LTHQOfficial: Back To You (Studio Version) - Recorded in Prague 2023. Exclusively available on the All Of Those Voices DVD/CD. Pre-Order Now: http://louist.lnk.to/AOTV-DVD
It’s the cynic in me but I don’t know, yes playing to a new audience at a festival sounds great but it takes a lot to actually get a generic festival goer excited for your set. Festivals demand lots of energy to hold people’s attention especially if they don’t know your songs. It’s a long day at festivals and you need to generate interest and buzz to get people excited. He should already be promoting them, going onto tv and radio stations playing his songs live. Also, it might not cut it if he wants to do the shows the way he is comfortable doing them now as he says.
He came to Australia, he went to see AO, took a few pics. He didn’t interact with anyone outside of his team. It was such a useless pr opportunity. His team doesn’t seem to have any cohesive strategy, it’s just random things with no follow-up.
The lack of follow-up! It makes the team look amateurish tbh.
During the week that the AOTV / CD was released, they did not plan to have enough physical units on hand and actually sold out the CDs in the UK. It was an opportunity for the album to chart again, but they ran out of inventory.
Louis could have had autographed copies in order to promote physical sales. They could also have released bundled copies with AOTV release merch.
I understand why they didn’t do very much in Australia. Most of the tickets had been sold, and the tennis appearance was so close to the rest of the dates. It would have been worth more promo if they had decided to add dates in New Zealand.
At the beginning of the pandemic, Walls the album was still fresh, and the fandom held streaming parties and tried everything to generate excitement online, but there was close to zero response from Louis and LTHQ. The fandom held affection for this album by our sheer will power, lol. There could have been contests or livestreams to say hi or to have mini listening parties. There could have been smaller interviews, contests for signed merch, snippets.
As for festivals, Louis will be fine. He’s a veteran of performing, after all, as well as a veteran festival goer. I’m sure his concerts will be filled with fans who will be loud as hell (John Delf measures FITF concerts at 116 dB— louder than a jet engine), and people are naturally curious what kind of music a 1D guy is going to perform. I think Louis will smash his sets.