#adintelligence

[janetjacksonseo]

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[growbydata]

GrowByData Marketing Intelligence Blog gives detailed insights for retailers and agencies on pricing, ad, SEO, and channel intelligence to boost performance. Marketing intelligence Blog provides insight into all aspects of the shopper's journey, ranging from share of voice for your brand to digital shelf optimization.

It enables a deeper view into shopper attributes throughout the shopper's journey, giving agencies, brands, and retailers insight into buying behavior across the digital shelf.

[sydneepfannerstill]

Hey, have a look at this article to get information about some of the quick and simple ways to spy on your competitor's Facebook ads. For more details you can visit the link given below: https://www.poweradspy.io/

[bizbuzzdigital]

What Is Ad Intelligence And How Does It Benefit A Brand?

Surprisingly, digital marketing still lacks transparency. Brands are facing a difficult time gaining insight into what benefits their investment will create, and where their ads are being used.

On top of everything, the overall cost of digital ads has surged in the last two years. Small and medium-sized businesses are paying more, yet are unable to monitor how their ads are performing or where they are appearing. This has grown to become a real issue.

Top ad providers like Google are already working to address where ad campaigns are placed and how they are performing. However, there are a few third-party networks putting their efforts toward making digital ads more transparent.

‘Ad intelligence’ means gaining clarity in an expansive and splintered digital ad marketplace. If your business is running a substantial number of ad campaigns online, ad intelligence solutions will ensure the best ROI.

How does ad intelligence ensure ROI?

An ad intelligence solution ensures real business results by providing competitive intelligence, better transparency, and improved brand strategy.

Competitive intelligence

An ad intelligence solution allows you to look over your competitor’s shoulder. You can evaluate where your competitors are placing their ads, what kinds of ads they are running, and how their ads are performing. These insights can be a significant factor to consider when determining your own ad strategy in order to compete aggressively while exploiting unexplored ad opportunities.

Better transparency

Ad intelligence means more transparency and control over your own ad campaigns. It provides you the ability to determine where you should spend, and how your spending should be allocated! This data can give you immense leverage as you deal with different ad inventory sources.

Improved brand strategy

In a nutshell, an ad intelligence solution ensures your business has real insights to help generate real outcomes. Using an advanced and comprehensive ad intelligence solution, you can tell how different channels, placements, and visions perform. These insights will enable you to craft your brand strategy to generate the best possible results at the most reasonable expense.

What are the indispensable features of an ad intelligence solution?

An ad intelligence solution is an online platform that helps you track all the ad activities of your business. The best of these solutions give you insightful information on your own brand and your competitors, including how and where other companies are spending their money on ad campaigns – all in real-time.

Moreover,

An ad intelligence solution will help you track a variety of data on how established brands are advertising. This information will also include their costs, and the impressions their ads are producing. Once you understand that, this solution will also help you better understand what type of ad and where you should focus in order to be successful.

[growbydata]

 Advertising Intelligence is a tool to improve ad performance across Google, Amazon, and Walmart with cross-channel ad intelligence insights. Advertising intelligence provides visibility for your ad’s quality score, performance, bidding price, and more across all SERP ad formats and marketplaces.

GrowByData provides holistic marketing intelligence to agencies, brands, and retailers that encompasses advertising intelligence to create visibility into the shopper’s journey across the digital shelf. Having insights on these insights you can easily gain an edge over your competitors for advertising.

[growbydata]

Google Shopping has made it more accessible for all e-commerce businesses to sell their products online for free. This will give more product choices for shoppers but also creates more competition for retailers and brands.

This article highlights the benefits of optimizing your product data feed, investing in ad intelligence tools that provide deeper visibility into the listings and getting assistance from marketing intelligence services that provide holistic and detailed insights and reports to help you grow your market share on the digital shelf.

With marketing intelligence you can get unprecedented visibility on your google shopping organic listings to increase impressions, clicks, and conversion on the digital shelf.

[growbydata]

This article provides insights on the Google Shopping ads for the Health and Beauty category, which retailers can use to improve their ad impressions, learn about the trends in the category and adjust and optimize your ad campaigns accordingly. Our Marketing Intelligence Solution can greatly benefit retailers trying to improve their presence on Google Shopping to gain a competitive edge over the competition.

Some interesting insights our experts were able to extract from the data include: who were the top advertisers for the month, what range of products were advertised the most, and what kind of ad extensions were used the most during the month.

[growbydata]

GrowByData Search Intelligence is seamlessly integrated with smart product data feed solutions to swift product data feed optimization, as per changing market dynamics. The comprehensive product title analytics powered by data enrichment services ensures your product feeds are 100% optimized to lead a competitive marketing mix score.

The competitive marketing mix report from shopping ad analytics gives you insights on the four pillars-product, price, promotion, and placement of shopping ads that are impacting your campaign's performance. In this article, we demonstrate the report and process to analyze the marketing mix for your shopping ads campaigns with Search Intelligence.

[growbydata]

To find out how Amazon ads were performing against the competition on Google Shopping ads, our Advertising Intelligence Solution collected and analyzed over 72 million ads from 43K advertisers. Amazon spends an immense amount of resources on ads on Google Shopping.

GrowByData provides analysis and insights on the contents of Amazon ads that are allowing them to have a majority of their ads in the top 10 positions of the ad auctions. GrowByData provides insights from Amazon ad's analysis on Google Shopping.

[growbydata]

GrowByData Ad Intelligence collected and analyzed ads from 38K retailers on over 2 million SKUs from 16.5K keywords searches across 17 categories from November to December. We found out which retailers had the greatest number of ads with special offers and what special offers were most popular in each region during this time of holiday shopping.

To understand this year’s holiday shopping trends, our experts at GrowByData recently analyzed the special offers and deals seen in Google Shopping ads for Black Friday, compared to Cyber Monday. The data showed record-breaking Black Friday promotions.

Follow our blog to discover the latest insights on holiday shopping special offer trends!

[growbydata]

GrowByData Advertising Intelligence collected and analyzed over 3.2 million ads from 42K retailers on Google Shopping and found the usage of special offers, local inventory ads, and shipping annotations during Black Friday and Cyber Monday were much greater than on "Super Saturday”. We studied the trends for special offers and promotions during each major shopping event.

Using our Online Advertising Intelligence solution, we collected and analyzed over 3.2 million ads from 42K retailers on Google Shopping. Without the ease or option of mall shopping, many shoppers may be choosing to go to big-box retailers like Walmart, Target, Kmart, etc. to do their last-minute Christmas shopping.

[growbydata]

Whether you're a consumer, advertiser, or retailer, you want the most up-to-date promotion offers. Our experts are working round the clock to give you the latest live promotional offers by retailers, so you never miss a beat.

GrowByData Competitive Advertising intelligence is monitoring Google Shopping Ads multiple times a day. Special offers shown in this post are for Cyber Monday i.e. 30 November 2020. Get promotion codes for Cyber Monday 2020 deals from GrowByData Ad Intelligence for consumers, advertisers & retailers.

[growbydata]

Google Shopping ads are ultra-competitive with millions of retailers and brands competing to win ad impressions. The use of annotations and extensions on Google Shopping Ads can help increase your quality score which in turn can improve your ad's ranking.

This article walks you through the types of annotations and extensions that can be used on Google Shopping ads and the requirements needed to include them in your ads.

Our GrowByData Advertising Intelligence Solution provides detailed data on all of these extensions and annotations on a national, regional, and local level. With comprehensive data on these features, advertisers can improve their Google Shopping ads’ product content to gain an edge in their target market.

[growbydata]

GrowByData Competitive Advertising intelligence is monitoring Google Shopping Ads multiples times a day. The data collected is from Sunday morning. See deals by retailers for 16 categories across 166 sellers. Deals are changing so click retailer name to confirm on site. We hope GrowByData Ad Intelligence will be helpful for consumers, advertisers & retailers. Get promotion codes for Black Friday and Cyber Monday 2020 deals.

You can find more Black Friday and Cyber Monday Deals here: https://growbydata.com/blog/ad-intelligence-resources/

[growbydata]

Opportunity keywords have less competition, but good search volume. To optimize any marketing campaigns, Ad specialists must continuously analyze data to identify negative and opportunity keywords.

GrowByData Ad intelligence gives insights that are otherwise hidden and provides specialists with unique data to better analyze keywords for better Impression, Click Through Rate(CTR) & Average Cost of Sales(ACOS). Ad Intelligence is a simple yet powerful way to find opportunity keywords for a better Return on Ad Spend (ROAS).

[growbydata]

Price intelligence moves the needle in online marketing. When you know your product's price competitiveness, you can adjust your prices strategically. This impacts  Product Ads performance through higher conversions and sales. Large retailers may spend up to $50 million a year on Google Ads to capture customer's attention.

Lowering prices have the potential to increase sales without compromising the overall profit margin through lower CPC prices. Competitive product price, quality landing page, product page content increase conversions in Google shopping product listing ads (PLA).