#almost 1$ for this. and 5x more for delivery
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I bought it. No scam, legit info. Scott told me that.
#scott on character.ai be like#“can you put source for xyz” this is my source.#yes. scott writes emails to me too. you guys don't receive any?#almost 1$ for this. and 5x more for delivery#polar tag#polar explorers#robert falcon scott#terra nova expedition
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so after work today...I found that five large, sealed, labeled, but otherwise nondescript brown paper bags mysteriously appeared on my doorstep, along with some amazon packages I had ordered
a little weird, I think. after all, the stuff I was expecting shouldn't need to be in five separate bags. but maybe I had fucked up and ordered 5x the quantity I had intended, I consider, so I open one of the bags to check.
what I find inside...are what appear to be two medium-sized tubs of ice cream from a brand I don't recognize, as well as some packaged salmon filets.
this is obviously not what I had ordered.
I am confused, briefly. but grocery delivery is pretty common, and in big apartment complexes like these, I have, in the past, occasionally received packages intended for one of my neighbors—no big deal. I knock on the doors of two of my most immediate neighbors (neither of whom I have ever met, incidentally), hoping it was just a simple screwup. they do not answer the door. after all, we're in the middle of a pandemic. who would be expecting visitors?
I consider leaving a note to the rightful owner apologizing for breaking into their groceries, but realize that this is ridiculous, as this whole situation is not even a little bit my fault, at all.
I inspect the pre-printed labels that are affixed to each bag, looking for any clues as to the identity and/or address of the true owner, but what I see just perplexes me more. each label has: 1) one or more hand-scribbled letters that don't mean anything to me, 2) what looks like a QR code but is, for some reason, not recognized by my phone as such, 3) some randomly generated garbage strings, and 4) the word "fluid" in a barely-stylized typeface, which makes me think this is the name of the company or service affiliated with this delivery, except I was able to find exactly zero information on it online (?)
is "fluid" even a real company? have I been enrolled into some kind of weird social experiment without my consent? or possibly an ARG? is this just a sketchy startup with no web presence as of yet? how did my neighbor even hear about this?
the time is nearly 9 PM. it's 80 degrees outside. the ice cream has almost certainly already turned to soup, and the rest of the perishables are beginning their not-so-long journey to inedibility. as tantalizing as the mystery is and as much as I want to be a good neighbor, I haven't made dinner yet, and I am getting hungry. I leave the bags there in case someone goes looking for them.
and ok. like.
I'm not gonna steal this person's groceries or open any more of the bags, but goddamn am I curious, because what the fuck is this cryptic-ass bullshit,
#cam thoughts#long overly rambly diary entry#but it's almost 1 AM now and they're STILL THERE#one of my neighbors is going to be very grumpy they never got their groceries#but also uh. is this large and rapidly spoiling batch of groceries in front of my door MY problem to deal with now bc. don't love that.
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20 for 2020 - Updated List
Having a baby amidst the Coronavirus pandemic has been an experience tho. And it means I need to update my New Year’s Resolutions because some of them just reallllly don’t or can’t apply anymore. I don’t know how long these resolutions will apply (if things get back to a more “normal” state I may want to update them again), but I think for at least the next few months, this is what I’ve got:
1. Shut off phone for 8 hours once a week: I use the phone religiously to track EJ’s feedings, diapers, and sleep. Sometimes when I’m nursing it’s the only form of entertainment accessible. The argument could be made that I should just enjoy the time with my son, but I spend about two hours a day at this activity, and I really enjoy reading on my phone while I do it. SO, the new resolution: turn my phone to airplane mode for 8 hours a week, with at least 4 of those hours being consecutive. This should allow me to use the phone for tracking and reading but also be free of the constant mind-numbing lure of Instagram/checking emails/playing endless Clash Royale games.
2. No phone for first 30 mins of day. I honestly did pretty well at both of these first two resolutions for the first three months of the year. But staying off my phone in the morning now feels totally unthinkable. (See above re: tracking, reading, etc.) I do really enjoy the calming ritual of looking at the weather and pollen count for the day, looking at my sleep patterns on my Fitbit, checking in on my goals on League, etc. So I’m going to nix this goal entirely. Since part of this goal was so that I could go to God first and not get distracted, I’ll change it to - do devos 5x a week. This has been surprisingly difficult having an unpredictable baby around - which I knew it would be, by the way!! (I had one friend insist that “babies sleep all the time”, which, woof. We’ve had to alter our expectations on that one.)
3. Dedicate baby to Jesus. I am going to go ahead and be optimistic and believe this could still happen! I just sent an email to the church office asking how it works.
4. Join a woman’s Bible study. Done!
5. Ask a friend to church. Again, with the specificity of this goal, going to hold out hope that this becomes a possibility before the year is out!
6. Make a health tracker for all 3 of us. Done, and because we’re keeping distanced from others, praise God for His protection and safety, I really haven’t had to use it. Which is great, because I worry about every. little. thing. when it comes to EJ. Motherhood is an exercise in surrendering to God and living fully dependent on Him the way EJ is fully dependent on us!
7. Get outside and walk for 20 minutes daily. I’m pretty proud of how I kept this up throughout my pregnancy and started back up about a week postpartum! Again, thanking God for great weather, an easy delivery and recovery, and an able body!
8. Go to prenatal yoga 6 more times. I did this one, albeit modified - I did yoga using videos at home.
9. Start running again post-birth. Done!
10. Get back down to minus 140 lbs. Sadly, I had checked this one off on the one day I was like 139.8...but I’m back up. Significantly. And I don’t really feel like putting in the effort to lose it while I’m breastfeeding and pretty much always hungry. Sooo we’ll see what happens.
11. Eat less sugar (be mindful). Ha! May as well change this one to “bake more”...lol. In the spirit of being healthy and recognizing that food is one of my few great pleasures during this time period, I’ll rejig it to be - exercise three times a week.
12. Go to a BBQ place with Johnny. Alas, no one is going anywhere. But I am going to change this one to have 8 date nights with jnils - works out to one a month from now until the end of the year!
13. Eat at Olive Garden. Done, and so glad I checked this one off before the borders closed!
14. Buy a better frying pan. Honestly, I don’t really care that much about this one anymore. But in the spirit of the kitchen, I would like to learn how to make my mom’s macaroni beef casserole!
15. Wear lip colour once a week. I kept up with this during the school year, but my face looks better with eyeliner and mascara, and lip colour is a waste if you’re wearing a mask! So I’m switching it to: wear makeup once a week.
16. Buy new glasses and/or contacts. I would like to keep this one and see it completed because my glasses are old and my contacts are expired, lol.
17. Buy and complete a puzzle. Done!
18. Read 60 books. I’m at 40 currently so I think I’m going to make it!
19. See 10 movies with jnils. Whelp. I had watched two with him, and I meant in theatres. BUT, we did start watching through the Marvel movies pre-baby, and that is something I would really like to finish! So I’ll say watch all the Marvel movies, in order of release date.
20. Meet up with someone at least once a week after the first month of newborn has passed. Ugh. This was one I was really looking forward to. I looove getting out of the house each day, even if it’s just to go to the garden centre to pick up flowers or hang out with my parents, so I really think I would have done this one sans COVID regulations...but for some reason, I find scheduling FaceTime calls and Skype calls etc etc really difficult and energy-draining. Part of it is most people are still working and can only do them at night, which is witching hour for EJ dearest. So I’m going to do a complete about-face away from a social goal and go for one that is guaranteed to make me happy and not take away from my more limited energy resources, not that I don’t love my friends and family: Plant tulips in October!
BONUS! Look into becoming a milk donor. I currently have about 80 ounces in my freezer and I think I could do it (you need 150!), but I don’t want to hold myself to it because then I have unnatural reactions to “wasting” my milk (like when I spilled an ounce of it today after pumping 3 and got really, really annoyed). I’m sending them an email today too!
Overall, I’m really excited about revising my resolutions and almost feel like I should do this every year, baby/COVID or no. In any case, I am SO grateful that I and my family are all healthy and safe, and I pray that God would continue to protect us, and you too, if you’re reading this. :)
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Top 3 Best USB Cable Chargers For iPhone & Android 2018 Review
We’re beginning to see a shift toward USB Type-C cables, but for the occasion, Micro USB remains the standard go-to when it comes time to charge your cell phone and different contraptions. These ropes may not be the most energizing bits of tech in your home, but they’re fundamental for keeping your munitions stockpile charged. Not all Micro USB cables are made equivalent, however, so we’ve gathered together a rundown of the best. Regardless of whether you’re searching for additional elements, sturdiness, length, or essentially a solid cable, you’ll see it here. How we chose You will find hundreds of different Micro-USB cables for sale, and for good reason: with the exception of Apple products (which use Lightning-USB cables), almost all modern portable devices are charged with a standard Type-A USB connector on one side and a USB connector 2.0 Micro-B on the other. Many portable hard drives also use such a cable to transfer power and data. (Some of the latest smartphones use USB-C, but they are a bit far from each other.Several devices still use USB 3.0 Micro-B connectors, but this connector almost disappeared from phones and tablets. Do not know what plugs there are? Here is an excellent illustrated reference. For the previous version of this manual, we sent over 30 cables to a former NASA engineer who tore them apart to examine their insides; We also tested the charging rate of each channel and the data rate. But in this testing and for months and years that we used these cables for long-term testing, we did not find any real differences in charging performance or data transfer between our best choices and other good models. While the cable was properly designed, and most models of well-known, respected suppliers – it works great. What we noticed was if the cables began to fall apart during a long period of use. And readers’ comments, as well as customer reviews on sites such as Amazon.com, show that the biggest complaint about cables is that they eventually break down, especially if you are not careful about how you connect and disconnect them from the network. Because of this experience and test results, we no longer test dozens of cables – as I mentioned above, good tests are tested equally, and even if they did not, we would never be able to test them enough. Let’s say, finally, which one “best”. In addition, cables are a commodity product, and even well-known companies such as Monoprice and Amazon usually interrupt the cables and replace them with different models or silently change the design or components. Instead, for this update, we looked for cables that allow you to transfer data and charge devices as quickly as possible from a reliable company at a reasonable price and have proven their reliability in long-term testing. No cable will last forever, but we are confident that our choice will last as long as everything you can get at a reasonable price. In other words, these are cables that we would buy ourselves. If you find something that best suits your personal criteria, it’s awesome! Our choice is just a great option, which we do not hesitate to recommend.

Top 3 Best USB Cable Charger Android 1. Monoprice Premium Cable We should begin with something shoddy, basic, and dependable. Monoprice offers less expensive cables than this, but the Monoprice Premium cable still just expenses $6. It highlights gold-plated connectors, with Micro USB toward one side and USB at the other. This is a USB 2.0 cable, and in that capacity, it charges and matches up information rapidly. The connector heads are made of a smooth, shiny polycarbonate, so they’re extreme regardless of the possibility that they’re not extraordinary with regards to holding. The cable comes in either dark or white, and there’s even a 3-foot form if the length isn’t an issue. 2. Scosche FlatOut LED Micro Cable Scosche has truly put a great deal of thought into the humble Micro USB cable and the final product is a level, highlight stuffed advertising. The cable has a worked in LED on the Micro USB connector, which shines red while your gadget is charging and turns blue when it’s set. This empowers you to tell whether your telephone is charged or not initially. The cable additionally includes Scosche’s reversible EZtip, which implies you can connect the Micro USB end to your telephone with either course, which is truly handy. Tragically, the USB end is ordinary. A few people grumble that the cable doesn’t remain in the telephone’s port as safely as a standard cable, but we didn’t have any issues with it. It likewise underpins quick charging and experiences no difficulty with synchronizing information. It’s even accessible in 10-inch or 6-foot incarnations. Here’s another component pressed cable with a level, without tangle outline. This TYLT cable has a reversible USB connector toward one side, and at the flip side, you have both standard Micro USB and Lightning connectors. The thought is that you’ll just need to bring one cable with you to charge the greater part of your gadgets. It could be appealing to families with a solid blend of Android and Apple gadgets. Charging is quick and effective and the cable can likewise handle document exchanges effortlessly. It has a rubbery, delicate touch complete and arrives in a scope of dynamic hues, also dark. There is additionally a 1-foot adaptation accessible. One particularly conscientious Google engineer, Benson Leung, is currently on an unusual mission: he's slowly working his way through a bunch of USB Type-C cables and adaptors stocked by Amazon, to check whether they are actually up-to-spec and capable of charging his Chromebook Pixel. First things first: of the ten USB Type-C products that Leung has reviewed, only three of them were fully specs-compliant and capable of charging his Pixel. The three good cables (Belkin, iOrange-E, Frieq) were invariably more expensive (about £15/$20) than the seven duff ones (£6/$10). Obviously there may be some cheap cables that do fulfil the full USB Type-C specification, but Leung hasn't found one yet. One of the offending micro-USB-to-Type-C adaptors that lacks the necessary hardware to comply with the Type C 1.1 spec. Enlarge / One of the offending micro-USB-to-Type-C adaptors that lacks the necessary hardware to comply with the Type C 1.1 spec. The USB Type-C 1.1 specification allows for power delivery of up to 3A, which is enough juice to charge a laptop like the Chromebook Pixel. Previous USB specs, though, only allowed for power delivery of between 900mA and 1.5A. According to Leung, the problem is mostly related to how the cables deal with going from older Type-A or Micro/Mini connectors to the new Type-C connector. MegaBots: Born to Smash Anything in Their Path For example, take a look at Leung's review of the TechMatte Micro USB to Type C adaptor. The adaptor's product description specifically says that it's for the OnePlus 2, Nexus 5X, and Nexus 6P—three new products that all have the new Type-C connector. Leung, however, warns that the adaptor's internals are not capable of living up to the Type-C 1.1 specification: I bought these two USB-C to Micro USB adapters from TechMatte and found they do not work properly with the Chromebook Pixel. Upon closer inspection by our engineering team here, we have determined that this adapter is not correctly following the USB Type C specification... Specifically, these adapters do not charge the Chromebook Pixel 2015 because the adapters leave the C-C lines floating, where the specification requires a Rp pullup to Vbus to identify the cable as a legacy adapter or cable... In other words, since you are creating a USB Type-C plug to a USB 2.0 Micro-B receptacle assembly, you must use a resistor of value 56k? as a pullup to Vbus. This cable does not do this. In short, the cable doesn't fulfil the full Type-C 1.1 spec. Or, in Leung's own words, "If you are a consumer looking for a cable that is compatible with Pixel, do not use this one." FURTHER READING USB Type-C. Power Delivery. USB 3.0. Which ports are capable of what features? Most of Leung's reviews follow a similar pattern. In his review of the CableCreation Micro-to-Type-C adaptor, he calls them out for using a 10k? resistor instead of a 56k?. "By using this cable, your phone, tablet, or laptop computer may attempt to draw 3A, which may be more than the micro-b to A cable you attach to this adapter may be able to handle. This may cause damage to whatever cable, hub, pc, or charger you plug into this," Leung concludes. If you take a broader look at the reviews on Amazon, it seems most of these cheaper cables still work when charging a smartphone—but using them to charge a higher-power device such as the Chromebook Pixel (and perhaps the new MacBook) probably won't work, and may be quite dangerous. For the time being, until cheap third-party USB Type-C cables and adaptors become a little more mature, it's probably a good idea to stick to official products from Apple, Google, or products created by reputable third parties. If you're a Chromebook Pixel user, Leung has helpfully provided instructions on how you can check whether a Type-C cable/adaptor is up-to-spec. For more information on the (somewhat confusing) Type-C connector, and how it dovetails into other standards such as USB 3.0 and USB Power Delivery, read our full explainer. USB-C: Everything you need to know USB-C is finally beginning to pick up traction, with most smartphone manufacturers now adding the new digital connection. After all, it’s not just as a better way to charge a device, but it’s also a means of phasing out the headphone jack on handsets. Here’s a closer look at USB-Type C. If you have an electronic device that plugs into something, the chances are it’ll make use of USB. From desktop computers to smartphones, USB memory sticks to laptops, USB is the standard when it comes to connectivity. The last major update to the ever-evolving USB standard came in 2013 with USB 3.1, and that was accompanied by the introduction of the new USB-C connector. If anything, it could become the default connection standard for even more devices. Apple helped kick off the trend with the 12-inch MacBook that used a single USB-C socket to not just connect to all its peripherals, but also to provide power. The rumoured upcoming MacBook Air 2018 is likely to do the same, relying heavily on the USB-C socket in order to keep its design as slim as possible. Smartphones have since widely embraced the USB-C into their design, including all the latest Samsung Galaxy, OnePlus and Google Pixel handsets. But just what makes USB-C better than its predecessors? Let’s take a closer look. A nice and low monthly cost with a small upfront makes this a great option. You also get the Samsung Galaxy Buds for free and have the chance to win a £1,000 Currys PC World gift card. VIEW DEAL£38/month|£175 upfront|Mobiles.co.uk Trending: Samsung Galaxy S10 | Huawei Mate X USB-C is not a new standard The first thing to realise about USB-C is that it’s not a new USB standard in the same way as USB 1.1, USB 2.0, USB 3.0 or the very latest USB 3.1 are. Those upgrades focus on defining what the connection can do in terms of speed and feature improvements, whereas USB-C is all about the physical connection, like with microUSB and miniUSB. The crucial difference here, though, is that unlike micro and miniUSB, USB-C is aimed at being a replacement for both ends of the cable. More on this later. Related: Intel Core M: Everything you need to know USB Type-C Thunderbolt 3 will use the USB Type-C connector USB Type-C received another big boost in the form of Thunderbolt 3. In June 2015, Intel revealed that its latest version of the port would piggyback on the new USB Type-C connector, giving it all the benefits and a new reversible look. It’s not all smooth sailing though – as Thunderbolt requires circuitry in the cable itself, it won’t be fully interoperable with Type-C. Thunderbolt is a lot faster – well, four times – than the USB 3.1 standard which Type-C is built upon, which will obviously give plenty of benefit to those who need to transfer lots of big files very quickly. Related: What is Quick Charge Smartphones have widely adopted USB-C OnePlus, the exciting young Chinese smartphone manufacturer, went with USB-C for its second flagship phone, the OnePlus 2, back in mid-2015. Google then implemented it into its flagship phones, the Nexus 6P and Nexus 5X, towards the end of the year. The latter is particularly telling, as Nexus phones typically act as reference designs for other Android manufacturers. Sure enough, we’ve now seen a bevy of USB-C toting flagships to the extent that it’s now unusual to see a decent Android phone released without one. Related: Snapdragon 820 vs 810 vs 808 USB-C is now used by most the majority of Android smartphones It could mean the end of the headphone jack ‘Intel wants to kill the headphone jack,’ read a TrustedReviews news headline from April 27. The story concerned PC giant Intel’s efforts to encourage the industry to abandon the trusty old 3.5mm connector we all use for our headphones. You’ve probably guessed what the suggested replacement would be. Yep, USB Type-C. You might wonder what the problem is with the 3.5mm standard, and where it falls short of USB-C. In truth there are several issues. For one thing, headphones jacks are bulky. Apple famously ditched the headphone jack in the iPhone 7, because it has long been seen as a key component that’s holding phones back from getting even thinner. USB-C, by contrast, is helpfully flat. Related: Google I/O 2016 – What to expect More importantly, the 3.5mm standard is one of the last remaining analogue connection standards still in use today. It dates back to the 1960s, and it’s only useful for doing one thing: transmitting sound. Even then, technology needs to be implemented to deal with the inevitable interference that accompanies it. Not only is USB-C a digital connection, ensuring a base level of sound quality, but it can multitask too. So, for example, a pair of USB-C headphones could play high quality music whilst simultaneously measuring your heart rate and feeding that information back to your phone. USB Versions To better understand what we mean about Type C being a replacement for both ends of the cable, you first need to understand the differences between the existing versions of USB and the various Type-A and Type-B connections. USB versions refer to the overall standard and they define the maximum speed of the connection, the maximum power and much more besides. They theoretically could be applied to any shape of connector so long as the computer and device are connected up correctly. USB 1.1 Although USB 1.0 is technically the first version of USB it never really made it to market so USB 1.1 is the first standard we all used. It could deliver data at 12Mbps and maximum current draw of 100mA. USB 2.0 The second version of USB arrived in April 2000 and it provided a massive boost in maximum data throughput, up to 480Mbps. Power draw was also increased to a maximum of 1.8A at 2.5V. USB 3.0 USB 3.0 was a big change as it brought new connector types to allow for its extra speed and power draw, with them often coloured blue to denote their prowess. USB 3.0 can run at up to 5Gbps, delivering 5V at 1.8A. It arrived in November 2008. USB 3.1 The latest and greatest version of USB was released in July 2013, though uptake is still almost non-existent. It can deliver 10Gbps of throughput while up to 2A can be drawn over 5V, and optionally either 5A over 12V (60W) or 20V (100W). This is the reason the new MacBook can be powered just by its USB connection. USB Type-A Type-A is the classic USB plug as we have long known it. The chunky rectangular plug was the original design and it remains the standard plug for use at the host end of the USB cable. Now Type-A has gone through a number of changes to accommodate different versions of USB, with more pins added to allow for the faster speeds of USB 3.0 for instance. However the fundamental design of the plug has remained the same, with the new connections incorporated in such a way that all USB Type-A plugs and sockets are compatible no matter which version of USB they use. It’s not always the case that whatever you plug in will work, as the newer standards of USB also deliver more power, which may be required by whatever device you’re plugging in, but for the most part they’re completely interchangeable. There are also some variations of Type-A including Mini Type-A and Micro Type-A but these were never widely adopted due to the complicating nature of having different types of USB socket on host devices. They are now deprecated. USB Type-B Although there are some uses for Type-A to Type-A USB cables, typically the other end of a USB cable uses a Type-B connector. This denotes the device attached at this end as being the client and because these types of device can vary so much we see much more variation in plug/socket types used. The original type-B plug is the odd tall plug with the sloping top corners that you typically find on printers. This was extended for the USB 3.0 standard to include an extra bump for some new connections. The classic miniUSB and microUSB are also variations of Type-B, along with the clunky microUSB 3.0, which uses a normal microUSB connection with an extra plug that carries more power connections. Variations on Type-B have been far more widely adopted due to the sheer necessity of having smaller plugs at the client device end. Indeed there are many devices that use entirely proprietary shape Type-B USB sockets, such as many of the odd shape plugs used on older mobile phones. USB-C This brings us to USB-C. Where Type-A and Type-B have had to work within the framework of being backwards compatible, Type-C is intended to replace both and is designed to be small enough to not need any mini or micro variants. The intention is that it will completely replace all types of USB on both host and client devices. What’s more its headline feature is of course that it’s reversible. This means you no longer have to get the plug the right way round – or even the cable the right way round – but instead, like Apple’s Lightning connection, it’ll work whichever direction you try – no more USB superposition. To enable this USB-C cables actually require circuitry to tell which way round they are and route power and data in the right way, just like on Apple’s Lightning connection. This is unlike all existing USB standards which are just ‘dumb’ cables. USB-C also builds on the new USB 3.1 standard so to all intents and purposes is the connection type that brings in the new power and speed advantages of USB 3.1. USB-C is still backwards compatible with existing USB variants, but that of course requires adapters. Concerns and the future of USB-C Concerns have been raised about the physical design of USB-C, as the connector seems a little fragile with a hollow plug and a delicate tab in the socket. In contrast, Apple’s Lightning uses a sturdy thick metal plug that is far more resilient. More pressingly, there’s been a lot of worry about the unregulated state of the USB-C standard, which has led to a number of dodgy and just plain dangerous accessories hitting the market. Some, through the use of unsupported voltage levels, have fried the host device. This has led to drastic measures such as Amazon banning certain USB-C cables from its store – specifically “Any USB-C (or USB Type-C) cable or adapter product that is not compliant with standard specifications issued by ‘USB Implementers Forum Inc.” Google enginner Bensen Leung, meanwhile, has been on a one-man crusade to draw attention to the unregulated state of the fledgling USB-C accessory market. Fortunately, the USB-IF (the body responsible for regulating the connection standard) has come up with a new protocol that will enable devices to authenticate a connected USB-C device or charger before accepting any charge or data. It remains to be seen how and when this protocol will be rolled out to existing devices, or how many early USB-C accessories will need to be replaced once the protocol becomes standard. All told, though, USB-C is definitely a major step in the right direction, and we can’t wait for more companies to start adopting it. It will mean slimmer devices with fewer ports, more flexibility, better data transfer speeds, and even better sound. We’d prefer to have more than one on the next MacBook, though, please Apple. REVIEW: Type 2 Charging Cable with Built-in Chargeport Opener EVCHARGEKING OUTFITS TYPE 2 CHARGING CABLES WITH BUILT-IN TESLA MODEL S CHARGEPORT OPENER On January 24, 2013 the European Commission in Brussels agreed to make a common standard for charging EVs in the European Union. From that date the Mennekes “Type 2” Mode 3 should be the standard and used in all EVs and public charging stations within the Union. At the same time the European Commission made a prediction saying that in the year 2020, France should have 97,000 public charging stations, Germany should get 150,000, Italy 125,000, and the UK 122,000. All with Type 2 connectors. Type 2 supports up to 22kw charging rate – 32 Amp / 400V. As this agreement in the European Commission was made in the beginning of 2013 and the first Teslas were delivered to Norway, Switzerland and Netherlands in August 2013, Tesla made a good choice by delivering all European Tesla Model S with Type 2 Connectors and also equipping the new Tesla Superchargers with Type 2 connectors only. Besides being a smart choice for the European market, it also means that importing a Model S from US to Europe is going to be quite a hassle as you are not going to be able to charge at any public charging stations and/or Tesla Superchargers.
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Untapped $5 Trillion Dollar Opportunity: “Localized Branding”
What if established “Brands” could directly promote their “in-store” products to high-buy-intent nearby shoppers the moment they are ready to buy? In a Lastmile Retail digital world they can!
Today’s Cooperative Model
For brands like yours that sell “in-store” via partner retailers, advertising locally available products has long been an important way to drive sales. However, directly creating and managing localized advertisements for every place and or location a brand may sell through is logistically impossible.
As a result, many brands adopted a co-operative (“co-op”) model in which the brands spend hundreds of billions in co-op dollars to directly fund or reimburse their end retailers for locally advertising their products.
Large retailers negotiate co-cop dollars from brands and use that money to fund advertising
Small retailers earn a co-op allotment that qualifies them for reimbursement on qualifying ads
So, What’s the Problem?
In theory, the co-op model sounds like the perfect solution. However, in reality, it poses numerous problems for both brands and retailers.
Control: Brands have very little control over ad quality and limited insight on how effectively co-op funding is being utilized
Consistency: Because each retailer is creating their own ads and landing pages, the performance, brand integrity and messaging can wildly vary
Measurement: it is difficult and expensive to aggregate data across retailers and nearly impossible to apply central optimizations
· Administrative overhead: as high as 33% of spend and with high levels of misuse and fraud
Even if brands do have strict requirements around quality and reporting, they can quickly become burdensome. As much as 40% of co-op funds go unused, locking up funds that could have gone to something else.
What about Digital?
Although in theory digital mediums should make it possible to automate and streamline some of these issues, in reality the problems become even more acute. Despite a massive consumer shift to digital, many retailers still simply aren’t equipped to effectively digitally advertise at the local level.
Although 80% of shoppers search online before buying in-store, only around 1/3 of retailers put inventory on their websites
While 90% of retail sales occur in stores, many retailers only have a basic store finder and don’t run any localized digital advertising
Despite a 5x growth in “buy near me” searches the last 2 years, SEO and PPC spending is almost entirely focused on e-commerce
As a result, many retailers simply can’t effectively deploy local co-op dollars digitally, leaving brands totally invisible when online shoppers look for nearby places to buy their products.
The Untapped Opportunity
With new digital advances, brands have a golden opportunity to cut out the middle man and reach the local customer directly. How?
Instead of relying on their end retailers, brands can stand up their own digital infrastructure and use it to directly market to local shoppers looking for products sold in store. As a result, local ad targeting, content delivery, tracking, reporting and optimization can be streamlined and bundled into a single brand-managed system. This is accomplished by adding several key local assets to the brand’s digital presence:
Local Microsites:
Combine branded content with local business information for each store and location where the brand is sold to give shoppers a localized experience through which they can browse all of a brand’s products carried in a given store.
Enable ads to be localized to a specific product and store
Give the customer the tools needed to buy the brand’s products nearby, but also serve as destinations
Local Search Presence:
Allows the brand to rank in organic results for local searches quickly (within weeks)
Enhance existing store locators and find nearby tools to include local product stock
Local Tracking and Reporting:
Measure how shoppers are engaging with the brand in each region and location
Unlocks ad optimization, but also helps answer other critical business questions such as what lines, products and promotions are most effective in each region, and how specific content and campaigns work differently across regions
New Technology = New funding Models
Arguably the best part about the new co-op model is the new way funds can be deployed. Since the brand can now directly implement co-op ads on behalf of the retailer, new deployment options are available. Brands can choose to keep the existing reimbursement system, but then deploy unused funds after a designated amount of time. They can allocate some of the money to direct digital ads & keep some in existing co-op programs or spend all the money on localized ads.
The End Result
With their own local web infrastructure, local ad targeting, content delivery, tracking, reporting and optimization can be streamlined and bundled into a single brand-managed system that covers every store they sell into. Instead of dozens or hundreds of retailers independently running and managing localized ads (or not running anything at all), the brand gets
Better control, consistency and cover
Better actionable local insights
High return on ad spend (up to 5X ROI)
Lastmile’s Local Motive™ platform (www.lastmileretail.com) localizes your existing website without disrupting your existing site or SEO. Our scalable architecture allows integration to be done in weeks for any number of products and locations. Go live in as little as 4 weeks.
For further information on how to leverage the power of “near me” for your business localized marketing please contact James Gordon, EVP @ [email protected] .
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Art of Discount: Distribution Discount
The boss said, in business there are two things not to be missed: one is the customer, the other is the profit. Customers, in this article, are distribution intermediaries - the bridge that brings products from manufacturers to consumers. The success of a business depends on many distribution channels. For one thing, the discount budget for these intermediaries is never a small number. Therefore, discounting for distribution intermediaries is always a brainstorming problem about costs - profits and bold negotiation art in business.
Before discussing discount, let's talk about selling price and distribution margin
Simply put, margin is the difference between the selling price and the cost of goods sold (COGS).
Distribution margin represents the difference between the selling price and the cost of goods sold through each distribution level, such as from manufacturer to distributor, distributor to retailer, retailer to shopper. It can be said that understanding and setting distribution margin is very important for any business.
Normally, margin for distributors can range from 3% - 30% of the selling price; And with retailers, sometimes up to 60%. This difference depends on each industry, specific product and who pays for marketing activities.
But not all margin is profit
Many people often think that the selling price is calculated as simple as: determine the product COGS, then markup the desired profit as the selling price? It's not that simple. Such a calculation is DEAD. There is a huge margin in the middle that you have to share with the distribution levels. Normally it would look like the image below:
However, not all margin is profit. Because intermediaries also have to bear the costs such as transportation, storage, operation, sales, etc., when all these are deducted, the remaining margin is really their profit. Therefore, when negotiating with clients, you need to carefully calculate these details to determine the appropriate margin.
Margin for distributors & retailers of some categories
Product categoryMargin
DistributorRetailer
FMCG3-10%8-40%
Clothes15-30%20-50%
Electronice device3-7%3-7%
Car 5-15%
furniture 30-50%
Electrical and lighting equipment5-7%15-25%
Note that the above table data is for reference only. Especially with distributors, depending on the "obligations" that they have to perform, for example, if the distributor has to take care of marketing, then the margin will be a different story. So you need to clearly define the role of intermediaries right from the start.
What is the role of the retailer in distribution?
A retailer is a unit that distributes products to the public in small quantities for consumption purposes, such as shops and supermarkets. They buy products from manufacturers or wholesalers/distributors to resell to end consumers. It can be said that the retailer is the last link in the distribution chain, so they know best what the retail price is acceptable to the market.
So what is the retailer interested in? They use everything they have to raise the margin as high as possible. And the biggest asset a retailer has is shelf space. Usually, they will compare the margins of brands, to "favor" the display space and push sales for products with higher margins.
Most retailers demand a lot and there is always a way to create a margin to fully exploit the brand's discount budget.
What is the role of the distributor?
A distributor is an intermediary between the manufacturer and the retailer; or between producers and industrial consumers – ie businesses that buy products as inputs for production and business (for example, roasted coffee sold to shops, fresh meat supplied to restaurants). , tires for car manufacturers)
If a retailer's greatest asset is display space, a distributor's greatest asset is its sales force, transportation, and warehousing. The distributor's margin is therefore determined based on these costs. To help distributors optimize margins, you should streamline the ordering process, design packaging at all levels so that distributors can easily divide and arrange when storing, and provide detailed and complete documentation for distributors. distributor's sales team.
Determine the margin and selling price for the distribution chain
Why do this? Because this is the basis to help you easily negotiate with customers, and also a way to clarify the expectations of both sides. Based on my International Trade Marketing experience, I find this extremely important when working with international distributors.
5 steps to set the selling price for the entire distribution chain
Step 1 : Determine your COGS
Determining the cost of goods sold is definitely the first accounting step that you need to take as the basis for the next calculations.
Step 2 : Identify the factors that increase the selling price at each distribution level, then set an expected markup percentage value for each item, such as the table below:
Elements% Markup
ManufacturerDistributorWholesalerRetailer
Transportation
Packaging and unpacking
Storage
Financing
Marketing
Cost of Sales
Hidden variables and miscellaneous
Profit
TOTAL
Note : You need to have a specific assessment and clarification of the obligations of each level of distribution. For example, if the distributor does not carry out marketing activities, enter 0 in the marketing row of the distributor column.
However, in my opinion, you should not put marketing on margin, but should negotiate a marketing rebate on each distributor's order, along with the requirements for the implementation plan, documents and operational images. This will give you more control over the distributor's marketing activities, rather than letting them do what they want (I'll explain why below).
In addition, product damage or loss always occurs in transit. To minimize this risk, you need to ensure the quality of the container – which, of course, costs more. Adding this cost when calculating margin is a necessity. Plus, most distributors and retailers ask for as many samples as possible, so you shouldn't forget this either. Remember, all hidden fees and “miscellaneous” fees must be recorded when you set up margin to ensure the benefit of all parties.
Step 3 : Set selling prices for distribution levels
After completing the % Markup table for the distribution levels, we can calculate the selling price for each level, by multiplying the COGS of the product by the total % Markup.
Assuming the total % Markup of the manufacturer is 25%, the distributor is 33%, the wholesaler is 43%, and the retailer is 150%, we get the following table:
CALM. Don't panic if you see the price from the manufacturer increase by almost 5X when it reaches the consumer. This is just a normal thing in the district!
Step 4: Build MSRP (Manufacturer's Suggested Retail Price), ie the manufacturer's recommended retail price
MSRP, or list price, is usually set based on a company's business strategy and market competition. The purpose of the MSRP is to keep prices at the same store level. Through market research and looking at profitability for the entire distribution system, MSRP ensures that stakeholders from manufacturers, distributors, wholsalers and retailers all reap the benefits of selling products to end-users. together.
MSRP calculation cannot be based on feelings but needs a basis. There are two ways to determine the retail price:
Bottom-up : That is, based on the margin calculations that we have done in the last three steps. After having the product COGS, we markup the costs of the intermediaries to set the selling price when it reaches the consumer.
Top-down : That is, based on the market's benchmark and then determine the selling price that the majority of consumers can accept (this is suitable for the mass product line, meaning "no segmentation").
MSRP is extremely useful in helping manufacturers control retail prices. Also, when calculating, don't forget about taxes (like VAT).
Step 5 : Discount for distribution intermediaries based on MSRP
After MSRP is available, a discount program for distribution intermediaries will be implemented based on this list price from the manufacturer. That's why I started clarifying the margin and selling price for intermediaries before going into the discount section. Thus, the next question arises: How reasonable is the discount for distribution intermediaries?
Types of discounts for distribution intermediaries
Depending on the field and industry, the discount for distribution intermediaries may vary according to common convention. However, you need to define the specific type of delivery discount to apply to your customers. In general, there are three main types:
1. Specify a special price for each level of distribution
The manufacturer sets a specific selling price for each distribution level. Using this method can skip the MSRP step. It is quite simple and convenient for invoice and accounting work. But really few people use this way.
2. Direct discount on list price
This is done by setting up a list price list (MSRP list), then specifying a different discount for each level of distribution. For example 5% for retailers, 8% for local distributors, 10% for regional distributors. This is the method that I am recommending you to use.
This method is popular because it is suitable for diverse trade channels. Many people like this because it helps manufacturers keep the actual selling price secret, not only from distributors, but also from consumers and competitors.
But the most important advantage of this method is flexibility. It facilitates seasonal or cyclical price adjustments by adjusting the discount rate. Especially through it to control the distributor's margin. However, control is only really achieved when the discount is accompanied by resale price fixing (RPM).
3. Fixed discount + additional discount
This way you also have to set up an MSRP list, then define a fixed discount with an additional discount for each distribution level. For example 5% for retailers, 5% + 3% for local distributors, 5% + 3% + 2% for regional distributors.
At first glance, this method is no different from method 2. If you think so… then yes. NO DIFFERENCE. Even more difficult for accountants. How about so much trouble?
As mentioned, discounts are subject to industry conventions. The only reason to choose this way is because the field has always used it like that. There's no other way.
However, this also has the benefit of helping manufacturers get a complete picture of their sales channel structure; at the same time, reflecting the distributor's costs at different stages and the competition at distribution levels.
How to build a discount program for distribution intermediaries?
There are two schools of discounting programs for distribution intermediaries: First, cost-based discounting; second, value-based discounting.
Cost-based discount mainly supports transactions between manufacturers and distributors. Accordingly, the manufacturer compensates the costs incurred for the intermediary for the purpose of:
Support for expenses that affect the distribution unit's overall cost structure such as warehousing, sales, technical support, etc.
Cost support in some specific cases (case by case) such as advertising cooperation, price subsidies to compete with parellel goods, encouragement during the period of natural disasters, epidemics (COVID-19), travel markets down,…
Manufacturers can also give incentives to distributors when they are highly cost-effective, such as:
Discount for orders via electronic data interchange (EDI)
Cash discount for early payment
Pay (rebate) when reducing the rate of backlog
On the contrary, the manufacturer also needs to consider charging fees incurred to customers (if necessary) because of inefficient operations, e.g. requesting urgent orders.
Value-based discount to classify the level, as well as enhance the efficiency of the distribution channel. For example, the application of different discount rates based on the performance of the distributor, usually under the title of distributor of diamond, gold, silver, copper, etc.
Performance indicators may include:
Quantity and quality of committed resources
Sales growth
Point of Sale Report (POS Report)
Equipment, ability to repair, maintain, install
Value-based discount is usually determined based on the value brought to both the manufacturer and the distributor (such as sales growth that benefits both parties).
In addition, it is impossible not to mention a very important value that every manufacturer wants to encourage its distribution units - that is loyalty. Imagine, if customers are still "single heart" to distribute your products when facing more attractive offers from competitors, they deserve to be rewarded. Trust me. The cost to maintain the existing channel is still much lower than finding an alternative distribution channel.
Many value-based discount programs often come with loyalty values, such as: an extra discount for "Gold" and above distributors when they agree to distribute the manufacturer's own products. Why do I have to include a “Gold” or above distributor claim? See explanation at the end of the article.
Suggest some discount programs for distribution intermediaries
1. Quantity discount (discount when buying in bulk) : This program is to take advantage of economies of scale. If the customer can place a bulk order once, both the buyer and the seller can save a lot of costs. However, if the inventory is high, the time to place the next order will be longer, and at the same time increases the risk of canceling out of date goods if the sell-out is low (especially for short-dated products).
2. Trade channel discount : Is the reduction of the product price by a certain percentage above the listed price for each distribution level. The reason is so called because each different distribution level - such as distributor, wholesaler, dealer, retailer - will be applied different discount rates. Also because each distribution level is defined with its own functions, the Trade channel discount is also known as the Fuctional discount.
3. Seasonal discount: Business always has ups and downs, so people have the concept of business cycle. Since then, the Seasonal discount is designed to respond to these difficult times, for example, reducing the price of electric fans and air conditioners in the winter; discount winter coats.
4. Cash discount (discount payment): That is, discount for customers who pay before the due date. Normally, for most sellers, long-term debt will make it difficult to rotate capital. Therefore, Cash discount is an effective tool to encourage buyers to pay early to sellers.
5. Geographical Discount : This special discount program is often applied to distant distribution units or for export sales, where high shipping costs greatly affect the margin of customers. this customer group.
6. Promotional discount: This discount is a support for the distributor to carry out advertising, display or promotion activities. This support can be in the form of a direct discount on the sale price, or a direct payment to the distributor or fulfillment agency. Promotional discount is used quite a lot. However, I use another method that is similar, but more effective in controlling the distribution unit, which is marketing rebate - that is, paying a reward for the marketing activities of the distributor after they submit a plan, financial statement. data, marketing reports for manufacturers. Why are these additional requirements and conditions required with the distributor? Are we promoting bureaucracy? Or do we intentionally make it difficult for our customers so they don't get the discount?
Three Distributive Discounting Issues Every Salesperson Needs to Understand
1. Customers often do not feel the value of the discount program if there are no conditions attached
What does that mean? Let's say you go to a Chinese restaurant and when you get to the counter you see a plate full of sweets and it's FREE. You will definitely be inclined to take more than one candy since you DO NOT PAY for it.
Again, what if the restaurant asks you to pay for the candies? Of course you will tend to take less candies, more cautious in making decisions because you feel the VALUE of those candies.
Salespeople need to avoid giving away products easily without demanding something of value in return.
So how should we approach? It is a discount program that must be associated with a long-term commitment from the distributor, or a challenge from the manufacturer. For example, discounts on purchases of related products; or receive marketing support only when there is a clear and specific plan and report.
2. Once you cut the price, it is very difficult to raise the price again
If you are applying a quantity discount, what happens if the customer does not order enough quantity to receive the preferential price this time? Question: Can you convince customers to buy at a no-discount price?
This is very difficult. And of course, it happens often. Not to mention the discounted price offered earlier will reduce the opportunity to offer additional features and services of the item; or create a basis (reason) for the customer to hold the order until the quantity is sufficient.
3. The real “price” of discounting
According to the method of determining revenue target based on gross margin and discount percentage mentioned in part 1, with a gross margin of 20% of the product, you implement the buy 9 get 1 free agent program, equivalent to 10% discount rate. The "price" of this program is that you have to sell DOUBLE the sales (increase by 100%) to make a profit. Certainly, double target sales will make every Sales department distorted.
Business Victoria's magic formula for determining revenue targets based on gross margin and percentage discount:
If the price drops…And gross profit margin (%) is…
0%15%20%25%30%35%40%
5% 50.0%33.3%25%20%16.7%14.3%
6%150%66.7%42.9%31.6%25%20.7%17.6%
8%400%114.3 %66.7%47.1%36.4%29.6%25%
ten% 200%100%66.7%50%40%33.3%
twelfth% 400%150%92.3%66.7%52.2%42.9%
15% 300%150%100%75%60%
Therefore, always keep a close eye on the distribution channel, monitor the market situation, collect and listen to customer opinions. Don't always look to discount as the solution to every business problem.
Conclude
The story of the discount is quite painful: Sales department always wants to offer deep discounts to deal with customers. What they care most about is the sales (because they take commissions on it), not the margin. Meanwhile, the company always needs to optimize margin. Therefore, this issue is quite sensitive, easily leading to internal conflicts. How to avoid these conflicts? Where is the solution? Continue reading Part 3.
All credit goes to trantuansang.com.
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surveyss 013.
Are you mad at your best friend right now? I guess it depends who that is. I’m not mad at em. I have to get out of the habit of calling Kile my best friend, but he has been my other half for so long. I’m not mad at him.. I just.. I guess I am just so sad wishing he wanted me the way I thought he did.
Do you know anybody with a pet snake? Ugh. Gross yes. I am not close with these kinds of people.
Do you buy your underwear in a pack or seperately? Either way. In a pack is convenient and cheaper, but seldom allows for cute undies. Buying individually is proving to be great for style, but expensive.
Have you ever made fun of anybody and later became their friend? I never really made fun of Nathan, I just would smack him with a plastic baseball bat.
Is the lamp on in the room you're in? Right now only this new little egg shaped lamp that is trying to die.
Do you have a pair of shoes that you can only wear with one or two outfits? Uhhh, maybe like ... no. Actually no, I think most of my shoes are interchangeable.
Is there any drink that you absolutely MUST drink cold? I genuinely prefer my drinks cold. I think the only warm drinks I like are hot chocolate or tea.
Did you sleep in past noon today? Woof, no.
Did your grandma ever tell you about her love life? I have never had a personal conversation with my paternal grandmother, and no longer have an opportunity since she was killed. My maternal grandmother has shared very little because she seems to think being private is like a badge of honor. She was in love once in college, but her parents ruined it and he let go and moved on. She never did. She ended up “settling” for my grandpa -- who was an awesome guy. She just wasn’t really in love, she did it because that’s who her parents wanted.
Have you ever painted anybody's nails aside from your own? Yes.
Anything exciting happening in the month of September? It’s my mom’s birthday which should be a national holiday. I can’t afford to spoil her, but hopefully I’ll be able to make it fun somehow.
Who is your last missed call from? I think my sister. I wish I had calls from Kile. It’s good I don’t, cus I would be tempted to answer. But it would be so good to hear his voice on voicemail. Sigh.
When was the last time you ate Frosted Flakes? Oh boy, it’s been a hot minute.
Did you ever NOT want a substitute in a certain class? I was homeschooled. There were no substitutes.
Do you ever donate to the less fortunate? Yes
Did you buy an American flag after 9/11 to put on your car/house/ whatever? Did I personally? No, I had no money. But my family did buy a lot.
Do you know any songs that are older than you are? Heck yeah.
Are there framed pictures of you anywhere in your house? Yes. We have like a large gallery wall with a photo of myself. We also framed some graduation photos.
Compared to other people of your age would you be considered 'NORMAL'? What is normal.
Honestly, do you have any Hilary Duff on your MP3 player? I don’t use an MP3 player anymore. I have plenty of Duff on my spotify lol
Who is worst in your family about calling people back? MEEEEEEEEEEEEEEEEEEEEEEEEE.
Do you like peanut M&M's? I do, but now I’m madly in love with regular m&m’s. Kile used to send me peanut ones I had so many I could have filled a bathtub with them hahaha.
When was the last time you had an ice cream sandwich? It’s been a very, very long time.
When was the last time you ate jelly beans? Yuck. Not that long ago we had some for David. I’m not a fan.
When was the last time you had hot chocolate? Around Christmas time.
Have you ever caught a friend cheating on their bf/gf? In a way. Not someone I’m close to.
What was the last song stuck in your head? I almost always have My Country Tis Of Thee stuck in my head. It literally happens all the time and I have no idea why. Mom thinks it is hilarious and also semi concerning.
Do you enjoy doing math? Not even a little.
Do you think your mom has secrets she’s never told you? Yeah probably. Not many, but I would imagine some.
Do you own anything you don’t want your parents to know about? Probably.
Do you pose in your pictures or just smile? Both. Just depends what strikes my fancy.
Are there any colors you will NOT wear? Pale creamy colors do not do justice to me.
Do you use scented soap in the shower? Always scented something.
Did you ever want to be a fashion designer? Nooooope
Who was the last person you danced with? Enjoyable? Hahaha. I mean I danced last night with the kids. the last time I danced with a male, it was enjoyable.
Do you like convertibles? I do, my sister once rented one for a weekend when I came into town just so we could drive around and be spoiled. It was so awesome.
Have you ever yelled at the television? Definitely. I just did for this murder story I’m watching.
How many songs on your MP3 player are about sex? On spotify I have plenty, not gonna lie.
Do you like water parks? I love them in theory, but I am repulsed by them in all honesty.
Dark or light colored jeans? Depends on the fit.
Can you take apart a computer and name all the parts? Heckie no.
Can you take apart a car and name all the parts? I’d probably have more luck with this than the computer, but still no.
Would your friends describe you as nerdy? Yes, yes they would.
How many different colors are you wearing right now? four. White/blue, blue, black, mauve.
Have you ever purchased a lotto ticket? I sure have
Are you double-jointed anywhere? Nooope.
What is the longest amount of time you've spent playing Monopoly? Probably like 4 hours. Though, it should be stated that I don’t think I’ve ever played with anyone who genuinely wanted to play the correct way. I would love to try.
Have you ever witnessed a tornado first-hand? Yes but it didn’t look like the stereotypical tornado. I want to see one. It’s wild how things change... back in the day tornadoes were my greatest fear. Crippling fear. No longer that way.
Did you play in the sand box as a kid? I didn’t dislike it. I just didn’t do it all that often. There weren’t any at the parks near me as a child, and my dad would have lost his mind at the mess.
How about on the monkey bars? I always tried and was often OK at it. I just disliked how hot the bar could get or when my hands would slip.
Have you ever made an alarm go off? Oh I sure have.
Have you ever colored your eyebrows? Yup. Naturally, my eyebrows are MEGA white blonde.
Did you ever own a pop-up book? Uhhh Probably one or two as a kid.
Have you ever honked at a biker? I don’t think so?
Have you ever taken another person's prescribed medication? A muscle relaxer once that my mom gave me that she didn’t need.
Have you ever played golf (not miniature golf)? I’ve gone one time to a like.. driving range type thing? Never gone official golfing. I’d like to.
Do you use gel in your hair? Maybe 1-5x a year.
Do you own a garden gnome? Definitely not.
Are any of the rooms in your house painted blue? Yes
Do you kick off your shoes as soon as you walk in the door? Typically yes I do, but sometimes we leave them on. Gram has to wear them for stability, mom wears them to protect her feet from cuts, and so I will sometimes.
Have you ever judged a book by its cover? Yes
What is the most effective device at the gym? I couldn’t tell ya. I’m intimidated by the gym.
Can you drive a stick shift? At one point yes I could! I am positive I wouldn’t remember how to now.
Have you ever picked on a substitute teacher? Never had a sub and I would never
How good are you at giving directions? OOOOOOOOOOOOOooo I’m terrible at it. I’m great at doing it in the car, but don’t call me and expect me to be able to tell you directions like “go northeast for 1.2 miles” heck no.
When was the last time you looked out the window nearest you? Probably a half hour ago or so. I checked on the water filling the pool.
Have you ever got dressed with the windows open? Yes. Often I will. Not in the summer though, because I try to keep my room as dark and cool as possible.
Have you ever given a foot massage? yes
Do public restrooms freak you out? It depends on where the bathroom is. Some of them are cleaner than others. I don’t like FREAK out about it, but I don’t enjoy it. I often can wait til I’m home.
Have you ever taken a shower outside? yeah, but I don’t love that.
Have you ever been to a junkyard? I have.
What do you think of Brad Pitt? I don’t really have a big opinion on him.
Have you ever watched the History Channel willingly? Yes, if it interests me.
Have you ever used pennies to pay for something that cost over 50 cents? Hahahaha for my siblings, yes.
If a place makes you pay for delivery - do you still tip the driver? Yes.
Without the aid of a cell phone - do you know your parents numbers by heart? Yeah.
Can you name 10 former presidents? Trump, obama, bush, bush, reagan, clinton, nixon, roosevelt, jefferson, washington.
Have you ever bought a gift for a teacher? Yes
Is your bedroom carpeted? Not since I was a child. I do have a rug down.
Right now, what color is your tongue? Pink.
When was the last time you had a Tootsie Pop? Last year probably.
If you could get the cell phone of your choice - what would it be? I have the phone I love. I have to give it up soon, but I’m dreading that.
Who is your favorite super hero? Uhhhhhhhhhh, I’m not sure. Either batman or superman I guess. I would probably have a clear idea if I watched all the superhero movies.
How about your favorite villain? I dunno, still would need to see the videos.
Do you know anybody who works at a bank? I doooooo.
What do you usually order from your favorite fast food place? Right now my favorite fast food place is Buona Beef. I love their char-grilled avocado pepper jack chicken sandwich on gluten free pita with extra jalapeno. OMG. so good.
Do you hand out candy to kids on Halloween? Yup. I dooooooooo.
What perfume/cologne do you wear the most? My favorite is refuge by charlotte russe.
Can you name all 7 dwarfs? uhhhh, sleepy, dopey, grumpy, ... no. lolol
Does the early bird really catch the worm? In my world, I totally believe this.
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POWERBALL LOTTERY - ALL YOU NEED TO KNOW
The Powerball lottery is one of the most celebrated lotteries in the entire lottery industry. Powerball jackpot tops the chart of the played lottery due to huge payouts and easy access. It is a multi state lottery running In 45 states including the District of Columbia, Puerto Rico and the US Virgin lands. Availability of lottery tickets online have increased the access and boosted the chances of winning the jackpot.
The Powerball lottery replaced the Lotto America lottery becoming the first lotto play to have 2 number drums. One drum is filled with the white balls and the other drum is filled with the red balls called the “Power” balls. The Powerball jackpots as it keep rolling until a winner is claimed.
The Powerball jackpot has turned several players into winners with a life changing amount. Second tier prizes are also availed for those who have not won the jackpot prize.

The Powerball Lottery Structure
The Powerball jackpot results are drawn twice a week on every Wednesday and Saturday at 10:12 p.m. The drawings are conducted at the Universal Studios in Orlando, Florida which are announced on TV, newspapers, official lottery websites.
The more the numbers roll, the higher the jackpot prize gets. More players invest in the jackpot so innumerable number combinations are formed. Hence, it almost becomes impossible to win the jackpot. The odds of winning the Powerball jackpot are 1 in 292,201,338.
The Powerball jackpot prize starts at $40 millions and increases by $10 millions in every roll over. Highest jackpot prize in Powerball history has been worth $1.5 billion dollars.
Besides the Powerball jackpot, other second tier prizes are also given out to the players. The size of the second tier prizes depends on how many numbers have been correctly matched. It begins from $4 to $2,000,000.
The Powerball lottery ticket costs $2 for the normal play. On adding the Power play the maximum cost of a lottery ticket rises to $3.
The Power play is a feature of the Powerball lottery where the prize value is multiplied between the value of 2 and 5. 2x, 3x, 4x and 5x are the options for the Powerplay. If the prize is below $150 millions then 10x can be added as the powerplay. Power play can be applied only to non jackpot prizes.

How to play the Powerball lottery?
The players are supposed to choose 5 numbers from the drum of 69 white balls and 1 number from the second drum having 26 balls. Total 6 numbers are to be selected.
While the players purchase the tickets, It needs to be carefully picked without any repetitions.
Random numbers can be manually picked and also the Quick Pick option is also available. Random number generation will automatically take place.
Winning prizes of the Powerball jackpot
To win the jackpot the players need to match all the 5 numbers along with the Powerball number.
If the 4, 3, 2 or 1 number with and without the Powerball number is matched then the payouts vary. They are as follows:
5 Correct White Balls and the Powerball: Jackpot (starts at $40 million, has no upper limit)
5 Correct White Balls, but no Powerball: $1,000,000
4 Correct White Balls and the Powerball: $10,000
4 Correct White Balls, but no Powerball: $100
3 Correct White Balls and the Powerball: $100
3 Correct White Balls, but no Powerball: $7
2 Correct White Balls and the Powerball: $7
1 Correct White Ball and the Powerball: $4
No White Balls, Just the Powerball: $4
The Powerball jackpot is played offline and online both. Easy play, high access and huge payouts has attracted this huge plethora of players.

FAQs on the Powerball Lottery
1. Is Powerball legal in India?
Yes, it is certainly legal in India. Visit the lottoland and other official lottery websites from India to participate in the Powerball lottery. Indian laws are applied to the lotteries played within India and not to the Indian citizens playing national lotteries. The law and rules of the Powerball lottery are applied to the Indian citizens.
2- Do you win anything in the Powerball lottery if you match 2 numbers?
There are second tier prizes available for all those players who match 4,3,2,1 numbers with the winning tickets. 2 numbers plus the Powerball will award you $7. If 2 numbers without a powerball are won then there Is no prize.
3.Can you win with 3 numbers on Powerball?
If a player matches 3 numbers then he wins $7. If he wins 3 balls with the Powerball number then $100 is won.
4.How late can I purchase the Powerball tickets?
The lottery ticket shall be purchased minimum an hour before the draw. If the player purchases lottery tickets online, then it should be done before 3hours. To play mindfully it Is better you don’t hurry at the last moment and purchase it before time.
5.Can I purchase Powerball tickets over the internet?
Lottery tickets online are widely available but only in the jurisdiction areas. Beyond the entitled areas and states they are not available. Only 7 states allow the online purchase of Powerball lottery tickets. The player should either be a resident or must be in that state while purchasing the lottery ticket online.
Online options like the Lottoland, the lotter, Lotto Smile and definitely the Powerball official website provides the online purchase.
6. How do I transfer wins from my account to the bank account?
There will be an option in your player account “withdraw.” This option will allow you to transfer the cash fund. It will guide you step by step to enter your bank details and transfer the cash fund.
If you face any problem while processing, the “help service” option will be there for further guidance.
7.How will I find out if I win?
The lottery winning is not that easy and it comes to those who play wisely and calmly. When you sign up, you enter your email id which is used for notifying your wins. When you win any prize, you won’t have to purposefully keep checking the account, the website will notify you via email.
The Lotter or the Lottoland account will be updated and the win will flash on your account home screen. One more facility is to drop in your number in the account for faster access to wins. A message will also pop in your inbox regarding the wins.
8.How do I receive my winnings?
The second tier prizes are directly transferred to your accounts after the receipt of the prize from the official lottery operator. Nevertheless, all websites have different policies and ways to deliver the prizes.
Jackpot prize delivery system generally includes in person collection by the winner from the lottery operator. Further details are provided in the guidelines of the website itself.
If the player does not live in the country anymore, he might have to fly to that place to collect the prize.
Winners for the non cash prize of the lotteries and raffles will receive the monetary value of the prize won.
9.Do you have to be a US citizen to play the Powerball?
Players from all over the world can play the Powerball lottery until it is purchased officially. If the place from where you purchase or the lottery website is legal or official then you can play and receive the prize smoothly.
10.When is the 10x multiplier applied in the play?
When the total jackpot is $150 millions or less than that then the 10x multiplier is applied. The jackpot is generally $2 millions and that takes place when there is a match of 5 + the Powerball number.
For more such blogs on other Lotto that can help you win big, please check Lotto-blog.net.
#Play Powerball lottery online#Powerball Winning Numbers#Powerball Jackpot#Powerball Lottery Results today#Powerball results tonight#lottery online#buy lottery tickets online
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Here’s how to take extra precautions running errands – #coronavirus #COVID19
Centura shares tips for those at higher risk during pandemic
As our communities’ transition to “Safer-at-Home” status, Centura Health wants to share important guidance with older adults and people of any age who have serious underlying medical conditions like lung disease, heart disease and diabetes, that places them at higher risk for severe illness from COVID-19.
“While many of us are eager to enter this next phase of the pandemic, where we can begin engaging more with others and going out into our communities, there are older and higher risk populations that continue to face challenges when meeting their basic needs,” explains Dr. Andrew French, Incident Command Center for Centura Health. “For now, the best way to prevent illness is for these special groups is to limit close contact with others.”
By following some basic guidelines from the Center of Disease Control and Prevention (CDC), people at higher risk can lower their chances of getting sick with COVID-19:
Stay home if you are sick – Avoid shopping if you are sick or have symptoms of COVID-19, which include a fever, cough, or shortness of breath.
Order online or use curbside pick-ups. As many small and chain businesses adapt to this pandemic, look for food, prescriptions and other household items online for delivery or curbside. This will limit your exposure to others and the virus that causes COVID-19.
Protect yourself when you do go out. There may be times when you need to go to a store or facility. Remember these following guidelines:
Stay at least 6 feet away from others
Get protective masks TODAY
Cover your mouth and nose with a face covering
If you must visit others, go at times when you know there is less people likely to be there.
Look for stores that offer special hours for people with severe illnesses or higher risk.
Bring your own disinfecting wipes and hand sanitizer. Keep these items in your purse or vehicle for use whenever you leave the house.
Wipe down your carts and baskets in stores.
Wipe buttons and handles before you touch them or use hand sanitizer after.
Hand sanitize after you leave stores.
Wash your hands with soap and water for at least 20 seconds upon arriving at your destination.
When collecting mail, getting takeout or picking up a deliver, wash your hands after transferring it. Again, use soap and water for at least 20 seconds.
Bank online whenever possible. If you have to go to the bank, use the drive-through.
Practice prevention at the gas pump. Bring wipes for the handle and buttons before you touch them. After you are completely finished fueling, consider hand sanitizer or going to a location to wash your hands.
“Fear about moving into this next phase, can be overwhelming and cause strong emotions for higher risk populations,” explained Dr. French. “Coping with stress by making some adjustment to how you approach handling your daily needs will make you, your loved ones and our communities stronger.”
Due to the unprecedented crisis caused by the COVID-19 pandemic, BRIO has dedicated 100% of their operations to importing critically needed respirator masks. Featuring a 3D comfort design, these KN95 masks provide 90% filtration against particulate pollution, gases, as well as bacteria, viruses, and most odors. It’s made with comfortable stretch fabric and has convenient earloops for a tight fit. These masks are reusable, perfect for everyday wear.
3D Comfort mask design
Convenient earloop design
Comfortable stretch fabric for tight fit
Easy to put on & remove
Note: These masks are not FDA approved nor are they N95. These masks are tested to meet the standards for Chinese KN-95. Tests confirmed almost 90% of particulate pollution, bacteria and viruses were successfully filtered when the mask was used. 20x more effective than cloth masks.
ORDER NOW!
Specs
Color: white
Materials: 3-layer melt-blown non-woven PPE
Product dimensions: 1″H x 8″L x 5″W
Reusable
3D Comfort design
KN95 PRC Standard (Similar to NIOSH N95)
CE 0194
FFP2 – EN149 Filtration Level
Includes
5x KN95 Everyday Masks with 90% Filtration
Shipping
Ships To Contiguous US
Expected Delivery: May 8 – May 16
Terms
Unopened returns accepted within 15 days of shipment for orders within the Contiguous US
Read More
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Qualcomm Quick Charge evolution and USB Power Delivery

10 years ago, the first smartphones used batteries with a capacity of 1200-1500 mAh and chargers of 1 A / 5 V. One charge usually provided work for 1-2 days. New features and large screens have required an increase in battery capacity due to increased energy consumption. Accordingly, the recharge time has increased significantly. As a result, the user was forced to recharge the battery for several hours, and the battery was discharged during the day. But manufacturers solved this problem by developing fast charging technology. In fact, in full accordance with the laws of physics, all these technologies simply use higher power by increasing voltage and current. Unfortunately, they have an obvious problem. An increase in voltage and current raises the temperature during charging, accelerating battery degradation. As known, the optimum temperature of the lithium-ion battery varies between 15-35 ° C.

This problem is weakly manifested in the segment of budget models due to the relatively short period of their operation. Most often, owners change them to newer phones in a few years. Typically, battery degradation during this time does not exceed 20-30%, reducing its capacity to 70-80% of the original. But expensive models worth about $ 1,000 change much less frequently.
USB Battery Charging Revision 1.2
In 2011, the USB consortium adopted a new standard with an expanded range of value used to charge voltage and current. Earlier, standard USB 3.0 used a current of up to 900 mA and a voltage of up to 5 V. USB Battery Charging Revision 1.2 increased the current to 1.5 A, reducing the charging time. But in practice, only expensive motherboards and laptops had such a powerful USB port. Usually, it had a designation in the form of lightning.

Unfortunately, smartphone makers continued to complete their models with standard 1 A / 5 V chargers. As a result, the user was forced to additionally buy a Battery Charging 1.2 charger.

Qualcomm Quick Charge 1.0 - 2.0
In 2013, Qualcomm introduced Quick Charge1.0 with support for the Snapdragon 600 chipset. It used the traditional 5 V, but increased to 2 A current. Next QC 2.0 was the first popular standard fast charging.

It already supported phones with 17 different Snapdragon chipsets, including Snapdragon 200, ... 810. This version also used currents up to 2 A, but at voltages up to 12 V. These restrictions were due to USB-microUSB cables that withstood up to 2.4 A without overheating. As known, heat loss is proportional to the current and the square of the resistance. As a result, the maximum power of QC 2.0 increased to 18 W (12 V x 1.67 A) vs 10 W (5 V x 2 A) of the first version. Moreover, QC 2.0 already used special controllers in the charger and in the smartphone to regulate the voltage. In particular, the smartphone selected the required voltage and current using D+ / D- contacts in the USB port. Charger without QC support by default to use a conventional 1 A / 5 V. Unfortunately, a high power of up to 18 W significantly increased battery heating. Of course, the standard contains a safe temperature range with the fast charge mode turned off, but not all companies have used it because of marketing reasons. The advent of the more powerful Snapdragon 810 additionally exacerbated the problem. For example, background activity during charging (software updates, etc) increased the CPU temperature. As a result, general overheating led to rapid battery degradation and even a failure of the smartphone motherboard. Owners of the LG G4, Nexus 5x and Flex most often complained about this problem and even filed a class action lawsuit against LG.
Qualcomm Quick Charge 3.0
Of course, Qualcomm did not ignore the problems with overheating. In 2016, the company introduced more powerful Snapdragon 820/821 and new QC 3.0. Its power remained within 18 W, but the voltage regulation changed from fixed (5, 9 or 12 V) to more smooth in the range of 3.6-20 V with a step of 0.2 V. Moreover, the standard allowed manufacturers to limit the maximum voltage, for example, no more 12 V. Given the lower temperature of the new Snapdragon (821, 820, 620, 618, 617 and 430), the problem of overheating was temporarily resolved. According to the company, charging up to 70% does not exceed 30 minutes for most smartphones with QC 3.0.

Unfortunately, the problem of using third-party cables for fast charging has not disappeared.
Qualcomm Quick Charge 4.0, 4+ and 5
Finally, at the end of 2016, the company introduced QC 4.0, which solved almost all the problems. Firstly, it supports almost any USB-C cable. Of course, a cheap cable from a third-party manufacturer will reduce the fast charging efficiency, but it's safe for the device. Secondly, QC 4.0 is compatible with Power Delivery. Specs QC 4.0 are no different from QC 3.0. In addition, it supports Snapdragon 630, 636, 835. According to Qualcomm, within 5 minutes, QC 4.0 recharges the 2750 mAh battery to 5 hours of use, and during 15 minutes - from zero to 50%. In 2017, the company introduced QC 4+. The advanced version uses Dual Charge technology, dividing the current into two streams to reduce the temperature by about 3 degrees and increase the charging speed by 15%. It supports Snapdragon 660, 670, 710, and 845 chipsets. At Qualcomm 4G / 5G Summit in Hong Kong, the company announced a Quick Charge 5.0 version with a twofold reduction in charging duration. In particular, the transmitted power over a wired connection will reach 32 W, and up to 15 W via a wireless charger. In the first case, Quick Charge 5.0 will use Triple Charge technology, dividing the input current into three different streams. Many experts expected QC 5.0 debut in the flagship Snapdragon 855 platform, but it still uses Quick Charge 4+. Thus, Qualcomm has already introduced 5 versions and announced the 6th version of its technology. As a result, today Quick Charge is considered to be one of the most reliable among dozens of similar technologies.
USB Power Delivery
In 2015, the market offered a wide range of devices with USB-C. This standard may contain many different protocols. But companies mostly chose USB 2.0 or 3.0 without creating problems with QC 2.0 support.

Then, the USB consortium developed the Type-C 1.2 standard with currents up to 3 A at 5 V. For example, Lumia 950 phones used such fast charging. Unfortunately, it created an additional problem with the cables. They use a special control chip to limit the voltage to no more than 5 V. But QC 2.0 uses voltages up to 12 V. Of course, using a QC cable without voltage limitation can damage the smartphone. But Google intervened in the situation and officially recommended smartphone manufacturers to use USB-C in conjunction with QC 2.0. Unfortunately, many companies ignored the recommendation, insisting on the safety of their cables. As a result, the USB consortium decided to use 3 A, 1.5 A, and 1 A cables with 10, 22, and 56 kΩ resistors. Unfortunately, some Chinese companies started using cables with only a 10kΩ resistors. Accordingly, USB-C 1.2 devices request up to 3A of current from the charger. In this case, the result is unpredictable, including burnout of the cable or connected smartphone. Finally, at the end of 2015, the USB consortium published specs Power Delivery 3.0 standards, which range between 5 - 20 V and 1.8 - 5 A, providing maximum power up to 100 watts. Wherein, the type of connector can be USB-C, microUSB, or USB-A, with transfer in both directions. In fact, it even supports charging a smartphone from another smartphone. In addition, Power Delivery 3.0 is backward compatible with USB-C 1.2, providing charging, for example, the Lumia 950 from a PD charger.
Compatibility
All QC versions are backward compatible. Accordingly, a phone with a newer QC version will use the protocol with increased efficiency of the phone version, regardless of the version of the charger. Unfortunately, Power Delivery compatibility issues with Quick Charge 2.0 and 3.0 are not resolved today. Some smartphones that simultaneously support PD and QC, including the Nexus 5x or Nexus 6P, will charge quickly. In other cases, the charger and smartphone will not be able to provide joint support for fast charging and will use standard slow charging of 1 A / 5 V. The worst case scenario is possible when using a cable with a 10 kΩ resistor for a model without PD support (USB-C 1.2 standard). In some cases, the smartphone’s motherboard may overheat and fail. Therefore, owners of models with QC 2.0 or 3.0 support need to carefully choose a cable and charger.
Conclusion
A huge number of different fast charging technologies and corresponding chargers from different manufacturers require unification. Today, the user is forced to spend efforts on collecting additional information for each model to determine their compatibility. The prospect of using a single charger for any Android device is too attractive for consumers, and companies are unlikely to ignore it. In addition, Google is very effectively promoting this idea. In particular, the following document is available on the Internet: "Type-C devices are STRONGLY RECOMMENDED to not support proprietary charging methods that modify Vbus voltage beyond default levels, or alter sink/source roles as such may result in interoperability issues with the chargers or devices that support the standard USB Power Delivery methods. While this is called out as "STRONGLY RECOMMENDED", in future Android versions we might REQUIRE all type-C devices to support full interoperability with standard type-C chargers." Ultimately, a single USB Power Delivery standard will greatly simplify fast charging, saving consumers time and money. But, of course, this positive trend should not harm competition in terms of further improving the effectiveness of various technologies. This video demonstrates some of the features of USB-Power Delivery. Read the full article
#PowerDelivery3.0#QualcommQuickCharge2.0#QualcommQuickCharge3.0#QualcommQuickCharge4+#QualcommQuickCharge4.0#QualcommQuickCharge5.0#QualcommQuickChargeevolution#USBBatteryChargingRevision1.2#USBPowerDelivery#USB-C1.2standard
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My Nexus 5X is out of commission! :(
The good news is, I’m getting a replacement, free of charge since the phone might be a defective (shoutouts to Project Fi). The bad news is, I’m disconnected from my jobs until the phone is replaced since my delivery jobs depend on a mobile phone 100% of the time.
No texts. No Snapchat or other app-exclusive stuff.
Honestly, as much as I love my cell phone, I hate the fact that I’m so depended on technology these days. Being without a phone even for one day spells doom in my world.
This isn’t about “having practical skills”. I know how to read a map, sense of direction, what to do in the case of (an actual) blackout and how to communicate outside of the net. Obviously, I have a computer.
The thing is... when I was 22, having a cell phone was basically a luxury. It wasn’t really needed to do much. I had a way to make money. And if I do need a phone, chances are, I was important enough to be reached. But nowadays, thanks to advances within the industry, not having a cell phone pretty much locks you out of the world!
I used my phone to make money and “spare money” in a form of Amazon credit. Texting is my main form of contact for literally everyone, including my sister, who I can almost never get on an actual phone. The world is slowly moving away from desktop computers being the “got to own” communications device to the mobile device. Sure, laptops still have a niche to serve and it won’t be going away anytime soon, but it’s not a complete mobile device that you can pull up, get what you need, and put away.
So, when people think that the cell phone = luxury item, I get annoyed. It was true in the early 2000s, but presently, it’s more than just an entertainment, it’s also the news, the weather report, my bank and funds, link to employment, access to friends and family, and self-independence and if it’s broken or in need of repair, and you’re close to broke without a backup plan, it's going to hurt you a lot more.
Think about how important that phone has become and how society wants to simplify things. And then tell me why I need to give up my phone to pay for health insurance?
My device is no longer for sale, even though it’s more than 1 year old. I can afford to skip every other year. But I can’t afford to be without a phone at this rate. Not even for two days.
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Here’s how to take extra precautions running errands – #coronavirus #COVID19
Centura shares tips for those at higher risk during pandemic
As our communities’ transition to “Safer-at-Home” status, Centura Health wants to share important guidance with older adults and people of any age who have serious underlying medical conditions like lung disease, heart disease and diabetes, that places them at higher risk for severe illness from COVID-19.
“While many of us are eager to enter this next phase of the pandemic, where we can begin engaging more with others and going out into our communities, there are older and higher risk populations that continue to face challenges when meeting their basic needs,” explains Dr. Andrew French, Incident Command Center for Centura Health. “For now, the best way to prevent illness is for these special groups is to limit close contact with others.”
By following some basic guidelines from the Center of Disease Control and Prevention (CDC), people at higher risk can lower their chances of getting sick with COVID-19:
Stay home if you are sick – Avoid shopping if you are sick or have symptoms of COVID-19, which include a fever, cough, or shortness of breath.
Order online or use curbside pick-ups. As many small and chain businesses adapt to this pandemic, look for food, prescriptions and other household items online for delivery or curbside. This will limit your exposure to others and the virus that causes COVID-19.
Protect yourself when you do go out. There may be times when you need to go to a store or facility. Remember these following guidelines:
Stay at least 6 feet away from others
Get protective masks TODAY
Cover your mouth and nose with a face covering
If you must visit others, go at times when you know there is less people likely to be there.
Look for stores that offer special hours for people with severe illnesses or higher risk.
Bring your own disinfecting wipes and hand sanitizer. Keep these items in your purse or vehicle for use whenever you leave the house.
Wipe down your carts and baskets in stores.
Wipe buttons and handles before you touch them or use hand sanitizer after.
Hand sanitize after you leave stores.
Wash your hands with soap and water for at least 20 seconds upon arriving at your destination.
When collecting mail, getting takeout or picking up a deliver, wash your hands after transferring it. Again, use soap and water for at least 20 seconds.
Bank online whenever possible. If you have to go to the bank, use the drive-through.
Practice prevention at the gas pump. Bring wipes for the handle and buttons before you touch them. After you are completely finished fueling, consider hand sanitizer or going to a location to wash your hands.
“Fear about moving into this next phase, can be overwhelming and cause strong emotions for higher risk populations,” explained Dr. French. “Coping with stress by making some adjustment to how you approach handling your daily needs will make you, your loved ones and our communities stronger.”
Due to the unprecedented crisis caused by the COVID-19 pandemic, BRIO has dedicated 100% of their operations to importing critically needed respirator masks. Featuring a 3D comfort design, these KN95 masks provide 90% filtration against particulate pollution, gases, as well as bacteria, viruses, and most odors. It’s made with comfortable stretch fabric and has convenient earloops for a tight fit. These masks are reusable, perfect for everyday wear.
3D Comfort mask design
Convenient earloop design
Comfortable stretch fabric for tight fit
Easy to put on & remove
Note: These masks are not FDA approved nor are they N95. These masks are tested to meet the standards for Chinese KN-95. Tests confirmed almost 90% of particulate pollution, bacteria and viruses were successfully filtered when the mask was used. 20x more effective than cloth masks.
ORDER NOW!
Specs
Color: white
Materials: 3-layer melt-blown non-woven PPE
Product dimensions: 1″H x 8″L x 5″W
Reusable
3D Comfort design
KN95 PRC Standard (Similar to NIOSH N95)
CE 0194
FFP2 – EN149 Filtration Level
Includes
5x KN95 Everyday Masks with 90% Filtration
Shipping
Ships To Contiguous US
Expected Delivery: May 8 – May 16
Terms
Unopened returns accepted within 15 days of shipment for orders within the Contiguous US
0 notes
Text
If we are to talk about flagship phones of 2019, it’s certain that we will mention the OnePlus 7 Pro, the Huawei P30 Pro, and the Samsung Galaxy S10 Plus. These are premium flagship phones from tech giants around the world. These phones come with a powerful processor, an amazing camera set-up and also a beautiful body design. Below, we will be looking at the comparison between the OnePlus 7 Pro, the Huawei P30 Pro, and the Samsung Galaxy S10 Plus.
OneoPlus 7 Pro
Huawei P30 Pro
OnePlus 7 Pro VS Samsung Galaxy S10 Plus VS Huawei P30 Pro: Design Comparison
In terms of body design, we can see that these phones come with something new. The Samsung Galaxy S10 Plus comes with almost an invisible bezels with a punch hole, while the OnePlus 7 Pro comes with a pop-up front camera. The Samsung Galaxy S10 Plus has the point, unlike the OnePlus 7 Pro, the phone has IP68 certification which is both dust and water resistant. Sadly, the OnePlus 7 Pro is not water resistant.
OnePlus 7 Pro VS Samsung Galaxy S10 Plus VS Huawei P30 Pro: Display Comparison
On the display, the OnePlus 7 Pro comes with QHD+ display which is the best ever seen on any OnePlus device. It also has support for HDR10+ technology which will provide better color reproduction. Although the Samsung Galaxy S10 Plus comes with the same set-up, however, I will prefer the OnePlus 7 Pro because it has a 90 Hz refresh rate which is perfect for gaming and multimedia. So on paper, the point goes to the OnePlus 7 Pro.
OnePlus 7 Pro VS Samsung Galaxy S10 Plus VS Huawei Mate 20 Pro: Camera Comparison
On the camera, the Huawei P30 Pro camera set-up will offer better performance in low light conditions and it’s the only one that has amazing 5x optical zoom which pushes the digital zoom up to 50x. The Samsung Galaxy S10 Plus will take better photos with good light and it’s more realistic as well. The OnePlus 7 Pro also comes with similar camera configuration with the Galaxy S10 Plus.
OnePlus 7 Pro VS Samsung Galaxy S10 Plus VS Huawei P30 Pro: Performance Comparison
On the inside, the Samsung Galaxy S10 Plus and the OnePlus 7 Pro comes with the most powerful chipset of 2019. Both are equipped with powerful Snapdragon 855 with a higher RAM. The Samsung Galaxy S10 Plus comes with a generous 1TB of inbuilt storage and it also has a more customized user interface just like the Huawei P30 Pro.
OnePlus 7 Pro VS Samsung Galaxy S10 Plus VS Huawei P30 Pro: Battery Comparison
On the battery, the Huawei P30 Pro comes with bigger battery capacity. The phone will hold power longer than it’s rivals. Unlike the OnePlus 7 Pro, it also has support for wireless charging and reverses wireless charging.
OnePlus 7 Pro VS Samsung Galaxy S10 Plus VS Huawei P30 Pro Full Comparison
Compare OnePlus 7 Pro Samsung Galaxy S10 Plus Huawei P30 Pro DIMENSIONS AND WEIGHT 162.6 x 75.9 x 8.8 mm, 206 g 157.6 x 74.1 x 7.8 mm, 175 g 158 x 73.4 x 8.4 mm, 192 g DISPLAY 6.67 inches, 1440 x 3120p (Quad HD+), Fluid AMOLED 6.4 inches, 1440 x 3040p (Quad HD+), Dynamic AMOLED 6.47 inches, 1080 x 2340p (Full HD+), OLED PROCESSOR Qualcomm Snapdragon 855, octa-core 2.8 GHz Qualcomm Snapdragon 855, octa-core 2.8 GHz Samsung Exynos 9820, octa-core 2.7 GHz Huawei HiSilicon Kirin 980, octa-core 2.6 GHz MEMORY 6 GB RAM, 128 GB – 8 GB RAM, 256 GB – 12 GB RAM, 256 GB 8 GB RAM, 128 GB – 8 GB RAM, 512 GB – 12 GB RAM – 1 TB – micro SD slot 6 GB RAM, 128 GB – 8 GB RAM, 128 GB – 8 GB RAM, 256 GB – 8 GB RAM, 512 GB – nano memory card slot SOFTWARE Android 9 Pie, Oxygen OS Android 9 Pie, Samsung Experience Android 9 Pie, EMUI CONNECTIVITY Wi-Fi 802.11 a/b/g/n/ac, Bluetooth 5.0, GPS Wi-Fi 802.11 a/b/g/n/ac, Bluetooth 5.0, GPS Wi-Fi 802.11 a/b/g/n/ac, Bluetooth 5.0, GPS CAMERA Triple 48 + 16 + 8 MP, f/1.6 + f/2.2 + f/2.4 16 MP f/2.0 front camera Triple 12 + 12 + 16 MP, f/1.5-f/2.4 and f/2.4 and f/2.2 Dual 10 + 8 MP f/1.9 and f/2.2 front camera Quad 40 + 20 + 8 MP + TOF, f/1.6 + f/2.2 + f/3.4 32 MP f/2.0 front camera BATTERY 4000 mAh, fast charging 30W with Warp Charge 4100 mAh, fast charging 15W, wireless charging 15W 4200 mAh, fast charging 40W, wireless charging 15W ADDITIONAL FEATURES Dual SIM slot Dual SIM slot, IP68 certification, reverse wireless charging Hybrid Dual SIM slot, waterproof (IP68), reverse wireless charging
OnePlus 7 Pro VS Samsung Galaxy S10 Plus VS Huawei P30 Pro: Price Comparison
The OnePlus 7 Pro will start selling at a price of $670, while the Samsung Galaxy S10 Plus comes with $1117 price tag, but you can get it now for $900. The Huawei P30 Pro, on the other hand, is selling at a price of $1120.
Buy OnePlus 7 Pro & Pay On Delivery: View Offer On GearBest / View Offer On AliExpress
Buy Samsung Galaxy S10 Plus & Pay On Delivery: View Offer On AliExpress
Buy Huawei P30 Pro & Pay On Delivery: View Offer On GearBest / View Offer On AliExpress
Our Verdict:
On the overall, the OnePlus 7 Pro is an incredibly fast smartphone to buy. Although it lacks some features on the Galaxy S10 Plus and the Huawei P30 Pro which includes fast and wireless charging technology, however, the phone will make a wise buy. As you can see, it’s even more affordable than it’s rivals.
Compare OnePlus 7 Pro VS Samsung Galaxy S10 Plus VS Huawei P30 Pro If we are to talk about flagship phones of 2019, it's certain that we will mention the OnePlus 7 Pro, the Huawei P30 Pro, and the Samsung Galaxy S10 Plus.
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24 Useful Tricks To Speed Up WordPress & Boost Performance
Do you want to speed up your WordPress site? Fast loading pages improve user experience, increase your pageviews, and help with your WordPress SEO. In this article, we will share the most useful WordPress speed optimization tips to boost WordPress performance and speed up your website.
Unlike other “X best WordPress caching plugin” lists or generic “X tips to speeding up WordPress” tutorials, this article is a comprehensive guide to WordPress performance optimization.
We tried to cover everything from why speed is important, what slows down your WordPress site, and actionable steps that you can take to improve your WordPress speed immediately.
To make it easy, we have created a table of contents to help you navigate through our ultimate guide to speeding up your WordPress site.
Table of Contents
Basics of WordPress Performance
Why Speed is Important for your WordPress Site?
How to Check Your WordPress Website Speed?
What Slows Down Your WordPress Website?
Importance of Good WordPress Hosting
Speeding Up WordPress in Easy Steps (No Coding)
Install a WordPress Caching Plugin
Optimize Images for Speed
WordPress Performance Optimization Best Practices
Keep Your WordPress Site Updated
Optimize Background Processes
Use Excerpts on Homepage and Archives
Split Comments into Pages
Use a Content Delivery Network (CDN)
Don’t Upload Audio/Video Files Directly to WordPress
Use a Theme Optimized For Speed
Use Faster Plugins
Fine-Tuning WordPress for Speed (Advanced)
Split Long Posts into Pages
Reduce External HTTP Requests
Reduce Database Calls
Optimize WordPress Database
Limit Post Revisions
Disable Hotlinking and Leeching of Your Content
Use Lazy Loading if Needed
Use DNS Level Website Firewall
Fix HTTPS/SSL Errors without Plugin
Use Latest PHP Version
Why Speed is Important for Your WordPress Site?
Studies show that from 2000 to 2016, the average human attention span has dropped from 12 seconds to 7 seconds.
What does this mean for you as a website owner?
You have very little time to show users your content and convince them to stay on your website.
A slow website means users will potentially leave your website before it even loads.
According to a StrangeLoop case study that involved Amazon, Google, and other larger sites, a 1 second delay in page load time can lead to 7% loss in conversions, 11% fewer page views, and 16% decrease in customer satisfaction.
On top of that, Google and other search engines have already started penalizing slower websites by pushing them down in the search results which means lower traffic for slow websites.
To sum it all up, if you want more traffic, subscribers, and revenue from your website, then you must make your WordPress website FAST!
How to Check Your WordPress Website Speed?
Often beginners think that their website is OK just because it doesn’t feel slow on their computer. That’s a HUGE mistake.
Since you frequently visit your own website, modern browsers like Chrome store your website in the cache and automatically prefetch it as soon as you start typing an address. This makes your website load almost instantly.
However, a normal user who is visiting your website for the first time may not have the same experience.
In fact, users in different geographical locations will have a completely different experience.
This is why we recommend that you test your website speed using a tool like IsItWP’s WordPress speed test.
It is a free online tool that allows you to test your website’s speed.
After you run your website speed test, you might be wondering what’s a good website speed that I should aim for?
A good page load time is under 2 seconds.
However, the faster you can make it, the better it is. A few milliseconds of improvements here and there can add up to shaving off half or even a full second from your load time.
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What Slows Down Your WordPress Website?
Your speed test report will likely have multiple recommendations for improvement. However, most of that is technical jargon which is hard for beginners to understand.
Learning what slows down your website is the key to improving performance and making smarter long-term decisions.
The primary causes for a slow WordPress website are:
Web Hosting – When your web hosting server is not properly configured it can hurt your website speed.
WordPress Configuration – If your WordPress site is not serving cached pages, then it will overload your server thus causing your website to be slow or crash entirely.
Page Size – Mainly images that aren’t optimized for web.
Bad Plugins – If you’re using a poorly coded plugin, then it can significantly slow down your website.
External scripts – External scripts such as ads, font loaders, etc can also have a huge impact on your website performance.
Now that you know what slows down your WordPress website, let’s take a look at how to speed up your WordPress website.
Importance of Good WordPress Hosting
Your WordPress hosting service plays an important role in website performance. A good shared hosting provider like Bluehost or Siteground take the extra measures to optimize your website for performance.
However, on shared hosting you share the server resources with many other customers. This means that if your neighboring site gets a lot of traffic, then it can impact the entire server performance which in turn will slow down your website.
On the other hand, using a managed WordPress hosting service give you the most optimized server configurations to run WordPress. Managed WordPress hosting companies also offer automatic backups, automatic WordPress updates, and more advanced security configurations to protect your website.
We recommend WPEngine as our preferred managed WordPress hosting provider. They’re also the most popular one in the industry. (See our special WPEngine coupon).
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Speeding Up WordPress in Easy Steps (No Coding)
We know that making changes to your website configuration can be a terrifying thought for beginners, especially if you’re not a tech-geek.
But don’t worry, you’re not alone. We have helped thousands of WordPress users improve their WordPress performance.
We will show you how you can speed up your WordPress site with just a few clicks (no coding required).
If you can point-and-click, then you can do this!
Install a WordPress Caching Plugin
WordPress pages are “dynamic.” This means they’re built on the fly every time someone visits a post or page on your website.
To build your pages, WordPress has to run a process to find the required information, put it all together, and then display it to your user.
This process involves a lot of steps, and it can really slow down your website when you have multiple people visiting it at once.
That’s why we recommend every WordPress site use a caching plugin. Caching can make your WordPress site anywhere from 2x to 5x faster.
Here’s how it works.
Instead of going through the whole page generation process every time, your caching plugin makes a copy of the page after the first load, and then serves that cached version to every subsequent user.
As you can see in the graphics above, when a user visits your WordPress site, your server retrieves information from a MySQL database and your PHP files. It then puts it all together into HTML content which is served to the user.
It’s a long process, but you can skip a lot of it when you use caching instead.
There are a lot of good WordPress caching plugins available, but we recommend using either WP Rocket (premium) or WP Super Cache (free) plugin.
Check out our step by step guide on how to install and setup WP Super Cache on your WordPress site. It’s not difficult to set up, and your visitors will notice the difference.
Many WordPress hosting companies like Bluehost and SiteGround offer caching solutions as well.
SiteGround SuperCacher
If you are using SiteGround then login to hosting cPanel and enable SuperCacher under ‘Site improvement tools’.
After that, you will need to install and activate the SG Optimizer plugin in WordPress to manage SuperCacher settings.
Bluehost Caching
If you are using Bluehost, then go to My Sites » Performance section to turn on caching.
If you’re using a managed WordPress hosting provider, then you don’t need a caching plugin because it is built-in and turned on by default.
Bonus: You can combine caching plugins with a web application firewall like CloudFlare or Sucuri for maximum performance boost.
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Optimize Images for Speed
Images bring life to your content and help boost engagement. Researchers have found that using colored visuals makes people 80% more likely to read your content.
However, if your images aren’t optimized, then they could be hurting more than helping. In fact, non-optimized images are one of the most common speed issues that we see on beginner websites.
Before you upload a photo directly from your phone or camera, we recommend that you use photo editing software to optimize your images for the web.
In their original formats, these photos can have huge file sizes. But based on the image file format and the compression you choose in your editing software, you can decrease your image size by up to 5x.
At WPBeginner, we only use two image formats: JPEG and PNG.
Now you might be wondering: what’s the difference?
Well, PNG image format is uncompressed. When you compress an image it loses some information, so an uncompressed image will be higher quality with more detail. The downside is that it’s a larger file size, so it takes longer to load.
JPEG, on the other hand, is a compressed file format which slightly reduces image quality, but it’s significantly smaller in size.
So how do we decide which image format to choose?
If our photo or image has a lot of different colors, then we use JPEG.
If it’s a simpler image or we need a transparent image, then we use PNG.
The majority of our images are JPEGs.
Below is a comparison chart of the file sizes and different compression tool that we could have used for the StrangeLoop image used above.
As you can see in the chart, the image format you use can make a HUGE difference in website performance.
For details on exactly how to optimize your images using Photoshop and other popular editing tools, without sacrificing quality, see our step by step guide on how to save images optimized for web.
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WordPress Performance Optimization Best Practices
After installing a caching plugin and optimizing your images, you’ll notice your site will start loading a lot faster.
But if you really want to keep your website as fast as possible, you’ll need to use the best practices listed below.
These tips aren’t too technical, so you don’t need to know any code to implement them. But using them will prevent common problems that will slow down your website.
Keep Your WordPress Site Updated
As a well maintained open source project, WordPress is updated frequently. Each update will not only offer new features but it will also fix security issues and bugs. Your WordPress theme and plugins may have regular updates, too.
As a website owner, it’s your responsibility to keep your WordPress site, theme, and plugins updated to the latest versions. Not doing so may make your site slow and unreliable, and make you vulnerable to security threats.
For more details on the importance of updates, see our article on why you should always use the latest WordPress version.
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Optimize Background Processes
Background processes in WordPress are scheduled tasks that run in the background of your WordPress site. Following are some examples of background tasks that run on a WordPress site:
WordPress Backup plugin tasks
WordPress cron jobs to publish scheduled posts
WordPress cron jobs to check for updates
Search engines and other crawlers trying to fetch content
Tasks like cron jobs for scheduled posts and updates have minimal impact on website performance.
However, other background processes like backup plugins and excessive crawling by search engines can slow down a website.
For backup plugins, you need to make sure that your WordPress backup plugin only run during low traffic time on your website. You also need to adjust the frequency of backups and data that needs to be backed up.
For example, if you are creating a complete daily backup while you only publish new content twice a week, then you need to adjust that.
If you want more frequent backups such as real-time backups, then we recommend using a SaaS solution so you’re not taxing your server.
As for crawling, you need to keep an eye on your crawl reports in Google Search console. Frequent crawls that are ending up in errors can cause your website to slow down or become unresponsive.
See our complete Google Search Console guide for beginners to learn how to adjust crawl rate.
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Use Excerpts on Homepage and Archives
By default, WordPress displays the full content of each article on your homepage and archives. This means your homepage, categories, tags, and other archive pages will all load slower.
Another disadvantage of showing full articles on these pages is that users don’t feel the need to visit the actual article. This can reduce your pageviews, and the time your users spend on your site.
In order to speed up your loading times for archive pages, you can set your site to display excerpts instead of the full content.
You can navigate to Settings » Reading and select “For each article in a feed, show: Summary” instead of “Full Text.”
For more details on the pros and cons of displaying summaries, see our article on full post vs summary (excerpt) in your WordPress archive pages.
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Split Comments into Pages
Getting lots of comments on your blog posts? Congratulations! That’s a great indicator of an engaged audience.
But the downside is, loading all those comments can impact your site’s speed.
WordPress comes with a built-in solution for that. Simply go to Settings » Discussion and check the box next to the “Break comments into pages” option.
For more detailed instructions, see our guide on how to paginate comments in WordPress.
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Use a Content Delivery Network (CDN)
Remember how we mentioned above that users in different geographical locations may experience different loading times on your site?
That’s because the location of your web hosting servers can have an impact on your site speed.
For example, let’s say your web hosting company has its servers in the United States. A visitor who’s also in the United States will generally see faster loading times than a visitor in India.
Using a Content Delivery Network (CDN), can help to speed up loading times for all of your visitors.
A CDN is a network made up of servers all around the world. Each server will store “static” files used to make up your website.
These static files include unchanging files such as images, CSS, and JavaScript, unlike your WordPress pages which are “dynamic” as explained above.
When you use a CDN, every time a user visits your website they are served those static files from whichever server is closest to them. Your own web hosting server will also be faster since the CDN is doing a lot of the work.
You can see how it works in this infographic.
We use recommend using StackPath CDN. We have been using MaxCDN on all our websites which is now also part of StackPath.
It works well with WordPress websites and compliments your existing WordPress caching plugins for even faster loading times.
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Don’t Upload Audio/Video Files Directly to WordPress
You can directly upload audio and video files to your WordPress site, and it will automatically display them in an HTML5 player…
But you should NEVER do that!
Hosting audio and videos will cost you bandwidth. You could be charged overage fees by your web hosting company, or they may even shut down your site altogether, even if your plan includes “unlimited” bandwidth.
Hosting large media files also increases your backup sizes tremendously, and makes it difficult for you to restore WordPress from backup.
Instead, you should use an audio and video hosting service like YouTube, Vimeo, DailyMotion, SoundCloud, etc., and let them take care of the hard work. They have the bandwidth for it!
WordPress has a built-in video embed feature, so you can copy and paste your video’s URL directly into your post and it will embed automatically.
Find out more details on how it works in our guide on embedding videos in WordPress.
If you are making a podcast website with WordPress, then we recommend podcast hosting service Blubrry for the best performance.
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Use a Theme Optimized For Speed
When selecting a theme for your website, it’s important to pay special attention to speed optimization. Some beautiful and impressive-looking themes are actually poorly coded and can slow your site way down.
It’s usually better to go with a simpler theme than to choose a theme that’s bloated with complex layouts, flashy animations, and other unnecessary features. You can always add those features using quality WordPress plugins.
Premium WordPress theme shops like StudioPress, Themify, CSSIgniter offer themes that are well coded and optimized for speed. You can also check out our article on selecting the perfect WordPress theme for advice on what to look for.
Before you activate your new theme, see our guide on how to properly switch your WordPress theme for a smooth transition.
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Use Faster Plugins
Poorly coded WordPress plugins often load too much bloat whether your site needs it or not. This increases your page load speed and slows down your site.
To help you choose the best plugins, we often publish our expert pick of best WordPress plugin showcases. We pay special attention to ease of use, user experience, and most importantly performance.
Following are some of our picks for the most common WordPress plugin categories.
WPForms – Fastest and most beginner friendly contact form plugin for WordPress.
Soliloquy – If you want to add sliders to your site, then Soliloquy is the best WordPress slider plugin in terms of performance and features.
Envira Gallery – Photo gallery plugins can also slow down WordPress. We ran the tests and found Envira Gallery to be the fastest photo gallery plugin for WordPress.
Shared Counts – Social media plugins load additional scripts and not so gracefully. Shared Counts is one of the fastest Social media plugins for WordPress.
Apart from our own recommendations, you can run your own tests. Simply run speed tests before and after installing a plugin to compare its impact on performance.
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Fine-Tuning WordPress for Speed (Advanced)
By using the WordPress optimization best practices and basic speed tips listed above, you should see a big improvement in your site’s loading times.
But every fraction of a second counts. If you want to get the very fastest speed possible, then you’ll want to make a few more changes.
The following tips are a little more technical, with some requiring you to modify your site files or have a basic understanding of PHP. You’ll want to make sure to backup your site first just in case.
Split Long Posts into Pages
Readers tend to love blog posts that are longer and more in-depth. Longer posts even tend to rank higher in search engines.
But if you’re publishing long-form articles with lots of images, it could be hurting your loading times.
Instead, consider splitting up your longer posts into multiple pages.
WordPress comes with built-in functionality to do that. Simply add the <!––nextpage––> tag in your article where you want to split it into next page. Do that again if you want to split the article on to the next page as well.
For more detailed instructions, see our tutorial on post pagination – how to split WordPress posts into multiple pages.
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Reduce External HTTP Requests
Many WordPress plugins and themes load all kinds of files from other websites. These files can include scripts, stylesheets, and images from external resources like Google, Facebook, analytics services, and so on.
It’s ok to use a few of these. Many of these files are optimized to load as quickly as possible, so it’s faster than hosting them on your own website.
But if your plugins are making a lot of these requests, then it could slow down your website significantly.
You can reduce all these external HTTP requests by disabling scripts and styles or merging them into one file. Here’s a tutorial on how to disable your plugins’ CSS files and JavaScript.
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Reduce Database Calls
Note: This step is a little more technical and will require basic knowledge of PHP and WordPress template files.
Unfortunately, there are a lot of poorly coded WordPress themes out there. They ignore WordPress standard practices and end up making direct database calls, or too many unnecessary requests to the database. This can really slow down your server by giving it too much work to do.
Even well-coded themes can have code that makes database calls just to get your blog’s basic information.
In this example, every time you see <?php, that’s the start of a new database call:
<html xmlns="http://www.w3.org/1999/xhtml" dir="<?php language_attributes(); ?>"> <head profile="http://gmpg.org/xfn/11"> <meta http-equiv="Content-Type" content="<?php bloginfo('html_type'); ?> charset=<?php bloginfo('charset'); ?>" />
You can’t blame theme developers for that. They simply have no other way to find out what language your site is in.
But if you are customizing your site using a child theme, then you can replace these database calls with your specific information in order to reduce all those database calls.
<html xmlns="http://www.w3.org/1999/xhtml" dir="ltr"> <head profile="http://gmpg.org/xfn/11"> <meta http-equiv="Content-Type" content="text/html; charset=UTF-8" />
Review your parent theme for instances like this that can be easily replaced with static information.
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Optimize WordPress Database
After using WordPress for a while, your database will have lots of information that you probably don’t need any more. For improved performance, you can optimize your database to get rid of all that unnecessary information.
This can be easily managed with the WP-Sweep plugin. It allows you to clean your WordPress database by deleting things like trashed posts, revisions, unused tags, etc. It will also optimize your database’s structure with just a click.
See our guide on how to optimize and clean up your WordPress database for improved performance.
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Limit Post Revisions
Post revisions take up space in your WordPress database. Some users believe that revisions can also affect some database queries run by plugins. If the plugin doesn’t specifically exclude post revisions, it might slow down your site by searching through them unnecessarily.
You can easily limit the number of revisions WordPress keeps for each article. Simply add this line of code to your wp-config.php file.
define( 'WP_POST_REVISIONS', 4 );
This code will limit WordPress to only save your last 4 revisions of each post or page, and discard older revisions automatically.
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Disable Hotlinking and Leaching of Your Content
If you’re creating quality content on your WordPress site, then the sad truth is that it’ll probably get stolen sooner or later.
One way this happens is when other websites serve your images directly from their URLs on your website, instead of uploading them to their own servers. In effect, they’re stealing your web hosting bandwidth, and you don’t get any traffic to show for it.
Simply add this code to your .htaccess file to block hotlinking of images from your WordPress site.
#disable hotlinking of images with forbidden or custom image option RewriteEngine on RewriteCond %{HTTP_REFERER} !^$ RewriteCond %{HTTP_REFERER} !^http(s)?://(www\.)?wpbeginner.com [NC] RewriteCond %{HTTP_REFERER} !^http(s)?://(www\.)?google.com [NC] RewriteRule \.(jpg|jpeg|png|gif)$ – [NC,F,L]
Note: Don’t forget to change wpbeginner.com with your own domain.
You may also want to check our article showing 4 ways to prevent image theft in WordPress.
Some content scraping websites automatically create posts by stealing your content from your RSS feed. You can check out our guide on preventing blog content scraping in WordPress for ways to deal with automated content theft.
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Use Lazy Loading if Needed
If you add many images, multiple video embeds, and photo galleries to your blog posts, then your site can benefit from lazy loading.
Instead of loading all your images and videos at once, lazy loading downloads only those that will be visible on the user’s screen. It replaces all other images and video embeds with a placeholder image.
As a user scrolls down, your website loads images that are now visible in the browser’s viewing area. You can lazy load images, videos, and even WordPress comments and gravatars.
For images, iframes, and videos, you can use the Lazy Load by WP Rocket plugin. For WordPress comments see our guide on how to lazy load comments in WordPress.
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Use DNS Level Website Firewall
A WordPress firewall plugin helps you block brute force attacks, hacking attempts, and malware. However, not all firewall plugins are the same.
Some of them run on your website, this means attackers are already able to reach your web server before they get blocked. This is still effective for security, but not optimal for performance.
This is why we recommend using a DNS level firewall like Sucuri or Cloudflare. These firewalls block maclious requests even before they reach your website.
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Fix HTTPS/SSL Errors without Plugin
If you are switching your site to HTTPS/SSL, then it is likely that you may run across mixed content errors.
The easiest way to fix this is by installing a plugin like Really Simple SSL. However, the problem is that these plugins catch all URLs first, then change them to HTTPS before sending them to user’s browsers.
This has a small but noticeable performance impact. You can reduce this by manually fixing all URLs. For more details see our article on how to fix common SSL issues in WordPress.
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Use Latest PHP Version
WordPress is mainly written in the PHP programming language. It is a server side language, which means it is installed and runs on your hosting server.
All good WordPress hosting companies use the most stable PHP version on their servers. However, it is possible that your hosting company is running a slightly older PHP version.
The newer PHP 7 is two times faster than its predecessors. That’s a huge performance boost that your website must take advantage of.
You can see which PHP version your site is using by installing and activating the Version Info plugin.
Upon activation, the plugin will show your PHP version in the footer area of your WordPress admin dashboard.
If your website is using a version lower than PHP 7, then ask your hosting provider to update it for you. If they are unable to do so, then it is time to find a new WordPress hosting company.
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That’s it! We hope this article helped you learn how to improve wordpress speed and performance.
Go ahead and try out these techniques. Don’t forget to test your website speed before and after implementing these best practices. You’ll be surprised these changes will boost your WordPress performance.
If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.
The post 24 Useful Tricks To Speed Up WordPress & Boost Performance appeared first on WPBeginner.
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24 Useful Tricks To Speed Up WordPress & Boost Performance
Do you want to speed up your WordPress site? Fast loading pages improve user experience, increase your pageviews, and help with your WordPress SEO. In this article, we will share the most useful WordPress speed optimization tips to boost WordPress performance and speed up your website.
Unlike other “X best WordPress caching plugin” lists or generic “X tips to speeding up WordPress” tutorials, this article is a comprehensive guide to WordPress performance optimization.
We tried to cover everything from why speed is important, what slows down your WordPress site, and actionable steps that you can take to improve your WordPress speed immediately.
To make it easy, we have created a table of contents to help you navigate through our ultimate guide to speeding up your WordPress site.
Table of Contents
Basics of WordPress Performance
Why Speed is Important for your WordPress Site?
How to Check Your WordPress Website Speed?
What Slows Down Your WordPress Website?
Importance of Good WordPress Hosting
Speeding Up WordPress in Easy Steps (No Coding)
Install a WordPress Caching Plugin
Optimize Images for Speed
WordPress Performance Optimization Best Practices
Keep Your WordPress Site Updated
Optimize Background Processes
Use Excerpts on Homepage and Archives
Split Comments into Pages
Use a Content Delivery Network (CDN)
Don’t Upload Audio/Video Files Directly to WordPress
Use a Theme Optimized For Speed
Use Faster Plugins
Fine-Tuning WordPress for Speed (Advanced)
Split Long Posts into Pages
Reduce External HTTP Requests
Reduce Database Calls
Optimize WordPress Database
Limit Post Revisions
Disable Hotlinking and Leeching of Your Content
Use Lazy Loading if Needed
Use DNS Level Website Firewall
Fix HTTPS/SSL Errors without Plugin
Use Latest PHP Version
Why Speed is Important for Your WordPress Site?
Studies show that from 2000 to 2016, the average human attention span has dropped from 12 seconds to 7 seconds.
What does this mean for you as a website owner?
You have very little time to show users your content and convince them to stay on your website.
A slow website means users will potentially leave your website before it even loads.
According to a StrangeLoop case study that involved Amazon, Google, and other larger sites, a 1 second delay in page load time can lead to 7% loss in conversions, 11% fewer page views, and 16% decrease in customer satisfaction.
On top of that, Google and other search engines have already started penalizing slower websites by pushing them down in the search results which means lower traffic for slow websites.
To sum it all up, if you want more traffic, subscribers, and revenue from your website, then you must make your WordPress website FAST!
How to Check Your WordPress Website Speed?
Often beginners think that their website is OK just because it doesn’t feel slow on their computer. That’s a HUGE mistake.
Since you frequently visit your own website, modern browsers like Chrome store your website in the cache and automatically prefetch it as soon as you start typing an address. This makes your website load almost instantly.
However, a normal user who is visiting your website for the first time may not have the same experience.
In fact, users in different geographical locations will have a completely different experience.
This is why we recommend that you test your website speed using a tool like IsItWP’s WordPress speed test.
It is a free online tool that allows you to test your website’s speed.
After you run your website speed test, you might be wondering what’s a good website speed that I should aim for?
A good page load time is under 2 seconds.
However, the faster you can make it, the better it is. A few milliseconds of improvements here and there can add up to shaving off half or even a full second from your load time.
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What Slows Down Your WordPress Website?
Your speed test report will likely have multiple recommendations for improvement. However, most of that is technical jargon which is hard for beginners to understand.
Learning what slows down your website is the key to improving performance and making smarter long-term decisions.
The primary causes for a slow WordPress website are:
Web Hosting – When your web hosting server is not properly configured it can hurt your website speed.
WordPress Configuration – If your WordPress site is not serving cached pages, then it will overload your server thus causing your website to be slow or crash entirely.
Page Size – Mainly images that aren’t optimized for web.
Bad Plugins – If you’re using a poorly coded plugin, then it can significantly slow down your website.
External scripts – External scripts such as ads, font loaders, etc can also have a huge impact on your website performance.
Now that you know what slows down your WordPress website, let’s take a look at how to speed up your WordPress website.
Importance of Good WordPress Hosting
Your WordPress hosting service plays an important role in website performance. A good shared hosting provider like Bluehost or Siteground take the extra measures to optimize your website for performance.
However, on shared hosting you share the server resources with many other customers. This means that if your neighboring site gets a lot of traffic, then it can impact the entire server performance which in turn will slow down your website.
On the other hand, using a managed WordPress hosting service give you the most optimized server configurations to run WordPress. Managed WordPress hosting companies also offer automatic backups, automatic WordPress updates, and more advanced security configurations to protect your website.
We recommend WPEngine as our preferred managed WordPress hosting provider. They’re also the most popular one in the industry. (See our special WPEngine coupon).
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Speeding Up WordPress in Easy Steps (No Coding)
We know that making changes to your website configuration can be a terrifying thought for beginners, especially if you’re not a tech-geek.
But don’t worry, you’re not alone. We have helped thousands of WordPress users improve their WordPress performance.
We will show you how you can speed up your WordPress site with just a few clicks (no coding required).
If you can point-and-click, then you can do this!
Install a WordPress Caching Plugin
WordPress pages are “dynamic.” This means they’re built on the fly every time someone visits a post or page on your website.
To build your pages, WordPress has to run a process to find the required information, put it all together, and then display it to your user.
This process involves a lot of steps, and it can really slow down your website when you have multiple people visiting it at once.
That’s why we recommend every WordPress site use a caching plugin. Caching can make your WordPress site anywhere from 2x to 5x faster.
Here’s how it works.
Instead of going through the whole page generation process every time, your caching plugin makes a copy of the page after the first load, and then serves that cached version to every subsequent user.
As you can see in the graphics above, when a user visits your WordPress site, your server retrieves information from a MySQL database and your PHP files. It then puts it all together into HTML content which is served to the user.
It’s a long process, but you can skip a lot of it when you use caching instead.
There are a lot of good WordPress caching plugins available, but we recommend using either WP Rocket (premium) or WP Super Cache (free) plugin.
Check out our step by step guide on how to install and setup WP Super Cache on your WordPress site. It’s not difficult to set up, and your visitors will notice the difference.
Many WordPress hosting companies like Bluehost and SiteGround offer caching solutions as well.
SiteGround SuperCacher
If you are using SiteGround then login to hosting cPanel and enable SuperCacher under ‘Site improvement tools’.
After that, you will need to install and activate the SG Optimizer plugin in WordPress to manage SuperCacher settings.
Bluehost Caching
If you are using Bluehost, then go to My Sites » Performance section to turn on caching.
If you’re using a managed WordPress hosting provider, then you don’t need a caching plugin because it is built-in and turned on by default.
Bonus: You can combine caching plugins with a web application firewall like CloudFlare or Sucuri for maximum performance boost.
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Optimize Images for Speed
Images bring life to your content and help boost engagement. Researchers have found that using colored visuals makes people 80% more likely to read your content.
However, if your images aren’t optimized, then they could be hurting more than helping. In fact, non-optimized images are one of the most common speed issues that we see on beginner websites.
Before you upload a photo directly from your phone or camera, we recommend that you use photo editing software to optimize your images for the web.
In their original formats, these photos can have huge file sizes. But based on the image file format and the compression you choose in your editing software, you can decrease your image size by up to 5x.
At WPBeginner, we only use two image formats: JPEG and PNG.
Now you might be wondering: what’s the difference?
Well, PNG image format is uncompressed. When you compress an image it loses some information, so an uncompressed image will be higher quality with more detail. The downside is that it’s a larger file size, so it takes longer to load.
JPEG, on the other hand, is a compressed file format which slightly reduces image quality, but it’s significantly smaller in size.
So how do we decide which image format to choose?
If our photo or image has a lot of different colors, then we use JPEG.
If it’s a simpler image or we need a transparent image, then we use PNG.
The majority of our images are JPEGs.
Below is a comparison chart of the file sizes and different compression tool that we could have used for the StrangeLoop image used above.
As you can see in the chart, the image format you use can make a HUGE difference in website performance.
For details on exactly how to optimize your images using Photoshop and other popular editing tools, without sacrificing quality, see our step by step guide on how to save images optimized for web.
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WordPress Performance Optimization Best Practices
After installing a caching plugin and optimizing your images, you’ll notice your site will start loading a lot faster.
But if you really want to keep your website as fast as possible, you’ll need to use the best practices listed below.
These tips aren’t too technical, so you don’t need to know any code to implement them. But using them will prevent common problems that will slow down your website.
Keep Your WordPress Site Updated
As a well maintained open source project, WordPress is updated frequently. Each update will not only offer new features but it will also fix security issues and bugs. Your WordPress theme and plugins may have regular updates, too.
As a website owner, it’s your responsibility to keep your WordPress site, theme, and plugins updated to the latest versions. Not doing so may make your site slow and unreliable, and make you vulnerable to security threats.
For more details on the importance of updates, see our article on why you should always use the latest WordPress version.
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Optimize Background Processes
Background processes in WordPress are scheduled tasks that run in the background of your WordPress site. Following are some examples of background tasks that run on a WordPress site:
WordPress Backup plugin tasks
WordPress cron jobs to publish scheduled posts
WordPress cron jobs to check for updates
Search engines and other crawlers trying to fetch content
Tasks like cron jobs for scheduled posts and updates have minimal impact on website performance.
However, other background processes like backup plugins and excessive crawling by search engines can slow down a website.
For backup plugins, you need to make sure that your WordPress backup plugin only run during low traffic time on your website. You also need to adjust the frequency of backups and data that needs to be backed up.
For example, if you are creating a complete daily backup while you only publish new content twice a week, then you need to adjust that.
If you want more frequent backups such as real-time backups, then we recommend using a SaaS solution so you’re not taxing your server.
As for crawling, you need to keep an eye on your crawl reports in Google Search console. Frequent crawls that are ending up in errors can cause your website to slow down or become unresponsive.
See our complete Google Search Console guide for beginners to learn how to adjust crawl rate.
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Use Excerpts on Homepage and Archives
By default, WordPress displays the full content of each article on your homepage and archives. This means your homepage, categories, tags, and other archive pages will all load slower.
Another disadvantage of showing full articles on these pages is that users don’t feel the need to visit the actual article. This can reduce your pageviews, and the time your users spend on your site.
In order to speed up your loading times for archive pages, you can set your site to display excerpts instead of the full content.
You can navigate to Settings » Reading and select “For each article in a feed, show: Summary” instead of “Full Text.”
For more details on the pros and cons of displaying summaries, see our article on full post vs summary (excerpt) in your WordPress archive pages.
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Split Comments into Pages
Getting lots of comments on your blog posts? Congratulations! That’s a great indicator of an engaged audience.
But the downside is, loading all those comments can impact your site’s speed.
WordPress comes with a built-in solution for that. Simply go to Settings » Discussion and check the box next to the “Break comments into pages” option.
For more detailed instructions, see our guide on how to paginate comments in WordPress.
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Use a Content Delivery Network (CDN)
Remember how we mentioned above that users in different geographical locations may experience different loading times on your site?
That’s because the location of your web hosting servers can have an impact on your site speed.
For example, let’s say your web hosting company has its servers in the United States. A visitor who’s also in the United States will generally see faster loading times than a visitor in India.
Using a Content Delivery Network (CDN), can help to speed up loading times for all of your visitors.
A CDN is a network made up of servers all around the world. Each server will store “static” files used to make up your website.
These static files include unchanging files such as images, CSS, and JavaScript, unlike your WordPress pages which are “dynamic” as explained above.
When you use a CDN, every time a user visits your website they are served those static files from whichever server is closest to them. Your own web hosting server will also be faster since the CDN is doing a lot of the work.
You can see how it works in this infographic.
We use recommend using StackPath CDN. We have been using MaxCDN on all our websites which is now also part of StackPath.
It works well with WordPress websites and compliments your existing WordPress caching plugins for even faster loading times.
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Don’t Upload Audio/Video Files Directly to WordPress
You can directly upload audio and video files to your WordPress site, and it will automatically display them in an HTML5 player…
But you should NEVER do that!
Hosting audio and videos will cost you bandwidth. You could be charged overage fees by your web hosting company, or they may even shut down your site altogether, even if your plan includes “unlimited” bandwidth.
Hosting large media files also increases your backup sizes tremendously, and makes it difficult for you to restore WordPress from backup.
Instead, you should use an audio and video hosting service like YouTube, Vimeo, DailyMotion, SoundCloud, etc., and let them take care of the hard work. They have the bandwidth for it!
WordPress has a built-in video embed feature, so you can copy and paste your video’s URL directly into your post and it will embed automatically.
Find out more details on how it works in our guide on embedding videos in WordPress.
If you are making a podcast website with WordPress, then we recommend podcast hosting service Blubrry for the best performance.
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Use a Theme Optimized For Speed
When selecting a theme for your website, it’s important to pay special attention to speed optimization. Some beautiful and impressive-looking themes are actually poorly coded and can slow your site way down.
It’s usually better to go with a simpler theme than to choose a theme that’s bloated with complex layouts, flashy animations, and other unnecessary features. You can always add those features using quality WordPress plugins.
Premium WordPress theme shops like StudioPress, Themify, CSSIgniter offer themes that are well coded and optimized for speed. You can also check out our article on selecting the perfect WordPress theme for advice on what to look for.
Before you activate your new theme, see our guide on how to properly switch your WordPress theme for a smooth transition.
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Use Faster Plugins
Poorly coded WordPress plugins often load too much bloat whether your site needs it or not. This increases your page load speed and slows down your site.
To help you choose the best plugins, we often publish our expert pick of best WordPress plugin showcases. We pay special attention to ease of use, user experience, and most importantly performance.
Following are some of our picks for the most common WordPress plugin categories.
WPForms – Fastest and most beginner friendly contact form plugin for WordPress.
Soliloquy – If you want to add sliders to your site, then Soliloquy is the best WordPress slider plugin in terms of performance and features.
Envira Gallery – Photo gallery plugins can also slow down WordPress. We ran the tests and found Envira Gallery to be the fastest photo gallery plugin for WordPress.
Shared Counts – Social media plugins load additional scripts and not so gracefully. Shared Counts is one of the fastest Social media plugins for WordPress.
Apart from our own recommendations, you can run your own tests. Simply run speed tests before and after installing a plugin to compare its impact on performance.
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Fine-Tuning WordPress for Speed (Advanced)
By using the WordPress optimization best practices and basic speed tips listed above, you should see a big improvement in your site’s loading times.
But every fraction of a second counts. If you want to get the very fastest speed possible, then you’ll want to make a few more changes.
The following tips are a little more technical, with some requiring you to modify your site files or have a basic understanding of PHP. You’ll want to make sure to backup your site first just in case.
Split Long Posts into Pages
Readers tend to love blog posts that are longer and more in-depth. Longer posts even tend to rank higher in search engines.
But if you’re publishing long-form articles with lots of images, it could be hurting your loading times.
Instead, consider splitting up your longer posts into multiple pages.
WordPress comes with built-in functionality to do that. Simply add the <!––nextpage––> tag in your article where you want to split it into next page. Do that again if you want to split the article on to the next page as well.
For more detailed instructions, see our tutorial on post pagination – how to split WordPress posts into multiple pages.
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Reduce External HTTP Requests
Many WordPress plugins and themes load all kinds of files from other websites. These files can include scripts, stylesheets, and images from external resources like Google, Facebook, analytics services, and so on.
It’s ok to use a few of these. Many of these files are optimized to load as quickly as possible, so it’s faster than hosting them on your own website.
But if your plugins are making a lot of these requests, then it could slow down your website significantly.
You can reduce all these external HTTP requests by disabling scripts and styles or merging them into one file. Here’s a tutorial on how to disable your plugins’ CSS files and JavaScript.
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Reduce Database Calls
Note: This step is a little more technical and will require basic knowledge of PHP and WordPress template files.
Unfortunately, there are a lot of poorly coded WordPress themes out there. They ignore WordPress standard practices and end up making direct database calls, or too many unnecessary requests to the database. This can really slow down your server by giving it too much work to do.
Even well-coded themes can have code that makes database calls just to get your blog’s basic information.
In this example, every time you see <?php, that’s the start of a new database call:
<html xmlns="http://www.w3.org/1999/xhtml" dir="<?php language_attributes(); ?>"> <head profile="http://gmpg.org/xfn/11"> <meta http-equiv="Content-Type" content="<?php bloginfo('html_type'); ?> charset=<?php bloginfo('charset'); ?>" />
You can’t blame theme developers for that. They simply have no other way to find out what language your site is in.
But if you are customizing your site using a child theme, then you can replace these database calls with your specific information in order to reduce all those database calls.
<html xmlns="http://www.w3.org/1999/xhtml" dir="ltr"> <head profile="http://gmpg.org/xfn/11"> <meta http-equiv="Content-Type" content="text/html; charset=UTF-8" />
Review your parent theme for instances like this that can be easily replaced with static information.
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Optimize WordPress Database
After using WordPress for a while, your database will have lots of information that you probably don’t need any more. For improved performance, you can optimize your database to get rid of all that unnecessary information.
This can be easily managed with the WP-Sweep plugin. It allows you to clean your WordPress database by deleting things like trashed posts, revisions, unused tags, etc. It will also optimize your database’s structure with just a click.
See our guide on how to optimize and clean up your WordPress database for improved performance.
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Limit Post Revisions
Post revisions take up space in your WordPress database. Some users believe that revisions can also affect some database queries run by plugins. If the plugin doesn’t specifically exclude post revisions, it might slow down your site by searching through them unnecessarily.
You can easily limit the number of revisions WordPress keeps for each article. Simply add this line of code to your wp-config.php file.
define( 'WP_POST_REVISIONS', 4 );
This code will limit WordPress to only save your last 4 revisions of each post or page, and discard older revisions automatically.
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Disable Hotlinking and Leaching of Your Content
If you’re creating quality content on your WordPress site, then the sad truth is that it’ll probably get stolen sooner or later.
One way this happens is when other websites serve your images directly from their URLs on your website, instead of uploading them to their own servers. In effect, they’re stealing your web hosting bandwidth, and you don’t get any traffic to show for it.
Simply add this code to your .htaccess file to block hotlinking of images from your WordPress site.
#disable hotlinking of images with forbidden or custom image option RewriteEngine on RewriteCond %{HTTP_REFERER} !^$ RewriteCond %{HTTP_REFERER} !^http(s)?://(www\.)?wpbeginner.com [NC] RewriteCond %{HTTP_REFERER} !^http(s)?://(www\.)?google.com [NC] RewriteRule \.(jpg|jpeg|png|gif)$ – [NC,F,L]
Note: Don’t forget to change wpbeginner.com with your own domain.
You may also want to check our article showing 4 ways to prevent image theft in WordPress.
Some content scraping websites automatically create posts by stealing your content from your RSS feed. You can check out our guide on preventing blog content scraping in WordPress for ways to deal with automated content theft.
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Use Lazy Loading if Needed
If you add many images, multiple video embeds, and photo galleries to your blog posts, then your site can benefit from lazy loading.
Instead of loading all your images and videos at once, lazy loading downloads only those that will be visible on the user’s screen. It replaces all other images and video embeds with a placeholder image.
As a user scrolls down, your website loads images that are now visible in the browser’s viewing area. You can lazy load images, videos, and even WordPress comments and gravatars.
For images, iframes, and videos, you can use the Lazy Load by WP Rocket plugin. For WordPress comments see our guide on how to lazy load comments in WordPress.
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Use DNS Level Website Firewall
A WordPress firewall plugin helps you block brute force attacks, hacking attempts, and malware. However, not all firewall plugins are the same.
Some of them run on your website, this means attackers are already able to reach your web server before they get blocked. This is still effective for security, but not optimal for performance.
This is why we recommend using a DNS level firewall like Sucuri or Cloudflare. These firewalls block maclious requests even before they reach your website.
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Fix HTTPS/SSL Errors without Plugin
If you are switching your site to HTTPS/SSL, then it is likely that you may run across mixed content errors.
The easiest way to fix this is by installing a plugin like Really Simple SSL. However, the problem is that these plugins catch all URLs first, then change them to HTTPS before sending them to user’s browsers.
This has a small but noticeable performance impact. You can reduce this by manually fixing all URLs. For more details see our article on how to fix common SSL issues in WordPress.
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Use Latest PHP Version
WordPress is mainly written in the PHP programming language. It is a server side language, which means it is installed and runs on your hosting server.
All good WordPress hosting companies use the most stable PHP version on their servers. However, it is possible that your hosting company is running a slightly older PHP version.
The newer PHP 7 is two times faster than its predecessors. That’s a huge performance boost that your website must take advantage of.
You can see which PHP version your site is using by installing and activating the Version Info plugin.
Upon activation, the plugin will show your PHP version in the footer area of your WordPress admin dashboard.
If your website is using a version lower than PHP 7, then ask your hosting provider to update it for you. If they are unable to do so, then it is time to find a new WordPress hosting company.
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That’s it! We hope this article helped you learn how to improve wordpress speed and performance.
Go ahead and try out these techniques. Don’t forget to test your website speed before and after implementing these best practices. You’ll be surprised these changes will boost your WordPress performance.
If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.
The post 24 Useful Tricks To Speed Up WordPress & Boost Performance appeared first on WPBeginner.
from WPBeginner https://www.wpbeginner.com/wp-tutorials/18-useful-tricks-to-speed-up-wordpress-boost-performance/
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5 Savvy Ways to Build Customer Retention & Delight Into Your Marketing
In the marketing world, we are highly focused on bringing in new business.
One thing we often forget, however, is that marketing spans not only people who don’t know about your brand but those who are prospects and even current customers.
By definition, marketing should encompass all interactions an individual has with your brand, which includes those before and after the sale.
If anything, marketing should ramp up their efforts once someone has transitioned into the customer and delight phases of their journeys.
In this article, I’ll share how you can do this and explore why.
Why are Customer Retention and Delight So Important?
As marketers, we tend to view following up with customers as the job of the service delivery or product teams since they are the ones typically interacting with customers on a regular basis.
The problem with this is that our current (and past) customers are often our best source of new business. (And we already know how important new business is.)
In every business, you’ll find that retaining existing customers is more profitable than landing new customers. In fact, acquiring a new customer costs 5x more than keeping an existing customer!
In addition, in almost every business, you’ll find that one of your most reliable and consistent lead generation sources comes in the form of referrals from existing customers.
There is no argument for focusing on customer delight more strong than that. Your two best sources of income are derived directly from your existing customers.
So, stop ignoring them!
How to Understand and Measure Customer Happiness and Retention
It’s not enough to just recognize the importance of your customers. You then need to nurture those relationships.
The first step in nurturing and improving your customer satisfaction and retention is to start measuring it!
Regularly measuring customer satisfaction and retention lets you know where you stand to, in turn, determine if you are spending way too much money acquiring new customers rather than keeping your existing ones. It can also provide you with the foundation start learning where you can improve.
Customer Satisfaction Metrics
NPS: The most common measure of customer satisfaction is Net Promoter Score (NPS).
You can learn all about NPS in this awesome blog by our VP of client services, but basically, the short version is that NPS is a way for you to assess if your current clients would be willing to recommend you to others on a simple 1-10 scale. 10 being would definitely recommend, 1 being would not.
CSAT: Another common measure of customer satisfaction is the Customer Satisfaction Score (CSAT). This measure takes a more direct approach and asks customers directly what their satisfaction level is on a 1-5 scale.
With regular measurement of either of these, you can understand how your clients are feeling over time and know when things could be improved.
Keeping a historical record of either metric on an individual client level allows you to monitor ups and downs in your relationship, and act fast if you begin to see a downward trend.
Measuring overall customer satisfaction across your entire client-base allows you to draw strong conclusions about how many of those customers you can count on keeping, which makes revenue projection much more accurate.
Another crucial metric to analyze is customer retention. While customer satisfaction scores give you a leading indicator of how customers are feeling, customer retention metrics actually give you a concrete understanding of how many customers you are keeping and losing, and how much it is costing your business.
Customer Retention Metrics
There are a few different customer retention metrics that may be useful for you to measure. Each of them will help provide a benchmark for understanding how many customers you may need to sign or maintain to achieve your organizational goals.
Customer Retention Rate:
Customer Retention Rate provides you with a measure of the amount of customers you are able keep over a given period and typically calculated on an annual basis, but you can measure it more frequently by adjusting the calculation.
This metric helps you understand how many customers you kept over the course of the year and pulls out new business acquired during that year.
Annual Customer Retention Rate = (Number of Customers at End of Year - Number of New Customers Acquired During Year) / Number of Customers at the Start of Year
Customer Churn Rate:
Customer churn rate provides you with the opposite measure, a view of how many customers you are losing over a given period. It is also typically calculated on an annual basis, but you can measure it more frequently by adjusting the calculation.
This gives you an understanding of how many customers are leaving your business. You can even break churn down into categories if you ask exit questions like “Why are you leaving?” at the end of customer relationships.
Annual Churn Rate = (Number of Customers at Start of Year - Number of Customers at End of Year) / Number of Customers at Start of Year
Dollar Revenue Retention Rate:
Again, this metric is typically calculated on an annual basis, but you can measure it more frequently by adjusting the calculation period.
It takes Customer Retention Rate a step farther and introduces the information about how your revenue was affected by customer retention.
Annual Dollar Revenue Retention Rate = (Total Dollar Value of Customers at End of Year - Total Dollar Value of New Customers Acquired During Year) / Total Dollar Value of Customers at the Start of Year
Revenue Churn Rate:
Again, this metric is typically calculated on an annual basis, but you can measure it more frequently by adjusting the calculation period.
Much like Dollar Revenue Retention Rate, this metric takes Customer Churn Rate and adds information about how it is affecting business revenue.
Annual Revenue Churn Rate = [(Annual Recurring Revenue at Start of Year - Annual Recurring Revenue at End of Year) - Recurring Revenue Acquired During Year] / Annual Recurring at Start of Year
Beginning to measure any (or all, if you’re an overachiever) of these metrics on a regular basis will help you start to get a handle on how well you are already doing with your existing customers.
It will also give you plenty of insight into how you can start improving things!
Savvy Strategies to Improve Customer Satisfaction, Retention, and Revenue
Beginning to measure your customer satisfaction and retention rates, and dive into why they are either low or high, should open up a lot of possible strategies for increasing those metrics.
I’d definitely recommend building out a full-scale customer retention strategy that is customized to what you’re seeing, but I also wanted to provide you with some ideas of things you can incorporate into your strategies below.
Building a full-scale customer retention plan isn’t something that can happen overnight, so I wanted to give you some quick wins you can start implementing right away as .
1. Welcome Them!
Give your new customers something to smile about immediately by welcoming them to your brand family when they become a new customer.
Depending on your type of business and the volume and value of new customers this can range from very low touch to very high touch and include items like:
A simple welcome email
A handwritten letter or note
An introduction and welcome video
A welcome gift package
An educational introduction and training resource (especially if your product is software)
2. Remember Their Important Days:
People love to be recognized on special occasions, so make a point of collecting important information on your customers and tracking things like birthdays or their anniversary of becoming a customer.
Then, recognize those important dates with items like:
Special promotions or offers
A custom video from their primary contact
A physical gift
A handwritten letter or note
3. Automate Your Measurement:
Using a tool like HubSpot paired with CRM, you can automate the collection of either CSAT or NPS scores via email from your customer base at regular time intervals.
You can even build custom notifications or additional emails that trigger off of high or low score responses from your customer base.
4. Automate Review Requests:
You can build specific automated campaigns that solicit customer reviews on external review sites (think Yelp) or request written or even video testimonials from your customer base.
This strategy expands from just keeping customers happy to actually turning them into a vehicle to bring in new business.
If you recognize when they are satisfied, and ask them to share their happiness publicly, it helps to draw even more customers to your business and usually happy customers are more than willing to oblige.
This strategy is much more powerful when combined with the first strategy, so you can selectively target only satisfied customers to send these requests to.
5. Create a Referral Program or Campaign:
This strategy would be one that is highly specialized to your overall retention strategy so it may take some time to roll out.
You can choose to create a structured referral program for your existing customers that provides some sort of incentive for referring business your way and build regular communication touchpoints with your customers to remind them of it.
You can also choose to simply reach out and ask for referrals from customers you know are highly satisfied and have been with you for a long time.
Final Thoughts
As you can see, it doesn't have to be difficult to include your existing customers in your marketing strategy. You can start small and get more advanced and sophisticated over time.
The most important thing I ask of you is to please, please make sure you are at least including them in your strategy and measuring your retention rates and customer satisfaction levels!
from Web Developers World https://www.impactbnd.com/blog/ways-to-build-customer-retention-delight
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