#NewAdAlert

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Peugeot Promotes Its Newest Electric Car E-208 with Billboard that Uses Noise Pollution to Charge Electric Cars

Peugeot is launching its latest electric car the E-208. To help promote the new car, the French automaker chose a very ironic and innovative way to promote the car. As it is commonly known electric cars are relatively silent, this is one of the many, if not the best attributes these cars have to offer.

Traditional cars are known to be relatively nosier especially when compared to electric cars. You can usually hear the sputter and grinding of the engines. Well, Peugeot is playing up the silence electric cars have to offer in its newest campaign for the E- 208. The E-208 is the automaker’s newest 100% electrical model. The French automaker chose a very innovative and fascinating way to play up the silence. The brand is using a billboard that uses noise pollution to charge electric cars.

About Peugeot’s Campaign with Billboards that Uses Noise Pollution to Charge Electric Cars for Its E-208

The innovative billboard was developed by agency BETC. It was created in partnership with outdoor media company Clear Channel. Peugeot plans to display the billboard in Paris from November 23 to 30.  The billboard uses thousands of acoustic sensors to harness the sound of urban noise pollution and turn it into electrical energy. This energy can be used to charge a car. The billboard is currently a prototype and still has some issues. One of the issues is that the noise doesn’t generate enough energy to power the car without being supplemented by the city grid. https://www.youtube.com/watch?v=6_lVGiokmNM

Peugeot Speaks on the Campaign

Thierry Lonziano, Peugeot global marketing and communication director spoke about the campaign. He talked about how it is essential for the brand to contribute to building the world of tomorrow by exploring new areas of innovation in the electrification of their vehicle range. Lonziano talked about the billboard can’t the entire vehicle yet and how they still need the urban network. He mentioned that their progress so far is a very encouraging start. Read the full article

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Macy’s Celebrates the Holidays with Santa Girl, Virginia Who wants to Become Santa Claus

Macy’s recently released its new holiday campaign which is called Santa Girl. With the campaign, Macy’s is putting a modern twist to the usual Christmas ads. In the spot, we meet a girl named Virginia (which is taken from the often-repeated 1897 editorial from the New York Sun that spawned the phrase ‘Yes Virginia, there is a Santa Claus’) who really wants to become Santa Claus. Virginia is played by The Florida Project’s Brooklyn Prince.

About Macy’s Santa Girl Ad

In the Santa Girl ad, we see Virginia decide she wants to be Santa Claus after she sees Santa in a Macy’s Thanksgiving Day Parade. She tries her very best to become the best Santa, she even stuffs her sweaters to build out her Santa body. But unfortunately, not everyone is in support of her dream. She is ridiculed at school for wanting to be Santa and for dressing as Santa. Her parents decide to cheer her up and lift her spirits by turning their pickup truck into a lighted sleigh. Virginia and her parents go around in her modern sleigh to deliver toys around the town. In true Christmas spirit, she delivers toys to the people who ridiculed her. Macy’s Santa girl was made to remind everyone, both young and old that anything is possible if you believe. The spot was created with creative agency BBDO New York and directed by the Oscar-nominated Garth Davis.  Emmy-winning cinematographer Adam Arkapaw (True Detective) and Oscar-nominated, Emmy-winning composer Dustin O’Halloran (Lion) also contributed to the ad. Macy will air the ad across television, online video and social, along with robust supportive content, including an extended two-minute. Asides the spot, this year’s iconic Macy’s Herald Square holiday windows on Broadway titled ‘Believe in the Wonder’ are inspired by Santa Girl. The theme is brought to life by combining modern technological and interactive elements with old school artistry. https://youtu.be/-TZGtPNJkbg

Macy Speaks on Its Holiday Ad

Rich Lennox, Macy’s chief marketing officer spoke about the campaign. He talked about how the brand knows the power of celebration, bringing friends and family of all generations together, whether shopping in their stores or enjoying their iconic events. Lennox stated that the Santa girl ad is one of the most powerful campaigns to date. He talked about how campaign brings to life the magic and wonder of the season, while further positioning Macy’s like the gift authority and Believe as the emotional epicentre of the holidays. Read the full article

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Dove Smashes Idealized Armpits with New Ad

Dove is smashing idealized armpits with its latest campaign. They are smashing the notion of what an ideal armpit looks like by celebrating all types of underarms. With the campaign, the beauty brand is trying to spread the message that there is no idealized norm. The beauty brand is tackling the issue because, for many years, women have been criticized for not having the smooth and hairless underarms. By doing that, society has made smooth and hairless underarms the “ideal underarms”, shaming other women who don’t conform.

About the Campaign Smashing Idealised Armpits

Dove’s latest campaign aims to squash the perfect armpit stereotype by celebrating underarms in all its wonderful forms. The campaign was created with creative agency Ogilvy and was written by Ollie Jarrot. It was art directed by Matt Nankivell and directed by Lisette Donkersloot through Caviar. The campaign will be live across social and digital channels.  In the campaign, we see Dove celebrating 13 women and their underarm, the women are all from different backgrounds. We see Dove celebrate different types of armpits in the campaign. They celebrate hairy, dyed, lasered, tattooed, smooth, glittered, scarred, darken and underarms with vitiligo. In the ad, we see the 13 women share their views on underarms.  One lady says she wishes the 'ideal underarm' didn't exist. Another woman says that her underarms do not define her womanhood. Every narrative seeks to help women feel confident and uninhibited. The ad seeks to inspire women to show them off and not be ashamed to do so. https://youtu.be/w7VcTyzZHVI

Dove and Ogilvy Talk about the Campaign

Kath Swallow, global brand vice-president, Dove Deodorants at Unilever spoke about the campaign. She talked about how it is inspiring to see such a confident group of women share their underarm stories in such a powerful way.  Swallow says that though it seems that underarms are a small element on our body, studies have shown that there’s a lot of pressure for them to look a certain way. The pressure can affect self-esteem and confidence. She hopes that the campaign will inspire others to feel confident and embrace their underarms however they are or however they choose to have them. Dede Laurentino, chief creative officer at Ogilvy UK also spoke about campaign. He stated that sharing powerful stories and showcasing a real purpose has always been at the heart of Dove. He talked about how Women’s underarms have been close to a taboo for too long. Laurentino stated that he is happy to see the beauty brand addressing the topic in such a liberating way. Read the full article

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LinkedIn Launches Its First TV Ad Campaign

LinkedIn recently launched its first TV ad campaign. The campaign for the social network was launched in the UK. The campaign theme centres around the theme “ What are you searching for” and the #InIttogether accompanies the campaign. This campaign for the social network features real members that are active on the platform. In the ad, we see the members share what they are really searching for in a job.

 About the Ad

LinkedIn’s first TV ad campaign in the UK was created by creative agency BMB. In the ad, we see real members share what they are really searching for in a job. One member tells the camera  “I’m searching for a job where I’m in charge.” Another continues “that doesn’t feel like work,” after which a young man appears sat between his Sikh parents and says “I’m searching for a job because it’s time to move out.” “I’m searching for a job that’s creative,” “that shares my values” and “where I can have a lie-in” are other reasons supplied by LinkedIn members, who reveal redundancy pains and difficulties they’ve had to overcome in order to get the role they love. LinkedIn’s ad ends with the members finding their new roles via the social network. https://youtu.be/jGGv4AqmXz0

LinkedIn Speaks on the Ad

Ngaire Moyes, senior director, brand and communications, at LinkedIn EMEA spoke about the campaign. He talked about how “What are you searching for? Is a powerful question. Moyes talks about how the answer to “What are you searching for?” is different for everyone. Knowing the reasons are different is the reason behind the social network sharing the experiences of its real and diverse members.  According to the network, the real members sharing their stories is a key part of the advertising strategy. Moyes talks about how the campaign continues to build on their In It Together brand work that seeks to create a new, warmer, more human feel with their members at its heart. He expressed the social network's excitement to shine a light on some of these stories in this latest iteration of the campaign in the UK.

BMB Speaks on the ad

Creative chairman Matt Lever of creative agency BMB also spoke about the campaign. According to him, a person’s job search is completely unique to them, so they didn’t know what to expect when they asked Linkedin members ‘What are you searching for?’. Fortunately, the responses were inspiring, moving and sometimes downright amusing. As LinkedIn’s first UK TV campaign, they feel like it’s a great introduction for the brand in a category so often devoid of warmth and humanity. Source: The Drum Read the full article

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Miller Lite Goes Dark on Social Media to Prove that ‘Miller Time’ was the OG Social Media

Miller Lite is staking claim to the fact that ‘Miller Time’ was the OG social media. According to the brand, before there was social media, there was beer (Miller Lite) at the bar with friends. To prove their point the brand has released a spot and is also shutting down its social media feeds.

About the Spot

The spot was shot by DDB and it starts with a man who is just about to leave his apartment. Before he walks out, he looks through the peephole and sees a group of people waiting for him. Instead of walking out the front door, he sneaks out through the fire escape.  As he comes out of the fire escape he starts to run because a mob is running after him. As we see him run away from the mob, we see other people who are in a similar situation. They are all trying to dodge mobs of people. In the ad, we see selfie-obsessed people and social posters galore. As the spot comes to a finish we see the man arrive at a local bar where there’s a mob waiting for him to move. To get them off his trail, he removes his shoes and throws them to the crowd (who is also wearing similar shows). He then runs to join the other two who had been chased. As he joins them the picture turns from a black and white to colour. A text appears stating: “A few friends are better than a few thousand followers. Here’s to the original social media.” https://youtu.be/GBF3r-v4EFE

About the Campaign

Apart from the spot, Miller Lite will be doing more to promote the campaign. They will be practising what they preach by rewarding consumers who “unfollow us to the bar” with free beer.  The beer brand would be giving  ‘Miller Time’ to fans who unfollow the brand’s Facebook and Instagram pages. To win the free beer, consumers just need to text a photo or screenshot to an SMS shortcode. They will also need to include the keyword ‘Unfollow'. The brand will then send them a link to upload a receipt from a Miller Lite purchase so that Miller can credit their PayPal account. The beer brand will also be going dark on social media as part of the campaign. Miller Lite will be doing this for two weeks. They won’t post throughout these two weeks. The beer brand will also be debuting a limited-edition “dark” version of its classic white can for the campaign. This campaign is the first full new campaign for the brand under new chief marketing officer Michelle St. Jacques.

Miller Lite Speaks on the Campaign

Anup Shah, the Vp of the Miller family of brands spoke about the campaigns. He talked about how today’s generation of new drinkers will spend more than five years of their lifetime on social media, and yet are only meeting up with their close friends less than a few times a month. Shah referenced data from a study the brand commissioned from YouGov.  He talked about how“by reintroducing Miller Time, they want to remind them that while social media is great, it’s no replacement for hanging out in-person over a Miller Lite. Read the full article

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Sandra Oh Teaches People How to ‘Travel Like a Canadian’ in Air Canada Ad

Air Canada recently launched a campaign which stars Killing Eve star and Greys Anatomy Alum Sandra Oh. In the ad Sandra who is from Canada teaches people how to travel like a Canadian. As it is known globally, Canadians are known for their extremely polite ways. The Air Canada ad takes a playful approach to show how Canadians travel and how they interact with other cultures. It aims to celebrate some of the country’s unique values and show the world how to do it as they do.

Sandra Oh Teaches People How to ‘Travel Like a Canadian’ in New Ad

The spot starts with the actress walking through an airport and pointing out that when people fly Air Canada, they travel like a Canadian. To better explain what it is like to travel like a Canadian, she demonstrates how they act. In the first demonstration, we see her bump into another Canadian woman. In true Canadian fashion, they both apologize and share Canadian phrases like “loonie-toonie” and “ketchup chips”. Next, she breaks up a fight between two young girls by offering them a steaming helping of poutine with two forks. On her next demonstration, she shows how Canadians share things with other cultures. She does this by introducing a Japanese businessman to Caesars (bloody-mary style drinks with ridiculous amounts of garnishes, including a burger slider). Next, she gets on the plane and embraces all cultures by greeting a diverse group of passengers in their native tongues. She finally goes to her seat where she meets an American man seating on her seat.  She tells him and he apologizes in the most Canadian way possible. https://youtu.be/Y2F2y4NnlX8  

More about the Campaign

This campaign is one piece of a larger campaign positioning Air Canada as the alternative to domestic airlines. It is also part of a wider strategy to add travellers to the airline’s growing global network of nearly 220 airports on six continents. This campaign was created by FCB Canada and directed by Adam Reid from Holiday Film. Andy Shibata, managing director, brand at Air Canada spoke about the campaign. He talked about how excited the brand is to have created such a platform. A platform where Canadians like Sandra Oh to tell the world about the values that make their country great. The ‘Travel Like a Canadian’ campaign is an opportunity to share Canadian values. Values like multiculturalism, openness, compassion and equality make them some of the best travellers in the world. Read the full article

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Thinx Imagines a World Where Men Get Periods

Thinx, a brand which makes ‘period-proof underwear’ recently launched its first national campaign. The campaign features an ad titled “MENstruation”. The ad reimagines a world where men and women get their periods and no one is uncomfortable talking about them. By imagining a world where men get periods Thinx is trying to paint a picture on how culture will change surrounding the issue of periods.

About the “MENstrutation” Ad

The “MENstruation” ad was created by agency BBDO New York and directed by Rachel McDonald. It reimagines a world where men get periods. We see men talk about their periods openly and casually. One scene shows a boy telling his dad that he got his first period. Another scene shows a man asking a colleague for a tampon. We see a teen boy dropping pads out of his locker and a girl helping pick them up. There’s a scene where we see a man rolling over in bed to reveal a bloodstain on his sheets. There’s a guy checking out his jeans in a bathroom mirror to make sure he doesn’t have a stain. Most of the scenes follow this similar outline, the ad aims to convey the message that if both sexes had periods, the discomfort around periods will be gone. The ad ends with a tag that states “If we all had them, maybe we’d be more comfortable with them”. It concludes with a call to action for all viewers, “It’s time to get comfortable” talking about and destigmatizing menstruation. https://youtu.be/-QEDZkj_Riw  

Thinx Speaks on the Campaign

Maria Molland, chief executive of Thinx, spoke about the campaign. She talked about how women are taught from a young age that periods, which is the body’s natural process is something to be ashamed of. Molland talks about how we go through great lengths to conceal it by telling us to hide out period products or how we have to constantly check our clothes for any leaks or stains. According to Mollands,  80% of teens report a negative association with periods and say they are gross or unsanitary. She stated that their first national TV campaign, they are imagining the answer to this question: If all people had periods, including cisgender men, would they be normalized? Would we be able to talk openly about them, without shame? Half the population does have a period, and we want to broaden the conversation to everyone, no period required.

BBDO New York Speaks on the Campaign

Said Crystal Rix, chief strategy officer of BBDO New York spoke about the campaign. He stated the goal was authenticity and empathy. So much of the industry and culture uses ridiculous euphemism to talk about periods. They wanted an honest and sincere attempt to build understanding and empathy for people with periods. Read the full article

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Nicola Spirig Says You Can Have It All in Latest Ad for ON

Nicola Spirig, the Swiss Olympic gold medalist, lawyer and mother says you can have it all in the ON’s latest ad. Many believe that to be a successful athlete or professional you have to sacrifice things like family. This believe is stronger for female athletes and professionals. They believe you can’t be at the top of your game as an athlete or professional and successfully raise a family. Women usually believe you have to choose one, either be successful or raise a family. Well, Nicola Spirig proves that belief is wrong because she already has it all.

Nicola Spirig Says You Can Have It All in Latest Ad for ON

The Swiss Olympic gold medalist stars in running shoe and apparel brand ON’s ad. In the spot, Nicola Spirig perfectly blends power and humility. The spot is very inspirational and can be described as a mini-biopic of the star. The spot is about 3 minutes long and it chronicles both her lifelong drive to push her own limits and the joys she finds outside of competition (her family). Nicola Spirig spot was directed by veteran creative director Andy Fackrell. Unlike other athletic spots which are usually more intense. This ad uses a softer and accessible approach to tell the story. Her excitement of the triathlon and her successes set the tone for the spot. But it also focuses on her personal life like her family. In the ad, she says “Sport is my passion. Family is my love,” “It’s a huge privilege to combine both.” https://www.youtube.com/watch?v=mHFebw8wD6w  

Andy Fackrell Speaks about the Ad

Fackrell talked about how though he had worked for big sports brands like Nike and Adidas, this was his first time working with an athlete who is also a mother of three and has been competing at her level for 20 years. He stated that the reason she is so good is more than simple talent. According to him, being a mother made her more determined and focused. He talked about how she may well be the greatest endurance athlete in the world. Fackrell also talked about how on top of her many achievements she is still a lawyer. He stated that all these things make her deserving of being called super frau.

ON Speaks about the Ad

Olivier Bernhard, co-founder of the Swiss sportswear company spoke about the ad and the brand. He says “Family is our No. 1 mantra, and we encourage all our sponsored athletes–male and female–to pursue their dreams, both as a parent and as a sporting career professional”. “We want our athletes to perform at their optimum level and uninhibited, knowing they have the full support of their sponsor throughout their professional career and even into retirement.” ON’s stance is very unique considering that, according to an ESPN survey of professional athletes who are also mothers, 41% said that their income decreased after returning to sports. Read the full article

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The Peacock Isn’t Just NBC’s Logo and Streaming Service, It’s Also the Boss

Over the past four decades, NBC has gifted its viewers with some of TV’s most iconic comedy shows. They have gifted viewers with shows like Cheers, Friends, Seinfeld, Parks and Recreation, Saturday Night and Live and most recently The Good Place and Superstore. These shows have been responsible for years of laughter and have been inducted into the comedy hall of fame.

All these shows are still relevant now with the younger consumers still in love with the shows. Unfortunately for NBC, the younger consumers may have only watched the shows on streaming services like Netflix or Hulu. As a result, they don’t necessarily associate the brand with great comedy shows.  Well, they are trying to change that with their latest campaign called “Comedy Starts Here”.

About NBC’s “Comedy Starts Here”

The “Comedy Starts Here” campaign is created by creative agency Erich & Kallman. This campaign is aimed at reminding viewers that these well-loved shows first aired on NBC. For this campaign, the network is putting an emphasis on its networks iconic peacock. The peacock acts as the networks logo and name for its upcoming streaming service. This campaign was launched to strategically to help build hype for the launch of its streaming service Peacock.  The campaign sees the release of some ads reminding viewers that Comedy starts at NBC. We see the networks star-studded lineup talk about how the Network is responsible for some of the most iconic comedy shows. In one of the ads, the peacock is brought to life and is the centre of the spot. The ad is called “The Peacock Knows Comedy”

About “The Peacock Knows Comedy”

The ad packs in some of the networks celebrity line up. Celebrities like Amy Poehler, Nick Offerman, Andy Samberg and even Ted Danson, whose career has been bookended by starring roles on NBC’s Cheers in the 1980s and The Good Place are featured. We see the stars take orders from their boss who is the blue, comedic genius peacock. They all talk about how their boss (the peacock) has helped with their shows. The ad will air on all NBC properties, with different versions to span over terrestrial and digital. https://www.youtube.com/watch?v=yw03iKedKfE Read the full article

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Splenda’s New Self-Aware Spot is Hilarious

Splenda recently released a new spot to promote its Stevia product and we must say the ad is hilarious. The company decided to not take itself too seriously with this self-aware spot and it seems to pay off. Seeing as the final product is very delightful and funny. The spot was created with the creative agency Humanaut. Humanaut is an agency based in Chattanooga, Tennessee, they have a good track record of creating good work that’s very self-aware and this work for Splenda is no different.

Splenda’s New Self-Aware Spot is Hilarious

The spot is titled “The Sweetest Thing You Could Grow” and it is created to promote its Stevia product. The Stevia product is a sweetener made from the Stevia plant. Splenda establishes this fact very early in the ad and seeing as it’s a plant, people in the ad figure they can grow it at home. From there, the premise of the ad leans into the blossoming “grow” culture in America. We see everyone trying to grow it at home. We see them grow it in the basement, closets, backyard, porches etc. As the people in the ad tell the narrator how and where they are going to grow the plant, he tries to point out why they shouldn’t. The ad ends with a young man who brings his own baggie into a diner (in front of the police) to sweeten his own coffee. The spot is 60- minute long but there is a shorter 30-second version. But the 30-second ad doesn’t quite capture the concept of the longer version. The ad is hilarious in a very self-aware way. The self-aware nature of the ad ads an extra layer of humour to the ad. https://youtu.be/K-rXhhYROQs

Humanaut Speaks on Its Ad for Splenda

Humanaut founder and CCO David Littlejohn spoke about the spot. He says “We know we’re a large corporation making a commercial and we’re having fun with that format,” says. “It starts off as a traditional commercial, then crashes with people interrupting and sticking it to the man. But the bottom line is it would just make more sense to buy Splenda Stevia than to go to all the trouble of making it yourself.”   Read the full article

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Nissan 2020 Murano: Nissan Perfectly Captures the Impossible Task of Leaving the Office at the End of the Day

There’s a reason why Monday’s are so dreaded by professionals. It’s the first workday after the weekend, so it already gets a bad rap for that. But what makes it so dreaded is having to come back to work to deal with mountains of unanswered emails, the endlessly meetings and heaps of new tasks to accomplish. All the work you have to get through makes leaving the office at the end of the day a real and almost impossible task especially if you are the boss. Nissan tries to capture the whole craziness of it all with its ad for the Nissan 2020 Murano.

About Nissan’s 2020 Murano Ad

To promote the Nissan 2020 Murano, the car brand released an ad called “Mondays”.  The “Mondays” ad perfectly captures the impossible task of leaving the office at the end of the day especially when you are the boss. This messaging seems to match the cars positioning, seeing as the Nissan 2020 Murano is being marketed as the car made for the modern boss. The Nissan 2020 Murano ad is made by creative agency TBWA\Chiat\Day and directed by Wayne McClammy.

More Details about the Nissan 2020 Murano Ad

The ad shows a boss as she approaches the end of the workday. As she is trying to leave she is met with “just one last thing” and hordes of her employees fighting to grab her attention with endless requests and questions. As she steps into her car to get away from it all, greater mayhem breaks out as her employees attempt a car chase and are flailing papers at the back of a semi-truck in the continuation to get into contact with their boss. But she doesn’t seem to notice or be bothered by all the mayhem her employees are causing because she is given the luxury of having control and getting away from her all-consuming work life in the Nissan 2020 Murano. https://youtu.be/V7u_F_xQDsk Read the full article

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Sandy Hook Promise Darkly Flips Merry Back-to-School Ads in New PSA

Sandy Hook Promise, the Connecticut- based nonprofit whose goal is to prevent gun violence in school recently released another powerful ad. Its newest public service advertising campaign darkly flips merry back-to-school ads. This powerful campaign aims to try to stop school shootings in a year that’s already experienced 22 school shootings.

 Sandy Hook Promise Darkly Flips Merry Back-to-School Ads in New PSA

Sandy Hook Promise’s latest PSA is titled ‘Back-to-School Essentials’ and it was created with creative agency BBDO New York. The ad darkly flips merry back-to-school ads to highlight the anxiety and fear students face during a school shooting. The ad starts off like any other back-to-school ad with students showing off their new items. They show off items like backpacks and binders.  The spot slowly turns dark, as the students show how these back-to-school items help them survive a school shooting. We see a student use a gym sock as a tourniquet. We see another student use a skateboard to break a window to escape. The PSA aims to highlight the gruesome reality that students face during a school shooting. Sandy Hook Promise’s Back-to-School Essentials’ will the organization’s biggest campaign to date. The campaign is being launched with an integrated campaign featuring print, digital, radio, and out-of-home placements. https://youtu.be/b5ykNZl9mTQ

More on Sandy Hook Promise’s Back-to-School- Essential PSA

Nicole Hockley the co-founder and managing director of Sandy Hook Promise spoke about the campaign. Hockley lost her six-year-old son, Dylan in 2014. When speaking about the campaign, she stated that the theme and timing for the campaign were particularly chosen. She stated that it was done because parents don’t really understand the new normal. They don’t really understand active shooting drills, the violence that goes on in schools, that this violence is preventable. Lindsey Cash svp and senior director at BBDO New York spoke about the campaign. She stated that they are trying to tap into all the other back-to-school ads that are happy, kitschy, that try to sell back to school supplies and flip them on their head.  Cash stated that this is the new normal, the only back to school essential you need is to know the signs. She also explained that this year they want to make more of an impact.  They are trying to get people interested in channels, spaces and places that they never reached before. Read the full article

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Ads We Love: Nike Kids Uses “You’re It” as a Powerful Rallying Cry in New High Energy Ad

Nike Kids recently released a new spot called “You’re It”. This is the first ad from Wieden + Kennedy Amsterdam for the brand. The is spot is a high energy spot and Nike Kids uses “You’re It” from the popular kids game Tag as a powerful rallying cry for kids.

About Nike Kids’ “You’re It” Ad

Nike Kid’s “You’re It” ad is a very adrenaline pumping, visual fluid and high-velocity ad. We see different girls from different sporting backgrounds play a face pace, high-energy and multilingual game of tag. The powerful game of tag spans across the globe and we see the girls embrace their power and potential at activities ranging from tennis and soccer to skateboarding and dance. The spot starts with a young British girl naming herself ‘It’ and blowing open the door of her house with her energy. As she runs down the road, she tags a skateboarder in France, who then tags an apprehensive high-board diver. The diver is suddenly splashed with electrifying water which gives her the confidence she needs.  The whole ad features different athletes from different sports like dancing, yoga, tennis, soccer and boxing. They are all from have accents, ethnicities and abilities. The spot is augmented by mind-blowing cartoon animation, adding to the video game-like energy of the high powered game of tag. The spot ends with a girl flying through the air, telling the viewers “and you’re it too". https://youtu.be/zj6gfFoA3R0

More on Nike Kids’ “You’re It” Ad

Speaking on the Nike Kids’ ad, Wieden+Kennedy said the campaign is ultimately about “creating a powerful sisterhood that’s fueled by the movement”. The campaign has been made to promote the Nike Move initiative. The Nike Move initiative encourages activity among girls as a collective with the philosophy ‘The more we all move, the greater the power’. Nike Kids’s “You’re It” spot will be supported on digital with custom-made ‘Don’t Skip’ clips. It will also be supported with a choose-your-own-adventure game on YouTube. The brand has also created a digital game of tag, the game is created for young users on Instagram, Snapchat and TikTok. Read the full article

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Alpacas Get Funky New Hairdos in Samsung Galaxy Note10 Ad

Samsung recently launched a new ad to promote its Samsung Galaxy Note10. The device was launched and released into the market just last month. To promote the Samsung Galaxy Note10 advice, the brand enlisted the help of some very cute Alpacas. In the ad, we see these cute Alpacas get funky new hairdos.

About the Samsung Galaxy Note10 Ad with Alpacas

The cute and fuzzy campaign was created by creative agency BBH New York. It is a 60-second ad and it is called ‘Alpaca’. It was directed by Nicolai Fuglsig and features the song Apache by the Incredible Bongo Band/Grandmaster Flash remix. In the ad, we see a woman drive past a South American alpaca farm, as she drives by it, she gets an epiphany. We see her use her Samsung Galaxy Note10 and its amazing feature to bring her amazing idea to life. Some of these amazing features include the intelligent S Pen and the Film Studio. In the ad, we see the woman buy the alpacas and she gives them a makeover. She gives them punkish brightly-coloured mohawks, her looks become an instant viral sensation. We see the alpacas’ style dominate the fashion world and everywhere. We see their style on the streets of Tokyo, to product launches, to late-night talk show appearances, and even making a runway appearance just in time for New York Fashion Week. According to BBH New York, who is part of One Publicis Team Samsung, the ad conveys the message of ‘Do anything, with the next-level power of Note10.’ https://youtu.be/PJqyfHNK5WA

BBH New York Speaks about the Campaign

Jonathan Mackler, executive creative director, BBH NY spoke about the campaign. He talked about how they wanted to demonstrate all the seriously high-tech and unique product benefits the Samsung Galaxy Note 10. They wanted to do all this while still offering a fun and memorable ad. According to Mackler, their goal was to bring spontaneity and a sense of humour to brand messaging. This was to help elevate Samsung and separate it from what is traditionally a cold, feature-focused tech world. Read the full article

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Hinge Dating App Sacrifices Its Self for Love

There are just too many dating apps available these days. Finding one dating app that stands out these days are rare. They all pitch themselves as the ultimate place or solution to finding love or whatever romantic related thing you are looking for. Well, Hinge dating app took a different approach to market its app. Hinge dating app proved that it is all for love and people finding love no matter the consequences. The dating app showed that it was willing to sacrifice itself for love. The app staked its claim as an app that doesn’t mind when users leave, so long as they find their match. This campaign is Hinge dating app’s first international campaign.

About Hinge Dating App

It is an online dating app founded by Justin McLeod in 2012. It is part of dating conglomerate Match. Hinge dating app uses connections to Facebook friends to facilitate connections. It has sought to be identified as more attractive to a younger demographic than Match.com or eHarmony. The dating app was designed to be less superficial than Tinder, dispensing with Tinder-like swiping and using the slogan "the relationship app". The app has a "Your Turn" feature designed to remind a user to continue a conversation, decreasing ghosting

About the International Campaign

This is the apps first-ever international campaign and it aims to convey that the app is willing to sacrifice itself for love.  The campaign features Hingie, a fuzzy representation of the Hinge icon brought to life, in twelve playful scenarios. In each scenario, we see the cute Hingie character happily meets its demise for the sake of love. It also features messages such as “Find each other. Make us go extinct” and “Let the sparks fly. We won’t feel a thing”. We see t the couples pictured in the ads,  so engrossed in one another that they don’t even notice Hingie getting attacked by pigeons or being hit by a falling air conditioner unit behind them.

The campaign was done in partnership with creative agency Red Antler, will be live in New York’s subway stations, as well as streaming on digital platforms such as Hulu. Read the full article

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William Shatner Stars in Blockchain.com New Ad for The Pit

Blockchain.com recently launched a campaign for its new product called The Pit. The campaign involved the release of a video ad and they enlisted the help of Star Trek and TJ Hooker star William Shanter. William Shanter lent his comedic chops to promote Blockchain.com’s new product called The Pit. The Pit is a new cryptocurrency exchange by the cryptocurrency product provider. According to the brand, this new cryptocurrency exchange is the fastest exchange of its kind in the world.

William Shatner Stars in Blockchain.com New Ad for The Pit

To promote the cryptocurrency exchange, the website launched a global campaign. In the ad for the campaign, William Shanter is the centrepiece of the campaign. We see William Shanter and his accomplice try to rob a bank to get some cash. As they rob the bank, the unusually calm bank teller educates them on a way to really grow their portfolios. She tells them that they could grow their portfolios by trading currency in The Pit. We then see the two robbers become visibly confused and they share their stories about when they tried trading crypto in the past. They talk about how they had to give up on it because the exchange was so slow. They also talked about how frustrating it was when they were locked out of their accounts. All this is aimed at showing the poor user experiences some may have using other cryptocurrency exchanges in the market. The robbery falls apart when Shanter is recognised by the Teller because he is in her spin class. As the screen fades to a text over that states “Don’t get held up, level up in The Pit.” https://youtu.be/K8kuH-QWxcw

More About the Campaign

The digital campaign, 'Don’t get held up. Level up in The Pit' was created by agency Oberland in New York. Oberland New York is Blockchain.com’s first-ever creative agency. The campaign was not only created to raise awareness for The Pit but also to educate people about crypto. Shanter was the perfect face for the campaign seeing as he is a crypto investor himself. He is also part of two firms, Solar Alliance and Mattereum.

Blockchain.com Speaks on the Campaign

Haider Rafique, head of growth at Blockchain.com spoke about the campaign. He stated that after years of turbulence and hype, euphoria, and disillusionment, we’re at a stage where real-world applications of cryptocurrencies are having tangible impacts around the world. He talked about how campaigns that drive education, awareness, and that first purchase of crypto are vital to keeping this momentum moving forward and growing the community of crypto users. Read the full article