they all usually follow the same format. Write an outline, put notes or bullets and fill in the rest. Me? Not so much. I painstakingly try to write every *perfect* word down (which I do NOT succeed at) only to follow that process with several re-writes. Eventually, I strip the whole thing down and start again. This is not the most effective way of producing a product.
This piece of inspiration is something that I use to better myself. Prepare. Prepare. Prepare. Once you have your plan all laid out, implementation is simple. Do the necessary research, lay out your project plan, including how you will measure success or progress. Your life and work will benefit. Your clients will appreciate your organization, attention to detail, and preparation.
Once I perfect the art of preparation, I can toss my full stack of belated birthday cards.
Inspirational Tip #5
“For most of life, nothing wonderful happens. If you don’t enjoy getting up and working and finishing your work and sitting down to a meal with family or friends, then the chances are you’re not going to be very happy.
If someone bases his/her happiness on major events like a great job, huge amounts of money, a flawlessly happy marriage or a trip to Paris, that person isn’t going to be happy much of the time.
If, on the other hand, happiness depends on a good breakfast, flowers in the yard, a drink or a nap, then we are more likely to live with quite a bit of happiness.” – Andy Rooney
Extract happiness from your everyday routines. Remember that you are privileged to get up healthy every day, do something productive at work, be a great listener to those around you, keep trying to improve and create in your personal and work life. Remember this on every client call, every project plan, every daily optimization. When you are working hard. When you should be working harder. Remember that happiness is in the everyday and take joy in the fact that you can control whether you view today in a positive or negative light.
Note: These quotes have been attributed to the best of my ability.
https://ift.tt/2uQP65c
0 notes
Text
Inspirational Quotes – For Life & Google Ads
Inspirational Quotes – For Life & Google Ads
Today we’re detouring a from our normally scheduled technical programming to explore some larger thoughts and actions items to use in work and life.
Lily Tomlin once said, “The road to success is always under construction.” At least, I think she once said that. These days, you blindly trust the internet to assign the right quote to the right person. But, I digress. We are works in progress, constantly evolving and changing as we grow older and wiser. The same can be said of AdWords … I mean Google Ads.
Inspirational Tip #1
“The road to success is always under construction.” – Lily Tomlin (Some sources say Arnold Palmer takes credit for this one.)
Remember that perfection is not guaranteed on the first try. We can make preparations, make assumptions, plan everything down to the second, and then follow the road to either success or failure.
I’ve run many Google Ads campaigns. Some of them have been extremely successful, while others have been works in progress. It is our job to learn how to improve and make a next-step plan of action. And most of the time, the “failures” turn out to be pearls of wisdom that enable you to perform even better in the future.
Going into campaign or account planning of any kind, remember to take a step back and know that each launch, each platform you test, each audience you target – they all get you to a further point in the road. Your job is to build the road that eventually leads to the golden ticket of performance. You may take a detour here or there, but you will learn what works, what doesn’t work, and how to improve.
Inspirational Tip #2
“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” – Dale Carnegie, How To Win Friends and Influence People
It’s true. Being a great listener is a valuable trait. I remind myself to always be invested in other people’s perspectives, feelings, and what they’re going through in life. You can see a change in your entire life by caring about those around you – and showing it.
Tune into the needs, likes, and dislikes of those around you. Who is this person? What do they need? How can I help them? These are some of the same questions you can ask about the people to which you are trying to sell your services, goods, or products. Learn what makes them interested. Is it a better price, great customer service, exciting promotions?
I recently conducted extensive research about a vertical that I would never, ever have learned about if it wasn’t a client. I learned about their users. I became interested in the applications of the product. And man, did we see great click-through rates from our campaign because of the extra interest that was taken in the research phase.
Inspirational Tip #3
“Life isn’t about finding yourself. Life is about creating yourself.” – George Bernard Shaw
I would argue that life is a combination of both. I strive to “find myself.” To understand what is going on right now. I also strive to create – to create a better version of myself to present to the world and those closest to me.
But what if we didn’t create something new? What if we were tied to finding what is already there without making it better? I would say that we would grow stagnant. The same can be said of our work. The digital marketers around me are creative. They see what is there and want to change it, make it better, try something new. Create.
Think about your campaigns from a new perspective. Flip them on their heads. What if you tried this a different way? What if you tested a new strategy on a new platform? What if you questioned the value of each step in your conversion funnel? What if you spoke to users in a different tone; serious, funny, down-to-earth? How can you create something different and new?
Inspirational Tip #4
“If I had eight hours to chop down a tree, I’d spend six hours sharpening my ax.” -Abraham Lincoln
I pondered this one for a while and came to the realization that I wholeheartedly agree. And, should try to implement in my life. Preparation is key to success. With a “dull ax,” the work will take you 2x, 5x, 10x as long and the result may be worse. A “sharpened ax,” which was delicately handled and made just right for the job, will make for a simpler, easier, possibly faster task. Prepare and prepare and prepare more – and your work becomes easier.
When my colleagues write blogs, they all usually follow the same format. Write an outline, put notes or bullets and fill in the rest. Me? Not so much. I painstakingly try to write every *perfect* word down (which I do NOT succeed at) only to follow that process with several re-writes. Eventually, I strip the whole thing down and start again. This is not the most effective way of producing a product.
This piece of inspiration is something that I use to better myself. Prepare. Prepare. Prepare. Once you have your plan all laid out, implementation is simple. Do the necessary research, lay out your project plan, including how you will measure success or progress. Your life and work will benefit. Your clients will appreciate your organization, attention to detail, and preparation.
Once I perfect the art of preparation, I can toss my full stack of belated birthday cards.
Inspirational Tip #5
“For most of life, nothing wonderful happens. If you don’t enjoy getting up and working and finishing your work and sitting down to a meal with family or friends, then the chances are you’re not going to be very happy.
If someone bases his/her happiness on major events like a great job, huge amounts of money, a flawlessly happy marriage or a trip to Paris, that person isn’t going to be happy much of the time.
If, on the other hand, happiness depends on a good breakfast, flowers in the yard, a drink or a nap, then we are more likely to live with quite a bit of happiness.” – Andy Rooney
Extract happiness from your everyday routines. Remember that you are privileged to get up healthy every day, do something productive at work, be a great listener to those around you, keep trying to improve and create in your personal and work life. Remember this on every client call, every project plan, every daily optimization. When you are working hard. When you should be working harder. Remember that happiness is in the everyday and take joy in the fact that you can control whether you view today in a positive or negative light.
Note: These quotes have been attributed to the best of my ability.
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Inspirational Quotes – For Life & Google Ads
Inspirational Quotes – For Life & Google Ads
Today we’re detouring a from our normally scheduled technical programming to explore some larger thoughts and actions items to use in work and life.
Lily Tomlin once said, “The road to success is always under construction.” At least, I think she once said that. These days, you blindly trust the internet to assign the right quote to the right person. But, I digress. We are works in progress, constantly evolving and changing as we grow older and wiser. The same can be said of AdWords … I mean Google Ads.
Inspirational Tip #1
“The road to success is always under construction.” – Lily Tomlin (Some sources say Arnold Palmer takes credit for this one.)
Remember that perfection is not guaranteed on the first try. We can make preparations, make assumptions, plan everything down to the second, and then follow the road to either success or failure.
I’ve run many Google Ads campaigns. Some of them have been extremely successful, while others have been works in progress. It is our job to learn how to improve and make a next-step plan of action. And most of the time, the “failures” turn out to be pearls of wisdom that enable you to perform even better in the future.
Going into campaign or account planning of any kind, remember to take a step back and know that each launch, each platform you test, each audience you target – they all get you to a further point in the road. Your job is to build the road that eventually leads to the golden ticket of performance. You may take a detour here or there, but you will learn what works, what doesn’t work, and how to improve.
Inspirational Tip #2
“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” – Dale Carnegie, How To Win Friends and Influence People
It’s true. Being a great listener is a valuable trait. I remind myself to always be invested in other people’s perspectives, feelings, and what they’re going through in life. You can see a change in your entire life by caring about those around you – and showing it.
Tune into the needs, likes, and dislikes of those around you. Who is this person? What do they need? How can I help them? These are some of the same questions you can ask about the people to which you are trying to sell your services, goods, or products. Learn what makes them interested. Is it a better price, great customer service, exciting promotions?
I recently conducted extensive research about a vertical that I would never, ever have learned about if it wasn’t a client. I learned about their users. I became interested in the applications of the product. And man, did we see great click-through rates from our campaign because of the extra interest that was taken in the research phase.
Inspirational Tip #3
“Life isn’t about finding yourself. Life is about creating yourself.” – George Bernard Shaw
I would argue that life is a combination of both. I strive to “find myself.” To understand what is going on right now. I also strive to create – to create a better version of myself to present to the world and those closest to me.
But what if we didn’t create something new? What if we were tied to finding what is already there without making it better? I would say that we would grow stagnant. The same can be said of our work. The digital marketers around me are creative. They see what is there and want to change it, make it better, try something new. Create.
Think about your campaigns from a new perspective. Flip them on their heads. What if you tried this a different way? What if you tested a new strategy on a new platform? What if you questioned the value of each step in your conversion funnel? What if you spoke to users in a different tone; serious, funny, down-to-earth? How can you create something different and new?
Inspirational Tip #4
“If I had eight hours to chop down a tree, I’d spend six hours sharpening my ax.” -Abraham Lincoln
I pondered this one for a while and came to the realization that I wholeheartedly agree. And, should try to implement in my life. Preparation is key to success. With a “dull ax,” the work will take you 2x, 5x, 10x as long and the result may be worse. A “sharpened ax,” which was delicately handled and made just right for the job, will make for a simpler, easier, possibly faster task. Prepare and prepare and prepare more – and your work becomes easier.
When my colleagues write blogs, they all usually follow the same format. Write an outline, put notes or bullets and fill in the rest. Me? Not so much. I painstakingly try to write every *perfect* word down (which I do NOT succeed at) only to follow that process with several re-writes. Eventually, I strip the whole thing down and start again. This is not the most effective way of producing a product.
This piece of inspiration is something that I use to better myself. Prepare. Prepare. Prepare. Once you have your plan all laid out, implementation is simple. Do the necessary research, lay out your project plan, including how you will measure success or progress. Your life and work will benefit. Your clients will appreciate your organization, attention to detail, and preparation.
Once I perfect the art of preparation, I can toss my full stack of belated birthday cards.
Inspirational Tip #5
“For most of life, nothing wonderful happens. If you don’t enjoy getting up and working and finishing your work and sitting down to a meal with family or friends, then the chances are you’re not going to be very happy.
If someone bases his/her happiness on major events like a great job, huge amounts of money, a flawlessly happy marriage or a trip to Paris, that person isn’t going to be happy much of the time.
If, on the other hand, happiness depends on a good breakfast, flowers in the yard, a drink or a nap, then we are more likely to live with quite a bit of happiness.” – Andy Rooney
Extract happiness from your everyday routines. Remember that you are privileged to get up healthy every day, do something productive at work, be a great listener to those around you, keep trying to improve and create in your personal and work life. Remember this on every client call, every project plan, every daily optimization. When you are working hard. When you should be working harder. Remember that happiness is in the everyday and take joy in the fact that you can control whether you view today in a positive or negative light.
Note: These quotes have been attributed to the best of my ability.
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Inspirational Quotes – For Life & Google Ads
Inspirational Quotes – For Life & Google Ads
Today we’re detouring a from our normally scheduled technical programming to explore some larger thoughts and actions items to use in work and life.
Lily Tomlin once said, “The road to success is always under construction.” At least, I think she once said that. These days, you blindly trust the internet to assign the right quote to the right person. But, I digress. We are works in progress, constantly evolving and changing as we grow older and wiser. The same can be said of AdWords … I mean Google Ads.
Inspirational Tip #1
“The road to success is always under construction.” – Lily Tomlin (Some sources say Arnold Palmer takes credit for this one.)
Remember that perfection is not guaranteed on the first try. We can make preparations, make assumptions, plan everything down to the second, and then follow the road to either success or failure.
I’ve run many Google Ads campaigns. Some of them have been extremely successful, while others have been works in progress. It is our job to learn how to improve and make a next-step plan of action. And most of the time, the “failures” turn out to be pearls of wisdom that enable you to perform even better in the future.
Going into campaign or account planning of any kind, remember to take a step back and know that each launch, each platform you test, each audience you target – they all get you to a further point in the road. Your job is to build the road that eventually leads to the golden ticket of performance. You may take a detour here or there, but you will learn what works, what doesn’t work, and how to improve.
Inspirational Tip #2
“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” – Dale Carnegie, How To Win Friends and Influence People
It’s true. Being a great listener is a valuable trait. I remind myself to always be invested in other people’s perspectives, feelings, and what they’re going through in life. You can see a change in your entire life by caring about those around you – and showing it.
Tune into the needs, likes, and dislikes of those around you. Who is this person? What do they need? How can I help them? These are some of the same questions you can ask about the people to which you are trying to sell your services, goods, or products. Learn what makes them interested. Is it a better price, great customer service, exciting promotions?
I recently conducted extensive research about a vertical that I would never, ever have learned about if it wasn’t a client. I learned about their users. I became interested in the applications of the product. And man, did we see great click-through rates from our campaign because of the extra interest that was taken in the research phase.
Inspirational Tip #3
“Life isn’t about finding yourself. Life is about creating yourself.” – George Bernard Shaw
I would argue that life is a combination of both. I strive to “find myself.” To understand what is going on right now. I also strive to create – to create a better version of myself to present to the world and those closest to me.
But what if we didn’t create something new? What if we were tied to finding what is already there without making it better? I would say that we would grow stagnant. The same can be said of our work. The digital marketers around me are creative. They see what is there and want to change it, make it better, try something new. Create.
Think about your campaigns from a new perspective. Flip them on their heads. What if you tried this a different way? What if you tested a new strategy on a new platform? What if you questioned the value of each step in your conversion funnel? What if you spoke to users in a different tone; serious, funny, down-to-earth? How can you create something different and new?
Inspirational Tip #4
“If I had eight hours to chop down a tree, I’d spend six hours sharpening my ax.” -Abraham Lincoln
I pondered this one for a while and came to the realization that I wholeheartedly agree. And, should try to implement in my life. Preparation is key to success. With a “dull ax,” the work will take you 2x, 5x, 10x as long and the result may be worse. A “sharpened ax,” which was delicately handled and made just right for the job, will make for a simpler, easier, possibly faster task. Prepare and prepare and prepare more – and your work becomes easier.
When my colleagues write blogs, they all usually follow the same format. Write an outline, put notes or bullets and fill in the rest. Me? Not so much. I painstakingly try to write every *perfect* word down (which I do NOT succeed at) only to follow that process with several re-writes. Eventually, I strip the whole thing down and start again. This is not the most effective way of producing a product.
This piece of inspiration is something that I use to better myself. Prepare. Prepare. Prepare. Once you have your plan all laid out, implementation is simple. Do the necessary research, lay out your project plan, including how you will measure success or progress. Your life and work will benefit. Your clients will appreciate your organization, attention to detail, and preparation.
Once I perfect the art of preparation, I can toss my full stack of belated birthday cards.
Inspirational Tip #5
“For most of life, nothing wonderful happens. If you don’t enjoy getting up and working and finishing your work and sitting down to a meal with family or friends, then the chances are you’re not going to be very happy.
If someone bases his/her happiness on major events like a great job, huge amounts of money, a flawlessly happy marriage or a trip to Paris, that person isn’t going to be happy much of the time.
If, on the other hand, happiness depends on a good breakfast, flowers in the yard, a drink or a nap, then we are more likely to live with quite a bit of happiness.” – Andy Rooney
Extract happiness from your everyday routines. Remember that you are privileged to get up healthy every day, do something productive at work, be a great listener to those around you, keep trying to improve and create in your personal and work life. Remember this on every client call, every project plan, every daily optimization. When you are working hard. When you should be working harder. Remember that happiness is in the everyday and take joy in the fact that you can control whether you view today in a positive or negative light.
Note: These quotes have been attributed to the best of my ability.
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Inspirational Quotes – For Life & Google Ads
Inspirational Quotes – For Life & Google Ads
Today we’re detouring a from our normally scheduled technical programming to explore some larger thoughts and actions items to use in work and life.
Lily Tomlin once said, “The road to success is always under construction.” At least, I think she once said that. These days, you blindly trust the internet to assign the right quote to the right person. But, I digress. We are works in progress, constantly evolving and changing as we grow older and wiser. The same can be said of AdWords … I mean Google Ads.
Inspirational Tip #1
“The road to success is always under construction.” – Lily Tomlin (Some sources say Arnold Palmer takes credit for this one.)
Remember that perfection is not guaranteed on the first try. We can make preparations, make assumptions, plan everything down to the second, and then follow the road to either success or failure.
I’ve run many Google Ads campaigns. Some of them have been extremely successful, while others have been works in progress. It is our job to learn how to improve and make a next-step plan of action. And most of the time, the “failures” turn out to be pearls of wisdom that enable you to perform even better in the future.
Going into campaign or account planning of any kind, remember to take a step back and know that each launch, each platform you test, each audience you target – they all get you to a further point in the road. Your job is to build the road that eventually leads to the golden ticket of performance. You may take a detour here or there, but you will learn what works, what doesn’t work, and how to improve.
Inspirational Tip #2
“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” – Dale Carnegie, How To Win Friends and Influence People
It’s true. Being a great listener is a valuable trait. I remind myself to always be invested in other people’s perspectives, feelings, and what they’re going through in life. You can see a change in your entire life by caring about those around you – and showing it.
Tune into the needs, likes, and dislikes of those around you. Who is this person? What do they need? How can I help them? These are some of the same questions you can ask about the people to which you are trying to sell your services, goods, or products. Learn what makes them interested. Is it a better price, great customer service, exciting promotions?
I recently conducted extensive research about a vertical that I would never, ever have learned about if it wasn’t a client. I learned about their users. I became interested in the applications of the product. And man, did we see great click-through rates from our campaign because of the extra interest that was taken in the research phase.
Inspirational Tip #3
“Life isn’t about finding yourself. Life is about creating yourself.” – George Bernard Shaw
I would argue that life is a combination of both. I strive to “find myself.” To understand what is going on right now. I also strive to create – to create a better version of myself to present to the world and those closest to me.
But what if we didn’t create something new? What if we were tied to finding what is already there without making it better? I would say that we would grow stagnant. The same can be said of our work. The digital marketers around me are creative. They see what is there and want to change it, make it better, try something new. Create.
Think about your campaigns from a new perspective. Flip them on their heads. What if you tried this a different way? What if you tested a new strategy on a new platform? What if you questioned the value of each step in your conversion funnel? What if you spoke to users in a different tone; serious, funny, down-to-earth? How can you create something different and new?
Inspirational Tip #4
“If I had eight hours to chop down a tree, I’d spend six hours sharpening my ax.” -Abraham Lincoln
I pondered this one for a while and came to the realization that I wholeheartedly agree. And, should try to implement in my life. Preparation is key to success. With a “dull ax,” the work will take you 2x, 5x, 10x as long and the result may be worse. A “sharpened ax,” which was delicately handled and made just right for the job, will make for a simpler, easier, possibly faster task. Prepare and prepare and prepare more – and your work becomes easier.
When my colleagues write blogs, they all usually follow the same format. Write an outline, put notes or bullets and fill in the rest. Me? Not so much. I painstakingly try to write every *perfect* word down (which I do NOT succeed at) only to follow that process with several re-writes. Eventually, I strip the whole thing down and start again. This is not the most effective way of producing a product.
This piece of inspiration is something that I use to better myself. Prepare. Prepare. Prepare. Once you have your plan all laid out, implementation is simple. Do the necessary research, lay out your project plan, including how you will measure success or progress. Your life and work will benefit. Your clients will appreciate your organization, attention to detail, and preparation.
Once I perfect the art of preparation, I can toss my full stack of belated birthday cards.
Inspirational Tip #5
“For most of life, nothing wonderful happens. If you don’t enjoy getting up and working and finishing your work and sitting down to a meal with family or friends, then the chances are you’re not going to be very happy.
If someone bases his/her happiness on major events like a great job, huge amounts of money, a flawlessly happy marriage or a trip to Paris, that person isn’t going to be happy much of the time.
If, on the other hand, happiness depends on a good breakfast, flowers in the yard, a drink or a nap, then we are more likely to live with quite a bit of happiness.” – Andy Rooney
Extract happiness from your everyday routines. Remember that you are privileged to get up healthy every day, do something productive at work, be a great listener to those around you, keep trying to improve and create in your personal and work life. Remember this on every client call, every project plan, every daily optimization. When you are working hard. When you should be working harder. Remember that happiness is in the everyday and take joy in the fact that you can control whether you view today in a positive or negative light.
Note: These quotes have been attributed to the best of my ability.
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Inspirational Quotes – For Life & Google Ads
Inspirational Quotes – For Life & Google Ads
Today we’re detouring a from our normally scheduled technical programming to explore some larger thoughts and actions items to use in work and life.
Lily Tomlin once said, “The road to success is always under construction.” At least, I think she once said that. These days, you blindly trust the internet to assign the right quote to the right person. But, I digress. We are works in progress, constantly evolving and changing as we grow older and wiser. The same can be said of AdWords … I mean Google Ads.
Inspirational Tip #1
“The road to success is always under construction.” – Lily Tomlin (Some sources say Arnold Palmer takes credit for this one.)
Remember that perfection is not guaranteed on the first try. We can make preparations, make assumptions, plan everything down to the second, and then follow the road to either success or failure.
I’ve run many Google Ads campaigns. Some of them have been extremely successful, while others have been works in progress. It is our job to learn how to improve and make a next-step plan of action. And most of the time, the “failures” turn out to be pearls of wisdom that enable you to perform even better in the future.
Going into campaign or account planning of any kind, remember to take a step back and know that each launch, each platform you test, each audience you target – they all get you to a further point in the road. Your job is to build the road that eventually leads to the golden ticket of performance. You may take a detour here or there, but you will learn what works, what doesn’t work, and how to improve.
Inspirational Tip #2
“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” – Dale Carnegie, How To Win Friends and Influence People
It’s true. Being a great listener is a valuable trait. I remind myself to always be invested in other people’s perspectives, feelings, and what they’re going through in life. You can see a change in your entire life by caring about those around you – and showing it.
Tune into the needs, likes, and dislikes of those around you. Who is this person? What do they need? How can I help them? These are some of the same questions you can ask about the people to which you are trying to sell your services, goods, or products. Learn what makes them interested. Is it a better price, great customer service, exciting promotions?
I recently conducted extensive research about a vertical that I would never, ever have learned about if it wasn’t a client. I learned about their users. I became interested in the applications of the product. And man, did we see great click-through rates from our campaign because of the extra interest that was taken in the research phase.
Inspirational Tip #3
“Life isn’t about finding yourself. Life is about creating yourself.” – George Bernard Shaw
I would argue that life is a combination of both. I strive to “find myself.” To understand what is going on right now. I also strive to create – to create a better version of myself to present to the world and those closest to me.
But what if we didn’t create something new? What if we were tied to finding what is already there without making it better? I would say that we would grow stagnant. The same can be said of our work. The digital marketers around me are creative. They see what is there and want to change it, make it better, try something new. Create.
Think about your campaigns from a new perspective. Flip them on their heads. What if you tried this a different way? What if you tested a new strategy on a new platform? What if you questioned the value of each step in your conversion funnel? What if you spoke to users in a different tone; serious, funny, down-to-earth? How can you create something different and new?
Inspirational Tip #4
“If I had eight hours to chop down a tree, I’d spend six hours sharpening my ax.” -Abraham Lincoln
I pondered this one for a while and came to the realization that I wholeheartedly agree. And, should try to implement in my life. Preparation is key to success. With a “dull ax,” the work will take you 2x, 5x, 10x as long and the result may be worse. A “sharpened ax,” which was delicately handled and made just right for the job, will make for a simpler, easier, possibly faster task. Prepare and prepare and prepare more – and your work becomes easier.
When my colleagues write blogs, they all usually follow the same format. Write an outline, put notes or bullets and fill in the rest. Me? Not so much. I painstakingly try to write every *perfect* word down (which I do NOT succeed at) only to follow that process with several re-writes. Eventually, I strip the whole thing down and start again. This is not the most effective way of producing a product.
This piece of inspiration is something that I use to better myself. Prepare. Prepare. Prepare. Once you have your plan all laid out, implementation is simple. Do the necessary research, lay out your project plan, including how you will measure success or progress. Your life and work will benefit. Your clients will appreciate your organization, attention to detail, and preparation.
Once I perfect the art of preparation, I can toss my full stack of belated birthday cards.
Inspirational Tip #5
“For most of life, nothing wonderful happens. If you don’t enjoy getting up and working and finishing your work and sitting down to a meal with family or friends, then the chances are you’re not going to be very happy.
If someone bases his/her happiness on major events like a great job, huge amounts of money, a flawlessly happy marriage or a trip to Paris, that person isn’t going to be happy much of the time.
If, on the other hand, happiness depends on a good breakfast, flowers in the yard, a drink or a nap, then we are more likely to live with quite a bit of happiness.” – Andy Rooney
Extract happiness from your everyday routines. Remember that you are privileged to get up healthy every day, do something productive at work, be a great listener to those around you, keep trying to improve and create in your personal and work life. Remember this on every client call, every project plan, every daily optimization. When you are working hard. When you should be working harder. Remember that happiness is in the everyday and take joy in the fact that you can control whether you view today in a positive or negative light.
Note: These quotes have been attributed to the best of my ability.
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Text
Inspirational Quotes – For Life & Google Ads
Inspirational Quotes – For Life & Google Ads
Today we’re detouring a from our normally scheduled technical programming to explore some larger thoughts and actions items to use in work and life.
Lily Tomlin once said, “The road to success is always under construction.” At least, I think she once said that. These days, you blindly trust the internet to assign the right quote to the right person. But, I digress. We are works in progress, constantly evolving and changing as we grow older and wiser. The same can be said of AdWords … I mean Google Ads.
Inspirational Tip #1
“The road to success is always under construction.” – Lily Tomlin (Some sources say Arnold Palmer takes credit for this one.)
Remember that perfection is not guaranteed on the first try. We can make preparations, make assumptions, plan everything down to the second, and then follow the road to either success or failure.
I’ve run many Google Ads campaigns. Some of them have been extremely successful, while others have been works in progress. It is our job to learn how to improve and make a next-step plan of action. And most of the time, the “failures” turn out to be pearls of wisdom that enable you to perform even better in the future.
Going into campaign or account planning of any kind, remember to take a step back and know that each launch, each platform you test, each audience you target – they all get you to a further point in the road. Your job is to build the road that eventually leads to the golden ticket of performance. You may take a detour here or there, but you will learn what works, what doesn’t work, and how to improve.
Inspirational Tip #2
“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” – Dale Carnegie, How To Win Friends and Influence People
It’s true. Being a great listener is a valuable trait. I remind myself to always be invested in other people’s perspectives, feelings, and what they’re going through in life. You can see a change in your entire life by caring about those around you – and showing it.
Tune into the needs, likes, and dislikes of those around you. Who is this person? What do they need? How can I help them? These are some of the same questions you can ask about the people to which you are trying to sell your services, goods, or products. Learn what makes them interested. Is it a better price, great customer service, exciting promotions?
I recently conducted extensive research about a vertical that I would never, ever have learned about if it wasn’t a client. I learned about their users. I became interested in the applications of the product. And man, did we see great click-through rates from our campaign because of the extra interest that was taken in the research phase.
Inspirational Tip #3
“Life isn’t about finding yourself. Life is about creating yourself.” – George Bernard Shaw
I would argue that life is a combination of both. I strive to “find myself.” To understand what is going on right now. I also strive to create – to create a better version of myself to present to the world and those closest to me.
But what if we didn’t create something new? What if we were tied to finding what is already there without making it better? I would say that we would grow stagnant. The same can be said of our work. The digital marketers around me are creative. They see what is there and want to change it, make it better, try something new. Create.
Think about your campaigns from a new perspective. Flip them on their heads. What if you tried this a different way? What if you tested a new strategy on a new platform? What if you questioned the value of each step in your conversion funnel? What if you spoke to users in a different tone; serious, funny, down-to-earth? How can you create something different and new?
Inspirational Tip #4
“If I had eight hours to chop down a tree, I’d spend six hours sharpening my ax.” -Abraham Lincoln
I pondered this one for a while and came to the realization that I wholeheartedly agree. And, should try to implement in my life. Preparation is key to success. With a “dull ax,” the work will take you 2x, 5x, 10x as long and the result may be worse. A “sharpened ax,” which was delicately handled and made just right for the job, will make for a simpler, easier, possibly faster task. Prepare and prepare and prepare more – and your work becomes easier.
When my colleagues write blogs, they all usually follow the same format. Write an outline, put notes or bullets and fill in the rest. Me? Not so much. I painstakingly try to write every *perfect* word down (which I do NOT succeed at) only to follow that process with several re-writes. Eventually, I strip the whole thing down and start again. This is not the most effective way of producing a product.
This piece of inspiration is something that I use to better myself. Prepare. Prepare. Prepare. Once you have your plan all laid out, implementation is simple. Do the necessary research, lay out your project plan, including how you will measure success or progress. Your life and work will benefit. Your clients will appreciate your organization, attention to detail, and preparation.
Once I perfect the art of preparation, I can toss my full stack of belated birthday cards.
Inspirational Tip #5
“For most of life, nothing wonderful happens. If you don’t enjoy getting up and working and finishing your work and sitting down to a meal with family or friends, then the chances are you’re not going to be very happy.
If someone bases his/her happiness on major events like a great job, huge amounts of money, a flawlessly happy marriage or a trip to Paris, that person isn’t going to be happy much of the time.
If, on the other hand, happiness depends on a good breakfast, flowers in the yard, a drink or a nap, then we are more likely to live with quite a bit of happiness.” – Andy Rooney
Extract happiness from your everyday routines. Remember that you are privileged to get up healthy every day, do something productive at work, be a great listener to those around you, keep trying to improve and create in your personal and work life. Remember this on every client call, every project plan, every daily optimization. When you are working hard. When you should be working harder. Remember that happiness is in the everyday and take joy in the fact that you can control whether you view today in a positive or negative light.
Note: These quotes have been attributed to the best of my ability.
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Inspirational Quotes – For Life & Google Ads
Inspirational Quotes – For Life & Google Ads
Today we’re detouring a from our normally scheduled technical programming to explore some larger thoughts and actions items to use in work and life.
Lily Tomlin once said, “The road to success is always under construction.” At least, I think she once said that. These days, you blindly trust the internet to assign the right quote to the right person. But, I digress. We are works in progress, constantly evolving and changing as we grow older and wiser. The same can be said of AdWords … I mean Google Ads.
Inspirational Tip #1
“The road to success is always under construction.” – Lily Tomlin (Some sources say Arnold Palmer takes credit for this one.)
Remember that perfection is not guaranteed on the first try. We can make preparations, make assumptions, plan everything down to the second, and then follow the road to either success or failure.
I’ve run many Google Ads campaigns. Some of them have been extremely successful, while others have been works in progress. It is our job to learn how to improve and make a next-step plan of action. And most of the time, the “failures” turn out to be pearls of wisdom that enable you to perform even better in the future.
Going into campaign or account planning of any kind, remember to take a step back and know that each launch, each platform you test, each audience you target – they all get you to a further point in the road. Your job is to build the road that eventually leads to the golden ticket of performance. You may take a detour here or there, but you will learn what works, what doesn’t work, and how to improve.
Inspirational Tip #2
“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” – Dale Carnegie, How To Win Friends and Influence People
It’s true. Being a great listener is a valuable trait. I remind myself to always be invested in other people’s perspectives, feelings, and what they’re going through in life. You can see a change in your entire life by caring about those around you – and showing it.
Tune into the needs, likes, and dislikes of those around you. Who is this person? What do they need? How can I help them? These are some of the same questions you can ask about the people to which you are trying to sell your services, goods, or products. Learn what makes them interested. Is it a better price, great customer service, exciting promotions?
I recently conducted extensive research about a vertical that I would never, ever have learned about if it wasn’t a client. I learned about their users. I became interested in the applications of the product. And man, did we see great click-through rates from our campaign because of the extra interest that was taken in the research phase.
Inspirational Tip #3
“Life isn’t about finding yourself. Life is about creating yourself.” – George Bernard Shaw
I would argue that life is a combination of both. I strive to “find myself.” To understand what is going on right now. I also strive to create – to create a better version of myself to present to the world and those closest to me.
But what if we didn’t create something new? What if we were tied to finding what is already there without making it better? I would say that we would grow stagnant. The same can be said of our work. The digital marketers around me are creative. They see what is there and want to change it, make it better, try something new. Create.
Think about your campaigns from a new perspective. Flip them on their heads. What if you tried this a different way? What if you tested a new strategy on a new platform? What if you questioned the value of each step in your conversion funnel? What if you spoke to users in a different tone; serious, funny, down-to-earth? How can you create something different and new?
Inspirational Tip #4
“If I had eight hours to chop down a tree, I’d spend six hours sharpening my ax.” -Abraham Lincoln
I pondered this one for a while and came to the realization that I wholeheartedly agree. And, should try to implement in my life. Preparation is key to success. With a “dull ax,” the work will take you 2x, 5x, 10x as long and the result may be worse. A “sharpened ax,” which was delicately handled and made just right for the job, will make for a simpler, easier, possibly faster task. Prepare and prepare and prepare more – and your work becomes easier.
When my colleagues write blogs, they all usually follow the same format. Write an outline, put notes or bullets and fill in the rest. Me? Not so much. I painstakingly try to write every *perfect* word down (which I do NOT succeed at) only to follow that process with several re-writes. Eventually, I strip the whole thing down and start again. This is not the most effective way of producing a product.
This piece of inspiration is something that I use to better myself. Prepare. Prepare. Prepare. Once you have your plan all laid out, implementation is simple. Do the necessary research, lay out your project plan, including how you will measure success or progress. Your life and work will benefit. Your clients will appreciate your organization, attention to detail, and preparation.
Once I perfect the art of preparation, I can toss my full stack of belated birthday cards.
Inspirational Tip #5
“For most of life, nothing wonderful happens. If you don’t enjoy getting up and working and finishing your work and sitting down to a meal with family or friends, then the chances are you’re not going to be very happy.
If someone bases his/her happiness on major events like a great job, huge amounts of money, a flawlessly happy marriage or a trip to Paris, that person isn’t going to be happy much of the time.
If, on the other hand, happiness depends on a good breakfast, flowers in the yard, a drink or a nap, then we are more likely to live with quite a bit of happiness.” – Andy Rooney
Extract happiness from your everyday routines. Remember that you are privileged to get up healthy every day, do something productive at work, be a great listener to those around you, keep trying to improve and create in your personal and work life. Remember this on every client call, every project plan, every daily optimization. When you are working hard. When you should be working harder. Remember that happiness is in the everyday and take joy in the fact that you can control whether you view today in a positive or negative light.
Note: These quotes have been attributed to the best of my ability.
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Monday, November 20, 2017
Welcome to Fox News First. Not signed up yet? Click here.
Developing now, Monday, Nov. 20, 2017:
Cult leader and murderous mastermind Charles Manson dead at 83
Treasury Secretary Mnuchin tells Fox News the ObamaCare mandate is not a tax reform "bargaining chip" for skeptical senators
U.S. general sparks debate when he says he would resist President Trump if he called for an 'illegal' nuke launch
Authorities are looking for potential suspects and witnesses after a Border Patrol agent is killed in the line of duty near the Texas southern border
Trump doubles down on UCLA basketball player's father, says he should have left basketball players in jail in China
THE LEAD STORY: Cult leader Charles Manson, whose followers killed actress Sharon Tate and six others in 1969, has died. He was 83 ... A spokeswoman for the California Department of Corrections says Manson died of natural causes Sunday night. Manson became synonymous with evil and inspired decades of intrigue and documentaries after he sent a group of disaffected young followers to commit murder as part of a twisted, quasi-religious belief that it would launch a race war. The killings occurred on successive August nights and terrorized the city of Los Angeles. The murders horrified the world and revealed a violent underbelly of a counterculture that preached peace and love. Tate, who was nearly nine months pregnant, was found stabbed repeatedly in her Hollywood mansion, along with several of her friends. Other victims included coffee heiress Abigail Folger and celebrity hair stylist Jay Sebring.
The life of Charles Manson
Flashback, Sept. 6: Manson follower Leslie Van Houten determined suitable for parole
FOX NEWS EXCLUSIVE: Treasury Secretary Steven Mnuchin says repealing the individual health care mandate is not a "bargaining chip" when trying to get senators on board with tax reform, despite some GOP lawmakers' doubts about the Senate tax bill ... “This is all about getting this passed in the Senate, that’s the objective. This isn’t a bargaining chip. The president thinks we should get rid of it, I think we should get rid of it—it’s an unfair tax on poor people,” Mnuchin told Chris Wallace in an exclusive interview on "Fox News Sunday." For President Trump, a legislative win is among his top priorities and he wants Congress to pass tax reform by Christmas. Senate Republicans’ tax reform legislation includes repealing ObamaCare's individual mandate. Not all Republicans are on board. Sen. Susan Collins argued that getting rid of the mandate could lead to higher health insurance premiums for some middle-income Americans. Other Republican senators not fully on-board with the tax reform plan include: Ron Johnson of Wisconsin, Bob Corker from Tennessee, Rand Paul of Kentucky and Jeff Flake and John McCain, both from Arizona.
Trump reignites feud with Flake, predicts he'll vote no on tax cuts
House passes GOP tax reform bill: How does the Senate's version compare?
A NUCLEAR DEBATE: The U.S.'s top nuclear commander has sparked a debate after saying he would resist President Trump's order if he called for an "illegal” nuclear launch." ... Air Force General John Hyten, commander of the U.S. Strategic Command (STRATCOM), started the debate when he told an audience at the Halifax International Security Forum in Nova Scotia, Canada over the weekend that he had thought a lot about what to say if he received such an order. "And if it’s illegal, guess what’s going to happen? I‘m going to say, 'Mr. President, that’s illegal.’ And guess what he’s going to do? He's going to say, ‘What would be legal?’ And we’ll come up with options, of a mix of capabilities to respond to whatever the situation is, and that’s the way it works."
DEATH AT THE BORDER: Authorities are looking for potential suspects after a U.S. Border Patrol agent was killed in the line of duty while patrolling the Big Bend Sector of Texas along the southern border with Mexico ... Agent Rogelio Martinez, 36, died of injuries sustained Sunday while responding to “activity” near Interstate 10 in the Van Horn Station area, according to a news release from U.S. Customs and Border Protection. Martinez and his partner, who was injured, were transported to a hospital. The partner, who was not identified, remains hospitalized in serious condition. Border Protection spokesman Carlos Diaz told The Associated Press the FBI has taken over the investigation.
'UNGRATEFUL 'BALLERS: President Trump has double-dunked in his war of words with the outspoken father of one of the UCLA players detained in China for shoplifting, calling him "very ungrateful" and saying he should have left the students in jail ... "Shoplifting is a very big deal in China, as it should be (5-10 years in jail), but not to father LaVar," Trump tweeted late Sunday. "Should have gotten his son out during my next trip to China instead. China told them why they were released. Very ungrateful!" LaVar Ball, no stranger to controversy and outrageous statements himself, irked Trump when he downplayed the president's successful effort to get his son LiAngelo and his teammates released from a China jail during his recent trip to Asia.
LaVar Ball's 'Big Baller Brand' suffers setback after UCLA shoplifting arrest
AS SEEN ON FOX NEWS WEEKEND
HATERS ARE GONNA HATE: "Obviously you're still going to have your haters, but let them hate. I think people really need to learn how to get back to the issues."" – Tyrell Brown, 20, on "Fox & Friends Weekend," reflecting on the reaction he and his best friend, Ed Ford Jr., to being the youngest black Republicans ever elected to office in left-leaning Connecticut. WATCH
ARE THE CLINTONS ABOVE THE LAW?: "Hillary is from the school of lie, deny, and delay. She and the Obama administration have thwarted Congress at every turn. Investigations are drawn out for so long that America's collective memory fades to the point where no one really cares anymore, which is just what the plan was in the first place" – Judge Jeanine Pirro, in her "Opening Statement" on "Justice with Judge Jeanine," blasting the failure to appoint a special counsel for the various scandals surrounding Hillary Clinton and the Obama administration . WATCH
ACROSS THE NATION
Franken reportedly won't resign, amid more congressional calls to deal with allegations against him and Roy Moore.
NFL's Marshawn Lynch sits for US anthem, stands for Mexican anthem.
FBI releases 1971 letter that D.B. Cooper sleuth says could be from notorious hijacker.
MINDING YOUR BUSINESS
Sunday Morning Futures Interview: Eric Trump: There is 'zero collusion with Russia.'
IBM could be set for gains after long slump: Barron's
Oil markets tepid ahead of Nov. 30 OPEC meeting.
NEW IN FOX NEWS OPINION
What the first Thanksgiving can teach a divided America.
Protests in support of undocumented immigrants are part of a proud American tradition.
Does your gas and electricity cost too much? You can thank liberals for that.
HOLLYWOOD SQUARED
Model accuses Russell Simmons of sexually assaulting her while Brett Ratner allegedly watched.
Justice League performs below expectations.
David Cassidy suffering from organ failure, surrounded by family.
DID YOU HEAR ABOUT THIS?
Who owns art made by Guantanamo detainees? The artist captives? Or the US?
Trader Joe's recalls packaged salads over glass shards, plastic concerns.
Couple says police detained them after mistaking hibiscus plants for marijuana.
STAY TUNED
On Fox News:
Fox & Friends, 6 a.m. ET: A Consumer Reports electronics expert shares Black Friday tips; a look back at the band Fox & Friends viewers helped send to the inauguration.
Hannity, 9 p.m. ET: Newt Gingrich will sound off on the latest revelations in the Uranium One and Trump dossier scandals.
On Fox Business:
Mornings with Maria, 6 a.m. ET: Kellyanne Conway, counselor to President Trump, sounds off on the hot topics facing the White House today, from tax reform, to Trump's war of words with LaVar Ball, to calls for a special counsel on Clinton-related scandals; Rep. Ron DeSantis on the call for a special counsel on Clinton-related scandals; legal scholar Alan Dershowitz takes on the sex misconduct allegations facing Roy Moore, Sen. Al Franken and several Hollywood figures; Reps. Doug Collins and John Delaney on latest in the quest for tax reform; Patrick Byrne, Overstock.com Founder and CEO, on being inducted into the Utah Technology Council Hall of Fame and more.
Varney & Co., 9 a.m. ET: Corey Lewandowski on the state of the Russian collusion investigation; football legend Herschel Walker sounds off on the NFL anthem protests. actor Stephen Baldwin discusses his new project.
Countdown to the Closing Bell, 3 p.m. ET: Rep. Chris Collins on why the GOP must push through tax reform now; Cox Communications President Pat Esser on adding Netflix to his cable service.
On Fox News Radio:
The Brian Kilmeade Show, 9 a.m. ET to Noon ET: Sen. Lindsey Graham tackles the quest for tax reform and the sex misconduct scandals surrounding Roy Moore and Sen. Al Franken; New York Post columnist Michael Goodwin explains why tax-suffocated New Yorkers need reform ASAP; Dick Lynch gives the inside story on his "Good Deeds Flag Program"
Check out the Fox News Rundown! Fox News Radio's new long-form podcast features insights from top newsmakers, along with reporters and contributors from across all Fox News Channel platforms. All episodes of this podcast can be found at: www.foxnewsrundown.com. Want it sent straight to your mobile device? Subscribe through Apple Podcasts, Google Play, and Stitcher.
#OnThisDay
1985: The first version of Microsoft's Windows operating system, Windows 1.0, is officially released.
1976: The movie Rocky, starring Sylvester Stallone, premieres in New York City.
1947: Britain's future queen, Princess Elizabeth, marries Prince Philip, Duke of Edinburgh, at Westminster Abbey.
Thank you for joining us on Fox News First! Enjoy your day and we'll see you in your inbox first thing Tuesday morning.
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