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imarcmarketreport · 1 year ago

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Internal Trauma Fixation Device Market 2023-2028 | Size, Share, Analysis and Forecast

IMARC Group's report titled "Internal Trauma Fixation Device Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028" The global internal trauma fixation device market size reached US$ 9.7 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 13.1 Billion by 2028, exhibiting a growth rate (CAGR) of 5% during 2023-2028.

For an in-depth analysis, you can refer sample copy of the report: https://www.imarcgroup.com/internal-trauma-fixation-device-market/requestsample

Factors Affecting the Growth of the Internal Trauma Fixation Device Industry:

Rising Incidence of Osteoporosis and Orthopedic Conditions:

The increasing prevalence of osteoporosis and other orthopedic conditions, particularly among the aging population, is impelling the market growth. Osteoporosis is characterized by weakened bones, which increases the risk of fractures from falls or minor injuries. These conditions are catalyzing the demand for effective fixation devices. These devices are essential for the stabilization and proper healing of fractures. The advancements in fixation technology, offering enhanced stability and reduced healing time, further encourage their adoption. This trend is supported by increasing awareness and diagnostic capabilities, which help in the early detection and treatment of bone-related ailments.

Technological Advancements and Innovation:

Innovation in internal trauma fixation devices are bolstering the market growth. These advancements encompass the development of more biocompatible, durable, and lightweight materials, such as titanium and its alloys, which are improving the outcome of orthopedic surgeries. Additionally, the integration of cutting-edge technologies like 3D printing, minimally invasive (MI) surgical techniques, and computer-aided surgery systems are enhancing the design and application of these devices. These innovations improve the precision and effectiveness of surgeries, reduce recovery time, and minimize post-surgical complications.

Growing Incidence of Sports-related Injuries and Road Accidents:

The rising number of sports-related injuries and road traffic accidents is contributing to the growth of the market. Sports injuries, ranging from simple fractures to complex multi-ligament injuries, often necessitate the use of internal trauma fixation devices for effective treatment and quick recovery. Besides this, the increasing frequency of road accidents, which result in trauma that requires surgical intervention using these devices, is supporting the market growth. The focus on rapid recovery to facilitate early mobility and return to normal activities is further catalyzing the need for high-quality internal fixation devices.

Leading Companies Operating in the Global Internal Trauma Fixation Device Industry:

Arthrex Inc.

Braun Melsungen AG

Globus Medical Inc.

Johnson & Johnson Private Limited

Medartis AG, Orthofix Medical Inc.

Orthopaedic Implant Company

OsteoMed (Berkshire Hathaway Inc.)

Smith & Nephew plc

Stryker Corporation

Zimmer Biomet.

Internal Trauma Fixation Device Market Report Segmentation:

By Product:

Closure Device

Plates and Screws

Wires

Clips and Pins

Rods and Nails

Cables

Bone Cement

Closure device (plates and screws) represents the largest segment as it is a versatile tool for conducting a wide range of trauma surgeries.

By Material:

Stainless Steel

Nitinol

Titanium

Tritium

Polyether Ether Ketone (PEEK)

Stainless steel accounts for the majority of the market share, owing to its strength, biocompatibility, and corrosion resistance.

By End User:

Hospitals

Orthopedic Surgical Centers

Trauma Centers

Ambulatory Centers

Hospitals hold the biggest market share. They are primary care centers for trauma and orthopedic surgeries, necessitating a wide range of internal fixation devices.

Regional Insights:

North America (United States, Canada)

Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)

Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)

Latin America (Brazil, Mexico, Others)

Middle East and Africa

North America dominates the market due to advanced healthcare infrastructure, increasing healthcare spending, and rising incidence of osteoporosis and trauma cases.

Global Internal Trauma Fixation Device Market Trends:

The growing integration of data analytics and machine learning (ML) in the management of trauma cases is offering a favorable market outlook. Advanced analytics and artificial intelligence (AI) algorithms are being used to predict patient outcomes, customize treatment plans, and optimize the selection of fixation devices. These technologies can analyze large datasets, including patient medical histories and similar case studies, to assist surgeons in making more informed decisions about the type and extent of fixation required. Additionally, AI-driven tools are being used in postoperative care to monitor recovery and predict potential complications, thereby enhancing patient care and improving success rates in orthopedic surgeries.

Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARCs information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the companys expertise.

Our offerings include comprehensive market intelligence in the form of research reports, production cost reports, feasibility studies, and consulting services. Our team, which includes experienced researchers and analysts from various industries, is dedicated to providing high-quality data and insights to our clientele, ranging from small and medium businesses to Fortune 1000 corporations.

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#Internal Trauma Fixation Device Market

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aimarketresearch · 3 days ago

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Trauma Devices Market Size, Share, Trends, Growth Opportunities, Key Drivers and Competitive Outlook

Global Trauma Devices Market - Size, Share, Demand, Industry Trends and Opportunities

Global Trauma Devices Market, By Product (Internal Fixators Devices, External Fixators Devices and Others), Surgical Site (Lower Extremities and Upper Extremities), Tissue Type (Hard Tissue and Soft Tissue), Material Type (Non-Absorbable and Bio-Absorbable), Patient Age (Adults and Paediatric), End User (Hospitals, Trauma Centres, Ambulatory Surgical Centres and Other), Distribution Channel (Direct Tender and Retail Sales) – Industry Trends.

Access Full 350 Pages PDF Report @

**Segments**

- **Type**: The trauma devices market can be segmented based on the type of devices, including internal fixation devices, external fixation devices, and other trauma devices. Internal fixation devices are used to stabilize fractured bones and facilitate the healing process. External fixation devices are external frames attached to the body to stabilize bone fragments. Other trauma devices may include bone grafts, splints, and traction devices.

- **End User**: Another key segmentation of the trauma devices market is based on end users, which include hospitals, ambulatory surgical centers, and trauma centers. Hospitals are the primary end users of trauma devices due to the high volume of trauma cases they handle. Ambulatory surgical centers are gaining traction for trauma procedures due to advancements in minimally invasive techniques. Trauma centers are specialized facilities equipped to provide immediate care to trauma patients.

- **Region**: Geographically, the global trauma devices market can be segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. North America dominates the market due to the presence of advanced healthcare infrastructure and high healthcare spending. Europe follows closely behind with a well-established healthcare system and increasing awareness about trauma care. Asia Pacific is witnessing significant growth in the trauma devices market due to improving healthcare facilities and a rising number of trauma cases.

**Market Players**

- **Stryker Corporation**: A leading player in the trauma devices market, Stryker offers a wide range of trauma products such as bone plates, screws, intramedullary nails, and external fixators. The company focuses on innovation and strategic partnerships to expand its product portfolio and market presence.

- **DePuy Synthes (Johnson & Johnson)**: DePuy Synthes is known for its comprehensive portfolio of trauma devices, including plating systems, fixation screws, and intramedullary nails. The company's strong distribution network and global reach contribute to its competitive position in the market.

- **Smith & Nephew plc**: Smith & NephewSmith & Nephew plc is a prominent player in the global trauma devices market, known for its innovative orthopedic solutions. The company offers a comprehensive range of trauma devices, including fracture fixation implants, external fixation systems, and orthobiologics for bone healing. Smith & Nephew's focus on research and development has led to the introduction of advanced technologies such as computer-assisted navigation systems for trauma surgeries, enhancing precision and outcomes for patients. Furthermore, the company's strong emphasis on product quality and patient safety has earned it a favorable reputation among healthcare providers worldwide.

In terms of market presence, Smith & Nephew has established a strong foothold in key regions such as North America, Europe, and Asia Pacific, leveraging its extensive distribution network and strategic partnerships with healthcare facilities. The company's commitment to customer satisfaction and continuous improvement has enabled it to capture a significant market share in the trauma devices segment. Smith & Nephew's emphasis on surgeon training programs and educational initiatives has further strengthened its brand recognition and loyalty among healthcare professionals.

One of the key strategic initiatives undertaken by Smith & Nephew is its focus on expanding its product portfolio through acquisitions and collaborations with other medical device companies. By investing in cutting-edge technologies and innovative solutions, the company aims to address the evolving needs of trauma patients and enhance the efficiency of trauma care delivery. Additionally, Smith & Nephew has been proactive in exploring market opportunities in emerging economies, where the demand for trauma devices is steadily growing due to improving healthcare infrastructure and rising disposable incomes.

The competitive landscape of the trauma devices market is characterized by intense rivalry among key players such as Stryker Corporation, DePuy Synthes, and Zimmer Biomet Holdings. To maintain its competitive edge, Smith & Nephew continuously evaluates market trends, consumer preferences, and technological advancements to develop tailored solutions that meet the unique requirements of trauma patients and healthcare providers. By fostering a culture of innovation and collaboration, the company is poised to sustain its growth trajectory and reinforce**Global Trauma Devices Market:**

- **Product**: The market for trauma devices can be segmented based on the type of devices such as internal fixation devices, external fixation devices, and other trauma devices. Internal fixation devices play a crucial role in stabilizing fractured bones, while external fixation devices are external frames used to stabilize bone fragments. Other trauma devices may include bone grafts, splints, and traction devices.

- **Surgical Site**: The surgical site segmentation includes lower extremities and upper extremities, indicating the specific areas where trauma devices are utilized for treatment. Trauma devices are designed to address injuries in these regions, providing critical support and stabilization for effective healing.

- **Tissue Type**: Trauma devices can also be categorized based on the tissue type they target, including hard tissue and soft tissue. Different trauma devices are specifically designed to address injuries and trauma to either hard or soft tissues, ensuring appropriate treatment strategies are employed based on the patient's condition.

- **Material Type**: In terms of material composition, trauma devices can be classified as non-absorbable or bio-absorbable. The choice of material used in trauma devices is crucial for ensuring compatibility, durability, and effectiveness in the healing process of traumatic injuries.

- **Patient Age**: Another segmentation criterion is patient age, which categorizes trauma devices based on whether they are designed for adults or pediatric patients. Different age groups may require specific considerations in the design and application of trauma devices to ensure optimal outcomes and patient safety.

TABLE OF CONTENTS

Part 01: Executive Summary

Part 02: Scope of the Report

Part 03: Research Methodology

Part 04: Trauma Devices Market Landscape

Part 05: Pipeline Analysis

Part 06: Market Sizing

Part 07: Five Forces Analysis

Part 08: Market Segmentation

Part 09: Customer Landscape

Part 10: Regional Landscape

Part 11: Decision Framework

Part 12: Drivers and Challenges

Part 13: Market Trends

Part 14: Vendor Landscape

Part 15: Vendor Analysis

Part 16: Appendix

How the Report Aids Your Business Discretion?

This section of this Market report highlights some of the most relevant factors and growth enablers that collectively ensure a high-end growth spurt

The report unravels details on pronounced share assessments across both country-wise as well as region-based segments

A leading synopsis of market share analysis of dynamic players inclusive of high-end industry veterans

New player entry analysis and their scope of new business models

The report includes strategic recommendations for new business veterans as well as established players seeking novel growth avenues

A detailed consultation services based on historical as well as current timelines to ensure feasible forecast predictions

A thorough evaluation and detailed study of various segments as well as sub-segments across regional and country-specific developments

Details on market estimations, market size, dimensions

A review of market competitors, their high-end product and service portfolios, dynamic trends, as well as technological advances that portray high end growth in this Market

The Report Can Answer the Following Questions:

Who are the global key players of Trauma Devices industry? How are their operating situation (capacity, production, price, cost, gross and revenue)?

What are the types and applications of Trauma Devices? What is the market share of each type and application?

What are the upstream raw materials and manufacturing equipment of Trauma Devices? What is the manufacturing process of Trauma Devices?

Economic impact on Trauma Devices industry and development trend of Trauma Devices industry.

What are the key factors driving the global Trauma Devices industry?

What are the key market trends impacting the growth of the Trauma Devices market?

What are the Trauma Devices market challenges to market growth?

What are the Trauma Devices market opportunities and threats faced by the vendors in the global Trauma Devices market?

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nidhimishra5394 · 1 month ago

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Key Trends Driving the Bone Fixation Plates Market Growth Worldwide

The global bone fixation plates market is witnessing steady growth, driven by a rise in orthopedic procedures, aging populations, and continuous technological advancements. Bone fixation plates, which are used to stabilize fractured bones during the healing process, have become a critical component of modern orthopedic care. As the incidence of bone-related injuries increases, particularly due to road accidents, sports injuries, and age-related conditions like osteoporosis, the demand for effective internal fixation devices is surging.

Market Overview

Bone fixation plates are metallic or bioabsorbable devices surgically attached to fractured bones to maintain proper alignment and support healing. They are widely used in the treatment of long bone fractures (such as femur, tibia, and humerus), as well as in more complex fractures involving joints and smaller bones. Traditionally made from stainless steel or titanium, modern fixation plates are increasingly designed for better biocompatibility, reduced weight, and customized anatomical fit.

According to recent market analysis, the bone fixation plates market is expected to grow at a compound annual growth rate (CAGR) of around 5–6% over the next five years. North America currently leads the global market due to its advanced healthcare infrastructure, high patient awareness, and strong presence of key manufacturers. However, Asia-Pacific is anticipated to experience the fastest growth, fueled by expanding healthcare access, increasing trauma cases, and investments in medical device manufacturing.

Key Drivers

Rising Geriatric Population: As populations age, especially in countries like Japan, Germany, and the United States, the prevalence of osteoporosis and related fractures is on the rise. Elderly individuals are more prone to hip, wrist, and vertebral fractures, which often require surgical intervention using bone plates.

Trauma and Accidents: Road traffic accidents remain a major cause of bone injuries globally. With the increasing number of vehicles and urbanization, trauma cases are expected to remain high, particularly in developing nations.

Sports Injuries and Active Lifestyles: There is a growing emphasis on physical fitness and competitive sports across age groups. This trend has led to a spike in sports-related injuries, contributing to the demand for orthopedic implants, including fixation plates.

Technological Advancements: Innovations in material science and design, such as 3D-printed implants, anatomically contoured plates, and bioresorbable materials, are reshaping the market. These developments offer improved healing outcomes and lower the risk of post-operative complications.

Rising Surgical Volumes: Increased availability of skilled orthopedic surgeons and minimally invasive surgical techniques are encouraging more patients to opt for operative treatment rather than conservative care.

Market Segmentation

The bone fixation plates market can be segmented based on material type, application, end-user, and region. By material, titanium and titanium alloys dominate due to their superior strength-to-weight ratio and biocompatibility. In terms of application, the largest segment remains long bone fractures, although craniofacial and pelvic injuries are also gaining attention.

Hospitals and specialty orthopedic clinics are the primary end-users, given their capabilities to perform complex surgical procedures. However, outpatient surgical centers are becoming increasingly relevant as procedures become less invasive and recovery times shorten.

Challenges and Restraints

Despite positive momentum, the market faces several challenges. High costs associated with orthopedic surgeries and implants may limit access in low-income regions. Additionally, the risk of infection, implant failure, and the need for revision surgeries are clinical concerns that influence both patients and providers. Regulatory approvals and stringent quality standards also slow down product introductions in some regions.

Future Outlook

The bone fixation plates market is poised for continued growth, supported by an aging world population, a rise in trauma cases, and constant innovation. Strategic partnerships, mergers, and investments in research and development will likely shape the competitive landscape in the years ahead. Companies that focus on affordable, patient-specific, and minimally invasive solutions are expected to gain a competitive edge, particularly in emerging markets.

In conclusion, while the bone fixation plates market is mature in some regions, there is still significant room for expansion globally. With advancements in technology and rising demand for efficient orthopedic care, the future of this market looks robust and promising.

#BoneFixationPlates #BoneFixationMarket #OrthopedicPlates

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nursingwriter · 2 months ago

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Marketing Communications/Communications Campaign: Smith & Nephew's Anthology Hip Replacement System Innovations in medicine, improved diets, and the eradication of many diseases have all combined to contribute to longer lifespans for many people today, particularly in the industrialized nations of the world. One of the harsh realities that goes hand-in-hand with longer lifespans, though, is the frailty and infirmness that frequently accompany the aging process. Because older people tend to become less stable and frailer over time, it is not surprising that there has been an alarming increase in the number of hip fractures that occur each year, and these rates are projected to continue to increase well into the foreseeable future. More troubling still is the fact that a fracture of the hip can represent a death sentence unless interventions are provided to help address the multifaceted effects this injury can cause in the elderly. On such intervention is the use of various surgical hip replacement systems that can help the elderly regain their mobility and resume an independent lifestyle to the maximum extent possible. To determine how one major medical device manufacturer, Smith & Nephew, could promote their Anthology Hip Replacement Systems, this paper provides a background and overview of the salient issues that are involved, a marketing report concerning the Anthology Hip Replacement Systems, and a communications campaign to operate in a business-to-business (B2B) mode, followed by the specific details of each communication strategy. Review and Discussion Background and Overview According to Mossialos, Mrazek and Walley (2004), the company, Smith & Nephew (hereinafter alternatively "the company"), is a major manufacturer of various medical devices and orthotics with an increasingly globalized market. The company also emphasizes close collaboration between its research and development efforts, it sales staff and the physician community it serves (Gebhart 2002). In this regard, the company's promotional literature states that, "Today, Smith & Nephew is a public limited company incorporated and headquartered in the UK and doing business in many countries around the world" (About us 2011, p. 1). The company is also listed on the London and New York stock exchanges and became a constituent member of the FTSE-100 index in the UK in 2001, meaning that the company is included in the top 100 companies currently traded on the London Stock Exchange measured in terms of market capitalization (About us 2011). Smith & Nephew plc develops, manufactures, markets, and sells medical devices in the orthopaedics, endoscopy, and advanced wound management sectors worldwide. The company competes in three business segments: Orthopaedics, Endoscopy, and Advanced Wound Management which are described in Table 1 below. Table 1 Description of Smith & Nephew Business Segments Business Segment Description Orthopaedics This business segment offers reconstruction implants, including hip, knee, and shoulder joints, as well as ancillary products, such as bone cement and mixing systems used in cemented reconstruction joint surgery. This segment also provides trauma fixation products consisting of internal and external devices, and other products, including shoulder fixation and orthobiological materials used in the stabilization of fractures and deformity correction procedures; and clinical therapies products comprising bone growth stimulation, joint fluid therapies, and outpatient spine products. Endoscopy This business segment develops and commercializes minimally invasive surgery techniques, educational programs, and value-added services for surgeons to treat and repair soft tissue and articulating joints. It offers specialized devices and fixation systems to repair damaged tissues; fluid management equipment for surgical access; digital cameras, digital image capture, scopes, light sources, and monitors to assist with visualisation; radiofrequency wands, electromechanical and mechanical blades, and hand instruments for resecting damaged tissues. Advanced Wound Management This business segment provides initial wound bed preparation and full wound closure products. This segment's products are targeted at chronic wounds associated with the older population, such as pressure sores and venous leg ulcers; and products for the treatment of wounds, including burns and invasive surgery. Source: Smith & Nephew Business Profile 2011, p. 2 One of the company's most promising products in its Orthopaedics business segment is the Anthology Hip Replacement System. The company's promotional literature for this device emphasizes its ability to be customized for each patient. According to Smith & Nephew, "Not every surgical approach is the same, so not all instrumentation should be the same. The Anthology system is the first femoral implant to have integrated instruments designed for specific minimally invasive surgical approaches" (Anthology Hip Replacement System 2011, p. 2). The desirable clinical outcomes associated with hip replacements are also highlighted in the company's promotional literature thusly: "With optimal stem geometry and the widest range of sizes, the Anthology system offers the ability to match all femur types. In combination with Smith & Nephew's proven neck design and Advanced Bearing portfolio, the surgeon has the ability to restore the patient's biomechanics and natural range of motion" (Anthology Hip Replacement System 2011, p. 3). Taken together, current trends in aging and hip fractures combined with the projected increasing demand for hip replacement systems makes Smith & Nephew's Anthology Hip Replacement System a highly desirable product with enormous potential for growth in sales. Marketing Report Analysis of the market, trends, competitors and company/division current position. Current market trends indicate a growing demand for the company's Anthology Hip Replacement System in the future. For instance, according to Schultz, Noelker, Rockwood and Sprott, "Hip fractures are increasingly common injuries in older persons and have a profound effect on morbidity and mortality. They often result in hospitalization and institutionalization. The incidence of hip fractures virtually doubles with each decade over age 50, and women have two to three times the rate of hip fracture as men" (2006, p. 515). The demand for hip replacement devices is also expected to continue to grow as the population of many countries continues to age more rapidly than it is being replaced (Chang, Wu & Lin 2008). For instance, Chang and his associates emphasize that, "With an estimated two-fold increase in the elderly population from 2000 to 2020, the total number of fall-induced hip fractures will increase by 17.2 times, making it an increasingly prominent medical problem demanding attention" (p. 687). It is important to note that Chang et al. state "17.2 times" rather than "17.2%," making this an alarming exponential increase in the incidence of hip fractures. In addition, advances in the surgical techniques used for hip replacements have significantly improved clinical outcomes in recent years (Kagansky, Rimon, Naor & Dvornikov 2004). In the medical appliances and equipment industry, the company's competitors include Johnson & Johnson, Stryker Corp. And Zimmer Holdings, Inc. Smith & Nephew's stock performance vs. these major competitors is illustrated in Figure 1 below. Figure 1. Stock Performance of Smith & Nephew vs. Three Top Competitors: Past Five Years to Date Key: SNN Smith & Nephew JNJ Johnson & Johnson SYK Stryker Corp. ZMH Zimmer Holdings, Inc. As can be seen from Figure 1 above, Smith & Nephew has consistently outperformed its top three competitors during the period from January 2007 to date. Objectives to be achieved. The marketing campaign envisioned herein has three overarching objectives as follows: 1. To better educate the medical community concerning the superior attributes of the Anthology Hip Replacement System for the elderly with hip fractures to promote brand awareness. 2. To establish strategic partnerships with medical device vendors and other third-party jobbers that can facilitate the distribution of the Anthology Hip Replacement System in current markets; these strategic partners could also help develop new geographic markets in countries where the company does not currently compete. Elements of marketing communication to be involved, specifying reasons for selection. The marketing communication component of the marketing campaign envisioned herein will use both collaborative communication as well as autonomous communication strategies for the reasons discussed further below. According to Varey, the overall aim of effectively managing marketing communications is to position the provider "as an efficient preferred source of solutions to problems experienced by people as buyers and consumers" (2002, p. 6). In the case of hip replacement systems, though, the marketing communication effort is complicated by a dearth of empirical experience with these devices among business partners and purchasers. For instance, Varey adds that, "Marketing communication is a form of social narrative with the primary task of conveying those fictional social relations that can only be fulfilled in and through product ownership and use" (2002, p. 9). Therefore, the marketing communication techniques to be used in the marketing campaign envisioned herein will feature graphic elements that highlight the desirable and superior attributes of the Anthology Hip Replacement System, including the use of animation where appropriate (i.e., PowerPoint presentations and Web-based content). Communication in marketing channels can enable people to persuade, inform, foster participative decision-making, coordinate programs, exercise power, and encourage commitment and loyalty. Communication moderates distribution channel conditions (which may be structural and behavioural, such as the pattern of exchange relationships, power, climate, etc., for example in contracted trading) and channel management outcomes (such as member coordination, satisfaction, level of commitment, performance, and so on. Research has shown that channel outcomes are enhanced when: 1. A collaborative communication strategy is pursued in relational, supportive, symmetrical channel conditions; and, 2. An autonomous communication strategy is pursued in transactional, unsupportive, asymmetrical channel conditions (Varney 2002, p. 139). Therefore, marketers at Smith & Nephew can fine-tune their marketing communications with business partners and customers depending on the existing relationship in order to maximize the return on their investment of resources in the marketing campaign (Varney 2002). These respective communication strategies are set forth in Table 2 below. Table 2 Collaborative and Autonomous Marketing Communication Strategies Collaborative communication strategy Autonomous communication strategy Interaction is frequent and prolonged with bi-directional flows of data through informal media, and direct efforts to change behaviour through requests, recommendations, promises, and appeals to legal obligations Interaction is infrequent and mostly unidirectional and formal, concentrating on indirect efforts to change the beliefs and attitudes about the desirability of intended behaviour with no specific request for action (e.g. discussion of general business issues and operating procedures) The structure is relational (joint planning, long-term perspective on high interdependence) with a supportive climate and a symmetrical balance of power. The structure is centered on discrete exchanges on an ad hoc basis with a short-term orientation and low interdependence. Source: Varey 2002, p. 139 Details of the Communication Method Strategy for each Marketing Communication method selected. Collaborative communication strategy. This communication strategy will be used with the company's strategic business partners. Autonomous communication strategy. This communication strategy will be used with the company's existing medical community clientele as well as with potential clientele. An outline of costs involved. The costs associated with the development of effective marketing campaign materials for these two communication strategies are estimated in Table 3 below. Table 3 Estimation of Respective Costs for Collaborative vs. Autonomous Communication Strategies Communication Strategy Initiative Projected Costs Collaborative communication strategy 1. Implementation of a company-sponsored intranet that provides strategic business partners with access to sales forecasts, promotional materials, The costs of this type of intranet range of zero for open source applications to between $3,000 and $4,000, depending on the level of in-house expertise available (Spoolstra, 2009). 2. Distribution of graphical presentation of Anthology Hip Replacement System to business partners highlighting their superior qualities and functionality in restoring range of motion using PowerPoint presentations on DVDs and CDs. Typical costs of a professionally produced PowerPoint presentation by third-party providers begin at just $99, and even highly sophisticated versions can be produced for slightly higher but still relatively modest amounts (TaskForce Presentations 2011). The costs of the blanks DVD/CDs and distribution costs are minimal. Autonomous communication strategy 1. Addition of computer animation and graphics contained in PowerPoint presentation to corporate Web site. There will be no additional costs incurred for this initiative beyond the Web site administration costs. 2. Distribution of graphical presentation of Anthology Hip Replacement System to potential medical community customers highlighting their superior qualities and functionality in restoring range of motion using PowerPoint presentations on DVDs and CDs. There will be no additional costs incurred for this initiative beyond those described in the foregoing section. Methods for measuring the effectiveness of the marketing communication methods. The same method will be used to measure the effective of both the collaborative as well as the autonomous communication strategies. A code will be placed on all marketing materials indicating which communication strategy was used and this code will be requested on the company's Web site or by sales representatives to identify the number of inquiries and referrals received and the time required to achieve these responses. References 'About us.' 2011 Smith & Nephew. available: http://global.smith-nephew.com/master/33216.htm. 'Anthology Hip Replacement System.' 2011 Smith & Nephew. Chang, C-M, Wu, E. C, Chang, I-S & Lin, K-M (2008) 'Benzodiazepine and Risk of Hip Fractures in Older People: a Nested Case-control Study in Taiwan.' The American Journal of Geriatric Psychiatry, vol. 16, no. 8, pp. 686-670. Gebhart, F. 2002, October 7 'Do Combination Products Spark Turf Wars?' Drug Topics, vol. 146, no. 19, p. 42. Mossialos, E., Mrazek, M. & Walley, T. 2004 Regulating Pharmaceuticals in Europe: Striving for Efficiency, Equity, and Quality. Maidenhead, England: Open University Press. Schultz, R., Noelker, L.S., Rockwood, K. & Sprott, R.L. (2006) The Encyclopedia of Aging. New York: Springer. 'Smith & Nephew Business Profile.' 2011 Yahoo! Finance. available: http://www.libsci.sc.edu/bob/class/clis724/SpecialLibraries TaskForce Presentations. 2011 available: http://www.taskforge.com/pricing.htm. Varey, R.J. (2002 Marketing Communication: Principles and Practice. London: Routledge. Read the full article

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dnnikhil · 3 months ago

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industrynewsupdates · 4 months ago

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Craniomaxillofacial Devices Market Forecast: Growth, Opportunities, and Emerging Trends

The global craniomaxillofacial devices market size is expected to reach USD 3.5 billion by 2030, registering CAGR of 9.5% from 2023 to 2030, according to a new report by Grand View Research, Inc. Craniofacial surgery treats conditions that affect the head, skull, face, and neck. The rise in the number of facial and head injuries caused due to the road accidents and rise in the number of sports-related injuries expected to boost demand for the craniomaxillofacial devices. Apart from this, increase in the usage of minimally invasive surgeries is also one of the key factors expected to support the market growth.

Organizations such as the American Society of Craniofacial Surgery (ASCFS) and the International Society of Craniofacial Surgery (ISCFS) are conducting a research program in a probe to increase awareness of CMF surgeries, boosting consumer awareness about the craniomaxillofacial devices.

Neck injuries are one of the most common types of injuries in vehicle accidents. Over 800, 000 cases of vehicle crashes involving neck injuries reported per year in the U.S. Apart from this, sports injuries, car accidents, and falls were some of the leading causes of head injuries in the country. Hence, the U.S. expected to be a key market for the craniomaxillofacial device manufacturers.

Outbreak of the COVID-19 caused the cancellation and rescheduling of the elective surgical procedures, at a global level. For surgeons working in the craniomaxillofacial (CMF) field, surgical procedures were limited to urgent cases such as oncological procedures, emergent airway management, and surgical management of the facial fractures.

As the virus, transmission was high in CMF procedures, various professional societies in the fields of dentistry maxillofacial surgery recommended limited uptake of craniomaxillofacial procedures, which limited the demand for craniomaxillofacial devices in 2020. However, the market has shown significant recovery in 2021 as medical surgeries resumed under strict COVID-19 protocols.

Gather more insights about the market drivers, restrains and growth of the Craniomaxillofacial Devices Market

Craniomaxillofacial Devices Market Highlights

• In 2022, the CMF plate and screw fixation segment dominated the market due to the rise in the number of surgeries requiring bone stabilization

• Technological advancements in bio absorbable material make it the fastest-growing during the forecast period

• Temporomandibular Joint Replacement segment expected to witness the highest growth during the forecast period

• The neurosurgery and ENT surgery segment expected to show lucrative growth due to an increase in the volume of surgical procedures pertaining to trauma and the adoption of deep brain stimulation procedures

• Asia Pacific market is expected to be the fastest-growing during the forecast period due to the presence of untapped opportunities and constantly improving healthcare infrastructure

Craniomaxillofacial Devices Market Segmentation

Grand View Research has segmented the global craniomaxillofacial devices market based on the product, material, application, and region:

Craniomaxillofacial Devices Product Outlook (Revenue, USD Million; 2018 - 2030)

• Cranial Flap Fixation

• CMF Distraction

• Temporomandibular Joint Replacement

• Thoracic Fixation

• Bone Graft Substitute

• CMF Plate and Screw Fixation

Craniomaxillofacial Devices Material Outlook (Revenue, USD Million; 2018 - 2030)

• Metal

• Bio absorbable material

• Ceramics

Craniomaxillofacial Devices Application Outlook (Revenue, USD Million; 2018 - 2030)

• Neurosurgery & ENT

• Orthognathic and Dental Surgery

• Plastic surgery

Craniomaxillofacial Devices Regional Outlook (Revenue, USD Million; 2018 - 2030)

• North America

o U.S.

o Canada

• Europe

o Germany

o UK

o Spain

o France

o Italy

o Denmark

o Norway

o Sweden

• Asia Pacific

o China

o India

o Japan

o South Korea

o Australia

o Thailand

• Latin America

o Brazil

o Mexico

o Argentina

• MEA

o South Africa

o Saudi Arabia

o UAE

o Kuwait

Order a free sample PDF of the Craniomaxillofacial Devices Market Intelligence Study, published by Grand View Research.

#Craniomaxillofacial Devices Market #Craniomaxillofacial Devices Market Analysis #Craniomaxillofacial Devices Market Report #Craniomaxillofacial Devices Market Size #Craniomaxillofacial Devices Market Share

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credenceresearchdotblog · 9 months ago

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The trauma devices market is experiencing substantial growth, with projections indicating a rise from USD 9.3 billion in 2023 to USD 18.2 billion by 2032, representing a robust compound annual growth rate (CAGR) of 6.88%. The trauma devices market is a crucial segment within the medical devices industry, providing essential tools and equipment for the treatment of traumatic injuries. These injuries, which often result from accidents, falls, or violence, require immediate and effective medical intervention to prevent complications or fatalities. The market for trauma devices has been expanding rapidly, driven by technological advancements, rising incidence of trauma cases, and increasing awareness of the importance of timely medical intervention.

Browse the full report at https://www.credenceresearch.com/report/trauma-devices-market

Market Dynamics

1. Rising Incidence of Traumatic Injuries: The primary driver of the trauma devices market is the increasing number of traumatic injuries worldwide. According to the World Health Organization (WHO), road traffic accidents alone are responsible for over 1.3 million deaths annually, with millions more suffering from non-fatal injuries. Additionally, falls and sports-related injuries contribute significantly to the global burden of trauma. The growing prevalence of these incidents has created a heightened demand for trauma devices, ranging from basic splints to advanced fixation systems.

2. Technological Advancements: The evolution of medical technology has significantly impacted the trauma devices market. Innovations in materials science, such as the development of bioabsorbable implants and 3D-printed devices, have revolutionized trauma care. These advancements not only enhance the effectiveness of treatments but also improve patient outcomes by reducing recovery times and minimizing complications. Furthermore, the integration of digital technologies, such as AI-driven diagnostic tools and robotic surgery systems, is opening new avenues for precision and personalized trauma care.

3. Aging Population: The global aging population is another key factor fueling the growth of the trauma devices market. Older adults are more prone to falls and fractures, particularly hip fractures, which often require surgical intervention. As the population of individuals aged 65 and older continues to grow, so does the demand for trauma devices, particularly in developed regions with high life expectancy.

4. Increasing Healthcare Expenditure: Governments and private healthcare providers are increasingly investing in healthcare infrastructure, particularly in developing countries. This investment includes the procurement of advanced medical devices, including trauma devices, to improve the quality of care. Additionally, the expansion of health insurance coverage in many regions has made trauma care more accessible, further driving market growth.

Challenges and Opportunities

Despite its growth, the trauma devices market faces several challenges. Regulatory hurdles, particularly in regions with stringent approval processes, can delay the introduction of new products. Additionally, the high cost of advanced trauma devices may limit their adoption, particularly in low- and middle-income countries. However, these challenges also present opportunities for innovation and cost reduction, particularly through the development of affordable, high-quality devices for emerging markets.

Key player:

Acumed LLC

Advanced Orthopaedic Solutions

Bioretec Ltd.

Cardinal Health, Inc.

DePuy Synthes

Integra LifeSciences Holdings Corporation

Smith & Nephew PLC

Stryker Corporation

Wright Medical Group NV

Zimmer Biomet Holdings, Inc.

Segments:

By Type:

Internal Fixators

External Fixators

By Surgical Site:

Lower Extremities

Upper Extremities

By End User:

Hospitals

Ambulatory Surgical Centers

Others

By Region:

North America

Canada

Mexico

Europe

Germany

France

Italy

Spain

Russia

Rest of Europe

Asia Pacific

China

Japan

India

South Korea

Australia

Rest of Asia Pacific

South America

Brazil

Argentina

Rest of South America

Middle East & Africa

UAE

Saudi Arabia

Qatar

South Africa

Rest of the Middle East & Africa

Browse the full report at https://www.credenceresearch.com/report/trauma-devices-market

About Us:

Credence Research is committed to employee well-being and productivity. Following the COVID-19 pandemic, we have implemented a permanent work-from-home policy for all employees.

Contact:

Credence Research

Please contact us at +91 6232 49 3207

Email: [email protected]

Website: www.credenceresearch.com

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medicaldevicesmarket · 1 year ago

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Supporting the Body: Exploring the Dynamic Orthopedic Devices Market

From mending fractures to replacing worn-out joints, orthopedic devices play a crucial role in restoring mobility and improving quality of life for millions worldwide. This multi-billion dollar market is experiencing exciting advancements, driven by an aging population, technological innovations, and a focus on minimally invasive procedures. Let's delve into the diverse segments of the Orthopedic Devices Market and explore their future potential:

Orthopedic Implants Market: Anchoring Growth

The Orthopedic Implants Market, valued at over USD 37 billion in 2023, forms the largest segment, encompassing:

Joint replacements: Hip, knee, and shoulder replacements are the most common, with advancements in materials and surgical techniques leading to longer lifespans and improved outcomes.

Trauma fixation devices: Plates, screws, and nails help stabilize fractures, with minimally invasive techniques gaining popularity.

Dental implants: Offering a natural-looking and functional alternative to missing teeth.

Orthopedic Consumables Market: Fueling Procedures

Supporting surgery and treatment, this market includes:

Bone cements: Holding implants in place, with advancements in biocompatibility and strength.

Surgical instruments: Specialized tools for precise and efficient surgeries.

Sutures and closure devices: Minimizing tissue damage and promoting healing.

Orthopedic Prosthetics Market: Walking Again

For those with limb loss, prosthetics offer mobility and independence. This segment is driven by:

Advanced prosthetics: Microprocessor-controlled prosthetics mimic natural movement and improve functionality.

Lightweight materials: Enhancing comfort and ease of use.

Custom-designed prosthetics: Tailored to individual needs and lifestyles.

Orthopedic Trauma Devices Market: Mending Broken Bones

Addressing fractures and injuries, this market includes:

External fixators: Stabilize complex fractures without surgery.

Intramedullary nails: Provide internal support for long bone fractures.

Arthroscopic devices: Used for minimally invasive joint repair.

Orthopedic Braces and Supports Market: Providing Support

Supporting joints, muscles, and ligaments, this segment includes:

Knee braces: Offer stability and pain relief for various conditions.

Back braces: Support posture and alleviate back pain.

Ankle and wrist braces: Provide support and protection after injuries.

Key Drivers of Growth: A Future in Motion

Several factors are fueling the Orthopedic Devices Market:

Aging population: Increased demand for joint replacements and fracture repair due to longer lifespans and active lifestyles.

Technological advancements: Minimally invasive procedures, personalized implants, and robotics offer improved outcomes and quicker recovery times.

Rising healthcare spending: Increased access to healthcare in developing countries.

Focus on sports medicine: Increasing participation in sports and active lifestyles leads to demand for sports-related injury treatment.

Emerging Trends: Shaping the Future

The market is witnessing exciting developments:

Bioprinting: Creating customized implants using patient cells.

Artificial intelligence: Used for surgical planning, personalized treatment recommendations, and rehabilitation.

Telehealth: Remote monitoring and consultations improve patient care and accessibility.

Focus on sustainability: Environmentally friendly materials and production processes.

Conclusion: A Market Supporting Movement and Well-being

The Orthopedic Devices Market plays a vital role in improving mobility and quality of life. With technological advancements, personalized solutions, and a focus on sustainability, this dynamic market is poised for continued growth, ensuring a future where everyone can move with confidence and comfort.

#healthcare #medical devices #industry #market research #news

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mitalipingale · 10 months ago

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The Internal Trauma Fixation Device Market is expected to reach US$ 15.51 billion by 2031 at a CAGR of 5.12%.

#Internal Trauma Fixation Device Market #Internal Trauma Fixation Device Market Analysis #Internal Trauma Fixation Device Market Overview

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aimarketresearch · 12 days ago

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Trauma Devices Market Size, Share, Trends, Growth and Competitive Analysis