#Sam Rueter

[theinformaticsleuth]

“The Dorito Theory” Understanding How TikTok’s Algorithm keeps its User Base Addicted

Gutelle, S. (2024, February 16). Is the TikTok algorithm like a bag of chips? the “Dorito theory” is going viral. Tubefilter. https://www.tubefilter.com/2024/02/16/tiktok-dorito-theory-algorithm-addiction-celeste-aria/ 

As a twenty-four year old living in the digital age, I, like many of my peers, have a bad social media habit. I always talk about wanting to quit. Just like everyone else I know, I say things like “I spend too much time on my phone, I need a detox” or, “I hate it when I go on TikTok for a few minutes, only to realize an hour has passed.” TikTok specifically as a social media platform is infamous for the loop that keeps its users hooked and swiping for more. So what is it that makes TikTok’s feedback algorithm so much more addicting than the competitors? 

“What’s so Special About TikTok’s Algorithm?” by Reuters Videos (2024) breaks down how TikTok’s algorithm works. According to the article, part of what makes TikTok’s algorithm so precise is how much content a user goes through in a span of time. Whereas the average Youtube video sits at ten minutes long, TikToks span anywhere from ten seconds to a couple minutes each. This means that every time a person swipes on a video, the algorithm is learning what kind of things a user likes and dislikes, and is learning that information faster than on any other social media platform. 

Sam Gutelle at Tubefiller writes in the article, “Is the TikTok algorithm like a bag of chips? The ‘Dorito theory’ is going viral” about how some influencers on the platform are comparing the TikTok scroll to eating a bag of Doritos, or any other junk food. In the same way the chemical taste of processed food that isn’t filling can keep us eating mindlessly until the bag is empty, TikTok creates a similar reward loop for users. Once they get the first ‘taste’, they keep scrolling hoping to eventually feel full, though the feeling often never comes. 

Garrett Syverson’s Medium article, “Shocking Impact: TikTok Videos and Kids’ Attention Spans & Dopamine” (2024) also discusses this phenomenon. “TikTok’s user engagement strategies have also been linked to the release of dopamine, a neurotransmitter that is associated with pleasure and reward. When users receive likes, comments, and followers, their brains release dopamine, which can create a sense of euphoria and addiction,” (Syverson, 2024). It’s no wonder, then, that people across generations all report feeling like they can’t break away from their phones. 

I know for myself that, even if I am on TikTok and not enjoying any of the content I’m watching, I’ll find myself still pulled into the scroll. Oftentimes, when I feel “too tired” to use my brain on anything else, TikTok feels like something I can give my attention to without needing to put any effort into concentrating. It’s a detrimental loop: the more I give into the algorithm’s cycle of producing short form content, the less I want to devote my attention to the things I actually consider important, or hobbies I enjoy. 

While understanding how the algorithm works is not the only thing necessary to break out of the “time wasting” cycles, it is an important part of explaining how millions of users across the globe have become so dependent on the app, in ways that people have not become to other social media in past or present. 

References:

Gutelle, S. (2024, February 16). Is the TikTok algorithm like a bag of chips? the “Dorito theory” is going viral. Tubefilter. https://www.tubefilter.com/2024/02/16/tiktok-dorito-theory-algorithm-addiction-celeste-aria/ 

Rueters Videos. (2024, April 26). What’s so special about TikTok’s algorithm? Yahoo! Finance. https://finance.yahoo.com/video/whats-special-tiktoks-algorithm-162847932.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAKoTdkijSAUWcgcCrB9k6bW1dQ6FfcdhlZ80PN1PN4teAkE_faSyt6i9CfOoXxY-bHDC6HCsfnKlBsknEAmYwrr42CjllR-Eng6skrLCD1fm8LsAVvBqxYQD7BBIGxvsk6-yTjX9QWaplzYrf9nRtvgalDfAYE65loyy9n9eGLB6 Gutelle, S. (2024, February 16). Is the TikTok algorithm like a bag of chips? the “Dorito theory” is going viral. Tubefilter. https://www.tubefilter.com/2024/02/16/tiktok-dorito-theory-algorithm-addiction-celeste-aria/

Syverson, G. (2024, February 13). Shocking impact: Tiktok videos and kids’ attention spans & dopamine. Medium. https://medium.com/@syversonsolution/shocking-impact-tiktok-videos-and-kids-attention-spans-dopamine-9d0104d135ad#:~:text=TikTok’s%20user%20engagement%20strategies%20have,sense%20of%20euphoria%20and%20addiction.

[violetrootsblog]

7 Colorful Instagram Artists You Need to Follow

7 Colorful Instagram Artists You Need to Follow >> #thegirlgang #bloggersoc #lbloggers #blogginggals @BloggersTribe @BloggerBees @BBlogRT

7 Colorful Instagram Artists You Need to Follow

Instagram has been a bit crazy lately but these colorful Instagram artists aren’t! Now I know what you’re thinking, engagement is all over the place and it seems like every other day there is a new update along with a new freak out from the masses. Kinda like when Insta Stories first dropped.

We could decide to be bummed out about it all or we could…

[jordanbarronfmp-blog]

Inspiration - Sophie Tea & Sam Rueter

My inspiration came from artists Sophie Tea and Sam Rueter. Both artists focus on a figurative and expressive style which is what I aim to demonstrate within my practice. I prefer how Tea paints each painting with its own colour scheme, whereas Rueter tends to keep to a similar colour palette throughout her work however changes the tone to define light and shadow. If I were to use similar techniques to Tea, my only concern is making sure I use colours which harmonise seamlessly with each other, as I am conscious of doing too much it will ruin the overall look. Both artists work primarily with acrylics and mixed media, and are continuously layering their work with different mediums such as pastels and charcoals. I have chosen to use acrylic paint as they are easy to blend and are highly resistant to variations of temperature. This will allow me more time to work with the paint and avoid areas of the canvas from drying too quickly. I have practiced using acrylics on small sized canvases however, I will need some additional practice if I am to become more confident working to such a large scale.

[365footballorg-blog]

Kick Off: TFC, RBNY on to CCL semis | MNUFC looking at South American duo?

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March 14, 201810:55AM EDT

Here is everything you need to know about MLS and North American soccer this morning:

Giovinco, Toronto edge out Tigres

Sebastian Giovinco and TFC proved too much for Tigres | Action Images / Reuters

Sebastian Giovinco played the hero for Toronto FC again, a scoring a decisive free kick as the MLS champs ousted CONCACAF Champions League foe Tigres on away goals despite a 3-2 loss in Mexico on Wednesday night. Andre-Pierre Gignac struck twice in the waning moments to pull the hosts level on aggregate at 4-4, but it was too little, too late. RECAP

Red Bulls stampede to CCL semis

The New York Red Bulls are onto the Champions League semifinals following completion of a 3-1 (5-1 aggregate) victory over second leg visitors Tijuana. After Xolos gave themselves early hope with an away goal, Tyler Adams, Marc Rzatkowski and Alejandro ‘Kaku’ Romero Gamarra scored to put the tie away. RECAP

What does it all mean?

Needless to say, the success of the Red Bulls and TFC provoked plenty of reaction in the North American soccer world on Tuesday night. MLSsoccer.com’s Charles Boehm argues that the on-field gap between Liga MX and MLS is closing, in part thanks to the strong mentality US and Canadian teams are finally showing in Mexico. READ MORE

In the short-term, both the Red Bulls and Toronto FC now have some idea of who they’ll face. RBNY’s next CCL trip will take them to either Seattle or Guadalajara, while TFC can be fairly more certain of their next opponent – they will most likely face Club América, who hold a commanding 4-0 advantage on aggregate heading into the second leg of their series vs. Tauro. READ MORE

Seattle look to bounce Chivas

Seattle will try to make it three MLS sides in the Champions League final four when they visit Chivas for Wednesday night’s tie decider (10 pm ET | UDN, UnivisionDeportes.com, go90.com for English audio). The Sounders, who last reached the semifinals in 2013, will carry a slim 1-0 aggregate lead south of the border. PREVIEW

Power stations

NYCFC are rolling to start 2018 | USA Today Images

New York City FC stayed tops in our MLSsoccer.com Power Rankings, while expansion outfit LAFC made the big jump of the week by soaring seven spots to fifth. On the flip side of the coin, Real Salt Lake fell seven rungs to 13th. READ MORE

Shalrie and the Spice Boys

A New England legend has landed a job in international management, as four-time MLS Best XI midfielder Shalrie Joseph signed a two-year deal to manage his home nation of Grenada, with his first major test coming in the inaugural CONCACAF Nations League this fall. READ MORE

Loons hovering around Quintero

In the aftermath of Kevin Molino’s season-ending injury, Paul Tenorio says Minnesota United general manager Manny Lagos and head coach Adrian Heath are down in Panama to scout veteran Club América attacker Darwin Quintero. READ MORE

Quintero isn’t the only Liga MX-based player Minnesota are reportedly chasing. The Athletic’s Jeff Rueter reports that the team is also looking to sign Peruvian left back/left winger Alexi Gomez, who was most recently with Club Atlas. READ MORE

More transfer talk: De la Torre, Boli

According to West London Sport, New England could make a loan swoop for Fulham’s US Under-20 attacker Luca de la Torre. READ MORE

Meanwhile, Sam Stejskal reports that Colorado are nearing a deal to add free agent Ivory Coast striker Yannick Boli. Last season, the 30-year-old led Chinese second flight champs Dalian Yifang with 16 goals. READ MORE

MLSsoccer.com Must-Watch

Check out the top passes from Week 2 action

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MLSsoccer.com News

Kick Off: TFC, RBNY on to CCL semis | MNUFC looking at South American duo? was originally published on 365 Football

[365footballorg-blog]

Summer 2017 MLS Transfer Window Tracker: Minnesota United

August 8, 20177:32PM EDT

Last updated: August 8, 2017

Report The St. Paul Pioneer Press reports that MNUFC are targeting a “young, attacking winger from Central America” to bring in before the end of the transfer deadline, and would also like to loan out Rasmus Schuller and Bashkim Kadrii, who have been sparsely used this season. Signing On August 8, Minnesota announced that they had signed GK Alex Kapp. Kapp was selected No. 68 overall in the 2017 SuperDraft by Atlanta. Report Reinforcements could be coming quickly for Minnesota United, with E Pluribus Loonum reporting that “1 (maybe 2) signings are imminent for [Minnesota] before the transfer window closes.” Transaction The Loons have declined the loan option on goalkeeper John Alvbage, who arrived in the Twin Cities from Swedish club IFK Goteborg. Alvbage started Minnesota’s first two matches and also made a substitute appearance on April 15, but Bobby Shuttleworth has been in the starting role for most of the season. Report Minnesota United, who have already added New Zealand international defender Michael Boxall in the summer transfer window, are not done there. During his media session at training on Thursday, head coach Adrian Heath said that he was hoping to have four to five total new players on the roster by the end of the transfer window on Aug. 9. Report During a TV segment on MSG, Metro New York’s Kristian Dyer said former Manchester United goalkeeper Anders Lindgaard could make a move to MLS, with Minnesota United a potential landing spot. Lindgaard is without a club currently. He most recently played with League Championship side Preston North End in the 2016-17 English campaign. Rumor Jeff Rueter reported on July 6 that Vancouver Whitecaps D Christian Dean is being shopped and that Minnesota United is a possible destination. Dean, 24, is in his fourth season with the Whitecaps but due to injuries and players ahead of him on the depth chart, has played just 12 games in his MLS career to date. Report Kristian Dyer and Fifty Five One reported on July 1 that the New York Red Bulls may loan F Brandon Allen to Minnesota United for the rest of the season. The Homegrown product has only played seven minutes in MLS to date, but helped NYRB II win the USL league title last season and recently surpassed 30 goals scored in USL play in his career. Report ESPNFC.com reports that Scottish left winger Sam Nicholson has agreed to terms with the Loons through the 2019 season. A club spokesman confirmed that Nicholson did visit Minnesota last month, when he toured the cities and visited with the coaching staff. Report FiftyFive.One reports that Scottish left winger Sam Nicholsonwill be arriving in Minnesota this week to discuss a potential summer signing. Nicholson, whose contract with Scottish side Heart of Midlothian expires this summer, has scored 14 goals in 109 league appearances for Hearts, but missed 16 games through injury in the 2016-17 season.

MORE SUMMER TRANSFER WINDOW NEWS:

MLSsoccer.com News

Summer 2017 MLS Transfer Window Tracker: Minnesota United was originally published on 365 Football