#alia bhatt brand ambassador company

[bolllywoodhungama]

Alia Bhatt joins SuperBottoms as an investor and brand ambassador for environmentally friendly baby care.

The top sustainable baby care company in India, SuperBottoms, has partnered with Alia Bhatt.

In order to further her goal of becoming 'Aatma Nirbhar', Alia Bhatt has teamed up with Pallavi Utagi, the company's founder and CEO. Pallavi is a mother who is revolutionising the baby care sector in India through quality innovation and enabling parents to cloth diaper their children using only sustainable and organic cotton.

With the sole objective of empowering Parents to choose guilt-free diapering for their children and the planet, SuperBottoms has been at the forefront of the "Guilt Free Diapering" revolution in India. This mission, which is supported by UNO, the 12HR Cloth Diaper, offers parents the chance to Ditch the Disposables, stay away from plasticky diapers that contain damaging chemicals that are harsh on babies' skin and the environment, and Pick the Goodness of safe & sustainable Cloth Diapers instead.

Alia Bhatt commented on it by saying, "I believe in the power of a good story and the connection with SuperBottoms was instant. As a mother, I'm even more mindful that we owe our children a healthy planet and I'm so happy to partner with a fellow mom, whose vision of empowering conscious choices is aligned with my own. Their unique and innovative products prioritise safety and quality as much as sustainability, making it a truly guilt-free choice for all parents.”

Alia has been a champion of sustainable living in addition to being one of India's biggest and most popular superstars. She is the ideal addition to SuperBottoms' vision of creating a brand that is a dependable and valued parenting partner, with a focus on creating eco-friendly, skin-friendly, and premium products for Moms & Babies.

Pallavi Utagi, Founder & CEO of SuperBottoms, said, , “We are on Cloud No.9 to have Alia – who herself is a prominent voice championing conscious living – getting onboard our journey. Our entire raison d’être is to #MakeClothMainstream – Being a trustworthy Parenting Partner to every New Parent and help make Cloth Diapering their Go-To Choice. Innovation has made it possible to bring together the modern-day Convenience of Disposables with the age-old wisdom in the Goodness of Cloth. We could not have imagined a better Brand Ambassador for SuperBottoms than Alia – who not only shares our vision & values, but also personally trusts the brand for her baby. With her trust, love & support, we can see our vision turn into reality soon – where every household in the country will be able to forever bid goodbye to the menace of plasticky Disposables.”

Pallavi created SuperBottoms when she had her baby but did not want to use disposable diapers. In addition to being practical for her, she wanted something that wouldn't clog landfills and would be gentle and safe for her son's delicate skin. SuperBottoms created a product that combines the Best of Both Worlds in one incredible UNO Cloth Diaper by creating not just India's, but the WORLD's Simplest Ever Cloth Diaper! Get more Bollywood News Updates only on Bollywood Hungama.

[prachar]

Improve your brand's image in front of the customers with the help of media and communications agencies. Check out this Prachar Communications blog to learn more.

[mylucky137276]

I can now die happily after working with Big B: Mouni Roy

Business Standard: Actress Mouni Roy, who made her Hindi film debut with "Gold", has said that she can now die happily after working with megastar Amitabh Bachchan in her forthcoming film "Brahmastra".

"I can die now happily after doing the scenes with him (Amitabh). It can't get better than that for me working with him in a film," Mouni said while interacting with media here as the newly appointed brand ambassador for RSH Global, a personal care company for their new marketing campaign 'Beauty By Nature' on Friday.

Mouni is sharing screen space with Amitabh for the first time in their forthcoming film "Brahmastra".

When asked Mouni if Amitabh gave her any acting advice while shooting for the film, she said, "No... he didn't give me any specific advice as such while working because Ayan (Mukherji) used to be there on film sets but I just lost my focus on the day when I was working with him."

"I was just staring at his face thinking that what an opportunity God has given me because he is legendary as we all know so, I feel very blessed and lucky to have worked with him," she added.

After making an impressive debut in "Gold", Mouni will be seen in "Brahmastra" along with Ranbir Kapoor and Alia Bhatt. She also has "Made in China" in her kitty along with Rajkummar Rao. She will also star opposite John Abraham in "Romeo Akbar Walter (RAW)". Read Complete Article

[rbbox]

JSW Paints, India’s new age paints company and part of US$ 12 billion JSW Group, has signed Bollywood actors Alia Bhatt and Ayushmann Khurrana as its brand ambassadors. The company is set to release its first-ever marketing campaign featuring both these Bollywood actors. The campaign, ‘Har Rang Har Kisi Ka’, celebrates the diverse colours of India and encourages Indians to #EmbraceEveryColour. The integrated marketing campaign will be rolled out across the company’s current markets in South & West India starting this month and will be aired during IPL. It also features strong on-ground connections with consumers, channel partners, and influencers.

This campaign brings to life JSW Paints’ unique positioning of ‘Think Beautiful’. For years, paint companies in India have been charging varied prices for different colours. This makes certain colours inaccessible to the masses. JSW Paints’ ‘Any Colour One Price' proposition that offers 1808 colours at the same price is an industry-first offering that has disrupted the entire paints market. This unique proposition will help restore the consumer’s freedom of choice in colour.

Commenting on the new marketing campaign planned by JSW Paints, Mr. Parth Jindal, Managing Director of JSW Paints said, “At JSW Paints, we believe that being thoughtful is beautiful and our #EmbraceEveryColour campaign embodies this spirit. Our new campaign showcases the that India we all grew up in and live in today; a land resplendent with a multitude of colours. From the food we eat to the festivals we celebrate, to the clothes we wear, it is these very colours that make everything Indian, so beautiful. Making colours accessible to all through our “Any Colour One Price” approach is our tribute to every Indian’s love for colour. In order to take this campaign to an India that is getting younger and better every day, we wanted thoughtful ambassadors and believe that Alia Bhatt and Ayushmann Khurrana are perfectly placed to take our message of unity and togetherness forward.”

Commenting on her association with JSW Paints, Alia Bhatt said, “I am delighted to be associated with JSW Paints and absolutely love the thought behind the #EmbraceEveryColour campaign as it highlights the underlying message of India’s unity in diversity. I always gravitate towards cinema that has at its core an inspiring and thoughtful message for the viewers and that also reflects in the kind of work I have done. I see these values mirrored in the way JSW Paints operates its business. I look forward to a long-term association with the brand.”

JSW Paints brand ambassador Ayushmann Khurrana added, “I am really happy to be part of the JSW Paints family. The core of the new campaign speaks to my heart as I passionately believe in the underlying theme of #EmbraceEveryColour, which is all about unity and inclusivity. It is a beautiful concept and I am glad to be part of this. I look forward to an interesting journey with the brand ahead.”

Also Read: Sanya Malhotra wishes Badhaai Ho co-star Ayushmann Khurrana with a goofy picture on his birthday

September 17, 2020 at 03:53PMAlia Bhatt and Ayushmann Khurrana roped in as brand ambassadors for JSW Paints https://ift.tt/3mFk4r8

[enter21st]

#UninstallPhonePay trends on Twitter: PhonePe trolled on Twitter because of Aamir Khan and Alia Bhatt, Know Why - Aamir Khan, Alia Bhatt burst public anger over 'PhonePe', #UninstallPhonePay trend on Twitter; Know the whole matter

#UninstallPhonePay trends on Twitter: PhonePe trolled on Twitter because of Aamir Khan and Alia Bhatt, Know Why – Aamir Khan, Alia Bhatt burst public anger over ‘PhonePe’, #UninstallPhonePay trend on Twitter; Know the whole matter

Social media users got angry on Sunday on digital payment app PhonePe. So much so that people have trended #UninstallPhonePay on micro-blogging site Twitter. This hashtag trended in India for a long time, due to which Bollywood actors Aamir Khan and Alia Bhatt. Both these celebs are the brand ambassadors of this company.

While protesting, some people also shared a screenshot…

[holygalaxyreview]

Celebrity Endorsement, A Newly Discovered Tool Of Marketing Mix For The Realty Sector

The significance of brand building is advantageous for any and every kind of industry. In the current scenario, each business entrepreneur with his visionary plans and procedures to grow their business in the business sector and spotlights on retaining and attracting new customers. The chief concern here is to firstly seek the attention, transfer the right intent of the message and then further influence them to buy or invest. Furthermore, there are sundry techniques of marketing and constructing brand names where celebrity endorsement is one of the prominent factor amongst all and further to pick the right & appropriate celebrity for your brand is the significant task. Needless to mention that contracting a right Brand Ambassador helps to hold the attention of the clientele and further exert influence on the demand of product/service. In addition to this, the brand ambassadors being employed by the companies are chosen meticulously who considerably are some of the notable personalities ranging from film stars, sports persons, entertainers or probably other big names that have dependably been the decision of industrialists or business investors from years, as their image envoys.

To build brand awareness some of the brands like Dabur, Gillette, Pepsi etc have endorsed celebrities like Amitabh Bachchan, Rahul Dravid and Shahrukh Khan respectively. The buying decision of the discerned buyers certainly rely on the advertisements or branding, therefore to choose an appropriate personality is a major point to be emphasized upon. Each company would prefer to choose a personality which is a hit in the current scenario and who is influential and praised by the masses. Is is undeniable that the audience genuinely follow their rockstars in whichever medium we talk about. Thus if their rockstar is a face of any particular brand, then the audience feel connected & associated with it. It is unquestionable that branding with a renowned celebrity is an effective source to reach out to the prospective buyers and this is the reason as to why the company undergoes heavy amounts to get their brand endorsed by such iconic personalities which would further gain them lofty revenue generation.

The interrelation of an apt personality with the nature of business is one primary factor that should always be kept in mind else it could backfire the strategy altogether. For an instance imagine Amitabh Bachchan promoting boxing equipment or Alia Bhatt promoting anti-aging cream for aged women which could lead the business to proffer disastrous results on the marketing/promotion end. On the contrary, Lux is endorsed by Katrina kaif for the reason that she is breathtakingly gorgeous and famed and Aishwarya Rai Bachchan is endorsing Kalyan Jewellers, the former beauty queen who is known to be most loved of the fashion police. These obvious factors genuinely surge the reminiscence of the brand along with the message among the customers. Also, the companies formulate strategies to market their products at the time particularly when the visibility of their brand ambassador is at its best across the industry. Thus, branding at the perfect time with the right identity further lead the business to pick up the force required for the development and improvement.

If utilized viably, this demonstration of support from endorsement can bring enormous productive results. Real Estate sector is no exception. With the burgeoning competition in the realty business with plenty of empires ascending in the business sector, it becomes essential to leave a solidifying brand impact on the psyches of clients. There is a famous advertising saying “Marketing is a contest for people’s attention.” This further signals as to how the acquiring of brand ambassadors can be useful in grabbing the eyeballs of clients. Rising of rock stars in real estate domain helps in helps in rating a particular brand in order of priority over the other brand. It is a universal phenomenon that is applicable to every single segment of business that the people tend to give careful consideration towards something which is prescribed by their most loved celebrities. Also, a plenty of realty firms have tied a bond of association with the celebrities with their marketing campaign to promote their brand awareness amongst the public. Some of these are :-

Ajnara India Ltd., a well-recognized player in North India with a solid presence of their projects across the length and breadth of Noida, Greater Noida and Ghaziabad. They were earlier was associated with Kangana Ranaut, she was seen in television commercial promoting Ajnara India Ltd. few years before. In this context, Mr. Ashok Gupta, CMD, Ajnara India Ltd. says, “It was fabulous working with her. As a matter of interest, she achieved fame in a short span and is yet so grounded and in this manner we believed that the association not only helped in creating awareness rather it helped connecting with our buyers.”

JM Housing, a builder of repute with a ubiquitous presence in Delhi/NCR, has signed up Kareena Kapoor in the year 2013. Mr. Rupesh Gupta, Director, JM Housing says, “She being our brand ambassador has worked incredibly well for us. Also, the association with her has earned us a unique position in the realty domain with customers able to acknowledge our brand much effectively.

Morpheus Group, a major realty firm has endorsed bollywood heartthrob Akshay Kumar is their endorser. Mr Prithviraj Kasana, MD, Morpheus Group says, “His existence on the event of completion of our project Morpheus Greens, has worked impeccably good for us and he also gave the clients their home keys. The audience was pretty happy to receive the keys from an iconic personality. The customers feel that their ideology and style of working pretty much impersonates the principles of Akshay and thus it is likely to surge our credibility in return.

Radhey Krishna Group is one such famous realty group with a strong presence of a mammoth of projects being delivered across Delhi/NCR and Lucknow. Mr. Naveen Goel, MD Radhey Krishna Group comments in the context of hiring a celebrity ambassador, “A popular face helps to grab attention of the customers. These personalities of repute are appreciated by people and are followed all-in-all everywhere. It without any doubt soars the brand value of the organization and permits better deals over the long haul, alongside confidence and dependability amongst the clients for a specific brand”.

Amrapali Group, a much established giganticconglomerate has tied up with Mahendra Singh Dhoni. In the context of promotions, Mr. Anil Sharma, Chairman and Managing Director of Amrapali Group says, “The group has been closely linked with the Indian cricket team as Dhoni is the captain of the cricket team and is ought to perform well likewise we need to keep alive our clients’ faith by giving them properties in a given time allotment and thus satisfying all parameters.”

[vsplusonline]

PhonePe earmarks Rs 800 crore in marketing this year

New Post has been published on https://apzweb.com/phonepe-earmarks-rs-800-crore-in-marketing-this-year/

PhonePe earmarks Rs 800 crore in marketing this year

NEW DELHI: Digital payments firm PhonePe on Friday said it has earmarked Rs 800 crore for marketing this year, to create awareness about the platform and expand its reach. The company roped in Bollywood actress Alia Bhatt, who has joined Aamir Khan as brand ambassador.

“PhonePe has earmarked Rs 800 crore for marketing in this calendar year, which will include spends on a mix of ATL, BTL, TV, digital marketing and other advertising mediums. PhonePe has also roped in Alia Bhatt, who has joined Aamir Khan as the brand ambassador and will feature in the upcoming ad films,” the company said in a statement.

The company claims to have around 20 crore customers across the country.

“Our vision is to liberate the flow of money and services so that everyone can unlock opportunities to progress at pace. Crafted with this belief, our new brand campaign is a reflection of everyday stories of progress with PhonePe. We are also excited to have Aamir Khan and Alia Bhatt as the face of our brand as they are a powerhouse of talent and appeal to Indians across the country,” PhonePe founder and CEO Sameer Nigam said.

The current brand campaign of the company will feature four TV commercials with Aamir Khan and Alia Bhatt, which will be spread across digital platforms, radio, print and cinema. Besides this, PhonePe will also be official broadcast sponsor of Vivo IPL 2020.

“This is the second year in a row when the company has partnered with VIVO IPL which continues to be the biggest sporting event of the year in India,” the statement said.

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Instant Online News || After Alia Bhatt, Parle Agro signs Varun Dhawan as the new Brand Ambassador for Frooti

Instant Online News || After Alia Bhatt, Parle Agro signs Varun Dhawan as the new Brand Ambassador for Frooti

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Parle Agro, the largest Indian beverage company, today, announced actor Varun Dhawan as the new face for its flagship brand Frooti. In the new 360 degree integrated communication by Frooti, Varun Dhawan will be seen in a new fun-filled avatar with his real-life friend Alia Bhatt. The new campaign featuring the two real-reel life friends in the surreal world of Frooti will be rolled out…

[prachar]

As a reputed Alia Bhatt brand ambassador company, Prachar promises rock-solid social media marketing plan with world-class programmatic buying services, influencer marketing campaigns and the best deals for celebrities!

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Open Instagram and scroll, and you likely can’t go more than a few seconds without seeing someone you follow promoting a brand, whether it’s a celebrity, a wannabe celebrity, or that random girl you went to college with who’s somehow managed to become a famous fashion blogger.

According to the influencer management platform Traackr, 72 percent of major brands say they are dedicating a sizable portion of their marketing budgets to influencers — people with a strong relationship to an audience who can heavily sway decisions like purchasing habits. Fashion bloggers and your old gym instructor are, they believe, the future of advertising, because they connect with people more deeply than a page in a magazine or a celebrity and can therefore sway potential customers.

The influencer space, which once consisted of semi-famous bloggers making some extra cash on the side, has turned into a bona fide career path. The industry has evolved significantly over the years, whether it was from weathering the storm of new Federal Trade Commission requirements that influencers must now explicitly say when they’re being paid, or the rise of buying fake followers.

One person who’s managed to rise steadily through this crowded and often cutthroat space is Joe Gagliese, one of the co-founders of Viral Nation, an influencer agency that boasts the ability to “create the most viral, captivating and ROI-focused social media influencer campaigns for global brands.”

Viral Nation works with some influencers you probably know (like PewDiePie, one of the most followed people on YouTube), and plenty of others you likely haven’t heard of. By pairing them with major brands, Gagliese and his team of 50 take in millions in revenue through what you like, watch, and buy. I grabbed breakfast with Gagliese in New York City a few weeks ago to talk about the current state of the influencer industry. This interview has been edited and condensed.

How did you start out in the influencer space?

Me and my co-founder, Matthew Micheli, met in high school in Toronto and started ViralNation in 2012. We had previously been running a liquidation business where we’d buy returned items from major retailers and sell them to liquidators, so we had brand connections.

I also used to be a professional hockey player and had a lot of friends who play in the NHL. About six years ago, one of our friends was working as an agent for an NHL player, and he let me work on a few endorsement deals for his client. I noticed that big brands like Under Armour were slipping social media requirements into contracts, but hockey players weren’t getting anything extra because no one really understood its value.

We spent, like, a week studying platforms like YouTube, Instagram, Twitter, and Vine, and came up with a business model. We then started working with a few hockey players to build their social media presence and get them money off of their social. Our first client outside of the hockey space was Vine star named Ray Ligaya, who actually works for us now. We signed a deal with him and Post cereal, and two weeks later, one client turned into 16. Within our first year, we signed about $500,000 in endorsement deals for influencers, and pretty soon, we had signed, like, 700 influencers.

There are tons of influencer agencies out there. What makes Viral Nation different?

The reason we were successful is because we reached out to influencers, instead of going brand-side. We made ourselves be the ones that own the space of the influencers, whereas the different companies that wanted to work with brands have basically turned into our salesmen. Today, Viral Nation has relationships with 10,000 influencers, and are the biggest influencer agency in the space.

Who are the clients and influencers you work with?

We work with personalities like Liza Koshy and [Lilly Singh, who goes by the online alias] IISuperwomanII, [the comedian] Bart Baker, Scotty Sire, Lewis Hilsenteger [who goes by Unbox Therapy], the gamer SSSNIPERWOLF [whose real name is Lia Wolf], [and luxury content reviewer] Anish Bhatt.

In terms of brands, we work with hundreds, like Crayola, Anheuser-Busch, Spin Master, Match.com, Wish, Jet.com, Wrigley, Mars, Chinese tech giants Baidu and Tencent [a Chinese company that owns the messaging app WeChat], which is our biggest client by a long shot.

What sort of money do these brand deals make your company?

Four years ago, ViralNation was doing about $1.2 million annually, and last year we grew to $4.5 million. This year, the business is on track to make $20 million in deals.

Which platforms are influencers paid to make content on the most often?

It’s mostly Youtube and Instagram. Interestingly, over the last year and a half, not a single influencer has done a campaign with us on Snapchat.

How much do typical influencers make annually?

People with smaller followings [who are known as nanoinfluencers] can make between $30,000 and $60,000 a year. The micro-influencers can make anywhere from $40,000 to $100,000. Celeb influencers make way, way more.

What do influencers charge per post?

It depends on the influencer, and their follower numbers. A micro-influencer, which is someone that has 10,000 to 50,000 followers, is actually pretty valuable. They used to only pick up a couple hundred bucks, but today, they get a minimum of a few thousands dollars a post.

Influencers with up to 1 million followers can get $10,000 [per post], depending on the platform, and 1 million followers and up, you’re getting into territory where they can charge $100,000. Some can even get $250,000 for a post! Especially if the content is on Youtube and the influencer is in the gaming industry.

Why are these people considered so valuable?

These influencers have moved into celebrity territory. An endorsement from them is just as valuable as working with LeBron. They have incredibly engaged audiences and have an ability to push really big numbers.

We actually believe influencers are more impactful than athletes and TV stars because they are more relatable and so their audience is more tapped in. So it’s like, why pay a celebrity $50 million for a deal when that can be split up among influencers and make real impact?

Micro-influencers can make anywhere from $40,000 to $100,000 annually from social media content. Westend61/Getty Images

I don’t see how you can track this monetarily, though. To me, social media likes and views seem like a fake commodity that’s impossible to quantify.

We work very carefully to pull data from our campaigns. We look at views, likes, engagement rates, watch times, click-through rates, comments, you name it, to share with brands what is and isn’t possible. And the cool thing is we are able to actually guarantee a certain level of interaction.

Can you give me an example of how an influencer with a big following has proven their impact is equivalent to their follower numbers?

We work with this influencer, Demetrius Harmon, (who used to go by the handle MeechOnMars). He’s an African-American influencer who talks about anxiety and depression, and his engagement rate is something like 30 percent, which is obscene. He started a clothing line called You Matter, and everything sold out.

Have you ever seen an influencer campaign done wrong?

Uh, every day. Let’s use watches for an example, because I see you’re wearing a Michele watch. When influencers work with watch brands, everyone posts the same photo, which is a shot of them sitting in a cafe or somewhere, looking at their watch on their arm. In the caption, somewhere buried, is information about the watch.

That does absolutely nothing. The whole drive of an influencer, and what will get people clicking and buying, is to be creative. If you were good at the job, you’d talk about the watch and engage with the audience by telling them about its pros and cons, why you’d buy it, and who you’d buy it for. The reality is that 80 percent of the content in this industry is bad, like those watch photos, because that’s the easiest way to get it done. But the other 20 percent is what performs.

Is it easy to become an influencer?

No. It’s like winning the lottery. A lot of it is luck. Think of the guy who became famous for doing the Shiggy Dance [and helped Drake’s song In My Feelings blow up]. We just paid him a lot of money to go to a Lakers game as an ambassador for Wish.com. Four months ago, he didn’t exist! I think a lot of people want to be like him, but his fame won’t happen to most people. Being an influencer takes hard work, it’s a full-time job, and you could be working at it for four years before you hit it big.

Are there any winning factors to becoming one?

Unfortunately, beauty wins. Some brands don’t want to work with bigger girls. The landscape is kind of shitty in that way, especially for young girls, because the fastest-growing influencer industries are beauty and fitness.

The other thing, of course, is to have access. A couple of guys just reached out to us and their thing is that they are extremely wealthy and own 20 cars that are Lamborghinis, Ferraris, and McLarens. Everyone wants to be a luxury car influencer, but these guys already have the access, so I know they will kill it on YouTube.

So you’re more likely to succeed if you’re privileged?

A lot of the times, yes, which kind of sucks about this industry now, that that’s what it’s come down to.

Let’s use me as a case study. I’m a short, Jewish, brunette journalist and new mom who likes hiking and fashion. How much would it cost to turn me into a profitable influencer? Would I need a tummy tuck, or a glamorous new wardrobe?

I would focus on your personality, not on your life, because you are great and people relate to that. You could start blogging about your baby, or fashion, but I think people will like you more for you. From there, I’d say that for $250,000, we could help you become an influencer. We’d spend that making content and getting you doing collaborations. That would get you exposure to a point where brands will want to endorse you. But just to be clear, we don’t do that. We only work with influencers who are already at that level.

What are some of the negative aspects of being an influencer?

We’ve seen loyal followers turn on people really fast. Say something racist and you can count on your career being over instantly. I guess it speaks to the power of the platform, in that you can be built up really fast, but you can also lose everything really easily, because in reality, a lot of these relationships are [just] digital.

Is there anything you think brands are approaching wrong in this space?

I think a lot of brands want influencers that are young, and have the millennial and Gen Z audience. In reality, though, a more middle-aged audience is the more valuable demographic, because they are more responsive on social media. Women in their 40s are actually prone to spending the most money. We work with this one influencer, Gerry Brooks, for example, who is a school principal and a Facebook personality with almost 1 million likes; 90 percent of his followers are women who work as teachers, and are 35 and up. That is a unique, and lucrative, audience.

Do you find that it’s harder to trust Facebook, knowing that they’ve been accused of lying about numbers in the past?

No. Facebook and Google have built my life, and I think there’s so much going on in this space that it’s easy for things to get lost. Maybe someone internally within the organization was given too much free rein, but I don’t think the organization would ever condone something like that. I guess I trust these guys too much. I see a lot of what they do for creators, and I think they do a tremendous amount to help out businesses.

Have you ever had an issue with influencers who buy followers?

Never. We have a system that looks for red flags, like if someone’s comments are all emojis but no real words, or if the data about views shows that they are all coming from Bangladesh or the Philippines. We know this space pretty well, but I think a lot of marketing people don’t, so I definitely would say it’s a problem in the industry. We take it really seriously, though; we put in our contracts that influencers can’t buy followers, and if they do, they’re at the risk of getting sued by brands.

Since this is your career, and I imagine it takes up most of your life, do you feel like you live in a fake world?

Totally. It can feel pretty terrible sometimes, because nothing feels tangible. But what I do do for self-care is avoid social media. I’m not on Facebook, and I don’t really use social media.

But don’t you think it’s ironic that the guy who churns through millions between brands and digital celebrities avoids the very mediums he’s pushing?

Well, I love this business, and I definitely love working in an industry that’s full of entrepreneurs. I’m just not a very social media kind of guy.

What are your thoughts about the next wave of influencers not even being real people? Like, those digital avatars, Lil Miquela or Shudu, landing campaigns?

I think it’s insane and, frankly, wrong. I don’t feel right that kids should be watching and interacting with something that doesn’t exist, and is just a puppet being strung up by some guy. I think it represents a part of technology that could make the kids go really crazy. I think that are tons of influencers who do amazing things and you can tell that audiences love them. But once you start working in the fake influencers, it becomes kind of scary.

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Original Source -> How and why do influencers make so much money? The head of an agency explains.

via The Conservative Brief

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4 influencer marketing risks to be wary of

Don't make these common influencer marketing mistakes or else you risk scandal and negative brand awareness

Named one of the hottest marketing trends in 2017, working with influencers can do wonders for a brand. But, if done incorrectly, can also destroy them. Collaborating with an influencer is essentially picking a business partner; choosing the right one can bring great success, but a poor choice can cause great damage.

Download our Business Member Resource – Influencer Outreach Guide

Engaging influencers is now a key marketing tactic to expand your reach and awareness through integrating with your content marketing, social media and SEO activities.

Access the Influencer outreach guide

Before approaching the tactic, you must be sure you understand the risks of influencer marketing, and not just the rewards. Here are four of the major ones to consider.

1. They may only be in it for a paycheck

What started off as some extra cash on the side for bloggers, has now turned into a full-time job for some popular figures. Many earn thousands of dollars per post, depending on reach, audience, and notoriety. While there is the potential for great payoffs through this avenue of marketing, be aware that some influencers are sadly only in it for the money.

One relevant, and rather humorous, example comes from one highly influential celebrity, Oprah Winfrey. During the Christmas season, Oprah frequently releases her “favorite things” list in her magazine or on social media. She partnered with Microsoft to promote the new Surface tablet, and part of their marketing strategy included a sponsored tweet praising the product. However, her followers quickly noted that while she expressed her love of the PC product, the tweet was actually coming from an iPad.

While not every influencer is simply in it for a check, you should understand that they are paid to promote your product or service, so this doesn’t necessarily make them a fan. When selling any sort of product, shoddy social proof is one of the biggest mistakes you can make.

To make sure you have authentic social proof, you could choose to use brand ambassadors, who generally need to meet a number goals in order to get paid. This can mean selling a certain amount of products, making X number of appearances, increasing the audience reach by X amount, etc. While brand ambassadors can be popular figures, their purpose is typically that of a regular employee. Therefore, they need to exhibit a degree of passion and personal connection with the brand.

For example, Indian jewelry retail startup Bluestone recently appointed Bollywood actress, Alia Bhatt, as their first brand ambassador. This choice not only helps to promote Bluestone’s expansive catalogue, it also works to compliment Bhatt’s personal style and further her own personal brand.

2. They may not stay in line with your content strategy

While you may have a vision in mind for your marketing campaign, your influencer may not have that same picture. Always be sure that every instruction you send to your influencer is extremely clear, otherwise, you could be in for some major (and embarrassing) mishaps.

For instance, sending influencers pre-written captions allows you to have more control over the campaign. However, if your influencer is known for a certain style of writing, using someone else’s words can backfire. Some are even so careless they forget to check what they are supposed to post – like Scott Disick’s post in collaboration with Bootea protein shakes.

While you can certainly be open to your influencer’s ideas, it is important that you agree on a mutual level of creative control before the content is published. Make sure that every picture, video, and caption align with your overall strategy. Enforce a clear communication system between your marketing team and your influencer, and ALWAYS proofread a post before it goes live.

3. They increase the likelihood of a scandal

One of the biggest fails of influencer marketing was the Fyre Festival earlier this year. Tickets for this much publicized “luxury” music festival in the Bahamas ranged from $450-$12,000. However, visitors were in for a rude surprise.

The accommodations were leftover disaster relief tents, and the main acts, such as Blink 182, had canceled. The festival turned into complete chaos as people struggled to just to get off the island.

One of the biggest knocks against the event was that it used a handful of big-name Instagram models such Kendall Jenner, Bella Hadid, Emily Ratajkowski, Elsa Hosk, and more to build hype. In the end, many of these women’s loyal fans did not just feel betrayed by Fyre’ Festival’s organizers, they felt betrayed by the models themselves. In turn, a huge fallacy within influencer marketing was exposed to a widespread audience and the credibility of social media stars was put in question.

4. They may alienate your customers

Influencer marketing is great for honing in a more focused target audience. Just beware, partnering with certain accounts may actually disconnect your brand from a wider pool of customers for good.

For instance, Under Armour partnered with Tom Brady, the New England Patriots quarterback, who was also an investor in the athletic wear company, back in 2010. Brady has been a proud promoter for the brand, and social media is just one of the various avenues he uses to endorse them.

As a professional athlete, Brady makes a great fit for the brand. However, he is the star player for one of America’s most hated teams, which has been a dominant force in the league for the past two decades. They have also been under fire for a number of cheating accusations during that time. So, while many fans are extremely loyal to them, nearly every other NFL team considers the Patriots as the face of evil in the football world. With an endorsement from the team’s top player, Under Armour has certainly lost some customers whose loyalties now lie elsewhere.

Of course, this example is rather light-hearted, but there are certainly more divisive influencers whose strong political or religious affiliations can quickly alienate large segments of your target audience. Before you dive into a deal with an influencer, make sure that doing so won’t cause other target audiences to disconnect.

Of course, this example is rather light-hearted, but there are certainly more divisive influencers whose strong political or religious affiliations can quickly alienate large segments of your target audience. Before you dive into a deal with an influencer, make sure that doing so won’t cause other target audiences to disconnect.

In conclusion

Brands’ use of influencer marketing has grown exponentially in the past few years. But, it is far from a risk-free tactic. Poor partnership choices can cause brutal damage to a brand, and sadly, many influencers are just in it for the money. Don’t fall for the hype just because everyone else is doing it. Use your good sense and approach every partnership with caution to avoid any troubles down the road.

Thanks to Pratik Dholakiya for sharing their advice and opinion in this post. Pratik is the Co-Founder of E2M, a full service digital marketing agency, and Preceptist, an executive branding agency. He regularly speaks at various conferences about SEO, Content Marketing, Growth Hacking, Entrepreneurship and Digital PR. Pratik has spoken at NextBigWhat's UnPluggd, IIT-Bombay, SMX Israel, and other major events across Asia. As a passionate marketer, he shares his thoughts and knowledge on publications like Search Engine Land, Entrepreneur Magazine, Fast Company, The Next Web and the Huffington Post to name a few. He has been named one of the top content marketing influencers by Onalytica three years in a row.

from Blog – Smart Insights http://www.smartinsights.com/online-pr/influencer-marketing/4-influencer-marketing-risks-wary/

[rbbox]

Alia Bhatt and Ayushmann Khurrana roped in as brand ambassadors for JSW Paints

Alia Bhatt and Ayushmann Khurrana roped in as brand ambassadors for JSW Paints

JSW Paints, India’s new age paints company and part of US$ 12 billion JSW Group, has signed Bollywood actors Alia Bhatt and Ayushmann Khurrana as its brand ambassadors. The company is set to release its first-ever marketing campaign featuring both these Bollywood actors. The campaign, ‘Har Rang Har Kisi Ka’, celebrates the diverse colours of India and encourages Indians to #EmbraceEveryColour.…

[fouinternetmarketing-blog]

MakeMyTrip's new campaign targets first time users to book hotels online - ET BrandEquity

Are digital communities a good fit for online marketers? Kristina: Should marketers look to digital communities, looking for engagement for their campaigns? Phil Ahad, Senior Vice President, Digital Proucts, Toluna: Digital communities help companies go beyond the transaction and learn the "why" behind ... https://freeonlineusers.com

http://www.bizreport.com/2017/09/are-digital-communities-a-good-fit-for-online-marketers.html MakeMyTrip's new campaign targets first time users to book hotels online A still from the ad. MakeMyTrip, the online travel company, has announced the launch of its new TV campaign with its brand ambassadors – Ranveer Singh and Alia Bhatt. The initiative is in line with its aggressive push to drive consumers to shift from ... https://freeonlineusers.com

[soorasaab]

Smartphone maker Gionee on Monday said it has booked orders worth around Rs. 150 crores in the first 10 days of opening registration for its Gionee A1 smartphone.

"Gionee A1 is our first flagship of the year and we have received as many as 74,682 units pre-orders worth around Rs. 150 crores in the first ten days, till April 9, 2017. The pre-booking figures, [are] the highest for any phone in the Rs. 8,000-25,000 range," Gionee India Country CEO and MD Arvind R Vohra told PTI.

The company has been running advertisement Selfiestan campaign featuring brand ambassador Alia Bhatt. It has also recently roped in Dulquer Salmaan, Shruti Hasan and Diljit Dosanjh as its regional brand ambassadors.

Priced at Rs. 19,999, Gionee A1 was first unveiled alongside the Gionee A1 Plus at MWC 2017 last month. The company's new A-Series smartphones have two major USPs - a big battery, and, superior selfie photo quality. Also included on the two models launched at MWC is Waves MaxxAudio processing. The Gionee A1 will be available in India in Black, Gold, and Grey colour variants.

To that end, Gionee has put a 16-megapixel front-facing fixed focus camera on the A1, with an f/2.0 aperture, a 1/3.06-inch sensor, a 5P lens, and a selfie flash. The dual-SIM Gionee A1 smartphone runs Amigo 4.0 based on Android 7.0 Nougat, and is a dual-SIM smartphone. It bears a 5.5-inch full-HD (1080x1920 pixels) display and is powered by a MediaTek Helio P10 (MT6755) SoC. As for the rear camera, the Gionee A1 bears a 13-megapixel camera with a 1/3.06-inch Sony IMX258 sensor, and dual-LED flash.

"Most of the bookings have been done offline where customers are registering for A1 by paying Rs. 2,000. Booking from online channel is very small. This shows people in high end category are willing to pay for good technology," Vohra said.

Gionee has started handing over A1 phones to customers in select cities and will open for others from midnight at its authorised stores.

The company has 42,000 retail outlets and 555 exclusive service centres to cater to its customers.

"Starting March 2017, all Gionee phones sold in India are Made in India," Vohra added.

  #SooraSaab #Soora #Facebook #News #Gadgets #Technology #sports #Automobile #blog #youtube #smartphones #top #Tumblr

[technologyreviewsgadgets]

New Post 1.2 Cr People in India now use Gionee Smartphones! has been published on http://www.reviewcenter.in/5698/1-2-cr-people-in-india-now-use-gionee-smartphones/

1.2 Cr People in India now use Gionee Smartphones!

Gionee India recently clocks 1.20 Cr customers in India and announced ace cricketer and the Captain of the Indian Cricket Team Virat Kohli as their new brand ambassador. Virat will soon be seen in the upcoming campaign of Gionee, and will also be actively involved in a host of innovative marketing and customer experience initiatives of the brand. Gionee had roped in actor Alia Bhatt as it’s brand ambassador a few months ago and Virat is joining her in helping the brand touch new heights.

Gionee, operating through its two manufacturing units in India and continuously beefing up its brand and marketing initiatives will be aiming for a growth of 2.5 times in 2017. Gionee will also be establishing 500 brand stores in India along with doubling their strength of retail representatives to 20,000.

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The company grew twice as much as the last fiscal year and had ambitious targets for this year as well. It undertook several strategic steps in recent times to further consolidate it’s position. It rolled out a global re-branding exercise with a new logo and tagline, “Make Smiles” along with signing a MoU to put up it’s own manufacturing unit in India. The association with Virat Kohli will further enable the brand to carry forward it’s high decibel visibility and connect.

On the partnership, Arvind.R Vohra, Country CEO & MD, Gionee India said “ India is one of the fastest growing young economies in the world and Gionee takes immense pride in having India’s biggest youth icons Virat Kohli and Alia Bhatt as its brand endorsers. With the two of the most loved icons in India our motto of Making Smiles is bound to create a new benchmark across billions of young hearts.”

On the association, Indian Captain Virat Kohli said “I play my game with dignity and passion and apply the same rule in choosing my partnerships. Gionee comes across as a brand that is fueled by passion, determination and focus to innovate and perform and with all of this have it’s heart in the right place by giving back to society. Thus, I feel and believe that this association will go a long way. I am very excited to start this journey with Gionee.”

Gionee has been ever expanding it’s visibility through leading Indian personalities and platforms that appeal to youth, be it Sports, Movies or Music. It has been steadily sponsoring IPL Cricket team Kolkata Night Riders, Football Club Shillong Lajong, and Pro Kabaddi League for the last few years. In 2016, Gionee tied up with Bollywood blockbusters Dilwale and Love You Zindagi. Music is also a stronghold of Gionee, given it’s sponsorship of Sunburn and Bollyland.