Xuxa was once Brazil’s biggest TV star. Now many are wondering whether a thin, blond, white woman was the right idol for such a diverse country.
Millions of Brazilians grew up watching her on television. Her shows sold out Latin America’s biggest stadiums. She had hit movies and songs, her own dolls and her own amusement park.
In the 1980s and 1990s, Maria da Graça Xuxa Meneghel, known universally as Xuxa (pronounced SHOO-shah), was Brazil’s biggest television star. Generations of children spent mornings watching her play, sing and dance for hours on her wildly popular variety show.
“I was a doll, a babysitter, a friend to these children,” Xuxa, 60, said in a wide-ranging interview. “A Barbie of that time.”
“She came with a pink car,” she added. “I came with a pink spaceship.”
Like the famous doll, Xuxa, too, is thin, blond, blue-eyed and white. On her children’s show, she often wore short skirts and thigh-high boots as she stepped out of a spaceship stamped with giant red lips. And like Barbie, she became an idol to her fans, who grew up wanting to be just like Xuxa and her all-white cast of teenage dancers, the “Paquitas.”
But now Brazil is in the midst of its own real-life Barbie reckoning of sorts — and Xuxa is at the center of it, thanks in part to a new documentary series about her that has become a national sensation and renewed questions over diversity, beauty standards and sexualization in her show.
Sinceramente, eu não entendo essa polêmica toda criada pela Mara, que de “Maravilha” tem só ego. Nos anos 80/90, a Globo tinha Xuxa como sua estrela maior. Os outros canais, incluíndo aí o SBT, se desdobravam para buscar alternativas para competir. Tinha a Simony, a Mariane, a MARA e até o Sérgio Mallandro entrou na jogada. A Angélica estava na Manchete e não competia de frente com o fenômeno Xuxa. Nenhuma, repito, NENHUMA, dessas imitações foi páreo para a Xuxa. Em dezembro de 1992 o “Xou da Xuxa” chegou ao final depois de quase sete anos, e nos anos seguintes todas essas copiações desapareceram. Inclusive, a MARA! A Eliana veio depois, usando uma proposta diferente: um programa sem auditório e um formato totalmente diferente do que consagrou a Xuxa. A Xuxa perdurou, assim como a Angélica e a Eliana, e à Mara sobrou o limbo do esquecimento. MERECIDO pois ela nunca passou de uma imitação mal feita. Agora, querem juntar os três ícones infantis e a Mara se sente ofendida por não participar?! Se toca! O show foi lindo, as três estavam estonteantes, e o único papel da outra foi choramingar asneiras! NÃO ENCHE O SACO, @maramaravilhaoficial !!!
Xuxa ‧ 1993 ‧ Children's television series ‧ 1 season.
Xuxa is an American children's television series hosted by Xuxa Meneghel that aired in first-run syndication between September 13 and December 31, 1993, for a total of 65 episodes.