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sohanbir · 1 year
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Brand value of MS DHONI is in crores.
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Mahendra Singh Dhoni Birthday: Former Indian captain Mahendra Singh Dhoni is celebrating his birthday today. Captain Dhoni, who ended the World Cup drought after decades, has turned 42 today.
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MS Dhoni. Image by- PTI Happy 42nd Birthday Dhoni: There is no dearth of fans of former Indian cricket captain Mahendra Singh Dhoni all over the world. He is well liked in India as well as in other countries. Dhoni, who has been separated from all formats of international cricket, is celebrating his 42nd birthday today. He may have been away from many popular formats of cricket, but his innings is not over yet. You will get an idea of ​​this from the tremendous value of brand Dhoni.
The value is more than 660 crores of Mahendra Singh Dhoni :-
The value is more than 660 crores Mahendra Singh Dhoni is currently advertising more than 35 brands. According to marketing agency Duff & Phelps, the market value of brand Dhoni is currently $ 80.3 million i.e. near about Rs 663 crore. You will be surprised to know that even after retirement, the value of brand Dhoni is increasing. According to the agency, when he announced his retirement in the year 2020, his brand value was $61.2 million and he had 28 brands. In the year 2022, his value increased tremendously and the number of brands increased to 36.
This is how the value of brand Dhoni has been created :-
This is how the value of brand Dhoni has been created More than 75 million people follow Mahendra Singh Dhoni on social media. His craze was also visible in this year's IPL. Every time Mahendra Singh Dhoni took the field, Jio Cinema, the digital broadcast platform of IPL, created a viewership record. Dhoni got tremendous support even at the home grounds of the rival teams. This fever about MS Dhoni among the people makes his brand big.
These names are included in the portfolio Currently Mahendra Singh :-
These names are included in the portfolio Currently Mahendra Singh Dhoni's portfolio includes brands ranging from e-commerce to financial services and healthcare to real estate. Brand Dhoni got his first break in the year 2005, when he had just made his debut in international cricket. Then he got the advertisement of Karnataka Soaps and Detergents Limited. Currently, he is the face of many brands including Indigo Paints, MasterCard, Matrimony.com, Khata Book, Fire Bolt, Unacademy, Garuda Aerospace, Cars 24. Dhoni is also a shareholder in many companies like Khata Book, Garuda Aerospace, Cars 24.
Mahendra Singh Dhoni was among the most endorsed celebrities in the line of Sachin Tendulkar :-
A report by NamTAM Media Research states that in the year 2022, Mahendra Singh Dhoni was among the most endorsed celebrities in the line of Sachin Tendulkar. At the same time, a report by GroupM ESP states that he remains one of the few celebrities of the sports world who remain prominent faces in ad-marketing. Apart from Mahendra Singh Dhoni, there is only one Sachin Tendulkar's name among those selected personalities of the sports world, who have retired. Other prominent faces include Virat Kohli, Rohit Sharma from cricket and names like PV Sindhu and Neeraj Chopra from other sports. Read the full article
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