#This is about traditional publishing but there’s pretty privilege and ageism in self publishing too

[vanhelsingapologist]

Publishing has always been a fucking nightmare, but now it’s a layer of hell. It’s not enough that writers be good at what they do. Writers have to maintain an active social media presence and cultivate a following. Be available.

They have to be conventionally attractive enough to look good enough to see on a screen, aesthetically pleasing, kind, funny, up-to-date on trends, socially aware but not so controversial that they turn off a brand from California from slapping their discount code on a video promoting a book.

They have to do all of this with no media training, with little help from the companies that are supposed to be doing this for them.

Of course, a lot of this isn't possible for say, the 40-something mother of two who teaches English at a school and writes on the side. She’s boxed out of an already complex industry that already has enough walls.

On some level, I think authors have always marketed themselves a little, but we’ve reached such a crazy point where we’re demanding the author become the influencer. Accessibility in publishing has narrowed from an inch to a sliver. And that inch was hard enough to get in as is.