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pixeljunkiettube · 6 years ago

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Everything about 5G Technology

5G also known as 5th Generation Cellular Network Technology is the latest technology in Mobile network services which also provides High-Speed Broadband services. The industry association 3GPP (3rd Generation Partnership Project is a standards organization which develops protocols for mobile telephony. Its best-known work is the development and maintenance of GSM & 2G standards (GPRS, EDGE), UMTS & 3G (HSPA), LTE & 4G(LTE Advanced, LTE Advanced Pro)) defines any system using "5G NR" software (5G New Radio) as “5G”, the definition which started in the year 2018. Others reserved this term for the use of a system which is compatible for ITU IMT-2020(International Mobile Telecommunications-2020 (IMT-2020 Standard) are the requirements issued by the ITU Radiocommunication Sector (ITU-R) of the International Telecommunication Union (ITU) in 2015 for 5G networks, devices, and services.).

Early Implementation of 5G

The first deployments of 5G technology was seen in April 2019 when in South Korea companies claimed more than 80,000 base stations (SK Telekom claimed 38,000 base stations, KT Corporation 30,000 and LG U Plus 18,000). 85% of all those major base stations were located in the 6 major cities of South Korea. The tested speeds were from 193 to 430 Mbit/s down. Now for general users, 430 Mbit/s means you can download an HD Movie of 2GB to 4GB in less than 2 minutes while for the gamers you could download a video game such as GTA V, or other similarly larger games of more than 50 GBs can be downloaded within 20 minutes. In South Korea, in the first month more than 260,000 people signed up and the goal is to transfer 10% of phones on 5G by the end of 2019.In the US, Verizon opened few base stations in the cities of Chicago and Minneapolis. In May 2018, the download speeds in Chicago were as low as 80 Mbit/s and reached up to 900 Mbit/s while the uploading speed was between 12 Mbit/s and 57 Mbit/s. The round-trip delay time or Ping time was 25 milliseconds. It was noticed that Verizon’s 5G services were regularly hitting the highest data transfer rate of 1 Gbit/s in some locations. That means you can download a video game of a size of 50Gb in less than 7 minutes.Six prominent companies sell 5G hardware and 5G systems for carriers: Huawei, ZTE, Nokia, Samsung, Datang/Fiberhome, and Ericsson.

Importance of 5G Technology

I will try to keep things simple for your understanding. With the arrival of the 4th industrial revolution in the Mobile Telecommunication sector “5G”, the Telecom experts are going wild on it. There are many high-tech devices available in the market which are building up the capacity to work with the technology as great as 5G so that the companies can reach the consumer in a better way. “The application of 5G technology will result in massive changes for both consumers and enterprises. 5G networks will offer consumers incredible broadband speeds at home (up to 20Gb/s). It will also enable companies to make advancements such as even smarter, better-connected cars, advancements in medical technologies and improved retail experiences through personalization.” - Jeff Weisbein, founder and CEO of digital media company Best Techie In an interview with Mr. O’Malley – A spokesperson for Verizon, said: “Through a combination of high speeds, super low latency, and massive bandwidth, 5G will allow for improvements in VR, AR, cloud gaming, robotics, immersive education, healthcare and more. It will allow you to send so much more data so much faster and technology will be more responsive.”

So what can we exactly expect from 5G?

Improved Quality/Precision5G uses a frequency distribution technique in which the distribution is directional. In the previous technology “4G” the towers send data all over due to which more power is wasted and the speed of internet is not stable due to no clear direction. In 5G, the directional approach is important because the frequencies are much higher as well as the data transfer rate. As compared to 4G, the data transfer rate will be even more than 20 times of the previously used technology. Just to know, 4G network uses frequencies below 6 GHz, while 5G uses frequencies much higher crossing over 30 GHz up to 300 GHz.The higher the frequency the greater will be its ability to support huge data transfers without interfering with other signals.5G uses shorter wavelengths, which means towers will be shorter without interfering with the direction of the wavelengths. So 5G technology can support approx. 1,000 more devices per meter as compared to 4G technology. With 5G Technology, larger data sets will be transferred at a much higher speed level without any disruption meeting surging data demands.5G networks will precisely understand the data being requested by a particular device and can self-modulate power mode that means the power will go as low as supporting the least amount of devices and will rise only if there is a need for more data connections which will ultimately save the energy.Low LatencyIn 5G technology, the signals travel faster than 4G which ultimately results in low latency. As O’Malley said, “We’re talking latency of a millisecond on 5G networks”. The webpages will load faster than ever, allowing for a significantly greater immersive experience, particularly in the realms of Virtual Reality (VR) and Augmented Reality (AR).In an interview with Mr. Mo Katibeh, CMO, AT&T Business about Video Streaming said: “Video now makes up more than half of our mobile data traffic. Our video traffic grew over 75 percent and smartphones drove almost 75 percent of our data traffic in the last year alone. ‘Viral videos’ and ‘binge-watching’ are part of the cultural lexicon now. Technologies such as AI and machine learning offer great potential but require high bandwidth and low latency to achieve optimal performance. The same is true for technologies like virtual reality and augmented reality, which can offer a customer experience like nothing before.”Since 5-G has the lowest latency rate yet, this could mean endless opportunities in the future as it will revolutionize everything related to how we perceive technology. “In the not-too-distant future, mirrors could be replaced with high-resolution monitors with Internet of Things (IoT) cameras that allow you to ‘virtually’ try on dozens or hundreds of combinations of clothing. You could ‘swipe right’ to try on another shirt or even automatically get recommendations on accessories.” - offered KatibehIn developed countries, Autonomous Cars have been introduced and 5G technology will become a stepping stone for the technology to thrive. With low latency and no stuttering, the services would work fine and will even improve with time. This will also minimize the problems currently faced by the industries who are working with the Self-Driving Cars. That’s what we call the Evolution of Technology.Higher Download SpeedsThis is good news for Gamers. With 5G technology, you can download larger games in few minutes. You can do live streaming with 4K settings, you can stream of YouTube, Twitch, Facebook, and Instagram at the same time without any stuttering.For General consumer, the huge data sets won't make much of a difference. Since they usually download small files and rarely upload. Still, everybody wants to have the highest speed so that they could perform whatever their tasks are in few seconds, and that will be possible with 5G. Since 5G has the potential to be 20 times faster than 4G, you can download your data 20 times faster. A task that needed 20 minutes to perform will be completed in 1 minute only. 5G has a peak speed of 20 Gbps while 4G is only 1 Gbps.With experience, we all know that peak speeds are usually considered to identify the range for service. That means we usually don’t always get the peak speed. Same goes for the lowest speed range. Usually, the speed lies somewhere in between. Since 5G is still under development mode we cannot surely identify the speed range of 5G, but as a mean, we can consider that the 5G technology will be at least 10 times faster than the 4G Technology.

Possible Hazards

Since we discussed the benefits and the revolutionary technological advancements were discussed above. We cannot deny the outcomes of that revolutionary technology. How it will affect the Human Race and our lives. Until now, the technology was designed to identify the needs of humans and how they can benefit from it but scientists around the globe are considering 5G technology to be the advancement not for humans but for machines. 5G achieves this by distribution smaller data packages which allows a faster transmission time. 4G had a fifty-millisecond delay but 5G merely has a delay of one millisecond. We as humans will not understand that difference of delay since the 4G working fine for us, but 5G will allow machines to achieve seamless results, and that may be a troublesome thought to have.Shorter Wavelengths – More TowersSince 5G technology uses a much higher frequency level (30Ghz to 300Ghz) there is also a problem with it. Higher frequencies have a shorter length. Which means that if a tower of 4G was serving 1000 homes under its radar, a 5G tower would only support 250-300. Also, the Frequency waves are absorbed by rain and plants causing disruption. Hope you are going where I’m going… yes! More towers! There will be lots and lots of antennas all over your towns and cities. There will be an antenna right next to your home on a pole.As of 2015, there were more than 308,000 wireless antennas on cell towers, well… That’s double the 2002 number. Yet 5G would require even more, smaller antennas, much closely placed, with each emitting bursts of Radio Frequency Radiation (RFR)–granted, at levels much lower than that of 4G Cell tower – and this will not be easy to avoid since there will be so many of them. If only we could see the RFR, it would look like a cloud or smog that’s spread all over, everywhere, all the time.Health ProblemsIn 2011, the World Health Organization’s International Agency for Research on Cancer released a report according to which the use of Cell Phone can cause some form of Brain tumors, and the specifically mentioned reason was the use of Radio Frequency radiation (RFR).Studies have shown that the low-level RFR exposure can cause serious health-related problems, including:DNA single and double-strand breaks (which leads to cancer)oxidative damage (which leads to tissue deterioration and premature aging)disruption of cell metabolismincreased blood-brain barrier permeabilitymelatonin reduction (leading to insomnia and increasing cancer risks)disruption of brain glucose metabolismgeneration of stress proteins (leading to myriad diseases)As you can see the low level of RFR dosage causes disruption in your body systems, imagine how that will affect when the frequencies will be twenty times higher, more continuous and closer to your body as compared to previously used technologies.The strongest concern human race have right now is that the effects of that much high frequencies on human skin. Just to let you know there are two layers in the human skin named as Epidermis and Dermis. While over 90%of the microwave radiation is absorbed by these two layers. It is considered that most of the frequencies used in Telecom are beyond the skin’s layer’s dimensions so they don’t usually get absorbed so quickly. But the frequencies used in 5G are High-Frequency Millimeter Waves which violates this condition. Also, in our skin, there are millions of sweat ducts and acts like a Helical Antenna (A helical antenna is an antenna consisting of one or more conducting wires making a spherical shape). With higher frequencies and millions of Sweat ducts in our bodies, more waves will be absorbed making our bodies more conductive to the radiation.Millimeter Waves (MMW) can cause our Pain Receptors to flare up in recognition of the waves as damaging stimuli. There is a strategy already used by the US Department of Defense called Active Denial System, in which they project MMWs at a specific crowd to make their skin feel like it is burning, and they can even microwave the population to death from far away. This is Possible with 5G Technology if they want to do so. – This is concerning.Effect on AnimalsA US National Toxicology Program did a study that showed that the male rats exposed to Radio Frequency Radiation (RFR) for nine hours a day for over two years developed rare forms of tumors in their brains and hearts, and damaged the DNAs of rats of both sexes.Another research illustrates how microwave radiations and MMW’s can damage the eyes and immune system, cell growth rate, and bacterial resistance. An experiment at the Medical Research Institute of Kanazawa Medical University showed that 60GHz MMW Antennas produce thermal injuries in rabbit eyes, with thermal effects reaching below the eye’s surface. What’s important to note here is that the danger of 5G technology is not only impacting Human Health but also impacting all the living beings on the planet Earth.Effect on EarthThe 5G infrastructure would pose a threat to the atmosphere of Earth. The implementation of %G network requires many short lifespan satellites via suborbital rockets propelled by hydrocarbon rocket engines. In simple words, there will be so many rocket launching in the sky, spreading so many black carbons in the atmosphere destroying the entire ecosystem. That will affect our health, will cause changes in temperature, will decline the growth of our food and will become the reason for the destruction of our atmosphere for sure.

Conclusion

Since we cannot control the growth and implementation of 5G Technology, it is better to at least understand what is coming next for us and for the next generation. Try to avoid 5G as much as you can until the authorities find out a better solution to provide such a service. Share your thoughts about 5G or previously used technologies. Also, share the knowledge of future technologies that will help us learn and will benefit our readers as well.Sourceshttp://www.cellphonecancer.com/the-looming-health-risks-of-5g-technology/ https://www.electricsense.com/12399/5g-radiation-dangers/ http://thehill.com/opinion/technology/357591-public-health-is-littered-with-examples-where-economic-interests-trumped http://www.latimes.com/business/la-fi-cellphone-5g-health-20160808-snap-story.html https://www.pbs.org/newshour/nation/how-might-cellphone-signals-cause-cancer https://www.pbs.org/newshour/science/major-u-s-study-links-cellphone-exposure-to-cancer-in-rats http://www.saferemr.com/2016/05/national-toxicology-progam-finds-cell.html Read the full article

#4g #5G #5gantenna #5gbenefits #5gdisadvantages #5ghazards #5gnetwork #5gspeed #5gtechnology #5gtechnologydangers #Everythingabout5G #Everythingabout5GTechnology #frequencies #globalmanagementagents #gmagents.com #radioation #whatis5gtechnology

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kj-nixon · 6 years ago

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happy v day

On any other day, it would be nearly impossible to wake KJ up before 10am. You would have to fire a gun next to her. It was actually a major concern of her family’s, but she had always been more of a night owl than an early bird.

But today was Valentine’s Day. And this year she was going to do something fantastic for Hunter.

Last night, she had stolen his Apple Watch after he had fallen asleep and set the alarm to vibrate on her wrist at 7. She hated the thing because she felt the radiation from it would lead to arthritis. Bailey had tried to explain that that wasn’t how arthritis worked, but KJ was still skeptical. Regardless, it was the only way she could think of setting an alarm without also waking up Hunter.

God damn, 7am. Any later and Hunter would probably wake up on his own and ruin the surprise. Why did he have to be such an adult?

KJ grinned at that. That’s why she loved him.

As gracefully as she could manage, which wasn’t all that graceful if you knew KJ, she slipped out of their queen sized bed and tip toed to the kitchen. Their apartment was more of an open loft. A giant, brick square with only the bedroom and tiny bath distorting the shape by jutting out to the side. Looking at the floor plan, she had never quite been able to figure out how it interlinked with the other apartments, but really, did it matter? It suited them perfectly. The kitchen was as much a part of the living room as it was the dining room.

Open concept, open vibes.

They had it decorated as some combination of industrial modern and cozy, and the kitchen was pretty much the same. The tricky part was that KJ so rarely actually opened their cabinets that it took her a few attempts to find the pans she needed. Eventually, though, she got the bacon onto the gas stove and started on making breakfast in bed.

Hunter was, hands down, the best thing to happen to her. She knew she said it a lot, but it was just facts. Without him, she would probably be chasing yet another degree that she wouldn’t complete. He rescued her. Of course, he’d never admit it, but KJ and her siblings knew that she was kind of worthless without him.

And she was worthless, no doubt about it. Worthless against conventional standards. She couldn’t keep a job, her temper kept her from really being too great a people person, and without help her living space would be a dump. But she thrived in a space where you could let her be expressive, and Hunter provided her that. He encouraged her to be as creative and goofy and obnoxious as she wanted. And, somehow, they had figured out how to monetize it online. The cookie crumbled perfectly in that way.

She wanted to get lost in all the different ways she loved him, but it was almost impossible to actually start a list. Because as soon as she thought of one detail, it was almost immediately replaced and forgotten with another. He was just.... her world. She was obsessed with him. And she was pretty sure he was equally obsessed with her.

She assumed. She hoped.

KJ wasn’t actually a secure person. Some would even dare to call her insecure. And she felt justified in her anxiousness. Comparing herself to others was one of her most developed skills, and she never could measure up. So, if by some chance a girl who was just as pretty as she was, but twice as responsible came along, was there really any doubting that Hunter would take an interest? He was actually the perfect, functioning adult. One day he’d realize he was tired of babysitting a grown child. She just hoped it was on his death bed. Because KJ quite actually couldn’t live without him.

They’d be together forever if she had any say. And if you know any Faline, they have a lot to say.

And so what if they weren’t legally linked? KJ loved being with him no matter what. Did she sometimes dream about having the big wedding? Sure. Did she ever wonder if he even thought about asking her to get married? Yeah. Was she kind of concerned that he hadn’t asked yet because he didn’t want to permanently link himself to her in such a way that it would be difficult to leave her when he was ready? Who the fuck asked you?!

KJ’s brain snapped back to the kitchen when she smelled the smoke. While zoning out, she had splashed bacon grease onto the range and started a fire. Fucking ADHD.

What were you supposed to use on a grease fire again? All she could remember was not water, but she needed to put it out before the alarms went off and woke Hunter up.

Um.

Ummmm.

Flour!

Kj had no idea where they kept flour, or if they even had it, but the pancake mix sitting on the counter was the next best thing. Without giving herself a moment to second guess it, she dumped the box of powder onto the stove.

Well... on the stove, in the pan, and on the floor, technically.

She stared at it, willing it to not be all over the place. But, alas, there it was.

Kayla Jane, you’re an idiot.

But at least the apartment wasn’t up in flames.

Sighing, she dropped the empty box on the counter and skated to the corner deigned the living room in her socks. Her sleep tank and shorts were covered in mix now, but when was she ever put together? KJ picked up her phone and quickly ordered Postmates from their favorite diner, like the proper millennial she was. Should’ve done it in the first place, but she wanted to be romantic.

The second phase of the morning was cute enough anyway. It didn’t take her long to get her computer hooked up to their TV and get started on touching up the final bits of editing for her next video. KJ had become pretty savvy with anything techy since her career on YouTube took off. Not that she understood a single thing about engineering or how any of the machines actually functioned, but she could put it all together and operate it pretty easily if you gave her twenty minutes and a 5 Hour Energy to figure it out.

The doorbell rang and she ran to grab their food, knowing full well that he’d definitely get up for that. If he hadn’t smelled the smoke already.

Sure enough, Hunter stepped out of their room just as she finished unpacking their breakfast. KJ would never get over how insanely tall and good looking he was. Like, it wasn’t even fair.

But she sure did appreciate having the injustice in her bed.

He smiled at her and chuckled, probably laughing at how messy she was.

“Don’t go to the kitchen,” she warned, pointing a finger at him threateningly.

“It kind of smells like I should,” he replied.

“You absolutely should not. You should come kiss me and get your present instead.”

“That does sound much more pleasant.”

He graciously leaned down so she could stand on her toes and give him a peck on the mouth. She guided him to sit in front of the television and placed his food in front of him. “Happy Valentine’s Day, baby.”

“Happy Valentine’s Day, sunshine.”

Patience wasn’t really a Faline trait either, so she only gave him enough time to take two bites of food before she climbed into his lap and face the TV. “Okay, I made something.”

“You did? For me?”

“For you.”

“I’m touched.”

“You will be.”

“So will you.” He winked.

She licked his cheek. Then she pressed the enter key on her keyboard.

The video went live on her channel. A shaky close up of Hunter’s forehead came on screen. You could hear KJ’s laughter over the speakers as the camera zoomed out and you were able to see the picnic set up from one of their earliest dates. Minute by minute, the video played through a compilation of vlogs from the last four years of their relationship. Some were of their travel adventures, others were at home where Hunter was obviously unaware that she wasn’t filming. Two consisted of KJ being home alone, lamenting her state of abandonment while Hunter was on a business trip. Every clip, every piece, was carefully chosen to show how perfect they were.

KJ had been on social media for the last three years, but she had never made her relationship public to her audience. Anything regarding Hunter was posted to her private accounts that only friends and family could see. Even her family was often used as clickbait. But Hunter had been reserved as a secret, or marketed as just a friend. And she had never quite been able to explain why.

Part of it had been that she was afraid of karma. If she put them out their publicly, then maybe they’d break up and she’d have to announce to the world that she was alone and her person had left her. Or maybe it was because she was selfish and didn’t want him to get any attention outside of her (and Simon.)

But, around Christmas, she had decided that she wanted the entire planet to know how mad she was for her. She wanted her audience, people she loved and was inspired by, to see how lucky she was.

And she would cut any bitch who tried to bat a single eyelash at him.

The video was only about five minutes long, nowhere near the length of her usual challenges and vlog segments, but there was four years of love pieced throughout it. And she prayed to the universe that he got the bigger picture.

That she loved him more than anything on the entire planet.

It ended and she stretched her head back to see his expression, a proud smile on her face. For a moment, he just continued staring at the screen.

She knew it would take a moment to buffer in his brain. They had discussed forever ago that they’d never go public and he was okay with that. Hunter had never cared one way or the other, but KJ had insisted.

Now...

He looked down at her and she saw his blue eyes glisten. It made her smile wider. He was such an emotional tall man.

Climbing around to wrap her arms and legs around him, she sat up to look him directly in the face. “You’re my person. I’ve staked my claim across the globe now. So if any skanks try to make a move on you while you’re wherever your stupid job sends you, you now have live proof to show them that I will hunt them down and burn their eyebrows off.”

“Oh, it’ll have them and their eyebrows shaking in their kitten heels.” He grinned.

She kissed him. Hard.

“I love you, Green Giant.”

“I love you too, Thumbilina.”

KJ tucked her head into the crook of his neck and gave a happy sigh.

“So... What did you burn?”

“Oh my god, SHUT UP!”

#mood

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techjpr · 7 years ago

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December 2018: Bad passwords, 2019 events, winning fantasies and tired wrists (not related)

Hello, beautiful TJs and PRs!

Is this thing on? *Tap tap*. Marcel here. Taking over from the inimitable Phoebe. Please be gentle.

Before the festivities begin, in this final newsletter for 2018 (and my first), we’re sharing some exercises for tired wrists (minds out the gutter, thank you), announcing November’s Fantasy Football winner, and letting you know whether your password is truly terrible and everyone knows it.

TechJPR social stuff

⚽ TechJPR's Fantasy Football winner for November is Mark Wilson. Mark had a superlative November scoring 279 points, 18 more than James Roche in 2nd. He pockets a £40 Amazon voucher courtesy of ResponseSource.

🎉 ResponseSource hosted a journo party; the turnout was great -- despite the Brexit malarkey. Though, 12 couldn’t go, citing Westminster as the cause. And the soirée has even secured coverage in UK Press Gazette.

⌨️ Do your wrists hurt from typing your headlines or pitch emails too fervently? Sarah Lafferty shares some exercises for tired wrists. Shake it out and stretch Armstrong and you’ll be like a newborn.

📝 Oh, and don’t moan about your subs...

Some techy titbits

🔓 SlashData revealed 100 worst passwords of 2018. Alongside perennial headshakers ‘123456' and ‘password’ is now... ’donald’. Oh dear.

🚫 There’s a new, most disliked video on YouTube. Overtaking Justin Bieber’s “Baby” is YouTube’s own 2018 rewind video. Now that’s awkward.

📱 A scoop from BBC’s Dave Lee. Twitter’s CEO deleted Instagram and Snapchat! That’s not very social, is it?!

🎅 As Christmas is nearing, here are robot reindeers. Pulling Santa — obviously.

Jobs/things to do

Journo-side

🖋️ Contentive is looking for the experienced Editor to oversee Accountancy Age, Financial Director, and The Global Treasurer.

🖋️ The Wall Street Journal is looking for a capable human executing daily curation on the Journal’s native platforms, focusing on the mobile app and desktop website.

🖋️ Reuters is seeking an EMEA-focused reporter to join its data journalism team in London, to produce deeply reported, data-driven stories, either alone or in collaboration with other reporters and graphics editors.

Over in PR-land

💬 Microsoft is recruiting for a 12-month (I think, oddly) PR & Communications internship.

💬 PR Cavalry is on the lookout for a London-based director of insights & strategy.

Events to attend – or not

🎟️ What: CES 2019

🏢 Where: Las Vegas, NV

📅 When: 8-11 January 2019

💡 Why: CES (Consumer Electronics Show) is the world's gathering place for all those who thrive on the business of consumer technologies. It showcases more than 4,500 exhibiting companies and tests, not just the latest gadgets but also the mental and physical endurance of all who attend. But do I really need to introduce CES to you all?

🎟️ What: Innovate UK in the East of England 2019

🏢 Where: Anglia Ruskin University

📅 When: 22 January 2019

💡 Why: Innovate UK in the East of England welcomes thinkers and the doers to learn how its ‘family’ supports business innovation across the region, including working with universities and knowledge bases to accelerate innovation. That's a lot of buzzwords but, trust us, it's good.

🎟️ What: EmTech Asia 2019

🏢 Where: Singapore

📅 When: 22-23 January 2019

💡 Why: EmTech Asia sees the brightest minds in robotics, artificial intelligence, biomedicine, blockchain, virtual and augmented reality, computing, energy, sustainability (and much more) come together to share breakthroughs. In short: it's where The Singularity will begin.

See you next time…

Get in touch @TechJPR, [email protected], and our (always harmonious) Facebook page if you have news to share. We hope you're all well.

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scriblaniacposts-blog · 7 years ago

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THE DIGITAL CONUNDRUM

I knew I had woken up to one of the worst Mondays when all I could feel were the heat waves welcoming me through the broken window pane of my hostel room. My savior, the ceiling fan seemed not to be in its usual self. My semi-closed eyes and my sleepy body suddenly jump- started to the horror that lay in front of me. The electricity was out which meant ..no fan, and more importantly ..no WiFi !!. , which, if you are a 20th gen or 21st gen homo sapiens, succumbed to the digital overlord, might know the seriousness of. so many things fall out of place, or as Pearl Zhu says,

Today's digital organization is more like an organic living thing, thriving at the expanded ecosystem

I am not a techie expert or an analyst to tell you exactly what Pearl meant but all I knew that I couldn't thrive without electricity. My body unsure of whether to step down from the bed , rolled around like those beef -rolls which Gordon Ramsay made last night, on his YouTube channel .There is this strange thing about social sites, the moment you think of it, the urge to visit the site increases exponentially. Then those gadgets with different shapes, sizes and colors come to our rescue. We are so into this vicious circle of false promises that whenever we pick up a gadget, with a determination to keep it down in 5 minutes we end up being hooked on to our mobiles for the whole day. And , here I am , tapping on my phone , scrolling through videos and notifications , so much that , all I am left with is a pathetic video of a transgender singing " despacito " ( not that I despise transgender-ism...but these are not the videos which one would put on their playlist . ) .My eyes had become sore after all the screen-glaring. It's not that you don't feel like keeping the phone aside, it's just that those vicious hands of lethargy clutch us so tightly that we get addicted to watching people move, on our biscuit screens rather than doing it ourselves. I have seen people with such gigantic levels of addiction that they prefer mobiles over almost everything. I had a cousin from New - York, who preferred carrying mobile -phone to the toilet than a bar of soap ( so very Indian ..when I thought about it ...his preference to using tissues can be yet another reason )

One pattern Which cannot go unnoticed is the fact the with the passing of time, the mobile companies are competing head over heels in making mobile phones thinner and their pockets thicker. I mean, who wouldn't like to carry phones as thin as a paper .....so hot and elitist !!!. Thin and sleek is okay with me but it's the price that makes me flinch. I had always imagined workers cutting pieces from a large chunk of metal in the order of the sizes required..from thick to thin. So based on this theory ..the Einstein in me reached the conclusion that a thin I-phone should be put on a very low price range as compared to a fat windows phone ( old version). I believed in this theory a for a long time until one of my IT friends slapped me out of my dream with those technical aspects ( written on the boxes of the mobile phones ..which I usually pay little attention to ) which I didn't understand a word of. But one thing am sure that my dearest friend wanted to tell me was, the importance of comfortability in deciding the price factor . Well , my kidney was comfortable enough.

Time and again ...my phone keeps on showing me memories ...from long - forgotten years. This is very irritating and it gets worse if you had a shitty past. All the time you spent in getting over some bad memory ...is destroyed when your phone shows you the picture with your ex which you took 2 years ago in the google memories ...and the worst... google makes animations.

On my ride back to my hostel I introspected on how technology has held us captive to its mesmerizing features. We have shifted from being social talkers to social-media talkers, strangers in real life to -friends forever on social media. Last month I had befriended a girl on Facebook, with whom I used to chat . Through her chats, I was almost sure that she had enough confidence to rule all of England. Then came the day when I proposed that we meet someplace to know each other better . Since then I have been blocked by her on all accounts. Well, so much for the confidence. For some strange reason we are afraid to show what we really are ..and thus preferring to show our ' blue -jackal' self to the world, and end up being ruined of the reality. There's a reason why humans have emotions ( or as the Pasteur says " bestowed with),so that they can express them verbally rather than digitalizing it. Emotions expressed through the reaction button and words expressed through Auto-correct are as terrifying and scary as the 'cold- look ' of the robot from the movie ' I - Robot '. We obviously don't want fake - generation somersaulting among the mysterious strings of the social -media dupe that we all happily indulge in. Somewhere or the other we all know that we need to stop this digital-craze but sadly, we are like the stain on a white shirt ..left unwashed for long . How-much-ever we wash ..a speck always remains.

All these thoughts sure ruined me of my view of food stalls on the pavement. A mere look at how they made the chicken - fry made me hungry. For a week, since I didn't step out much, I had to rely on Ramsay for the feeling. Walking towards my room I promised myself that I would shun all my addiction to digital networks. Maybe I would step out a little, go for a jog or write something. With such a newly - found determination, I felt free. I didn't want a lethargic day, after watching a movie overnight, or spending days waiting for someone's message on Whats-app. As I climbed the stairs to my hostel ..two boys sitting on the stairs were laughing at a YouTube video.

"Pity!..wasting away their life !!" Chuckled the new me. The corridors were empty and I could hear the loud screams of joy from the hostel rooms. Something in me stirred ...the hatred towards the digital- Life seemed to have lessened. My phone chimed and vibrated. I had to control and stay put to promises. For me, the popular saying turned out like

"When u don't want something ...the whole world conspires to make u addicted to it ".

My phone vibrated again ..as soon as I entered my room, the WiFi was working again. 850kb/s.....all the messages were shouting out loud as my phone continuously vibrated. I quickly sat on my bed and promised myself strictly ..a 5-minute mobile tour. Well, that was the night that I completed one whole season of " Black-Mirror" on Netflix. The digital overlord had yet again caught me in its clutches.

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JULIE ANDEM E MARI MAGNUS, MEDIAMORFOSIS BRASIL 2017

Palestra apresentada por Julie Andem e Mari Magnus durante o evento Mediamorfosis Brasil 2017, em 16 de setembro de 2017, em São Paulo, Brasil.

Transcrição por Leticya Bernadete.

Mari Magnus: It’s worth mentioning that we work in NRK which is Norway’s Public Broadcaster and SKAM is a drama series that runs daily online trough this web page. It’s told trough clips, or scenes, screenshots of texts between the characters and also different social media platforms, which the characters live on.

Julie Andem: So you could say it’s a mix between a blog and a drama series, in a way.

MM: And it also runs in real time, which means if something happens in the story Friday night, 9:30, we would publish that content Friday night, 9:30, and today it’s Saturday 16th of September, 2017, right? So, if SKAM would still be running now, it would be September 16th in SKAM as well.

JA: So you get the point. They have the same time as we do.

MM: So, here’s an example from season 4 of the content we published. The audience never knows when new content can come, we’re online, like, 24/7, and new content can come out at anytime.

JA: Sometimes we will say, give them a hint, say maybe something someone’s meeting up at 5 and we know it will probably be a clip, but other than that, you’ll never know.

MM: So, you see, the week in SKAM runs from Saturday to Friday. (Example on Power Point). In this week in SKAM, Saturday morning was a clip published and then during the evening, some chats between characters. And also on Sunday the audience only got a chat and on Monday though they got two clips and so continues everyday. And we try to make that everyday is a small cliffhanger or end with question, just to keep our audience to continue going online and check the web page if there has come out any new content.

And also, this what I’m showing you now is published on that web page, but SKAM also is told on other platforms. (Shows Posts on Instagram about Eva’s Party). This Friday was a party, so on different Instagram accounts and on Youtube, content got published by the characters.

JA: So, all the characters that attended this party, everybody that had seen that scene, later that night, the characters would report from the party. Posting pictures, or small videos.

MM: Also you can watch SKAM as a traditional drama series, where all the scenes are cased and edited together, like a conventional episode that we publish every Friday on demand and also on Flip TV. But the episode, generally, last from, we have episodes with 15 minutes long to 50 minutes. So we never know before…

JA: We never know. The story decides how long the episode is gonna be. It’s not at all made for linear television. In our case, sounded clear, that they had to work and program around it, because as Mari said, it could 15 minutes or 50 minutes. The story decides.

MM: But the story, the concept, it’s customized on a daily experience and that’s on a web page we want our audience to follow SKAM.

JA: So we think the episodes, the full episodes, are more like promotion, because I believe that most people when they start watching SKAM they start watching the full episodes to just get engaged in the story, but then they keep on watching episodes until that one Friday when the cliff is so strong that they can’t wait until the next Friday and then they go online and then they’re hooked. Then they have to check everyday.

MM: So, Julie and I just finished the final season ever of SKAM, season 4, and SKAM has run for 4 seasons now in 2 years (2 seasons every year, Julie says), because we follow the school year.

So, in season 1 we follow Eva, it premiered September 2015, so we follow the school year, so every semester of the school there’s a new season.

JA: Every season is told by different character. All of these characters go to the same school and exist in the same universe, but the first season was told through Eva’s point of view, so it was her story. And she had an emotional journey as a character and there was a specific story to that character but then the next season the story was about Noora which was her best friend and then you see the universe and you tell the story through her point of view. So every season switches character, but all characters exists in everybody’s seasons.

MM: We’re from Norway, SKAM is made for the Norwegian market, it lives 5 million people in Norway. Our target audience was girls 16-year-old, which is approximately 30 thousand girls.

JA: Exactly, the smallest target group ever. We could call each one of them…

MM: Something happen during season 2 and season 3. For example, there’s a fan group in Brazil with 86 thousand members and during the last day of the episode of season 4 ending, ending this SKAM universe, ‘Thank You SKAM’ was globally trending on Twitter, under the hashtag #ThankYouSKAM, where fans were telling their stories about how SKAM had impacted their life. And then during season 3, I’ll just show you, 180 million views on the Chinese fan Youtube.

We never ever ever expected SKAM to become this big.

JA: So we’re gonna try to explain now why it got this big. We could talk about there’s not one reason, or I don’t think it’s either 10 reasons, I think it’s probably 100 reasons. We’re gonna give you some, or very some of the things we think, that we know have an impact.

The first question people usually ask me is how did you come up with the idea to have a show in real time as a blog? And that really is something NRK has done for since 2008. So it’s nothing that happened overnight. In 2008, I used to work in the children’s department and in 2008 we made a fictional video blog for 12-year-girl. So, it was an actor playing that 12-year-old-girl, playing Sara, and she would talk about her life in the web cam, she would blog, and tell the viewers everything that happened in her life. Everything was written and she was an actor. And then we started also to add small fictional scenes, almost what you have in SKAM, and we mixed that into the blog, and that not really logical, but the target group was 10 to 12 so they didn’t really care or understand so we just did what was best for the story.

And then in 2010, we tried to experiment more, we made the same type of blog, but this time we had 3 different characters blogging on the same page. And that was a mess. That was real messy. That was nobody that could understand that story except from the fans who were really engage in the story.

And lastly, in 2013, this show Jenter, is still running at NRK, I made the first 4 seasons and now someone else is making the last 5 seasons, season 10. It was still a fictional video blog that the characters would blog about their life, they would talk to their viewer through a web cam and we would have small clips and the characters would switch from season to season. So SKAM, that’s where SKAM comes from, because Jenter reach, it was really popular, it reached out from it’s target group and 15-year-old girls, 16-year-old girls, started watching in. NRK, the broadcasters said ‘Wow, maybe there’s a market here’, because they hadn’t made anything for teenagers in 20 years. And the saying at NRK was that ‘they are impossible to reach’. So the target group from 14 to 18 had never had any content made to them in 20 years. So that was what we were trying to do with SKAM.

MM: So SKAM is based on this experience from these productions and as well both us came from the children’s department have never worked with a teenage audience, so we had to do research. So during our 8-month comprehensive research period, we did over 50 depth interview with boys and girls between 15 and 19 years’ old with different religious background, or sexuality, or social background. I think I’ve spend over hundreds of hours stalking them on social media (I’m sorry about the lines, I think we crossed, many times, Julie said).

JA: I don’t know if you know this but I’m really a fan of this method called NABC, and it’s developed I think it was meant for tech companies, so tech companies would use it to develop new gadgets, (Mari complements) anyways, the method is like this: it says that’s instead of going out in the target group and gathering a lot of data and statistic, what you do is you find one representative in that target group and you interview that person trying to find a need, something that person needs. And then when you find a need, you try to meet that need with something techy, or a show, like we do. And that’s the method. So we didn’t use, we didn’t talk to one representative, we talked to many representatives, we talked to many, probably 15, 50 teens. But what we were looking for in our research was a need, what do they need, is there anything we can give them with a show? And I must say that very early, before we even started the research, because we ended up, I think it’s vey obvious we brought a need and knew about this need before we started research, but we didn’t want start look for it, and it was so strong. And that was that we could see that teenagers today are under a lot of pressure, in every aspect of life, in school, with friends, in sports, in music, everywhere there’s thrive to be perfect and the pressure is real. The question we ask, is it possible to make a show that we take away some of the pressure from the teens?

And we ended up with some tools, having some tools that we wanted to give out. One of them being, for example humor and the ability to laugh of yourself, self irony, if you can laugh of your suffering then the pressure is smaller to be perfect. So that was one of the tools we used. Another tool we wanted to use was showing then how human interaction works, because when you’re a 16-year-old and you get reject by a boy you will think that there’s something wrong with you, definitely. But trying to show them how every human being has their own problems and how that affects, how it will affect the people around you and that boy who just rejected you it’s probably, he got his own shit to deal with, so it doesn’t have to be… Interaction. And also, showing them the value of facing fear, to build self confidence, and showing them you always grow stronger in confronting a problem then running away from it, so that was the 3 main things we wanted to try to give them, to take away the pressure trough watching SKAM.

MM: Basically this mission is well down into this sentence which says ‘SKAM aims to help 16-year-old girls’ strengthen their self esteem through dismantling taboos making them aware of interpersonal mechanism and showing them the benefits of confronting their fears’. This is the main mission of SKAM in every part of the production if we were like unsure of anything we would go back and look at this and see if does this help their self esteem? This is our rule.

And also during research we asked our target audience what they watched and watch Game of Thrones, Modern Family, all these big budget drama series from the US and also spending a lot of time on Youtube and other social media, which is tough for our little budget project for us to compete with.

JA: We can’t really compete with Breaking Bad or Game of Thrones, but we have something that the big studios in America don’t have and that is that we know exactly who those 30 thousand girls are. We know what culture they grew up in, we know what they eat for dinner, we know what they watch… So identity was our strongest card and we had to play it really right. And the way to play it right is to have really great characters that the viewers can identify with.

One of the characters in SKAM is named Sana and I had an interview with a 17-year-old Muslim girl before season 1 and I asked her ‘I you could write, if you could decide, if I’m gonna make a character for you, how should that character be?’ and she said ‘Can you please make a strong Muslim girl, that is not suppressed by society, that is not under social control, that has her own opinion and is strong?’ and I made that character, I made Sana.

18:50 – explanation about Russ bus

MM: Creating this web drama genre, we call it, in 2015 was a bit different then in 2008 with the first show Sara. In 2008 the blog format was in the golden age in Norway, every pre-teen girl used blog to express through web cams and blog posts. During research, I knew this from the start that blogging is dead in that sense we used in the previous show, but I remember a girl told me ‘I’m 100% myself on Instagram, just a better version’ which I think it’s kind of true for all of us and that’s when it came to me that we had to include social media in the storytelling. Because the digital identities teenagers have, and I think for all of us, are so important and so involved in out life. So, that became this (shows all of the Instagram’s accounts). Every character in SKAM has an Instagram profile, a Facebook profile, and some are on Youtube and other platform, like Snapchat.

Which we can follow these characters are living 24/7 online during the season, posting pictures from their lives always in character. These characters would never publish a picture that didn’t feel that this was from Sana, or Noora or Eva. It’s true to character. Every character has a mood board, which also is rooted in the research, with the aesthetics of how they take the pictures, the humor, how they write the captions, and which emojis or filters they use. And everyone has their own identity online.

So you could follow these characters just like you do with your friends, and when you’re scrolling down your Instagram feed, watching what your friends are doing, then suddenly a picture of Vilde or the group of girls, then the fiction interferes with the reality and it meets us. And it doesn’t become so important if Vilde is a fictional character or if she is your friend, and that’s how I tried to work with social media to let the audience identify and let them feel authentic as if the character were speaking directly to them like they did in the web cams and blogs in the first [productions].

JA: So we tried to find new ways to create that identification and connection with the audience.

MM: And you can define the how we use social media and the social media accounts we use, we can define it as promotional tools or storytelling tools, and it actually doesn’t matter if it’s either way, because it’s so integrated in the story. Because when we use Instagram it’s a good promotion on the show, we’ll try to show you in a sample how we use social media and real time with the story.

So here we see from season 1 the clip from the bus meeting and season 1 is Eva’s season and her boyfriend is named Jonas. So this clip was published Friday, 6:50, Friday evening and the morning after, if you follow SKAM online everyday that week you would see Jonas and Eva waking together the morning after, we’re not telling how they ended up there, which is not so important, because they’re boyfriend and girlfriend, they sleep together once in a while.

Friday evening Jonas posts this picture on his Instagram, refer asking his best bud Izak if he catch a reference (blah). So Izak replies in the comment section this Friday evening and Izak is on his Instagram and Jonas is on his Instagram, in real life is Julie and me sitting on Instagram. (Could not understand). Izak is of course catching the reference immediately and Izak and Jonas start a conversation in the comment section underneath this picture. And Eva starts to interact with them. And that’s just me with my iPad and my iPhone.

JA: And they start a conversation in the comment section of Instagram and then the viewers start to comment also and the characters start to answer the viewers. (Julie reads the conversation at 30:26)

MM: They started to communicate with the fans on there in real time. But it’s important to know, this is the beginning of SKAM. I think there was 20 thousand people, unique users on the web page during that week, and Jonas’ Instagram he had like 200 followers and we knew, ‘okay, probably like 10 people will see this interaction in real time, see the conversation happening at that time’, but for them, who would see, it would feel so strong and so real and authentic that they would be like ‘are these characters real?’ and then they would go talk to their friends and the show would spread throughout the outlets.

JA: That’s kind of how we did promotion in the start.

MM: We wanted to let the target audience find the show themselves. So we didn’t send any big promos or trailer on the linear TV or anywhere else.

Of course we couldn’t continue doing this, because this accounts became very popular, they gained a lot of followers, with a lot of comments, so it would just disappear. But that’s a way of how we tried to work to continue find ways to interact with our audience and something in the storytelling to create a bound between the audience and the characters. And it’s really really easy to interact with SKAM, we don’t need a password or username to go into the website. There’s a comment section in every content that we publish and you can comment anonymously. The storytelling and tools we use in SKAM helps and amplifies the identification to the characters which also brings engagement. Then the audience start hammering on their keyboards, sharing a lot of theories, and emotional reactions, and also they dare to ask questions that they probably wouldn’t dare ask in real life, which becomes really beautiful interactions in the comment sections. We try to read most of the comments on our web page and on different fan forums, but it’s difficult. But it’s like a ongoing focus group, because they’re telling us their predictions, and we’ll go ‘okay, so we’ll try not to do that’, and them they’re telling how they feel about something, and because of that we know our audience really well and the audience knows us also, but we try to know them a little bit better. We’re trying to use all their response and comment section in the story. And we will try to show you some examples on how we use the reactions from the audience in the storytelling.

In season 2, the big love story is between Noora and William, this example is from the second last episode of season 2 and the couple has been trough a conflict, so they’re struggling, but Noora, the feminist Noora, has finally declare her love to her friends for the douchebag William and all of her friends and in whole SKAM universe is ready to see William and Noora together. But just a problem, William is missing in action, he won’t answer on any of her calls or texts messages and the fans are flipping out. Because remember, this is told in real time so, we have to, the audience have to feel what Noora almost is feeling, we have to wait with her to get the answer and we start analyzing why isn’t he replying…

JA: Yeah, everybody started analyzing. At this point, I think this was the first time we understood how big SKAM was in Norway, because everybody in Norway was analyzing what could be wrong with William, why isn’t he answering and what is he feeling? Big cellphones companies started making advertising saying if William had our coverage plan he would have answered by now. The whole public was going crazy. I think it was 2 and a half days or 3 days we waited.

MM: This is the spoiler. Some fans made this web page: haswilliamanswered.no and it would continue going no, not yet, no, no no… And then finally, when he did answer, it was just yes. But ok, it was an intense week. This person wrote this in the comment section ‘I can’t concentrate on my own exam until William has answered’, so what I did, I copy and pasted this line and gave it to Eva and included in a chat between the girls. Now Eva can’t concentrate on her exam until William has answered either. So this shows our audience that we see them and we’re all on this experience together, Eva is desperate to see them together, they’re desperate to see William and Noora together, we are all desperate.

JA: It unifies the characters and the audience. So reality and fiction mixes.

MM: And it’s not so important what is what, or if it’s fiction or reality, because we’re all desperate (could not actually understand 37:38).

JA: So another example, this William character that we talk about, he always enters in slow-mo. I use a lot of clichés in SKAM and one of them being him always entering in slow-mo. And the first time I did it the viewers loved it, second time I did it, they still liked it, third time I did it, they were like ‘c’mon, are you gonna do this forever, are you like, is he always gonna come in slow motion?’. But then I kind of answered that in this scene we’re watching now and you should listen to the lyrics of the song (clip plays at 38:33).

So instead of stopping doing slow-mo we decided to comment it and show that we hear what you’re saying, but we have humor and self irony, the same stuff we’re trying to show our audience.

MM: 40:06 – The last example is this: SKAM has become hugely popular on the SKAM and this is a picture drawn from a big popular talented fan fiction artist, @elleskam on Instagram, and she drew this in the end of season 3 and we got so many mails and comments on this, and hashtags, and people wanting to see this and saying ‘please, can you create this?’. Let us know if you recognize something from the first scene of season 4. (Clip from season 4 at 40:48). So that’s just a way of saying thank you to @elleskam who draws these beautiful pictures from SKAM and engaging with and fandom.

MM: So, we have tried to sum up – 41:25.

JA: Do the research and listen to your target group, take them seriously. Everybody knows that you’re supposed to listen to your target group, but really listen. I didn’t stop asking questions, when I did research interviews with these kids I didn’t stop asking questions until I really understood it, like until I really felt it. Because if they told me about an experience and I could feel and I could recognize something from my own life, and then try to tell that to the audience, then there’s a bigger chance of reaching. If a 16-year-old girl has felt it and I feel it, there’s a big chance a lot other people also have felt it. Try to listen and really understand and like we said, try to get them, I feel there’s a lot of studios and broadcasters that are always discussing how to get teens, but if you flip the question, if ask what can you give them and what do they need?

MM: And working with teenagers today, growing up in this digital world, they have this ease to become their own broadcaster, it’s natural to be heard and have an influence, if they want, they have the possibility to be heard. And I think there’s and expectation from the audience to have an influence and to be heard. So I think it’s important to listen to them and give them a possibility and see that some of the examples we showed you. And also adapt to user behavior, that’s a must I think, and also be willing to experimenting about how to challenge, maybe, the user behavior because it’s constantly changing and I think if SKAM would’ve run for 10 seasons, it would be looking completely different from season 1 to season 10, because how we communicate and how we consume is changing. And also a good story will always be seen.

JA: It’s always this discussion about how to tell stories about (44:25 could not understand) or how to… But if you don’t have a good story or good characters, it doesn’t really matter.

MM: And one more thing: like Kanye West says ‘listen to the kids, bro’.

Question about when Mari is posting on Instagram, or chatting on Facebook, or replying comments. Is she creating, is she improvising?

MM: Yeah, it does have a script. How we cross (?) is that Julie is writing an episode script and we’ll meet up at the meeting and talk through the script and start planning how can we tell this, which precedent should we bring to the online storytelling and that’s not in the scenes. And then I start to write how we can do that. And many people are saying, because I am in charge of all the accounts and writing all the text messages and their Instagram accounts, and people are like ‘How do you do so many personalities?’ and Julie is writing all these personalities in the script as well, which is in some way the same. But then constantly, cause runs in week time and I think it’s really value that we use the reactions that comes immediately in the story. Often I call Julie in the evening and I say ‘Oh, now they’re talking about this, maybe I should write a chat that could just continue it’.

Yeah, I’m listening and have to. I usually compare working with SKAM like in a band or standing on a stage, because it runs 24/7, we almost produce in real time and the response comes immediately, just like if you’re in a band or in a stage, you have to adapt on how the audience is responding on your performance and that’s what we try to do as much as we can in SKAM in use to respond to get a 48:57 (could not understand).

Question about the SKAM team. How does it work, how many people are involved in the process of creating and producing all the content?

JA: I write the script, all the episodes, alone, I don’t have a team. So I’ll write an episode divided into the clips we’ll see, I’ll write the clips and then make sure these clips will work in an episode. And then, Mari and I will sit down, when we have time, when we will discuss the clips and then, because the clips together should work like an episode, so I make sure of that, all of these scenes together work as an episode. But then we try to give all of the viewers who follow everyday, online, more story and that’s what Mari is ready.

MM: It is basically just also, Julie is really, really independent in her writing and then the web content and also, yeah. It’s basically us two who writes.

Question about how the production is their life.

JA: Yeah, that’s right. It’s a 24/7 job (Mari). I think also this is one of the reasons of it’s success, we have a really small team. Everybody in the team is really engaged in the show, they loved working with teens and we have the same vision for the show. So in the last season we had much more people on set and the thing is with more people something it just takes more time. Even though I’ve been working 24 hours a day, I loved working with a small team.

Question about the format of SKAM and selling this format to another company or country.

MM: Like I said, SKAM works in 2015-2017, like how is distributed and published, and like I think, like I said, we have to adapt to consumer behavior, so I hope like it will change and I really hope that telling like this won’t be the main storyteller in a way, because I hope that there will be diversity in how we distribute content and create and continue to develop story.

JA: This works in 2015-2017, maybe in half a year it won’t work the same way, but I believe we will see many examples of it and I think we don’t own this format, that’s NRK that owns it and they have sold it to different places. So we will see variations of SKAM and probably other companies trying to do similar things.

Question about how did it work when an episode had 15 or 50 minutes.

JA: With the work we started in SKAM was an experiment, so we had a really low budget and we were just going to try to reach teenagers. And nobody in NRK, NRK is a really huge production house, nobody really cared about us and that’s a good thing, because they would leave us alone and we could do what we want. So we said ‘okay, we’re gonna make this digital, the target group doesn’t watch linear television, so we’re gonna make it digital, they’re gonna watch it on this page, but we will also create episode in the player every week too. And I think of the episodes, like I said earlier, as a promotion strategy more than the real show. So then one day, NRK woke up and understood ‘oh my god, this is really big’ and then they told us ‘we want to put it on linear television’, and we said ‘no, but we’re making this a digital platform and we can’t change that, so okay, you can have the episodes, but they’re gonna be 15 minutes or 50 minutes, and you’ll have to program around it and we won’t deliver until two hours before it airs’ and they said ‘okay’, because what could they say.

MM: This is part of how we have to like change our mind set from this original media with all these new possibilities. We knew, okay, teenagers, they don’t watch television, so we don’t have to create a show that’s fitted for the television, we created a show that’s, it’s customized for the internet. And then instead of taking something from the traditional and trying to put it in the internet, it should rather be the other way around, like okay take something from the internet and try to put [on traditional media].

Question about how they unmixed reality and fiction.

JA: You can say this was almost a social experiment, because we had done it with younger kids earlier, we knew that it could be big and we knew that the pressure on the actors would be big, they have their own Instagram’s, but we would never let them do press, so they didn’t talk to the press, but we made sure that from the very start, we put them into therapy groups, just to make sure that they would be okay, because it’s true what you’re saying, they are young people and they’re living a life on a stage that is very much similar to their own life. But I think the fandom is old enough to understand that this is fiction, so they understood that, they understand that everybody in SKAM is actors and we never said that they are not actors, on our page it says that everything is scripted, everything is acted. And there was so many news articles about this concept, and so many theories about the actors, because they didn’t do any press, so I don’t think anybody was confused, but it’s just, when you look, you wanna live in the fiction. You want to be able to believe that these are real people, even though people didn’t really believe that.

MM: I think it’s interesting now, because I remember during season 1, in the Norwegian newspaper they were writing ‘NRK is trying to fool kids that these are real people’, which is not true of course, and also our target audience is so intuitive and understanding of the digital concept and they immediately ‘okay, I know this is fake, fictional, but I will interact with it like it was my friends’. Which is interesting, I think, about how they interact.

Question about the characters’ online personas.

MM: Julie wrote the characters before even writing any scripts and we talked a lot about them, and (casted the characters before I wrote them in scripts also, Julie says) so I feel I know the characters really well and I worked real closely with Julie and also the actors and their way of present their character. So developing their digital life, well it was basically to use the character map, that Julie has created.

JA: And also, Mari has a lot of research of how teens act online in social media, she would have boards filled with Instagram pictures from teenagers, so you [Mari] were inspired by real teens when made the characters also come to life online.

MM: Every character in SKAM has a mood board with real persons Instagram pictures. So Vilde is an example of that, her mask is to be like this perfect girl, and she’s working out, sharing these quotes about how great life is and sharing pictures of clothes and make up, and in reality she is a girl that has her own struggles which the audience finally gets to know during the last season. Yeah, their mask, these characters’ masks are often their digital personas.

Question about the male audience.

JA: 01:04:00 – talking about boys as audience against girls.

Question about the topics shown in SKAM, such as abuse, sexuality, and the direct form it’s done. How does that work?

JA: NRK didn’t really interfere, because we did a lot of research. I think that what we tried to do was not to underestimate 16-year-old girls. When we talk to 16-year-old girls they can handle almost anything, you don’t have to go easy on them, because they talk about everything between them. And then, exactly at that age, I believe they are going from being kids, teenagers to becoming adults and we really want to build their confidence on that, so that… My biggest fear was to underestimate them, I sometimes aim a little bit above their head, just to show them that I trust them, that they can take it, because they can. And I’ve never done a scene do provoke, it’s not to be provocative, it’s always to pass a reason or a story, and NRK, I believe trusted that. We haven’t had, I don’t think we had reactions from fans, I think everybody has handled everything perfectly.

#skam julieandem marimagnus

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thrivingtechies · 5 years ago

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Facebook Page Link- https://facebook.com/StudentHub.tt এসএসসি পরীক্ষার রেজাল্ট চ্যালেঞ্জ এবং একাদশ শ্রেণীতে ভর্তির জন্য StudentHub পেইজ থেকে শিক্ষার্থীদের সহযোগিতা করা হবে। কিভাবে রেজাল্ট চ্যালেঞ্জ বা ভর্তির আবেদন করতে হয়, সে সম্পর্কে আপনারা পেইজ থেকে জানতে পারবেন। অথবা StudentHub পেইজ এর মাধ্যমেই কাজটি করিয়ে নিতে পারবেন। সাহায্যের জন্য StudentHub পেইজে মেসেজ দিন। পেইজ লিংক: https://facebook.com/StudentHub.tt মেসেজ লিংক: http://m.me/StudentHub.tt রেজাল্ট রি-চেক আগামীকাল থেকে শুরু হচ্ছে। এর জন্য পরীক্ষার্থীর ☞নাম, ☞রোল নাম্বার, ☞রেজিস্ট্রেশন নাম্বার, ☞বোর্ড, ☞মোবাইল নাম্বার এবং ☞যে বিষয়ের জন্য রি-চেক এর আবেদন করতে চান সে বিষয়ের Subject Code প্রয়োজন হবে। প্রতি বিষয়ের জন্য ১২৫টাকা করে সরকারী খরচ দিতে হবে। এছাড়া, সবগুলো বিষয় মিলিয়ে, StudentHub এর লভ্যংশ হিসেবে অতিরিক্ত ৫০টাকা প্রদান করতে হবে। পেমেন্ট করতে পারবেন: bKash অথবা Nagad এর মাধ্যমে। by Thriving Techies

#Thriving Techies Youtube

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musingsofmeanderingspirits · 8 years ago

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“Purple Flowers From The Barn” Spirit photography by Michelle and Ricky Schill

No, sorry everyone! I am not talking about going dancing or anything else you may have on your mind. I am talking about stepping out of your comfort zone!

If you want to really grow and expand, give it a try! Yes, I know, it is terrifying! I have been terrified of this for my entire life and had really been struggling with it for about a year and half now.

I have always been very shy and reserved. The typical wall flower at social functions. My self-esteem and self-confidence were so low that it was difficult to bring myself to talk to anyone. Gradually I began to become a bit more outgoing in social situations. I cannot remember what prompted it. It merely just seemed to happen.

Although I have always enjoyed writing and have been told I am a good writer, starting a blog and talking about the very things I spent my entire life hiding from others was a very scary prospect. In fact, I was so terrified that I attracted the very thing that I was a afraid. Criticism from strangers on-line telling me I am crazy, I am a fake, I am delusional, I am going to hell, read your bible….. The list goes on and on.

I had such a melt down that I ended up deleting my previous blog. I had no intention of ever blogging again. But something inside me (as usual, it was probably my Higher Self, she is very determined to step out of her comfort zone) urged me to forge ahead. I began another blog with a bit of a different format and me being brutally honest.

“Evening Sky” and “Heart In The Clouds” Spirit photography by Michelle and Ricky Schill

Since I began this blog, I have been enjoying it. Yes, I have had to take breaks but I think everyone needs breaks at some point. I really enjoy blogging and although I have had a few rude comments over the past few months, they have been very few. I believe that the reason for this is because I no longer care what others think. Don’t get me wrong, the concern will sometimes pass through my mind but it does so exceedingly quick. I no longer worry about what I am writing and how people will react. This is the first time that I have shared my blog everywhere without concern for what family, friends or strangers will think. I have taken on the attitude: my blog, my timeline, my Facebook pages, my social media page so I get to write whatever the hell I want! Believe me, that attitude is extremely effective!

Over the last few months my ambition has really seemed to flourish. I do not ever recall being this determined in my life. When I decided to start my new on-line shop, Naturally Ethereal, was when I became a forge ahead bulldozer. I am passionate about using natural products and my art. I decided that since I feel the two are closely connected I would create a shop where I sold the all natural products that I make and use and then also have a section for my one of a kind art which is based on nature and Spirituality. This idea resonated with me so much that I consulted my Guides to get their opinion. They said they needed to ask me a question before they gave me their opinion. They wanted to know the reasons that I wanted to do this. When I said my passion is natural products to improve holistic health and the environment and my art has always been my passion, they gave me a thumbs up!

This is where things get really frightening. I began to do a lot of research before beginning my new business. I came across a blog called Create & Thrive, which is an informative and educational blog for artists/makers who want to turn their hobby into a business. I read blog posts and listened to podcasts daily. The information was extremely helpful so I decided to join the paid group, which is an off shoot of this site, called The Thriver Circle. The Thriver Circle has a web page but the majority of the activity takes place on its Facebook page. There is a 52 week course and every month there is a project. Well, the first monthly project when I joined was to do a live Facebook video for your business. Let me tell you, I was shaking in my boots! Jess, who is the facilitator, said that I needed to keep doing videos for my business because I have lovely voice and it will attract customers. I found that I actually enjoy recording videos, which really surprised me! Another thing that surprised me was the response to the videos. I found that more people watched and responded to videos than they do to written posts, posted blog posts and posted products! I ended up doing eight videos that month for my business and there are more coming!

I have also begun doing a video series for this blog; however, I must post them on the Ethereal Happenings Facebook page because I cannot upgrade my WordPress account at this moment. I posted the first video this afternoon so please click on the button at the lower right of this page and it will take you to our Facebook page and you can watch the video. It is a series on nature that I wanted to do before the snow starts flying. Yes, I have quite a few of them I want to do!

All of this has caused me to be pondering all sorts of crazy ideas which are out of character for me. I came up with a few ideas for promotions on Naturally Ethereal. I began the first one yesterday, which is receiving 10% off your first purchase when you sign up for the Naturally Ethereal Newsletter. I am also of thinking of some free giveaways as promotions for Naturally Ethereal.

I have always been technologically challenged (John used to take care of all that stuff for me), but all of this has caused me to design my own website, how to set up promotions, upload videos and various other techie things I thought I could not do.

I am having some very crazy ideas about maybe offering my services on Naturally Ethereal too, such as Spirit Drawing and maybe readings. That one would take a lot of courage and I will be mulling that over for a very long time.

Then there is a YouTube channel idea that keeps sneaking into my mind. No matter how many times I try to bat it out of there, it flits right back in. This idea just gives me the heebie jeebies!!

Anyway, as frightening as this all is for me, it is also empowering. I have no idea if I will ever do all these things; however, the things I have accomplished make me feel as if I am a whole new being. I think this is because I am a whole new being and it feels wonderful! I feel as if I am on a new adventure.

Anyway, those crazy ideas that sometimes pop into your head? Throw caution to the wind and give one or two of them a try! You will be amazed at how wonderful you feel. It truly is a Soul expanding experience! – Michelle

“Park Trail Sign” Spirit photography by Michelle and Ricky Schill

Steppin’ Out No, sorry everyone! I am not talking about going dancing or anything else you may have on your mind.

#being your true self at all costs #do what you love no matter what others think #Soul expansion #Spiritual growth #Spirituality #starting a new adventure #stepping out of your comfort zone #taking chances #what others think of me is none of my business

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topinforma · 8 years ago

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New Post has been published on Mortgage News

New Post has been published on http://bit.ly/2s4oA6r

Neighborhood Spotlight: Westchester evolves into a techie utopia

Surrounded by bluffs, the ocean, the 405 Freeway and LAX, Westchester started out as a windswept plain in a remote corner of the Los Angeles basin.

Its evolution into the site of a vast planned community — and a center of the aviation industry — is in many ways the tale of one ambitious developer and his industry-defining approach to building suburban homes.

That developer was Fritz Burns, a real estate man who came to L.A. in the 1920s and set about subdividing land in and around Playa del Rey. His success convinced him to buy out his employers, but his timing was poor: The Great Depression struck and wiped him out.

For the next few years he led a nearly penniless existence, camping out on a beach beneath the bluffs upon which he had once lived in a grand mansion. A fortuitous investment in a rare speculative oil field allowed him to get back into the building game, and he wasted no time developing tracts in West Los Angeles and the San Fernando Valley.

Two factors combined to bring him back to the plains above his old Playa del Rey stomping grounds: The Federal Housing Authority created a program to encourage first-time home buyers and, more importantly, the aviation industry began to achieve critical mass in Southern California.

Howard Hughes had set up his aviation business in the flats below the bluffs, while Douglas Aircraft and other manufacturers had begun to cluster near Mines Field, the city’s newly christened municipal airfield. The industry was thriving, but the remote plateau was still mostly undeveloped bean fields.

The industry needed homes for its workers. Burns obliged, constructing a new tract, which he dubbed Westchester, to house them. World War II saw the demand for worker housing skyrocket, and the small suburb grew, seemingly overnight, into a massive planned community of 10,000 people.

Postwar, the area boomed again as returning vets bought homes near the factories that now churned out passenger planes instead of bombers, and tiny Mines Field grew into mighty Los Angeles International Airport.

To meet the demand, Burns, now president of Kaiser Community Homes, developed prefabrication technologies to build homes faster and more cheaply. The components Kaiser built in its Westchester factory would help fuel the rapid suburbanization of Southern California, changing the way millions of people lived.

Westchester itself peaked at 30,000 residents before the introduction of noisy jetliners and an expansion of LAX led to the condemnation and demolition of blocks upon blocks of the old neighborhood.

Its resurgence comes as the tech industry, which is centered on the Westside, faces the same challenge that the aviation industry once did: There just aren’t enough houses for workers.

But for the lucky few who can afford it, Fritz Burns left behind an idyllic neighborhood, which harkens back to the day when everyone with a decent job could expect to buy a home in L.A.

Neighborhood highlights

A suburban oasis: The gently curving streets, tidy homes and well-manicured lawns of Westchester create a small-town feel just a mile or so from busy LAX.

Techie utopia: Proximity to tech hubs in Venice, Playa Vista, Culver City and El Segundo make Westchester an appealing home-buying destination for technology workers.

Neighborhood challenges

World’s noisiest neighbor: LAX is an important economic engine, but its many expansions have eaten into the neighborhood, and noise is a constant concern.

Expert insight

Bob Waldron, a Realtor at Coldwell Banker Residential Brokerage’s Westchester/Playa Vista office, grew up in Westchester and has been selling real estate there for 45 years.

“Playa Vista and let’s call it Silicon Beach have really benefited the Westchester area,” he said. “We get a lot of people who potentially might want to reside north of us or south of us, but based on affordability they go, ‘You know, Westchester is a wonderful community and it’s more affordable,’ which has really accelerated the values here.”

The neighborhood has become especially popular among young couples and families buying their first single-family home, Waldron said. He noted that homes in Westchester tend to be more expensive the farther away they are from LAX, and the closer they are to the ocean.

Genaro Molina / Los Angeles Times

Proximity to tech hubs in Venice, Playa Vista, Culver City and El Segundo make Westchester an appealing home-buying destination for technology workers. Above, the lobby of the YouTube Space LA in Playa Vista in 2014.

Market snapshot

In the 90045 ZIP Code, based on 17 sales, the median sales price for single-family homes in April was $1.21 million, according to CoreLogic. That was a 27% increase in median price compared with the same month last year.

Report card

There are more than a dozen public, private and charter schools within the boundaries of Westchester. Among them is Open Charter Magnet, which scored 917 out of 1,000 in the 2013 Academic Performance Index.

Kentwood Elementary scored 892, Paseo del Rey Fundamental had a score of 864 and Cowan Avenue Elementary scored 829. Orville Wright Middle scored 737 and WESM Health/Sports Medicine, a magnet high school, had a score of 704.

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In the Castellammare section of Pacific Palisades, the scene of one of L.A.’s most infamous mysteries has come to market for the first time in decades.

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In the Castellammare section of Pacific Palisades, the scene of one of L.A.’s most infamous mysteries has come to market for the first time in decades.

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Here’s the latest in tub trends.

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Having a home gym makes exercising a no-brainer

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Whether it’s being able to bring your dog to work or making sure they’re welcome at your apartment, dog friendly spaces are becoming a priority.

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Here are some of the popular trends in pool design.

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