#PerfectLogoDesign
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馃毃 TOP 3 LOGO NIGHTMARES I SEE CONSTANTLY 馃毃
The "I paid $5 on Fiverr and got exactly what I paid for" special Features generic icon + company name in whatever font was at the top of the dropdown menu
The "I tried to include literally everything we do" monster Has 17 different elements, 6 colors, and requires a magnifying glass to decipher
The "This looked amazing in 2010" fossil Heavy gradients, drop shadows, and design trends that died with MySpace
I'm not here to judge (ok maybe a little) but I AM here to help you avoid these mistakes. I just published a complete guide to creating the perfect logo design that will still look amazing in 5+ years.
Because nobody wants to be featured in a "worst logos" listicle.
Save yourself from logo regret! Get the Full guide
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How do you create a brand strategy?
Do you want to create a positive brand for your company? It鈥檚 an exceptional art to create brand image. You must rope in professional experts who know the essentials of branding. I visit a restaurant chain quite frequently. Once I curiously asked one of the managers in an outlet about the increasing footfall. He had politely attributed the success of the restaurant chain to an IT and Software Company by the name of Codomotive Solutions Pvt. Ltd., whose designers have helped in branding of the business, thus reaching out to a wider range of people. According to him, the owner of the food chain believes that their brand strategy and perfect logo design has been well taken care of.聽
Exactly this is what my point is. Outsource the task of branding to seasoned designers who all are time-tested.
Few steps involved in building a brand are-
1. Know your clients well- You must understand who your clients are. What kind of business are they pursuing? Get the deep nuanced perspective about the clients you are catering to. Collaborate with them to realize what they want and what their needs are.
2. Research for your viewpoint- Do a thorough research before you conclude something. Follow the market trends. Do not run after ideas which have become passe. Your innovative ideas must seem trendsetting and easy to embrace.聽
3. KISS- Do not exaggerate on what you can offer. Simultaneously you should know the art of KISS. Keep It Short and Simple. Do not commit on what you can鈥檛 offer. Everything should look pragmatic.
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Ever wonder why some logos just work while others fall flat? 馃
I spent three weeks researching the science behind perfect logo design (yes, there's actual SCIENCE to this) and discovered something fascinating: the most memorable logos activate specific neural pathways in our brains.
Take the FedEx logo - once you see the arrow in the negative space between the E and X, you can never unsee it. That's not an accident. That's brilliant design psychology at work.
My latest guide breaks down exactly how color psychology, shape theory, and typography work together to create logos that stick in people's minds like that annoying song you can't stop humming.
And no, you won't need to drop $10k on a design agency to get it right.
Curious about the science of unforgettable logos? Check out the Full guide
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Ever wonder why some logos just work while others fall flat? 馃
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