#and preparing an extensively vetted portfolio on top of that

[miodiodavinci]

woughh,,,,, busy,,,,,,,,,

[canadiananabolics]

Elevate Your Fitness Journey with Top-Quality Steroids from Canadian Anabolics

If you've been scouring the digital realm for a reliable source of high-grade steroids in Canada, prepare to end your search – we’re Canadian Anabolics, your new and final destination for premium steroid products online in the Great White North.

Anabolic Advantage – The Canadian Anabolics Edge

With an unwavering commitment to our customers, we meticulously vet, test, and offer the finest steroids, ensuring that we become the focal point for your fitness ambitions. At Canadian Anabolics, we redefine excellence in the industry, and here’s how we do it:

A Cut Above the Rest

From the slew of inferior products on the market, our line-up stands out with uncompromising quality and trustworthiness. Backed by extensive research, our range empowers athletes and bodybuilders to pursue their peak performance safely and effectively. With our extensive portfolio, your tailored fitness path is just a click away.

The Safety Net of Quality

We don’t just sell – we safeguard. Our products undergo rigorous testing, assuring you that what you get meets the highest safety and efficacy standards. It’s a proactive stance to keep you focused on your goals without concerns about product authenticity or quality.

Commitment to Community

Our community isn't just an afterthought; it’s our core. Through regular engagement, we don't just offer products; we provide a network of support, advice, and shared inspiration. We believe that the true value of our offerings lies in enabling a collective pursuit of health and fitness across Canada.

Putting You First

We personalize your buying experience, understanding that every customer is unique. Whether you’re a seasoned pro or a newbie, we tailor advice and product selection to your specific needs. We are not just selling steroids; we are facilitating journeys and achievements.

The How-To of Online Steroid Shopping

Navigating the online shopping sphere for steroids can be daunting, especially with concerns about legality, authenticity, and safety. We break it down into manageable, informed, and secure steps:

Legality Labyrinth – Demystified

The legality of steroid purchasing can be a cloud of confusion. At Canadian Anabolics, we guide you with clarity, abiding by all regulations and ensuring that your purchases are legal and compliant. We educate our consumers so that they are informed and at ease.

Authenticity Assurance

The world of steroids is rife with counterfeit products. When you choose Canadian Anabolics, you choose uncompromising authenticity. Our direct sourcing and stringent quality control mean you receive the real deal every time.

Secure Transactions

Your online security is paramount. We employ the latest in encryption technology to safeguard your information. Our payment system is safe, quick, and designed for a hassle-free experience.

Customer Support that Cares

Our support team is not a mere formality; they are an extension of our brand's commitment to your satisfaction. Whether you have a query or need advice, we are here for you round the clock.

The Canadian Anabolics Community – More Than Products

Beyond the boxes and blister packs, Canadian Anabolics fosters a community where enthusiasts can thrive. Here, you get access to:

Expert Advice and Tips

Our blog is a treasure trove of knowledge. We share expert tips, training regimens, and dietary advice. We believe that informed consumers make the best athletes.

Success Stories and Testimonials

The tales of triumph from our community members are the pulse of Canadian Anabolics. Real stories highlight the real achievements of our customers, inspiring others to reach for the stars.

Member-Exclusive Events and Promotions

We don’t just ideate community; we celebrate it with exclusive events and promotions. It is our way of giving back to the members who make our community vibrant and alive.

Final Call – Join the Canadian Anabolics Family

In a landscape dotted with uncertainties, Canadian Anabolics is a beacon of trust and excellence. We invite you to step into our world of premium products, unwavering support, and a shared drive for a healthier, fitter Canada. Your fitness odyssey deserves the best; it deserves Canadian Anabolics.

Ready to redefine your fitness routine? Visit us and become a part of the Canadian Anabolics family. It’s more than a purchase; it’s an investment in a community that stands for the betterment of each member.

[adammarkram]

The Ultimate Guide to Hiring a Property Management Company: Tips and Tricks

Whether you're a seasoned real estate investor or a homeowner looking to rent out your property, relying on professionals can make a big difference. Opting for a property management company to handle the day-to-day operations of your property, whether commercial or residential, can relieve stress and maximize returns. However, finding the right property management company is not as easy as it seems. That's why we've compiled the ultimate guide to help you navigate this crucial decision effectively.

Define Your Needs and Objectives

Before diving into the search for a property management company, take the time to outline your specific needs and goals. Are you looking for someone to manage a single-family home or a portfolio of commercial properties? Clarify your expectations regarding tenant management, maintenance, rent collection, and financial reporting. Understanding your requirements will streamline the selection process and ensure you find a company that aligns with your objectives.

Research Extensively

Don't settle for the first property management company that crosses your path. Conduct thorough research to identify potential candidates. Utilize online resources, such as directories and review platforms, to compile a list of reputable companies in your area. Seek recommendations from fellow investors or homeowners who have experience working with property managers. Additionally, consider attending local real estate events or networking with industry professionals to gather insights and recommendations.

Evaluate Experience and Expertise

When vetting property management companies, prioritize experience and expertise in managing properties similar to yours. Look for property management companies Bakersfield, California,  that have a proven track record in handling either commercial or home properties, depending on your needs. Inquire about the types of properties they specialize in and request case studies or client testimonials to gauge their success rate. A seasoned property management company will possess the knowledge and resources to address various challenges effectively.

Assess Communication and Transparency

Effective communication is paramount in the landlord-property manager relationship. Evaluate how responsive and transparent each prospective company is during the initial consultation phase. Pay attention to their communication style, whether it's prompt, courteous, and professional. Inquire about their communication protocols and how they keep landlords informed about property performance, maintenance issues, and tenant concerns. Opt for a property management company that prioritizes open and transparent communication channels

Review Service Agreements and Fees

Before finalizing your decision, carefully review the service agreements and fee structures offered by each property management company. While cost shouldn't be the sole determining factor, it's essential to understand the fees associated with their services and how they align with your budget and expected ROI. Inquire about any additional charges for maintenance, leasing, or tenant placement. Moreover, clarify the termination clause and any penalties associated with ending the contract prematurely.

Conduct Face-to-Face Interviews

Once you've narrowed down your options, schedule face-to-face interviews with the top contenders. This allows you to assess their professionalism, expertise, and compatibility firsthand. Prepare a list of questions addressing key aspects such as their management approach, tenant screening process, maintenance procedures, and financial reporting methods. Pay attention to their demeanor, level of engagement, and willingness to address your concerns. Ultimately, choose a property management company that instills confidence and demonstrates a genuine commitment to maximizing your property's potential.

Closing Remarks

Hiring a property management company can significantly streamline the management of your commercial or home properties, allowing you to focus on other priorities while ensuring optimal returns. By following the tips outlined in this ultimate guide, you can navigate the selection process with confidence and find a reputable company that meets your specific needs and objectives. Remember to prioritize experience, communication, and transparency throughout your search, ultimately leading to a fruitful partnership with your chosen property management firm.

[shivtechnolabs-insights]

How to Hire Dedicated React Native App Developers

There are a number of reasons why you should hire dedicated React Native app developers. They are deeply immersed in React Native and possess comprehensive knowledge of the framework. With their expertise they can build high-quality apps efficiently.

Hiring an expert React Native development team means your project will be completed faster. They have the experience to foresee issues and solve problems quickly. Experienced React Native developers have a proven track record of building user-friendly, robust apps. They remain updated and implement the best practices, dedicating their focus exclusively to your project. One of the most important advantage is that they aren’t juggling multiple clients and can devote themselves to building your app. Even after your app is launched, dedicated developers provide ongoing support and maintenance too.

Where to find top React Native developers

There are a few options for hiring dedicated React Native developers:

React Native development companies:Companies like Shiv Technolabs specialize in React Native and have a talent pool of React Native developers. They handle the hiring and management for you.

Freelance sites:Websites such as Upwork, and Fiverr have React Native developers for hire. You’ll need to review candidates and handle the hiring process yourself.

Your own hiring process:You can post job listings on sites like Indeed and LinkedIn to find React Native developers. This requires an extensive interview process but allows you to find developers that perfectly match your needs.

Referrals:Ask others in the tech community if they know any high-quality React Native developers looking for work. While riskier, referrals from trusted sources can lead to great hires.

Some More Options to Find and Hire React Native App Developers

Finding skilled React Native developers can be challenging. Yet, finding one in some of the best places would yield results. Here are some:

Check communities like Reactiflux, the official React Native Community, and React Native Radio. Active developers in the community stay updated on the latest React Native updates and best practices. Some may be open to new freelance work or job opportunities.

College computer science programs, especially those with concentrations in mobile development, are breeding grounds for new React Native talent. Build relationships with professors and see if they have any star students who will graduate soon. Some may welcome internships or entry-level positions.

React Native job sites like AngelList, Stack Overflow, and weworkremotely are dedicated places for hiring specialized tech talent. Be prepared to move quickly, as the best candidates tend to get multiple offers. Make your position as compelling as possible.

Use your professional network to spread the word you're looking to hire dedicated React Native app developers. Someone may know a developer with the skills and experience you need. Personal referrals are an excellent way to find top talent.

How to Vet and Hire React Native App Developers

To find top React Native developers, you need to vet candidates thoroughly. Here are the right steps to follow:

Review Resumes and Portfolios

Review resumes and online portfolios to evaluate a candidate’s skills and experience. Seek candidates with a minimum of 3-5 years of React Native app development, coupled with JavaScript and mobile app development expertise. Candidates should have a portfolio of React Native apps they’ve built, open-source contributions, or both.

Technical Screening

Conduct a 30-minute phone or video call to assess the developer’s technical skills. Ask questions about React Native, JavaScript, iOS, and Android to determine their level of expertise. Also evaluate how well they communicate technical concepts. Successful candidates will have a strong grasp of React Native app development and be able to explain complex topics clearly.

Assign a Coding Challenge

Candidates who pass the technical screening can be invited to complete a paid 3-5 hour React Native coding challenge. This allows you to evaluate their coding skills and see samples of their work firsthand. Look for clean, modular, and well-commented code that follows industry best practices. Candidates should be able to build a basic React Native app with custom components, state management, API calls, and styling.

In-Depth Interviews

Discuss the candidate’s experience, interests, and career goals. Also evaluate culture fit, whether they would thrive in a collaborative environment, give and receive feedback well, and contribute to a positive team culture. Candidates who excel in the technical and cultural aspects of the interview process are the right ones to join your team.

Following this multi-stage hiring process allows us to thoroughly evaluate candidates and find React Native developers who will make strong additions to your team. The effort required upfront leads to higher quality hires and better long-term results. Using a similar process will help ensure you hire top tech talent for your project.

Conclusion With the right developer or team in place, your React Native app idea can become a reality. And with ongoing support, your creation will continue improving and adapting to keep up with advances in technology as well as your users' needs.

With time and patience, you can find hire React Native app developers to build an amazing mobile app experience. Stay active in the community, tap into local tech scenes, and leverage both general and specialized hiring channels. The perfect developer for your project is out there.

[marketingcomcaio]

How to Choose The Right SEO Agency

Today, there are hundreds, if not thousands, of SEO agencies out there. 

And each one of them is good for something. 

Thus, your question shouldn’t be, how do I find the right SEO agency, but how do I choose an SEO agency that’s right for me?

I’m glad you made it here, as I’ll guide you through how to avoid choosing an SEO agency that’s right for something not relevant to growing your business. 

Deal? 

Well, then, keep reading. 

First things first, why do you need an SEO agency?

Know Your Goals and Desired Outcomes

Imagine you hurriedly booked a last-minute flight from New York to meet some business partners. Thankfully, the airplane you boarded flew fast with no delays. 

And you land safely at the airport.

On arrival, the announcer congratulates you for a safe journey and welcomes you to Beverly Hills in Texas. Meanwhile, your intended destination was Beverly Hills in California. 

You’ll regret the waste of your time, right?

Hiring SEO agencies is like boarding that airplane – each one could be great at flying your site’s organic ranking somewhere. Your first job before you start flying, therefore, is to ensure you choose and are on the right plane. 

Thus, to choose and onboard an SEO agency that’s right for you, you must:

Know your business destination (your goals), and 

What you want to achieve when you get there (your desired outcomes).

In SEO, where you’re going requires a different airplane (or agency). The main ones being: 

SEO-optimized content marketing

Voice SEO

Link building,

Local SEO, and 

eCommerce SEO

And for outcomes? 

You may need to:

Rank your entire website or specific keywords higher

Get more qualified traffic and leads, or

Drive sales directly from organic search. 

Your target business goals and outcomes determine what SEO strategies and tactics you’ll need. 

And because no SEO agency is a one-size-fits-all for all strategies, industry verticals, and company sizes, knowing these basics lays the foundation for who you’ll partner with. 

Let’s take some hypothetical examples. 

Example #1 

Pretend that your goal is to show up on Google’s 1st page when certain people use certain words to search for certain information relevant to your business. 

And the outcome? 

You want to attract this set of people, educate them with engaging content, and pull them into your sales funnels. 

In this case, you’ll need an agency with expertise in SEO-optimized content marketing. And you’ll need one with proven results in helping other companies achieve similar results: 

Example #2

Okay, let’s assume you have freelancers creating excellent content pieces for your site. But you realize Google isn’t ranking them for your target keywords. 

Instead, when people search, content pieces below the quality of what you’re creating keep showing up on the top pages while yours languishes on Google’s 17th page. 

This situation indicates your competitors probably have higher domain authorities or more backlinks pointing to their website and high-ranking content pieces. 

In this case, to increase your website’s domain authority, get relevant links pointing to your content, and boost ranking, you’ll need an SEO agency with expertise in link-building: 

As you saw in both examples above, it’s easier to know what type of SEO agency is worth considering when you’re definite about your goals and outcomes. 

Taking this first step to look at yourself in the mirror and know exactly what you need streamlines the selection process. 

It also ensures you only shortlist agencies with expertise and experience driving other businesses to your intended destination. 

But, it doesn’t end there. 

Even with only a few dozen agencies to consider, choosing one that’s right for you still demands you look out for characteristics that prove they walk the talk.

Doing this further helps you vet and choose an SEO agency that’s perfect for you.

6 Characteristics That Make a Great SEO Agency

Regardless of the specific SEO needs you have, you’ll still find dozens, if not hundreds of agencies, vying for your business. 

The search engine optimization service providers’ industry is valued over $65 billion. 

Thus, expect anyone with a laptop and internet access to make wild claims of being an SEO agency, as they yearn for a slice of the industry’s billions. 

There are characteristics great SEO agencies possess. And you’ll find these traits in all the best SEO companies.

I’ll list the fundamental ones below. 

Use them to vet an SEO agency from the list you shortlist before choosing to work with any.  

1. A Defined Process to Execute SEO Strategies

Excellent SEO execution follows a battle-tested process. 

As an SEO agency gains experience working with numerous clients, they outline their winning process to give potential customers a peek into how they deliver results. 

Thus, each company with practical SEO experience has its own process. And this makes it a characteristic of SEO agencies with proven results. 

For example, at Neil Patel Digital, our process follows eight unique steps: 

2. A Diverse Team of Specialists

The next characteristic to look out for before choosing an SEO agency is the team to put their process and recommendations to work. 

A lot of thought goes into SEO execution. 

From strategic ideation and leadership to account management and execution specialists, ask for the team who’ll work with you to achieve your goals. 

Again, experienced SEO agencies are proud to make their team public: 

3. An Impressive Client Portfolio

Results-generating SEO strategies are hard to manage from ideation to execution, but they also take time and commitment. 

Thus, as exceptional SEO agencies work with clients to achieve results, displaying their clientele has become a common characteristic. 

Doing this does two things. 

It shows you they’re experienced. And it helps your decision to choose, using the type of companies they’ve worked with as a benchmark: 

4. Real Customer Testimonials

If an SEO agency helped increase your website traffic, leading to more sales, you’d be open to giving them a testimonial, right?

In the same vein, when choosing an SEO agency, scan their website for what past customers say about them. 

A common characteristic you’ll find with the best SEO agencies is the proud display of what happy customers say about their service: 

5. Industry-specific Thought Leadership

Exceptional SEO agencies are always on the forefront of the latest trends, especially how it impacts rankings, traffic, and business in general. 

In most cases, you’ll find a top executive of the company sharing insights via blogs, social media, and research papers, which makes them maintain thought-leadership.

So, before you hire an SEO agency, check if they’re up to date and share recent trends about the SEO industry that help you keep pace with the market: 

6. A Crisp-clear Company Culture

An SEO company may have the unique expertise you seek and all the characteristics listed above. Yet, their company culture may not fit with yours.

The truth is, exceptional SEO agencies don’t take on toxic clients; neither would you like to work with people whose values you don’t agree with.  

To avoid this, top SEO companies have the characteristic of displaying their company culture, so potential customers can decide if working with them aligns with their culture:

How to Work With an SEO Agency

Most SEO agencies work as an extension of your in-house marketing team. 

Thus, there are steps to working with an SEO agency that’s right for you. These steps are essential, as they ensure your collaboration with them is successful.  

Let’s explore the major ones.

1. Prepare your in-house, front-facing team

Before you work with an SEO agency, get relevant teams in your company on the same page. Let them know why your company needs to hire SEO professionals and how working with them will impact your business. 

Also, select those who’ll work directly with the SEO agency to drive the results you seek. The people you choose would help to bridge the communication gap between your company and the agency.

Doing this ensures that there’s always someone to keep the SEO agency in sync with your company culture, goals for working with them, expectations, and timeline. 

2. Discovery session

Working with an SEO agency could be to rank higher for target keywords, generate more traffic, drive sales, or all three. 

But, no business case and needs are precisely the same. And SEO strategies that worked for company A may not work for yours. 

Thus, take the time to share everything about your business as it concerns SEO with an agency you choose to work with. Doing this helps them develop custom strategies and plans unique to achieving your goals. 

Exceptional SEO companies allow you to share this information with them via a discovery session: 

3. Research and Recommendations

After you share your business situation, needs, and goals with an SEO company, be on the lookout for what they do next. 

Top SEO agencies don’t jump into sending you quotes and invoices. 

They delve into research, using what you shared with them to gain the right context about your business situation. Doing this brings them on the same page with your company, target audience, business goals, and competition.

After this research, they usually share recommendations of what needs to be done to get maximum results. They can send this recommendation via a report sent over email or talk you through it over a phone call.

4. Contract with Deliverables

After your discovery call and follow-up conversations, expect to receive a contract with deliverables from an SEO agency, if working with you looks like a good fit.

It’s best to share this contract with relevant members on your team, especially those working directly with the agency. Ensure to go down to the nitty-gritty of the contract’s terms and conditions. 

Also, share it with your legal department to avoid signing an agreement that hurts or binds your company in the future. 

5. Onboarding, Project Scoping, and Management

To work with you, an SEO company would request access to some of your digital assets. 

Depending on your work scope, such access could include your website or blog passwords, your analytics tools login codes, selected in-house staff, etc. 

To kickstart a working relationship with your company, SEO agencies usually take you through a detailed onboarding process. 

So, you should expect one. 

Over this onboarding session, the scope of your project, delivery timelines, communication channels, and an understanding of how both parties manage your project is defined and communicated. 

How to Find The Right SEO Agency For You

So far, I’ve outlined the characteristics of exceptional SEO agencies and walked you through some fundamentals steps to working with one. 

But, as I established at the beginning of this guide, you don’t just need the right SEO agency, you need an SEO agency that’s right for you. 

How do you find one?

To help you, we put together a list of companies that we believe to be the best in the business.

Also, we skipped SEO agencies who can’t even rank their site organically. Finally, we looked away from digital marketing generalists who do everything under the sun for a quick buck.

The result?

What follows is our vetted list of the five best SEO companies of 2020 by the types of projects they’re exceptional at working on.

The 5 Top SEO Agencies

1. Neil Patel Digital – Best For SEO-optimized Content Marketing

At Neil Patel Digital, we’re great at SEO-optimized content marketing.

Our team of highly experienced SEO experts and content marketers brings decades of hands-on experience to the table. We believe brands can influence how their customers think through the creation of distribution of thoughtful, engaging content. 

And we put this belief to work by partnering with forward-thinking companies to develop SEO-focused content, performance-based digital marketing strategies and programs that get the attention it deserves. 

When you work with us, you’ll deliver content the right types of content to your target audience at the right time:

2. Voice SEO – Best For Voice Search

Voice SEO started as a small team of SEO experts. Initially, they focused on using their SEO skills to help businesses like them to grow online. 

Through dedication and close observation of the ever-changing SEO industry, Voice SEO realized the growing use of devices such as Alexa, Siri, and Google Echo, to query search engines. 

Seeing that 50% of all online searches in 2020 would be voice-based, a statistic in the upward trend, Voice SEO followed the highest standards in SEO to narrow its focus on helping companies with voice search engine optimization: 

3. ReachLocal- Best For Local SEO

When it comes to executing best-in-class local SEO strategies, ReachLocal needs no introduction. 

This SEO agency is responsible for generating over 201 million local leads for more than 19,000 clients across the globe. 

Not only are they the go-to company for practical and strategic local SEO executions, but ReachLocal’s experience also spans over 15 years, and they have offices in five continents:

4. FATJOE – Best For Backlinks Acquisition

FATJOE comes highly recommended for acquiring backlinks for SEO. Turn to this SEO agency if you need help generating high-value backlinks. 

And you can do this with the assurance that even other SEO agencies rely on them for the same. 

FATJOE was founded in 2012. Today, they’ve grown to become one of the world’s biggest outsourced link building agencies, and they serve more than 5,000 clients:

5. OuterBox – Best For eCommerce SEO

OuterBox is our pick for eCommerce SEO. 

They’re an SEO and performance marketing company focused on helping eCommerce brands drive growth through search strategy, design, and conversion rate optimization. 

Irrespective of which eCommerce platform your business is built on—Magento, WooCommerce, Shopify, Drupal, or others; OuterBox’s eCommerce search engine optimization strategies and tactics are effective and reliable: 

Conclusion: Be Patient with Your Chosen SEO Agency

Choosing and partnering with an SEO agency, even one that’s perfect for you, isn’t a get-rich-quick scheme. 

It takes time before you’ll start seeing results. 

However, it is worth the wait because once things kick-off, SEO is like a flywheel that gets better by the day and works like a vicious cycle: 

So be patient. 

Only ensure you choose an SEO agency that’s right for you. And most notably, one with a diverse team of experienced experts who breathe SEO:

The post How to Choose The Right SEO Agency appeared first on Neil Patel.

How to Choose The Right SEO Agency Publicado primeiro em https://neilpatel.com

[jjpocketbook]

How to Choose The Right SEO Agency

Today, there are hundreds, if not thousands, of SEO agencies out there. 

And each one of them is good for something. 

Thus, your question shouldn’t be, how do I find the right SEO agency, but how do I choose an SEO agency that’s right for me?

I’m glad you made it here, as I’ll guide you through how to avoid choosing an SEO agency that’s right for something not relevant to growing your business. 

Deal? 

Well, then, keep reading. 

First things first, why do you need an SEO agency?

Know Your Goals and Desired Outcomes

Imagine you hurriedly booked a last-minute flight from New York to meet some business partners. Thankfully, the airplane you boarded flew fast with no delays. 

And you land safely at the airport.

On arrival, the announcer congratulates you for a safe journey and welcomes you to Beverly Hills in Texas. Meanwhile, your intended destination was Beverly Hills in California. 

You’ll regret the waste of your time, right?

Hiring SEO agencies is like boarding that airplane – each one could be great at flying your site’s organic ranking somewhere. Your first job before you start flying, therefore, is to ensure you choose and are on the right plane. 

Thus, to choose and onboard an SEO agency that’s right for you, you must:

Know your business destination (your goals), and 

What you want to achieve when you get there (your desired outcomes).

In SEO, where you’re going requires a different airplane (or agency). The main ones being: 

SEO-optimized content marketing

Voice SEO

Link building,

Local SEO, and 

eCommerce SEO

And for outcomes? 

You may need to:

Rank your entire website or specific keywords higher

Get more qualified traffic and leads, or

Drive sales directly from organic search. 

Your target business goals and outcomes determine what SEO strategies and tactics you’ll need. 

And because no SEO agency is a one-size-fits-all for all strategies, industry verticals, and company sizes, knowing these basics lays the foundation for who you’ll partner with. 

Let’s take some hypothetical examples. 

Example #1 

Pretend that your goal is to show up on Google’s 1st page when certain people use certain words to search for certain information relevant to your business. 

And the outcome? 

You want to attract this set of people, educate them with engaging content, and pull them into your sales funnels. 

In this case, you’ll need an agency with expertise in SEO-optimized content marketing. And you’ll need one with proven results in helping other companies achieve similar results: 

Example #2

Okay, let’s assume you have freelancers creating excellent content pieces for your site. But you realize Google isn’t ranking them for your target keywords. 

Instead, when people search, content pieces below the quality of what you’re creating keep showing up on the top pages while yours languishes on Google’s 17th page. 

This situation indicates your competitors probably have higher domain authorities or more backlinks pointing to their website and high-ranking content pieces. 

In this case, to increase your website’s domain authority, get relevant links pointing to your content, and boost ranking, you’ll need an SEO agency with expertise in link-building: 

As you saw in both examples above, it’s easier to know what type of SEO agency is worth considering when you’re definite about your goals and outcomes. 

Taking this first step to look at yourself in the mirror and know exactly what you need streamlines the selection process. 

It also ensures you only shortlist agencies with expertise and experience driving other businesses to your intended destination. 

But, it doesn’t end there. 

Even with only a few dozen agencies to consider, choosing one that’s right for you still demands you look out for characteristics that prove they walk the talk.

Doing this further helps you vet and choose an SEO agency that’s perfect for you.

6 Characteristics That Make a Great SEO Agency

Regardless of the specific SEO needs you have, you’ll still find dozens, if not hundreds of agencies, vying for your business. 

The search engine optimization service providers’ industry is valued over $65 billion. 

Thus, expect anyone with a laptop and internet access to make wild claims of being an SEO agency, as they yearn for a slice of the industry’s billions. 

There are characteristics great SEO agencies possess. And you’ll find these traits in all the best SEO companies.

I’ll list the fundamental ones below. 

Use them to vet an SEO agency from the list you shortlist before choosing to work with any.  

1. A Defined Process to Execute SEO Strategies

Excellent SEO execution follows a battle-tested process. 

As an SEO agency gains experience working with numerous clients, they outline their winning process to give potential customers a peek into how they deliver results. 

Thus, each company with practical SEO experience has its own process. And this makes it a characteristic of SEO agencies with proven results. 

For example, at Neil Patel Digital, our process follows eight unique steps: 

2. A Diverse Team of Specialists

The next characteristic to look out for before choosing an SEO agency is the team to put their process and recommendations to work. 

A lot of thought goes into SEO execution. 

From strategic ideation and leadership to account management and execution specialists, ask for the team who’ll work with you to achieve your goals. 

Again, experienced SEO agencies are proud to make their team public: 

3. An Impressive Client Portfolio

Results-generating SEO strategies are hard to manage from ideation to execution, but they also take time and commitment. 

Thus, as exceptional SEO agencies work with clients to achieve results, displaying their clientele has become a common characteristic. 

Doing this does two things. 

It shows you they’re experienced. And it helps your decision to choose, using the type of companies they’ve worked with as a benchmark: 

4. Real Customer Testimonials

If an SEO agency helped increase your website traffic, leading to more sales, you’d be open to giving them a testimonial, right?

In the same vein, when choosing an SEO agency, scan their website for what past customers say about them. 

A common characteristic you’ll find with the best SEO agencies is the proud display of what happy customers say about their service: 

5. Industry-specific Thought Leadership

Exceptional SEO agencies are always on the forefront of the latest trends, especially how it impacts rankings, traffic, and business in general. 

In most cases, you’ll find a top executive of the company sharing insights via blogs, social media, and research papers, which makes them maintain thought-leadership.

So, before you hire an SEO agency, check if they’re up to date and share recent trends about the SEO industry that help you keep pace with the market: 

6. A Crisp-clear Company Culture

An SEO company may have the unique expertise you seek and all the characteristics listed above. Yet, their company culture may not fit with yours.

The truth is, exceptional SEO agencies don’t take on toxic clients; neither would you like to work with people whose values you don’t agree with.  

To avoid this, top SEO companies have the characteristic of displaying their company culture, so potential customers can decide if working with them aligns with their culture:

How to Work With an SEO Agency

Most SEO agencies work as an extension of your in-house marketing team. 

Thus, there are steps to working with an SEO agency that’s right for you. These steps are essential, as they ensure your collaboration with them is successful.  

Let’s explore the major ones.

1. Prepare your in-house, front-facing team

Before you work with an SEO agency, get relevant teams in your company on the same page. Let them know why your company needs to hire SEO professionals and how working with them will impact your business. 

Also, select those who’ll work directly with the SEO agency to drive the results you seek. The people you choose would help to bridge the communication gap between your company and the agency.

Doing this ensures that there’s always someone to keep the SEO agency in sync with your company culture, goals for working with them, expectations, and timeline. 

2. Discovery session

Working with an SEO agency could be to rank higher for target keywords, generate more traffic, drive sales, or all three. 

But, no business case and needs are precisely the same. And SEO strategies that worked for company A may not work for yours. 

Thus, take the time to share everything about your business as it concerns SEO with an agency you choose to work with. Doing this helps them develop custom strategies and plans unique to achieving your goals. 

Exceptional SEO companies allow you to share this information with them via a discovery session: 

3. Research and Recommendations

After you share your business situation, needs, and goals with an SEO company, be on the lookout for what they do next. 

Top SEO agencies don’t jump into sending you quotes and invoices. 

They delve into research, using what you shared with them to gain the right context about your business situation. Doing this brings them on the same page with your company, target audience, business goals, and competition.

After this research, they usually share recommendations of what needs to be done to get maximum results. They can send this recommendation via a report sent over email or talk you through it over a phone call.

4. Contract with Deliverables

After your discovery call and follow-up conversations, expect to receive a contract with deliverables from an SEO agency, if working with you looks like a good fit.

It’s best to share this contract with relevant members on your team, especially those working directly with the agency. Ensure to go down to the nitty-gritty of the contract’s terms and conditions. 

Also, share it with your legal department to avoid signing an agreement that hurts or binds your company in the future. 

5. Onboarding, Project Scoping, and Management

To work with you, an SEO company would request access to some of your digital assets. 

Depending on your work scope, such access could include your website or blog passwords, your analytics tools login codes, selected in-house staff, etc. 

To kickstart a working relationship with your company, SEO agencies usually take you through a detailed onboarding process. 

So, you should expect one. 

Over this onboarding session, the scope of your project, delivery timelines, communication channels, and an understanding of how both parties manage your project is defined and communicated. 

How to Find The Right SEO Agency For You

So far, I’ve outlined the characteristics of exceptional SEO agencies and walked you through some fundamentals steps to working with one. 

But, as I established at the beginning of this guide, you don’t just need the right SEO agency, you need an SEO agency that’s right for you. 

How do you find one?

To help you, we put together a list of companies that we believe to be the best in the business.

Also, we skipped SEO agencies who can’t even rank their site organically. Finally, we looked away from digital marketing generalists who do everything under the sun for a quick buck.

The result?

What follows is our vetted list of the five best SEO companies of 2020 by the types of projects they’re exceptional at working on.

The 5 Top SEO Agencies

1. Neil Patel Digital – Best For SEO-optimized Content Marketing

At Neil Patel Digital, we’re great at SEO-optimized content marketing.

Our team of highly experienced SEO experts and content marketers brings decades of hands-on experience to the table. We believe brands can influence how their customers think through the creation of distribution of thoughtful, engaging content. 

And we put this belief to work by partnering with forward-thinking companies to develop SEO-focused content, performance-based digital marketing strategies and programs that get the attention it deserves. 

When you work with us, you’ll deliver content the right types of content to your target audience at the right time:

2. Voice SEO – Best For Voice Search

Voice SEO started as a small team of SEO experts. Initially, they focused on using their SEO skills to help businesses like them to grow online. 

Through dedication and close observation of the ever-changing SEO industry, Voice SEO realized the growing use of devices such as Alexa, Siri, and Google Echo, to query search engines. 

Seeing that 50% of all online searches in 2020 would be voice-based, a statistic in the upward trend, Voice SEO followed the highest standards in SEO to narrow its focus on helping companies with voice search engine optimization: 

3. ReachLocal- Best For Local SEO

When it comes to executing best-in-class local SEO strategies, ReachLocal needs no introduction. 

This SEO agency is responsible for generating over 201 million local leads for more than 19,000 clients across the globe. 

Not only are they the go-to company for practical and strategic local SEO executions, but ReachLocal’s experience also spans over 15 years, and they have offices in five continents:

4. FATJOE – Best For Backlinks Acquisition

FATJOE comes highly recommended for acquiring backlinks for SEO. Turn to this SEO agency if you need help generating high-value backlinks. 

And you can do this with the assurance that even other SEO agencies rely on them for the same. 

FATJOE was founded in 2012. Today, they’ve grown to become one of the world’s biggest outsourced link building agencies, and they serve more than 5,000 clients:

5. OuterBox – Best For eCommerce SEO

OuterBox is our pick for eCommerce SEO. 

They’re an SEO and performance marketing company focused on helping eCommerce brands drive growth through search strategy, design, and conversion rate optimization. 

Irrespective of which eCommerce platform your business is built on—Magento, WooCommerce, Shopify, Drupal, or others; OuterBox’s eCommerce search engine optimization strategies and tactics are effective and reliable: 

Conclusion: Be Patient with Your Chosen SEO Agency

Choosing and partnering with an SEO agency, even one that’s perfect for you, isn’t a get-rich-quick scheme. 

It takes time before you’ll start seeing results. 

However, it is worth the wait because once things kick-off, SEO is like a flywheel that gets better by the day and works like a vicious cycle: 

So be patient. 

Only ensure you choose an SEO agency that’s right for you. And most notably, one with a diverse team of experienced experts who breathe SEO:

The post How to Choose The Right SEO Agency appeared first on Neil Patel.

Original content source: https://neilpatel.com/blog/seo-agency/ via https://neilpatel.com

The original post, How to Choose The Right SEO Agency, has been shared from https://imtrainingparadise.wordpress.com/2020/08/28/how-to-choose-the-right-seo-agency/ via https://imtrainingparadise.wordpress.com

[remelitalia]

How to Choose The Right SEO Agency

Today, there are hundreds, if not thousands, of SEO agencies out there. 

And each one of them is good for something. 

Thus, your question shouldn’t be, how do I find the right SEO agency, but how do I choose an SEO agency that’s right for me?

I’m glad you made it here, as I’ll guide you through how to avoid choosing an SEO agency that’s right for something not relevant to growing your business. 

Deal? 

Well, then, keep reading. 

First things first, why do you need an SEO agency?

Know Your Goals and Desired Outcomes

Imagine you hurriedly booked a last-minute flight from New York to meet some business partners. Thankfully, the airplane you boarded flew fast with no delays. 

And you land safely at the airport.

On arrival, the announcer congratulates you for a safe journey and welcomes you to Beverly Hills in Texas. Meanwhile, your intended destination was Beverly Hills in California. 

You’ll regret the waste of your time, right?

Hiring SEO agencies is like boarding that airplane – each one could be great at flying your site’s organic ranking somewhere. Your first job before you start flying, therefore, is to ensure you choose and are on the right plane. 

Thus, to choose and onboard an SEO agency that’s right for you, you must:

Know your business destination (your goals), and 

What you want to achieve when you get there (your desired outcomes).

In SEO, where you’re going requires a different airplane (or agency). The main ones being: 

SEO-optimized content marketing

Voice SEO

Link building,

Local SEO, and 

eCommerce SEO

And for outcomes? 

You may need to:

Rank your entire website or specific keywords higher

Get more qualified traffic and leads, or

Drive sales directly from organic search. 

Your target business goals and outcomes determine what SEO strategies and tactics you’ll need. 

And because no SEO agency is a one-size-fits-all for all strategies, industry verticals, and company sizes, knowing these basics lays the foundation for who you’ll partner with. 

Let’s take some hypothetical examples. 

Example #1 

Pretend that your goal is to show up on Google’s 1st page when certain people use certain words to search for certain information relevant to your business. 

And the outcome? 

You want to attract this set of people, educate them with engaging content, and pull them into your sales funnels. 

In this case, you’ll need an agency with expertise in SEO-optimized content marketing. And you’ll need one with proven results in helping other companies achieve similar results: 

Example #2

Okay, let’s assume you have freelancers creating excellent content pieces for your site. But you realize Google isn’t ranking them for your target keywords. 

Instead, when people search, content pieces below the quality of what you’re creating keep showing up on the top pages while yours languishes on Google’s 17th page. 

This situation indicates your competitors probably have higher domain authorities or more backlinks pointing to their website and high-ranking content pieces. 

In this case, to increase your website’s domain authority, get relevant links pointing to your content, and boost ranking, you’ll need an SEO agency with expertise in link-building: 

As you saw in both examples above, it’s easier to know what type of SEO agency is worth considering when you’re definite about your goals and outcomes. 

Taking this first step to look at yourself in the mirror and know exactly what you need streamlines the selection process. 

It also ensures you only shortlist agencies with expertise and experience driving other businesses to your intended destination. 

But, it doesn’t end there. 

Even with only a few dozen agencies to consider, choosing one that’s right for you still demands you look out for characteristics that prove they walk the talk.

Doing this further helps you vet and choose an SEO agency that’s perfect for you.

6 Characteristics That Make a Great SEO Agency

Regardless of the specific SEO needs you have, you’ll still find dozens, if not hundreds of agencies, vying for your business. 

The search engine optimization service providers’ industry is valued over $65 billion. 

Thus, expect anyone with a laptop and internet access to make wild claims of being an SEO agency, as they yearn for a slice of the industry’s billions. 

There are characteristics great SEO agencies possess. And you’ll find these traits in all the best SEO companies.

I’ll list the fundamental ones below. 

Use them to vet an SEO agency from the list you shortlist before choosing to work with any.  

1. A Defined Process to Execute SEO Strategies

Excellent SEO execution follows a battle-tested process. 

As an SEO agency gains experience working with numerous clients, they outline their winning process to give potential customers a peek into how they deliver results. 

Thus, each company with practical SEO experience has its own process. And this makes it a characteristic of SEO agencies with proven results. 

For example, at Neil Patel Digital, our process follows eight unique steps: 

2. A Diverse Team of Specialists

The next characteristic to look out for before choosing an SEO agency is the team to put their process and recommendations to work. 

A lot of thought goes into SEO execution. 

From strategic ideation and leadership to account management and execution specialists, ask for the team who’ll work with you to achieve your goals. 

Again, experienced SEO agencies are proud to make their team public: 

3. An Impressive Client Portfolio

Results-generating SEO strategies are hard to manage from ideation to execution, but they also take time and commitment. 

Thus, as exceptional SEO agencies work with clients to achieve results, displaying their clientele has become a common characteristic. 

Doing this does two things. 

It shows you they’re experienced. And it helps your decision to choose, using the type of companies they’ve worked with as a benchmark: 

4. Real Customer Testimonials

If an SEO agency helped increase your website traffic, leading to more sales, you’d be open to giving them a testimonial, right?

In the same vein, when choosing an SEO agency, scan their website for what past customers say about them. 

A common characteristic you’ll find with the best SEO agencies is the proud display of what happy customers say about their service: 

5. Industry-specific Thought Leadership

Exceptional SEO agencies are always on the forefront of the latest trends, especially how it impacts rankings, traffic, and business in general. 

In most cases, you’ll find a top executive of the company sharing insights via blogs, social media, and research papers, which makes them maintain thought-leadership.

So, before you hire an SEO agency, check if they’re up to date and share recent trends about the SEO industry that help you keep pace with the market: 

6. A Crisp-clear Company Culture

An SEO company may have the unique expertise you seek and all the characteristics listed above. Yet, their company culture may not fit with yours.

The truth is, exceptional SEO agencies don’t take on toxic clients; neither would you like to work with people whose values you don’t agree with.  

To avoid this, top SEO companies have the characteristic of displaying their company culture, so potential customers can decide if working with them aligns with their culture:

How to Work With an SEO Agency

Most SEO agencies work as an extension of your in-house marketing team. 

Thus, there are steps to working with an SEO agency that’s right for you. These steps are essential, as they ensure your collaboration with them is successful.  

Let’s explore the major ones.

1. Prepare your in-house, front-facing team

Before you work with an SEO agency, get relevant teams in your company on the same page. Let them know why your company needs to hire SEO professionals and how working with them will impact your business. 

Also, select those who’ll work directly with the SEO agency to drive the results you seek. The people you choose would help to bridge the communication gap between your company and the agency.

Doing this ensures that there’s always someone to keep the SEO agency in sync with your company culture, goals for working with them, expectations, and timeline. 

2. Discovery session

Working with an SEO agency could be to rank higher for target keywords, generate more traffic, drive sales, or all three. 

But, no business case and needs are precisely the same. And SEO strategies that worked for company A may not work for yours. 

Thus, take the time to share everything about your business as it concerns SEO with an agency you choose to work with. Doing this helps them develop custom strategies and plans unique to achieving your goals. 

Exceptional SEO companies allow you to share this information with them via a discovery session: 

3. Research and Recommendations

After you share your business situation, needs, and goals with an SEO company, be on the lookout for what they do next. 

Top SEO agencies don’t jump into sending you quotes and invoices. 

They delve into research, using what you shared with them to gain the right context about your business situation. Doing this brings them on the same page with your company, target audience, business goals, and competition.

After this research, they usually share recommendations of what needs to be done to get maximum results. They can send this recommendation via a report sent over email or talk you through it over a phone call.

4. Contract with Deliverables

After your discovery call and follow-up conversations, expect to receive a contract with deliverables from an SEO agency, if working with you looks like a good fit.

It’s best to share this contract with relevant members on your team, especially those working directly with the agency. Ensure to go down to the nitty-gritty of the contract’s terms and conditions. 

Also, share it with your legal department to avoid signing an agreement that hurts or binds your company in the future. 

5. Onboarding, Project Scoping, and Management

To work with you, an SEO company would request access to some of your digital assets. 

Depending on your work scope, such access could include your website or blog passwords, your analytics tools login codes, selected in-house staff, etc. 

To kickstart a working relationship with your company, SEO agencies usually take you through a detailed onboarding process. 

So, you should expect one. 

Over this onboarding session, the scope of your project, delivery timelines, communication channels, and an understanding of how both parties manage your project is defined and communicated. 

How to Find The Right SEO Agency For You

So far, I’ve outlined the characteristics of exceptional SEO agencies and walked you through some fundamentals steps to working with one. 

But, as I established at the beginning of this guide, you don’t just need the right SEO agency, you need an SEO agency that’s right for you. 

How do you find one?

To help you, we put together a list of companies that we believe to be the best in the business.

Also, we skipped SEO agencies who can’t even rank their site organically. Finally, we looked away from digital marketing generalists who do everything under the sun for a quick buck.

The result?

What follows is our vetted list of the five best SEO companies of 2020 by the types of projects they’re exceptional at working on.

The 5 Top SEO Agencies

1. Neil Patel Digital – Best For SEO-optimized Content Marketing

At Neil Patel Digital, we’re great at SEO-optimized content marketing.

Our team of highly experienced SEO experts and content marketers brings decades of hands-on experience to the table. We believe brands can influence how their customers think through the creation of distribution of thoughtful, engaging content. 

And we put this belief to work by partnering with forward-thinking companies to develop SEO-focused content, performance-based digital marketing strategies and programs that get the attention it deserves. 

When you work with us, you’ll deliver content the right types of content to your target audience at the right time:

2. Voice SEO – Best For Voice Search

Voice SEO started as a small team of SEO experts. Initially, they focused on using their SEO skills to help businesses like them to grow online. 

Through dedication and close observation of the ever-changing SEO industry, Voice SEO realized the growing use of devices such as Alexa, Siri, and Google Echo, to query search engines. 

Seeing that 50% of all online searches in 2020 would be voice-based, a statistic in the upward trend, Voice SEO followed the highest standards in SEO to narrow its focus on helping companies with voice search engine optimization: 

3. ReachLocal- Best For Local SEO

When it comes to executing best-in-class local SEO strategies, ReachLocal needs no introduction. 

This SEO agency is responsible for generating over 201 million local leads for more than 19,000 clients across the globe. 

Not only are they the go-to company for practical and strategic local SEO executions, but ReachLocal’s experience also spans over 15 years, and they have offices in five continents:

4. FATJOE – Best For Backlinks Acquisition

FATJOE comes highly recommended for acquiring backlinks for SEO. Turn to this SEO agency if you need help generating high-value backlinks. 

And you can do this with the assurance that even other SEO agencies rely on them for the same. 

FATJOE was founded in 2012. Today, they’ve grown to become one of the world’s biggest outsourced link building agencies, and they serve more than 5,000 clients:

5. OuterBox – Best For eCommerce SEO

OuterBox is our pick for eCommerce SEO. 

They’re an SEO and performance marketing company focused on helping eCommerce brands drive growth through search strategy, design, and conversion rate optimization. 

Irrespective of which eCommerce platform your business is built on—Magento, WooCommerce, Shopify, Drupal, or others; OuterBox’s eCommerce search engine optimization strategies and tactics are effective and reliable: 

Conclusion: Be Patient with Your Chosen SEO Agency

Choosing and partnering with an SEO agency, even one that’s perfect for you, isn’t a get-rich-quick scheme. 

It takes time before you’ll start seeing results. 

However, it is worth the wait because once things kick-off, SEO is like a flywheel that gets better by the day and works like a vicious cycle: 

So be patient. 

Only ensure you choose an SEO agency that’s right for you. And most notably, one with a diverse team of experienced experts who breathe SEO:

The post How to Choose The Right SEO Agency appeared first on Neil Patel.

Original content source: https://neilpatel.com/blog/seo-agency/ via https://neilpatel.com

See the original post, How to Choose The Right SEO Agency that is shared from https://imtrainingparadise.weebly.com/home/how-to-choose-the-right-seo-agency via https://imtrainingparadise.weebly.com/home

[reputationiseverything]

How to Choose The Right SEO Agency

email marketing embedded image

Today, there are hundreds, if not thousands, of SEO agencies out there. 

And each one of them is good for something. 

Thus, your question shouldn’t be, how do I find the right SEO agency, but how do I choose an SEO agency that’s right for me?

I’m glad you made it here, as I’ll guide you through how to avoid choosing an SEO agency that’s right for something not relevant to growing your business. 

Deal? 

Well, then, keep reading. 

First things first, why do you need an SEO agency?

Know Your Goals and Desired Outcomes

Imagine you hurriedly booked a last-minute flight from New York to meet some business partners. Thankfully, the airplane you boarded flew fast with no delays. 

And you land safely at the airport.

On arrival, the announcer congratulates you for a safe journey and welcomes you to Beverly Hills in Texas. Meanwhile, your intended destination was Beverly Hills in California. 

You’ll regret the waste of your time, right?

Hiring SEO agencies is like boarding that airplane – each one could be great at flying your site’s organic ranking somewhere. Your first job before you start flying, therefore, is to ensure you choose and are on the right plane. 

Thus, to choose and onboard an SEO agency that’s right for you, you must:

Know your business destination (your goals), and 

What you want to achieve when you get there (your desired outcomes).

In SEO, where you’re going requires a different airplane (or agency). The main ones being: 

SEO-optimized content marketing

Voice SEO

Link building,

Local SEO, and 

eCommerce SEO

And for outcomes? 

You may need to:

Rank your entire website or specific keywords higher

Get more qualified traffic and leads, or

Drive sales directly from organic search. 

Your target business goals and outcomes determine what SEO strategies and tactics you’ll need. 

And because no SEO agency is a one-size-fits-all for all strategies, industry verticals, and company sizes, knowing these basics lays the foundation for who you’ll partner with. 

Let’s take some hypothetical examples. 

Example #1 

Pretend that your goal is to show up on Google’s 1st page when certain people use certain words to search for certain information relevant to your business. 

And the outcome? 

You want to attract this set of people, educate them with engaging content, and pull them into your sales funnels. 

In this case, you’ll need an agency with expertise in SEO-optimized content marketing. And you’ll need one with proven results in helping other companies achieve similar results: 

Example #2

Okay, let’s assume you have freelancers creating excellent content pieces for your site. But you realize Google isn’t ranking them for your target keywords. 

Instead, when people search, content pieces below the quality of what you’re creating keep showing up on the top pages while yours languishes on Google’s 17th page. 

This situation indicates your competitors probably have higher domain authorities or more backlinks pointing to their website and high-ranking content pieces. 

In this case, to increase your website’s domain authority, get relevant links pointing to your content, and boost ranking, you’ll need an SEO agency with expertise in link-building: 

As you saw in both examples above, it’s easier to know what type of SEO agency is worth considering when you’re definite about your goals and outcomes. 

Taking this first step to look at yourself in the mirror and know exactly what you need streamlines the selection process. 

It also ensures you only shortlist agencies with expertise and experience driving other businesses to your intended destination. 

But, it doesn’t end there. 

Even with only a few dozen agencies to consider, choosing one that’s right for you still demands you look out for characteristics that prove they walk the talk.

Doing this further helps you vet and choose an SEO agency that’s perfect for you.

6 Characteristics That Make a Great SEO Agency

Regardless of the specific SEO needs you have, you’ll still find dozens, if not hundreds of agencies, vying for your business. 

The search engine optimization service providers’ industry is valued over $65 billion. 

Thus, expect anyone with a laptop and internet access to make wild claims of being an SEO agency, as they yearn for a slice of the industry’s billions. 

There are characteristics great SEO agencies possess. And you’ll find these traits in all the best SEO companies.

I’ll list the fundamental ones below. 

Use them to vet an SEO agency from the list you shortlist before choosing to work with any.  

1. A Defined Process to Execute SEO Strategies

Excellent SEO execution follows a battle-tested process. 

As an SEO agency gains experience working with numerous clients, they outline their winning process to give potential customers a peek into how they deliver results. 

Thus, each company with practical SEO experience has its own process. And this makes it a characteristic of SEO agencies with proven results. 

For example, at Neil Patel Digital, our process follows eight unique steps: 

2. A Diverse Team of Specialists

The next characteristic to look out for before choosing an SEO agency is the team to put their process and recommendations to work. 

A lot of thought goes into SEO execution. 

From strategic ideation and leadership to account management and execution specialists, ask for the team who’ll work with you to achieve your goals. 

Again, experienced SEO agencies are proud to make their team public: 

3. An Impressive Client Portfolio

Results-generating SEO strategies are hard to manage from ideation to execution, but they also take time and commitment. 

Thus, as exceptional SEO agencies work with clients to achieve results, displaying their clientele has become a common characteristic. 

Doing this does two things. 

It shows you they’re experienced. And it helps your decision to choose, using the type of companies they’ve worked with as a benchmark: 

4. Real Customer Testimonials

If an SEO agency helped increase your website traffic, leading to more sales, you’d be open to giving them a testimonial, right?

In the same vein, when choosing an SEO agency, scan their website for what past customers say about them. 

A common characteristic you’ll find with the best SEO agencies is the proud display of what happy customers say about their service: 

5. Industry-specific Thought Leadership

Exceptional SEO agencies are always on the forefront of the latest trends, especially how it impacts rankings, traffic, and business in general. 

In most cases, you’ll find a top executive of the company sharing insights via blogs, social media, and research papers, which makes them maintain thought-leadership.

So, before you hire an SEO agency, check if they’re up to date and share recent trends about the SEO industry that help you keep pace with the market: 

6. A Crisp-clear Company Culture

An SEO company may have the unique expertise you seek and all the characteristics listed above. Yet, their company culture may not fit with yours.

The truth is, exceptional SEO agencies don’t take on toxic clients; neither would you like to work with people whose values you don’t agree with.  

To avoid this, top SEO companies have the characteristic of displaying their company culture, so potential customers can decide if working with them aligns with their culture:

How to Work With an SEO Agency

Most SEO agencies work as an extension of your in-house marketing team. 

Thus, there are steps to working with an SEO agency that’s right for you. These steps are essential, as they ensure your collaboration with them is successful.  

Let’s explore the major ones.

1. Prepare your in-house, front-facing team

Before you work with an SEO agency, get relevant teams in your company on the same page. Let them know why your company needs to hire SEO professionals and how working with them will impact your business. 

Also, select those who’ll work directly with the SEO agency to drive the results you seek. The people you choose would help to bridge the communication gap between your company and the agency.

Doing this ensures that there’s always someone to keep the SEO agency in sync with your company culture, goals for working with them, expectations, and timeline. 

2. Discovery session

Working with an SEO agency could be to rank higher for target keywords, generate more traffic, drive sales, or all three. 

But, no business case and needs are precisely the same. And SEO strategies that worked for company A may not work for yours. 

Thus, take the time to share everything about your business as it concerns SEO with an agency you choose to work with. Doing this helps them develop custom strategies and plans unique to achieving your goals. 

Exceptional SEO companies allow you to share this information with them via a discovery session: 

3. Research and Recommendations

After you share your business situation, needs, and goals with an SEO company, be on the lookout for what they do next. 

Top SEO agencies don’t jump into sending you quotes and invoices. 

They delve into research, using what you shared with them to gain the right context about your business situation. Doing this brings them on the same page with your company, target audience, business goals, and competition.

After this research, they usually share recommendations of what needs to be done to get maximum results. They can send this recommendation via a report sent over email or talk you through it over a phone call.

4. Contract with Deliverables

After your discovery call and follow-up conversations, expect to receive a contract with deliverables from an SEO agency, if working with you looks like a good fit.

It’s best to share this contract with relevant members on your team, especially those working directly with the agency. Ensure to go down to the nitty-gritty of the contract’s terms and conditions. 

Also, share it with your legal department to avoid signing an agreement that hurts or binds your company in the future. 

5. Onboarding, Project Scoping, and Management

To work with you, an SEO company would request access to some of your digital assets. 

Depending on your work scope, such access could include your website or blog passwords, your analytics tools login codes, selected in-house staff, etc. 

To kickstart a working relationship with your company, SEO agencies usually take you through a detailed onboarding process. 

So, you should expect one. 

Over this onboarding session, the scope of your project, delivery timelines, communication channels, and an understanding of how both parties manage your project is defined and communicated. 

How to Find The Right SEO Agency For You

So far, I’ve outlined the characteristics of exceptional SEO agencies and walked you through some fundamentals steps to working with one. 

But, as I established at the beginning of this guide, you don’t just need the right SEO agency, you need an SEO agency that’s right for you. 

How do you find one?

To help you, we put together a list of companies that we believe to be the best in the business.

Also, we skipped SEO agencies who can’t even rank their site organically. Finally, we looked away from digital marketing generalists who do everything under the sun for a quick buck.

The result?

What follows is our vetted list of the five best SEO companies of 2020 by the types of projects they’re exceptional at working on.

The 5 Top SEO Agencies

1. Neil Patel Digital – Best For SEO-optimized Content Marketing

At Neil Patel Digital, we’re great at SEO-optimized content marketing.

Our team of highly experienced SEO experts and content marketers brings decades of hands-on experience to the table. We believe brands can influence how their customers think through the creation of distribution of thoughtful, engaging content. 

And we put this belief to work by partnering with forward-thinking companies to develop SEO-focused content, performance-based digital marketing strategies and programs that get the attention it deserves. 

When you work with us, you’ll deliver content the right types of content to your target audience at the right time:

2. Voice SEO – Best For Voice Search

Voice SEO started as a small team of SEO experts. Initially, they focused on using their SEO skills to help businesses like them to grow online. 

Through dedication and close observation of the ever-changing SEO industry, Voice SEO realized the growing use of devices such as Alexa, Siri, and Google Echo, to query search engines. 

Seeing that 50% of all online searches in 2020 would be voice-based, a statistic in the upward trend, Voice SEO followed the highest standards in SEO to narrow its focus on helping companies with voice search engine optimization: 

3. ReachLocal- Best For Local SEO

When it comes to executing best-in-class local SEO strategies, ReachLocal needs no introduction. 

This SEO agency is responsible for generating over 201 million local leads for more than 19,000 clients across the globe. 

Not only are they the go-to company for practical and strategic local SEO executions, but ReachLocal’s experience also spans over 15 years, and they have offices in five continents:

4. FATJOE – Best For Backlinks Acquisition

FATJOE comes highly recommended for acquiring backlinks for SEO. Turn to this SEO agency if you need help generating high-value backlinks. 

And you can do this with the assurance that even other SEO agencies rely on them for the same. 

FATJOE was founded in 2012. Today, they’ve grown to become one of the world’s biggest outsourced link building agencies, and they serve more than 5,000 clients:

5. OuterBox – Best For eCommerce SEO

OuterBox is our pick for eCommerce SEO. 

They’re an SEO and performance marketing company focused on helping eCommerce brands drive growth through search strategy, design, and conversion rate optimization. 

Irrespective of which eCommerce platform your business is built on—Magento, WooCommerce, Shopify, Drupal, or others; OuterBox’s eCommerce search engine optimization strategies and tactics are effective and reliable: 

Conclusion: Be Patient with Your Chosen SEO Agency

Choosing and partnering with an SEO agency, even one that’s perfect for you, isn’t a get-rich-quick scheme. 

It takes time before you’ll start seeing results. 

However, it is worth the wait because once things kick-off, SEO is like a flywheel that gets better by the day and works like a vicious cycle: 

So be patient. 

Only ensure you choose an SEO agency that’s right for you. And most notably, one with a diverse team of experienced experts who breathe SEO:

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How to Choose The Right SEO Agency

Today, there are hundreds, if not thousands, of SEO agencies out there. 

And each one of them is good for something. 

Thus, your question shouldn’t be, how do I find the right SEO agency, but how do I choose an SEO agency that’s right for me?

I’m glad you made it here, as I’ll guide you through how to avoid choosing an SEO agency that’s right for something not relevant to growing your business. 

Deal? 

Well, then, keep reading. 

First things first, why do you need an SEO agency?

Know Your Goals and Desired Outcomes

Imagine you hurriedly booked a last-minute flight from New York to meet some business partners. Thankfully, the airplane you boarded flew fast with no delays. 

And you land safely at the airport.

On arrival, the announcer congratulates you for a safe journey and welcomes you to Beverly Hills in Texas. Meanwhile, your intended destination was Beverly Hills in California. 

You’ll regret the waste of your time, right?

Hiring SEO agencies is like boarding that airplane – each one could be great at flying your site’s organic ranking somewhere. Your first job before you start flying, therefore, is to ensure you choose and are on the right plane. 

Thus, to choose and onboard an SEO agency that’s right for you, you must:

Know your business destination (your goals), and 

What you want to achieve when you get there (your desired outcomes).

In SEO, where you’re going requires a different airplane (or agency). The main ones being: 

SEO-optimized content marketing

Voice SEO

Link building,

Local SEO, and 

eCommerce SEO

And for outcomes? 

You may need to:

Rank your entire website or specific keywords higher

Get more qualified traffic and leads, or

Drive sales directly from organic search. 

Your target business goals and outcomes determine what SEO strategies and tactics you’ll need. 

And because no SEO agency is a one-size-fits-all for all strategies, industry verticals, and company sizes, knowing these basics lays the foundation for who you’ll partner with. 

Let’s take some hypothetical examples. 

Example #1 

Pretend that your goal is to show up on Google’s 1st page when certain people use certain words to search for certain information relevant to your business. 

And the outcome? 

You want to attract this set of people, educate them with engaging content, and pull them into your sales funnels. 

In this case, you’ll need an agency with expertise in SEO-optimized content marketing. And you’ll need one with proven results in helping other companies achieve similar results: 

Example #2

Okay, let’s assume you have freelancers creating excellent content pieces for your site. But you realize Google isn’t ranking them for your target keywords. 

Instead, when people search, content pieces below the quality of what you’re creating keep showing up on the top pages while yours languishes on Google’s 17th page. 

This situation indicates your competitors probably have higher domain authorities or more backlinks pointing to their website and high-ranking content pieces. 

In this case, to increase your website’s domain authority, get relevant links pointing to your content, and boost ranking, you’ll need an SEO agency with expertise in link-building: 

As you saw in both examples above, it’s easier to know what type of SEO agency is worth considering when you’re definite about your goals and outcomes. 

Taking this first step to look at yourself in the mirror and know exactly what you need streamlines the selection process. 

It also ensures you only shortlist agencies with expertise and experience driving other businesses to your intended destination. 

But, it doesn’t end there. 

Even with only a few dozen agencies to consider, choosing one that’s right for you still demands you look out for characteristics that prove they walk the talk.

Doing this further helps you vet and choose an SEO agency that’s perfect for you.

6 Characteristics That Make a Great SEO Agency

Regardless of the specific SEO needs you have, you’ll still find dozens, if not hundreds of agencies, vying for your business. 

The search engine optimization service providers’ industry is valued over $65 billion. 

Thus, expect anyone with a laptop and internet access to make wild claims of being an SEO agency, as they yearn for a slice of the industry’s billions. 

There are characteristics great SEO agencies possess. And you’ll find these traits in all the best SEO companies.

I’ll list the fundamental ones below. 

Use them to vet an SEO agency from the list you shortlist before choosing to work with any.  

1. A Defined Process to Execute SEO Strategies

Excellent SEO execution follows a battle-tested process. 

As an SEO agency gains experience working with numerous clients, they outline their winning process to give potential customers a peek into how they deliver results. 

Thus, each company with practical SEO experience has its own process. And this makes it a characteristic of SEO agencies with proven results. 

For example, at Neil Patel Digital, our process follows eight unique steps: 

2. A Diverse Team of Specialists

The next characteristic to look out for before choosing an SEO agency is the team to put their process and recommendations to work. 

A lot of thought goes into SEO execution. 

From strategic ideation and leadership to account management and execution specialists, ask for the team who’ll work with you to achieve your goals. 

Again, experienced SEO agencies are proud to make their team public: 

3. An Impressive Client Portfolio

Results-generating SEO strategies are hard to manage from ideation to execution, but they also take time and commitment. 

Thus, as exceptional SEO agencies work with clients to achieve results, displaying their clientele has become a common characteristic. 

Doing this does two things. 

It shows you they’re experienced. And it helps your decision to choose, using the type of companies they’ve worked with as a benchmark: 

4. Real Customer Testimonials

If an SEO agency helped increase your website traffic, leading to more sales, you’d be open to giving them a testimonial, right?

In the same vein, when choosing an SEO agency, scan their website for what past customers say about them. 

A common characteristic you’ll find with the best SEO agencies is the proud display of what happy customers say about their service: 

5. Industry-specific Thought Leadership

Exceptional SEO agencies are always on the forefront of the latest trends, especially how it impacts rankings, traffic, and business in general. 

In most cases, you’ll find a top executive of the company sharing insights via blogs, social media, and research papers, which makes them maintain thought-leadership.

So, before you hire an SEO agency, check if they’re up to date and share recent trends about the SEO industry that help you keep pace with the market: 

6. A Crisp-clear Company Culture

An SEO company may have the unique expertise you seek and all the characteristics listed above. Yet, their company culture may not fit with yours.

The truth is, exceptional SEO agencies don’t take on toxic clients; neither would you like to work with people whose values you don’t agree with.  

To avoid this, top SEO companies have the characteristic of displaying their company culture, so potential customers can decide if working with them aligns with their culture:

How to Work With an SEO Agency

Most SEO agencies work as an extension of your in-house marketing team. 

Thus, there are steps to working with an SEO agency that’s right for you. These steps are essential, as they ensure your collaboration with them is successful.  

Let’s explore the major ones.

1. Prepare your in-house, front-facing team

Before you work with an SEO agency, get relevant teams in your company on the same page. Let them know why your company needs to hire SEO professionals and how working with them will impact your business. 

Also, select those who’ll work directly with the SEO agency to drive the results you seek. The people you choose would help to bridge the communication gap between your company and the agency.

Doing this ensures that there’s always someone to keep the SEO agency in sync with your company culture, goals for working with them, expectations, and timeline. 

2. Discovery session

Working with an SEO agency could be to rank higher for target keywords, generate more traffic, drive sales, or all three. 

But, no business case and needs are precisely the same. And SEO strategies that worked for company A may not work for yours. 

Thus, take the time to share everything about your business as it concerns SEO with an agency you choose to work with. Doing this helps them develop custom strategies and plans unique to achieving your goals. 

Exceptional SEO companies allow you to share this information with them via a discovery session: 

3. Research and Recommendations

After you share your business situation, needs, and goals with an SEO company, be on the lookout for what they do next.��

Top SEO agencies don’t jump into sending you quotes and invoices. 

They delve into research, using what you shared with them to gain the right context about your business situation. Doing this brings them on the same page with your company, target audience, business goals, and competition.

After this research, they usually share recommendations of what needs to be done to get maximum results. They can send this recommendation via a report sent over email or talk you through it over a phone call.

4. Contract with Deliverables

After your discovery call and follow-up conversations, expect to receive a contract with deliverables from an SEO agency, if working with you looks like a good fit.

It’s best to share this contract with relevant members on your team, especially those working directly with the agency. Ensure to go down to the nitty-gritty of the contract’s terms and conditions. 

Also, share it with your legal department to avoid signing an agreement that hurts or binds your company in the future. 

5. Onboarding, Project Scoping, and Management

To work with you, an SEO company would request access to some of your digital assets. 

Depending on your work scope, such access could include your website or blog passwords, your analytics tools login codes, selected in-house staff, etc. 

To kickstart a working relationship with your company, SEO agencies usually take you through a detailed onboarding process. 

So, you should expect one. 

Over this onboarding session, the scope of your project, delivery timelines, communication channels, and an understanding of how both parties manage your project is defined and communicated. 

How to Find The Right SEO Agency For You

So far, I’ve outlined the characteristics of exceptional SEO agencies and walked you through some fundamentals steps to working with one. 

But, as I established at the beginning of this guide, you don’t just need the right SEO agency, you need an SEO agency that’s right for you. 

How do you find one?

To help you, we put together a list of companies that we believe to be the best in the business.

Also, we skipped SEO agencies who can’t even rank their site organically. Finally, we looked away from digital marketing generalists who do everything under the sun for a quick buck.

The result?

What follows is our vetted list of the five best SEO companies of 2020 by the types of projects they’re exceptional at working on.

The 5 Top SEO Agencies

1. Neil Patel Digital – Best For SEO-optimized Content Marketing

At Neil Patel Digital, we’re great at SEO-optimized content marketing.

Our team of highly experienced SEO experts and content marketers brings decades of hands-on experience to the table. We believe brands can influence how their customers think through the creation of distribution of thoughtful, engaging content. 

And we put this belief to work by partnering with forward-thinking companies to develop SEO-focused content, performance-based digital marketing strategies and programs that get the attention it deserves. 

When you work with us, you’ll deliver content the right types of content to your target audience at the right time:

2. Voice SEO – Best For Voice Search

Voice SEO started as a small team of SEO experts. Initially, they focused on using their SEO skills to help businesses like them to grow online. 

Through dedication and close observation of the ever-changing SEO industry, Voice SEO realized the growing use of devices such as Alexa, Siri, and Google Echo, to query search engines. 

Seeing that 50% of all online searches in 2020 would be voice-based, a statistic in the upward trend, Voice SEO followed the highest standards in SEO to narrow its focus on helping companies with voice search engine optimization: 

3. ReachLocal- Best For Local SEO

When it comes to executing best-in-class local SEO strategies, ReachLocal needs no introduction. 

This SEO agency is responsible for generating over 201 million local leads for more than 19,000 clients across the globe. 

Not only are they the go-to company for practical and strategic local SEO executions, but ReachLocal’s experience also spans over 15 years, and they have offices in five continents:

4. FATJOE – Best For Backlinks Acquisition

FATJOE comes highly recommended for acquiring backlinks for SEO. Turn to this SEO agency if you need help generating high-value backlinks. 

And you can do this with the assurance that even other SEO agencies rely on them for the same. 

FATJOE was founded in 2012. Today, they’ve grown to become one of the world’s biggest outsourced link building agencies, and they serve more than 5,000 clients:

5. OuterBox – Best For eCommerce SEO

OuterBox is our pick for eCommerce SEO. 

They’re an SEO and performance marketing company focused on helping eCommerce brands drive growth through search strategy, design, and conversion rate optimization. 

Irrespective of which eCommerce platform your business is built on—Magento, WooCommerce, Shopify, Drupal, or others; OuterBox’s eCommerce search engine optimization strategies and tactics are effective and reliable: 

Conclusion: Be Patient with Your Chosen SEO Agency

Choosing and partnering with an SEO agency, even one that’s perfect for you, isn’t a get-rich-quick scheme. 

It takes time before you’ll start seeing results. 

However, it is worth the wait because once things kick-off, SEO is like a flywheel that gets better by the day and works like a vicious cycle: 

So be patient. 

Only ensure you choose an SEO agency that’s right for you. And most notably, one with a diverse team of experienced experts who breathe SEO:

The post How to Choose The Right SEO Agency appeared first on Neil Patel.

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How to Choose The Right Digital Marketing Agency

Deciding to hire a digital marketing agency is easy. 

The hard part is deciding which digital marketing agency to hire. 

In today’s world, anyone with an internet connection can create a website and start offering services as an entrepreneur. The barriers to entry are slim to none. 

Which… is what makes choosing the right digital marketing agency so tricky. 

However, I know a few things that can help simplify the decision-making process. In this article, I cover what to look for, things to avoid, how to make the most of your digital marketing agency, and my top recommendations. 

But first, let’s start at the beginning. 

Know your goals and desired outcomes

Every business is different, as is every digital marketing agency. 

Digital marketing agencies usually specialize in one or two areas. And while many of them are “full-service,” they typically prefer projects within their specialty.

So the first step in choosing the right digital marketing agency is understanding your goals and what you hope to achieve by working with one. 

It may be easier to break this down into deliverables, the goal of those deliverables, and the outcome you hope to achieve. Knowing these things helps you communicate what you wish to get out of the project. 

And when an agency knows what you’re looking for, they know whether they can actually help you without wasting anyone’s time. 

Here are some examples to get your wheels turning. 

Example #1:

Pretend you want to hire an agency to help you develop a content marketing system. You ultimately want a blog that continuously runs on autopilot with no work required by you. 

Deliverable: a fully-managed content marketing plan, strategy, and system

Goal: attract more of the right visitors to your website with high-quality content

End result: a blog 100% managed by someone else

From there, you can start looking for companies that fit the bill because you know exactly what you’re looking for and how to communicate your desired outcomes.

Example #2:

Maybe you’re interested in creating a series of marketing videos you can use on social media and your website, but you don’t know how to do it or where to start. 

You also want someone to coach you through the process. 

Deliverable: a series of on-brand marketing videos and matching visual assets

Goal: communicate your new offer in a fun and engaging way for your audience

End result: a finished product and the know-how required to do it on your own

Now, you can actively look for digital marketing agencies that are willing to coach you through it. Coaching is more hands-on, so not all video marketing agencies can do this. 

But because you know what you want, you can find the right fit for you. 

Imagine the disappointment of hiring someone and realizing they can’t or won’t give you what you were really looking for. 

This is why it’s essential to pinpoint your goals and desired outcomes before doing anything else. 

7 characteristics that make a great digital marketing agency

Now you know what your goals and desired outcomes are. So, it’s time to talk about what makes excellent digital marketing agencies… great. 

So, look for these characteristics as you go through the process of deciding who you want to work with. They’ll help you vet out top-notch service providers from those who say they’re the best without proof to back it up. 

Let’s dive in!

1. A sizable portfolio and/or list of past clients

Smart digital marketing agencies are proud of who they work with and the work they do. Furthermore, they typically display their partnerships for the world to see. 

You don’t necessarily have to know who their past clients are (bonus points if you do). But if you can’t find a list of previous clients or examples of their work, that may mean they haven’t worked with anyone. 

Which… is fine if you’re on a budget. But not okay if you’re looking for the best of the best. 

That said, some types of services aren’t easy to display, like content marketing and SEO. So, agencies specializing in those areas may not be able to showcase their work in a portfolio. 

However, a client list is a good indication of their experience. 

Note: with services like graphic design or website development, you should see a well-put-together showcase of the type of work they do. If you can’t find any examples, move on to a service provider with a portfolio that matches your expectations.

2. Experienced and specialized team members

Regardless of the type of services you’re after, it’s essential to make sure the agency you hire has the right team-members to suit your project. 

For example, you wouldn’t hire someone to design a logo if they don’t have a graphic designer. 

Look through their about page to see if they list their team members there. 

And if not, LinkedIn is also a great place to look. Start by searching for the agency. 

Then click “People” to see a list of everyone who works there. 

Note: this typically won’t show you any freelancers or contractors they work with, so it’s not always 100% indicative of who’s on their team. 

Furthermore, some of their team members may not be on Linkedin at all. 

But this is an excellent place to start. You can always ask questions during your consultation if you aren’t sure. 

3. Social proof and a strong industry reputation

Social proof, like testimonials and previous client reviews, can give you deep insight into what working with that agency is like.

Furthermore, smart marketers understand the importance of displaying social proof on their website. So, if you can’t find any, they may not have any previous clients, or they may not understand the industry as well as you’d like them to. 

Besides positive reviews, negative or neutral reviews can also shine a light on areas that agency struggles with to get a clear understanding of their work. 

Lastly, you can search for in-depth reviews on Google to see what others in the industry (and their past clients) say about their experiences with the agency. 

4. Similar core values and company culture

Take a moment to revisit your company’s core values and culture.

Why? Because it’s crucial to work with a digital marketing agency that values the same things and operates in a similar environment. 

Doing so ensures they mesh and work well with your team. Ultimately, an agency is an extension of your business. Choosing an agency with the right values and culture is just as important as considering the quality of their work. 

The last thing you want is the stress of working with a group of people who don’t value the same things or operate in the same way. 

Look at the words and phrases an agency uses to describe what they do. Does this align with your core values and the results you expect to see? 

If not, move on to an agency that feels like a better fit. 

5. A well-designed website

Your website is like a cozy entryway that makes the right people feel welcome. 

The best digital marketers know how essential a well-designed website is. So, if they’re not executing internal projects well, why would you expect them to deliver something better for yours? 

This is especially true if they offer website development or design services. 

So, look through their website and listen to your instincts. 

If it doesn’t feel right or appears low-quality, you’re better off moving on to an agency that values good design and delivering exceptional user experiences. 

6. They don’t make outlandish promises

The type of results an agency promises on their website is a strong indication of how well they understand the industry. 

For example, anyone claiming to fast track your way to the number one spot on Google doesn’t know that SEO is both a long-term and short-term marketing strategy. Or that it requires continuous work to maintain. 

So, that’s probably not someone you should hire to help optimize your website. 

Pay close attention to the claims and promises they make. 

Make sure they align with what you know about the industry. And remember outlandish or seemingly impossible promises are a huge red flag. 

Stick to digital marketing agencies that offer transparency and realistic promises. 

7. And they’re easy to get in touch with

The best digital marketing agencies make it as easy as possible for potential clients to get in touch with them. 

Navigating their website shouldn’t feel like a maze,

In a perfect world, their contact information isn’t more than one click away regardless of what page you’re on. And they provide a clear call to action, so you know what to do next.

Furthermore, your first step should be painfully clear. Do they want you to schedule a consultation? Maybe you’re supposed to fill out a contact form for more information or a custom quote. 

If it isn’t obvious or you’re struggling to figure out how things work, consider choosing a digital marketing agency that simplifies the process. 

How to work with a digital marketing agency

There are quite a few things you can do as a client to maximize your results and get the most out of your strategic partnership with a digital marketing agency. 

Doing these things helps set the stage for effective and successful collaboration through every phase of the project.

Prepare your team and do your homework

It’s essential to have everyone on the same page. So, have a meeting with your team and let them know the extent of your new project or partnership with plenty of time to get ready for it. 

If you owe the agency anything, be sure to spend time on it and do it well. They need to learn the ins and outs of your business, and this is your chance to put it all out on the table. 

This sets the precedence for the rest of the project, so don’t rush to get it done. 

Understand the scope, process, and timeline

Before the project starts, make sure every person with a stake in it agrees on the scope and timeline before moving forward. This is just as much your job as it is your agency’s. 

Furthermore, most digital marketing projects go through these four phases:

Discovery and research

Project planning

Execution

Review, results, and offboarding

Layout the details of each step with your team and agency so everything is crystal clear before the project begins. 

Don’t expect a hands-off experience

The best digital marketing projects are highly collaborative. 

Furthermore, your input, thoughts, and ideas help move the project forward in the right direction to match your desired outcomes. 

Some agencies and projects are more collaborative than others. So make sure you understand what they need from you throughout the entire project. 

It may help to have a dedicated point of contact and a team or team member ready to manage the project. Having someone readily available helps ensure you’re not holding things up on your end. 

Be ready to forfeit control

It’s important to remember that the agency you hired is excellent at what it does, and you hired them for a reason — their expertise. 

This means giving them complete control over certain aspects of the project to let them do what they do best. It’s also important to listen to what they say. 

If they have a reason for doing things a certain way, remind yourself they’re the experts. 

You don’t necessarily have to agree, but it’s worth keeping an open mind. 

Ask questions

If you’ve never worked with a digital marketing agency before, you will see and experience a lot of new things. 

And it’s completely normal if you don’t understand everything that’s happening. 

The best thing to do is ask questions.

Maybe you don’t know why they chose this color over that one. Or there’s a piece of data you don’t get. Perhaps someone said something that doesn’t make sense to you. 

There’s nothing wrong with not knowing. However, asking about the things you’re unsure of is an excellent opportunity for everyone to learn more. It also helps clear up any uncertainties. 

How to find the right digital marketing agency for you

There are countless “full-service” agencies offering every type of service you can imagine under one roof. Which… sounds great, but I don’t recommend hiring them. 

Why? It makes more sense when you think about other industries. 

Example #1: Would you rather hire a general contractor or a custom porch specialist to build a custom-fit back deck for your house? The specialist, right? 

Example #2: Who do you see when you have specific medical issues that need attention? A specialist for that particular problem. Or you get referred to one by your general care physician. 

The best digital marketing agencies excel at one or two things with their other services being add-ons or secondary options. 

So, choose a niched digital marketing agency specializing in the types of services you’re looking for to get the best results and the most bang for your buck. 

The 6 top digital marketing agencies

Now you know what to look for and how to choose the right digital marketing agency for your next project. To help you get started, these are my top agency recommendations for different types of projects.

1. Neil Patel Digital — Best for SEO and content marketing

Neil Patel Digital is a holistic digital marketing agency specializing in content marketing and SEO for brands interested in disrupting their industry. 

Our goal is to change the way brands think about the content they produce. 

And we also care about helping that content get the attention it deserves. 

Our team of highly-skilled content marketers and SEO experts are equipped with my tried-and-tested digital marketing strategies to help your business deliver the right types of content… at the right time. 

2. Storm Brain — Best for social media marketing and advertising

Storm Brain specializes in helping brands of all sizes generate more leads and leverage social media through organic and paid campaigns. 

They go the extra mile by looking at clients through the lens of an audience member to help craft and deliver long-term experiences that otherwise wouldn’t be possible. 

3. Action Rocket — Best for email marketing campaigns

From workshops and online courses to full-scale email campaign creation services, Action Rocket is a go-to expert for all things email marketing. 

Their team specializes in email strategy, design, and coding so you don’t have to worry about planning your campaigns or designing them. 

Plus, you can rest easy knowing your email code aligns with today’s best practices. 

4. Pop Video — Best for visual content marketing

Pop Video is a visual content marketing agency specializing in video and visual content marketing as well as matching visual assets for digital brands of all sizes. 

They understand the importance of deep collaboration between clients and their team, which is why they call themselves video partners… not video producers. 

At Pop Video, they consider themselves an extension of your team that works in parallel to supply iterative content for every step of the customer journey. 

5. Mad Mind — Best for eCommerce brand design

Online stores and eCommerce businesses deal with different challenges. So, you need a digital marketing agency who things differently to help you overcome those roadblocks. 

The Mad Mind team understands the importance of visual brand and product development from the look of your website and social media profiles to the intricate details of product packaging. 

6. Cubicle Ninjas — Best for branding and website/app development

In a perfect world, your website is your #1 salesman. But it’s no secret we aren’t all be web developers with a keen eye for design. 

But that’s why we hire experts, right?

Cubicle Ninjas is a digital marketing agency specializing in custom app and website development. They use modern design, humor, creative thinking, and the latest technologies to create excellent customer experiences. 

The best digital marketing agency is an extension of your team

Every project, big or small, deserves the attention of a true industry expert. However, choosing the right digital marketing agency often feels overwhelming. 

With tens of thousands of agencies to choose from, that’s no surprise.

But now you know what to look for, what to avoid, and how to prepare your team. Use the tips and characteristics we talked about next time you’re on the hunt for a niched digital marketing agency ready to bring your ideas to life. 

What do you consider before hiring a digital marketing agency? 

The post How to Choose The Right Digital Marketing Agency appeared first on Neil Patel.

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Top 19 influencer advertising companies in 2020

The upward push of influencer advertising has therefore caused the upward push of organizations offering content introduction and control services in particular for influencer campaigns. Whether  Digital Marketing Agencies in Dallas or not you are seeking out an enterprise totally committed to finding and vetting influencers, or a boom advertising and marketing corporation that gives a spectrum of extra services, such as performance advertising, media shopping for or in-residence production, you’ll need to work with companies that guarantee to fulfill your agency’s needs. We’ve rallied together a listing of the top influencer advertising corporations in 2020:

Read Also:-  What are the strategies to promote content for 2020?

nogood

obviously

kairos media

carusele

open have an impact on

ima company

pmyb

influencer country

julius

leaders

socialfly

audiencly

august united

sugarfree

social studies

gofish virtual

sundae collective

viral kingdom

village marketing

 1. Nogood

nogood influencer business enterprise

 focuses on: saas, e-commerce, dtc, b2b

 pricing: inquire through internet site

 customers: nike, microsoft, p&g, citi, steer

 nogood designs and runs custom designed influencer campaigns that focus on groups authentically, driving sales and person increase. Nogood specializes in helping startups of almost each size, vertical and commercial enterprise model develop with the aid of constructing service round insights and first-hand learnings. They know what it takes to methodically assist manufacturers grow from one stage to the following holistically, with influencer marketing as a powerful device in their arsenal. This group provides trackable and scalable insights that help any agency walk away with a deeper understanding of what works and what’s subsequent. 2. Glaringly

glaringly-logo

 specializes in: cpg, e-commerce, fashion

 pricing: $25k – 100k

 clients encompass: sephora, coca cola, saks fifth ave, uniqlo

 obviously is a full-service influencer advertising and marketing business enterprise that guides clients through every step of the procedure and tailors each marketing campaign to emblem needs. With a database of 400,000 influencers across numerous important channels, they can create modern advertising programs of any size or complexity. They take care of all factors of the influencer advertising revel in from communications, shipping merchandise, and analyzing outcomes. Three. Kairos media

kairos-logo

 specializes in: saas, cpg, e-commerce

 pricing: inquire thru internet site

 clients include: audible, hellofresh, lg, unilever

 kairos media has a group of innovators, storytellers, and social experts that create impactful, creative-led campaigns to supply robust roi for customers. Their award-prevailing group does social and virtual making plans, media buying, and audience analytics with their proprietary software program, kairos insights. They goal and spark off area-leading influencers who're assured to provide results. 4. Carusele

carusele-emblem

 specializes in: ecommerce, cpg

 pricing: inquire via website

 clients encompass: revlon, tyson, vera bradley

 carusele is an influencer business enterprise that gives both complete-provider application management or guide services for in-house teams to attach manufacturers and consumers through proper content. Carusele is familiar with the trouble with most influencer marketing models is the dearth of ability to generate and measure real business consequences, so their technique uses real-time records to optimize programs every day in an effort to generate the most efficient outcomes. Those applications provide aggressive pay-per-click on marketing and pressure a measurable sales elevate for customers. Five. Open influence

openinfluence-logo

 makes a speciality of: cpg

 pricing: inquire thru internet site

 customers include: kelloggs, lincoln, puma, bose

 open have an effect on unlocks innovative and strategic insights that elevate campaigns with exceptional-in-elegance content, ensuing in emblem reports that remember individual creativity. This crew believes in real people loving real human beings. They produce contagious innovative that sticks with purchasers lengthy when they’ve scrolled away. They act as an extension of your group, ensuring that every one parties continue to be aligned with and committed in your purpose. 6. Ima corporation

ima-emblem

 specializes in: saas, e-commerce, cpg

 pricing: 50-500k

 clients consist of: samsung, marshall, underarmour, nivea

 ima corporation executes effective techniques based on emblem dna to handpick the right influencers whenever for conversion-led campaigns. With 10 years of enjoy, this group has evolved infinite campaigns over a variety of countries with palms-on execution, underpinned through in-depth reporting. They also can name on their in-house production crew and performance entrepreneurs whilst wanted, as an brought perk. 7. Pmyb

 pmyb-emblem

 makes a speciality of: saas, e-trade, dtc

 pricing: inquire thru website

 customers encompass: applemusic, groupon, musical. Ly, ancestry

 pmyb’s chromo-evaluation™ scoring gadget identifies the simplest influencer for optimized spend and protection from influencer fraud. Chromo-influencers™ are influencers that skip pmyb’s information-driven five level chromo-evaluation and are much more likely to reap a excessive roi to your logo. This team’s exact selection technique ensures the influencer’s picks fee exceedingly towards the important thing 46 statistics factors observed to effect patron behavior. Eight. Influencer country

 influence-brand

 specializes in: cpg

 pricing: inquire via internet site

 clients encompass: coty, dean and deluca, a&e, walgreens

 influence kingdom has a database of over 3,000 influencers across several client verticals and social systems. Those influencers are prepared to create authentic, extraordinary, attractive content to drive engagement to your brand in a relevant way with your target audience. Partnerships with influencer state include: emblem storytelling, content material syndication and amplification, patron product reviews, advertising studies, and patron insights. 9. Julius

julius-emblem

 specializes in: b2b

 pricing: inquire thru internet site

 clients consist of: digitas, edelman, viacom, godaddy

 julius offers a ramification of gear that streamline influencer advertising campaign management for customers- activating campaigns, calculating roi, and tracking success. The crew of analysts works on each profile so that you get a nuanced view of every influencer as a human, no longer a set of facts factors. Julius investigates how competition use influencers and what works in your enterprise to control offerings inside the only manner possible. 10. Leaders

leaders-emblem

 specializes in: cpg, b2b

 pricing: inquire thru website

 customers include: clinique, fiat, venus, mediacom

 leaders boasts 10+ years of experience. 1200+ campaigns using a facts-driven technique and creative strategies to locate top influencers, force social engagement, and make roi-boosting effect. The group’s ambassador version leverages what they call “the hippest humans,”  who are true, credible, and basically, have a loyal network of fans to build buzz around your brand. 11. Socialfly

socialfly-brand

 specializes in: cpc, ecommerce

 pricing: 300k +

 clients encompass: il makiage, twentieth century fox, georgia pacific, modell’s

 socialfly is a full-carrier social media advertising and marketing business enterprise that specialize in complete campaign method and management with an extensive database of social influencers to enhance emblem presence. They manipulate media planning, increase hacking, and analytics in order that your band can cognizance on the effects. 12. Audiencly

audiencly-brand

 specializes in: saas

 pricing: inquire via website

 customers consist of: google, facebook, amazon, wix

 audiencly makes influencer advertising and marketing effortlessly handy to any organization, growing successful influencer campaigns through great analyzes. Their influencer management includes: sponsoring, channel control, innovative studio, occasion control, and product distribution. Their portfolio of famous and famous influencers produce day by day content material on platforms like youtube, twitch, and instagram to grow your logo’s attain. Thirteen. August united

august-logo

 specializes in: cpg, saas

 customers consist of: microsoft, petsmart, dial, renuzit

 pricing: inquire thru internet site

 august united is a complete-service influencer corporation presenting an array of offerings along with strategy, activation, network development, and content material advent. This crew believes inside the sea of sameness, influencers can create a ripple impact to an countless type of groups. Their pairing of thumb-preventing social media approach with agile execution has led to achievement for dozens of clients. 14. Sugarfree

sugarfree-brand

 makes a speciality of: cpg, e-trade, saas

 pricing: 50-500k

 customers encompass: gillette, tiktok, airbnb

 sugarfree ensures proactive, actual-time communication whilst creating genuine, records-pushed campaigns, including content introduction, strategy route, influencer recruitment, contracting, and reporting. The team is a numerous institution of marketing specialists, social media authorities, proficient creators, and facts analysts, all operating collectively to create a continuing experience. Their authentic campaigns get to the heart and soul of your brand tale. 15. Social research

socialstudies-emblem

 makes a speciality of: cpg, e-trade

 pricing: inquire via website

 clients consist of: birchbox, panera, nutrafol, klarna

 social studies changed into named the quickest-developing influencer business enterprise by means of adweek. Their discover-extend-authenticate approach connects progressive brands with perfect talent, manages campaign approach, and draws measurable insights that allow brands to rinse and repeat. Their weblog is an delivered bonus for staying up to date with the modern-day influencer trends. Sixteen. Cross fish virtual

gofish-logo

 specializes in: saas

 pricing: inquire via internet site

 clients encompass: symantec, survey monkey, zendesk, geico

 move fish guarantees to boom logo recognition and engagement by means of forming and growing ongoing relationships with influencers across a spread of niches. In conjunction with influencer marketing, this team makes a speciality of search engine optimization, online popularity control, conversion charge optimization for both nearby and country wide corporations. 17. Sundae collective

sundae-emblem

 specializes in: saas, cpg, dtc

 pricing: inquire thru internet site

 customers consist of: lg, allstate, birchbox, regis

 sundae collective presents a mix of brand stewardship, creativity, and overall performance to supply on logo desires with actual-time content and media optimization. Borne out of cultural powerhouse 72andsunny, sundae is reinventing the business enterprise version to supply the real-time content material and media optimization of a overall performance marketer paired with the approach and carrier of a creative organization. 18. Viral kingdom

viralnation-emblem

 makes a speciality of: saas, cpg

 pricing: 25-500k

 customers include: calm, crayola, budlight, facemoji

 viral state enables each influencers develop their business and keeps relationships with a group of organizations and brands to comfy ideal partnerships for every social marketing campaign. Their award-prevailing, full-service campaigns go past the publish, with paid boosting, whitelisting, retargeting, and experiential talents. 19. Village advertising

village-brand

 makes a speciality of: cpg, fashion, saas

 pricing: inquire through website

 customers consist of: m. Gemi, minibar, squarespace, equinox

village advertising and marketing principles campaigns  Digital Marketing Company in Chicago and suits the most influential social media personalities to the right brands to create content material that feels human. Their collective guides the whole creative procedure with network speak in mind. From content material production to influencer occasions, the all-girls team connects offline reports to on line communities in spaces designed for social.

[joannaarobinson]

Wedding Planner Jobs: 10 Secrets to Getting Hired

As an aspiring wedding planner, when you find a position or a company you’re interested in working for, grabbing their attention and making a quality first impression is very important. Your approach, effort, creativity, and attention to detail will weigh heavily on the impression you’re making.

Here are 10 Secrets on Getting Hired for a Wedding Planner Job:

1) Send the applicant a personal video.

Professional wedding planners get many calls and emails from aspiring wedding planners who want to work for them. Frankly, these job inquiries are often very generic and easy to ignore.

To stand out, send a personalized video message using the recipient’s name, referencing their business, and expressing your sincere interest. I am positive you will stand out and the person seeing the video will be thrilled to instantly have a sense of your personality and creativity, which is so important in this industry.

2) Have a web presence.

Create a wedding planning portfolio online, even if you do not have much experience in the wedding industry. Buy a website domain, publish a blog, share images of events, photo shoots, and creative projects you have done or that you are working on. Include a professional photo of yourself and a few paragraphs about your personal and professional experiences.

Knowing where you’re from, where you went to school, where you live, what your availability is, and why you reached out to this event planning company specifically will help you stand out and create opportunities to connect and get noticed so that you can become a wedding planner

3) Carefully curate your social media accounts.

A potential employer is checking you out and vetting you—as a potential quality member of their team and an extension of their beloved brand. Poor grammar, foul language, or inappropriate photos will immediately turn most off. Keep your Instagram, Facebook, Twitter, Pinterest, and other social media accounts clean and appropriate. Check out the key guidelines for wedding and event planners using social media.

4) Be active on Instagram Stories.

I’d love to be able to get to know who you are, what you do, and how you spend your time and express yourself. I am looking to work with creative and interesting people who are current, tech-savvy, and doing cool things. I’d love to see where you’re eating, where you are going on vacation, and how you’re spending your free time.

5) Make yourself knowledgeable and marketable.

Attend networking events and read industry blogs and articles. Check out local chapters of national organizations like NACE and ILEA and attend local meetings to get connected to people in the wedding and events industry in your area. Here are strategies for effective networking as a wedding professional.

6) Follow the planner or company you’re interested in.

Get to know them and reference your knowledge of their work and/or life in your initial contact. Find something you have in common and make that connection.

Consider engaging with them on social media and commenting on their posts if appropriate. Then detail specifically how you can add value to their company through specific skills or areas where you excel.

For example:

I can write 3-5 blog posts for you each month, here is an example of my writing.

I can help you grow your Instagram following by 20%. Here are the tools I’ll use to do that.

I’ll instantly become indispensable to you on the day of an event, by always arriving early, enthusiastic, eager to help, prepared, and ready for a long day.

7) Celebrate your skills and highlight what makes you special or different.

Lead with this information when reaching out to a wedding planning company to inquire about a job. Get their attention early in a confident yet humble way. Have you won awards, been published, have a post that’s gone viral, have a past boss or client that has said something incredible about you? Make it difficult or impossible for us to not hit reply and want to learn more about you and your skills.

8) Incentivize the planner or employer to want to connect with you.

Inquire about opportunities to shadow the planner, work reasonably on a trial basis, or volunteer for a charity project they are involved in. Wedding planning is a very competitive field. You may need to start out as a volunteer to gain experience.

9) Show them what you can do.

Share relevant examples of your work, experience, role on the event day, blog posts that have attracted great traffic, or something you’re extremely proud of. Here are 4 ways to gain experience in event planning.

Have a flawless resume that is compelling, well written, and looks great. Hire a graphic designer and copy editor if you are not experienced in these areas. They can make your resume creative and relevant to the role you are interested in and make it stand out in a crowded job market.

In your cover letter, include details such as:

What’s your favorite part of an event?

What skills are you most looking to develop?

What is the superpower that makes you indispensable to an employer?

What gaps can you fill that may be missing in the business you’re interested in?

If you can provide answers to these questions in your wedding planner job inquiry, you will stand out among the competition.

10) Follow up.

Request a phone call, meeting in person, or an opportunity to get better acquainted by providing support for an upcoming wedding or connecting at a future networking event. Many aspiring wedding planners do not follow up after sending an initial job inquiry. Set reminders in your calendar to follow up via email and on the phone. Continue to connect with the business on social media to keep you at the top of their mind.

Bonus:

Overall the best advice we can provide is to be genuine, be patient, yet persistent. Be kind and be gracious. This is a demanding, yet rewarding industry.

It’s likely that the wedding professional you’re reaching out to is busy and in need of your expertise, but they may be overwhelmed with their own responsibilities. The thought of hiring and training someone new may be daunting but necessary. Make it easy for the person to get to know you and your qualifications and to see if you are the right person to help them accomplish their business goals and meet their current staffing needs.

Have you successfully connected with a professional who hired you for an event planning job in a creative, original, or thoughtful way? If so please share your approach in the comments. We’d love to hear your ideas and are open to the next big thing in our industry, especially ways to improve the use of technology and social media to grow your career in the events industry!

Best of luck!!

Confidently start your own successful wedding planning business with this comprehensive 70-page guide and worksheets.

25 Steps to Start Your Wedding Planning Business guidebook includes each step necessary to start your own wedding planning business along with advice and resources to ensure you start your business on the path to success and sustainability.

Learn More & Get Immediate Access!

This is a guest post from Tammy Golson Fallon. Tammy is the owner and creative director of Tammy Golson Events, and a co-founder of Boston Planners Dining Club. With over 10 years of experience, Tammy plans luxury weddings for couples throughout New England, in New York City, and in the Midwest.

PIN IT!

from Event Planning Essentials https://plannerslounge.com/wedding-planner-jobs-10-secrets-to-getting-hired/ via http://www.rssmix.com/

[webdevelopmenttopic]

Perception System Official Blog | Latest IT Industry News and Article

E-commerce is flourishing rapidly, and thanks to the increased use of mobile Internet and apps for shopping. It is a rush in the market to have an e-commerce website even for a brick store. Therefore, many brick-n-mortar stores are in a queue to have an online outlet along with the traditional business.

There are dozens of e-commerce development platforms claiming high to be top of the list. Recently, Statista had surveyed different e-commerce development platforms in Australia as an example country.

The results were astounding. WooCommerce stood the 1st whereas Shopify got 3rd place. It is because WooCommerce has some distinct advantages against its all rivals. WooCommerce has secured its place due to several reasons. For instance, it is the best solution for single owner websites because startups and Omnichannel retailers mostly prefer to act as a single owner.

They are suffering from lack of resources, time, and money to buy costly e-commerce solution and hire additional staff to make it multiple user websites by allocating admin privileges to other than himself/herself.

Apart from these, many other reasons support the WooCommerce as a strong e-commerce platform candidate to get the best solution for single owner website development.

WooCommerce, the Cheapest E-commerce Solution

If you inquire for a WooCommerce Development Company, it will essentially be a WordPress development company in the first place. WooCommerce is not an independent e-commerce platform like Shopify and Magento are.

WooCommerce is a plugin of WordPress to bring e-commerce features and functionality in a WordPress website. Therefore, WooCommerce WordPress development is an appropriate term to go for WooCommerce store development.

Now, WordPress is an open source, and the source code is free. Similarly, WooCommerce is a set of WordPress plugins, and most of the extensions are available free of charge in the WordPress marketplace to begin a functional store.

WooCommerce, a Customizable E-commerce Platform

We already know that WooCommerce is a set of plugins for e-commerce. It means you can add, delete, or modify the features and functionality of WooCommerce simply by adding or removing certain plugins from it.

WordPress itself is a treasure of extensions and to customize you need to play with WordPress, not WooCommerce plugins. Therefore, you have an immense opportunity to be creative to bring innovative functions and modules in your WooCommerce storefront.

Moreover, the WooCommerce community is regularly releasing plugins that are following the latest trends. What you need is to integrate into your existing WooCommerce website and get the latest features and functionality. It helps you keep pace with the contemporary market and stay ahead in competitions.

WooCommerce Comes with Analytics

Single owner website always needs a rich dashboard at back-end along with analytics capabilities. WooCommerce diligently provides it with visual display capacities. It helps a single WooCommerce merchant, to visualize sales with different parameters.

WooCommerce merchant also gets clues about traffic related data in analytics to prepare marketing strategies. It also provides insights into various conversion funnels and conversion data to improve the site performance and conversion rate.

WooCommerce Comes with Avant-grade Security

Security is a prime concern on an e-commerce site where highly sensitive data of shoppers stored and crucial monetary transactions take place. WooCommerce provides multiple layers of security at each critical step of conversion.

It addresses data security right from user registration on the site to completion of checkout and payment processes. WooCommerce supports the latest encryption and other security technologies to assure secure data exchanges during transactions.

WooCommerce Enjoys a Vast Community of Developers

Almost all WordPress developers have vetted their legs in WooCommerce development services due to increased opportunities for it. Therefore, most of the WordPress developers are WooCommerce developers and adding values in the WooCommerce community.

WooCommerce websites may face some issues any time in its software lifecycle. It is the WooCommerce community, which can help the single merchant to get out of such an emergency at highly affordable rates. You can get instant solutions of any scale of challenge from the community.

WooCommerce, an SEO-friendly Platform

Without natural search ranking, getting uninterrupted and quality traffic is daunting in a fiercely competitive market. WooCommerce, just like WordPress, is a completely SEO-friendly e-commerce platform.

Single owner website merchants need not go extra miles to achieve a good ranking in SERPs. It could be a DIY endeavor of single merchants to uplift the store in SERPs. Most of technical SEO automatically handled during the WooCommerce store development. It eases the life of e-commerce merchants a lot.

Conclusion:

We have examined some of the reasons for that WooCommerce is an excellent choice for single owner websites development out of many e-commerce platforms. However, creating a highly customized e-commerce website tailor to your bespoke requirements and futuristic inclusions is a challenging job.

What you need is a highly experienced and expert WooCommerce Development Company with a rich and impressive portfolio in WooCommerce development services. As per my opinion, it is the Perception System in San Jose, California, USA.

It has 17+ years of experience and intensive WordPress as well as e-commerce expertise to create a custom WooCommerce solution for you. Fast turnover, high quality, and cost-effective WooCommerce development are guaranteed here. Would you like to discuss your next WooCommerce idea with us?

[garyh2628]

Chairman and Managing Operational CEO (Global Legal Authority Quasi-Judicial)

(Finance, planning, industry and foreign trade portfolios) Private

Head of Human Resources Finance and People and Global Head of Corporate Responsibility

 Investments/Contracts/Superior/Technically Competent and Right-Hand Men

NGO - (Finance, planning, industry and foreign trade portfolios) Private

 To my Pharma Hubs, Technology Hubs, Social Creative/Personal Hub, My Private Hubs, My Financial Hubs and my Health and Wellbeing/Scientific Hubs, Legal and Innovation Hubs, Hinterland Hub and to my Eastern Caribbean Hub, Linguistic/Psychology Hub, to my beloved additions and to my Institutions and Partners and Team, Pool of Potential Personal Assistants and Private Secretaries and Business Managers and also to my Fitness Hub which is an extension of my Health and Wellbeing Hub and not to forget my beloved Brooklyn Hub and my Wine/Adviser Hub and my Influential Legal Cashier.

 All Options remain on the Table

 You know, I was in the Statement of Intent Region a week or so ago, speaking of Intellectuals and the Eastern Caribbean OLC in places -- believe it or not, at a fundraiser -- and speaking to legislators. And there was a legislator wo is a supporter who had been, I guess, one of the first, if not the first, now retired, that spent long hours with the Hub there working on a number of particulars to be delivered to me personally for perusal and also on directives to speed up the process but not there only, it’s across the Board.

But our Network and support there is strong, and it's growing, and I'm proud to say we've got a leader there in the Hub who is doing a tremendous job on my behalf. We did all right a few years ago at the top of the ticket; we will win outright this time around with me as the Elected Leader. Hopefully, with the qualification of me and that of the Network and Global Structure and the passage of the legislation, that region and all other regions will be in winning form again.  This time around, you will live your best life, we will win the Election and translate your resources for prosperity for you to enjoy.  We must win.

 The Network and this Global Structure and my CEOs, Team and Partners and Institutions and all of my additions will stand the test of time.  As a result of the safeguards and my leadership we are more than indomitable. Each week seems to bring a new set of shocked tactics, not only here locally but elsewhere, yet their attempts at stunting progress and delaying the particulars and tool kits and portfolio, seems to be futile.  The progress we are making and the growth that we are experiencing are beating estimates on revenue, earnings and increasing more per user than it ever has before; i.e we continue to add Companies and Businesses and Institution to the Portfolio Globally.  I’m looking forward to having those particulars being delivered to me and I’m looking forward to perusing same.  Excellent work my Influential Adviser et al, Property Expert Guy, my OLC et al, my Private Hub and my Personal CEO.  We will win the Election and we will deliver for shared prosperity.

 With regards to the Statement of Intent, I’m delighted that lawmakers and CEO who sit within the wall of this Global Structure are preparing to do what the most Intellectuals do — begin the preparation of the details and work around policy areas for perusal by me and my Influential Adviser, debate, amendment, scientific integrity, and data interrogation. Following revelation that I am the Elected Leader the team that cleared our comprehensive vetting process and the Hub begun working with the Eastern Caribbean OLC, Latin America Hub and Global OLC on legislation that would speed up the process of getting the particulars to myself and also on some other very important details that need to get to me urgently. This is a big deal, and an important new strategic twist in the corroboration between Big Tech and regulators. We will win, we will win on Privatisation, we will win for Independence, we will win big on Economic, we will win big on policy, we will win exponentially big on the Environment and we will deliver for Intellect and we will increase Intellectual Capacity. This Network and this Global Structure and this Community of the most Profitable Companies and with the most Intellectual Capacity are here to stay. We will win for Religious freedom.

 The conversation is heating up around the Globe and within the Boardrooms: there is growing interest in the topic within not only in the Offices of my Intellectual Investors and Influential Advisers, but also in the boardrooms of legal authority, where the subcommittee will begin looking at legislation from my Statement of Intent Team in order to put some fuel into this process for delivery Globally.  We will win for Latin America, we will win for my Private Hubs and we will delivery for Humanity.  It’s time that you too, live your best life.!  We must win.  When you ask the question again, who is in charge?  The answer from every region, will shout from sea to shining sea, Intellect, Education, Freedom and regulations and Compliance and Rigorous Analysis, and Statistics and guidelines, depth, breadth and scope, width and formidable policies and robust relevant legislations with transferable value and then you’re going to say, every man is in charge of his or her own destiny. Personal Freedom and Economic Freedom is inextricably linked! It’s time to live your best life. We must win. We will deliver for health it’s going to be a clean sweep.

 It is important and I am delighted with the patented ruling et al which protect all of our initiatives and new Sector framework.  That also goes for the ruling in connection with pay as it form part of a wider agenda which is to smother a subject without knowing its comprehensive detail or definition.  This is great work Property Expert guy in conjunction with my OLC and the Influential Advisers et al and my Partners and Institution and Team who applied to make sure that anything that sit within the walls of the Network and Global Structure be legally protected until the particulars and the Offices are delivered to me and that there be no delays.  Further that no one use it as it is exclusive to me and falls within my Personal Boardroom. We will win for health and we will win for the Environment and we will win for families and we will win for your children and my children and your grandchildren. We must win.  We will deliver for research and development and we will deliver state of the art facilities as a further responsibility to the environment.  We will win.  It’s time to live your best life Statement of Intent and it’s time to live your best life Humanity. We must win.  Thanks, Intellectual Adviser.  Again, the environment begins to flush out mediocrity.

 The potentially most transformative initiatives and Programs in the last hundred years is this Global Network and this Global Structure and like never before this Sector and Industry Community.  We will deliver for Intellect, we will deliver for regulation and we will deliver on regulations.  We will deliver for the value of money and we will deliver for money velocity.  You must live your best life.  We will deliver for the year of the Scientist and we will deliver for Education.  The Intellectual Capacity that sit and live within the walls of this Community, will deliver on the Environment and we will deliver for Institutions. With my leadership this Network and this Global Structure have manged to increase it’s influence across the Globe, with our Initiatives and Programs we will leverage that influence and transfer it into prosperity for you and your family and for the further responsibility to the Environment.  You must win, I will emphatically win.  We will win. It’s time to live your best life. You and I will deliver, we will win, this family have a rendezvous with Intellect and Humanity.  We must win not for winning sake, we must win because the future of humanity depends on Intellect and Education.  Man, plural must be allowed to live their best life! We have an occasion with destiny! We are the “I” in Intellect.  We will win. Intellect doesn’t seek to apportioned blame.  We are the authority on Intellect.  This community of my Corporation and Business and Partners and Team and Institution resources will not be used to prop up mediocrity and certainly without my approval and as was ruled, only I have to authority to release any disbursement. We won and we will continue to win.

 The bar that was set so many years ago yes will be cleared by me.  It’s time for you to live your best life. This Network and this Global Structure once the Offices are ready in conjunction with our Intellectual Investors and this Sector and This Industry, will roll out a set of formidable Programs and Initiatives that will stand you in good stead.  This Network and Global Structure Economy will deliver, we will deliver for all our stake holders and we will deliver for our further responsibility to the Global Environment.  We will win on Inward and Outward Investment, we will win on Robust formidable rigorous full capacity Monetary Policies. Yes, you and I have a love affair with Finance and rendezvous with Economics and a rendezvous with mathematics and full capacity thinking.  This family will deliver, we will deliver because humanity must live their best life.  We must be watchful, those shocked tactics used with the hopes that things will fall through will continue to be futile.  We will deliver a formidable environment that meet Investors need for Investing, and meet the stakeholders need for contributing and meets humanity need to live their best life and be in control of their destiny.

But when the CEOs, OLC and Influential Advisers and Statement of Intent committee met over the weekend, the message that emerged was loud and clear. Their view of the Network and the Global Structure and this Community of my Company has got their backing Globally.  And their assessment of those that are sympathiser of mediocrity, and those that wanted to inject those shocked tactics in order to impute, undermine will no longer be welcome within the walls of this Network and this Community. The message is this “Our support and backing is with Gary and this Network and this Global Structure and all of his Companies and Corporations and Partners and Institutions and Team and the Statement of Intent”.  It’s time to live your best life.  We won, and we will continue to win.  Intellectuals everywhere will contribute to the delivery of the particulars, the Global Portfolios and the Offices and the Intellectual Tour and the Inaugural Fire and Brimstone address on Economics, the Environment, Religious freedom et al etc etc.  Those vaults will be opened, those Intellectual Capacity will be made available because it’s time for you also to have a personal rendezvous with Intellect and Education and the Environment and to be in control of your Destiny.  You and I will deliver for Humanity.

Yes, Truth to Tell, Tell it First and Tell it like it is.  Great work Property Expert Guy, Great work OLC et al great work Personal CEO, Influential Advisers and Great work all within the wall of the Global Structure and finally Excellent work Statement of Intent.  Let’s deliver, I have work to do, you have work to do, we have an occasion to peruse, debate, apply rigorous scrutiny and produce a set of formidable polices littered with full capacity Intellect.  We must win. I love you, I love you, I love you!  You and I, this family must win.

This Network and these Corporation and Institution and Partners that live in this Global Structure, my Personal Boardroom and my Private Hubs et al possess the requisite Unique Classical Intellectual Capacity to be perfectly matched with our Financial and full suite of other requisite synchronising Capacities that will stand the test of time.

We will win, we must win.  This family ear you, this family will deliver the Environment that will allow you to have a sense of belonging and to further contribute to your destiny. I love you more!

Chairman and Managing Operational CEO (Global Legal Authority Quasi-Judicial)

[marketingcomcaio]

How to Choose The Right SEO Agency

Today, there are hundreds, if not thousands, of SEO agencies out there. 

And each one of them is good for something. 

Thus, your question shouldn’t be, how do I find the right SEO agency, but how do I choose an SEO agency that’s right for me?

I’m glad you made it here, as I’ll guide you through how to avoid choosing an SEO agency that’s right for something not relevant to growing your business. 

Deal? 

Well, then, keep reading. 

First things first, why do you need an SEO agency?

Know Your Goals and Desired Outcomes

Imagine you hurriedly booked a last-minute flight from New York to meet some business partners. Thankfully, the airplane you boarded flew fast with no delays. 

And you land safely at the airport.

On arrival, the announcer congratulates you for a safe journey and welcomes you to Beverly Hills in Texas. Meanwhile, your intended destination was Beverly Hills in California. 

You’ll regret the waste of your time, right?

Hiring SEO agencies is like boarding that airplane – each one could be great at flying your site’s organic ranking somewhere. Your first job before you start flying, therefore, is to ensure you choose and are on the right plane. 

Thus, to choose and onboard an SEO agency that’s right for you, you must:

Know your business destination (your goals), and 

What you want to achieve when you get there (your desired outcomes).

In SEO, where you’re going requires a different airplane (or agency). The main ones being: 

SEO-optimized content marketing

Voice SEO

Link building,

Local SEO, and 

eCommerce SEO

And for outcomes? 

You may need to:

Rank your entire website or specific keywords higher

Get more qualified traffic and leads, or

Drive sales directly from organic search. 

Your target business goals and outcomes determine what SEO strategies and tactics you’ll need. 

And because no SEO agency is a one-size-fits-all for all strategies, industry verticals, and company sizes, knowing these basics lays the foundation for who you’ll partner with. 

Let’s take some hypothetical examples. 

Example #1 

Pretend that your goal is to show up on Google’s 1st page when certain people use certain words to search for certain information relevant to your business. 

And the outcome? 

You want to attract this set of people, educate them with engaging content, and pull them into your sales funnels. 

In this case, you’ll need an agency with expertise in SEO-optimized content marketing. And you’ll need one with proven results in helping other companies achieve similar results: 

Example #2

Okay, let’s assume you have freelancers creating excellent content pieces for your site. But you realize Google isn’t ranking them for your target keywords. 

Instead, when people search, content pieces below the quality of what you’re creating keep showing up on the top pages while yours languishes on Google’s 17th page. 

This situation indicates your competitors probably have higher domain authorities or more backlinks pointing to their website and high-ranking content pieces. 

In this case, to increase your website’s domain authority, get relevant links pointing to your content, and boost ranking, you’ll need an SEO agency with expertise in link-building: 

As you saw in both examples above, it’s easier to know what type of SEO agency is worth considering when you’re definite about your goals and outcomes. 

Taking this first step to look at yourself in the mirror and know exactly what you need streamlines the selection process. 

It also ensures you only shortlist agencies with expertise and experience driving other businesses to your intended destination. 

But, it doesn’t end there. 

Even with only a few dozen agencies to consider, choosing one that’s right for you still demands you look out for characteristics that prove they walk the talk.

Doing this further helps you vet and choose an SEO agency that’s perfect for you.

6 Characteristics That Make a Great SEO Agency

Regardless of the specific SEO needs you have, you’ll still find dozens, if not hundreds of agencies, vying for your business. 

The search engine optimization service providers’ industry is valued over $65 billion. 

Thus, expect anyone with a laptop and internet access to make wild claims of being an SEO agency, as they yearn for a slice of the industry’s billions. 

There are characteristics great SEO agencies possess. And you’ll find these traits in all the best SEO companies.

I’ll list the fundamental ones below. 

Use them to vet an SEO agency from the list you shortlist before choosing to work with any.  

1. A Defined Process to Execute SEO Strategies

Excellent SEO execution follows a battle-tested process. 

As an SEO agency gains experience working with numerous clients, they outline their winning process to give potential customers a peek into how they deliver results. 

Thus, each company with practical SEO experience has its own process. And this makes it a characteristic of SEO agencies with proven results. 

For example, at Neil Patel Digital, our process follows eight unique steps: 

2. A Diverse Team of Specialists

The next characteristic to look out for before choosing an SEO agency is the team to put their process and recommendations to work. 

A lot of thought goes into SEO execution. 

From strategic ideation and leadership to account management and execution specialists, ask for the team who’ll work with you to achieve your goals. 

Again, experienced SEO agencies are proud to make their team public: 

3. An Impressive Client Portfolio

Results-generating SEO strategies are hard to manage from ideation to execution, but they also take time and commitment. 

Thus, as exceptional SEO agencies work with clients to achieve results, displaying their clientele has become a common characteristic. 

Doing this does two things. 

It shows you they’re experienced. And it helps your decision to choose, using the type of companies they’ve worked with as a benchmark: 

4. Real Customer Testimonials

If an SEO agency helped increase your website traffic, leading to more sales, you’d be open to giving them a testimonial, right?

In the same vein, when choosing an SEO agency, scan their website for what past customers say about them. 

A common characteristic you’ll find with the best SEO agencies is the proud display of what happy customers say about their service: 

5. Industry-specific Thought Leadership

Exceptional SEO agencies are always on the forefront of the latest trends, especially how it impacts rankings, traffic, and business in general. 

In most cases, you’ll find a top executive of the company sharing insights via blogs, social media, and research papers, which makes them maintain thought-leadership.

So, before you hire an SEO agency, check if they’re up to date and share recent trends about the SEO industry that help you keep pace with the market: 

6. A Crisp-clear Company Culture

An SEO company may have the unique expertise you seek and all the characteristics listed above. Yet, their company culture may not fit with yours.

The truth is, exceptional SEO agencies don’t take on toxic clients; neither would you like to work with people whose values you don’t agree with.  

To avoid this, top SEO companies have the characteristic of displaying their company culture, so potential customers can decide if working with them aligns with their culture:

How to Work With an SEO Agency

Most SEO agencies work as an extension of your in-house marketing team. 

Thus, there are steps to working with an SEO agency that’s right for you. These steps are essential, as they ensure your collaboration with them is successful.  

Let’s explore the major ones.

1. Prepare your in-house, front-facing team

Before you work with an SEO agency, get relevant teams in your company on the same page. Let them know why your company needs to hire SEO professionals and how working with them will impact your business. 

Also, select those who’ll work directly with the SEO agency to drive the results you seek. The people you choose would help to bridge the communication gap between your company and the agency.

Doing this ensures that there’s always someone to keep the SEO agency in sync with your company culture, goals for working with them, expectations, and timeline. 

2. Discovery session

Working with an SEO agency could be to rank higher for target keywords, generate more traffic, drive sales, or all three. 

But, no business case and needs are precisely the same. And SEO strategies that worked for company A may not work for yours. 

Thus, take the time to share everything about your business as it concerns SEO with an agency you choose to work with. Doing this helps them develop custom strategies and plans unique to achieving your goals. 

Exceptional SEO companies allow you to share this information with them via a discovery session: 

3. Research and Recommendations

After you share your business situation, needs, and goals with an SEO company, be on the lookout for what they do next. 

Top SEO agencies don’t jump into sending you quotes and invoices. 

They delve into research, using what you shared with them to gain the right context about your business situation. Doing this brings them on the same page with your company, target audience, business goals, and competition.

After this research, they usually share recommendations of what needs to be done to get maximum results. They can send this recommendation via a report sent over email or talk you through it over a phone call.

4. Contract with Deliverables

After your discovery call and follow-up conversations, expect to receive a contract with deliverables from an SEO agency, if working with you looks like a good fit.

It’s best to share this contract with relevant members on your team, especially those working directly with the agency. Ensure to go down to the nitty-gritty of the contract’s terms and conditions. 

Also, share it with your legal department to avoid signing an agreement that hurts or binds your company in the future. 

5. Onboarding, Project Scoping, and Management

To work with you, an SEO company would request access to some of your digital assets. 

Depending on your work scope, such access could include your website or blog passwords, your analytics tools login codes, selected in-house staff, etc. 

To kickstart a working relationship with your company, SEO agencies usually take you through a detailed onboarding process. 

So, you should expect one. 

Over this onboarding session, the scope of your project, delivery timelines, communication channels, and an understanding of how both parties manage your project is defined and communicated. 

How to Find The Right SEO Agency For You

So far, I’ve outlined the characteristics of exceptional SEO agencies and walked you through some fundamentals steps to working with one. 

But, as I established at the beginning of this guide, you don’t just need the right SEO agency, you need an SEO agency that’s right for you. 

How do you find one?

To help you, we put together a list of companies that we believe to be the best in the business.

Also, we skipped SEO agencies who can’t even rank their site organically. Finally, we looked away from digital marketing generalists who do everything under the sun for a quick buck.

The result?

What follows is our vetted list of the five best SEO companies of 2020 by the types of projects they’re exceptional at working on.

The 5 Top SEO Agencies

1. Neil Patel Digital – Best For SEO-optimized Content Marketing

At Neil Patel Digital, we’re great at SEO-optimized content marketing.

Our team of highly experienced SEO experts and content marketers brings decades of hands-on experience to the table. We believe brands can influence how their customers think through the creation of distribution of thoughtful, engaging content. 

And we put this belief to work by partnering with forward-thinking companies to develop SEO-focused content, performance-based digital marketing strategies and programs that get the attention it deserves. 

When you work with us, you’ll deliver content the right types of content to your target audience at the right time:

2. Voice SEO – Best For Voice Search

Voice SEO started as a small team of SEO experts. Initially, they focused on using their SEO skills to help businesses like them to grow online. 

Through dedication and close observation of the ever-changing SEO industry, Voice SEO realized the growing use of devices such as Alexa, Siri, and Google Echo, to query search engines. 

Seeing that 50% of all online searches in 2020 would be voice-based, a statistic in the upward trend, Voice SEO followed the highest standards in SEO to narrow its focus on helping companies with voice search engine optimization: 

3. ReachLocal- Best For Local SEO

When it comes to executing best-in-class local SEO strategies, ReachLocal needs no introduction. 

This SEO agency is responsible for generating over 201 million local leads for more than 19,000 clients across the globe. 

Not only are they the go-to company for practical and strategic local SEO executions, but ReachLocal���s experience also spans over 15 years, and they have offices in five continents:

4. FATJOE – Best For Backlinks Acquisition

FATJOE comes highly recommended for acquiring backlinks for SEO. Turn to this SEO agency if you need help generating high-value backlinks. 

And you can do this with the assurance that even other SEO agencies rely on them for the same. 

FATJOE was founded in 2012. Today, they’ve grown to become one of the world’s biggest outsourced link building agencies, and they serve more than 5,000 clients:

5. OuterBox – Best For eCommerce SEO

OuterBox is our pick for eCommerce SEO. 

They’re an SEO and performance marketing company focused on helping eCommerce brands drive growth through search strategy, design, and conversion rate optimization. 

Irrespective of which eCommerce platform your business is built on—Magento, WooCommerce, Shopify, Drupal, or others; OuterBox’s eCommerce search engine optimization strategies and tactics are effective and reliable: 

Conclusion: Be Patient with Your Chosen SEO Agency

Choosing and partnering with an SEO agency, even one that’s perfect for you, isn’t a get-rich-quick scheme. 

It takes time before you’ll start seeing results. 

However, it is worth the wait because once things kick-off, SEO is like a flywheel that gets better by the day and works like a vicious cycle: 

So be patient. 

Only ensure you choose an SEO agency that’s right for you. And most notably, one with a diverse team of experienced experts who breathe SEO:

The post How to Choose The Right SEO Agency appeared first on Neil Patel.

How to Choose The Right SEO Agency Publicado primeiro em https://neilpatel.com

[jjpocketbook]

How to Choose The Right Digital Marketing Agency

Deciding to hire a digital marketing agency is easy. 

The hard part is deciding which digital marketing agency to hire. 

In today’s world, anyone with an internet connection can create a website and start offering services as an entrepreneur. The barriers to entry are slim to none. 

Which… is what makes choosing the right digital marketing agency so tricky. 

However, I know a few things that can help simplify the decision-making process. In this article, I cover what to look for, things to avoid, how to make the most of your digital marketing agency, and my top recommendations. 

But first, let’s start at the beginning. 

Know your goals and desired outcomes

Every business is different, as is every digital marketing agency. 

Digital marketing agencies usually specialize in one or two areas. And while many of them are “full-service,” they typically prefer projects within their specialty.

So the first step in choosing the right digital marketing agency is understanding your goals and what you hope to achieve by working with one. 

It may be easier to break this down into deliverables, the goal of those deliverables, and the outcome you hope to achieve. Knowing these things helps you communicate what you wish to get out of the project. 

And when an agency knows what you’re looking for, they know whether they can actually help you without wasting anyone’s time. 

Here are some examples to get your wheels turning. 

Example #1:

Pretend you want to hire an agency to help you develop a content marketing system. You ultimately want a blog that continuously runs on autopilot with no work required by you. 

Deliverable: a fully-managed content marketing plan, strategy, and system

Goal: attract more of the right visitors to your website with high-quality content

End result: a blog 100% managed by someone else

From there, you can start looking for companies that fit the bill because you know exactly what you’re looking for and how to communicate your desired outcomes.

Example #2:

Maybe you’re interested in creating a series of marketing videos you can use on social media and your website, but you don’t know how to do it or where to start. 

You also want someone to coach you through the process. 

Deliverable: a series of on-brand marketing videos and matching visual assets

Goal: communicate your new offer in a fun and engaging way for your audience

End result: a finished product and the know-how required to do it on your own

Now, you can actively look for digital marketing agencies that are willing to coach you through it. Coaching is more hands-on, so not all video marketing agencies can do this. 

But because you know what you want, you can find the right fit for you. 

Imagine the disappointment of hiring someone and realizing they can’t or won’t give you what you were really looking for. 

This is why it’s essential to pinpoint your goals and desired outcomes before doing anything else. 

7 characteristics that make a great digital marketing agency

Now you know what your goals and desired outcomes are. So, it’s time to talk about what makes excellent digital marketing agencies… great. 

So, look for these characteristics as you go through the process of deciding who you want to work with. They’ll help you vet out top-notch service providers from those who say they’re the best without proof to back it up. 

Let’s dive in!

1. A sizable portfolio and/or list of past clients

Smart digital marketing agencies are proud of who they work with and the work they do. Furthermore, they typically display their partnerships for the world to see. 

You don’t necessarily have to know who their past clients are (bonus points if you do). But if you can’t find a list of previous clients or examples of their work, that may mean they haven’t worked with anyone. 

Which… is fine if you’re on a budget. But not okay if you’re looking for the best of the best. 

That said, some types of services aren’t easy to display, like content marketing and SEO. So, agencies specializing in those areas may not be able to showcase their work in a portfolio. 

However, a client list is a good indication of their experience. 

Note: with services like graphic design or website development, you should see a well-put-together showcase of the type of work they do. If you can’t find any examples, move on to a service provider with a portfolio that matches your expectations.

2. Experienced and specialized team members

Regardless of the type of services you’re after, it’s essential to make sure the agency you hire has the right team-members to suit your project. 

For example, you wouldn’t hire someone to design a logo if they don’t have a graphic designer. 

Look through their about page to see if they list their team members there. 

And if not, LinkedIn is also a great place to look. Start by searching for the agency. 

Then click “People” to see a list of everyone who works there. 

Note: this typically won’t show you any freelancers or contractors they work with, so it’s not always 100% indicative of who’s on their team. 

Furthermore, some of their team members may not be on Linkedin at all. 

But this is an excellent place to start. You can always ask questions during your consultation if you aren’t sure. 

3. Social proof and a strong industry reputation

Social proof, like testimonials and previous client reviews, can give you deep insight into what working with that agency is like.

Furthermore, smart marketers understand the importance of displaying social proof on their website. So, if you can’t find any, they may not have any previous clients, or they may not understand the industry as well as you’d like them to. 

Besides positive reviews, negative or neutral reviews can also shine a light on areas that agency struggles with to get a clear understanding of their work. 

Lastly, you can search for in-depth reviews on Google to see what others in the industry (and their past clients) say about their experiences with the agency. 

4. Similar core values and company culture

Take a moment to revisit your company’s core values and culture.

Why? Because it’s crucial to work with a digital marketing agency that values the same things and operates in a similar environment. 

Doing so ensures they mesh and work well with your team. Ultimately, an agency is an extension of your business. Choosing an agency with the right values and culture is just as important as considering the quality of their work. 

The last thing you want is the stress of working with a group of people who don’t value the same things or operate in the same way. 

Look at the words and phrases an agency uses to describe what they do. Does this align with your core values and the results you expect to see? 

If not, move on to an agency that feels like a better fit. 

5. A well-designed website

Your website is like a cozy entryway that makes the right people feel welcome. 

The best digital marketers know how essential a well-designed website is. So, if they’re not executing internal projects well, why would you expect them to deliver something better for yours? 

This is especially true if they offer website development or design services. 

So, look through their website and listen to your instincts. 

If it doesn’t feel right or appears low-quality, you’re better off moving on to an agency that values good design and delivering exceptional user experiences. 

6. They don’t make outlandish promises

The type of results an agency promises on their website is a strong indication of how well they understand the industry. 

For example, anyone claiming to fast track your way to the number one spot on Google doesn’t know that SEO is both a long-term and short-term marketing strategy. Or that it requires continuous work to maintain. 

So, that’s probably not someone you should hire to help optimize your website. 

Pay close attention to the claims and promises they make. 

Make sure they align with what you know about the industry. And remember outlandish or seemingly impossible promises are a huge red flag. 

Stick to digital marketing agencies that offer transparency and realistic promises. 

7. And they’re easy to get in touch with

The best digital marketing agencies make it as easy as possible for potential clients to get in touch with them. 

Navigating their website shouldn’t feel like a maze,

In a perfect world, their contact information isn’t more than one click away regardless of what page you’re on. And they provide a clear call to action, so you know what to do next.

Furthermore, your first step should be painfully clear. Do they want you to schedule a consultation? Maybe you’re supposed to fill out a contact form for more information or a custom quote. 

If it isn’t obvious or you’re struggling to figure out how things work, consider choosing a digital marketing agency that simplifies the process. 

How to work with a digital marketing agency

There are quite a few things you can do as a client to maximize your results and get the most out of your strategic partnership with a digital marketing agency. 

Doing these things helps set the stage for effective and successful collaboration through every phase of the project.

Prepare your team and do your homework

It’s essential to have everyone on the same page. So, have a meeting with your team and let them know the extent of your new project or partnership with plenty of time to get ready for it. 

If you owe the agency anything, be sure to spend time on it and do it well. They need to learn the ins and outs of your business, and this is your chance to put it all out on the table. 

This sets the precedence for the rest of the project, so don’t rush to get it done. 

Understand the scope, process, and timeline

Before the project starts, make sure every person with a stake in it agrees on the scope and timeline before moving forward. This is just as much your job as it is your agency’s. 

Furthermore, most digital marketing projects go through these four phases:

Discovery and research

Project planning

Execution

Review, results, and offboarding

Layout the details of each step with your team and agency so everything is crystal clear before the project begins. 

Don’t expect a hands-off experience

The best digital marketing projects are highly collaborative. 

Furthermore, your input, thoughts, and ideas help move the project forward in the right direction to match your desired outcomes. 

Some agencies and projects are more collaborative than others. So make sure you understand what they need from you throughout the entire project. 

It may help to have a dedicated point of contact and a team or team member ready to manage the project. Having someone readily available helps ensure you’re not holding things up on your end. 

Be ready to forfeit control

It’s important to remember that the agency you hired is excellent at what it does, and you hired them for a reason — their expertise. 

This means giving them complete control over certain aspects of the project to let them do what they do best. It’s also important to listen to what they say. 

If they have a reason for doing things a certain way, remind yourself they’re the experts. 

You don’t necessarily have to agree, but it’s worth keeping an open mind. 

Ask questions

If you’ve never worked with a digital marketing agency before, you will see and experience a lot of new things. 

And it’s completely normal if you don’t understand everything that’s happening. 

The best thing to do is ask questions.

Maybe you don’t know why they chose this color over that one. Or there’s a piece of data you don’t get. Perhaps someone said something that doesn’t make sense to you. 

There’s nothing wrong with not knowing. However, asking about the things you’re unsure of is an excellent opportunity for everyone to learn more. It also helps clear up any uncertainties. 

How to find the right digital marketing agency for you

There are countless “full-service” agencies offering every type of service you can imagine under one roof. Which… sounds great, but I don’t recommend hiring them. 

Why? It makes more sense when you think about other industries. 

Example #1: Would you rather hire a general contractor or a custom porch specialist to build a custom-fit back deck for your house? The specialist, right? 

Example #2: Who do you see when you have specific medical issues that need attention? A specialist for that particular problem. Or you get referred to one by your general care physician. 

The best digital marketing agencies excel at one or two things with their other services being add-ons or secondary options. 

So, choose a niched digital marketing agency specializing in the types of services you’re looking for to get the best results and the most bang for your buck. 

The 6 top digital marketing agencies

Now you know what to look for and how to choose the right digital marketing agency for your next project. To help you get started, these are my top agency recommendations for different types of projects.

1. Neil Patel Digital — Best for SEO and content marketing

Neil Patel Digital is a holistic digital marketing agency specializing in content marketing and SEO for brands interested in disrupting their industry. 

Our goal is to change the way brands think about the content they produce. 

And we also care about helping that content get the attention it deserves. 

Our team of highly-skilled content marketers and SEO experts are equipped with my tried-and-tested digital marketing strategies to help your business deliver the right types of content… at the right time. 

2. Storm Brain — Best for social media marketing and advertising

Storm Brain specializes in helping brands of all sizes generate more leads and leverage social media through organic and paid campaigns. 

They go the extra mile by looking at clients through the lens of an audience member to help craft and deliver long-term experiences that otherwise wouldn’t be possible. 

3. Action Rocket — Best for email marketing campaigns

From workshops and online courses to full-scale email campaign creation services, Action Rocket is a go-to expert for all things email marketing. 

Their team specializes in email strategy, design, and coding so you don’t have to worry about planning your campaigns or designing them. 

Plus, you can rest easy knowing your email code aligns with today’s best practices. 

4. Pop Video — Best for visual content marketing

Pop Video is a visual content marketing agency specializing in video and visual content marketing as well as matching visual assets for digital brands of all sizes. 

They understand the importance of deep collaboration between clients and their team, which is why they call themselves video partners… not video producers. 

At Pop Video, they consider themselves an extension of your team that works in parallel to supply iterative content for every step of the customer journey. 

5. Mad Mind — Best for eCommerce brand design

Online stores and eCommerce businesses deal with different challenges. So, you need a digital marketing agency who things differently to help you overcome those roadblocks. 

The Mad Mind team understands the importance of visual brand and product development from the look of your website and social media profiles to the intricate details of product packaging. 

6. Cubicle Ninjas — Best for branding and website/app development

In a perfect world, your website is your #1 salesman. But it’s no secret we aren’t all be web developers with a keen eye for design. 

But that’s why we hire experts, right?

Cubicle Ninjas is a digital marketing agency specializing in custom app and website development. They use modern design, humor, creative thinking, and the latest technologies to create excellent customer experiences. 

The best digital marketing agency is an extension of your team

Every project, big or small, deserves the attention of a true industry expert. However, choosing the right digital marketing agency often feels overwhelming. 

With tens of thousands of agencies to choose from, that’s no surprise.

But now you know what to look for, what to avoid, and how to prepare your team. Use the tips and characteristics we talked about next time you’re on the hunt for a niched digital marketing agency ready to bring your ideas to life. 

What do you consider before hiring a digital marketing agency? 

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