#TransactionalEmails

[digitrendmarketing]

What Are the 4 Types of Email Marketing?

Explore the 4 key types of email marketing services—transactional, promotional, informational, and re-engagement—and learn how each can boost your business

[digimarktechnologies]

"Explore the power of email marketing with our insightful blog. Discover strategies, tips, and best practices to enhance your campaigns and drive results."

"Email Marketing is a digital marketing strategy that involves sending promotional messages or content to a targeted audience via email to promote products, services, or engage with customers."

Email marketing: Sending targeted emails to promote products/services, engage customers, and drive conversions.

[outrightcrmstore]

Transactional emails are those which are directed to a specific person comprising personalized information. They could be related to the commercial transaction, OTP, etc.

[cryptoray]

😍I love being an IT Guy.🥰 😱Especially when I am helping another tech company understand internet transactional email. No rest for the wicked 😈 When you need Support... 🦸Call The Ray 🦸 #bakersfield #losangeles #northhollywood #california #it #informationtechnology #informationsystems #internetmarketing #onlinemarketing #digitalmarketing #email #transactionalemail #mailgun (at Bakersfield, California) https://www.instagram.com/p/Bw72q49ghVQ/?utm_source=ig_tumblr_share&igshid=1lokvcgez3bni

[themehigh]

WooCommerce Email Customizer - Transactional Emails with Custom Templates

WooCommerce Email Customizer plugin lets customize the WooCommerce Emails using a visual template editor. With WooCommerce Email Customizer, display the emails in different styles and layouts, with images, GIF, buttons and social media icons. 

[sakataj]

FINALLY my car has his BAT. It’s been over a month since I paid for this listing. Car is STILL located in Tenn but registered in Colorado. If it doesn’t sell for what I want out of it I will finally come pick it up. Pm me a for the link if you need (I supplied it but you can click on it on Instagram). #bronco #bronco4sale #tricolororange #7speedmanual #i4turbo #marinegradeinterior https://bringatrailer.com/listing/2022-ford-bronco-4-door-67/?utm_source=transactionalemail&utm_medium=email&utm_campaign=bat_bid_placed_seller (at Denver, Colorado) https://www.instagram.com/p/ChVoATwg-4SURE2BOq9pKoHmVojFR_XrkbNDU40/?igshid=NGJjMDIxMWI=

[brendast820-blog]

Transactional Email - More Important Than You Think

Email marketing has been widely applied by brands to engage with consumers. Email campaigns vary based on the groups of customers brands want to reach at different stage. While you think this approach should be effortless because of the low cost and easy execution, and be perfectly implemented by most of the brands since it has been around for more than a decade, it is not the case. In particular, transactional email as part of the email marketing and customer engagement ecosystem is often easily neglected by brands.

Zara, one of the largest fashion retailers, apparently has not been performing well in optimizing its transactional email over the years. Usually, after customers shop at the store’s website, an email confirmation letter will be sent. Zara sure includes this step. However, when compare to other retailers’ confirmation letter (transitional email), Zara’s email does not seem so user-friendly.

The above is a screenshot of the order confirmation letter sent by Zara immediately after a transaction was made online. When first looking at this email, one might say it looks concise and clean, some people may think this is a good transactional email. Indeed, at least this email aligns with Zara’s overall style - modern and simple. However, from the brand’s and customer’s perspective it is actually not well-designed.

First of all, it takes up too much space on desktop and mobile. The screenshot did not show the actual spacing. When it was opened on computer, one had to scroll down many times to actually view the order number and confirm the billing/mailing address. This could be inconvenient for customers who look for order number when they have a conversation with the customer service team.

Secondly, even though the email shows the pictures of what a customer ordered, it is not clickable. In fact, there is not a single link within this email for customers to revisit Zara website. This suggests that if a customer realized that he/she had chosen the wrong size or color, and wanted to reorder or make modification, he/she has to open a new page and type Zara.com and log in to their account or search on the website to order. Even for those who only wanted to review what exactly they ordered by going back to the pictures, they have to open a new webpage to do so.

From a brand perspective, by not providing any live links of the store website in the email, Zara lost the great opportunity for up-selling. Maybe the person who shopped at the site did not see the email until a few days later, and therefore this email could be a second chance for the brand to pitch its customers and spark their interests in other products. The transactional email of Saks Fifth Avenue is a great example of including multiple links and sections in the email to increase the chance for customers to visit the website again.

As the above screenshot shows, Saks’ order confirmation letter provided a picture of what the customer ordered with clickable link to the product site. The order number and date is on the top of the email. In addition, the email has a section of “Items You’ll Love” and a header for exploring other categories of products (e.g. bags, shoes, apparels, etc.), all of which increase the likelihood of revisiting the Saks website. And at the bottom, social media accounts of the brand are attached. While this email includes lots of information and sections, the length of this email is appropriate and shorter than Zara’s.

It is not easy to have an email going to the inbox of the right consumer, so when the opportunity arrives, it is the job of brands to optimize the “touch points” and maximize the outcome.

[dreansd-blog]

Transactional emails services help you to create an engagement with your prospects, these emails generate the more business revenue than email newsletters.

[splendidamente-private-blog]

https://www.tradera.com/item/202202/332264599/soker-skal-silver-plate?transactionalEmail=NewToday&utm_source=newtoday&utm_medium=email&utm_campaign=transactional_newtoday&utm_nooverride=1

[mohitkumar01-blog]

Transactional email marketing services by sarv.com is best suited for your business

[tammysoffices]

25 Types of the Best Transactional Emails | Customer.io http://snip.ly/89xjf #transactionalemails; #emails; #emailmarketing; #tammysoffices