#ashapops | Explore Tumblr Posts and Blogs

flamingjuneproductions · 2 years

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Only 100 calories a bag no sugar. I dig em. #ashapops #tumericgarlic #lowcaloriesnack #nomnom (at 63rd Drive–Rego Park) https://www.instagram.com/p/Cha07EPMhN6/?igshid=NGJjMDIxMWI=

#ashapops #tumericgarlic #lowcaloriesnack #nomnom

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livecleankitchen-blog · 6 years

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I got to try @ashasuperfoods the other day for breakfast. These crispy little guys are actually puffed lotus seeds - low in calories, gluten free and loaded with vitamins and minerals. The flavors are all so tasty and inspired by Ayurveda but I obviously prefer the sweet - chocolate and cinnamon. Find them online! And by the way, these do not go soggy in milk- ever! #livecleankitchen #ashapops #cereal #veganbreakfast #vegancereal #eatrealgood #justeatrealfood (at Madison, Connecticut)

#vegancereal #justeatrealfood #ashapops #livecleankitchen #veganbreakfast #cereal #eatrealgood

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toogoodtogobk · 2 years

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My Too Good to Go order from Juice Press in Park Slope: a roasted veggie salad (retail: $11.75), veggie broth (retail: $11.99), oatmeal, and a bag of Ashapops (retail: $3.50). My Too Good to Go cost: $9.99.

This surprise bag was not as good as my last one from the same location, but I appreciate getting different items. If I go to Juice Press again and get a jar of oatmeal in it, I’m going to hand the oatmeal back to them. The oatmeal is one of the worst things I’ve ever tasted.

I used the broth in a homemade chicken soup recipe, which turned out great. The Ashapops were interesting; they’re like popcorn.

#too good to go #park slope #brooklyn #juice press #groceries #salad

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ogidesigns · 3 years

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Farm to table salad!

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noochveganmarket · 3 years

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AshaPops restock! Popped water lily seeds in four tasty flavors: Sea salt, chili lime, turmeric garlic, and vegan cheese! NOOCH is OPEN for IN-STORE shopping! We’re open daily, our hours are Mon-Fri 11-7pm & Sat+Sun 11-6pm. *Face coverings/Masks ARE REQUIRED inside the shop *We are limiting customer capacity to allow space for social distancing in our small shop. Thank you for your support, patience, and understanding 💛 GIVE US A CALL WITH ANY QUESTIONS 720-328-5324 (at Nooch | Vegan Market) https://www.instagram.com/p/CVqcQW9FGqk/?utm_medium=tumblr

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un-enfant-immature · 6 years

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Taali takes its popped water lily snacks from Y Combinator to the world

Aditya and Aarti Kochhar Kaji didn’t set out to start the snack food business Taali Foods when they were studying for their business degrees at Harvard.

The couple both hail from Mumbai and met at the University of Pennsylvania . They were married before starting at Harvard’s Business School and initially were interested in other areas — Aarti was exploring a career in venture capital and Aditya Kaji was looking at the food and beverage industry broadly in his classes at Harvard, Kochhar Kaji said.

Addicted to snack foods like chips and popcorn to fuel her Harvard study sessions, Kochhar Kaji started making popped water lily seeds as a snack — a food both she and her husband had grown up eating in India, she said.

The seeds, which are high in anti-oxidants, low in fat, have been a staple of Ayurvedic medicine — thank to their purported anti-inflammatory properties and are a staple of Indian snacking traditions. Now, with American consumers on the hunt for healthier snacks, they’re becoming a big business in the U.S. as well.

Y Combinator is very on trend, with its decision to invest and accelerate Taali as part of its most recent cohort of startups. But in this instance you may call the accelerator a fast follower rather than a progenitor of this trend.

No less auspicious a food tastemaker than Whole Foods named water lily seeds as one of the top ten new food trends of 2019. With that attention competitors to Taali abound.

Bohana and AshaPops are just two new snack food companies floating on the popped water lily seed movement. Bohana even managed to nab the attention of PepsiCo’s Nutrition Greenhouse competitive accelerator.

It’s no secret that technology investors are investing more heavily in consumer businesses — everything from snack foods to period products and baby formula — and startups need only point to the success of Amazon as the everything store to show that there’s always money to be made in the category.

Indeed, at $1.47 trillion, the consumer packaged goods industry dwarfs technology as a share of the nation’s economy.

As Ryan Caldbeck, the head of the consumer-focused investment firm CircleUp noted last year.

The uptick in tech VC dollars going to the CPG market is partly because tech investing is brutally competitive and saturated, and largely because these VCs are awakening to the strong historical returns in CPG, especially with the trend leaning towards small brands stealing market share.

Consumer is a massive market – about 3x the size of tech, as seen below.

Despite the size of the market, the early-stage has historically been underserved by investors due to market inefficiencies like the geographic dispersion of brands and a lack of structured information sources (i.e. there is no Silicon Valley for consumer, and certainly no Crunchbase equivalents – yet).

Strong exits are already possible for consumer brands — and not necessarily from the big ticket, headline grabbing acquisitions like Dollar Shave Club. Last week This is L — the condom and period product retailer — sold for roughly $100 million after raising seed funding from investors including 500 Startups and Y Combinator.

Showing the power of startup women’s health brands, P&G buys This is L

Taali was similarly bootstrapped before it was accepted into Y Combinator . The company is already selling its snacks through Amazon and in retail locations like Fairway in New York and Central Market in Texas. The founders expect to be in stores in California in the next few months.

#TechCrunch

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toomanysinks · 6 years

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Taali takes its popped water lily snacks from Y Combinator to the world

Aditya and Aarti Kochhar Kaji didn’t set out to start the snack food business Taali Foods when they were studying for their business degrees at Harvard.

The couple both hail from Mumbai and met at the University of Pennsylvania . They were married before starting at Harvard’s Business School and initially were interested in other areas — Aarti was exploring a career in venture capital and Aditya was looking at the food and beverage industry broadly in his classes at Harvard.

Addicted to snack foods like chips and popcorn to fuel her Harvard study sessions, Aarti started making popped water lily seeds as a snack — a food both she and her husband had grown up eating in India, she said.

The seeds, which are high in anti-oxidants and low in fat, have been a staple of Ayurvedic medicine — thanks to their purported anti-inflammatory properties, and are a staple of Indian snacking traditions. Now, with American consumers on the hunt for healthier snacks, they’re becoming a big business in the U.S. as well.

Y Combinator is very on-trend, with its decision to invest and accelerate Taali as part of its most recent cohort of startups. But in this instance you may call the accelerator a fast follower rather than a progenitor of this trend.

No less auspicious a food tastemaker than Whole Foods named water lily seeds as one of the top 10 new food trends of 2019. With that attention, competitors to Taali abound.

Bohana and AshaPops are just two new snack food companies floating on the popped water lily seed movement. Bohana even managed to nab the attention of PepsiCo’s Nutrition Greenhouse competitive accelerator.

It’s no secret that technology investors are investing more heavily in consumer businesses — everything from snack foods to period products and baby formula — and startups need only point to the success of Amazon as the everything store to show that there’s always money to be made in the category.

Indeed, at $1.47 trillion, the consumer packaged goods industry dwarfs technology as a share of the nation’s economy.

As Ryan Caldbeck, the head of the consumer-focused investment firm CircleUp noted last year:

The uptick in tech VC dollars going to the CPG market is partly because tech investing is brutally competitive and saturated, and largely because these VCs are awakening to the strong historical returns in CPG, especially with the trend leaning towards small brands stealing market share.

Consumer is a massive market – about 3x the size of tech, as seen below.

Despite the size of the market, the early-stage has historically been underserved by investors due to market inefficiencies like the geographic dispersion of brands and a lack of structured information sources (i.e. there is no Silicon Valley for consumer, and certainly no Crunchbase equivalents – yet).

Strong exits are already possible for consumer brands — and not necessarily from the big-ticket, headline grabbing acquisitions like Dollar Shave Club. Last week This is L. — the condom and period product retailer — sold for roughly $100 million after raising seed funding from investors, including 500 Startups and Y Combinator.

Showing the power of startup women’s health brands, P&G buys This is L

Taali was similarly bootstrapped before it was accepted into Y Combinator. The company is already selling its snacks through Amazon and in retail locations like Fairway in New York and Central Market in Texas. The founders expect to be in stores in California in the next few months.

source https://techcrunch.com/2019/02/11/taali-takes-its-popped-water-lily-snacks-from-y-combinator-to-the-world/

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fmservers · 6 years