#Local SEO promotion

[imarketer4udma-blog]

SEO CASE STUDY: STRATEGY TO OVERCOME SEASONALITY, PPC COMPETITION AND NICHE CRISIS FOR LOCAL ECOMMERCE BUSINESS

In this SEO case study, we will be discussing a strategy to promote a local e-commerce business in Canada that is facing three major challenges: seasonality, intense PPC competition, and a niche crisis due to a decrease in search volume. We will be sharing a step-by-step approach to overcome these challenges and drive traffic to the website through SEO tactics. This article will provide valuable insights for e-commerce businesses struggling with similar issues and looking for innovative solutions to boost their online presence.

ABOUT DECK TORONTO SEO CASE CHALLENGE

The Decks Toronto project is an online ecommerce store based in Canada, operating on the Laravel framework. The business focuses on delivering goods across the Greater Toronto Area (GTA), but also offers delivery outside of the area. The client was looking to increase their visibility in cities such as Toronto, Ontario, Markham, and Barry.

One of the strengths of the project is its domain name – Deck Toronto, which allows it to rank well for geo-targeted searches containing “toronto.” Additionally, the site has an advantage due to its age and reputation, which makes it easier to rank new pages in the top 30 results for low or medium frequency queries. The site also had good behavioral factors with an average time of 1.5 minutes and 2 page views per session.

However, the site does have weaknesses, particularly in the lack of a full-fledged product catalog with filters, making it difficult to promote brand collections and product pages effectively.

UNRAVELING THE TANGLE OF SEASONALITY, PPC COMPETITION AND NICHE CRISIS ISSUES

We faced a tangle of challenges that threatened our growth and profitability. The first issue was the general crisis affecting our niche, which had led to a steady decline in demand for our goods. At the same time, traffic was strongly affected by seasonality, when demand for a product is very low for half a year. Additionally, we faced fierce competition from other vendors and numerous PPC ads that often diverted traffic away from our site. 

Our main goal was to develop a comprehensive strategy that could help us overcome these challenges and achieve sustainable growth. Our strategy was not solely focused on improving traffic but rather, we aimed to achieve three key objectives. First, we wanted to surpass last year’s traffic levels. Secondly, we wanted to increase our visibility for brand-specific transactional keywords and boost existing rankings. Finally, we aimed to reduce the impact of PPC ads on our transactional requests and ensure they don’t take away valuable traffic from our site. 

With a well-thought-out strategy, we believe we have successfully navigated the challenges of seasonality, PPC competition, and niche crisis, and emerged stronger and more profitable.

STRATEGY FOR ECOMMERCE LOCAL BUSINESS SEO PROMOTION

A strong SEO promotion strategy is essential to successfully overcome the challenges of seasonality, PPC competition, and niche crisis for a local ecommerce business. The first step towards achieving this goal is conducting a thorough analysis of the niche and target audience. This analysis will enable us to identify the most effective keywords, content topics, and promotion channels. The focus should be on creating high-quality, engaging, and relevant content that meets the needs of the target audience while providing them with value. Social media platforms, email marketing, and influencer outreach are effective channels to promote our content and drive traffic to our website. Additionally, optimizing our website structure, metadata, and on-page content is essential to improve our search engine rankings and visibility in search results. By implementing these strategies, we can enhance our traffic, visibility, and keyword count year after year while minimizing the impact of PPC ads on our transactional requests.

Collecting data

To develop a highly effective SEO strategy, our team began the process by conducting a thorough data analysis from various sources. We used a combination of tools such as Google Analytics, Search Console, and Google Trends to gather valuable insights about the website’s performance, user behavior, and search trends. Additionally, we utilized more advanced research tools like SpySerp, Ahrefs, Serpstat, and Screaming Frog to gain crucial information on our competitors’ keywords, technical condition, backlinks, and website structure. This allowed us to have a comprehensive understanding of the market and identify areas for improvement. By pooling insights from these diverse sources, we were able to identify opportunities for improvement and devise a comprehensive plan to surmount the challenges of seasonality, PPC competition, and niche crisis for our ecommerce business client.

Basic technical optimization

As part of our comprehensive SEO strategy for Decks Toronto, we undertook basic technical optimization on the website to address critical issues affecting its performance. We identified and fixed problems such as 404 error pages and slow download speed, which impaired user experience. Moreover, we used best practices such as installing last-modified headers and adding structured data markup such as LocalBusiness, Breadcrumbs and Product schema. These technical improvements served as a solid starting point for further optimization efforts and helped boost the website’s overall search engine rankings and performance.

Winning PPC: add missed semantics for deck collections

Winning at PPC advertising was a crucial aspect of our SEO strategy. PPC cannot be overtaken in SERP, the presence of contextual advertising reduced the likelihood of users seeing our site in the search results, even if we ranked on the first page but in 7th-9th position.  However, PPC ads tend to focus on short-tail keywords with high search volume, so we considered targeting long-tail keywords that are more specific to our local e-commerce business. So we decided to win a competition for long-tail keywords and get visibility on featured snippets. So, we used Ahrefs to identify long-tail keywords that have a higher chance of triggering a featured snippet and created high-quality content that provides clear and concise answers to common search queries. We made accents on adding tables and lists and using semantic tags to make our page structure understandable for Google bots. This approach helped us increase our visibility and drive traffic from low-volume keywords to the website, giving us a competitive advantage in the PPC landscape and attracting high-quality leads.

Overcoming seasonality: apply strong content marketing strategy for blog

To overcome the seasonal challenges faced by the deck-building industry, we implemented a robust content marketing strategy for the Decks Toronto blog. Following Google’s recommendation to create high-quality content, we focused on crafting comprehensive, engaging, and informative blog posts that provided valuable insights and addressed common industry questions. When compiling topics for the blog, we used Google Trends to select those that maintain high demand dynamics out of season. In addition to optimizing the blog, we also rewrote all the content on the catalog pages and gave an extended description for the product pages. By doing so, we succeeded in positioning the Decks Toronto as a trusted and authoritative source of information on deck-building, driving more traffic to the website. With a consistent and targeted content marketing approach, we were able to overcome seasonality challenges and establish Decks Toronto as a leading player in the industry.

Way out of a niche crisis: link building strategy

A link building strategy can be an effective way out of a niche crisis for a business.

By acquiring high-quality backlinks from authoritative and relevant websites, a business can improve its search engine rankings and increase its visibility in the industry.

We’ve focused on building local backlinks that could help improve our local SEO by signaling to search engines that our site is relevant to the local area. We reached out to local bloggers, publications, and businesses to build backlinks to our local e-commerce site. We built a link profile not only for the main page, but also for brand catalog pages. Uniform distribution of link weight across the site, the ratio of anchor and non-anchor links of 20:80 and regularity allowed us to maintain a stable growth of traffic to catalog pages even with a small budget.

As a result, after six months, we were one of the few sites in the niche that survived the year without a drop in traffic and the number of keywords.

SUMMARY: WHAT TO DO FOR LOCAL SEO PROMOTION OF E-COMMERCE WEBSITES?

To overcome seasonal obstacles, competition in pay-per-click advertising, and niche crises, an ecommerce business like Decks Toronto must adopt a comprehensive SEO approach. This approach involves optimizing the website for relevant keywords and improving the user experience. It also requires leveraging PPC advertising to gain visibility, utilizing content marketing to establish the business as an industry authority and drive traffic to the website, and implementing a strong link-building strategy to improve search engine rankings and overcome niche crises. By combining these tactics and continuously monitoring and adjusting the strategy, the business can achieve sustainable growth and success.

GET A SEO AUDIT AND GROW YOUR VISIBILITY IN GOOGLE

Don’t let your website fall behind in Google’s search rankings! Book our comprehensive SEO audit today and get the insights you need to boost your visibility and drive more traffic to your site. The IM4U Digital Marketing Agency team of experts will analyze your website’s performance and provide customized recommendations to optimize your SEO strategy. Don’t miss out on potential customers – schedule your SEO audit now and take the first step towards dominating the search rankings!

[stylusmarketings-blog]

[sammydigitaleu]

EXPAND YOUR PRODUCTS GLOBALLY Reach new markets and increase your brand's international presence. Take your products to customers worldwide and grow your business on a global scale. +32 470 48 20 58 https://sammydigital.co/

[borngeniusworld]

MBA'S 360

Oxygen for Businesses Marketing, Branding Advertising & Sales Services Welcome & Introduction Transform Your Business with MBA360 Welcome to MBA360, where creativity meets strategy to fuel your business growth. We specialize in delivering innovative marketing, branding, and advertising solutions tailored to meet the unique needs of modern businesses. Our mission is to help you reach your…

[ardicmonkey]

Unleashing the Power of Internet Marketing: Building Links and Success

""

In today's hectic digital world, mlm has actually become an effective method for individuals to produce successful businesses and rewarding chances. By leveraging individual links and developing a strong network of partners and consumers, multi level marketer can get to a wider audience and broaden their reach exponentially. This kind of advertising and marketing not only enables the sharing of items and solutions yet likewise promotes a feeling of area and collaboration amongst like-minded individuals pursuing success.Network marketing supplies an unique platform for individuals to display their entrepreneurial abilities and develop an organization from scratch. With the possibility for limitless growth and revenue, mlm uses an equal opportunity for anybody ready to place in the effort and devotion called for to prosper. By concentrating on relationship-building and effective interaction, network marketers can produce a loyal customer base and a strong network of companions that are bought their success. Join us as we dive deeper right into the globe of network marketing and reveal the key techniques for constructing connections and accomplishing success in this vibrant market.

Read more here https://stylizedthemes.tumblr.com/

[seohabibi]

This comprehensive guide delves into the nuances of SEO and PPC strategies, helping businesses in Dubai navigate the dynamic digital landscape and choose the optimal approach for their marketing success.

[lorphic]

Why Lorphic Digital Marketing Agency is the Perfect Choice for Your Business

In today's highly competitive online space, digital marketing has become more important than ever. Every business, regardless of the industry, must have a strong online presence to remain relevant and competitive. One of the best ways to achieve this is by partnering with a reputable digital marketing agency like Lorphic. We are a professional team of experts who help businesses achieve their digital marketing goals. In this blog post, we will discuss why Lorphic is the perfect choice for your business.

Expertise in Digital Marketing

Lorphic is a digital marketing agency that offers a wide range of digital marketing services, including SEO, PPC, social media marketing, web design, and development. Our team comprises experts who specialize in different areas of digital marketing, and we all work together to ensure that our clients receive the best possible outcomes. We have experience working with businesses of all sizes, and we understand how to navigate the complexities of digital marketing.

Customized Strategies for Each Client

At Lorphic, we acknowledge that each business is unique, and there is no one-size-fits-all solution when it comes to digital marketing. For this reason, we craft custom strategies for each of our clients. We take the time to understand our clients' businesses, goals, target audience, and competition, among other factors, before recommending a plan. This approach ensures that our clients receive targeted and effective digital marketing solutions that yield tangible results.

Use of Latest Technologies

The world of digital marketing is constantly evolving, and it's essential to keep up with the latest technologies and trends to remain competitive. At Lorphic, we stay up-to-date with the latest digital marketing technologies and trends and incorporate them into our clients' strategies. We use advanced analytics tools to track and measure the performance of our campaigns, allowing us to adjust our strategies on the fly for optimal outcomes.

Exceptional Customer Service

At Lorphic, we pride ourselves on providing exceptional customer service to our clients. We believe that strong communication is essential in digital marketing, and we keep our clients updated on the progress of their campaigns through regular reports and meetings. We are always available to answer our clients' questions, and we aim to address their concerns promptly.

Proven Track Record

Lorphic has an excellent track record of delivering successful digital marketing campaigns for our clients. We have worked with businesses across different industries and helped them achieve their digital marketing goals. Our clients have reported increased website traffic, higher search engine rankings, improved brand recognition, and increased revenue, among other benefits. Our portfolio speaks for itself, and we are confident in our ability to help businesses achieve digital marketing success.

Conclusion:

In conclusion, Lorphic Digital Marketing Agency is the perfect choice for your business if you're looking for effective and customized digital marketing solutions. We have the expertise, experience, and tools to help businesses achieve their goals and remain competitive in today's digital landscape. We combine our technical know-how and creative flair to craft digital marketing strategies that yield tangible results. If you're ready to take your business to the next level, contact us today and let us help you achieve digital marketing success.

[affordableseofl]

How To Increase Your Website Engagement - #affordableseo #AffordableSEO, #AffordableSEOCompany, #AffordableSEOTampa, #Clearwater, #ContentMarketing, #DigitalMarketing, #LocalSEO, #Marketing, #OnlineMarketing, #SearchEngine, #SearchExperienceOptimization, #SEO, #SEOClearwater, #SEOCompany, #SEOTampa, #SEOTips, #SmallBusiness, #TampaSEO, #WebMarketing, #Website - https://www.affordableseofl.com/2023/09/26/how-to-increase-your-website-engagement/

[sammydigitaleu]

[lorphic]

Are you in search of a robust digital marketing solution to elevate your online presence? Look no further than Lorphic! Our team of seasoned digital marketing experts specializes in web development, SEO, social media management, captivating email campaigns, and bespoke graphic design services tailored to your unique requirements. Harness the power of Local Grid and let us empower you to drive traffic, generate more sales, and secure a prosperous future.

[stylusmarketings-blog]

Stylus Marketing is the best digital marketing agency in Oakville.

Stylus Marketing is a digital marketing agency located in Oakville, Canada. We help local businesses grow by leveraging our expertise in web design and development to create engaging, memorable websites that drive sales. Visit our website at www.stylusmarketing.ca.

[oz-digital]

Mobile Marketing Agency in Sydney

Founded in 2008, OZ Digital is a global digital products company based in Sydney, Australia. It provides integrated digital media solutions through desktop browsers and mobile OS. These include SMS, push notifications, location-based services, and coupons. Its solutions touch millions of mobile users every day, increasing sales and profits for a wide range of companies.

Using a mobile marketing agency in Sydney is something you should consider if you are looking to expand your reach and gain new customers. These companies have a variety of services that you can choose from. These services will help you to target potential customers and drive them to your website.

OZ Digital is supported by industry-leading technology and a team of skilled developers. Its Ubiquity platform is designed to transform the business of fan engagement. Its gamification and social integration enables communication and rewards with users. The company's solutions provide personalised marketing communications and real-time analytics.

OZ Digital has blue chip clients in the consumer and retail industries. Its solutions also facilitate companies in increasing efficiency and profits. OZ Digital has office in. It generates AU $200 million in revenue. Its vision is to play a global role in industry transformation.

Located in Australia, Australia, OZ Digital is a mobile marketing agency specializing in SEO and web development. The company is helmed by a team of web wizards who work out of offices in Melbourne and Perth. OZ Digital is not the first company to use cloud-based technology to power their mobile marketing efforts, but it's certainly not the last.

OZ Digital's aforementioned cloud-based technology is a big part of its business. In addition to the mobile marketing functions, the company provides search engine optimization, pay-per-click advertising, and social media management. It's also a big fan of the Internet of Things (IoT) and other nifty technologies to help clients make better use of their data. For example, one of their clients is using the company's proprietary cloud-based ERP system to manage their warehouse inventory.

Located in Brisbane and Sydney, Australia, OZ Digital has managed to supercharge the growth of 200 innovative companies ranging from startups to fintech giants. The company's offerings include the aforementioned e-commerce web design, creative print and mobile marketing. OZ also boasts an impressive track record in the world of SaaS and hardware. Some of the company's more noteworthy clients include Xoom, Google, and Microsoft. Having won accolades for their innovative approach to customer engagement, OZ's best-in-class clients have all benefited from their savvy marketing tactics.

The company's best bets for growth include a referral-based incentive program that turned their best users into top advertisers. The company also boasts a solid suite of digital marketing solutions including e-commerce web design, mobile marketing, and SEO. The company's offerings also include a multi-tooled approach to customer engagement, including creative print, mobile marketing, and remarketing.

Having a solid content strategy is a must for a mobile app business. Fortunately for small business owners, there are a number of SEO and content marketing firms out there that can help you get the ball rolling. Some of them even have mobile app development expertise to boot! These companies offer a plethora of services ranging from mobile display advertising to search engine optimization.

One of the most impressive of the bunch is OZ Digital. This Australian startup marketing firm has been around since 2010 and offers an array of services that help businesses of all sizes get their name out there. Their expertise in social media marketing has helped companies of all sizes reach their target audiences. They also offer a variety of viral video marketing services.

Having a mobile marketing agency in Sydney like OZ Digital will help you to make your brand more prominent and gain more organic traffic on IG. They can also help you with other services like copywriting and graphic designing. The agency has experience with clients of all sizes and industries. You can ask for a custom quote by contacting their sales team.

OZ Digital has worked with some of the biggest brands around the world. The company focuses on improving the discoverability of your app by identifying segments of your target audience. This strategy helped them to increase the daily download rate without investing in paid media advertising. They also expanded their services to other social media platforms. They have partnered with Samsung to boost the revenue on their Galaxy App Store.