#growbydata

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Real-Time SERP Tracking - Apparel & Accessories Market Pulse

Understand Google SERP Feature Trends, composition, and competition for winning Apparel and Accessories Marketing Strategies. 

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#465: Prioritizing the right data and signals with Prasaana Dhungel, GrowByData

First, there was the promise of big data solving many of our business challenges, yet now here we are, flooded with data, and many business are having a hard time knowing what to prioritize and which data to pay attention to.

Today we’re going to talk about prioritizing the right data and signals to make a meaningful impact on your business.

To help me discuss this topic, I’d like to welcome Prasanna Dhungel, Managing Partner at GrowByData.

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GrowByData provides marketing intelligence platform updates with new channel support and software and data releases. GrowByData provides five new channels, new ways to get even more competitive insight, and more search, product, and marketplace intelligence. Our Q2, 2021 platform release features, many innovations, and enhancements that support more marketplaces, go deeper on competitive intelligence, and provide you with more unified intelligence across marketplaces, search, and product. You can take a look at our innovations in Product Detail Scoring, Competitive Labeling, and New Competitor Product Detection.

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Online Marketing Intelligence Software gives unified insights across the shopper's journey for faster and smarter eCommerce growth. Online Marketing Intelligence Software focuses on competitors, products, markets, and customers to consistently optimize findability, buy ability & availability of your business across all online channels for exponential growth for a complex & competitive eCommerce business environment.

GrowByData online market intelligence platform is an all-in-one marketing software for eCommerce providing real-time custom data collection, expert-level diagnosis & measurement with granular data analysis, and insights & opportunities to act on across each touchpoint on the shopper’s journey.

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GrowByData Marketing Intelligence Blog gives detailed insights for retailers and agencies on pricing, ad, SEO, and channel intelligence to boost performance. Marketing intelligence Blog provides insight into all aspects of the shopper's journey, ranging from share of voice for your brand to digital shelf optimization.

It enables a deeper view into shopper attributes throughout the shopper's journey, giving agencies, brands, and retailers insight into buying behavior across the digital shelf.

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Having problems with our tools and services? Our technical support team is always there to help you with any solution, software, or data-related questions.

GrowByData provides you with premium support which provides complete, proactive support to meet the demanding needs of clients who work with real-time data. Starter and Basic support are included with the purchase of each subscription. Basic support includes everything in Starter support plus weekly custom insights.

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GrowByData provides unified visibility and insights on the various channel to popular data visualization tools with data delivery and reporting services. GrowByData provides you with flexible data delivery and reporting options to meet the needs of each of its clients and controls the level of real-time search, product, and marketplace data you need. You can get access to the custom, granular raw data to gain total control to explore and discover the best opportunities at any point in time.

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Enriched Product and Search Data gives custom insights with unified visibility across search, products, and marketplaces and granular and dynamic competitive intelligence specific to the changing needs of your business. With GrowByData Marketing Intelligence Data you can get customized eCommerce insights across search, marketplace, and ads to gain an edge in eCommerce performance.

Our enriched customer data is granular and comprehensive, enabling GrowByData to provide custom and dynamic internal and external data labeling. Our team of data analysts works directly with you to determine the customized marketing insights we need to deliver, along with the enriched data to give you unique and unified visibility into optimized eCommerce performance.

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GrowByData Price Intelligence tools can help you win the buy box by ensuring your prices are optimized and dynamically competitive against your competitors without compromising your base cost. GrowByData brings you details on amazon with its buy box and the top winning factors to consider by sellers to consistently observe, track, and optimize to have the best possible chance of winning the buy box. GrowByData’s Marketing Intelligence gives sellers on Amazon the ability to dynamically reprice the products per the market demands and get comprehensive insights and reports on your product performance as well as your competitors.

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Marketplace intelligence is useful with product intelligence and competitive intelligence which collects and analyzes data from multiple marketplaces across the shopper's journey. Marketplace intelligence encapsulates all of the dimensions from product detail pages and the tracking of performance related to special programs like Amazon Prime and Walmart Plus. GrowByData’s holistic marketplace intelligence provides agencies and brands with the competitive and product insight they need to improve marketplace performance. GrowByData’s various forms of unified market intelligence, including marketplace intelligence, help to create new opportunities to optimize marketplace performance in the shopper journey.

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Product intelligence provides insight across marketplaces to determine if your brand's product experience is consistent or optimized against competitive comparisons on the same marketplace. Product intelligence helps determine how relevant consumer searches, and their needs, are to the experience you create on a product detail page and its features help to create an optimal shopper experience. GrowByData provides holistic product intelligence to agencies and brands that optimizes the experience for shoppers leading to a conversion and provides additional insight into how brands can improve that experience. Brands can identify new opportunities at the point of conversion that encompasses every aspect of a shopper's journey when product intelligence is leveraged in unison.

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Marketing intelligence provides insight into all aspects of the shopper's journey, ranging from share of voice for your brand to digital shelf optimization. It also enables a deeper view into shopper attributes throughout the shopper's journey, giving agencies, brands, and retailers insight into buying behavior across the digital shelf.

GrowByData provides online marketing intelligence software that provides insight into the effectiveness of your eCommerce brand’s marketing across the shopper’s journey. With these solutions, you can easily gain insights into your competitors' marketing strategy, product pricing, marketplace promotion strategy, and others.

The insights that you can access from marketing intelligence can help you gain granular visibility and helps you make decisions on online marketing strategy, product pricing strategy, and overall gaining your foothold on Cross channel share of voice.

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What is competitive intelligence? Competitive Intelligence is the analysis of your competitor that provides granular insights into how your competitors market their products, services across marketplaces, channels, retailers, down very basic unit level or SKU Level. GrowByData Competitive Intelligence provides price intelligence, advertising intelligence, search intelligence, and product intelligence. With these solutions, you can spy your way into competitor's pricing strategy, advertising strategy of cost, ad quality score, product detail page scoring, the share of voice across various channels and helps you to make various decisions on this strategy to overtake your competitors.

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 Advertising Intelligence is a tool to improve ad performance across Google, Amazon, and Walmart with cross-channel ad intelligence insights. Advertising intelligence provides visibility for your ad’s quality score, performance, bidding price, and more across all SERP ad formats and marketplaces.

GrowByData provides holistic marketing intelligence to agencies, brands, and retailers that encompasses advertising intelligence to create visibility into the shopper’s journey across the digital shelf. Having insights on these insights you can easily gain an edge over your competitors for advertising.

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Product Intelligence gives competitive product visibility into the customer experience and insights across all product content, availability, pricing, reviews, and delivery. It gives visibility into the product experience, helps in precise competitive pricing intelligence at the speed of a click, and connects product analysis to product feeds in a single stream.

GrowByData provides insight into availability through local inventory Ads on Google Shopping and all sellers, including 3rd parties – reviews, ratings, and competitive pricing and offers. Having insights into each  Product detail page's components helps in the consumer shopping journey, leading to a great product experience.

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Marketplace Intelligence gives unified visibility to optimize channel performance across the entire shopper journey in all major marketplaces such as Amazon, Walmart, Target, and many more. GrowByData marketplace intelligence provides digital shelf visibility across the shopper's journey and helps to connect competitive intelligence to the shopper's journey through marketplace insights and analysis. It provides holistic visibility into all third-party sellers including reviews, ratings, and competitive pricing.