#and drive business growth. Let’s explore some of the top fleet management software solutions making waves in Dubai’s dynamic business lands

[vivekbsworld]

Driving Efficiency: Fleet Management Software Solutions in Dubai

In the heart of the bustling metropolis of Dubai, where every minute counts and precision is paramount, efficient fleet management is crucial for businesses to stay ahead of the curve. From logistics companies navigating the city's intricate road network to construction firms overseeing a fleet of heavy machinery, the ability to monitor, track, and optimize fleet operations can make all the difference. This is where fleet management software solutions in Dubai come into play, offering innovative tools to streamline processes, enhance productivity, and drive business growth. Let's explore some of the top fleet management software solutions making waves in Dubai's dynamic business landscape.

1. Trinetra

Trinetra is a leading provider of fleet management software solutions, offering a comprehensive suite of tools to help businesses optimize their fleet operations. With features such as real-time tracking, route optimization, and driver behavior monitoring, Trinetra empowers businesses to improve efficiency, reduce costs, and enhance customer satisfaction. Whether it's managing a fleet of delivery vehicles or a construction fleet, Trinetra's customizable solutions cater to a wide range of industries and business needs.

2. Chekhra Business Solutions

Chekhra Business Solutions specializes in fleet management software tailored to the unique requirements of businesses in Dubai and the wider UAE. Their user-friendly platform offers advanced features such as GPS tracking, fuel management, and maintenance scheduling, allowing businesses to gain real-time insights into their fleet operations. With a focus on innovation and customer satisfaction, Chekhra Business Solutions is committed to helping businesses maximize their productivity and profitability.

3. Carmine

Carmine is a cloud-based fleet management software solution designed to meet the needs of businesses of all sizes in Dubai. With features such as vehicle tracking, driver management, and compliance monitoring, Carmine helps businesses streamline their operations and ensure regulatory compliance. Its intuitive interface and customizable reporting tools make it easy for businesses to track their fleet performance and make data-driven decisions to optimize efficiency and reduce costs.

4. Fleet Complete

Fleet Complete is a global leader in fleet management software solutions, with a strong presence in Dubai and the UAE. Their comprehensive platform offers a wide range of features, including GPS tracking, route optimization, and asset management, enabling businesses to maximize the efficiency of their fleet operations. With real-time visibility into vehicle location, status, and performance, Fleet Complete empowers businesses to improve productivity, reduce fuel consumption, and enhance customer service.

5. GPSit

GPSit is a trusted provider of fleet management software solutions, offering cutting-edge technology to businesses across Dubai and the UAE. Their platform provides real-time tracking, route optimization, and driver behavior monitoring, helping businesses optimize their fleet operations and improve overall efficiency. With a focus on reliability, scalability, and customer support, GPSit is committed to helping businesses achieve their fleet management goals and drive success in a competitive marketplace.

Conclusion

In the fast-paced business environment of Dubai, where efficiency and productivity are paramount, the adoption of fleet management software solutions is essential for businesses to stay competitive and thrive. Whether it's optimizing routes, improving fuel efficiency, or ensuring regulatory compliance, these software solutions offer a comprehensive suite of tools to help businesses streamline their operations and drive growth. By harnessing the power of technology and innovation, businesses in Dubai can unlock new opportunities for success and maintain their position as leaders in their respective industries.

[riichardwilson]

How would an SEO agency be built today? Part 1: Consumers and trends

The pandemic put everything to a halt. Then, it forced people and businesses alike in the beginner’s mind. The Zen concept hints at a seeming paradox: as you know more and more about a subject, you tend to dismiss other possibilities.  

What follows is a quest of shaping choices for the near future in a three-part piece that highlights a core question — How would you build an SEO Company agency in 2020? 

We’ll explore the complexity of the topic, mapping key touchpoints that create the agency landscape, from assessing current trends on consumer behaviour, to how key partners of an SEO Company agency have changed:

Consumer and business trends that are emerging and transforming the way people interact. (part one)

The current SEO Company agency business model and its in-depth analysis. (part two)

The possibilities ingrained in thinking about what a reshaped SEO Company agency of 2020 and beyond looks like. (part three)

We’ve designed this series as a business exercise for SEO Company agency leaders and their current struggles because we’re committed to supporting agencies push through uncertainty. 

You can use the learnings, tools, and insights that follow, together with your team, and optimize your strategy in the actual context. From Gartner’s Hype Cycle and Business Model Canvas, to an interactive section that lets you build a new type of SEO Company agency from the ground up, you’ll go through various frameworks, some more familiar than others. 

Let’s begin!

How customers look in the current context 

Since March 2020, we continued to see consumer behaviour changes, new online practices, and a global outlook that is still concerning. With anxiety factors about health and finances fueling uncertainty and high unemployment rates sweeping the world, we need to keep a close eye on the way people shop, live and consume now.

Tracking demand and looking at year over year search trends, with Google Ads data as source, remains an accurate way to understand what changed for good, and what is just a fleeting trend depending on the short-term pandemic impact. 

After all, if we put the consumer psychology lens in place, we mustn’t forget that people are more prone to evaluate essential and non-essential goods and services for daily use right now, showing more risk-aversion than usual. 

Worry drives demand, as financial issues are far from being resolved. Look at top searches in the US as of July 2020:

Following this thread, pragmatism is the driving force, as many consumers will not get back to “normal” anytime soon — a study by the Cambridge Group even coins new profiles whose core is based on immediate COVID-19 response such as Panicked Millennials (focused on household finances) or Pragmatists (focused on reducing non-essential spending).

Yet, a look at search data shows the insights in-between: more discretionary or non-essential goods are starting to bounce back in segments such as “athleisure” clothing or home entertainment, although the industries remain affected.

Even the way people look at entertainment keeps shifting, choosing to spend leisure time close to home or in a safe manner: 

On the other hand, because some people still work or spend most of their time in their houses, together with family and close friends, the home improvement segment continues to grow: 

While commute and travel budgets have been put on halt for most information workers, remote work seems to be here to stay. It’s what constant demand for building a home office points towards, anyway:

And a constant, rising demand for car rentals and safe, private mobility in general:

Consumer intent reveals an acceleration of shifting channel preferences with a focus on online operations, although macro studies show anxiety levels regarding brick and mortar easing a bit. For instance, the Deloitte State of the Consumer Tracker confirms an increasing tendency in trust levels to shop in stores (49%), go to restaurants (32%) or stay in a hotel (34%) at a global level. Of course, the numbers remain low.

That’s why a prolific avenue is to challenge the macro-level studies with search data — it’s where the relevant insights dwell, helping you discern between lasting trends, spurs of the moment, and important shifts in consumer interest that influence business operations as well. 

What trends are emerging that might impact SEO agencies?

Having looked at the state of consumers today, which can prove a certain degree of familiarity for your SEO Company team, it’s important to take this next step — look at the state of businesses and how consumer shifts generate new trends that impact the whole chain.

To pick the most relevant ones for an SEO Company agency, we’ll employ a different lens: Gartner’s Hype Cycle. In short, the framework proposed by Gartner enables you to critically assess the promise of emerging technology through these phases:

Innovation trigger: although there’s no commercial viability yet, there’s a lot of interest in the potential of a new technology. Take AI for example, everybody’s talking about it.

Peak of inflated expectations: More publicity and a few success stories, but mostly struggles and failure. The promise of AI to change the world as we know it, right?

Trough of Disillusionment: Interest decreases and investors drop, as the technology fails to deliver the initial promise. Only a few developers insist.

Slope of Enlightenment: Second- and third-generation products appear as the technology begins to stabilize and show other use cases that prove to be viable. Machine learning and deep learning have strong usability segments, far from the initial scifi scenarios. 

Plateau of Productivity: The technology is applied across sectors and markets, and assessment criteria for viability are clearer now. Machine learning adoption rates continue to steadily grow.

What emerging trends can impact the current agency landscape, beyond the trough of disillusionment?

 Remote working as a viable company set-up

Even before the pandemic hit, the rise of remote working was visible. If the trend seemed to be somewhere between experimenting and a productive framework, with its acceleration due to COVID-19, remote work is becoming a big part of the new normal.

Recently, we’ve seen geographical constraints move to timezone ones, especially for synchronous companies that do most of the work together. The challenge remains to innovate both at the level of technology and business processes to transform workflows, while also maintaining a strong organizational culture. In addition, that means a different way of doing recruitment, supporting career growth, or enabling social connections in a team. That’s what Remote: office not required explores, presenting how Basecamp designed a remote-first company with all the advantages and struggles.

It’s clear that the trend is here to stay, reshaping such things as telecommuting, client relationships or individual and team productivity.

No-code is filling the gaps of “Software as a process”

Software companies, in their bid to acquire more users, have started developing highly personalized solutions, influencing a business process from start to finish. That’s why, we’re seeing a shift in thinking about software — not just a tool, but a string of actions that dictate a certain business framework and a specific market segment. For instance, tools like Zapier or Integromat allow for a high level of business flow customization, while Jupiter is a CRM dedicated to the beauty industry. 

If we consider this business need for fast implementation and high customization, one particular trend stands out. No-code, a movement where people without programming expertise build websites and flows, like connecting two systems, using drag and drop interfaces, is growing past the early days of inflated expectations. 

Transforming the traditional software development flow from “business specifications” to “software implementation”, no-code essentially implies less time and money spent on coding, and more resources for optimizing business processes (marketing agency, sales etc.) and discovery.

Think about helping, let’s say, an AC installation supplier set up a customer management system personalized with an automation solution for qualifying leads and scheduling visits, without human intervention at every step. Or building a custom feature on top of Hubspot, to satisfy your agency specialized flows. And with no focus on the technical resources, but the process design.

Businesses (SMBs and Fortune 500) are willing to experiment more in the digital environment

Talking about discovery and experimentation, the pandemic forced both small businesses and large corporate companies to look for alternatives, as digital became a primary channel for the whole funnel. If a marketing agency or sales backlog was available, the pandemic months were the time to review it.

It’s no wonder that the search for “Shopify” exploded since April-May, as more businesses needed to sell online:

Digital-first frameworks have accelerated, or as a McKinsey report puts it, “we have vaulted five years forward in consumer and business digital adoption in a matter of around eight weeks”. This creates a window of opportunity for creativity and innovation, as more and more business processes move in digital environmens: from optimizing digital infrastructure to pivoting client management and communications, rehashing customer journeys, and even identifying new segments, niches or markets that are no longer out of reach.

That also means a plethora of data needs and a way for SEO Company agencies to leverage their know-how. 

Search and discovery fragmentation

In the US, more than half of the consumers start their buying journey on Amazon, instead of Google Search, statistics that you’re probably familiar with. Google is also aware of this trend, which makes them continue to develop vertical aggregators like Jobs or News. And that is only one part of the search equation that goes beyond a “box and the 10 blue links”, being now more dependent on behaviours than anything else.

With the fast digitization of businesses after COVID, the trend of search and discovery fragmentation is accelerating at a higher rate, challenging businesses to respond to these channel shifts while thinking more about touchpoints and a buyer quest than a seamless, singular journey. Can this be the birth of a new innovation trigger?

Business networking is not what it used to be

The pandemic drastically impacted business networking, as events are not possible in person, a trend that will probably last longer than expected.  The first wave of responses was to move to online events, virtual summits and a variety of webinars, but there’s also the question of informal talks and sales meetings that need to be rethought in order to maintain the quality of interaction.

As with remote work, the geographical boundaries are not a concern anymore for finding vendors or connecting with peers, which leaves a lot of room for creativity in designing new networking processes. What will the pitch look like in another few months? Or the sales meeting? Or the agency community meetup? Probably another innovation trigger is shaping here. 

Summary

From a critical assessment of consumer macro-trends against search data, to the way business trends have accelerated in the current context, we’re starting to paint a picture of the new agency landscape. Which are here for good and which are just a trigger in the Hype Cycle? That’s an open question for you and us both.

Here’s a summary of what we’ve seen so far in terms of Consumers and Trends:

How customers look now: 

Unemployment rates and health concerns remain high, causing anxiety and making people reassess what is essential and what is non-essential for daily living.

Many consumers will not “get back to normal” as pragmatism is still the driving force for buying something new. Yet, some discretionary or non-essential goods are starting to bounce back, as caution levels waver.

New consumer profiles are emerging, as they also shift channels of consumption. Online-first pragmatists and panicked millennials are concerned with health and finances, while there is a shy recovery of “brick and mortar” consumption.

Entertainment continues to grow in the home-related areas or in the safe outdoors.     

What trends are emerging that might impact SEO Company agencies? 

Remote working is a viable company set-up that challenges business operations and organizational cultures.

No-code is filling the gaps of “Software as a process”, enabling businesses to explore tech solutions fast, with lower costs, while optimizing their processes. 

Businesses (SMBs and Fortune 500) are willing to experiment more in the digital environment, as consumers dictate new sales and marketing agency funnels.

Search and discovery fragmentation continues to accelerate, posing the challenge for businesses to rethink buyer journeys.

Networking is not about events anymore and can be the next big innovation ground.

We’ll continue this series, based on researching our SEO Company agencies community with a thorough analysis of their business models now and what the shifts in 2020 can inspire for reshaping the next-level agency. You can sign up here and be the first to receive the following articles in the series, once they’re live. 

At SEOmonitor, we’re committed to helping SEO Company agencies navigate uncertainty, so we adapt our solutions to the current context. Search Trends, the Client Health Tracker or the Reporting board are just a part of our specialized tools and resources.

We’ll get through this together!

Discover an SEO Company platform designed just for SEO Company agencies:

Learn about our solutions

About The Author

SEO Companymonitor’s mission is to help digital marketers overcome the challenges by developing innovative technologies that can make the most out of the available data and deliver insightful and reliable reports. SEO Companymonitor is committed to empowering those who want to move the SEO Company industry forward. Acquire, manage and retain more customers for your SEO Company agency with daily rank tracking, SEO Company forecasting and a unique solution for (not provided).

Website Design & SEO Delray Beach by DBL07.co

Delray Beach SEO

source http://www.scpie.org/how-would-an-seo-agency-be-built-today-part-1-consumers-and-trends/ source https://scpie.tumblr.com/post/628412705957691392

[scpie]

How would an SEO agency be built today? Part 1: Consumers and trends

The pandemic put everything to a halt. Then, it forced people and businesses alike in the beginner’s mind. The Zen concept hints at a seeming paradox: as you know more and more about a subject, you tend to dismiss other possibilities.  

What follows is a quest of shaping choices for the near future in a three-part piece that highlights a core question — How would you build an SEO Company agency in 2020? 

We’ll explore the complexity of the topic, mapping key touchpoints that create the agency landscape, from assessing current trends on consumer behaviour, to how key partners of an SEO Company agency have changed:

Consumer and business trends that are emerging and transforming the way people interact. (part one)

The current SEO Company agency business model and its in-depth analysis. (part two)

The possibilities ingrained in thinking about what a reshaped SEO Company agency of 2020 and beyond looks like. (part three)

We’ve designed this series as a business exercise for SEO Company agency leaders and their current struggles because we’re committed to supporting agencies push through uncertainty. 

You can use the learnings, tools, and insights that follow, together with your team, and optimize your strategy in the actual context. From Gartner’s Hype Cycle and Business Model Canvas, to an interactive section that lets you build a new type of SEO Company agency from the ground up, you’ll go through various frameworks, some more familiar than others. 

Let’s begin!

How customers look in the current context 

Since March 2020, we continued to see consumer behaviour changes, new online practices, and a global outlook that is still concerning. With anxiety factors about health and finances fueling uncertainty and high unemployment rates sweeping the world, we need to keep a close eye on the way people shop, live and consume now.

Tracking demand and looking at year over year search trends, with Google Ads data as source, remains an accurate way to understand what changed for good, and what is just a fleeting trend depending on the short-term pandemic impact. 

After all, if we put the consumer psychology lens in place, we mustn’t forget that people are more prone to evaluate essential and non-essential goods and services for daily use right now, showing more risk-aversion than usual. 

Worry drives demand, as financial issues are far from being resolved. Look at top searches in the US as of July 2020:

Following this thread, pragmatism is the driving force, as many consumers will not get back to “normal” anytime soon — a study by the Cambridge Group even coins new profiles whose core is based on immediate COVID-19 response such as Panicked Millennials (focused on household finances) or Pragmatists (focused on reducing non-essential spending).

Yet, a look at search data shows the insights in-between: more discretionary or non-essential goods are starting to bounce back in segments such as “athleisure” clothing or home entertainment, although the industries remain affected.

Even the way people look at entertainment keeps shifting, choosing to spend leisure time close to home or in a safe manner: 

On the other hand, because some people still work or spend most of their time in their houses, together with family and close friends, the home improvement segment continues to grow: 

While commute and travel budgets have been put on halt for most information workers, remote work seems to be here to stay. It’s what constant demand for building a home office points towards, anyway:

And a constant, rising demand for car rentals and safe, private mobility in general:

Consumer intent reveals an acceleration of shifting channel preferences with a focus on online operations, although macro studies show anxiety levels regarding brick and mortar easing a bit. For instance, the Deloitte State of the Consumer Tracker confirms an increasing tendency in trust levels to shop in stores (49%), go to restaurants (32%) or stay in a hotel (34%) at a global level. Of course, the numbers remain low.

That’s why a prolific avenue is to challenge the macro-level studies with search data — it’s where the relevant insights dwell, helping you discern between lasting trends, spurs of the moment, and important shifts in consumer interest that influence business operations as well. 

What trends are emerging that might impact SEO agencies?

Having looked at the state of consumers today, which can prove a certain degree of familiarity for your SEO Company team, it’s important to take this next step — look at the state of businesses and how consumer shifts generate new trends that impact the whole chain.

To pick the most relevant ones for an SEO Company agency, we’ll employ a different lens: Gartner’s Hype Cycle. In short, the framework proposed by Gartner enables you to critically assess the promise of emerging technology through these phases:

Innovation trigger: although there’s no commercial viability yet, there’s a lot of interest in the potential of a new technology. Take AI for example, everybody’s talking about it.

Peak of inflated expectations: More publicity and a few success stories, but mostly struggles and failure. The promise of AI to change the world as we know it, right?

Trough of Disillusionment: Interest decreases and investors drop, as the technology fails to deliver the initial promise. Only a few developers insist.

Slope of Enlightenment: Second- and third-generation products appear as the technology begins to stabilize and show other use cases that prove to be viable. Machine learning and deep learning have strong usability segments, far from the initial scifi scenarios. 

Plateau of Productivity: The technology is applied across sectors and markets, and assessment criteria for viability are clearer now. Machine learning adoption rates continue to steadily grow.

What emerging trends can impact the current agency landscape, beyond the trough of disillusionment?

 Remote working as a viable company set-up

Even before the pandemic hit, the rise of remote working was visible. If the trend seemed to be somewhere between experimenting and a productive framework, with its acceleration due to COVID-19, remote work is becoming a big part of the new normal.

Recently, we’ve seen geographical constraints move to timezone ones, especially for synchronous companies that do most of the work together. The challenge remains to innovate both at the level of technology and business processes to transform workflows, while also maintaining a strong organizational culture. In addition, that means a different way of doing recruitment, supporting career growth, or enabling social connections in a team. That’s what Remote: office not required explores, presenting how Basecamp designed a remote-first company with all the advantages and struggles.

It’s clear that the trend is here to stay, reshaping such things as telecommuting, client relationships or individual and team productivity.

No-code is filling the gaps of “Software as a process”

Software companies, in their bid to acquire more users, have started developing highly personalized solutions, influencing a business process from start to finish. That’s why, we’re seeing a shift in thinking about software — not just a tool, but a string of actions that dictate a certain business framework and a specific market segment. For instance, tools like Zapier or Integromat allow for a high level of business flow customization, while Jupiter is a CRM dedicated to the beauty industry. 

If we consider this business need for fast implementation and high customization, one particular trend stands out. No-code, a movement where people without programming expertise build websites and flows, like connecting two systems, using drag and drop interfaces, is growing past the early days of inflated expectations. 

Transforming the traditional software development flow from “business specifications” to “software implementation”, no-code essentially implies less time and money spent on coding, and more resources for optimizing business processes (marketing agency, sales etc.) and discovery.

Think about helping, let’s say, an AC installation supplier set up a customer management system personalized with an automation solution for qualifying leads and scheduling visits, without human intervention at every step. Or building a custom feature on top of Hubspot, to satisfy your agency specialized flows. And with no focus on the technical resources, but the process design.

Businesses (SMBs and Fortune 500) are willing to experiment more in the digital environment

Talking about discovery and experimentation, the pandemic forced both small businesses and large corporate companies to look for alternatives, as digital became a primary channel for the whole funnel. If a marketing agency or sales backlog was available, the pandemic months were the time to review it.

It’s no wonder that the search for “Shopify” exploded since April-May, as more businesses needed to sell online:

Digital-first frameworks have accelerated, or as a McKinsey report puts it, “we have vaulted five years forward in consumer and business digital adoption in a matter of around eight weeks”. This creates a window of opportunity for creativity and innovation, as more and more business processes move in digital environmens: from optimizing digital infrastructure to pivoting client management and communications, rehashing customer journeys, and even identifying new segments, niches or markets that are no longer out of reach.

That also means a plethora of data needs and a way for SEO Company agencies to leverage their know-how. 

Search and discovery fragmentation

In the US, more than half of the consumers start their buying journey on Amazon, instead of Google Search, statistics that you’re probably familiar with. Google is also aware of this trend, which makes them continue to develop vertical aggregators like Jobs or News. And that is only one part of the search equation that goes beyond a “box and the 10 blue links”, being now more dependent on behaviours than anything else.

With the fast digitization of businesses after COVID, the trend of search and discovery fragmentation is accelerating at a higher rate, challenging businesses to respond to these channel shifts while thinking more about touchpoints and a buyer quest than a seamless, singular journey. Can this be the birth of a new innovation trigger?

Business networking is not what it used to be

The pandemic drastically impacted business networking, as events are not possible in person, a trend that will probably last longer than expected.  The first wave of responses was to move to online events, virtual summits and a variety of webinars, but there’s also the question of informal talks and sales meetings that need to be rethought in order to maintain the quality of interaction.

As with remote work, the geographical boundaries are not a concern anymore for finding vendors or connecting with peers, which leaves a lot of room for creativity in designing new networking processes. What will the pitch look like in another few months? Or the sales meeting? Or the agency community meetup? Probably another innovation trigger is shaping here. 

Summary

From a critical assessment of consumer macro-trends against search data, to the way business trends have accelerated in the current context, we’re starting to paint a picture of the new agency landscape. Which are here for good and which are just a trigger in the Hype Cycle? That’s an open question for you and us both.

Here’s a summary of what we’ve seen so far in terms of Consumers and Trends:

How customers look now: 

Unemployment rates and health concerns remain high, causing anxiety and making people reassess what is essential and what is non-essential for daily living.

Many consumers will not “get back to normal” as pragmatism is still the driving force for buying something new. Yet, some discretionary or non-essential goods are starting to bounce back, as caution levels waver.

New consumer profiles are emerging, as they also shift channels of consumption. Online-first pragmatists and panicked millennials are concerned with health and finances, while there is a shy recovery of “brick and mortar” consumption.

Entertainment continues to grow in the home-related areas or in the safe outdoors.     

What trends are emerging that might impact SEO Company agencies? 

Remote working is a viable company set-up that challenges business operations and organizational cultures.

No-code is filling the gaps of “Software as a process”, enabling businesses to explore tech solutions fast, with lower costs, while optimizing their processes. 

Businesses (SMBs and Fortune 500) are willing to experiment more in the digital environment, as consumers dictate new sales and marketing agency funnels.

Search and discovery fragmentation continues to accelerate, posing the challenge for businesses to rethink buyer journeys.

Networking is not about events anymore and can be the next big innovation ground.

We’ll continue this series, based on researching our SEO Company agencies community with a thorough analysis of their business models now and what the shifts in 2020 can inspire for reshaping the next-level agency. You can sign up here and be the first to receive the following articles in the series, once they’re live. 

At SEOmonitor, we’re committed to helping SEO Company agencies navigate uncertainty, so we adapt our solutions to the current context. Search Trends, the Client Health Tracker or the Reporting board are just a part of our specialized tools and resources.

We’ll get through this together!

Discover an SEO Company platform designed just for SEO Company agencies:

Learn about our solutions

About The Author

SEO Companymonitor’s mission is to help digital marketers overcome the challenges by developing innovative technologies that can make the most out of the available data and deliver insightful and reliable reports. SEO Companymonitor is committed to empowering those who want to move the SEO Company industry forward. Acquire, manage and retain more customers for your SEO Company agency with daily rank tracking, SEO Company forecasting and a unique solution for (not provided).

Website Design & SEO Delray Beach by DBL07.co

Delray Beach SEO

source http://www.scpie.org/how-would-an-seo-agency-be-built-today-part-1-consumers-and-trends/

[laurelkrugerr]

How would an SEO agency be built today? Part 1: Consumers and trends

The pandemic put everything to a halt. Then, it forced people and businesses alike in the beginner’s mind. The Zen concept hints at a seeming paradox: as you know more and more about a subject, you tend to dismiss other possibilities.  

What follows is a quest of shaping choices for the near future in a three-part piece that highlights a core question — How would you build an SEO Company agency in 2020? 

We’ll explore the complexity of the topic, mapping key touchpoints that create the agency landscape, from assessing current trends on consumer behaviour, to how key partners of an SEO Company agency have changed:

Consumer and business trends that are emerging and transforming the way people interact. (part one)

The current SEO Company agency business model and its in-depth analysis. (part two)

The possibilities ingrained in thinking about what a reshaped SEO Company agency of 2020 and beyond looks like. (part three)

We’ve designed this series as a business exercise for SEO Company agency leaders and their current struggles because we’re committed to supporting agencies push through uncertainty. 

You can use the learnings, tools, and insights that follow, together with your team, and optimize your strategy in the actual context. From Gartner’s Hype Cycle and Business Model Canvas, to an interactive section that lets you build a new type of SEO Company agency from the ground up, you’ll go through various frameworks, some more familiar than others. 

Let’s begin!

How customers look in the current context 

Since March 2020, we continued to see consumer behaviour changes, new online practices, and a global outlook that is still concerning. With anxiety factors about health and finances fueling uncertainty and high unemployment rates sweeping the world, we need to keep a close eye on the way people shop, live and consume now.

Tracking demand and looking at year over year search trends, with Google Ads data as source, remains an accurate way to understand what changed for good, and what is just a fleeting trend depending on the short-term pandemic impact. 

After all, if we put the consumer psychology lens in place, we mustn’t forget that people are more prone to evaluate essential and non-essential goods and services for daily use right now, showing more risk-aversion than usual. 

Worry drives demand, as financial issues are far from being resolved. Look at top searches in the US as of July 2020:

Following this thread, pragmatism is the driving force, as many consumers will not get back to “normal” anytime soon — a study by the Cambridge Group even coins new profiles whose core is based on immediate COVID-19 response such as Panicked Millennials (focused on household finances) or Pragmatists (focused on reducing non-essential spending).

Yet, a look at search data shows the insights in-between: more discretionary or non-essential goods are starting to bounce back in segments such as “athleisure” clothing or home entertainment, although the industries remain affected.

Even the way people look at entertainment keeps shifting, choosing to spend leisure time close to home or in a safe manner: 

On the other hand, because some people still work or spend most of their time in their houses, together with family and close friends, the home improvement segment continues to grow: 

While commute and travel budgets have been put on halt for most information workers, remote work seems to be here to stay. It’s what constant demand for building a home office points towards, anyway:

And a constant, rising demand for car rentals and safe, private mobility in general:

Consumer intent reveals an acceleration of shifting channel preferences with a focus on online operations, although macro studies show anxiety levels regarding brick and mortar easing a bit. For instance, the Deloitte State of the Consumer Tracker confirms an increasing tendency in trust levels to shop in stores (49%), go to restaurants (32%) or stay in a hotel (34%) at a global level. Of course, the numbers remain low.

That’s why a prolific avenue is to challenge the macro-level studies with search data — it’s where the relevant insights dwell, helping you discern between lasting trends, spurs of the moment, and important shifts in consumer interest that influence business operations as well. 

What trends are emerging that might impact SEO agencies?

Having looked at the state of consumers today, which can prove a certain degree of familiarity for your SEO Company team, it’s important to take this next step — look at the state of businesses and how consumer shifts generate new trends that impact the whole chain.

To pick the most relevant ones for an SEO Company agency, we’ll employ a different lens: Gartner’s Hype Cycle. In short, the framework proposed by Gartner enables you to critically assess the promise of emerging technology through these phases:

Innovation trigger: although there’s no commercial viability yet, there’s a lot of interest in the potential of a new technology. Take AI for example, everybody’s talking about it.

Peak of inflated expectations: More publicity and a few success stories, but mostly struggles and failure. The promise of AI to change the world as we know it, right?

Trough of Disillusionment: Interest decreases and investors drop, as the technology fails to deliver the initial promise. Only a few developers insist.

Slope of Enlightenment: Second- and third-generation products appear as the technology begins to stabilize and show other use cases that prove to be viable. Machine learning and deep learning have strong usability segments, far from the initial scifi scenarios. 

Plateau of Productivity: The technology is applied across sectors and markets, and assessment criteria for viability are clearer now. Machine learning adoption rates continue to steadily grow.

What emerging trends can impact the current agency landscape, beyond the trough of disillusionment?

 Remote working as a viable company set-up

Even before the pandemic hit, the rise of remote working was visible. If the trend seemed to be somewhere between experimenting and a productive framework, with its acceleration due to COVID-19, remote work is becoming a big part of the new normal.

Recently, we’ve seen geographical constraints move to timezone ones, especially for synchronous companies that do most of the work together. The challenge remains to innovate both at the level of technology and business processes to transform workflows, while also maintaining a strong organizational culture. In addition, that means a different way of doing recruitment, supporting career growth, or enabling social connections in a team. That’s what Remote: office not required explores, presenting how Basecamp designed a remote-first company with all the advantages and struggles.

It’s clear that the trend is here to stay, reshaping such things as telecommuting, client relationships or individual and team productivity.

No-code is filling the gaps of “Software as a process”

Software companies, in their bid to acquire more users, have started developing highly personalized solutions, influencing a business process from start to finish. That’s why, we’re seeing a shift in thinking about software — not just a tool, but a string of actions that dictate a certain business framework and a specific market segment. For instance, tools like Zapier or Integromat allow for a high level of business flow customization, while Jupiter is a CRM dedicated to the beauty industry. 

If we consider this business need for fast implementation and high customization, one particular trend stands out. No-code, a movement where people without programming expertise build websites and flows, like connecting two systems, using drag and drop interfaces, is growing past the early days of inflated expectations. 

Transforming the traditional software development flow from “business specifications” to “software implementation”, no-code essentially implies less time and money spent on coding, and more resources for optimizing business processes (marketing agency, sales etc.) and discovery.

Think about helping, let’s say, an AC installation supplier set up a customer management system personalized with an automation solution for qualifying leads and scheduling visits, without human intervention at every step. Or building a custom feature on top of Hubspot, to satisfy your agency specialized flows. And with no focus on the technical resources, but the process design.

Businesses (SMBs and Fortune 500) are willing to experiment more in the digital environment

Talking about discovery and experimentation, the pandemic forced both small businesses and large corporate companies to look for alternatives, as digital became a primary channel for the whole funnel. If a marketing agency or sales backlog was available, the pandemic months were the time to review it.

It’s no wonder that the search for “Shopify” exploded since April-May, as more businesses needed to sell online:

Digital-first frameworks have accelerated, or as a McKinsey report puts it, “we have vaulted five years forward in consumer and business digital adoption in a matter of around eight weeks”. This creates a window of opportunity for creativity and innovation, as more and more business processes move in digital environmens: from optimizing digital infrastructure to pivoting client management and communications, rehashing customer journeys, and even identifying new segments, niches or markets that are no longer out of reach.

That also means a plethora of data needs and a way for SEO Company agencies to leverage their know-how. 

Search and discovery fragmentation

In the US, more than half of the consumers start their buying journey on Amazon, instead of Google Search, statistics that you’re probably familiar with. Google is also aware of this trend, which makes them continue to develop vertical aggregators like Jobs or News. And that is only one part of the search equation that goes beyond a “box and the 10 blue links”, being now more dependent on behaviours than anything else.

With the fast digitization of businesses after COVID, the trend of search and discovery fragmentation is accelerating at a higher rate, challenging businesses to respond to these channel shifts while thinking more about touchpoints and a buyer quest than a seamless, singular journey. Can this be the birth of a new innovation trigger?

Business networking is not what it used to be

The pandemic drastically impacted business networking, as events are not possible in person, a trend that will probably last longer than expected.  The first wave of responses was to move to online events, virtual summits and a variety of webinars, but there’s also the question of informal talks and sales meetings that need to be rethought in order to maintain the quality of interaction.

As with remote work, the geographical boundaries are not a concern anymore for finding vendors or connecting with peers, which leaves a lot of room for creativity in designing new networking processes. What will the pitch look like in another few months? Or the sales meeting? Or the agency community meetup? Probably another innovation trigger is shaping here. 

Summary

From a critical assessment of consumer macro-trends against search data, to the way business trends have accelerated in the current context, we’re starting to paint a picture of the new agency landscape. Which are here for good and which are just a trigger in the Hype Cycle? That’s an open question for you and us both.

Here’s a summary of what we’ve seen so far in terms of Consumers and Trends:

How customers look now: 

Unemployment rates and health concerns remain high, causing anxiety and making people reassess what is essential and what is non-essential for daily living.

Many consumers will not “get back to normal” as pragmatism is still the driving force for buying something new. Yet, some discretionary or non-essential goods are starting to bounce back, as caution levels waver.

New consumer profiles are emerging, as they also shift channels of consumption. Online-first pragmatists and panicked millennials are concerned with health and finances, while there is a shy recovery of “brick and mortar” consumption.

Entertainment continues to grow in the home-related areas or in the safe outdoors.     

What trends are emerging that might impact SEO Company agencies? 

Remote working is a viable company set-up that challenges business operations and organizational cultures.

No-code is filling the gaps of “Software as a process”, enabling businesses to explore tech solutions fast, with lower costs, while optimizing their processes. 

Businesses (SMBs and Fortune 500) are willing to experiment more in the digital environment, as consumers dictate new sales and marketing agency funnels.

Search and discovery fragmentation continues to accelerate, posing the challenge for businesses to rethink buyer journeys.

Networking is not about events anymore and can be the next big innovation ground.

We’ll continue this series, based on researching our SEO Company agencies community with a thorough analysis of their business models now and what the shifts in 2020 can inspire for reshaping the next-level agency. You can sign up here and be the first to receive the following articles in the series, once they’re live. 

At SEOmonitor, we’re committed to helping SEO Company agencies navigate uncertainty, so we adapt our solutions to the current context. Search Trends, the Client Health Tracker or the Reporting board are just a part of our specialized tools and resources.

We’ll get through this together!

Discover an SEO Company platform designed just for SEO Company agencies:

Learn about our solutions

About The Author

SEO Companymonitor’s mission is to help digital marketers overcome the challenges by developing innovative technologies that can make the most out of the available data and deliver insightful and reliable reports. SEO Companymonitor is committed to empowering those who want to move the SEO Company industry forward. Acquire, manage and retain more customers for your SEO Company agency with daily rank tracking, SEO Company forecasting and a unique solution for (not provided).

Website Design & SEO Delray Beach by DBL07.co

Delray Beach SEO

source http://www.scpie.org/how-would-an-seo-agency-be-built-today-part-1-consumers-and-trends/ source https://scpie1.blogspot.com/2020/09/how-would-seo-agency-be-built-today.html

[vivekbsworld]

Driving Efficiency: Exploring Fleet Management Software Solutions in Dubai

In the bustling city of Dubai, where logistics and transportation are vital for economic growth, efficient fleet management is essential for businesses to thrive. From ensuring timely deliveries to optimizing routes and maintaining vehicle health, the challenges faced by fleet operators in Dubai are diverse and dynamic. Fortunately, advancements in technology have paved the way for innovative solutions, with fleet management software emerging as a game-changer for businesses seeking to enhance their operational efficiency and stay ahead in the competitive market. Let’s explore some of the top fleet management software solutions in Dubai and how they can benefit businesses operating in the region.

1. Trinetra Wireless

Trinetra Wireless is a leading provider of fleet management software solutions, offering comprehensive tools to optimize fleet operations and improve productivity. Their platform includes features such as real-time vehicle tracking, route optimization, driver behavior monitoring, and maintenance scheduling. With Trinetra Wireless’s intuitive interface and customizable reports, businesses in Dubai can gain valuable insights into their fleet performance and make data-driven decisions to drive efficiency and reduce costs.

2. Fleet Complete

Fleet Complete is a trusted name in the fleet management software industry, offering a range of solutions tailored to the needs of businesses in Dubai. Their platform provides real-time tracking, asset management, driver safety monitoring, and fuel efficiency analysis, helping businesses streamline their operations and maximize profitability. With Fleet Complete’s user-friendly interface and advanced reporting capabilities, fleet operators in Dubai can effectively manage their fleets, improve customer service, and stay competitive in the market.

3. Telemax

Telemax is a prominent provider of fleet management software solutions in Dubai, offering a suite of tools designed to optimize fleet performance and reduce operating costs. Their platform includes features such as GPS tracking, route planning, driver behavior monitoring, and vehicle maintenance scheduling. With Telemax’s cloud-based platform and mobile applications, businesses can manage their fleets from anywhere, at any time, ensuring seamless operations and superior service delivery to customers.

4. Fleet Robo

Fleet Robo is a leading provider of fleet management software solutions, catering to businesses of all sizes in Dubai. Their platform offers real-time vehicle tracking, route optimization, fuel monitoring, and driver performance analysis, enabling businesses to improve efficiency and reduce costs. With Fleet Robo’s intuitive dashboard and predictive analytics, fleet operators in Dubai can proactively identify issues, optimize resources, and drive business growth in a competitive market.

5. Matrix Telematics

Matrix Telematics is a trusted provider of fleet management software solutions, offering innovative tools to optimize fleet operations and enhance productivity. Their platform includes features such as vehicle tracking, driver behavior monitoring, fuel management, and compliance reporting, helping businesses in Dubai stay compliant with regulations and improve safety. With Matrix Telematics’s customizable solutions and dedicated customer support, businesses can effectively manage their fleets and achieve their business objectives with confidence.

Conclusion

In a dynamic and competitive business environment like Dubai, efficient fleet management is crucial for businesses to succeed. With the right fleet management software solution, businesses can optimize their operations, improve productivity, and stay ahead of the competition. Whether it’s real-time tracking, route optimization, driver safety monitoring, or compliance reporting, the fleet management software solutions available in Dubai offer a comprehensive set of tools to address the diverse needs of businesses operating in the region. By leveraging these innovative technologies, businesses can drive efficiency, reduce costs, and deliver superior service to customers, positioning themselves for long-term success in Dubai’s thriving market.