#TechSurvey

[mobiletrendstoday]

Apple, Samsung Users Unmoved by AI Features, Survey Finds

Artificial intelligence may be a major selling point for Apple and Samsung, but a new survey suggests that users aren’t particularly impressed with the AI capabilities on their smartphones.

A recent SellCell survey of over 2,000 iPhone and Samsung users found that 73% of iPhone users and 87% of Samsung users felt the AI features on their devices added little to no value to their experience.

AI’s Unclear Purpose Leaves Users Unimpressed

The underwhelming response to AI in smartphones highlights a broader issue: lack of clarity. “Companies are promoting AI without explaining how consumers should use it,” said HP Newquist, executive director of The Relayer Group. “Users are told they have AI, but not why it matters to them.”

The same challenge extends to corporate environments, he noted, where businesses are being encouraged to adopt AI but aren’t given clear guidance on how it benefits them. “Until users understand how AI enhances their experience, enthusiasm will remain lukewarm.”

Privacy, Compatibility, and Differentiation Concerns

For Apple users, privacy concerns may play a role in their AI skepticism, suggested Mark N. Vena, president of SmartTech Research. “Apple customers prioritize data security and may be wary of how AI features handle their information.”

Another factor could be hardware compatibility. Many AI-powered features are limited to newer iPhone models, leaving those with older devices out of the loop.

For Samsung users, AI offerings may lack differentiation from other Android-based features. “Galaxy AI seems more like an incremental improvement than a groundbreaking innovation,” Vena added. “Inconsistent AI performance across Samsung’s product line may also contribute to user dissatisfaction.”

Poor Understanding and Slow Rollout of AI Features

According to Greg Sterling, co-founder of Near Media, Apple Intelligence isn’t well-explained to the public. “Apple needs to better communicate what its AI can do and when it will be available.”

Tim Bajarin, president of Creative Strategies, echoed this sentiment. “AI in smartphones is still new and not well understood by most users. Apple and Google need to create better guides to educate consumers.”

Rob Enderle, president of the Enderle Group, pointed out that AI adoption requires learning new prompting techniques, which can be challenging. “Many users simply don’t know how to use AI effectively yet, so early reactions are bound to be underwhelming.”

AI Hype vs. Reality

Many tech companies face a growing challenge in maintaining consumer excitement, noted Runar Bjørhovde, an analyst at Canalys. “Most people don’t buy phones for AI; they look for other key features.”

Bjørhovde believes that current AI marketing is outpacing its real-world impact. “Right now, AI is being overhyped. While it holds promise, many of its current applications feel underwhelming compared to the marketing claims.”

[m2karaoke-blog]

Jacobs Media Unveils Techsurvey 2019 At Worldwide Radio Summit

[surveycircle]

Participants needed for online survey! Topic: "Readiness for opportunities and challenges in 2020" https://t.co/rKM1LV0Ap8 via @SurveyCircle#TechnologySurvey #TechSurvey #Tech2020 #readiness #challenges #opportunities #survey #surveycircle pic.twitter.com/iiec7APH6N

— Daily Research (@daily_research) December 12, 2019

[richarddally]

RD30: The relaunch of Live365, Podcasting Best Practices from Bridge Ratings and a UK Podcast Producer Vacancy

Welcome to episode 30 of the Richard Dally podcast where I bring you a UK perspective on the latest news and developments from the world of podcasting and Internet Radio

This week I discuss the Bridge Ratings Podcasting Best Practices Study, details of the relaunched Live365 webcasting service, an advert from The Southbank Centre in London for a part time Audio Podcast Producer and statistics from the 13th annual Techsurvey from Jacobs Media.

Websites and articles mentioned in the show:

Podcasting Best Practices - The Study from Bridge Ratings Media Research: http://www.bridgeratings.com/podcasting-best-practices-the-study

Live365 is back: https://live365.com

Southbank Centre vacancy for an Audio Podcast Producer: https://recruit.southbankcentre.co.uk/templates/Southbank/jobdetail_488.aspx

Jacobs Media releases Techsurvey results: http://rainnews.com/millennials-love-podcasts-everyone-likes-smart-speakers-jacobs-media-techsurvey/

http://jacobsmedia.com/techsurvey-13-results/

  The show-notes for this episode are at http://www.richarddally.com/30

  Contact me:

http://www.richarddally.com

Twitter: @richarddally

Check out this episode!

[b2binfographic]

6 Kinds of Mobile Content to Create in 2020

Now is an excellent time to start mapping out your mobile strategy for the coming months. If you're in doubt about the size of the potential audience for that content, consider the following. The GSM Association, an industry group representing mobile network operators, published a 2019 report showing there are more than 3.5 billion mobile internet subscribers globally. The report also mentioned that, in 2018, more people had mobile internet than those who didn't for the first time in areas that offered such a service. Those statistics show why it's so crucial to create content people can consume from handheld devices. Here are six types of mobile content to strongly think about curating this year:

1. TikTok Content

TikTok is a social platform beloved by teenagers and young adults. Entertainment is the name of the game on this app, and fun or humorous content gets heartily embraced. Experts tapped TikTok as a platform to watch in 2020, but using it will likely mean departing from digital advertising in a traditional sense. Instead of producing ads to generate direct responses from viewers, marketers should aim for material that builds brand affinity and awareness. The parties that use TikTok well often take lighthearted approaches. Chipotle published a TikTok clip featuring Adele's "Someone Like You" playing throughout the content, with her audience singing the tune back to the superstar vocalist. The content centered on a bowl of guacamole with tortilla chips arranged around it. The effect was that the chips sang the song to the dip in admiration. The United Nations' International Fund for Agricultural Development (IFAD) is also using TikTok. One of its goals is to fight world hunger by promoting rural agriculture. IFAD relies on TikTok to educate the public about its work, and it often posts short, informative videos about farmers around the world. If you move ahead with TikTok marketing, keep the content short and engaging, and don't take yourself too seriously. Even IFAD, while highlighting the serious issue of global hunger, tries to do so in ways that leave individuals feeling empowered and uplifted by the new information learned.

2. Podcasts

Podcasts inform and entertain listeners. Plus, recent research from the Jacobs Media Strategies Techsurvey 2019 showed that smartphones are the main gadgets through which people consume such content. Fred Jacobs, the president of the company that released the data, spoke during a webinar and confirmed, "Ultimately it is the smartphone that is the main conduit to listening to podcasts." Also, a 2019 study commissioned by BBC StoryWorks found that podcast listeners are more likely to engage with brand mentions on podcasts than individuals who watch ads on TV. Companies take various approaches to podcast-related branding. "#LIPSTORIES" is a podcast about self-image and confidence made in partnership with the Sephora Collection. Sephora sells a lipstick collection bearing the same name as the podcast. Alternately, "Inside Trader Joe's" is a podcast that does what the name suggests. It gives listeners an inside look at the specialty grocery store brand's operations, history, products and more. Aim to use podcasts to enrich your brand and fascinate listeners. Structure your content delivery so people can't wait to tune in week after week and become loyal subscribers.

3. Mobile-First Courses

The ways students complete coursework have rapidly changed due to the increased adoption rate of smartphones. Indeed, even the rise in general internet connectivity empowered people to learn from laptops at home. But now, educational material increasingly appears as mobile content. Letting scholars learn through their smartphones showcases inclusivity and accessibility by removing boundaries that may make learning difficult. For example, if workers spend a lot of time away from the office doing sales calls or similar obligations, a mobile-first course allows them to pick up their phones and learn at any time. Someone could squeeze in educational time when they get word that a person they need to see is running 20 minutes behind schedule. Or, consider employees who typically who may not have desks they can sit at to learn, such as people who spend most of their time on factory floors. Mobile-first courses suit those groups and many others. Think about the example of a busy health care provider who can pick up a smartphone to complete part of a continuing education course as she waits in the car for her son to finish soccer practice. It's probably not convenient for her to take the class on a laptop. However, accessing the content on a smartphone is hassle-free and well-suited to the confined environment of an automobile's interior. In a recent example of how a mobile-first course could support branding, the PepsiCo Foundation, the philanthropic extension of the mega food and beverage brand, partnered with the International Youth Foundation. The two entities teamed up to create a mobile-first course that helps young women learn life skills, such as personal finance management and getting a job. PepsiCo did not mention having its logo within the content or using other marketing methods to increase brand recognition as individuals learn. But if you choose to develop a mobile-friendly course, make learning the priority while branding takes a back seat. Otherwise, consumers may get frustrated and feel your brand is only trying to get more visibility rather than genuinely caring about education.

4. E-Books

E-books give your brand valuable chances to position itself as an authority that can meet a need potential clients have. Adding at least one e-book to your mobile marketing strategy also opens the possibility to repurpose existing traditional material as mobile content. For example, maybe you previously published a textbook guide that would also work well as a mobile version. If you're reusing content that way, ensure that you format the text for the mobile version so it's readable and scannable on a smaller screen. Bullet points and short paragraphs are ideal.  You may also determine that 2020 is a great time to add new content to an existing paper copy of a guide. You could upload the latest version to the internet as a downloadable e-book site visitors can read on their mobile devices. Whether you publish an e-book with all-new content or some repurposed stuff, spend time thinking about the topics most interesting to your audience. React Mobile, a provider of safety technology for the hospitality industry, recently published an e-book about the importance of equipping hotel workers with panic buttons. It covers the vulnerability of housekeeping staff members, why noise-making panic buttons are no longer appropriate and more. Also, if you have a company blog, it could be an excellent source for e-book inspiration. Perhaps you wrote a series of posts that received higher traffic than usual, or readers have commented to say they'd love if you'd cover a particular subject in greater depth. E-books allow those things to happen.

5. Vertical Videos

Marketers often create videos with the expectation that, if viewers watch them on smartphones, they'll flip those devices horizontally for better viewing experiences. However, a recent mobile content trend is to make vertical videos for mobile users. They look fantastic without requiring a person to rotate their phone for the best results. Spotify, National Geographic and Mercedes-Benz are some brands that have succeeded with vertical videos. The automobile brand reportedly got a nine-point increase in ad recall from its vertical videos, for example. The push to create more vertical videos makes sense, too, from a user-friendliness standpoint. People hold their phones vertically the vast majority of the time — in 94% of instances according to some estimates. Snapchat is heavily investing in the promise of vertical video. A recent agreement between the social site and NBC will see the television network producing four original shows about the upcoming Winter Olympic Games in Tokyo for Snapchat. Viewers will see all the content in a vertical format. NBC made Olympic-centric content for Snapchat twice before, but the upcoming plans entail creating more than ever — over 70 episodes. If you're interested in adding vertical videos to your mobile marketing strategy, the methods to entice viewers aren't much different from traditional videos. A fascinating story, compelling background music and skillfully chosen camera angles can draw viewers in and make them want to keep watching.

6. Apps

According to GlobalStats, people most frequently access the internet on smartphones as opposed to tablets or desktop computers. And, a useful statistic from eMarketer that may stimulate your mobile marketing plans is that adults in the U.S. spend an average of two hours and 57 minutes using apps each day. The options for how you might utilize apps within your mobile content agenda abound. Lime Crime, a digital-first, cruelty-free makeup and hair color brand, recently launched an augmented reality (AR) app for its customers. People who use the platform can scan an eyeshadow palette with their phones to get application tips. Plus, a type of blush within the brand's product line features a package that shoppers can interact with to make the orchids on it come to life. SnackNation is another brand that recently debuted an app. The company operates an office delivery service for healthy snacks. SnackNation curates its boxes of goodies with help from a Tastemaker Panel, whereby members review over 200 new products every month and determine which foods or beverages pass. The snack company will launch a new app for its members on February 28, 2020. It allows them to get insights from employees about which treats they like most. The platform has a recommendation component, too, that could assist SnackNation subscribers who are ready to try something new. Before getting deep into your app strategy, devote intensive thought to how you should go about it. Don't merely build an app for the sake of it, but ensure the result complements your brand and delivers more value to users.

Embrace Mobile Content to Meet Your Goals

This list shows you have numerous ways to make mobile marketing work for you this year. No matter which type of content you focus on, remember to track performance as you go and make tweaks if necessary. Read the full article

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Data Nugget On The Connection Of Listeners With Their Home Radio Station jFrom Jacob's Media Techsurvey 2019 At Worldwide Radio Summit 2019

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Data Nugget On The Effects Of Fake News From Jacob's Media Techsurvey 2019, At Worldwide Radio Summit 2019

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Data Nugget On App Usage From Jacobs Media Techsurvey 2019, At Worldwide Radio Summit 2019

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Data Nugget On App Usage From Jacob's Media Techsurvey 2019, At Worldwide Radio Summit 2019

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Data Nugget On Music Consumption From Jacob's Media Techsurvey 2019, At Worldwide Radio Summit 2019

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Techsurvey 2019 Data Nugget On Station Merch -- See The Full From Jacob's Media Techsurvey 2019, At Worldwide Radio Summit 2019

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Data Nugget On SiriusXM And It's Affect On Radio From Jacob's Media Techsurvey 2019, At Worldwide Radio Summit 2019

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A Data Nugget From Jacob's Media Techsurvey 2019, At Worldwide Radio Summit 2019

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Jacobs Media: For Radio, It’s Simple: Free And Easy

In the latest post on the company blog, JACOBS MEDIA Pres./Founder FRED JACOBS writes, "Last week, I started what will be a long series of Techsurvey 2019 presentations – first for … more

[m2karaoke-blog]

Jacobs Media Sets Free Techsurvey 2019 Webinar

After its debut at the WORLDWIDE RADIO SUMMIT (NET NEWS 3/28), JACOBS MEDIA has scheduled a free webinar on TECHSURVEY 2019 – entitled “10 Key Takeaways from TECHSURVEY … more

[m2karaoke-blog]

Jacobs Media Unveils Techsurvey 2019 At Worldwide Radio Summit

FRED JACOBS unveiled the results of TECHSURVEY 2019 at the WORLDWIDE RADIO SUMMIT in BURBANK TODAY (3/28), with new intelligence on consumer media preferences, from devices to social media to … more