#UsageData

[smartkarrot]

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Does product usage data play a role in mitigating churn? — Yes and no. The actual answer depends on if you’re able to map usage data by customer personas. Product usage data is best tracked when the right persona uses the right feature and when key stakeholders see value from your product, says Prithwi Dasgupta in discussion with Irit Eizips. 🎧 Micro podcast: https://www.youtube.com/watch?v=83tIjygmoM0