I've done seven residency interviews so far, and have a couple more this week (plus more further on), and... man, it's really wild how it feels like some programs just don't seem to understand that you are interviewing them as much as they are interviewing you.
Like, where would you rather go? Program A, which sent you an enthusiastic, personalized email inviting you to interview, going out of their way to provide you with all their program information and multiple accessible resident socials where you can ask the residents questions about the programs without admin present?
Or Program B, which had no residents present even at the interview itself, kept you over an hour over the scheduled interview time with no warning on a day you thought you were safe to not call out for class, and also asked you to sign an interviewee release form almost 2 weeks after your interview, gave you a form that was already filled out by another applicant from 2020, and when you requested a new form, just resent the original email with it attached instead of so much as a, "Sorry, my bad!"?
... Or Program C, which invited you to interview, had no available slots, and then ghosted you for 2 weeks and 3 emails before randomly messaging you saying, "Hey we have an opening tomorrow! Are you free?"
Needless to say I haven't even managed to interview with Program C yet, and I'm ranking Program B near the very bottom of my list for the reasons above as well as some others, even though I actually originally signalled Program B because if I went there, I wouldn't even have to move. If it weren't for the location advantage, I would seriously consider not ranking Program B at all.
Meanwhile, Program A was a really lovely interview experience, paid for my hotel and dinner when I drove down there, was really enthusiastic about my elective and learning goals (I'm asking every program whether they have opportunities for me to learn more about trans healthcare so I can offer HRT and etc.), and just generally had a really great attitude between both the professors and the residents I met. Even the OBGYN residents are all happy?! It is currently #1 on my list.
And it's not, like, low-tier in-dire-need program that's trying to bribe all the applicants or anything. They have great facilities and resources.
Anyway, the lack of awareness shown by some residency programs just baffles me. You don't have to go above and beyond, but... at least meet some basic standards of courtesy. If a program already treats me poorly during the interview process, why would I want to go there for the next three years?
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Blog Assignment #2 Lyes Attou 6129498
Through my first 2 blog posts, I elaborated on events that I physically attended. Thanks to the course material that I learned in class and through the readings it allowed me to become more interested in covering my audience experience this time through television more specifically NFL games. As stated previously being new to Canada has allowed me to invest in different sports that were not common in France and Europe in general. The various media outlets and advertisements incorporated in mass media in European corporations differs completely from what is being showcased in Northern America. Also the goal at aiming specific target audiences is different because of the economic differences in France is substantially different to North America. The ratio between rich and poor is much more unbalanced compared to North America where middle class is more of a norm. Furthermore this leads to a decreased amount of households that have access to either television’s, radio’s contrast to here where most families have access to those technological devices. This results in major advertisements to appeal to a smaller percentage of the demographic rather than the majority of the population due to its accessibility.
Moving forward to the NFL the league generates the highest revenues out of all sports associations around the world including the different soccer leagues around the world. On Sunday evenings and Monday nights it also earn the right to have the highest viewership rating on the Nielsen scale in the last couple years. However these ratings took a hit this season which will be touched on later on the blog. Through the following blog post I will be introducing what the NFL is all about, how it sets itself apart from other major sporting associations, how new forms of media play a role in enhancing the viewership experience for the league and also talking about my uses and gratifications off watching football on TV.
To summarize as a whole what the NFL holds thirty two teams based in America which is formatted as the following. There are two conferences in the league with sixteen teams in each conferenced named AFC and NFC. Each teams play sixteen games during the regular season followed by the playoffs. In order to participate in the playoffs you must finish in the top six of your conference. From the playoffs two teams from both conferences plays as we all know as the “Super Bowl”. However in the past decade it became more than just a sports league but it grew as a corporation as a whole. The NFL holds twenty six major sponsors in total(Visa, Pepsi, Verizon) just to name a few. It generates a total of thirteen billion dollars yearly far ahead the MLB that generates nine billion dollars yearly. ESPN, Fox, CBS, NBC, and Direct TV reached a deal with the NFL to pay $6 billion annually that started in 2014. This revenue was increased 50 percent compared to the 2012 season.
Nielsen Rating
In the course reading they defined rating as the following "a rating is a ratio of how many households are watching a particular program out of all television households in the US (Sullivan, 94).“
Nielsen himself suggested that there were roughly 112.8 million television households in the United states in 2007. Throughout various surveys and measurements they came to the conclusion that Sunday night football and Monday night football were the most viewed program on television in the US. It wasn’t until 2007 that Nielsen implemented college and university dormitories as a households. In figure 4.2 on page 89(Sullivan) they illustrated a diagram that showcases the daily viewers between 18-24 then total viewers aged 18-49. This resulted in NBC Sunday night football and CBS NFL national having the largest male viewers which totaled up too 7,070 in total for CBS and 6.332 total viewers for NBC. The Super Bowl viewership has ranged from 39.8 million in 1969 to 106.5 million in 2010. As of 2013, three Super Bowl games ranked as the top three most viewed programs in United States television history; the top watched event was the 2012 Super Bowl XLVI with 111.3 million, the second most watched event was the 2011 Super Bowl XLV with 111 million, and the 2013 Super Bowl XLVII was ranked in third place with 108.4million people (ESPN, 2013). Since 1972 the Super Bowl has been viewed by over 40 % of households in America. The biggest revenue for the NFL are of course advertisements. Just to show you how much they can make in one day during the Super Bowl a thirty second commercial will cost the company five million dollars which is $166,667 per second. Due to the popularity of the event Ads will tend to try their best to influence the audience into buying the product by releasing the best commercial of the year yet which relates to Jhally’s point that “connecting the act of watching commercials to a form of productive labor that generates economic value(and surplus value) for broadcasters, for which the audience receives payment in the form of the programming itself”(Sullivan,82). However this year the ratings took a huge drop because of what is going around the league. Since the current President of the United States Donald trump publicly called out the hundreds of professional athletes kneeling during the national anthem it divided the NFL fan base into two sides. One side takes advantage of the platform they are given to create awareness towards police abuse and discrimination towards minorities while the other side views it more in a patriotic way. They believe that kneeling during the national anthem is disrespectful to the people fighting for the country abroad. The two sides of understanding the whole situation are completely necessary, with each side interpreting the situation differently. One portion of the audience will see themselves represented by the players kneeling while the other side is being introduced to a whole circumstance that they’ve never had to witness in the past. This of course points back to Stanley Fish’s interpretive community theory. In the Nielsen report this led to an increase of African Americans viewing the NFL while there was a decrease in white viewership.
Uses and gratification
With the exposure of mass media, sports fans are able to enjoy games in real time in their homes. While just watching sports broadcasts, fans are likely to share the game experience with family, friends, and other fans who are following the same team. Social media is another tool while watching games as various fans participate in different social media pages while the game is actually going on. During Sundays Football is one of the most trending topics on twitter. When I first arrived in Canada it was hard not too watch football due to it’s popularity on social media as well as everyday conversations with people. This leads to my point of Uses and Gratification. Theorist considers how and why the people use the media. I personally use social media during games to start debates about certain topics around the league also to check on updates about specific teams and players. These different media outlets allows me to suit my own needs at my own convenient time. I decide what I want to view when I want to view it. This strengthening Katz argument about the five elements of uses and gratification( Sullivan, 113) :
1. The audience is considered active, and media use is directed towards particular goals.
2. The audience member has the initiative in linking need gratification and media choice. They select different types of media in order to satisfy a particular need or desire
3. The media compete with other sources of need satisfaction.
4. the audience has sufficient self-awareness regarding their media interest and motivation
5. Scholars utilizes the uses and gratifications approach do not make value judgements about people's media choices. Instead they try to understand the audiences orientation to certain media on their own.
In my case I relate more to the point number one where fans are always active to reach a certain goal using the media. Whenever I participate in social media forums there’s always a goal to express my opinion and also to actively seek to get educated on other audiences opinions. Alan M. Rubin also discussed the motivations for watching TV soap operas. Despite the topic in question is different it still relates to my motives when watching a football game. Starting with orientation I find it astonishing that every audience follow a particular team religiously. I always seek to get informed on different opinions as per example; In my first year of university I conducted a survey on how football influences one’s lifestyle. Relating back to my days in France where I came from a poor neighborhood. Everyone knew that on the weekends we would all meet at the café shop nearby to watch the soccer game and also discuss the trending topics relating to the sport in question. However sports weren’t the only thing we discussed because at times we went into more personal conversations about our respective problems and goals in the future. This leads to the second motive Avoidance, as stated above coming from a poor neighborhood sometimes you experience scenes that nobody else can understand. Whenever a football or soccer game is on TV it helps me escape from reality and dive into the television for 2-3 hours or so. It helps me release tensions and forget about what is going on in my surroundings. Thirdly Diversion is another motive because watching a football game is entertaining. It helps me relax and pass time. Whenever I watch a game it feels like I'm in the stadium with all the fans chanting and cheering for the team. Finally the fourth motive that Rubin discussed was social utility. In my opinion there’s nothing more refreshing than sharing the game experience with others that have the same common interest. It helps me be closer with other people while watching the game. Meeting people with common hobbies and seeking to start conversations are good motives to watch a football game.
Conclusion
In conclusion with the help of course materials that I learned in class and also the readings it enhanced my knowledge on audience behaviors. The ratings of a particular program or TV show influences heavily my experience as a viewer. If something is trending on social media or on TV I easily get influenced to view the content. It is very hard to ignore when something is trending because you’ll hear about it anyways. For me becoming a football fan was thanks to not only my surroundings but also mass media as a whole. Earlier I touched on how in France soccer is the dominant sport so whenever I'd look through the news it would be the only thing showcased to me. But when I came to North America I was exposed to new sports. Several popular professional sporting events continued constantly all season long: professional baseball (from spring to late fall), professional football (from fall to winter), professional basketball (from fall to early summer), and professional hockey (from fall to early spring). This helped me experience new sports that I wasn’t exposed to in France. I experienced a Buffalo Bills game, a Toronto raptors game and finally the Toronto maple leafs. All these new experiences were influenced by Mass media. Being here for two years benefited me to decide what I want to view whenever I want to view it.
Reference
Sullivan, J. (2013). Â Media Audiences: Effects, users, institutions and power.
Buzzard, K. (2015). The rise of market information regimes and the historical development of audience ratings. Historical Journal of Film, Radio and Television.
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