#and if ''it varies'' isn't an essential part of the creative process

[razzle-zazzle]

How do you come up with the titles for your fics? They're very creative!

This is a very funny question for me to receive, because the answer... varies. Prior to getting an AO3 account, I only really titled my fics if I had a good idea for a title; AO3 requires every piece to be titled, though, and a lot of them... did not come easily.

I have the easiest time with Whumptobers, as I just title those based on the prompt. Otherwise, I have to come up with the titles myself, and it's usually the first thing I think of that sounds good enough. I have two pieces titled "i don't even know" and "dormmates (idk what to call this)" respectively purely bc I couldn't think of a title for them, and then I have pieces where the title is some low-meaning jargon that vibed like "it's snow problem!" "tiny steps in the night" "eggs for one" and so on. So more often than not I'm scrambling to figure out some kind of title to satisfy AO3 and then leaving the piece untitled on tumblr bc it doesn't need one.

When it comes to naming AUs... yeah, that varies too. I had a lot of trouble coming up with a name for the Between AU because a lot of what I was coming up with (Bergen Branch, Bergen Brothers, etc) either felt misleading, incomplete, or didn't fit the tone quite right. So even though "Between AU" makes no reference to the fact that Branch gets to be Bergen royalty, it still works with Branch's character arcs in that AU as being caught between different worlds. Some of my AU titles end up being more literal or descriptive (Undead Acrobat, PN Rapids AU), and some get to be a little more poetic (Pearl & Seaglass, The River Runs Deep).

There is one series where I spent a lot of time figuring out titles; in fact, just a few weeks ago I had a category two brainrot event that witnessed me going through all the ice and ice-related Wikipedia articles + a thesaurus shifting some of the titles in If We're All for One World (the title of which is literally just a lyric from the show's theme song, lmao). And the names from that series don't all fit a cohesive theme! I just put them together based on the other pieces they could be themed with, and based on what served the story best! I do have a series where all the names follow a theme (Buried Beneath), but it's a loose theme of "earth-related" lmao.

tl;dr I pick names based on what works for the fic itself, but sometimes I just throw words together until I get something that sounds vaguely fitting, and sometimes the fic is part of a series where the titles have some kind of theme, but even then it tends to be loosey-goosey.

[pouringsuccess]

Run a Pub or Brewery: Crafting Success in the Heart of the Community

The prospect of running a pub or brewery is an enticing one, combining the joy of crafting unique beverages with the pleasure of creating a vibrant community space. Whether you're drawn to the traditional charm of a local pub or the creative buzz of a brewery, this venture promises a fulfilling blend of business, creativity, and community engagement.

Why Run a Pub or Brewery?

Running a pub or brewery isn't just about selling drinks; it's about creating experiences, fostering community ties, and showcasing your passion for quality beverages.

Creating a Community Haven

The Role of a Pub in Society

Pubs have long been the heart of British communities, offering a warm, welcoming space for socialising, dining, and celebrating. They are places where friendships are formed, where locals and visitors alike can share stories and laughter over a pint. As a pub owner, you become a vital part of this enduring tradition.

Tailoring Your Pub to Your Audience

Understanding your clientele is key. Whether catering to locals, tourists, or specific interest groups, your pub can be a reflection of the community it serves. This might mean hosting quiz nights, live music events, or themed evenings to cater to different interests and create a varied, engaging calendar for your patrons.

Brewing Up Business

The Craft of Brewing

Brewing is an art and a science. Running a brewery allows you to explore this craft, creating unique beers that reflect your style and expertise. This process involves selecting the right ingredients, experimenting with different brewing techniques, and constantly refining your recipes based on feedback and trends.

Connecting with Customers

A brewery offers more than just beer; it's a destination for enthusiasts and novices alike, offering tours, tastings, and events. These experiences provide an opportunity for customers to connect with your brand on a deeper level, learning about the brewing process and the stories behind each beer.

The Best of Both Worlds

Synergies and Opportunities

Running a pub with an on-site brewery can be a unique selling point, offering customers a 'from tank to tap' experience. This synergy allows for a seamless integration of production and sales, providing customers with the freshest beer possible. It also creates a unique atmosphere, as patrons can enjoy their drinks amidst the very tanks where they were brewed.

Marketing and Branding

Effective branding and marketing are crucial. This could range from hosting beer festivals to collaborating with local businesses. Developing a strong brand identity and online presence is essential in today's digital age. Engaging with customers through social media, maintaining a dynamic website, and leveraging online reviews can significantly boost your pub or brewery's profile.

Navigating the Practicalities

Licenses and Regulations

Ensure you have the necessary licenses for serving alcohol and possibly for brewing, along with adhering to health and safety standards. Navigating these legal requirements can be complex but is crucial for operating your business legally and safely.

Financial Management

Understanding the financial aspects, from investment to day-to-day expenses, is vital for sustainable success. This includes budgeting for ingredients, equipment, staff wages, and marketing efforts. Keeping a close eye on cash flow and profitability will help you make informed decisions about the growth and direction of your business.

FAQs

Q: What are the first steps in starting a pub or brewery? A: Research the market, define your concept, and understand the legal and financial requirements.

Q: How important is location for a pub or brewery? A: Crucial. The location impacts your customer base, accessibility, and competition.

Q: Can a novice succeed in this industry? A: Absolutely. With passion, research, and perhaps some expert guidance, anyone can succeed.

Conclusion

Running a pub or brewery is a journey that blends passion with entrepreneurship. It's about creating a space where every pint and conversation adds to the rich tapestry of community life. Whether you're pulling pints in a cosy pub or crafting the next big beer in your brewery, you're not just running a business – you're creating a legacy.

Looking to run a pub or brewery? Go to the Trust Inns website.