#VisualTheory

[gravekilla69]

WOII: Week 10 - Poststructuralism

This week’s exploration of poststructuralism has fundamentally shifted my understanding of design's relationship with meaning. Derrida’s concept of différance, the idea that meaning is fluid and perpetually deferred within language (Derrida 23), strongly resonated with our activity’s deliberate juxtapositions. The pairing of "got birds?" with water ripples evolved into a poignant question about ecological fragility, while "emergency intercom" alongside marbled umbrellas transformed weather data into a surreal warning. These exercises highlighted that meaning isn't inherent but actively constructed through contextual interaction.

Foucault’s power/knowledge framework (Foucault 135) has significantly impacted my perspective on design practice. The seemingly simple locker with a push bar now represents how visual hierarchies, such as grids and typography, can subtly enforce control. My previous inclination towards "clean" layouts now feels potentially complicit in prioritizing singular interpretations over the richness of ambiguity, a notion reinforced by Nietzsche’s assertion: “Truths are metaphors we’ve forgotten are metaphors” (Nietzsche 84). This prompts a critical re-evaluation: why not allow textual elements to fragment into abstraction or images to resist singular narratives, embracing a more open and participatory engagement with the viewer's interpretation?

This perspective aligns with Barnett Newman, whose abstract canvases deliberately reject representational certainty. His zip paintings, vertical lines bisecting fields of color, refuse fixed meaning, inviting individual and subjective interpretation. Similar to poststructuralist thought, Newman’s work suggests that meaning isn't a static discovery but an active construction by the observer. This week has challenged my core assumptions about design's communicative function, pushing me towards a more dynamic and less prescriptive approach that acknowledges the inherent instability of meaning.

Total word count: 259 Words

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Works Cited

Derrida, Jacques. Of Grammatology. Translated by Gayatri Spivak, Johns Hopkins UP, 1997.

Foucault, Michel. Discipline and Punish: The Birth of the Prison. Translated by Alan Sheridan, Vintage, 1995.

Newman, Barnett. The Sublime Is Now. 1948, Tiger’s Eye, vol. 1, no. 6, pp. 51–53.

Nietzsche, Friedrich. “On Truth and Lies in a Nonmoral Sense.” Philosophy and Truth, edited by Daniel Breazeale, Humanities Press, 1979, pp. 79–97.

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"Vir Heroicus Sublimis" (1950-51)

"Who’s Afraid of Red, Yellow and Blue I" (1966)

"Onement I" (1948)