#adexchange frame

[myjulesjohn-blog]

Supply Side Platform(SSP) for Publisher

The SSP allows the users to access programmatic selling in ad exchange and also it provides optimization in ad revenue and selling costs. By using SSP in ad inventory, the publisher can able to sell the impressions at the highest bid rate and can access a wide range of advertisers in the network.

[dannygronerportfolio]

10 Things I’m Most Proud of From 2021

In some ways, 2021 was an extension of how most of 2020 went. In other ways, it was a springboard both personally and professionally. What’s clear upon looking back is that the line between those two once separate enterprises have blurred - possibly for the long run, too. Accordingly, my most prized work this year toed the line and even at times crossed the line to the other side. So here’s what I'd label the most intriguing and inspiring sections of my year gone by:

In early 2021, I was speaking by phone with a former colleague about what was keeping him busy. He mentioned that he was assisting his wife’s business, in the online antiques space. That was a big change from what I’d known of him so I inquired to learn more. And he mentioned that of all things millennials during the pandemic were getting into art and antiques. I hadn’t read about that trend as of yet so I suggested he allow me to pitch it to some reporters, free of service. I genuinely wanted to read about the topic. Over the ensuing weeks, both The New York Times and the Los Angeles Times included the company in stories on the subject. And they got an inbound request later on in the year, once a reporter had seen prior coverage. This experience offered me a real example to encourage CEOs and other PRs to start from what’s actually interesting at a company, beginning with what the executives are excited about and what I, as a reader, would be interested in hearing about. That lesson was invaluable for me in framing how I go about my own work.

In late 2021, I got approval to begin to solicit coverage for our venture group, Forecast Labs. Almost immediately, I got us a fabulous Q&A in AdExchanger about what we’re building uniquely and unconventionally. It serves better to tell our story than anything I could have described on my own. Now, when people hear about us, and search online, they can read a bit about our approach to venture. Many people will decide whether to reach out directly or to return our calls based on what they’ve seen from our group publicly. You couldn’t have asked for a better first entry. And, showing how I can continue to stretch our story into other arenas, I got myself quoted in a story about community building for brands.

That was by no means the only time I got myself quoted in a story this past year. I talked to The Associated Press about my holiday shopping, NPR about returning to the office, The New York Times about anti-Semitism, Medium about making friends mid-pandemic, USA Today about changing spending habits generally, and BuiltIn about developing a 30-60-90 plan upon joining a company. Sometimes you’re really the right person to speak on an issue, and I put myself forward this year than before.

I worked closely with a portfolio company in the food and beverage space to think of themselves as worthy or press outside of strictly food and beverage publications. We kicked it off with a profile in CNN Business, saw a nice profile in MarTech, and had a prominent placement in Inc.’s print edition. They also appeared in Marketplace, Motherly, and Marketing Week.

Across all of my assigned portfolio companies, it’s my aim and ambition to stretch them to pursue press opportunities they wouldn’t have otherwise, in hopes of contributing thoughts to ongoing cultural conversations. No better example of that is company culture and the transition that we’re all experiencing right now. Our companies addressed competing job offers in the Wall Street Journal (x2), summer internships in The Washington Post, and staying a generalist in BuiltIn, among other placements.

I began mid-year to work with a company that from the outset had great stories to tell about demographic shifts within finance. Almost immediately, we lined up a profile in Bloomberg, saw similar coverage in Yahoo Finance, and showed what we had to offer in comparison to others in FinLedger. This assignment was the truest to form of all with a company poised to break out on its own, with several compelling stories to tell, that made finding placements less a climb and more a choice of where and when.

When I began working with a telehealth company early this year, I recognized that many other companies would be competing for the same turf, some more well-known names than ours. So we had to offer something special others didn’t have. Quickly, I found out an anecdotal point about how telehealth was especially serving Black women well. We witnessed coverage over the ensuing months in TIME, NBC News, and Well + Good. If you have something that nobody else does (or realizes yet), you have stronger likelihood of being turned to for comment on the evolution of an industry. I frequently point to this example when educating founders of what to look for in their data and from talking to their customers to know what to take forward to reporters. For this company, we also saw coverage this year in CNN, Salon, Washington Post, Shape, Tampa Bay Times, and Crunchbase.

The housing market has been hot for some time, and if you get the gift of a company that matches where people’s attention already is, you can seize on the chance to get them into the conversation. The best piece of press all year came from The Washington Post about what you can repair in your home and what’s best to outsource to experts. We hit that drum again in CNET and Better Home and Gardens. We lent out experts to speak about home remodels in the Minneapolis Star-Tribune, investments in home renovations that pay off in Money magazine, and how supply chain issues were affecting the industry in CNBC’s Acorns. We also placed the CEO in Inc.’s print edition for a spread about pivoting the business for the better. This was the portfolio company we garnered the most coverage this year.

Switching jobs out of startups and into venture in late February was a seismic shift for me. I went from having one assignment to carrying a handful at once - and growing. I had previously thought about myself as a mid-stage startup PR specialist, but this year has exposed me to earlier companies and later companies on top. I am flexing new muscles and existing ones differently on a regular basis. It turns out I can contribute in more ways than one. I have accepted that I have additional skills and can meet them with flexibility. In addition, I’ve begun to think of myself as more than a PR person. I have dipped my toes into business development on behalf of our group, looking to see an investment take place for a deal that I’ve brought in. I’m not there yet, but I’m optimistic that it’s coming in 2022. We have a scrappy group and that’s the only way we know how to operate. I have seen firsthand how the startup feel we’re bringing to the venture space is a welcomed change, and I believe I’m back at the ground floor 15 years into my career. That’s how I grow best, by taking what I’ve learned along the way and implementing it to disrupt for the better a new area.

Thanks to my own professional journey spitting me out in a better place this year, with increasingly more clarity about where I belong, I’ve spent inordinate amounts of time this year providing complimentary counsel to seekers. I’ve assisted seven people to my knowledge in landing their next jobs, and I’ve offered support and guidance to dozens of others in less direct ways to get them back on their feet and on their way. This has been the most meaningful way to spend a pandemic year, largely in isolation, connecting with people I wouldn’t have found otherwise and becoming close confidants. I’m as good as the network I build and keep. And accordingly I’m excited to launch a paid Substack in the coming days to capture much of this rethinking and reassessment in one reliable location. I want to live this transition out loud with others who have opted in to participate, commiserate, and collaborate.

(Here’s a link to the 2020 list.)

[solalmonte81241-blog]

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