‘Rosy Blog Chic’ Makes it’s comeback for Spring
What is Rosy Blog Chic? Take a deep dive to 2013-2014 with me, the era of Instagram filters (No, not the face ones-- the original presets on the editing tool) Ariana Grande’s Yours Truly album and its impact on fashion at the time, and OG tumblr core. As Spring rolls around, I feel myself reaching for the same pins on pinterest that I did back on Weheartit in 2014... and I’m ready to bring it all back.
The year is 2013, and you are sat in your bedroom watching Zoella on Youtube and painting your nails in a DIY manicure. Something about this era screams early girlhood, having fun and not caring if something is perfect, as long as it looks pretty. At the time, tumblr and Weheartit was alive with ‘rosy blogs’, and if you search hard enough-- the graveyards of abandoned blogs still remain untouched, like a time capsule of such treasured years, reaching its peak at 2014.
Where did the name ‘rosy blog’ come from?
No one knows. After many google searches, and coming up with nothing -- I can only assume it was coined from the huge insurgence in ‘rose gold’ at it’s time, florals and roses being featured in lots of rosy blog posts, and the ‘rosy’ warm, pinky filter that was laid over all the images to give it that classic look it was known for. These days, the aesthetic is more popularly claimed as ‘girly 2014 aesthetic’, ‘yours truly era’ or simply ‘2014 core’. As a long time girly girl, I am truly advocating to bring this style back. Here’s how.
FLORALS, FLORALS, FLORALS.
Taking a step back into this era, what better time to incorporate floral prints into your wardrobe that spring? Ditzy print, crowded florals on dresses and skirts and sunflower crop tops (Think old American Apparel) are the perfect ways to incorporate a Rosy chic back into your wardrobe. It’s girly, and can be worn super casually as these are not items that technically ever went out of fashion or became played out.
DOT, DOT, DOT...
Undeniably, polka dot was huge in this era. Something about it can be so youthful, whilst also carrying this timeless chic that is vaguely reminiscent of the 50′s/60′s (See Audrey Hepburn, or kitschy housewife aesthetic) A simple black and white will totally do the trick maybe with pearl accessories or ribbon embellishments but a pink and white polkadot is super adorable too!
WHAT BRANDS?
When looking back at the fashion of this era, a few brands stick out to me as being staples of their time. Thanks to early Ariana Grande, Wildfox became hugely popular-- especially in their knit pull overs, sweaters, and sunglasses. They were often pastel colours, donning some kind of cute cartoon print over the top such as a rainbow, or hearts. Another big brand that took over this time period would be American Apparel, and a quick search into ‘vintage American Apparel’ or selling sites would lead you exactly to what you need, the same goes for Vintage Victoria’s Secret PINK items -- however you might find some luck in their current resurgence of ‘Originals’ now being sold on the website. I recently copped some OG fold over leggings! For more girly, era relevant brands-- look into H&M, Brandy Melville, vintage Topshop, Hollister and Abercrombie for that classic girly girl look. Or, dig back into your closet and see if you kept anything from this era!
COLLAGE AND PIC EDITING GALORE
To truly encapsulate the way this era unfolded, try your hand at taking cute pictures and laying an warm-vanilla toned filter preset over the top. In this era, people would take pictures of just about anything cutesy-- think your cute tea mug, a girly phone case, your strawberries and nutella mid day snack, this could even consist of whatever show you’re watching on Netflix photographed on your laptop on some sweet bed covers -- the perfect hobby for a lazy day! If you want to take it that step further, collate these pictures into a bordered collage to really push that early-years-instagram aesthetic.
SO...WHAT SHOULD I WEAR?
To begin with outfits, there are a few staples I would look out for. When thinking Rosy Blog Chic, what springs to mind instantly is a bralet / crop top paired with a skater skirt. At first glance, this sounds totally out dated-- but to me, there is something so timeless about these kind of looks. This will be perfect as the weather warms up, but whilst its still cold, you can always pair it with a chunky knit cardigan and tights-- also staples of its time. Pumps, mary-janes, brogues and flats are all appropriate shoe choices for this look.
Another casual look that is less strictly 2014 would be an off the shoulder sweater, leggings / yoga pants, and a pair of ugg boots. This is more appropriate for colder days and definitely will give you an old school Victorias Secret model off duty look.
A common theme in this era of online photo’s was pyjamas! Again, perfect for a lazy day-- the girl behind the camera was often seen to be donning full length or shorts and a tshirt sleepwear in cute prints and colours. Whether it be VS classic stripes, polkadot/animal print, vintage Disney movie print, florals, it doesn’t matter as long as it’s cute.
To accessorize, bows were a huge deal. Whether its clipped to your pony, worn on your handbag or simply just there for decorating, oversized bows were one of the first trends Ariana Grande brought to the internet. The accessory portion of Rosy Blog Chic seemed to take a more classic, timeless and girly route that can often be seen in modern Coquette fashion today-- meaning ribbons, pearls, and lace to up the girly factor by 10.
Try your hand at home made manicures if you are currently giving your nails a rest from Acrylics or gels! Essie nail polish was at its peak during this era, as everyone seemed to be rocking natural length pale pink nails! I love long nails, and they were still super popular-- this is just for those who want to give their nails a rest.
Did I miss anything? Let me know! I hope to be seeing Rosy Blog Chic more and more this spring!
Mimi 💗
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