#adserver with DSP

[hackvertiser]

Xandr, la fin d'un mythe?

En 2007, dans la foulée de la naissance du RTB (Real-Time Bidding) permettant d'acheter aux enchères des impressions publicitaires sur le web et le mobile, naissait Appnexus, l'un des premiers DSP (Demand-Side Platform) permettant aux acheteurs de diffuser leurs campagnes sur un inventaire large et varié, aux enchères et avec des options de ciblage (géolocalisation, blocklists, jour/heure et autres datas, y compris datas tierces).

Résultat: Google met la main sur les emplacements les plus premium, avec une priorité maximale (le fameux "first look"), une prérogative longtemps détenue par des acteurs comme Criteo qui n'est désormais plus que l'ombre de lui-même dans ce marché du display programmatique.

Xandr a de beaux restes: des SSP (Supply-Side Platforms, autrefois appelés "Ad Exchanges"), dont son propre SSP encore utilisé par de nombreuses régies, notamment en France (Mediasquare, Prisma Media, Webedia, Figaro medias), mais qui vendent aussi sur d'autres plateformes, à Google et à des clients en direct. Xandr se console avec son inventaire propriétaire (MSN) et le partenariat historique avec Yahoo! mais trop de facteurs viennent perturber la performance et la lisibilité des performances de ces campagnes, incitant les annonceurs à reporter leurs budgets vers des leviers "plus sûrs" et notamment les produits de la galaxie Alphabet/Google mais aussi le Paid Social, que ce soit sur Meta (Facebook, Instagram...) ou d'autres (X, SnapChat, Pinterest, TikTok...)

Et la CTV alors?

Le pari de la CTV, comme jadis celui du mobile, prend du temps à se concrétiser. Techniquement, tout est prêt pour la diffusion de campagnes sur des TV connectées et autres devices video. Mais la concurrence de la TV linéaire est toujours présente car son impact sur les consommateurs est immédiat, palpable, pour un CMO comme pour son CEO ou même son CFO qui a plus de chances de voir sa marque apparaître sur le petit écran comme des millions d'autres français.

Ce qui risque de changer la donne, c'est l'AI. Les nouveautés dans le domaine de l'intelligence artificielle ne manquent pas et "AI" ou "IA" deviennent des buzzwords mis à toutes les sauces, qu'on parle de recettes de cuisine, de téléphonie, d'éducation ou d'automobile. Mais ici, l'application IA qui nous intéresse est celle, comme Sora de OpenAI, qui sera en capacité de produire de petits films de 10, 15, 20 ou 30 secondes, à très peu de frais et donc accessible à la multitude des annonceurs "SMB" (Small & Medium Businesses).

Alors qu'actuellement les frais de création peuvent représenter jusqu'à 50% de la campagne, ils tomberont à quasi 0, laissant le reliquat de budget à la diffusion sur les plateformes video, des box TV aux TV connectées, des smartphones aux plateformes de streaming comme Netflix (disponible via Xandr justement) et Amazon Prime.

Résultat: Google met la main sur les emplacements les plus premium, avec une priorité maximale (le fameux "first look"), une prérogative longtemps détenue par des acteurs comme Criteo qui n'est désormais plus que l'ombre de lui-même dans ce marché du display programmatique.

Xandr a de beaux restes: des SSP (Supply-Side Platforms, autrefois appelés "Ad Exchanges"), dont son propre SSP encore utilisé par de nombreuses régies, notamment en France (Mediasquare, Prisma Media, Webedia, Figaro medias), mais qui vendent aussi sur d'autres plateformes, à Google et à des clients en direct. Xandr se console avec son inventaire propriétaire (MSN) et le partenariat historique avec Yahoo! mais trop de facteurs viennent perturber la performance et la lisibilité des performances de ces campagnes, incitant les annonceurs à reporter leurs budgets vers des leviers "plus sûrs" et notamment lesproduits de la galaxie Alphabet/Google mais aussi le Paid Social, que ce soit sur Meta (Facebook, Instagram...) ou d'autres (X, SnapChat, Pinterest, TikTok...)

Et la CTV alors?

Le pari de la CTV, comme jadis celui du mobile, prend du temps à se concrétiser. Techniquement, tout est prêt pour la diffusion de campagnes sur des TV connectées et autres devices video. Mais la concurrence de la TV linéaire est toujours présente car son impact sur les consommateurs est immédiat, palpable, pour un CMO comme pour son CEO ou même son CFO qui a plus de chances de voir sa marque apparaitre sur le petit écran comme des millions d'autres français.

Ce qui risque de changer la donne, c'est l'AI. Les nouveautés dans le domaine de l'intelligence artificielle ne manquent pas et "AI" ou "IA" deviennent des buzzwords mis à toutes les sauces, qu'on parle de recettes de cuisine, de téléphonie, d'éducation ou d'automobile. Mais ici, l'application IA qui nous interesse est celle, comme Sora de OpenAI, qui sera en capacité de produire de petits films de 10, 15, 20 ou 30 secondes, à très peu de frais et donc accessible à la multitude des annonceurs "SMB" (Small & Medium Businesses).

Alors qu'actuellement les frais de création peuvent représenter jusqu'à 50% de la campagne, ils tomberont à quasi 0, laissant le reliquat de budget à la diffusion sur les plateformes video, des box TV aux TV connectées, des smartphones aux plateformes de streaming comme Netflix (disponible via Xandr justement) et Amazon Prime.

En attendant que les prompts deviennent le langage des créatifs, le monde du display programmatique doit faire le dos rond, en espérant également que les régulateurs, aux US comme dans l'Union Européenne, ne s'intéressent aux "dirty little secrets" de Google. Mais avec l'influence grandissante des milliardaires de la tech, il y a peu de chances que l'administration US ne fasse tomber des empires. du digital. On passe ainsi d'un extrême à l'autre sans se soucier des détails et surtout de ce qui rend le virtuel vertueux. Sic transit gloria mundi...

[medexy]

🚀 Launch Your Own Ad Server in No Time! 🚀

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Complete Ad Network Setup:Full setup and configuration of your own ad network.Integration with multiple ad exchanges, ensuring your network can work across different platforms.Easy management of publishers, advertisers, and ad campaigns.Advanced targeting options to help you reach the right audience.Automated bidding systems to enhance your revenue stream.

SSP (Supply-Side Platform) Setup:Gain control over your inventory with an advanced SSP setup.Maximize ad revenue by connecting to multiple demand sources.Real-time bidding and impression-level control.Seamless integration with Demand-Side Platforms (DSPs) to improve your yield.

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🔗 Kiaan Technology(Pvt.Ltd)| IT Service

👉 Ready to own your ad space? Let’s get started! 🚀

[himanshi01]

Unlock Ad Network Profits Instantly!

Step into the world of digital advertising and start generating revenue like never before. Whether you're a publisher, advertiser, or entrepreneur, building your own ad network or leveraging advanced tools like an ad server, SSP, or DSP is the key to unlocking higher profits, greater control, and seamless scalability.

With our expert Ad Server Setup, Ad Network Creation, and SSP/DSP integration services, you can hit the ground running and start earning instantly!

🚀 Why Build Your Own Ad Network?

An ad network empowers you to connect advertisers with publishers while maximizing your earning potential. Here’s how it benefits you:

Keep More Revenue: No more sharing profits with third-party platforms.

Full Transparency: Monitor campaigns, performance, and transactions in real-time.

Custom Solutions: Tailor your network to fit your business needs and audience.

Expand Opportunities: Scale your network and attract premium clients worldwide.

🛠 Our Services

1. Ad Server Setup

Take control of your ad delivery and revenue with a dedicated ad server:

Platform Deployment: Install and configure platforms like Google Ad Manager, Revive Adserver, or OpenX.

Custom Features: Configure advanced targeting options (geo, device, behavior) and ad formats (display, video, native, etc.).

Real-Time Analytics: Gain insights into impressions, clicks, and revenue to optimize campaigns.

Fraud Prevention: Implement robust tools to ensure traffic quality and protect earnings.

2. Ad Network Setup

Launch your own ad network to connect publishers and advertisers seamlessly:

Scalable Infrastructure: Design a network that grows with your business.

Campaign Flexibility: Handle CPM, CPC, CPA, and programmatic RTB campaigns.

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Traffic Quality Assurance: Use anti-fraud measures to maintain credibility and trust.

⚙️ Advanced SSP and DSP Integration

Supply-Side Platform (SSP) Setup

Help publishers monetize inventory like never before with a custom SSP:

Real-Time Bidding (RTB): Attract premium advertisers and maximize ad inventory value.

Inventory Optimization: Boost fill rates and eCPMs with smart algorithms.

Global Demand Access: Connect to top-tier advertisers and demand sources.

Detailed Reporting: Provide publishers with performance insights to enhance their strategies.

Demand-Side Platform (DSP) Setup

Enable advertisers to run data-driven campaigns with a powerful DSP:

Programmatic Buying: Automate ad purchases for efficient spending.

Audience Targeting: Reach the right users with precision using advanced data.

Cross-Channel Support: Run campaigns across display, video, mobile, and CTV seamlessly.

Budget Optimization: Leverage AI-driven bidding strategies to maximize ROI.

🌟 Who Is This For?

Publishers: Increase ad revenue by taking control of your inventory.

Advertisers: Gain greater campaign control and audience targeting precision.

Entrepreneurs: Build a profitable ad network from scratch.

Agencies: Manage exclusive campaigns for your clients with tailored solutions.

🔥 Why Choose Us?

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Proven Expertise: Years of experience in ad tech and programmatic advertising.

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Training Included: Learn how to operate and scale your ad business efficiently.

🌐 How We Make It Easy

Consultation: Share your goals, vision, and business requirements.

Custom Design: We’ll create a solution tailored to your needs, whether it’s an ad server, ad network, SSP, DSP, or all of the above.

Setup and Integration: Configure, test, and deploy your system for a smooth launch.

Ongoing Optimization: We’ll help you scale and refine your network for continued success.

🚀 Unlock Profits Today!

Don’t wait to take control of your ad business. With our ad server setup, ad network creation, and SSP/DSP integration services, you’ll be equipped to dominate the digital advertising landscape and start earning profits immediately.

Contact us now +91 97521 00980

🔗 https://kiaantechnology.com

[nehamexdy]

Because Great Ads Deserve Great Support

🌟 Because Great Ads Deserve Great Support 🌟

At Kiaan Technology, we believe every great ad deserves the infrastructure to shine. That’s why we offer Ad Server Setup and Ad Network Setup services tailored to businesses ready to elevate their advertising game.

Empower Your Advertising with Expert Solutions

📡 Ad Server Setup

Make ad delivery seamless and efficient: ✔ Customized Configuration: From Google Ad Manager to Revive Adserver, we tailor the setup to your specific goals. ✔ Enhanced Speed & Performance: Lightning-fast ad delivery with optimized server settings. ✔ Real-Time Analytics: Get powerful insights to track, analyze, and improve campaign outcomes. ✔ Ad Optimization Tools: Ensure every impression counts with advanced optimization features.

🌐 Ad Network Setup

Ready to launch your own ad network? We’ll build it from the ground up: ✔ Custom Platforms: Fully scalable solutions designed to meet your needs. ✔ SSP/DSP Integration: Seamless connections with demand and supply sources. ✔ Automated Reporting: Save time with robust dashboards and reporting systems. ✔ Built for Growth: A future-ready network that grows with your business.

Why Choose Kiaan Technology?

🔹 Industry Expertise: We bring years of experience to ensure flawless setup and operations. 🔹 End-to-End Support: From consultation to execution, we’ve got you covered. 🔹 Security & Reliability: Your ad systems are protected with the latest security protocols. 🔹 Affordable & Scalable: Solutions that fit your budget and grow with your business. 🔹 Proven Results: Our clients achieve higher ROI and smoother operations with our services.

Who Can Benefit?

Publishers aiming to maximize ad revenue.

Advertisers seeking better campaign performance.

Startups ready to launch their own ad networks.

Agencies managing campaigns for diverse clients.

Take Your Ads to the Next Level!

Your ads deserve the best foundation to deliver results. Let Kiaan Technology provide the support you need to make your campaigns successful and impactful.

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📱 WhatsApp:--9752100980

👉 Because great ads aren’t just created—they’re powered by great support.

[mexdy]

Your Ad Network, Built to Scale!

Are you ready to take your digital advertising to the next level? Whether you're looking to launch a new ad network or enhance an existing one, our comprehensive AdServer setup and AdNetwork setup services are here to help you build and scale your own robust ad infrastructure!

Our Ad Network Services Include:

AdServer Setup

Custom AdServer Installation: We help you set up a fully-featured ad server tailored to your business needs, including support for display, video, native, and mobile ads.

Targeting & Optimization: Configure advanced targeting options to ensure that your ads reach the right audience at the right time. This includes geo-targeting, device targeting, behavioral targeting, and more.

Reporting & Analytics: Integrated reporting dashboards give you detailed insights into ad performance, enabling data-driven decisions to optimize your ad network's revenue potential.

Monetization Strategies: We'll help you implement strategies like dynamic CPM, CPC, and CPA models to maximize your ad revenue.

Ad Network Setup

Ad Network Infrastructure: We provide end-to-end setup of your ad network, connecting advertisers and publishers seamlessly. Our team ensures smooth integration of both parties, establishing a reliable network for growth.

Publisher & Advertiser Management: We set up systems for managing both your advertisers and publishers, with easy-to-use interfaces for ad creatives, billing, and campaign management.

Real-Time Bidding & Auction Support: Implement real-time bidding (RTB) protocols to drive competition, allowing your advertisers to bid on ad inventory in real-time, increasing the revenue potential for publishers.

SSP (Supply-Side Platform) Setup:

A Supply-Side Platform (SSP) is a must for managing the sale of digital advertising inventory, and we specialize in configuring SSP solutions that provide maximum yield for publishers. With our SSP setup, you can:

Connect Multiple Demand Sources: Integrate with DSPs, ad exchanges, and direct deals to ensure a diverse range of advertisers.

Automated Yield Management: Leverage real-time data to automatically optimize which ads are shown to get the best price for your ad inventory.

Inventory Management: Effectively manage your ad spaces and control pricing models to maintain a healthy balance between supply and demand.

DSP (Demand-Side Platform) Setup:

A DSP allows advertisers to buy digital ad inventory in real-time across multiple ad exchanges. We can set up a fully customizable DSP platform that empowers advertisers to:

Target Specific Audiences: Harness data-driven targeting capabilities to reach the most relevant audience across a wide range of channels, from display to video and mobile.

Bidding Strategy: Set up automated bidding to ensure your ads are always placed in the most efficient and cost-effective inventory.

Detailed Analytics & Reporting: Track your campaigns with powerful analytics that provide clear insights into campaign performance and ROI.

Why Choose Us?

Scalable Solutions: Whether you're a small publisher or a large enterprise, our solutions grow with your business.

Expert Support: Our experienced team offers ongoing support to ensure your ad server and network setup run smoothly.

Customization: Tailored configurations to meet the unique needs of your ad network and monetization strategy.

Start Scaling Today!

Don’t wait to scale your digital advertising. We offer end-to-end setup, integration, and ongoing support for your AdServer, AdNetwork, SSP, and DSP. With our help, you'll unlock new revenue streams and drive growth across your advertising ecosystem.

Contact us today to schedule a consultation and see how we can help you build and scale your own ad network successfully!

Web. https://kiaantechnology.com/

Contact No. 9752100980

[myjulesjohn-blog]

Supply Side Platform(SSP) for Publisher

The SSP allows the users to access programmatic selling in ad exchange and also it provides optimization in ad revenue and selling costs. By using SSP in ad inventory, the publisher can able to sell the impressions at the highest bid rate and can access a wide range of advertisers in the network.

[djaxadserverblog]

Adnetwork vs Adexchange vs Adserver - dJAX

The digital advertising ecosystem compromise of adnetworks, adexchanges, adserver, but they all serve different functions

Ad Network

An ad network is a technology platform that serve as a broker between group of advertisers and publishers which allowing advertisers to display their ads on a publisher websites. Ad networks typically work with a huge set of publishers, and offer a different targeting capabilities, such as gender targeting, age targeting, houshold targeting, geo targeting, geofencing targeting etc., which help advertisers to reach their potential audience. Ad networks offer a various ad formats, interactive ads, rich media ads, video ads, native advanced ads etc., Ad networks are the best options for the business owner looking to reach large and wide range of audience, where they have access to the large pool of potential customers

Ad Networks may charge advertisers on the basis of CPM, CPC, CPA model. CPM stands for cost per thousand impression which means when there is an impression of the ad, advertiser pay ad network. CPC stands for cost per click When there is a click on the ad, advertiser pay ad network. CPA stands for cost per action when there is an action like a lead subscribes or sales happen, advertiser pays ad network. Ad networks can be a valuable tool for businesses looking to reach a wide range of audience through digital advertising. By working with an ad network, advertisers can access to large pool of potential customers and ad network help optimize campaigns with advanced targeting capabilities.

Types of Ad Networks

Premium ad networks

Vertical ad networks

Horizontal ad networks

Specialized ad networks

Ad Exchanges

An ad exchange is a virtual marketplace where publishers and advertisers can buy and sell digital advertising space without the use of a middleman. Ad inventory refers to digital publishers' ad space, which includes native, display, mobile games, video, and in-app ad inventory. This inventory is bought and sold using real-time bidding (RTB), in which multiple participants bid on the available ad inventory. The highest bidder wins the right to display their advertisements on the chosen ad space. A simple demand and supply mechanism drives ad exchanges. Publishers want to sell ad space on their website to the highest bidder, and advertisers want to buy high-visibility ad units. This is where an ad exchange comes into the picture.

This digital marketplace is powered by real-time bidding (RTB) technology and is part of the programmatic advertising ecosystem. It links advertisers on demand-side platforms (DSPs) with publishers on supply-side platforms (SSPs) (SSP).

Types of Ad exchanges

Open Ad Exchanges

Private Ad Exchanges

Preferred Ad Exchanges

Ad Server

Ad servers are the technological engines which allow advertisers and publishers to optimize, manage, and distribute ads across a multitude of paid channels. Based on a combination of advertising campaign settings such as audience segments, budget, and timeline, ad servers calculate in real-time the best ads to load for specific audiences on an array of devices, retail, and media channels.

As audiences browse the web, listen to podcasts or stream video, ad servers talk to one another to showcase a digital campaign in fractions of a second. When users open a website, the browser calls a publisher’s web server for the page’s content. This process loops in ad servers to dynamically serve up the most relevant ads by adapting to campaign parameters, simplifying the ad buying and planning process for digital advertising.

There are two main types of ad servers

First-party ad servers

Third-party ad servers

A first-party ad server is responsible for making various decisions such as what ads to display on a particular website based on their targeting parameters, serving them, and gathering and reporting all the data such as ad impressions, CTR, etc. First-party ad servers offer a complete end-to-end advertising solution.

A third-party ad server is an ad server that advertisers or media agencies use to upload ad creatives and manage their campaigns. When first-party ad servers go to pull ad creative for a buyer's winning programmatic bid, they communicate with third-party ad servers to secure that creative.

In digital advertising ecosystem, adserver plays a crucial role by enabling the efficient and effective delivery of digital ads.

Want to stay ahead in the game of the Adtech Industry? visit dJAX Adserver for ad tech solutions

[fusion-kunal]

Demand-Side Platform (DSP) MARKET GROWTH, TRENDS, COVID-19 IMPACT, AND FORECASTS (2021 - 2027)

Demand-Side Platform (DSP) Market 2021-2027

A New Market Study, Titled “Demand-Side Platform (DSP) Market Upcoming Trends, Growth Drivers and Challenges” has been featured on fusionmarketresearch.

Description

This global study of the Demand-Side Platform (DSP) market offers an overview of the existing market trends, drivers, restrictions, and metrics and also offers a viewpoint for important segments. The report also tracks product and services demand growth forecasts for the market. There is also to the study approach a detailed segmental review. A regional study of the global Demand-Side Platform (DSP) industry is also carried out in North America, Latin America, Asia-Pacific, Europe, and the Near East & Africa. The report mentions growth parameters in the regional markets along with major players dominating the regional growth.

Request Free Sample Report @ https://www.fusionmarketresearch.com/sample_request/Global-Demand-Side-Platform-(DSP)-Market/56481

This report analyses the impact of COVID-19 on this industry. COVID-19 can affect the global market in 3 ways: by directly affecting production and demand, by creating supply chain and market disruption, and by its financial impact on enterprises and financial markets.

This report provides detailed historical analysis of global market for Demand-Side Platform (DSP) from 2015-2020, and provides extensive market forecasts from 2021-2030 by region/country and subsectors. It covers the sales volume, price, revenue, gross margin, historical growth and future perspectives in the Demand-Side Platform (DSP) market.

Leading players of Demand-Side Platform (DSP) including: Criteo Double Click Facebook Ads Manager Adobe Trade Desk Amazon (AAP) Appnexus Dataxu Mediamath SocioMatic Sizmek Tubemogul Oath Inc AdForm Amobee Centro Inc Gourmet Ads Rhythmone Smart AdServer Unruly Group Emerse Sverige StackAdapt

Market split by Type, can be divided into: RTB (Real Time Bidding) PPB (Programmatic Premium Buying)

Market split by Application, can be divided into: Retail Automotive BFSI Telecom Others

Market split by Sales Channel, can be divided into: Direct Channel Distribution Channel

Market segment by Region/Country including: North America (United States, Canada and Mexico) Europe (Germany, UK, France, Italy, Russia and Spain etc.) Asia-Pacific (China, Japan, Korea, India, Australia and Southeast Asia etc.) South America (Brazil, Argentina and Colombia etc.) Middle East & Africa (South Africa, UAE and Saudi Arabia etc.)

Ask Queries @ https://www.fusionmarketresearch.com/enquiry.php/Global-Demand-Side-Platform-(DSP)-Market/56481

Table of Contents

Chapter 1 Demand-Side Platform (DSP) Market Overview 1.1 Demand-Side Platform (DSP) Definition 1.7 Demand-Side Platform (DSP) Market Dynamics (COVID-19 Impacts) 1.7.1 Market Drivers/Opportunities 1.7.2 Market Challenges/Risks 1.7.3 Market News (Mergers/Acquisitions/Expansion) 1.7.4 COVID-19 Impacts on Current Market 1.7.5 Post-Strategies of COVID-19 Outbreak

Chapter 2 Demand-Side Platform (DSP) Market Segment Analysis by Player 2.1 Global Demand-Side Platform (DSP) Sales and Market Share by Player (2018-2020) 2.2 Global Demand-Side Platform (DSP) Revenue and Market Share by Player (2018-2020) 2.3 Global Demand-Side Platform (DSP) Average Price by Player (2018-2020) 2.4 Players Competition Situation & Trends 2.5 Conclusion of Segment by Player

Chapter 3 Demand-Side Platform (DSP) Market Segment Analysis by Type 3.1 Global Demand-Side Platform (DSP) Market by Type 3.1.1 RTB (Real Time Bidding) 3.1.2 PPB (Programmatic Premium Buying) 3.2 Global Demand-Side Platform (DSP) Sales and Market Share by Type (2015-2020) 3.3 Global Demand-Side Platform (DSP) Revenue and Market Share by Type (2015-2020) 3.4 Global Demand-Side Platform (DSP) Average Price by Type (2015-2020) 3.5 Leading Players of Demand-Side Platform (DSP) by Type in 2020 3.6 Conclusion of Segment by Type

Chapter 4 Demand-Side Platform (DSP) Market Segment Analysis by Application 4.1 Global Demand-Side Platform (DSP) Market by Application 4.1.1 Retail 4.1.2 Automotive 4.1.3 BFSI 4.1.4 Telecom 4.1.5 Others 4.2 Global Demand-Side Platform (DSP) Revenue and Market Share by Application (2015-2020) 4.3 Leading Consumers of Demand-Side Platform (DSP) by Application in 2020 4.4 Conclusion of Segment by Application

Chapter 5 Demand-Side Platform (DSP) Market Segment Analysis by Sales Channel 5.1 Global Demand-Side Platform (DSP) Market by Sales Channel 5.1.1 Direct Channel 5.1.2 Distribution Channel 5.2 Global Demand-Side Platform (DSP) Revenue and Market Share by Sales Channel (2015-2020) 5.3 Leading Distributors/Dealers of Demand-Side Platform (DSP) by Sales Channel in 2020 5.4 Conclusion of Segment by Sales Channel

Continue…

ABOUT US :

Fusion Market Research is one of the largest collections of market research reports from numerous publishers. We have a team of industry specialists providing unbiased insights on reports to best meet the requirements of our clients. We offer a comprehensive collection of competitive market research reports from a number of global leaders across industry segments.

CONTACT US

sales@fusionmarketresearch.com

Phone: + (210) 775-2636 (USA) + (91) 853 060 7487

[medexy]

Simplify Your Advertising Journey with Expert Adserver & Ad Network Setup!

In the ever-evolving world of digital marketing, your advertising strategy needs to be agile, efficient, and precise. If you’re looking to take control of your advertising campaigns, manage them seamlessly, and maximize your revenue, our Adserver Setup and Ad Network Setup services are tailored for your needs!

🚀 Why Choose Our Adserver & Ad Network Setup?

We specialize in setting up high-performance Adservers and Ad Networks that offer full control over your ad inventory, campaign management, and monetization strategies. With our expert services, you can take charge of your digital ads in a way that drives revenue and improves campaign performance.

🔧 Our Services Include:

Custom Adserver Setup: Tailored to meet your specific requirements, we set up your adserver for seamless ad serving, real-time reporting, and optimized targeting.

Ad Network Setup: Whether you're an advertiser or publisher, we ensure your network is set up for high efficiency, enabling you to manage multiple demand sources and boost revenue potential.

SSP (Supply-Side Platform) Setup: Leverage cutting-edge technology with our SSP setup, allowing you to manage and optimize your inventory. We’ll help you maximize your ad space and ensure that your supply is always meeting demand.

DSP (Demand-Side Platform) Setup: Gain the advantage of programmatic ad buying with our DSP setup. Whether you are looking to target specific audiences or run data-driven campaigns, we ensure that you’re bidding efficiently to get the best ad placements.

🌐 The Benefits:

Complete Control: You’ll have full visibility over your ad inventory and campaigns, enabling you to tweak and optimize them for maximum performance.

Revenue Growth: By optimizing the monetization process through SSP and DSP, you’ll increase your ad revenue potential without relying on third-party networks.

Seamless Integration: Our setup process integrates your ads and networks into your website, app, or platform smoothly, ensuring a hassle-free experience from day one.

Advanced Reporting: Get access to real-time analytics and reports that help you make data-driven decisions to refine your strategies.

🔍 How We Help You Achieve Success:

We work closely with you to understand your unique goals and offer customized strategies that align with your business needs. Whether you are a publisher looking to monetize your content more effectively, or an advertiser looking to reach your audience more precisely, our comprehensive services have got you covered.

💡 Ready to Simplify Your Advertising Journey?

Take control of your advertising and unlock new revenue streams with our expert Adserver Setup, Ad Network Setup, SSP, and DSP solutions. Contact us today to get started!

📞 Contact us now +91 97521 00980

🔗 Kiaan Technology(Pvt.Ltd)| IT Service

👉 Ready to own your ad space? Let’s get started! 🚀

[himanshi01]

Take Full Control of Your Ad Revenue!

Stop relying on third-party platforms to manage your advertising. Whether you’re a publisher, advertiser, or entrepreneur, having your own ad server or launching a full-fledged ad network empowers you to control your ad revenue, maximize profits, and streamline operations.

Our professional Ad Server Setup, Ad Network Creation, and SSP/DSP integration services are designed to help you take charge and grow your business with ease.

🌟 Why Take Control of Your Ad Revenue?

When you own the system, you own the profits. Here’s what you gain:

Increased Revenue: Keep more of your earnings by cutting out middlemen.

Complete Transparency: Monitor performance, ad spend, and inventory in real-time.

Advanced Customization: Create rules, targeting options, and pricing models that suit your goals.

Scalability: Grow your business without limitations imposed by third-party platforms.

Taking control means no compromises—just better results.

🛠 Our Services

1. Ad Server Setup

Your ad server is the backbone of your monetization strategy. We’ll set it up for you with the best tools and features:

Platform Installation: Deploy leading platforms like Google Ad Manager, Revive Adserver, or OpenX.

Ad Format Support: Manage display, video, mobile, native, and other formats effortlessly.

Advanced Targeting: Configure targeting by location, device, behavior, and more.

Real-Time Reporting: Track impressions, clicks, revenue, and campaign performance.

Fraud Protection: Safeguard your inventory and ensure quality traffic.

2. Ad Network Setup

Create a complete ecosystem for publishers and advertisers:

Custom Infrastructure: Build a scalable network tailored to your business.

Campaign Flexibility: Support CPM, CPC, CPA, and programmatic RTB campaigns.

User-Friendly Portals: Equip publishers and advertisers with intuitive dashboards for managing campaigns and inventory.

Anti-Fraud Tools: Ensure trust with advanced fraud detection and traffic quality monitoring.

⚙️ Advanced SSP and DSP Solutions

Supply-Side Platform (SSP) Setup

Help publishers unlock their revenue potential with a custom SSP:

Real-Time Bidding (RTB): Enable competitive bidding to maximize inventory value.

Inventory Optimization: Increase fill rates and eCPMs with intelligent algorithms.

Access to Premium Demand: Connect with global advertisers and ad exchanges.

Revenue Transparency: Provide detailed reports on performance and earnings.

Demand-Side Platform (DSP) Setup

Empower advertisers to run smarter, data-driven campaigns with a DSP:

Automated Buying: Use programmatic technology to streamline ad purchases.

Audience Segmentation: Target users based on behavior, demographics, and interests.

Cross-Channel Campaigns: Deliver ads across display, video, mobile, and CTV seamlessly.

Cost Optimization: Use AI-driven bidding strategies to maximize ROI.

🌐 Who Can Benefit?

Publishers: Take control of ad inventory and increase revenue.

Advertisers: Gain better control and precision in targeting campaigns.

Entrepreneurs: Launch your own ad network to connect advertisers and publishers.

Agencies: Manage exclusive ad campaigns for your clients with a private network.

🔥 Why Choose Us?

Custom Solutions: Tailored to your business goals and technical requirements.

Expert Guidance: Years of experience in ad tech and programmatic advertising.

End-to-End Support: From initial setup to ongoing optimization, we’re here to help.

Scalable Systems: Designed to grow alongside your business.

Comprehensive Training: Learn how to manage and scale your system effectively.

🚀 How It Works

Consultation: Share your vision, goals, and challenges.

System Design: We’ll create a customized solution for your ad server, ad network, SSP, or DSP.

Setup and Integration: Get your system configured, tested, and ready to go.

Go Live and Optimize: Launch your ad business and maximize results with our support.

📈 Start Controlling Your Ad Revenue Today!

Why settle for less when you can own the future of your advertising business? With our ad server and ad network setup services, combined with advanced SSP/DSP integration, you’ll have the tools to take full control, maximize profits, and scale your success

Contact us now +91 97521 00980

🔗 https://kiaantechnology.com

[mexdy]

Launch and Grow Your Ad Network Now!"

Post Title: Unlock Your Revenue Potential with Professional Ad Server, Ad Network, SSP, and DSP Setup Services!

Are you looking to maximize your online ad revenue and streamline your digital advertising operations? Our comprehensive Ad Server, Ad Network, SSP (Supply-Side Platform), and DSP (Demand-Side Platform) setup services can help you achieve just that! Whether you're a publisher, an ad network, or an advertiser, we provide the expertise to set up and optimize the entire ad tech ecosystem for your business.

What We Offer:

1. Ad Server Setup:

An efficient ad server is the backbone of any successful ad campaign. Our expert team will guide you through the complete setup process of your ad server. We'll ensure seamless ad management, targeted delivery, and precise reporting. You can serve display, video, mobile, and native ads all from one platform, improving your campaign performance and user experience. We provide setup for popular ad servers, including Google Ad Manager, Revive Adserver, and more.

Benefits of Ad Server Setup:

Efficient ad delivery and management

Real-time reporting and analytics

Detailed targeting options

Automated optimization features

2. Ad Network Setup:

Want to start your own ad network? We provide end-to-end services to help you launch a robust ad network that connects advertisers with publishers. Our team will help with configuring ad placements, traffic management, tracking, and ensuring compliance with industry standards. We specialize in setting up customized networks that cater to your specific business needs.

Benefits of Ad Network Setup:

Monetize your website or app traffic

Connect advertisers with high-quality inventory

Full transparency and control over campaigns

Easy-to-use reporting dashboard

3. SSP (Supply-Side Platform) Setup:

If you're a publisher looking to optimize your ad inventory and maximize revenue, our SSP setup service is the perfect solution. We’ll help you integrate SSP platforms like Google Ad Exchange, OpenX, and others, to efficiently manage and sell your ad space. By connecting your inventory with multiple demand sources, you'll increase competition and raise your revenue.

Benefits of SSP Setup:

Maximize revenue by connecting to multiple demand sources

Automated inventory management

Yield optimization through real-time bidding

Advanced targeting and reporting capabilities

4. DSP (Demand-Side Platform) Setup:

For advertisers who want to scale their campaigns and optimize ad spend, setting up a DSP is crucial. Our team will assist you in configuring and integrating DSPs such as The Trade Desk, MediaMath, or Xandr. With a DSP, you can purchase ad inventory across multiple ad exchanges and data sources, optimizing your campaign performance through advanced targeting and automation.

Benefits of DSP Setup:

Access to premium ad inventory across various exchanges

Advanced targeting options (demographics, behavior, location)

Real-time bidding to get the best price for impressions

Automated optimization and reporting for smarter campaigns

Why Choose Us?

Expertise: With years of experience in the ad tech industry, we ensure that your ad server, network, SSP, and DSP setups are top-notch and tailored to your business goals.

Customization: We understand that every business has unique needs. Our services are fully customizable to meet your specific requirements and budget.

End-to-End Support: From setup to optimization, we provide full support, including troubleshooting and ongoing maintenance to ensure everything runs smoothly.

Scalability: As your business grows, so can your ad tech infrastructure. We provide solutions that scale with your needs, ensuring long-term success.

How We Work:

Consultation: We start by understanding your goals, current systems, and requirements. Whether you’re looking to set up an ad server, launch an ad network, or implement SSP/DSP solutions, we’ll advise on the best approach.

Custom Setup: Based on your needs, we configure and deploy the ideal systems, platforms, and technologies.

Optimization: After the setup, we monitor performance and provide ongoing optimization services to help you maximize your revenue and improve efficiency.

Training & Support: We provide training for your team and offer ongoing support to ensure you are always up-to-date with best practices and trends in digital advertising.

Get Started Today!

Ready to unlock your ad revenue potential? Contact us now for a free consultation and let’s get your ad server, ad network, SSP, and DSP setup done professionally. Whether you’re a publisher or an advertiser, we have the tools and expertise to help you succeed in the fast-paced world of digital advertising.

Web. https://kiaantechnology.com/

Contact No. 9752100980

[viditure]

Ster – Boosting value with data-driven contextual advertising

AT Internet recently held its Media Workshop and found out how Dutch advertising agency Ster’s groundbreaking approach to online advertising is making waves in the media world. By switching its business model from targeted programmatic ad tech, to contextual advertising, they have set an important precedent in the industry. 

Introduction 

Ster is the exclusive sales house for the Dutch public broadcaster and media group NPO. Since 1965, it has been selling ad inventory across the NPO’s range of television & radio channels as well as digital outlets.  

Ster’s goal is to ensure that all adverts on NPO’s channels reach as wide an audience as possible. It provides both broad and specific ad targeting that leverages the media group’s quality programming in order to boost the advertisers’ brand awareness and consumer buying intent. 

Background 

NPO has a display reach of 6.8 million per month, with 30 websites / apps, and online video audience of 8.4 million per month. As the Dutch national broadcaster, NPO is funded by the Dutch Ministry of Education, Culture & Science – however 20% of the funding comes from Ster’s advertising revenue. NPO thus relies heavily on the money it makes through its ad house Ster to provide high quality programmes & content and drive audience reach. 

Ster had previously used 3rd party tracking and programmatic ad targeting to maximise the reach and impact of its advertising space and sell inventory. However, the arrival of the GDPR in 2018 led to 90% of visitors opting out of cookie consent and had a significant impact on business. With users increasingly concerned that their personal information was being ab(used) within the digital advertising flow, the agency was left with only 10% of its audience now legally eligible for “normal” targeted advertising. No system was yet available that was GDPR-compliant and that made it possible to serve ads without using or implementing any cookies.  

Ster therefore began looking for new GDPR-compliant ways to target its adverts in a transparent ad environment that could be trusted by the public, advertisers and legislators.  

Challenges 

As well as they issue of personal data being used for advertising purposes, the other hot topic involves the transparency of online technical solutions.  

In order to create an ad-tech free and transparent business model, Ster therefore needed a clear picture of the programmatic advertising universe to understand all the players involved. It was also crucial to breakdown the costs of getting an advert from the source to the end user and find ways to reduce or even completely remove the money leakage. 

Then there was the issue of persuading advertisers that it was economically viable to carry on buying ads that weren’t based on user behaviour. It’s widely accepted in the industry that cutting out 3rd party trackers/cookies can significantly reduce publisher revenue with some reports claiming a potential loss of up to 50%. 

Solution 

 As Ster intended to operate in a completely ad-tech free environment, they had to design a system that was still able to leverage users’ online interests, without the need to invade their private data. 

Understanding tech chain black-boxing 

Through a study by the ISBA, the society representing UK advertisers, Ster were able to get a clear overview of the ad tech chain structure and its value.  

By clearly displaying all the exchanges with the Demand-side platforms (DSPs), Supply Side Platforms (SSPs) and Data Management Platforms (DMPs), as well as first exchange partners, the study shows how the advertiser’s euro has to pass through many different counters before it reaches the publisher. As well as nearly 50% of the revenue being siphoned off, 15% of the revenue mysteriously disappears in all paths and can’t be traced.  

Switching to contextual advertising 

To target the most relevant audience without using ad tech, Ster shifted to a data-driven contextual ad model.  

Although a long established method which was in place before the rise of ad tech, contextual targeting was previously used as more of a basic indicator of user preference and based on simple elements such as a program’s title and genre – with only a 30% rate of accuracy.  

Ster’s innovative approach was to leverage specific metadata from NPO’s programme subtitles (integrated into all their programmes) to get high-precision info about the context. By using a data-driven multidimensional wordcloud called ‘Word2Vec’, Ster is able to ascertain how often words occur together and their distance from different categories or contexts, prioritising the most important words. Then with mathematical formulae based on syntactic relationships, the model is able to connect up the words in the metadata subtitles and pinpoint the context of a program, episode or article with a 95% accuracy rate. This can then be used to sell ad inventory and still reach the most interested and relevant audience. 

Successfully measuring cookie-free campaigns 

One drawback of running ad campaigns without cookies is that it’s more difficult to measure users after they’ve viewed content. It’s therefore difficult to track the success of the various campaigns. 

To work round this, Ster started working with a research partner Brand Metrics, who enabled them to measure the brand effects of cookie-free campaigns. By asking visitors a brief question in the display slot about their relationship with the advertiser, Ster could gain info on the key brand KPIs such as familiarity, consideration, preference and behaviour. This measurement is done carried out before and after campaigns and the difference in the brand KPIs indicates their effectiveness. Although this approach only works for display campaigns, they saw positive results for several advertising brands including Exterioo garden furniture, who saw an 8% increase in awareness as well as larger brands such as DAS and Nationale Nederlanden. 

Results 

Increased ad sales despite global pandemic 

NPO switched from tracking-based targeting to targeting without any personal data in January 2020. In the following weeks, their revenue increased by 61% compared to January 2019. This continued into February, where revenue increased 76% over the previous year. Then despite the arrival of Covid-19, revenue increased 18% in March over the previous year, 9% in April, and 14% in May. In total, Ster saw 27% growth from January – September 2020, vs. 2019 and are expecting up to €2M increased revenue in 2020 vs. 2019. 

Improved CTRs and conversion 

Ster also saw that contextual campaigns generated clicks more often than non-contextual campaigns.  

They also saw this in a number of specific campaigns, which showed that a campaign used in the right context led to stronger conversions. For example, a campaign by a travel advertiser proved to be more effective in the context of travel/holiday programmes than if it was only used for a target group. 

No consent module → Improved User Experience 

Ster’s new approach has significantly boosted the UX. As there isn’t any personal or login data from NPO users in the new process, Ster no longer need to ask for user consent to carry out personalised advertising. This means the visitor experience is improved as they no longer get bombarded by cookie pop-ups. The reduced number of data points, volume of data shared, and intermediaries also means that the pages load far more quickly. Everything is fully controlled, and they don’t drop any cookies whatsoever.  

Streamlining the process 

When a user starts a video, Ster receives an ad call in their custom-made adserver, without any personal information. There are then a range of possibilities for 3rd parties to buy their inventory. Advertisers no longer need to use a DSP or agency to buy the content, and they no longer need different SSPs or DMPs to make sure the advert is relevant. Ster have full control over everything happening in their network.  

All parties benefit from Ster’s simple setup 

Ster have so far demonstrated that it’s entirely possible for advertisers to target the most relevant audience even without using cookies. In an ecosystem free from cookies or the need for personal data, value is based on the content.  

Instead of the different exchanges and difficult layouts, all parties profit as the users have a privacy-friendly experience. Advertisers have more exposure for the same budget as they only need the ad-serving fee. By removing all the middle-men, they keep the process as minimal and simple as possible. The publishers also receive more revenue as there are far fewer intermediate parties. Ster is fully transparent with the direct connection to the content inventory and the 15% that previously vanished is no longer an issue. 

Moving forward (profitably) without cookies 

As well as the campaign results, the outstanding business results have also reassured advertising investors. Ster’s increased 2020 turnover has already generated a lot of positive spin and been a good indicator that their non-cookie-based ad business model is sustainable. They are also carrying out further development in context targeting in terms of delivery and measurement to make it even more specific. 

Going into 2021 and beyond, Ster’s model has set the example that it’s possible to entirely remove the cookie-based ad tech ecosystem. They are also keen to share their context & ad serving tools soon with other parties who are dealing with the same no-consent issues.  

With the major browsers clamping down on 3rd party tracking, the issue of transparency and the abuse of personal data for online advertising isn’t going anywhere soon… 

Article Ster – Boosting value with data-driven contextual advertising first appeared on Digital Analytics Blog.

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[adifferentpenguincollectorb-blog]

Here's A Quick Way To Solve A Problem with ONLINE ADVERTISING NETWORK

What are the maintained Adserving development gatherings?

Concerning ads here are the plans maintained Native advancements, Video ads, and Audio DAAST advancements. Right when video commercials are pondered these are the sorts that are reinforced Video advancements IAB standard Vast 2.0 and Vast 3.0; Inline, Overlay and Companion video ads; Third assembling video promotions/Wrapper ads. Likewise, when sound advancements are pondered, Audio notices support for DAAST 1.0; Linear Audio promotions; Third assembling Audio notices/Wrapper notices.

What happens when the notice exchange does not reestablish an advancement response?

Sometimes the when the interest sent from the DSP does not return commercials, the online adserving network openings would have no advancements to appear. To beat this condition a return or a fallback tag would be begun. It is just the fortification arrangement. The Ad exchanges demonstrate their own notices in the spaces. These commercials are named as house advancements.

For what reason does SSP have any kind of effect?

Continuously, marketing experts use onilne advertising network to move their commercials even more profitably. In any case, the issue for distributers is they can't make sure in case they are moving their stock for less cost. SSPs were made somewhat to help fight this issue and besides to help distributers gainfully aggregate and manage their relationship with various frameworks and promotion buyers.

[andilang]

BLW-Innovationstag im November 2018

Am 6. November 2018 findet erstmalig der BLW-Innovationstag bei der bayerischen Landeszentrale für neue Medien (BLM) in München statt.  Alles dreht sich um die Bedeutung von Online Audio für den Lokalfunk. Ein paar brennende Fragen warten auf Antworten!

Quelle: pixabay.com von PIRO4D Chancen und Potenziale der Digitale Vermarktung Jeder Wandel in einem Markt und der dazugehörigen Struktur bietet neben Herausforderungen auch eine Menge Chancen und Potentiale, die nur früh genug erkannt werden müssen. Ebenfalls ist es jetzt an der Zeit sich im Markt erfolgreich zu positionieren, um überhaupt noch etwas vom großen Kuchen 'Online Audio' abzubekommen. Die BLW steht bei all den neuen Themen und Fragestellungen den bayerischen Lokalsender zur Seite und setzt auf den zusätzlichen Aufbau innovativer Vermarktungsangebote aus den neuen digitalen Inventaren. Lokalsender können UKW, stellen sich allerdings bei dem Thema Online Audio häufig die folgenden Fragen: Welche Bedeutung hat Online Audio für als Lokalsender grundsätzlich? Wie kann ein Lokalradio am Online-Audiomarkt teilnehmen? Welches Handwerkszeug benötigt der Lokalfunk zur Erschließung von Umsatzpotentialen? Was ist also gesucht? Anworten und darum dreht es sich am BLW-Innovationstag. Antworten zu den Chancen, welche Angebote vom Markt gefordert werden und wie man aus Sicht der Radiosender sein vorhandenes Inventar und den Content digitalisiert und auf den neuen Plattformen zur Verfügung stellt. Der digitale Handwerkskasten Adserver, DSP, SDK, Audiometrics, DMP, API, ...usw.. Viele neue Begriffe, die alle was mit Technik zu tun haben, so viel ist klar. Doch das ein Adserver die Werbung auf die digitalen Werbeplätze verteilt, ein SDK eine Stück Software ist, die man in einen Webplayer einbaut und in einer DMP Daten gesammelt und aufbereitet werden, ist vielleicht nicht jedem so klar. Dirk Ritters von der Firma Mediacoders wird am BLW-Innovatinstag hierzu die nötigen Informationen liefern, was alles in dem digitalen Handwerkskasten eines Lokalradios vorhanden sein sollte und welche Umsatzpotentiale damit dann erschlossen werden können. Auch wird er eine Übersicht der Tools und Systeme geben, die notwendig sind, um an der digitalen Vermarktung überhaupt technisch teilnehmen zu können. allgemeine Veranstaltungsinformationen Die Veranstaltung BLW-Innovationstag wird zusammen mit der BLM veranstaltet und findet im Anschluss der Tagung des Arbeitskreis Funkanalyse Bayern direkt bei der Landesanstalt für neue Medien statt. Die Teilnahme ist nur für direkt von der BLW eingeladenen Personen möglich. Wir freuen uns auf Ihr Kommen im November 2018.

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