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emailmarketinghome · 10 years ago

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Blogging to Build a Targeted Email List. 7 Key Tips to Capture More Readers

Blog writing SEO checklists & the importance of each. Are you KILLING your content by NOT including utilizing these 7 tips?

For those of you looking to start a blog and have that be the center of your business, website or affiliate traffic you are moving in the right direction to acquiring targeted traffic for your Niche. When doing so it is important to keep in mind there are several key factors when it comes to building a blog to gain targeted readers. You will want to have in place the ability to capture their email which seems obvious, so you can start that targeted list. Examples can be seen by the Ribbon at the top of this page or the light box that pops up if you move to exit my page. If you would like some additional information about how and where I set these up I can provide link to the themes and instructions on how to do so.

Being we are speaking about blogs and the importance of them I wanted to provide some key elements for the actual writing and on page SEO for the writing of the content of your posts. Your blog is similar to let’s say the guys who sit in the air traffic control towers at any airport. They are insanely important in making sure you get where you are going safely and basically direct the planes to their destinations. So when you take a flight somewhere next time give a big shout out to those guys. Your blog is similar to the air traffic control guys and your on page SEO, Content are all main factors that make sure readers out there on the web get to where they are going and land safely…. I.E. YOUR blog. Following the 7 steps below you are about to read DIRECTS Google to send readers your way, landing on your page.

Without keeping these factors in mind when writing and setting up your blog you are not going to have many travelers to your destination. Let’s start with some SEO tips you want to keep in mind when writing.

For Example:

Basic On Page SEO Checklists

Focus Keyword: There should be one Focus Keyword for each post.

Keyword Density: It should be 2-3% (% of Focus Keyword in the article body)

Page/ Post Title: Page title should contain the focus keyword. And it should appear at the beginning of the post.

Page/ Post Title: It should have minimum of 40 characters.

Headings/ Subheadings: The post should have one or two headings and it is better to insert the focus keyword in the heading section.

Links: The post should have 2-3 outbound links.

Words: The post should have minimum of 1700 words.

Here is some good information from Yoast about the importance of Keyword Focus

“Adding quality content to your website on a regular basis is a very good SEO tactic. Google sees that your website is active because new pieces of information are added. On top of that, you increase the volume of your content. If your keyword strategy has been crafted properly and your content is nicely optimized for the right keywords, adding content will increase your find ability. But how to choose the perfect focus keyword? Especially when you’re blogging and focusing on long tail keywords; it can be quite hard to decide which keywords to optimize for. In our view, there are at least three things you should do before writing an amazing (high quality) text.” https://yoast.com/focus-keyword/ Read more details on their page if you are interested.

Here is some excellent information from http://www.shoutmeloud.com/keyword-density-seo.html To see more detailed information head over to his page you will have plenty to read.

“What is Keyword density in SEO?

In common word, Keyword density is percentage of number of times Keyword appeared on a Web page by total number of words in that page. So if in an article of 100 words you are using your Keyword 10 times, your density will be 10%. Many people use different ways and formulas to calculate Key word density and here is one such formula.

(No. of Keywords/ Total number of Keywords) * 100

There are other Formulas too, which you can refer here.

Idea of using Keyword many times in a Blog post is to make search engine bots understand your content better and you can rank for those Keywords. But, these was something which is thing of the past and now density of Keywords, value less and quality of site and site authority matters more. Though, it doesn’t mean Keyword density doesn’t hold any value in SEO, in fact it’s one of the factor in On page SEO checklist.

What’s ideal Keyword density Percentage According to Google:

One of the most common myths is if we use our keyword many times, we will rank higher in SERP’s. There is no ideal or exact percentage for better ranking, though an optimum 1-3% of Keyword density along with Semantic Keywords and LSI Keywords works for me. If we talk about Google, Google suggest writing natural article with your Keyword in article. There is no ideal percentage but having your Keyword few times with natural occurring, will be helpful. “ http://www.shoutmeloud.com/keyword-density-seo.html

For a really cool graph and details about the overall idea check this out from http://backlinko.com/on-page-seo

Source: On-Page SEO: Anatomy of a Perfectly Optimized Page – Infographic Regards to your page title here is some awesome information from http://www.hobo-web.co.uk/title-tags/ He has some really detailed posts over at his page Hobo stop by and take a look if you are interested further about this topic.

“A page title that is highly relevant to the page it refers to will maximize its usability, search engine ranking performance and click through satisfaction rate. It will probably be displayed in a web browsers window title bar, and in clickable search snippet links used by Google, Bing & other search engines. The title is the “crown” of a keyword targeted article with important keyword phrase featuring AT LEAST ONCE. Most modern search engines have traditionally placed a lot of importance in the words contained within this html element. A good page title is made up of keyword phrases of value and/or high search volumes. Google displays as many characters as it can fit into “a block element that’s 512px wide and doesn’t exceed 1 line of text”. So – THERE IS NO AMOUNT OF CHARACTERS any seo can lay down as exact best practice to GUARANTEE your title will display, in full in Google, at least. Ultimately – only the characters and words you use will determine if your entire page title will be seen in a Google search snippet. Google used to display 70 characters in a title – but that changed in 2011/2012. If you want to ENSURE your full title tag shows in Google SERPS, stick to a shorter title about 59-65 characters. You can probably include up to 12 words that will be counted as part of a page title, and consider using your important keywords in the first 8 words. The rest of your page title will be counted as normal text on the page. Your Page Title is still INCREDIBLY IMPORTANT.

Having valuable keyword phrases in your page title is a must for Google to work out the topic of your page, but it’s also a great opportunity for a call to action.

If running an e-commerce shop, for instance, with product pages can compete on price, this is one of the easiest tweaks you can make to your site to increase click through rates from search engines. I find that having a price (or a SAVING/DISCOUNT/SALE) in your page titles (if it’s a good price compared to the competition) attracts clicks even from way down the rankings – WAY down – if you don’t have enough domain reputation to rank higher. A highly relevant unique page title is no longer enough to rely on if the page itself is ‘thin content’. Google wants to rank long form, keyword rich text pages (with nice titles) these days – rather than the opposite of that, which is what it used to want to rank. Single, unique, long form quality content pieces with a well thought out page title perform REALLY well in Google in 2015 “ http://www.hobo-web.co.uk/title-tags/

Subheadings… should tell a story of the main heading and relate back to it. If you included a How To in the main heading you can expand upon that in the sub, but don’t try and be cute and quirky because that is just going to be a waste of characters in Google’s eyes. Use most interesting subheadings first if you have more, when readers come to your page you have about 10 seconds of their attention for them to decide if they want to take the time to read further. So make it count and make is smack them in the face. Your first subheadings should be the strongest, most unique and engaging elements in your list if you expect to keep the reader on your page.

Here are some good examples from over at http://community.copypress.com/5-simple-subheading-tips-to-make-your-blog-10-times-better/ of good and bad headings

“ Title: 9 Signs It’s Time to Upgrade Your Phone

Bad Opening Subheadings:

Your Screen Is Cracked

Your Touchscreen Doesn’t Work

You Keep Dropping Calls

Good Opening Subheadings:

Cell Phone Associates Can’t Answer Questions About Your Phone

You Can’t Buy Cases for Your Phone Anymore

A Upgrade Won’t Cost You Anything

So you can clearly see the difference between them and the value it provides to your reader if the information to follow is worth diving into and what they will get out of it. Keep that in mind when writing your next post, keep the readers in mind and pretend you are seeing the post for the first time and know nothing about the topic. Would your title and sub appeal to your senses, if not don’t post it.

Links in your posts are important for several reasons; great described by http://moz.com/blog/12-things-that-will-kill-your-blog-post-every-time stop by and read more about key factors in blogging including this topic.

“ The value in linking out to other bloggers is three-fold:

You draw others into the conversation – By linking to others opens yourself up to discussing the topic at hand. This allows you to listen and trade ideas with others, learning things you didn’t know before you started…and creating relationships.

You give credit where credit is due – If you write something that is based on an idea that you got from somewhere else, you must link to that blogger. Its proper manners on the web.

You get the authority juice – Inbound links no doubt have high impact on your search rankings. But so do outbound links…especially if you are linking to authority sites. Read my The 10 Golden Rules to Attracting Authority Links to learn more. “

So don’t be lazy, include some links and it will be worth your time in the long run.

Length of your blog posts are often in debate, here is a great piece from over at http://www.quicksprout.com/2014/03/31/how-long-should-each-blog-post-be-a-data-driven-answer/

“ Longer is Usually Better

If you look at the data below, you will have to agree with me. Longer posts usually perform better on every level.

Let’s go through the reasons why this is true.

The first is the fact that a higher word count typically results in more search traffic. There are more than 200 factors that influence how your content ranks in the SERPs. Evidence suggests that the more content your page has the better chance it has of a top position in Google results.

SerpIQ studied search results rank based on content length. Here’s what they found:

The higher the Google SERP position, the more content the page has. Notice that every one of these first page results has content exceeding 2,000 words.

Google’s web crawler, Googlebot, is responsible for indexing your site. When it does so, it looks at every single word, tag, and particle of information (with a few exceptions like rich media files and dynamic pages).

There are different content types that get indexed — page title, headlines (H1, H2, H3, etc.), metadata, alt tags on images, etc.

The more content you have, the more of it gets indexed. The more that gets indexed, the better it will perform in searches and results. It’s just that simple. “

So to summarize what we have learned here today. When writing blog posts to capture Google’s attention and ultimately attract readers so you can build a targeted email list content is still king, however only when done correctly. Keeping these 7 tips in mind you will definitely be on the way to capturing more readers for your blog regardless of the niche.

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