#CONNECTIONSBERLIN

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Congratulations to WOODWORK, the winner of the POST PRODUCTION CGI category for the Creative Awards at CONNECTIONS BERLIN 2018. In 2018 Amsterdam bike brand VanMoof launched a new direction for their business, by introducing VanMoof+. A monthly subscription plan allowing anyone to ride a high tech bike for a low tech price. VanMoof trusted WOODWORK taking their first ever step into the animation world. They took on the challenge to take their brand design to the next level and set it into motion. Next to this they worked closely together to create a visually interesting and understandable story to help sell their new subscription plan. Staying true to their minimalist brand identity, WOODWORK developed their visual language further in order to bring across the story and details of the subscription plan. The future just rolled up. Jump on! Watch the full video here http://connectionsbylebook.com/berlin2018/nominee/vanmoof

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Congratulations to Cathin SONNTAG, the winner of the PRINT STILL LIFE category for the Creative Awards at CONNECTIONS BERLIN 2018. She is represented by NINA KLEIN AGENCY. Every day a train travels from Hamburg to Budapest and back; on one route the waitstaff is Czech, on the other Hungarian, each crew is local. Inside the dining car it looks as if time has stopped; served are typical dishes prepared and presented in a very authentic manner.The idea was to spend the entire Berlin to Prague section of the route—and back—in the dining car and take photos there. Created was a spread featuring jewelry by Celine, Balenciaga and J.W. Anderson. Photographer Lars Borges View all the winners here http://connectionsbylebook.com/berlin2018/winners

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Congratulations to Emily GARTHWAITE, the winner of the PRINT SPECIAL PROJECT category for the Creative Awards at CONNECTIONS BERLIN 2018. They are reprented by KINTZING. Emily Garthwaite is a London based photojournalist and street photographer with a focus on humanitarian and environmental stories. Her fearlessness & craft as a photographer fused with her sheer love of people has cemented her skill as one of the most important storytellers of her generation. Read & View more about the work here http://connectionsbylebook.com/berlin2018/nominee/emily-garthwaite

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Congratulations to BONJOUR LAB, the winner of the NON-TRADITIONAL EXPERIENTIAL category for the Creative Awards at CONNECTIONS BERLIN 2018. For the launch of their new sneakers line called DEERUPT , adidas has organized a series of creative events in Paris, London, Manchester and Amsterdam. We have presented a custom-made interactive experience for those shows, to mark the entrance of the invite only guests on the GRID, main pattern of the sneaker. Once the user places himself on the zone, he is then becoming the model of a 3D body scan that will, in real-time, reinterpret his body as a grid to create his personal DEERUPT avatar. At the end of the shoot, user gets an instant view of his video, projected on the screens in front of him: welcome to the Deerupt society. He also receives an email that contains digital versions of his experience such as the video of his shoot, a profile picture taken out of it and a packshot of pictures (cover, banner,...) so that he can share his experience on social medias. View the full video here http://connectionsbylebook.com/berlin2018/nominee/adidas

[lebookblog]

Congratulations to Martin PARR, the winner of the VIDEO SPECIAL PROJECT category for the Creative Awards at CONNECTIONS BERLIN 2018. He is represented by MAGNUM PHOTOS. The title of his project is, "BBC ONE 2017 IDENTS BY MARTIN PARR" BBC commissioned British photographer Martin Parr to "capture an evolving portrait of modern Britain in all its diversity" for 2017. New idents would be based around the theme of "oneness" and would feature different groups of people coming together across the UK, united by their shared passions and interests. Watch the full video here http://connectionsbylebook.com/berlin2018/nominee/martin-parr

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Le Book is pleased to welcome Jana MEIER-ROBERTS, the Art Director of GQ Germany, as a jury member for #CONNECTIONSBERLIN See you next week, Jana!

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Congratulations to YKONE, the winner of the NON-TRADITIONAL SOCIAL category for the Creative Awards at CONNECTIONS BERLIN 2018. Ykone organized an unforgettable and immersive experience in Iceland with 3 influencers: Sabina Socol (FR), Elen Ellis (IT) and Sarah Halpin (UK) and a photoshoot with Vogue photographer Virgile Guinard on the Vik black sand beach to highlight the AW2018 collection. This unique e-PR activation aimed at creating a once-in-a-lifetime experience. We created an unfailing relationship between the brand and the influencers. The campaign in numbers: The 3 influencers realised 2,4 million impressions and 4,5% engagement rate. View the winners here http://connectionsbylebook.com/berlin2018/winners

[lebookblog]

Congratulations to VAN SANTEN & BOLLEURS, the winner of the VIDEO ADVERTISING category for the Creative Awards at CONNECTIONS BERLIN 2018. They are reprented by MRS ROBINSON PHOTOGRAPHY. The concept of "Zalando x Viktor & Rolf Recycle Collection by VAN SANTEN & BOLLEURS," gives us a peek into the creative minds of Viktor & Rolf. We show the weird and wonderful ways to create beautiful new designs from the over stock Zalando clothing. Viktor & Rolf don’t think like standard fashion designers. So the way they transform the old garments is fresh and creative. The garment undergoes a process and comes out as collection theme. But how are these themes created? Watch the full video here http://connectionsbylebook.com/berlin2018/nominee/zalando-x-viktor-rolf

[lebookblog]

Le Book is pleased to welcome Hector MUELAS, the Chief Brand Officer of RIMOWA, as a juror for #CONNECTIONSBERLIN Welcome, Hector! See you next week! Hector previously worked as the Creative Director of Digital at LVMH Moët Hennessy Louis Vuitton. He has held creative and executive positions at Apple, Creative Artists Agency in Los Angeles, Wieden+Kennedy in Amsterdam and VICE Media in Central Europe, where he developed award-winning creative for brands including Nike and Coca Cola.  Register NOW at http://forms.lebook.com/connections/

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Le Book is proud to announce Maximilian SCHOENGEN, the Global Creative Strategist of Serviceplan, as a juror for #CONNECTIONSBERLIN Welcome Max! Only one week away! Register NOW at http://forms.lebook.com/connections/

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Le Book is pleased to announce Toyah SIEGEL, Brand Marketing for NIKE, as a jury member of #CONNECTIONSBERLIN in less than one week! Toyah is focused on building an authentic connection between brands and communities. Turning her passion for sneaker and streetwear culture into a profession she worked for the likes of Solebox, Highsnobiety and Converse before joining the Nike Sportswear brand team in 2016. Always keen to further shape culture you can find Toyah turning ideas into reality with Berlin collective Bird On A Wire and London-based Design House GEO. Register TODAY at http://forms.lebook.com/connections/

[lebookblog]

#CONNECTIONSBERLIN is less than 1 week away! & Le Book is pleased to welcome Florian PANIER, the Head of Film & TV at JUNG VON MATT, as a jury member! Welcome, Florian! Before joining Jung von Matt, he was Executive Creative Producer at Serviceplan Group. In 2005 he started his career at JVM. To find inspiration in a constantly changing industry, Florian says, "Walk the world with eyes wide open because creativity fluctuates accordingly to sociology.” Register NOW at http://forms.lebook.com/connections/

[lebookblog]

Le Book is excited to announce Anne LEVY, the Brand Strategist & Mktg at ANDREAS MURKUDIS, as a juror for #CONNECTIONSBERLIN Welcome, Anne! See you next week! Anne has been working in creative and strategic concepting for Projektbüro Friedrich von Borries. At the intersection of curatorial and narratives, art and theory, she has conceived, among other projects works for Arte / Arte Creative, Suhrkamp, and ZDF. Furthermore she has been developing exhibitions like 'Realität und Fiktion' Villa Schöningen, Potsdam, Design on Display‘ (Volkswagen, Autostadt) and 'Mensch Raum Maschine‘ for Bauhaus Dessau. Since 2015 ANDREAS MURKUDIS’s brand and communication strategy is presented under the responsibility of Anne Levy.

[lebookblog]

Steven COOK, CD/Partner @edenspiekermann will be joining our jury team at CONNECTIONS BERLIN 2016. @guy_bourdin inspires him. Learn more about COOK's inspirations at http://www.connectionsbylebook.com/berlin2016/ #connectionsbylebook #lebookconnect #connectionsberlin

[lebookblog]

Congratulations to TAYLOR JAMES, the winner of the POST-PRODUCTION RETOUCHING category for the Creative Awards at CONNECTIONS BERLIN 2018. Working with photographer Andy Glass, TAYLOR JAMES produced a series of prints for Heineken's global campaign to be showcased in all 192 countries that the renowned beer brewers serve in. The brief was to integrate the beer into various generic places, as well as widely known locations around the world. View the work here http://connectionsbylebook.com/berlin2018/nominee/heineken

[lebookblog]

Congratulations to SHOTVIEW MGMT, the winner of the PRINT EDITORIAL/PERSONAL category for the Creative Awards at CONNECTIONS BERLIN 2018. Mario LOMBARDO’s art direction focuses on various aspects of the contemporary man's lifestyle. Bushy brows, suits, muscles and teenage angst, give an eye catching and modern result, that ends up being a glossy but real interpretation of new age masculinity. One of the covers, the Brioni Special is also shot by our own Antje Peters, a master of still life, who decided to photograph people and not objects exclusively for this cover. View the work here http://connectionsbylebook.com/berlin2018/nominee/mario-lombardo