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usaclothingmanufacturers · 14 days

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Top 5 Apparel Vendors in the USA

Introduction

The apparel industry in the United States has long been a cornerstone of the global fashion market. In a world where fast fashion dominates, the demand for high-quality, domestically produced apparel has grown significantly. Many U.S.-based companies are setting the standard for innovation, sustainability, and craftsmanship. In this blog, we’ll explore the top five apparel vendors in the USA that continue to shape the future of fashion.

Criteria for Selecting the Top Apparel Vendors

Before diving into the list, it’s important to understand what makes a top apparel vendor stand out. Quality is, of course, paramount. Apparel vendors must ensure that their products not only meet customer expectations but also align with evolving trends and market demands. Beyond quality, other key factors include:

Sustainability: With increasing awareness about environmental issues, apparel vendors that employ eco-friendly materials and manufacturing processes are in high demand.

Innovation: From high-tech fabrics to cutting-edge design, top vendors push the boundaries of what’s possible in apparel.

Ethical Manufacturing: Vendors committed to fair labor practices and ethical sourcing gain favor with conscious consumers.

Scalability: Can the vendor handle small orders as well as large, bulk productions? Scalability is vital for both startups and established brands.

Reputation: Industry recognition and long-standing client relationships speak volumes about a vendor’s reliability and expertise.

Vendor 1: Pearl Global

Background: Pearl Global is a well-established apparel vendor based in the USA, renowned for its commitment to sustainability and innovation in the activewear and athleisure space. With a long history in the industry, they’ve developed a strong reputation for delivering high-quality products that meet the demands of top brands.

Specialty: Pearl Global specializes in sportswear, denim, custom clothing, and athleisure manufacturing, serving both small and large fashion brands. From high-performance fabrics to cutting-edge designs, they lead the charge in apparel innovation.

Unique Selling Points:

Commitment to sustainable fashion through the use of recycled materials and ethical production processes.

Flexible manufacturing solutions tailored to both startups and large enterprises.

Advanced technology integration in the manufacturing process, ensuring precision and quality.

Noteworthy Clients: Pearl Global works with some of the largest names in the fashion and sportswear industries, ensuring consistent quality and timely delivery.

Vendor 2: American Apparel

Background: One of the most iconic names in American fashion, American Apparel is known for its simple, minimalistic styles and commitment to ethical manufacturing practices. All their products are manufactured in the USA, reflecting the brand’s dedication to local labor and high standards.

Specialty: American Apparel is renowned for its basic clothing staples, including T-shirts, hoodies, and casual wear. They have a signature style that has remained consistent over the years.

Unique Selling Points:

100% U.S. manufacturing with a focus on sweatshop-free, ethically produced apparel.

High-quality cotton basics that cater to a wide range of consumers.

Sustainability efforts include reducing water use and minimizing carbon emissions during production.

Noteworthy Clients: Known primarily for its direct-to-consumer business model, American Apparel has a loyal customer base that appreciates their ethical stance and classic designs.

Vendor 3: Bella+Canvas

Background: Bella+Canvas has become a go-to for fashion brands looking for high-quality basics made in the U.S. They are known for their focus on innovation, particularly when it comes to fabric technology and sustainability.

Specialty: Bella+Canvas is recognized for its premium, fashion-forward basics that come in a variety of fits and fabrics. Their specialty lies in soft, eco-conscious materials that are both stylish and durable.

Unique Selling Points:

Innovative use of sustainable fabrics such as organic cotton and recycled polyester.

A commitment to creating eco-friendly, ethically produced apparel.

Wide range of styles and colors, perfect for customization.

Noteworthy Clients: Bella+Canvas provides custom apparel solutions for many major brands and retail chains, making them a top choice for those looking for premium, customizable garments.

Vendor 4: Los Angeles Apparel

Background: Founded by Dov Charney, the founder of American Apparel, Los Angeles Apparel is known for its ethically made garments. They continue the tradition of producing high-quality, U.S.-manufactured apparel with a focus on ethical labor practices.

Specialty: Los Angeles Apparel specializes in basics, but with a unique flair. Their high-quality fabrics and bold designs set them apart from other manufacturers of similar styles.

Unique Selling Points:

100% of their products are made in Los Angeles, ensuring complete oversight of their manufacturing process.

Focus on ethical labor practices, with fair wages and safe working conditions for all employees.

Strong environmental policies, including the use of solar-powered factories and water-saving techniques.

Noteworthy Clients: Los Angeles Apparel serves both retail and wholesale clients, including start-ups and established fashion brands looking for ethically produced basics.

Vendor 5: Royal Apparel

Background: Established in 1992, Royal Apparel is a leading U.S.-based manufacturer of organic, sustainable, and eco-friendly clothing. They have built a reputation for their high-quality, ethically sourced materials and innovative designs.

Specialty: Royal Apparel is best known for its eco-conscious apparel, with a focus on organic cotton, bamboo, and recycled fabrics. They offer a wide range of garments, including T-shirts, hoodies, and loungewear.

Unique Selling Points:

Commitment to producing sustainable, organic, and eco-friendly apparel.

Offers private labeling and custom manufacturing for businesses of all sizes.

Dedicated to ethical labor practices, ensuring fair wages and safe working conditions.

Noteworthy Clients: Royal Apparel caters to a diverse range of clients, from small startups to major retail brands that prioritize sustainability and ethical production.

Conclusion

The U.S. apparel manufacturing industry is rich with vendors that prioritize quality, sustainability, and innovation. The five vendors highlighted in this blog are leading the charge in producing garments that meet the highest standards of craftsmanship and responsibility. Whether you’re a new fashion brand or an established retailer, working with one of these top vendors ensures you’ll have access to the best the industry has to offer.

Call to Action

If you’re looking to partner with one of the top apparel vendors in the USA, be sure to explore their offerings and get in touch with their teams. Whether you’re seeking eco-friendly solutions or innovative designs, these companies have what it takes to meet your apparel needs.

#apparel vendor #Pearl Global

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sublimationau · 4 months

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Top 10 Questions to Ask a Clothing Manufacturer Before You Start

So you've got a fantastic clothing design and a burning desire to bring it to life. But before diving headfirst into manufacturing, choosing the right partner is crucial. Here are 10 key questions to ask a clothing manufacturer to ensure a smooth and successful collaboration:

Experience and Expertise:Do the sportswear manufacturers specialize in your type of clothing (t-shirts, dresses, activewear)? Experience with similar garments ensures a smooth production process.

Minimum Order Quantity (MOQ):Can they handle your production volume? High MOQs can be a challenge for startups, so finding a manufacturer with flexibility is ideal.

Capabilities:Do they offer additional services like pattern making, sample creation, or private label printing? The procedure can be expedited by a one-stop shop.

Pricing and Payment Terms:Get clear quotes outlining costs for materials, labour, and any additional services. Understand their payment structure to avoid surprises.

Quality Control:How do they ensure quality throughout production? Requesting samples and references from past clients can be helpful.

Lead Time:How long will it take from placing an order to receiving your final product? Understanding lead times helps with planning and inventory management.

Ethical and Sustainable Practices:Do their practices align with your brand's values? Ask about labour conditions, materials sourcing, and potential environmental impact.

Communication Style:How will you communicate with them during production? Effective communication is essential to the success of any collaboration.

Intellectual Property Protection:Do they have measures in place to protect your designs? Discuss this to ensure your creative vision remains yours.

Room for Growth:Can they scale production as your business grows? Choosing a manufacturer with the capacity to handle future expansion is key.

By asking these key questions, you'll gain valuable insights and establish a strong foundation for a successful partnership with your clothing manufacturer. Remember, a little due diligence goes a long way in bringing your clothing line to life!

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#clothing manufacturer #sportswear manufacturers

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shirtsbargain · 9 months

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The Growth Of Gildan In The Apparel Industry

Gildan wholesale apparel is for those who seek high-quality, affordable garments for resale, promotions or customization. The brand rose to prominence over the years, becoming a leader in the industry that consistently managed to reshape consumer expectations.

Origin

Gildan was founded in 1984 in Montreal, Canada by Glenn and Greg Chamandy to make fabric for Harley Inc. - a childrenswear business they already owned. The company soon expanded to sell 100% cotton t-shirts. Soon there was a demand for Gildan t-shirts wholesale by wholesalers and decorators across the United States and Canada. The brand’s growth soon led to the closure of Harley Inc., with the founders choosing to expand Gildan into what we now know as Gildan Activewear.

Success

Gildan’s success is partly due to their commitment to producing basic apparel at extremely budget-friendly prices. They emphasized simplicity and functionality, which resonated with wholesalers who sought reliable clothing for decorations and resale. The company opened factories in low-wage countries, allowing them to offer their products at very low prices, sometimes even below that of Chinese manufacturers.

Gildan's product line ranges from T-shirts and sweatshirts to tank tops and polo shirts, catering to diverse lifestyles. The brand successfully struck a balance between quality and affordability. Gildan polo shirts wholesale has been the go-to option for many small and medium-sized businesses to outfit their staff, owing to the affordability.

This balance has not only endeared the brand to small-scale apparel retailers and decorators but has also made it a preferred choice for schools, and organizations looking for cost-effective yet high-quality apparel for bulk orders.

Gildan's rise in the apparel industry is not merely a result of chance but a strategic alignment with consumer preferences. The brand has keenly understood the demand for basics that offer both comfort and style. For a startup retailer, investing in Gildan sweatshirts wholesale is more ideal as the brand’s offerings are great options for beginners in the industry that want to offer affordable, good quality sweatshirts.

Furthermore, Gildan's commitment to ethical and sustainable practices has further solidified its standing in the industry. The brand is known for responsible sourcing, ethical manufacturing processes, and environmental consciousness, addressing concerns that are increasingly central to modern consumers' purchasing decisions.

In conclusion, the rise of Gildan in the apparel industry is a testament to its ability to navigate the complex landscape of fashion by staying true to its core values. Everything from Gildan hoodies wholesale to Gildan’s signature cotton t-shirts enjoy great demand in the market, setting a benchmark for other brands in the industry. The brand continues to offer a vast collection of clothing in an array of different colors at surprisingly low prices to wholesale buyers.

#gildan wholesale #gildan t shirts wholesale #gildan sweatshirts wholesale #gildan hoodies wholeale #gildan polo shirts wholesale

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newandtrendynewsarticle-blog · 1 year

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zzareeeen · 1 year

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List Of 10 Sportswear Manufacturers Around The World

The growing interest in exercise and health, the activewear business is growing. This sector has many distinct brands, which shows how competitive it is and its potential.

Activewear is expected to reach 547 million US dollars in 2024, according to AMR. Many other market intelligence firms predict a similar sector expansion rate.

However, due to the abundance of rivals and high profit margins, the business has also expanded to the point where there is no distinction between the items. To gain market share and grow their businesses, the newcomers must be able to differentiate their offerings.

This differential may be based on a variety of factors, including quality, value, cost, or luxury goods. To help you differentiate your product and achieve your company's performance goals, we will identify sports clothing manufacturers in this post who provide top quality and competitive pricing.

We will begin by discussing activewear manufacturers around the world that offer a wide range of activewear products.

Affix Apparel

Affix apparel and activewear are manufactured and distributed internationally. Production and supply networks have access to the highest quality raw materials. Each product, design, and style has at least 100 apparel pieces. Fitness shorts, trousers, sleeves, tracksuits, yoga pants, women's activewear, men's activewear t-shirts, and many more of their best-selling items are just a few of their top sellers. This activewear manufacturer USA boasts a very remarkable customer. Manufacturers frequently approach them, who have faith in them, to produce fitness apparel.

Azilin

The Azilin firm has a significant level of recognition internationally for its sportswear manufacturers profile. They manufacture high-quality athletic and fitness apparel. Around the world, they ship their goods and clothing. Their primary interest is in high-quality, reasonably priced sportswear. Sports bras, shorts, jackets, exercise leggings, joggers, tracksuits, pants, tights, etc. are just a few of them that sell their goods to countries including Japan, the UAE, China, Turkey, Singapore, Oman, India, etc.

BHL Sports

One of Pakistan's most well-known producers of athletic apparel is BHL Sports. It caters to a wide range of customers across the globe. Panther GK, Mango Nations, Stylo matchmakers, Harps, and many more businesses received favorable feedback. They produce their goods with the utmost attention to quality control. Both BHL Sports' apparel and its durability are quite nice. Tracksuits, knee wear, gym gear, caps and hats, yoga wear, and other popular items are among their well-known products. To ensure the quality of the product, quality checks are carried out at every stage.

Fush

As a milestone, Fush created promotional clothing, then expanded into activewear, gym apparel, and professional sportswear. With the client's goals in mind, they developed a superb selection of cotton and PES textiles and several superior printing methods. Over the past several years, they have produced an increasing number of streetwear items, including sweatpants, sweatshirts, oversized t-shirts, and personalized hoodies.

They operate out of a basement apartment block as a sustainable textile manufacturer with two garment factories in Serbia (South-Eastern Europe). They can provide clothing manufacturing services and private label apparel.

Kirpte

In 1997, Kirpte became a renowned producer of gym clothing manufacturers and activewear apparel. They were recognized as the small- to medium-sized firm with the greatest growth in 2017. In the same year, they were put forward as one of the most cutting-edge local businesses. They are a Lithuania-based, one-stop-shop sportswear manufacturer in Europe today. Their adaptable approach to sportswear and athleisure wear development and production is a tight collaboration with well-known European brands and cutting-edge startups.

Kirpte offers activewear, athleisure, and teamwear. Our long-lasting athletic items cover everything from cycling, jogging, and skiing to yoga, rugby, and football. Finally, they will create as many prototypes as required to materialize your ideas.

NG Apparel

One of the top sports apparel manufacturers in India, NG Apparels has been in business for more than 45 years and has an 81-year history. There is no other business that puts such a strong emphasis on quality, morals, manufacturing, and customer satisfaction. From selecting fabrics to producing and distributing your items, it provides an all-in-one solution for sportswear.

The business customizes its OEM and ODM services. It features top-notch design and engineering teams that guarantee the highest quality. The MOQ for each style, product, and innovation is 500 pieces; however, this is only the minimum. Depending on the kind of goods you want to get, the MOQ may vary. The delivery period is one month by ship and one week by flight. Depending on the information given and the sample payment, the sample may take up to four weeks to complete.

Ningbo Fito Industrial Co., Ltd

Ningbo Fito Industrial Co., Ltd has produced athletic clothing for 10 years. Fito can offer high-quality and affordable sportswear since it is one of the biggest seamless sport clothing manufacturers in China. They are a reputable manufacturer of high-quality sports apparel, yoga apparel, fitness apparel, gym wear manufacturers, and other related items. They were founded in 2010 and are based in NINGBO. Leggings, bras, shirts, shorts, joggers, jackets, and hoodies are just a few of the sporty goods we specialize in.

Seam Apparel

One of the most trusted manufacturers of activewear apparel in the American clothing industry is Seam Apparel. Working in this field for around 10 years for people who wish to stand out from the crowd, Seam guarantees possibilities in high-quality sportswear with a wide range of customization possibilities. Seam can produce both small- and large-scale sportswear orders for prestigious clients. To fulfill client goals, it provides distinctive, bespoke sportswear solutions. The seam is a significant participant in the U.S. activewear production industry with its exceptional quality and competitive cost.

Taeco Vietnam Company Ltd.

One of the leading sports clothes manufacturers in Vietnam is Taeco Vietnam Company, a reputable producer in the sector. It exports goods to significant parts of the world, including Australia, the United States, Canada, Europe, and the Middle East. In addition to product quality, the firm also emphasizes environmentally friendly and ethical industrial practices. Because of this, many of their items are manufactured from sustainable and natural materials.

Depending on the quantity and material, the company's manufacturing lead time ranges from 35 to 55 days. This is once the necessary data is provided and the advance money is collected. The firm offers expedited orders that are delivered within 15 days for an extra fee. T/T, L/C, and Western Union are acceptable payment methods. With 500 to 1000 pieces per style, the MOQ is higher.

Tack Apparel

One of the most well-known activewear manufacturers in the USA for men's and women's clothing is Tack Apparel. For men and women committed to health and fitness, there is high-quality fitness apparel. The best custom-designed sportswear is well-known. They provide a wide range of clothing, including swimsuits, tracksuits, shorts, tanks, jackets, and t-shirts. Without a doubt, their activewear materials are premium, long-lasting, and sturdy.

In addition to being excellent for exercising, they also look great. They also provide comfort. Every product is offered in every size, allowing customers to choose the one that fits them best. They also offer private-label and customization services that result in the best fitness-related bespoke clothing for both sexes.

Activewear's primary products

Activewear apparel makers supply a growing variety of models and types, even though it was always obvious that it was meant to be worn for sport and exercise. Although almost any piece of clothing may be converted into activewear, a few common varieties are listed below.

Yoga Attire

To provide yoga practitioners with the finest experience possible, yoga apparel was developed with this goal in mind. Yoga practitioners can wear a variety of designs made by yoga apparel producers. From leggings and tights to very detailed seamless or compression jackets, shorts, and outerwear, yoga shirts, and t-shirts are all part of the fashion trend.

Yoga attire is available in a range of fashionable styles and is comfortable and flexible. Yoga clothing, which comes in a wide range of styles and colors, is one of the items that sportswear producers target. This is not just for yogis but also for others who value flexibility.

Men Activewear

The most effective designs, styles, and materials are available from athletic clothing manufacturers. Their high-quality clothing satisfies exercise enthusiasts' needs. Manufacturers of men's sportswear can help you up your game, whether on the tennis court or the golf course. Men's sportswear includes hats, t-shirts, shorts, and other garments appropriate for a range of sports and outdoor pursuits. Golf, tennis, football, and several other sports all employ men's apparel.

Women's Sportswear

Women's activewear comes in a wide variety. Women's apparel companies provide anything from t-shirts and jackets to high-performance sports bras, shorts, and leggings. Whether you like working out at home, heading to the gym, or expressing your inner self, there is something for everyone. No matter whether you're exercising at home, working out again, or transitioning to sporty chic, women's activewear is always about style and comfort.

Fitness Attire

Gym clothing Manufacturers are another kind of activewear manufacturer. What you wear while exercising is just as essential as what you do. Your comfort and safety can be enhanced by wearing the appropriate gear for your sport. You'll feel exhausted, hurt, and sweaty after a rigorous workout.

You might be surprised to learn that the clothes you wear to the gym might impact how you feel afterwards. There are a number of factors that can affect the comfort of your workout attire, such as the fabric used to make it. In addition, whether or not they are suitable for the exercise you'll undertake. You should be aware that clothing companies that specialize in fitness wear have designed items that can help you resolve all of the aforementioned issues.

Youth Activewear

Kids' exercise gear producers utilize a combination of synthetic materials to make garments that are long-lasting and fade-resistant but also promote active ventilation, are incredibly simple to put on, and are comfortable. Kids' fitness clothing comes in colors, shapes, and sizes. These include tracksuits, patterned leggings, jackets, tanks, t-shirts, shorts, and more. These are adorable and capable, and they are in total accord with the prevailing fashion trends in the global garment business.

Final words

To benefit from the juicy earnings that are available, several rivals are entering the profitable and quickly expanding activewear business. However, activewear vendors have grown, while product differences have shrunk. Your company must be able to distinguish its offerings as a result.

We have included the best athletic clothing manufacturers from a variety of nations who deliver premium products at reasonable costs.

#apparels #clothing #fashion #sportswear manufacturers #sportswear

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broway-sportswear · 3 years

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BROWAY Sportswear CUSTOMIZED HODDIE Customized hoddie and other products are available at BROWAY SportsWear Customized products available at BROWAY SportsWear Thinking To Startup a Clothing Brand . BROWAY SportsWear is here to Provide Cut and Sew Available at best Price . For Promotional , Brands , Custom tshirts contact us anytime. 💥Small/Large Quantity Clothing Manufacturer High End Quality for Fashion Brands No MOQ, available for labeling, printing,embroidery customization. 👉 Available in all colors 👉All Sizes S,M,L,XL....... 👉 Your company label and tags 👉 Your Private Logo 👉 All type or printing , Heat press , sublimation services 🤝 [email protected] Please DM us for enquiry. #customclothing #screenprinting#embroidery #embroiderydesign #shirtdesign #varsityjacket #hoodiemanufacturer #manufacturer #customclothing #sportswear #sportswears #shortsmanufacturer #hoodieseason #basketballshort #hoodies #hoodiemanufacturer #tracksuitsecond #gymwears #sportswears #leggings #apparelindustry #sublimatedhoodiemanufacturer #apparelmanufacturer #clothingindustry #gymwear #clothingapparel #activewear #clothingline #gymwearmanufacturer #streetwearmanufacturer #gymlife #fitnesswear #sublimationhoodie https://www.instagram.com/p/CSh0biuh825/?utm_medium=tumblr

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fitroysports · 3 years

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DM for your custom clothes with brand logo and Name we are manufacturer and Exporter of all kinds of custom brand clothes, Uniforms, Sports Wears on wholesale prices better offer available. 👉 Fast turnaround time service 👉 With your brand wooven label and tag card 🔥Embroidery stitch ➕ Screen printing/Sublimation 🔥E-mail: [email protected] 🔥Whatsapp 📲+923486052455 👉Website👇 www.FitRoySports.Com - - - - - - - - - - - - - - - - - - - - - - #smallshop #smallbusiness #business #businessowner#custom #activewear #clothes #clothesforsale #bfg #shoplocal #shopping #ukclothing#ukbrands #streatlife #streetwear #startup #success #streatfashion #hypebeast #outfits #outfitsociety #fashionable #dresses #color #goodvibes #clothes #bfg #fitnessmotivation #workout #gym #lookbook #apparel (at Los Angeles, California) https://www.instagram.com/p/CSif6AqIaOe/?utm_medium=tumblr

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fitness-clothing · 10 months

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#activewear manufacturer #wholesale activewear #activewear manufacturers for startups #activewear wholesale distributors

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ameliaevansfashion · 10 months

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Get Your Brand Noticed with A Workout Clothes Manufacturer In USA

Discover superior quality with a trusted workout clothes manufacturer in USA. Elevate your brand with premium fitness apparel. Explore now by visiting our website!

#private label activewear manufacturer #wholesale workout clothes usa #best activewear manufacturers #custom gym clothing manufacturers #activewear manufacturers for startups

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johnalby-blog · 5 years

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Sportswear Manufacturer for a Startup

If you are looking for high quality activewear clothes for bulk orders, then get in touch with https://www.activewearmanufacturer.com/, the top sportswear manufacturer in the business today.

#activewear manufacturers #wholesale activewear suppliers

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jeramymobley · 7 years

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American Apparel’s Dov Charney Is Back With Los Angeles Apparel

A man who calls himself “the most forward-thinking industrialist and entrepreneur of his generation” has opened a 100,000 sq. ft. manufacturing facility to make apparel in America again. Given the American manufacturing zeitgeist, his timing couldn’t be better. Except, his name is Dov Charney.

Yes, the iconic, infamous founder of American Apparel is back with a new made-in-America brand: Los Angeles Apparel. It’s genius but it’s more than just another apparel brand—it’s Brand Dov.

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We first published a profile of Dov Charney 13 years ago. And after his dramatic, painful ouster as CEO of American Apparel and its subsequent bankruptcy, we wondered in 2016 who was worse off, “American Apparel without Dov Charney or Dov Charney without American Apparel.” Now it’s looking like Dos is a phoenix rising from the ashes to rebuild his garment empire. In a shot across the bow of American Apparel’s new owners, Canada’s Gildan, the Canadian-born Dov noted on Instagram that someone had removed the painted mottos over the old factory.

Part One of Photo Series: DOCUMENTED SIGN REMOVAL. January 16, 2017 They sold the brand for 88 million. But what they left behind was the philosophy. I couldn't believe that they actually cut down the signs I had put up over 10 years ago of our statements philosophy. (See the first photo, shot on January 16, 2017 versus the ones below). The sign which read "AMERICAN APPAREL IS AN INDUSTRIAL REVOLUTION" was truncated to read "AMERICAN APPAREL" only. The sign, in Spanish, which read, "AMERICAN APPAREL ES UNA COMPAÑIA REBELDE" [translated: American Apparel is a rebel company] was completely removed. They sold the brand to the highest bidder, and they undermined the company's philosophy and soul. Shameful. #losangeles #dovcharney

A post shared by Dov Charney (@dovcharney_losangeles) on Jan 19, 2017 at 5:55pm PST

Part three of Photo Series in connection to previous post. #losangeles #dovcharney

A post shared by Dov Charney (@dovcharney_losangeles) on Jan 19, 2017 at 6:10pm PST

The new Los Angeles Apparel is a bare bones startup that gets back to Charney’s roots. He’s giving his 400 workers company equity, producing smaller runs and what he has called “artisanal garments.” Los Angeles Apparel is aiming to partner with producers who need just-in-time products and no budget for huge inventory orders.

Retail Dive has a definitive and exhaustive rundown of the life and death and life of Dov Charney’s vision. In that profile Charney declares, ““Everybody’s relying on sweatshop labor — and I’m not. I’m not saying I’m an angel, but the entire foundation of my business doesn’t rely on 60 cents an hour… I want to make Los Angeles proud. My goal is to disrupt the notion that we can’t make great products without relying on cheap labor.” Reportedly, Charney often sleeps at the factory.

Starting to make T-shirts again. That's Dov Charney. South Central Los Angeles. #tshirts #madeinlosangeles #madeinusa #clothing #clothingindustry #innovators #southcentral #thatslosangeles #thatsdovcharney #dovcharney

A post shared by Dov Charney (@dovcharney_losangeles) on Aug 17, 2016 at 9:11am PDT

Dov and Los Angeles Apparel recently signed a distribution deal with TSC Apparel, the t-shirt and hoodie wholesale distributing giant that helped Charney’s American Apparel grow into such a powerful brand. TSC will also continue to offer American Apparel items, a brand bought by Gildan Activewear last year for $90 million. In a grim bit of irony, on the TSC site, the American Apparel and Los Angeles Apparel pages look nearly identical.

Cutting T-Shirts. That's Los Angeles. Shot April 15, 2017.

A post shared by Dov Charney (@dovcharney_losangeles) on Apr 15, 2017 at 1:56pm PDT

When Charney launched his American Apparel company in 1989, he himself was the driving force but he was also behind the scenes. It was about American Apparel, not Dov. Now, as Charney launches his new Los Angeles-based Los Angeles Apparel, the brand is flanked by a media brand titled That’s Los Angeles By Dov Charney.” That media site describes itself, in part:

“The photographs featured here are part of an ongoing body of work entitled, “That’s Los Angeles,” which documents the often overlooked themes of the Los Angeles landscape – subjects such as architecture, signage, storefront facades, and street scenes.

Charney believes that Los Angeles has become a place of global intrigue, and that these subjects, composed by artistic individuals, are an apt reflection of the city’s unique commercial culture. With this project, he hopes to capture mementos of Los Angeles throughout its transformation and creative renaissance.”

Now it is about Brand Dov as much as about the apparel brand. It’s a comeback story about the man, the brand name on the tag is almost beside the point.

Charney may find a new, far more challenging apparel landscape for Los Angeles Apparel though with nobody to blame but himself. When American Apparel was being lauded for its tri-blend fabrics and modern, forward fashion fits 15 years ago, it had few competitors.

Today, the landscape is filled with American Apparel imitators, offering all manner of fits and cuts, blends and tri-blends. The trailblazing done by America Apparel made today’s market possible—and that much harder for Los Angeles Apparel to thrive.

The post American Apparel’s Dov Charney Is Back With Los Angeles Apparel appeared first on brandchannel:.

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laurelkrugerr · 5 years

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How a Chance Conversation in a Coffee Shop Launched the Multimillion-Dollar Vegan Clothing Company Om & Ah

Started in 2016 as a $500 side hustle by two English women, the ethically sourced company is expected to hit $10 million in sales by inspiring people with kindness.

March 25, 2020 10 min read

Opinions expressed by Entrepreneur contributors are their own.

Claire Cooper and Charlotte Van Dyke weren’t exactly looking for side hustles when they met through mutual friends at a Los Angeles café one sunny afternoon in 2016.

A Yorkshire, England-born actress, Cooper was working steadily in television, recently appearing in mega-producer Shonda Rhimes’ Still Star-Crossed, History’s Knightfall, and 12 Monkeys, the Syfy series based on the 1995 Brad Pitt movie. She was also slated to leave for London to star as Anne Boleyn, the second wife of Henry VIII, in a BBC documentary miniseries.

Van Dyke — also from Yorkshire — was a forensic neuroscience graduate with a successful modeling career. After working for brands like Banana Republic, appearing in Vogue, and walking Fashion Week runways around the world, she moved to California in 2014 to run operations for the investor and social media personality Tai Lopez.

But as they chatted over green tea and vegan cakes, both felt the serendipity strike. Cooper mentioned her dream of starting an ethically sourced clothing line that was fused with positivity and love, while Van Dyke was immersed in learning internet marketing agency and running online companies.

“I knew we could create something fabulous with our combined vision and know-how,” says Cooper. “What I didn’t realize was that I was also discovering a dear friend.” Struck by divine inspiration, she blurted out three words at the meeting that would become the company name.

Several days later, they met again with friends at Malibu Wines, and the conversation immediately reignited. After hours of animated discussion, 10 pages of scribbled notes and a cobbled-together $500 budget, the inspiring lUXury loungewear line Om & Ah was born: “Om” meaning the essence of reality in Hinduism, and “Ah” being the moment of clarity.

Struck by divine inspiration, Claire Cooper (R) blurted out three words after first meeting Charlotte Van Dyke (L) that became the company name: Om & Ah.

Image Credit: Alice Wint

A Steep Learning Curve

Several weeks later, the pair called in favors from two models and a photographer friend for their first launch of hoodies and tank tops, emblazoned with inspiring sayings that encourage virtues like compassion, gratitude and unapologetic self-love.

“We wanted to share intelligent, inspired clothing that people felt connected to and proud to wear,” says Van Dyke. The duo unveiled a website and spread the word on Facebook and Instagram. After a nerve-racking week, Om & Ah’s first sale registered. “We were thrilled — until we woke up the next morning to an email asking for a refund because it was a drunken purchase,” says Cooper, laughing.

The emotional roller coaster continued for 12 months because they just couldn’t get their numbers right. Cost of goods was too high, while ad spend and other marketing agency expenses weren’t being managed or targeted efficiently. They also didn’t run the deep math on taxes, refunds, exchanges, shipping, lost packages and payment processor fees.

Looking back, Van Dyke advises an entrepreneur in the same situation to run the math first with a finance expert. “Hawk-eye everything; hidden fees add up,” she cautions. “When running ads, know your CPA [cost per acquisition] and CLTV [customer lifetime value]. We now have a formula that tells us every daily figure we need, from gross sales and ad spend to staffing cost and net in the bank.”

Cooper taught herself Photoshop and design, while Van Dyke learned to code and build a website — all from an endless stream of YouTube videos. They tested different styles, determining what worked and what didn’t. “We pushed ourselves to the absolute limit; some moments were soul-destroying and in the next, exhilarating,” recalls Cooper.

As they devoted 16-hour days to their startup and began raking in hundreds of thousands in sales, neither woman drew a paycheck. Every dime went back into the business. They ran a lean operation, keeping most work in-house and relying on what Cooper jokingly calls “good old Yorkshire graft” — British slang for “hustle.”

“It was a constant cycle of making sales and reinvesting in new photo shoots, products and marketing agency specialists, running test after test to discover what worked and didn’t,” says Van Dyke. “Luckily we’re smart with money and had savings, so could concentrate on building the business instead of worrying about making rent.”

“It was tough,” admits Cooper. “I had to learn a tremendous amount and jump-start the left side of my brain, while the pressure of not making money was frustrating.”

Van Dyke also remembers feeling terrified about leaving an incredible wage and learning opportunity. “People beg Tai Lopez to hire them — even offering to work for free — and there I was handing in my notice,” she laughs. “Because Tai has such an incredible team and network, I feared that despite all I had learned, I wouldn’t be able to make things work alone. Leaving that job was one of the hardest things I’ve ever done. But I felt young and free enough to take that risk.”

Success Secrets: Love and Positivity

The co-founders took the plunge because they recognized “a calling” for the business. “I saw people reposting poetry and quotes on social media and knew this was something people wanted,” explains Van Dyke. “We see so much fakeness on social media and sadness politically and environmentally that we wanted to reintroduce some love and positivity into people’s lives.”

That shared vision and a deep values alignment allowed the pair to persevere through the steep entrepreneurial learning curve, helping them to redefine the brand and further sculpt its inspirational but down-to-earth voice.

“The initial sales proved that people around the world loved the brand; we just needed to recoup some of the back end. We stuck to our guns, remained strong, and supported each other because we knew the graft would ultimately pay off and our message of inspiration would transcend,” says Cooper.

And pay off it did. Van Dyke explains that the game completely changed when they hired a data analyst to review and tweak their advertising. “We began selling much higher volume while spending less, and with that volume came lower cost of goods. We finally got our numbers right.” Successful advertising allowed Om & Ah to reach millions of millennial women around the globe, who immediately connected with the brand’s ethos and commitment to using ethically sourced clothing with as little environmental impact as possible. All of Om & Ah’s suppliers and manufacturers practice fair trade and fair wage only.

From its first to second year, sales increased tenfold. In 2019, they hit their goal of $1 million in monthly sales. The company is about to hit $10 million in revenue. “I often wondered how we managed to rise up and stand out among competitors,” admits Van Dyke. “Then one of our wholesale reps summed it up: It’s because the brand is meaningful and intelligent for our audience. A brand needs to make you stop and feel something.”

Om & Ah’s sales transformed when the co-founders hired a data analyst to tweak their advertising. Now they make data-driven decisions.

Image Credit: Alice Wint

Cooper and Van Dyke cater to wholesale clients, including department stores and major wellness studios, as well as collaborations with large online brands. They recently hired Jim Miller, former VP of sales for renowned life and business strategist Tony Robbins, to continue these efforts.

They also have big plans. Om & Ah just released a monthly subscription box in the U.S., which they’re rolling out worldwide in the coming months. They plan to expand into activewear, children’s apparel and custom-made skincare.

Going Wherever the Wind and Wi-Fi Take Them

Even as Om & Ah’s growth proliferates, the co-founders remain hands-on with a small team of highly qualified people, only hiring the best when the need to outsource arises. Cooper still handles the design and marketing agency identity, while Van Dyke acts as webmaster. They write all their email newsletters, which are filled with recipes and tips for adding zen to your life, without any hard sell.

“No matter our level of success, a homegrown feel must come through our brand. It can’t be stuffy corporate; we are a friendly, approachable company and want our customer to still hear and feel our personalities,” says Cooper.

They also make time to sit with cups of tea (with vegan cake!) and relish customer notes about how Om & Ah gear provided comfort and inspiration during hard times, or how people in their community have connected. “One of my fave messages was from a customer traveling along in the airport, who ran into someone wearing the same ‘Heart of a Hippie’ top. They hung out together and became friends!” says Van Dyke, beaming.

Despite their success, a homegrown, friendly, approachable feel must come through the Om & Ah brand, say the co-founders, wearing their best-selling slogans.

Image Credit: Alice Wint

“I’m often overwhelmed by the company’s impact and the connections the ‘Om family’ has forged,” says Cooper. “We’ve nurtured this baby from the embryo stage with all our heart, soul and knowledge … it’s been magical.”

Their success has also allowed Cooper and Van Dyke to travel widely, embrace their love of nature and share their adventures with customers. Van Dyke has gone full digital nomad, traveling with her husband, Jeremy, all over the world. They most recently toured Africa, where they did a four-day safari through the Serengeti on horseback (and were almost charged by a giant male rhinoceros!). They’re currently in Bali, and tend to go wherever else the wind — and Wi-Fi — take them.

Cooper also relishes traveling, most recently on a South African safari with her husband, Emmett. She dreams of visiting Uganda or Rwanda for a gorilla trek, but is also content to work from home in Northern England with her flat-faced cats by her side and vegan recipes simmering on the stove.

Above all, the Om & Ah founders remain committed to their mission of spreading joy, kindness and self-love. Their two bestselling messages are “In a world where you can be anything, be kind,” and “Perfectly Imperfect,” says Cooper. “That sums up our company.”

Follow Claire Cooper and Charlotte Van Dyke on Instagram, and visit Om & Ah.

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source http://www.scpie.org/how-a-chance-conversation-in-a-coffee-shop-launched-the-multimillion-dollar-vegan-clothing-company-om-ah/ source https://scpie1.blogspot.com/2020/03/how-chance-conversation-in-coffee-shop.html

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riichardwilson · 5 years

Text

How a Chance Conversation in a Coffee Shop Launched the Multimillion-Dollar Vegan Clothing Company Om & Ah

Started in 2016 as a $500 side hustle by two English women, the ethically sourced company is expected to hit $10 million in sales by inspiring people with kindness.

March 25, 2020 10 min read

Opinions expressed by Entrepreneur contributors are their own.

Claire Cooper and Charlotte Van Dyke weren’t exactly looking for side hustles when they met through mutual friends at a Los Angeles café one sunny afternoon in 2016.

Struck by divine inspiration, Claire Cooper ® blurted out three words after first meeting Charlotte Van Dyke (L) that became the company name: Om & Ah.

Image Credit: Alice Wint

A Steep Learning Curve

“It was tough,” admits Cooper. “I had to learn a tremendous amount and jump-start the left side of my brain, while the pressure of not making money was frustrating.”

Success Secrets: Love and Positivity

Om & Ah’s sales transformed when the co-founders hired a data analyst to tweak their advertising. Now they make data-driven decisions.

Image Credit: Alice Wint

Going Wherever the Wind and Wi-Fi Take Them

Despite their success, a homegrown, friendly, approachable feel must come through the Om & Ah brand, say the co-founders, wearing their best-selling slogans.

Image Credit: Alice Wint

Follow Claire Cooper and Charlotte Van Dyke on Instagram, and visit Om & Ah.

Website Design & SEO Delray Beach by DBL07.co

Delray Beach SEO

source http://www.scpie.org/how-a-chance-conversation-in-a-coffee-shop-launched-the-multimillion-dollar-vegan-clothing-company-om-ah/ source https://scpie.tumblr.com/post/613585535022333952

0 notes