#Why Gamification Needs to Be Part of Your Loyalty Program in 2022

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Why You Should Consider Adding Gamification to Your Customer Loyalty Program

Gamification is one of those buzzwords you often hear during brainstorming sessions, but when it comes to loyalty programs, it’s become much more than just a fad. Having a gamification component to your loyalty program or app is one of the most proven ways to keep customers happy and engaged with your client’s brand. That said, many have found that when they try to incorporate gamification into a business without proper research and data intel on their customers and target audience, they often end up feeling as if they’re performing without a net. The same goes for sophisticated customer retention solutions, such as robust loyalty programs.

It doesn’t seem like all that long ago that most loyalty programs centered around the “buy some/get one” punch card model, along with the occasional direct mail special coupon offer. But with the exponential growth of eCommerce and the birth of the smart, sophisticated modern consumer, loyalty programs have branched out from simply rewarding purchases with basic rewards. To keep today’s customers engaged, loyalty programs must offer a wider range of incentives and attractions. While this can prove to be a challenging endeavor, if you have a program built on a data-driven platform like FiO’s Customer Loyalty Platform you can build a customer loyalty program that creates real Customer Lifetime Value (CLV).

Why Gamification Works Well for Customer Loyalty Programs

Transactional loyalty programs – like the coupons and percent-off discounts discussed above- have proven less and less effective, and brands are beefing up their customer loyalty programs to set themselves apart and drive greater engagement. This is critical, considering that:

58% of consumers said they’re more loyal to brands than they were five years ago.

63% of consumers indicate they belong to between one and five loyalty programs.

77% of consumers feel brands could be doing more to earn their loyalty.

This is where gamification entered the picture. There isn’t one perfect approach to a gamified loyalty program or one surefire type of contest that will ensure engagement. Gamification requires using game elements or design techniques as part of your marketing strategy to influence customer behavior and engagement. Modern marketers know that gamification induces powerful emotions like excitement, intrigue, and happiness to influence specific actions and reactions. How do they know this? Through the use and analysis of behavioral and sentimental analytics.

Increasingly, brands are leveraging both gamification and behavioral analytics in their loyalty programs as a differentiator and a key component in the personalized, customer loyalty loop. While the theories behind what engenders brand retention and brand loyalty are changing constantly, loyalty programs that have included a gamification component to their apps or eCommerce sites have routinely reported higher engagement numbers and bigger growth than those who stick with the basic “some for one” model.

To achieve this and have your gamification efforts be a successful endeavor right out of the gate, take note of these five key elements to creating a loyalty program that is engaging and addictive to your customer base.

1. Figure Out What Behavior You’re Trying to Inspire

Are you hoping to increase the frequency of visits or average transaction amount? Are you trying to generate some hype around your business and get people talking in an effort to acquire new customers? Or do you simply wish to make sure your existing customers don’t abandon you for your competitors?

Different game design elements can trigger different outcomes and to encourage loyalty, but you must motivate customers to keep coming back. A common way to do this is to develop multiple steps that allow them to collect points to redeem for rewards. And if your customers are interested in achieving goals, performance graphs and progress tracking tools could be the way to go.

If you want to use your existing customers to attain new ones, for example, you might do something similar to Uber and offer your loyal customers attractive rewards and discounts for getting a friend to register.

On the other hand, if your goal is simply to encourage people to visit more frequently, take a page out of Starbucks’ book and offer your loyalty program as a seasonal contest where they win a “turn” every time they make a purchase, all with the goal of acquiring holiday-themed badges and rewards toward specific prizes.

By having a clear idea in mind of what you want your loyalty program to achieve, you can gear your gamification to inspire certain behaviors that will create sticky customers and inspire brand loyalty.

2. Encourage Customers to Adopt Digital

You need to go beyond asking a customer to download a mobile app or scan a loyalty card with every purchase. Using gamification paired with making a purchase online or through social media enables you to incentivize digital adoption and greater engagement with your loyalty program, while also helping them have a seamless experience inside a store and while online shopping. This is providing a true omnichannel interaction, and it creates a unified, cohesive brand experience that builds connection and loyalty.

Behavioral data used in customer data platforms like FiO’s Customer Loyalty Platform provides valuable insight into what consumers respond to, how, and why. With the benefit of this predictive analysis, it’s clear to see that today’s customer is looking for a seamless, personalized experience throughout a brand’s entire ecosystem. By building this unified concept into every touchpoint and having them earn loyalty stock throughout, you’re not only giving continuous brand exposure, you’re also building another brick into the loyalty bridge every time they buy from your brand. To Know more about Why You Should Gamify Your Customer Loyalty Program please visit here :https://www.groupfio.com/why-you-should-consider-adding-gamification-to-your-customer-loyalty-program/

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Benefits of using mobile applications in various industries

How Does Using Mobile Apps Benefit Various Industries?

Mobile applications are always with us, right?

For example, other than making telephone calls, the reason for using cell phones is to run a wide scope of mobile applications that can essentially serve a multitude of purposes.

According to Statista, by 2022, the total application downloads will hit 258 billion. Organizations and companies over the globe have since a long time ago began to move from the physical universe of conventional publicizing, hanging bulletins, or just selling their items or services through their brick and motar, and are currently swinging to the domain of mobile applications.

As indicated by Magento, around 40percent of cell phone proprietors list online networking applications as their most often most utilized list of mobile applications. Despite the fact that mobile applications have been overly enormous in the territory of social media with online life applications, every industry is experiencing a transformation and an unavoidable shift towards mobile applications.

All things considered, clients burn through 69percent of their media time utilizing cell phones, as indicated by the comScore report. Which just discloses to you why these applications are significant and why owning a mobile application can enable your organization to expand your reach towards your target audience.

Top Benefits Of Mobile Apps For Businesses

On the off chance that you have been pondering building up your mobile presence, you should think about the advantages of mobile applications for clients and organizations to make the best of this new pursuit:

Advantages of Mobile Apps

1. Produce more value for your clients

On the off chance that you need to improve communication with your clients, you should offer them value on their necessities and needs.

A possible ideal approach involves offering incredible incentives for your clients by incorporating a loyalty program in your application or reward your application supporter in some structure. This can be a major inspiration for clients to purchase your item and retain brand loyalty.

2. Remove the need to wait

Your business portable application can even be a simpler and quicker option in contrast to your website. Your clients never again need to hold on to dispatch an internet browser, enter the URL and trust that your site will stack, which additionally implies more odds of higher conversion rates.

From data on your items and administrations to the choice of online requests, your portable application is the ideal accomplice for your clients.

3. Builds client commitment and pushes back on the expense

Contrasted with conventional promoting and texting, portable applications cost less as well in the long run.

In addition, nowadays the greater part of your clients would like to utilize portable applications. Another motivation behind why mobile applications are significant is that they enable your crowd to effectively draw in, associate and connect with you.

4. Mobile applications are great platforms for promotion

One of the greatest advantages of mobile applications for clients and for your business is that it makes your image and item data 24 into 7 accessible to your gathering of people.

You have an immediate method to advance and promote your new contributions, limits, and arrangements. Make a point to utilize this stage generally advantageous, offer crazy deals and increase sales.

Client support is another astonishing advantage of portable applications, settling issues and reacting to clients' inquiries does some incredible things for your availability and reachability.

5. Improve the visibility of your image

In the contemporary world, portable applications have proceeded to turned into the best device to enable you to upgrade the visibility of your image. On the off chance that you have a portable application with astonishing highlights and looks, you can take your image attention to a new level.

Your portable application can fill different needs, such as account sounds and recordings, news channels, introduce gamification, moment visit and some more. It is the perfect platform that enables you to share all the data that your clients may require. 

6. Mobile applications have online networking

The world is fixated via web-based networking media and on the off chance that you need to join this fixation, you need your mobile application. Having this application enables your clients to share on social media which implies more reach and more discussions about you.

Web based life is the present and fate of social collaborations for people and brands. This helps upgrade your image commitment as well as web based life nearness can likewise have a major effect on your deals and client relations.

How Mobile Apps Are Adding Value To Different Industries

As per 451 research, the quantity of m-business exchanges will outperform the quantity of web based business exchanges in 2019. Over the world, various enterprises are making the move from web to portable applications.

They are searching for approaches to all the more likely position their image and lift its benefit. The ascent of portable applications in various enterprises has totally changed the market.

Here are a couple of ventures that are embracing better approaches for activities with rising advances and portable applications.

1. IT Industry

The IT business has the ability and capability of utilizing the advancement and advantages of portable applications for clients and organizations and to pull in different enterprises towards the most recent advances.

As indicated by Statista, the absolute number of associated gadgets will hit about 27 billion before the current year's over and 75 billion before the year's over 2022.

This proceeds to demonstrate how quick individuals are adjusting to new, developing innovations, just as how IT organizations are changing the scene of the business world with keen, educated portable applications.

2. Diversions and Entertainment

As per the most recent report from Newzoo, in the year 2018 purchasers burned through $92.1 billion on mobile applications and 76percent of the all out income originated from portable diversions.

Gaming applications are just expanding in notoriety and quality, they offer astonishing client drawing in understanding. Gaming and diversion is another industry that has embraced versatile arrangements great.

3. Instruction industry

In another age, portable arrangements have made adapting increasingly advantageous and moderate. E-learning is the new enormous thing and it has turned into a famous instructive pattern from the recent years.

A few schools, schools, and colleges around the globe utilize mobile applications to expand on the courses they offer and to improve the enthusiasm of students in learning and understanding content all the more viably and rapidly.

In summary, mobile applications are highly beneficial, especially if you’re a newly opened business trying to secure customers. Top mobile application developers are abundant, making it easy to source for one to start on your personal mobile app development.