#Learning to Re-Share: 4 Strategies to Renew
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Project Relaunch: Breathing New Life into Stalled Visions
Every business faces its share of setbacks. Whether due to shifting market trends, budget constraints, or poor initial execution, some projects simply don’t go as planned. But failure isn’t always the end—it can be a valuable reset button. That’s where a project relaunch comes in.
A project relaunch gives businesses the opportunity to revisit, reassess, and reintroduce their ideas with new energy and direction. Done right, it can turn a failed or paused initiative into a powerful success story.
Let’s explore what a project relaunch is, why it matters, and how to do it effectively.
What is a Project Relaunch?
A project relaunch refers to the process of restarting a previously delayed, paused, or underperforming initiative with a refined approach. It involves evaluating what went wrong, understanding what’s changed, and implementing improved strategies for a fresh start.
This can apply to:
Digital products or platforms
Marketing campaigns
Business initiatives
Real estate or infrastructure projects
Creative or branding efforts
Whether the original idea was solid but poorly executed, or the market simply wasn’t ready, a project relaunch offers a chance to realign your vision with current realities.
Why Businesses Consider a Project Relaunch
Changing Market Dynamics Markets evolve. What didn’t work six months ago might now align perfectly with consumer needs. A project relaunch lets you capitalize on new opportunities that weren't available during the initial launch.
Technological Advancements New tools, platforms, or integrations may allow you to execute more efficiently or at lower cost than before. Relaunching your project with improved tech can greatly enhance its potential impact.
Refined Strategy Sometimes, all a project needs is better planning. A project relaunch allows teams to apply lessons learned, optimize resources, and take a smarter, more focused approach.
Rebranding and Repositioning If the original messaging missed the mark, rebranding and repositioning the project can give it a second chance to resonate with the right audience.
Steps to a Successful Project Relaunch
1. Conduct a Thorough Post-Mortem Start by analyzing what went wrong. Was it timing? Budget? Team alignment? Market relevance? Honest reflection is critical before making new moves.
2. Reassess Objectives and Audience Make sure your goals are still relevant, and re-define your target audience if necessary. Align your project with real user needs and pain points.
3. Secure the Right Team A relaunch often needs fresh perspectives. Bring in new talent or collaborators who can add value and help overcome past challenges.
4. Refresh the Branding and Communication If the original launch lacked clarity or appeal, create a new branding strategy. Update your messaging, visuals, and digital presence to spark renewed interest.
5. Rebuild Hype and Engagement Plan a strategic marketing push around the project relaunch. Use social media, email campaigns, PR, and partnerships to reintroduce your project to the public.
6. Implement Measurable KPIs This time, track everything. Define success metrics that are realistic, measurable, and tied to your business goals.
Industries That Benefit from Project Relaunch Services
Real Estate: Relaunch stalled property projects with updated positioning and targeted buyer personas.
Tech Startups: Restart apps or platforms with better UX, newer features, and improved go-to-market strategies.
Retail: Reintroduce underperforming products or stores with refreshed branding and customer experiences.
Marketing Campaigns: Relaunch initiatives with better data, clearer messaging, and updated visuals.
No matter your sector, a project relaunch is a chance to start smarter.
Benefits of a Project Relaunch
Improved ROI: Salvage investments already made rather than starting from scratch.
Reputation Recovery: Turn previous failures into success stories that inspire trust and confidence.
Momentum Boost: Give your team and stakeholders a renewed sense of purpose and progress.
A project doesn’t have to be perfect the first time. What matters is the willingness to adapt, evolve, and try again—stronger.
Conclusion
A project relaunch isn’t about covering up past mistakes—it’s about leveraging them. It’s a strategic reset that gives your vision the second chance it deserves. With the right insights, planning, and execution, a relaunch can transform doubt into confidence and setbacks into successes.
If you’re sitting on a stalled idea or a failed launch, now might be the time to breathe new life into it. A thoughtful, well-executed project relaunch could be exactly what your business needs to move forward—this time, with clarity and confidence.
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Household Arbitration Accreditation.
Mediation Solutions Uk
Content
# 4 Should I Select A Solicitor Or Family Members Conciliator?
Dealing With Differences.
Obtain Private Legal Suggestions Today.
Companion & Adrg Accredited Mediator
Why Is Youngster Comprehensive Arbitration Crucial?
Andrew serves as a moderator over the complete range of industrial arbitrations, using his professional knowledge and also proficiency obtained over three decades exercising as a leading jr barrister and QC. Andrew's professional knowledge and also proficiency includes all locations of commercial, building, insurance, residential or commercial property, residential or commercial property damage as well as specialist carelessness conflict.
The default setting in the UK is that mediation is a voluntary procedure. Sport Resolutions will set up mediation only with the consent of all events which is safeguarded by authorizing an arbitration agreement. A celebration is totally free to leave any time before a negotiation agreement has been signed. Each party requires a space for its exclusive meetings and additionally there needs to be a room big sufficient for all of the groups to satisfy with each other.
# 4 Should I Pick A Lawyer Or Family Arbitrator?
Arbitration is a casual, private and voluntary procedure which includes an independent facilitator helping those in dispute to reach agreements that are acceptable to all celebrations. The arrangement of arbitration and dispute resolution is a statutory requirement for local authorities. It supplies an alternative to a Tribunal hearing as well as is quicker and less official. Mediation allows individuals to communicate far better with each various other, and also it can aid re-build connections that have actually damaged down. Local authorities mainly base their choices on composed information given to them by parents, the youngster or young person, the education and learning provider as well as various other companies. A face-to-face mediation conference assists "bring the kid/ young person out of the data". The cost of the mediation is usually linked to the worth of the conflict as well as to the economic means of the parties.
Mediators have to additionally urge the individuals to take into consideration the wishes and also sensations of the youngsters. You must additionally expect the moderator to keep personal all information gotten throughout the course of mediation. The mediator can not even reveal info to the court, without the approval of both individuals. The mediators may only disclose information where there are serious allegations of injury to a youngster or adult. This page clarifies the procedure of household arbitration, when arbitration is essential and the expected requirements of a household mediator.
Resolving Arguments.
You can't use the exact same solicitor, so you'll require to locate a various one - this can be expensive. Beginning gathering expenses as well as bank declarations with each other to take to the very first arbitration conference. Some moderators will send you a type like this to fill in before your initial visit.
What are disadvantages of mediation?
A disadvantage to mediation is that the parties may not be able to come together on an agreement and will end up in court anyway. Arbitration is a more formal process for resolving disputes. Arbitration often follows formal rules of procedure and the arbitrator may have legal training that a mediator does not.
Arbitration is a procedure where an impartial person helps 2 or even more people, or groups of people, to go over and resolve disagreements. You should reveal you've attended a meeting to see if arbitration is best for you before relating to a court. You will certainly not have to go in particular situations, for instance if there's been residential abuse or social solutions are entailed. At overseas workers mediators of arbitration you'll get a paper revealing what you agreed. You can make it legally binding by getting a solicitor to draft a permission order for a court to accept after arbitration. Before you begin your joint law sessions, you each have to authorize an agreement claiming you'll try to reach an arrangement. If you still can't reach an agreement, you'll require to visit court to figure out the issues.
Obtain Confidential Legal Guidance Today.
Andrew creates as well as talks routinely on mediation and also specifically on the 'changing face of arbitration', which he is quite, a part of. Andrew has given seminars as well as workshops on arbitration throughout the UK, Cambodia, Dubai and also Singapore. He is a very strong supporter for Early Stage Mediation (' ESM'), which he thinks is the future for disagreement resolution in the UK and worldwide and also the future for the ongoing development of mediation. As an advocate of the Energetic v Passive strategy to arbitration Andrew engages with the procedure and also is not scared to dispute with the events in order to find a remedy. Andrew invites a straight method at all stages of the mediation as well as is really adaptable and able to deploy a mix of facilitation and also assessment to fit specific arbitrations. He is equally highly regarded for his individual skills in dealing with difficult and also psychological circumstances effectively.
Mediating Through A Photographer's Lens Miles Mediation & Arbitration - JD Supra
Mediating Through A Photographer's Lens Miles Mediation & Arbitration.
Posted: Wed, 16 Dec 2020 08:00:00 GMT [source]
Once totally certified you can sign up as accredited as well as utilize the classification Family Mediation Council Accredited Household Mediator. Functioning hours will rely on the type of arbitration you supply and also whether you're freelance or benefit an organisation. For instance, family law-based arbitration typically takes place while customers' youngsters are at college, providing less disruption for moms and dads and also carers. As a mediator, you'll take care of instances through the whole arbitration procedure, from recommendation through to resolution. Modern mediation is an approach of household arbitration that advertises a focus from both events to reach an agreement, decreasing the number of arbitration sessions you may need and ultimately decreasing rubbing in between those involved. Please make sure to check out the conditions completely before utilizing the call form. Arbitration is a volunteer process as well as any type of session for arbitration can be put on hold or ended, if it is felt that the celebrations hesitate to fully participate in the procedure.
Companion & Adrg Recognized Conciliator
As one company experienced, lawyers often intend to take the litigious path as opposed to concentrating on dealing with the scenario. It is not legal representatives who ought to be informing clients what to do yet vice versa. " Mediation is anon-adversarialway of fixing difficult situations. At TCM, we define arbitration as amind-set; a framework; as well as a competence. It is designed for line managers, managers, problems trainers, union representatives as well as HR and Emergency Room advisers who might take advantage of utilizing arbitration skills as component of their day-to-day work. The abilities that we teach are universally beneficial as well as consist of compassion, applied favorable psychology, interaction skills, assertiveness, trouble addressing and settlement abilities. This is a wonderful means for delegates to pick up from some of the globes top mediators.
What should you not say during mediation?
Do not make statements that are likely to leave the other side feeling insulted without fully considering the costs and benefits. “Speaking the truth”/Allocating blame: While there can be a role for blame in mediation, counsel must realize that choosing blame usually comes at the cost of an otherwise better deal.
Lots of people that begin arbitration will reach arrangement without having to go to court. Arbitration is a private procedure that offers parties control over the result.
Often the parties will certainly hold the mediation at the offices of one of the law office involved. Arbitration is a process wherein a neutral third party spends, normally, a day with the parties to a dispute and also attempts to assist in a negotiation. They share no views of their own regarding the civil liberties and misdoings of the disagreement or the most likely end result of any type of litigation. A lot of business disagreements, in which it is not essential that there need to be a binding and enforceable choice, are amenable to mediation. Mediation may be specifically suitable where the celebrations in disagreement hope to maintain, or to renew, their industrial connections. In our experience, the large majority of people are able to reach an agreement.
We assist divided celebrations to resolve their legal disputes in a non-confrontational method.
We are now able to supply mediation conferences by means of Skype for those clients whose dedications as well as obligations make it hard to meet a mediator personally.
It is very important that the views of the children are considered in concerns that straight involve them.
We offer child inclusive arbitration if you would like your kids involved in the mediation process.
The arbitrators' Code of Conduct gives that all kids and youths aged 10 and above need to be used the chance to have their voices heard directly during the arbitration.
Arbitration is a voluntary procedure where the arbitrator aids 2 or even more individuals in dispute effort to get to an arrangement.
However, if you are not able to reach an arrangement in arbitration, you are still able to bargain directly or using your solicitors and eventually, you can make an application to the courts or by means of a privately picked mediator. Any kind of contract gone over is not binding upon you as it undergoes both of you having independent lawful suggestions. If a proposed arrangement is gotten to the moderator will prepare documents which lays out the proposed regards to the contract and also provides a clear understanding as well as document of what has been concurred in between you. Ought to you want, this can be passed to your lawyer, that can then prepare any kind of appropriate Court Order or arrangement, based upon that paperwork. If a contract is made right into a Court Order and approved by a Court, it will then become legally binding. Not necessarily, however our experience reveals that mediation functions best where you develop a dialogue and have the ability to discuss the concerns straight in a controlled as well as comfortable atmosphere.
On the mediation day, there is typically a discussion with each event independently, to guarantee they comprehend and also enjoy with the procedure. Bear in mind that a party on their own may feel disadvantaged by the other having an attorney. Frequently, it is far better to have lawyers at the end of the phone, as opposed to in the area. The mediator is not there to encourage either event-- also if the conciliator is a lawyer specialising in the location. If you need a lawyer, locate one who understands as well as is committed to mediation. Why do employers/insurers/lawyers bypass mediation and also reach for the grievance or lawful course?
The complete cost of a mediation ranges from ₤ 1000 to ₤ 6000 as well as is split equally between the parties, unless the celebrations concur otherwise. Each party is in charge of settlement of his very own prices, consisting of lawful charges. If settlement is gotten to, the mediator will assist the celebrations to create a composed negotiation contract, which as soon as signed is binding on the parties. If ex pats Holland mediators service does not settle on the day, this need to not be seen as failure. The parties will at the very least have discovered their distinctions, as well as might have higher understanding of the issues in between them, resulting in negotiation soon afterwards. The moderator utilizes found out techniques to assist the events to settle their dispute.
It is an organised process in which you will be aided by the mediator to locate options as well as reach arrangement. Our certified mediators, Camilla Palmer as well as Emma Webster, have a riches of legal and useful experience. We are a charity committed to the resolution of employment disagreements without lawsuits. If there is no final arrangement on the day, agree following steps and what to do if things break down-- the default position. If there is a legal representative, there might be a negotiation agreement, which must be in composing. If ACAS is involved the agreement can be performed with a COT3 and this can be concurred once the ACAS police officer has actually spoken with both celebrations and agreed the phrasing with them.
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We do everything we can to ensure that the location is safe, comfy and also the atmosphere non-judgmental. In many cases, we meet with each of you separately prior to commencing a meeting together. In recap the procedure can be tailored to your needs as well as what jobs best for you as a couple. As soon as you have actually established a good record of offering efficient arbitration job and received expert endorsements, you'll have the ability to get more difficult or elderly mediation roles. This typically involves tackling more vital as well as complex cases where the consequences of not resolving a conflict or accomplishing a concurred outcome would be significant. This can be especially vital in legal practice, civil service or industrial roles. To come to be an approved family members arbitrator, you'll need to begin by participating in a foundation training course approved by the Household Mediation Council.
Arbitration is a method of arranging any kind of distinctions in between you and your ex-partner, with the assistance of a third individual who will not take sides. They can assist you reach an arrangement about problems with cash, building or youngsters.
Community Lawyering and Mediation: A Complementary Legal Practice New York Law Journal - Law.com
Community Lawyering and Mediation: A Complementary Legal Practice New York Law Journal.
Posted: Tue, 15 Dec 2020 08:00:00 GMT [source]
You'll after that need to develop functional experience and send a portfolio demonstrating how you fulfill defined competencies. The procedure of ending up being recognized generally lasts about 3 years, but can differ depending on the amount of arbitration work that you do.
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Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach
Posted by jcar7
In the nearly three years the MeetEdgar blog went live, we’ve published more than 250 posts, written over 300,000 words, searched for hundreds of .gifs, and used our own tool to share our content 2,600 times to over 70,000 fans on social media.
After all that work, it seems silly to share a post just once. Nobody crumples up an oil painting and chucks it in the trash after it’s been seen one time — and the same goes for your content.
You’ve already created an "art gallery" for your posts. Resharing your content just lets the masses know what you've got on display. Even if hundreds or thousands of people have seen it all before, there’s always someone new to your content.
In a social media landscape that’s constantly changing, building a solid foundation of evergreen content that can be shared and shared again should be a key part of your social media strategy.
Otherwise, your art gallery is just another building in the city.
But wait… aren’t we supposed to be writing fresh content?
Yes! One of the biggest misconceptions about resharing is that it's a spammy tactic. This is just not true — provided that you’re resharing responsibly. We’ll explain how to do that in just a moment.
Resharing actually does double-duty for your brand. It not only gets the content that you spent your valuable time creating in front of more eyeballs (and at optimal times, if you want to get fancy), it also frees you up to have more authentic, real-time social interactions that drive people to your site from social media — since you’ve got content going out no matter what.
Did we mention that resharing is good for SEO? Moz Blog readers know that the more people engage with a post, the better your blog or site looks to search engines. And that’s only one facet of the overall SEO boost (and traffic boost!) resharers can see.
How resharing impacts SEO
Big brands are probably the most prolific content resharers. Heck, they don’t even think twice about it:
BuzzFeed is a perfect example of the value of repeating social updates, because they don’t necessarily NEED to.
So why do they do it anyway? Because it gets results.
Social sharing alone has an impact on SEO, but social engagement is really where it’s at. Quality content is totally worth the up-front time and cost, but only if it gets engagement! You up your chances of engagement with your content if you simply up your content’s exposure. That’s what resharing does awesomely.
With literally zero tweaks to the content itself, BuzzFeed made each of those social posts above double in value. Chances are, the people who saw these posts the first time they were shared are not the same people who saw them when they were reshared.
But simply resharing social posts isn’t the only way to get more engagement with your content. This post covers how companies large and small do resharing right, and highlights some of the best time-saving content strategies you can implement for your brand right now.
1 - Start at the source: Give old posts a new look
Lots has changed in five years — the world got three new Fast & Furious movies and LKR Social Media transformed from a consulting service into social media automation software.
We’ve done the math: three months is one Internet year and five years is basically another Internet epoch. (This may be a slight exaggeration.) So when we transferred some of our founder’s older evergreen blog posts to the new MeetEdgar blog, we took stock of which of those posts had picked up the most organic traffic.
One thing that hadn’t changed in five years? A blog post about how Vin Diesel was winning the social media game was still insanely popular with our readers:
Writing blog posts with an eye toward making them as evergreen as possible is one of the smartest, most time-saving-est content marketing strategies out there.
There weren’t a ton of tweaks to make, but we gave this popular post some love since so many people were finding it. We pepped up the headline, did a grammar and content rundown, refreshed links and images, updated social share buttons, and added more timely content. The whole process took less time than writing a brand new post, and we got to share it with tens of thousands of followers who hadn’t seen it when it was originally published.
So... check your metrics! Which evergreen posts have performed the best over time? Which have lots of awesome organic traffic? Make a list, do a content audit, and start updating!
2 - Find your social sharing "sweet spot" by repackaging your content
When you read studies that say many social media users reshare social posts without ever clicking through to the content itself… it can be a little disheartening.
Okay, a LOT disheartening.
You’ve probably spent tons of time creating your content, and the thought that it’s not getting read NEARLY as often as it could be is a recipe for content marketing burnout. (We’ve all been there.)
But it’s not all for naught — you might just need to experiment until you find the “sweet spot” that gets people to read and share. One way to do that is to simply repackage content you’ve already written.
The tried-and-true “best of” post offers a reprieve from the content-creation grind while still delivering tons of value to your fans and readers.
Repackaging is best when it reframes your content with a new focus — like rounding up similar posts based on a theme. (You can do this in reverse, too, and turn one great post into a bunch of fresh content to then share and reshare!)
If you can get people to your site, a "best of" post encourages readers to stay longer as they click links for the different articles you’ve gathered up, and engage with content they may never have thought to look up separately.
Most fun of all, you can repackage your content to target new or different subsets of your audience on social media. (More on that in the next section.)
3 - Social shake-up: Reaching and testing with different audiences
“What if the same person recognizes something that I’ve already posted in the past?” you might be asking right about now. “I don’t want to annoy my followers! I don’t want to be spammy!”
Forget about people resharing social posts without reading the content behind the links — most people don’t see your social posts at all in the first place.
This is just one of those uncomfortable facts about the Internet, like how comment sections are always a minefield of awful, and how everyone loves a good startled cat .gif.
That doesn’t mean you should repeat yourself, word-for-word, all the time. Chances are, you have more than one type of reader or customer, so it’s important not just to vary your content, but also to vary how you share it on social media.
Savvy marketers are all over this tactic, marketing two sides (or more) of the same coin. Here are a couple of examples of social sharing images from a Mixpanel blog post:
Option A
Option B
Both Option A and Option B go to the same content, but one highlights a particularly juicy stat (problem statement: “97% of users churn”) and the other hits the viewer with an intriguing subheader (solution statement: “behavior-based messaging”). In this way, Mixpanel can find out what pulls in the most readers and tweak and promote that message as needed.
Pull a cool anecdote from your post or highlight a different stat that gets people excited. It can be as easy as changing up the descriptions of your posts or just using different images. There’s so much to test and try out — all using the same post.
4 - Automate, automate, automate
Remember, your best posts are only as good as the engagement they get. That fact, however, doesn’t mean you have to keep manually resharing them on social media day in and day out.
Unless, of course, you’re into that boring busywork thing.
Automating the whole process of resharing evergreen content saves tons of time while keeping your brand personality intact. It also frees you up to have real-time interactions with your fans on social media, brainstorm new post ideas, or just go for a walk, and it solves the time crunch and the hassle of manually re-scheduling posts, while actually showcasing more of your posts across the massive social media landscape. Just by spacing out your updates, you’ll be able to hit a wider range of your followers.
(This is probably a good time to check whether your social media scheduling tool offers automatic resharing of your content.)
Now, social media automation isn’t a substitute for consistently creating great new content, of course, but it does give your existing evergreen content an even better opportunity to shine.
Win with quality, get things DONE with resharing
It’s noisy out there. The law of diminishing returns — as well as declining social reach — means that a lot of what you do on social media can feel like shouting into the void.
And there’s not a huge ROI for shouting into voids these days.
Responsible resharing is an important part of your overall content marketing strategy. As long as you keep your content fresh, create new quality content regularly, and talk to your fans where and when they’re most active, chances are people won’t see the same thing twice. The data shows you’ll get more clicks, more traffic, and better SEO results — not a bad bonus to that whole “saving lots of time” thing.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
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Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach
Posted by jcar7
In the nearly three years the MeetEdgar blog went live, we’ve published more than 250 posts, written over 300,000 words, searched for hundreds of .gifs, and used our own tool to share our content 2,600 times to over 70,000 fans on social media.
After all that work, it seems silly to share a post just once. Nobody crumples up an oil painting and chucks it in the trash after it’s been seen one time — and the same goes for your content.
You’ve already created an "art gallery" for your posts. Resharing your content just lets the masses know what you've got on display. Even if hundreds or thousands of people have seen it all before, there’s always someone new to your content.
In a social media landscape that’s constantly changing, building a solid foundation of evergreen content that can be shared and shared again should be a key part of your social media strategy.
Otherwise, your art gallery is just another building in the city.
But wait… aren’t we supposed to be writing fresh content?
Yes! One of the biggest misconceptions about resharing is that it's a spammy tactic. This is just not true — provided that you’re resharing responsibly. We’ll explain how to do that in just a moment.
Resharing actually does double-duty for your brand. It not only gets the content that you spent your valuable time creating in front of more eyeballs (and at optimal times, if you want to get fancy), it also frees you up to have more authentic, real-time social interactions that drive people to your site from social media — since you’ve got content going out no matter what.
Did we mention that resharing is good for SEO? Moz Blog readers know that the more people engage with a post, the better your blog or site looks to search engines. And that’s only one facet of the overall SEO boost (and traffic boost!) resharers can see.
How resharing impacts SEO
Big brands are probably the most prolific content resharers. Heck, they don’t even think twice about it:
BuzzFeed is a perfect example of the value of repeating social updates, because they don’t necessarily NEED to.
So why do they do it anyway? Because it gets results.
Social sharing alone has an impact on SEO, but social engagement is really where it’s at. Quality content is totally worth the up-front time and cost, but only if it gets engagement! You up your chances of engagement with your content if you simply up your content’s exposure. That’s what resharing does awesomely.
With literally zero tweaks to the content itself, BuzzFeed made each of those social posts above double in value. Chances are, the people who saw these posts the first time they were shared are not the same people who saw them when they were reshared.
But simply resharing social posts isn’t the only way to get more engagement with your content. This post covers how companies large and small do resharing right, and highlights some of the best time-saving content strategies you can implement for your brand right now.
1 - Start at the source: Give old posts a new look
Lots has changed in five years — the world got three new Fast & Furious movies and LKR Social Media transformed from a consulting service into social media automation software.
We’ve done the math: three months is one Internet year and five years is basically another Internet epoch. (This may be a slight exaggeration.) So when we transferred some of our founder’s older evergreen blog posts to the new MeetEdgar blog, we took stock of which of those posts had picked up the most organic traffic.
One thing that hadn’t changed in five years? A blog post about how Vin Diesel was winning the social media game was still insanely popular with our readers:
Writing blog posts with an eye toward making them as evergreen as possible is one of the smartest, most time-saving-est content marketing strategies out there.
There weren’t a ton of tweaks to make, but we gave this popular post some love since so many people were finding it. We pepped up the headline, did a grammar and content rundown, refreshed links and images, updated social share buttons, and added more timely content. The whole process took less time than writing a brand new post, and we got to share it with tens of thousands of followers who hadn’t seen it when it was originally published.
So... check your metrics! Which evergreen posts have performed the best over time? Which have lots of awesome organic traffic? Make a list, do a content audit, and start updating!
2 - Find your social sharing "sweet spot" by repackaging your content
When you read studies that say many social media users reshare social posts without ever clicking through to the content itself… it can be a little disheartening.
Okay, a LOT disheartening.
You’ve probably spent tons of time creating your content, and the thought that it’s not getting read NEARLY as often as it could be is a recipe for content marketing burnout. (We’ve all been there.)
But it’s not all for naught — you might just need to experiment until you find the “sweet spot” that gets people to read and share. One way to do that is to simply repackage content you’ve already written.
The tried-and-true “best of” post offers a reprieve from the content-creation grind while still delivering tons of value to your fans and readers.
Repackaging is best when it reframes your content with a new focus — like rounding up similar posts based on a theme. (You can do this in reverse, too, and turn one great post into a bunch of fresh content to then share and reshare!)
If you can get people to your site, a "best of" post encourages readers to stay longer as they click links for the different articles you’ve gathered up, and engage with content they may never have thought to look up separately.
Most fun of all, you can repackage your content to target new or different subsets of your audience on social media. (More on that in the next section.)
3 - Social shake-up: Reaching and testing with different audiences
“What if the same person recognizes something that I’ve already posted in the past?” you might be asking right about now. “I don’t want to annoy my followers! I don’t want to be spammy!”
Forget about people resharing social posts without reading the content behind the links — most people don’t see your social posts at all in the first place.
This is just one of those uncomfortable facts about the Internet, like how comment sections are always a minefield of awful, and how everyone loves a good startled cat .gif.
That doesn’t mean you should repeat yourself, word-for-word, all the time. Chances are, you have more than one type of reader or customer, so it’s important not just to vary your content, but also to vary how you share it on social media.
Savvy marketers are all over this tactic, marketing two sides (or more) of the same coin. Here are a couple of examples of social sharing images from a Mixpanel blog post:
Option A
Option B
Both Option A and Option B go to the same content, but one highlights a particularly juicy stat (problem statement: “97% of users churn”) and the other hits the viewer with an intriguing subheader (solution statement: “behavior-based messaging”). In this way, Mixpanel can find out what pulls in the most readers and tweak and promote that message as needed.
Pull a cool anecdote from your post or highlight a different stat that gets people excited. It can be as easy as changing up the descriptions of your posts or just using different images. There’s so much to test and try out — all using the same post.
4 - Automate, automate, automate
Remember, your best posts are only as good as the engagement they get. That fact, however, doesn’t mean you have to keep manually resharing them on social media day in and day out.
Unless, of course, you’re into that boring busywork thing.
Automating the whole process of resharing evergreen content saves tons of time while keeping your brand personality intact. It also frees you up to have real-time interactions with your fans on social media, brainstorm new post ideas, or just go for a walk, and it solves the time crunch and the hassle of manually re-scheduling posts, while actually showcasing more of your posts across the massive social media landscape. Just by spacing out your updates, you’ll be able to hit a wider range of your followers.
(This is probably a good time to check whether your social media scheduling tool offers automatic resharing of your content.)
Now, social media automation isn’t a substitute for consistently creating great new content, of course, but it does give your existing evergreen content an even better opportunity to shine.
Win with quality, get things DONE with resharing
It’s noisy out there. The law of diminishing returns — as well as declining social reach — means that a lot of what you do on social media can feel like shouting into the void.
And there’s not a huge ROI for shouting into voids these days.
Responsible resharing is an important part of your overall content marketing strategy. As long as you keep your content fresh, create new quality content regularly, and talk to your fans where and when they’re most active, chances are people won’t see the same thing twice. The data shows you’ll get more clicks, more traffic, and better SEO results — not a bad bonus to that whole “saving lots of time” thing.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
http://ift.tt/2vhJYJD
0 notes
Text
Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach
Posted by jcar7
In the nearly three years the MeetEdgar blog went live, we’ve published more than 250 posts, written over 300,000 words, searched for hundreds of .gifs, and used our own tool to share our content 2,600 times to over 70,000 fans on social media.
After all that work, it seems silly to share a post just once. Nobody crumples up an oil painting and chucks it in the trash after it’s been seen one time — and the same goes for your content.
You’ve already created an "art gallery" for your posts. Resharing your content just lets the masses know what you've got on display. Even if hundreds or thousands of people have seen it all before, there’s always someone new to your content.
In a social media landscape that’s constantly changing, building a solid foundation of evergreen content that can be shared and shared again should be a key part of your social media strategy.
Otherwise, your art gallery is just another building in the city.
But wait… aren’t we supposed to be writing fresh content?
Yes! One of the biggest misconceptions about resharing is that it's a spammy tactic. This is just not true — provided that you’re resharing responsibly. We’ll explain how to do that in just a moment.
Resharing actually does double-duty for your brand. It not only gets the content that you spent your valuable time creating in front of more eyeballs (and at optimal times, if you want to get fancy), it also frees you up to have more authentic, real-time social interactions that drive people to your site from social media — since you’ve got content going out no matter what.
Did we mention that resharing is good for SEO? Moz Blog readers know that the more people engage with a post, the better your blog or site looks to search engines. And that’s only one facet of the overall SEO boost (and traffic boost!) resharers can see.
How resharing impacts SEO
Big brands are probably the most prolific content resharers. Heck, they don’t even think twice about it:
BuzzFeed is a perfect example of the value of repeating social updates, because they don’t necessarily NEED to.
So why do they do it anyway? Because it gets results.
Social sharing alone has an impact on SEO, but social engagement is really where it’s at. Quality content is totally worth the up-front time and cost, but only if it gets engagement! You up your chances of engagement with your content if you simply up your content’s exposure. That’s what resharing does awesomely.
With literally zero tweaks to the content itself, BuzzFeed made each of those social posts above double in value. Chances are, the people who saw these posts the first time they were shared are not the same people who saw them when they were reshared.
But simply resharing social posts isn’t the only way to get more engagement with your content. This post covers how companies large and small do resharing right, and highlights some of the best time-saving content strategies you can implement for your brand right now.
1 - Start at the source: Give old posts a new look
Lots has changed in five years — the world got three new Fast & Furious movies and LKR Social Media transformed from a consulting service into social media automation software.
We’ve done the math: three months is one Internet year and five years is basically another Internet epoch. (This may be a slight exaggeration.) So when we transferred some of our founder’s older evergreen blog posts to the new MeetEdgar blog, we took stock of which of those posts had picked up the most organic traffic.
One thing that hadn’t changed in five years? A blog post about how Vin Diesel was winning the social media game was still insanely popular with our readers:
Writing blog posts with an eye toward making them as evergreen as possible is one of the smartest, most time-saving-est content marketing strategies out there.
There weren’t a ton of tweaks to make, but we gave this popular post some love since so many people were finding it. We pepped up the headline, did a grammar and content rundown, refreshed links and images, updated social share buttons, and added more timely content. The whole process took less time than writing a brand new post, and we got to share it with tens of thousands of followers who hadn’t seen it when it was originally published.
So... check your metrics! Which evergreen posts have performed the best over time? Which have lots of awesome organic traffic? Make a list, do a content audit, and start updating!
2 - Find your social sharing "sweet spot" by repackaging your content
When you read studies that say many social media users reshare social posts without ever clicking through to the content itself… it can be a little disheartening.
Okay, a LOT disheartening.
You’ve probably spent tons of time creating your content, and the thought that it’s not getting read NEARLY as often as it could be is a recipe for content marketing burnout. (We’ve all been there.)
But it’s not all for naught — you might just need to experiment until you find the “sweet spot” that gets people to read and share. One way to do that is to simply repackage content you’ve already written.
The tried-and-true “best of” post offers a reprieve from the content-creation grind while still delivering tons of value to your fans and readers.
Repackaging is best when it reframes your content with a new focus — like rounding up similar posts based on a theme. (You can do this in reverse, too, and turn one great post into a bunch of fresh content to then share and reshare!)
If you can get people to your site, a "best of" post encourages readers to stay longer as they click links for the different articles you’ve gathered up, and engage with content they may never have thought to look up separately.
Most fun of all, you can repackage your content to target new or different subsets of your audience on social media. (More on that in the next section.)
3 - Social shake-up: Reaching and testing with different audiences
“What if the same person recognizes something that I’ve already posted in the past?” you might be asking right about now. “I don’t want to annoy my followers! I don’t want to be spammy!”
Forget about people resharing social posts without reading the content behind the links — most people don’t see your social posts at all in the first place.
This is just one of those uncomfortable facts about the Internet, like how comment sections are always a minefield of awful, and how everyone loves a good startled cat .gif.
That doesn’t mean you should repeat yourself, word-for-word, all the time. Chances are, you have more than one type of reader or customer, so it’s important not just to vary your content, but also to vary how you share it on social media.
Savvy marketers are all over this tactic, marketing two sides (or more) of the same coin. Here are a couple of examples of social sharing images from a Mixpanel blog post:
Option A
Option B
Both Option A and Option B go to the same content, but one highlights a particularly juicy stat (problem statement: “97% of users churn”) and the other hits the viewer with an intriguing subheader (solution statement: “behavior-based messaging”). In this way, Mixpanel can find out what pulls in the most readers and tweak and promote that message as needed.
Pull a cool anecdote from your post or highlight a different stat that gets people excited. It can be as easy as changing up the descriptions of your posts or just using different images. There’s so much to test and try out — all using the same post.
4 - Automate, automate, automate
Remember, your best posts are only as good as the engagement they get. That fact, however, doesn’t mean you have to keep manually resharing them on social media day in and day out.
Unless, of course, you’re into that boring busywork thing.
Automating the whole process of resharing evergreen content saves tons of time while keeping your brand personality intact. It also frees you up to have real-time interactions with your fans on social media, brainstorm new post ideas, or just go for a walk, and it solves the time crunch and the hassle of manually re-scheduling posts, while actually showcasing more of your posts across the massive social media landscape. Just by spacing out your updates, you’ll be able to hit a wider range of your followers.
(This is probably a good time to check whether your social media scheduling tool offers automatic resharing of your content.)
Now, social media automation isn’t a substitute for consistently creating great new content, of course, but it does give your existing evergreen content an even better opportunity to shine.
Win with quality, get things DONE with resharing
It’s noisy out there. The law of diminishing returns — as well as declining social reach — means that a lot of what you do on social media can feel like shouting into the void.
And there’s not a huge ROI for shouting into voids these days.
Responsible resharing is an important part of your overall content marketing strategy. As long as you keep your content fresh, create new quality content regularly, and talk to your fans where and when they’re most active, chances are people won’t see the same thing twice. The data shows you’ll get more clicks, more traffic, and better SEO results — not a bad bonus to that whole “saving lots of time” thing.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
http://ift.tt/2vhJYJD
0 notes
Text
Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach
Posted by jcar7
In the nearly three years the MeetEdgar blog went live, we’ve published more than 250 posts, written over 300,000 words, searched for hundreds of .gifs, and used our own tool to share our content 2,600 times to over 70,000 fans on social media.
After all that work, it seems silly to share a post just once. Nobody crumples up an oil painting and chucks it in the trash after it’s been seen one time — and the same goes for your content.
You’ve already created an "art gallery" for your posts. Resharing your content just lets the masses know what you've got on display. Even if hundreds or thousands of people have seen it all before, there’s always someone new to your content.
In a social media landscape that’s constantly changing, building a solid foundation of evergreen content that can be shared and shared again should be a key part of your social media strategy.
Otherwise, your art gallery is just another building in the city.
But wait… aren’t we supposed to be writing fresh content?
Yes! One of the biggest misconceptions about resharing is that it's a spammy tactic. This is just not true — provided that you’re resharing responsibly. We’ll explain how to do that in just a moment.
Resharing actually does double-duty for your brand. It not only gets the content that you spent your valuable time creating in front of more eyeballs (and at optimal times, if you want to get fancy), it also frees you up to have more authentic, real-time social interactions that drive people to your site from social media — since you’ve got content going out no matter what.
Did we mention that resharing is good for SEO? Moz Blog readers know that the more people engage with a post, the better your blog or site looks to search engines. And that’s only one facet of the overall SEO boost (and traffic boost!) resharers can see.
How resharing impacts SEO
Big brands are probably the most prolific content resharers. Heck, they don’t even think twice about it:
BuzzFeed is a perfect example of the value of repeating social updates, because they don’t necessarily NEED to.
So why do they do it anyway? Because it gets results.
Social sharing alone has an impact on SEO, but social engagement is really where it’s at. Quality content is totally worth the up-front time and cost, but only if it gets engagement! You up your chances of engagement with your content if you simply up your content’s exposure. That’s what resharing does awesomely.
With literally zero tweaks to the content itself, BuzzFeed made each of those social posts above double in value. Chances are, the people who saw these posts the first time they were shared are not the same people who saw them when they were reshared.
But simply resharing social posts isn’t the only way to get more engagement with your content. This post covers how companies large and small do resharing right, and highlights some of the best time-saving content strategies you can implement for your brand right now.
1 - Start at the source: Give old posts a new look
Lots has changed in five years — the world got three new Fast & Furious movies and LKR Social Media transformed from a consulting service into social media automation software.
We’ve done the math: three months is one Internet year and five years is basically another Internet epoch. (This may be a slight exaggeration.) So when we transferred some of our founder’s older evergreen blog posts to the new MeetEdgar blog, we took stock of which of those posts had picked up the most organic traffic.
One thing that hadn’t changed in five years? A blog post about how Vin Diesel was winning the social media game was still insanely popular with our readers:
Writing blog posts with an eye toward making them as evergreen as possible is one of the smartest, most time-saving-est content marketing strategies out there.
There weren’t a ton of tweaks to make, but we gave this popular post some love since so many people were finding it. We pepped up the headline, did a grammar and content rundown, refreshed links and images, updated social share buttons, and added more timely content. The whole process took less time than writing a brand new post, and we got to share it with tens of thousands of followers who hadn’t seen it when it was originally published.
So... check your metrics! Which evergreen posts have performed the best over time? Which have lots of awesome organic traffic? Make a list, do a content audit, and start updating!
2 - Find your social sharing "sweet spot" by repackaging your content
When you read studies that say many social media users reshare social posts without ever clicking through to the content itself… it can be a little disheartening.
Okay, a LOT disheartening.
You’ve probably spent tons of time creating your content, and the thought that it’s not getting read NEARLY as often as it could be is a recipe for content marketing burnout. (We’ve all been there.)
But it’s not all for naught — you might just need to experiment until you find the “sweet spot” that gets people to read and share. One way to do that is to simply repackage content you’ve already written.
The tried-and-true “best of” post offers a reprieve from the content-creation grind while still delivering tons of value to your fans and readers.
Repackaging is best when it reframes your content with a new focus — like rounding up similar posts based on a theme. (You can do this in reverse, too, and turn one great post into a bunch of fresh content to then share and reshare!)
If you can get people to your site, a "best of" post encourages readers to stay longer as they click links for the different articles you’ve gathered up, and engage with content they may never have thought to look up separately.
Most fun of all, you can repackage your content to target new or different subsets of your audience on social media. (More on that in the next section.)
3 - Social shake-up: Reaching and testing with different audiences
“What if the same person recognizes something that I’ve already posted in the past?” you might be asking right about now. “I don’t want to annoy my followers! I don’t want to be spammy!”
Forget about people resharing social posts without reading the content behind the links — most people don’t see your social posts at all in the first place.
This is just one of those uncomfortable facts about the Internet, like how comment sections are always a minefield of awful, and how everyone loves a good startled cat .gif.
That doesn’t mean you should repeat yourself, word-for-word, all the time. Chances are, you have more than one type of reader or customer, so it’s important not just to vary your content, but also to vary how you share it on social media.
Savvy marketers are all over this tactic, marketing two sides (or more) of the same coin. Here are a couple of examples of social sharing images from a Mixpanel blog post:
Option A
Option B
Both Option A and Option B go to the same content, but one highlights a particularly juicy stat (problem statement: “97% of users churn”) and the other hits the viewer with an intriguing subheader (solution statement: “behavior-based messaging”). In this way, Mixpanel can find out what pulls in the most readers and tweak and promote that message as needed.
Pull a cool anecdote from your post or highlight a different stat that gets people excited. It can be as easy as changing up the descriptions of your posts or just using different images. There’s so much to test and try out — all using the same post.
4 - Automate, automate, automate
Remember, your best posts are only as good as the engagement they get. That fact, however, doesn’t mean you have to keep manually resharing them on social media day in and day out.
Unless, of course, you’re into that boring busywork thing.
Automating the whole process of resharing evergreen content saves tons of time while keeping your brand personality intact. It also frees you up to have real-time interactions with your fans on social media, brainstorm new post ideas, or just go for a walk, and it solves the time crunch and the hassle of manually re-scheduling posts, while actually showcasing more of your posts across the massive social media landscape. Just by spacing out your updates, you’ll be able to hit a wider range of your followers.
(This is probably a good time to check whether your social media scheduling tool offers automatic resharing of your content.)
Now, social media automation isn’t a substitute for consistently creating great new content, of course, but it does give your existing evergreen content an even better opportunity to shine.
Win with quality, get things DONE with resharing
It’s noisy out there. The law of diminishing returns — as well as declining social reach — means that a lot of what you do on social media can feel like shouting into the void.
And there’s not a huge ROI for shouting into voids these days.
Responsible resharing is an important part of your overall content marketing strategy. As long as you keep your content fresh, create new quality content regularly, and talk to your fans where and when they’re most active, chances are people won’t see the same thing twice. The data shows you’ll get more clicks, more traffic, and better SEO results — not a bad bonus to that whole “saving lots of time” thing.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
http://ift.tt/2vhJYJD
0 notes
Text
Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach
Posted by jcar7
In the nearly three years the MeetEdgar blog went live, we’ve published more than 250 posts, written over 300,000 words, searched for hundreds of .gifs, and used our own tool to share our content 2,600 times to over 70,000 fans on social media.
After all that work, it seems silly to share a post just once. Nobody crumples up an oil painting and chucks it in the trash after it’s been seen one time — and the same goes for your content.
You’ve already created an "art gallery" for your posts. Resharing your content just lets the masses know what you've got on display. Even if hundreds or thousands of people have seen it all before, there’s always someone new to your content.
In a social media landscape that’s constantly changing, building a solid foundation of evergreen content that can be shared and shared again should be a key part of your social media strategy.
Otherwise, your art gallery is just another building in the city.
But wait… aren’t we supposed to be writing fresh content?
Yes! One of the biggest misconceptions about resharing is that it's a spammy tactic. This is just not true — provided that you’re resharing responsibly. We’ll explain how to do that in just a moment.
Resharing actually does double-duty for your brand. It not only gets the content that you spent your valuable time creating in front of more eyeballs (and at optimal times, if you want to get fancy), it also frees you up to have more authentic, real-time social interactions that drive people to your site from social media — since you’ve got content going out no matter what.
Did we mention that resharing is good for SEO? Moz Blog readers know that the more people engage with a post, the better your blog or site looks to search engines. And that’s only one facet of the overall SEO boost (and traffic boost!) resharers can see.
How resharing impacts SEO
Big brands are probably the most prolific content resharers. Heck, they don’t even think twice about it:
BuzzFeed is a perfect example of the value of repeating social updates, because they don’t necessarily NEED to.
So why do they do it anyway? Because it gets results.
Social sharing alone has an impact on SEO, but social engagement is really where it’s at. Quality content is totally worth the up-front time and cost, but only if it gets engagement! You up your chances of engagement with your content if you simply up your content’s exposure. That’s what resharing does awesomely.
With literally zero tweaks to the content itself, BuzzFeed made each of those social posts above double in value. Chances are, the people who saw these posts the first time they were shared are not the same people who saw them when they were reshared.
But simply resharing social posts isn’t the only way to get more engagement with your content. This post covers how companies large and small do resharing right, and highlights some of the best time-saving content strategies you can implement for your brand right now.
1 - Start at the source: Give old posts a new look
Lots has changed in five years — the world got three new Fast & Furious movies and LKR Social Media transformed from a consulting service into social media automation software.
We’ve done the math: three months is one Internet year and five years is basically another Internet epoch. (This may be a slight exaggeration.) So when we transferred some of our founder’s older evergreen blog posts to the new MeetEdgar blog, we took stock of which of those posts had picked up the most organic traffic.
One thing that hadn’t changed in five years? A blog post about how Vin Diesel was winning the social media game was still insanely popular with our readers:
Writing blog posts with an eye toward making them as evergreen as possible is one of the smartest, most time-saving-est content marketing strategies out there.
There weren’t a ton of tweaks to make, but we gave this popular post some love since so many people were finding it. We pepped up the headline, did a grammar and content rundown, refreshed links and images, updated social share buttons, and added more timely content. The whole process took less time than writing a brand new post, and we got to share it with tens of thousands of followers who hadn’t seen it when it was originally published.
So... check your metrics! Which evergreen posts have performed the best over time? Which have lots of awesome organic traffic? Make a list, do a content audit, and start updating!
2 - Find your social sharing "sweet spot" by repackaging your content
When you read studies that say many social media users reshare social posts without ever clicking through to the content itself… it can be a little disheartening.
Okay, a LOT disheartening.
You’ve probably spent tons of time creating your content, and the thought that it’s not getting read NEARLY as often as it could be is a recipe for content marketing burnout. (We’ve all been there.)
But it’s not all for naught — you might just need to experiment until you find the “sweet spot” that gets people to read and share. One way to do that is to simply repackage content you’ve already written.
The tried-and-true “best of” post offers a reprieve from the content-creation grind while still delivering tons of value to your fans and readers.
Repackaging is best when it reframes your content with a new focus — like rounding up similar posts based on a theme. (You can do this in reverse, too, and turn one great post into a bunch of fresh content to then share and reshare!)
If you can get people to your site, a "best of" post encourages readers to stay longer as they click links for the different articles you’ve gathered up, and engage with content they may never have thought to look up separately.
Most fun of all, you can repackage your content to target new or different subsets of your audience on social media. (More on that in the next section.)
3 - Social shake-up: Reaching and testing with different audiences
“What if the same person recognizes something that I’ve already posted in the past?” you might be asking right about now. “I don’t want to annoy my followers! I don’t want to be spammy!”
Forget about people resharing social posts without reading the content behind the links — most people don’t see your social posts at all in the first place.
This is just one of those uncomfortable facts about the Internet, like how comment sections are always a minefield of awful, and how everyone loves a good startled cat .gif.
That doesn’t mean you should repeat yourself, word-for-word, all the time. Chances are, you have more than one type of reader or customer, so it’s important not just to vary your content, but also to vary how you share it on social media.
Savvy marketers are all over this tactic, marketing two sides (or more) of the same coin. Here are a couple of examples of social sharing images from a Mixpanel blog post:
Option A
Option B
Both Option A and Option B go to the same content, but one highlights a particularly juicy stat (problem statement: “97% of users churn”) and the other hits the viewer with an intriguing subheader (solution statement: “behavior-based messaging”). In this way, Mixpanel can find out what pulls in the most readers and tweak and promote that message as needed.
Pull a cool anecdote from your post or highlight a different stat that gets people excited. It can be as easy as changing up the descriptions of your posts or just using different images. There’s so much to test and try out — all using the same post.
4 - Automate, automate, automate
Remember, your best posts are only as good as the engagement they get. That fact, however, doesn’t mean you have to keep manually resharing them on social media day in and day out.
Unless, of course, you’re into that boring busywork thing.
Automating the whole process of resharing evergreen content saves tons of time while keeping your brand personality intact. It also frees you up to have real-time interactions with your fans on social media, brainstorm new post ideas, or just go for a walk, and it solves the time crunch and the hassle of manually re-scheduling posts, while actually showcasing more of your posts across the massive social media landscape. Just by spacing out your updates, you’ll be able to hit a wider range of your followers.
(This is probably a good time to check whether your social media scheduling tool offers automatic resharing of your content.)
Now, social media automation isn’t a substitute for consistently creating great new content, of course, but it does give your existing evergreen content an even better opportunity to shine.
Win with quality, get things DONE with resharing
It’s noisy out there. The law of diminishing returns — as well as declining social reach — means that a lot of what you do on social media can feel like shouting into the void.
And there’s not a huge ROI for shouting into voids these days.
Responsible resharing is an important part of your overall content marketing strategy. As long as you keep your content fresh, create new quality content regularly, and talk to your fans where and when they’re most active, chances are people won’t see the same thing twice. The data shows you’ll get more clicks, more traffic, and better SEO results — not a bad bonus to that whole “saving lots of time” thing.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
http://ift.tt/2vhJYJD
0 notes
Text
Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach
Posted by jcar7
In the nearly three years the MeetEdgar blog went live, we’ve published more than 250 posts, written over 300,000 words, searched for hundreds of .gifs, and used our own tool to share our content 2,600 times to over 70,000 fans on social media.
After all that work, it seems silly to share a post just once. Nobody crumples up an oil painting and chucks it in the trash after it’s been seen one time — and the same goes for your content.
You’ve already created an "art gallery" for your posts. Resharing your content just lets the masses know what you've got on display. Even if hundreds or thousands of people have seen it all before, there’s always someone new to your content.
In a social media landscape that’s constantly changing, building a solid foundation of evergreen content that can be shared and shared again should be a key part of your social media strategy.
Otherwise, your art gallery is just another building in the city.
But wait… aren’t we supposed to be writing fresh content?
Yes! One of the biggest misconceptions about resharing is that it's a spammy tactic. This is just not true — provided that you’re resharing responsibly. We’ll explain how to do that in just a moment.
Resharing actually does double-duty for your brand. It not only gets the content that you spent your valuable time creating in front of more eyeballs (and at optimal times, if you want to get fancy), it also frees you up to have more authentic, real-time social interactions that drive people to your site from social media — since you’ve got content going out no matter what.
Did we mention that resharing is good for SEO? Moz Blog readers know that the more people engage with a post, the better your blog or site looks to search engines. And that’s only one facet of the overall SEO boost (and traffic boost!) resharers can see.
How resharing impacts SEO
Big brands are probably the most prolific content resharers. Heck, they don’t even think twice about it:
BuzzFeed is a perfect example of the value of repeating social updates, because they don’t necessarily NEED to.
So why do they do it anyway? Because it gets results.
Social sharing alone has an impact on SEO, but social engagement is really where it’s at. Quality content is totally worth the up-front time and cost, but only if it gets engagement! You up your chances of engagement with your content if you simply up your content’s exposure. That’s what resharing does awesomely.
With literally zero tweaks to the content itself, BuzzFeed made each of those social posts above double in value. Chances are, the people who saw these posts the first time they were shared are not the same people who saw them when they were reshared.
But simply resharing social posts isn’t the only way to get more engagement with your content. This post covers how companies large and small do resharing right, and highlights some of the best time-saving content strategies you can implement for your brand right now.
1 - Start at the source: Give old posts a new look
Lots has changed in five years — the world got three new Fast & Furious movies and LKR Social Media transformed from a consulting service into social media automation software.
We’ve done the math: three months is one Internet year and five years is basically another Internet epoch. (This may be a slight exaggeration.) So when we transferred some of our founder’s older evergreen blog posts to the new MeetEdgar blog, we took stock of which of those posts had picked up the most organic traffic.
One thing that hadn’t changed in five years? A blog post about how Vin Diesel was winning the social media game was still insanely popular with our readers:
Writing blog posts with an eye toward making them as evergreen as possible is one of the smartest, most time-saving-est content marketing strategies out there.
There weren’t a ton of tweaks to make, but we gave this popular post some love since so many people were finding it. We pepped up the headline, did a grammar and content rundown, refreshed links and images, updated social share buttons, and added more timely content. The whole process took less time than writing a brand new post, and we got to share it with tens of thousands of followers who hadn’t seen it when it was originally published.
So... check your metrics! Which evergreen posts have performed the best over time? Which have lots of awesome organic traffic? Make a list, do a content audit, and start updating!
2 - Find your social sharing "sweet spot" by repackaging your content
When you read studies that say many social media users reshare social posts without ever clicking through to the content itself… it can be a little disheartening.
Okay, a LOT disheartening.
You’ve probably spent tons of time creating your content, and the thought that it’s not getting read NEARLY as often as it could be is a recipe for content marketing burnout. (We’ve all been there.)
But it’s not all for naught — you might just need to experiment until you find the “sweet spot” that gets people to read and share. One way to do that is to simply repackage content you’ve already written.
The tried-and-true “best of” post offers a reprieve from the content-creation grind while still delivering tons of value to your fans and readers.
Repackaging is best when it reframes your content with a new focus — like rounding up similar posts based on a theme. (You can do this in reverse, too, and turn one great post into a bunch of fresh content to then share and reshare!)
If you can get people to your site, a "best of" post encourages readers to stay longer as they click links for the different articles you’ve gathered up, and engage with content they may never have thought to look up separately.
Most fun of all, you can repackage your content to target new or different subsets of your audience on social media. (More on that in the next section.)
3 - Social shake-up: Reaching and testing with different audiences
“What if the same person recognizes something that I’ve already posted in the past?” you might be asking right about now. “I don’t want to annoy my followers! I don’t want to be spammy!”
Forget about people resharing social posts without reading the content behind the links — most people don’t see your social posts at all in the first place.
This is just one of those uncomfortable facts about the Internet, like how comment sections are always a minefield of awful, and how everyone loves a good startled cat .gif.
That doesn’t mean you should repeat yourself, word-for-word, all the time. Chances are, you have more than one type of reader or customer, so it’s important not just to vary your content, but also to vary how you share it on social media.
Savvy marketers are all over this tactic, marketing two sides (or more) of the same coin. Here are a couple of examples of social sharing images from a Mixpanel blog post:
Option A
Option B
Both Option A and Option B go to the same content, but one highlights a particularly juicy stat (problem statement: “97% of users churn”) and the other hits the viewer with an intriguing subheader (solution statement: “behavior-based messaging”). In this way, Mixpanel can find out what pulls in the most readers and tweak and promote that message as needed.
Pull a cool anecdote from your post or highlight a different stat that gets people excited. It can be as easy as changing up the descriptions of your posts or just using different images. There’s so much to test and try out — all using the same post.
4 - Automate, automate, automate
Remember, your best posts are only as good as the engagement they get. That fact, however, doesn’t mean you have to keep manually resharing them on social media day in and day out.
Unless, of course, you’re into that boring busywork thing.
Automating the whole process of resharing evergreen content saves tons of time while keeping your brand personality intact. It also frees you up to have real-time interactions with your fans on social media, brainstorm new post ideas, or just go for a walk, and it solves the time crunch and the hassle of manually re-scheduling posts, while actually showcasing more of your posts across the massive social media landscape. Just by spacing out your updates, you’ll be able to hit a wider range of your followers.
(This is probably a good time to check whether your social media scheduling tool offers automatic resharing of your content.)
Now, social media automation isn’t a substitute for consistently creating great new content, of course, but it does give your existing evergreen content an even better opportunity to shine.
Win with quality, get things DONE with resharing
It’s noisy out there. The law of diminishing returns — as well as declining social reach — means that a lot of what you do on social media can feel like shouting into the void.
And there’s not a huge ROI for shouting into voids these days.
Responsible resharing is an important part of your overall content marketing strategy. As long as you keep your content fresh, create new quality content regularly, and talk to your fans where and when they’re most active, chances are people won’t see the same thing twice. The data shows you’ll get more clicks, more traffic, and better SEO results — not a bad bonus to that whole “saving lots of time” thing.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
http://ift.tt/2vhJYJD
0 notes
Text
Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach
Posted by jcar7
In the nearly three years the MeetEdgar blog went live, we’ve published more than 250 posts, written over 300,000 words, searched for hundreds of .gifs, and used our own tool to share our content 2,600 times to over 70,000 fans on social media.
After all that work, it seems silly to share a post just once. Nobody crumples up an oil painting and chucks it in the trash after it’s been seen one time — and the same goes for your content.
You’ve already created an "art gallery" for your posts. Resharing your content just lets the masses know what you've got on display. Even if hundreds or thousands of people have seen it all before, there’s always someone new to your content.
In a social media landscape that’s constantly changing, building a solid foundation of evergreen content that can be shared and shared again should be a key part of your social media strategy.
Otherwise, your art gallery is just another building in the city.
But wait… aren’t we supposed to be writing fresh content?
Yes! One of the biggest misconceptions about resharing is that it's a spammy tactic. This is just not true — provided that you’re resharing responsibly. We’ll explain how to do that in just a moment.
Resharing actually does double-duty for your brand. It not only gets the content that you spent your valuable time creating in front of more eyeballs (and at optimal times, if you want to get fancy), it also frees you up to have more authentic, real-time social interactions that drive people to your site from social media — since you’ve got content going out no matter what.
Did we mention that resharing is good for SEO? Moz Blog readers know that the more people engage with a post, the better your blog or site looks to search engines. And that’s only one facet of the overall SEO boost (and traffic boost!) resharers can see.
How resharing impacts SEO
Big brands are probably the most prolific content resharers. Heck, they don’t even think twice about it:
BuzzFeed is a perfect example of the value of repeating social updates, because they don’t necessarily NEED to.
So why do they do it anyway? Because it gets results.
Social sharing alone has an impact on SEO, but social engagement is really where it’s at. Quality content is totally worth the up-front time and cost, but only if it gets engagement! You up your chances of engagement with your content if you simply up your content’s exposure. That’s what resharing does awesomely.
With literally zero tweaks to the content itself, BuzzFeed made each of those social posts above double in value. Chances are, the people who saw these posts the first time they were shared are not the same people who saw them when they were reshared.
But simply resharing social posts isn’t the only way to get more engagement with your content. This post covers how companies large and small do resharing right, and highlights some of the best time-saving content strategies you can implement for your brand right now.
1 - Start at the source: Give old posts a new look
Lots has changed in five years — the world got three new Fast & Furious movies and LKR Social Media transformed from a consulting service into social media automation software.
We’ve done the math: three months is one Internet year and five years is basically another Internet epoch. (This may be a slight exaggeration.) So when we transferred some of our founder’s older evergreen blog posts to the new MeetEdgar blog, we took stock of which of those posts had picked up the most organic traffic.
One thing that hadn’t changed in five years? A blog post about how Vin Diesel was winning the social media game was still insanely popular with our readers:
Writing blog posts with an eye toward making them as evergreen as possible is one of the smartest, most time-saving-est content marketing strategies out there.
There weren’t a ton of tweaks to make, but we gave this popular post some love since so many people were finding it. We pepped up the headline, did a grammar and content rundown, refreshed links and images, updated social share buttons, and added more timely content. The whole process took less time than writing a brand new post, and we got to share it with tens of thousands of followers who hadn’t seen it when it was originally published.
So... check your metrics! Which evergreen posts have performed the best over time? Which have lots of awesome organic traffic? Make a list, do a content audit, and start updating!
2 - Find your social sharing "sweet spot" by repackaging your content
When you read studies that say many social media users reshare social posts without ever clicking through to the content itself… it can be a little disheartening.
Okay, a LOT disheartening.
You’ve probably spent tons of time creating your content, and the thought that it’s not getting read NEARLY as often as it could be is a recipe for content marketing burnout. (We’ve all been there.)
But it’s not all for naught — you might just need to experiment until you find the “sweet spot” that gets people to read and share. One way to do that is to simply repackage content you’ve already written.
The tried-and-true “best of” post offers a reprieve from the content-creation grind while still delivering tons of value to your fans and readers.
Repackaging is best when it reframes your content with a new focus — like rounding up similar posts based on a theme. (You can do this in reverse, too, and turn one great post into a bunch of fresh content to then share and reshare!)
If you can get people to your site, a "best of" post encourages readers to stay longer as they click links for the different articles you’ve gathered up, and engage with content they may never have thought to look up separately.
Most fun of all, you can repackage your content to target new or different subsets of your audience on social media. (More on that in the next section.)
3 - Social shake-up: Reaching and testing with different audiences
“What if the same person recognizes something that I’ve already posted in the past?” you might be asking right about now. “I don’t want to annoy my followers! I don’t want to be spammy!”
Forget about people resharing social posts without reading the content behind the links — most people don’t see your social posts at all in the first place.
This is just one of those uncomfortable facts about the Internet, like how comment sections are always a minefield of awful, and how everyone loves a good startled cat .gif.
That doesn’t mean you should repeat yourself, word-for-word, all the time. Chances are, you have more than one type of reader or customer, so it’s important not just to vary your content, but also to vary how you share it on social media.
Savvy marketers are all over this tactic, marketing two sides (or more) of the same coin. Here are a couple of examples of social sharing images from a Mixpanel blog post:
Option A
Option B
Both Option A and Option B go to the same content, but one highlights a particularly juicy stat (problem statement: “97% of users churn”) and the other hits the viewer with an intriguing subheader (solution statement: “behavior-based messaging”). In this way, Mixpanel can find out what pulls in the most readers and tweak and promote that message as needed.
Pull a cool anecdote from your post or highlight a different stat that gets people excited. It can be as easy as changing up the descriptions of your posts or just using different images. There’s so much to test and try out — all using the same post.
4 - Automate, automate, automate
Remember, your best posts are only as good as the engagement they get. That fact, however, doesn’t mean you have to keep manually resharing them on social media day in and day out.
Unless, of course, you’re into that boring busywork thing.
Automating the whole process of resharing evergreen content saves tons of time while keeping your brand personality intact. It also frees you up to have real-time interactions with your fans on social media, brainstorm new post ideas, or just go for a walk, and it solves the time crunch and the hassle of manually re-scheduling posts, while actually showcasing more of your posts across the massive social media landscape. Just by spacing out your updates, you’ll be able to hit a wider range of your followers.
(This is probably a good time to check whether your social media scheduling tool offers automatic resharing of your content.)
Now, social media automation isn’t a substitute for consistently creating great new content, of course, but it does give your existing evergreen content an even better opportunity to shine.
Win with quality, get things DONE with resharing
It’s noisy out there. The law of diminishing returns — as well as declining social reach — means that a lot of what you do on social media can feel like shouting into the void.
And there’s not a huge ROI for shouting into voids these days.
Responsible resharing is an important part of your overall content marketing strategy. As long as you keep your content fresh, create new quality content regularly, and talk to your fans where and when they’re most active, chances are people won’t see the same thing twice. The data shows you’ll get more clicks, more traffic, and better SEO results — not a bad bonus to that whole “saving lots of time” thing.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
http://ift.tt/2vhJYJD
0 notes
Text
Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach
Posted by jcar7
In the nearly three years the MeetEdgar blog went live, we’ve published more than 250 posts, written over 300,000 words, searched for hundreds of .gifs, and used our own tool to share our content 2,600 times to over 70,000 fans on social media.
After all that work, it seems silly to share a post just once. Nobody crumples up an oil painting and chucks it in the trash after it’s been seen one time — and the same goes for your content.
You’ve already created an "art gallery" for your posts. Resharing your content just lets the masses know what you've got on display. Even if hundreds or thousands of people have seen it all before, there’s always someone new to your content.
In a social media landscape that’s constantly changing, building a solid foundation of evergreen content that can be shared and shared again should be a key part of your social media strategy.
Otherwise, your art gallery is just another building in the city.
But wait… aren’t we supposed to be writing fresh content?
Yes! One of the biggest misconceptions about resharing is that it's a spammy tactic. This is just not true — provided that you’re resharing responsibly. We’ll explain how to do that in just a moment.
Resharing actually does double-duty for your brand. It not only gets the content that you spent your valuable time creating in front of more eyeballs (and at optimal times, if you want to get fancy), it also frees you up to have more authentic, real-time social interactions that drive people to your site from social media — since you’ve got content going out no matter what.
Did we mention that resharing is good for SEO? Moz Blog readers know that the more people engage with a post, the better your blog or site looks to search engines. And that’s only one facet of the overall SEO boost (and traffic boost!) resharers can see.
How resharing impacts SEO
Big brands are probably the most prolific content resharers. Heck, they don’t even think twice about it:
BuzzFeed is a perfect example of the value of repeating social updates, because they don’t necessarily NEED to.
So why do they do it anyway? Because it gets results.
Social sharing alone has an impact on SEO, but social engagement is really where it’s at. Quality content is totally worth the up-front time and cost, but only if it gets engagement! You up your chances of engagement with your content if you simply up your content’s exposure. That’s what resharing does awesomely.
With literally zero tweaks to the content itself, BuzzFeed made each of those social posts above double in value. Chances are, the people who saw these posts the first time they were shared are not the same people who saw them when they were reshared.
But simply resharing social posts isn’t the only way to get more engagement with your content. This post covers how companies large and small do resharing right, and highlights some of the best time-saving content strategies you can implement for your brand right now.
1 - Start at the source: Give old posts a new look
Lots has changed in five years — the world got three new Fast & Furious movies and LKR Social Media transformed from a consulting service into social media automation software.
We’ve done the math: three months is one Internet year and five years is basically another Internet epoch. (This may be a slight exaggeration.) So when we transferred some of our founder’s older evergreen blog posts to the new MeetEdgar blog, we took stock of which of those posts had picked up the most organic traffic.
One thing that hadn’t changed in five years? A blog post about how Vin Diesel was winning the social media game was still insanely popular with our readers:
Writing blog posts with an eye toward making them as evergreen as possible is one of the smartest, most time-saving-est content marketing strategies out there.
There weren’t a ton of tweaks to make, but we gave this popular post some love since so many people were finding it. We pepped up the headline, did a grammar and content rundown, refreshed links and images, updated social share buttons, and added more timely content. The whole process took less time than writing a brand new post, and we got to share it with tens of thousands of followers who hadn’t seen it when it was originally published.
So... check your metrics! Which evergreen posts have performed the best over time? Which have lots of awesome organic traffic? Make a list, do a content audit, and start updating!
2 - Find your social sharing "sweet spot" by repackaging your content
When you read studies that say many social media users reshare social posts without ever clicking through to the content itself… it can be a little disheartening.
Okay, a LOT disheartening.
You’ve probably spent tons of time creating your content, and the thought that it’s not getting read NEARLY as often as it could be is a recipe for content marketing burnout. (We’ve all been there.)
But it’s not all for naught — you might just need to experiment until you find the “sweet spot” that gets people to read and share. One way to do that is to simply repackage content you’ve already written.
The tried-and-true “best of” post offers a reprieve from the content-creation grind while still delivering tons of value to your fans and readers.
Repackaging is best when it reframes your content with a new focus — like rounding up similar posts based on a theme. (You can do this in reverse, too, and turn one great post into a bunch of fresh content to then share and reshare!)
If you can get people to your site, a "best of" post encourages readers to stay longer as they click links for the different articles you’ve gathered up, and engage with content they may never have thought to look up separately.
Most fun of all, you can repackage your content to target new or different subsets of your audience on social media. (More on that in the next section.)
3 - Social shake-up: Reaching and testing with different audiences
“What if the same person recognizes something that I’ve already posted in the past?” you might be asking right about now. “I don’t want to annoy my followers! I don’t want to be spammy!”
Forget about people resharing social posts without reading the content behind the links — most people don’t see your social posts at all in the first place.
This is just one of those uncomfortable facts about the Internet, like how comment sections are always a minefield of awful, and how everyone loves a good startled cat .gif.
That doesn’t mean you should repeat yourself, word-for-word, all the time. Chances are, you have more than one type of reader or customer, so it’s important not just to vary your content, but also to vary how you share it on social media.
Savvy marketers are all over this tactic, marketing two sides (or more) of the same coin. Here are a couple of examples of social sharing images from a Mixpanel blog post:
Option A
Option B
Both Option A and Option B go to the same content, but one highlights a particularly juicy stat (problem statement: “97% of users churn”) and the other hits the viewer with an intriguing subheader (solution statement: “behavior-based messaging”). In this way, Mixpanel can find out what pulls in the most readers and tweak and promote that message as needed.
Pull a cool anecdote from your post or highlight a different stat that gets people excited. It can be as easy as changing up the descriptions of your posts or just using different images. There’s so much to test and try out — all using the same post.
4 - Automate, automate, automate
Remember, your best posts are only as good as the engagement they get. That fact, however, doesn’t mean you have to keep manually resharing them on social media day in and day out.
Unless, of course, you’re into that boring busywork thing.
Automating the whole process of resharing evergreen content saves tons of time while keeping your brand personality intact. It also frees you up to have real-time interactions with your fans on social media, brainstorm new post ideas, or just go for a walk, and it solves the time crunch and the hassle of manually re-scheduling posts, while actually showcasing more of your posts across the massive social media landscape. Just by spacing out your updates, you’ll be able to hit a wider range of your followers.
(This is probably a good time to check whether your social media scheduling tool offers automatic resharing of your content.)
Now, social media automation isn’t a substitute for consistently creating great new content, of course, but it does give your existing evergreen content an even better opportunity to shine.
Win with quality, get things DONE with resharing
It’s noisy out there. The law of diminishing returns — as well as declining social reach — means that a lot of what you do on social media can feel like shouting into the void.
And there’s not a huge ROI for shouting into voids these days.
Responsible resharing is an important part of your overall content marketing strategy. As long as you keep your content fresh, create new quality content regularly, and talk to your fans where and when they’re most active, chances are people won’t see the same thing twice. The data shows you’ll get more clicks, more traffic, and better SEO results — not a bad bonus to that whole “saving lots of time” thing.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
http://ift.tt/2vhJYJD
0 notes
Text
Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach
Posted by jcar7
In the nearly three years the MeetEdgar blog went live, we’ve published more than 250 posts, written over 300,000 words, searched for hundreds of .gifs, and used our own tool to share our content 2,600 times to over 70,000 fans on social media.
After all that work, it seems silly to share a post just once. Nobody crumples up an oil painting and chucks it in the trash after it’s been seen one time — and the same goes for your content.
You’ve already created an "art gallery" for your posts. Resharing your content just lets the masses know what you've got on display. Even if hundreds or thousands of people have seen it all before, there’s always someone new to your content.
In a social media landscape that’s constantly changing, building a solid foundation of evergreen content that can be shared and shared again should be a key part of your social media strategy.
Otherwise, your art gallery is just another building in the city.
But wait… aren’t we supposed to be writing fresh content?
Yes! One of the biggest misconceptions about resharing is that it's a spammy tactic. This is just not true — provided that you’re resharing responsibly. We’ll explain how to do that in just a moment.
Resharing actually does double-duty for your brand. It not only gets the content that you spent your valuable time creating in front of more eyeballs (and at optimal times, if you want to get fancy), it also frees you up to have more authentic, real-time social interactions that drive people to your site from social media — since you’ve got content going out no matter what.
Did we mention that resharing is good for SEO? Moz Blog readers know that the more people engage with a post, the better your blog or site looks to search engines. And that’s only one facet of the overall SEO boost (and traffic boost!) resharers can see.
How resharing impacts SEO
Big brands are probably the most prolific content resharers. Heck, they don’t even think twice about it:
BuzzFeed is a perfect example of the value of repeating social updates, because they don’t necessarily NEED to.
So why do they do it anyway? Because it gets results.
Social sharing alone has an impact on SEO, but social engagement is really where it’s at. Quality content is totally worth the up-front time and cost, but only if it gets engagement! You up your chances of engagement with your content if you simply up your content’s exposure. That’s what resharing does awesomely.
With literally zero tweaks to the content itself, BuzzFeed made each of those social posts above double in value. Chances are, the people who saw these posts the first time they were shared are not the same people who saw them when they were reshared.
But simply resharing social posts isn’t the only way to get more engagement with your content. This post covers how companies large and small do resharing right, and highlights some of the best time-saving content strategies you can implement for your brand right now.
1 - Start at the source: Give old posts a new look
Lots has changed in five years — the world got three new Fast & Furious movies and LKR Social Media transformed from a consulting service into social media automation software.
We’ve done the math: three months is one Internet year and five years is basically another Internet epoch. (This may be a slight exaggeration.) So when we transferred some of our founder’s older evergreen blog posts to the new MeetEdgar blog, we took stock of which of those posts had picked up the most organic traffic.
One thing that hadn’t changed in five years? A blog post about how Vin Diesel was winning the social media game was still insanely popular with our readers:
Writing blog posts with an eye toward making them as evergreen as possible is one of the smartest, most time-saving-est content marketing strategies out there.
There weren’t a ton of tweaks to make, but we gave this popular post some love since so many people were finding it. We pepped up the headline, did a grammar and content rundown, refreshed links and images, updated social share buttons, and added more timely content. The whole process took less time than writing a brand new post, and we got to share it with tens of thousands of followers who hadn’t seen it when it was originally published.
So... check your metrics! Which evergreen posts have performed the best over time? Which have lots of awesome organic traffic? Make a list, do a content audit, and start updating!
2 - Find your social sharing "sweet spot" by repackaging your content
When you read studies that say many social media users reshare social posts without ever clicking through to the content itself… it can be a little disheartening.
Okay, a LOT disheartening.
You’ve probably spent tons of time creating your content, and the thought that it’s not getting read NEARLY as often as it could be is a recipe for content marketing burnout. (We’ve all been there.)
But it’s not all for naught — you might just need to experiment until you find the “sweet spot” that gets people to read and share. One way to do that is to simply repackage content you’ve already written.
The tried-and-true “best of” post offers a reprieve from the content-creation grind while still delivering tons of value to your fans and readers.
Repackaging is best when it reframes your content with a new focus — like rounding up similar posts based on a theme. (You can do this in reverse, too, and turn one great post into a bunch of fresh content to then share and reshare!)
If you can get people to your site, a "best of" post encourages readers to stay longer as they click links for the different articles you’ve gathered up, and engage with content they may never have thought to look up separately.
Most fun of all, you can repackage your content to target new or different subsets of your audience on social media. (More on that in the next section.)
3 - Social shake-up: Reaching and testing with different audiences
“What if the same person recognizes something that I’ve already posted in the past?” you might be asking right about now. “I don’t want to annoy my followers! I don’t want to be spammy!”
Forget about people resharing social posts without reading the content behind the links — most people don’t see your social posts at all in the first place.
This is just one of those uncomfortable facts about the Internet, like how comment sections are always a minefield of awful, and how everyone loves a good startled cat .gif.
That doesn’t mean you should repeat yourself, word-for-word, all the time. Chances are, you have more than one type of reader or customer, so it’s important not just to vary your content, but also to vary how you share it on social media.
Savvy marketers are all over this tactic, marketing two sides (or more) of the same coin. Here are a couple of examples of social sharing images from a Mixpanel blog post:
Option A
Option B
Both Option A and Option B go to the same content, but one highlights a particularly juicy stat (problem statement: “97% of users churn”) and the other hits the viewer with an intriguing subheader (solution statement: “behavior-based messaging”). In this way, Mixpanel can find out what pulls in the most readers and tweak and promote that message as needed.
Pull a cool anecdote from your post or highlight a different stat that gets people excited. It can be as easy as changing up the descriptions of your posts or just using different images. There’s so much to test and try out — all using the same post.
4 - Automate, automate, automate
Remember, your best posts are only as good as the engagement they get. That fact, however, doesn’t mean you have to keep manually resharing them on social media day in and day out.
Unless, of course, you’re into that boring busywork thing.
Automating the whole process of resharing evergreen content saves tons of time while keeping your brand personality intact. It also frees you up to have real-time interactions with your fans on social media, brainstorm new post ideas, or just go for a walk, and it solves the time crunch and the hassle of manually re-scheduling posts, while actually showcasing more of your posts across the massive social media landscape. Just by spacing out your updates, you’ll be able to hit a wider range of your followers.
(This is probably a good time to check whether your social media scheduling tool offers automatic resharing of your content.)
Now, social media automation isn’t a substitute for consistently creating great new content, of course, but it does give your existing evergreen content an even better opportunity to shine.
Win with quality, get things DONE with resharing
It’s noisy out there. The law of diminishing returns — as well as declining social reach — means that a lot of what you do on social media can feel like shouting into the void.
And there’s not a huge ROI for shouting into voids these days.
Responsible resharing is an important part of your overall content marketing strategy. As long as you keep your content fresh, create new quality content regularly, and talk to your fans where and when they’re most active, chances are people won’t see the same thing twice. The data shows you’ll get more clicks, more traffic, and better SEO results — not a bad bonus to that whole “saving lots of time” thing.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
http://ift.tt/2vhJYJD
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Text
Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach
Posted by jcar7
In the nearly three years the MeetEdgar blog went live, we’ve published more than 250 posts, written over 300,000 words, searched for hundreds of .gifs, and used our own tool to share our content 2,600 times to over 70,000 fans on social media.
After all that work, it seems silly to share a post just once. Nobody crumples up an oil painting and chucks it in the trash after it’s been seen one time — and the same goes for your content.
You’ve already created an "art gallery" for your posts. Resharing your content just lets the masses know what you've got on display. Even if hundreds or thousands of people have seen it all before, there’s always someone new to your content.
In a social media landscape that’s constantly changing, building a solid foundation of evergreen content that can be shared and shared again should be a key part of your social media strategy.
Otherwise, your art gallery is just another building in the city.
But wait… aren’t we supposed to be writing fresh content?
Yes! One of the biggest misconceptions about resharing is that it's a spammy tactic. This is just not true — provided that you’re resharing responsibly. We’ll explain how to do that in just a moment.
Resharing actually does double-duty for your brand. It not only gets the content that you spent your valuable time creating in front of more eyeballs (and at optimal times, if you want to get fancy), it also frees you up to have more authentic, real-time social interactions that drive people to your site from social media — since you’ve got content going out no matter what.
Did we mention that resharing is good for SEO? Moz Blog readers know that the more people engage with a post, the better your blog or site looks to search engines. And that’s only one facet of the overall SEO boost (and traffic boost!) resharers can see.
How resharing impacts SEO
Big brands are probably the most prolific content resharers. Heck, they don’t even think twice about it:
BuzzFeed is a perfect example of the value of repeating social updates, because they don’t necessarily NEED to.
So why do they do it anyway? Because it gets results.
Social sharing alone has an impact on SEO, but social engagement is really where it’s at. Quality content is totally worth the up-front time and cost, but only if it gets engagement! You up your chances of engagement with your content if you simply up your content’s exposure. That’s what resharing does awesomely.
With literally zero tweaks to the content itself, BuzzFeed made each of those social posts above double in value. Chances are, the people who saw these posts the first time they were shared are not the same people who saw them when they were reshared.
But simply resharing social posts isn’t the only way to get more engagement with your content. This post covers how companies large and small do resharing right, and highlights some of the best time-saving content strategies you can implement for your brand right now.
1 - Start at the source: Give old posts a new look
Lots has changed in five years — the world got three new Fast & Furious movies and LKR Social Media transformed from a consulting service into social media automation software.
We’ve done the math: three months is one Internet year and five years is basically another Internet epoch. (This may be a slight exaggeration.) So when we transferred some of our founder’s older evergreen blog posts to the new MeetEdgar blog, we took stock of which of those posts had picked up the most organic traffic.
One thing that hadn’t changed in five years? A blog post about how Vin Diesel was winning the social media game was still insanely popular with our readers:
Writing blog posts with an eye toward making them as evergreen as possible is one of the smartest, most time-saving-est content marketing strategies out there.
There weren’t a ton of tweaks to make, but we gave this popular post some love since so many people were finding it. We pepped up the headline, did a grammar and content rundown, refreshed links and images, updated social share buttons, and added more timely content. The whole process took less time than writing a brand new post, and we got to share it with tens of thousands of followers who hadn’t seen it when it was originally published.
So... check your metrics! Which evergreen posts have performed the best over time? Which have lots of awesome organic traffic? Make a list, do a content audit, and start updating!
2 - Find your social sharing "sweet spot" by repackaging your content
When you read studies that say many social media users reshare social posts without ever clicking through to the content itself… it can be a little disheartening.
Okay, a LOT disheartening.
You’ve probably spent tons of time creating your content, and the thought that it’s not getting read NEARLY as often as it could be is a recipe for content marketing burnout. (We’ve all been there.)
But it’s not all for naught — you might just need to experiment until you find the “sweet spot” that gets people to read and share. One way to do that is to simply repackage content you’ve already written.
The tried-and-true “best of” post offers a reprieve from the content-creation grind while still delivering tons of value to your fans and readers.
Repackaging is best when it reframes your content with a new focus — like rounding up similar posts based on a theme. (You can do this in reverse, too, and turn one great post into a bunch of fresh content to then share and reshare!)
If you can get people to your site, a "best of" post encourages readers to stay longer as they click links for the different articles you’ve gathered up, and engage with content they may never have thought to look up separately.
Most fun of all, you can repackage your content to target new or different subsets of your audience on social media. (More on that in the next section.)
3 - Social shake-up: Reaching and testing with different audiences
“What if the same person recognizes something that I’ve already posted in the past?” you might be asking right about now. “I don’t want to annoy my followers! I don’t want to be spammy!”
Forget about people resharing social posts without reading the content behind the links — most people don’t see your social posts at all in the first place.
This is just one of those uncomfortable facts about the Internet, like how comment sections are always a minefield of awful, and how everyone loves a good startled cat .gif.
That doesn’t mean you should repeat yourself, word-for-word, all the time. Chances are, you have more than one type of reader or customer, so it’s important not just to vary your content, but also to vary how you share it on social media.
Savvy marketers are all over this tactic, marketing two sides (or more) of the same coin. Here are a couple of examples of social sharing images from a Mixpanel blog post:
Option A
Option B
Both Option A and Option B go to the same content, but one highlights a particularly juicy stat (problem statement: “97% of users churn”) and the other hits the viewer with an intriguing subheader (solution statement: “behavior-based messaging”). In this way, Mixpanel can find out what pulls in the most readers and tweak and promote that message as needed.
Pull a cool anecdote from your post or highlight a different stat that gets people excited. It can be as easy as changing up the descriptions of your posts or just using different images. There’s so much to test and try out — all using the same post.
4 - Automate, automate, automate
Remember, your best posts are only as good as the engagement they get. That fact, however, doesn’t mean you have to keep manually resharing them on social media day in and day out.
Unless, of course, you’re into that boring busywork thing.
Automating the whole process of resharing evergreen content saves tons of time while keeping your brand personality intact. It also frees you up to have real-time interactions with your fans on social media, brainstorm new post ideas, or just go for a walk, and it solves the time crunch and the hassle of manually re-scheduling posts, while actually showcasing more of your posts across the massive social media landscape. Just by spacing out your updates, you’ll be able to hit a wider range of your followers.
(This is probably a good time to check whether your social media scheduling tool offers automatic resharing of your content.)
Now, social media automation isn’t a substitute for consistently creating great new content, of course, but it does give your existing evergreen content an even better opportunity to shine.
Win with quality, get things DONE with resharing
It’s noisy out there. The law of diminishing returns — as well as declining social reach — means that a lot of what you do on social media can feel like shouting into the void.
And there’s not a huge ROI for shouting into voids these days.
Responsible resharing is an important part of your overall content marketing strategy. As long as you keep your content fresh, create new quality content regularly, and talk to your fans where and when they’re most active, chances are people won’t see the same thing twice. The data shows you’ll get more clicks, more traffic, and better SEO results — not a bad bonus to that whole “saving lots of time” thing.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
http://ift.tt/2vhJYJD
0 notes
Text
Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach
Posted by jcar7
In the nearly three years the MeetEdgar blog went live, we’ve published more than 250 posts, written over 300,000 words, searched for hundreds of .gifs, and used our own tool to share our content 2,600 times to over 70,000 fans on social media.
After all that work, it seems silly to share a post just once. Nobody crumples up an oil painting and chucks it in the trash after it’s been seen one time — and the same goes for your content.
You’ve already created an "art gallery" for your posts. Resharing your content just lets the masses know what you've got on display. Even if hundreds or thousands of people have seen it all before, there’s always someone new to your content.
In a social media landscape that’s constantly changing, building a solid foundation of evergreen content that can be shared and shared again should be a key part of your social media strategy.
Otherwise, your art gallery is just another building in the city.
But wait… aren’t we supposed to be writing fresh content?
Yes! One of the biggest misconceptions about resharing is that it's a spammy tactic. This is just not true — provided that you’re resharing responsibly. We’ll explain how to do that in just a moment.
Resharing actually does double-duty for your brand. It not only gets the content that you spent your valuable time creating in front of more eyeballs (and at optimal times, if you want to get fancy), it also frees you up to have more authentic, real-time social interactions that drive people to your site from social media — since you’ve got content going out no matter what.
Did we mention that resharing is good for SEO? Moz Blog readers know that the more people engage with a post, the better your blog or site looks to search engines. And that’s only one facet of the overall SEO boost (and traffic boost!) resharers can see.
How resharing impacts SEO
Big brands are probably the most prolific content resharers. Heck, they don’t even think twice about it:
BuzzFeed is a perfect example of the value of repeating social updates, because they don’t necessarily NEED to.
So why do they do it anyway? Because it gets results.
Social sharing alone has an impact on SEO, but social engagement is really where it’s at. Quality content is totally worth the up-front time and cost, but only if it gets engagement! You up your chances of engagement with your content if you simply up your content’s exposure. That’s what resharing does awesomely.
With literally zero tweaks to the content itself, BuzzFeed made each of those social posts above double in value. Chances are, the people who saw these posts the first time they were shared are not the same people who saw them when they were reshared.
But simply resharing social posts isn’t the only way to get more engagement with your content. This post covers how companies large and small do resharing right, and highlights some of the best time-saving content strategies you can implement for your brand right now.
1 - Start at the source: Give old posts a new look
Lots has changed in five years — the world got three new Fast & Furious movies and LKR Social Media transformed from a consulting service into social media automation software.
We’ve done the math: three months is one Internet year and five years is basically another Internet epoch. (This may be a slight exaggeration.) So when we transferred some of our founder’s older evergreen blog posts to the new MeetEdgar blog, we took stock of which of those posts had picked up the most organic traffic.
One thing that hadn’t changed in five years? A blog post about how Vin Diesel was winning the social media game was still insanely popular with our readers:
Writing blog posts with an eye toward making them as evergreen as possible is one of the smartest, most time-saving-est content marketing strategies out there.
There weren’t a ton of tweaks to make, but we gave this popular post some love since so many people were finding it. We pepped up the headline, did a grammar and content rundown, refreshed links and images, updated social share buttons, and added more timely content. The whole process took less time than writing a brand new post, and we got to share it with tens of thousands of followers who hadn’t seen it when it was originally published.
So... check your metrics! Which evergreen posts have performed the best over time? Which have lots of awesome organic traffic? Make a list, do a content audit, and start updating!
2 - Find your social sharing "sweet spot" by repackaging your content
When you read studies that say many social media users reshare social posts without ever clicking through to the content itself… it can be a little disheartening.
Okay, a LOT disheartening.
You’ve probably spent tons of time creating your content, and the thought that it’s not getting read NEARLY as often as it could be is a recipe for content marketing burnout. (We’ve all been there.)
But it’s not all for naught — you might just need to experiment until you find the “sweet spot” that gets people to read and share. One way to do that is to simply repackage content you’ve already written.
The tried-and-true “best of” post offers a reprieve from the content-creation grind while still delivering tons of value to your fans and readers.
Repackaging is best when it reframes your content with a new focus — like rounding up similar posts based on a theme. (You can do this in reverse, too, and turn one great post into a bunch of fresh content to then share and reshare!)
If you can get people to your site, a "best of" post encourages readers to stay longer as they click links for the different articles you’ve gathered up, and engage with content they may never have thought to look up separately.
Most fun of all, you can repackage your content to target new or different subsets of your audience on social media. (More on that in the next section.)
3 - Social shake-up: Reaching and testing with different audiences
“What if the same person recognizes something that I’ve already posted in the past?” you might be asking right about now. “I don’t want to annoy my followers! I don’t want to be spammy!”
Forget about people resharing social posts without reading the content behind the links — most people don’t see your social posts at all in the first place.
This is just one of those uncomfortable facts about the Internet, like how comment sections are always a minefield of awful, and how everyone loves a good startled cat .gif.
That doesn’t mean you should repeat yourself, word-for-word, all the time. Chances are, you have more than one type of reader or customer, so it’s important not just to vary your content, but also to vary how you share it on social media.
Savvy marketers are all over this tactic, marketing two sides (or more) of the same coin. Here are a couple of examples of social sharing images from a Mixpanel blog post:
Option A
Option B
Both Option A and Option B go to the same content, but one highlights a particularly juicy stat (problem statement: “97% of users churn”) and the other hits the viewer with an intriguing subheader (solution statement: “behavior-based messaging”). In this way, Mixpanel can find out what pulls in the most readers and tweak and promote that message as needed.
Pull a cool anecdote from your post or highlight a different stat that gets people excited. It can be as easy as changing up the descriptions of your posts or just using different images. There’s so much to test and try out — all using the same post.
4 - Automate, automate, automate
Remember, your best posts are only as good as the engagement they get. That fact, however, doesn’t mean you have to keep manually resharing them on social media day in and day out.
Unless, of course, you’re into that boring busywork thing.
Automating the whole process of resharing evergreen content saves tons of time while keeping your brand personality intact. It also frees you up to have real-time interactions with your fans on social media, brainstorm new post ideas, or just go for a walk, and it solves the time crunch and the hassle of manually re-scheduling posts, while actually showcasing more of your posts across the massive social media landscape. Just by spacing out your updates, you’ll be able to hit a wider range of your followers.
(This is probably a good time to check whether your social media scheduling tool offers automatic resharing of your content.)
Now, social media automation isn’t a substitute for consistently creating great new content, of course, but it does give your existing evergreen content an even better opportunity to shine.
Win with quality, get things DONE with resharing
It’s noisy out there. The law of diminishing returns — as well as declining social reach — means that a lot of what you do on social media can feel like shouting into the void.
And there’s not a huge ROI for shouting into voids these days.
Responsible resharing is an important part of your overall content marketing strategy. As long as you keep your content fresh, create new quality content regularly, and talk to your fans where and when they’re most active, chances are people won’t see the same thing twice. The data shows you’ll get more clicks, more traffic, and better SEO results — not a bad bonus to that whole “saving lots of time” thing.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
http://ift.tt/2vhJYJD
0 notes
Text
Nuzlocke - Ultra Moon (Part 3)
<<Prev - Next>>
Chapter 4 - I WON’T LET YOU GET AWAY WITH THIS
I crossed the sea to the second Island of the Challenge with renewed vigor and more attuned with my Pokémon than ever. The city was just a brief stop, as I was eager for new battles and team-mates. In Route 4 I met Akande the Pikipek and then Ivan the Mareep in Paniola Ranch. I also received an Egg that, once hatched, revelead Soma the Eevee... It was too soon for his debut, but I had big plans for the little one.
Along the way I beat every trainer and finally reached Paniola Town, where I met Hau

It seemed that he was a fighter after all... But, as much as I appreciated his spirit, I beat him easily once again. In town I saved a Vulpix from the Team Skull... Those cowards! The little thing ran away, but I had the feeling we were bound to meet again.
In Route 5, after catching Ada the Fomantis, I found Hau losing against some over-the-top edgy trainer... He seemed quite eager to challenge me, so I indulged him. He was tough, but I was tougher, but in the end I won.

He seemed associated with those Skull scums, but he was also... different. Fierce, but gentle; eyes on his goal and heart in the right place. And I mean, he just beat Hau. Even it means being a bad guy, I should be Giratina itself.
I reached Brooklet Hill and undertook the Trial, but... This Pokémon was too strong.

Despite Krillin’s sacrifice, Aquarinid was still a threat, but at least I had the chance to throw in Dammek, that had evolve in Charbug. Even then, the Bubble onslaught didn’t leave me an opening to counterattack, all my turns were spent healing. But then, Dewpider used Bug Bite and that left Dammek with more than half life.

I was victorious, but it was all thanks to Krillin’s big heart, that sacrificed himself for the good of the team. Enjoy your free Sundae buddy.
Chapter 5 - Plus Ultra
There was no time to lose, I had already to think about the next Trial: Fire. Unfortunately, half of my team was weak to it (Oliver, Raiden and Dammek), so I took Bastion the Carbink: it was a tank, just what I needed. I started training for the Trial until I was ready.
I revised my strategy before beginning the Trial: Bastion in, Reflect, Sharpen and then throw rocks; if things go south, Monoma, Reflect, Light Screen and then Confusion. I started my Trail and the first turn went okay: Reflect, I took some damage and Marowak called Salazzle. But then major shit hit the fan: Marowak had Brick Break. As I saw the barrier crumbling and Bastion being pummeled to death, I started to panic.
I threw in Monoma... Okay I can still do this. Confusion should be more than enough to kill Salazzle before Venoshock... But it wasn’t enough. Monoma fell as well and I didn’t know what to do.

Jiro stepped in. I feared for her, since she didn’t have high defenses, but all the other Pokémon were weak to Fire and Poison... Oliver to both of them. I had no other choice. Jiro or death. She knew it. I knew it. Luckily, Marowak played defensive, wasting a couple of turns for Detect; Jiro KOed Salazzle, I healed her and gave her Defense X to withstand the attacks. She took quite a beating from Marowak’s Hex, but in the end she won the day and saved the team.
Oliver had no scolding for me, he just shared my pain: he knew that there were nothing I could do to prepare myself for such a battle. I did my best, but two of my Pokémon died. So, my best wasn’t enough. I had to do better. Plus Ultra.
I recruited Douglas the Fletchling in the team, leaving the sixth spot open since I had no better options; he quickly evolved in Fletchinder as we moved to the North. On Route 8 I met the Vulpix again, being rescued by the Aether Foundation... It seemed there was more than I could do to help it.
At least, at that I was good.
- - -
Info & Rules
Trainer: Howling Wind
Time: 18:46
Deaths: 5
Rules:
Random Starter
Double Clause
Battle Mode Set
No Exp Share
No Rotom Power Ups
TMs can be re-used, but there can be only one Pokémon that learned the move in the team at one time
Team:
Oliver (Dartrix ♂️ Lv 23; Ability: Overgrow; Nature: Docile; Moveset: Peck, Growl, Razor Leaf, Ominous Wind)
Dammek (Grubbin ♂️ Lv 22; Ability: Swarm; Nature: Hasty; Moveset: Spark, Bug Bite, Charge, Acrobatics)

Jiro (Noibat ♀ Lv 25; Ability: Infiltrator; Nature: Bashful; Moveset: Bite, Screech, Wing Attack, Aircutter)

Raiden (Mawile ♂️ Lv 26; Ability: Intimidate; Nature: Serious; Moveset: Bite, Rock Tomb, Brick Break, Fairy Wind)

Douglas (Fletchinder ♂️ Lv 23; Ability: Flame Body; Nature: Relaxed; Moveset: Quick Attack, Peck, Flail, Flame Charge)

Pokémon Caught:
Route 1 - Dammek (Grubbin ♂️ Lv 4)
Route 1 (Outskirts) - Krillin (Wingull ♂️ Lv 5)
Route 1 (School) - Lupin III (Zorua ♂️ Lv 5)
Hau’oli City - Monoma (Mime Jr ♂️ Lv 6)
Route 2 - N/A (Abra that got away)
Hau’oli Cemetery - Gabriel (Ghastly ♂️ Lv 8)
Sandy Cave - Cobbletpot (Psyduck ♂️ Lv 9)
Verdant Cave - Jiro (Noibat ♀ Lv 8)
Route 3 - Judith (Spearow ♀ Lv 9)
Melemele Meadow - Weiss (Petilil ♀ Lv 10)
Seaward Cave - Platinum (Delibird ♀ Lv 12)
Ten Carat Hill - Raiden (Mawile ♂️ Lv 12)
Ten Carat Hill (Meadow) - Bastion (Carbink Lv 13)
Route 4 - Akande (Pikipek ♂️ Lv 14)
Paniola Ranch - Ivan (Mareep ♂️ Lv 15)
Route 5 - Ada (Fomantis ♀ Lv 14)
Gift - Soma (Eevee ♂️ Lv1)
Brooklet Hill - Gwen (Dewpider ♀ Lv 15)
Route 6 - N/A
Diglett Cave - Cinzia (Diglett ♀ Lv 22)
Route 7 - Buttercup (Wishiwashi ♀ Lv 14)
Wela Volcano Park - Douglas (Fletchling ♂️ Lv 18)
Route 8 - N/A
Pokémon Dead:
Gabriel (Ghastly, Lv 8->14, Route 2, Pursuit by wild Spearow)
Lupin III (Zorua, Lv 5->16, Route 3, Silver Wind by Ace Trainer’s Butterfly)
Krillin (Wingull, Lv 5->19, Totem Aquarinid)
Bastion (Karbink, Lv 13->21, Tomem Marowak)
Monoma (Mr Mime, Lv 6->24, Totem Marowak)
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COVID19 Updates: 08/11/2021
Malaysia: A month after she was considered recovered from COVID-19, musician and copywriter Wani Ardy found herself brushing her teeth with facial cleanser. LINK
India: India in talks to buy 50 million doses of Pfizer vaccine - WSJ LINK
UK: Covid sceptic who has been hospitalised with the virus urges people to get vaccine LINK
Louisiana: Dr. Mark Kline, physician and chief of Children's Hospital in New Orleans, says there are currently six children in Intensive Care with COVID at his hospital. Three require a ventilator. A 3-month-old baby is one of the patients on a ventilator. LINK
Iceland: Iceland’s Health bureaucrats say vaccine has NOT led to the herd immunity that experts had hoped for They ALSO say that it’s become clear that vaccinated people can EASILY contract the Delta variant as well as spread it to others NOT SURPRISING. Vaccine narrative is IMPLODING LINK
Brazil: RatoPati: Brazil reports 1,211 more COVID-19 deaths LINK
Argentina: In Argentina, more than 12 thousand cases of COVID-19 were recorded in past day LINK
US: A COVID-19 variant ‘more infectious than the delta variant’ will hit U.S. in 2-4 monthsDr. Robert Redfield, the former director of the CDC, suggested a new variant could come this fall LINK
France: French President Macron said that France’s overseas territories, especially the Caribbean islands of Martinique and Guadeloupe, are being badly hit by the pandemic. “The situation is dramatic,” he said in opening comments at a virtual meeting with senior cabinet ministers;
UK: UK Government Scientific Adviser Prof Adam Finn said a third jab will be “quite likely” for people with a weak immune system, but it’s still uncertain that over-50s will be offered one;
China: China’s tighter curbs to fight its latest covid outbreak, in its 4th week and more than a dozen cities, are hitting travel & hospitality hard. has refrained from full LDs of major cities such as those seen during the early days of the Covid-19 outbreak in Hubei province;
China: Chinese institutes accuse US of being source of Covid-19 and ‘failing to take responsibility’ Chinese think tanks accuse the US of engaging in ‘virus origin tracing terrorism’ LINK
Florida: Baptist Health Hospital System: COVID-19 Update for August 11, 2021: - 582 COVID patients in our health system, 118 in ICU - 13 of these are at @WolfsonChildren, 4 in ICU We admitted 75 new COVID-19 positive patients yesterday, 2 were children.
Tennessee: IT'S GETTING BAD! #COVID19 hospitalizations in Tennessee nearing the 2,000 mark - up from 195 on July 4th. Just ***138*** ICU beds left in the entire state! #GetVaccinatedNow #WearAMask @nc5
World: Op/Ed: What am I seeing here B.1.621 (Columbian Variant) looks monstrous It has the following characteristic S Gene Mutations T95I Y144S Y145N R346K E484K N501Y D614G P681H D950N. To my untrained eye this looks like it has taken all the best bits from B.117 (501&Undel Y) & B.1.1.318. This is genuinely nightmarish. It has just about every major transmission advantage and immune escape mutation going. Unless we knock it on the head it could be worse than Delta. I'm frankly gobsmacked at how bad it is.
World: "Currently, the Iota variant is a variant of interest. We are actively monitoring this one, as we are all of the other variants of interest & concern. But as we understand, the Delta variant seems to be out-competing the Iota variant." -@mvankerkhove at 11 Aug #COVID19 briefing
Florida: 15,449 Floridians are being treated for COVID-19 in 238 hospitals across Florida right now, the most ever. 90% of our ICU beds are currently occupied — 47.6% with COVID-19 patients.
Canada: Breaking! 52% of people hospitalized with covid19 in Ontario are vaccinated.
Indiana: COVID-19 spread prompts closure of Helmsburg Elementary School in Brown County for rest of week LINK
Iran: #Iran breaks its all time high daily case record yet again 42,541 new #Covid19 infections diagnosed in the last 24 hours and another 536 deaths
US: Here are the artists canceling shows as COVID-19 cases rise LINK
China: Latest for @Independent: the rise of domestic #COVID19 cases in #China over the last two weeks has renewed the debate about whether China’s Covid-zero strategy will be sufficient to deal with the more contagious #DeltaVariant. LINK
US: Nearly 94,000 Kids Got COVID-19 Last Week. They Were 15% Of All New Cases LINK
UK: NHS summer crisis: Hospitals declare ‘black alerts’ as more operations are cancelled ‘We now have some trust chief executives ... telling us this is the busiest it has ever been’ LINK
California: Dueling demonstrations occurred Monday outside the Rady Children's Hospital in San Diego over their new policy requiring staff to be vaccinated.
World: PFIZER AND U.S.-LISTED SHARES OF BIONTECH DOWN 3.6% AND 13.8% ; EU DRUG REGULATOR LOOKING INTO NEW POSSIBLE SIDE-EFFECTS OF MRNA COVID-19 SHOTS
World: As Topol also notes, the efficacy of vaccines against any symptomatic infection by Delta is not great--maybe 50%. So is efficacy against severe disease also going to evaporate? That's why everyone watching the hosp figures.
US: * WHITE HOUSE SAYS U.S. HAS STARTED TO SEE SOME LEVELING OFF OF COVID-19 INFECTIONS IN STATES SEEING SURGE (Where?)
Hawaii: Hawaii reinstating COVID-19 restrictions in wake of surge in delta variant cases LINK
Germany: Anti-vax nurse injects 8,600 with saline instead of COVID vaccine: police LINK
RUMINT (Florida): The 7 month old grand daughter of my son’s girlfriend was rushed to the hospital last night and was diagnosed with Covid. She is doing okay but has to be watched carefully. They had to drive her to an Orlando children’s hospital. Lot’s of babies in emergency room with COVID.
World: Thrombosis after covid-19 vaccination LINK
Tennessee: Medical professionals are threatened and besieged by an angry mob in Franklin, TN after they testified in favor of masks at school board mtg. They needed police to get them out of the parking lot safely. These are organized, not isolated, and getting worse. The parking lot after a school board meeting last night in Franklin, the wealthiest place in Tennessee. Parents harassed medical professionals who had spoken in favor of masks in schools. “We know who you are. You can leave freely, but we will find you.”
Canada: There are 38 million Canadians. So why did Trudeau order 400 million doses of vaccines? That works out to ten shots for every man, woman child and baby. What's up with that? LINK
Montana: Most of the anti-mask proponents at last night's @McpsMT meeting said that masks weren't necessary in schools because no child in Montana had died from #COVID19. As of today, that's no longer the case.
Georgia: Fifth graders at one suburban Atlanta elementary school were sent home Wednesday for virtual learning due to high numbers of positive Covid-19 cases, according to a school district email sent to parents LINK
India: 11 Aug 2021: Over 40K 'breakthrough' COVID-19 cases in Kerala; Centre flags concern. Kerala has reported more than 40,000 "breakthrough" COVID-19 cases. Breakthrough infections involve cases where individuals contracted the pathogen for a second time or after being vaccinated against it. The Union Health Ministry has reportedly raised concerns about this worrying trend in Kerala, which is currently leading India's outbreak. The Centre has reportedly asked the Kerala government to send all such cases for genome sequencing. Details: Does it indicate a new mutant variant? Speaking to India Today, a source in the Union Health Ministry—who visited Kerala—did not rule out the possibility of a new variant. "The rise in the number of breakthrough infections and re-infections is possibly due to a variant which is escaping immunity," the source said. It is suspected this may not be a further mutation of the Delta variant, rather a new variant altogether. LINK
Iowa: Iowa’s seven-day average of new #COVID19 cases is 16 times higher than it was four weeks ago, showing the largest rate of increase since the peak of the pandemic last November. LINK
Florida: Brevard County, Florida's 10th largest county, urges residents to stop calling 911 unless they have “urgent medical needs” because hospitals and ICUs are at overcapacity due to the Delta variant. LINK
Mississippi: BREAKING: Short-staffed and overwhelmed with COVID-19 patients, the University of Mississippi Medical Center is requesting emergency federal aid as it erects a field hospital in its parking garage for the first time since April 2020. LINK
Mississippi: Mississippi, this is where we are. Fifty beds will be installed here in a concrete garage. The federal government will send overflow medical professionals to staff it. One of the last stopgaps between Mississippi and hospital system failure.
Iowa: Polk County's epidemiologist, Dr. Schaeffer, roughly estimates Iowa State Fair could have 600 active COVID cases walking around per day. Each could infect up to 4 others. I asked her if she would attend the fair. "No. Absolutely not," she said, even though she's vaccinated. ... Dr. Meghan Schaeffer, an epidemiologist working for Polk County, said Iowa appears to be headed where Missouri and Arkansas went last month with COVID. “There is zero reason to believe we will not surge just like they did,” she said.
Iran: From @TWMCLtd - “Iran breaks its all time high daily case record yet again. 42,541 new #Covid19 infections diagnosed in the last 24 hours and another 536 deaths;
Texas: Breaking Bad in Dallas ! Dallas County Judge Clay Jenkins signs an EA today, requiring masks in schools & businesses. Judge Jenkins becomes the latest becoming public official to ignore Gov Abbott's edict on local mask mandates.
West Virginia: Gov. Jim Justice (R-WV) hints at statewide school mask mandate: “If this thing continues the way it’s going … we will have to adjust, and we probably will end up having to move in this direction.”
Israel: Israel: +7,668 cases in past 24 hrs.
US: Breaking NBC: The FDA is poised to amend the emergency use authorizations for the Pfizer and Moderna Covid-19 vaccines Thursday to allow people with compromised immune systems to get a third dose. LINK
Texas: Governor: NEW: Over 2,500 out-of-state medical personnel are being deployed across Texas to help hospitals mitigate the recent rise in #COVID19 cases. This first deployment of personnel will be fully funded by the state through September 30. @TexasDSHS LINK
Arkansas: At Arkansas Children’s tonight: 27 total patients with #COVID19, 24 in Little Rock and three in Springdale. 13 #COVID19 patients are in ICU while seven are on a ventilator.
Arizona: THIRTY SCHOOL OUTBREAKS: One week ago @Maricopahealth had 9 active #COVID19 outbreaks in schools. 7 days later there are 30 active outbreaks. Schools with outbreaks not listed publicly. Spox says, "For privacy reasons, we cannot publicly release that information."
Iowa: On average, the state of Iowa reported nearly one new COVID-19 case every two minutes over the past week. LINK
US: Op/Ed: The South will close schools for a little ice on the road but not for a pandemic
World: Doctor: There needs to be truth-telling about the reduced protection of mRNA vaccines vs symptomatic Delta infections. It was 95% pre-Delta. Many are claiming it's still ~80%. It isn't. 50-60% is best estimate from all sources
World: MIT & Harvard Study Suggests mRNA Vaccine Might Permanently Alter DNA After All LINK
Israel: SERIOUS COVID CASES IN ISRAEL SPIKE -- 90% OF SERIOUS CASES ARE PEOPLE OVER 50. FUN FACT: 95% OF PEOPLE OVER 50 ARE VACCINATED
World: ‘We Made a Big Mistake’ — COVID Vaccine Spike Protein Travels From Injection Site, Can Cause Organ Damage LINK
US: U.S. COVID update: - New cases: 159,714 - Average: 122,546 (+5,146) - In hospital: 76,863 (+2,957) - In ICU: 18,616 (+774) - New deaths: 721
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The Importance of Self Reflection in Coaching in 4 Ways to Practice
The Core Competencies of the International Coaching Federation (ICF) have recently been revised to recognize the importance of maintaining a coaching mindset that is open and curious. One of the essential ways to heighten this ability is to develop a self-reflective coaching practice. As coaches, we can see the potent results of self-reflection with our clients. The value has been observed and validated through research in evidence based studies. Further investigation indicates that critical self-reflection by the coach can have a worthwhile impact on the engagement with clients, not to mention the coach’s ability to refocus and become more in tune with themselves.
Hemant Deshpande, PCC, wrote in his article “The Power of Reflective Inquiry in Coaching” that this refers to the time when the coach empowers the client to consider their circumstance in a new way, to perhaps, develop a different perspective. The coach can sometimes see what the client may not be able to recognize easily. This capacity is a primary process for the coach to turn inward and use self-reflection and self-care as emerging methods to enhance coaching practices.

Self-reflection is a skill that can be learned. The literature studied by Alicia Hullinger, Joel DiGirolamo and Thomas Lexington in their November 2019 Philosophy of Coaching article, identified key strategies that can enrich reflection . Some of these self-reflective coaching exercises are:
● Journaling - As little as one sentence a day can bring to light a thought that has been niggling in your subconscious. Keeping a journal and re-reading it on occasion can be helpful to identify patterns in behavior and mark how you have grown over time.
● Storytelling - Telling your story allows the reflection to become a more social process. We learn through contemplating, sharing and refining our thoughts and growing our ideas. Our stories become an affirmation of who we are and who we are striving to become.
● Meditation - So much has been written about the value of meditation. Insights into our thoughts and aspirations are better recognized and allow us to see our feelings, values and beliefs for what they really are. Taking time to sit and consider the future helps us to make decisions that are aligned with our purpose.
● Yoga and exercise - Yoga calls for self-effort and self-reflection during the practice of the asanas or poses. Over time, this self-examination can lead to the recognition of samskaras or patterns of habit that shape our daily routines. Regular exercise routines can provide similar benefits of mindful practice.

Becoming a credentialed coach, through an ICF accredited training program, is an excellent way to add meaning to your life. The 3D Coaching Academy’s accredited Full Program creates the supportive structure and discipline to help coaches feel more focused and self-aware. Through the encouraging environment developed by the facilitators, students find they have renewed passion and sense of purpose.
Self-reflective coaching exercises can contribute to open and accepting relationships with others. The space created in our training programs will give you the skills, tools and resources you need to engage in life wholeheartedly.
Visit our website for more information on our ICF accredited programs. You can register and save your seat in the next cohort today.
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