#LEBOOKCONNNECT

[lebookblog]

Congratulations to YKONE, the winner of the NON-TRADITIONAL SOCIAL category for the Creative Awards at CONNECTIONS BERLIN 2018. Ykone organized an unforgettable and immersive experience in Iceland with 3 influencers: Sabina Socol (FR), Elen Ellis (IT) and Sarah Halpin (UK) and a photoshoot with Vogue photographer Virgile Guinard on the Vik black sand beach to highlight the AW2018 collection. This unique e-PR activation aimed at creating a once-in-a-lifetime experience. We created an unfailing relationship between the brand and the influencers. The campaign in numbers: The 3 influencers realised 2,4 million impressions and 4,5% engagement rate. View the winners here http://connectionsbylebook.com/berlin2018/winners