#Telecom Regulatory Authority of India

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Develop digital platform for customers' consent for promotional calls, sms: Trai to service providers - Times of India

NEW DELHI: In order to curb the menace of pesky calls and sms, telecom regulator Trai has directed service providers to develop a unified digital platform in two months to seek, maintain and revoke customers’ consent for promotional calls and messages. In the first phase, only subscribers will be able to initiate the process to register their consent for receiving promotional calls and sms, and…

[neosciencehub]

Digital Dialogue: India’s Bold Moves in Communication Regulation & Innovation @neosciencehub #DigitalDialogue #Communication #Innovation #TRAI #neosciencehub

[kimskashmir]

Mobile number porting after sim replacement to face 7-day waiting period from July 1

NEW DELHI — There will be a seven-day waiting period after the SIM swap or replacement for a mobile number to become eligible for porting, telecom regulator Trai said on Friday. The step has been taken to curb fraud taking place by using mobile phone numbers. “The Telecom Regulatory Authority of India (Trai), on 14th March 2024, issued the Telecommunication Mobile Number Portability (Ninth…

[reportscammers]

### Exposing and Stopping Fake Scam Call Centers in Kolkata, India

#### Introduction

Kolkata, the vibrant cultural capital of India, is unfortunately also known as a hub for fraudulent call centers. These scam operations target unsuspecting victims globally, tarnishing the city's reputation and causing significant financial and emotional distress. This blog explores the mechanisms behind these scams, the efforts to combat them, and how we can contribute to stopping this menace.

#### Understanding the Scams

Fake call centers operate under various guises, from tech support and IRS impersonation to lottery and loan scams. These operations are sophisticated, often using advanced technology to spoof caller IDs and create believable scenarios. The scammers are well-trained, fluent in multiple languages, and skilled in social engineering techniques.

#### The Impact of Scams

The impact of these scams is far-reaching:

1. **Financial Loss**: Victims lose thousands of dollars to these scams, often their life savings.

2. **Emotional Toll**: Beyond financial loss, victims suffer immense emotional stress, guilt, and shame.

3. **Reputational Damage**: Kolkata's image suffers, affecting legitimate businesses and tourism.

4. **Legal Consequences**: Those involved face severe legal repercussions, damaging their future prospects.

#### Efforts to Combat the Scams

1. **Law Enforcement Actions**: The Kolkata Police, in collaboration with international agencies like the FBI and Interpol, have been actively raiding and shutting down these scam centers. Recent operations have led to numerous arrests and the seizure of equipment used in scams.

2. **Public Awareness Campaigns**: NGOs, government bodies, and tech companies are working to educate the public about recognizing and avoiding scams. These campaigns are crucial in empowering potential victims with the knowledge to protect themselves.

3. **Regulatory Measures**: Strengthening cyber laws and implementing stricter regulations for call centers can help prevent the establishment of fraudulent operations.

4. **Technological Interventions**: Tech companies are developing tools to detect and block scam calls. Collaboration between telecom companies and regulatory bodies is essential to identify and shut down spoofed numbers.

#### How You Can Help

1. **Stay Informed**: Regularly update yourself on the latest scam tactics. Knowledge is your first line of defense.

2. **Report Scams**: If you receive a suspicious call, report it to the authorities. In India, you can contact the Cyber Crime Cell or use the government's helpline.

3. **Educate Others**: Share information with friends and family, especially those who may be more vulnerable to scams, such as the elderly.

4. **Support Legitimate Causes**: Contribute to or volunteer with organizations working to combat cybercrime and support victims.

#### Conclusion@ jim i want to.join your team to expose scammers in India as much as I can sir

The battle against fake scam call centers in Kolkata requires a multi-faceted approach, involving law enforcement, public awareness, regulatory measures, and community involvement. By staying informed, vigilant, and proactive, we can protect ourselves and help dismantle these criminal networks. Together, we can restore Kolkata's reputation and ensure a safer digital world for everyone.

#### Call to Action

Have you encountered a scam call recently? Share your experience in the comments below and let’s spread awareness together. If you found this blog helpful, please share it with your network to help others stay safe from scams.

[global-research-report]

Seamless Living: How Smart Technology is Transforming Homes

The global smart home automation market experienced significant growth, reaching a valuation of USD 64.66 billion in 2022. This market is expected to expand at a rapid compound annual growth rate (CAGR) of 27.3% from 2023 to 2030, driven by rising consumer demand for remote operation capabilities and interactive home experiences. The increasing adoption of smart assistants further fuels market expansion, with major brands continuously innovating to meet evolving consumer expectations. For example, Apple, Inc. introduced its second-generation HomePod in January 2023, equipped with advanced features and sensors supporting home automation.

Opportunities in Smart Home Automation

The growing potential for mobile applications and centralized automation platforms is expected to shape the industry’s future. These platforms offer users a single-point control for connected devices, streamlining automation processes. Companies are leveraging mobile applications to enhance accessibility; for instance:

Samsung Electronics Co., Ltd. developed SmartThings, an application that integrates smart products like refrigerators and washing machines into a single automated system.

LG Electronics introduced LG ThinQ, a smart automation app compatible with both Android and iOS devices, allowing seamless control over household appliances.

Role of IoT and Internet Connectivity

The rising accessibility of high-speed internet has significantly contributed to market expansion, enabling connectivity between smart home devices for remote monitoring and control. A notable example is India, which recorded 336.60 million urban internet subscribers in January 2022, as per the Telecom Regulatory Authority of India (TRAI).

Additionally, the Internet of Things (IoT) has revolutionized the industry by supporting device-to-device communication for an enhanced interactive experience. The adoption of IoT-powered home automation has surged, with an estimated 14.4 billion connected IoT devices in 2022, according to IoT Analytics. This figure is projected to reach 27 billion by 2025, reflecting growing demand for seamless automation solutions.

Luxury Lifestyle Trends and Market Expansion

The rising awareness of home automation technology, coupled with increasing consumer preference for premium lifestyle solutions, has accelerated market growth. Consumers are actively seeking smart applications for voice control, energy management, and overall convenience in their daily routines. Advanced automation systems now provide continuous connectivity, allowing homeowners to control multiple devices effortlessly, thereby improving comfort and efficiency.

Competitive Strategies and Market Innovations

Manufacturers are adopting cost-effective strategies to attract customers, offering competitively priced smart home products without compromising quality. To expand their portfolios, companies are acquiring smaller startups, integrating new technologies, and focusing on exclusive feature-rich solutions.

For instance, in September 2022, Goove launched its LED Strip Light M1, featuring:

Music sync capabilities,

Customizable color settings,

Smart assistant support, among other advanced functionalities.

With continued technological advancements, strategic partnerships, and increasing consumer interest, the smart home automation market is poised for substantial growth in the coming years. Companies that effectively integrate cutting-edge features while maintaining affordability will likely emerge as key industry leaders.

Get a preview of the latest developments in the Smart Home Automation Market? Download your FREE sample PDF copy today and explore key data and trends

Detailed Segmentation:

Component Insights

The hardware component led the smart home automation market in 2022, securing the highest market share and is projected to maintain its dominance through 2030. This growth is driven by the increasing demand for home automation hardware, including lighting control systems, security & access control devices, smoke detectors, and various connected home solutions. As consumers continue to prioritize security and convenience, investments in hardware-based automation are expected to rise steadily.

Application Insights

The smart kitchen segment is forecasted to register the highest compound annual growth rate (CAGR) during the 2023–2030 period, owing to the proliferation of automated kitchen appliances designed for enhanced convenience and efficiency. A notable example is General Electric Company's Profile smart mixer, introduced in January 2023, featuring voice assistant integration and connectivity capabilities. The growing trend of smart cooking solutions reflects consumers' desire for effortless meal preparation, fueling the segment’s expansion.

Technology Insights

The wireless technology segment is expected to exhibit the fastest growth rate over the forecast period, propelled by its seamless connectivity features. Wireless protocols such as ZigBee, Wi-Fi, Bluetooth, and Z Wave play a crucial role in improving smart home communication while minimizing impact on battery life and operational range. Manufacturers are increasingly adopting efficient wireless protocols to ensure smooth interoperability among connected devices, contributing to the strong momentum of this technology segment.

Fitment Insights

The retrofit fitment segment accounted for the highest revenue share in 2022, with continued dominance anticipated through 2030. The segment’s growth is largely attributed to the prevalence of existing housing infrastructure, requiring retrofit solutions for smart home integration. According to Architecture & Design, the global housing stock included approximately 2.3 billion homes in 2021, reinforcing the need for retrofitting automation systems to cater to modern digital lifestyles.

Regional Insights

The North American market led the global smart home automation industry in 2022, holding the highest revenue share. The U.S. market remains the primary growth driver due to several factors, including:

Widespread adoption of smart home technologies,

Presence of industry-leading companies,

Emergence of innovative startups,

High penetration of connectivity solutions in residential spaces.

The popularity of automation solutions, coupled with rapid technological advancements, continues to reinforce North America's strong market position. With evolving consumer preferences and expanding smart home infrastructure, the region is expected to maintain its leadership in global smart home automation trends.

Key Companies & Market Share Insights

For instance, in December 2022, Schneider Electric partnered with Smartworld Developers Pvt. Ltd. to develop 360-degree home automation systems.

 The prominent players in the global smart home automation market are:

ABB Ltd.

Control4 Corporation

Crestron Electronics, Inc.

Honeywell International, Inc.

Ingersoll-Rand plc

Johnson Controls

Legrand SA

Leviton Manufacturing Company, Inc.

Lutron Electronics Co., Inc.

Schneider Electric

Siemens AG

Order a free sample PDF of the Market Intelligence Study, published by Grand View Research.

[itsolution4indiablog3]

Best Bulk SMS Company for Reliable Business Messaging

In today's fast-paced digital world, businesses must connect with their customers instantly and effectively. One of the most efficient ways to achieve this is through bulk SMS services. Whether it's marketing promotions, transactional alerts, or customer engagement messages, a reliable bulk SMS company can help you reach thousands of people in seconds.

What is a Bulk SMS Company?

A bulk SMS company is a service provider that enables organizations to send mass text messages to a large audience at once. These messages can be promotional, transactional, or informational. Businesses across industries—from retail to healthcare—use bulk SMS to streamline communication and increase customer engagement.

Why Choose a Professional Bulk SMS Company?

1. High Deliverability Rates

One of the biggest benefits of working with a professional bulk SMS company is the assurance of high message delivery rates. Reputed companies use robust and secure SMS gateways that ensure your messages reach recipients promptly and reliably.

2. Real-Time Analytics

Professional providers offer analytics dashboards where you can track open rates, delivery times, and click-through rates. This data helps businesses fine-tune their messaging strategies for better performance.

3. Cost-Effective Marketing

Compared to traditional advertising, SMS marketing is significantly cheaper and offers a higher ROI. A good bulk SMS company can provide flexible pricing plans that suit businesses of all sizes.

4. Regulatory Compliance

Sending mass SMS requires adherence to certain government guidelines to prevent spamming. Experienced providers ensure compliance with TRAI (Telecom Regulatory Authority of India) and other local regulations.

Features to Look for in a Bulk SMS Company

1. User-Friendly Interface

Look for a company that offers an easy-to-navigate dashboard for scheduling and monitoring campaigns.

2. API Integration

If your business relies on CRM or ERP software, API integration is a must. It allows seamless communication between your system and the SMS platform.

3. 24/7 Customer Support

When you're sending thousands of messages, even a small glitch can cost you business. Round-the-clock support ensures that any issues are resolved quickly.

4. Customizable Templates

Save time by using pre-made templates that can be customized according to your campaign needs.

How to Select the Right Provider

Choosing the right bulk SMS company can be overwhelming with so many options available. Here are some tips to help you make the right decision:

Check Client Reviews: Look for testimonials or reviews on third-party websites.

Evaluate Pricing Models: Compare prices but don’t compromise on service quality.

Request a Demo: Most reputed companies offer a free trial or demo. Use it to test features.

Consider Local Presence: Working with a local provider, especially in cities like Delhi, can offer added benefits like quicker support and better understanding of regional regulations.

Why Delhi Businesses Prefer Local Bulk SMS Companies

Delhi is a bustling hub of small to large enterprises. A local bulk SMS company understands the regional market better and offers personalized solutions. They can also provide support in local languages, which helps in connecting with a broader audience more effectively.

Final Thoughts

Investing in a trusted bulk SMS company is no longer optional—it’s essential for staying competitive in a digitally connected world. Whether you’re looking to promote a sale, send OTPs, or simply engage your audience, bulk SMS services can dramatically improve your communication strategy. Take time to research your options, prioritize reliability, and always choose a provider that aligns with your business needs.

[evtlblogindia]

Get Started with TEC Certification for New Telecom Products Right Now

Understanding TEC Certification: Building a Foundation for Success

TEC certification is often a necessary step before entering the market. It confirms that a telecom product complies with specific safety and technical standards. Usually awarded by recognized industry authorities, these certifications validate compliance with regulations and confirm that products can work smoothly with existing infrastructure. For EVTL, earning TEC certification is critical for building trust with customers, partners, and regulatory agencies. It signals a commitment to quality, reliability, and adherence to industry standards.

Key Benefits of TEC Certification for EVTL

Market Access: TEC Approval helps EVTL enter new markets and reach a broader customer base, supporting growth in the telecommunications field. 

Enhanced Reputation: Meeting strict certification standards emphasizes EVTL's dedication to quality and reliability, strengthening its brand image. 

Reduced Risks: The thorough testing involved reduces the chance of product failures, legal issues, and customer dissatisfaction. 

Better Interoperability: Certification guarantees products will integrate smoothly with existing networks, making deployment smoother and lowering integration costs. 

Regulatory Compliance: It ensures products meet safety and performance regulations, helping avoid penalties and legal challenges. 

Competitive Edge: Holding TEC certification can set EVTL apart from the competition and attract strategic partnerships. 

Challenges and How to Overcome Them

Cost: While obtaining certification can be expensive, the long-term benefits typically justify the investment. 

Time-Consuming Process: Certification takes time, requiring careful planning and execution. * Complex Procedures: The process can be detailed, needing expertise across various technical areas. 

Conclusion

EVTL India is one of the leading TEC Certification Consultant  in India, helping manufacturers obtain their BIS licenses hassle-free. For EVTL, TEC certification isn’t just about meeting regulatory requirements—it’s an investment in product quality, expanding market opportunities, and long-term growth. By understanding the certification process, proactively tackling potential obstacles, and maintaining a comprehensive approach, EVTL can turn TEC certification into a competitive advantage in the fast-changing telecom environment. Staying current with changing standards through ongoing learning and adaptation is key to maintaining certification and sustaining success in the marketplace.

[literaturereviewhelp]

This paper is intended to focus on the analysis of the growth of the telecommunications sector and the changes due to data revolution that have helped in realizing the potential, however, it is imperative to note here that a majority of the previous researchers have primarily focused on the historical development of telecom in India, the players in the market, the role of telecommunication and regulatory authorities in India. During the process of research, it has been analyzed that a sizeable amount of literature on the telecommunication industry does not talk about the competition that exists in the market, how it influences the population and their choices when choosing a network service provider and how has data revolution brought about a change in the way this sector is going to shape in the next decade. Kumar (2017) notes that the Indian telecom sector has evolved rapidly since the onset of the late 1990s. The government has been instrumental in launching the New Economic Policy, which opened gates to the private sector to enter the Indian domain. Not only this, the National telecom policy passed in the year 1994 acted as a catalyst for this sector’s growth in terms of provision of services at affordable rates, encouragement of exports, and a significant influx of foreign investments in the economyBorah (2017) emphasizes that with the relaxation of policies concerning entry, it became imperative to regulate the private players in the market. The Telecom Regulatory Authority of India was a result of such a necessity and therefore, in the year 1997, TRAI was established. With the implementation of the policies by TRAI on a timely basis, the telecom market transformed from a monopolistic, government-owned sector to a multi-player and open market with regularized competition policies.She further that post the establishment of TRAI, the National Telecom Policy formulated in the year 1999 paved the way for future growth and reforms of all the sectors in the telecommunication industry by making it accessible to various private players. The road to the development of the telecommunication sector since then has been a smooth one. Read the full article

[todaynewsheadings]

TRAI New Order 2025: Airtel, Jio, Vi Launch Coverage Maps for Transparency

In a major development shaking up the telecom industry, India’s leading private telecom operators—Airtel, Reliance Jio, and Vodafone Idea (Vi)—have taken significant steps in response to the latest directive from the Telecom Regulatory Authority of India (TRAI). The new rule, which aims to boost transparency and empower users, mandates that all telecom companies must publish detailed maps showing…

[tapmedia]

Facebook has launched Express Wi-Fi in India to provide affordable, high-speed internet in underserved and remote areas. This initiative aims to bridge the digital divide by offering low-cost data packages through local retailers and service providers. By partnering with Indian telecom operators, Facebook is bringing connectivity to millions of people who previously had limited or no access to the internet. The project is part of Facebook’s broader effort to expand global connectivity and promote digital inclusion. Unlike Free Basics, which faced regulatory pushback in India, Express Wi-Fi allows users to purchase prepaid internet access at affordable rates, ensuring a sustainable and scalable business model for local entrepreneurs and ISPs. Now, let’s explore the details of how Express Wi-Fi is changing India’s internet landscape. What is Express Wi-Fi? Express Wi-Fi is an initiative by Facebook aimed at providing affordable, high-speed public Wi-Fi in regions with limited internet access. The program partners with local internet service providers (ISPs) and mobile operators to set up Wi-Fi hotspots in public spaces such as villages, markets, schools, and community centers. Unlike traditional broadband or mobile data services, Express Wi-Fi enables users to buy daily, weekly, or monthly data packs at reasonable rates. This model not only makes internet access more affordable but also empowers local businesses by allowing them to sell data plans. How Express Wi-Fi Works in India Partnership with Local ISPs and Telecom Operators Facebook collaborates with Indian telecom providers to roll out Express Wi-Fi services across rural and semi-urban areas. These partnerships ensure that the internet infrastructure is reliable, scalable, and locally managed. Public Wi-Fi Hotspots Internet access is made available through Wi-Fi hotspots installed in key public areas such as schools, bus stations, railway platforms, and village centers. Affordable Data Packages Users can purchase internet packs at low costs from local retailers. The pricing is significantly cheaper compared to traditional mobile data plans, making it accessible to low-income households. Offline Support for Connectivity Express Wi-Fi ensures that users can easily connect to the internet without needing expensive smartphones or data-heavy applications. The service is designed to work on basic mobile devices, supporting both feature phones and smartphones. Why Facebook Launched Express Wi-Fi in India India has over 1.4 billion people, but a significant portion still lacks reliable internet access. Many rural areas suffer from poor connectivity, high data costs, and digital exclusion. Facebook’s Express Wi-Fi seeks to solve these issues by: Bridging the digital divide Making internet more accessible and affordable Providing economic opportunities for small businesses Enhancing education, communication, and entrepreneurship This initiative aligns with the Indian government’s Digital India campaign, which promotes widespread internet access and digital literacy. How Express Wi-Fi is Different from Free Basics Facebook previously launched Free Basics in India, a program offering limited internet access for free. However, it was banned by the Telecom Regulatory Authority of India (TRAI) in 2016 due to concerns over net neutrality. Unlike Free Basics, which restricted users to selected websites, Express Wi-Fi allows unrestricted access to the full internet at an affordable cost. This ensures a fair, open, and neutral internet experience for users. Benefits of Express Wi-Fi for India 1. Affordable and Fast Internet Express Wi-Fi provides high-speed connectivity at lower prices, benefiting students, small business owners, and communities. 2. Boosts Digital Inclusion Millions of people, especially in rural India, can now access educational resources, job opportunities, and online services. 3. Economic Opportunities

Local retailers and small businesses can sell data packs, creating a new revenue stream and boosting local economies. 4. Supports Government Initiatives The program complements BharatNet and Digital India, government-led efforts to expand broadband access. Challenges and Concerns Despite its benefits, Express Wi-Fi faces some challenges in India: Competition from Jio and Other Telecom Giants With Reliance Jio offering cheap mobile data, Express Wi-Fi must ensure its pricing and accessibility remain competitive. Infrastructure and Maintenance Costs Setting up and maintaining Wi-Fi hotspots in remote areas requires investment and logistical support. Cybersecurity and Privacy Risks Public Wi-Fi networks pose risks of data breaches, hacking, and misuse if not properly secured. Future of Express Wi-Fi in India Facebook plans to expand Express Wi-Fi across more regions, strengthening digital infrastructure and partnerships with local ISPs. As India continues to embrace 5G and fiber broadband, Express Wi-Fi can complement these advancements by offering low-cost, high-speed internet where traditional networks are limited. With increasing internet penetration, digital payments, e-learning, and e-commerce will thrive, further empowering India’s digital economy. FAQs What is Facebook’s Express Wi-Fi? Express Wi-Fi is an initiative by Facebook to provide affordable, high-speed public internet in underserved areas through local telecom partnerships. How does Express Wi-Fi work? Users can connect to Wi-Fi hotspots in public places and purchase low-cost data packs from local retailers. Is Express Wi-Fi free in India? No, Express Wi-Fi offers paid internet access at affordable rates, unlike Free Basics, which was a free but restricted service. Where can I use Express Wi-Fi in India? Express Wi-Fi is available in select towns, villages, and public spaces, with plans for further expansion. How is Express Wi-Fi different from Free Basics? Unlike Free Basics, which allowed access to limited websites, Express Wi-Fi offers full internet access at affordable rates. Will Express Wi-Fi replace mobile data? No, it complements mobile networks by providing an alternative, affordable connectivity option for users. Conclusion Facebook’s Express Wi-Fi is revolutionizing internet accessibility in India by providing affordable, fast, and reliable connectivity. This initiative is empowering rural communities, students, and small businesses, bridging the digital gap in one of the world’s largest internet markets. As India moves towards full digital transformation, Express Wi-Fi will play a crucial role in ensuring inclusive growth and equal access to information. With strong partnerships and continuous expansion, it holds the potential to shape the future of connectivity in India.

[my-crypto-blog]

Can DePINs Solve India’s Telecom Infrastructure Challenges?

As India’s economy continues its rapid growth, the demand for critical telecom infrastructure is becoming more urgent than ever. While mobile internet penetration has surged, high-speed fixed-line broadband services remain severely underdeveloped, with only 41 million connections compared to 600 million+ in China. To bridge this gap, the Telecom Regulatory Authority of India (TRAI) has set an…

[go2market]

The New 160 Series for Transactional and Service-Related Voice Calls

The Indian government is working relentlessly to build a secure communication infrastructure for mobile users. With the rapid rise of digital communication and technology, the risk of fraud and cybersecurity threats has become a major concern. In the last 5 years, financial fraud cases have been rising at an alarming rate, with scammers impersonating banks and tricking people into sharing sensitive details, leading to loss of their hard-earned money. To curb this growing menace, RBI (Reserve Bank of India) joined hands with the Telecom Regulatory Authority of India (TRAI), to introduce the new 160xxxx series, a dedicated number range for transactional and service-related voice calls. In the financial year 2024, the Reserve Bank of India (RBI) reported a total of more than 13 thousand bank fraud cases across India leading to a loss of more than 139.3 billion Indian rupees. Until now, banks have primarily relied on landline numbers and regular mobile numbers for customer communication. While toll-free numbers and virtual numbers were being used for customer service to maintain call records, a significant portion of banking communication still depended on regular mobile numbers used by banks and their employees. To enhance security and prevent fraud, RBI has now mandated that all banks and financial institutions use the dedicated 160xxxx number series for transactional calls, ensuring greater transparency and trust in banking communications. This move is set to enhance trust, improve call transparency, and protect consumers from misleading or harmful communications. To know more details about the 160 number series, read this detailed blog.

Let’s discuss what type of organizations can use the 160xx Number series

Only Principal Entities (PEs) and Regulated Entities (REs) can obtain a 160XXX series number. Organizations regulated by RBI, SEBI, PFRDA, IRDA, and Government Organizations are eligible for the 160 series. Examples - Banks, Insurance Companies, Share Broking Companies, Government Bodies etc. The 160 series is exclusively for transactional and service-related communications.

How the 160 Number Series Helps in Controlling Spam & Fraud

Clear Differentiation Between Promotional & Transactional Calls –Earlier, both promotional and transactional calls were made from random or unverified mobile numbers, making it hard for users to distinguish between genuine and spam calls. Using a separate 160 series exclusively for transactional and service-related calls will ensure that users can immediately recognize legitimate calls, such as OTP verifications, order confirmations, or banking alerts.

DLT Registration for Principal Entities (PE) to Ensure Authenticity – All entities using the 160 series must register themselves on the Distributed Ledger Technology (DLT) platform, ensuring that only verified entities can use these numbers. This blocks fraudsters from using fake numbers to impersonate banks, telecom providers, or other trusted institutions.

Reduced Scope for Scam Calls & Phishing Attacks – Many fraudulent callers aim to trick users into sharing sensitive information by posing as financial institutions. With the 160 series being strictly regulated, scammers will find it harder to manipulate users with fake transaction-related calls as all transactional calls must be made through the 160 number series.

Stronger Compliance & Traceability – Since each 160 series number is linked to a registered entity (RE), any misuse can be easily traced back to the entity responsible. Organizations found violating the rules may face penalties, service suspension, or even blacklisting, ensuring accountability.

Enhanced Customer Trust & Secure Communication – Mobile users will have more confidence in answering calls from 160 series numbers, knowing they are legitimate and non-promotional. This not only reduces call anxiety but also enhances the efficiency of service-related communications, ensuring timely alerts and updates reach users.

Conclusion,

In Conclusion, we can say that the launch of this new 160xxx series is a big step towards creating a spam-free, secure communication infrastructure for all. By mandating DLT registration and ensuring clear distinctions between transactional and promotional calls, TRAI is empowering users with more control and security. Organizations that adopt the 160 series will gain customer trust, while fraudulent callers will face greater challenges in deceiving users. Also, it is a crucial mandate for all banks and BFSI organizations to adapt to these new guidelines to be compliant in the market. The sudden shift can be a challenge for many organizations, but it is definitely a step in the right direction to prevent users from fraud and spam.  For more information related to the 160xxx series and how you can get your organization registered as a principal entity and get the 160 numbers to make sure your organization is compliant with the RBI and TRAI guidelines, connect with your cloud telephony service provider (go2market) and start the process now. For more information about this, connect with our team at 85 95 08 08 08 or visit our website www.go2market.in