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mariacallous · 5 months

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The headlines sounded dire: “China Will Use AI to Disrupt Elections in the US, South Korea and India, Microsoft Warns.” Another claimed, “China Is Using AI to Sow Disinformation and Stoke Discord Across Asia and the US.”

They were based on a report published earlier this month by Microsoft’s Threat Analysis Center which outlined how a Chinese disinformation campaign was now utilizing artificial technology to inflame divisions and disrupt elections in the US and around the world. The campaign, which has already targeted Taiwan’s elections, uses AI-generated audio and memes designed to grab user attention and boost engagement.

But what these headlines and Microsoft itself failed to adequately convey is that the Chinese-government-linked disinformation campaign, known as Spamouflage Dragon or Dragonbridge, has so far been virtually ineffective.

“I would describe China's disinformation campaigns as Russia 2014. As in, they're 10 years behind,” says Clint Watts, the general manager of Microsoft’s Threat Analysis Center. “They're trying lots of different things but their sophistication is still very weak.”

Over the past 24 months, the campaign has switched from pushing predominately pro-China content to more aggressively targeting US politics. While these efforts have been large-scale and across dozens of platforms, they have largely failed to have any real world impact. Still, experts warn that it can take just a single post being amplified by an influential account to change all of that.

“Spamouflage is like throwing spaghetti at the wall, and they are throwing a lot of spaghetti,” says Jack Stubbs, chief information officer at Graphika, a social media analysis company that was among the first to identify the Spamouflage campaign. “The volume and scale of this thing is huge. They're putting out multiple videos and cartoons every day, amplified across different platforms at a global scale. The vast majority of it, for the time being, appears to be something that doesn't stick, but that doesn't mean it won't stick in the future.”

Since at least 2017, Spamouflage has been ceaselessly spewing out content designed to disrupt major global events, including topics as diverse as the Hong Kong pro-democracy protests, the US presidential elections, and Israel and Gaza. Part of a wider multibillion-dollar influence campaign by the Chinese government, the campaign has used millions of accounts on dozens of internet platforms ranging from X and YouTube to more fringe platforms like Gab, where the campaign has been trying to push pro-China content. It’s also been among the first to adopt cutting-edge techniques such as AI-generated profile pictures.

Even with all of these investments, experts say the campaign has largely failed due to a number of factors including issues of cultural context, China’s online partition from the outside world via the Great Firewall, a lack of joined-up thinking between state media and the disinformation campaign, and the use of tactics designed for China’s own heavily controlled online environment.

“That's been the story of Spamouflage since 2017: They're massive, they're everywhere, and nobody looks at them except for researchers,” says Elise Thomas, a senior open source analyst at the Institute for Strategic Dialogue who has tracked the Spamouflage campaign for years.

“Most tweets receive either no engagement and very low numbers of views, or are only engaged with by other accounts which appear to be a part of the Spamouflage network,” Thomas wrote in a report for the Institute of Strategic Dialogue about the failed campaign in February.

Over the past five years, the researchers who have been tracking the campaign have watched as it attempted to change tactics, using video, automated voiceovers, and most recently the adoption of AI to create profile images and content designed to inflame existing divisions.

The adoption of AI technologies is also not necessarily an indicator that the campaign is becoming more sophisticated—just more efficient.

“The primary affordance of these Gen AI products is about efficiency and scaling,” says Stubbs. “It allows more of the same thing with fewer resources. It's cheaper and quicker, but we don't see it as a mark of sophistication. These products are actually incredibly easy to access. Anyone can do so with $5 on a credit card.”

The campaign has also taken place on virtually every social media platform, including Facebook, Reddit, TikTok, and YouTube. Over the years, major platforms have purged their systems of hundreds of thousands of accounts linked to the campaign, including last year when Meta took down what it called “the largest known cross-platform covert influence operation in the world.”

The US government has also sought to curb the effort. A year ago, the Department of Justice charged 34 officers of the Chinese Ministry of Public Security’s “912 Special Project Working Group” for their involvement in an influence campaign. While the DOJ did not explicitly link the arrests to Spamouflage, a source with knowledge of the event told WIRED that the campaign was “100 percent” Chinese state-sponsored. The source spoke on the condition of anonymity as they were not authorized to speak publicly about the information.

“A commercial actor would not be doing this,” says Thomas, who also believes the campaign is run by the Chinese government. “They are more innovative. They would have changed tactics, whereas it's not unusual for a government communications campaign to persist for a really long time despite being useless.”

For the past seven years, however, the content pushed by the Spamouflage campaign has lacked nuance and audience-specific content that successful nation-state disinformation campaigns from countries like Russia, Iran, and Turkey have included.

“They get the cultural context confused, which is why you'll see them make mistakes,” says Watts. “They're in the audience talking about things that don't make sense and the audience knows that, so they don't engage with the content. They leave Chinese characters sometimes in their posts.”

Part of this is the result of Chinese citizens being virtually blocked off from the outside world as a result of the Great Firewall, which allows the Chinese government to strictly control what its citizens see and share on the internet. This, experts say, makes it incredibly difficult for those running an influence operation to really grasp how to successfully manipulate audiences outside of China.

“They're having to adapt strategies that they might have used in closed and tightly controlled platforms like WeChat and Weibo, to operating on the open internet,” says Thomas. “So you can flood WeChat and Weibo with content if you want to if you are the Chinese government, whereas you can't really flood the open internet. It's kind of like trying to flood the sea.”

Stubbs agrees. “Their domestic information environment is not one that is real or authentic,” he says. “They are now being tasked with achieving influence and affecting operational strategic impact in a free and authentic information environment, which is just fundamentally a different place.”

Russian influence campaigns have also tended to coordinate across multiple layers of government spokespeople, state-run media, influencers, and bot accounts on social media. They all push the same message at the same time—something the Spamouflage operators don’t do. This was seen recently when the Russian disinformation apparatus was activated to sow division in the US around the Texas border crisis, boosting the extremist-led border convoy and calls for “civil war” on state media, influencer Telegram channels, and social media bots all at the same time.

“I think the biggest problem is [the Chinese campaign] doesn’t synchronize their efforts,” Watts said. “They’re just very linear on whatever their task is, whether it’s overt media or some sort of covert media. They’re doing it and they’re doing it at scale, but it’s not synchronized around their objectives because it’s a very top down effort.”

Some of the content produced by the campaign appeared to have a high number of likes and replies, but closer inspection revealed that those engagements came from other accounts in the Spamouflage network. “It was a network that was very insular, it was only engaging with itself,” says Thomas.

Watts does not believe China’s disinformation campaigns will have a material impact on the US election, but added that the situation “can change nearly instantaneously. If the right account stumbles onto [a post by a Chinese bot account] and gives it a voice, suddenly their volume will grow.”

This, Thomas says, has already happened.

A post, written on X by an account Thomas had been tracking that has since been suspended, referenced “MAGA 2024” in their bio. It shared a video from Russian state-run channel RT that alleged President Joe Biden and the CIA had sent a neo-Nazi to fight in Ukraine—a claim that has been debunked by investigative group Bellingcat. Like most Spamouflage posts, the video received little attention initially, but when it was shared by the account of school shooting conspiracist Alex Jones, who has more than 2.2 million followers on the platform, it quickly racked up hundreds of thousands of views.

“What is different about these MAGAflage accounts is that real people are looking at them, including Alex Jones. It’s the most bizarre tweet I’ve ever seen,” Thomas said.

Thomas says the account that was shared by Jones is different from typical Spamouflage accounts, because it was not spewing out automated content, but seeking to organically engage with other users in a way that made them appear to be a real person—reminiscent of what Russian accounts did in the lead-up to the 2016 election.

So far, Thomas says she has found just four of these accounts, which she has dubbed “MAGAflage,” but worries there may be a lot more operating under the radar that will be incredibly difficult to find without access to X’s backend.

“My concern is that they will start doing this, or potentially are already doing this, at a really significant scale,” Thomas said. “And if that is happening, then I think it will be very difficult to detect, particularly for external researchers. If they start doing it with new accounts that don't have those interesting connections to the Spamouflage network and if you then hypothetically lay on top of that, if they start using large language models to generate text with AI, I think we're in a lot of trouble.”

Stubbs says that Graphika has been tracking Spamouflage accounts that have been attempting to impersonate US voters since before the 2022 midterms, and hasn’t yet witnessed real success. And while he believes reporting on these efforts is important, he’s concerned that these high-profile campaigns could obscure the smaller ones.

"We are going to see increasing amounts of public discussion and reporting on campaigns like Spamouflage and Doppelganger from Russia, precisely because we already know about them,” says Stubbs. “Both those campaigns are examples of activity that is incredibly high scale, but also very easy to detect. [But] I am more concerned and more worried about the things we don't know."

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khushiambient · 9 months

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Movie Marketing Guide in the Digital Era - Expert Strategies

Launching an impactful movie marketing campaign stands as the initial step in ensuring a film’s triumphant journey at the box office. Even colossal film studios such as Warner Bros., Universal Pictures, and Walt Disney Pictures allocate upwards of $150 million for their marketing endeavours, whether orchestrated in-house or entrusted to professional movie marketing agencies. This substantial investment underscores the undeniable significance of film marketing, even for franchises with an enormous built-in fan base. Furthermore, the film industry remains in a perpetual state of transformation, as evidenced by the encroachment of streaming platforms on the traditional theatre market share.

An IFOP market research study reveals a shifting landscape, with 29% of respondents indicating they now frequent cinemas “less often,” while 11% have sworn off theatre visits altogether. The ascent of streaming giants like Netflix, Disney+, Amazon Prime, and Hulu necessitates a re-evaluation of film marketing strategies by producers, who must adapt to this evolving terrain. If you also are seeking Movie Marketing in India to make your brand visible in such a competitive market then must get in touch with Khushi Ambient Media Solution. At Khushi Advertising, we provide dynamic marketing partnerships with the film industry to help you achieve your desired impact. Our collaborations with leading production houses and blockbuster movies enable you to showcase your product or service to a vast national and global audience.

What is Movie Marketing?

Movie marketing is the way movies are promoted and advertised to get people excited about watching them. It’s like telling a story about a movie to make people want to see it. Movie makers use different strategies like trailers, posters, social media, and sometimes even special events to create a buzz and build interest. They want to reach as many people as possible, so they use various channels and platforms to spread the word. The goal of movie marketing is to attract a big audience and make the movie a success at the box office, so it’s an essential part of the movie-making process.

Traditional and Digital Film Marketing

As previously mentioned, traditional marketing methods are losing their effectiveness in today’s rapidly changing landscape. Consequently, businesses are shifting their focus away from traditional marketing and placing greater reliance on digital marketing. According to research by Statista, budgets allocated to traditional marketing are on the decline, while digital marketing budgets continue to see consistent growth. This shift from traditional to digital marketing is also pertinent to the film industry. For example, a new film can often generate more buzz through word-of-mouth on social media platforms than through conventional advertising methods like posters and billboards. The film industry is undergoing a transformative process, and a successful marketing campaign must be agile enough to adapt to this prevailing trend. In today’s highly digitized world, a well-rounded film marketing strategy must be centered around digital channels to remain relevant and effective.

Film Marketing Channels in the Digital Era

In addition to the advantage of reaching a wider audience through virtual advertising channels, digital marketing offers a more straightforward way to gauge performance and audience engagement. Most, if not all, virtual platforms provide in-house tools for monitoring the effectiveness of your campaign. These insights enable you to promptly adjust or discontinue your campaign if it’s not effectively reaching your intended audiences. Conversely, if your digital marketing campaign is performing exceptionally well, you can choose to bolster it. This ensures that your film continues to captivate your target audience and possibly even extends its reach to new markets, if fortune favors. Given these numerous benefits, filmmakers employ various digital marketing channels to promote their new films. Choose the best advertising and movie marketing agency in India with Khushi! Take your brand to the next level – Contact us now.

Social Media

Social media platforms are undeniably the primary choice for digital marketing channels, and the reasons behind this preference are compelling. The most evident advantage is the massive and continuously expanding audience, with a staggering 4.80 billion social media users in 2023, and projections indicate this number could swell to six billion within the next four years.

Additionally, people dedicate an average of 144 minutes per day to social media and messaging apps. Therefore, it’s not solely about reaching a wide audience on these platforms; you also have a remarkable opportunity to engage with users who invest a significant amount of their daily lives in these apps.

If you’re considering promoting your film through social media, it’s important to focus on specific channels and apps:

Facebook, with nearly 3 billion monthly users, where 67.5% of them actively engage daily.

TikTok, an app known for its remarkable engagement, with users spending an average of 10.85 minutes per session.

Twitter, experiencing a remarkable 30% increase in usage among people aged 17 to 34.

Instagram, the fourth-most used social media app, closely following Facebook, YouTube, and WhatsApp.

As demonstrated, social media has transformed into a central hub for social interactions. It offers an exceptional platform for filmmakers and producers to share teasers, official trailers, and press releases, effectively connecting with their audience.

Streaming Platforms

In this section, we’re focusing on promoting your film via streaming platforms, not on how to get streaming services to buy your entire movie. In the realm of digital marketing, one of the most widely used streaming platforms is YouTube. Over the years, YouTube has proven to be a valuable resource for marketers, offering substantial returns on investment. Apart from its extensive user base, what makes YouTube stand out is the relevance consumers find in its ads. According to a 2022 study conducted by Google, 59% of respondents perceived YouTube ads as more pertinent compared to advertisements on television and other streaming platforms. So, if you’re devising a film marketing strategy for independent films or any other cinematic endeavor, leveraging the marketing potential of YouTube could be a smart move. Unlock the power of Khushi Ambient Media for unparalleled advertising success and movie marketing excellence. Elevate your brand and reach new heights today.

Stages of Film Marketing

Pre-Production

Audience Identification: Filmmakers start by identifying their target audience. They consider factors like age, gender, interests, and location.

Marketing Strategy: A marketing plan is developed, outlining how the film will be promoted to reach the intended audience effectively.

Teasers and Trailers

Teasers: Short teaser videos are released early on to create intrigue and generate excitement without giving away too much of the plot.

Trailers: Longer trailers come later, offering a more comprehensive look at the film’s storyline and characters. They aim to capture the audience’s interest.

Posters and Merchandise

Posters: Visually appealing movie posters are designed to grab people’s attention and provide a glimpse of the film’s mood and theme.

Merchandise: Creating merchandise like t-shirts, toys, and collectibles with the film’s branding helps in building a fan community.

Social Media Hype

Platforms: Filmmakers use social media platforms such as Facebook, Instagram, Twitter, and TikTok to connect with fans and followers.

Engagement: Behind-the-scenes content, interactive posts, and contests engage the audience and build anticipation.

Press Releases

Media Coverage: The film generates interest through news articles, interviews with the cast and crew, and coverage in magazines, newspapers, and entertainment shows.

Premieres and Festivals

Festival Screenings: Films may premiere at film festivals like Cannes or Sundance, generating buzz and attracting the attention of critics and industry professionals.

Special Events: Exclusive screenings and premieres with red carpet events can also generate excitement and media coverage.

Wide Release

Theater Release: The film is released in theaters, supported by advertising, promotions, and advanced ticket sales to draw audiences.

Home Release

DVD/Blu-ray: After the theatrical run, the film is released on physical media like DVDs and Blu-rays.

Streaming Platforms: It’s also made available on streaming services like Netflix, Amazon Prime, or Disney+.

Awards Campaigns

For Contenders: Films with award potential launch campaigns to get noticed by award bodies, including the Oscars, Golden Globes, and others.

Long-Term Promotion

Anniversary Editions: Some films release special anniversary editions with additional content to keep the fanbase engaged.

Director’s Cuts: Director’s cuts with extra scenes or alternate endings can reignite interest.

Franchise Expansions: Successful films may lead to sequels, spin-offs, or merchandise that keeps the brand alive.

Experience the difference with Khushi. Let us be your marketing and branding solution partner, leveraging our years of expertise in cinemas, malls, and airport advertising, and our successful collaborations with top Indian brands across various industries.

This blog originally posted here:

https://khushiadvertising.com/movie-marketing-guide-in-the-digital-era-expert-strategies/

#advertising agency #digital marketing #marketing

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iafindia · 11 months

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Business Leadership Virtual Awards in India

Business Leadership Virtual Awards in India to reward and recognize achievers who demonstrate excellence in respective fields of expertise.

We strive to promote exemplary achievements, by fellow Indians across the globe, which eventually inspire others to contribute in the socio-economic welfare and growth of the nation.

The Real Estate Awards in India is an exclusive property recognition program, which helps to identify, promote and acknowledge the best builders and developers’ contributions towards creating better residential spaces. We are dedicated to promoting the most innovative developments in Indian real estate – bringing together the world’s most influential people from across various industries, including real estate elite and investors, to vote on their favourite buildings or projects that best represent their true scale of excellence. small business awards 2022 india || international achievers award 2022

The Awards and Recognition Forum for companies in India is a dedicated platform that aims to honor and acknowledge achievers in various industries. It serves as an exclusive gathering where exceptional individuals and organizations are recognized for their outstanding contributions and accomplishments. This forum provides a unique opportunity to meet, network, and engage with like-minded personalities who have achieved excellence in their respective fields. Attending this prestigious forum allows participants to connect with a diverse community of accomplished professionals, entrepreneurs, industry leaders, and experts. It creates an environment conducive to sharing ideas, experiences, and best practices, fostering a culture of collaboration and learning. By interacting with fellow achievers, attendees can gain valuable insights, broaden their perspectives, and explore innovative approaches to business challenges.

The Small Business Awards India, in collaboration with the Indian Archivers Forum, is an esteemed initiative dedicated to honoring and recognizing the outstanding achievements of small businesses in the country. This unique platform brings together entrepreneurs, professionals, and industry experts to celebrate the remarkable contributions and successes of small businesses across various sectors. The Small Business Awards India provides a prestigious stage for small businesses to showcase their innovation, resilience, and entrepreneurial spirit. By participating in this event, small business owners have the opportunity to network with like-minded individuals, share their stories, and gain valuable insights from industry veterans. The awards not only recognize the hard work and dedication of small business owners but also serve as a catalyst for their growth and success. Phone: 011-41834478 Address: 918 9th Floor Tower-A, Plot no. 4B, District Centre, Mayur vihar Phase-1 Extension, Delhi-110091 Email: [email protected] Website:https://www.iafindia.com/

#IAFIndia

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funbcanna · 1 year

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The Rise of Online Entertainment in India

In recent years, India has witnessed a significant rise in the popularity of online entertainment across various platforms. This surge can be attributed to several factors, including advancements in technology, increased internet penetration, and the availability of affordable smartphones. Let's explore some examples of how online entertainment has gained prominence in India:

1. Streaming Platforms: Streaming services like Netflix, Amazon Prime Video, and Disney+ Hotstar have gained massive popularity among Indian audiences. These platforms offer a wide range of movies, TV shows, and original content in multiple Indian languages. With the convenience of streaming anytime and anywhere, people have embraced these platforms as a primary source of entertainment.

2. Online Gaming: Online gaming has experienced exponential growth in India. Mobile games, such as Rich11 Casino App, Free Fire, and Call of Duty Mobile, have garnered a huge following, attracting millions of players. Additionally, fantasy sports platforms like Dream11 and MPL have gained traction, allowing users to participate in virtual sports leagues and win real money.

3. Live Streaming and Influencers: Social media platforms like YouTube, Instagram, and TikTok have paved the way for a new generation of content creators and influencers in India. From vlogs and comedy sketches to music covers and dance performances, these creators have amassed large followings and engage with their audience through live streams, fostering a sense of community and entertainment.

4. Online Music Streaming: With the rise of music streaming platforms like Gaana, JioSaavn, and Spotify, Indians now have access to an extensive library of music from various genres and languages. Users can discover new artists, create personalized playlists, and enjoy uninterrupted music streaming, revolutionizing the way people consume music.

5. Virtual Events and Webinars: The COVID-19 pandemic further accelerated the adoption of online entertainment in India. Many live events, conferences, and educational programs transitioned to virtual platforms, allowing people to attend from the comfort of their homes. Webinars, online workshops, and virtual concerts became popular, enabling individuals to continue learning, networking, and enjoying live performances.

The rise of online entertainment in India has opened up new avenues for creativity, connectivity, and enjoyment. With an ever-expanding array of options, Indians now have access to a diverse range of content, games, music, and experiences, enriching their lives and transforming the entertainment landscape in the country.

#online casino #online casino India

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find-friends-near-me · 1 year

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Introducing Alyke: India's 1st Friendship App for Connecting with Like-minded Individuals

Are you tired of scrolling through social media feeds, desperately seeking meaningful connections? Look no further! Alyke, India's first friendship app, is here to revolutionize the way you make friends. With Alyke, you can discover and connect with like-minded individuals near you who share your interests and vibe.

Finding genuine friendships in today's digital age can be challenging, but Alyke aims to change that by creating a platform dedicated solely to fostering meaningful connections. Whether you're new to a city, seeking new hobbies, or simply want to expand your social circle, Alyke is the ideal companion for your friendship journey.

Alyke stands out from other social networking platforms with its unique approach. Rather than focusing on showcasing glamorous lives or collecting virtual likes, Alyke prioritizes the value of genuine human connections. The app allows you to create a personalized profile highlighting your interests, hobbies, and preferences, making it easier to find friends who resonate with your vibe.

The app's user-friendly interface makes navigation effortless. You can quickly browse through profiles, swipe right to connect, and start meaningful conversations with potential friends. Alyke offers a range of features to enhance your friendship experience, including event planning, and personalized recommendations based on your interests.

Whether you're into fitness, gaming, music, art, or any other passion, Alyke has a diverse community waiting for you. The app's advanced algorithm ensures that you are connected with individuals who align with your interests, increasing the likelihood of finding lifelong friends.

To join the Alyke community, simply download the app from the official website at https://joinalyke.com. The app is available for Android devices.

Don't let loneliness or a lack of like-minded friends hold you back. With Alyke, finding genuine friendships has never been easier. Embrace the power of meaningful connections and discover a world of possibilities with India's first friendship app. Download Alyke today and embark on a journey to meet friends who truly understand and appreciate you.

#Friendship #find friends

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franfranoriola · 2 years

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The Rise of Chess in Terms of Popularity

Do you know how to play chess?

Do you know what chess is? Chess is one of the oldest and most well-known board games. It is played between two players using specially made pieces in contrasting colors, usually white and black, on a checkered board. Following White's move, the players take turns switching roles according to predetermined rules, with the goal of forcing the opponent's King, their most important piece, into checkmate—a situation in which it cannot escape capture.

Chess first appeared in India about the 6th century AD and by the 10th century had spread from Asia to the Middle East and Europe. Since at least the 15th century, chess has been known as the “royal game” because of its popularity among the nobility. Rules and set design slowly evolved until both reached today’s standard in the early 19th century. Once an intellectual diversion favoured by the upper classes, chess went through an explosive growth in interest during the 20th century as professional and state-sponsored players competed for an officially recognized world championship title and increasingly lucrative tournament prizes. Organized chess tournaments, postal correspondence games, and Internet chess now attract men, women, and children around the world.

But....why is chess suddenly popular right now?

Chess has always been well-liked, but over the past two years, its appeal has increased more than ever. Every skill level – from Grandmaster to novice – plays and enjoys chess. Chess has also been able to consistently gain momentum and expand its fan base because to its simple to understand rules and global appeal.

The game has fluctuated in popularity throughout its existence, but recently, it's become more popular than ever. Chess games have surged among players both in the real world and on Chess.com, an online virtual platform. Since January 2020, more than 102 million users have signed up through Chess.com, a 238% increase.

There are several contributing factors that brought people to chess over the last two years, but here are three major ones:

The Pandemic

We all probably recall March 2020 with far too much clarity. Everything was shut down by COVID-19, and most people were forced to stay inside their homes. The pandemic briefly replaced TikTok, which caused many people to concentrate on personal development. Many people viewed chess as a mentally demanding means to develop oneself while fortifying their wits.

Traditional sports were also abandoned during the pandemic, so many individuals turned to chess competitions to satisfy their lingering need for competition. Although chess tournaments in person were postponed, many people were still able to participate in or watch events online.

Chess filled the hole left by unexpected boredom and provided an outlet for individuals to escape from the problems facing the globe.

The Internet

Naturally, being confined indoors during the pandemic caused the majority of us to spend more time than we'd like to admit online — corresponding, connecting, cooperating, and trying to feel normal. The internet played a significant role in chess's meteoric rise to popularity since it eliminated the necessity for players to find one other in person. Internet chess classes, competitions, and games have introduced millions of individuals to the game who never would have otherwise. Veteran players also spoke directly to the global chess public using social media and online channels to impart their knowledge. There is also the growing popularity of game streaming. Moreover, chess saw an uptick with the popularity of streaming. The number of chess streamers has increased recently, including Gotham Chess and BotezLive.

And let us not forget the Grandmasters of chess who also streams such as Hikaru Nakamura and the current world champoin, Magnus Carlsen.

The Queen’s Gambit on Netflix

If you haven't already, you should watch The Queen's Gambit on Netflix. An orphaned girl who becomes a chess champion while overcoming addiction and the preconceptions associated with being a female chess player is the subject of the third-most watched TV show of 2020. The series breaks perceptions of a "typical" chess player by being immensely approachable and maybe inspiring more women to participate in the still largely male-dominated sport.

In the first three weeks after the show debuted, sales of chess sets went up by 87 percent, and sales of chess books went up 603 percent! What was it that brought you to chess? I would love to hear it! And if you haven't, maybe its now time to learn and enjoy chess!

#chess

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sandiptrivedi11 · 2 years

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Campaign promoting the "Study in France program"- PragatiE

PragatiE, an online exhibition platform in India announces the unequivocal success of their campaign to promote the "Study in France program" that drove over a million views and thousands of registrations

#online exhibition platform in India #virtual exhibition platform #Online Exhibition Websites #virtual event platform in India #virtual launch platform

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maximumvirtualservices · 10 months

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CRM Development Company in India, Noida | Maximum Virtual Services

Our CRM development services are at the core of our offerings. We specialize in creating intuitive, scalable, and feature-rich CRM systems tailored to the unique needs of your business. Understanding that effective customer management is crucial for success, our CRM solutions are designed to provide deep insights into customer behaviors, streamline communication, and enhance customer engagement.

Visit Us For More Information:- https://maximumvirtual.com/enterprise-solutions

Call Now:- 9315708926

#CRM Development Company in India #hybrid event platform noida #virtual event services

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framez-events · 1 year

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Why Frame is the Ultimate Virtual Event Platform for Businesses in India?

In recent times, virtual events have become a new norm for businesses, especially in India, due to the ongoing pandemic. With many virtual event platforms available in the market, choosing the right one for your business can be overwhelming. However, Frame stands out as the ultimate virtual event platform for businesses in India. Frame offers a wide range of features such as virtual event spaces, customization options, networking opportunities, and data analytics that make it the perfect platform for businesses of all sizes. Its user-friendly interface and easy-to-navigate features make it a popular choice among businesses in India. Read the given blog & know Why frame is the ultimate virtual event platform for businesses in India. Moreover, Frame's ability to host large-scale events with high-quality video and audio capabilities, combined with its affordable pricing plans, makes it an ideal choice for businesses looking to host virtual events, conferences, trade shows, and more. For more information, visit the website or call us at (+91) 08046721222 to discuss your needs.

#live event companies in India #virtual event platform in India #event management company #virtual event planners #event firms #virtual events #virtual event platform

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ibentos · 2 years

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Best Online & Virtual Event Platform in India - ibentos

Ibentos is a virtual events platform in India, hosts interactive online events: webinars, education fairs, buyer-seller meets & virtual 3d events etc.

#Virtual events #virtual event platfirn #virtual event platform in india #virtual events platform

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priyankashares · 5 days

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The Impact of Metaverse Technology on India’s Digital Transformation

India’s digital transformation journey has been nothing short of remarkable, marked by rapid advancements in technology, widespread internet penetration, and a burgeoning digital economy. Over the past decade, the country has seen internet usage surge from just 10% in 2011 to over 50% in 2023, reflecting a rapid shift towards digitalization across various sectors.

As the nation strides forward, the Metaverse—an immersive digital universe that blends physical and virtual realities—is emerging as the next frontier in this evolution. A 2022 study by Deloitte estimates that the Metaverse could contribute up to 2.4% of India’s GDP by 2030, highlighting its potential to play a pivotal role in reshaping industries, enhancing digital experiences, and accelerating India’s digital transformation.

A 2023 report by PwC further supports this, predicting that by 2030, the Metaverse AI could generate nearly $1.5 trillion globally, with India expected to be one of the leading contributors.

Matthew Ball, a leading expert on the Metaverse, offers insight into this transformation, noting, “The Metaverse is not a place, it’s a moment in time when the digital world becomes more valuable than the physical one.”

As India embraces this transformative moment, the Metaverse will open up new opportunities across sectors like business, education, and entertainment, driven by innovative metaverse companies in India, propelling the nation toward an even more connected and digitally empowered future.

Driving Factors Behind India's Digital Transformation

India’s digital transformation is driven by several key factors:

Government Initiatives: Programs like Digital India (2015) have expanded internet access and promoted digital literacy.

Internet Penetration: Over 50% of the population is online, thanks to affordable data and widespread smartphone use.

Technological Innovation: Advances in AI, blockchain, and cloud computing are transforming industries and driving growth.

Startup Ecosystem: A thriving startup scene is disrupting traditional industries with innovative digital solutions.

E-commerce Growth: Platforms like Flipkart and Amazon have made online shopping mainstream, boosting digital transactions.

Digital Payments: UPI revolutionized payments, processing over 8 billion monthly transactions by 2023.

Youth Demographics: A young, tech-savvy population is fueling demand for digital services and platforms.

These factors collectively position India as a global leader in digital innovation.

Case Studies: Metaverse Applications in India

India is rapidly embracing the Metaverse, leveraging this innovative technology across various sectors. Here are some notable case studies showcasing how the Metaverse is being applied in India:

1. Education and Training

BITS Pilani's Metaverse Convocation

BITS Pilani, one of India’s premier educational institutions, made headlines by hosting its convocation on the ibentos Metaverse platform. This groundbreaking event allowed graduates to experience their convocation in a fully immersive, virtual environment. Students created avatars, interacted with peers, and received their degrees in a 3D digital setting. This innovative approach not only brought the global BITS Pilani community together but also set a new standard for how educational institutions can leverage the Metaverse for large-scale events.

2. Retail and E-commerce

Reliance Retail

Reliance Retail has ventured into the Metaverse by creating virtual shopping experiences where customers can explore digital stores, interact with products in 3D, and make purchases using digital currencies. This initiative is part of their broader strategy to integrate physical and digital shopping, providing customers with a seamless and engaging retail experience.

3. Real Estate

Hiranandani Group

The Hiranandani Group, a major real estate developer, has adopted Metaverse technology to offer virtual property tours. Prospective buyers can explore properties in a fully immersive environment, complete with 3D walkthroughs and interactive features. This has revolutionized the way real estate is marketed and sold, making it easier for buyers to make informed decisions from anywhere in the world.

4. Healthcare

Apollo Hospitals

Apollo Hospitals has implemented Metaverse applications in healthcare training and patient care. Through VR simulations, medical students and professionals can practice surgeries and complex procedures in a risk-free environment. Additionally, virtual consultations and therapy sessions are being offered to patients, expanding access to healthcare services across the country.

These case studies highlight how the Metaverse is not just a futuristic concept but a present-day reality in India, transforming industries and creating new opportunities for innovation and growth.

Benefits of Metaverse Adoption

1. Enhanced Collaboration and Communication

The Metaverse fosters real-time, interactive communication in virtual environments, improving remote teamwork. According to a 2023 Gartner report, virtual collaboration tools are expected to increase team productivity by 25%.

2. New Economic Opportunities

The Metaverse creates new revenue streams through virtual real estate and digital goods. A 2022 PwC study predicts the Metaverse could contribute $1.5 trillion to the global economy by 2030.

3. Immersive Learning and Training

Virtual environments enhance learning and training experiences. A 2023 report by Deloitte highlights that immersive training can improve knowledge retention by up to 70%.

4. Personalized Customer Experiences

Businesses can offer tailored experiences in the Metaverse, driving customer engagement. Forrester Research (2023) found that personalized virtual experiences can boost customer satisfaction by 30%.

5. Global Accessibility

The Metaverse enables global participation without geographic constraints. A 2022 McKinsey report noted that virtual platforms could expand market reach by 40% for global businesses.

6. Innovation in Marketing and Branding

Brands can create unique virtual marketing campaigns. According to a 2023 AdWeek survey, immersive brand experiences in the Metaverse increase brand recall by 50%.

7. Sustainable Practices

Shifting to virtual events and meetings reduces carbon footprints. The 2023 Environmental Impact Study found that virtual events cut travel-related emissions by 60%.

8. Future-Proofing Businesses

Early adoption of the Metaverse positions businesses for future growth. A 2023 Accenture report highlights that companies investing in Metaverse technologies are 35% more likely to lead in digital innovation.

Adopting the Metaverse offers significant benefits, including improved collaboration, new economic opportunities, and enhanced customer experiences, supported by recent studies and reports.

Conclusion

The Metaverse is accelerating India’s digital transformation by revolutionizing sectors such as education, retail, and healthcare. Its impact is clear in the enhanced engagement and new opportunities it offers.

To leverage these advancements and stay ahead, explore how ibentos, a trusted metaverse technology company can support your Metaverse initiatives. Connect with ibentos to discover how our solutions can elevate your digital strategy.

Source: https://ibentos.com/blogs/the-impact-of-metaverse-technology-on-indias-digital-transformation/

#ai generated #metaverse #technology #event technology #metaverse technology

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harishblogger · 11 days

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The Role of Digital Media in India's Travel Exhibitions

In recent years, digital media has revolutionized how businesses, consumers, and travelers interact, and this transformation has been particularly evident in the realm of travel exhibitions. In India, events like the India International Travel Mart Ahmedabad (IITM) have been at the forefront of integrating digital media into their platforms, redefining how these exhibitions operate and how they engage with audiences.

The Rise of Digital Media in Travel Exhibitions

Digital media encompasses a wide range of tools, including social media, online advertising, websites, mobile applications, and virtual reality experiences. For travel exhibitions in India, these tools have opened up new avenues for marketing, networking, and enhancing the overall visitor experience.

Historically, travel exhibitions relied heavily on physical brochures, face-to-face interactions, and traditional advertising methods. While these elements still play a role, the integration of digital media has expanded the reach and impact of these events. With India being one of the largest and fastest-growing markets for travel, the role of digital media in exhibitions like IITM has become more crucial than ever.

Enhancing Visibility and Engagement

One of the most significant contributions of digital media to travel exhibitions is the enhancement of visibility and engagement. Platforms such as Facebook, Instagram, and Twitter allow event organizers to reach a broader audience by creating and sharing content that resonates with potential visitors. In the case of IITM, digital campaigns can promote the event months in advance, generating excitement and anticipation among travelers, industry professionals, and tourism boards.

Social media platforms also facilitate real-time engagement during the exhibitions. Live streaming of events, behind-the-scenes content, and interactive polls can keep the audience engaged, even if they are not physically present. This engagement not only boosts the event’s popularity but also creates a sense of community among attendees.

Moreover, the use of digital media extends beyond the event itself. Post-event content, such as highlights, interviews, and testimonials, can be shared online to maintain the momentum and keep the audience engaged until the next exhibition. This continuous engagement is essential for building a loyal following and establishing the exhibition as a must-attend event in the industry.

Personalization and Targeted Marketing

Another critical advantage of digital media is the ability to personalize and target marketing efforts. With tools like Google Analytics and social media insights, travel exhibitions can gather data on user behavior, preferences, and demographics. This data allows event organizers to create targeted campaigns that speak directly to the needs and interests of different audience segments.

For instance, IITM can tailor its digital marketing strategies to attract specific groups, such as adventure travelers, luxury tourists, or cultural enthusiasts. By delivering personalized content, the exhibition can increase its relevance to potential visitors, ultimately driving higher attendance and participation.

Targeted marketing also helps exhibitors connect with the right audience. Travel companies, hotels, and tourism boards participating in IITM can leverage digital media to promote their offerings to specific market segments, increasing the chances of meaningful connections and business opportunities.

Virtual Reality and Immersive Experiences

One of the most exciting developments in the intersection of digital media and travel expo's is the use of virtual reality (VR) and augmented reality (AR). These technologies offer immersive experiences that can transport visitors to different destinations without leaving the exhibition hall.

At IITM, for example, exhibitors can use VR to give potential travelers a virtual tour of their destinations. Whether it’s a walk through the bustling streets of Tokyo or a serene beach in the Maldives, these immersive experiences can inspire visitors and give them a taste of what they can expect.

Additionally, VR and AR can be used to create interactive exhibits that engage visitors in new and innovative ways. These technologies not only enhance the visitor experience but also provide a unique selling point for exhibitors, making their booths stand out in a crowded exhibition space.

Facilitating Networking and Business Opportunities

Digital media has also transformed how networking and business opportunities are facilitated at travel exhibitions. Platforms like LinkedIn and event-specific apps enable exhibitors and attendees to connect before, during, and after the event. These platforms provide opportunities for networking, setting up meetings, and sharing contact information, making it easier for industry professionals to establish and maintain relationships.

In the context of IITM, digital tools can help streamline the matchmaking process between buyers and sellers. Exhibitors can use these platforms to showcase their products and services, while buyers can browse offerings and set up appointments with exhibitors who meet their needs. This level of connectivity enhances the efficiency of the exhibition and increases the chances of successful business deals.

Challenges and Future Directions

While digital media offers numerous benefits to travel exhibitions, it also presents challenges. The rapid pace of technological change means that event organizers must continually adapt to new tools and platforms. Additionally, the reliance on digital media requires a robust infrastructure, including reliable internet connectivity and digital literacy among participants.

Looking ahead, the role of digital media in travel exhibitions is likely to grow even further. The continued evolution of VR and AR, the increasing importance of data analytics, and the rise of new social media platforms will all shape the future of events like IITM. As these technologies develop, they will provide even more opportunities for engagement, personalization, and innovation in the travel exhibition space.

Conclusion

In conclusion, digital media has become an integral part of India’s travel exhibition's, particularly at events like IITM. By enhancing visibility, engagement, personalization, and networking opportunities, digital media has transformed how these exhibitions operate and interact with their audiences. As technology continues to evolve, the role of digital media in travel exhibitions will only become more significant, offering exciting possibilities for the future of the industry.

#iitm #iitm india #travel exhibition #travel expo #tourism exhibition #tourism expo

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space-edge-technology · 15 days

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Engagement for Indian Handicraft Stores with WhatsApp Marketing Software

WhatsApp marketing software is a third-party tool designed to streamline and enhance marketing efforts on WhatsApp. Unlike using the native WhatsApp app or its APIs, which can be limiting and sometimes cumbersome, whatsapp marketing software india offers a suite of features that simplify bulk messaging, contact management, media sharing, and campaign tracking.

These tools allow businesses to:

Send Bulk Messages: Reach out to multiple customers simultaneously with personalized messages.

Upload Media: Share images, videos, PDFs, and other media files easily.

Generate Reports: Track engagement metrics such as open rates and click-through rates.

Use Virtual Numbers: Avoid WhatsApp blocking issues by using virtual numbers provided by the software.

For Indian handicraft stores, this software can be a game-changer in reaching a wider audience and engaging customers more effectively.

Promoting Handicraft Stores with WhatsApp Marketing Software

Showcase Your Products

Handicraft stores thrive on the visual appeal of their products. WhatsApp marketing software enables you to create visually appealing catalogs and product showcases. By sending high-quality images and videos of your handicrafts directly to your customers' WhatsApp, you can captivate their interest and drive them to your store or website.

Personalized Messaging

Use the software to segment your customer base and send personalized messages. For instance, you can tailor messages based on previous purchases or customer preferences. This level of personalization helps in creating a more engaging experience for your customers, making them feel valued and more likely to return.

Promotions and Discounts

Keep your customers informed about special promotions, discounts, and upcoming sales events through WhatsApp. With the ability to send bulk messages, you can quickly notify a large audience about limited-time offers or exclusive deals, driving immediate traffic to your store.

Customer Feedback and Support

WhatsApp marketing software isn’t just for sending messages; it’s also a powerful tool for managing customer interactions. Use it to gather feedback, address customer queries, and provide support. Engaging with customers directly and promptly can enhance their overall experience and foster loyalty.

Event Notifications

If you’re participating in craft fairs or hosting in-store events, WhatsApp marketing software can help you spread the word. Send event invitations, reminders, and updates to your customer list to ensure they don’t miss out on exciting opportunities to interact with your brand.

Automated Responses

Set up automated responses for common queries or frequently asked questions. This ensures that your customers receive timely information even when you’re not available, keeping them engaged and informed.

Conclusion

WhatsApp marketing software offers Indian handicraft stores a robust platform to enhance customer engagement and drive sales.

SpaceEdge Technology: Digital Marketing Service Provider

SpaceEdge Technology is driven by a passion for innovation and a commitment to delivering top-tier digital marketing solutions. As a leading digital marketing service provider, we specialize in helping businesses across various industries thrive in the ever-evolving online landscape.

#whatsapp software #whatsapp software india

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